HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 64.456	52.236 51.232	11.235 12.207	1.172 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 79.48 %	17.49 % 18.94 %	1.82 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4838	4000 3818	875 949	96 104	80.84 % 78.92 %	17.68 % 19.62 %	1.94 % 2.15 %
Elektronics	4767 5000	3908 3966	803 937	84 111	81.98 % 79.32 %	16.84 % 18.74 %	1.76 % 2.22 %
Entertainment	4801 4804	3896 3820	843 908	88 104	81.15 % 79.52 %	17.56 % 18.90 %	1.83 % 2.16 %
Cosmetics & Beauty	4762 5054	3897 4039	813 942	88 106	81.84 % 79.92 %	17.07 % 18.64 %	1.85 % 2.10 %
Food & Drink	4908 5071	3987 4017	880 974	92 117	81.23 % 79.22 %	17.93 % 19.21 %	1.87 % 2.31 %
Home & Garden	4970 5106	4027 4034	880 997	93 117	81.03 % 79.01 %	17.71 % 19.53 %	1.87 % 2.29 %
Finance	5054 4930	4233 4057	764 795	93 110	83.76 % 82.29 %	15.12 % 16.13 %	1.84 % 2.23 %
Health	5160 4996	4324 4104	778 815	94 108	83.80 % 82.15 %	15.08 % 16.31 %	1.82 % 2.16 %
Pets	5111 4837	4107 3817	942 954	90 113	80.36 % 78.91 %	18.43 % 19.72 %	1.76 % 2.34 %
Sport & Fitness	5079 4943	4098 3899	916 961	92 111	80.69 % 78.88 %	18.04 % 19.44 %	1.81 % 2.25 %
Job & Career	4919 5131	3914 4005	949 1041	94 112	79.57 % 78.05 %	19.29 % 20.29 %	1.91 % 2.18 %
Dating	4837 4758	3808 3634	976 1053	76 110	78.73 % 76.38 %	20.18 % 22.13 %	1.57 % 2.31 %
Other	4905 4988	4037 4022	816 881	92 124	82.30 % 80.63 %	16.64 % 17.66 %	1.88 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4760	3645 3677	907 998	88 103	79.31 % 77.25 %	19.73 % 20.97 %	1.91 % 2.16 %
Outlook Mail	4930 4626	3947 3627	908 927	87 104	80.06 % 78.40 %	18.42 % 20.04 %	1.76 % 2.25 %
Yahoo Mail	4660 4532	3761 3628	842 831	83 101	80.71 % 80.05 %	18.07 % 18.34 %	1.78 % 2.23 %
AOL Mail	4836 4780	3904 3790	893 923	85 101	80.73 % 79.29 %	18.47 % 19.31 %	1.76 % 2.11 %
Mail.com	4772 4596	3915 3690	813 839	78 100	82.04 % 80.29 %	17.04 % 18.26 %	1.63 % 2.18 %
Yandex Mail	4579 4673	3732 3696	804 917	80 111	81.50 % 79.09 %	17.56 % 19.62 %	1.75 % 2.38 %
GMX Mail	4742 4736	3829 3738	852 914	90 109	80.75 % 78.93 %	17.97 % 19.30 %	1.90 % 2.30 %
Zoho Mail	4617 4798	3788 3835	784 896	78 107	82.04 % 79.93 %	16.98 % 18.67 %	1.69 % 2.23 %
ProtonMail	4548 4839	3748 3916	748 831	89 107	82.41 % 80.93 %	16.45 % 17.17 %	1.96 % 2.21 %
Custom Mail	4592 4720	3825 3865	710 801	85 101	83.30 % 81.89 %	15.46 % 16.97 %	1.85 % 2.14 %
iCloud Mail	4740 4771	3726 3666	955 1030	83 118	78.61 % 76.84 %	20.15 % 21.59 %	1.75 % 2.47 %
Tuta	4574 4800	3807 3868	725 871	88 115	83.23 % 80.58 %	15.85 % 18.15 %	1.92 % 2.40 %
Juno.com	4790 4639	3997 3747	726 802	93 100	83.44 % 80.77 %	15.16 % 17.29 %	1.94 % 2.16 %
Mailfence	3245 3186	2612 2489	568 627	65 70	80.49 % 78.12 %	17.50 % 19.68 %	2.00 % 2.20 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.