Constant Contact and CampaignMonitor Email Deliverability Comparison

Constant Contact

CampaignMonitor

In this comparison, the deliverability of Constant Contact and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.376 75.813	58.851 58.738	16.516 15.451	2.009 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 77.48 %	21.35 % 20.38 %	2.60 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5909 5945	4440 4606	1299 1214	170 125	75.14 % 77.48 %	21.98 % 20.42 %	2.88 % 2.10 %
Elektronics	5925 5979	4507 4579	1276 1269	142 131	76.07 % 76.58 %	21.54 % 21.22 %	2.40 % 2.19 %
Entertainment	5885 5820	4452 4490	1281 1204	152 126	75.65 % 77.15 %	21.77 % 20.69 %	2.58 % 2.16 %
Cosmetics & Beauty	6227 5868	4782 4594	1289 1151	156 123	76.79 % 78.29 %	20.70 % 19.61 %	2.51 % 2.10 %
Food & Drink	5860 5972	4417 4599	1298 1250	145 123	75.38 % 77.01 %	22.15 % 20.93 %	2.47 % 2.06 %
Home & Garden	5802 5834	4390 4509	1255 1205	157 120	75.66 % 77.29 %	21.63 % 20.65 %	2.71 % 2.06 %
Finance	6052 5673	4809 4550	1080 990	163 133	79.46 % 80.20 %	17.85 % 17.45 %	2.69 % 2.34 %
Health	5852 5751	4597 4677	1112 944	143 130	78.55 % 81.32 %	19.00 % 16.41 %	2.44 % 2.26 %
Pets	5969 5801	4523 4497	1290 1181	156 123	75.77 % 77.52 %	21.61 % 20.36 %	2.61 % 2.12 %
Sport & Fitness	6013 5761	4597 4415	1262 1219	154 127	76.45 % 76.64 %	20.99 % 21.16 %	2.56 % 2.20 %
Job & Career	5970 5947	4390 4488	1438 1335	142 124	73.53 % 75.47 %	24.09 % 22.45 %	2.38 % 2.09 %
Dating	5874 5757	4241 4197	1471 1440	162 120	72.20 % 72.90 %	25.04 % 25.01 %	2.76 % 2.08 %
Other	6038 5705	4706 4537	1165 1049	167 119	77.94 % 79.53 %	19.29 % 18.39 %	2.77 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5498 5433	4015 3965	1347 1350	136 118	73.03 % 72.98 %	24.50 % 24.85 %	2.47 % 2.17 %
Outlook Mail	5450 5462	4036 4139	1268 1204	146 119	74.06 % 75.78 %	23.27 % 22.04 %	2.68 % 2.18 %
Yahoo Mail	5564 5426	4177 4167	1237 1137	150 122	75.07 % 76.80 %	22.23 % 20.95 %	2.70 % 2.25 %
AOL Mail	5387 5448	4058 4176	1189 1154	140 118	75.33 % 76.65 %	22.07 % 21.18 %	2.60 % 2.17 %
Mail.com	5602 5457	4317 4272	1144 1077	141 108	77.06 % 78.28 %	20.42 % 19.74 %	2.52 % 1.98 %
Yandex Mail	5579 5191	4177 3973	1266 1105	136 113	74.87 % 76.54 %	22.69 % 21.29 %	2.44 % 2.18 %
GMX Mail	5520 5530	4113 4219	1260 1193	147 118	74.51 % 76.29 %	22.83 % 21.57 %	2.66 % 2.13 %
Zoho Mail	5492 5361	4223 4231	1119 1019	150 111	76.89 % 78.92 %	20.38 % 19.01 %	2.73 % 2.07 %
ProtonMail	5503 5510	4269 4373	1086 1013	148 124	77.58 % 79.36 %	19.73 % 18.38 %	2.69 % 2.25 %
Custom Mail	5501 5357	4341 4305	1021 943	139 109	78.91 % 80.36 %	18.56 % 17.60 %	2.53 % 2.03 %
iCloud Mail	5570 5307	4087 3913	1338 1280	145 114	73.38 % 73.73 %	24.02 % 24.12 %	2.60 % 2.15 %
Tuta	5715 5470	4450 4325	1120 1028	145 117	77.87 % 79.07 %	19.60 % 18.79 %	2.54 % 2.14 %
Juno.com	5583 5437	4370 4363	1068 959	145 115	78.27 % 80.25 %	19.13 % 17.64 %	2.60 % 2.12 %
Mailfence	5412 5424	4218 4317	1053 989	141 118	77.94 % 79.59 %	19.46 % 18.23 %	2.61 % 2.18 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.