ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 465.408	379.785 367.201	72.694 83.633	12.548 14.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 78.90 %	15.63 % 17.97 %	2.70 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35947	29610 29467	4483 5498	827 982	84.79 % 81.97 %	12.84 % 15.29 %	2.37 % 2.73 %
Elektronics	35813 35933	29526 28618	5362 6274	925 1041	82.44 % 79.64 %	14.97 % 17.46 %	2.58 % 2.90 %
Entertainment	35217 35924	28720 28223	5561 6485	936 1216	81.55 % 78.56 %	15.79 % 18.05 %	2.66 % 3.38 %
Cosmetics & Beauty	35615 36027	29058 28354	5597 6523	960 1150	81.59 % 78.70 %	15.72 % 18.11 %	2.70 % 3.19 %
Food & Drink	35286 35591	29884 29102	4556 5459	846 1030	84.69 % 81.77 %	12.91 % 15.34 %	2.40 % 2.89 %
Home & Garden	36238 35908	30618 29439	4789 5472	831 997	84.49 % 81.98 %	13.22 % 15.24 %	2.29 % 2.78 %
Finance	35962 35979	28207 27226	6672 7516	1083 1237	78.44 % 75.67 %	18.55 % 20.89 %	3.01 % 3.44 %
Health	35776 35557	28381 27275	6375 7108	1020 1174	79.33 % 76.71 %	17.82 % 19.99 %	2.85 % 3.30 %
Pets	36223 35935	30348 29012	4990 5850	885 1073	83.78 % 80.73 %	13.78 % 16.28 %	2.44 % 2.99 %
Sport & Fitness	35976 35694	28935 27777	5988 6754	1053 1163	80.43 % 77.82 %	16.64 % 18.92 %	2.93 % 3.26 %
Job & Career	36201 35317	28789 27196	6296 6874	1116 1247	79.53 % 77.01 %	17.39 % 19.46 %	3.08 % 3.53 %
Dating	35637 36035	27499 26715	7015 8088	1123 1232	77.16 % 74.14 %	19.68 % 22.44 %	3.15 % 3.42 %
Other	36163 35561	30210 28797	5010 5732	943 1032	83.54 % 80.98 %	13.85 % 16.12 %	2.61 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 45292	35482 33939	8601 9717	1431 1636	77.96 % 74.93 %	18.90 % 21.45 %	3.14 % 3.61 %
Outlook Mail	44764 45187	35356 34329	8138 9266	1270 1592	78.98 % 75.97 %	18.18 % 20.51 %	2.84 % 3.52 %
Yahoo Mail	44497 44916	36254 35280	7008 8212	1235 1424	81.48 % 78.55 %	15.75 % 18.28 %	2.78 % 3.17 %
AOL Mail	45052 44547	36571 35030	7207 8124	1274 1393	81.18 % 78.64 %	16.00 % 18.24 %	2.83 % 3.13 %
Mail.com	45024 44953	37138 35824	6722 7766	1164 1363	82.48 % 79.69 %	14.93 % 17.28 %	2.59 % 3.03 %
Yandex Mail	44812 45211	35834 34808	7660 8870	1318 1533	79.97 % 76.99 %	17.09 % 19.62 %	2.94 % 3.39 %
GMX Mail	44448 45129	36620 35820	6770 7989	1058 1320	82.39 % 79.37 %	15.23 % 17.70 %	2.38 % 2.92 %
Zoho Mail	45205 44566	37632 35941	6466 7315	1107 1310	83.25 % 80.65 %	14.30 % 16.41 %	2.45 % 2.94 %
ProtonMail	45101 44601	37621 36128	6368 7265	1112 1208	83.42 % 81.00 %	14.12 % 16.29 %	2.47 % 2.71 %
Custom Mail	44396 44682	37542 36559	5820 6890	1034 1233	84.56 % 81.82 %	13.11 % 15.42 %	2.33 % 2.76 %
iCloud Mail	5347 5314	4302 4178	824 915	221 221	80.46 % 78.62 %	15.41 % 17.22 %	4.13 % 4.16 %
Tuta	5366 5564	4623 4714	571 677	172 173	86.15 % 84.72 %	10.64 % 12.17 %	3.21 % 3.11 %
Juno.com	5501 5446	4810 4651	539 627	152 168	87.44 % 85.40 %	9.80 % 11.51 %	2.76 % 3.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.