ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.067	50.460 50.039	13.735 13.466	1.503 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.90 %	20.91 % 20.70 %	2.29 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 4863	3985 3726	1073 1029	108 108	77.14 % 76.62 %	20.77 % 21.16 %	2.09 % 2.22 %
Elektronics	4926 4968	3823 3866	990 984	113 118	77.61 % 77.82 %	20.10 % 19.81 %	2.29 % 2.38 %
Entertainment	5061 5025	3874 3859	1068 1051	119 115	76.55 % 76.80 %	21.10 % 20.92 %	2.35 % 2.29 %
Cosmetics & Beauty	5149 4922	3971 3796	1068 1014	110 112	77.12 % 77.12 %	20.74 % 20.60 %	2.14 % 2.28 %
Food & Drink	5103 5133	3929 3927	1060 1076	114 130	76.99 % 76.50 %	20.77 % 20.96 %	2.23 % 2.53 %
Home & Garden	5195 4925	3997 3779	1077 1026	121 120	76.94 % 76.73 %	20.73 % 20.83 %	2.33 % 2.44 %
Finance	4834 4894	3876 3902	848 874	110 118	80.18 % 79.73 %	17.54 % 17.86 %	2.28 % 2.41 %
Health	5070 5098	4071 4068	886 892	113 138	80.30 % 79.80 %	17.48 % 17.50 %	2.23 % 2.71 %
Pets	5034 5109	3824 3877	1091 1101	119 131	75.96 % 75.89 %	21.67 % 21.55 %	2.36 % 2.56 %
Sport & Fitness	4968 5042	3760 3872	1092 1062	116 108	75.68 % 76.79 %	21.98 % 21.06 %	2.33 % 2.14 %
Job & Career	5044 4978	3729 3726	1189 1132	126 120	73.93 % 74.85 %	23.57 % 22.74 %	2.50 % 2.41 %
Dating	5037 5182	3653 3766	1262 1299	122 117	72.52 % 72.67 %	25.05 % 25.07 %	2.42 % 2.26 %
Other	5111 4928	3968 3875	1031 926	112 127	77.64 % 78.63 %	20.17 % 18.79 %	2.19 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4639	3540 3360	1172 1157	114 122	73.35 % 72.43 %	24.29 % 24.94 %	2.36 % 2.63 %
Outlook Mail	4746 4580	3532 3447	1097 1028	117 105	74.42 % 75.26 %	23.11 % 22.45 %	2.47 % 2.29 %
Yahoo Mail	4525 4883	3415 3709	1005 1056	105 118	75.47 % 75.96 %	22.21 % 21.63 %	2.32 % 2.42 %
AOL Mail	4742 4767	3626 3606	1012 1048	104 113	76.47 % 75.65 %	21.34 % 21.98 %	2.19 % 2.37 %
Mail.com	4707 4606	3690 3563	910 935	107 108	78.39 % 77.36 %	19.33 % 20.30 %	2.27 % 2.34 %
Yandex Mail	4680 4460	3532 3411	1047 948	101 101	75.47 % 76.48 %	22.37 % 21.26 %	2.16 % 2.26 %
GMX Mail	4495 4616	3358 3478	1037 1027	100 111	74.71 % 75.35 %	23.07 % 22.25 %	2.22 % 2.40 %
Zoho Mail	4548 4667	3554 3640	892 926	102 101	78.14 % 77.99 %	19.61 % 19.84 %	2.24 % 2.16 %
ProtonMail	4720 4559	3672 3577	942 868	106 114	77.80 % 78.46 %	19.96 % 19.04 %	2.25 % 2.50 %
Custom Mail	4727 4572	3759 3645	864 819	104 108	79.52 % 79.72 %	18.28 % 17.91 %	2.20 % 2.36 %
iCloud Mail	4782 4699	3530 3437	1143 1149	109 113	73.82 % 73.14 %	23.90 % 24.45 %	2.28 % 2.40 %
Tuta	4700 4599	3731 3659	865 826	104 114	79.38 % 79.56 %	18.40 % 17.96 %	2.21 % 2.48 %
Juno.com	4660 4774	3702 3832	852 826	106 116	79.44 % 80.27 %	18.28 % 17.30 %	2.27 % 2.43 %
Mailfence	4840 4646	3819 3675	897 853	124 118	78.90 % 79.10 %	18.53 % 18.36 %	2.56 % 2.54 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.