Amazon SES and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 438.861	37.888 345.114	5.018 80.069	1.422 13.678

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 78.64 %	11.32 % 18.24 %	3.21 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33883	2974 27698	308 5258	85 927	88.33 % 81.75 %	9.15 % 15.52 %	2.52 % 2.74 %
Elektronics	3485 33926	3026 26921	361 6027	98 978	86.83 % 79.35 %	10.36 % 17.77 %	2.81 % 2.88 %
Entertainment	3424 33823	2918 26496	388 6199	118 1128	85.22 % 78.34 %	11.33 % 18.33 %	3.45 % 3.34 %
Cosmetics & Beauty	3469 33971	2956 26646	398 6251	115 1074	85.21 % 78.44 %	11.47 % 18.40 %	3.32 % 3.16 %
Food & Drink	3318 33527	2931 27335	305 5219	82 973	88.34 % 81.53 %	9.19 % 15.57 %	2.47 % 2.90 %
Home & Garden	3457 33831	3035 27669	322 5231	100 931	87.79 % 81.79 %	9.31 % 15.46 %	2.89 % 2.75 %
Finance	3435 33917	2838 25564	468 7190	129 1163	82.62 % 75.37 %	13.62 % 21.20 %	3.76 % 3.43 %
Health	3419 33520	2870 25605	426 6809	123 1106	83.94 % 76.39 %	12.46 % 20.31 %	3.60 % 3.30 %
Pets	3333 33797	2878 27211	343 5578	112 1008	86.35 % 80.51 %	10.29 % 16.50 %	3.36 % 2.98 %
Sport & Fitness	3464 33692	2918 26140	435 6465	111 1087	84.24 % 77.59 %	12.56 % 19.19 %	3.20 % 3.23 %
Job & Career	3415 33381	2847 25631	456 6576	112 1174	83.37 % 76.78 %	13.35 % 19.70 %	3.28 % 3.52 %
Dating	3331 34015	2758 25070	448 7776	125 1169	82.80 % 73.70 %	13.45 % 22.86 %	3.75 % 3.44 %
Other	3411 33578	2939 27128	360 5490	112 960	86.16 % 80.79 %	10.55 % 16.35 %	3.28 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 43255	2784 32383	547 9353	166 1519	79.61 % 74.87 %	15.64 % 21.62 %	4.75 % 3.51 %
Outlook Mail	3327 43108	2787 32639	424 8956	116 1513	83.77 % 75.71 %	12.74 % 20.78 %	3.49 % 3.51 %
Yahoo Mail	3487 42930	2963 33638	406 7935	118 1357	84.97 % 78.36 %	11.64 % 18.48 %	3.38 % 3.16 %
AOL Mail	3283 42501	2790 33342	390 7843	103 1316	84.98 % 78.45 %	11.88 % 18.45 %	3.14 % 3.10 %
Mail.com	3482 42947	2979 34146	383 7504	120 1297	85.55 % 79.51 %	11.00 % 17.47 %	3.45 % 3.02 %
Yandex Mail	3405 43116	2837 33098	444 8560	124 1458	83.32 % 76.77 %	13.04 % 19.85 %	3.64 % 3.38 %
GMX Mail	3320 43066	2898 34063	322 7747	100 1256	87.29 % 79.09 %	9.70 % 17.99 %	3.01 % 2.92 %
Zoho Mail	3513 42450	3087 34150	337 7062	89 1238	87.87 % 80.45 %	9.59 % 16.64 %	2.53 % 2.92 %
ProtonMail	3388 42534	2988 34351	307 7037	93 1146	88.19 % 80.76 %	9.06 % 16.54 %	2.74 % 2.69 %
Custom Mail	3372 42667	2983 34818	307 6665	82 1184	88.46 % 81.60 %	9.10 % 15.62 %	2.43 % 2.77 %
iCloud Mail	3517 3292	2862 2580	527 562	128 150	81.38 % 78.37 %	14.98 % 17.07 %	3.64 % 4.56 %
Tuta	3361 3521	2943 2962	320 437	98 122	87.56 % 84.12 %	9.52 % 12.41 %	2.92 % 3.46 %
Juno.com	3376 3474	2987 2944	304 408	85 122	88.48 % 84.74 %	9.00 % 11.74 %	2.52 % 3.51 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.