Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.378	58.159 58.655	16.629 15.934	2.127 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 76.80 %	21.62 % 20.86 %	2.77 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5752	4603 4409	1336 1221	175 122	75.29 % 76.65 %	21.85 % 21.23 %	2.86 % 2.12 %
Elektronics	5727 5967	4319 4611	1237 1220	171 136	75.41 % 77.28 %	21.60 % 20.45 %	2.99 % 2.28 %
Entertainment	5928 5777	4505 4429	1263 1221	160 127	76.00 % 76.67 %	21.31 % 21.14 %	2.70 % 2.20 %
Cosmetics & Beauty	5686 5840	4333 4492	1202 1219	151 129	76.20 % 76.92 %	21.14 % 20.87 %	2.66 % 2.21 %
Food & Drink	6029 6046	4542 4629	1310 1268	177 149	75.34 % 76.56 %	21.73 % 20.97 %	2.94 % 2.46 %
Home & Garden	5919 5763	4427 4424	1327 1207	165 132	74.79 % 76.77 %	22.42 % 20.94 %	2.79 % 2.29 %
Finance	5822 5687	4623 4538	1048 1014	151 135	79.41 % 79.80 %	18.00 % 17.83 %	2.59 % 2.37 %
Health	5742 6033	4494 4832	1093 1042	155 159	78.27 % 80.09 %	19.04 % 17.27 %	2.70 % 2.64 %
Pets	5837 5958	4411 4514	1270 1299	156 145	75.57 % 75.76 %	21.76 % 21.80 %	2.67 % 2.43 %
Sport & Fitness	5959 5774	4485 4424	1305 1223	169 127	75.26 % 76.62 %	21.90 % 21.18 %	2.84 % 2.20 %
Job & Career	5969 5844	4390 4351	1414 1355	165 138	73.55 % 74.45 %	23.69 % 23.19 %	2.76 % 2.36 %
Dating	6086 6035	4336 4362	1589 1533	161 140	71.25 % 72.28 %	26.11 % 25.40 %	2.65 % 2.32 %
Other	6097 5902	4691 4640	1235 1112	171 150	76.94 % 78.62 %	20.26 % 18.84 %	2.80 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5465	4047 3965	1389 1359	158 141	72.35 % 72.55 %	24.83 % 24.87 %	2.82 % 2.58 %
Outlook Mail	5617 5319	4164 3985	1300 1216	153 118	74.13 % 74.92 %	23.14 % 22.86 %	2.72 % 2.22 %
Yahoo Mail	5486 5777	4073 4363	1257 1282	156 132	74.24 % 75.52 %	22.91 % 22.19 %	2.84 % 2.28 %
AOL Mail	5505 5568	4127 4225	1232 1216	146 127	74.97 % 75.88 %	22.38 % 21.84 %	2.65 % 2.28 %
Mail.com	5447 5561	4168 4317	1131 1112	148 132	76.52 % 77.63 %	20.76 % 20.00 %	2.72 % 2.37 %
Yandex Mail	5546 5259	4197 4017	1215 1129	134 113	75.68 % 76.38 %	21.91 % 21.47 %	2.42 % 2.15 %
GMX Mail	5485 5487	4068 4123	1275 1235	142 129	74.17 % 75.14 %	23.25 % 22.51 %	2.59 % 2.35 %
Zoho Mail	5364 5411	4118 4228	1094 1060	152 123	76.77 % 78.14 %	20.40 % 19.59 %	2.83 % 2.27 %
ProtonMail	5613 5330	4375 4190	1078 1014	160 126	77.94 % 78.61 %	19.21 % 19.02 %	2.85 % 2.36 %
Custom Mail	5239 5367	4086 4276	999 966	154 125	77.99 % 79.67 %	19.07 % 18.00 %	2.94 % 2.33 %
iCloud Mail	5587 5558	3997 4065	1429 1358	161 135	71.54 % 73.14 %	25.58 % 24.43 %	2.88 % 2.43 %
Tuta	5710 5318	4463 4203	1082 991	165 124	78.16 % 79.03 %	18.95 % 18.63 %	2.89 % 2.33 %
Juno.com	5302 5468	4078 4353	1076 988	148 127	76.91 % 79.61 %	20.29 % 18.07 %	2.79 % 2.32 %
Mailfence	5420 5490	4198 4345	1072 1008	150 137	77.45 % 79.14 %	19.78 % 18.36 %	2.77 % 2.50 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.