Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.472	50.618 50.685	13.815 13.324	1.628 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.41 %	20.91 % 20.35 %	2.46 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 4895	3839 3776	1131 1012	126 107	75.33 % 77.14 %	22.19 % 20.67 %	2.47 % 2.19 %
Elektronics	4947 4936	3824 3863	1000 964	123 109	77.30 % 78.26 %	20.21 % 19.53 %	2.49 % 2.21 %
Entertainment	5021 5054	3848 3903	1042 1046	131 105	76.64 % 77.23 %	20.75 % 20.70 %	2.61 % 2.08 %
Cosmetics & Beauty	5117 4988	3912 3870	1074 1010	131 108	76.45 % 77.59 %	20.99 % 20.25 %	2.56 % 2.17 %
Food & Drink	4942 5071	3770 3918	1048 1036	124 117	76.28 % 77.26 %	21.21 % 20.43 %	2.51 % 2.31 %
Home & Garden	4962 5056	3769 3891	1072 1046	121 119	75.96 % 76.96 %	21.60 % 20.69 %	2.44 % 2.35 %
Finance	5164 4956	4115 3977	929 869	120 110	79.69 % 80.25 %	17.99 % 17.53 %	2.32 % 2.22 %
Health	5057 5162	4077 4162	859 873	121 127	80.62 % 80.63 %	16.99 % 16.91 %	2.39 % 2.46 %
Pets	5210 5158	3989 3933	1084 1102	137 123	76.56 % 76.25 %	20.81 % 21.36 %	2.63 % 2.38 %
Sport & Fitness	5096 5076	3867 3909	1108 1065	121 102	75.88 % 77.01 %	21.74 % 20.98 %	2.37 % 2.01 %
Job & Career	5089 4884	3769 3672	1199 1100	121 112	74.06 % 75.18 %	23.56 % 22.52 %	2.38 % 2.29 %
Dating	5224 5216	3809 3849	1288 1263	127 104	72.91 % 73.79 %	24.66 % 24.21 %	2.43 % 1.99 %
Other	5136 5020	4030 3962	981 938	125 120	78.47 % 78.92 %	19.10 % 18.69 %	2.43 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4604	3617 3380	1192 1111	120 113	73.38 % 73.41 %	24.18 % 24.13 %	2.43 % 2.45 %
Outlook Mail	4678 4670	3530 3530	1025 1042	123 98	75.46 % 75.59 %	21.91 % 22.31 %	2.63 % 2.10 %
Yahoo Mail	4535 4833	3437 3698	981 1029	117 106	75.79 % 76.52 %	21.63 % 21.29 %	2.58 % 2.19 %
AOL Mail	4583 4796	3482 3648	981 1041	120 107	75.98 % 76.06 %	21.41 % 21.71 %	2.62 % 2.23 %
Mail.com	4740 4642	3650 3626	975 919	115 97	77.00 % 78.11 %	20.57 % 19.80 %	2.43 % 2.09 %
Yandex Mail	4759 4476	3597 3445	1053 935	109 96	75.58 % 76.97 %	22.13 % 20.89 %	2.29 % 2.14 %
GMX Mail	4721 4705	3532 3593	1078 1010	111 102	74.81 % 76.37 %	22.83 % 21.47 %	2.35 % 2.17 %
Zoho Mail	4629 4616	3604 3636	912 890	113 90	77.86 % 78.77 %	19.70 % 19.28 %	2.44 % 1.95 %
ProtonMail	4776 4477	3743 3518	914 852	119 107	78.37 % 78.58 %	19.14 % 19.03 %	2.49 % 2.39 %
Custom Mail	4773 4604	3802 3686	853 813	118 105	79.66 % 80.06 %	17.87 % 17.66 %	2.47 % 2.28 %
iCloud Mail	4661 4827	3377 3553	1162 1168	122 106	72.45 % 73.61 %	24.93 % 24.20 %	2.62 % 2.20 %
Tuta	4794 4676	3787 3733	891 831	116 112	78.99 % 79.83 %	18.59 % 17.77 %	2.42 % 2.40 %
Juno.com	4753 4780	3744 3858	896 813	113 109	78.77 % 80.71 %	18.85 % 17.01 %	2.38 % 2.28 %
Mailfence	4730 4766	3716 3781	902 870	112 115	78.56 % 79.33 %	19.07 % 18.25 %	2.37 % 2.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.