CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 455.754	366.193 344.481	75.786 93.172	13.427 18.101

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 75.58 %	16.64 % 20.44 %	2.95 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35042	29205 27485	4864 6251	870 1306	83.59 % 78.43 %	13.92 % 17.84 %	2.49 % 3.73 %
Elektronics	35147 34751	28512 26548	5651 6901	984 1302	81.12 % 76.39 %	16.08 % 19.86 %	2.80 % 3.75 %
Entertainment	35195 35026	28297 26451	5918 7165	980 1410	80.40 % 75.52 %	16.81 % 20.46 %	2.78 % 4.03 %
Cosmetics & Beauty	35045 35062	28025 26483	5954 7197	1066 1382	79.97 % 75.53 %	16.99 % 20.53 %	3.04 % 3.94 %
Food & Drink	35461 35174	29512 27683	5019 6246	930 1245	83.22 % 78.70 %	14.15 % 17.76 %	2.62 % 3.54 %
Home & Garden	34926 35075	29134 27461	4881 6299	911 1315	83.42 % 78.29 %	13.98 % 17.96 %	2.61 % 3.75 %
Finance	34823 35400	26851 25579	6798 8325	1174 1496	77.11 % 72.26 %	19.52 % 23.52 %	3.37 % 4.23 %
Health	35153 34611	27450 25334	6583 7833	1120 1444	78.09 % 73.20 %	18.73 % 22.63 %	3.19 % 4.17 %
Pets	35131 35515	28883 27532	5226 6653	1022 1330	82.22 % 77.52 %	14.88 % 18.73 %	2.91 % 3.74 %
Sport & Fitness	35095 35393	27846 26310	6131 7624	1118 1459	79.34 % 74.34 %	17.47 % 21.54 %	3.19 % 4.12 %
Job & Career	34637 34743	27145 25648	6336 7574	1156 1521	78.37 % 73.82 %	18.29 % 21.80 %	3.34 % 4.38 %
Dating	35011 35344	26631 25058	7286 8702	1094 1584	76.06 % 70.90 %	20.81 % 24.62 %	3.12 % 4.48 %
Other	34843 34618	28702 26909	5139 6402	1002 1307	82.38 % 77.73 %	14.75 % 18.49 %	2.88 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44239	34102 31905	8918 10444	1499 1890	76.60 % 72.12 %	20.03 % 23.61 %	3.37 % 4.27 %
Outlook Mail	43939 43937	34244 32041	8259 9961	1436 1935	77.94 % 72.92 %	18.80 % 22.67 %	3.27 % 4.40 %
Yahoo Mail	44257 44012	35436 33068	7512 9170	1309 1774	80.07 % 75.13 %	16.97 % 20.84 %	2.96 % 4.03 %
AOL Mail	43721 43244	34967 32467	7405 8913	1349 1864	79.98 % 75.08 %	16.94 % 20.61 %	3.09 % 4.31 %
Mail.com	44009 44440	35835 33930	6962 8781	1212 1729	81.43 % 76.35 %	15.82 % 19.76 %	2.75 % 3.89 %
Yandex Mail	44226 44557	34727 32851	8045 9829	1454 1877	78.52 % 73.73 %	18.19 % 22.06 %	3.29 % 4.21 %
GMX Mail	43598 43833	35325 33394	7056 8799	1217 1640	81.02 % 76.18 %	16.18 % 20.07 %	2.79 % 3.74 %
Zoho Mail	44406 44280	36406 34245	6803 8448	1197 1587	81.98 % 77.34 %	15.32 % 19.08 %	2.70 % 3.58 %
ProtonMail	44795 44514	36818 34397	6845 8521	1132 1596	82.19 % 77.27 %	15.28 % 19.14 %	2.53 % 3.59 %
Custom Mail	43586 44546	36319 34950	6146 8021	1121 1575	83.33 % 78.46 %	14.10 % 18.01 %	2.57 % 3.54 %
iCloud Mail	4768 4663	3751 3484	784 923	233 256	78.67 % 74.72 %	16.44 % 19.79 %	4.89 % 5.49 %
Tuta	4907 4649	4215 3767	558 685	134 197	85.90 % 81.03 %	11.37 % 14.73 %	2.73 % 4.24 %
Juno.com	4675 4840	4048 3982	493 677	134 181	86.59 % 82.27 %	10.55 % 13.99 %	2.87 % 3.74 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.