HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 66.061	50.685 50.618	13.324 13.815	1.463 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 76.62 %	20.35 % 20.91 %	2.23 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5096	3776 3839	1012 1131	107 126	77.14 % 75.33 %	20.67 % 22.19 %	2.19 % 2.47 %
Elektronics	4936 4947	3863 3824	964 1000	109 123	78.26 % 77.30 %	19.53 % 20.21 %	2.21 % 2.49 %
Entertainment	5054 5021	3903 3848	1046 1042	105 131	77.23 % 76.64 %	20.70 % 20.75 %	2.08 % 2.61 %
Cosmetics & Beauty	4988 5117	3870 3912	1010 1074	108 131	77.59 % 76.45 %	20.25 % 20.99 %	2.17 % 2.56 %
Food & Drink	5071 4942	3918 3770	1036 1048	117 124	77.26 % 76.28 %	20.43 % 21.21 %	2.31 % 2.51 %
Home & Garden	5056 4962	3891 3769	1046 1072	119 121	76.96 % 75.96 %	20.69 % 21.60 %	2.35 % 2.44 %
Finance	4956 5164	3977 4115	869 929	110 120	80.25 % 79.69 %	17.53 % 17.99 %	2.22 % 2.32 %
Health	5162 5057	4162 4077	873 859	127 121	80.63 % 80.62 %	16.91 % 16.99 %	2.46 % 2.39 %
Pets	5158 5210	3933 3989	1102 1084	123 137	76.25 % 76.56 %	21.36 % 20.81 %	2.38 % 2.63 %
Sport & Fitness	5076 5096	3909 3867	1065 1108	102 121	77.01 % 75.88 %	20.98 % 21.74 %	2.01 % 2.37 %
Job & Career	4884 5089	3672 3769	1100 1199	112 121	75.18 % 74.06 %	22.52 % 23.56 %	2.29 % 2.38 %
Dating	5216 5224	3849 3809	1263 1288	104 127	73.79 % 72.91 %	24.21 % 24.66 %	1.99 % 2.43 %
Other	5020 5136	3962 4030	938 981	120 125	78.92 % 78.47 %	18.69 % 19.10 %	2.39 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4929	3380 3617	1111 1192	113 120	73.41 % 73.38 %	24.13 % 24.18 %	2.45 % 2.43 %
Outlook Mail	4670 4678	3530 3530	1042 1025	98 123	75.59 % 75.46 %	22.31 % 21.91 %	2.10 % 2.63 %
Yahoo Mail	4833 4535	3698 3437	1029 981	106 117	76.52 % 75.79 %	21.29 % 21.63 %	2.19 % 2.58 %
AOL Mail	4796 4583	3648 3482	1041 981	107 120	76.06 % 75.98 %	21.71 % 21.41 %	2.23 % 2.62 %
Mail.com	4642 4740	3626 3650	919 975	97 115	78.11 % 77.00 %	19.80 % 20.57 %	2.09 % 2.43 %
Yandex Mail	4476 4759	3445 3597	935 1053	96 109	76.97 % 75.58 %	20.89 % 22.13 %	2.14 % 2.29 %
GMX Mail	4705 4721	3593 3532	1010 1078	102 111	76.37 % 74.81 %	21.47 % 22.83 %	2.17 % 2.35 %
Zoho Mail	4616 4629	3636 3604	890 912	90 113	78.77 % 77.86 %	19.28 % 19.70 %	1.95 % 2.44 %
ProtonMail	4477 4776	3518 3743	852 914	107 119	78.58 % 78.37 %	19.03 % 19.14 %	2.39 % 2.49 %
Custom Mail	4604 4773	3686 3802	813 853	105 118	80.06 % 79.66 %	17.66 % 17.87 %	2.28 % 2.47 %
iCloud Mail	4827 4661	3553 3377	1168 1162	106 122	73.61 % 72.45 %	24.20 % 24.93 %	2.20 % 2.62 %
Tuta	4676 4794	3733 3787	831 891	112 116	79.83 % 78.99 %	17.77 % 18.59 %	2.40 % 2.42 %
Juno.com	4780 4753	3858 3744	813 896	109 113	80.71 % 78.77 %	17.01 % 18.85 %	2.28 % 2.38 %
Mailfence	4766 4730	3781 3716	870 902	115 112	79.33 % 78.56 %	18.25 % 19.07 %	2.41 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.