Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.377 76.246	59.263 58.632	16.280 15.921	1.834 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.90 %	21.04 % 20.88 %	2.37 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6015 6048	4543 4661	1315 1256	157 131	75.53 % 77.07 %	21.86 % 20.77 %	2.61 % 2.17 %
Elektronics	5993 5818	4631 4526	1231 1167	131 125	77.27 % 77.79 %	20.54 % 20.06 %	2.19 % 2.15 %
Entertainment	5899 5749	4481 4396	1279 1224	139 129	75.96 % 76.47 %	21.68 % 21.29 %	2.36 % 2.24 %
Cosmetics & Beauty	6021 6089	4690 4680	1197 1273	134 136	77.89 % 76.86 %	19.88 % 20.91 %	2.23 % 2.23 %
Food & Drink	5782 5809	4401 4459	1246 1224	135 126	76.12 % 76.76 %	21.55 % 21.07 %	2.33 % 2.17 %
Home & Garden	5876 5785	4474 4444	1257 1218	145 123	76.14 % 76.82 %	21.39 % 21.05 %	2.47 % 2.13 %
Finance	6015 5829	4788 4682	1078 1011	149 136	79.60 % 80.32 %	17.92 % 17.34 %	2.48 % 2.33 %
Health	5920 5680	4696 4544	1090 1012	134 124	79.32 % 80.00 %	18.41 % 17.82 %	2.26 % 2.18 %
Pets	5977 5845	4543 4487	1286 1233	148 125	76.01 % 76.77 %	21.52 % 21.09 %	2.48 % 2.14 %
Sport & Fitness	5999 5893	4594 4522	1265 1243	140 128	76.58 % 76.74 %	21.09 % 21.09 %	2.33 % 2.17 %
Job & Career	6103 5760	4526 4272	1440 1350	137 138	74.16 % 74.17 %	23.59 % 23.44 %	2.24 % 2.40 %
Dating	5847 6089	4248 4399	1457 1552	142 138	72.65 % 72.25 %	24.92 % 25.49 %	2.43 % 2.27 %
Other	5930 5852	4648 4560	1139 1158	143 134	78.38 % 77.92 %	19.21 % 19.79 %	2.41 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5633 5438	4144 3964	1357 1347	132 127	73.57 % 72.89 %	24.09 % 24.77 %	2.34 % 2.34 %
Outlook Mail	5493 5533	4102 4134	1261 1281	130 118	74.68 % 74.72 %	22.96 % 23.15 %	2.37 % 2.13 %
Yahoo Mail	5663 5511	4284 4194	1244 1189	135 128	75.65 % 76.10 %	21.97 % 21.58 %	2.38 % 2.32 %
AOL Mail	5531 5526	4203 4228	1194 1172	134 126	75.99 % 76.51 %	21.59 % 21.21 %	2.42 % 2.28 %
Mail.com	5532 5610	4291 4397	1112 1092	129 121	77.57 % 78.38 %	20.10 % 19.47 %	2.33 % 2.16 %
Yandex Mail	5570 5450	4223 4125	1221 1206	126 119	75.82 % 75.69 %	21.92 % 22.13 %	2.26 % 2.18 %
GMX Mail	5556 5265	4157 3953	1266 1193	133 119	74.82 % 75.08 %	22.79 % 22.66 %	2.39 % 2.26 %
Zoho Mail	5370 5341	4153 4177	1083 1041	134 123	77.34 % 78.21 %	20.17 % 19.49 %	2.50 % 2.30 %
ProtonMail	5485 5420	4281 4235	1066 1068	138 117	78.05 % 78.14 %	19.43 % 19.70 %	2.52 % 2.16 %
Custom Mail	5348 5529	4248 4413	976 994	124 122	79.43 % 79.82 %	18.25 % 17.98 %	2.32 % 2.21 %
iCloud Mail	5411 5548	3976 4073	1307 1355	128 120	73.48 % 73.41 %	24.15 % 24.42 %	2.37 % 2.16 %
Tuta	5676 5297	4454 4211	1096 976	126 110	78.47 % 79.50 %	19.31 % 18.43 %	2.22 % 2.08 %
Juno.com	5700 5392	4490 4287	1073 987	137 118	78.77 % 79.51 %	18.82 % 18.30 %	2.40 % 2.19 %
Mailfence	5409 5386	4257 4241	1024 1020	128 125	78.70 % 78.74 %	18.93 % 18.94 %	2.37 % 2.32 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.