HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 66.270	50.869 49.732	13.378 14.713	1.453 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 75.04 %	20.36 % 22.20 %	2.21 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5161	3826 3853	1050 1166	110 142	76.73 % 74.66 %	21.06 % 22.59 %	2.21 % 2.75 %
Elektronics	5025 4919	3942 3684	976 1096	107 139	78.45 % 74.89 %	19.42 % 22.28 %	2.13 % 2.83 %
Entertainment	5037 5074	3877 3837	1056 1108	104 129	76.97 % 75.62 %	20.96 % 21.84 %	2.06 % 2.54 %
Cosmetics & Beauty	4901 5010	3811 3781	982 1100	108 129	77.76 % 75.47 %	20.04 % 21.96 %	2.20 % 2.57 %
Food & Drink	5093 5249	3945 3892	1031 1211	117 146	77.46 % 74.15 %	20.24 % 23.07 %	2.30 % 2.78 %
Home & Garden	5017 5026	3868 3721	1033 1161	116 144	77.10 % 74.04 %	20.59 % 23.10 %	2.31 % 2.87 %
Finance	5013 5013	4028 3974	875 907	110 132	80.35 % 79.27 %	17.45 % 18.09 %	2.19 % 2.63 %
Health	5187 5091	4192 4000	871 958	124 133	80.82 % 78.57 %	16.79 % 18.82 %	2.39 % 2.61 %
Pets	5250 5099	4012 3796	1121 1160	117 143	76.42 % 74.45 %	21.35 % 22.75 %	2.23 % 2.80 %
Sport & Fitness	5096 5198	3913 3885	1077 1168	106 145	76.79 % 74.74 %	21.13 % 22.47 %	2.08 % 2.79 %
Job & Career	4881 5173	3657 3762	1111 1267	113 144	74.92 % 72.72 %	22.76 % 24.49 %	2.32 % 2.78 %
Dating	5203 5160	3839 3657	1262 1357	102 146	73.78 % 70.87 %	24.26 % 26.30 %	1.96 % 2.83 %
Other	5011 5097	3959 3890	933 1054	119 153	79.01 % 76.32 %	18.62 % 20.68 %	2.37 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4853	3337 3466	1092 1250	112 137	73.49 % 71.42 %	24.05 % 25.76 %	2.47 % 2.82 %
Outlook Mail	4712 4676	3569 3438	1047 1110	96 128	75.74 % 73.52 %	22.22 % 23.74 %	2.04 % 2.74 %
Yahoo Mail	4775 4671	3655 3475	1016 1060	104 136	76.54 % 74.40 %	21.28 % 22.69 %	2.18 % 2.91 %
AOL Mail	4783 4862	3644 3626	1036 1105	103 131	76.19 % 74.58 %	21.66 % 22.73 %	2.15 % 2.69 %
Mail.com	4713 4623	3678 3525	939 976	96 122	78.04 % 76.25 %	19.92 % 21.11 %	2.04 % 2.64 %
Yandex Mail	4520 4795	3477 3572	946 1101	97 122	76.92 % 74.49 %	20.93 % 22.96 %	2.15 % 2.54 %
GMX Mail	4751 4634	3620 3410	1029 1098	102 126	76.19 % 73.59 %	21.66 % 23.69 %	2.15 % 2.72 %
Zoho Mail	4699 4727	3707 3577	903 1021	89 129	78.89 % 75.67 %	19.22 % 21.60 %	1.89 % 2.73 %
ProtonMail	4550 4841	3571 3750	874 958	105 133	78.48 % 77.46 %	19.21 % 19.79 %	2.31 % 2.75 %
Custom Mail	4673 4458	3734 3464	830 878	109 116	79.91 % 77.70 %	17.76 % 19.69 %	2.33 % 2.60 %
iCloud Mail	4755 4921	3497 3505	1153 1269	105 147	73.54 % 71.23 %	24.25 % 25.79 %	2.21 % 2.99 %
Tuta	4640 4834	3706 3701	822 992	112 141	79.87 % 76.56 %	17.72 % 20.52 %	2.41 % 2.92 %
Juno.com	4835 4628	3900 3560	825 937	110 131	80.66 % 76.92 %	17.06 % 20.25 %	2.28 % 2.83 %
Mailfence	4753 4747	3774 3663	866 958	113 126	79.40 % 77.16 %	18.22 % 20.18 %	2.38 % 2.65 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.