Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.550 64.940	49.829 49.739	13.300 13.801	1.734 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.19 % 76.59 %	20.60 % 21.25 %	2.69 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4681 5001	3583 3823	990 1069	131 115	76.54 % 76.44 %	21.15 % 21.38 %	2.80 % 2.30 %
Elektronics	4869 4986	3787 3852	975 1026	129 130	77.78 % 77.26 %	20.02 % 20.58 %	2.65 % 2.61 %
Entertainment	5043 5015	3894 3787	1029 1116	135 133	77.22 % 75.51 %	20.40 % 22.25 %	2.68 % 2.65 %
Cosmetics & Beauty	5050 4970	3876 3874	1061 1014	137 110	76.75 % 77.95 %	21.01 % 20.40 %	2.71 % 2.21 %
Food & Drink	4904 5016	3763 3815	1059 1086	119 136	76.73 % 76.06 %	21.59 % 21.65 %	2.43 % 2.71 %
Home & Garden	4881 5056	3753 3884	1027 1062	130 137	76.89 % 76.82 %	21.04 % 21.00 %	2.66 % 2.71 %
Finance	4977 5019	4025 3982	844 933	142 130	80.87 % 79.34 %	16.96 % 18.59 %	2.85 % 2.59 %
Health	5016 4975	3996 3958	922 912	133 127	79.67 % 79.56 %	18.38 % 18.33 %	2.65 % 2.55 %
Pets	4974 5071	3853 3878	1007 1089	135 130	77.46 % 76.47 %	20.25 % 21.48 %	2.71 % 2.56 %
Sport & Fitness	5070 5056	3892 3827	1049 1131	142 129	76.77 % 75.69 %	20.69 % 22.37 %	2.80 % 2.55 %
Job & Career	5029 4751	3778 3524	1146 1104	130 128	75.12 % 74.17 %	22.79 % 23.24 %	2.59 % 2.69 %
Dating	5030 4977	3670 3644	1236 1211	136 138	72.96 % 73.22 %	24.57 % 24.33 %	2.70 % 2.77 %
Other	5026 5047	3959 3891	955 1048	135 120	78.77 % 77.10 %	19.00 % 20.76 %	2.69 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4661 4841	3490 3583	1073 1164	118 126	74.88 % 74.01 %	23.02 % 24.04 %	2.53 % 2.60 %
Outlook Mail	4463 4679	3358 3527	1004 1049	125 127	75.24 % 75.38 %	22.50 % 22.42 %	2.80 % 2.71 %
Yahoo Mail	4725 4682	3595 3524	1025 1044	127 120	76.08 % 75.27 %	21.69 % 22.30 %	2.69 % 2.56 %
AOL Mail	4535 4652	3449 3532	974 1017	125 115	76.05 % 75.92 %	21.48 % 21.86 %	2.76 % 2.47 %
Mail.com	4907 4684	3833 3591	968 982	132 128	78.11 % 76.67 %	19.73 % 20.96 %	2.69 % 2.73 %
Yandex Mail	4613 4844	3537 3664	998 1078	124 119	76.67 % 75.64 %	21.63 % 22.25 %	2.69 % 2.46 %
GMX Mail	4605 4614	3458 3442	1035 1074	120 117	75.09 % 74.60 %	22.48 % 23.28 %	2.61 % 2.54 %
Zoho Mail	4846 4756	3797 3713	942 952	131 113	78.35 % 78.07 %	19.44 % 20.02 %	2.70 % 2.38 %
ProtonMail	4526 4769	3603 3718	831 957	119 120	79.61 % 77.96 %	18.36 % 20.07 %	2.63 % 2.52 %
Custom Mail	4773 4634	3794 3667	872 889	127 120	79.49 % 79.13 %	18.27 % 19.18 %	2.66 % 2.59 %
iCloud Mail	4641 4720	3480 3484	1075 1121	133 118	74.98 % 73.81 %	23.16 % 23.75 %	2.87 % 2.50 %
Tuta	4650 4581	3667 3610	877 871	128 114	78.86 % 78.80 %	18.86 % 19.01 %	2.75 % 2.49 %
Juno.com	4577 4573	3615 3612	858 870	118 120	78.98 % 78.99 %	18.75 % 19.02 %	2.58 % 2.62 %
Mailfence	4028 3911	3153 3072	768 733	107 106	78.28 % 78.55 %	19.07 % 18.74 %	2.66 % 2.71 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.