Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.189	59.740 58.649	15.263 15.766	1.596 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.98 %	19.93 % 20.69 %	2.08 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5747	4836 4416	1257 1206	127 125	77.75 % 76.84 %	20.21 % 20.98 %	2.04 % 2.18 %
Elektronics	5786 5801	4580 4514	1078 1154	128 133	79.16 % 77.81 %	18.63 % 19.89 %	2.21 % 2.29 %
Entertainment	5998 5782	4669 4434	1193 1221	136 127	77.84 % 76.69 %	19.89 % 21.12 %	2.27 % 2.20 %
Cosmetics & Beauty	5849 5778	4575 4453	1165 1198	109 127	78.22 % 77.07 %	19.92 % 20.73 %	1.86 % 2.20 %
Food & Drink	5894 6016	4598 4623	1176 1247	120 146	78.01 % 76.85 %	19.95 % 20.73 %	2.04 % 2.43 %
Home & Garden	5783 5763	4504 4430	1157 1194	122 139	77.88 % 76.87 %	20.01 % 20.72 %	2.11 % 2.41 %
Finance	5673 5662	4617 4542	946 988	110 132	81.39 % 80.22 %	16.68 % 17.45 %	1.94 % 2.33 %
Health	6113 5989	4994 4795	987 1039	132 155	81.69 % 80.06 %	16.15 % 17.35 %	2.16 % 2.59 %
Pets	5881 6008	4526 4556	1233 1305	122 147	76.96 % 75.83 %	20.97 % 21.72 %	2.07 % 2.45 %
Sport & Fitness	5830 5882	4503 4509	1204 1248	123 125	77.24 % 76.66 %	20.65 % 21.22 %	2.11 % 2.13 %
Job & Career	5877 5853	4448 4377	1308 1341	121 135	75.68 % 74.78 %	22.26 % 22.91 %	2.06 % 2.31 %
Dating	5955 6038	4378 4379	1450 1524	127 135	73.52 % 72.52 %	24.35 % 25.24 %	2.13 % 2.24 %
Other	5740 5870	4512 4621	1109 1101	119 148	78.61 % 78.72 %	19.32 % 18.76 %	2.07 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5432	3956 3937	1218 1354	117 141	74.77 % 72.48 %	23.02 % 24.93 %	2.21 % 2.60 %
Outlook Mail	5479 5326	4183 4011	1191 1193	105 122	76.35 % 75.31 %	21.74 % 22.40 %	1.92 % 2.29 %
Yahoo Mail	5528 5741	4284 4359	1133 1248	111 134	77.50 % 75.93 %	20.50 % 21.74 %	2.01 % 2.33 %
AOL Mail	5615 5571	4344 4228	1154 1217	117 126	77.36 % 75.89 %	20.55 % 21.85 %	2.08 % 2.26 %
Mail.com	5527 5561	4348 4327	1054 1105	125 129	78.67 % 77.81 %	19.07 % 19.87 %	2.26 % 2.32 %
Yandex Mail	5285 5248	4064 4024	1114 1112	107 112	76.90 % 76.68 %	21.08 % 21.19 %	2.02 % 2.13 %
GMX Mail	5521 5406	4231 4057	1179 1221	111 128	76.63 % 75.05 %	21.35 % 22.59 %	2.01 % 2.37 %
Zoho Mail	5514 5472	4347 4281	1045 1073	122 118	78.84 % 78.23 %	18.95 % 19.61 %	2.21 % 2.16 %
ProtonMail	5370 5282	4296 4144	967 1010	107 128	80.00 % 78.46 %	18.01 % 19.12 %	1.99 % 2.42 %
Custom Mail	5515 5386	4490 4303	908 960	117 123	81.41 % 79.89 %	16.46 % 17.82 %	2.12 % 2.28 %
iCloud Mail	5429 5516	4041 4036	1273 1351	115 129	74.43 % 73.17 %	23.45 % 24.49 %	2.12 % 2.34 %
Tuta	5533 5279	4442 4193	987 961	104 125	80.28 % 79.43 %	17.84 % 18.20 %	1.88 % 2.37 %
Juno.com	5298 5556	4196 4457	992 972	110 127	79.20 % 80.22 %	18.72 % 17.49 %	2.08 % 2.29 %
Mailfence	5694 5413	4518 4292	1048 989	128 132	79.35 % 79.29 %	18.41 % 18.27 %	2.25 % 2.44 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.