ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.973	50.260 50.112	12.859 12.784	1.579 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.33 %	20.03 % 19.98 %	2.46 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4680	3874 3647	1011 974	114 124	78.25 % 77.93 %	20.42 % 20.81 %	2.30 % 2.65 %
Elektronics	5094 4774	4013 3773	996 914	132 123	78.78 % 79.03 %	19.55 % 19.15 %	2.59 % 2.58 %
Entertainment	4910 5102	3786 3988	1022 1000	121 132	77.11 % 78.17 %	20.81 % 19.60 %	2.46 % 2.59 %
Cosmetics & Beauty	4874 4883	3881 3826	942 990	105 129	79.63 % 78.35 %	19.33 % 20.27 %	2.15 % 2.64 %
Food & Drink	4902 4863	3803 3797	1023 1008	129 118	77.58 % 78.08 %	20.87 % 20.73 %	2.63 % 2.43 %
Home & Garden	4947 4976	3889 3888	987 1016	122 127	78.61 % 78.14 %	19.95 % 20.42 %	2.47 % 2.55 %
Finance	4991 4956	4011 4015	897 842	126 140	80.36 % 81.01 %	17.97 % 16.99 %	2.52 % 2.82 %
Health	4860 4983	3908 4004	863 896	118 132	80.41 % 80.35 %	17.76 % 17.98 %	2.43 % 2.65 %
Pets	4958 4968	3891 3895	989 981	120 132	78.48 % 78.40 %	19.95 % 19.75 %	2.42 % 2.66 %
Sport & Fitness	4987 4949	3861 3848	1040 1006	122 133	77.42 % 77.75 %	20.85 % 20.33 %	2.45 % 2.69 %
Job & Career	4687 5031	3577 3865	995 1084	122 130	76.32 % 76.82 %	21.23 % 21.55 %	2.60 % 2.58 %
Dating	5023 4880	3798 3655	1120 1140	131 122	75.61 % 74.90 %	22.30 % 23.36 %	2.61 % 2.50 %
Other	5030 4928	3968 3911	974 933	117 124	78.89 % 79.36 %	19.36 % 18.93 %	2.33 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4709	3629 3594	1076 1032	119 117	75.97 % 76.32 %	22.52 % 21.92 %	2.49 % 2.48 %
Outlook Mail	4721 4505	3675 3463	961 966	118 120	77.84 % 76.87 %	20.36 % 21.44 %	2.50 % 2.66 %
Yahoo Mail	4661 4762	3585 3699	967 1007	113 124	76.91 % 77.68 %	20.75 % 21.15 %	2.42 % 2.60 %
AOL Mail	4675 4603	3632 3576	977 946	111 121	77.69 % 77.69 %	20.90 % 20.55 %	2.37 % 2.63 %
Mail.com	4764 4887	3710 3873	955 937	127 128	77.88 % 79.25 %	20.05 % 19.17 %	2.67 % 2.62 %
Yandex Mail	4885 4565	3791 3565	1023 953	121 126	77.60 % 78.09 %	20.94 % 20.88 %	2.48 % 2.76 %
GMX Mail	4541 4561	3491 3484	963 986	110 115	76.88 % 76.39 %	21.21 % 21.62 %	2.42 % 2.52 %
Zoho Mail	4673 4795	3722 3814	895 899	107 127	79.65 % 79.54 %	19.15 % 18.75 %	2.29 % 2.65 %
ProtonMail	4783 4616	3795 3720	900 833	113 116	79.34 % 80.59 %	18.82 % 18.05 %	2.36 % 2.51 %
Custom Mail	4654 4732	3765 3784	844 865	116 126	80.90 % 79.97 %	18.13 % 18.28 %	2.49 % 2.66 %
iCloud Mail	4830 4639	3672 3554	1054 1020	119 125	76.02 % 76.61 %	21.82 % 21.99 %	2.46 % 2.69 %
Tuta	4510 4582	3624 3641	822 861	108 117	80.35 % 79.46 %	18.23 % 18.79 %	2.39 % 2.55 %
Juno.com	4579 4724	3683 3767	827 848	117 120	80.43 % 79.74 %	18.06 % 17.95 %	2.56 % 2.54 %
Mailfence	3161 3293	2486 2578	595 631	80 84	78.65 % 78.29 %	18.82 % 19.16 %	2.53 % 2.55 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.