ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.675	379.785 351.590	72.694 94.581	12.548 18.504

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 75.66 %	15.63 % 20.35 %	2.70 % 3.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35727	29610 28052	4483 6347	827 1328	84.79 % 78.52 %	12.84 % 17.77 %	2.37 % 3.72 %
Elektronics	35813 35461	29526 27120	5362 7006	925 1335	82.44 % 76.48 %	14.97 % 19.76 %	2.58 % 3.76 %
Entertainment	35217 35681	28720 26967	5561 7271	936 1443	81.55 % 75.58 %	15.79 % 20.38 %	2.66 % 4.04 %
Cosmetics & Beauty	35615 35744	29058 27021	5597 7307	960 1416	81.59 % 75.60 %	15.72 % 20.44 %	2.70 % 3.96 %
Food & Drink	35286 35835	29884 28231	4556 6336	846 1268	84.69 % 78.78 %	12.91 % 17.68 %	2.40 % 3.54 %
Home & Garden	36238 35736	30618 28004	4789 6390	831 1342	84.49 % 78.36 %	13.22 % 17.88 %	2.29 % 3.76 %
Finance	35962 36106	28207 26129	6672 8451	1083 1526	78.44 % 72.37 %	18.55 % 23.41 %	3.01 % 4.23 %
Health	35776 35266	28381 25854	6375 7940	1020 1472	79.33 % 73.31 %	17.82 % 22.51 %	2.85 % 4.17 %
Pets	36223 36215	30348 28096	4990 6755	885 1364	83.78 % 77.58 %	13.78 % 18.65 %	2.44 % 3.77 %
Sport & Fitness	35976 36116	28935 26879	5988 7746	1053 1491	80.43 % 74.42 %	16.64 % 21.45 %	2.93 % 4.13 %
Job & Career	36201 35458	28789 26203	6296 7699	1116 1556	79.53 % 73.90 %	17.39 % 21.71 %	3.08 % 4.39 %
Dating	35637 36050	27499 25599	7015 8831	1123 1620	77.16 % 71.01 %	19.68 % 24.50 %	3.15 % 4.49 %
Other	36163 35280	30210 27435	5010 6502	943 1343	83.54 % 77.76 %	13.85 % 18.43 %	2.61 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44943	35482 32430	8601 10589	1431 1924	77.96 % 72.16 %	18.90 % 23.56 %	3.14 % 4.28 %
Outlook Mail	44764 44648	35356 32601	8138 10084	1270 1963	78.98 % 73.02 %	18.18 % 22.59 %	2.84 % 4.40 %
Yahoo Mail	44497 44741	36254 33650	7008 9288	1235 1803	81.48 % 75.21 %	15.75 % 20.76 %	2.78 % 4.03 %
AOL Mail	45052 43892	36571 32975	7207 9019	1274 1898	81.18 % 75.13 %	16.00 % 20.55 %	2.83 % 4.32 %
Mail.com	45024 45122	37138 34478	6722 8886	1164 1758	82.48 % 76.41 %	14.93 % 19.69 %	2.59 % 3.90 %
Yandex Mail	44812 45262	35834 33399	7660 9950	1318 1913	79.97 % 73.79 %	17.09 % 21.98 %	2.94 % 4.23 %
GMX Mail	44448 44538	36620 33970	6770 8898	1058 1670	82.39 % 76.27 %	15.23 % 19.98 %	2.38 % 3.75 %
Zoho Mail	45205 44928	37632 34771	6466 8541	1107 1616	83.25 % 77.39 %	14.30 % 19.01 %	2.45 % 3.60 %
ProtonMail	45101 45185	37621 34954	6368 8611	1112 1620	83.42 % 77.36 %	14.12 % 19.06 %	2.47 % 3.59 %
Custom Mail	44396 45252	37542 35527	5820 8116	1034 1609	84.56 % 78.51 %	13.11 % 17.94 %	2.33 % 3.56 %
iCloud Mail	5347 5341	4302 3987	824 1053	221 301	80.46 % 74.65 %	15.41 % 19.72 %	4.13 % 5.64 %
Tuta	5366 5338	4623 4328	571 783	172 227	86.15 % 81.08 %	10.64 % 14.67 %	3.21 % 4.25 %
Juno.com	5501 5485	4810 4520	539 763	152 202	87.44 % 82.41 %	9.80 % 13.91 %	2.76 % 3.68 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.