ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.754	372.303 344.481	71.546 93.172	12.238 18.101

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 75.58 %	15.69 % 20.44 %	2.68 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35042	29019 27485	4406 6251	804 1306	84.78 % 78.43 %	12.87 % 17.84 %	2.35 % 3.73 %
Elektronics	35137 34751	28963 26548	5280 6901	894 1302	82.43 % 76.39 %	15.03 % 19.86 %	2.54 % 3.75 %
Entertainment	34506 35026	28125 26451	5468 7165	913 1410	81.51 % 75.52 %	15.85 % 20.46 %	2.65 % 4.03 %
Cosmetics & Beauty	34911 35062	28466 26483	5505 7197	940 1382	81.54 % 75.53 %	15.77 % 20.53 %	2.69 % 3.94 %
Food & Drink	34614 35174	29311 27683	4482 6246	821 1245	84.68 % 78.70 %	12.95 % 17.76 %	2.37 % 3.54 %
Home & Garden	35529 35075	30006 27461	4712 6299	811 1315	84.45 % 78.29 %	13.26 % 17.96 %	2.28 % 3.75 %
Finance	35291 35400	27664 25579	6573 8325	1054 1496	78.39 % 72.26 %	18.63 % 23.52 %	2.99 % 4.23 %
Health	35086 34611	27819 25334	6278 7833	989 1444	79.29 % 73.20 %	17.89 % 22.63 %	2.82 % 4.17 %
Pets	35519 35515	29747 27532	4908 6653	864 1330	83.75 % 77.52 %	13.82 % 18.73 %	2.43 % 3.74 %
Sport & Fitness	35298 35393	28364 26310	5896 7624	1038 1459	80.36 % 74.34 %	16.70 % 21.54 %	2.94 % 4.12 %
Job & Career	35521 34743	28240 25648	6196 7574	1085 1521	79.50 % 73.82 %	17.44 % 21.80 %	3.05 % 4.38 %
Dating	34973 35344	26959 25058	6913 8702	1101 1584	77.09 % 70.90 %	19.77 % 24.62 %	3.15 % 4.48 %
Other	35473 34618	29620 26909	4929 6402	924 1307	83.50 % 77.73 %	13.90 % 18.49 %	2.60 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44239	34886 31905	8471 10444	1398 1890	77.95 % 72.12 %	18.93 % 23.61 %	3.12 % 4.27 %
Outlook Mail	44082 43937	34804 32041	8040 9961	1238 1935	78.95 % 72.92 %	18.24 % 22.67 %	2.81 % 4.40 %
Yahoo Mail	43784 44012	35661 33068	6912 9170	1211 1774	81.45 % 75.13 %	15.79 % 20.84 %	2.77 % 4.03 %
AOL Mail	44372 43244	36005 32467	7117 8913	1250 1864	81.14 % 75.08 %	16.04 % 20.61 %	2.82 % 4.31 %
Mail.com	44349 44440	36567 33930	6642 8781	1140 1729	82.45 % 76.35 %	14.98 % 19.76 %	2.57 % 3.89 %
Yandex Mail	44084 44557	35240 32851	7552 9829	1292 1877	79.94 % 73.73 %	17.13 % 22.06 %	2.93 % 4.21 %
GMX Mail	43762 43833	36035 33394	6690 8799	1037 1640	82.34 % 76.18 %	15.29 % 20.07 %	2.37 % 3.74 %
Zoho Mail	44586 44280	37101 34245	6399 8448	1086 1587	83.21 % 77.34 %	14.35 % 19.08 %	2.44 % 3.58 %
ProtonMail	44435 44514	37038 34397	6300 8521	1097 1596	83.35 % 77.27 %	14.18 % 19.14 %	2.47 % 3.59 %
Custom Mail	43691 44546	36930 34950	5748 8021	1013 1575	84.53 % 78.46 %	13.16 % 18.01 %	2.32 % 3.54 %
iCloud Mail	4644 4663	3738 3484	711 923	195 256	80.49 % 74.72 %	15.31 % 19.79 %	4.20 % 5.49 %
Tuta	4718 4649	4072 3767	495 685	151 197	86.31 % 81.03 %	10.49 % 14.73 %	3.20 % 4.24 %
Juno.com	4825 4840	4226 3982	469 677	130 181	87.59 % 82.27 %	9.72 % 13.99 %	2.69 % 3.74 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.