HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.516	50.869 50.861	13.378 13.251	1.453 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.63 %	20.36 % 20.23 %	2.21 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5148	3826 3986	1050 1065	110 97	76.73 % 77.43 %	21.06 % 20.69 %	2.21 % 1.88 %
Elektronics	5025 5023	3942 3955	976 955	107 113	78.45 % 78.74 %	19.42 % 19.01 %	2.13 % 2.25 %
Entertainment	5037 5012	3877 3861	1056 1043	104 108	76.97 % 77.04 %	20.96 % 20.81 %	2.06 % 2.15 %
Cosmetics & Beauty	4901 5089	3811 3997	982 1001	108 91	77.76 % 78.54 %	20.04 % 19.67 %	2.20 % 1.79 %
Food & Drink	5093 5100	3945 3943	1031 1046	117 111	77.46 % 77.31 %	20.24 % 20.51 %	2.30 % 2.18 %
Home & Garden	5017 5057	3868 3945	1033 1002	116 110	77.10 % 78.01 %	20.59 % 19.81 %	2.31 % 2.18 %
Finance	5013 4936	4028 3985	875 841	110 110	80.35 % 80.73 %	17.45 % 17.04 %	2.19 % 2.23 %
Health	5187 5044	4192 4082	871 852	124 110	80.82 % 80.93 %	16.79 % 16.89 %	2.39 % 2.18 %
Pets	5250 5030	4012 3883	1121 1036	117 111	76.42 % 77.20 %	21.35 % 20.60 %	2.23 % 2.21 %
Sport & Fitness	5096 4989	3913 3831	1077 1047	106 111	76.79 % 76.79 %	21.13 % 20.99 %	2.08 % 2.22 %
Job & Career	4881 4890	3657 3653	1111 1123	113 114	74.92 % 74.70 %	22.76 % 22.97 %	2.32 % 2.33 %
Dating	5203 5069	3839 3717	1262 1236	102 116	73.78 % 73.33 %	24.26 % 24.38 %	1.96 % 2.29 %
Other	5011 5129	3959 4023	933 1004	119 102	79.01 % 78.44 %	18.62 % 19.57 %	2.37 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4756	3337 3531	1092 1118	112 107	73.49 % 74.24 %	24.05 % 23.51 %	2.47 % 2.25 %
Outlook Mail	4712 4617	3569 3495	1047 1011	96 111	75.74 % 75.70 %	22.22 % 21.90 %	2.04 % 2.40 %
Yahoo Mail	4775 4706	3655 3592	1016 1009	104 105	76.54 % 76.33 %	21.28 % 21.44 %	2.18 % 2.23 %
AOL Mail	4783 4710	3644 3632	1036 981	103 97	76.19 % 77.11 %	21.66 % 20.83 %	2.15 % 2.06 %
Mail.com	4713 4711	3678 3718	939 887	96 106	78.04 % 78.92 %	19.92 % 18.83 %	2.04 % 2.25 %
Yandex Mail	4520 4722	3477 3640	946 989	97 93	76.92 % 77.09 %	20.93 % 20.94 %	2.15 % 1.97 %
GMX Mail	4751 4461	3620 3346	1029 1023	102 92	76.19 % 75.01 %	21.66 % 22.93 %	2.15 % 2.06 %
Zoho Mail	4699 4565	3707 3599	903 875	89 91	78.89 % 78.84 %	19.22 % 19.17 %	1.89 % 1.99 %
ProtonMail	4550 4619	3571 3627	874 897	105 95	78.48 % 78.52 %	19.21 % 19.42 %	2.31 % 2.06 %
Custom Mail	4673 4714	3734 3763	830 853	109 98	79.91 % 79.83 %	17.76 % 18.10 %	2.33 % 2.08 %
iCloud Mail	4755 4785	3497 3561	1153 1123	105 101	73.54 % 74.42 %	24.25 % 23.47 %	2.21 % 2.11 %
Tuta	4640 4651	3706 3732	822 818	112 101	79.87 % 80.24 %	17.72 % 17.59 %	2.41 % 2.17 %
Juno.com	4835 4669	3900 3746	825 822	110 101	80.66 % 80.23 %	17.06 % 17.61 %	2.28 % 2.16 %
Mailfence	4753 4830	3774 3879	866 845	113 106	79.40 % 80.31 %	18.22 % 17.49 %	2.38 % 2.19 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.