ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 66.282	50.460 50.632	13.735 13.969	1.503 1.681

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.39 %	20.91 % 21.08 %	2.29 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5057	3985 3831	1073 1082	108 144	77.14 % 75.76 %	20.77 % 21.40 %	2.09 % 2.85 %
Elektronics	4926 5044	3823 3852	990 1074	113 118	77.61 % 76.37 %	20.10 % 21.29 %	2.29 % 2.34 %
Entertainment	5061 5084	3874 3854	1068 1103	119 127	76.55 % 75.81 %	21.10 % 21.70 %	2.35 % 2.50 %
Cosmetics & Beauty	5149 5338	3971 4100	1068 1107	110 131	77.12 % 76.81 %	20.74 % 20.74 %	2.14 % 2.45 %
Food & Drink	5103 5065	3929 3816	1060 1127	114 122	76.99 % 75.34 %	20.77 % 22.25 %	2.23 % 2.41 %
Home & Garden	5195 4893	3997 3720	1077 1040	121 133	76.94 % 76.03 %	20.73 % 21.25 %	2.33 % 2.72 %
Finance	4834 5137	3876 4115	848 891	110 131	80.18 % 80.11 %	17.54 % 17.34 %	2.28 % 2.55 %
Health	5070 4951	4071 3918	886 915	113 118	80.30 % 79.14 %	17.48 % 18.48 %	2.23 % 2.38 %
Pets	5034 5072	3824 3863	1091 1079	119 130	75.96 % 76.16 %	21.67 % 21.27 %	2.36 % 2.56 %
Sport & Fitness	4968 5207	3760 4012	1092 1066	116 129	75.68 % 77.05 %	21.98 % 20.47 %	2.33 % 2.48 %
Job & Career	5044 5172	3729 3821	1189 1232	126 119	73.93 % 73.88 %	23.57 % 23.82 %	2.50 % 2.30 %
Dating	5037 5040	3653 3645	1262 1258	122 137	72.52 % 72.32 %	25.05 % 24.96 %	2.42 % 2.72 %
Other	5111 5222	3968 4085	1031 995	112 142	77.64 % 78.23 %	20.17 % 19.05 %	2.19 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4720	3540 3466	1172 1142	114 112	73.35 % 73.43 %	24.29 % 24.19 %	2.36 % 2.37 %
Outlook Mail	4746 4670	3532 3471	1097 1081	117 118	74.42 % 74.33 %	23.11 % 23.15 %	2.47 % 2.53 %
Yahoo Mail	4525 4766	3415 3591	1005 1049	105 126	75.47 % 75.35 %	22.21 % 22.01 %	2.32 % 2.64 %
AOL Mail	4742 4630	3626 3488	1012 1026	104 116	76.47 % 75.33 %	21.34 % 22.16 %	2.19 % 2.51 %
Mail.com	4707 4843	3690 3741	910 983	107 119	78.39 % 77.25 %	19.33 % 20.30 %	2.27 % 2.46 %
Yandex Mail	4680 4819	3532 3636	1047 1069	101 114	75.47 % 75.45 %	22.37 % 22.18 %	2.16 % 2.37 %
GMX Mail	4495 4755	3358 3565	1037 1065	100 125	74.71 % 74.97 %	23.07 % 22.40 %	2.22 % 2.63 %
Zoho Mail	4548 4707	3554 3631	892 949	102 127	78.14 % 77.14 %	19.61 % 20.16 %	2.24 % 2.70 %
ProtonMail	4720 4638	3672 3624	942 892	106 122	77.80 % 78.14 %	19.96 % 19.23 %	2.25 % 2.63 %
Custom Mail	4727 4727	3759 3749	864 860	104 118	79.52 % 79.31 %	18.28 % 18.19 %	2.20 % 2.50 %
iCloud Mail	4782 4743	3530 3490	1143 1130	109 123	73.82 % 73.58 %	23.90 % 23.82 %	2.28 % 2.59 %
Tuta	4700 4845	3731 3787	865 938	104 120	79.38 % 78.16 %	18.40 % 19.36 %	2.21 % 2.48 %
Juno.com	4660 4791	3702 3767	852 901	106 123	79.44 % 78.63 %	18.28 % 18.81 %	2.27 % 2.57 %
Mailfence	4840 4628	3819 3626	897 884	124 118	78.90 % 78.35 %	18.53 % 19.10 %	2.56 % 2.55 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.