ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.603	50.861 51.270	13.251 13.015	1.404 1.318

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.15 %	20.23 % 19.84 %	2.14 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5001	3986 3893	1065 1006	97 102	77.43 % 77.84 %	20.69 % 20.12 %	1.88 % 2.04 %
Elektronics	5023 5039	3955 3979	955 967	113 93	78.74 % 78.96 %	19.01 % 19.19 %	2.25 % 1.85 %
Entertainment	5012 4997	3861 3891	1043 1006	108 100	77.04 % 77.87 %	20.81 % 20.13 %	2.15 % 2.00 %
Cosmetics & Beauty	5089 4846	3997 3796	1001 950	91 100	78.54 % 78.33 %	19.67 % 19.60 %	1.79 % 2.06 %
Food & Drink	5100 4954	3943 3843	1046 1007	111 104	77.31 % 77.57 %	20.51 % 20.33 %	2.18 % 2.10 %
Home & Garden	5057 5147	3945 3990	1002 1063	110 94	78.01 % 77.52 %	19.81 % 20.65 %	2.18 % 1.83 %
Finance	4936 4994	3985 4074	841 809	110 111	80.73 % 81.58 %	17.04 % 16.20 %	2.23 % 2.22 %
Health	5044 5145	4082 4210	852 829	110 106	80.93 % 81.83 %	16.89 % 16.11 %	2.18 % 2.06 %
Pets	5030 5036	3883 3908	1036 1027	111 101	77.20 % 77.60 %	20.60 % 20.39 %	2.21 % 2.01 %
Sport & Fitness	4989 5129	3831 4004	1047 1021	111 104	76.79 % 78.07 %	20.99 % 19.91 %	2.22 % 2.03 %
Job & Career	4890 5167	3653 3953	1123 1115	114 99	74.70 % 76.50 %	22.97 % 21.58 %	2.33 % 1.92 %
Dating	5069 5122	3717 3737	1236 1281	116 104	73.33 % 72.96 %	24.38 % 25.01 %	2.29 % 2.03 %
Other	5129 5026	4023 3992	1004 934	102 100	78.44 % 79.43 %	19.57 % 18.58 %	1.99 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4651	3531 3457	1118 1098	107 96	74.24 % 74.33 %	23.51 % 23.61 %	2.25 % 2.06 %
Outlook Mail	4617 4664	3495 3572	1011 997	111 95	75.70 % 76.59 %	21.90 % 21.38 %	2.40 % 2.04 %
Yahoo Mail	4706 4655	3592 3586	1009 987	105 82	76.33 % 77.04 %	21.44 % 21.20 %	2.23 % 1.76 %
AOL Mail	4710 4743	3632 3694	981 948	97 101	77.11 % 77.88 %	20.83 % 19.99 %	2.06 % 2.13 %
Mail.com	4711 4442	3718 3511	887 835	106 96	78.92 % 79.04 %	18.83 % 18.80 %	2.25 % 2.16 %
Yandex Mail	4722 4874	3640 3756	989 1018	93 100	77.09 % 77.06 %	20.94 % 20.89 %	1.97 % 2.05 %
GMX Mail	4461 4689	3346 3558	1023 1028	92 103	75.01 % 75.88 %	22.93 % 21.92 %	2.06 % 2.20 %
Zoho Mail	4565 4741	3599 3755	875 881	91 105	78.84 % 79.20 %	19.17 % 18.58 %	1.99 % 2.21 %
ProtonMail	4619 4746	3627 3836	897 821	95 89	78.52 % 80.83 %	19.42 % 17.30 %	2.06 % 1.88 %
Custom Mail	4714 4695	3763 3777	853 833	98 85	79.83 % 80.45 %	18.10 % 17.74 %	2.08 % 1.81 %
iCloud Mail	4785 4703	3561 3506	1123 1109	101 88	74.42 % 74.55 %	23.47 % 23.58 %	2.11 % 1.87 %
Tuta	4651 4542	3732 3665	818 794	101 83	80.24 % 80.69 %	17.59 % 17.48 %	2.17 % 1.83 %
Juno.com	4669 4698	3746 3783	822 812	101 103	80.23 % 80.52 %	17.61 % 17.28 %	2.16 % 2.19 %
Mailfence	4830 4760	3879 3814	845 854	106 92	80.31 % 80.13 %	17.49 % 17.94 %	2.19 % 1.93 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.