Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.457 65.674	49.992 50.321	13.772 13.784	1.693 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.37 % 76.62 %	21.04 % 20.99 %	2.59 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4789 5092	3623 3899	1037 1082	129 111	75.65 % 76.57 %	21.65 % 21.25 %	2.69 % 2.18 %
Elektronics	4926 5052	3784 3906	1023 1023	119 123	76.82 % 77.32 %	20.77 % 20.25 %	2.42 % 2.43 %
Entertainment	5074 5004	3868 3792	1073 1089	133 123	76.23 % 75.78 %	21.15 % 21.76 %	2.62 % 2.46 %
Cosmetics & Beauty	5140 4999	3913 3896	1097 1002	130 101	76.13 % 77.94 %	21.34 % 20.04 %	2.53 % 2.02 %
Food & Drink	5050 5097	3825 3877	1104 1098	121 122	75.74 % 76.06 %	21.86 % 21.54 %	2.40 % 2.39 %
Home & Garden	4925 5151	3745 3960	1054 1062	126 129	76.04 % 76.88 %	21.40 % 20.62 %	2.56 % 2.50 %
Finance	5060 5047	4068 4025	852 899	140 123	80.40 % 79.75 %	16.84 % 17.81 %	2.77 % 2.44 %
Health	4980 5064	3959 4051	890 890	131 123	79.50 % 80.00 %	17.87 % 17.58 %	2.63 % 2.43 %
Pets	5077 5098	3892 3886	1051 1086	134 126	76.66 % 76.23 %	20.70 % 21.30 %	2.64 % 2.47 %
Sport & Fitness	5187 5065	3937 3832	1106 1110	144 123	75.90 % 75.66 %	21.32 % 21.92 %	2.78 % 2.43 %
Job & Career	5011 4843	3700 3579	1189 1141	122 123	73.84 % 73.90 %	23.73 % 23.56 %	2.43 % 2.54 %
Dating	5086 5021	3651 3636	1303 1257	132 128	71.79 % 72.42 %	25.62 % 25.03 %	2.60 % 2.55 %
Other	5152 5141	4027 3982	993 1045	132 114	78.16 % 77.46 %	19.27 % 20.33 %	2.56 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4727 4772	3484 3488	1128 1167	115 117	73.70 % 73.09 %	23.86 % 24.46 %	2.43 % 2.45 %
Outlook Mail	4400 4619	3264 3475	1018 1026	118 118	74.18 % 75.23 %	23.14 % 22.21 %	2.68 % 2.55 %
Yahoo Mail	4699 4748	3522 3581	1049 1050	128 117	74.95 % 75.42 %	22.32 % 22.11 %	2.72 % 2.46 %
AOL Mail	4621 4685	3484 3557	1013 1019	124 109	75.39 % 75.92 %	21.92 % 21.75 %	2.68 % 2.33 %
Mail.com	4980 4731	3850 3651	1004 960	126 120	77.31 % 77.17 %	20.16 % 20.29 %	2.53 % 2.54 %
Yandex Mail	4626 4820	3497 3641	1015 1072	114 107	75.59 % 75.54 %	21.94 % 22.24 %	2.46 % 2.22 %
GMX Mail	4608 4578	3420 3401	1072 1069	116 108	74.22 % 74.29 %	23.26 % 23.35 %	2.52 % 2.36 %
Zoho Mail	4815 4692	3732 3661	958 924	125 107	77.51 % 78.03 %	19.90 % 19.69 %	2.60 % 2.28 %
ProtonMail	4573 4727	3605 3684	850 932	118 111	78.83 % 77.94 %	18.59 % 19.72 %	2.58 % 2.35 %
Custom Mail	4742 4574	3741 3622	883 842	118 110	78.89 % 79.19 %	18.62 % 18.41 %	2.49 % 2.40 %
iCloud Mail	4615 4720	3379 3464	1109 1143	127 113	73.22 % 73.39 %	24.03 % 24.22 %	2.75 % 2.39 %
Tuta	4704 4564	3681 3620	896 840	127 104	78.25 % 79.32 %	19.05 % 18.40 %	2.70 % 2.28 %
Juno.com	4580 4622	3593 3659	873 854	114 109	78.45 % 79.16 %	19.06 % 18.48 %	2.49 % 2.36 %
Mailfence	4767 4822	3740 3817	904 886	123 119	78.46 % 79.16 %	18.96 % 18.37 %	2.58 % 2.47 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.