HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 65.251	51.721 50.995	12.211 12.880	1.231 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 78.15 %	18.81 % 19.74 %	1.90 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5007	3887 3880	954 1032	95 112	78.99 % 77.49 %	19.39 % 20.61 %	1.93 % 2.24 %
Elektronics	4889 5002	3946 3917	868 978	92 119	80.71 % 78.31 %	17.75 % 19.55 %	1.88 % 2.38 %
Entertainment	5035 4940	3990 3861	968 980	94 108	79.25 % 78.16 %	19.23 % 19.84 %	1.87 % 2.19 %
Cosmetics & Beauty	4811 5084	3863 4002	877 985	92 107	80.30 % 78.72 %	18.23 % 19.37 %	1.91 % 2.10 %
Food & Drink	5038 5128	4013 3992	960 1028	98 120	79.65 % 77.85 %	19.06 % 20.05 %	1.95 % 2.34 %
Home & Garden	5007 5035	3975 3904	951 1025	99 121	79.39 % 77.54 %	18.99 % 20.36 %	1.98 % 2.40 %
Finance	4972 5047	4096 4121	801 813	93 119	82.38 % 81.65 %	16.11 % 16.11 %	1.87 % 2.36 %
Health	5130 5036	4229 4091	824 833	104 114	82.44 % 81.24 %	16.06 % 16.54 %	2.03 % 2.26 %
Pets	5162 4904	4064 3800	1023 1010	95 112	78.73 % 77.49 %	19.82 % 20.60 %	1.84 % 2.28 %
Sport & Fitness	5037 5080	3977 3956	978 1019	91 120	78.96 % 77.87 %	19.42 % 20.06 %	1.81 % 2.36 %
Job & Career	4916 5195	3805 3957	1034 1128	94 117	77.40 % 76.17 %	21.03 % 21.71 %	1.91 % 2.25 %
Dating	5047 4876	3869 3617	1101 1141	85 119	76.66 % 74.18 %	21.81 % 23.40 %	1.68 % 2.44 %
Other	4955 4917	4007 3897	872 908	99 124	80.87 % 79.26 %	17.60 % 18.47 %	2.00 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4863	3509 3671	1001 1091	95 113	76.67 % 75.49 %	21.87 % 22.43 %	2.08 % 2.32 %
Outlook Mail	4858 4669	3796 3596	971 976	85 108	78.14 % 77.02 %	19.99 % 20.90 %	1.75 % 2.31 %
Yahoo Mail	4612 4612	3634 3624	909 895	86 106	78.79 % 78.58 %	19.71 % 19.41 %	1.86 % 2.30 %
AOL Mail	4848 4893	3825 3830	962 973	89 106	78.90 % 78.28 %	19.84 % 19.89 %	1.84 % 2.17 %
Mail.com	4734 4597	3815 3631	861 872	80 102	80.59 % 78.99 %	18.19 % 18.97 %	1.69 % 2.22 %
Yandex Mail	4565 4643	3649 3588	856 961	85 105	79.93 % 77.28 %	18.75 % 20.70 %	1.86 % 2.26 %
GMX Mail	4689 4647	3692 3593	919 965	91 108	78.74 % 77.32 %	19.60 % 20.77 %	1.94 % 2.32 %
Zoho Mail	4630 4696	3737 3688	838 912	77 108	80.71 % 78.53 %	18.10 % 19.42 %	1.66 % 2.30 %
ProtonMail	4596 4871	3709 3895	821 865	94 112	80.70 % 79.96 %	17.86 % 17.76 %	2.05 % 2.30 %
Custom Mail	4607 4628	3767 3738	763 798	86 102	81.77 % 80.77 %	16.56 % 17.24 %	1.87 % 2.20 %
iCloud Mail	4778 4756	3635 3559	1070 1088	91 119	76.08 % 74.83 %	22.39 % 22.88 %	1.90 % 2.50 %
Tuta	4638 4809	3797 3810	775 895	94 120	81.87 % 79.23 %	16.71 % 18.61 %	2.03 % 2.50 %
Juno.com	4796 4601	3931 3672	781 817	95 109	81.96 % 79.81 %	16.28 % 17.76 %	1.98 % 2.37 %
Mailfence	3992 3966	3225 3100	684 772	83 94	80.79 % 78.16 %	17.13 % 19.47 %	2.08 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.