GetResponse and ActiveCampaign Email Deliverability Comparison

GetResponse

ActiveCampaign

In this comparison, the deliverability of GetResponse and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.038 75.996	59.357 58.044	15.922 16.148	1.759 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.05 % 76.38 %	20.67 % 21.25 %	2.28 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5927	4400 4545	1215 1249	132 133	76.56 % 76.68 %	21.14 % 21.07 %	2.30 % 2.24 %
Elektronics	5923 5700	4626 4400	1173 1166	124 134	78.10 % 77.19 %	19.80 % 20.46 %	2.09 % 2.35 %
Entertainment	5874 5782	4517 4399	1222 1244	135 139	76.90 % 76.08 %	20.80 % 21.52 %	2.30 % 2.40 %
Cosmetics & Beauty	5940 6078	4568 4643	1240 1293	132 142	76.90 % 76.39 %	20.88 % 21.27 %	2.22 % 2.34 %
Food & Drink	5836 5845	4433 4459	1261 1252	142 134	75.96 % 76.29 %	21.61 % 21.42 %	2.43 % 2.29 %
Home & Garden	6010 5863	4590 4483	1284 1239	136 141	76.37 % 76.46 %	21.36 % 21.13 %	2.26 % 2.40 %
Finance	5908 5756	4778 4596	992 1017	138 143	80.87 % 79.85 %	16.79 % 17.67 %	2.34 % 2.48 %
Health	5953 5689	4815 4541	1005 1022	133 126	80.88 % 79.82 %	16.88 % 17.96 %	2.23 % 2.21 %
Pets	5877 5879	4493 4455	1243 1285	141 139	76.45 % 75.78 %	21.15 % 21.86 %	2.40 % 2.36 %
Sport & Fitness	5955 5831	4613 4427	1200 1266	142 138	77.46 % 75.92 %	20.15 % 21.71 %	2.38 % 2.37 %
Job & Career	6144 5813	4612 4284	1394 1383	138 146	75.07 % 73.70 %	22.69 % 23.79 %	2.25 % 2.51 %
Dating	5856 5955	4233 4267	1494 1539	129 149	72.28 % 71.65 %	25.51 % 25.84 %	2.20 % 2.50 %
Other	6015 5878	4679 4545	1199 1193	137 140	77.79 % 77.32 %	19.93 % 20.30 %	2.28 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5425 5497	3965 4001	1341 1364	119 132	73.09 % 72.79 %	24.72 % 24.81 %	2.19 % 2.40 %
Outlook Mail	5559 5437	4189 4014	1242 1292	128 131	75.36 % 73.83 %	22.34 % 23.76 %	2.30 % 2.41 %
Yahoo Mail	5435 5457	4127 4103	1185 1225	123 129	75.93 % 75.19 %	21.80 % 22.45 %	2.26 % 2.36 %
AOL Mail	5500 5524	4185 4217	1183 1174	132 133	76.09 % 76.34 %	21.51 % 21.25 %	2.40 % 2.41 %
Mail.com	5283 5527	4104 4311	1064 1090	115 126	77.68 % 78.00 %	20.14 % 19.72 %	2.18 % 2.28 %
Yandex Mail	5685 5404	4329 4054	1228 1226	128 124	76.15 % 75.02 %	21.60 % 22.69 %	2.25 % 2.29 %
GMX Mail	5650 5198	4215 3861	1303 1214	132 123	74.60 % 74.28 %	23.06 % 23.36 %	2.34 % 2.37 %
Zoho Mail	5554 5307	4368 4119	1059 1060	127 128	78.65 % 77.61 %	19.07 % 19.97 %	2.29 % 2.41 %
ProtonMail	5354 5495	4256 4266	976 1100	122 129	79.49 % 77.63 %	18.23 % 20.02 %	2.28 % 2.35 %
Custom Mail	5617 5522	4512 4365	979 1022	126 135	80.33 % 79.05 %	17.43 % 18.51 %	2.24 % 2.44 %
iCloud Mail	5556 5492	4079 4015	1350 1349	127 128	73.42 % 73.11 %	24.30 % 24.56 %	2.29 % 2.33 %
Tuta	5435 5287	4327 4168	980 998	128 121	79.61 % 78.83 %	18.03 % 18.88 %	2.36 % 2.29 %
Juno.com	5447 5453	4313 4310	1004 1014	130 129	79.18 % 79.04 %	18.43 % 18.60 %	2.39 % 2.37 %
Mailfence	5538 5396	4388 4240	1028 1020	122 136	79.23 % 78.58 %	18.56 % 18.90 %	2.20 % 2.52 %

Compare GetResponse with other providers

Compare the email deliverability of GetResponse with other providers.