HubSpot and ActiveCampaign Email Deliverability Comparison

HubSpot

ActiveCampaign

In this comparison, the deliverability of HubSpot and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.674	51.754 50.321	12.850 13.784	1.314 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 76.62 %	19.49 % 20.99 %	1.99 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5092	3892 3899	1017 1082	97 111	77.75 % 76.57 %	20.32 % 21.25 %	1.94 % 2.18 %
Elektronics	4972 5052	3952 3906	926 1023	94 123	79.49 % 77.32 %	18.62 % 20.25 %	1.89 % 2.43 %
Entertainment	5114 5004	3993 3792	1024 1089	97 123	78.08 % 75.78 %	20.02 % 21.76 %	1.90 % 2.46 %
Cosmetics & Beauty	4878 4999	3860 3896	919 1002	99 101	79.13 % 77.94 %	18.84 % 20.04 %	2.03 % 2.02 %
Food & Drink	5047 5097	3961 3877	983 1098	103 122	78.48 % 76.06 %	19.48 % 21.54 %	2.04 % 2.39 %
Home & Garden	5030 5151	3924 3960	1000 1062	106 129	78.01 % 76.88 %	19.88 % 20.62 %	2.11 % 2.50 %
Finance	5087 5047	4141 4025	845 899	101 123	81.40 % 79.75 %	16.61 % 17.81 %	1.99 % 2.44 %
Health	5242 5064	4295 4051	833 890	114 123	81.93 % 80.00 %	15.89 % 17.58 %	2.17 % 2.43 %
Pets	5249 5098	4084 3886	1065 1086	100 126	77.81 % 76.23 %	20.29 % 21.30 %	1.91 % 2.47 %
Sport & Fitness	5118 5065	3983 3832	1036 1110	99 123	77.82 % 75.66 %	20.24 % 21.92 %	1.93 % 2.43 %
Job & Career	4920 4843	3733 3579	1086 1141	101 123	75.87 % 73.90 %	22.07 % 23.56 %	2.05 % 2.54 %
Dating	5185 5021	3895 3636	1199 1257	91 128	75.12 % 72.42 %	23.12 % 25.03 %	1.76 % 2.55 %
Other	5070 5141	4041 3982	917 1045	112 114	79.70 % 77.46 %	18.09 % 20.33 %	2.21 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4772	3413 3488	1063 1167	98 117	74.62 % 73.09 %	23.24 % 24.46 %	2.14 % 2.45 %
Outlook Mail	4751 4619	3647 3475	1018 1026	86 118	76.76 % 75.23 %	21.43 % 22.21 %	1.81 % 2.55 %
Yahoo Mail	4783 4748	3724 3581	963 1050	96 117	77.86 % 75.42 %	20.13 % 22.11 %	2.01 % 2.46 %
AOL Mail	4888 4685	3789 3557	1005 1019	94 109	77.52 % 75.92 %	20.56 % 21.75 %	1.92 % 2.33 %
Mail.com	4735 4731	3750 3651	902 960	83 120	79.20 % 77.17 %	19.05 % 20.29 %	1.75 % 2.54 %
Yandex Mail	4625 4820	3626 3641	906 1072	93 107	78.40 % 75.54 %	19.59 % 22.24 %	2.01 % 2.22 %
GMX Mail	4740 4578	3654 3401	987 1069	99 108	77.09 % 74.29 %	20.82 % 23.35 %	2.09 % 2.36 %
Zoho Mail	4646 4692	3703 3661	864 924	79 107	79.70 % 78.03 %	18.60 % 19.69 %	1.70 % 2.28 %
ProtonMail	4559 4727	3626 3684	839 932	94 111	79.53 % 77.94 %	18.40 % 19.72 %	2.06 % 2.35 %
Custom Mail	4571 4574	3700 3622	774 842	97 110	80.95 % 79.19 %	16.93 % 18.41 %	2.12 % 2.40 %
iCloud Mail	4710 4720	3519 3464	1100 1143	91 113	74.71 % 73.39 %	23.35 % 24.22 %	1.93 % 2.39 %
Tuta	4704 4564	3810 3620	793 840	101 104	80.99 % 79.32 %	16.86 % 18.40 %	2.15 % 2.28 %
Juno.com	4861 4622	3974 3659	786 854	101 109	81.75 % 79.16 %	16.17 % 18.48 %	2.08 % 2.36 %
Mailfence	4771 4822	3819 3817	850 886	102 119	80.05 % 79.16 %	17.82 % 18.37 %	2.14 % 2.47 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.