Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.507	58.531 58.466	16.313 16.143	1.952 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.42 %	21.24 % 21.10 %	2.54 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5828	4639 4459	1298 1234	159 135	76.10 % 76.51 %	21.29 % 21.17 %	2.61 % 2.32 %
Elektronics	5759 6039	4393 4648	1211 1243	155 148	76.28 % 76.97 %	21.03 % 20.58 %	2.69 % 2.45 %
Entertainment	5912 5667	4526 4323	1239 1210	147 134	76.56 % 76.28 %	20.96 % 21.35 %	2.49 % 2.36 %
Cosmetics & Beauty	5686 5844	4358 4449	1187 1258	141 137	76.64 % 76.13 %	20.88 % 21.53 %	2.48 % 2.34 %
Food & Drink	5971 5969	4533 4549	1272 1266	166 154	75.92 % 76.21 %	21.30 % 21.21 %	2.78 % 2.58 %
Home & Garden	5924 5808	4444 4434	1327 1229	153 145	75.02 % 76.34 %	22.40 % 21.16 %	2.58 % 2.50 %
Finance	5801 5732	4612 4565	1048 1028	141 139	79.50 % 79.64 %	18.07 % 17.93 %	2.43 % 2.42 %
Health	5676 6068	4496 4846	1041 1060	139 162	79.21 % 79.86 %	18.34 % 17.47 %	2.45 % 2.67 %
Pets	5863 6016	4473 4543	1244 1317	146 156	76.29 % 75.52 %	21.22 % 21.89 %	2.49 % 2.59 %
Sport & Fitness	5981 5813	4518 4425	1311 1245	152 143	75.54 % 76.12 %	21.92 % 21.42 %	2.54 % 2.46 %
Job & Career	5911 5966	4393 4423	1366 1395	152 148	74.32 % 74.14 %	23.11 % 23.38 %	2.57 % 2.48 %
Dating	6055 5962	4357 4284	1553 1533	145 145	71.96 % 71.86 %	25.65 % 25.71 %	2.39 % 2.43 %
Other	6161 5795	4789 4518	1216 1125	156 152	77.73 % 77.96 %	19.74 % 19.41 %	2.53 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5459	4008 3946	1360 1370	139 143	72.78 % 72.28 %	24.70 % 25.10 %	2.52 % 2.62 %
Outlook Mail	5624 5338	4190 3974	1294 1241	140 123	74.50 % 74.45 %	23.01 % 23.25 %	2.49 % 2.30 %
Yahoo Mail	5392 5905	4028 4446	1222 1315	142 144	74.70 % 75.29 %	22.66 % 22.27 %	2.63 % 2.44 %
AOL Mail	5396 5436	4057 4096	1210 1209	129 131	75.19 % 75.35 %	22.42 % 22.24 %	2.39 % 2.41 %
Mail.com	5505 5644	4255 4345	1113 1161	137 138	77.29 % 76.98 %	20.22 % 20.57 %	2.49 % 2.45 %
Yandex Mail	5633 5267	4298 4000	1205 1147	130 120	76.30 % 75.94 %	21.39 % 21.78 %	2.31 % 2.28 %
GMX Mail	5505 5525	4118 4122	1255 1265	132 138	74.80 % 74.61 %	22.80 % 22.90 %	2.40 % 2.50 %
Zoho Mail	5405 5450	4188 4229	1074 1080	143 141	77.48 % 77.60 %	19.87 % 19.82 %	2.65 % 2.59 %
ProtonMail	5571 5357	4377 4211	1049 1012	145 134	78.57 % 78.61 %	18.83 % 18.89 %	2.60 % 2.50 %
Custom Mail	5241 5277	4131 4191	966 954	144 132	78.82 % 79.42 %	18.43 % 18.08 %	2.75 % 2.50 %
iCloud Mail	5680 5489	4096 4015	1434 1328	150 146	72.11 % 73.15 %	25.25 % 24.19 %	2.64 % 2.66 %
Tuta	5624 5283	4448 4142	1024 1011	152 130	79.09 % 78.40 %	18.21 % 19.14 %	2.70 % 2.46 %
Juno.com	5360 5506	4161 4365	1066 1009	133 132	77.63 % 79.28 %	19.89 % 18.33 %	2.48 % 2.40 %
Mailfence	5353 5571	4176 4384	1041 1041	136 146	78.01 % 78.69 %	19.45 % 18.69 %	2.54 % 2.62 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.