Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 438.861	333.419 345.114	88.752 80.069	17.095 13.678

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 78.64 %	20.20 % 18.24 %	3.89 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33883	26519 27698	5880 5258	1204 927	78.92 % 81.75 %	17.50 % 15.52 %	3.58 % 2.74 %
Elektronics	34087 33926	26011 26921	6791 6027	1285 978	76.31 % 79.35 %	19.92 % 17.77 %	3.77 % 2.88 %
Entertainment	33356 33823	25365 26496	6709 6199	1282 1128	76.04 % 78.34 %	20.11 % 18.33 %	3.84 % 3.34 %
Cosmetics & Beauty	33565 33971	25450 26646	6805 6251	1310 1074	75.82 % 78.44 %	20.27 % 18.40 %	3.90 % 3.16 %
Food & Drink	33735 33527	26600 27335	5940 5219	1195 973	78.85 % 81.53 %	17.61 % 15.57 %	3.54 % 2.90 %
Home & Garden	34029 33831	26913 27669	5938 5231	1178 931	79.09 % 81.79 %	17.45 % 15.46 %	3.46 % 2.75 %
Finance	34003 33917	24647 25564	7889 7190	1467 1163	72.48 % 75.37 %	23.20 % 21.20 %	4.31 % 3.43 %
Health	34316 33520	25157 25605	7770 6809	1389 1106	73.31 % 76.39 %	22.64 % 20.31 %	4.05 % 3.30 %
Pets	33884 33797	26449 27211	6233 5578	1202 1008	78.06 % 80.51 %	18.40 % 16.50 %	3.55 % 2.98 %
Sport & Fitness	32992 33692	24767 26140	6889 6465	1336 1087	75.07 % 77.59 %	20.88 % 19.19 %	4.05 % 3.23 %
Job & Career	34201 33381	25217 25631	7465 6576	1519 1174	73.73 % 76.78 %	21.83 % 19.70 %	4.44 % 3.52 %
Dating	33728 34015	24063 25070	8223 7776	1442 1169	71.34 % 73.70 %	24.38 % 22.86 %	4.28 % 3.44 %
Other	33767 33578	26261 27128	6220 5490	1286 960	77.77 % 80.79 %	18.42 % 16.35 %	3.81 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 43255	30864 32383	9849 9353	1873 1519	72.47 % 74.87 %	23.13 % 21.62 %	4.40 % 3.51 %
Outlook Mail	43114 43108	31460 32639	9826 8956	1828 1513	72.97 % 75.71 %	22.79 % 20.78 %	4.24 % 3.51 %
Yahoo Mail	42866 42930	32416 33638	8733 7935	1717 1357	75.62 % 78.36 %	20.37 % 18.48 %	4.01 % 3.16 %
AOL Mail	43079 42501	32512 33342	8852 7843	1715 1316	75.47 % 78.45 %	20.55 % 18.45 %	3.98 % 3.10 %
Mail.com	43174 42947	33131 34146	8423 7504	1620 1297	76.74 % 79.51 %	19.51 % 17.47 %	3.75 % 3.02 %
Yandex Mail	42806 43116	31653 33098	9347 8560	1806 1458	73.95 % 76.77 %	21.84 % 19.85 %	4.22 % 3.38 %
GMX Mail	43062 43066	32994 34063	8590 7747	1478 1256	76.62 % 79.09 %	19.95 % 17.99 %	3.43 % 2.92 %
Zoho Mail	42823 42450	33158 34150	8040 7062	1625 1238	77.43 % 80.45 %	18.77 % 16.64 %	3.79 % 2.92 %
ProtonMail	42664 42534	33118 34351	8018 7037	1528 1146	77.63 % 80.76 %	18.79 % 16.54 %	3.58 % 2.69 %
Custom Mail	42719 42667	33655 34818	7552 6665	1512 1184	78.78 % 81.60 %	17.68 % 15.62 %	3.54 % 2.77 %
iCloud Mail	3408 3292	2616 2580	627 562	165 150	76.76 % 78.37 %	18.40 % 17.07 %	4.84 % 4.56 %
Tuta	3421 3521	2865 2962	448 437	108 122	83.75 % 84.12 %	13.10 % 12.41 %	3.16 % 3.46 %
Juno.com	3544 3474	2977 2944	447 408	120 122	84.00 % 84.74 %	12.61 % 11.74 %	3.39 % 3.51 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.