Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.472	49.737 50.685	14.491 13.324	1.808 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 77.41 %	21.94 % 20.35 %	2.74 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 4895	3908 3776	1158 1012	148 107	74.95 % 77.14 %	22.21 % 20.67 %	2.84 % 2.19 %
Elektronics	4850 4936	3642 3863	1071 964	137 109	75.09 % 78.26 %	22.08 % 19.53 %	2.82 % 2.21 %
Entertainment	5119 5054	3884 3903	1102 1046	133 105	75.87 % 77.23 %	21.53 % 20.70 %	2.60 % 2.08 %
Cosmetics & Beauty	4924 4988	3722 3870	1074 1010	128 108	75.59 % 77.59 %	21.81 % 20.25 %	2.60 % 2.17 %
Food & Drink	5217 5071	3868 3918	1204 1036	145 117	74.14 % 77.26 %	23.08 % 20.43 %	2.78 % 2.31 %
Home & Garden	5102 5056	3787 3891	1175 1046	140 119	74.23 % 76.96 %	23.03 % 20.69 %	2.74 % 2.35 %
Finance	5016 4956	3975 3977	910 869	131 110	79.25 % 80.25 %	18.14 % 17.53 %	2.61 % 2.22 %
Health	5061 5162	3985 4162	942 873	134 127	78.74 % 80.63 %	18.61 % 16.91 %	2.65 % 2.46 %
Pets	4986 5158	3735 3933	1118 1102	133 123	74.91 % 76.25 %	22.42 % 21.36 %	2.67 % 2.38 %
Sport & Fitness	5033 5076	3800 3909	1091 1065	142 102	75.50 % 77.01 %	21.68 % 20.98 %	2.82 % 2.01 %
Job & Career	5166 4884	3782 3672	1241 1100	143 112	73.21 % 75.18 %	24.02 % 22.52 %	2.77 % 2.29 %
Dating	5130 5216	3669 3849	1321 1263	140 104	71.52 % 73.79 %	25.75 % 24.21 %	2.73 % 1.99 %
Other	5218 5020	3980 3962	1084 938	154 120	76.27 % 78.92 %	20.77 % 18.69 %	2.95 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4604	3520 3380	1243 1111	136 113	71.85 % 73.41 %	25.37 % 24.13 %	2.78 % 2.45 %
Outlook Mail	4615 4670	3424 3530	1064 1042	127 98	74.19 % 75.59 %	23.06 % 22.31 %	2.75 % 2.10 %
Yahoo Mail	4657 4833	3468 3698	1056 1029	133 106	74.47 % 76.52 %	22.68 % 21.29 %	2.86 % 2.19 %
AOL Mail	4765 4796	3549 3648	1089 1041	127 107	74.48 % 76.06 %	22.85 % 21.71 %	2.67 % 2.23 %
Mail.com	4684 4642	3584 3626	978 919	122 97	76.52 % 78.11 %	20.88 % 19.80 %	2.60 % 2.09 %
Yandex Mail	4694 4476	3508 3445	1065 935	121 96	74.73 % 76.97 %	22.69 % 20.89 %	2.58 % 2.14 %
GMX Mail	4692 4705	3470 3593	1095 1010	127 102	73.96 % 76.37 %	23.34 % 21.47 %	2.71 % 2.17 %
Zoho Mail	4739 4616	3596 3636	1013 890	130 90	75.88 % 78.77 %	21.38 % 19.28 %	2.74 % 1.95 %
ProtonMail	4851 4477	3774 3518	943 852	134 107	77.80 % 78.58 %	19.44 % 19.03 %	2.76 % 2.39 %
Custom Mail	4470 4604	3477 3686	874 813	119 105	77.79 % 80.06 %	19.55 % 17.66 %	2.66 % 2.28 %
iCloud Mail	4787 4827	3429 3553	1219 1168	139 106	71.63 % 73.61 %	25.46 % 24.20 %	2.90 % 2.20 %
Tuta	4825 4676	3728 3733	960 831	137 112	77.26 % 79.83 %	19.90 % 17.77 %	2.84 % 2.40 %
Juno.com	4597 4780	3525 3858	942 813	130 109	76.68 % 80.71 %	20.49 % 17.01 %	2.83 % 2.28 %
Mailfence	4761 4766	3685 3781	950 870	126 115	77.40 % 79.33 %	19.95 % 18.25 %	2.65 % 2.41 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.