ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.550	49.739 49.829	13.801 13.300	1.663 1.734

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.19 %	21.25 % 20.60 %	2.56 % 2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4681	3823 3583	1069 990	115 131	76.44 % 76.54 %	21.38 % 21.15 %	2.30 % 2.80 %
Elektronics	4986 4869	3852 3787	1026 975	130 129	77.26 % 77.78 %	20.58 % 20.02 %	2.61 % 2.65 %
Entertainment	5015 5043	3787 3894	1116 1029	133 135	75.51 % 77.22 %	22.25 % 20.40 %	2.65 % 2.68 %
Cosmetics & Beauty	4970 5050	3874 3876	1014 1061	110 137	77.95 % 76.75 %	20.40 % 21.01 %	2.21 % 2.71 %
Food & Drink	5016 4904	3815 3763	1086 1059	136 119	76.06 % 76.73 %	21.65 % 21.59 %	2.71 % 2.43 %
Home & Garden	5056 4881	3884 3753	1062 1027	137 130	76.82 % 76.89 %	21.00 % 21.04 %	2.71 % 2.66 %
Finance	5019 4977	3982 4025	933 844	130 142	79.34 % 80.87 %	18.59 % 16.96 %	2.59 % 2.85 %
Health	4975 5016	3958 3996	912 922	127 133	79.56 % 79.67 %	18.33 % 18.38 %	2.55 % 2.65 %
Pets	5071 4974	3878 3853	1089 1007	130 135	76.47 % 77.46 %	21.48 % 20.25 %	2.56 % 2.71 %
Sport & Fitness	5056 5070	3827 3892	1131 1049	129 142	75.69 % 76.77 %	22.37 % 20.69 %	2.55 % 2.80 %
Job & Career	4751 5029	3524 3778	1104 1146	128 130	74.17 % 75.12 %	23.24 % 22.79 %	2.69 % 2.59 %
Dating	4977 5030	3644 3670	1211 1236	138 136	73.22 % 72.96 %	24.33 % 24.57 %	2.77 % 2.70 %
Other	5047 5026	3891 3959	1048 955	120 135	77.10 % 78.77 %	20.76 % 19.00 %	2.38 % 2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4661	3583 3490	1164 1073	126 118	74.01 % 74.88 %	24.04 % 23.02 %	2.60 % 2.53 %
Outlook Mail	4679 4463	3527 3358	1049 1004	127 125	75.38 % 75.24 %	22.42 % 22.50 %	2.71 % 2.80 %
Yahoo Mail	4682 4725	3524 3595	1044 1025	120 127	75.27 % 76.08 %	22.30 % 21.69 %	2.56 % 2.69 %
AOL Mail	4652 4535	3532 3449	1017 974	115 125	75.92 % 76.05 %	21.86 % 21.48 %	2.47 % 2.76 %
Mail.com	4684 4907	3591 3833	982 968	128 132	76.67 % 78.11 %	20.96 % 19.73 %	2.73 % 2.69 %
Yandex Mail	4844 4613	3664 3537	1078 998	119 124	75.64 % 76.67 %	22.25 % 21.63 %	2.46 % 2.69 %
GMX Mail	4614 4605	3442 3458	1074 1035	117 120	74.60 % 75.09 %	23.28 % 22.48 %	2.54 % 2.61 %
Zoho Mail	4756 4846	3713 3797	952 942	113 131	78.07 % 78.35 %	20.02 % 19.44 %	2.38 % 2.70 %
ProtonMail	4769 4526	3718 3603	957 831	120 119	77.96 % 79.61 %	20.07 % 18.36 %	2.52 % 2.63 %
Custom Mail	4634 4773	3667 3794	889 872	120 127	79.13 % 79.49 %	19.18 % 18.27 %	2.59 % 2.66 %
iCloud Mail	4720 4641	3484 3480	1121 1075	118 133	73.81 % 74.98 %	23.75 % 23.16 %	2.50 % 2.87 %
Tuta	4581 4650	3610 3667	871 877	114 128	78.80 % 78.86 %	19.01 % 18.86 %	2.49 % 2.75 %
Juno.com	4573 4577	3612 3615	870 858	120 118	78.99 % 78.98 %	19.02 % 18.75 %	2.62 % 2.58 %
Mailfence	3911 4028	3072 3153	733 768	106 107	78.55 % 78.28 %	18.74 % 19.07 %	2.71 % 2.66 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.