HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 77.005	58.649 58.115	15.766 16.752	1.774 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 75.47 %	20.69 % 21.75 %	2.33 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 6185	4416 4653	1206 1353	125 179	76.84 % 75.23 %	20.98 % 21.88 %	2.18 % 2.89 %
Elektronics	5801 5641	4514 4262	1154 1208	133 171	77.81 % 75.55 %	19.89 % 21.41 %	2.29 % 3.03 %
Entertainment	5782 5966	4434 4517	1221 1290	127 159	76.69 % 75.71 %	21.12 % 21.62 %	2.20 % 2.67 %
Cosmetics & Beauty	5778 5704	4453 4340	1198 1214	127 150	77.07 % 76.09 %	20.73 % 21.28 %	2.20 % 2.63 %
Food & Drink	6016 6036	4623 4522	1247 1336	146 178	76.85 % 74.92 %	20.73 % 22.13 %	2.43 % 2.95 %
Home & Garden	5763 5952	4430 4433	1194 1355	139 164	76.87 % 74.48 %	20.72 % 22.77 %	2.41 % 2.76 %
Finance	5662 5847	4542 4638	988 1058	132 151	80.22 % 79.32 %	17.45 % 18.09 %	2.33 % 2.58 %
Health	5989 5799	4795 4532	1039 1110	155 157	80.06 % 78.15 %	17.35 % 19.14 %	2.59 % 2.71 %
Pets	6008 5771	4556 4334	1305 1284	147 153	75.83 % 75.10 %	21.72 % 22.25 %	2.45 % 2.65 %
Sport & Fitness	5882 5974	4509 4502	1248 1302	125 170	76.66 % 75.36 %	21.22 % 21.79 %	2.13 % 2.85 %
Job & Career	5853 5898	4377 4328	1341 1403	135 167	74.78 % 73.38 %	22.91 % 23.79 %	2.31 % 2.83 %
Dating	6038 6064	4379 4326	1524 1578	135 160	72.52 % 71.34 %	25.24 % 26.02 %	2.24 % 2.64 %
Other	5870 6168	4621 4728	1101 1261	148 179	78.72 % 76.65 %	18.76 % 20.44 %	2.52 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5714	3937 4156	1354 1400	141 158	72.48 % 72.73 %	24.93 % 24.50 %	2.60 % 2.77 %
Outlook Mail	5326 5494	4011 4066	1193 1273	122 155	75.31 % 74.01 %	22.40 % 23.17 %	2.29 % 2.82 %
Yahoo Mail	5741 5514	4359 4084	1248 1272	134 158	75.93 % 74.07 %	21.74 % 23.07 %	2.33 % 2.87 %
AOL Mail	5571 5520	4228 4135	1217 1240	126 145	75.89 % 74.91 %	21.85 % 22.46 %	2.26 % 2.63 %
Mail.com	5561 5466	4327 4168	1105 1150	129 148	77.81 % 76.25 %	19.87 % 21.04 %	2.32 % 2.71 %
Yandex Mail	5248 5488	4024 4136	1112 1215	112 137	76.68 % 75.36 %	21.19 % 22.14 %	2.13 % 2.50 %
GMX Mail	5406 5433	4057 4019	1221 1266	128 148	75.05 % 73.97 %	22.59 % 23.30 %	2.37 % 2.72 %
Zoho Mail	5472 5493	4281 4196	1073 1142	118 155	78.23 % 76.39 %	19.61 % 20.79 %	2.16 % 2.82 %
ProtonMail	5282 5582	4144 4346	1010 1080	128 156	78.46 % 77.86 %	19.12 % 19.35 %	2.42 % 2.79 %
Custom Mail	5386 5204	4303 4064	960 991	123 149	79.89 % 78.09 %	17.82 % 19.04 %	2.28 % 2.86 %
iCloud Mail	5516 5619	4036 4011	1351 1444	129 164	73.17 % 71.38 %	24.49 % 25.70 %	2.34 % 2.92 %
Tuta	5279 5664	4193 4405	961 1097	125 162	79.43 % 77.77 %	18.20 % 19.37 %	2.37 % 2.86 %
Juno.com	5556 5290	4457 4060	972 1079	127 151	80.22 % 76.75 %	17.49 % 20.40 %	2.29 % 2.85 %
Mailfence	5413 5524	4292 4269	989 1103	132 152	79.29 % 77.28 %	18.27 % 19.97 %	2.44 % 2.75 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.