Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.700	51.806 50.869	12.761 13.378	1.253 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.43 %	19.39 % 20.36 %	1.90 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4986	4073 3826	1008 1050	91 110	78.75 % 76.73 %	19.49 % 21.06 %	1.76 % 2.21 %
Elektronics	5042 5025	4032 3942	909 976	101 107	79.97 % 78.45 %	18.03 % 19.42 %	2.00 % 2.13 %
Entertainment	4959 5037	3875 3877	985 1056	99 104	78.14 % 76.97 %	19.86 % 20.96 %	2.00 % 2.06 %
Cosmetics & Beauty	5154 4901	4072 3811	991 982	91 108	79.01 % 77.76 %	19.23 % 20.04 %	1.77 % 2.20 %
Food & Drink	5019 5093	3939 3945	984 1031	96 117	78.48 % 77.46 %	19.61 % 20.24 %	1.91 % 2.30 %
Home & Garden	5010 5017	3906 3868	1009 1033	95 116	77.96 % 77.10 %	20.14 % 20.59 %	1.90 % 2.31 %
Finance	4754 5013	3909 4028	757 875	88 110	82.23 % 80.35 %	15.92 % 17.45 %	1.85 % 2.19 %
Health	5205 5187	4277 4192	826 871	102 124	82.17 % 80.82 %	15.87 % 16.79 %	1.96 % 2.39 %
Pets	4950 5250	3849 4012	1010 1121	91 117	77.76 % 76.42 %	20.40 % 21.35 %	1.84 % 2.23 %
Sport & Fitness	5244 5096	4105 3913	1039 1077	100 106	78.28 % 76.79 %	19.81 % 21.13 %	1.91 % 2.08 %
Job & Career	5199 4881	3930 3657	1162 1111	107 113	75.59 % 74.92 %	22.35 % 22.76 %	2.06 % 2.32 %
Dating	5190 5203	3893 3839	1200 1262	97 102	75.01 % 73.78 %	23.12 % 24.26 %	1.87 % 1.96 %
Other	4922 5011	3946 3959	881 933	95 119	80.17 % 79.01 %	17.90 % 18.62 %	1.93 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4541	3447 3337	1050 1092	94 112	75.08 % 73.49 %	22.87 % 24.05 %	2.05 % 2.47 %
Outlook Mail	4712 4712	3633 3569	995 1047	84 96	77.10 % 75.74 %	21.12 % 22.22 %	1.78 % 2.04 %
Yahoo Mail	4814 4775	3762 3655	962 1016	90 104	78.15 % 76.54 %	19.98 % 21.28 %	1.87 % 2.18 %
AOL Mail	4686 4783	3668 3644	930 1036	88 103	78.28 % 76.19 %	19.85 % 21.66 %	1.88 % 2.15 %
Mail.com	4793 4713	3796 3678	897 939	100 96	79.20 % 78.04 %	18.71 % 19.92 %	2.09 % 2.04 %
Yandex Mail	4669 4520	3624 3477	960 946	85 97	77.62 % 76.92 %	20.56 % 20.93 %	1.82 % 2.15 %
GMX Mail	4666 4751	3601 3620	986 1029	79 102	77.18 % 76.19 %	21.13 % 21.66 %	1.69 % 2.15 %
Zoho Mail	4712 4699	3766 3707	854 903	92 89	79.92 % 78.89 %	18.12 % 19.22 %	1.95 % 1.89 %
ProtonMail	4649 4550	3743 3571	816 874	90 105	80.51 % 78.48 %	17.55 % 19.21 %	1.94 % 2.31 %
Custom Mail	4944 4673	4057 3734	793 830	94 109	82.06 % 79.91 %	16.04 % 17.76 %	1.90 % 2.33 %
iCloud Mail	4660 4755	3484 3497	1085 1153	91 105	74.76 % 73.54 %	23.28 % 24.25 %	1.95 % 2.21 %
Tuta	4650 4640	3766 3706	798 822	86 112	80.99 % 79.87 %	17.16 % 17.72 %	1.85 % 2.41 %
Juno.com	4538 4835	3654 3900	798 825	86 110	80.52 % 80.66 %	17.58 % 17.06 %	1.90 % 2.28 %
Mailfence	4736 4753	3805 3774	837 866	94 113	80.34 % 79.40 %	17.67 % 18.22 %	1.98 % 2.38 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.