Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.660 76.317	58.836 58.417	15.978 16.122	1.846 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.55 %	20.84 % 21.13 %	2.41 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5917 5759	4510 4399	1258 1231	149 129	76.22 % 76.38 %	21.26 % 21.38 %	2.52 % 2.24 %
Elektronics	5909 5987	4546 4618	1212 1228	151 141	76.93 % 77.13 %	20.51 % 20.51 %	2.56 % 2.36 %
Entertainment	5926 5705	4538 4350	1244 1225	144 130	76.58 % 76.25 %	20.99 % 21.47 %	2.43 % 2.28 %
Cosmetics & Beauty	5802 5801	4486 4416	1178 1253	138 132	77.32 % 76.12 %	20.30 % 21.60 %	2.38 % 2.28 %
Food & Drink	5980 5993	4579 4578	1243 1270	158 145	76.57 % 76.39 %	20.79 % 21.19 %	2.64 % 2.42 %
Home & Garden	5907 5838	4456 4482	1308 1223	143 133	75.44 % 76.77 %	22.14 % 20.95 %	2.42 % 2.28 %
Finance	5841 5546	4672 4457	1038 968	131 121	79.99 % 80.36 %	17.77 % 17.45 %	2.24 % 2.18 %
Health	5657 6076	4508 4856	1017 1069	132 151	79.69 % 79.92 %	17.98 % 17.59 %	2.33 % 2.49 %
Pets	5830 6015	4460 4559	1235 1312	135 144	76.50 % 75.79 %	21.18 % 21.81 %	2.32 % 2.39 %
Sport & Fitness	5961 5788	4542 4417	1278 1236	141 135	76.20 % 76.31 %	21.44 % 21.35 %	2.37 % 2.33 %
Job & Career	5839 6033	4386 4488	1313 1407	140 138	75.12 % 74.39 %	22.49 % 23.32 %	2.40 % 2.29 %
Dating	6056 6032	4410 4316	1508 1576	138 140	72.82 % 71.55 %	24.90 % 26.13 %	2.28 % 2.32 %
Other	6035 5744	4743 4481	1146 1124	146 139	78.59 % 78.01 %	18.99 % 19.57 %	2.42 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5435	4008 3926	1328 1378	131 131	73.31 % 72.24 %	24.29 % 25.35 %	2.40 % 2.41 %
Outlook Mail	5577 5458	4175 4093	1269 1252	133 113	74.86 % 74.99 %	22.75 % 22.94 %	2.38 % 2.07 %
Yahoo Mail	5411 5693	4091 4265	1187 1295	133 133	75.61 % 74.92 %	21.94 % 22.75 %	2.46 % 2.34 %
AOL Mail	5339 5472	4038 4130	1181 1215	120 127	75.63 % 75.48 %	22.12 % 22.20 %	2.25 % 2.32 %
Mail.com	5498 5610	4270 4339	1102 1140	126 131	77.66 % 77.34 %	20.04 % 20.32 %	2.29 % 2.34 %
Yandex Mail	5591 5237	4294 3993	1173 1139	124 105	76.80 % 76.25 %	20.98 % 21.75 %	2.22 % 2.00 %
GMX Mail	5506 5568	4150 4176	1231 1264	125 128	75.37 % 75.00 %	22.36 % 22.70 %	2.27 % 2.30 %
Zoho Mail	5437 5406	4246 4191	1058 1080	133 135	78.09 % 77.52 %	19.46 % 19.98 %	2.45 % 2.50 %
ProtonMail	5602 5386	4433 4259	1028 996	141 131	79.13 % 79.08 %	18.35 % 18.49 %	2.52 % 2.43 %
Custom Mail	5239 5249	4162 4188	939 943	138 118	79.44 % 79.79 %	17.92 % 17.97 %	2.63 % 2.25 %
iCloud Mail	5718 5507	4161 4018	1415 1347	142 142	72.77 % 72.96 %	24.75 % 24.46 %	2.48 % 2.58 %
Tuta	5482 5269	4357 4132	983 1014	142 123	79.48 % 78.42 %	17.93 % 19.24 %	2.59 % 2.33 %
Juno.com	5379 5456	4209 4291	1042 1044	128 121	78.25 % 78.65 %	19.37 % 19.13 %	2.38 % 2.22 %
Mailfence	5414 5571	4242 4416	1042 1015	130 140	78.35 % 79.27 %	19.25 % 18.22 %	2.40 % 2.51 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.