GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.810 65.585	51.088 50.859	13.306 13.328	1.416 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.55 %	20.22 % 20.32 %	2.15 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5102	3876 3954	1025 1051	106 97	77.41 % 77.50 %	20.47 % 20.60 %	2.12 % 1.90 %
Elektronics	5072 5004	3985 3933	987 960	100 111	78.57 % 78.60 %	19.46 % 19.18 %	1.97 % 2.22 %
Entertainment	4921 5114	3795 3952	1023 1052	103 110	77.12 % 77.28 %	20.79 % 20.57 %	2.09 % 2.15 %
Cosmetics & Beauty	4914 5193	3811 4054	994 1044	109 95	77.55 % 78.07 %	20.23 % 20.10 %	2.22 % 1.83 %
Food & Drink	4937 5120	3801 3962	1018 1047	118 111	76.99 % 77.38 %	20.62 % 20.45 %	2.39 % 2.17 %
Home & Garden	5112 5178	3944 4016	1067 1048	101 114	77.15 % 77.56 %	20.87 % 20.24 %	1.98 % 2.20 %
Finance	5058 4873	4093 3945	847 822	118 106	80.92 % 80.96 %	16.75 % 16.87 %	2.33 % 2.18 %
Health	5175 5002	4196 4047	867 849	112 106	81.08 % 80.91 %	16.75 % 16.97 %	2.16 % 2.12 %
Pets	4960 4977	3837 3838	1017 1030	106 109	77.36 % 77.11 %	20.50 % 20.70 %	2.14 % 2.19 %
Sport & Fitness	5202 4963	4051 3806	1036 1048	115 109	77.87 % 76.69 %	19.92 % 21.12 %	2.21 % 2.20 %
Job & Career	5154 4852	3922 3636	1122 1105	110 111	76.10 % 74.94 %	21.77 % 22.77 %	2.13 % 2.29 %
Dating	5207 5111	3773 3738	1320 1255	114 118	72.46 % 73.14 %	25.35 % 24.55 %	2.19 % 2.31 %
Other	5091 5096	4004 3978	983 1017	104 101	78.65 % 78.06 %	19.31 % 19.96 %	2.04 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4790	3457 3553	1116 1132	102 105	73.95 % 74.18 %	23.87 % 23.63 %	2.18 % 2.19 %
Outlook Mail	4687 4743	3559 3572	1022 1057	106 114	75.93 % 75.31 %	21.80 % 22.29 %	2.26 % 2.40 %
Yahoo Mail	4753 4586	3645 3496	1016 988	92 102	76.69 % 76.23 %	21.38 % 21.54 %	1.94 % 2.22 %
AOL Mail	4722 4706	3640 3619	978 993	104 94	77.09 % 76.90 %	20.71 % 21.10 %	2.20 % 2.00 %
Mail.com	4492 4620	3525 3672	868 847	99 101	78.47 % 79.48 %	19.32 % 18.33 %	2.20 % 2.19 %
Yandex Mail	4955 4748	3797 3617	1051 1036	107 95	76.63 % 76.18 %	21.21 % 21.82 %	2.16 % 2.00 %
GMX Mail	4660 4482	3503 3378	1047 1013	110 91	75.17 % 75.37 %	22.47 % 22.60 %	2.36 % 2.03 %
Zoho Mail	4727 4559	3730 3589	890 879	107 91	78.91 % 78.72 %	18.83 % 19.28 %	2.26 % 2.00 %
ProtonMail	4695 4650	3770 3662	828 890	97 98	80.30 % 78.75 %	17.64 % 19.14 %	2.07 % 2.11 %
Custom Mail	4706 4701	3768 3760	845 845	93 96	80.07 % 79.98 %	17.96 % 17.97 %	1.98 % 2.04 %
iCloud Mail	4741 4800	3505 3568	1139 1131	97 101	73.93 % 74.33 %	24.02 % 23.56 %	2.05 % 2.10 %
Tuta	4620 4661	3703 3727	825 835	92 99	80.15 % 79.96 %	17.86 % 17.91 %	1.99 % 2.12 %
Juno.com	4650 4723	3716 3786	824 837	110 100	79.91 % 80.16 %	17.72 % 17.72 %	2.37 % 2.12 %
Mailfence	4727 4816	3770 3860	857 845	100 111	79.75 % 80.15 %	18.13 % 17.55 %	2.12 % 2.30 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.