Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.918	49.987 51.754	14.393 12.850	1.661 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 78.51 %	21.79 % 19.49 %	2.52 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5006	3891 3892	1157 1017	128 97	75.17 % 77.75 %	22.35 % 20.32 %	2.47 % 1.94 %
Elektronics	4959 4972	3758 3952	1073 926	128 94	75.78 % 79.49 %	21.64 % 18.62 %	2.58 % 1.89 %
Entertainment	5013 5114	3809 3993	1089 1024	115 97	75.98 % 78.08 %	21.72 % 20.02 %	2.29 % 1.90 %
Cosmetics & Beauty	5082 4878	3884 3860	1083 919	115 99	76.43 % 79.13 %	21.31 % 18.84 %	2.26 % 2.03 %
Food & Drink	5138 5047	3866 3961	1142 983	130 103	75.24 % 78.48 %	22.23 % 19.48 %	2.53 % 2.04 %
Home & Garden	5077 5030	3810 3924	1135 1000	132 106	75.04 % 78.01 %	22.36 % 19.88 %	2.60 % 2.11 %
Finance	5091 5087	4065 4141	896 845	130 101	79.85 % 81.40 %	17.60 % 16.61 %	2.55 % 1.99 %
Health	5068 5242	4017 4295	926 833	125 114	79.26 % 81.93 %	18.27 % 15.89 %	2.47 % 2.17 %
Pets	5058 5249	3791 4084	1140 1065	127 100	74.95 % 77.81 %	22.54 % 20.29 %	2.51 % 1.91 %
Sport & Fitness	5116 5118	3846 3983	1137 1036	133 99	75.18 % 77.82 %	22.22 % 20.24 %	2.60 % 1.93 %
Job & Career	5150 4920	3767 3733	1254 1086	129 101	73.15 % 75.87 %	24.35 % 22.07 %	2.50 % 2.05 %
Dating	5017 5185	3560 3895	1324 1199	133 91	70.96 % 75.12 %	26.39 % 23.12 %	2.65 % 1.76 %
Other	5096 5070	3923 4041	1037 917	136 112	76.98 % 79.70 %	20.35 % 18.09 %	2.67 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4574	3514 3413	1235 1063	121 98	72.16 % 74.62 %	25.36 % 23.24 %	2.48 % 2.14 %
Outlook Mail	4676 4751	3471 3647	1085 1018	120 86	74.23 % 76.76 %	23.20 % 21.43 %	2.57 % 1.81 %
Yahoo Mail	4648 4783	3511 3724	1016 963	121 96	75.54 % 77.86 %	21.86 % 20.13 %	2.60 % 2.01 %
AOL Mail	4816 4888	3634 3789	1067 1005	115 94	75.46 % 77.52 %	22.16 % 20.56 %	2.39 % 1.92 %
Mail.com	4564 4735	3498 3750	956 902	110 83	76.64 % 79.20 %	20.95 % 19.05 %	2.41 % 1.75 %
Yandex Mail	4786 4625	3583 3626	1090 906	113 93	74.86 % 78.40 %	22.77 % 19.59 %	2.36 % 2.01 %
GMX Mail	4640 4740	3440 3654	1080 987	120 99	74.14 % 77.09 %	23.28 % 20.82 %	2.59 % 2.09 %
Zoho Mail	4693 4646	3563 3703	1013 864	117 79	75.92 % 79.70 %	21.59 % 18.60 %	2.49 % 1.70 %
ProtonMail	4856 4559	3783 3626	951 839	122 94	77.90 % 79.53 %	19.58 % 18.40 %	2.51 % 2.06 %
Custom Mail	4542 4571	3565 3700	868 774	109 97	78.49 % 80.95 %	19.11 % 16.93 %	2.40 % 2.12 %
iCloud Mail	4782 4710	3421 3519	1231 1100	130 91	71.54 % 74.71 %	25.74 % 23.35 %	2.72 % 1.93 %
Tuta	4850 4704	3751 3810	968 793	131 101	77.34 % 80.99 %	19.96 % 16.86 %	2.70 % 2.15 %
Juno.com	4636 4861	3609 3974	908 786	119 101	77.85 % 81.75 %	19.59 % 16.17 %	2.57 % 2.08 %
Mailfence	4682 4771	3644 3819	925 850	113 102	77.83 % 80.05 %	19.76 % 17.82 %	2.41 % 2.14 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.