CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 438.027	351.400 330.244	73.529 90.425	12.813 17.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 75.39 %	16.80 % 20.64 %	2.93 % 3.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33667	28036 26349	4723 6066	831 1252	83.47 % 78.26 %	14.06 % 18.02 %	2.47 % 3.72 %
Elektronics	33757 33415	27336 25454	5483 6709	938 1252	80.98 % 76.18 %	16.24 % 20.08 %	2.78 % 3.75 %
Entertainment	33840 33654	27163 25335	5739 6954	938 1365	80.27 % 75.28 %	16.96 % 20.66 %	2.77 % 4.06 %
Cosmetics & Beauty	33782 33691	26970 25389	5792 6984	1020 1318	79.84 % 75.36 %	17.15 % 20.73 %	3.02 % 3.91 %
Food & Drink	34074 33730	28320 26488	4870 6044	884 1198	83.11 % 78.53 %	14.29 % 17.92 %	2.59 % 3.55 %
Home & Garden	33559 33744	27967 26361	4729 6115	863 1268	83.34 % 78.12 %	14.09 % 18.12 %	2.57 % 3.76 %
Finance	33410 34034	25679 24516	6589 8084	1142 1434	76.86 % 72.03 %	19.72 % 23.75 %	3.42 % 4.21 %
Health	33773 33220	26320 24247	6392 7604	1061 1369	77.93 % 72.99 %	18.93 % 22.89 %	3.14 % 4.12 %
Pets	33798 34152	27763 26407	5066 6455	969 1290	82.14 % 77.32 %	14.99 % 18.90 %	2.87 % 3.78 %
Sport & Fitness	33732 34038	26715 25245	5946 7395	1071 1398	79.20 % 74.17 %	17.63 % 21.73 %	3.18 % 4.11 %
Job & Career	33358 33428	26108 24634	6147 7343	1103 1451	78.27 % 73.69 %	18.43 % 21.97 %	3.31 % 4.34 %
Dating	33617 34008	25499 24034	7078 8468	1040 1506	75.85 % 70.67 %	21.05 % 24.90 %	3.09 % 4.43 %
Other	33452 33246	27524 25785	4975 6204	953 1257	82.28 % 77.56 %	14.87 % 18.66 %	2.85 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42858	33042 30887	8684 10167	1438 1804	76.55 % 72.07 %	20.12 % 23.72 %	3.33 % 4.21 %
Outlook Mail	42586 42630	33138 31015	8068 9740	1380 1875	77.81 % 72.75 %	18.95 % 22.85 %	3.24 % 4.40 %
Yahoo Mail	42840 42656	34253 31978	7322 8946	1265 1732	79.96 % 74.97 %	17.09 % 20.97 %	2.95 % 4.06 %
AOL Mail	42384 41862	33853 31371	7230 8692	1301 1799	79.87 % 74.94 %	17.06 % 20.76 %	3.07 % 4.30 %
Mail.com	42676 43040	34713 32797	6799 8571	1164 1672	81.34 % 76.20 %	15.93 % 19.91 %	2.73 % 3.88 %
Yandex Mail	42841 43141	33599 31731	7844 9594	1398 1816	78.43 % 73.55 %	18.31 % 22.24 %	3.26 % 4.21 %
GMX Mail	42305 42456	34211 32271	6912 8603	1182 1582	80.87 % 76.01 %	16.34 % 20.26 %	2.79 % 3.73 %
Zoho Mail	43037 42893	35229 33094	6654 8256	1154 1543	81.86 % 77.15 %	15.46 % 19.25 %	2.68 % 3.60 %
ProtonMail	43394 43164	35599 33274	6695 8345	1100 1545	82.04 % 77.09 %	15.43 % 19.33 %	2.53 % 3.58 %
Custom Mail	42222 43176	35146 33800	6003 7842	1073 1534	83.24 % 78.28 %	14.22 % 18.16 %	2.54 % 3.55 %
iCloud Mail	3384 3319	2660 2465	559 667	165 187	78.61 % 74.27 %	16.52 % 20.10 %	4.88 % 5.63 %
Tuta	3534 3385	3036 2739	403 508	95 138	85.91 % 80.92 %	11.40 % 15.01 %	2.69 % 4.08 %
Juno.com	3375 3447	2921 2822	356 494	98 131	86.55 % 81.87 %	10.55 % 14.33 %	2.90 % 3.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.