ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 438.550	357.292 364.312	69.479 62.305	11.672 11.933

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 83.07 %	15.85 % 14.21 %	2.66 % 2.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33961	27858 29225	4273 3938	760 798	84.70 % 86.05 %	12.99 % 11.60 %	2.31 % 2.35 %
Elektronics	33773 34076	27792 28565	5130 4632	851 879	82.29 % 83.83 %	15.19 % 13.59 %	2.52 % 2.58 %
Entertainment	33133 33007	26952 27362	5304 4692	877 953	81.34 % 82.90 %	16.01 % 14.22 %	2.65 % 2.89 %
Cosmetics & Beauty	33616 34121	27354 28262	5355 4934	907 925	81.37 % 82.83 %	15.93 % 14.46 %	2.70 % 2.71 %
Food & Drink	33295 33678	28152 28981	4352 3917	791 780	84.55 % 86.05 %	13.07 % 11.63 %	2.38 % 2.32 %
Home & Garden	34189 33203	28836 28644	4581 3815	772 744	84.34 % 86.27 %	13.40 % 11.49 %	2.26 % 2.24 %
Finance	33913 33867	26517 26992	6382 5817	1014 1058	78.19 % 79.70 %	18.82 % 17.18 %	2.99 % 3.12 %
Health	33706 34279	26659 27666	6101 5662	946 951	79.09 % 80.71 %	18.10 % 16.52 %	2.81 % 2.77 %
Pets	34118 33385	28540 28438	4758 4071	820 876	83.65 % 85.18 %	13.95 % 12.19 %	2.40 % 2.62 %
Sport & Fitness	33838 33473	27140 27499	5710 5007	988 967	80.21 % 82.15 %	16.87 % 14.96 %	2.92 % 2.89 %
Job & Career	34243 34000	27182 27507	6026 5389	1035 1104	79.38 % 80.90 %	17.60 % 15.85 %	3.02 % 3.25 %
Dating	33613 33847	25854 26517	6723 6266	1036 1064	76.92 % 78.34 %	20.00 % 18.51 %	3.08 % 3.14 %
Other	34115 33653	28456 28654	4784 4165	875 834	83.41 % 85.15 %	14.02 % 12.38 %	2.56 % 2.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 43158	33783 34379	8244 7433	1336 1346	77.91 % 79.66 %	19.01 % 17.22 %	3.08 % 3.12 %
Outlook Mail	42674 42290	33614 34045	7859 6979	1201 1266	78.77 % 80.50 %	18.42 % 16.50 %	2.81 % 2.99 %
Yahoo Mail	42411 42848	34487 35458	6751 6199	1173 1191	81.32 % 82.75 %	15.92 % 14.47 %	2.77 % 2.78 %
AOL Mail	43021 42946	34856 35499	6955 6221	1210 1226	81.02 % 82.66 %	16.17 % 14.49 %	2.81 % 2.85 %
Mail.com	43000 42807	35412 35973	6490 5732	1098 1102	82.35 % 84.04 %	15.09 % 13.39 %	2.55 % 2.57 %
Yandex Mail	42689 42566	34080 34604	7368 6682	1241 1280	79.83 % 81.29 %	17.26 % 15.70 %	2.91 % 3.01 %
GMX Mail	42372 43089	34837 36009	6546 5992	989 1088	82.22 % 83.57 %	15.45 % 13.91 %	2.33 % 2.53 %
Zoho Mail	43274 42960	35962 36468	6265 5396	1047 1096	83.10 % 84.89 %	14.48 % 12.56 %	2.42 % 2.55 %
ProtonMail	43071 42932	35850 36471	6171 5474	1050 987	83.23 % 84.95 %	14.33 % 12.75 %	2.44 % 2.30 %
Custom Mail	42357 42800	35756 36774	5623 5008	978 1018	84.42 % 85.92 %	13.28 % 11.70 %	2.31 % 2.38 %
iCloud Mail	3329 3349	2679 2723	508 509	142 117	80.47 % 81.31 %	15.26 % 15.20 %	4.27 % 3.49 %
Tuta	3430 3397	2959 2941	362 350	109 106	86.27 % 86.58 %	10.55 % 10.30 %	3.18 % 3.12 %
Juno.com	3452 3408	3017 2968	337 330	98 110	87.40 % 87.09 %	9.76 % 9.68 %	2.84 % 3.23 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.