Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.067	49.906 50.039	14.478 13.466	1.811 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 76.90 %	21.87 % 20.70 %	2.74 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 4863	3992 3726	1177 1029	150 108	75.05 % 76.62 %	22.13 % 21.16 %	2.82 % 2.22 %
Elektronics	4743 4968	3580 3866	1025 984	138 118	75.48 % 77.82 %	21.61 % 19.81 %	2.91 % 2.38 %
Entertainment	5189 5025	3919 3859	1133 1051	137 115	75.53 % 76.80 %	21.83 % 20.92 %	2.64 % 2.29 %
Cosmetics & Beauty	4842 4922	3673 3796	1047 1014	122 112	75.86 % 77.12 %	21.62 % 20.60 %	2.52 % 2.28 %
Food & Drink	5176 5133	3874 3927	1153 1076	149 130	74.85 % 76.50 %	22.28 % 20.96 %	2.88 % 2.53 %
Home & Garden	5130 4925	3815 3779	1172 1026	143 120	74.37 % 76.73 %	22.85 % 20.83 %	2.79 % 2.44 %
Finance	5025 4894	3974 3902	921 874	130 118	79.08 % 79.73 %	18.33 % 17.86 %	2.59 % 2.41 %
Health	5079 5098	3983 4068	960 892	136 138	78.42 % 79.80 %	18.90 % 17.50 %	2.68 % 2.71 %
Pets	4968 5109	3726 3877	1110 1101	132 131	75.00 % 75.89 %	22.34 % 21.55 %	2.66 % 2.56 %
Sport & Fitness	5085 5042	3829 3872	1114 1062	142 108	75.30 % 76.79 %	21.91 % 21.06 %	2.79 % 2.14 %
Job & Career	5105 4978	3750 3726	1214 1132	141 120	73.46 % 74.85 %	23.78 % 22.74 %	2.76 % 2.41 %
Dating	5238 5182	3750 3766	1349 1299	139 117	71.59 % 72.67 %	25.75 % 25.07 %	2.65 % 2.26 %
Other	5296 4928	4041 3875	1103 926	152 127	76.30 % 78.63 %	20.83 % 18.79 %	2.87 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4639	3533 3360	1214 1157	134 122	72.38 % 72.43 %	24.87 % 24.94 %	2.75 % 2.63 %
Outlook Mail	4740 4580	3515 3447	1096 1028	129 105	74.16 % 75.26 %	23.12 % 22.45 %	2.72 % 2.29 %
Yahoo Mail	4752 4883	3511 3709	1108 1056	133 118	73.88 % 75.96 %	23.32 % 21.63 %	2.80 % 2.42 %
AOL Mail	4761 4767	3579 3606	1058 1048	124 113	75.17 % 75.65 %	22.22 % 21.98 %	2.60 % 2.37 %
Mail.com	4663 4606	3553 3563	985 935	125 108	76.20 % 77.36 %	21.12 % 20.30 %	2.68 % 2.34 %
Yandex Mail	4708 4460	3534 3411	1056 948	118 101	75.06 % 76.48 %	22.43 % 21.26 %	2.51 % 2.26 %
GMX Mail	4685 4616	3453 3478	1110 1027	122 111	73.70 % 75.35 %	23.69 % 22.25 %	2.60 % 2.40 %
Zoho Mail	4670 4667	3547 3640	992 926	131 101	75.95 % 77.99 %	21.24 % 19.84 %	2.81 % 2.16 %
ProtonMail	4822 4559	3765 3577	924 868	133 114	78.08 % 78.46 %	19.16 % 19.04 %	2.76 % 2.50 %
Custom Mail	4433 4572	3458 3645	853 819	122 108	78.01 % 79.72 %	19.24 % 17.91 %	2.75 % 2.36 %
iCloud Mail	4799 4699	3441 3437	1219 1149	139 113	71.70 % 73.14 %	25.40 % 24.45 %	2.90 % 2.40 %
Tuta	4878 4599	3785 3659	953 826	140 114	77.59 % 79.56 %	19.54 % 17.96 %	2.87 % 2.48 %
Juno.com	4576 4774	3501 3832	946 826	129 116	76.51 % 80.27 %	20.67 % 17.30 %	2.82 % 2.43 %
Mailfence	4827 4646	3731 3675	964 853	132 118	77.29 % 79.10 %	19.97 % 18.36 %	2.73 % 2.54 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.