Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 465.408	355.143 367.201	92.663 83.633	18.151 14.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 78.90 %	19.89 % 17.97 %	3.90 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35947	28259 29467	6151 5498	1290 982	79.16 % 81.97 %	17.23 % 15.29 %	3.61 % 2.73 %
Elektronics	36123 35933	27703 28618	7066 6274	1354 1041	76.69 % 79.64 %	19.56 % 17.46 %	3.75 % 2.90 %
Entertainment	35412 35924	27028 28223	7016 6485	1368 1216	76.32 % 78.56 %	19.81 % 18.05 %	3.86 % 3.38 %
Cosmetics & Beauty	35681 36027	27171 28354	7112 6523	1398 1150	76.15 % 78.70 %	19.93 % 18.11 %	3.92 % 3.19 %
Food & Drink	35788 35591	28314 29102	6204 5459	1270 1030	79.12 % 81.77 %	17.34 % 15.34 %	3.55 % 2.89 %
Home & Garden	36065 35908	28615 29439	6197 5472	1253 997	79.34 % 81.98 %	17.18 % 15.24 %	3.47 % 2.78 %
Finance	36096 35979	26290 27226	8250 7516	1556 1237	72.83 % 75.67 %	22.86 % 20.89 %	4.31 % 3.44 %
Health	36349 35557	26802 27275	8087 7108	1460 1174	73.74 % 76.71 %	22.25 % 19.99 %	4.02 % 3.30 %
Pets	35918 35935	28132 29012	6508 5850	1278 1073	78.32 % 80.73 %	18.12 % 16.28 %	3.56 % 2.99 %
Sport & Fitness	34992 35694	26369 27777	7199 6754	1424 1163	75.36 % 77.82 %	20.57 % 18.92 %	4.07 % 3.26 %
Job & Career	36277 35317	26839 27196	7810 6874	1628 1247	73.98 % 77.01 %	21.53 % 19.46 %	4.49 % 3.53 %
Dating	35782 36035	25694 26715	8567 8088	1521 1232	71.81 % 74.14 %	23.94 % 22.44 %	4.25 % 3.42 %
Other	35774 35561	27927 28797	6496 5732	1351 1032	78.07 % 80.98 %	18.16 % 16.12 %	3.78 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 45292	32383 33939	10237 9717	1987 1636	72.60 % 74.93 %	22.95 % 21.45 %	4.45 % 3.61 %
Outlook Mail	45135 45187	33065 34329	10152 9266	1918 1592	73.26 % 75.97 %	22.49 % 20.51 %	4.25 % 3.52 %
Yahoo Mail	44944 44916	34098 35280	9049 8212	1797 1424	75.87 % 78.55 %	20.13 % 18.28 %	4.00 % 3.17 %
AOL Mail	45127 44547	34170 35030	9156 8124	1801 1393	75.72 % 78.64 %	20.29 % 18.24 %	3.99 % 3.13 %
Mail.com	45241 44953	34831 35824	8719 7766	1691 1363	76.99 % 79.69 %	19.27 % 17.28 %	3.74 % 3.03 %
Yandex Mail	44855 45211	33284 34808	9681 8870	1890 1533	74.20 % 76.99 %	21.58 % 19.62 %	4.21 % 3.39 %
GMX Mail	45126 45129	34733 35820	8859 7989	1534 1320	76.97 % 79.37 %	19.63 % 17.70 %	3.40 % 2.92 %
Zoho Mail	44845 44566	34839 35941	8306 7315	1700 1310	77.69 % 80.65 %	18.52 % 16.41 %	3.79 % 2.94 %
ProtonMail	44722 44601	34852 36128	8276 7265	1594 1208	77.93 % 81.00 %	18.51 % 16.29 %	3.56 % 2.71 %
Custom Mail	44780 44682	35408 36559	7797 6890	1575 1233	79.07 % 81.82 %	17.41 % 15.42 %	3.52 % 2.76 %
iCloud Mail	5589 5314	4289 4178	1023 915	277 221	76.74 % 78.62 %	18.30 % 17.22 %	4.96 % 4.16 %
Tuta	5482 5564	4574 4714	719 677	189 173	83.44 % 84.72 %	13.12 % 12.17 %	3.45 % 3.11 %
Juno.com	5504 5446	4617 4651	689 627	198 168	83.88 % 85.40 %	12.52 % 11.51 %	3.60 % 3.08 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.