Constant Contact and ActiveCampaign Email Deliverability Comparison

Constant Contact

ActiveCampaign

In this comparison, the deliverability of Constant Contact and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.376 76.256	58.851 58.741	16.516 15.803	2.009 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 77.03 %	21.35 % 20.72 %	2.60 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5909 5948	4440 4606	1299 1217	170 125	75.14 % 77.44 %	21.98 % 20.46 %	2.88 % 2.10 %
Elektronics	5925 5701	4507 4433	1276 1141	142 127	76.07 % 77.76 %	21.54 % 20.01 %	2.40 % 2.23 %
Entertainment	5885 5863	4452 4479	1281 1246	152 138	75.65 % 76.39 %	21.77 % 21.25 %	2.58 % 2.35 %
Cosmetics & Beauty	6227 6033	4782 4658	1289 1250	156 125	76.79 % 77.21 %	20.70 % 20.72 %	2.51 % 2.07 %
Food & Drink	5860 5901	4417 4545	1298 1226	145 130	75.38 % 77.02 %	22.15 % 20.78 %	2.47 % 2.20 %
Home & Garden	5802 5979	4390 4621	1255 1221	157 137	75.66 % 77.29 %	21.63 % 20.42 %	2.71 % 2.29 %
Finance	6052 5659	4809 4556	1080 975	163 128	79.46 % 80.51 %	17.85 % 17.23 %	2.69 % 2.26 %
Health	5852 5857	4597 4713	1112 1016	143 128	78.55 % 80.47 %	19.00 % 17.35 %	2.44 % 2.19 %
Pets	5969 5843	4523 4462	1290 1246	156 135	75.77 % 76.36 %	21.61 % 21.32 %	2.61 % 2.31 %
Sport & Fitness	6013 5769	4597 4392	1262 1249	154 128	76.45 % 76.13 %	20.99 % 21.65 %	2.56 % 2.22 %
Job & Career	5970 5803	4390 4304	1438 1358	142 141	73.53 % 74.17 %	24.09 % 23.40 %	2.38 % 2.43 %
Dating	5874 5967	4241 4336	1471 1491	162 140	72.20 % 72.67 %	25.04 % 24.99 %	2.76 % 2.35 %
Other	6038 5933	4706 4636	1165 1167	167 130	77.94 % 78.14 %	19.29 % 19.67 %	2.77 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5498 5555	4015 4081	1347 1346	136 128	73.03 % 73.47 %	24.50 % 24.23 %	2.47 % 2.30 %
Outlook Mail	5450 5486	4036 4103	1268 1253	146 130	74.06 % 74.79 %	23.27 % 22.84 %	2.68 % 2.37 %
Yahoo Mail	5564 5340	4177 4044	1237 1176	150 120	75.07 % 75.73 %	22.23 % 22.02 %	2.70 % 2.25 %
AOL Mail	5387 5514	4058 4235	1189 1159	140 120	75.33 % 76.80 %	22.07 % 21.02 %	2.60 % 2.18 %
Mail.com	5602 5482	4317 4310	1144 1055	141 117	77.06 % 78.62 %	20.42 % 19.24 %	2.52 % 2.13 %
Yandex Mail	5579 5429	4177 4109	1266 1204	136 116	74.87 % 75.69 %	22.69 % 22.18 %	2.44 % 2.14 %
GMX Mail	5520 5282	4113 3956	1260 1210	147 116	74.51 % 74.90 %	22.83 % 22.91 %	2.66 % 2.20 %
Zoho Mail	5492 5304	4223 4163	1119 1022	150 119	76.89 % 78.49 %	20.38 % 19.27 %	2.73 % 2.24 %
ProtonMail	5503 5418	4269 4235	1086 1062	148 121	77.58 % 78.17 %	19.73 % 19.60 %	2.69 % 2.23 %
Custom Mail	5501 5498	4341 4383	1021 992	139 123	78.91 % 79.72 %	18.56 % 18.04 %	2.53 % 2.24 %
iCloud Mail	5570 5563	4087 4116	1338 1322	145 125	73.38 % 73.99 %	24.02 % 23.76 %	2.60 % 2.25 %
Tuta	5715 5434	4450 4315	1120 999	145 120	77.87 % 79.41 %	19.60 % 18.38 %	2.54 % 2.21 %
Juno.com	5583 5417	4370 4315	1068 982	145 120	78.27 % 79.66 %	19.13 % 18.13 %	2.60 % 2.22 %
Mailfence	5412 5534	4218 4376	1053 1021	141 137	77.94 % 79.07 %	19.46 % 18.45 %	2.61 % 2.48 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.