GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.828 64.214	52.735 50.260	10.208 12.859	1.164 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.62 % 78.27 %	15.99 % 20.03 %	1.82 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4822 4951	3979 3874	778 1011	92 114	82.52 % 78.25 %	16.13 % 20.42 %	1.91 % 2.30 %
Elektronics	5039 5094	4184 4013	806 996	90 132	83.03 % 78.78 %	16.00 % 19.55 %	1.79 % 2.59 %
Entertainment	4994 4910	4120 3786	798 1022	89 121	82.50 % 77.11 %	15.98 % 20.81 %	1.78 % 2.46 %
Cosmetics & Beauty	4865 4874	4052 3881	727 942	90 105	83.29 % 79.63 %	14.94 % 19.33 %	1.85 % 2.15 %
Food & Drink	4899 4902	4050 3803	774 1023	94 129	82.67 % 77.58 %	15.80 % 20.87 %	1.92 % 2.63 %
Home & Garden	4811 4947	3957 3889	790 987	85 122	82.25 % 78.61 %	16.42 % 19.95 %	1.77 % 2.47 %
Finance	4884 4991	4150 4011	655 897	97 126	84.97 % 80.36 %	13.41 % 17.97 %	1.99 % 2.52 %
Health	4869 4860	4131 3908	663 863	84 118	84.84 % 80.41 %	13.62 % 17.76 %	1.73 % 2.43 %
Pets	4875 4958	4029 3891	778 989	91 120	82.65 % 78.48 %	15.96 % 19.95 %	1.87 % 2.42 %
Sport & Fitness	5020 4987	4110 3861	856 1040	91 122	81.87 % 77.42 %	17.05 % 20.85 %	1.81 % 2.45 %
Job & Career	4915 4687	3976 3577	887 995	85 122	80.90 % 76.32 %	18.05 % 21.23 %	1.73 % 2.60 %
Dating	4982 5023	3925 3798	980 1120	90 131	78.78 % 75.61 %	19.67 % 22.30 %	1.81 % 2.61 %
Other	4853 5030	4072 3968	716 974	86 117	83.91 % 78.89 %	14.75 % 19.36 %	1.77 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4777	3835 3629	844 1076	92 119	80.80 % 75.97 %	17.78 % 22.52 %	1.94 % 2.49 %
Outlook Mail	4678 4721	3845 3675	764 961	84 118	82.19 % 77.84 %	16.33 % 20.36 %	1.80 % 2.50 %
Yahoo Mail	4731 4661	3897 3585	803 967	78 113	82.37 % 76.91 %	16.97 % 20.75 %	1.65 % 2.42 %
AOL Mail	4617 4675	3824 3632	722 977	87 111	82.82 % 77.69 %	15.64 % 20.90 %	1.88 % 2.37 %
Mail.com	4537 4764	3788 3710	674 955	94 127	83.49 % 77.88 %	14.86 % 20.05 %	2.07 % 2.67 %
Yandex Mail	4762 4885	3901 3791	804 1023	78 121	81.92 % 77.60 %	16.88 % 20.94 %	1.64 % 2.48 %
GMX Mail	4656 4541	3797 3491	794 963	87 110	81.55 % 76.88 %	17.05 % 21.21 %	1.87 % 2.42 %
Zoho Mail	4653 4673	3859 3722	725 895	90 107	82.94 % 79.65 %	15.58 % 19.15 %	1.93 % 2.29 %
ProtonMail	4685 4783	3949 3795	679 900	78 113	84.29 % 79.34 %	14.49 % 18.82 %	1.66 % 2.36 %
Custom Mail	4751 4654	4003 3765	685 844	83 116	84.26 % 80.90 %	14.42 % 18.13 %	1.75 % 2.49 %
iCloud Mail	4737 4830	3790 3672	885 1054	86 119	80.01 % 76.02 %	18.68 % 21.82 %	1.82 % 2.46 %
Tuta	4575 4510	3872 3624	647 822	79 108	84.63 % 80.35 %	14.14 % 18.23 %	1.73 % 2.39 %
Juno.com	4592 4579	3860 3683	654 827	83 117	84.06 % 80.43 %	14.24 % 18.06 %	1.81 % 2.56 %
Mailfence	3108 3161	2515 2486	528 595	65 80	80.92 % 78.65 %	16.99 % 18.82 %	2.09 % 2.53 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.