Brevo and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 438.861	34.180 345.114	7.863 80.069	2.115 13.678

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.64 %	17.81 % 18.24 %	4.79 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33883	2740 27698	548 5258	149 927	79.72 % 81.75 %	15.94 % 15.52 %	4.34 % 2.74 %
Elektronics	3290 33926	2592 26921	552 6027	146 978	78.78 % 79.35 %	16.78 % 17.77 %	4.44 % 2.88 %
Entertainment	3303 33823	2567 26496	581 6199	155 1128	77.72 % 78.34 %	17.59 % 18.33 %	4.69 % 3.34 %
Cosmetics & Beauty	3448 33971	2671 26646	620 6251	157 1074	77.47 % 78.44 %	17.98 % 18.40 %	4.55 % 3.16 %
Food & Drink	3411 33527	2730 27335	542 5219	139 973	80.04 % 81.53 %	15.89 % 15.57 %	4.08 % 2.90 %
Home & Garden	3330 33831	2687 27669	519 5231	124 931	80.69 % 81.79 %	15.59 % 15.46 %	3.72 % 2.75 %
Finance	3425 33917	2531 25564	678 7190	216 1163	73.90 % 75.37 %	19.80 % 21.20 %	6.31 % 3.43 %
Health	3439 33520	2622 25605	646 6809	171 1106	76.24 % 76.39 %	18.78 % 20.31 %	4.97 % 3.30 %
Pets	3398 33797	2657 27211	576 5578	165 1008	78.19 % 80.51 %	16.95 % 16.50 %	4.86 % 2.98 %
Sport & Fitness	3350 33692	2540 26140	644 6465	166 1087	75.82 % 77.59 %	19.22 % 19.19 %	4.96 % 3.23 %
Job & Career	3480 33381	2615 25631	694 6576	171 1174	75.14 % 76.78 %	19.94 % 19.70 %	4.91 % 3.52 %
Dating	3407 34015	2548 25070	681 7776	178 1169	74.79 % 73.70 %	19.99 % 22.86 %	5.22 % 3.44 %
Other	3440 33578	2680 27128	582 5490	178 960	77.91 % 80.79 %	16.92 % 16.35 %	5.17 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 43255	2481 32383	768 9353	213 1519	71.66 % 74.87 %	22.18 % 21.62 %	6.15 % 3.51 %
Outlook Mail	3429 43108	2568 32639	663 8956	198 1513	74.89 % 75.71 %	19.34 % 20.78 %	5.77 % 3.51 %
Yahoo Mail	3324 42930	2529 33638	612 7935	183 1357	76.08 % 78.36 %	18.41 % 18.48 %	5.51 % 3.16 %
AOL Mail	3362 42501	2613 33342	608 7843	141 1316	77.72 % 78.45 %	18.08 % 18.45 %	4.19 % 3.10 %
Mail.com	3452 42947	2712 34146	603 7504	137 1297	78.56 % 79.51 %	17.47 % 17.47 %	3.97 % 3.02 %
Yandex Mail	3312 43116	2515 33098	644 8560	153 1458	75.94 % 76.77 %	19.44 % 19.85 %	4.62 % 3.38 %
GMX Mail	3429 43066	2733 34063	550 7747	146 1256	79.70 % 79.09 %	16.04 % 17.99 %	4.26 % 2.92 %
Zoho Mail	3359 42450	2661 34150	549 7062	149 1238	79.22 % 80.45 %	16.34 % 16.64 %	4.44 % 2.92 %
ProtonMail	3319 42534	2661 34351	520 7037	138 1146	80.17 % 80.76 %	15.67 % 16.54 %	4.16 % 2.69 %
Custom Mail	3495 42667	2797 34818	548 6665	150 1184	80.03 % 81.60 %	15.68 % 15.62 %	4.29 % 2.77 %
iCloud Mail	3337 3292	2444 2580	705 562	188 150	73.24 % 78.37 %	21.13 % 17.07 %	5.63 % 4.56 %
Tuta	3424 3521	2706 2962	555 437	163 122	79.03 % 84.12 %	16.21 % 12.41 %	4.76 % 3.46 %
Juno.com	3454 3474	2760 2944	538 408	156 122	79.91 % 84.74 %	15.58 % 11.74 %	4.52 % 3.51 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.