Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.067	50.496 50.039	13.892 13.466	1.610 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 76.90 %	21.05 % 20.70 %	2.44 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 4863	3818 3726	1104 1029	128 108	75.60 % 76.62 %	21.86 % 21.16 %	2.53 % 2.22 %
Elektronics	5037 4968	3891 3866	1024 984	122 118	77.25 % 77.82 %	20.33 % 19.81 %	2.42 % 2.38 %
Entertainment	4916 5025	3753 3859	1032 1051	131 115	76.34 % 76.80 %	20.99 % 20.92 %	2.66 % 2.29 %
Cosmetics & Beauty	5130 4922	3905 3796	1094 1014	131 112	76.12 % 77.12 %	21.33 % 20.60 %	2.55 % 2.28 %
Food & Drink	4966 5133	3788 3927	1056 1076	122 130	76.28 % 76.50 %	21.26 % 20.96 %	2.46 % 2.53 %
Home & Garden	4955 4925	3765 3779	1068 1026	122 120	75.98 % 76.73 %	21.55 % 20.83 %	2.46 % 2.44 %
Finance	5214 4894	4164 3902	932 874	118 118	79.86 % 79.73 %	17.87 % 17.86 %	2.26 % 2.41 %
Health	5023 5098	4039 4068	862 892	122 138	80.41 % 79.80 %	17.16 % 17.50 %	2.43 % 2.71 %
Pets	5226 5109	3995 3877	1100 1101	131 131	76.44 % 75.89 %	21.05 % 21.55 %	2.51 % 2.56 %
Sport & Fitness	5067 5042	3831 3872	1117 1062	119 108	75.61 % 76.79 %	22.04 % 21.06 %	2.35 % 2.14 %
Job & Career	5039 4978	3712 3726	1214 1132	113 120	73.67 % 74.85 %	24.09 % 22.74 %	2.24 % 2.41 %
Dating	5302 5182	3863 3766	1310 1299	129 117	72.86 % 72.67 %	24.71 % 25.07 %	2.43 % 2.26 %
Other	5073 4928	3972 3875	979 926	122 127	78.30 % 78.63 %	19.30 % 18.79 %	2.40 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4639	3704 3360	1236 1157	122 122	73.17 % 72.43 %	24.42 % 24.94 %	2.41 % 2.63 %
Outlook Mail	4745 4580	3578 3447	1047 1028	120 105	75.41 % 75.26 %	22.07 % 22.45 %	2.53 % 2.29 %
Yahoo Mail	4540 4883	3439 3709	988 1056	113 118	75.75 % 75.96 %	21.76 % 21.63 %	2.49 % 2.42 %
AOL Mail	4623 4767	3506 3606	998 1048	119 113	75.84 % 75.65 %	21.59 % 21.98 %	2.57 % 2.37 %
Mail.com	4699 4606	3615 3563	970 935	114 108	76.93 % 77.36 %	20.64 % 20.30 %	2.43 % 2.34 %
Yandex Mail	4838 4460	3651 3411	1075 948	112 101	75.47 % 76.48 %	22.22 % 21.26 %	2.32 % 2.26 %
GMX Mail	4634 4616	3475 3478	1048 1027	111 111	74.99 % 75.35 %	22.62 % 22.25 %	2.40 % 2.40 %
Zoho Mail	4660 4667	3641 3640	903 926	116 101	78.13 % 77.99 %	19.38 % 19.84 %	2.49 % 2.16 %
ProtonMail	4758 4559	3727 3577	918 868	113 114	78.33 % 78.46 %	19.29 % 19.04 %	2.37 % 2.50 %
Custom Mail	4846 4572	3852 3645	879 819	115 108	79.49 % 79.72 %	18.14 % 17.91 %	2.37 % 2.36 %
iCloud Mail	4576 4699	3314 3437	1148 1149	114 113	72.42 % 73.14 %	25.09 % 24.45 %	2.49 % 2.40 %
Tuta	4623 4599	3623 3659	886 826	114 114	78.37 % 79.56 %	19.17 % 17.96 %	2.47 % 2.48 %
Juno.com	4672 4774	3685 3832	873 826	114 116	78.87 % 80.27 %	18.69 % 17.30 %	2.44 % 2.43 %
Mailfence	4722 4646	3686 3675	923 853	113 118	78.06 % 79.10 %	19.55 % 18.36 %	2.39 % 2.54 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.