ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.852	50.861 49.870	13.251 14.151	1.404 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.73 %	20.23 % 21.49 %	2.14 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 4975	3986 3735	1065 1093	97 147	77.43 % 75.08 %	20.69 % 21.97 %	1.88 % 2.95 %
Elektronics	5023 5013	3955 3808	955 1072	113 133	78.74 % 75.96 %	19.01 % 21.38 %	2.25 % 2.65 %
Entertainment	5012 5191	3861 3918	1043 1130	108 143	77.04 % 75.48 %	20.81 % 21.77 %	2.15 % 2.75 %
Cosmetics & Beauty	5089 5249	3997 3970	1001 1140	91 139	78.54 % 75.63 %	19.67 % 21.72 %	1.79 % 2.65 %
Food & Drink	5100 5000	3943 3762	1046 1109	111 129	77.31 % 75.24 %	20.51 % 22.18 %	2.18 % 2.58 %
Home & Garden	5057 4940	3945 3732	1002 1070	110 138	78.01 % 75.55 %	19.81 % 21.66 %	2.18 % 2.79 %
Finance	4936 5044	3985 4011	841 884	110 149	80.73 % 79.52 %	17.04 % 17.53 %	2.23 % 2.95 %
Health	5044 4973	4082 3925	852 909	110 139	80.93 % 78.93 %	16.89 % 18.28 %	2.18 % 2.80 %
Pets	5030 5123	3883 3874	1036 1104	111 145	77.20 % 75.62 %	20.60 % 21.55 %	2.21 % 2.83 %
Sport & Fitness	4989 5167	3831 3923	1047 1099	111 145	76.79 % 75.92 %	20.99 % 21.27 %	2.22 % 2.81 %
Job & Career	4890 5053	3653 3688	1123 1236	114 129	74.70 % 72.99 %	22.97 % 24.46 %	2.33 % 2.55 %
Dating	5069 4989	3717 3562	1236 1285	116 142	73.33 % 71.40 %	24.38 % 25.76 %	2.29 % 2.85 %
Other	5129 5135	4023 3962	1004 1020	102 153	78.44 % 77.16 %	19.57 % 19.86 %	1.99 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4661	3531 3403	1118 1140	107 118	74.24 % 73.01 %	23.51 % 24.46 %	2.25 % 2.53 %
Outlook Mail	4617 4542	3495 3334	1011 1076	111 132	75.70 % 73.40 %	21.90 % 23.69 %	2.40 % 2.91 %
Yahoo Mail	4706 4750	3592 3536	1009 1078	105 136	76.33 % 74.44 %	21.44 % 22.69 %	2.23 % 2.86 %
AOL Mail	4710 4611	3632 3443	981 1035	97 133	77.11 % 74.67 %	20.83 % 22.45 %	2.06 % 2.88 %
Mail.com	4711 4915	3718 3772	887 1008	106 135	78.92 % 76.74 %	18.83 % 20.51 %	2.25 % 2.75 %
Yandex Mail	4722 4699	3640 3509	989 1063	93 127	77.09 % 74.68 %	20.94 % 22.62 %	1.97 % 2.70 %
GMX Mail	4461 4698	3346 3479	1023 1089	92 130	75.01 % 74.05 %	22.93 % 23.18 %	2.06 % 2.77 %
Zoho Mail	4565 4864	3599 3739	875 987	91 138	78.84 % 76.87 %	19.17 % 20.29 %	1.99 % 2.84 %
ProtonMail	4619 4644	3627 3616	897 900	95 128	78.52 % 77.86 %	19.42 % 19.38 %	2.06 % 2.76 %
Custom Mail	4714 4787	3763 3739	853 918	98 130	79.83 % 78.11 %	18.10 % 19.18 %	2.08 % 2.72 %
iCloud Mail	4785 4580	3561 3334	1123 1110	101 136	74.42 % 72.79 %	23.47 % 24.24 %	2.11 % 2.97 %
Tuta	4651 4732	3732 3672	818 923	101 137	80.24 % 77.60 %	17.59 % 19.51 %	2.17 % 2.90 %
Juno.com	4669 4659	3746 3633	822 902	101 124	80.23 % 77.98 %	17.61 % 19.36 %	2.16 % 2.66 %
Mailfence	4830 4710	3879 3661	845 922	106 127	80.31 % 77.73 %	17.49 % 19.58 %	2.19 % 2.70 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.