Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 64.221	51.232 52.236	12.207 11.235	1.447 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 81.34 %	18.94 % 17.49 %	2.24 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4948	3818 4000	949 875	104 96	78.92 % 80.84 %	19.62 % 17.68 %	2.15 % 1.94 %
Elektronics	5000 4767	3966 3908	937 803	111 84	79.32 % 81.98 %	18.74 % 16.84 %	2.22 % 1.76 %
Entertainment	4804 4801	3820 3896	908 843	104 88	79.52 % 81.15 %	18.90 % 17.56 %	2.16 % 1.83 %
Cosmetics & Beauty	5054 4762	4039 3897	942 813	106 88	79.92 % 81.84 %	18.64 % 17.07 %	2.10 % 1.85 %
Food & Drink	5071 4908	4017 3987	974 880	117 92	79.22 % 81.23 %	19.21 % 17.93 %	2.31 % 1.87 %
Home & Garden	5106 4970	4034 4027	997 880	117 93	79.01 % 81.03 %	19.53 % 17.71 %	2.29 % 1.87 %
Finance	4930 5054	4057 4233	795 764	110 93	82.29 % 83.76 %	16.13 % 15.12 %	2.23 % 1.84 %
Health	4996 5160	4104 4324	815 778	108 94	82.15 % 83.80 %	16.31 % 15.08 %	2.16 % 1.82 %
Pets	4837 5111	3817 4107	954 942	113 90	78.91 % 80.36 %	19.72 % 18.43 %	2.34 % 1.76 %
Sport & Fitness	4943 5079	3899 4098	961 916	111 92	78.88 % 80.69 %	19.44 % 18.04 %	2.25 % 1.81 %
Job & Career	5131 4919	4005 3914	1041 949	112 94	78.05 % 79.57 %	20.29 % 19.29 %	2.18 % 1.91 %
Dating	4758 4837	3634 3808	1053 976	110 76	76.38 % 78.73 %	22.13 % 20.18 %	2.31 % 1.57 %
Other	4988 4905	4022 4037	881 816	124 92	80.63 % 82.30 %	17.66 % 16.64 %	2.49 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4596	3677 3645	998 907	103 88	77.25 % 79.31 %	20.97 % 19.73 %	2.16 % 1.91 %
Outlook Mail	4626 4930	3627 3947	927 908	104 87	78.40 % 80.06 %	20.04 % 18.42 %	2.25 % 1.76 %
Yahoo Mail	4532 4660	3628 3761	831 842	101 83	80.05 % 80.71 %	18.34 % 18.07 %	2.23 % 1.78 %
AOL Mail	4780 4836	3790 3904	923 893	101 85	79.29 % 80.73 %	19.31 % 18.47 %	2.11 % 1.76 %
Mail.com	4596 4772	3690 3915	839 813	100 78	80.29 % 82.04 %	18.26 % 17.04 %	2.18 % 1.63 %
Yandex Mail	4673 4579	3696 3732	917 804	111 80	79.09 % 81.50 %	19.62 % 17.56 %	2.38 % 1.75 %
GMX Mail	4736 4742	3738 3829	914 852	109 90	78.93 % 80.75 %	19.30 % 17.97 %	2.30 % 1.90 %
Zoho Mail	4798 4617	3835 3788	896 784	107 78	79.93 % 82.04 %	18.67 % 16.98 %	2.23 % 1.69 %
ProtonMail	4839 4548	3916 3748	831 748	107 89	80.93 % 82.41 %	17.17 % 16.45 %	2.21 % 1.96 %
Custom Mail	4720 4592	3865 3825	801 710	101 85	81.89 % 83.30 %	16.97 % 15.46 %	2.14 % 1.85 %
iCloud Mail	4771 4740	3666 3726	1030 955	118 83	76.84 % 78.61 %	21.59 % 20.15 %	2.47 % 1.75 %
Tuta	4800 4574	3868 3807	871 725	115 88	80.58 % 83.23 %	18.15 % 15.85 %	2.40 % 1.92 %
Juno.com	4639 4790	3747 3997	802 726	100 93	80.77 % 83.44 %	17.29 % 15.16 %	2.16 % 1.94 %
Mailfence	3186 3245	2489 2612	627 568	70 65	78.12 % 80.49 %	19.68 % 17.50 %	2.20 % 2.00 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.