Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.852 65.516	49.870 50.861	14.151 13.251	1.831 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.73 % 77.63 %	21.49 % 20.23 %	2.78 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 5148	3735 3986	1093 1065	147 97	75.08 % 77.43 %	21.97 % 20.69 %	2.95 % 1.88 %
Elektronics	5013 5023	3808 3955	1072 955	133 113	75.96 % 78.74 %	21.38 % 19.01 %	2.65 % 2.25 %
Entertainment	5191 5012	3918 3861	1130 1043	143 108	75.48 % 77.04 %	21.77 % 20.81 %	2.75 % 2.15 %
Cosmetics & Beauty	5249 5089	3970 3997	1140 1001	139 91	75.63 % 78.54 %	21.72 % 19.67 %	2.65 % 1.79 %
Food & Drink	5000 5100	3762 3943	1109 1046	129 111	75.24 % 77.31 %	22.18 % 20.51 %	2.58 % 2.18 %
Home & Garden	4940 5057	3732 3945	1070 1002	138 110	75.55 % 78.01 %	21.66 % 19.81 %	2.79 % 2.18 %
Finance	5044 4936	4011 3985	884 841	149 110	79.52 % 80.73 %	17.53 % 17.04 %	2.95 % 2.23 %
Health	4973 5044	3925 4082	909 852	139 110	78.93 % 80.93 %	18.28 % 16.89 %	2.80 % 2.18 %
Pets	5123 5030	3874 3883	1104 1036	145 111	75.62 % 77.20 %	21.55 % 20.60 %	2.83 % 2.21 %
Sport & Fitness	5167 4989	3923 3831	1099 1047	145 111	75.92 % 76.79 %	21.27 % 20.99 %	2.81 % 2.22 %
Job & Career	5053 4890	3688 3653	1236 1123	129 114	72.99 % 74.70 %	24.46 % 22.97 %	2.55 % 2.33 %
Dating	4989 5069	3562 3717	1285 1236	142 116	71.40 % 73.33 %	25.76 % 24.38 %	2.85 % 2.29 %
Other	5135 5129	3962 4023	1020 1004	153 102	77.16 % 78.44 %	19.86 % 19.57 %	2.98 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4661 4756	3403 3531	1140 1118	118 107	73.01 % 74.24 %	24.46 % 23.51 %	2.53 % 2.25 %
Outlook Mail	4542 4617	3334 3495	1076 1011	132 111	73.40 % 75.70 %	23.69 % 21.90 %	2.91 % 2.40 %
Yahoo Mail	4750 4706	3536 3592	1078 1009	136 105	74.44 % 76.33 %	22.69 % 21.44 %	2.86 % 2.23 %
AOL Mail	4611 4710	3443 3632	1035 981	133 97	74.67 % 77.11 %	22.45 % 20.83 %	2.88 % 2.06 %
Mail.com	4915 4711	3772 3718	1008 887	135 106	76.74 % 78.92 %	20.51 % 18.83 %	2.75 % 2.25 %
Yandex Mail	4699 4722	3509 3640	1063 989	127 93	74.68 % 77.09 %	22.62 % 20.94 %	2.70 % 1.97 %
GMX Mail	4698 4461	3479 3346	1089 1023	130 92	74.05 % 75.01 %	23.18 % 22.93 %	2.77 % 2.06 %
Zoho Mail	4864 4565	3739 3599	987 875	138 91	76.87 % 78.84 %	20.29 % 19.17 %	2.84 % 1.99 %
ProtonMail	4644 4619	3616 3627	900 897	128 95	77.86 % 78.52 %	19.38 % 19.42 %	2.76 % 2.06 %
Custom Mail	4787 4714	3739 3763	918 853	130 98	78.11 % 79.83 %	19.18 % 18.10 %	2.72 % 2.08 %
iCloud Mail	4580 4785	3334 3561	1110 1123	136 101	72.79 % 74.42 %	24.24 % 23.47 %	2.97 % 2.11 %
Tuta	4732 4651	3672 3732	923 818	137 101	77.60 % 80.24 %	19.51 % 17.59 %	2.90 % 2.17 %
Juno.com	4659 4669	3633 3746	902 822	124 101	77.98 % 80.23 %	19.36 % 17.61 %	2.66 % 2.16 %
Mailfence	4710 4830	3661 3879	922 845	127 106	77.73 % 80.31 %	19.58 % 17.49 %	2.70 % 2.19 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.