HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.915	58.655 58.159	15.934 16.629	1.789 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 75.61 %	20.86 % 21.62 %	2.34 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 6114	4409 4603	1221 1336	122 175	76.65 % 75.29 %	21.23 % 21.85 %	2.12 % 2.86 %
Elektronics	5967 5727	4611 4319	1220 1237	136 171	77.28 % 75.41 %	20.45 % 21.60 %	2.28 % 2.99 %
Entertainment	5777 5928	4429 4505	1221 1263	127 160	76.67 % 76.00 %	21.14 % 21.31 %	2.20 % 2.70 %
Cosmetics & Beauty	5840 5686	4492 4333	1219 1202	129 151	76.92 % 76.20 %	20.87 % 21.14 %	2.21 % 2.66 %
Food & Drink	6046 6029	4629 4542	1268 1310	149 177	76.56 % 75.34 %	20.97 % 21.73 %	2.46 % 2.94 %
Home & Garden	5763 5919	4424 4427	1207 1327	132 165	76.77 % 74.79 %	20.94 % 22.42 %	2.29 % 2.79 %
Finance	5687 5822	4538 4623	1014 1048	135 151	79.80 % 79.41 %	17.83 % 18.00 %	2.37 % 2.59 %
Health	6033 5742	4832 4494	1042 1093	159 155	80.09 % 78.27 %	17.27 % 19.04 %	2.64 % 2.70 %
Pets	5958 5837	4514 4411	1299 1270	145 156	75.76 % 75.57 %	21.80 % 21.76 %	2.43 % 2.67 %
Sport & Fitness	5774 5959	4424 4485	1223 1305	127 169	76.62 % 75.26 %	21.18 % 21.90 %	2.20 % 2.84 %
Job & Career	5844 5969	4351 4390	1355 1414	138 165	74.45 % 73.55 %	23.19 % 23.69 %	2.36 % 2.76 %
Dating	6035 6086	4362 4336	1533 1589	140 161	72.28 % 71.25 %	25.40 % 26.11 %	2.32 % 2.65 %
Other	5902 6097	4640 4691	1112 1235	150 171	78.62 % 76.94 %	18.84 % 20.26 %	2.54 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5594	3965 4047	1359 1389	141 158	72.55 % 72.35 %	24.87 % 24.83 %	2.58 % 2.82 %
Outlook Mail	5319 5617	3985 4164	1216 1300	118 153	74.92 % 74.13 %	22.86 % 23.14 %	2.22 % 2.72 %
Yahoo Mail	5777 5486	4363 4073	1282 1257	132 156	75.52 % 74.24 %	22.19 % 22.91 %	2.28 % 2.84 %
AOL Mail	5568 5505	4225 4127	1216 1232	127 146	75.88 % 74.97 %	21.84 % 22.38 %	2.28 % 2.65 %
Mail.com	5561 5447	4317 4168	1112 1131	132 148	77.63 % 76.52 %	20.00 % 20.76 %	2.37 % 2.72 %
Yandex Mail	5259 5546	4017 4197	1129 1215	113 134	76.38 % 75.68 %	21.47 % 21.91 %	2.15 % 2.42 %
GMX Mail	5487 5485	4123 4068	1235 1275	129 142	75.14 % 74.17 %	22.51 % 23.25 %	2.35 % 2.59 %
Zoho Mail	5411 5364	4228 4118	1060 1094	123 152	78.14 % 76.77 %	19.59 % 20.40 %	2.27 % 2.83 %
ProtonMail	5330 5613	4190 4375	1014 1078	126 160	78.61 % 77.94 %	19.02 % 19.21 %	2.36 % 2.85 %
Custom Mail	5367 5239	4276 4086	966 999	125 154	79.67 % 77.99 %	18.00 % 19.07 %	2.33 % 2.94 %
iCloud Mail	5558 5587	4065 3997	1358 1429	135 161	73.14 % 71.54 %	24.43 % 25.58 %	2.43 % 2.88 %
Tuta	5318 5710	4203 4463	991 1082	124 165	79.03 % 78.16 %	18.63 % 18.95 %	2.33 % 2.89 %
Juno.com	5468 5302	4353 4078	988 1076	127 148	79.61 % 76.91 %	18.07 % 20.29 %	2.32 % 2.79 %
Mailfence	5490 5420	4345 4198	1008 1072	137 150	79.14 % 77.45 %	18.36 % 19.78 %	2.50 % 2.77 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.