Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.282 65.698	50.632 50.460	13.969 13.735	1.681 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 76.81 %	21.08 % 20.91 %	2.54 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5057 5166	3831 3985	1082 1073	144 108	75.76 % 77.14 %	21.40 % 20.77 %	2.85 % 2.09 %
Elektronics	5044 4926	3852 3823	1074 990	118 113	76.37 % 77.61 %	21.29 % 20.10 %	2.34 % 2.29 %
Entertainment	5084 5061	3854 3874	1103 1068	127 119	75.81 % 76.55 %	21.70 % 21.10 %	2.50 % 2.35 %
Cosmetics & Beauty	5338 5149	4100 3971	1107 1068	131 110	76.81 % 77.12 %	20.74 % 20.74 %	2.45 % 2.14 %
Food & Drink	5065 5103	3816 3929	1127 1060	122 114	75.34 % 76.99 %	22.25 % 20.77 %	2.41 % 2.23 %
Home & Garden	4893 5195	3720 3997	1040 1077	133 121	76.03 % 76.94 %	21.25 % 20.73 %	2.72 % 2.33 %
Finance	5137 4834	4115 3876	891 848	131 110	80.11 % 80.18 %	17.34 % 17.54 %	2.55 % 2.28 %
Health	4951 5070	3918 4071	915 886	118 113	79.14 % 80.30 %	18.48 % 17.48 %	2.38 % 2.23 %
Pets	5072 5034	3863 3824	1079 1091	130 119	76.16 % 75.96 %	21.27 % 21.67 %	2.56 % 2.36 %
Sport & Fitness	5207 4968	4012 3760	1066 1092	129 116	77.05 % 75.68 %	20.47 % 21.98 %	2.48 % 2.33 %
Job & Career	5172 5044	3821 3729	1232 1189	119 126	73.88 % 73.93 %	23.82 % 23.57 %	2.30 % 2.50 %
Dating	5040 5037	3645 3653	1258 1262	137 122	72.32 % 72.52 %	24.96 % 25.05 %	2.72 % 2.42 %
Other	5222 5111	4085 3968	995 1031	142 112	78.23 % 77.64 %	19.05 % 20.17 %	2.72 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4826	3466 3540	1142 1172	112 114	73.43 % 73.35 %	24.19 % 24.29 %	2.37 % 2.36 %
Outlook Mail	4670 4746	3471 3532	1081 1097	118 117	74.33 % 74.42 %	23.15 % 23.11 %	2.53 % 2.47 %
Yahoo Mail	4766 4525	3591 3415	1049 1005	126 105	75.35 % 75.47 %	22.01 % 22.21 %	2.64 % 2.32 %
AOL Mail	4630 4742	3488 3626	1026 1012	116 104	75.33 % 76.47 %	22.16 % 21.34 %	2.51 % 2.19 %
Mail.com	4843 4707	3741 3690	983 910	119 107	77.25 % 78.39 %	20.30 % 19.33 %	2.46 % 2.27 %
Yandex Mail	4819 4680	3636 3532	1069 1047	114 101	75.45 % 75.47 %	22.18 % 22.37 %	2.37 % 2.16 %
GMX Mail	4755 4495	3565 3358	1065 1037	125 100	74.97 % 74.71 %	22.40 % 23.07 %	2.63 % 2.22 %
Zoho Mail	4707 4548	3631 3554	949 892	127 102	77.14 % 78.14 %	20.16 % 19.61 %	2.70 % 2.24 %
ProtonMail	4638 4720	3624 3672	892 942	122 106	78.14 % 77.80 %	19.23 % 19.96 %	2.63 % 2.25 %
Custom Mail	4727 4727	3749 3759	860 864	118 104	79.31 % 79.52 %	18.19 % 18.28 %	2.50 % 2.20 %
iCloud Mail	4743 4782	3490 3530	1130 1143	123 109	73.58 % 73.82 %	23.82 % 23.90 %	2.59 % 2.28 %
Tuta	4845 4700	3787 3731	938 865	120 104	78.16 % 79.38 %	19.36 % 18.40 %	2.48 % 2.21 %
Juno.com	4791 4660	3767 3702	901 852	123 106	78.63 % 79.44 %	18.81 % 18.28 %	2.57 % 2.27 %
Mailfence	4628 4840	3626 3819	884 897	118 124	78.35 % 78.90 %	19.10 % 18.53 %	2.55 % 2.56 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.