ActiveCampaign and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
456.087
456.654
|
372.303
359.849
|
71.546
82.504
|
12.238
14.301
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.63 %
78.80 %
|
15.69 %
18.07 %
|
2.68 %
3.13 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
34229
35279
|
29019
28885
|
4406
5425
|
804
969
|
84.78 %
81.88 %
|
12.87 %
15.38 %
|
2.35 %
2.75 %
|
Elektronics |
35137
35256
|
28963
28050
|
5280
6192
|
894
1014
|
82.43 %
79.56 %
|
15.03 %
17.56 %
|
2.54 %
2.88 %
|
Entertainment |
34506
35251
|
28125
27666
|
5468
6396
|
913
1189
|
81.51 %
78.48 %
|
15.85 %
18.14 %
|
2.65 %
3.37 %
|
Cosmetics & Beauty |
34911
35321
|
28466
27763
|
5505
6434
|
940
1124
|
81.54 %
78.60 %
|
15.77 %
18.22 %
|
2.69 %
3.18 %
|
Food & Drink |
34614
34914
|
29311
28512
|
4482
5385
|
821
1017
|
84.68 %
81.66 %
|
12.95 %
15.42 %
|
2.37 %
2.91 %
|
Home & Garden |
35529
35241
|
30006
28865
|
4712
5399
|
811
977
|
84.45 %
81.91 %
|
13.26 %
15.32 %
|
2.28 %
2.77 %
|
Finance |
35291
35273
|
27664
26648
|
6573
7408
|
1054
1217
|
78.39 %
75.55 %
|
18.63 %
21.00 %
|
2.99 %
3.45 %
|
Health |
35086
34872
|
27819
26713
|
6278
7011
|
989
1148
|
79.29 %
76.60 %
|
17.89 %
20.10 %
|
2.82 %
3.29 %
|
Pets |
35519
35205
|
29747
28390
|
4908
5759
|
864
1056
|
83.75 %
80.64 %
|
13.82 %
16.36 %
|
2.43 %
3.00 %
|
Sport & Fitness |
35298
35104
|
28364
27286
|
5896
6673
|
1038
1145
|
80.36 %
77.73 %
|
16.70 %
19.01 %
|
2.94 %
3.26 %
|
Job & Career |
35521
34648
|
28240
26653
|
6196
6774
|
1085
1221
|
79.50 %
76.93 %
|
17.44 %
19.55 %
|
3.05 %
3.52 %
|
Dating |
34973
35384
|
26959
26182
|
6913
7991
|
1101
1211
|
77.09 %
73.99 %
|
19.77 %
22.58 %
|
3.15 %
3.42 %
|
Other |
35473
34906
|
29620
28236
|
4929
5657
|
924
1013
|
83.50 %
80.89 %
|
13.90 %
16.21 %
|
2.60 %
2.90 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
44755
44607
|
34886
33411
|
8471
9600
|
1398
1596
|
77.95 %
74.90 %
|
18.93 %
21.52 %
|
3.12 %
3.58 %
|
Outlook Mail |
44082
44502
|
34804
33770
|
8040
9168
|
1238
1564
|
78.95 %
75.88 %
|
18.24 %
20.60 %
|
2.81 %
3.51 %
|
Yahoo Mail |
43784
44271
|
35661
34743
|
6912
8124
|
1211
1404
|
81.45 %
78.48 %
|
15.79 %
18.35 %
|
2.77 %
3.17 %
|
AOL Mail |
44372
43866
|
36005
34462
|
7117
8034
|
1250
1370
|
81.14 %
78.56 %
|
16.04 %
18.31 %
|
2.82 %
3.12 %
|
Mail.com |
44349
44268
|
36567
35247
|
6642
7681
|
1140
1340
|
82.45 %
79.62 %
|
14.98 %
17.35 %
|
2.57 %
3.03 %
|
Yandex Mail |
44084
44585
|
35240
34290
|
7552
8780
|
1292
1515
|
79.94 %
76.91 %
|
17.13 %
19.69 %
|
2.93 %
3.40 %
|
GMX Mail |
43762
44430
|
36035
35220
|
6690
7910
|
1037
1300
|
82.34 %
79.27 %
|
15.29 %
17.80 %
|
2.37 %
2.93 %
|
Zoho Mail |
44586
43845
|
37101
35326
|
6399
7231
|
1086
1288
|
83.21 %
80.57 %
|
14.35 %
16.49 %
|
2.44 %
2.94 %
|
ProtonMail |
44435
43918
|
37038
35532
|
6300
7193
|
1097
1193
|
83.35 %
80.91 %
|
14.18 %
16.38 %
|
2.47 %
2.72 %
|
Custom Mail |
43691
44012
|
36930
35982
|
5748
6819
|
1013
1211
|
84.53 %
81.75 %
|
13.16 %
15.49 %
|
2.32 %
2.75 %
|
iCloud Mail |
4644
4641
|
3738
3635
|
711
801
|
195
205
|
80.49 %
78.32 %
|
15.31 %
17.26 %
|
4.20 %
4.42 %
|
Tuta |
4718
4896
|
4072
4136
|
495
603
|
151
157
|
86.31 %
84.48 %
|
10.49 %
12.32 %
|
3.20 %
3.21 %
|
Juno.com |
4825
4813
|
4226
4095
|
469
560
|
130
158
|
87.59 %
85.08 %
|
9.72 %
11.64 %
|
2.69 %
3.28 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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- ActiveCampaign and Moosend comparison
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- ActiveCampaign and Postmark comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and Sarbacane comparison
- ActiveCampaign and SendGrid comparison
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- ActiveCampaign and SendPulse comparison