ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.317	57.957 58.417	16.389 16.122	1.869 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.55 %	21.50 % 21.13 %	2.45 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5759	4627 4399	1305 1231	144 129	76.15 % 76.38 %	21.48 % 21.38 %	2.37 % 2.24 %
Elektronics	5741 5987	4424 4618	1185 1228	132 141	77.06 % 77.13 %	20.64 % 20.51 %	2.30 % 2.36 %
Entertainment	5813 5705	4380 4350	1288 1225	145 130	75.35 % 76.25 %	22.16 % 21.47 %	2.49 % 2.28 %
Cosmetics & Beauty	6061 5801	4607 4416	1302 1253	152 132	76.01 % 76.12 %	21.48 % 21.60 %	2.51 % 2.28 %
Food & Drink	5803 5993	4391 4578	1271 1270	141 145	75.67 % 76.39 %	21.90 % 21.19 %	2.43 % 2.42 %
Home & Garden	5774 5838	4370 4482	1265 1223	139 133	75.68 % 76.77 %	21.91 % 20.95 %	2.41 % 2.28 %
Finance	5808 5546	4616 4457	1042 968	150 121	79.48 % 80.36 %	17.94 % 17.45 %	2.58 % 2.18 %
Health	5663 6076	4489 4856	1037 1069	137 151	79.27 % 79.92 %	18.31 % 17.59 %	2.42 % 2.49 %
Pets	5910 6015	4484 4559	1284 1312	142 144	75.87 % 75.79 %	21.73 % 21.81 %	2.40 % 2.39 %
Sport & Fitness	5838 5788	4419 4417	1281 1236	138 135	75.69 % 76.31 %	21.94 % 21.35 %	2.36 % 2.33 %
Job & Career	5723 6033	4218 4488	1353 1407	152 138	73.70 % 74.39 %	23.64 % 23.32 %	2.66 % 2.29 %
Dating	6135 6032	4398 4316	1590 1576	147 140	71.69 % 71.55 %	25.92 % 26.13 %	2.40 % 2.32 %
Other	5870 5744	4534 4481	1186 1124	150 139	77.24 % 78.01 %	20.20 % 19.57 %	2.56 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5435	4004 3926	1396 1378	142 131	72.25 % 72.24 %	25.19 % 25.35 %	2.56 % 2.41 %
Outlook Mail	5592 5458	4124 4093	1339 1252	129 113	73.75 % 74.99 %	23.94 % 22.94 %	2.31 % 2.07 %
Yahoo Mail	5486 5693	4137 4265	1215 1295	134 133	75.41 % 74.92 %	22.15 % 22.75 %	2.44 % 2.34 %
AOL Mail	5570 5472	4212 4130	1214 1215	144 127	75.62 % 75.48 %	21.80 % 22.20 %	2.59 % 2.32 %
Mail.com	5533 5610	4282 4339	1120 1140	131 131	77.39 % 77.34 %	20.24 % 20.32 %	2.37 % 2.34 %
Yandex Mail	5422 5237	4063 3993	1224 1139	135 105	74.94 % 76.25 %	22.57 % 21.75 %	2.49 % 2.00 %
GMX Mail	5281 5568	3935 4176	1216 1264	130 128	74.51 % 75.00 %	23.03 % 22.70 %	2.46 % 2.30 %
Zoho Mail	5314 5406	4099 4191	1081 1080	134 135	77.14 % 77.52 %	20.34 % 19.98 %	2.52 % 2.50 %
ProtonMail	5424 5386	4192 4259	1104 996	128 131	77.29 % 79.08 %	20.35 % 18.49 %	2.36 % 2.43 %
Custom Mail	5552 5249	4396 4188	1022 943	134 118	79.18 % 79.79 %	18.41 % 17.97 %	2.41 % 2.25 %
iCloud Mail	5469 5507	3974 4018	1367 1347	128 142	72.66 % 72.96 %	25.00 % 24.46 %	2.34 % 2.58 %
Tuta	5324 5269	4181 4132	1015 1014	128 123	78.53 % 78.42 %	19.06 % 19.24 %	2.40 % 2.33 %
Juno.com	5371 5456	4216 4291	1027 1044	128 121	78.50 % 78.65 %	19.12 % 19.13 %	2.38 % 2.22 %
Mailfence	5335 5571	4142 4416	1049 1015	144 140	77.64 % 79.27 %	19.66 % 18.22 %	2.70 % 2.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.