ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 438.861	357.292 345.114	69.479 80.069	11.672 13.678

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 78.64 %	15.85 % 18.24 %	2.66 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33883	27858 27698	4273 5258	760 927	84.70 % 81.75 %	12.99 % 15.52 %	2.31 % 2.74 %
Elektronics	33773 33926	27792 26921	5130 6027	851 978	82.29 % 79.35 %	15.19 % 17.77 %	2.52 % 2.88 %
Entertainment	33133 33823	26952 26496	5304 6199	877 1128	81.34 % 78.34 %	16.01 % 18.33 %	2.65 % 3.34 %
Cosmetics & Beauty	33616 33971	27354 26646	5355 6251	907 1074	81.37 % 78.44 %	15.93 % 18.40 %	2.70 % 3.16 %
Food & Drink	33295 33527	28152 27335	4352 5219	791 973	84.55 % 81.53 %	13.07 % 15.57 %	2.38 % 2.90 %
Home & Garden	34189 33831	28836 27669	4581 5231	772 931	84.34 % 81.79 %	13.40 % 15.46 %	2.26 % 2.75 %
Finance	33913 33917	26517 25564	6382 7190	1014 1163	78.19 % 75.37 %	18.82 % 21.20 %	2.99 % 3.43 %
Health	33706 33520	26659 25605	6101 6809	946 1106	79.09 % 76.39 %	18.10 % 20.31 %	2.81 % 3.30 %
Pets	34118 33797	28540 27211	4758 5578	820 1008	83.65 % 80.51 %	13.95 % 16.50 %	2.40 % 2.98 %
Sport & Fitness	33838 33692	27140 26140	5710 6465	988 1087	80.21 % 77.59 %	16.87 % 19.19 %	2.92 % 3.23 %
Job & Career	34243 33381	27182 25631	6026 6576	1035 1174	79.38 % 76.78 %	17.60 % 19.70 %	3.02 % 3.52 %
Dating	33613 34015	25854 25070	6723 7776	1036 1169	76.92 % 73.70 %	20.00 % 22.86 %	3.08 % 3.44 %
Other	34115 33578	28456 27128	4784 5490	875 960	83.41 % 80.79 %	14.02 % 16.35 %	2.56 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 43255	33783 32383	8244 9353	1336 1519	77.91 % 74.87 %	19.01 % 21.62 %	3.08 % 3.51 %
Outlook Mail	42674 43108	33614 32639	7859 8956	1201 1513	78.77 % 75.71 %	18.42 % 20.78 %	2.81 % 3.51 %
Yahoo Mail	42411 42930	34487 33638	6751 7935	1173 1357	81.32 % 78.36 %	15.92 % 18.48 %	2.77 % 3.16 %
AOL Mail	43021 42501	34856 33342	6955 7843	1210 1316	81.02 % 78.45 %	16.17 % 18.45 %	2.81 % 3.10 %
Mail.com	43000 42947	35412 34146	6490 7504	1098 1297	82.35 % 79.51 %	15.09 % 17.47 %	2.55 % 3.02 %
Yandex Mail	42689 43116	34080 33098	7368 8560	1241 1458	79.83 % 76.77 %	17.26 % 19.85 %	2.91 % 3.38 %
GMX Mail	42372 43066	34837 34063	6546 7747	989 1256	82.22 % 79.09 %	15.45 % 17.99 %	2.33 % 2.92 %
Zoho Mail	43274 42450	35962 34150	6265 7062	1047 1238	83.10 % 80.45 %	14.48 % 16.64 %	2.42 % 2.92 %
ProtonMail	43071 42534	35850 34351	6171 7037	1050 1146	83.23 % 80.76 %	14.33 % 16.54 %	2.44 % 2.69 %
Custom Mail	42357 42667	35756 34818	5623 6665	978 1184	84.42 % 81.60 %	13.28 % 15.62 %	2.31 % 2.77 %
iCloud Mail	3329 3292	2679 2580	508 562	142 150	80.47 % 78.37 %	15.26 % 17.07 %	4.27 % 4.56 %
Tuta	3430 3521	2959 2962	362 437	109 122	86.27 % 84.12 %	10.55 % 12.41 %	3.18 % 3.46 %
Juno.com	3452 3474	3017 2944	337 408	98 122	87.40 % 84.74 %	9.76 % 11.74 %	2.84 % 3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.