ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.737	50.460 50.838	13.735 13.485	1.503 1.414

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.34 %	20.91 % 20.51 %	2.29 % 2.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 4915	3985 3799	1073 1011	108 105	77.14 % 77.29 %	20.77 % 20.57 %	2.09 % 2.14 %
Elektronics	4926 5038	3823 3928	990 1007	113 103	77.61 % 77.97 %	20.10 % 19.99 %	2.29 % 2.04 %
Entertainment	5061 4985	3874 3834	1068 1051	119 100	76.55 % 76.91 %	21.10 % 21.08 %	2.35 % 2.01 %
Cosmetics & Beauty	5149 4931	3971 3815	1068 1009	110 107	77.12 % 77.37 %	20.74 % 20.46 %	2.14 % 2.17 %
Food & Drink	5103 4964	3929 3807	1060 1039	114 118	76.99 % 76.69 %	20.77 % 20.93 %	2.23 % 2.38 %
Home & Garden	5195 5070	3997 3898	1077 1069	121 103	76.94 % 76.88 %	20.73 % 21.08 %	2.33 % 2.03 %
Finance	4834 5061	3876 4091	848 856	110 114	80.18 % 80.83 %	17.54 % 16.91 %	2.28 % 2.25 %
Health	5070 5162	4071 4175	886 880	113 107	80.30 % 80.88 %	17.48 % 17.05 %	2.23 % 2.07 %
Pets	5034 5012	3824 3853	1091 1050	119 109	75.96 % 76.88 %	21.67 % 20.95 %	2.36 % 2.17 %
Sport & Fitness	4968 5178	3760 4024	1092 1038	116 116	75.68 % 77.71 %	21.98 % 20.05 %	2.33 % 2.24 %
Job & Career	5044 5170	3729 3908	1189 1151	126 111	73.93 % 75.59 %	23.57 % 22.26 %	2.50 % 2.15 %
Dating	5037 5155	3653 3713	1262 1330	122 112	72.52 % 72.03 %	25.05 % 25.80 %	2.42 % 2.17 %
Other	5111 5096	3968 3993	1031 994	112 109	77.64 % 78.36 %	20.17 % 19.51 %	2.19 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4685	3540 3445	1172 1141	114 99	73.35 % 73.53 %	24.29 % 24.35 %	2.36 % 2.11 %
Outlook Mail	4746 4744	3532 3586	1097 1055	117 103	74.42 % 75.59 %	23.11 % 22.24 %	2.47 % 2.17 %
Yahoo Mail	4525 4721	3415 3604	1005 1022	105 95	75.47 % 76.34 %	22.21 % 21.65 %	2.32 % 2.01 %
AOL Mail	4742 4728	3626 3630	1012 989	104 109	76.47 % 76.78 %	21.34 % 20.92 %	2.19 % 2.31 %
Mail.com	4707 4506	3690 3532	910 881	107 93	78.39 % 78.38 %	19.33 % 19.55 %	2.27 % 2.06 %
Yandex Mail	4680 4840	3532 3694	1047 1045	101 101	75.47 % 76.32 %	22.37 % 21.59 %	2.16 % 2.09 %
GMX Mail	4495 4690	3358 3514	1037 1069	100 107	74.71 % 74.93 %	23.07 % 22.79 %	2.22 % 2.28 %
Zoho Mail	4548 4647	3554 3657	892 886	102 104	78.14 % 78.70 %	19.61 % 19.07 %	2.24 % 2.24 %
ProtonMail	4720 4667	3672 3720	942 850	106 97	77.80 % 79.71 %	19.96 % 18.21 %	2.25 % 2.08 %
Custom Mail	4727 4747	3759 3793	864 858	104 96	79.52 % 79.90 %	18.28 % 18.07 %	2.20 % 2.02 %
iCloud Mail	4782 4791	3530 3529	1143 1161	109 101	73.82 % 73.66 %	23.90 % 24.23 %	2.28 % 2.11 %
Tuta	4700 4593	3731 3664	865 837	104 92	79.38 % 79.77 %	18.40 % 18.22 %	2.21 % 2.00 %
Juno.com	4660 4675	3702 3720	852 839	106 116	79.44 % 79.57 %	18.28 % 17.95 %	2.27 % 2.48 %
Mailfence	4840 4703	3819 3750	897 852	124 101	78.90 % 79.74 %	18.53 % 18.12 %	2.56 % 2.15 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.