HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.246	58.466 58.632	16.143 15.921	1.898 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 76.90 %	21.10 % 20.88 %	2.48 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 6048	4459 4661	1234 1256	135 131	76.51 % 77.07 %	21.17 % 20.77 %	2.32 % 2.17 %
Elektronics	6039 5818	4648 4526	1243 1167	148 125	76.97 % 77.79 %	20.58 % 20.06 %	2.45 % 2.15 %
Entertainment	5667 5749	4323 4396	1210 1224	134 129	76.28 % 76.47 %	21.35 % 21.29 %	2.36 % 2.24 %
Cosmetics & Beauty	5844 6089	4449 4680	1258 1273	137 136	76.13 % 76.86 %	21.53 % 20.91 %	2.34 % 2.23 %
Food & Drink	5969 5809	4549 4459	1266 1224	154 126	76.21 % 76.76 %	21.21 % 21.07 %	2.58 % 2.17 %
Home & Garden	5808 5785	4434 4444	1229 1218	145 123	76.34 % 76.82 %	21.16 % 21.05 %	2.50 % 2.13 %
Finance	5732 5829	4565 4682	1028 1011	139 136	79.64 % 80.32 %	17.93 % 17.34 %	2.42 % 2.33 %
Health	6068 5680	4846 4544	1060 1012	162 124	79.86 % 80.00 %	17.47 % 17.82 %	2.67 % 2.18 %
Pets	6016 5845	4543 4487	1317 1233	156 125	75.52 % 76.77 %	21.89 % 21.09 %	2.59 % 2.14 %
Sport & Fitness	5813 5893	4425 4522	1245 1243	143 128	76.12 % 76.74 %	21.42 % 21.09 %	2.46 % 2.17 %
Job & Career	5966 5760	4423 4272	1395 1350	148 138	74.14 % 74.17 %	23.38 % 23.44 %	2.48 % 2.40 %
Dating	5962 6089	4284 4399	1533 1552	145 138	71.86 % 72.25 %	25.71 % 25.49 %	2.43 % 2.27 %
Other	5795 5852	4518 4560	1125 1158	152 134	77.96 % 77.92 %	19.41 % 19.79 %	2.62 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5438	3946 3964	1370 1347	143 127	72.28 % 72.89 %	25.10 % 24.77 %	2.62 % 2.34 %
Outlook Mail	5338 5533	3974 4134	1241 1281	123 118	74.45 % 74.72 %	23.25 % 23.15 %	2.30 % 2.13 %
Yahoo Mail	5905 5511	4446 4194	1315 1189	144 128	75.29 % 76.10 %	22.27 % 21.58 %	2.44 % 2.32 %
AOL Mail	5436 5526	4096 4228	1209 1172	131 126	75.35 % 76.51 %	22.24 % 21.21 %	2.41 % 2.28 %
Mail.com	5644 5610	4345 4397	1161 1092	138 121	76.98 % 78.38 %	20.57 % 19.47 %	2.45 % 2.16 %
Yandex Mail	5267 5450	4000 4125	1147 1206	120 119	75.94 % 75.69 %	21.78 % 22.13 %	2.28 % 2.18 %
GMX Mail	5525 5265	4122 3953	1265 1193	138 119	74.61 % 75.08 %	22.90 % 22.66 %	2.50 % 2.26 %
Zoho Mail	5450 5341	4229 4177	1080 1041	141 123	77.60 % 78.21 %	19.82 % 19.49 %	2.59 % 2.30 %
ProtonMail	5357 5420	4211 4235	1012 1068	134 117	78.61 % 78.14 %	18.89 % 19.70 %	2.50 % 2.16 %
Custom Mail	5277 5529	4191 4413	954 994	132 122	79.42 % 79.82 %	18.08 % 17.98 %	2.50 % 2.21 %
iCloud Mail	5489 5548	4015 4073	1328 1355	146 120	73.15 % 73.41 %	24.19 % 24.42 %	2.66 % 2.16 %
Tuta	5283 5297	4142 4211	1011 976	130 110	78.40 % 79.50 %	19.14 % 18.43 %	2.46 % 2.08 %
Juno.com	5506 5392	4365 4287	1009 987	132 118	79.28 % 79.51 %	18.33 % 18.30 %	2.40 % 2.19 %
Mailfence	5571 5386	4384 4241	1041 1020	146 125	78.69 % 78.74 %	18.69 % 18.94 %	2.62 % 2.32 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.