ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 66.103	50.859 50.487	13.328 13.951	1.398 1.665

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.38 %	20.32 % 21.10 %	2.13 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 4977	3954 3771	1051 1072	97 134	77.50 % 75.77 %	20.60 % 21.54 %	1.90 % 2.69 %
Elektronics	5004 5009	3933 3852	960 1040	111 117	78.60 % 76.90 %	19.18 % 20.76 %	2.22 % 2.34 %
Entertainment	5114 5116	3952 3886	1052 1101	110 129	77.28 % 75.96 %	20.57 % 21.52 %	2.15 % 2.52 %
Cosmetics & Beauty	5193 5279	4054 4045	1044 1107	95 127	78.07 % 76.62 %	20.10 % 20.97 %	1.83 % 2.41 %
Food & Drink	5120 5001	3962 3781	1047 1105	111 115	77.38 % 75.60 %	20.45 % 22.10 %	2.17 % 2.30 %
Home & Garden	5178 4977	4016 3791	1048 1055	114 131	77.56 % 76.17 %	20.24 % 21.20 %	2.20 % 2.63 %
Finance	4873 5118	3945 4100	822 886	106 132	80.96 % 80.11 %	16.87 % 17.31 %	2.18 % 2.58 %
Health	5002 4975	4047 3935	849 919	106 121	80.91 % 79.10 %	16.97 % 18.47 %	2.12 % 2.43 %
Pets	4977 5134	3838 3913	1030 1088	109 133	77.11 % 76.22 %	20.70 % 21.19 %	2.19 % 2.59 %
Sport & Fitness	4963 5185	3806 3982	1048 1073	109 130	76.69 % 76.80 %	21.12 % 20.69 %	2.20 % 2.51 %
Job & Career	4852 5080	3636 3747	1105 1217	111 116	74.94 % 73.76 %	22.77 % 23.96 %	2.29 % 2.28 %
Dating	5111 5024	3738 3611	1255 1280	118 133	73.14 % 71.88 %	24.55 % 25.48 %	2.31 % 2.65 %
Other	5096 5228	3978 4073	1017 1008	101 147	78.06 % 77.91 %	19.96 % 19.28 %	1.98 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4685	3553 3432	1132 1143	105 110	74.18 % 73.26 %	23.63 % 24.40 %	2.19 % 2.35 %
Outlook Mail	4743 4657	3572 3475	1057 1060	114 122	75.31 % 74.62 %	22.29 % 22.76 %	2.40 % 2.62 %
Yahoo Mail	4586 4781	3496 3598	988 1056	102 127	76.23 % 75.26 %	21.54 % 22.09 %	2.22 % 2.66 %
AOL Mail	4706 4607	3619 3480	993 1009	94 118	76.90 % 75.54 %	21.10 % 21.90 %	2.00 % 2.56 %
Mail.com	4620 4835	3672 3743	847 970	101 122	79.48 % 77.41 %	18.33 % 20.06 %	2.19 % 2.52 %
Yandex Mail	4748 4750	3617 3572	1036 1061	95 117	76.18 % 75.20 %	21.82 % 22.34 %	2.00 % 2.46 %
GMX Mail	4482 4776	3378 3573	1013 1083	91 120	75.37 % 74.81 %	22.60 % 22.68 %	2.03 % 2.51 %
Zoho Mail	4559 4790	3589 3709	879 958	91 123	78.72 % 77.43 %	19.28 % 20.00 %	2.00 % 2.57 %
ProtonMail	4650 4614	3662 3613	890 886	98 115	78.75 % 78.31 %	19.14 % 19.20 %	2.11 % 2.49 %
Custom Mail	4701 4741	3760 3725	845 904	96 112	79.98 % 78.57 %	17.97 % 19.07 %	2.04 % 2.36 %
iCloud Mail	4800 4652	3568 3421	1131 1108	101 123	74.33 % 73.54 %	23.56 % 23.82 %	2.10 % 2.64 %
Tuta	4661 4813	3727 3776	835 916	99 121	79.96 % 78.45 %	17.91 % 19.03 %	2.12 % 2.51 %
Juno.com	4723 4717	3786 3703	837 897	100 117	80.16 % 78.50 %	17.72 % 19.02 %	2.12 % 2.48 %
Mailfence	4816 4685	3860 3667	845 900	111 118	80.15 % 78.27 %	17.55 % 19.21 %	2.30 % 2.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.