HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.745	58.649 58.968	15.766 15.953	1.774 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 76.84 %	20.69 % 20.79 %	2.33 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5914	4416 4504	1206 1267	125 143	76.84 % 76.16 %	20.98 % 21.42 %	2.18 % 2.42 %
Elektronics	5801 5868	4514 4553	1154 1181	133 134	77.81 % 77.59 %	19.89 % 20.13 %	2.29 % 2.28 %
Entertainment	5782 5828	4434 4466	1221 1211	127 151	76.69 % 76.63 %	21.12 % 20.78 %	2.20 % 2.59 %
Cosmetics & Beauty	5778 5890	4453 4508	1198 1235	127 147	77.07 % 76.54 %	20.73 % 20.97 %	2.20 % 2.50 %
Food & Drink	6016 5750	4623 4392	1247 1217	146 141	76.85 % 76.38 %	20.73 % 21.17 %	2.43 % 2.45 %
Home & Garden	5763 5793	4430 4419	1194 1235	139 139	76.87 % 76.28 %	20.72 % 21.32 %	2.41 % 2.40 %
Finance	5662 6023	4542 4833	988 1058	132 132	80.22 % 80.24 %	17.45 % 17.57 %	2.33 % 2.19 %
Health	5989 5855	4795 4728	1039 989	155 138	80.06 % 80.75 %	17.35 % 16.89 %	2.59 % 2.36 %
Pets	6008 6044	4556 4628	1305 1266	147 150	75.83 % 76.57 %	21.72 % 20.95 %	2.45 % 2.48 %
Sport & Fitness	5882 5966	4509 4538	1248 1289	125 139	76.66 % 76.06 %	21.22 % 21.61 %	2.13 % 2.33 %
Job & Career	5853 5805	4377 4293	1341 1383	135 129	74.78 % 73.95 %	22.91 % 23.82 %	2.31 % 2.22 %
Dating	6038 6096	4379 4448	1524 1502	135 146	72.52 % 72.97 %	25.24 % 24.64 %	2.24 % 2.40 %
Other	5870 5913	4621 4658	1101 1120	148 135	78.72 % 78.78 %	18.76 % 18.94 %	2.52 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5749	3937 4230	1354 1383	141 136	72.48 % 73.58 %	24.93 % 24.06 %	2.60 % 2.37 %
Outlook Mail	5326 5551	4011 4199	1193 1218	122 134	75.31 % 75.64 %	22.40 % 21.94 %	2.29 % 2.41 %
Yahoo Mail	5741 5389	4359 4096	1248 1163	134 130	75.93 % 76.01 %	21.74 % 21.58 %	2.33 % 2.41 %
AOL Mail	5571 5421	4228 4128	1217 1154	126 139	75.89 % 76.15 %	21.85 % 21.29 %	2.26 % 2.56 %
Mail.com	5561 5473	4327 4237	1105 1110	129 126	77.81 % 77.42 %	19.87 % 20.28 %	2.32 % 2.30 %
Yandex Mail	5248 5537	4024 4191	1112 1221	112 125	76.68 % 75.69 %	21.19 % 22.05 %	2.13 % 2.26 %
GMX Mail	5406 5437	4057 4101	1221 1209	128 127	75.05 % 75.43 %	22.59 % 22.24 %	2.37 % 2.34 %
Zoho Mail	5472 5426	4281 4257	1073 1041	118 128	78.23 % 78.46 %	19.61 % 19.19 %	2.16 % 2.36 %
ProtonMail	5282 5529	4144 4351	1010 1053	128 125	78.46 % 78.69 %	19.12 % 19.05 %	2.42 % 2.26 %
Custom Mail	5386 5609	4303 4490	960 990	123 129	79.89 % 80.05 %	17.82 % 17.65 %	2.28 % 2.30 %
iCloud Mail	5516 5310	4036 3859	1351 1320	129 131	73.17 % 72.67 %	24.49 % 24.86 %	2.34 % 2.47 %
Tuta	5279 5461	4193 4288	961 1039	125 134	79.43 % 78.52 %	18.20 % 19.03 %	2.37 % 2.45 %
Juno.com	5556 5359	4457 4228	972 1001	127 130	80.22 % 78.90 %	17.49 % 18.68 %	2.29 % 2.43 %
Mailfence	5413 5494	4292 4313	989 1051	132 130	79.29 % 78.50 %	18.27 % 19.13 %	2.44 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.