GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.737 65.698	50.838 50.460	13.485 13.735	1.414 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.81 %	20.51 % 20.91 %	2.15 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4915 5166	3799 3985	1011 1073	105 108	77.29 % 77.14 %	20.57 % 20.77 %	2.14 % 2.09 %
Elektronics	5038 4926	3928 3823	1007 990	103 113	77.97 % 77.61 %	19.99 % 20.10 %	2.04 % 2.29 %
Entertainment	4985 5061	3834 3874	1051 1068	100 119	76.91 % 76.55 %	21.08 % 21.10 %	2.01 % 2.35 %
Cosmetics & Beauty	4931 5149	3815 3971	1009 1068	107 110	77.37 % 77.12 %	20.46 % 20.74 %	2.17 % 2.14 %
Food & Drink	4964 5103	3807 3929	1039 1060	118 114	76.69 % 76.99 %	20.93 % 20.77 %	2.38 % 2.23 %
Home & Garden	5070 5195	3898 3997	1069 1077	103 121	76.88 % 76.94 %	21.08 % 20.73 %	2.03 % 2.33 %
Finance	5061 4834	4091 3876	856 848	114 110	80.83 % 80.18 %	16.91 % 17.54 %	2.25 % 2.28 %
Health	5162 5070	4175 4071	880 886	107 113	80.88 % 80.30 %	17.05 % 17.48 %	2.07 % 2.23 %
Pets	5012 5034	3853 3824	1050 1091	109 119	76.88 % 75.96 %	20.95 % 21.67 %	2.17 % 2.36 %
Sport & Fitness	5178 4968	4024 3760	1038 1092	116 116	77.71 % 75.68 %	20.05 % 21.98 %	2.24 % 2.33 %
Job & Career	5170 5044	3908 3729	1151 1189	111 126	75.59 % 73.93 %	22.26 % 23.57 %	2.15 % 2.50 %
Dating	5155 5037	3713 3653	1330 1262	112 122	72.03 % 72.52 %	25.80 % 25.05 %	2.17 % 2.42 %
Other	5096 5111	3993 3968	994 1031	109 112	78.36 % 77.64 %	19.51 % 20.17 %	2.14 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4685 4826	3445 3540	1141 1172	99 114	73.53 % 73.35 %	24.35 % 24.29 %	2.11 % 2.36 %
Outlook Mail	4744 4746	3586 3532	1055 1097	103 117	75.59 % 74.42 %	22.24 % 23.11 %	2.17 % 2.47 %
Yahoo Mail	4721 4525	3604 3415	1022 1005	95 105	76.34 % 75.47 %	21.65 % 22.21 %	2.01 % 2.32 %
AOL Mail	4728 4742	3630 3626	989 1012	109 104	76.78 % 76.47 %	20.92 % 21.34 %	2.31 % 2.19 %
Mail.com	4506 4707	3532 3690	881 910	93 107	78.38 % 78.39 %	19.55 % 19.33 %	2.06 % 2.27 %
Yandex Mail	4840 4680	3694 3532	1045 1047	101 101	76.32 % 75.47 %	21.59 % 22.37 %	2.09 % 2.16 %
GMX Mail	4690 4495	3514 3358	1069 1037	107 100	74.93 % 74.71 %	22.79 % 23.07 %	2.28 % 2.22 %
Zoho Mail	4647 4548	3657 3554	886 892	104 102	78.70 % 78.14 %	19.07 % 19.61 %	2.24 % 2.24 %
ProtonMail	4667 4720	3720 3672	850 942	97 106	79.71 % 77.80 %	18.21 % 19.96 %	2.08 % 2.25 %
Custom Mail	4747 4727	3793 3759	858 864	96 104	79.90 % 79.52 %	18.07 % 18.28 %	2.02 % 2.20 %
iCloud Mail	4791 4782	3529 3530	1161 1143	101 109	73.66 % 73.82 %	24.23 % 23.90 %	2.11 % 2.28 %
Tuta	4593 4700	3664 3731	837 865	92 104	79.77 % 79.38 %	18.22 % 18.40 %	2.00 % 2.21 %
Juno.com	4675 4660	3720 3702	839 852	116 106	79.57 % 79.44 %	17.95 % 18.28 %	2.48 % 2.27 %
Mailfence	4703 4840	3750 3819	852 897	101 124	79.74 % 78.90 %	18.12 % 18.53 %	2.15 % 2.56 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.