Amazon SES and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 403.423	7.419 316.083	1.179 75.022	332 12.318

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 78.35 %	13.20 % 18.60 %	3.72 % 3.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 31130	527 25382	68 4916	22 832	85.41 % 81.54 %	11.02 % 15.79 %	3.57 % 2.67 %
Elektronics	707 31248	595 24699	87 5667	25 882	84.16 % 79.04 %	12.31 % 18.14 %	3.54 % 2.82 %
Entertainment	677 31042	568 24223	88 5801	21 1018	83.90 % 78.03 %	13.00 % 18.69 %	3.10 % 3.28 %
Cosmetics & Beauty	743 31281	613 24453	97 5865	33 963	82.50 % 78.17 %	13.06 % 18.75 %	4.44 % 3.08 %
Food & Drink	625 30817	545 25060	69 4882	11 875	87.20 % 81.32 %	11.04 % 15.84 %	1.76 % 2.84 %
Home & Garden	714 31121	607 25376	81 4902	26 843	85.01 % 81.54 %	11.34 % 15.75 %	3.64 % 2.71 %
Finance	699 31122	564 23346	106 6738	29 1038	80.69 % 75.01 %	15.16 % 21.65 %	4.15 % 3.34 %
Health	703 30698	560 23328	106 6375	37 995	79.66 % 75.99 %	15.08 % 20.77 %	5.26 % 3.24 %
Pets	671 31152	565 25021	83 5234	23 897	84.20 % 80.32 %	12.37 % 16.80 %	3.43 % 2.88 %
Sport & Fitness	712 31046	585 23992	101 6062	26 992	82.16 % 77.28 %	14.19 % 19.53 %	3.65 % 3.20 %
Job & Career	687 30722	563 23506	103 6139	21 1077	81.95 % 76.51 %	14.99 % 19.98 %	3.06 % 3.51 %
Dating	677 31106	545 22770	103 7296	29 1040	80.50 % 73.20 %	15.21 % 23.46 %	4.28 % 3.34 %
Other	698 30938	582 24927	87 5145	29 866	83.38 % 80.57 %	12.46 % 16.63 %	4.15 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 40476	522 30261	120 8833	39 1382	76.65 % 74.76 %	17.62 % 21.82 %	5.73 % 3.41 %
Outlook Mail	682 40491	557 30539	100 8543	25 1409	81.67 % 75.42 %	14.66 % 21.10 %	3.67 % 3.48 %
Yahoo Mail	743 40202	603 31413	101 7531	39 1258	81.16 % 78.14 %	13.59 % 18.73 %	5.25 % 3.13 %
AOL Mail	679 39757	569 31106	91 7444	19 1207	83.80 % 78.24 %	13.40 % 18.72 %	2.80 % 3.04 %
Mail.com	682 40160	563 31850	85 7115	34 1195	82.55 % 79.31 %	12.46 % 17.72 %	4.99 % 2.98 %
Yandex Mail	674 40450	550 30967	100 8140	24 1343	81.60 % 76.56 %	14.84 % 20.12 %	3.56 % 3.32 %
GMX Mail	677 40450	574 31876	79 7414	24 1160	84.79 % 78.80 %	11.67 % 18.33 %	3.55 % 2.87 %
Zoho Mail	717 39721	609 31860	84 6714	24 1147	84.94 % 80.21 %	11.72 % 16.90 %	3.35 % 2.89 %
ProtonMail	690 39914	590 32131	76 6726	24 1057	85.51 % 80.50 %	11.01 % 16.85 %	3.48 % 2.65 %
Custom Mail	636 39775	556 32374	69 6310	11 1091	87.42 % 81.39 %	10.85 % 15.86 %	1.73 % 2.74 %
iCloud Mail	716 635	569 502	122 100	25 33	79.47 % 79.06 %	17.04 % 15.75 %	3.49 % 5.20 %
Tuta	689 689	584 596	80 77	25 16	84.76 % 86.50 %	11.61 % 11.18 %	3.63 % 2.32 %
Juno.com	664 703	573 608	72 75	19 20	86.30 % 86.49 %	10.84 % 10.67 %	2.86 % 2.84 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.