ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.810	50.859 51.088	13.328 13.306	1.398 1.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.63 %	20.32 % 20.22 %	2.13 % 2.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5007	3954 3876	1051 1025	97 106	77.50 % 77.41 %	20.60 % 20.47 %	1.90 % 2.12 %
Elektronics	5004 5072	3933 3985	960 987	111 100	78.60 % 78.57 %	19.18 % 19.46 %	2.22 % 1.97 %
Entertainment	5114 4921	3952 3795	1052 1023	110 103	77.28 % 77.12 %	20.57 % 20.79 %	2.15 % 2.09 %
Cosmetics & Beauty	5193 4914	4054 3811	1044 994	95 109	78.07 % 77.55 %	20.10 % 20.23 %	1.83 % 2.22 %
Food & Drink	5120 4937	3962 3801	1047 1018	111 118	77.38 % 76.99 %	20.45 % 20.62 %	2.17 % 2.39 %
Home & Garden	5178 5112	4016 3944	1048 1067	114 101	77.56 % 77.15 %	20.24 % 20.87 %	2.20 % 1.98 %
Finance	4873 5058	3945 4093	822 847	106 118	80.96 % 80.92 %	16.87 % 16.75 %	2.18 % 2.33 %
Health	5002 5175	4047 4196	849 867	106 112	80.91 % 81.08 %	16.97 % 16.75 %	2.12 % 2.16 %
Pets	4977 4960	3838 3837	1030 1017	109 106	77.11 % 77.36 %	20.70 % 20.50 %	2.19 % 2.14 %
Sport & Fitness	4963 5202	3806 4051	1048 1036	109 115	76.69 % 77.87 %	21.12 % 19.92 %	2.20 % 2.21 %
Job & Career	4852 5154	3636 3922	1105 1122	111 110	74.94 % 76.10 %	22.77 % 21.77 %	2.29 % 2.13 %
Dating	5111 5207	3738 3773	1255 1320	118 114	73.14 % 72.46 %	24.55 % 25.35 %	2.31 % 2.19 %
Other	5096 5091	3978 4004	1017 983	101 104	78.06 % 78.65 %	19.96 % 19.31 %	1.98 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4675	3553 3457	1132 1116	105 102	74.18 % 73.95 %	23.63 % 23.87 %	2.19 % 2.18 %
Outlook Mail	4743 4687	3572 3559	1057 1022	114 106	75.31 % 75.93 %	22.29 % 21.80 %	2.40 % 2.26 %
Yahoo Mail	4586 4753	3496 3645	988 1016	102 92	76.23 % 76.69 %	21.54 % 21.38 %	2.22 % 1.94 %
AOL Mail	4706 4722	3619 3640	993 978	94 104	76.90 % 77.09 %	21.10 % 20.71 %	2.00 % 2.20 %
Mail.com	4620 4492	3672 3525	847 868	101 99	79.48 % 78.47 %	18.33 % 19.32 %	2.19 % 2.20 %
Yandex Mail	4748 4955	3617 3797	1036 1051	95 107	76.18 % 76.63 %	21.82 % 21.21 %	2.00 % 2.16 %
GMX Mail	4482 4660	3378 3503	1013 1047	91 110	75.37 % 75.17 %	22.60 % 22.47 %	2.03 % 2.36 %
Zoho Mail	4559 4727	3589 3730	879 890	91 107	78.72 % 78.91 %	19.28 % 18.83 %	2.00 % 2.26 %
ProtonMail	4650 4695	3662 3770	890 828	98 97	78.75 % 80.30 %	19.14 % 17.64 %	2.11 % 2.07 %
Custom Mail	4701 4706	3760 3768	845 845	96 93	79.98 % 80.07 %	17.97 % 17.96 %	2.04 % 1.98 %
iCloud Mail	4800 4741	3568 3505	1131 1139	101 97	74.33 % 73.93 %	23.56 % 24.02 %	2.10 % 2.05 %
Tuta	4661 4620	3727 3703	835 825	99 92	79.96 % 80.15 %	17.91 % 17.86 %	2.12 % 1.99 %
Juno.com	4723 4650	3786 3716	837 824	100 110	80.16 % 79.91 %	17.72 % 17.72 %	2.12 % 2.37 %
Mailfence	4816 4727	3860 3770	845 857	111 100	80.15 % 79.75 %	17.55 % 18.13 %	2.30 % 2.12 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.