Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.378	59.594 58.655	15.255 15.934	1.598 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.80 %	19.96 % 20.86 %	2.09 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5752	4799 4409	1245 1221	121 122	77.84 % 76.65 %	20.19 % 21.23 %	1.96 % 2.12 %
Elektronics	5801 5967	4574 4611	1101 1220	126 136	78.85 % 77.28 %	18.98 % 20.45 %	2.17 % 2.28 %
Entertainment	5935 5777	4609 4429	1192 1221	134 127	77.66 % 76.67 %	20.08 % 21.14 %	2.26 % 2.20 %
Cosmetics & Beauty	5909 5840	4630 4492	1161 1219	118 129	78.36 % 76.92 %	19.65 % 20.87 %	2.00 % 2.21 %
Food & Drink	5925 6046	4616 4629	1193 1268	116 149	77.91 % 76.56 %	20.14 % 20.97 %	1.96 % 2.46 %
Home & Garden	5736 5763	4462 4424	1152 1207	122 132	77.79 % 76.77 %	20.08 % 20.94 %	2.13 % 2.29 %
Finance	5654 5687	4601 4538	940 1014	113 135	81.38 % 79.80 %	16.63 % 17.83 %	2.00 % 2.37 %
Health	6047 6033	4937 4832	979 1042	131 159	81.64 % 80.09 %	16.19 % 17.27 %	2.17 % 2.64 %
Pets	5834 5958	4482 4514	1227 1299	125 145	76.83 % 75.76 %	21.03 % 21.80 %	2.14 % 2.43 %
Sport & Fitness	5875 5774	4543 4424	1212 1223	120 127	77.33 % 76.62 %	20.63 % 21.18 %	2.04 % 2.20 %
Job & Career	5936 5844	4491 4351	1322 1355	123 138	75.66 % 74.45 %	22.27 % 23.19 %	2.07 % 2.36 %
Dating	5913 6035	4362 4362	1420 1533	131 140	73.77 % 72.28 %	24.01 % 25.40 %	2.22 % 2.32 %
Other	5717 5902	4488 4640	1111 1112	118 150	78.50 % 78.62 %	19.43 % 18.84 %	2.06 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5465	3872 3965	1195 1359	113 141	74.75 % 72.55 %	23.07 % 24.87 %	2.18 % 2.58 %
Outlook Mail	5386 5319	4124 3985	1162 1216	100 118	76.57 % 74.92 %	21.57 % 22.86 %	1.86 % 2.22 %
Yahoo Mail	5563 5777	4313 4363	1138 1282	112 132	77.53 % 75.52 %	20.46 % 22.19 %	2.01 % 2.28 %
AOL Mail	5600 5568	4324 4225	1161 1216	115 127	77.21 % 75.88 %	20.73 % 21.84 %	2.05 % 2.28 %
Mail.com	5495 5561	4306 4317	1068 1112	121 132	78.36 % 77.63 %	19.44 % 20.00 %	2.20 % 2.37 %
Yandex Mail	5331 5259	4106 4017	1113 1129	112 113	77.02 % 76.38 %	20.88 % 21.47 %	2.10 % 2.15 %
GMX Mail	5458 5487	4182 4123	1165 1235	111 129	76.62 % 75.14 %	21.34 % 22.51 %	2.03 % 2.35 %
Zoho Mail	5570 5411	4387 4228	1064 1060	119 123	78.76 % 78.14 %	19.10 % 19.59 %	2.14 % 2.27 %
ProtonMail	5380 5330	4308 4190	970 1014	102 126	80.07 % 78.61 %	18.03 % 19.02 %	1.90 % 2.36 %
Custom Mail	5522 5367	4487 4276	917 966	118 125	81.26 % 79.67 %	16.61 % 18.00 %	2.14 % 2.33 %
iCloud Mail	5350 5558	3971 4065	1265 1358	114 135	74.22 % 73.14 %	23.64 % 24.43 %	2.13 % 2.43 %
Tuta	5490 5318	4399 4203	980 991	111 124	80.13 % 79.03 %	17.85 % 18.63 %	2.02 % 2.33 %
Juno.com	5294 5468	4205 4353	971 988	118 127	79.43 % 79.61 %	18.34 % 18.07 %	2.23 % 2.32 %
Mailfence	5828 5490	4610 4345	1086 1008	132 137	79.10 % 79.14 %	18.63 % 18.36 %	2.26 % 2.50 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.