ActiveCampaign and GetResponse Email Deliverability Comparison

ActiveCampaign

GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.855	49.739 52.595	13.801 11.200	1.663 1.219

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 81.10 %	21.25 % 17.27 %	2.56 % 1.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4877	3823 3940	1069 864	115 93	76.44 % 80.79 %	21.38 % 17.72 %	2.30 % 1.91 %
Elektronics	4986 5064	3852 4129	1026 860	130 92	77.26 % 81.54 %	20.58 % 16.98 %	2.61 % 1.82 %
Entertainment	5015 4996	3787 4038	1116 866	133 95	75.51 % 80.82 %	22.25 % 17.33 %	2.65 % 1.90 %
Cosmetics & Beauty	4970 4933	3874 4040	1014 802	110 94	77.95 % 81.90 %	20.40 % 16.26 %	2.21 % 1.91 %
Food & Drink	5016 4986	3815 4029	1086 873	136 96	76.06 % 80.81 %	21.65 % 17.51 %	2.71 % 1.93 %
Home & Garden	5056 4976	3884 4021	1062 877	137 87	76.82 % 80.81 %	21.00 % 17.62 %	2.71 % 1.75 %
Finance	5019 4959	3982 4160	933 706	130 100	79.34 % 83.89 %	18.59 % 14.24 %	2.59 % 2.02 %
Health	4975 4993	3958 4203	912 708	127 89	79.56 % 84.18 %	18.33 % 14.18 %	2.55 % 1.78 %
Pets	5071 4909	3878 3966	1089 863	130 96	76.47 % 80.79 %	21.48 % 17.58 %	2.56 % 1.96 %
Sport & Fitness	5056 5115	3827 4120	1131 923	129 100	75.69 % 80.55 %	22.37 % 18.04 %	2.55 % 1.96 %
Job & Career	4751 4989	3524 3943	1104 968	128 92	74.17 % 79.03 %	23.24 % 19.40 %	2.69 % 1.84 %
Dating	4977 5130	3644 3948	1211 1100	138 95	73.22 % 76.96 %	24.33 % 21.44 %	2.77 % 1.85 %
Other	5047 4928	3891 4058	1048 790	120 90	77.10 % 82.35 %	20.76 % 16.03 %	2.38 % 1.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4742	3583 3715	1164 945	126 95	74.01 % 78.34 %	24.04 % 19.93 %	2.60 % 2.00 %
Outlook Mail	4679 4743	3527 3814	1049 850	127 90	75.38 % 80.41 %	22.42 % 17.92 %	2.71 % 1.90 %
Yahoo Mail	4682 4688	3524 3782	1044 853	120 80	75.27 % 80.67 %	22.30 % 18.20 %	2.56 % 1.71 %
AOL Mail	4652 4600	3532 3738	1017 782	115 92	75.92 % 81.26 %	21.86 % 17.00 %	2.47 % 2.00 %
Mail.com	4684 4488	3591 3689	982 719	128 92	76.67 % 82.20 %	20.96 % 16.02 %	2.73 % 2.05 %
Yandex Mail	4844 4873	3664 3897	1078 899	119 86	75.64 % 79.97 %	22.25 % 18.45 %	2.46 % 1.76 %
GMX Mail	4614 4744	3442 3772	1074 888	117 93	74.60 % 79.51 %	23.28 % 18.72 %	2.54 % 1.96 %
Zoho Mail	4756 4640	3713 3794	952 770	113 93	78.07 % 81.77 %	20.02 % 16.59 %	2.38 % 2.00 %
ProtonMail	4769 4683	3718 3900	957 713	120 81	77.96 % 83.28 %	20.07 % 15.23 %	2.52 % 1.73 %
Custom Mail	4634 4812	3667 3995	889 747	120 83	79.13 % 83.02 %	19.18 % 15.52 %	2.59 % 1.72 %
iCloud Mail	4720 4694	3484 3652	1121 965	118 89	73.81 % 77.80 %	23.75 % 20.56 %	2.50 % 1.90 %
Tuta	4581 4570	3610 3815	871 688	114 80	78.80 % 83.48 %	19.01 % 15.05 %	2.49 % 1.75 %
Juno.com	4573 4650	3612 3855	870 708	120 87	78.99 % 82.90 %	19.02 % 15.23 %	2.62 % 1.87 %
Mailfence	3911 3928	3072 3177	733 673	106 78	78.55 % 80.88 %	18.74 % 17.13 %	2.71 % 1.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.