ActiveCampaign and Constant Contact Email Deliverability Comparison

ActiveCampaign

Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.457	50.321 49.992	13.784 13.772	1.569 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.37 %	20.99 % 21.04 %	2.39 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4789	3899 3623	1082 1037	111 129	76.57 % 75.65 %	21.25 % 21.65 %	2.18 % 2.69 %
Elektronics	5052 4926	3906 3784	1023 1023	123 119	77.32 % 76.82 %	20.25 % 20.77 %	2.43 % 2.42 %
Entertainment	5004 5074	3792 3868	1089 1073	123 133	75.78 % 76.23 %	21.76 % 21.15 %	2.46 % 2.62 %
Cosmetics & Beauty	4999 5140	3896 3913	1002 1097	101 130	77.94 % 76.13 %	20.04 % 21.34 %	2.02 % 2.53 %
Food & Drink	5097 5050	3877 3825	1098 1104	122 121	76.06 % 75.74 %	21.54 % 21.86 %	2.39 % 2.40 %
Home & Garden	5151 4925	3960 3745	1062 1054	129 126	76.88 % 76.04 %	20.62 % 21.40 %	2.50 % 2.56 %
Finance	5047 5060	4025 4068	899 852	123 140	79.75 % 80.40 %	17.81 % 16.84 %	2.44 % 2.77 %
Health	5064 4980	4051 3959	890 890	123 131	80.00 % 79.50 %	17.58 % 17.87 %	2.43 % 2.63 %
Pets	5098 5077	3886 3892	1086 1051	126 134	76.23 % 76.66 %	21.30 % 20.70 %	2.47 % 2.64 %
Sport & Fitness	5065 5187	3832 3937	1110 1106	123 144	75.66 % 75.90 %	21.92 % 21.32 %	2.43 % 2.78 %
Job & Career	4843 5011	3579 3700	1141 1189	123 122	73.90 % 73.84 %	23.56 % 23.73 %	2.54 % 2.43 %
Dating	5021 5086	3636 3651	1257 1303	128 132	72.42 % 71.79 %	25.03 % 25.62 %	2.55 % 2.60 %
Other	5141 5152	3982 4027	1045 993	114 132	77.46 % 78.16 %	20.33 % 19.27 %	2.22 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4727	3488 3484	1167 1128	117 115	73.09 % 73.70 %	24.46 % 23.86 %	2.45 % 2.43 %
Outlook Mail	4619 4400	3475 3264	1026 1018	118 118	75.23 % 74.18 %	22.21 % 23.14 %	2.55 % 2.68 %
Yahoo Mail	4748 4699	3581 3522	1050 1049	117 128	75.42 % 74.95 %	22.11 % 22.32 %	2.46 % 2.72 %
AOL Mail	4685 4621	3557 3484	1019 1013	109 124	75.92 % 75.39 %	21.75 % 21.92 %	2.33 % 2.68 %
Mail.com	4731 4980	3651 3850	960 1004	120 126	77.17 % 77.31 %	20.29 % 20.16 %	2.54 % 2.53 %
Yandex Mail	4820 4626	3641 3497	1072 1015	107 114	75.54 % 75.59 %	22.24 % 21.94 %	2.22 % 2.46 %
GMX Mail	4578 4608	3401 3420	1069 1072	108 116	74.29 % 74.22 %	23.35 % 23.26 %	2.36 % 2.52 %
Zoho Mail	4692 4815	3661 3732	924 958	107 125	78.03 % 77.51 %	19.69 % 19.90 %	2.28 % 2.60 %
ProtonMail	4727 4573	3684 3605	932 850	111 118	77.94 % 78.83 %	19.72 % 18.59 %	2.35 % 2.58 %
Custom Mail	4574 4742	3622 3741	842 883	110 118	79.19 % 78.89 %	18.41 % 18.62 %	2.40 % 2.49 %
iCloud Mail	4720 4615	3464 3379	1143 1109	113 127	73.39 % 73.22 %	24.22 % 24.03 %	2.39 % 2.75 %
Tuta	4564 4704	3620 3681	840 896	104 127	79.32 % 78.25 %	18.40 % 19.05 %	2.28 % 2.70 %
Juno.com	4622 4580	3659 3593	854 873	109 114	79.16 % 78.45 %	18.48 % 19.06 %	2.36 % 2.49 %
Mailfence	4822 4767	3817 3740	886 904	119 123	79.16 % 78.46 %	18.37 % 18.96 %	2.47 % 2.58 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.