Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.103 65.585	50.487 50.859	13.951 13.328	1.665 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.55 %	21.10 % 20.32 %	2.52 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4977 5102	3771 3954	1072 1051	134 97	75.77 % 77.50 %	21.54 % 20.60 %	2.69 % 1.90 %
Elektronics	5009 5004	3852 3933	1040 960	117 111	76.90 % 78.60 %	20.76 % 19.18 %	2.34 % 2.22 %
Entertainment	5116 5114	3886 3952	1101 1052	129 110	75.96 % 77.28 %	21.52 % 20.57 %	2.52 % 2.15 %
Cosmetics & Beauty	5279 5193	4045 4054	1107 1044	127 95	76.62 % 78.07 %	20.97 % 20.10 %	2.41 % 1.83 %
Food & Drink	5001 5120	3781 3962	1105 1047	115 111	75.60 % 77.38 %	22.10 % 20.45 %	2.30 % 2.17 %
Home & Garden	4977 5178	3791 4016	1055 1048	131 114	76.17 % 77.56 %	21.20 % 20.24 %	2.63 % 2.20 %
Finance	5118 4873	4100 3945	886 822	132 106	80.11 % 80.96 %	17.31 % 16.87 %	2.58 % 2.18 %
Health	4975 5002	3935 4047	919 849	121 106	79.10 % 80.91 %	18.47 % 16.97 %	2.43 % 2.12 %
Pets	5134 4977	3913 3838	1088 1030	133 109	76.22 % 77.11 %	21.19 % 20.70 %	2.59 % 2.19 %
Sport & Fitness	5185 4963	3982 3806	1073 1048	130 109	76.80 % 76.69 %	20.69 % 21.12 %	2.51 % 2.20 %
Job & Career	5080 4852	3747 3636	1217 1105	116 111	73.76 % 74.94 %	23.96 % 22.77 %	2.28 % 2.29 %
Dating	5024 5111	3611 3738	1280 1255	133 118	71.88 % 73.14 %	25.48 % 24.55 %	2.65 % 2.31 %
Other	5228 5096	4073 3978	1008 1017	147 101	77.91 % 78.06 %	19.28 % 19.96 %	2.81 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4685 4790	3432 3553	1143 1132	110 105	73.26 % 74.18 %	24.40 % 23.63 %	2.35 % 2.19 %
Outlook Mail	4657 4743	3475 3572	1060 1057	122 114	74.62 % 75.31 %	22.76 % 22.29 %	2.62 % 2.40 %
Yahoo Mail	4781 4586	3598 3496	1056 988	127 102	75.26 % 76.23 %	22.09 % 21.54 %	2.66 % 2.22 %
AOL Mail	4607 4706	3480 3619	1009 993	118 94	75.54 % 76.90 %	21.90 % 21.10 %	2.56 % 2.00 %
Mail.com	4835 4620	3743 3672	970 847	122 101	77.41 % 79.48 %	20.06 % 18.33 %	2.52 % 2.19 %
Yandex Mail	4750 4748	3572 3617	1061 1036	117 95	75.20 % 76.18 %	22.34 % 21.82 %	2.46 % 2.00 %
GMX Mail	4776 4482	3573 3378	1083 1013	120 91	74.81 % 75.37 %	22.68 % 22.60 %	2.51 % 2.03 %
Zoho Mail	4790 4559	3709 3589	958 879	123 91	77.43 % 78.72 %	20.00 % 19.28 %	2.57 % 2.00 %
ProtonMail	4614 4650	3613 3662	886 890	115 98	78.31 % 78.75 %	19.20 % 19.14 %	2.49 % 2.11 %
Custom Mail	4741 4701	3725 3760	904 845	112 96	78.57 % 79.98 %	19.07 % 17.97 %	2.36 % 2.04 %
iCloud Mail	4652 4800	3421 3568	1108 1131	123 101	73.54 % 74.33 %	23.82 % 23.56 %	2.64 % 2.10 %
Tuta	4813 4661	3776 3727	916 835	121 99	78.45 % 79.96 %	19.03 % 17.91 %	2.51 % 2.12 %
Juno.com	4717 4723	3703 3786	897 837	117 100	78.50 % 80.16 %	19.02 % 17.72 %	2.48 % 2.12 %
Mailfence	4685 4816	3667 3860	900 845	118 111	78.27 % 80.15 %	19.21 % 17.55 %	2.52 % 2.30 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.