Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.700	51.489 50.869	13.555 13.378	1.473 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.43 %	20.38 % 20.36 %	2.21 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4986	3869 3826	1119 1050	104 110	75.98 % 76.73 %	21.98 % 21.06 %	2.04 % 2.21 %
Elektronics	4973 5025	3847 3942	1013 976	113 107	77.36 % 78.45 %	20.37 % 19.42 %	2.27 % 2.13 %
Entertainment	5012 5037	3878 3877	1024 1056	110 104	77.37 % 76.97 %	20.43 % 20.96 %	2.19 % 2.06 %
Cosmetics & Beauty	5223 4901	4055 3811	1046 982	122 108	77.64 % 77.76 %	20.03 % 20.04 %	2.34 % 2.20 %
Food & Drink	4966 5093	3822 3945	1032 1031	112 117	76.96 % 77.46 %	20.78 % 20.24 %	2.26 % 2.30 %
Home & Garden	5045 5017	3898 3868	1033 1033	114 116	77.26 % 77.10 %	20.48 % 20.59 %	2.26 % 2.31 %
Finance	5216 5013	4194 4028	902 875	120 110	80.41 % 80.35 %	17.29 % 17.45 %	2.30 % 2.19 %
Health	5162 5187	4202 4192	854 871	106 124	81.40 % 80.82 %	16.54 % 16.79 %	2.05 % 2.39 %
Pets	5207 5250	4018 4012	1073 1121	116 117	77.17 % 76.42 %	20.61 % 21.35 %	2.23 % 2.23 %
Sport & Fitness	5103 5096	3931 3913	1062 1077	110 106	77.03 % 76.79 %	20.81 % 21.13 %	2.16 % 2.08 %
Job & Career	5025 4881	3776 3657	1138 1111	111 113	75.14 % 74.92 %	22.65 % 22.76 %	2.21 % 2.32 %
Dating	5351 5203	3944 3839	1287 1262	120 102	73.71 % 73.78 %	24.05 % 24.26 %	2.24 % 1.96 %
Other	5142 5011	4055 3959	972 933	115 119	78.86 % 79.01 %	18.90 % 18.62 %	2.24 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4541	3682 3337	1171 1092	108 112	74.22 % 73.49 %	23.60 % 24.05 %	2.18 % 2.47 %
Outlook Mail	4807 4712	3647 3569	1049 1047	111 96	75.87 % 75.74 %	21.82 % 22.22 %	2.31 % 2.04 %
Yahoo Mail	4735 4775	3641 3655	986 1016	108 104	76.90 % 76.54 %	20.82 % 21.28 %	2.28 % 2.18 %
AOL Mail	4536 4783	3467 3644	967 1036	102 103	76.43 % 76.19 %	21.32 % 21.66 %	2.25 % 2.15 %
Mail.com	4907 4713	3828 3678	972 939	107 96	78.01 % 78.04 %	19.81 % 19.92 %	2.18 % 2.04 %
Yandex Mail	4717 4520	3615 3477	1007 946	95 97	76.64 % 76.92 %	21.35 % 20.93 %	2.01 % 2.15 %
GMX Mail	4808 4751	3623 3620	1085 1029	100 102	75.35 % 76.19 %	22.57 % 21.66 %	2.08 % 2.15 %
Zoho Mail	4653 4699	3668 3707	881 903	104 89	78.83 % 78.89 %	18.93 % 19.22 %	2.24 % 1.89 %
ProtonMail	4771 4550	3766 3571	897 874	108 105	78.94 % 78.48 %	18.80 % 19.21 %	2.26 % 2.31 %
Custom Mail	4683 4673	3774 3734	804 830	105 109	80.59 % 79.91 %	17.17 % 17.76 %	2.24 % 2.33 %
iCloud Mail	4717 4755	3469 3497	1134 1153	114 105	73.54 % 73.54 %	24.04 % 24.25 %	2.42 % 2.21 %
Tuta	4797 4640	3810 3706	878 822	109 112	79.42 % 79.87 %	18.30 % 17.72 %	2.27 % 2.41 %
Juno.com	4681 4835	3719 3900	860 825	102 110	79.45 % 80.66 %	18.37 % 17.06 %	2.18 % 2.28 %
Mailfence	4744 4753	3780 3774	864 866	100 113	79.68 % 79.40 %	18.21 % 18.22 %	2.11 % 2.38 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.