ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 77.510	58.044 59.481	16.148 16.188	1.804 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.74 %	21.25 % 20.89 %	2.37 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5944	4545 4513	1249 1272	133 159	76.68 % 75.93 %	21.07 % 21.40 %	2.24 % 2.67 %
Elektronics	5700 5884	4400 4526	1166 1229	134 129	77.19 % 76.92 %	20.46 % 20.89 %	2.35 % 2.19 %
Entertainment	5782 5842	4399 4463	1244 1241	139 138	76.08 % 76.40 %	21.52 % 21.24 %	2.40 % 2.36 %
Cosmetics & Beauty	6078 6241	4643 4839	1293 1259	142 143	76.39 % 77.54 %	21.27 % 20.17 %	2.34 % 2.29 %
Food & Drink	5845 5830	4459 4446	1252 1251	134 133	76.29 % 76.26 %	21.42 % 21.46 %	2.29 % 2.28 %
Home & Garden	5863 5786	4483 4414	1239 1226	141 146	76.46 % 76.29 %	21.13 % 21.19 %	2.40 % 2.52 %
Finance	5756 6092	4596 4874	1017 1070	143 148	79.85 % 80.01 %	17.67 % 17.56 %	2.48 % 2.43 %
Health	5689 5925	4541 4712	1022 1083	126 130	79.82 % 79.53 %	17.96 % 18.28 %	2.21 % 2.19 %
Pets	5879 5939	4455 4529	1285 1267	139 143	75.78 % 76.26 %	21.86 % 21.33 %	2.36 % 2.41 %
Sport & Fitness	5831 5982	4427 4600	1266 1245	138 137	75.92 % 76.90 %	21.71 % 20.81 %	2.37 % 2.29 %
Job & Career	5813 6109	4284 4537	1383 1439	146 133	73.70 % 74.27 %	23.79 % 23.56 %	2.51 % 2.18 %
Dating	5955 5928	4267 4307	1539 1471	149 150	71.65 % 72.66 %	25.84 % 24.81 %	2.50 % 2.53 %
Other	5878 6008	4545 4721	1193 1135	140 152	77.32 % 78.58 %	20.30 % 18.89 %	2.38 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Constant Contact is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5523	4001 4063	1364 1332	132 128	72.79 % 73.57 %	24.81 % 24.12 %	2.40 % 2.32 %
Outlook Mail	5437 5505	4014 4127	1292 1245	131 133	73.83 % 74.97 %	23.76 % 22.62 %	2.41 % 2.42 %
Yahoo Mail	5457 5699	4103 4311	1225 1247	129 141	75.19 % 75.64 %	22.45 % 21.88 %	2.36 % 2.47 %
AOL Mail	5524 5519	4217 4197	1174 1189	133 133	76.34 % 76.05 %	21.25 % 21.54 %	2.41 % 2.41 %
Mail.com	5527 5656	4311 4395	1090 1128	126 133	78.00 % 77.71 %	19.72 % 19.94 %	2.28 % 2.35 %
Yandex Mail	5404 5614	4054 4249	1226 1244	124 121	75.02 % 75.69 %	22.69 % 22.16 %	2.29 % 2.16 %
GMX Mail	5198 5503	3861 4138	1214 1236	123 129	74.28 % 75.20 %	23.36 % 22.46 %	2.37 % 2.34 %
Zoho Mail	5307 5515	4119 4277	1060 1100	128 138	77.61 % 77.55 %	19.97 % 19.95 %	2.41 % 2.50 %
ProtonMail	5495 5421	4266 4234	1100 1051	129 136	77.63 % 78.10 %	20.02 % 19.39 %	2.35 % 2.51 %
Custom Mail	5522 5419	4365 4313	1022 981	135 125	79.05 % 79.59 %	18.51 % 18.10 %	2.44 % 2.31 %
iCloud Mail	5492 5464	4015 4049	1349 1286	128 129	73.11 % 74.10 %	24.56 % 23.54 %	2.33 % 2.36 %
Tuta	5287 5673	4168 4460	998 1079	121 134	78.83 % 78.62 %	18.88 % 19.02 %	2.29 % 2.36 %
Juno.com	5453 5601	4310 4421	1014 1047	129 133	79.04 % 78.93 %	18.60 % 18.69 %	2.37 % 2.37 %
Mailfence	5396 5398	4240 4247	1020 1023	136 128	78.58 % 78.68 %	18.90 % 18.95 %	2.52 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.