HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.501	58.466 58.876	16.143 15.914	1.898 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 76.96 %	21.10 % 20.80 %	2.48 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 5936	4459 4533	1234 1270	135 133	76.51 % 76.36 %	21.17 % 21.39 %	2.32 % 2.24 %
Elektronics	6039 5824	4648 4515	1243 1184	148 125	76.97 % 77.52 %	20.58 % 20.33 %	2.45 % 2.15 %
Entertainment	5667 5703	4323 4391	1210 1175	134 137	76.28 % 76.99 %	21.35 % 20.60 %	2.36 % 2.40 %
Cosmetics & Beauty	5844 5999	4449 4595	1258 1267	137 137	76.13 % 76.60 %	21.53 % 21.12 %	2.34 % 2.28 %
Food & Drink	5969 5800	4549 4428	1266 1235	154 137	76.21 % 76.34 %	21.21 % 21.29 %	2.58 % 2.36 %
Home & Garden	5808 5774	4434 4419	1229 1224	145 131	76.34 % 76.53 %	21.16 % 21.20 %	2.50 % 2.27 %
Finance	5732 5942	4565 4821	1028 996	139 125	79.64 % 81.13 %	17.93 % 16.76 %	2.42 % 2.10 %
Health	6068 5777	4846 4673	1060 978	162 126	79.86 % 80.89 %	17.47 % 16.93 %	2.67 % 2.18 %
Pets	6016 6037	4543 4610	1317 1289	156 138	75.52 % 76.36 %	21.89 % 21.35 %	2.59 % 2.29 %
Sport & Fitness	5813 5935	4425 4522	1245 1286	143 127	76.12 % 76.19 %	21.42 % 21.67 %	2.46 % 2.14 %
Job & Career	5966 5829	4423 4335	1395 1370	148 124	74.14 % 74.37 %	23.38 % 23.50 %	2.48 % 2.13 %
Dating	5962 6050	4284 4384	1533 1530	145 136	71.86 % 72.46 %	25.71 % 25.29 %	2.43 % 2.25 %
Other	5795 5895	4518 4650	1125 1110	152 135	77.96 % 78.88 %	19.41 % 18.83 %	2.62 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5720	3946 4226	1370 1368	143 126	72.28 % 73.88 %	25.10 % 23.92 %	2.62 % 2.20 %
Outlook Mail	5338 5654	3974 4259	1241 1267	123 128	74.45 % 75.33 %	23.25 % 22.41 %	2.30 % 2.26 %
Yahoo Mail	5905 5470	4446 4157	1315 1188	144 125	75.29 % 76.00 %	22.27 % 21.72 %	2.44 % 2.29 %
AOL Mail	5436 5323	4096 4038	1209 1158	131 127	75.35 % 75.86 %	22.24 % 21.75 %	2.41 % 2.39 %
Mail.com	5644 5370	4345 4163	1161 1096	138 111	76.98 % 77.52 %	20.57 % 20.41 %	2.45 % 2.07 %
Yandex Mail	5267 5681	4000 4319	1147 1235	120 127	75.94 % 76.03 %	21.78 % 21.74 %	2.28 % 2.24 %
GMX Mail	5525 5409	4122 4091	1265 1194	138 124	74.61 % 75.63 %	22.90 % 22.07 %	2.50 % 2.29 %
Zoho Mail	5450 5415	4229 4264	1080 1028	141 123	77.60 % 78.74 %	19.82 % 18.98 %	2.59 % 2.27 %
ProtonMail	5357 5429	4211 4290	1012 1026	134 113	78.61 % 79.02 %	18.89 % 18.90 %	2.50 % 2.08 %
Custom Mail	5277 5615	4191 4489	954 1004	132 122	79.42 % 79.95 %	18.08 % 17.88 %	2.50 % 2.17 %
iCloud Mail	5489 5279	4015 3870	1328 1289	146 120	73.15 % 73.31 %	24.19 % 24.42 %	2.66 % 2.27 %
Tuta	5283 5387	4142 4249	1011 1013	130 125	78.40 % 78.88 %	19.14 % 18.80 %	2.46 % 2.32 %
Juno.com	5506 5411	4365 4275	1009 1014	132 122	79.28 % 79.01 %	18.33 % 18.74 %	2.40 % 2.25 %
Mailfence	5571 5338	4384 4186	1041 1034	146 118	78.69 % 78.42 %	18.69 % 19.37 %	2.62 % 2.21 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.