HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.292	58.655 58.458	15.934 16.022	1.789 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 76.62 %	20.86 % 21.00 %	2.34 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5850	4409 4451	1221 1259	122 140	76.65 % 76.09 %	21.23 % 21.52 %	2.12 % 2.39 %
Elektronics	5967 5781	4611 4458	1220 1195	136 128	77.28 % 77.11 %	20.45 % 20.67 %	2.28 % 2.21 %
Entertainment	5777 5795	4429 4442	1221 1208	127 145	76.67 % 76.65 %	21.14 % 20.85 %	2.20 % 2.50 %
Cosmetics & Beauty	5840 5920	4492 4516	1219 1255	129 149	76.92 % 76.28 %	20.87 % 21.20 %	2.21 % 2.52 %
Food & Drink	6046 5812	4629 4436	1268 1235	149 141	76.56 % 76.32 %	20.97 % 21.25 %	2.46 % 2.43 %
Home & Garden	5763 5674	4424 4312	1207 1226	132 136	76.77 % 76.00 %	20.94 % 21.61 %	2.29 % 2.40 %
Finance	5687 5979	4538 4820	1014 1028	135 131	79.80 % 80.62 %	17.83 % 17.19 %	2.37 % 2.19 %
Health	6033 5840	4832 4695	1042 1006	159 139	80.09 % 80.39 %	17.27 % 17.23 %	2.64 % 2.38 %
Pets	5958 5865	4514 4470	1299 1249	145 146	75.76 % 76.21 %	21.80 % 21.30 %	2.43 % 2.49 %
Sport & Fitness	5774 5958	4424 4526	1223 1296	127 136	76.62 % 75.97 %	21.18 % 21.75 %	2.20 % 2.28 %
Job & Career	5844 5824	4351 4289	1355 1401	138 134	74.45 % 73.64 %	23.19 % 24.06 %	2.36 % 2.30 %
Dating	6035 6152	4362 4455	1533 1554	140 143	72.28 % 72.42 %	25.40 % 25.26 %	2.32 % 2.32 %
Other	5902 5842	4640 4588	1112 1110	150 144	78.62 % 78.53 %	18.84 % 19.00 %	2.54 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5700	3965 4182	1359 1384	141 134	72.55 % 73.37 %	24.87 % 24.28 %	2.58 % 2.35 %
Outlook Mail	5319 5471	3985 4118	1216 1221	118 132	74.92 % 75.27 %	22.86 % 22.32 %	2.22 % 2.41 %
Yahoo Mail	5777 5397	4363 4097	1282 1170	132 130	75.52 % 75.91 %	22.19 % 21.68 %	2.28 % 2.41 %
AOL Mail	5568 5444	4225 4122	1216 1186	127 136	75.88 % 75.72 %	21.84 % 21.79 %	2.28 % 2.50 %
Mail.com	5561 5463	4317 4216	1112 1125	132 122	77.63 % 77.17 %	20.00 % 20.59 %	2.37 % 2.23 %
Yandex Mail	5259 5504	4017 4151	1129 1226	113 127	76.38 % 75.42 %	21.47 % 22.27 %	2.15 % 2.31 %
GMX Mail	5487 5398	4123 4051	1235 1220	129 127	75.14 % 75.05 %	22.51 % 22.60 %	2.35 % 2.35 %
Zoho Mail	5411 5369	4228 4201	1060 1037	123 131	78.14 % 78.25 %	19.59 % 19.31 %	2.27 % 2.44 %
ProtonMail	5330 5477	4190 4322	1014 1031	126 124	78.61 % 78.91 %	19.02 % 18.82 %	2.36 % 2.26 %
Custom Mail	5367 5598	4276 4465	966 1002	125 131	79.67 % 79.76 %	18.00 % 17.90 %	2.33 % 2.34 %
iCloud Mail	5558 5337	4065 3883	1358 1323	135 131	73.14 % 72.76 %	24.43 % 24.79 %	2.43 % 2.45 %
Tuta	5318 5408	4203 4239	991 1038	124 131	79.03 % 78.38 %	18.63 % 19.19 %	2.33 % 2.42 %
Juno.com	5468 5353	4353 4211	988 1015	127 127	79.61 % 78.67 %	18.07 % 18.96 %	2.32 % 2.37 %
Mailfence	5490 5373	4345 4200	1008 1044	137 129	79.14 % 78.17 %	18.36 % 19.43 %	2.50 % 2.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.