ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 438.027	357.292 330.244	69.479 90.425	11.672 17.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.39 %	15.85 % 20.64 %	2.66 % 3.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33667	27858 26349	4273 6066	760 1252	84.70 % 78.26 %	12.99 % 18.02 %	2.31 % 3.72 %
Elektronics	33773 33415	27792 25454	5130 6709	851 1252	82.29 % 76.18 %	15.19 % 20.08 %	2.52 % 3.75 %
Entertainment	33133 33654	26952 25335	5304 6954	877 1365	81.34 % 75.28 %	16.01 % 20.66 %	2.65 % 4.06 %
Cosmetics & Beauty	33616 33691	27354 25389	5355 6984	907 1318	81.37 % 75.36 %	15.93 % 20.73 %	2.70 % 3.91 %
Food & Drink	33295 33730	28152 26488	4352 6044	791 1198	84.55 % 78.53 %	13.07 % 17.92 %	2.38 % 3.55 %
Home & Garden	34189 33744	28836 26361	4581 6115	772 1268	84.34 % 78.12 %	13.40 % 18.12 %	2.26 % 3.76 %
Finance	33913 34034	26517 24516	6382 8084	1014 1434	78.19 % 72.03 %	18.82 % 23.75 %	2.99 % 4.21 %
Health	33706 33220	26659 24247	6101 7604	946 1369	79.09 % 72.99 %	18.10 % 22.89 %	2.81 % 4.12 %
Pets	34118 34152	28540 26407	4758 6455	820 1290	83.65 % 77.32 %	13.95 % 18.90 %	2.40 % 3.78 %
Sport & Fitness	33838 34038	27140 25245	5710 7395	988 1398	80.21 % 74.17 %	16.87 % 21.73 %	2.92 % 4.11 %
Job & Career	34243 33428	27182 24634	6026 7343	1035 1451	79.38 % 73.69 %	17.60 % 21.97 %	3.02 % 4.34 %
Dating	33613 34008	25854 24034	6723 8468	1036 1506	76.92 % 70.67 %	20.00 % 24.90 %	3.08 % 4.43 %
Other	34115 33246	28456 25785	4784 6204	875 1257	83.41 % 77.56 %	14.02 % 18.66 %	2.56 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42858	33783 30887	8244 10167	1336 1804	77.91 % 72.07 %	19.01 % 23.72 %	3.08 % 4.21 %
Outlook Mail	42674 42630	33614 31015	7859 9740	1201 1875	78.77 % 72.75 %	18.42 % 22.85 %	2.81 % 4.40 %
Yahoo Mail	42411 42656	34487 31978	6751 8946	1173 1732	81.32 % 74.97 %	15.92 % 20.97 %	2.77 % 4.06 %
AOL Mail	43021 41862	34856 31371	6955 8692	1210 1799	81.02 % 74.94 %	16.17 % 20.76 %	2.81 % 4.30 %
Mail.com	43000 43040	35412 32797	6490 8571	1098 1672	82.35 % 76.20 %	15.09 % 19.91 %	2.55 % 3.88 %
Yandex Mail	42689 43141	34080 31731	7368 9594	1241 1816	79.83 % 73.55 %	17.26 % 22.24 %	2.91 % 4.21 %
GMX Mail	42372 42456	34837 32271	6546 8603	989 1582	82.22 % 76.01 %	15.45 % 20.26 %	2.33 % 3.73 %
Zoho Mail	43274 42893	35962 33094	6265 8256	1047 1543	83.10 % 77.15 %	14.48 % 19.25 %	2.42 % 3.60 %
ProtonMail	43071 43164	35850 33274	6171 8345	1050 1545	83.23 % 77.09 %	14.33 % 19.33 %	2.44 % 3.58 %
Custom Mail	42357 43176	35756 33800	5623 7842	978 1534	84.42 % 78.28 %	13.28 % 18.16 %	2.31 % 3.55 %
iCloud Mail	3329 3319	2679 2465	508 667	142 187	80.47 % 74.27 %	15.26 % 20.10 %	4.27 % 5.63 %
Tuta	3430 3385	2959 2739	362 508	109 138	86.27 % 80.92 %	10.55 % 15.01 %	3.18 % 4.08 %
Juno.com	3452 3447	3017 2822	337 494	98 131	87.40 % 81.87 %	9.76 % 14.33 %	2.84 % 3.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.