Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.378	58.458 58.655	16.022 15.934	1.812 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.80 %	21.00 % 20.86 %	2.38 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5752	4451 4409	1259 1221	140 122	76.09 % 76.65 %	21.52 % 21.23 %	2.39 % 2.12 %
Elektronics	5781 5967	4458 4611	1195 1220	128 136	77.11 % 77.28 %	20.67 % 20.45 %	2.21 % 2.28 %
Entertainment	5795 5777	4442 4429	1208 1221	145 127	76.65 % 76.67 %	20.85 % 21.14 %	2.50 % 2.20 %
Cosmetics & Beauty	5920 5840	4516 4492	1255 1219	149 129	76.28 % 76.92 %	21.20 % 20.87 %	2.52 % 2.21 %
Food & Drink	5812 6046	4436 4629	1235 1268	141 149	76.32 % 76.56 %	21.25 % 20.97 %	2.43 % 2.46 %
Home & Garden	5674 5763	4312 4424	1226 1207	136 132	76.00 % 76.77 %	21.61 % 20.94 %	2.40 % 2.29 %
Finance	5979 5687	4820 4538	1028 1014	131 135	80.62 % 79.80 %	17.19 % 17.83 %	2.19 % 2.37 %
Health	5840 6033	4695 4832	1006 1042	139 159	80.39 % 80.09 %	17.23 % 17.27 %	2.38 % 2.64 %
Pets	5865 5958	4470 4514	1249 1299	146 145	76.21 % 75.76 %	21.30 % 21.80 %	2.49 % 2.43 %
Sport & Fitness	5958 5774	4526 4424	1296 1223	136 127	75.97 % 76.62 %	21.75 % 21.18 %	2.28 % 2.20 %
Job & Career	5824 5844	4289 4351	1401 1355	134 138	73.64 % 74.45 %	24.06 % 23.19 %	2.30 % 2.36 %
Dating	6152 6035	4455 4362	1554 1533	143 140	72.42 % 72.28 %	25.26 % 25.40 %	2.32 % 2.32 %
Other	5842 5902	4588 4640	1110 1112	144 150	78.53 % 78.62 %	19.00 % 18.84 %	2.46 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5465	4182 3965	1384 1359	134 141	73.37 % 72.55 %	24.28 % 24.87 %	2.35 % 2.58 %
Outlook Mail	5471 5319	4118 3985	1221 1216	132 118	75.27 % 74.92 %	22.32 % 22.86 %	2.41 % 2.22 %
Yahoo Mail	5397 5777	4097 4363	1170 1282	130 132	75.91 % 75.52 %	21.68 % 22.19 %	2.41 % 2.28 %
AOL Mail	5444 5568	4122 4225	1186 1216	136 127	75.72 % 75.88 %	21.79 % 21.84 %	2.50 % 2.28 %
Mail.com	5463 5561	4216 4317	1125 1112	122 132	77.17 % 77.63 %	20.59 % 20.00 %	2.23 % 2.37 %
Yandex Mail	5504 5259	4151 4017	1226 1129	127 113	75.42 % 76.38 %	22.27 % 21.47 %	2.31 % 2.15 %
GMX Mail	5398 5487	4051 4123	1220 1235	127 129	75.05 % 75.14 %	22.60 % 22.51 %	2.35 % 2.35 %
Zoho Mail	5369 5411	4201 4228	1037 1060	131 123	78.25 % 78.14 %	19.31 % 19.59 %	2.44 % 2.27 %
ProtonMail	5477 5330	4322 4190	1031 1014	124 126	78.91 % 78.61 %	18.82 % 19.02 %	2.26 % 2.36 %
Custom Mail	5598 5367	4465 4276	1002 966	131 125	79.76 % 79.67 %	17.90 % 18.00 %	2.34 % 2.33 %
iCloud Mail	5337 5558	3883 4065	1323 1358	131 135	72.76 % 73.14 %	24.79 % 24.43 %	2.45 % 2.43 %
Tuta	5408 5318	4239 4203	1038 991	131 124	78.38 % 79.03 %	19.19 % 18.63 %	2.42 % 2.33 %
Juno.com	5353 5468	4211 4353	1015 988	127 127	78.67 % 79.61 %	18.96 % 18.07 %	2.37 % 2.32 %
Mailfence	5373 5490	4200 4345	1044 1008	129 137	78.17 % 79.14 %	19.43 % 18.36 %	2.40 % 2.50 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.