ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 77.038	58.044 59.357	16.148 15.922	1.804 1.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.05 %	21.25 % 20.67 %	2.37 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5747	4545 4400	1249 1215	133 132	76.68 % 76.56 %	21.07 % 21.14 %	2.24 % 2.30 %
Elektronics	5700 5923	4400 4626	1166 1173	134 124	77.19 % 78.10 %	20.46 % 19.80 %	2.35 % 2.09 %
Entertainment	5782 5874	4399 4517	1244 1222	139 135	76.08 % 76.90 %	21.52 % 20.80 %	2.40 % 2.30 %
Cosmetics & Beauty	6078 5940	4643 4568	1293 1240	142 132	76.39 % 76.90 %	21.27 % 20.88 %	2.34 % 2.22 %
Food & Drink	5845 5836	4459 4433	1252 1261	134 142	76.29 % 75.96 %	21.42 % 21.61 %	2.29 % 2.43 %
Home & Garden	5863 6010	4483 4590	1239 1284	141 136	76.46 % 76.37 %	21.13 % 21.36 %	2.40 % 2.26 %
Finance	5756 5908	4596 4778	1017 992	143 138	79.85 % 80.87 %	17.67 % 16.79 %	2.48 % 2.34 %
Health	5689 5953	4541 4815	1022 1005	126 133	79.82 % 80.88 %	17.96 % 16.88 %	2.21 % 2.23 %
Pets	5879 5877	4455 4493	1285 1243	139 141	75.78 % 76.45 %	21.86 % 21.15 %	2.36 % 2.40 %
Sport & Fitness	5831 5955	4427 4613	1266 1200	138 142	75.92 % 77.46 %	21.71 % 20.15 %	2.37 % 2.38 %
Job & Career	5813 6144	4284 4612	1383 1394	146 138	73.70 % 75.07 %	23.79 % 22.69 %	2.51 % 2.25 %
Dating	5955 5856	4267 4233	1539 1494	149 129	71.65 % 72.28 %	25.84 % 25.51 %	2.50 % 2.20 %
Other	5878 6015	4545 4679	1193 1199	140 137	77.32 % 77.79 %	20.30 % 19.93 %	2.38 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5425	4001 3965	1364 1341	132 119	72.79 % 73.09 %	24.81 % 24.72 %	2.40 % 2.19 %
Outlook Mail	5437 5559	4014 4189	1292 1242	131 128	73.83 % 75.36 %	23.76 % 22.34 %	2.41 % 2.30 %
Yahoo Mail	5457 5435	4103 4127	1225 1185	129 123	75.19 % 75.93 %	22.45 % 21.80 %	2.36 % 2.26 %
AOL Mail	5524 5500	4217 4185	1174 1183	133 132	76.34 % 76.09 %	21.25 % 21.51 %	2.41 % 2.40 %
Mail.com	5527 5283	4311 4104	1090 1064	126 115	78.00 % 77.68 %	19.72 % 20.14 %	2.28 % 2.18 %
Yandex Mail	5404 5685	4054 4329	1226 1228	124 128	75.02 % 76.15 %	22.69 % 21.60 %	2.29 % 2.25 %
GMX Mail	5198 5650	3861 4215	1214 1303	123 132	74.28 % 74.60 %	23.36 % 23.06 %	2.37 % 2.34 %
Zoho Mail	5307 5554	4119 4368	1060 1059	128 127	77.61 % 78.65 %	19.97 % 19.07 %	2.41 % 2.29 %
ProtonMail	5495 5354	4266 4256	1100 976	129 122	77.63 % 79.49 %	20.02 % 18.23 %	2.35 % 2.28 %
Custom Mail	5522 5617	4365 4512	1022 979	135 126	79.05 % 80.33 %	18.51 % 17.43 %	2.44 % 2.24 %
iCloud Mail	5492 5556	4015 4079	1349 1350	128 127	73.11 % 73.42 %	24.56 % 24.30 %	2.33 % 2.29 %
Tuta	5287 5435	4168 4327	998 980	121 128	78.83 % 79.61 %	18.88 % 18.03 %	2.29 % 2.36 %
Juno.com	5453 5447	4310 4313	1014 1004	129 130	79.04 % 79.18 %	18.60 % 18.43 %	2.37 % 2.39 %
Mailfence	5396 5538	4240 4388	1020 1028	136 122	78.58 % 79.23 %	18.90 % 18.56 %	2.52 % 2.20 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.