HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 66.195	50.039 49.906	13.466 14.478	1.562 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 75.39 %	20.70 % 21.87 %	2.40 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5319	3726 3992	1029 1177	108 150	76.62 % 75.05 %	21.16 % 22.13 %	2.22 % 2.82 %
Elektronics	4968 4743	3866 3580	984 1025	118 138	77.82 % 75.48 %	19.81 % 21.61 %	2.38 % 2.91 %
Entertainment	5025 5189	3859 3919	1051 1133	115 137	76.80 % 75.53 %	20.92 % 21.83 %	2.29 % 2.64 %
Cosmetics & Beauty	4922 4842	3796 3673	1014 1047	112 122	77.12 % 75.86 %	20.60 % 21.62 %	2.28 % 2.52 %
Food & Drink	5133 5176	3927 3874	1076 1153	130 149	76.50 % 74.85 %	20.96 % 22.28 %	2.53 % 2.88 %
Home & Garden	4925 5130	3779 3815	1026 1172	120 143	76.73 % 74.37 %	20.83 % 22.85 %	2.44 % 2.79 %
Finance	4894 5025	3902 3974	874 921	118 130	79.73 % 79.08 %	17.86 % 18.33 %	2.41 % 2.59 %
Health	5098 5079	4068 3983	892 960	138 136	79.80 % 78.42 %	17.50 % 18.90 %	2.71 % 2.68 %
Pets	5109 4968	3877 3726	1101 1110	131 132	75.89 % 75.00 %	21.55 % 22.34 %	2.56 % 2.66 %
Sport & Fitness	5042 5085	3872 3829	1062 1114	108 142	76.79 % 75.30 %	21.06 % 21.91 %	2.14 % 2.79 %
Job & Career	4978 5105	3726 3750	1132 1214	120 141	74.85 % 73.46 %	22.74 % 23.78 %	2.41 % 2.76 %
Dating	5182 5238	3766 3750	1299 1349	117 139	72.67 % 71.59 %	25.07 % 25.75 %	2.26 % 2.65 %
Other	4928 5296	3875 4041	926 1103	127 152	78.63 % 76.30 %	18.79 % 20.83 %	2.58 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4881	3360 3533	1157 1214	122 134	72.43 % 72.38 %	24.94 % 24.87 %	2.63 % 2.75 %
Outlook Mail	4580 4740	3447 3515	1028 1096	105 129	75.26 % 74.16 %	22.45 % 23.12 %	2.29 % 2.72 %
Yahoo Mail	4883 4752	3709 3511	1056 1108	118 133	75.96 % 73.88 %	21.63 % 23.32 %	2.42 % 2.80 %
AOL Mail	4767 4761	3606 3579	1048 1058	113 124	75.65 % 75.17 %	21.98 % 22.22 %	2.37 % 2.60 %
Mail.com	4606 4663	3563 3553	935 985	108 125	77.36 % 76.20 %	20.30 % 21.12 %	2.34 % 2.68 %
Yandex Mail	4460 4708	3411 3534	948 1056	101 118	76.48 % 75.06 %	21.26 % 22.43 %	2.26 % 2.51 %
GMX Mail	4616 4685	3478 3453	1027 1110	111 122	75.35 % 73.70 %	22.25 % 23.69 %	2.40 % 2.60 %
Zoho Mail	4667 4670	3640 3547	926 992	101 131	77.99 % 75.95 %	19.84 % 21.24 %	2.16 % 2.81 %
ProtonMail	4559 4822	3577 3765	868 924	114 133	78.46 % 78.08 %	19.04 % 19.16 %	2.50 % 2.76 %
Custom Mail	4572 4433	3645 3458	819 853	108 122	79.72 % 78.01 %	17.91 % 19.24 %	2.36 % 2.75 %
iCloud Mail	4699 4799	3437 3441	1149 1219	113 139	73.14 % 71.70 %	24.45 % 25.40 %	2.40 % 2.90 %
Tuta	4599 4878	3659 3785	826 953	114 140	79.56 % 77.59 %	17.96 % 19.54 %	2.48 % 2.87 %
Juno.com	4774 4576	3832 3501	826 946	116 129	80.27 % 76.51 %	17.30 % 20.67 %	2.43 % 2.82 %
Mailfence	4646 4827	3675 3731	853 964	118 132	79.10 % 77.29 %	18.36 % 19.97 %	2.54 % 2.73 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.