HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 66.041	51.754 49.987	12.850 14.393	1.314 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 75.69 %	19.49 % 21.79 %	1.99 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5176	3892 3891	1017 1157	97 128	77.75 % 75.17 %	20.32 % 22.35 %	1.94 % 2.47 %
Elektronics	4972 4959	3952 3758	926 1073	94 128	79.49 % 75.78 %	18.62 % 21.64 %	1.89 % 2.58 %
Entertainment	5114 5013	3993 3809	1024 1089	97 115	78.08 % 75.98 %	20.02 % 21.72 %	1.90 % 2.29 %
Cosmetics & Beauty	4878 5082	3860 3884	919 1083	99 115	79.13 % 76.43 %	18.84 % 21.31 %	2.03 % 2.26 %
Food & Drink	5047 5138	3961 3866	983 1142	103 130	78.48 % 75.24 %	19.48 % 22.23 %	2.04 % 2.53 %
Home & Garden	5030 5077	3924 3810	1000 1135	106 132	78.01 % 75.04 %	19.88 % 22.36 %	2.11 % 2.60 %
Finance	5087 5091	4141 4065	845 896	101 130	81.40 % 79.85 %	16.61 % 17.60 %	1.99 % 2.55 %
Health	5242 5068	4295 4017	833 926	114 125	81.93 % 79.26 %	15.89 % 18.27 %	2.17 % 2.47 %
Pets	5249 5058	4084 3791	1065 1140	100 127	77.81 % 74.95 %	20.29 % 22.54 %	1.91 % 2.51 %
Sport & Fitness	5118 5116	3983 3846	1036 1137	99 133	77.82 % 75.18 %	20.24 % 22.22 %	1.93 % 2.60 %
Job & Career	4920 5150	3733 3767	1086 1254	101 129	75.87 % 73.15 %	22.07 % 24.35 %	2.05 % 2.50 %
Dating	5185 5017	3895 3560	1199 1324	91 133	75.12 % 70.96 %	23.12 % 26.39 %	1.76 % 2.65 %
Other	5070 5096	4041 3923	917 1037	112 136	79.70 % 76.98 %	18.09 % 20.35 %	2.21 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4870	3413 3514	1063 1235	98 121	74.62 % 72.16 %	23.24 % 25.36 %	2.14 % 2.48 %
Outlook Mail	4751 4676	3647 3471	1018 1085	86 120	76.76 % 74.23 %	21.43 % 23.20 %	1.81 % 2.57 %
Yahoo Mail	4783 4648	3724 3511	963 1016	96 121	77.86 % 75.54 %	20.13 % 21.86 %	2.01 % 2.60 %
AOL Mail	4888 4816	3789 3634	1005 1067	94 115	77.52 % 75.46 %	20.56 % 22.16 %	1.92 % 2.39 %
Mail.com	4735 4564	3750 3498	902 956	83 110	79.20 % 76.64 %	19.05 % 20.95 %	1.75 % 2.41 %
Yandex Mail	4625 4786	3626 3583	906 1090	93 113	78.40 % 74.86 %	19.59 % 22.77 %	2.01 % 2.36 %
GMX Mail	4740 4640	3654 3440	987 1080	99 120	77.09 % 74.14 %	20.82 % 23.28 %	2.09 % 2.59 %
Zoho Mail	4646 4693	3703 3563	864 1013	79 117	79.70 % 75.92 %	18.60 % 21.59 %	1.70 % 2.49 %
ProtonMail	4559 4856	3626 3783	839 951	94 122	79.53 % 77.90 %	18.40 % 19.58 %	2.06 % 2.51 %
Custom Mail	4571 4542	3700 3565	774 868	97 109	80.95 % 78.49 %	16.93 % 19.11 %	2.12 % 2.40 %
iCloud Mail	4710 4782	3519 3421	1100 1231	91 130	74.71 % 71.54 %	23.35 % 25.74 %	1.93 % 2.72 %
Tuta	4704 4850	3810 3751	793 968	101 131	80.99 % 77.34 %	16.86 % 19.96 %	2.15 % 2.70 %
Juno.com	4861 4636	3974 3609	786 908	101 119	81.75 % 77.85 %	16.17 % 19.59 %	2.08 % 2.57 %
Mailfence	4771 4682	3819 3644	850 925	102 113	80.05 % 77.83 %	17.82 % 19.76 %	2.14 % 2.41 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.