Brevo and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 465.408	55.011 367.201	12.517 83.633	3.337 14.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.90 %	17.66 % 17.97 %	4.71 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35947	4372 29467	864 5498	229 982	80.00 % 81.97 %	15.81 % 15.29 %	4.19 % 2.73 %
Elektronics	5343 35933	4213 28618	892 6274	238 1041	78.85 % 79.64 %	16.69 % 17.46 %	4.45 % 2.90 %
Entertainment	5344 35924	4148 28223	940 6485	256 1216	77.62 % 78.56 %	17.59 % 18.05 %	4.79 % 3.38 %
Cosmetics & Beauty	5466 36027	4238 28354	973 6523	255 1150	77.53 % 78.70 %	17.80 % 18.11 %	4.67 % 3.19 %
Food & Drink	5364 35591	4303 29102	841 5459	220 1030	80.22 % 81.77 %	15.68 % 15.34 %	4.10 % 2.89 %
Home & Garden	5338 35908	4299 29439	827 5472	212 997	80.54 % 81.98 %	15.49 % 15.24 %	3.97 % 2.78 %
Finance	5542 35979	4143 27226	1090 7516	309 1237	74.76 % 75.67 %	19.67 % 20.89 %	5.58 % 3.44 %
Health	5510 35557	4229 27275	1031 7108	250 1174	76.75 % 76.71 %	18.71 % 19.99 %	4.54 % 3.30 %
Pets	5558 35935	4371 29012	936 5850	251 1073	78.64 % 80.73 %	16.84 % 16.28 %	4.52 % 2.99 %
Sport & Fitness	5436 35694	4138 27777	1032 6754	266 1163	76.12 % 77.82 %	18.98 % 18.92 %	4.89 % 3.26 %
Job & Career	5604 35317	4223 27196	1100 6874	281 1247	75.36 % 77.01 %	19.63 % 19.46 %	5.01 % 3.53 %
Dating	5483 36035	4104 26715	1085 8088	294 1232	74.85 % 74.14 %	19.79 % 22.44 %	5.36 % 3.42 %
Other	5412 35561	4230 28797	906 5732	276 1032	78.16 % 80.98 %	16.74 % 16.12 %	5.10 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 45292	3974 33939	1218 9717	323 1636	72.06 % 74.93 %	22.09 % 21.45 %	5.86 % 3.61 %
Outlook Mail	5484 45187	4130 34329	1053 9266	301 1592	75.31 % 75.97 %	19.20 % 20.51 %	5.49 % 3.52 %
Yahoo Mail	5308 44916	4038 35280	964 8212	306 1424	76.07 % 78.55 %	18.16 % 18.28 %	5.76 % 3.17 %
AOL Mail	5373 44547	4170 35030	966 8124	237 1393	77.61 % 78.64 %	17.98 % 18.24 %	4.41 % 3.13 %
Mail.com	5671 44953	4454 35824	978 7766	239 1363	78.54 % 79.69 %	17.25 % 17.28 %	4.21 % 3.03 %
Yandex Mail	5416 45211	4131 34808	1045 8870	240 1533	76.27 % 76.99 %	19.29 % 19.62 %	4.43 % 3.39 %
GMX Mail	5442 45129	4347 35820	874 7989	221 1320	79.88 % 79.37 %	16.06 % 17.70 %	4.06 % 2.92 %
Zoho Mail	5315 44566	4236 35941	861 7315	218 1310	79.70 % 80.65 %	16.20 % 16.41 %	4.10 % 2.94 %
ProtonMail	5360 44601	4324 36128	828 7265	208 1208	80.67 % 81.00 %	15.45 % 16.29 %	3.88 % 2.71 %
Custom Mail	5538 44682	4452 36559	855 6890	231 1233	80.39 % 81.82 %	15.44 % 15.42 %	4.17 % 2.76 %
iCloud Mail	5364 5314	3939 4178	1126 915	299 221	73.43 % 78.62 %	20.99 % 17.22 %	5.57 % 4.16 %
Tuta	5509 5564	4356 4714	893 677	260 173	79.07 % 84.72 %	16.21 % 12.17 %	4.72 % 3.11 %
Juno.com	5570 5446	4460 4651	856 627	254 168	80.07 % 85.40 %	15.37 % 11.51 %	4.56 % 3.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.