ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.801	50.321 51.648	13.784 12.884	1.569 1.269

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.49 %	20.99 % 19.58 %	2.39 % 1.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5017	3899 3926	1082 995	111 96	76.57 % 78.25 %	21.25 % 19.83 %	2.18 % 1.91 %
Elektronics	5052 5148	3906 4072	1023 983	123 93	77.32 % 79.10 %	20.25 % 19.09 %	2.43 % 1.81 %
Entertainment	5004 4986	3792 3901	1089 990	123 95	75.78 % 78.24 %	21.76 % 19.86 %	2.46 % 1.91 %
Cosmetics & Beauty	4999 4922	3896 3886	1002 939	101 97	77.94 % 78.95 %	20.04 % 19.08 %	2.02 % 1.97 %
Food & Drink	5097 5033	3877 3924	1098 1005	122 104	76.06 % 77.97 %	21.54 % 19.97 %	2.39 % 2.07 %
Home & Garden	5151 5080	3960 3966	1062 1023	129 91	76.88 % 78.07 %	20.62 % 20.14 %	2.50 % 1.79 %
Finance	5047 4983	4025 4065	899 812	123 106	79.75 % 81.58 %	17.81 % 16.30 %	2.44 % 2.13 %
Health	5064 5056	4051 4154	890 806	123 96	80.00 % 82.16 %	17.58 % 15.94 %	2.43 % 1.90 %
Pets	5098 5058	3886 3947	1086 1011	126 100	76.23 % 78.03 %	21.30 % 19.99 %	2.47 % 1.98 %
Sport & Fitness	5065 5215	3832 4074	1110 1040	123 101	75.66 % 78.12 %	21.92 % 19.94 %	2.43 % 1.94 %
Job & Career	4843 5127	3579 3928	1141 1105	123 94	73.90 % 76.61 %	23.56 % 21.55 %	2.54 % 1.83 %
Dating	5021 5138	3636 3785	1257 1252	128 101	72.42 % 73.67 %	25.03 % 24.37 %	2.55 % 1.97 %
Other	5141 5038	3982 4020	1045 923	114 95	77.46 % 79.79 %	20.33 % 18.32 %	2.22 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4681	3488 3489	1167 1094	117 98	73.09 % 74.54 %	24.46 % 23.37 %	2.45 % 2.09 %
Outlook Mail	4619 4752	3475 3677	1026 984	118 91	75.23 % 77.38 %	22.21 % 20.71 %	2.55 % 1.91 %
Yahoo Mail	4748 4684	3581 3616	1050 986	117 82	75.42 % 77.20 %	22.11 % 21.05 %	2.46 % 1.75 %
AOL Mail	4685 4702	3557 3682	1019 924	109 96	75.92 % 78.31 %	21.75 % 19.65 %	2.33 % 2.04 %
Mail.com	4731 4510	3651 3589	960 826	120 95	77.17 % 79.58 %	20.29 % 18.31 %	2.54 % 2.11 %
Yandex Mail	4820 4927	3641 3813	1072 1019	107 95	75.54 % 77.39 %	22.24 % 20.68 %	2.22 % 1.93 %
GMX Mail	4578 4695	3401 3585	1069 1014	108 96	74.29 % 76.36 %	23.35 % 21.60 %	2.36 % 2.04 %
Zoho Mail	4692 4739	3661 3762	924 878	107 99	78.03 % 79.38 %	19.69 % 18.53 %	2.28 % 2.09 %
ProtonMail	4727 4683	3684 3783	932 815	111 85	77.94 % 80.78 %	19.72 % 17.40 %	2.35 % 1.82 %
Custom Mail	4574 4718	3622 3805	842 831	110 82	79.19 % 80.65 %	18.41 % 17.61 %	2.40 % 1.74 %
iCloud Mail	4720 4689	3464 3497	1143 1109	113 83	73.39 % 74.58 %	24.22 % 23.65 %	2.39 % 1.77 %
Tuta	4564 4620	3620 3753	840 784	104 83	79.32 % 81.23 %	18.40 % 16.97 %	2.28 % 1.80 %
Juno.com	4622 4716	3659 3820	854 801	109 95	79.16 % 81.00 %	18.48 % 16.98 %	2.36 % 2.01 %
Mailfence	4822 4685	3817 3777	886 819	119 89	79.16 % 80.62 %	18.37 % 17.48 %	2.47 % 1.90 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.