Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.510 75.996	59.481 58.044	16.188 16.148	1.841 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.74 % 76.38 %	20.89 % 21.25 %	2.38 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5944 5927	4513 4545	1272 1249	159 133	75.93 % 76.68 %	21.40 % 21.07 %	2.67 % 2.24 %
Elektronics	5884 5700	4526 4400	1229 1166	129 134	76.92 % 77.19 %	20.89 % 20.46 %	2.19 % 2.35 %
Entertainment	5842 5782	4463 4399	1241 1244	138 139	76.40 % 76.08 %	21.24 % 21.52 %	2.36 % 2.40 %
Cosmetics & Beauty	6241 6078	4839 4643	1259 1293	143 142	77.54 % 76.39 %	20.17 % 21.27 %	2.29 % 2.34 %
Food & Drink	5830 5845	4446 4459	1251 1252	133 134	76.26 % 76.29 %	21.46 % 21.42 %	2.28 % 2.29 %
Home & Garden	5786 5863	4414 4483	1226 1239	146 141	76.29 % 76.46 %	21.19 % 21.13 %	2.52 % 2.40 %
Finance	6092 5756	4874 4596	1070 1017	148 143	80.01 % 79.85 %	17.56 % 17.67 %	2.43 % 2.48 %
Health	5925 5689	4712 4541	1083 1022	130 126	79.53 % 79.82 %	18.28 % 17.96 %	2.19 % 2.21 %
Pets	5939 5879	4529 4455	1267 1285	143 139	76.26 % 75.78 %	21.33 % 21.86 %	2.41 % 2.36 %
Sport & Fitness	5982 5831	4600 4427	1245 1266	137 138	76.90 % 75.92 %	20.81 % 21.71 %	2.29 % 2.37 %
Job & Career	6109 5813	4537 4284	1439 1383	133 146	74.27 % 73.70 %	23.56 % 23.79 %	2.18 % 2.51 %
Dating	5928 5955	4307 4267	1471 1539	150 149	72.66 % 71.65 %	24.81 % 25.84 %	2.53 % 2.50 %
Other	6008 5878	4721 4545	1135 1193	152 140	78.58 % 77.32 %	18.89 % 20.30 %	2.53 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5523 5497	4063 4001	1332 1364	128 132	73.57 % 72.79 %	24.12 % 24.81 %	2.32 % 2.40 %
Outlook Mail	5505 5437	4127 4014	1245 1292	133 131	74.97 % 73.83 %	22.62 % 23.76 %	2.42 % 2.41 %
Yahoo Mail	5699 5457	4311 4103	1247 1225	141 129	75.64 % 75.19 %	21.88 % 22.45 %	2.47 % 2.36 %
AOL Mail	5519 5524	4197 4217	1189 1174	133 133	76.05 % 76.34 %	21.54 % 21.25 %	2.41 % 2.41 %
Mail.com	5656 5527	4395 4311	1128 1090	133 126	77.71 % 78.00 %	19.94 % 19.72 %	2.35 % 2.28 %
Yandex Mail	5614 5404	4249 4054	1244 1226	121 124	75.69 % 75.02 %	22.16 % 22.69 %	2.16 % 2.29 %
GMX Mail	5503 5198	4138 3861	1236 1214	129 123	75.20 % 74.28 %	22.46 % 23.36 %	2.34 % 2.37 %
Zoho Mail	5515 5307	4277 4119	1100 1060	138 128	77.55 % 77.61 %	19.95 % 19.97 %	2.50 % 2.41 %
ProtonMail	5421 5495	4234 4266	1051 1100	136 129	78.10 % 77.63 %	19.39 % 20.02 %	2.51 % 2.35 %
Custom Mail	5419 5522	4313 4365	981 1022	125 135	79.59 % 79.05 %	18.10 % 18.51 %	2.31 % 2.44 %
iCloud Mail	5464 5492	4049 4015	1286 1349	129 128	74.10 % 73.11 %	23.54 % 24.56 %	2.36 % 2.33 %
Tuta	5673 5287	4460 4168	1079 998	134 121	78.62 % 78.83 %	19.02 % 18.88 %	2.36 % 2.29 %
Juno.com	5601 5453	4421 4310	1047 1014	133 129	78.93 % 79.04 %	18.69 % 18.60 %	2.37 % 2.37 %
Mailfence	5398 5396	4247 4240	1023 1020	128 136	78.68 % 78.58 %	18.95 % 18.90 %	2.37 % 2.52 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.