Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.973 64.214	50.112 50.260	12.784 12.859	1.666 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 78.27 %	19.98 % 20.03 %	2.60 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4680 4951	3647 3874	974 1011	124 114	77.93 % 78.25 %	20.81 % 20.42 %	2.65 % 2.30 %
Elektronics	4774 5094	3773 4013	914 996	123 132	79.03 % 78.78 %	19.15 % 19.55 %	2.58 % 2.59 %
Entertainment	5102 4910	3988 3786	1000 1022	132 121	78.17 % 77.11 %	19.60 % 20.81 %	2.59 % 2.46 %
Cosmetics & Beauty	4883 4874	3826 3881	990 942	129 105	78.35 % 79.63 %	20.27 % 19.33 %	2.64 % 2.15 %
Food & Drink	4863 4902	3797 3803	1008 1023	118 129	78.08 % 77.58 %	20.73 % 20.87 %	2.43 % 2.63 %
Home & Garden	4976 4947	3888 3889	1016 987	127 122	78.14 % 78.61 %	20.42 % 19.95 %	2.55 % 2.47 %
Finance	4956 4991	4015 4011	842 897	140 126	81.01 % 80.36 %	16.99 % 17.97 %	2.82 % 2.52 %
Health	4983 4860	4004 3908	896 863	132 118	80.35 % 80.41 %	17.98 % 17.76 %	2.65 % 2.43 %
Pets	4968 4958	3895 3891	981 989	132 120	78.40 % 78.48 %	19.75 % 19.95 %	2.66 % 2.42 %
Sport & Fitness	4949 4987	3848 3861	1006 1040	133 122	77.75 % 77.42 %	20.33 % 20.85 %	2.69 % 2.45 %
Job & Career	5031 4687	3865 3577	1084 995	130 122	76.82 % 76.32 %	21.55 % 21.23 %	2.58 % 2.60 %
Dating	4880 5023	3655 3798	1140 1120	122 131	74.90 % 75.61 %	23.36 % 22.30 %	2.50 % 2.61 %
Other	4928 5030	3911 3968	933 974	124 117	79.36 % 78.89 %	18.93 % 19.36 %	2.52 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4709 4777	3594 3629	1032 1076	117 119	76.32 % 75.97 %	21.92 % 22.52 %	2.48 % 2.49 %
Outlook Mail	4505 4721	3463 3675	966 961	120 118	76.87 % 77.84 %	21.44 % 20.36 %	2.66 % 2.50 %
Yahoo Mail	4762 4661	3699 3585	1007 967	124 113	77.68 % 76.91 %	21.15 % 20.75 %	2.60 % 2.42 %
AOL Mail	4603 4675	3576 3632	946 977	121 111	77.69 % 77.69 %	20.55 % 20.90 %	2.63 % 2.37 %
Mail.com	4887 4764	3873 3710	937 955	128 127	79.25 % 77.88 %	19.17 % 20.05 %	2.62 % 2.67 %
Yandex Mail	4565 4885	3565 3791	953 1023	126 121	78.09 % 77.60 %	20.88 % 20.94 %	2.76 % 2.48 %
GMX Mail	4561 4541	3484 3491	986 963	115 110	76.39 % 76.88 %	21.62 % 21.21 %	2.52 % 2.42 %
Zoho Mail	4795 4673	3814 3722	899 895	127 107	79.54 % 79.65 %	18.75 % 19.15 %	2.65 % 2.29 %
ProtonMail	4616 4783	3720 3795	833 900	116 113	80.59 % 79.34 %	18.05 % 18.82 %	2.51 % 2.36 %
Custom Mail	4732 4654	3784 3765	865 844	126 116	79.97 % 80.90 %	18.28 % 18.13 %	2.66 % 2.49 %
iCloud Mail	4639 4830	3554 3672	1020 1054	125 119	76.61 % 76.02 %	21.99 % 21.82 %	2.69 % 2.46 %
Tuta	4582 4510	3641 3624	861 822	117 108	79.46 % 80.35 %	18.79 % 18.23 %	2.55 % 2.39 %
Juno.com	4724 4579	3767 3683	848 827	120 117	79.74 % 80.43 %	17.95 % 18.06 %	2.54 % 2.56 %
Mailfence	3293 3161	2578 2486	631 595	84 80	78.29 % 78.65 %	19.16 % 18.82 %	2.55 % 2.53 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.