ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 77.109	58.632 59.396	15.921 15.968	1.693 1.745

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.03 %	20.88 % 20.71 %	2.22 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5667	4661 4352	1256 1185	131 130	77.07 % 76.80 %	20.77 % 20.91 %	2.17 % 2.29 %
Elektronics	5818 5957	4526 4651	1167 1183	125 123	77.79 % 78.08 %	20.06 % 19.86 %	2.15 % 2.06 %
Entertainment	5749 5889	4396 4539	1224 1217	129 133	76.47 % 77.08 %	21.29 % 20.67 %	2.24 % 2.26 %
Cosmetics & Beauty	6089 5979	4680 4593	1273 1260	136 126	76.86 % 76.82 %	20.91 % 21.07 %	2.23 % 2.11 %
Food & Drink	5809 5829	4459 4435	1224 1253	126 141	76.76 % 76.09 %	21.07 % 21.50 %	2.17 % 2.42 %
Home & Garden	5785 5964	4444 4549	1218 1280	123 135	76.82 % 76.27 %	21.05 % 21.46 %	2.13 % 2.26 %
Finance	5829 5973	4682 4844	1011 993	136 136	80.32 % 81.10 %	17.34 % 16.62 %	2.33 % 2.28 %
Health	5680 5952	4544 4789	1012 1030	124 133	80.00 % 80.46 %	17.82 % 17.31 %	2.18 % 2.23 %
Pets	5845 5934	4487 4553	1233 1236	125 145	76.77 % 76.73 %	21.09 % 20.83 %	2.14 % 2.44 %
Sport & Fitness	5893 5967	4522 4597	1243 1230	128 140	76.74 % 77.04 %	21.09 % 20.61 %	2.17 % 2.35 %
Job & Career	5760 6052	4272 4518	1350 1401	138 133	74.17 % 74.65 %	23.44 % 23.15 %	2.40 % 2.20 %
Dating	6089 5848	4399 4226	1552 1490	138 132	72.25 % 72.26 %	25.49 % 25.48 %	2.27 % 2.26 %
Other	5852 6098	4560 4750	1158 1210	134 138	77.92 % 77.89 %	19.79 % 19.84 %	2.29 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5413	3964 3977	1347 1325	127 111	72.89 % 73.47 %	24.77 % 24.48 %	2.34 % 2.05 %
Outlook Mail	5533 5502	4134 4129	1281 1250	118 123	74.72 % 75.05 %	23.15 % 22.72 %	2.13 % 2.24 %
Yahoo Mail	5511 5478	4194 4162	1189 1188	128 128	76.10 % 75.98 %	21.58 % 21.69 %	2.32 % 2.34 %
AOL Mail	5526 5589	4228 4261	1172 1199	126 129	76.51 % 76.24 %	21.21 % 21.45 %	2.28 % 2.31 %
Mail.com	5610 5325	4397 4131	1092 1076	121 118	78.38 % 77.58 %	19.47 % 20.21 %	2.16 % 2.22 %
Yandex Mail	5450 5699	4125 4338	1206 1235	119 126	75.69 % 76.12 %	22.13 % 21.67 %	2.18 % 2.21 %
GMX Mail	5265 5529	3953 4127	1193 1274	119 128	75.08 % 74.64 %	22.66 % 23.04 %	2.26 % 2.32 %
Zoho Mail	5341 5559	4177 4377	1041 1057	123 125	78.21 % 78.74 %	19.49 % 19.01 %	2.30 % 2.25 %
ProtonMail	5420 5369	4235 4250	1068 998	117 121	78.14 % 79.16 %	19.70 % 18.59 %	2.16 % 2.25 %
Custom Mail	5529 5583	4413 4490	994 964	122 129	79.82 % 80.42 %	17.98 % 17.27 %	2.21 % 2.31 %
iCloud Mail	5548 5521	4073 4049	1355 1350	120 122	73.41 % 73.34 %	24.42 % 24.45 %	2.16 % 2.21 %
Tuta	5297 5547	4211 4402	976 1016	110 129	79.50 % 79.36 %	18.43 % 18.32 %	2.08 % 2.33 %
Juno.com	5392 5517	4287 4372	987 1016	118 129	79.51 % 79.25 %	18.30 % 18.42 %	2.19 % 2.34 %
Mailfence	5386 5478	4241 4331	1020 1020	125 127	78.74 % 79.06 %	18.94 % 18.62 %	2.32 % 2.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.