HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 64.256	52.236 51.984	11.235 11.432	1.172 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 80.90 %	17.49 % 17.79 %	1.82 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 5017	4000 3990	875 947	96 97	80.84 % 79.53 %	17.68 % 18.88 %	1.94 % 1.93 %
Elektronics	4767 4959	3908 4054	803 838	84 112	81.98 % 81.75 %	16.84 % 16.90 %	1.76 % 2.26 %
Entertainment	4801 5054	3896 4088	843 905	88 100	81.15 % 80.89 %	17.56 % 17.91 %	1.83 % 1.98 %
Cosmetics & Beauty	4762 4874	3897 3977	813 852	88 96	81.84 % 81.60 %	17.07 % 17.48 %	1.85 % 1.97 %
Food & Drink	4908 4756	3987 3832	880 873	92 99	81.23 % 80.57 %	17.93 % 18.36 %	1.87 % 2.08 %
Home & Garden	4970 4986	4027 4050	880 881	93 103	81.03 % 81.23 %	17.71 % 17.67 %	1.87 % 2.07 %
Finance	5054 4816	4233 3968	764 772	93 107	83.76 % 82.39 %	15.12 % 16.03 %	1.84 % 2.22 %
Health	5160 4962	4324 4116	778 768	94 90	83.80 % 82.95 %	15.08 % 15.48 %	1.82 % 1.81 %
Pets	5111 5128	4107 4149	942 903	90 97	80.36 % 80.91 %	18.43 % 17.61 %	1.76 % 1.89 %
Sport & Fitness	5079 4893	4098 3945	916 878	92 92	80.69 % 80.63 %	18.04 % 17.94 %	1.81 % 1.88 %
Job & Career	4919 4916	3914 3906	949 949	94 104	79.57 % 79.45 %	19.29 % 19.30 %	1.91 % 2.12 %
Dating	4837 4920	3808 3850	976 1022	76 94	78.73 % 78.25 %	20.18 % 20.77 %	1.57 % 1.91 %
Other	4905 4975	4037 4059	816 844	92 98	82.30 % 81.59 %	16.64 % 16.96 %	1.88 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4670	3645 3698	907 936	88 91	79.31 % 79.19 %	19.73 % 20.04 %	1.91 % 1.95 %
Outlook Mail	4930 4924	3947 3941	908 926	87 96	80.06 % 80.04 %	18.42 % 18.81 %	1.76 % 1.95 %
Yahoo Mail	4660 4688	3761 3774	842 856	83 95	80.71 % 80.50 %	18.07 % 18.26 %	1.78 % 2.03 %
AOL Mail	4836 4499	3904 3634	893 807	85 92	80.73 % 80.77 %	18.47 % 17.94 %	1.76 % 2.04 %
Mail.com	4772 4687	3915 3838	813 802	78 95	82.04 % 81.89 %	17.04 % 17.11 %	1.63 % 2.03 %
Yandex Mail	4579 4988	3732 4005	804 898	80 97	81.50 % 80.29 %	17.56 % 18.00 %	1.75 % 1.94 %
GMX Mail	4742 4755	3829 3794	852 931	90 89	80.75 % 79.79 %	17.97 % 19.58 %	1.90 % 1.87 %
Zoho Mail	4617 4609	3788 3770	784 755	78 97	82.04 % 81.80 %	16.98 % 16.38 %	1.69 % 2.10 %
ProtonMail	4548 4768	3748 3915	748 781	89 101	82.41 % 82.11 %	16.45 % 16.38 %	1.96 % 2.12 %
Custom Mail	4592 4523	3825 3760	710 699	85 86	83.30 % 83.13 %	15.46 % 15.45 %	1.85 % 1.90 %
iCloud Mail	4740 4757	3726 3732	955 977	83 100	78.61 % 78.45 %	20.15 % 20.54 %	1.75 % 2.10 %
Tuta	4574 4644	3807 3839	725 749	88 93	83.23 % 82.67 %	15.85 % 16.13 %	1.92 % 2.00 %
Juno.com	4790 4640	3997 3787	726 768	93 97	83.44 % 81.62 %	15.16 % 16.55 %	1.94 % 2.09 %
Mailfence	3245 3104	2612 2497	568 547	65 60	80.49 % 80.44 %	17.50 % 17.62 %	2.00 % 1.93 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.