HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.585	50.685 50.859	13.324 13.328	1.463 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.55 %	20.35 % 20.32 %	2.23 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5102	3776 3954	1012 1051	107 97	77.14 % 77.50 %	20.67 % 20.60 %	2.19 % 1.90 %
Elektronics	4936 5004	3863 3933	964 960	109 111	78.26 % 78.60 %	19.53 % 19.18 %	2.21 % 2.22 %
Entertainment	5054 5114	3903 3952	1046 1052	105 110	77.23 % 77.28 %	20.70 % 20.57 %	2.08 % 2.15 %
Cosmetics & Beauty	4988 5193	3870 4054	1010 1044	108 95	77.59 % 78.07 %	20.25 % 20.10 %	2.17 % 1.83 %
Food & Drink	5071 5120	3918 3962	1036 1047	117 111	77.26 % 77.38 %	20.43 % 20.45 %	2.31 % 2.17 %
Home & Garden	5056 5178	3891 4016	1046 1048	119 114	76.96 % 77.56 %	20.69 % 20.24 %	2.35 % 2.20 %
Finance	4956 4873	3977 3945	869 822	110 106	80.25 % 80.96 %	17.53 % 16.87 %	2.22 % 2.18 %
Health	5162 5002	4162 4047	873 849	127 106	80.63 % 80.91 %	16.91 % 16.97 %	2.46 % 2.12 %
Pets	5158 4977	3933 3838	1102 1030	123 109	76.25 % 77.11 %	21.36 % 20.70 %	2.38 % 2.19 %
Sport & Fitness	5076 4963	3909 3806	1065 1048	102 109	77.01 % 76.69 %	20.98 % 21.12 %	2.01 % 2.20 %
Job & Career	4884 4852	3672 3636	1100 1105	112 111	75.18 % 74.94 %	22.52 % 22.77 %	2.29 % 2.29 %
Dating	5216 5111	3849 3738	1263 1255	104 118	73.79 % 73.14 %	24.21 % 24.55 %	1.99 % 2.31 %
Other	5020 5096	3962 3978	938 1017	120 101	78.92 % 78.06 %	18.69 % 19.96 %	2.39 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4790	3380 3553	1111 1132	113 105	73.41 % 74.18 %	24.13 % 23.63 %	2.45 % 2.19 %
Outlook Mail	4670 4743	3530 3572	1042 1057	98 114	75.59 % 75.31 %	22.31 % 22.29 %	2.10 % 2.40 %
Yahoo Mail	4833 4586	3698 3496	1029 988	106 102	76.52 % 76.23 %	21.29 % 21.54 %	2.19 % 2.22 %
AOL Mail	4796 4706	3648 3619	1041 993	107 94	76.06 % 76.90 %	21.71 % 21.10 %	2.23 % 2.00 %
Mail.com	4642 4620	3626 3672	919 847	97 101	78.11 % 79.48 %	19.80 % 18.33 %	2.09 % 2.19 %
Yandex Mail	4476 4748	3445 3617	935 1036	96 95	76.97 % 76.18 %	20.89 % 21.82 %	2.14 % 2.00 %
GMX Mail	4705 4482	3593 3378	1010 1013	102 91	76.37 % 75.37 %	21.47 % 22.60 %	2.17 % 2.03 %
Zoho Mail	4616 4559	3636 3589	890 879	90 91	78.77 % 78.72 %	19.28 % 19.28 %	1.95 % 2.00 %
ProtonMail	4477 4650	3518 3662	852 890	107 98	78.58 % 78.75 %	19.03 % 19.14 %	2.39 % 2.11 %
Custom Mail	4604 4701	3686 3760	813 845	105 96	80.06 % 79.98 %	17.66 % 17.97 %	2.28 % 2.04 %
iCloud Mail	4827 4800	3553 3568	1168 1131	106 101	73.61 % 74.33 %	24.20 % 23.56 %	2.20 % 2.10 %
Tuta	4676 4661	3733 3727	831 835	112 99	79.83 % 79.96 %	17.77 % 17.91 %	2.40 % 2.12 %
Juno.com	4780 4723	3858 3786	813 837	109 100	80.71 % 80.16 %	17.01 % 17.72 %	2.28 % 2.12 %
Mailfence	4766 4816	3781 3860	870 845	115 111	79.33 % 80.15 %	18.25 % 17.55 %	2.41 % 2.30 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.