ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for GetResponse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.801	58.741 59.052	15.803 16.007	1.712 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats GetResponse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.89 %	20.72 % 20.84 %	2.25 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5785	4606 4427	1217 1226	125 132	77.44 % 76.53 %	20.46 % 21.19 %	2.10 % 2.28 %
Elektronics	5701 5867	4433 4556	1141 1185	127 126	77.76 % 77.65 %	20.01 % 20.20 %	2.23 % 2.15 %
Entertainment	5863 5882	4479 4513	1246 1242	138 127	76.39 % 76.73 %	21.25 % 21.12 %	2.35 % 2.16 %
Cosmetics & Beauty	6033 5851	4658 4509	1250 1210	125 132	77.21 % 77.06 %	20.72 % 20.68 %	2.07 % 2.26 %
Food & Drink	5901 5850	4545 4451	1226 1253	130 146	77.02 % 76.09 %	20.78 % 21.42 %	2.20 % 2.50 %
Home & Garden	5979 5940	4621 4543	1221 1267	137 130	77.29 % 76.48 %	20.42 % 21.33 %	2.29 % 2.19 %
Finance	5659 5865	4556 4718	975 1010	128 137	80.51 % 80.44 %	17.23 % 17.22 %	2.26 % 2.34 %
Health	5857 5921	4713 4770	1016 1021	128 130	80.47 % 80.56 %	17.35 % 17.24 %	2.19 % 2.20 %
Pets	5843 5814	4462 4453	1246 1225	135 136	76.36 % 76.59 %	21.32 % 21.07 %	2.31 % 2.34 %
Sport & Fitness	5769 6050	4392 4675	1249 1233	128 142	76.13 % 77.27 %	21.65 % 20.38 %	2.22 % 2.35 %
Job & Career	5803 6072	4304 4553	1358 1384	141 135	74.17 % 74.98 %	23.40 % 22.79 %	2.43 % 2.22 %
Dating	5967 5974	4336 4282	1491 1558	140 134	72.67 % 71.68 %	24.99 % 26.08 %	2.35 % 2.24 %
Other	5933 5930	4636 4602	1167 1193	130 135	78.14 % 77.61 %	19.67 % 20.12 %	2.19 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than GetResponse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5441	4081 3976	1346 1346	128 119	73.47 % 73.07 %	24.23 % 24.74 %	2.30 % 2.19 %
Outlook Mail	5486 5519	4103 4146	1253 1249	130 124	74.79 % 75.12 %	22.84 % 22.63 %	2.37 % 2.25 %
Yahoo Mail	5340 5489	4044 4160	1176 1211	120 118	75.73 % 75.79 %	22.02 % 22.06 %	2.25 % 2.15 %
AOL Mail	5514 5420	4235 4144	1159 1146	120 130	76.80 % 76.46 %	21.02 % 21.14 %	2.18 % 2.40 %
Mail.com	5482 5277	4310 4097	1055 1065	117 115	78.62 % 77.64 %	19.24 % 20.18 %	2.13 % 2.18 %
Yandex Mail	5429 5709	4109 4332	1204 1252	116 125	75.69 % 75.88 %	22.18 % 21.93 %	2.14 % 2.19 %
GMX Mail	5282 5604	3956 4175	1210 1296	116 133	74.90 % 74.50 %	22.91 % 23.13 %	2.20 % 2.37 %
Zoho Mail	5304 5464	4163 4288	1022 1049	119 127	78.49 % 78.48 %	19.27 % 19.20 %	2.24 % 2.32 %
ProtonMail	5418 5454	4235 4316	1062 1017	121 121	78.17 % 79.13 %	19.60 % 18.65 %	2.23 % 2.22 %
Custom Mail	5498 5587	4383 4441	992 1023	123 123	79.72 % 79.49 %	18.04 % 18.31 %	2.24 % 2.20 %
iCloud Mail	5563 5569	4116 4083	1322 1360	125 126	73.99 % 73.32 %	23.76 % 24.42 %	2.25 % 2.26 %
Tuta	5434 5341	4315 4244	999 979	120 118	79.41 % 79.46 %	18.38 % 18.33 %	2.21 % 2.21 %
Juno.com	5417 5470	4315 4324	982 1007	120 139	79.66 % 79.05 %	18.13 % 18.41 %	2.22 % 2.54 %
Mailfence	5534 5457	4376 4326	1021 1007	137 124	79.07 % 79.27 %	18.45 % 18.45 %	2.48 % 2.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.