HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.796	58.466 58.531	16.143 16.313	1.898 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 76.22 %	21.10 % 21.24 %	2.48 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 6096	4459 4639	1234 1298	135 159	76.51 % 76.10 %	21.17 % 21.29 %	2.32 % 2.61 %
Elektronics	6039 5759	4648 4393	1243 1211	148 155	76.97 % 76.28 %	20.58 % 21.03 %	2.45 % 2.69 %
Entertainment	5667 5912	4323 4526	1210 1239	134 147	76.28 % 76.56 %	21.35 % 20.96 %	2.36 % 2.49 %
Cosmetics & Beauty	5844 5686	4449 4358	1258 1187	137 141	76.13 % 76.64 %	21.53 % 20.88 %	2.34 % 2.48 %
Food & Drink	5969 5971	4549 4533	1266 1272	154 166	76.21 % 75.92 %	21.21 % 21.30 %	2.58 % 2.78 %
Home & Garden	5808 5924	4434 4444	1229 1327	145 153	76.34 % 75.02 %	21.16 % 22.40 %	2.50 % 2.58 %
Finance	5732 5801	4565 4612	1028 1048	139 141	79.64 % 79.50 %	17.93 % 18.07 %	2.42 % 2.43 %
Health	6068 5676	4846 4496	1060 1041	162 139	79.86 % 79.21 %	17.47 % 18.34 %	2.67 % 2.45 %
Pets	6016 5863	4543 4473	1317 1244	156 146	75.52 % 76.29 %	21.89 % 21.22 %	2.59 % 2.49 %
Sport & Fitness	5813 5981	4425 4518	1245 1311	143 152	76.12 % 75.54 %	21.42 % 21.92 %	2.46 % 2.54 %
Job & Career	5966 5911	4423 4393	1395 1366	148 152	74.14 % 74.32 %	23.38 % 23.11 %	2.48 % 2.57 %
Dating	5962 6055	4284 4357	1533 1553	145 145	71.86 % 71.96 %	25.71 % 25.65 %	2.43 % 2.39 %
Other	5795 6161	4518 4789	1125 1216	152 156	77.96 % 77.73 %	19.41 % 19.74 %	2.62 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5507	3946 4008	1370 1360	143 139	72.28 % 72.78 %	25.10 % 24.70 %	2.62 % 2.52 %
Outlook Mail	5338 5624	3974 4190	1241 1294	123 140	74.45 % 74.50 %	23.25 % 23.01 %	2.30 % 2.49 %
Yahoo Mail	5905 5392	4446 4028	1315 1222	144 142	75.29 % 74.70 %	22.27 % 22.66 %	2.44 % 2.63 %
AOL Mail	5436 5396	4096 4057	1209 1210	131 129	75.35 % 75.19 %	22.24 % 22.42 %	2.41 % 2.39 %
Mail.com	5644 5505	4345 4255	1161 1113	138 137	76.98 % 77.29 %	20.57 % 20.22 %	2.45 % 2.49 %
Yandex Mail	5267 5633	4000 4298	1147 1205	120 130	75.94 % 76.30 %	21.78 % 21.39 %	2.28 % 2.31 %
GMX Mail	5525 5505	4122 4118	1265 1255	138 132	74.61 % 74.80 %	22.90 % 22.80 %	2.50 % 2.40 %
Zoho Mail	5450 5405	4229 4188	1080 1074	141 143	77.60 % 77.48 %	19.82 % 19.87 %	2.59 % 2.65 %
ProtonMail	5357 5571	4211 4377	1012 1049	134 145	78.61 % 78.57 %	18.89 % 18.83 %	2.50 % 2.60 %
Custom Mail	5277 5241	4191 4131	954 966	132 144	79.42 % 78.82 %	18.08 % 18.43 %	2.50 % 2.75 %
iCloud Mail	5489 5680	4015 4096	1328 1434	146 150	73.15 % 72.11 %	24.19 % 25.25 %	2.66 % 2.64 %
Tuta	5283 5624	4142 4448	1011 1024	130 152	78.40 % 79.09 %	19.14 % 18.21 %	2.46 % 2.70 %
Juno.com	5506 5360	4365 4161	1009 1066	132 133	79.28 % 77.63 %	18.33 % 19.89 %	2.40 % 2.48 %
Mailfence	5571 5353	4384 4176	1041 1041	146 136	78.69 % 78.01 %	18.69 % 19.45 %	2.62 % 2.54 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.