Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.920	51.727 51.721	12.292 12.211	1.362 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 79.67 %	18.85 % 18.81 %	2.09 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 4921	3885 3887	1015 954	104 95	77.67 % 78.99 %	20.29 % 19.39 %	2.08 % 1.93 %
Elektronics	4926 4889	3942 3946	891 868	109 92	80.02 % 80.71 %	18.09 % 17.75 %	2.21 % 1.88 %
Entertainment	5041 5035	3984 3990	966 968	106 94	79.03 % 79.25 %	19.16 % 19.23 %	2.10 % 1.87 %
Cosmetics & Beauty	4918 4811	3938 3863	896 877	103 92	80.07 % 80.30 %	18.22 % 18.23 %	2.09 % 1.91 %
Food & Drink	4841 5038	3815 4013	937 960	101 98	78.81 % 79.65 %	19.36 % 19.06 %	2.09 % 1.95 %
Home & Garden	4997 5007	3966 3975	941 951	106 99	79.37 % 79.39 %	18.83 % 18.99 %	2.12 % 1.98 %
Finance	5027 4972	4104 4096	829 801	113 93	81.64 % 82.38 %	16.49 % 16.11 %	2.25 % 1.87 %
Health	5108 5130	4199 4229	830 824	98 104	82.20 % 82.44 %	16.25 % 16.06 %	1.92 % 2.03 %
Pets	5077 5162	4021 4064	949 1023	105 95	79.20 % 78.73 %	18.69 % 19.82 %	2.07 % 1.84 %
Sport & Fitness	4998 5037	3950 3977	956 978	102 91	79.03 % 78.96 %	19.13 % 19.42 %	2.04 % 1.81 %
Job & Career	4981 4916	3861 3805	1022 1034	110 94	77.51 % 77.40 %	20.52 % 21.03 %	2.21 % 1.91 %
Dating	5215 5047	3970 3869	1161 1101	101 85	76.13 % 76.66 %	22.26 % 21.81 %	1.94 % 1.68 %
Other	5079 4955	4092 4007	899 872	104 99	80.57 % 80.87 %	17.70 % 17.60 %	2.05 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4577	3600 3509	1008 1001	97 95	76.73 % 76.67 %	21.48 % 21.87 %	2.07 % 2.08 %
Outlook Mail	4895 4858	3839 3796	970 971	99 85	78.43 % 78.14 %	19.82 % 19.99 %	2.02 % 1.75 %
Yahoo Mail	4718 4612	3722 3634	902 909	103 86	78.89 % 78.79 %	19.12 % 19.71 %	2.18 % 1.86 %
AOL Mail	4544 4848	3578 3825	885 962	97 89	78.74 % 78.90 %	19.48 % 19.84 %	2.13 % 1.84 %
Mail.com	4787 4734	3849 3815	862 861	102 80	80.41 % 80.59 %	18.01 % 18.19 %	2.13 % 1.69 %
Yandex Mail	4782 4565	3765 3649	922 856	92 85	78.73 % 79.93 %	19.28 % 18.75 %	1.92 % 1.86 %
GMX Mail	4698 4689	3646 3692	977 919	90 91	77.61 % 78.74 %	20.80 % 19.60 %	1.92 % 1.94 %
Zoho Mail	4615 4630	3714 3737	814 838	100 77	80.48 % 80.71 %	17.64 % 18.10 %	2.17 % 1.66 %
ProtonMail	4869 4596	3938 3709	835 821	106 94	80.88 % 80.70 %	17.15 % 17.86 %	2.18 % 2.05 %
Custom Mail	4585 4607	3773 3767	727 763	92 86	82.29 % 81.77 %	15.86 % 16.56 %	2.01 % 1.87 %
iCloud Mail	4800 4778	3648 3635	1059 1070	109 91	76.00 % 76.08 %	22.06 % 22.39 %	2.27 % 1.90 %
Tuta	4702 4638	3816 3797	810 775	97 94	81.16 % 81.87 %	17.23 % 16.71 %	2.06 % 2.03 %
Juno.com	4624 4796	3727 3931	814 781	98 95	80.60 % 81.96 %	17.60 % 16.28 %	2.12 % 1.98 %
Mailfence	3899 3992	3112 3225	707 684	80 83	79.82 % 80.79 %	18.13 % 17.13 %	2.05 % 2.08 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.