GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.526 76.523	60.003 58.941	15.046 15.840	1.477 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.41 % 77.02 %	19.66 % 20.70 %	1.93 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5873 6003	4587 4618	1170 1261	116 124	78.10 % 76.93 %	19.92 % 21.01 %	1.98 % 2.07 %
Elektronics	5933 5837	4687 4547	1139 1153	107 137	79.00 % 77.90 %	19.20 % 19.75 %	1.80 % 2.35 %
Entertainment	5830 5842	4566 4460	1155 1246	109 136	78.32 % 76.34 %	19.81 % 21.33 %	1.87 % 2.33 %
Cosmetics & Beauty	5673 5912	4467 4629	1094 1168	112 115	78.74 % 78.30 %	19.28 % 19.76 %	1.97 % 1.95 %
Food & Drink	5847 5954	4558 4562	1173 1253	116 139	77.95 % 76.62 %	20.06 % 21.04 %	1.98 % 2.33 %
Home & Garden	5952 5962	4642 4605	1203 1217	107 140	77.99 % 77.24 %	20.21 % 20.41 %	1.80 % 2.35 %
Finance	5749 5819	4695 4662	930 1021	124 136	81.67 % 80.12 %	16.18 % 17.55 %	2.16 % 2.34 %
Health	5904 5890	4849 4744	939 1013	116 133	82.13 % 80.54 %	15.90 % 17.20 %	1.96 % 2.26 %
Pets	5875 5901	4574 4519	1187 1244	114 138	77.86 % 76.58 %	20.20 % 21.08 %	1.94 % 2.34 %
Sport & Fitness	6030 5856	4713 4450	1198 1271	119 135	78.16 % 75.99 %	19.87 % 21.70 %	1.97 % 2.31 %
Job & Career	6037 5680	4620 4222	1306 1318	111 140	76.53 % 74.33 %	21.63 % 23.20 %	1.84 % 2.46 %
Dating	6006 5879	4411 4268	1478 1469	117 142	73.44 % 72.60 %	24.61 % 24.99 %	1.95 % 2.42 %
Other	5817 5988	4634 4655	1074 1206	109 127	79.66 % 77.74 %	18.46 % 20.14 %	1.87 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5360 5584	3993 4107	1258 1346	109 131	74.50 % 73.55 %	23.47 % 24.10 %	2.03 % 2.35 %
Outlook Mail	5475 5370	4220 4049	1148 1188	107 133	77.08 % 75.40 %	20.97 % 22.12 %	1.95 % 2.48 %
Yahoo Mail	5425 5582	4193 4224	1137 1228	95 130	77.29 % 75.67 %	20.96 % 22.00 %	1.75 % 2.33 %
AOL Mail	5483 5489	4278 4197	1093 1170	112 122	78.02 % 76.46 %	19.93 % 21.32 %	2.04 % 2.22 %
Mail.com	5248 5523	4170 4296	969 1096	109 131	79.46 % 77.78 %	18.46 % 19.84 %	2.08 % 2.37 %
Yandex Mail	5677 5610	4390 4271	1177 1217	110 122	77.33 % 76.13 %	20.73 % 21.69 %	1.94 % 2.17 %
GMX Mail	5459 5229	4163 3894	1184 1218	112 117	76.26 % 74.47 %	21.69 % 23.29 %	2.05 % 2.24 %
Zoho Mail	5558 5420	4411 4242	1033 1060	114 118	79.36 % 78.27 %	18.59 % 19.56 %	2.05 % 2.18 %
ProtonMail	5504 5496	4449 4304	955 1070	100 122	80.83 % 78.31 %	17.35 % 19.47 %	1.82 % 2.22 %
Custom Mail	5519 5410	4459 4306	963 983	97 121	80.79 % 79.59 %	17.45 % 18.17 %	1.76 % 2.24 %
iCloud Mail	5477 5512	4091 4066	1286 1321	100 125	74.69 % 73.77 %	23.48 % 23.97 %	1.83 % 2.27 %
Tuta	5355 5338	4334 4263	926 959	95 116	80.93 % 79.86 %	17.29 % 17.97 %	1.77 % 2.17 %
Juno.com	5462 5391	4407 4290	943 979	112 122	80.68 % 79.58 %	17.26 % 18.16 %	2.05 % 2.26 %
Mailfence	5524 5569	4445 4432	974 1005	105 132	80.47 % 79.58 %	17.63 % 18.05 %	1.90 % 2.37 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.