ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 77.376	58.741 58.851	15.803 16.516	1.712 2.009

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.06 %	20.72 % 21.35 %	2.25 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5909	4606 4440	1217 1299	125 170	77.44 % 75.14 %	20.46 % 21.98 %	2.10 % 2.88 %
Elektronics	5701 5925	4433 4507	1141 1276	127 142	77.76 % 76.07 %	20.01 % 21.54 %	2.23 % 2.40 %
Entertainment	5863 5885	4479 4452	1246 1281	138 152	76.39 % 75.65 %	21.25 % 21.77 %	2.35 % 2.58 %
Cosmetics & Beauty	6033 6227	4658 4782	1250 1289	125 156	77.21 % 76.79 %	20.72 % 20.70 %	2.07 % 2.51 %
Food & Drink	5901 5860	4545 4417	1226 1298	130 145	77.02 % 75.38 %	20.78 % 22.15 %	2.20 % 2.47 %
Home & Garden	5979 5802	4621 4390	1221 1255	137 157	77.29 % 75.66 %	20.42 % 21.63 %	2.29 % 2.71 %
Finance	5659 6052	4556 4809	975 1080	128 163	80.51 % 79.46 %	17.23 % 17.85 %	2.26 % 2.69 %
Health	5857 5852	4713 4597	1016 1112	128 143	80.47 % 78.55 %	17.35 % 19.00 %	2.19 % 2.44 %
Pets	5843 5969	4462 4523	1246 1290	135 156	76.36 % 75.77 %	21.32 % 21.61 %	2.31 % 2.61 %
Sport & Fitness	5769 6013	4392 4597	1249 1262	128 154	76.13 % 76.45 %	21.65 % 20.99 %	2.22 % 2.56 %
Job & Career	5803 5970	4304 4390	1358 1438	141 142	74.17 % 73.53 %	23.40 % 24.09 %	2.43 % 2.38 %
Dating	5967 5874	4336 4241	1491 1471	140 162	72.67 % 72.20 %	24.99 % 25.04 %	2.35 % 2.76 %
Other	5933 6038	4636 4706	1167 1165	130 167	78.14 % 77.94 %	19.67 % 19.29 %	2.19 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5498	4081 4015	1346 1347	128 136	73.47 % 73.03 %	24.23 % 24.50 %	2.30 % 2.47 %
Outlook Mail	5486 5450	4103 4036	1253 1268	130 146	74.79 % 74.06 %	22.84 % 23.27 %	2.37 % 2.68 %
Yahoo Mail	5340 5564	4044 4177	1176 1237	120 150	75.73 % 75.07 %	22.02 % 22.23 %	2.25 % 2.70 %
AOL Mail	5514 5387	4235 4058	1159 1189	120 140	76.80 % 75.33 %	21.02 % 22.07 %	2.18 % 2.60 %
Mail.com	5482 5602	4310 4317	1055 1144	117 141	78.62 % 77.06 %	19.24 % 20.42 %	2.13 % 2.52 %
Yandex Mail	5429 5579	4109 4177	1204 1266	116 136	75.69 % 74.87 %	22.18 % 22.69 %	2.14 % 2.44 %
GMX Mail	5282 5520	3956 4113	1210 1260	116 147	74.90 % 74.51 %	22.91 % 22.83 %	2.20 % 2.66 %
Zoho Mail	5304 5492	4163 4223	1022 1119	119 150	78.49 % 76.89 %	19.27 % 20.38 %	2.24 % 2.73 %
ProtonMail	5418 5503	4235 4269	1062 1086	121 148	78.17 % 77.58 %	19.60 % 19.73 %	2.23 % 2.69 %
Custom Mail	5498 5501	4383 4341	992 1021	123 139	79.72 % 78.91 %	18.04 % 18.56 %	2.24 % 2.53 %
iCloud Mail	5563 5570	4116 4087	1322 1338	125 145	73.99 % 73.38 %	23.76 % 24.02 %	2.25 % 2.60 %
Tuta	5434 5715	4315 4450	999 1120	120 145	79.41 % 77.87 %	18.38 % 19.60 %	2.21 % 2.54 %
Juno.com	5417 5583	4315 4370	982 1068	120 145	79.66 % 78.27 %	18.13 % 19.13 %	2.22 % 2.60 %
Mailfence	5534 5412	4376 4218	1021 1053	137 141	79.07 % 77.94 %	18.45 % 19.46 %	2.48 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.