HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 64.214	52.236 50.260	11.235 12.859	1.172 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 78.27 %	17.49 % 20.03 %	1.82 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4951	4000 3874	875 1011	96 114	80.84 % 78.25 %	17.68 % 20.42 %	1.94 % 2.30 %
Elektronics	4767 5094	3908 4013	803 996	84 132	81.98 % 78.78 %	16.84 % 19.55 %	1.76 % 2.59 %
Entertainment	4801 4910	3896 3786	843 1022	88 121	81.15 % 77.11 %	17.56 % 20.81 %	1.83 % 2.46 %
Cosmetics & Beauty	4762 4874	3897 3881	813 942	88 105	81.84 % 79.63 %	17.07 % 19.33 %	1.85 % 2.15 %
Food & Drink	4908 4902	3987 3803	880 1023	92 129	81.23 % 77.58 %	17.93 % 20.87 %	1.87 % 2.63 %
Home & Garden	4970 4947	4027 3889	880 987	93 122	81.03 % 78.61 %	17.71 % 19.95 %	1.87 % 2.47 %
Finance	5054 4991	4233 4011	764 897	93 126	83.76 % 80.36 %	15.12 % 17.97 %	1.84 % 2.52 %
Health	5160 4860	4324 3908	778 863	94 118	83.80 % 80.41 %	15.08 % 17.76 %	1.82 % 2.43 %
Pets	5111 4958	4107 3891	942 989	90 120	80.36 % 78.48 %	18.43 % 19.95 %	1.76 % 2.42 %
Sport & Fitness	5079 4987	4098 3861	916 1040	92 122	80.69 % 77.42 %	18.04 % 20.85 %	1.81 % 2.45 %
Job & Career	4919 4687	3914 3577	949 995	94 122	79.57 % 76.32 %	19.29 % 21.23 %	1.91 % 2.60 %
Dating	4837 5023	3808 3798	976 1120	76 131	78.73 % 75.61 %	20.18 % 22.30 %	1.57 % 2.61 %
Other	4905 5030	4037 3968	816 974	92 117	82.30 % 78.89 %	16.64 % 19.36 %	1.88 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4777	3645 3629	907 1076	88 119	79.31 % 75.97 %	19.73 % 22.52 %	1.91 % 2.49 %
Outlook Mail	4930 4721	3947 3675	908 961	87 118	80.06 % 77.84 %	18.42 % 20.36 %	1.76 % 2.50 %
Yahoo Mail	4660 4661	3761 3585	842 967	83 113	80.71 % 76.91 %	18.07 % 20.75 %	1.78 % 2.42 %
AOL Mail	4836 4675	3904 3632	893 977	85 111	80.73 % 77.69 %	18.47 % 20.90 %	1.76 % 2.37 %
Mail.com	4772 4764	3915 3710	813 955	78 127	82.04 % 77.88 %	17.04 % 20.05 %	1.63 % 2.67 %
Yandex Mail	4579 4885	3732 3791	804 1023	80 121	81.50 % 77.60 %	17.56 % 20.94 %	1.75 % 2.48 %
GMX Mail	4742 4541	3829 3491	852 963	90 110	80.75 % 76.88 %	17.97 % 21.21 %	1.90 % 2.42 %
Zoho Mail	4617 4673	3788 3722	784 895	78 107	82.04 % 79.65 %	16.98 % 19.15 %	1.69 % 2.29 %
ProtonMail	4548 4783	3748 3795	748 900	89 113	82.41 % 79.34 %	16.45 % 18.82 %	1.96 % 2.36 %
Custom Mail	4592 4654	3825 3765	710 844	85 116	83.30 % 80.90 %	15.46 % 18.13 %	1.85 % 2.49 %
iCloud Mail	4740 4830	3726 3672	955 1054	83 119	78.61 % 76.02 %	20.15 % 21.82 %	1.75 % 2.46 %
Tuta	4574 4510	3807 3624	725 822	88 108	83.23 % 80.35 %	15.85 % 18.23 %	1.92 % 2.39 %
Juno.com	4790 4579	3997 3683	726 827	93 117	83.44 % 80.43 %	15.16 % 18.06 %	1.94 % 2.56 %
Mailfence	3245 3161	2612 2486	568 595	65 80	80.49 % 78.65 %	17.50 % 18.82 %	2.00 % 2.53 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.