Amazon SES and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 465.408	60.903 367.201	7.663 83.633	2.145 14.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 78.90 %	10.84 % 17.97 %	3.03 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35947	4775 29467	467 5498	124 982	88.99 % 81.97 %	8.70 % 15.29 %	2.31 % 2.73 %
Elektronics	5513 35933	4825 28618	546 6274	142 1041	87.52 % 79.64 %	9.90 % 17.46 %	2.58 % 2.90 %
Entertainment	5474 35924	4714 28223	595 6485	165 1216	86.12 % 78.56 %	10.87 % 18.05 %	3.01 % 3.38 %
Cosmetics & Beauty	5483 36027	4703 28354	600 6523	180 1150	85.77 % 78.70 %	10.94 % 18.11 %	3.28 % 3.19 %
Food & Drink	5431 35591	4821 29102	481 5459	129 1030	88.77 % 81.77 %	8.86 % 15.34 %	2.38 % 2.89 %
Home & Garden	5531 35908	4903 29439	490 5472	138 997	88.65 % 81.98 %	8.86 % 15.24 %	2.50 % 2.78 %
Finance	5441 35979	4533 27226	710 7516	198 1237	83.31 % 75.67 %	13.05 % 20.89 %	3.64 % 3.44 %
Health	5394 35557	4563 27275	643 7108	188 1174	84.59 % 76.71 %	11.92 % 19.99 %	3.49 % 3.30 %
Pets	5401 35935	4707 29012	528 5850	166 1073	87.15 % 80.73 %	9.78 % 16.28 %	3.07 % 2.99 %
Sport & Fitness	5481 35694	4646 27777	660 6754	175 1163	84.77 % 77.82 %	12.04 % 18.92 %	3.19 % 3.26 %
Job & Career	5387 35317	4514 27196	698 6874	175 1247	83.79 % 77.01 %	12.96 % 19.46 %	3.25 % 3.53 %
Dating	5355 36035	4472 26715	691 8088	192 1232	83.51 % 74.14 %	12.90 % 22.44 %	3.59 % 3.42 %
Other	5454 35561	4727 28797	554 5732	173 1032	86.67 % 80.98 %	10.16 % 16.12 %	3.17 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 45292	4434 33939	837 9717	238 1636	80.49 % 74.93 %	15.19 % 21.45 %	4.32 % 3.61 %
Outlook Mail	5392 45187	4570 34329	661 9266	161 1592	84.76 % 75.97 %	12.26 % 20.51 %	2.99 % 3.52 %
Yahoo Mail	5500 44916	4705 35280	621 8212	174 1424	85.55 % 78.55 %	11.29 % 18.28 %	3.16 % 3.17 %
AOL Mail	5323 44547	4562 35030	601 8124	160 1393	85.70 % 78.64 %	11.29 % 18.24 %	3.01 % 3.13 %
Mail.com	5465 44953	4730 35824	569 7766	166 1363	86.55 % 79.69 %	10.41 % 17.28 %	3.04 % 3.03 %
Yandex Mail	5401 45211	4542 34808	673 8870	186 1533	84.10 % 76.99 %	12.46 % 19.62 %	3.44 % 3.39 %
GMX Mail	5407 45129	4757 35820	500 7989	150 1320	87.98 % 79.37 %	9.25 % 17.70 %	2.77 % 2.92 %
Zoho Mail	5584 44566	4922 35941	515 7315	147 1310	88.14 % 80.65 %	9.22 % 16.41 %	2.63 % 2.94 %
ProtonMail	5388 44601	4781 36128	464 7265	143 1208	88.73 % 81.00 %	8.61 % 16.29 %	2.65 % 2.71 %
Custom Mail	5329 44682	4744 36559	461 6890	124 1233	89.02 % 81.82 %	8.65 % 15.42 %	2.33 % 2.76 %
iCloud Mail	5558 5314	4547 4178	802 915	209 221	81.81 % 78.62 %	14.43 % 17.22 %	3.76 % 4.16 %
Tuta	5383 5564	4747 4714	492 677	144 173	88.19 % 84.72 %	9.14 % 12.17 %	2.68 % 3.11 %
Juno.com	5472 5446	4862 4651	467 627	143 168	88.85 % 85.40 %	8.53 % 11.51 %	2.61 % 3.08 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.