HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 66.517	50.869 51.489	13.378 13.555	1.453 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.41 %	20.36 % 20.38 %	2.21 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5092	3826 3869	1050 1119	110 104	76.73 % 75.98 %	21.06 % 21.98 %	2.21 % 2.04 %
Elektronics	5025 4973	3942 3847	976 1013	107 113	78.45 % 77.36 %	19.42 % 20.37 %	2.13 % 2.27 %
Entertainment	5037 5012	3877 3878	1056 1024	104 110	76.97 % 77.37 %	20.96 % 20.43 %	2.06 % 2.19 %
Cosmetics & Beauty	4901 5223	3811 4055	982 1046	108 122	77.76 % 77.64 %	20.04 % 20.03 %	2.20 % 2.34 %
Food & Drink	5093 4966	3945 3822	1031 1032	117 112	77.46 % 76.96 %	20.24 % 20.78 %	2.30 % 2.26 %
Home & Garden	5017 5045	3868 3898	1033 1033	116 114	77.10 % 77.26 %	20.59 % 20.48 %	2.31 % 2.26 %
Finance	5013 5216	4028 4194	875 902	110 120	80.35 % 80.41 %	17.45 % 17.29 %	2.19 % 2.30 %
Health	5187 5162	4192 4202	871 854	124 106	80.82 % 81.40 %	16.79 % 16.54 %	2.39 % 2.05 %
Pets	5250 5207	4012 4018	1121 1073	117 116	76.42 % 77.17 %	21.35 % 20.61 %	2.23 % 2.23 %
Sport & Fitness	5096 5103	3913 3931	1077 1062	106 110	76.79 % 77.03 %	21.13 % 20.81 %	2.08 % 2.16 %
Job & Career	4881 5025	3657 3776	1111 1138	113 111	74.92 % 75.14 %	22.76 % 22.65 %	2.32 % 2.21 %
Dating	5203 5351	3839 3944	1262 1287	102 120	73.78 % 73.71 %	24.26 % 24.05 %	1.96 % 2.24 %
Other	5011 5142	3959 4055	933 972	119 115	79.01 % 78.86 %	18.62 % 18.90 %	2.37 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4961	3337 3682	1092 1171	112 108	73.49 % 74.22 %	24.05 % 23.60 %	2.47 % 2.18 %
Outlook Mail	4712 4807	3569 3647	1047 1049	96 111	75.74 % 75.87 %	22.22 % 21.82 %	2.04 % 2.31 %
Yahoo Mail	4775 4735	3655 3641	1016 986	104 108	76.54 % 76.90 %	21.28 % 20.82 %	2.18 % 2.28 %
AOL Mail	4783 4536	3644 3467	1036 967	103 102	76.19 % 76.43 %	21.66 % 21.32 %	2.15 % 2.25 %
Mail.com	4713 4907	3678 3828	939 972	96 107	78.04 % 78.01 %	19.92 % 19.81 %	2.04 % 2.18 %
Yandex Mail	4520 4717	3477 3615	946 1007	97 95	76.92 % 76.64 %	20.93 % 21.35 %	2.15 % 2.01 %
GMX Mail	4751 4808	3620 3623	1029 1085	102 100	76.19 % 75.35 %	21.66 % 22.57 %	2.15 % 2.08 %
Zoho Mail	4699 4653	3707 3668	903 881	89 104	78.89 % 78.83 %	19.22 % 18.93 %	1.89 % 2.24 %
ProtonMail	4550 4771	3571 3766	874 897	105 108	78.48 % 78.94 %	19.21 % 18.80 %	2.31 % 2.26 %
Custom Mail	4673 4683	3734 3774	830 804	109 105	79.91 % 80.59 %	17.76 % 17.17 %	2.33 % 2.24 %
iCloud Mail	4755 4717	3497 3469	1153 1134	105 114	73.54 % 73.54 %	24.25 % 24.04 %	2.21 % 2.42 %
Tuta	4640 4797	3706 3810	822 878	112 109	79.87 % 79.42 %	17.72 % 18.30 %	2.41 % 2.27 %
Juno.com	4835 4681	3900 3719	825 860	110 102	80.66 % 79.45 %	17.06 % 18.37 %	2.28 % 2.18 %
Mailfence	4753 4744	3774 3780	866 864	113 100	79.40 % 79.68 %	18.22 % 18.21 %	2.38 % 2.11 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.