HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.256	58.649 58.741	15.766 15.803	1.774 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 77.03 %	20.69 % 20.72 %	2.33 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5948	4416 4606	1206 1217	125 125	76.84 % 77.44 %	20.98 % 20.46 %	2.18 % 2.10 %
Elektronics	5801 5701	4514 4433	1154 1141	133 127	77.81 % 77.76 %	19.89 % 20.01 %	2.29 % 2.23 %
Entertainment	5782 5863	4434 4479	1221 1246	127 138	76.69 % 76.39 %	21.12 % 21.25 %	2.20 % 2.35 %
Cosmetics & Beauty	5778 6033	4453 4658	1198 1250	127 125	77.07 % 77.21 %	20.73 % 20.72 %	2.20 % 2.07 %
Food & Drink	6016 5901	4623 4545	1247 1226	146 130	76.85 % 77.02 %	20.73 % 20.78 %	2.43 % 2.20 %
Home & Garden	5763 5979	4430 4621	1194 1221	139 137	76.87 % 77.29 %	20.72 % 20.42 %	2.41 % 2.29 %
Finance	5662 5659	4542 4556	988 975	132 128	80.22 % 80.51 %	17.45 % 17.23 %	2.33 % 2.26 %
Health	5989 5857	4795 4713	1039 1016	155 128	80.06 % 80.47 %	17.35 % 17.35 %	2.59 % 2.19 %
Pets	6008 5843	4556 4462	1305 1246	147 135	75.83 % 76.36 %	21.72 % 21.32 %	2.45 % 2.31 %
Sport & Fitness	5882 5769	4509 4392	1248 1249	125 128	76.66 % 76.13 %	21.22 % 21.65 %	2.13 % 2.22 %
Job & Career	5853 5803	4377 4304	1341 1358	135 141	74.78 % 74.17 %	22.91 % 23.40 %	2.31 % 2.43 %
Dating	6038 5967	4379 4336	1524 1491	135 140	72.52 % 72.67 %	25.24 % 24.99 %	2.24 % 2.35 %
Other	5870 5933	4621 4636	1101 1167	148 130	78.72 % 78.14 %	18.76 % 19.67 %	2.52 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5555	3937 4081	1354 1346	141 128	72.48 % 73.47 %	24.93 % 24.23 %	2.60 % 2.30 %
Outlook Mail	5326 5486	4011 4103	1193 1253	122 130	75.31 % 74.79 %	22.40 % 22.84 %	2.29 % 2.37 %
Yahoo Mail	5741 5340	4359 4044	1248 1176	134 120	75.93 % 75.73 %	21.74 % 22.02 %	2.33 % 2.25 %
AOL Mail	5571 5514	4228 4235	1217 1159	126 120	75.89 % 76.80 %	21.85 % 21.02 %	2.26 % 2.18 %
Mail.com	5561 5482	4327 4310	1105 1055	129 117	77.81 % 78.62 %	19.87 % 19.24 %	2.32 % 2.13 %
Yandex Mail	5248 5429	4024 4109	1112 1204	112 116	76.68 % 75.69 %	21.19 % 22.18 %	2.13 % 2.14 %
GMX Mail	5406 5282	4057 3956	1221 1210	128 116	75.05 % 74.90 %	22.59 % 22.91 %	2.37 % 2.20 %
Zoho Mail	5472 5304	4281 4163	1073 1022	118 119	78.23 % 78.49 %	19.61 % 19.27 %	2.16 % 2.24 %
ProtonMail	5282 5418	4144 4235	1010 1062	128 121	78.46 % 78.17 %	19.12 % 19.60 %	2.42 % 2.23 %
Custom Mail	5386 5498	4303 4383	960 992	123 123	79.89 % 79.72 %	17.82 % 18.04 %	2.28 % 2.24 %
iCloud Mail	5516 5563	4036 4116	1351 1322	129 125	73.17 % 73.99 %	24.49 % 23.76 %	2.34 % 2.25 %
Tuta	5279 5434	4193 4315	961 999	125 120	79.43 % 79.41 %	18.20 % 18.38 %	2.37 % 2.21 %
Juno.com	5556 5417	4457 4315	972 982	127 120	80.22 % 79.66 %	17.49 % 18.13 %	2.29 % 2.22 %
Mailfence	5413 5534	4292 4376	989 1021	132 137	79.29 % 79.07 %	18.27 % 18.45 %	2.44 % 2.48 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.