HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 64.940	51.721 49.739	12.211 13.801	1.231 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 76.59 %	18.81 % 21.25 %	1.90 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5001	3887 3823	954 1069	95 115	78.99 % 76.44 %	19.39 % 21.38 %	1.93 % 2.30 %
Elektronics	4889 4986	3946 3852	868 1026	92 130	80.71 % 77.26 %	17.75 % 20.58 %	1.88 % 2.61 %
Entertainment	5035 5015	3990 3787	968 1116	94 133	79.25 % 75.51 %	19.23 % 22.25 %	1.87 % 2.65 %
Cosmetics & Beauty	4811 4970	3863 3874	877 1014	92 110	80.30 % 77.95 %	18.23 % 20.40 %	1.91 % 2.21 %
Food & Drink	5038 5016	4013 3815	960 1086	98 136	79.65 % 76.06 %	19.06 % 21.65 %	1.95 % 2.71 %
Home & Garden	5007 5056	3975 3884	951 1062	99 137	79.39 % 76.82 %	18.99 % 21.00 %	1.98 % 2.71 %
Finance	4972 5019	4096 3982	801 933	93 130	82.38 % 79.34 %	16.11 % 18.59 %	1.87 % 2.59 %
Health	5130 4975	4229 3958	824 912	104 127	82.44 % 79.56 %	16.06 % 18.33 %	2.03 % 2.55 %
Pets	5162 5071	4064 3878	1023 1089	95 130	78.73 % 76.47 %	19.82 % 21.48 %	1.84 % 2.56 %
Sport & Fitness	5037 5056	3977 3827	978 1131	91 129	78.96 % 75.69 %	19.42 % 22.37 %	1.81 % 2.55 %
Job & Career	4916 4751	3805 3524	1034 1104	94 128	77.40 % 74.17 %	21.03 % 23.24 %	1.91 % 2.69 %
Dating	5047 4977	3869 3644	1101 1211	85 138	76.66 % 73.22 %	21.81 % 24.33 %	1.68 % 2.77 %
Other	4955 5047	4007 3891	872 1048	99 120	80.87 % 77.10 %	17.60 % 20.76 %	2.00 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4841	3509 3583	1001 1164	95 126	76.67 % 74.01 %	21.87 % 24.04 %	2.08 % 2.60 %
Outlook Mail	4858 4679	3796 3527	971 1049	85 127	78.14 % 75.38 %	19.99 % 22.42 %	1.75 % 2.71 %
Yahoo Mail	4612 4682	3634 3524	909 1044	86 120	78.79 % 75.27 %	19.71 % 22.30 %	1.86 % 2.56 %
AOL Mail	4848 4652	3825 3532	962 1017	89 115	78.90 % 75.92 %	19.84 % 21.86 %	1.84 % 2.47 %
Mail.com	4734 4684	3815 3591	861 982	80 128	80.59 % 76.67 %	18.19 % 20.96 %	1.69 % 2.73 %
Yandex Mail	4565 4844	3649 3664	856 1078	85 119	79.93 % 75.64 %	18.75 % 22.25 %	1.86 % 2.46 %
GMX Mail	4689 4614	3692 3442	919 1074	91 117	78.74 % 74.60 %	19.60 % 23.28 %	1.94 % 2.54 %
Zoho Mail	4630 4756	3737 3713	838 952	77 113	80.71 % 78.07 %	18.10 % 20.02 %	1.66 % 2.38 %
ProtonMail	4596 4769	3709 3718	821 957	94 120	80.70 % 77.96 %	17.86 % 20.07 %	2.05 % 2.52 %
Custom Mail	4607 4634	3767 3667	763 889	86 120	81.77 % 79.13 %	16.56 % 19.18 %	1.87 % 2.59 %
iCloud Mail	4778 4720	3635 3484	1070 1121	91 118	76.08 % 73.81 %	22.39 % 23.75 %	1.90 % 2.50 %
Tuta	4638 4581	3797 3610	775 871	94 114	81.87 % 78.80 %	16.71 % 19.01 %	2.03 % 2.49 %
Juno.com	4796 4573	3931 3612	781 870	95 120	81.96 % 78.99 %	16.28 % 19.02 %	1.98 % 2.62 %
Mailfence	3992 3911	3225 3072	684 733	83 106	80.79 % 78.55 %	17.13 % 18.74 %	2.08 % 2.71 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.