HubSpot and Amazon SES Email Deliverability Comparison

HubSpot

Amazon SES

In this comparison, the deliverability of HubSpot and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 66.036	50.685 49.737	13.324 14.491	1.463 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 75.32 %	20.35 % 21.94 %	2.23 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5214	3776 3908	1012 1158	107 148	77.14 % 74.95 %	20.67 % 22.21 %	2.19 % 2.84 %
Elektronics	4936 4850	3863 3642	964 1071	109 137	78.26 % 75.09 %	19.53 % 22.08 %	2.21 % 2.82 %
Entertainment	5054 5119	3903 3884	1046 1102	105 133	77.23 % 75.87 %	20.70 % 21.53 %	2.08 % 2.60 %
Cosmetics & Beauty	4988 4924	3870 3722	1010 1074	108 128	77.59 % 75.59 %	20.25 % 21.81 %	2.17 % 2.60 %
Food & Drink	5071 5217	3918 3868	1036 1204	117 145	77.26 % 74.14 %	20.43 % 23.08 %	2.31 % 2.78 %
Home & Garden	5056 5102	3891 3787	1046 1175	119 140	76.96 % 74.23 %	20.69 % 23.03 %	2.35 % 2.74 %
Finance	4956 5016	3977 3975	869 910	110 131	80.25 % 79.25 %	17.53 % 18.14 %	2.22 % 2.61 %
Health	5162 5061	4162 3985	873 942	127 134	80.63 % 78.74 %	16.91 % 18.61 %	2.46 % 2.65 %
Pets	5158 4986	3933 3735	1102 1118	123 133	76.25 % 74.91 %	21.36 % 22.42 %	2.38 % 2.67 %
Sport & Fitness	5076 5033	3909 3800	1065 1091	102 142	77.01 % 75.50 %	20.98 % 21.68 %	2.01 % 2.82 %
Job & Career	4884 5166	3672 3782	1100 1241	112 143	75.18 % 73.21 %	22.52 % 24.02 %	2.29 % 2.77 %
Dating	5216 5130	3849 3669	1263 1321	104 140	73.79 % 71.52 %	24.21 % 25.75 %	1.99 % 2.73 %
Other	5020 5218	3962 3980	938 1084	120 154	78.92 % 76.27 %	18.69 % 20.77 %	2.39 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4899	3380 3520	1111 1243	113 136	73.41 % 71.85 %	24.13 % 25.37 %	2.45 % 2.78 %
Outlook Mail	4670 4615	3530 3424	1042 1064	98 127	75.59 % 74.19 %	22.31 % 23.06 %	2.10 % 2.75 %
Yahoo Mail	4833 4657	3698 3468	1029 1056	106 133	76.52 % 74.47 %	21.29 % 22.68 %	2.19 % 2.86 %
AOL Mail	4796 4765	3648 3549	1041 1089	107 127	76.06 % 74.48 %	21.71 % 22.85 %	2.23 % 2.67 %
Mail.com	4642 4684	3626 3584	919 978	97 122	78.11 % 76.52 %	19.80 % 20.88 %	2.09 % 2.60 %
Yandex Mail	4476 4694	3445 3508	935 1065	96 121	76.97 % 74.73 %	20.89 % 22.69 %	2.14 % 2.58 %
GMX Mail	4705 4692	3593 3470	1010 1095	102 127	76.37 % 73.96 %	21.47 % 23.34 %	2.17 % 2.71 %
Zoho Mail	4616 4739	3636 3596	890 1013	90 130	78.77 % 75.88 %	19.28 % 21.38 %	1.95 % 2.74 %
ProtonMail	4477 4851	3518 3774	852 943	107 134	78.58 % 77.80 %	19.03 % 19.44 %	2.39 % 2.76 %
Custom Mail	4604 4470	3686 3477	813 874	105 119	80.06 % 77.79 %	17.66 % 19.55 %	2.28 % 2.66 %
iCloud Mail	4827 4787	3553 3429	1168 1219	106 139	73.61 % 71.63 %	24.20 % 25.46 %	2.20 % 2.90 %
Tuta	4676 4825	3733 3728	831 960	112 137	79.83 % 77.26 %	17.77 % 19.90 %	2.40 % 2.84 %
Juno.com	4780 4597	3858 3525	813 942	109 130	80.71 % 76.68 %	17.01 % 20.49 %	2.28 % 2.83 %
Mailfence	4766 4761	3781 3685	870 950	115 126	79.33 % 77.40 %	18.25 % 19.95 %	2.41 % 2.65 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.