HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.698	50.039 50.460	13.466 13.735	1.562 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.81 %	20.70 % 20.91 %	2.40 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5166	3726 3985	1029 1073	108 108	76.62 % 77.14 %	21.16 % 20.77 %	2.22 % 2.09 %
Elektronics	4968 4926	3866 3823	984 990	118 113	77.82 % 77.61 %	19.81 % 20.10 %	2.38 % 2.29 %
Entertainment	5025 5061	3859 3874	1051 1068	115 119	76.80 % 76.55 %	20.92 % 21.10 %	2.29 % 2.35 %
Cosmetics & Beauty	4922 5149	3796 3971	1014 1068	112 110	77.12 % 77.12 %	20.60 % 20.74 %	2.28 % 2.14 %
Food & Drink	5133 5103	3927 3929	1076 1060	130 114	76.50 % 76.99 %	20.96 % 20.77 %	2.53 % 2.23 %
Home & Garden	4925 5195	3779 3997	1026 1077	120 121	76.73 % 76.94 %	20.83 % 20.73 %	2.44 % 2.33 %
Finance	4894 4834	3902 3876	874 848	118 110	79.73 % 80.18 %	17.86 % 17.54 %	2.41 % 2.28 %
Health	5098 5070	4068 4071	892 886	138 113	79.80 % 80.30 %	17.50 % 17.48 %	2.71 % 2.23 %
Pets	5109 5034	3877 3824	1101 1091	131 119	75.89 % 75.96 %	21.55 % 21.67 %	2.56 % 2.36 %
Sport & Fitness	5042 4968	3872 3760	1062 1092	108 116	76.79 % 75.68 %	21.06 % 21.98 %	2.14 % 2.33 %
Job & Career	4978 5044	3726 3729	1132 1189	120 126	74.85 % 73.93 %	22.74 % 23.57 %	2.41 % 2.50 %
Dating	5182 5037	3766 3653	1299 1262	117 122	72.67 % 72.52 %	25.07 % 25.05 %	2.26 % 2.42 %
Other	4928 5111	3875 3968	926 1031	127 112	78.63 % 77.64 %	18.79 % 20.17 %	2.58 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4826	3360 3540	1157 1172	122 114	72.43 % 73.35 %	24.94 % 24.29 %	2.63 % 2.36 %
Outlook Mail	4580 4746	3447 3532	1028 1097	105 117	75.26 % 74.42 %	22.45 % 23.11 %	2.29 % 2.47 %
Yahoo Mail	4883 4525	3709 3415	1056 1005	118 105	75.96 % 75.47 %	21.63 % 22.21 %	2.42 % 2.32 %
AOL Mail	4767 4742	3606 3626	1048 1012	113 104	75.65 % 76.47 %	21.98 % 21.34 %	2.37 % 2.19 %
Mail.com	4606 4707	3563 3690	935 910	108 107	77.36 % 78.39 %	20.30 % 19.33 %	2.34 % 2.27 %
Yandex Mail	4460 4680	3411 3532	948 1047	101 101	76.48 % 75.47 %	21.26 % 22.37 %	2.26 % 2.16 %
GMX Mail	4616 4495	3478 3358	1027 1037	111 100	75.35 % 74.71 %	22.25 % 23.07 %	2.40 % 2.22 %
Zoho Mail	4667 4548	3640 3554	926 892	101 102	77.99 % 78.14 %	19.84 % 19.61 %	2.16 % 2.24 %
ProtonMail	4559 4720	3577 3672	868 942	114 106	78.46 % 77.80 %	19.04 % 19.96 %	2.50 % 2.25 %
Custom Mail	4572 4727	3645 3759	819 864	108 104	79.72 % 79.52 %	17.91 % 18.28 %	2.36 % 2.20 %
iCloud Mail	4699 4782	3437 3530	1149 1143	113 109	73.14 % 73.82 %	24.45 % 23.90 %	2.40 % 2.28 %
Tuta	4599 4700	3659 3731	826 865	114 104	79.56 % 79.38 %	17.96 % 18.40 %	2.48 % 2.21 %
Juno.com	4774 4660	3832 3702	826 852	116 106	80.27 % 79.44 %	17.30 % 18.28 %	2.43 % 2.27 %
Mailfence	4646 4840	3675 3819	853 897	118 124	79.10 % 78.90 %	18.36 % 18.53 %	2.54 % 2.56 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.