Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.918	51.817 51.754	12.742 12.850	1.214 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 78.51 %	19.37 % 19.49 %	1.85 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5006	4004 3892	1005 1017	89 97	78.54 % 77.75 %	19.71 % 20.32 %	1.75 % 1.94 %
Elektronics	5027 4972	4033 3952	900 926	94 94	80.23 % 79.49 %	17.90 % 18.62 %	1.87 % 1.89 %
Entertainment	4956 5114	3874 3993	990 1024	92 97	78.17 % 78.08 %	19.98 % 20.02 %	1.86 % 1.90 %
Cosmetics & Beauty	5185 4878	4113 3860	981 919	91 99	79.32 % 79.13 %	18.92 % 18.84 %	1.76 % 2.03 %
Food & Drink	4881 5047	3831 3961	960 983	90 103	78.49 % 78.48 %	19.67 % 19.48 %	1.84 % 2.04 %
Home & Garden	5066 5030	3952 3924	1017 1000	97 106	78.01 % 78.01 %	20.08 % 19.88 %	1.91 % 2.11 %
Finance	4793 5087	3944 4141	765 845	84 101	82.29 % 81.40 %	15.96 % 16.61 %	1.75 % 1.99 %
Health	5258 5242	4319 4295	834 833	105 114	82.14 % 81.93 %	15.86 % 15.89 %	2.00 % 2.17 %
Pets	4920 5249	3831 4084	1000 1065	89 100	77.87 % 77.81 %	20.33 % 20.29 %	1.81 % 1.91 %
Sport & Fitness	5293 5118	4141 3983	1054 1036	98 99	78.24 % 77.82 %	19.91 % 20.24 %	1.85 % 1.93 %
Job & Career	5193 4920	3925 3733	1164 1086	104 101	75.58 % 75.87 %	22.41 % 22.07 %	2.00 % 2.05 %
Dating	5104 5185	3831 3895	1185 1199	88 91	75.06 % 75.12 %	23.22 % 23.12 %	1.72 % 1.76 %
Other	4999 5070	4019 4041	887 917	93 112	80.40 % 79.70 %	17.74 % 18.09 %	1.86 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4574	3486 3413	1073 1063	93 98	74.94 % 74.62 %	23.07 % 23.24 %	2.00 % 2.14 %
Outlook Mail	4710 4751	3630 3647	997 1018	83 86	77.07 % 76.76 %	21.17 % 21.43 %	1.76 % 1.81 %
Yahoo Mail	4766 4783	3727 3724	951 963	88 96	78.20 % 77.86 %	19.95 % 20.13 %	1.85 % 2.01 %
AOL Mail	4563 4888	3577 3789	905 1005	81 94	78.39 % 77.52 %	19.83 % 20.56 %	1.78 % 1.92 %
Mail.com	4838 4735	3851 3750	893 902	94 83	79.60 % 79.20 %	18.46 % 19.05 %	1.94 % 1.75 %
Yandex Mail	4670 4625	3629 3626	956 906	85 93	77.71 % 78.40 %	20.47 % 19.59 %	1.82 % 2.01 %
GMX Mail	4708 4740	3635 3654	988 987	85 99	77.21 % 77.09 %	20.99 % 20.82 %	1.81 % 2.09 %
Zoho Mail	4698 4646	3763 3703	850 864	85 79	80.10 % 79.70 %	18.09 % 18.60 %	1.81 % 1.70 %
ProtonMail	4601 4559	3722 3626	790 839	89 94	80.90 % 79.53 %	17.17 % 18.40 %	1.93 % 2.06 %
Custom Mail	4813 4571	3948 3700	774 774	91 97	82.03 % 80.95 %	16.08 % 16.93 %	1.89 % 2.12 %
iCloud Mail	4752 4710	3560 3519	1104 1100	88 91	74.92 % 74.71 %	23.23 % 23.35 %	1.85 % 1.93 %
Tuta	4731 4704	3821 3810	825 793	85 101	80.77 % 80.99 %	17.44 % 16.86 %	1.80 % 2.15 %
Juno.com	4601 4861	3701 3974	818 786	82 101	80.44 % 81.75 %	17.78 % 16.17 %	1.78 % 2.08 %
Mailfence	4670 4771	3767 3819	818 850	85 102	80.66 % 80.05 %	17.52 % 17.82 %	1.82 % 2.14 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.