GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.855 64.940	52.595 49.739	11.200 13.801	1.219 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.10 % 76.59 %	17.27 % 21.25 %	1.88 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4877 5001	3940 3823	864 1069	93 115	80.79 % 76.44 %	17.72 % 21.38 %	1.91 % 2.30 %
Elektronics	5064 4986	4129 3852	860 1026	92 130	81.54 % 77.26 %	16.98 % 20.58 %	1.82 % 2.61 %
Entertainment	4996 5015	4038 3787	866 1116	95 133	80.82 % 75.51 %	17.33 % 22.25 %	1.90 % 2.65 %
Cosmetics & Beauty	4933 4970	4040 3874	802 1014	94 110	81.90 % 77.95 %	16.26 % 20.40 %	1.91 % 2.21 %
Food & Drink	4986 5016	4029 3815	873 1086	96 136	80.81 % 76.06 %	17.51 % 21.65 %	1.93 % 2.71 %
Home & Garden	4976 5056	4021 3884	877 1062	87 137	80.81 % 76.82 %	17.62 % 21.00 %	1.75 % 2.71 %
Finance	4959 5019	4160 3982	706 933	100 130	83.89 % 79.34 %	14.24 % 18.59 %	2.02 % 2.59 %
Health	4993 4975	4203 3958	708 912	89 127	84.18 % 79.56 %	14.18 % 18.33 %	1.78 % 2.55 %
Pets	4909 5071	3966 3878	863 1089	96 130	80.79 % 76.47 %	17.58 % 21.48 %	1.96 % 2.56 %
Sport & Fitness	5115 5056	4120 3827	923 1131	100 129	80.55 % 75.69 %	18.04 % 22.37 %	1.96 % 2.55 %
Job & Career	4989 4751	3943 3524	968 1104	92 128	79.03 % 74.17 %	19.40 % 23.24 %	1.84 % 2.69 %
Dating	5130 4977	3948 3644	1100 1211	95 138	76.96 % 73.22 %	21.44 % 24.33 %	1.85 % 2.77 %
Other	4928 5047	4058 3891	790 1048	90 120	82.35 % 77.10 %	16.03 % 20.76 %	1.83 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4742 4841	3715 3583	945 1164	95 126	78.34 % 74.01 %	19.93 % 24.04 %	2.00 % 2.60 %
Outlook Mail	4743 4679	3814 3527	850 1049	90 127	80.41 % 75.38 %	17.92 % 22.42 %	1.90 % 2.71 %
Yahoo Mail	4688 4682	3782 3524	853 1044	80 120	80.67 % 75.27 %	18.20 % 22.30 %	1.71 % 2.56 %
AOL Mail	4600 4652	3738 3532	782 1017	92 115	81.26 % 75.92 %	17.00 % 21.86 %	2.00 % 2.47 %
Mail.com	4488 4684	3689 3591	719 982	92 128	82.20 % 76.67 %	16.02 % 20.96 %	2.05 % 2.73 %
Yandex Mail	4873 4844	3897 3664	899 1078	86 119	79.97 % 75.64 %	18.45 % 22.25 %	1.76 % 2.46 %
GMX Mail	4744 4614	3772 3442	888 1074	93 117	79.51 % 74.60 %	18.72 % 23.28 %	1.96 % 2.54 %
Zoho Mail	4640 4756	3794 3713	770 952	93 113	81.77 % 78.07 %	16.59 % 20.02 %	2.00 % 2.38 %
ProtonMail	4683 4769	3900 3718	713 957	81 120	83.28 % 77.96 %	15.23 % 20.07 %	1.73 % 2.52 %
Custom Mail	4812 4634	3995 3667	747 889	83 120	83.02 % 79.13 %	15.52 % 19.18 %	1.72 % 2.59 %
iCloud Mail	4694 4720	3652 3484	965 1121	89 118	77.80 % 73.81 %	20.56 % 23.75 %	1.90 % 2.50 %
Tuta	4570 4581	3815 3610	688 871	80 114	83.48 % 78.80 %	15.05 % 19.01 %	1.75 % 2.49 %
Juno.com	4650 4573	3855 3612	708 870	87 120	82.90 % 78.99 %	15.23 % 19.02 %	1.87 % 2.62 %
Mailfence	3928 3911	3177 3072	673 733	78 106	80.88 % 78.55 %	17.13 % 18.74 %	1.99 % 2.71 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.