ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.507	58.632 58.466	15.921 16.143	1.693 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.42 %	20.88 % 21.10 %	2.22 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5828	4661 4459	1256 1234	131 135	77.07 % 76.51 %	20.77 % 21.17 %	2.17 % 2.32 %
Elektronics	5818 6039	4526 4648	1167 1243	125 148	77.79 % 76.97 %	20.06 % 20.58 %	2.15 % 2.45 %
Entertainment	5749 5667	4396 4323	1224 1210	129 134	76.47 % 76.28 %	21.29 % 21.35 %	2.24 % 2.36 %
Cosmetics & Beauty	6089 5844	4680 4449	1273 1258	136 137	76.86 % 76.13 %	20.91 % 21.53 %	2.23 % 2.34 %
Food & Drink	5809 5969	4459 4549	1224 1266	126 154	76.76 % 76.21 %	21.07 % 21.21 %	2.17 % 2.58 %
Home & Garden	5785 5808	4444 4434	1218 1229	123 145	76.82 % 76.34 %	21.05 % 21.16 %	2.13 % 2.50 %
Finance	5829 5732	4682 4565	1011 1028	136 139	80.32 % 79.64 %	17.34 % 17.93 %	2.33 % 2.42 %
Health	5680 6068	4544 4846	1012 1060	124 162	80.00 % 79.86 %	17.82 % 17.47 %	2.18 % 2.67 %
Pets	5845 6016	4487 4543	1233 1317	125 156	76.77 % 75.52 %	21.09 % 21.89 %	2.14 % 2.59 %
Sport & Fitness	5893 5813	4522 4425	1243 1245	128 143	76.74 % 76.12 %	21.09 % 21.42 %	2.17 % 2.46 %
Job & Career	5760 5966	4272 4423	1350 1395	138 148	74.17 % 74.14 %	23.44 % 23.38 %	2.40 % 2.48 %
Dating	6089 5962	4399 4284	1552 1533	138 145	72.25 % 71.86 %	25.49 % 25.71 %	2.27 % 2.43 %
Other	5852 5795	4560 4518	1158 1125	134 152	77.92 % 77.96 %	19.79 % 19.41 %	2.29 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5459	3964 3946	1347 1370	127 143	72.89 % 72.28 %	24.77 % 25.10 %	2.34 % 2.62 %
Outlook Mail	5533 5338	4134 3974	1281 1241	118 123	74.72 % 74.45 %	23.15 % 23.25 %	2.13 % 2.30 %
Yahoo Mail	5511 5905	4194 4446	1189 1315	128 144	76.10 % 75.29 %	21.58 % 22.27 %	2.32 % 2.44 %
AOL Mail	5526 5436	4228 4096	1172 1209	126 131	76.51 % 75.35 %	21.21 % 22.24 %	2.28 % 2.41 %
Mail.com	5610 5644	4397 4345	1092 1161	121 138	78.38 % 76.98 %	19.47 % 20.57 %	2.16 % 2.45 %
Yandex Mail	5450 5267	4125 4000	1206 1147	119 120	75.69 % 75.94 %	22.13 % 21.78 %	2.18 % 2.28 %
GMX Mail	5265 5525	3953 4122	1193 1265	119 138	75.08 % 74.61 %	22.66 % 22.90 %	2.26 % 2.50 %
Zoho Mail	5341 5450	4177 4229	1041 1080	123 141	78.21 % 77.60 %	19.49 % 19.82 %	2.30 % 2.59 %
ProtonMail	5420 5357	4235 4211	1068 1012	117 134	78.14 % 78.61 %	19.70 % 18.89 %	2.16 % 2.50 %
Custom Mail	5529 5277	4413 4191	994 954	122 132	79.82 % 79.42 %	17.98 % 18.08 %	2.21 % 2.50 %
iCloud Mail	5548 5489	4073 4015	1355 1328	120 146	73.41 % 73.15 %	24.42 % 24.19 %	2.16 % 2.66 %
Tuta	5297 5283	4211 4142	976 1011	110 130	79.50 % 78.40 %	18.43 % 19.14 %	2.08 % 2.46 %
Juno.com	5392 5506	4287 4365	987 1009	118 132	79.51 % 79.28 %	18.30 % 18.33 %	2.19 % 2.40 %
Mailfence	5386 5571	4241 4384	1020 1041	125 146	78.74 % 78.69 %	18.94 % 18.69 %	2.32 % 2.62 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.