Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.507	59.424 58.466	15.476 16.143	1.640 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.42 %	20.22 % 21.10 %	2.14 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5828	4747 4459	1274 1234	127 135	77.21 % 76.51 %	20.72 % 21.17 %	2.07 % 2.32 %
Elektronics	5858 6039	4578 4648	1146 1243	134 148	78.15 % 76.97 %	19.56 % 20.58 %	2.29 % 2.45 %
Entertainment	5986 5667	4636 4323	1215 1210	135 134	77.45 % 76.28 %	20.30 % 21.35 %	2.26 % 2.36 %
Cosmetics & Beauty	5862 5844	4573 4449	1169 1258	120 137	78.01 % 76.13 %	19.94 % 21.53 %	2.05 % 2.34 %
Food & Drink	5934 5969	4600 4549	1214 1266	120 154	77.52 % 76.21 %	20.46 % 21.21 %	2.02 % 2.58 %
Home & Garden	5711 5808	4435 4434	1152 1229	124 145	77.66 % 76.34 %	20.17 % 21.16 %	2.17 % 2.50 %
Finance	5782 5732	4684 4565	979 1028	119 139	81.01 % 79.64 %	16.93 % 17.93 %	2.06 % 2.42 %
Health	6007 6068	4890 4846	986 1060	131 162	81.41 % 79.86 %	16.41 % 17.47 %	2.18 % 2.67 %
Pets	5843 6016	4488 4543	1232 1317	123 156	76.81 % 75.52 %	21.09 % 21.89 %	2.11 % 2.59 %
Sport & Fitness	5987 5813	4615 4425	1242 1245	130 143	77.08 % 76.12 %	20.74 % 21.42 %	2.17 % 2.46 %
Job & Career	5881 5966	4431 4423	1328 1395	122 148	75.34 % 74.14 %	22.58 % 23.38 %	2.07 % 2.48 %
Dating	5925 5962	4352 4284	1437 1533	136 145	73.45 % 71.86 %	24.25 % 25.71 %	2.30 % 2.43 %
Other	5616 5795	4395 4518	1102 1125	119 152	78.26 % 77.96 %	19.62 % 19.41 %	2.12 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5459	3846 3946	1205 1370	114 143	74.46 % 72.28 %	23.33 % 25.10 %	2.21 % 2.62 %
Outlook Mail	5361 5338	4091 3974	1167 1241	103 123	76.31 % 74.45 %	21.77 % 23.25 %	1.92 % 2.30 %
Yahoo Mail	5541 5905	4276 4446	1148 1315	117 144	77.17 % 75.29 %	20.72 % 22.27 %	2.11 % 2.44 %
AOL Mail	5670 5436	4351 4096	1197 1209	122 131	76.74 % 75.35 %	21.11 % 22.24 %	2.15 % 2.41 %
Mail.com	5500 5644	4301 4345	1075 1161	124 138	78.20 % 76.98 %	19.55 % 20.57 %	2.25 % 2.45 %
Yandex Mail	5488 5267	4197 4000	1170 1147	121 120	76.48 % 75.94 %	21.32 % 21.78 %	2.20 % 2.28 %
GMX Mail	5359 5525	4084 4122	1160 1265	115 138	76.21 % 74.61 %	21.65 % 22.90 %	2.15 % 2.50 %
Zoho Mail	5524 5450	4339 4229	1065 1080	120 141	78.55 % 77.60 %	19.28 % 19.82 %	2.17 % 2.59 %
ProtonMail	5358 5357	4262 4211	990 1012	106 134	79.54 % 78.61 %	18.48 % 18.89 %	1.98 % 2.50 %
Custom Mail	5549 5277	4487 4191	944 954	118 132	80.86 % 79.42 %	17.01 % 18.08 %	2.13 % 2.50 %
iCloud Mail	5464 5489	4030 4015	1315 1328	119 146	73.76 % 73.15 %	24.07 % 24.19 %	2.18 % 2.66 %
Tuta	5503 5283	4397 4142	994 1011	112 130	79.90 % 78.40 %	18.06 % 19.14 %	2.04 % 2.46 %
Juno.com	5312 5506	4227 4365	966 1009	119 132	79.57 % 79.28 %	18.19 % 18.33 %	2.24 % 2.40 %
Mailfence	5746 5571	4536 4384	1080 1041	130 146	78.94 % 78.69 %	18.80 % 18.69 %	2.26 % 2.62 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.