Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.472	51.753 50.685	12.631 13.324	1.194 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.41 %	19.26 % 20.35 %	1.82 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 4895	4097 3776	996 1012	89 107	79.06 % 77.14 %	19.22 % 20.67 %	1.72 % 2.19 %
Elektronics	5040 4936	4045 3863	899 964	96 109	80.26 % 78.26 %	17.84 % 19.53 %	1.90 % 2.21 %
Entertainment	4982 5054	3910 3903	980 1046	92 105	78.48 % 77.23 %	19.67 % 20.70 %	1.85 % 2.08 %
Cosmetics & Beauty	5151 4988	4082 3870	982 1010	87 108	79.25 % 77.59 %	19.06 % 20.25 %	1.69 % 2.17 %
Food & Drink	4897 5071	3839 3918	967 1036	91 117	78.39 % 77.26 %	19.75 % 20.43 %	1.86 % 2.31 %
Home & Garden	5029 5056	3953 3891	984 1046	92 119	78.60 % 76.96 %	19.57 % 20.69 %	1.83 % 2.35 %
Finance	4812 4956	3960 3977	770 869	82 110	82.29 % 80.25 %	16.00 % 17.53 %	1.70 % 2.22 %
Health	5213 5162	4301 4162	814 873	98 127	82.51 % 80.63 %	15.61 % 16.91 %	1.88 % 2.46 %
Pets	4967 5158	3872 3933	1007 1102	88 123	77.95 % 76.25 %	20.27 % 21.36 %	1.77 % 2.38 %
Sport & Fitness	5093 5076	3996 3909	1003 1065	94 102	78.46 % 77.01 %	19.69 % 20.98 %	1.85 % 2.01 %
Job & Career	5138 4884	3893 3672	1145 1100	100 112	75.77 % 75.18 %	22.28 % 22.52 %	1.95 % 2.29 %
Dating	5156 5216	3875 3849	1185 1263	96 104	75.16 % 73.79 %	22.98 % 24.21 %	1.86 % 1.99 %
Other	4918 5020	3930 3962	899 938	89 120	79.91 % 78.92 %	18.28 % 18.69 %	1.81 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4604	3495 3380	1051 1111	91 113	75.37 % 73.41 %	22.67 % 24.13 %	1.96 % 2.45 %
Outlook Mail	4702 4670	3636 3530	984 1042	82 98	77.33 % 75.59 %	20.93 % 22.31 %	1.74 % 2.10 %
Yahoo Mail	4771 4833	3739 3698	946 1029	86 106	78.37 % 76.52 %	19.83 % 21.29 %	1.80 % 2.19 %
AOL Mail	4770 4796	3738 3648	949 1041	83 107	78.36 % 76.06 %	19.90 % 21.71 %	1.74 % 2.23 %
Mail.com	4638 4642	3689 3626	856 919	93 97	79.54 % 78.11 %	18.46 % 19.80 %	2.01 % 2.09 %
Yandex Mail	4560 4476	3546 3445	932 935	82 96	77.76 % 76.97 %	20.44 % 20.89 %	1.80 % 2.14 %
GMX Mail	4698 4705	3639 3593	982 1010	77 102	77.46 % 76.37 %	20.90 % 21.47 %	1.64 % 2.17 %
Zoho Mail	4680 4616	3753 3636	841 890	86 90	80.19 % 78.77 %	17.97 % 19.28 %	1.84 % 1.95 %
ProtonMail	4616 4477	3733 3518	801 852	82 107	80.87 % 78.58 %	17.35 % 19.03 %	1.78 % 2.39 %
Custom Mail	4908 4604	4036 3686	781 813	91 105	82.23 % 80.06 %	15.91 % 17.66 %	1.85 % 2.28 %
iCloud Mail	4575 4827	3430 3553	1059 1168	86 106	74.97 % 73.61 %	23.15 % 24.20 %	1.88 % 2.20 %
Tuta	4778 4676	3894 3733	801 831	83 112	81.50 % 79.83 %	16.76 % 17.77 %	1.74 % 2.40 %
Juno.com	4482 4780	3593 3858	809 813	80 109	80.17 % 80.71 %	18.05 % 17.01 %	1.78 % 2.28 %
Mailfence	4763 4766	3832 3781	839 870	92 115	80.45 % 79.33 %	17.61 % 18.25 %	1.93 % 2.41 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.