ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 77.377	58.632 59.263	15.921 16.280	1.693 1.834

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.59 %	20.88 % 21.04 %	2.22 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6015	4661 4543	1256 1315	131 157	77.07 % 75.53 %	20.77 % 21.86 %	2.17 % 2.61 %
Elektronics	5818 5993	4526 4631	1167 1231	125 131	77.79 % 77.27 %	20.06 % 20.54 %	2.15 % 2.19 %
Entertainment	5749 5899	4396 4481	1224 1279	129 139	76.47 % 75.96 %	21.29 % 21.68 %	2.24 % 2.36 %
Cosmetics & Beauty	6089 6021	4680 4690	1273 1197	136 134	76.86 % 77.89 %	20.91 % 19.88 %	2.23 % 2.23 %
Food & Drink	5809 5782	4459 4401	1224 1246	126 135	76.76 % 76.12 %	21.07 % 21.55 %	2.17 % 2.33 %
Home & Garden	5785 5876	4444 4474	1218 1257	123 145	76.82 % 76.14 %	21.05 % 21.39 %	2.13 % 2.47 %
Finance	5829 6015	4682 4788	1011 1078	136 149	80.32 % 79.60 %	17.34 % 17.92 %	2.33 % 2.48 %
Health	5680 5920	4544 4696	1012 1090	124 134	80.00 % 79.32 %	17.82 % 18.41 %	2.18 % 2.26 %
Pets	5845 5977	4487 4543	1233 1286	125 148	76.77 % 76.01 %	21.09 % 21.52 %	2.14 % 2.48 %
Sport & Fitness	5893 5999	4522 4594	1243 1265	128 140	76.74 % 76.58 %	21.09 % 21.09 %	2.17 % 2.33 %
Job & Career	5760 6103	4272 4526	1350 1440	138 137	74.17 % 74.16 %	23.44 % 23.59 %	2.40 % 2.24 %
Dating	6089 5847	4399 4248	1552 1457	138 142	72.25 % 72.65 %	25.49 % 24.92 %	2.27 % 2.43 %
Other	5852 5930	4560 4648	1158 1139	134 143	77.92 % 78.38 %	19.79 % 19.21 %	2.29 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5633	3964 4144	1347 1357	127 132	72.89 % 73.57 %	24.77 % 24.09 %	2.34 % 2.34 %
Outlook Mail	5533 5493	4134 4102	1281 1261	118 130	74.72 % 74.68 %	23.15 % 22.96 %	2.13 % 2.37 %
Yahoo Mail	5511 5663	4194 4284	1189 1244	128 135	76.10 % 75.65 %	21.58 % 21.97 %	2.32 % 2.38 %
AOL Mail	5526 5531	4228 4203	1172 1194	126 134	76.51 % 75.99 %	21.21 % 21.59 %	2.28 % 2.42 %
Mail.com	5610 5532	4397 4291	1092 1112	121 129	78.38 % 77.57 %	19.47 % 20.10 %	2.16 % 2.33 %
Yandex Mail	5450 5570	4125 4223	1206 1221	119 126	75.69 % 75.82 %	22.13 % 21.92 %	2.18 % 2.26 %
GMX Mail	5265 5556	3953 4157	1193 1266	119 133	75.08 % 74.82 %	22.66 % 22.79 %	2.26 % 2.39 %
Zoho Mail	5341 5370	4177 4153	1041 1083	123 134	78.21 % 77.34 %	19.49 % 20.17 %	2.30 % 2.50 %
ProtonMail	5420 5485	4235 4281	1068 1066	117 138	78.14 % 78.05 %	19.70 % 19.43 %	2.16 % 2.52 %
Custom Mail	5529 5348	4413 4248	994 976	122 124	79.82 % 79.43 %	17.98 % 18.25 %	2.21 % 2.32 %
iCloud Mail	5548 5411	4073 3976	1355 1307	120 128	73.41 % 73.48 %	24.42 % 24.15 %	2.16 % 2.37 %
Tuta	5297 5676	4211 4454	976 1096	110 126	79.50 % 78.47 %	18.43 % 19.31 %	2.08 % 2.22 %
Juno.com	5392 5700	4287 4490	987 1073	118 137	79.51 % 78.77 %	18.30 % 18.82 %	2.19 % 2.40 %
Mailfence	5386 5409	4241 4257	1020 1024	125 128	78.74 % 78.70 %	18.94 % 18.93 %	2.32 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.