Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.189	58.115 58.649	16.752 15.766	2.138 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.98 %	21.75 % 20.69 %	2.78 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5747	4653 4416	1353 1206	179 125	75.23 % 76.84 %	21.88 % 20.98 %	2.89 % 2.18 %
Elektronics	5641 5801	4262 4514	1208 1154	171 133	75.55 % 77.81 %	21.41 % 19.89 %	3.03 % 2.29 %
Entertainment	5966 5782	4517 4434	1290 1221	159 127	75.71 % 76.69 %	21.62 % 21.12 %	2.67 % 2.20 %
Cosmetics & Beauty	5704 5778	4340 4453	1214 1198	150 127	76.09 % 77.07 %	21.28 % 20.73 %	2.63 % 2.20 %
Food & Drink	6036 6016	4522 4623	1336 1247	178 146	74.92 % 76.85 %	22.13 % 20.73 %	2.95 % 2.43 %
Home & Garden	5952 5763	4433 4430	1355 1194	164 139	74.48 % 76.87 %	22.77 % 20.72 %	2.76 % 2.41 %
Finance	5847 5662	4638 4542	1058 988	151 132	79.32 % 80.22 %	18.09 % 17.45 %	2.58 % 2.33 %
Health	5799 5989	4532 4795	1110 1039	157 155	78.15 % 80.06 %	19.14 % 17.35 %	2.71 % 2.59 %
Pets	5771 6008	4334 4556	1284 1305	153 147	75.10 % 75.83 %	22.25 % 21.72 %	2.65 % 2.45 %
Sport & Fitness	5974 5882	4502 4509	1302 1248	170 125	75.36 % 76.66 %	21.79 % 21.22 %	2.85 % 2.13 %
Job & Career	5898 5853	4328 4377	1403 1341	167 135	73.38 % 74.78 %	23.79 % 22.91 %	2.83 % 2.31 %
Dating	6064 6038	4326 4379	1578 1524	160 135	71.34 % 72.52 %	26.02 % 25.24 %	2.64 % 2.24 %
Other	6168 5870	4728 4621	1261 1101	179 148	76.65 % 78.72 %	20.44 % 18.76 %	2.90 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5432	4156 3937	1400 1354	158 141	72.73 % 72.48 %	24.50 % 24.93 %	2.77 % 2.60 %
Outlook Mail	5494 5326	4066 4011	1273 1193	155 122	74.01 % 75.31 %	23.17 % 22.40 %	2.82 % 2.29 %
Yahoo Mail	5514 5741	4084 4359	1272 1248	158 134	74.07 % 75.93 %	23.07 % 21.74 %	2.87 % 2.33 %
AOL Mail	5520 5571	4135 4228	1240 1217	145 126	74.91 % 75.89 %	22.46 % 21.85 %	2.63 % 2.26 %
Mail.com	5466 5561	4168 4327	1150 1105	148 129	76.25 % 77.81 %	21.04 % 19.87 %	2.71 % 2.32 %
Yandex Mail	5488 5248	4136 4024	1215 1112	137 112	75.36 % 76.68 %	22.14 % 21.19 %	2.50 % 2.13 %
GMX Mail	5433 5406	4019 4057	1266 1221	148 128	73.97 % 75.05 %	23.30 % 22.59 %	2.72 % 2.37 %
Zoho Mail	5493 5472	4196 4281	1142 1073	155 118	76.39 % 78.23 %	20.79 % 19.61 %	2.82 % 2.16 %
ProtonMail	5582 5282	4346 4144	1080 1010	156 128	77.86 % 78.46 %	19.35 % 19.12 %	2.79 % 2.42 %
Custom Mail	5204 5386	4064 4303	991 960	149 123	78.09 % 79.89 %	19.04 % 17.82 %	2.86 % 2.28 %
iCloud Mail	5619 5516	4011 4036	1444 1351	164 129	71.38 % 73.17 %	25.70 % 24.49 %	2.92 % 2.34 %
Tuta	5664 5279	4405 4193	1097 961	162 125	77.77 % 79.43 %	19.37 % 18.20 %	2.86 % 2.37 %
Juno.com	5290 5556	4060 4457	1079 972	151 127	76.75 % 80.22 %	20.40 % 17.49 %	2.85 % 2.29 %
Mailfence	5524 5413	4269 4292	1103 989	152 132	77.28 % 79.29 %	19.97 % 18.27 %	2.75 % 2.44 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.