Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.507	58.876 58.466	15.914 16.143	1.711 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.42 %	20.80 % 21.10 %	2.24 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5828	4533 4459	1270 1234	133 135	76.36 % 76.51 %	21.39 % 21.17 %	2.24 % 2.32 %
Elektronics	5824 6039	4515 4648	1184 1243	125 148	77.52 % 76.97 %	20.33 % 20.58 %	2.15 % 2.45 %
Entertainment	5703 5667	4391 4323	1175 1210	137 134	76.99 % 76.28 %	20.60 % 21.35 %	2.40 % 2.36 %
Cosmetics & Beauty	5999 5844	4595 4449	1267 1258	137 137	76.60 % 76.13 %	21.12 % 21.53 %	2.28 % 2.34 %
Food & Drink	5800 5969	4428 4549	1235 1266	137 154	76.34 % 76.21 %	21.29 % 21.21 %	2.36 % 2.58 %
Home & Garden	5774 5808	4419 4434	1224 1229	131 145	76.53 % 76.34 %	21.20 % 21.16 %	2.27 % 2.50 %
Finance	5942 5732	4821 4565	996 1028	125 139	81.13 % 79.64 %	16.76 % 17.93 %	2.10 % 2.42 %
Health	5777 6068	4673 4846	978 1060	126 162	80.89 % 79.86 %	16.93 % 17.47 %	2.18 % 2.67 %
Pets	6037 6016	4610 4543	1289 1317	138 156	76.36 % 75.52 %	21.35 % 21.89 %	2.29 % 2.59 %
Sport & Fitness	5935 5813	4522 4425	1286 1245	127 143	76.19 % 76.12 %	21.67 % 21.42 %	2.14 % 2.46 %
Job & Career	5829 5966	4335 4423	1370 1395	124 148	74.37 % 74.14 %	23.50 % 23.38 %	2.13 % 2.48 %
Dating	6050 5962	4384 4284	1530 1533	136 145	72.46 % 71.86 %	25.29 % 25.71 %	2.25 % 2.43 %
Other	5895 5795	4650 4518	1110 1125	135 152	78.88 % 77.96 %	18.83 % 19.41 %	2.29 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5459	4226 3946	1368 1370	126 143	73.88 % 72.28 %	23.92 % 25.10 %	2.20 % 2.62 %
Outlook Mail	5654 5338	4259 3974	1267 1241	128 123	75.33 % 74.45 %	22.41 % 23.25 %	2.26 % 2.30 %
Yahoo Mail	5470 5905	4157 4446	1188 1315	125 144	76.00 % 75.29 %	21.72 % 22.27 %	2.29 % 2.44 %
AOL Mail	5323 5436	4038 4096	1158 1209	127 131	75.86 % 75.35 %	21.75 % 22.24 %	2.39 % 2.41 %
Mail.com	5370 5644	4163 4345	1096 1161	111 138	77.52 % 76.98 %	20.41 % 20.57 %	2.07 % 2.45 %
Yandex Mail	5681 5267	4319 4000	1235 1147	127 120	76.03 % 75.94 %	21.74 % 21.78 %	2.24 % 2.28 %
GMX Mail	5409 5525	4091 4122	1194 1265	124 138	75.63 % 74.61 %	22.07 % 22.90 %	2.29 % 2.50 %
Zoho Mail	5415 5450	4264 4229	1028 1080	123 141	78.74 % 77.60 %	18.98 % 19.82 %	2.27 % 2.59 %
ProtonMail	5429 5357	4290 4211	1026 1012	113 134	79.02 % 78.61 %	18.90 % 18.89 %	2.08 % 2.50 %
Custom Mail	5615 5277	4489 4191	1004 954	122 132	79.95 % 79.42 %	17.88 % 18.08 %	2.17 % 2.50 %
iCloud Mail	5279 5489	3870 4015	1289 1328	120 146	73.31 % 73.15 %	24.42 % 24.19 %	2.27 % 2.66 %
Tuta	5387 5283	4249 4142	1013 1011	125 130	78.88 % 78.40 %	18.80 % 19.14 %	2.32 % 2.46 %
Juno.com	5411 5506	4275 4365	1014 1009	122 132	79.01 % 79.28 %	18.74 % 18.33 %	2.25 % 2.40 %
Mailfence	5338 5571	4186 4384	1034 1041	118 146	78.42 % 78.69 %	19.37 % 18.69 %	2.21 % 2.62 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.