ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.221	50.260 52.236	12.859 11.235	1.579 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 81.34 %	20.03 % 17.49 %	2.46 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4948	3874 4000	1011 875	114 96	78.25 % 80.84 %	20.42 % 17.68 %	2.30 % 1.94 %
Elektronics	5094 4767	4013 3908	996 803	132 84	78.78 % 81.98 %	19.55 % 16.84 %	2.59 % 1.76 %
Entertainment	4910 4801	3786 3896	1022 843	121 88	77.11 % 81.15 %	20.81 % 17.56 %	2.46 % 1.83 %
Cosmetics & Beauty	4874 4762	3881 3897	942 813	105 88	79.63 % 81.84 %	19.33 % 17.07 %	2.15 % 1.85 %
Food & Drink	4902 4908	3803 3987	1023 880	129 92	77.58 % 81.23 %	20.87 % 17.93 %	2.63 % 1.87 %
Home & Garden	4947 4970	3889 4027	987 880	122 93	78.61 % 81.03 %	19.95 % 17.71 %	2.47 % 1.87 %
Finance	4991 5054	4011 4233	897 764	126 93	80.36 % 83.76 %	17.97 % 15.12 %	2.52 % 1.84 %
Health	4860 5160	3908 4324	863 778	118 94	80.41 % 83.80 %	17.76 % 15.08 %	2.43 % 1.82 %
Pets	4958 5111	3891 4107	989 942	120 90	78.48 % 80.36 %	19.95 % 18.43 %	2.42 % 1.76 %
Sport & Fitness	4987 5079	3861 4098	1040 916	122 92	77.42 % 80.69 %	20.85 % 18.04 %	2.45 % 1.81 %
Job & Career	4687 4919	3577 3914	995 949	122 94	76.32 % 79.57 %	21.23 % 19.29 %	2.60 % 1.91 %
Dating	5023 4837	3798 3808	1120 976	131 76	75.61 % 78.73 %	22.30 % 20.18 %	2.61 % 1.57 %
Other	5030 4905	3968 4037	974 816	117 92	78.89 % 82.30 %	19.36 % 16.64 %	2.33 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4596	3629 3645	1076 907	119 88	75.97 % 79.31 %	22.52 % 19.73 %	2.49 % 1.91 %
Outlook Mail	4721 4930	3675 3947	961 908	118 87	77.84 % 80.06 %	20.36 % 18.42 %	2.50 % 1.76 %
Yahoo Mail	4661 4660	3585 3761	967 842	113 83	76.91 % 80.71 %	20.75 % 18.07 %	2.42 % 1.78 %
AOL Mail	4675 4836	3632 3904	977 893	111 85	77.69 % 80.73 %	20.90 % 18.47 %	2.37 % 1.76 %
Mail.com	4764 4772	3710 3915	955 813	127 78	77.88 % 82.04 %	20.05 % 17.04 %	2.67 % 1.63 %
Yandex Mail	4885 4579	3791 3732	1023 804	121 80	77.60 % 81.50 %	20.94 % 17.56 %	2.48 % 1.75 %
GMX Mail	4541 4742	3491 3829	963 852	110 90	76.88 % 80.75 %	21.21 % 17.97 %	2.42 % 1.90 %
Zoho Mail	4673 4617	3722 3788	895 784	107 78	79.65 % 82.04 %	19.15 % 16.98 %	2.29 % 1.69 %
ProtonMail	4783 4548	3795 3748	900 748	113 89	79.34 % 82.41 %	18.82 % 16.45 %	2.36 % 1.96 %
Custom Mail	4654 4592	3765 3825	844 710	116 85	80.90 % 83.30 %	18.13 % 15.46 %	2.49 % 1.85 %
iCloud Mail	4830 4740	3672 3726	1054 955	119 83	76.02 % 78.61 %	21.82 % 20.15 %	2.46 % 1.75 %
Tuta	4510 4574	3624 3807	822 725	108 88	80.35 % 83.23 %	18.23 % 15.85 %	2.39 % 1.92 %
Juno.com	4579 4790	3683 3997	827 726	117 93	80.43 % 83.44 %	18.06 % 15.16 %	2.56 % 1.94 %
Mailfence	3161 3245	2486 2612	595 568	80 65	78.65 % 80.49 %	18.82 % 17.50 %	2.53 % 2.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.