Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.317	59.540 58.417	15.518 16.122	1.636 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.55 %	20.23 % 21.13 %	2.13 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5759	4749 4399	1272 1231	125 129	77.27 % 76.38 %	20.70 % 21.38 %	2.03 % 2.24 %
Elektronics	5976 5987	4658 4618	1182 1228	136 141	77.95 % 77.13 %	19.78 % 20.51 %	2.28 % 2.36 %
Entertainment	6047 5705	4656 4350	1257 1225	134 130	77.00 % 76.25 %	20.79 % 21.47 %	2.22 % 2.28 %
Cosmetics & Beauty	5761 5801	4509 4416	1131 1253	121 132	78.27 % 76.12 %	19.63 % 21.60 %	2.10 % 2.28 %
Food & Drink	5989 5993	4644 4578	1224 1270	121 145	77.54 % 76.39 %	20.44 % 21.19 %	2.02 % 2.42 %
Home & Garden	5719 5838	4435 4482	1162 1223	122 133	77.55 % 76.77 %	20.32 % 20.95 %	2.13 % 2.28 %
Finance	5914 5546	4794 4457	997 968	123 121	81.06 % 80.36 %	16.86 % 17.45 %	2.08 % 2.18 %
Health	5996 6076	4889 4856	978 1069	129 151	81.54 % 79.92 %	16.31 % 17.59 %	2.15 % 2.49 %
Pets	5838 6015	4493 4559	1221 1312	124 144	76.96 % 75.79 %	20.91 % 21.81 %	2.12 % 2.39 %
Sport & Fitness	5824 5788	4484 4417	1212 1236	128 135	76.99 % 76.31 %	20.81 % 21.35 %	2.20 % 2.33 %
Job & Career	5877 6033	4436 4488	1321 1407	120 138	75.48 % 74.39 %	22.48 % 23.32 %	2.04 % 2.29 %
Dating	5956 6032	4368 4316	1455 1576	133 140	73.34 % 71.55 %	24.43 % 26.13 %	2.23 % 2.32 %
Other	5651 5744	4425 4481	1106 1124	120 139	78.30 % 78.01 %	19.57 % 19.57 %	2.12 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5435	3939 3926	1226 1378	111 131	74.66 % 72.24 %	23.24 % 25.35 %	2.10 % 2.41 %
Outlook Mail	5355 5458	4086 4093	1164 1252	105 113	76.30 % 74.99 %	21.74 % 22.94 %	1.96 % 2.07 %
Yahoo Mail	5484 5693	4234 4265	1138 1295	112 133	77.21 % 74.92 %	20.75 % 22.75 %	2.04 % 2.34 %
AOL Mail	5734 5472	4401 4130	1205 1215	128 127	76.75 % 75.48 %	21.01 % 22.20 %	2.23 % 2.32 %
Mail.com	5428 5610	4257 4339	1048 1140	123 131	78.43 % 77.34 %	19.31 % 20.32 %	2.27 % 2.34 %
Yandex Mail	5461 5237	4172 3993	1166 1139	123 105	76.40 % 76.25 %	21.35 % 21.75 %	2.25 % 2.00 %
GMX Mail	5409 5568	4122 4176	1174 1264	113 128	76.21 % 75.00 %	21.70 % 22.70 %	2.09 % 2.30 %
Zoho Mail	5565 5406	4372 4191	1072 1080	121 135	78.56 % 77.52 %	19.26 % 19.98 %	2.17 % 2.50 %
ProtonMail	5375 5386	4274 4259	995 996	106 131	79.52 % 79.08 %	18.51 % 18.49 %	1.97 % 2.43 %
Custom Mail	5542 5249	4483 4188	941 943	118 118	80.89 % 79.79 %	16.98 % 17.97 %	2.13 % 2.25 %
iCloud Mail	5575 5507	4113 4018	1342 1347	120 142	73.78 % 72.96 %	24.07 % 24.46 %	2.15 % 2.58 %
Tuta	5508 5269	4389 4132	1007 1014	112 123	79.68 % 78.42 %	18.28 % 19.24 %	2.03 % 2.33 %
Juno.com	5258 5456	4189 4291	954 1044	115 121	79.67 % 78.65 %	18.14 % 19.13 %	2.19 % 2.22 %
Mailfence	5724 5571	4509 4416	1086 1015	129 140	78.77 % 79.27 %	18.97 % 18.22 %	2.25 % 2.51 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.