ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 465.337	379.785 387.193	72.694 65.411	12.548 12.733

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 83.21 %	15.63 % 14.06 %	2.70 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35919	29610 30949	4483 4124	827 846	84.79 % 86.16 %	12.84 % 11.48 %	2.37 % 2.36 %
Elektronics	35813 36087	29526 30298	5362 4846	925 943	82.44 % 83.96 %	14.97 % 13.43 %	2.58 % 2.61 %
Entertainment	35217 35136	28720 29177	5561 4936	936 1023	81.55 % 83.04 %	15.79 % 14.05 %	2.66 % 2.91 %
Cosmetics & Beauty	35615 36136	29058 29987	5597 5169	960 980	81.59 % 82.98 %	15.72 % 14.30 %	2.70 % 2.71 %
Food & Drink	35286 35784	29884 30823	4556 4122	846 839	84.69 % 86.14 %	12.91 % 11.52 %	2.40 % 2.34 %
Home & Garden	36238 35220	30618 30409	4789 4012	831 799	84.49 % 86.34 %	13.22 % 11.39 %	2.29 % 2.27 %
Finance	35962 35934	28207 28707	6672 6100	1083 1127	78.44 % 79.89 %	18.55 % 16.98 %	3.01 % 3.14 %
Health	35776 36339	28381 29400	6375 5923	1020 1016	79.33 % 80.90 %	17.82 % 16.30 %	2.85 % 2.80 %
Pets	36223 35444	30348 30223	4990 4289	885 932	83.78 % 85.27 %	13.78 % 12.10 %	2.44 % 2.63 %
Sport & Fitness	35976 35572	28935 29272	5988 5277	1053 1023	80.43 % 82.29 %	16.64 % 14.83 %	2.93 % 2.88 %
Job & Career	36201 36022	28789 29186	6296 5662	1116 1174	79.53 % 81.02 %	17.39 % 15.72 %	3.08 % 3.26 %
Dating	35637 35925	27499 28238	7015 6554	1123 1133	77.16 % 78.60 %	19.68 % 18.24 %	3.15 % 3.15 %
Other	36163 35819	30210 30524	5010 4397	943 898	83.54 % 85.22 %	13.85 % 12.28 %	2.61 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 45206	35482 36023	8601 7766	1431 1417	77.96 % 79.69 %	18.90 % 17.18 %	3.14 % 3.13 %
Outlook Mail	44764 44242	35356 35669	8138 7235	1270 1338	78.98 % 80.62 %	18.18 % 16.35 %	2.84 % 3.02 %
Yahoo Mail	44497 44945	36254 37250	7008 6448	1235 1247	81.48 % 82.88 %	15.75 % 14.35 %	2.78 % 2.77 %
AOL Mail	45052 45038	36571 37277	7207 6470	1274 1291	81.18 % 82.77 %	16.00 % 14.37 %	2.83 % 2.87 %
Mail.com	45024 44756	37138 37647	6722 5951	1164 1158	82.48 % 84.12 %	14.93 % 13.30 %	2.59 % 2.59 %
Yandex Mail	44812 44640	35834 36340	7660 6948	1318 1352	79.97 % 81.41 %	17.09 % 15.56 %	2.94 % 3.03 %
GMX Mail	44448 45171	36620 37842	6770 6202	1058 1127	82.39 % 83.77 %	15.23 % 13.73 %	2.38 % 2.49 %
Zoho Mail	45205 45053	37632 38275	6466 5615	1107 1163	83.25 % 84.96 %	14.30 % 12.46 %	2.45 % 2.58 %
ProtonMail	45101 44998	37621 38294	6368 5669	1112 1035	83.42 % 85.10 %	14.12 % 12.60 %	2.47 % 2.30 %
Custom Mail	44396 44961	37542 38673	5820 5211	1034 1077	84.56 % 86.01 %	13.11 % 11.59 %	2.33 % 2.40 %
iCloud Mail	5347 5394	4302 4393	824 813	221 188	80.46 % 81.44 %	15.41 % 15.07 %	4.13 % 3.49 %
Tuta	5366 5523	4623 4783	571 563	172 177	86.15 % 86.60 %	10.64 % 10.19 %	3.21 % 3.20 %
Juno.com	5501 5410	4810 4727	539 520	152 163	87.44 % 87.38 %	9.80 % 9.61 %	2.76 % 3.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.