ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 456.285	372.303 379.481	71.546 64.329	12.238 12.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 83.17 %	15.69 % 14.10 %	2.68 % 2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35206	29019 30322	4406 4053	804 831	84.78 % 86.13 %	12.87 % 11.51 %	2.35 % 2.36 %
Elektronics	35137 35433	28963 29734	5280 4776	894 923	82.43 % 83.92 %	15.03 % 13.48 %	2.54 % 2.60 %
Entertainment	34506 34443	28125 28585	5468 4855	913 1003	81.51 % 82.99 %	15.85 % 14.10 %	2.65 % 2.91 %
Cosmetics & Beauty	34911 35424	28466 29385	5505 5081	940 958	81.54 % 82.95 %	15.77 % 14.34 %	2.69 % 2.70 %
Food & Drink	34614 35087	29311 30212	4482 4053	821 822	84.68 % 86.11 %	12.95 % 11.55 %	2.37 % 2.34 %
Home & Garden	35529 34535	30006 29813	4712 3942	811 780	84.45 % 86.33 %	13.26 % 11.41 %	2.28 % 2.26 %
Finance	35291 35236	27664 28125	6573 6000	1054 1111	78.39 % 79.82 %	18.63 % 17.03 %	2.99 % 3.15 %
Health	35086 35635	27819 28810	6278 5836	989 989	79.29 % 80.85 %	17.89 % 16.38 %	2.82 % 2.78 %
Pets	35519 34744	29747 29615	4908 4212	864 917	83.75 % 85.24 %	13.82 % 12.12 %	2.43 % 2.64 %
Sport & Fitness	35298 34908	28364 28716	5896 5189	1038 1003	80.36 % 82.26 %	16.70 % 14.86 %	2.94 % 2.87 %
Job & Career	35521 35309	28240 28596	6196 5562	1085 1151	79.50 % 80.99 %	17.44 % 15.75 %	3.05 % 3.26 %
Dating	34973 35184	26959 27630	6913 6447	1101 1107	77.09 % 78.53 %	19.77 % 18.32 %	3.15 % 3.15 %
Other	35473 35141	29620 29938	4929 4323	924 880	83.50 % 85.19 %	13.90 % 12.30 %	2.60 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44501	34886 35464	8471 7648	1398 1389	77.95 % 79.69 %	18.93 % 17.19 %	3.12 % 3.12 %
Outlook Mail	44082 43612	34804 35148	8040 7148	1238 1316	78.95 % 80.59 %	18.24 % 16.39 %	2.81 % 3.02 %
Yahoo Mail	43784 44230	35661 36636	6912 6362	1211 1232	81.45 % 82.83 %	15.79 % 14.38 %	2.77 % 2.79 %
AOL Mail	44372 44325	36005 36677	7117 6384	1250 1264	81.14 % 82.75 %	16.04 % 14.40 %	2.82 % 2.85 %
Mail.com	44349 44107	36567 37082	6642 5878	1140 1147	82.45 % 84.07 %	14.98 % 13.33 %	2.57 % 2.60 %
Yandex Mail	44084 43927	35240 35746	7552 6855	1292 1326	79.94 % 81.38 %	17.13 % 15.61 %	2.93 % 3.02 %
GMX Mail	43762 44485	36035 37237	6690 6132	1037 1116	82.34 % 83.71 %	15.29 % 13.78 %	2.37 % 2.51 %
Zoho Mail	44586 44309	37101 37631	6399 5534	1086 1144	83.21 % 84.93 %	14.35 % 12.49 %	2.44 % 2.58 %
ProtonMail	44435 44324	37038 37703	6300 5603	1097 1018	83.35 % 85.06 %	14.18 % 12.64 %	2.47 % 2.30 %
Custom Mail	43691 44224	36930 38033	5748 5138	1013 1053	84.53 % 86.00 %	13.16 % 11.62 %	2.32 % 2.38 %
iCloud Mail	4644 4734	3738 3853	711 709	195 172	80.49 % 81.39 %	15.31 % 14.98 %	4.20 % 3.63 %
Tuta	4718 4785	4072 4148	495 484	151 153	86.31 % 86.69 %	10.49 % 10.11 %	3.20 % 3.20 %
Juno.com	4825 4722	4226 4123	469 454	130 145	87.59 % 87.31 %	9.72 % 9.61 %	2.69 % 3.07 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.