CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 75.803	59.232 59.143	15.812 15.151	1.777 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 78.02 %	20.58 % 19.99 %	2.31 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5945	4525 4635	1261 1195	134 115	76.44 % 77.96 %	21.30 % 20.10 %	2.26 % 1.93 %
Elektronics	5997 5832	4673 4507	1193 1205	131 120	77.92 % 77.28 %	19.89 % 20.66 %	2.18 % 2.06 %
Entertainment	6136 5829	4689 4528	1302 1182	145 119	76.42 % 77.68 %	21.22 % 20.28 %	2.36 % 2.04 %
Cosmetics & Beauty	5713 5850	4452 4594	1134 1140	127 116	77.93 % 78.53 %	19.85 % 19.49 %	2.22 % 1.98 %
Food & Drink	5963 5925	4595 4591	1228 1220	140 114	77.06 % 77.49 %	20.59 % 20.59 %	2.35 % 1.92 %
Home & Garden	5883 5896	4508 4608	1231 1172	144 116	76.63 % 78.15 %	20.92 % 19.88 %	2.45 % 1.97 %
Finance	5751 5613	4619 4540	992 954	140 119	80.32 % 80.88 %	17.25 % 17.00 %	2.43 % 2.12 %
Health	6122 5766	4942 4725	1050 918	130 123	80.73 % 81.95 %	17.15 % 15.92 %	2.12 % 2.13 %
Pets	5982 5928	4574 4622	1273 1194	135 112	76.46 % 77.97 %	21.28 % 20.14 %	2.26 % 1.89 %
Sport & Fitness	5763 5795	4431 4474	1206 1207	126 114	76.89 % 77.20 %	20.93 % 20.83 %	2.19 % 1.97 %
Job & Career	5864 5942	4388 4505	1337 1320	139 117	74.83 % 75.82 %	22.80 % 22.21 %	2.37 % 1.97 %
Dating	5930 5730	4305 4210	1488 1410	137 110	72.60 % 73.47 %	25.09 % 24.61 %	2.31 % 1.92 %
Other	5797 5752	4531 4604	1117 1034	149 114	78.16 % 80.04 %	19.27 % 17.98 %	2.57 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5506	3954 4043	1289 1347	121 116	73.71 % 73.43 %	24.03 % 24.46 %	2.26 % 2.11 %
Outlook Mail	5356 5532	4034 4224	1198 1199	124 109	75.32 % 76.36 %	22.37 % 21.67 %	2.32 % 1.97 %
Yahoo Mail	5589 5402	4264 4167	1192 1124	133 111	76.29 % 77.14 %	21.33 % 20.81 %	2.38 % 2.05 %
AOL Mail	5522 5388	4189 4177	1196 1107	137 104	75.86 % 77.52 %	21.66 % 20.55 %	2.48 % 1.93 %
Mail.com	5344 5399	4192 4270	1031 1028	121 101	78.44 % 79.09 %	19.29 % 19.04 %	2.26 % 1.87 %
Yandex Mail	5575 5273	4250 4059	1201 1108	124 106	76.23 % 76.98 %	21.54 % 21.01 %	2.22 % 2.01 %
GMX Mail	5444 5515	4111 4231	1203 1173	130 111	75.51 % 76.72 %	22.10 % 21.27 %	2.39 % 2.01 %
Zoho Mail	5518 5294	4292 4218	1102 973	124 103	77.78 % 79.68 %	19.97 % 18.38 %	2.25 % 1.95 %
ProtonMail	5687 5415	4495 4319	1066 984	126 112	79.04 % 79.76 %	18.74 % 18.17 %	2.22 % 2.07 %
Custom Mail	5525 5386	4420 4349	970 934	135 103	80.00 % 80.75 %	17.56 % 17.34 %	2.44 % 1.91 %
iCloud Mail	5436 5266	3994 3927	1319 1235	123 104	73.47 % 74.57 %	24.26 % 23.45 %	2.26 % 1.97 %
Tuta	5501 5574	4372 4430	996 1031	133 113	79.48 % 79.48 %	18.11 % 18.50 %	2.42 % 2.03 %
Juno.com	5598 5389	4396 4358	1073 926	129 105	78.53 % 80.87 %	19.17 % 17.18 %	2.30 % 1.95 %
Mailfence	5362 5464	4269 4371	976 982	117 111	79.62 % 80.00 %	18.20 % 17.97 %	2.18 % 2.03 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.