Brevo and HubSpot Email Deliverability Comparison

Brevo

HubSpot

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.221	51.364 52.236	12.830 11.235	1.406 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 81.34 %	19.72 % 17.49 %	2.16 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4948	3866 4000	991 875	100 96	78.61 % 80.84 %	20.15 % 17.68 %	2.03 % 1.94 %
Elektronics	5108 4767	4072 3908	959 803	111 84	79.72 % 81.98 %	18.77 % 16.84 %	2.17 % 1.76 %
Entertainment	4998 4801	3906 3896	1030 843	107 88	78.15 % 81.15 %	20.61 % 17.56 %	2.14 % 1.83 %
Cosmetics & Beauty	4918 4762	3916 3897	937 813	107 88	79.63 % 81.84 %	19.05 % 17.07 %	2.18 % 1.85 %
Food & Drink	4946 4908	3896 3987	1000 880	107 92	78.77 % 81.23 %	20.22 % 17.93 %	2.16 % 1.87 %
Home & Garden	5130 4970	4022 4027	1037 880	111 93	78.40 % 81.03 %	20.21 % 17.71 %	2.16 % 1.87 %
Finance	4974 5054	4052 4233	862 764	106 93	81.46 % 83.76 %	17.33 % 15.12 %	2.13 % 1.84 %
Health	5111 5160	4147 4324	884 778	120 94	81.14 % 83.80 %	17.30 % 15.08 %	2.35 % 1.82 %
Pets	4854 5111	3792 4107	979 942	101 90	78.12 % 80.36 %	20.17 % 18.43 %	2.08 % 1.76 %
Sport & Fitness	5130 5079	4034 4098	1027 916	114 92	78.64 % 80.69 %	20.02 % 18.04 %	2.22 % 1.81 %
Job & Career	5083 4919	3906 3914	1109 949	113 94	76.84 % 79.57 %	21.82 % 19.29 %	2.22 % 1.91 %
Dating	5012 4837	3839 3808	1113 976	98 76	76.60 % 78.73 %	22.21 % 20.18 %	1.96 % 1.57 %
Other	4886 4905	3916 4037	902 816	111 92	80.15 % 82.30 %	18.46 % 16.64 %	2.27 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4596	3613 3645	1060 907	103 88	76.58 % 79.31 %	22.47 % 19.73 %	2.18 % 1.91 %
Outlook Mail	4782 4930	3723 3947	1000 908	93 87	77.85 % 80.06 %	20.91 % 18.42 %	1.94 % 1.76 %
Yahoo Mail	4745 4660	3724 3761	972 842	102 83	78.48 % 80.71 %	20.48 % 18.07 %	2.15 % 1.78 %
AOL Mail	4674 4836	3671 3904	928 893	105 85	78.54 % 80.73 %	19.85 % 18.47 %	2.25 % 1.76 %
Mail.com	4983 4772	3975 3915	928 813	114 78	79.77 % 82.04 %	18.62 % 17.04 %	2.29 % 1.63 %
Yandex Mail	4814 4579	3774 3732	993 804	107 80	78.40 % 81.50 %	20.63 % 17.56 %	2.22 % 1.75 %
GMX Mail	4634 4742	3587 3829	975 852	103 90	77.41 % 80.75 %	21.04 % 17.97 %	2.22 % 1.90 %
Zoho Mail	4705 4617	3768 3788	870 784	101 78	80.09 % 82.04 %	18.49 % 16.98 %	2.15 % 1.69 %
ProtonMail	4758 4548	3827 3748	870 748	111 89	80.43 % 82.41 %	18.28 % 16.45 %	2.33 % 1.96 %
Custom Mail	4799 4592	3887 3825	845 710	100 85	81.00 % 83.30 %	17.61 % 15.46 %	2.08 % 1.85 %
iCloud Mail	5008 4740	3825 3726	1104 955	110 83	76.38 % 78.61 %	22.04 % 20.15 %	2.20 % 1.75 %
Tuta	4715 4574	3786 3807	870 725	96 88	80.30 % 83.23 %	18.45 % 15.85 %	2.04 % 1.92 %
Juno.com	4721 4790	3792 3997	875 726	101 93	80.32 % 83.44 %	18.53 % 15.16 %	2.14 % 1.94 %
Mailfence	3012 3245	2412 2612	540 568	60 65	80.08 % 80.49 %	17.93 % 17.50 %	1.99 % 2.00 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.