ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.918	50.321 51.754	13.784 12.850	1.569 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.51 %	20.99 % 19.49 %	2.39 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5006	3899 3892	1082 1017	111 97	76.57 % 77.75 %	21.25 % 20.32 %	2.18 % 1.94 %
Elektronics	5052 4972	3906 3952	1023 926	123 94	77.32 % 79.49 %	20.25 % 18.62 %	2.43 % 1.89 %
Entertainment	5004 5114	3792 3993	1089 1024	123 97	75.78 % 78.08 %	21.76 % 20.02 %	2.46 % 1.90 %
Cosmetics & Beauty	4999 4878	3896 3860	1002 919	101 99	77.94 % 79.13 %	20.04 % 18.84 %	2.02 % 2.03 %
Food & Drink	5097 5047	3877 3961	1098 983	122 103	76.06 % 78.48 %	21.54 % 19.48 %	2.39 % 2.04 %
Home & Garden	5151 5030	3960 3924	1062 1000	129 106	76.88 % 78.01 %	20.62 % 19.88 %	2.50 % 2.11 %
Finance	5047 5087	4025 4141	899 845	123 101	79.75 % 81.40 %	17.81 % 16.61 %	2.44 % 1.99 %
Health	5064 5242	4051 4295	890 833	123 114	80.00 % 81.93 %	17.58 % 15.89 %	2.43 % 2.17 %
Pets	5098 5249	3886 4084	1086 1065	126 100	76.23 % 77.81 %	21.30 % 20.29 %	2.47 % 1.91 %
Sport & Fitness	5065 5118	3832 3983	1110 1036	123 99	75.66 % 77.82 %	21.92 % 20.24 %	2.43 % 1.93 %
Job & Career	4843 4920	3579 3733	1141 1086	123 101	73.90 % 75.87 %	23.56 % 22.07 %	2.54 % 2.05 %
Dating	5021 5185	3636 3895	1257 1199	128 91	72.42 % 75.12 %	25.03 % 23.12 %	2.55 % 1.76 %
Other	5141 5070	3982 4041	1045 917	114 112	77.46 % 79.70 %	20.33 % 18.09 %	2.22 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4574	3488 3413	1167 1063	117 98	73.09 % 74.62 %	24.46 % 23.24 %	2.45 % 2.14 %
Outlook Mail	4619 4751	3475 3647	1026 1018	118 86	75.23 % 76.76 %	22.21 % 21.43 %	2.55 % 1.81 %
Yahoo Mail	4748 4783	3581 3724	1050 963	117 96	75.42 % 77.86 %	22.11 % 20.13 %	2.46 % 2.01 %
AOL Mail	4685 4888	3557 3789	1019 1005	109 94	75.92 % 77.52 %	21.75 % 20.56 %	2.33 % 1.92 %
Mail.com	4731 4735	3651 3750	960 902	120 83	77.17 % 79.20 %	20.29 % 19.05 %	2.54 % 1.75 %
Yandex Mail	4820 4625	3641 3626	1072 906	107 93	75.54 % 78.40 %	22.24 % 19.59 %	2.22 % 2.01 %
GMX Mail	4578 4740	3401 3654	1069 987	108 99	74.29 % 77.09 %	23.35 % 20.82 %	2.36 % 2.09 %
Zoho Mail	4692 4646	3661 3703	924 864	107 79	78.03 % 79.70 %	19.69 % 18.60 %	2.28 % 1.70 %
ProtonMail	4727 4559	3684 3626	932 839	111 94	77.94 % 79.53 %	19.72 % 18.40 %	2.35 % 2.06 %
Custom Mail	4574 4571	3622 3700	842 774	110 97	79.19 % 80.95 %	18.41 % 16.93 %	2.40 % 2.12 %
iCloud Mail	4720 4710	3464 3519	1143 1100	113 91	73.39 % 74.71 %	24.22 % 23.35 %	2.39 % 1.93 %
Tuta	4564 4704	3620 3810	840 793	104 101	79.32 % 80.99 %	18.40 % 16.86 %	2.28 % 2.15 %
Juno.com	4622 4861	3659 3974	854 786	109 101	79.16 % 81.75 %	18.48 % 16.17 %	2.36 % 2.08 %
Mailfence	4822 4771	3817 3819	886 850	119 102	79.16 % 80.05 %	18.37 % 17.82 %	2.47 % 2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.