Brevo and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 456.654	48.115 359.849	10.986 82.504	2.917 14.301

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 78.80 %	17.71 % 18.07 %	4.70 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35279	3847 28885	764 5425	197 969	80.01 % 81.88 %	15.89 % 15.38 %	4.10 % 2.75 %
Elektronics	4675 35256	3687 28050	784 6192	204 1014	78.87 % 79.56 %	16.77 % 17.56 %	4.36 % 2.88 %
Entertainment	4694 35251	3637 27666	828 6396	229 1189	77.48 % 78.48 %	17.64 % 18.14 %	4.88 % 3.37 %
Cosmetics & Beauty	4781 35321	3703 27763	855 6434	223 1124	77.45 % 78.60 %	17.88 % 18.22 %	4.66 % 3.18 %
Food & Drink	4717 34914	3777 28512	741 5385	199 1017	80.07 % 81.66 %	15.71 % 15.42 %	4.22 % 2.91 %
Home & Garden	4649 35241	3756 28865	720 5399	173 977	80.79 % 81.91 %	15.49 % 15.32 %	3.72 % 2.77 %
Finance	4845 35273	3611 26648	956 7408	278 1217	74.53 % 75.55 %	19.73 % 21.00 %	5.74 % 3.45 %
Health	4808 34872	3679 26713	900 7011	229 1148	76.52 % 76.60 %	18.72 % 20.10 %	4.76 % 3.29 %
Pets	4847 35205	3807 28390	817 5759	223 1056	78.54 % 80.64 %	16.86 % 16.36 %	4.60 % 3.00 %
Sport & Fitness	4748 35104	3612 27286	905 6673	231 1145	76.07 % 77.73 %	19.06 % 19.01 %	4.87 % 3.26 %
Job & Career	4903 34648	3700 26653	969 6774	234 1221	75.46 % 76.93 %	19.76 % 19.55 %	4.77 % 3.52 %
Dating	4790 35384	3591 26182	949 7991	250 1211	74.97 % 73.99 %	19.81 % 22.58 %	5.22 % 3.42 %
Other	4753 34906	3708 28236	798 5657	247 1013	78.01 % 80.89 %	16.79 % 16.21 %	5.20 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44607	3450 33411	1058 9600	279 1596	72.07 % 74.90 %	22.10 % 21.52 %	5.83 % 3.58 %
Outlook Mail	4827 44502	3638 33770	928 9168	261 1564	75.37 % 75.88 %	19.23 % 20.60 %	5.41 % 3.51 %
Yahoo Mail	4650 44271	3535 34743	848 8124	267 1404	76.02 % 78.48 %	18.24 % 18.35 %	5.74 % 3.17 %
AOL Mail	4715 43866	3657 34462	853 8034	205 1370	77.56 % 78.56 %	18.09 % 18.31 %	4.35 % 3.12 %
Mail.com	4920 44268	3862 35247	851 7681	207 1340	78.50 % 79.62 %	17.30 % 17.35 %	4.21 % 3.03 %
Yandex Mail	4747 44585	3620 34290	918 8780	209 1515	76.26 % 76.91 %	19.34 % 19.69 %	4.40 % 3.40 %
GMX Mail	4709 44430	3759 35220	755 7910	195 1300	79.83 % 79.27 %	16.03 % 17.80 %	4.14 % 2.93 %
Zoho Mail	4688 43845	3734 35326	764 7231	190 1288	79.65 % 80.57 %	16.30 % 16.49 %	4.05 % 2.94 %
ProtonMail	4695 43918	3784 35532	729 7193	182 1193	80.60 % 80.91 %	15.53 % 16.38 %	3.88 % 2.72 %
Custom Mail	4865 44012	3905 35982	752 6819	208 1211	80.27 % 81.75 %	15.46 % 15.49 %	4.28 % 2.75 %
iCloud Mail	4723 4641	3462 3635	995 801	266 205	73.30 % 78.32 %	21.07 % 17.26 %	5.63 % 4.42 %
Tuta	4846 4896	3832 4136	787 603	227 157	79.08 % 84.48 %	16.24 % 12.32 %	4.68 % 3.21 %
Juno.com	4846 4813	3877 4095	748 560	221 158	80.00 % 85.08 %	15.44 % 11.64 %	4.56 % 3.28 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.