ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.189	58.741 58.649	15.803 15.766	1.712 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.98 %	20.72 % 20.69 %	2.25 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5747	4606 4416	1217 1206	125 125	77.44 % 76.84 %	20.46 % 20.98 %	2.10 % 2.18 %
Elektronics	5701 5801	4433 4514	1141 1154	127 133	77.76 % 77.81 %	20.01 % 19.89 %	2.23 % 2.29 %
Entertainment	5863 5782	4479 4434	1246 1221	138 127	76.39 % 76.69 %	21.25 % 21.12 %	2.35 % 2.20 %
Cosmetics & Beauty	6033 5778	4658 4453	1250 1198	125 127	77.21 % 77.07 %	20.72 % 20.73 %	2.07 % 2.20 %
Food & Drink	5901 6016	4545 4623	1226 1247	130 146	77.02 % 76.85 %	20.78 % 20.73 %	2.20 % 2.43 %
Home & Garden	5979 5763	4621 4430	1221 1194	137 139	77.29 % 76.87 %	20.42 % 20.72 %	2.29 % 2.41 %
Finance	5659 5662	4556 4542	975 988	128 132	80.51 % 80.22 %	17.23 % 17.45 %	2.26 % 2.33 %
Health	5857 5989	4713 4795	1016 1039	128 155	80.47 % 80.06 %	17.35 % 17.35 %	2.19 % 2.59 %
Pets	5843 6008	4462 4556	1246 1305	135 147	76.36 % 75.83 %	21.32 % 21.72 %	2.31 % 2.45 %
Sport & Fitness	5769 5882	4392 4509	1249 1248	128 125	76.13 % 76.66 %	21.65 % 21.22 %	2.22 % 2.13 %
Job & Career	5803 5853	4304 4377	1358 1341	141 135	74.17 % 74.78 %	23.40 % 22.91 %	2.43 % 2.31 %
Dating	5967 6038	4336 4379	1491 1524	140 135	72.67 % 72.52 %	24.99 % 25.24 %	2.35 % 2.24 %
Other	5933 5870	4636 4621	1167 1101	130 148	78.14 % 78.72 %	19.67 % 18.76 %	2.19 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5432	4081 3937	1346 1354	128 141	73.47 % 72.48 %	24.23 % 24.93 %	2.30 % 2.60 %
Outlook Mail	5486 5326	4103 4011	1253 1193	130 122	74.79 % 75.31 %	22.84 % 22.40 %	2.37 % 2.29 %
Yahoo Mail	5340 5741	4044 4359	1176 1248	120 134	75.73 % 75.93 %	22.02 % 21.74 %	2.25 % 2.33 %
AOL Mail	5514 5571	4235 4228	1159 1217	120 126	76.80 % 75.89 %	21.02 % 21.85 %	2.18 % 2.26 %
Mail.com	5482 5561	4310 4327	1055 1105	117 129	78.62 % 77.81 %	19.24 % 19.87 %	2.13 % 2.32 %
Yandex Mail	5429 5248	4109 4024	1204 1112	116 112	75.69 % 76.68 %	22.18 % 21.19 %	2.14 % 2.13 %
GMX Mail	5282 5406	3956 4057	1210 1221	116 128	74.90 % 75.05 %	22.91 % 22.59 %	2.20 % 2.37 %
Zoho Mail	5304 5472	4163 4281	1022 1073	119 118	78.49 % 78.23 %	19.27 % 19.61 %	2.24 % 2.16 %
ProtonMail	5418 5282	4235 4144	1062 1010	121 128	78.17 % 78.46 %	19.60 % 19.12 %	2.23 % 2.42 %
Custom Mail	5498 5386	4383 4303	992 960	123 123	79.72 % 79.89 %	18.04 % 17.82 %	2.24 % 2.28 %
iCloud Mail	5563 5516	4116 4036	1322 1351	125 129	73.99 % 73.17 %	23.76 % 24.49 %	2.25 % 2.34 %
Tuta	5434 5279	4315 4193	999 961	120 125	79.41 % 79.43 %	18.38 % 18.20 %	2.21 % 2.37 %
Juno.com	5417 5556	4315 4457	982 972	120 127	79.66 % 80.22 %	18.13 % 17.49 %	2.22 % 2.29 %
Mailfence	5534 5413	4376 4292	1021 989	137 132	79.07 % 79.29 %	18.45 % 18.27 %	2.48 % 2.44 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.