HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 76.215	58.417 57.957	16.122 16.389	1.778 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 76.04 %	21.13 % 21.50 %	2.33 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 6076	4399 4627	1231 1305	129 144	76.38 % 76.15 %	21.38 % 21.48 %	2.24 % 2.37 %
Elektronics	5987 5741	4618 4424	1228 1185	141 132	77.13 % 77.06 %	20.51 % 20.64 %	2.36 % 2.30 %
Entertainment	5705 5813	4350 4380	1225 1288	130 145	76.25 % 75.35 %	21.47 % 22.16 %	2.28 % 2.49 %
Cosmetics & Beauty	5801 6061	4416 4607	1253 1302	132 152	76.12 % 76.01 %	21.60 % 21.48 %	2.28 % 2.51 %
Food & Drink	5993 5803	4578 4391	1270 1271	145 141	76.39 % 75.67 %	21.19 % 21.90 %	2.42 % 2.43 %
Home & Garden	5838 5774	4482 4370	1223 1265	133 139	76.77 % 75.68 %	20.95 % 21.91 %	2.28 % 2.41 %
Finance	5546 5808	4457 4616	968 1042	121 150	80.36 % 79.48 %	17.45 % 17.94 %	2.18 % 2.58 %
Health	6076 5663	4856 4489	1069 1037	151 137	79.92 % 79.27 %	17.59 % 18.31 %	2.49 % 2.42 %
Pets	6015 5910	4559 4484	1312 1284	144 142	75.79 % 75.87 %	21.81 % 21.73 %	2.39 % 2.40 %
Sport & Fitness	5788 5838	4417 4419	1236 1281	135 138	76.31 % 75.69 %	21.35 % 21.94 %	2.33 % 2.36 %
Job & Career	6033 5723	4488 4218	1407 1353	138 152	74.39 % 73.70 %	23.32 % 23.64 %	2.29 % 2.66 %
Dating	6032 6135	4316 4398	1576 1590	140 147	71.55 % 71.69 %	26.13 % 25.92 %	2.32 % 2.40 %
Other	5744 5870	4481 4534	1124 1186	139 150	78.01 % 77.24 %	19.57 % 20.20 %	2.42 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5542	3926 4004	1378 1396	131 142	72.24 % 72.25 %	25.35 % 25.19 %	2.41 % 2.56 %
Outlook Mail	5458 5592	4093 4124	1252 1339	113 129	74.99 % 73.75 %	22.94 % 23.94 %	2.07 % 2.31 %
Yahoo Mail	5693 5486	4265 4137	1295 1215	133 134	74.92 % 75.41 %	22.75 % 22.15 %	2.34 % 2.44 %
AOL Mail	5472 5570	4130 4212	1215 1214	127 144	75.48 % 75.62 %	22.20 % 21.80 %	2.32 % 2.59 %
Mail.com	5610 5533	4339 4282	1140 1120	131 131	77.34 % 77.39 %	20.32 % 20.24 %	2.34 % 2.37 %
Yandex Mail	5237 5422	3993 4063	1139 1224	105 135	76.25 % 74.94 %	21.75 % 22.57 %	2.00 % 2.49 %
GMX Mail	5568 5281	4176 3935	1264 1216	128 130	75.00 % 74.51 %	22.70 % 23.03 %	2.30 % 2.46 %
Zoho Mail	5406 5314	4191 4099	1080 1081	135 134	77.52 % 77.14 %	19.98 % 20.34 %	2.50 % 2.52 %
ProtonMail	5386 5424	4259 4192	996 1104	131 128	79.08 % 77.29 %	18.49 % 20.35 %	2.43 % 2.36 %
Custom Mail	5249 5552	4188 4396	943 1022	118 134	79.79 % 79.18 %	17.97 % 18.41 %	2.25 % 2.41 %
iCloud Mail	5507 5469	4018 3974	1347 1367	142 128	72.96 % 72.66 %	24.46 % 25.00 %	2.58 % 2.34 %
Tuta	5269 5324	4132 4181	1014 1015	123 128	78.42 % 78.53 %	19.24 % 19.06 %	2.33 % 2.40 %
Juno.com	5456 5371	4291 4216	1044 1027	121 128	78.65 % 78.50 %	19.13 % 19.12 %	2.22 % 2.38 %
Mailfence	5571 5335	4416 4142	1015 1049	140 144	79.27 % 77.64 %	18.22 % 19.66 %	2.51 % 2.70 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.