Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.700	49.732 50.869	14.713 13.378	1.825 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.43 %	22.20 % 20.36 %	2.75 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 4986	3853 3826	1166 1050	142 110	74.66 % 76.73 %	22.59 % 21.06 %	2.75 % 2.21 %
Elektronics	4919 5025	3684 3942	1096 976	139 107	74.89 % 78.45 %	22.28 % 19.42 %	2.83 % 2.13 %
Entertainment	5074 5037	3837 3877	1108 1056	129 104	75.62 % 76.97 %	21.84 % 20.96 %	2.54 % 2.06 %
Cosmetics & Beauty	5010 4901	3781 3811	1100 982	129 108	75.47 % 77.76 %	21.96 % 20.04 %	2.57 % 2.20 %
Food & Drink	5249 5093	3892 3945	1211 1031	146 117	74.15 % 77.46 %	23.07 % 20.24 %	2.78 % 2.30 %
Home & Garden	5026 5017	3721 3868	1161 1033	144 116	74.04 % 77.10 %	23.10 % 20.59 %	2.87 % 2.31 %
Finance	5013 5013	3974 4028	907 875	132 110	79.27 % 80.35 %	18.09 % 17.45 %	2.63 % 2.19 %
Health	5091 5187	4000 4192	958 871	133 124	78.57 % 80.82 %	18.82 % 16.79 %	2.61 % 2.39 %
Pets	5099 5250	3796 4012	1160 1121	143 117	74.45 % 76.42 %	22.75 % 21.35 %	2.80 % 2.23 %
Sport & Fitness	5198 5096	3885 3913	1168 1077	145 106	74.74 % 76.79 %	22.47 % 21.13 %	2.79 % 2.08 %
Job & Career	5173 4881	3762 3657	1267 1111	144 113	72.72 % 74.92 %	24.49 % 22.76 %	2.78 % 2.32 %
Dating	5160 5203	3657 3839	1357 1262	146 102	70.87 % 73.78 %	26.30 % 24.26 %	2.83 % 1.96 %
Other	5097 5011	3890 3959	1054 933	153 119	76.32 % 79.01 %	20.68 % 18.62 %	3.00 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4541	3466 3337	1250 1092	137 112	71.42 % 73.49 %	25.76 % 24.05 %	2.82 % 2.47 %
Outlook Mail	4676 4712	3438 3569	1110 1047	128 96	73.52 % 75.74 %	23.74 % 22.22 %	2.74 % 2.04 %
Yahoo Mail	4671 4775	3475 3655	1060 1016	136 104	74.40 % 76.54 %	22.69 % 21.28 %	2.91 % 2.18 %
AOL Mail	4862 4783	3626 3644	1105 1036	131 103	74.58 % 76.19 %	22.73 % 21.66 %	2.69 % 2.15 %
Mail.com	4623 4713	3525 3678	976 939	122 96	76.25 % 78.04 %	21.11 % 19.92 %	2.64 % 2.04 %
Yandex Mail	4795 4520	3572 3477	1101 946	122 97	74.49 % 76.92 %	22.96 % 20.93 %	2.54 % 2.15 %
GMX Mail	4634 4751	3410 3620	1098 1029	126 102	73.59 % 76.19 %	23.69 % 21.66 %	2.72 % 2.15 %
Zoho Mail	4727 4699	3577 3707	1021 903	129 89	75.67 % 78.89 %	21.60 % 19.22 %	2.73 % 1.89 %
ProtonMail	4841 4550	3750 3571	958 874	133 105	77.46 % 78.48 %	19.79 % 19.21 %	2.75 % 2.31 %
Custom Mail	4458 4673	3464 3734	878 830	116 109	77.70 % 79.91 %	19.69 % 17.76 %	2.60 % 2.33 %
iCloud Mail	4921 4755	3505 3497	1269 1153	147 105	71.23 % 73.54 %	25.79 % 24.25 %	2.99 % 2.21 %
Tuta	4834 4640	3701 3706	992 822	141 112	76.56 % 79.87 %	20.52 % 17.72 %	2.92 % 2.41 %
Juno.com	4628 4835	3560 3900	937 825	131 110	76.92 % 80.66 %	20.25 % 17.06 %	2.83 % 2.28 %
Mailfence	4747 4753	3663 3774	958 866	126 113	77.16 % 79.40 %	20.18 % 18.22 %	2.65 % 2.38 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.