ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.827	57.957 59.294	16.389 15.794	1.869 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.18 %	21.50 % 20.56 %	2.45 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5632	4627 4324	1305 1177	144 131	76.15 % 76.78 %	21.48 % 20.90 %	2.37 % 2.33 %
Elektronics	5741 5892	4424 4596	1185 1173	132 123	77.06 % 78.00 %	20.64 % 19.91 %	2.30 % 2.09 %
Entertainment	5813 5949	4380 4609	1288 1202	145 138	75.35 % 77.48 %	22.16 % 20.21 %	2.49 % 2.32 %
Cosmetics & Beauty	6061 5952	4607 4583	1302 1243	152 126	76.01 % 77.00 %	21.48 % 20.88 %	2.51 % 2.12 %
Food & Drink	5803 5810	4391 4438	1271 1237	141 135	75.67 % 76.39 %	21.90 % 21.29 %	2.43 % 2.32 %
Home & Garden	5774 5868	4370 4499	1265 1234	139 135	75.68 % 76.67 %	21.91 % 21.03 %	2.41 % 2.30 %
Finance	5808 5960	4616 4857	1042 973	150 130	79.48 % 81.49 %	17.94 % 16.33 %	2.58 % 2.18 %
Health	5663 5926	4489 4776	1037 1023	137 127	79.27 % 80.59 %	18.31 % 17.26 %	2.42 % 2.14 %
Pets	5910 5912	4484 4562	1284 1208	142 142	75.87 % 77.17 %	21.73 % 20.43 %	2.40 % 2.40 %
Sport & Fitness	5838 5876	4419 4522	1281 1214	138 140	75.69 % 76.96 %	21.94 % 20.66 %	2.36 % 2.38 %
Job & Career	5723 6050	4218 4497	1353 1413	152 140	73.70 % 74.33 %	23.64 % 23.36 %	2.66 % 2.31 %
Dating	6135 5926	4398 4297	1590 1494	147 135	71.69 % 72.51 %	25.92 % 25.21 %	2.40 % 2.28 %
Other	5870 6074	4534 4734	1186 1203	150 137	77.24 % 77.94 %	20.20 % 19.81 %	2.56 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5401	4004 3986	1396 1305	142 110	72.25 % 73.80 %	25.19 % 24.16 %	2.56 % 2.04 %
Outlook Mail	5592 5521	4124 4143	1339 1257	129 121	73.75 % 75.04 %	23.94 % 22.77 %	2.31 % 2.19 %
Yahoo Mail	5486 5413	4137 4132	1215 1155	134 126	75.41 % 76.33 %	22.15 % 21.34 %	2.44 % 2.33 %
AOL Mail	5570 5431	4212 4148	1214 1163	144 120	75.62 % 76.38 %	21.80 % 21.41 %	2.59 % 2.21 %
Mail.com	5533 5281	4282 4093	1120 1069	131 119	77.39 % 77.50 %	20.24 % 20.24 %	2.37 % 2.25 %
Yandex Mail	5422 5715	4063 4342	1224 1247	135 126	74.94 % 75.98 %	22.57 % 21.82 %	2.49 % 2.20 %
GMX Mail	5281 5584	3935 4184	1216 1276	130 124	74.51 % 74.93 %	23.03 % 22.85 %	2.46 % 2.22 %
Zoho Mail	5314 5541	4099 4371	1081 1043	134 127	77.14 % 78.88 %	20.34 % 18.82 %	2.52 % 2.29 %
ProtonMail	5424 5341	4192 4233	1104 986	128 122	77.29 % 79.25 %	20.35 % 18.46 %	2.36 % 2.28 %
Custom Mail	5552 5629	4396 4545	1022 952	134 132	79.18 % 80.74 %	18.41 % 16.91 %	2.41 % 2.34 %
iCloud Mail	5469 5475	3974 4026	1367 1319	128 130	72.66 % 73.53 %	25.00 % 24.09 %	2.34 % 2.37 %
Tuta	5324 5522	4181 4374	1015 1019	128 129	78.53 % 79.21 %	19.06 % 18.45 %	2.40 % 2.34 %
Juno.com	5371 5457	4216 4329	1027 1003	128 125	78.50 % 79.33 %	19.12 % 18.38 %	2.38 % 2.29 %
Mailfence	5335 5516	4142 4388	1049 1000	144 128	77.64 % 79.55 %	19.66 % 18.13 %	2.70 % 2.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.