HubSpot and Benchmark Email Email Deliverability Comparison

HubSpot

Benchmark Email

In this comparison, the deliverability of HubSpot and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.998	50.039 50.496	13.466 13.892	1.562 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.51 %	20.70 % 21.05 %	2.40 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5050	3726 3818	1029 1104	108 128	76.62 % 75.60 %	21.16 % 21.86 %	2.22 % 2.53 %
Elektronics	4968 5037	3866 3891	984 1024	118 122	77.82 % 77.25 %	19.81 % 20.33 %	2.38 % 2.42 %
Entertainment	5025 4916	3859 3753	1051 1032	115 131	76.80 % 76.34 %	20.92 % 20.99 %	2.29 % 2.66 %
Cosmetics & Beauty	4922 5130	3796 3905	1014 1094	112 131	77.12 % 76.12 %	20.60 % 21.33 %	2.28 % 2.55 %
Food & Drink	5133 4966	3927 3788	1076 1056	130 122	76.50 % 76.28 %	20.96 % 21.26 %	2.53 % 2.46 %
Home & Garden	4925 4955	3779 3765	1026 1068	120 122	76.73 % 75.98 %	20.83 % 21.55 %	2.44 % 2.46 %
Finance	4894 5214	3902 4164	874 932	118 118	79.73 % 79.86 %	17.86 % 17.87 %	2.41 % 2.26 %
Health	5098 5023	4068 4039	892 862	138 122	79.80 % 80.41 %	17.50 % 17.16 %	2.71 % 2.43 %
Pets	5109 5226	3877 3995	1101 1100	131 131	75.89 % 76.44 %	21.55 % 21.05 %	2.56 % 2.51 %
Sport & Fitness	5042 5067	3872 3831	1062 1117	108 119	76.79 % 75.61 %	21.06 % 22.04 %	2.14 % 2.35 %
Job & Career	4978 5039	3726 3712	1132 1214	120 113	74.85 % 73.67 %	22.74 % 24.09 %	2.41 % 2.24 %
Dating	5182 5302	3766 3863	1299 1310	117 129	72.67 % 72.86 %	25.07 % 24.71 %	2.26 % 2.43 %
Other	4928 5073	3875 3972	926 979	127 122	78.63 % 78.30 %	18.79 % 19.30 %	2.58 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 5062	3360 3704	1157 1236	122 122	72.43 % 73.17 %	24.94 % 24.42 %	2.63 % 2.41 %
Outlook Mail	4580 4745	3447 3578	1028 1047	105 120	75.26 % 75.41 %	22.45 % 22.07 %	2.29 % 2.53 %
Yahoo Mail	4883 4540	3709 3439	1056 988	118 113	75.96 % 75.75 %	21.63 % 21.76 %	2.42 % 2.49 %
AOL Mail	4767 4623	3606 3506	1048 998	113 119	75.65 % 75.84 %	21.98 % 21.59 %	2.37 % 2.57 %
Mail.com	4606 4699	3563 3615	935 970	108 114	77.36 % 76.93 %	20.30 % 20.64 %	2.34 % 2.43 %
Yandex Mail	4460 4838	3411 3651	948 1075	101 112	76.48 % 75.47 %	21.26 % 22.22 %	2.26 % 2.32 %
GMX Mail	4616 4634	3478 3475	1027 1048	111 111	75.35 % 74.99 %	22.25 % 22.62 %	2.40 % 2.40 %
Zoho Mail	4667 4660	3640 3641	926 903	101 116	77.99 % 78.13 %	19.84 % 19.38 %	2.16 % 2.49 %
ProtonMail	4559 4758	3577 3727	868 918	114 113	78.46 % 78.33 %	19.04 % 19.29 %	2.50 % 2.37 %
Custom Mail	4572 4846	3645 3852	819 879	108 115	79.72 % 79.49 %	17.91 % 18.14 %	2.36 % 2.37 %
iCloud Mail	4699 4576	3437 3314	1149 1148	113 114	73.14 % 72.42 %	24.45 % 25.09 %	2.40 % 2.49 %
Tuta	4599 4623	3659 3623	826 886	114 114	79.56 % 78.37 %	17.96 % 19.17 %	2.48 % 2.47 %
Juno.com	4774 4672	3832 3685	826 873	116 114	80.27 % 78.87 %	17.30 % 18.69 %	2.43 % 2.44 %
Mailfence	4646 4722	3675 3686	853 923	118 113	79.10 % 78.06 %	18.36 % 19.55 %	2.54 % 2.39 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.