Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 456.654	347.768 359.849	91.442 82.504	17.812 14.301

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 78.80 %	20.01 % 18.07 %	3.90 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35279	27664 28885	6067 5425	1254 969	79.07 % 81.88 %	17.34 % 15.38 %	3.58 % 2.75 %
Elektronics	35388 35256	27079 28050	6973 6192	1336 1014	76.52 % 79.56 %	19.70 % 17.56 %	3.78 % 2.88 %
Entertainment	34731 35251	26473 27666	6919 6396	1339 1189	76.22 % 78.48 %	19.92 % 18.14 %	3.86 % 3.37 %
Cosmetics & Beauty	34956 35321	26576 27763	7014 6434	1366 1124	76.03 % 78.60 %	20.07 % 18.22 %	3.91 % 3.18 %
Food & Drink	35094 34914	27727 28512	6120 5385	1247 1017	79.01 % 81.66 %	17.44 % 15.42 %	3.55 % 2.91 %
Home & Garden	35389 35241	28034 28865	6117 5399	1238 977	79.22 % 81.91 %	17.29 % 15.32 %	3.50 % 2.77 %
Finance	35443 35273	25771 26648	8146 7408	1526 1217	72.71 % 75.55 %	22.98 % 21.00 %	4.31 % 3.45 %
Health	35689 34872	26262 26713	7989 7011	1438 1148	73.59 % 76.60 %	22.39 % 20.10 %	4.03 % 3.29 %
Pets	35216 35205	27549 28390	6419 5759	1248 1056	78.23 % 80.64 %	18.23 % 16.36 %	3.54 % 3.00 %
Sport & Fitness	34322 35104	25821 27286	7102 6673	1399 1145	75.23 % 77.73 %	20.69 % 19.01 %	4.08 % 3.26 %
Job & Career	35568 34648	26270 26653	7700 6774	1598 1221	73.86 % 76.93 %	21.65 % 19.55 %	4.49 % 3.52 %
Dating	35122 35384	25162 26182	8464 7991	1496 1211	71.64 % 73.99 %	24.10 % 22.58 %	4.26 % 3.42 %
Other	35119 34906	27380 28236	6412 5657	1327 1013	77.96 % 80.89 %	18.26 % 16.21 %	3.78 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44607	31836 33411	10105 9600	1940 1596	72.55 % 74.90 %	23.03 % 21.52 %	4.42 % 3.58 %
Outlook Mail	44469 44502	32522 33770	10051 9168	1896 1564	73.13 % 75.88 %	22.60 % 20.60 %	4.26 % 3.51 %
Yahoo Mail	44291 44271	33562 34743	8956 8124	1773 1404	75.78 % 78.48 %	20.22 % 18.35 %	4.00 % 3.17 %
AOL Mail	44465 43866	33623 34462	9065 8034	1777 1370	75.62 % 78.56 %	20.39 % 18.31 %	4.00 % 3.12 %
Mail.com	44536 44268	34241 35247	8623 7681	1672 1340	76.88 % 79.62 %	19.36 % 17.35 %	3.75 % 3.03 %
Yandex Mail	44181 44585	32743 34290	9578 8780	1860 1515	74.11 % 76.91 %	21.68 % 19.69 %	4.21 % 3.40 %
GMX Mail	44413 44430	34131 35220	8773 7910	1509 1300	76.85 % 79.27 %	19.75 % 17.80 %	3.40 % 2.93 %
Zoho Mail	44161 43845	34257 35326	8224 7231	1680 1288	77.57 % 80.57 %	18.62 % 16.49 %	3.80 % 2.94 %
ProtonMail	44023 43918	34251 35532	8195 7193	1577 1193	77.80 % 80.91 %	18.62 % 16.38 %	3.58 % 2.72 %
Custom Mail	44082 44012	34814 35982	7718 6819	1550 1211	78.98 % 81.75 %	17.51 % 15.49 %	3.52 % 2.75 %
iCloud Mail	4865 4641	3726 3635	898 801	241 205	76.59 % 78.32 %	18.46 % 17.26 %	4.95 % 4.42 %
Tuta	4820 4896	4015 4136	640 603	165 157	83.30 % 84.48 %	13.28 % 12.32 %	3.42 % 3.21 %
Juno.com	4835 4813	4047 4095	616 560	172 158	83.70 % 85.08 %	12.74 % 11.64 %	3.56 % 3.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.