Amazon SES and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 456.654	53.094 359.849	6.813 82.504	1.902 14.301

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 78.80 %	11.02 % 18.07 %	3.08 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 35279	4192 28885	419 5425	109 969	88.81 % 81.88 %	8.88 % 15.38 %	2.31 % 2.75 %
Elektronics	4776 35256	4171 28050	482 6192	123 1014	87.33 % 79.56 %	10.09 % 17.56 %	2.58 % 2.88 %
Entertainment	4756 35251	4077 27666	527 6396	152 1189	85.72 % 78.48 %	11.08 % 18.14 %	3.20 % 3.37 %
Cosmetics & Beauty	4777 35321	4088 27763	535 6434	154 1124	85.58 % 78.60 %	11.20 % 18.22 %	3.22 % 3.18 %
Food & Drink	4706 34914	4169 28512	421 5385	116 1017	88.59 % 81.66 %	8.95 % 15.42 %	2.46 % 2.91 %
Home & Garden	4845 35241	4282 28865	438 5399	125 977	88.38 % 81.91 %	9.04 % 15.32 %	2.58 % 2.77 %
Finance	4786 35273	3975 26648	635 7408	176 1217	83.05 % 75.55 %	13.27 % 21.00 %	3.68 % 3.45 %
Health	4729 34872	3993 26713	571 7011	165 1148	84.44 % 76.60 %	12.07 % 20.10 %	3.49 % 3.29 %
Pets	4720 35205	4094 28390	471 5759	155 1056	86.74 % 80.64 %	9.98 % 16.36 %	3.28 % 3.00 %
Sport & Fitness	4840 35104	4094 27286	592 6673	154 1145	84.59 % 77.73 %	12.23 % 19.01 %	3.18 % 3.26 %
Job & Career	4734 34648	3959 26653	620 6774	155 1221	83.63 % 76.93 %	13.10 % 19.55 %	3.27 % 3.52 %
Dating	4657 35384	3875 26182	613 7991	169 1211	83.21 % 73.99 %	13.16 % 22.58 %	3.63 % 3.42 %
Other	4763 34906	4125 28236	489 5657	149 1013	86.61 % 80.89 %	10.27 % 16.21 %	3.13 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 44607	3870 33411	742 9600	214 1596	80.19 % 74.90 %	15.38 % 21.52 %	4.43 % 3.58 %
Outlook Mail	4719 44502	3990 33770	586 9168	143 1564	84.55 % 75.88 %	12.42 % 20.60 %	3.03 % 3.51 %
Yahoo Mail	4812 44271	4106 34743	550 8124	156 1404	85.33 % 78.48 %	11.43 % 18.35 %	3.24 % 3.17 %
AOL Mail	4619 43866	3947 34462	531 8034	141 1370	85.45 % 78.56 %	11.50 % 18.31 %	3.05 % 3.12 %
Mail.com	4838 44268	4174 35247	514 7681	150 1340	86.28 % 79.62 %	10.62 % 17.35 %	3.10 % 3.03 %
Yandex Mail	4778 44585	4004 34290	605 8780	169 1515	83.80 % 76.91 %	12.66 % 19.69 %	3.54 % 3.40 %
GMX Mail	4720 44430	4138 35220	446 7910	136 1300	87.67 % 79.27 %	9.45 % 17.80 %	2.88 % 2.93 %
Zoho Mail	4852 43845	4271 35326	455 7231	126 1288	88.03 % 80.57 %	9.38 % 16.49 %	2.60 % 2.94 %
ProtonMail	4705 43918	4161 35532	414 7193	130 1193	88.44 % 80.91 %	8.80 % 16.38 %	2.76 % 2.72 %
Custom Mail	4642 44012	4125 35982	410 6819	107 1211	88.86 % 81.75 %	8.83 % 15.49 %	2.31 % 2.75 %
iCloud Mail	4873 4641	3982 3635	710 801	181 205	81.72 % 78.32 %	14.57 % 17.26 %	3.71 % 4.42 %
Tuta	4698 4896	4132 4136	438 603	128 157	87.95 % 84.48 %	9.32 % 12.32 %	2.72 % 3.21 %
Juno.com	4727 4813	4194 4095	412 560	121 158	88.72 % 85.08 %	8.72 % 11.64 %	2.56 % 3.28 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.