Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.920	51.606 51.721	12.735 12.211	1.306 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 79.67 %	19.48 % 18.81 %	2.00 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4921	3945 3887	994 954	93 95	78.68 % 78.99 %	19.82 % 19.39 %	1.85 % 1.93 %
Elektronics	5092 4889	4074 3946	947 868	102 92	80.01 % 80.71 %	18.60 % 17.75 %	2.00 % 1.88 %
Entertainment	4934 5035	3860 3990	1005 968	99 94	78.23 % 79.25 %	20.37 % 19.23 %	2.01 % 1.87 %
Cosmetics & Beauty	5064 4811	4028 3863	956 877	98 92	79.54 % 80.30 %	18.88 % 18.23 %	1.94 % 1.91 %
Food & Drink	4890 5038	3853 4013	970 960	98 98	78.79 % 79.65 %	19.84 % 19.06 %	2.00 % 1.95 %
Home & Garden	5163 5007	4040 3975	1040 951	106 99	78.25 % 79.39 %	20.14 % 18.99 %	2.05 % 1.98 %
Finance	4876 4972	4002 4096	807 801	97 93	82.08 % 82.38 %	16.55 % 16.11 %	1.99 % 1.87 %
Health	5228 5130	4284 4229	859 824	115 104	81.94 % 82.44 %	16.43 % 16.06 %	2.20 % 2.03 %
Pets	4797 5162	3735 4064	969 1023	93 95	77.86 % 78.73 %	20.20 % 19.82 %	1.94 % 1.84 %
Sport & Fitness	5157 5037	4043 3977	1045 978	104 91	78.40 % 78.96 %	20.26 % 19.42 %	2.02 % 1.81 %
Job & Career	5102 4916	3896 3805	1114 1034	107 94	76.36 % 77.40 %	21.83 % 21.03 %	2.10 % 1.91 %
Dating	5040 5047	3817 3869	1135 1101	89 85	75.73 % 76.66 %	22.52 % 21.81 %	1.77 % 1.68 %
Other	5002 4955	4029 4007	894 872	105 99	80.55 % 80.87 %	17.87 % 17.60 %	2.10 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4577	3588 3509	1066 1001	96 95	76.00 % 76.67 %	22.58 % 21.87 %	2.03 % 2.08 %
Outlook Mail	4768 4858	3709 3796	997 971	89 85	77.79 % 78.14 %	20.91 % 19.99 %	1.87 % 1.75 %
Yahoo Mail	4755 4612	3738 3634	954 909	96 86	78.61 % 78.79 %	20.06 % 19.71 %	2.02 % 1.86 %
AOL Mail	4612 4848	3622 3825	910 962	93 89	78.53 % 78.90 %	19.73 % 19.84 %	2.02 % 1.84 %
Mail.com	4872 4734	3882 3815	897 861	104 80	79.68 % 80.59 %	18.41 % 18.19 %	2.13 % 1.69 %
Yandex Mail	4755 4565	3714 3649	974 856	97 85	78.11 % 79.93 %	20.48 % 18.75 %	2.04 % 1.86 %
GMX Mail	4684 4689	3623 3692	983 919	92 91	77.35 % 78.74 %	20.99 % 19.60 %	1.96 % 1.94 %
Zoho Mail	4711 4630	3771 3737	857 838	96 77	80.05 % 80.71 %	18.19 % 18.10 %	2.04 % 1.66 %
ProtonMail	4654 4596	3761 3709	817 821	99 94	80.81 % 80.70 %	17.55 % 17.86 %	2.13 % 2.05 %
Custom Mail	4750 4607	3883 3767	800 763	94 86	81.75 % 81.77 %	16.84 % 16.56 %	1.98 % 1.87 %
iCloud Mail	4883 4778	3712 3635	1103 1070	96 91	76.02 % 76.08 %	22.59 % 22.39 %	1.97 % 1.90 %
Tuta	4720 4638	3797 3797	857 775	91 94	80.44 % 81.87 %	18.16 % 16.71 %	1.93 % 2.03 %
Juno.com	4587 4796	3687 3931	826 781	89 95	80.38 % 81.96 %	18.01 % 16.28 %	1.94 % 1.98 %
Mailfence	3887 3992	3119 3225	694 684	74 83	80.24 % 80.79 %	17.85 % 17.13 %	1.90 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.