HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 65.210	51.721 51.727	12.211 12.292	1.231 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 79.32 %	18.81 % 18.85 %	1.90 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5002	3887 3885	954 1015	95 104	78.99 % 77.67 %	19.39 % 20.29 %	1.93 % 2.08 %
Elektronics	4889 4926	3946 3942	868 891	92 109	80.71 % 80.02 %	17.75 % 18.09 %	1.88 % 2.21 %
Entertainment	5035 5041	3990 3984	968 966	94 106	79.25 % 79.03 %	19.23 % 19.16 %	1.87 % 2.10 %
Cosmetics & Beauty	4811 4918	3863 3938	877 896	92 103	80.30 % 80.07 %	18.23 % 18.22 %	1.91 % 2.09 %
Food & Drink	5038 4841	4013 3815	960 937	98 101	79.65 % 78.81 %	19.06 % 19.36 %	1.95 % 2.09 %
Home & Garden	5007 4997	3975 3966	951 941	99 106	79.39 % 79.37 %	18.99 % 18.83 %	1.98 % 2.12 %
Finance	4972 5027	4096 4104	801 829	93 113	82.38 % 81.64 %	16.11 % 16.49 %	1.87 % 2.25 %
Health	5130 5108	4229 4199	824 830	104 98	82.44 % 82.20 %	16.06 % 16.25 %	2.03 % 1.92 %
Pets	5162 5077	4064 4021	1023 949	95 105	78.73 % 79.20 %	19.82 % 18.69 %	1.84 % 2.07 %
Sport & Fitness	5037 4998	3977 3950	978 956	91 102	78.96 % 79.03 %	19.42 % 19.13 %	1.81 % 2.04 %
Job & Career	4916 4981	3805 3861	1034 1022	94 110	77.40 % 77.51 %	21.03 % 20.52 %	1.91 % 2.21 %
Dating	5047 5215	3869 3970	1101 1161	85 101	76.66 % 76.13 %	21.81 % 22.26 %	1.68 % 1.94 %
Other	4955 5079	4007 4092	872 899	99 104	80.87 % 80.57 %	17.60 % 17.70 %	2.00 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4692	3509 3600	1001 1008	95 97	76.67 % 76.73 %	21.87 % 21.48 %	2.08 % 2.07 %
Outlook Mail	4858 4895	3796 3839	971 970	85 99	78.14 % 78.43 %	19.99 % 19.82 %	1.75 % 2.02 %
Yahoo Mail	4612 4718	3634 3722	909 902	86 103	78.79 % 78.89 %	19.71 % 19.12 %	1.86 % 2.18 %
AOL Mail	4848 4544	3825 3578	962 885	89 97	78.90 % 78.74 %	19.84 % 19.48 %	1.84 % 2.13 %
Mail.com	4734 4787	3815 3849	861 862	80 102	80.59 % 80.41 %	18.19 % 18.01 %	1.69 % 2.13 %
Yandex Mail	4565 4782	3649 3765	856 922	85 92	79.93 % 78.73 %	18.75 % 19.28 %	1.86 % 1.92 %
GMX Mail	4689 4698	3692 3646	919 977	91 90	78.74 % 77.61 %	19.60 % 20.80 %	1.94 % 1.92 %
Zoho Mail	4630 4615	3737 3714	838 814	77 100	80.71 % 80.48 %	18.10 % 17.64 %	1.66 % 2.17 %
ProtonMail	4596 4869	3709 3938	821 835	94 106	80.70 % 80.88 %	17.86 % 17.15 %	2.05 % 2.18 %
Custom Mail	4607 4585	3767 3773	763 727	86 92	81.77 % 82.29 %	16.56 % 15.86 %	1.87 % 2.01 %
iCloud Mail	4778 4800	3635 3648	1070 1059	91 109	76.08 % 76.00 %	22.39 % 22.06 %	1.90 % 2.27 %
Tuta	4638 4702	3797 3816	775 810	94 97	81.87 % 81.16 %	16.71 % 17.23 %	2.03 % 2.06 %
Juno.com	4796 4624	3931 3727	781 814	95 98	81.96 % 80.60 %	16.28 % 17.60 %	1.98 % 2.12 %
Mailfence	3992 3899	3225 3112	684 707	83 80	80.79 % 79.82 %	17.13 % 18.13 %	2.08 % 2.05 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.