HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 66.291	51.754 51.770	12.850 13.154	1.314 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 78.10 %	19.49 % 19.84 %	1.99 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5153	3892 3949	1017 1101	97 103	77.75 % 76.63 %	20.32 % 21.37 %	1.94 % 2.00 %
Elektronics	4972 4958	3952 3899	926 954	94 105	79.49 % 78.64 %	18.62 % 19.24 %	1.89 % 2.12 %
Entertainment	5114 5001	3993 3898	1024 999	97 104	78.08 % 77.94 %	20.02 % 19.98 %	1.90 % 2.08 %
Cosmetics & Beauty	4878 5061	3860 3979	919 977	99 105	79.13 % 78.62 %	18.84 % 19.30 %	2.03 % 2.07 %
Food & Drink	5047 4952	3961 3841	983 1009	103 102	78.48 % 77.56 %	19.48 % 20.38 %	2.04 % 2.06 %
Home & Garden	5030 5025	3924 3920	1000 1000	106 105	78.01 % 78.01 %	19.88 % 19.90 %	2.11 % 2.09 %
Finance	5087 5173	4141 4182	845 877	101 114	81.40 % 80.84 %	16.61 % 16.95 %	1.99 % 2.20 %
Health	5242 5211	4295 4237	833 876	114 98	81.93 % 81.31 %	15.89 % 16.81 %	2.17 % 1.88 %
Pets	5249 5136	4084 4006	1065 1021	100 109	77.81 % 78.00 %	20.29 % 19.88 %	1.91 % 2.12 %
Sport & Fitness	5118 5048	3983 3934	1036 1011	99 103	77.82 % 77.93 %	20.24 % 20.03 %	1.93 % 2.04 %
Job & Career	4920 5114	3733 3877	1086 1127	101 110	75.87 % 75.81 %	22.07 % 22.04 %	2.05 % 2.15 %
Dating	5185 5323	3895 3953	1199 1265	91 105	75.12 % 74.26 %	23.12 % 23.76 %	1.76 % 1.97 %
Other	5070 5136	4041 4095	917 937	112 104	79.70 % 79.73 %	18.09 % 18.24 %	2.21 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4828	3413 3620	1063 1113	98 95	74.62 % 74.98 %	23.24 % 23.05 %	2.14 % 1.97 %
Outlook Mail	4751 4793	3647 3670	1018 1023	86 100	76.76 % 76.57 %	21.43 % 21.34 %	1.81 % 2.09 %
Yahoo Mail	4783 4663	3724 3610	963 951	96 102	77.86 % 77.42 %	20.13 % 20.39 %	2.01 % 2.19 %
AOL Mail	4888 4530	3789 3509	1005 925	94 96	77.52 % 77.46 %	20.56 % 20.42 %	1.92 % 2.12 %
Mail.com	4735 4778	3750 3765	902 917	83 96	79.20 % 78.80 %	19.05 % 19.19 %	1.75 % 2.01 %
Yandex Mail	4625 4812	3626 3721	906 1001	93 90	78.40 % 77.33 %	19.59 % 20.80 %	2.01 % 1.87 %
GMX Mail	4740 4740	3654 3594	987 1056	99 90	77.09 % 75.82 %	20.82 % 22.28 %	2.09 % 1.90 %
Zoho Mail	4646 4651	3703 3695	864 862	79 94	79.70 % 79.45 %	18.60 % 18.53 %	1.70 % 2.02 %
ProtonMail	4559 4801	3626 3838	839 857	94 106	79.53 % 79.94 %	18.40 % 17.85 %	2.06 % 2.21 %
Custom Mail	4571 4694	3700 3817	774 782	97 95	80.95 % 81.32 %	16.93 % 16.66 %	2.12 % 2.02 %
iCloud Mail	4710 4792	3519 3550	1100 1133	91 109	74.71 % 74.08 %	23.35 % 23.64 %	1.93 % 2.27 %
Tuta	4704 4790	3810 3848	793 841	101 101	80.99 % 80.33 %	16.86 % 17.56 %	2.15 % 2.11 %
Juno.com	4861 4723	3974 3772	786 851	101 100	81.75 % 79.86 %	16.17 % 18.02 %	2.08 % 2.12 %
Mailfence	4771 4696	3819 3761	850 842	102 93	80.05 % 80.09 %	17.82 % 17.93 %	2.14 % 1.98 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.