ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.378	58.044 58.655	16.148 15.934	1.804 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.80 %	21.25 % 20.86 %	2.37 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5752	4545 4409	1249 1221	133 122	76.68 % 76.65 %	21.07 % 21.23 %	2.24 % 2.12 %
Elektronics	5700 5967	4400 4611	1166 1220	134 136	77.19 % 77.28 %	20.46 % 20.45 %	2.35 % 2.28 %
Entertainment	5782 5777	4399 4429	1244 1221	139 127	76.08 % 76.67 %	21.52 % 21.14 %	2.40 % 2.20 %
Cosmetics & Beauty	6078 5840	4643 4492	1293 1219	142 129	76.39 % 76.92 %	21.27 % 20.87 %	2.34 % 2.21 %
Food & Drink	5845 6046	4459 4629	1252 1268	134 149	76.29 % 76.56 %	21.42 % 20.97 %	2.29 % 2.46 %
Home & Garden	5863 5763	4483 4424	1239 1207	141 132	76.46 % 76.77 %	21.13 % 20.94 %	2.40 % 2.29 %
Finance	5756 5687	4596 4538	1017 1014	143 135	79.85 % 79.80 %	17.67 % 17.83 %	2.48 % 2.37 %
Health	5689 6033	4541 4832	1022 1042	126 159	79.82 % 80.09 %	17.96 % 17.27 %	2.21 % 2.64 %
Pets	5879 5958	4455 4514	1285 1299	139 145	75.78 % 75.76 %	21.86 % 21.80 %	2.36 % 2.43 %
Sport & Fitness	5831 5774	4427 4424	1266 1223	138 127	75.92 % 76.62 %	21.71 % 21.18 %	2.37 % 2.20 %
Job & Career	5813 5844	4284 4351	1383 1355	146 138	73.70 % 74.45 %	23.79 % 23.19 %	2.51 % 2.36 %
Dating	5955 6035	4267 4362	1539 1533	149 140	71.65 % 72.28 %	25.84 % 25.40 %	2.50 % 2.32 %
Other	5878 5902	4545 4640	1193 1112	140 150	77.32 % 78.62 %	20.30 % 18.84 %	2.38 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5465	4001 3965	1364 1359	132 141	72.79 % 72.55 %	24.81 % 24.87 %	2.40 % 2.58 %
Outlook Mail	5437 5319	4014 3985	1292 1216	131 118	73.83 % 74.92 %	23.76 % 22.86 %	2.41 % 2.22 %
Yahoo Mail	5457 5777	4103 4363	1225 1282	129 132	75.19 % 75.52 %	22.45 % 22.19 %	2.36 % 2.28 %
AOL Mail	5524 5568	4217 4225	1174 1216	133 127	76.34 % 75.88 %	21.25 % 21.84 %	2.41 % 2.28 %
Mail.com	5527 5561	4311 4317	1090 1112	126 132	78.00 % 77.63 %	19.72 % 20.00 %	2.28 % 2.37 %
Yandex Mail	5404 5259	4054 4017	1226 1129	124 113	75.02 % 76.38 %	22.69 % 21.47 %	2.29 % 2.15 %
GMX Mail	5198 5487	3861 4123	1214 1235	123 129	74.28 % 75.14 %	23.36 % 22.51 %	2.37 % 2.35 %
Zoho Mail	5307 5411	4119 4228	1060 1060	128 123	77.61 % 78.14 %	19.97 % 19.59 %	2.41 % 2.27 %
ProtonMail	5495 5330	4266 4190	1100 1014	129 126	77.63 % 78.61 %	20.02 % 19.02 %	2.35 % 2.36 %
Custom Mail	5522 5367	4365 4276	1022 966	135 125	79.05 % 79.67 %	18.51 % 18.00 %	2.44 % 2.33 %
iCloud Mail	5492 5558	4015 4065	1349 1358	128 135	73.11 % 73.14 %	24.56 % 24.43 %	2.33 % 2.43 %
Tuta	5287 5318	4168 4203	998 991	121 124	78.83 % 79.03 %	18.88 % 18.63 %	2.29 % 2.33 %
Juno.com	5453 5468	4310 4353	1014 988	129 127	79.04 % 79.61 %	18.60 % 18.07 %	2.37 % 2.32 %
Mailfence	5396 5490	4240 4345	1020 1008	136 137	78.58 % 79.14 %	18.90 % 18.36 %	2.52 % 2.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.