GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.109 76.246	59.396 58.632	15.968 15.921	1.745 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.90 %	20.71 % 20.88 %	2.26 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5667 6048	4352 4661	1185 1256	130 131	76.80 % 77.07 %	20.91 % 20.77 %	2.29 % 2.17 %
Elektronics	5957 5818	4651 4526	1183 1167	123 125	78.08 % 77.79 %	19.86 % 20.06 %	2.06 % 2.15 %
Entertainment	5889 5749	4539 4396	1217 1224	133 129	77.08 % 76.47 %	20.67 % 21.29 %	2.26 % 2.24 %
Cosmetics & Beauty	5979 6089	4593 4680	1260 1273	126 136	76.82 % 76.86 %	21.07 % 20.91 %	2.11 % 2.23 %
Food & Drink	5829 5809	4435 4459	1253 1224	141 126	76.09 % 76.76 %	21.50 % 21.07 %	2.42 % 2.17 %
Home & Garden	5964 5785	4549 4444	1280 1218	135 123	76.27 % 76.82 %	21.46 % 21.05 %	2.26 % 2.13 %
Finance	5973 5829	4844 4682	993 1011	136 136	81.10 % 80.32 %	16.62 % 17.34 %	2.28 % 2.33 %
Health	5952 5680	4789 4544	1030 1012	133 124	80.46 % 80.00 %	17.31 % 17.82 %	2.23 % 2.18 %
Pets	5934 5845	4553 4487	1236 1233	145 125	76.73 % 76.77 %	20.83 % 21.09 %	2.44 % 2.14 %
Sport & Fitness	5967 5893	4597 4522	1230 1243	140 128	77.04 % 76.74 %	20.61 % 21.09 %	2.35 % 2.17 %
Job & Career	6052 5760	4518 4272	1401 1350	133 138	74.65 % 74.17 %	23.15 % 23.44 %	2.20 % 2.40 %
Dating	5848 6089	4226 4399	1490 1552	132 138	72.26 % 72.25 %	25.48 % 25.49 %	2.26 % 2.27 %
Other	6098 5852	4750 4560	1210 1158	138 134	77.89 % 77.92 %	19.84 % 19.79 %	2.26 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5413 5438	3977 3964	1325 1347	111 127	73.47 % 72.89 %	24.48 % 24.77 %	2.05 % 2.34 %
Outlook Mail	5502 5533	4129 4134	1250 1281	123 118	75.05 % 74.72 %	22.72 % 23.15 %	2.24 % 2.13 %
Yahoo Mail	5478 5511	4162 4194	1188 1189	128 128	75.98 % 76.10 %	21.69 % 21.58 %	2.34 % 2.32 %
AOL Mail	5589 5526	4261 4228	1199 1172	129 126	76.24 % 76.51 %	21.45 % 21.21 %	2.31 % 2.28 %
Mail.com	5325 5610	4131 4397	1076 1092	118 121	77.58 % 78.38 %	20.21 % 19.47 %	2.22 % 2.16 %
Yandex Mail	5699 5450	4338 4125	1235 1206	126 119	76.12 % 75.69 %	21.67 % 22.13 %	2.21 % 2.18 %
GMX Mail	5529 5265	4127 3953	1274 1193	128 119	74.64 % 75.08 %	23.04 % 22.66 %	2.32 % 2.26 %
Zoho Mail	5559 5341	4377 4177	1057 1041	125 123	78.74 % 78.21 %	19.01 % 19.49 %	2.25 % 2.30 %
ProtonMail	5369 5420	4250 4235	998 1068	121 117	79.16 % 78.14 %	18.59 % 19.70 %	2.25 % 2.16 %
Custom Mail	5583 5529	4490 4413	964 994	129 122	80.42 % 79.82 %	17.27 % 17.98 %	2.31 % 2.21 %
iCloud Mail	5521 5548	4049 4073	1350 1355	122 120	73.34 % 73.41 %	24.45 % 24.42 %	2.21 % 2.16 %
Tuta	5547 5297	4402 4211	1016 976	129 110	79.36 % 79.50 %	18.32 % 18.43 %	2.33 % 2.08 %
Juno.com	5517 5392	4372 4287	1016 987	129 118	79.25 % 79.51 %	18.42 % 18.30 %	2.34 % 2.19 %
Mailfence	5478 5386	4331 4241	1020 1020	127 125	79.06 % 78.74 %	18.62 % 18.94 %	2.32 % 2.32 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.