Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.918	51.770 51.754	13.154 12.850	1.367 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 78.51 %	19.84 % 19.49 %	2.06 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5006	3949 3892	1101 1017	103 97	76.63 % 77.75 %	21.37 % 20.32 %	2.00 % 1.94 %
Elektronics	4958 4972	3899 3952	954 926	105 94	78.64 % 79.49 %	19.24 % 18.62 %	2.12 % 1.89 %
Entertainment	5001 5114	3898 3993	999 1024	104 97	77.94 % 78.08 %	19.98 % 20.02 %	2.08 % 1.90 %
Cosmetics & Beauty	5061 4878	3979 3860	977 919	105 99	78.62 % 79.13 %	19.30 % 18.84 %	2.07 % 2.03 %
Food & Drink	4952 5047	3841 3961	1009 983	102 103	77.56 % 78.48 %	20.38 % 19.48 %	2.06 % 2.04 %
Home & Garden	5025 5030	3920 3924	1000 1000	105 106	78.01 % 78.01 %	19.90 % 19.88 %	2.09 % 2.11 %
Finance	5173 5087	4182 4141	877 845	114 101	80.84 % 81.40 %	16.95 % 16.61 %	2.20 % 1.99 %
Health	5211 5242	4237 4295	876 833	98 114	81.31 % 81.93 %	16.81 % 15.89 %	1.88 % 2.17 %
Pets	5136 5249	4006 4084	1021 1065	109 100	78.00 % 77.81 %	19.88 % 20.29 %	2.12 % 1.91 %
Sport & Fitness	5048 5118	3934 3983	1011 1036	103 99	77.93 % 77.82 %	20.03 % 20.24 %	2.04 % 1.93 %
Job & Career	5114 4920	3877 3733	1127 1086	110 101	75.81 % 75.87 %	22.04 % 22.07 %	2.15 % 2.05 %
Dating	5323 5185	3953 3895	1265 1199	105 91	74.26 % 75.12 %	23.76 % 23.12 %	1.97 % 1.76 %
Other	5136 5070	4095 4041	937 917	104 112	79.73 % 79.70 %	18.24 % 18.09 %	2.02 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4574	3620 3413	1113 1063	95 98	74.98 % 74.62 %	23.05 % 23.24 %	1.97 % 2.14 %
Outlook Mail	4793 4751	3670 3647	1023 1018	100 86	76.57 % 76.76 %	21.34 % 21.43 %	2.09 % 1.81 %
Yahoo Mail	4663 4783	3610 3724	951 963	102 96	77.42 % 77.86 %	20.39 % 20.13 %	2.19 % 2.01 %
AOL Mail	4530 4888	3509 3789	925 1005	96 94	77.46 % 77.52 %	20.42 % 20.56 %	2.12 % 1.92 %
Mail.com	4778 4735	3765 3750	917 902	96 83	78.80 % 79.20 %	19.19 % 19.05 %	2.01 % 1.75 %
Yandex Mail	4812 4625	3721 3626	1001 906	90 93	77.33 % 78.40 %	20.80 % 19.59 %	1.87 % 2.01 %
GMX Mail	4740 4740	3594 3654	1056 987	90 99	75.82 % 77.09 %	22.28 % 20.82 %	1.90 % 2.09 %
Zoho Mail	4651 4646	3695 3703	862 864	94 79	79.45 % 79.70 %	18.53 % 18.60 %	2.02 % 1.70 %
ProtonMail	4801 4559	3838 3626	857 839	106 94	79.94 % 79.53 %	17.85 % 18.40 %	2.21 % 2.06 %
Custom Mail	4694 4571	3817 3700	782 774	95 97	81.32 % 80.95 %	16.66 % 16.93 %	2.02 % 2.12 %
iCloud Mail	4792 4710	3550 3519	1133 1100	109 91	74.08 % 74.71 %	23.64 % 23.35 %	2.27 % 1.93 %
Tuta	4790 4704	3848 3810	841 793	101 101	80.33 % 80.99 %	17.56 % 16.86 %	2.11 % 2.15 %
Juno.com	4723 4861	3772 3974	851 786	100 101	79.86 % 81.75 %	18.02 % 16.17 %	2.12 % 2.08 %
Mailfence	4696 4771	3761 3819	842 850	93 102	80.09 % 80.05 %	17.93 % 17.82 %	1.98 % 2.14 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.