Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.239 76.818	59.920 59.774	15.629 15.415	1.690 1.629

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.81 %	20.23 % 20.07 %	2.19 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5793	4552 4467	1301 1204	124 122	76.16 % 77.11 %	21.77 % 20.78 %	2.07 % 2.11 %
Elektronics	5753 5805	4470 4573	1153 1113	130 119	77.70 % 78.78 %	20.04 % 19.17 %	2.26 % 2.05 %
Entertainment	5834 5906	4526 4577	1182 1210	126 119	77.58 % 77.50 %	20.26 % 20.49 %	2.16 % 2.01 %
Cosmetics & Beauty	5985 5743	4664 4485	1186 1137	135 121	77.93 % 78.10 %	19.82 % 19.80 %	2.26 % 2.11 %
Food & Drink	5789 5927	4464 4604	1197 1192	128 131	77.11 % 77.68 %	20.68 % 20.11 %	2.21 % 2.21 %
Home & Garden	5867 5896	4543 4579	1193 1188	131 129	77.43 % 77.66 %	20.33 % 20.15 %	2.23 % 2.19 %
Finance	6000 5889	4830 4753	1032 1011	138 125	80.50 % 80.71 %	17.20 % 17.17 %	2.30 % 2.12 %
Health	6031 6098	4908 4944	1002 1014	121 140	81.38 % 81.08 %	16.61 % 16.63 %	2.01 % 2.30 %
Pets	6062 6137	4699 4712	1228 1295	135 130	77.52 % 76.78 %	20.26 % 21.10 %	2.23 % 2.12 %
Sport & Fitness	5893 5937	4549 4587	1219 1230	125 120	77.19 % 77.26 %	20.69 % 20.72 %	2.12 % 2.02 %
Job & Career	5895 5768	4437 4342	1328 1298	130 128	75.27 % 75.28 %	22.53 % 22.50 %	2.21 % 2.22 %
Dating	6179 6041	4560 4489	1484 1440	135 112	73.80 % 74.31 %	24.02 % 23.84 %	2.18 % 1.85 %
Other	5974 5878	4718 4662	1124 1083	132 133	78.98 % 79.31 %	18.81 % 18.42 %	2.21 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5630 5331	4181 3950	1328 1259	121 122	74.26 % 74.09 %	23.59 % 23.62 %	2.15 % 2.29 %
Outlook Mail	5643 5494	4294 4184	1223 1204	126 106	76.09 % 76.16 %	21.67 % 21.91 %	2.23 % 1.93 %
Yahoo Mail	5472 5612	4214 4317	1133 1177	125 118	77.01 % 76.92 %	20.71 % 20.97 %	2.28 % 2.10 %
AOL Mail	5302 5711	4065 4379	1117 1213	120 119	76.67 % 76.68 %	21.07 % 21.24 %	2.26 % 2.08 %
Mail.com	5633 5533	4411 4339	1099 1087	123 107	78.31 % 78.42 %	19.51 % 19.65 %	2.18 % 1.93 %
Yandex Mail	5539 5299	4255 4105	1174 1084	110 110	76.82 % 77.47 %	21.20 % 20.46 %	1.99 % 2.08 %
GMX Mail	5522 5553	4167 4248	1241 1187	114 118	75.46 % 76.50 %	22.47 % 21.38 %	2.06 % 2.12 %
Zoho Mail	5396 5474	4262 4328	1017 1045	117 101	78.98 % 79.06 %	18.85 % 19.09 %	2.17 % 1.85 %
ProtonMail	5584 5290	4419 4177	1040 997	125 116	79.14 % 78.96 %	18.62 % 18.85 %	2.24 % 2.19 %
Custom Mail	5462 5366	4407 4303	936 941	119 122	80.68 % 80.19 %	17.14 % 17.54 %	2.18 % 2.27 %
iCloud Mail	5539 5525	4082 4085	1327 1323	130 117	73.70 % 73.94 %	23.96 % 23.95 %	2.35 % 2.12 %
Tuta	5569 5429	4440 4362	1004 945	125 122	79.73 % 80.35 %	18.03 % 17.41 %	2.24 % 2.25 %
Juno.com	5501 5676	4378 4595	1002 956	121 125	79.59 % 80.95 %	18.21 % 16.84 %	2.20 % 2.20 %
Mailfence	5447 5525	4345 4402	988 997	114 126	79.77 % 79.67 %	18.14 % 18.05 %	2.09 % 2.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.