Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 64.221	51.984 52.236	11.432 11.235	1.289 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 81.34 %	17.79 % 17.49 %	2.01 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4948	3990 4000	947 875	97 96	79.53 % 80.84 %	18.88 % 17.68 %	1.93 % 1.94 %
Elektronics	4959 4767	4054 3908	838 803	112 84	81.75 % 81.98 %	16.90 % 16.84 %	2.26 % 1.76 %
Entertainment	5054 4801	4088 3896	905 843	100 88	80.89 % 81.15 %	17.91 % 17.56 %	1.98 % 1.83 %
Cosmetics & Beauty	4874 4762	3977 3897	852 813	96 88	81.60 % 81.84 %	17.48 % 17.07 %	1.97 % 1.85 %
Food & Drink	4756 4908	3832 3987	873 880	99 92	80.57 % 81.23 %	18.36 % 17.93 %	2.08 % 1.87 %
Home & Garden	4986 4970	4050 4027	881 880	103 93	81.23 % 81.03 %	17.67 % 17.71 %	2.07 % 1.87 %
Finance	4816 5054	3968 4233	772 764	107 93	82.39 % 83.76 %	16.03 % 15.12 %	2.22 % 1.84 %
Health	4962 5160	4116 4324	768 778	90 94	82.95 % 83.80 %	15.48 % 15.08 %	1.81 % 1.82 %
Pets	5128 5111	4149 4107	903 942	97 90	80.91 % 80.36 %	17.61 % 18.43 %	1.89 % 1.76 %
Sport & Fitness	4893 5079	3945 4098	878 916	92 92	80.63 % 80.69 %	17.94 % 18.04 %	1.88 % 1.81 %
Job & Career	4916 4919	3906 3914	949 949	104 94	79.45 % 79.57 %	19.30 % 19.29 %	2.12 % 1.91 %
Dating	4920 4837	3850 3808	1022 976	94 76	78.25 % 78.73 %	20.77 % 20.18 %	1.91 % 1.57 %
Other	4975 4905	4059 4037	844 816	98 92	81.59 % 82.30 %	16.96 % 16.64 %	1.97 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4596	3698 3645	936 907	91 88	79.19 % 79.31 %	20.04 % 19.73 %	1.95 % 1.91 %
Outlook Mail	4924 4930	3941 3947	926 908	96 87	80.04 % 80.06 %	18.81 % 18.42 %	1.95 % 1.76 %
Yahoo Mail	4688 4660	3774 3761	856 842	95 83	80.50 % 80.71 %	18.26 % 18.07 %	2.03 % 1.78 %
AOL Mail	4499 4836	3634 3904	807 893	92 85	80.77 % 80.73 %	17.94 % 18.47 %	2.04 % 1.76 %
Mail.com	4687 4772	3838 3915	802 813	95 78	81.89 % 82.04 %	17.11 % 17.04 %	2.03 % 1.63 %
Yandex Mail	4988 4579	4005 3732	898 804	97 80	80.29 % 81.50 %	18.00 % 17.56 %	1.94 % 1.75 %
GMX Mail	4755 4742	3794 3829	931 852	89 90	79.79 % 80.75 %	19.58 % 17.97 %	1.87 % 1.90 %
Zoho Mail	4609 4617	3770 3788	755 784	97 78	81.80 % 82.04 %	16.38 % 16.98 %	2.10 % 1.69 %
ProtonMail	4768 4548	3915 3748	781 748	101 89	82.11 % 82.41 %	16.38 % 16.45 %	2.12 % 1.96 %
Custom Mail	4523 4592	3760 3825	699 710	86 85	83.13 % 83.30 %	15.45 % 15.46 %	1.90 % 1.85 %
iCloud Mail	4757 4740	3732 3726	977 955	100 83	78.45 % 78.61 %	20.54 % 20.15 %	2.10 % 1.75 %
Tuta	4644 4574	3839 3807	749 725	93 88	82.67 % 83.23 %	16.13 % 15.85 %	2.00 % 1.92 %
Juno.com	4640 4790	3787 3997	768 726	97 93	81.62 % 83.44 %	16.55 % 15.16 %	2.09 % 1.94 %
Mailfence	3104 3245	2497 2612	547 568	60 65	80.44 % 80.49 %	17.62 % 17.50 %	1.93 % 2.00 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.