Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.067	51.947 50.039	12.612 13.466	1.214 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 76.90 %	19.18 % 20.70 %	1.85 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 4863	4188 3726	1031 1029	91 108	78.87 % 76.62 %	19.42 % 21.16 %	1.71 % 2.22 %
Elektronics	4997 4968	4000 3866	894 984	103 118	80.05 % 77.82 %	17.89 % 19.81 %	2.06 % 2.38 %
Entertainment	5126 5025	4035 3859	985 1051	106 115	78.72 % 76.80 %	19.22 % 20.92 %	2.07 % 2.29 %
Cosmetics & Beauty	5059 4922	4004 3796	971 1014	84 112	79.15 % 77.12 %	19.19 % 20.60 %	1.66 % 2.28 %
Food & Drink	5005 5133	3959 3927	954 1076	92 130	79.10 % 76.50 %	19.06 % 20.96 %	1.84 % 2.53 %
Home & Garden	4981 4925	3924 3779	965 1026	92 120	78.78 % 76.73 %	19.37 % 20.83 %	1.85 % 2.44 %
Finance	4899 4894	4030 3902	788 874	81 118	82.26 % 79.73 %	16.08 % 17.86 %	1.65 % 2.41 %
Health	5262 5098	4349 4068	812 892	101 138	82.65 % 79.80 %	15.43 % 17.50 %	1.92 % 2.71 %
Pets	5104 5109	3974 3877	1034 1101	96 131	77.86 % 75.89 %	20.26 % 21.55 %	1.88 % 2.56 %
Sport & Fitness	5006 5042	3931 3872	984 1062	91 108	78.53 % 76.79 %	19.66 % 21.06 %	1.82 % 2.14 %
Job & Career	5023 4978	3848 3726	1083 1132	92 120	76.61 % 74.85 %	21.56 % 22.74 %	1.83 % 2.41 %
Dating	5092 5182	3802 3766	1196 1299	94 117	74.67 % 72.67 %	23.49 % 25.07 %	1.85 % 2.26 %
Other	4909 4928	3903 3875	915 926	91 127	79.51 % 78.63 %	18.64 % 18.79 %	1.85 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4639	3472 3360	1032 1157	94 122	75.51 % 72.43 %	22.44 % 24.94 %	2.04 % 2.63 %
Outlook Mail	4698 4580	3634 3447	982 1028	82 105	77.35 % 75.26 %	20.90 % 22.45 %	1.75 % 2.29 %
Yahoo Mail	4820 4883	3785 3709	946 1056	89 118	78.53 % 75.96 %	19.63 % 21.63 %	1.85 % 2.42 %
AOL Mail	4829 4767	3783 3606	957 1048	89 113	78.34 % 75.65 %	19.82 % 21.98 %	1.84 % 2.37 %
Mail.com	4644 4606	3702 3563	849 935	93 108	79.72 % 77.36 %	18.28 % 20.30 %	2.00 % 2.34 %
Yandex Mail	4550 4460	3548 3411	923 948	79 101	77.98 % 76.48 %	20.29 % 21.26 %	1.74 % 2.26 %
GMX Mail	4763 4616	3695 3478	985 1027	83 111	77.58 % 75.35 %	20.68 % 22.25 %	1.74 % 2.40 %
Zoho Mail	4645 4667	3704 3640	854 926	87 101	79.74 % 77.99 %	18.39 % 19.84 %	1.87 % 2.16 %
ProtonMail	4659 4559	3761 3577	816 868	82 114	80.73 % 78.46 %	17.51 % 19.04 %	1.76 % 2.50 %
Custom Mail	4775 4572	3936 3645	749 819	90 108	82.43 % 79.72 %	15.69 % 17.91 %	1.88 % 2.36 %
iCloud Mail	4684 4699	3533 3437	1064 1149	87 113	75.43 % 73.14 %	22.72 % 24.45 %	1.86 % 2.40 %
Tuta	4752 4599	3864 3659	806 826	82 114	81.31 % 79.56 %	16.96 % 17.96 %	1.73 % 2.48 %
Juno.com	4549 4774	3657 3832	811 826	81 116	80.39 % 80.27 %	17.83 % 17.30 %	1.78 % 2.43 %
Mailfence	4807 4646	3873 3675	838 853	96 118	80.57 % 79.10 %	17.43 % 18.36 %	2.00 % 2.54 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.