ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.472	50.859 50.685	13.328 13.324	1.398 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.41 %	20.32 % 20.35 %	2.13 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 4895	3954 3776	1051 1012	97 107	77.50 % 77.14 %	20.60 % 20.67 %	1.90 % 2.19 %
Elektronics	5004 4936	3933 3863	960 964	111 109	78.60 % 78.26 %	19.18 % 19.53 %	2.22 % 2.21 %
Entertainment	5114 5054	3952 3903	1052 1046	110 105	77.28 % 77.23 %	20.57 % 20.70 %	2.15 % 2.08 %
Cosmetics & Beauty	5193 4988	4054 3870	1044 1010	95 108	78.07 % 77.59 %	20.10 % 20.25 %	1.83 % 2.17 %
Food & Drink	5120 5071	3962 3918	1047 1036	111 117	77.38 % 77.26 %	20.45 % 20.43 %	2.17 % 2.31 %
Home & Garden	5178 5056	4016 3891	1048 1046	114 119	77.56 % 76.96 %	20.24 % 20.69 %	2.20 % 2.35 %
Finance	4873 4956	3945 3977	822 869	106 110	80.96 % 80.25 %	16.87 % 17.53 %	2.18 % 2.22 %
Health	5002 5162	4047 4162	849 873	106 127	80.91 % 80.63 %	16.97 % 16.91 %	2.12 % 2.46 %
Pets	4977 5158	3838 3933	1030 1102	109 123	77.11 % 76.25 %	20.70 % 21.36 %	2.19 % 2.38 %
Sport & Fitness	4963 5076	3806 3909	1048 1065	109 102	76.69 % 77.01 %	21.12 % 20.98 %	2.20 % 2.01 %
Job & Career	4852 4884	3636 3672	1105 1100	111 112	74.94 % 75.18 %	22.77 % 22.52 %	2.29 % 2.29 %
Dating	5111 5216	3738 3849	1255 1263	118 104	73.14 % 73.79 %	24.55 % 24.21 %	2.31 % 1.99 %
Other	5096 5020	3978 3962	1017 938	101 120	78.06 % 78.92 %	19.96 % 18.69 %	1.98 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4604	3553 3380	1132 1111	105 113	74.18 % 73.41 %	23.63 % 24.13 %	2.19 % 2.45 %
Outlook Mail	4743 4670	3572 3530	1057 1042	114 98	75.31 % 75.59 %	22.29 % 22.31 %	2.40 % 2.10 %
Yahoo Mail	4586 4833	3496 3698	988 1029	102 106	76.23 % 76.52 %	21.54 % 21.29 %	2.22 % 2.19 %
AOL Mail	4706 4796	3619 3648	993 1041	94 107	76.90 % 76.06 %	21.10 % 21.71 %	2.00 % 2.23 %
Mail.com	4620 4642	3672 3626	847 919	101 97	79.48 % 78.11 %	18.33 % 19.80 %	2.19 % 2.09 %
Yandex Mail	4748 4476	3617 3445	1036 935	95 96	76.18 % 76.97 %	21.82 % 20.89 %	2.00 % 2.14 %
GMX Mail	4482 4705	3378 3593	1013 1010	91 102	75.37 % 76.37 %	22.60 % 21.47 %	2.03 % 2.17 %
Zoho Mail	4559 4616	3589 3636	879 890	91 90	78.72 % 78.77 %	19.28 % 19.28 %	2.00 % 1.95 %
ProtonMail	4650 4477	3662 3518	890 852	98 107	78.75 % 78.58 %	19.14 % 19.03 %	2.11 % 2.39 %
Custom Mail	4701 4604	3760 3686	845 813	96 105	79.98 % 80.06 %	17.97 % 17.66 %	2.04 % 2.28 %
iCloud Mail	4800 4827	3568 3553	1131 1168	101 106	74.33 % 73.61 %	23.56 % 24.20 %	2.10 % 2.20 %
Tuta	4661 4676	3727 3733	835 831	99 112	79.96 % 79.83 %	17.91 % 17.77 %	2.12 % 2.40 %
Juno.com	4723 4780	3786 3858	837 813	100 109	80.16 % 80.71 %	17.72 % 17.01 %	2.12 % 2.28 %
Mailfence	4816 4766	3860 3781	845 870	111 115	80.15 % 79.33 %	17.55 % 18.25 %	2.30 % 2.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.