CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.627 65.157	50.702 50.620	13.404 13.164	1.521 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.26 % 77.69 %	20.42 % 20.20 %	2.32 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5234	3958 4058	1129 1066	114 110	76.10 % 77.53 %	21.71 % 20.37 %	2.19 % 2.10 %
Elektronics	5061 5245	3937 4033	1009 1099	115 113	77.79 % 76.89 %	19.94 % 20.95 %	2.27 % 2.15 %
Entertainment	5098 4996	3903 3890	1061 1000	134 106	76.56 % 77.86 %	20.81 % 20.02 %	2.63 % 2.12 %
Cosmetics & Beauty	4857 5215	3764 4117	977 994	116 104	77.50 % 78.95 %	20.12 % 19.06 %	2.39 % 1.99 %
Food & Drink	4994 5079	3859 3943	1022 1037	113 99	77.27 % 77.63 %	20.46 % 20.42 %	2.26 % 1.95 %
Home & Garden	4924 4911	3798 3780	1008 1028	118 103	77.13 % 76.97 %	20.47 % 20.93 %	2.40 % 2.10 %
Finance	4986 4978	4016 3998	857 864	113 116	80.55 % 80.31 %	17.19 % 17.36 %	2.27 % 2.33 %
Health	5418 4835	4340 3943	963 781	115 111	80.10 % 81.55 %	17.77 % 16.15 %	2.12 % 2.30 %
Pets	5251 4925	4033 3814	1100 1006	118 105	76.80 % 77.44 %	20.95 % 20.43 %	2.25 % 2.13 %
Sport & Fitness	4817 5055	3752 3875	958 1074	107 106	77.89 % 76.66 %	19.89 % 21.25 %	2.22 % 2.10 %
Job & Career	4910 4878	3674 3685	1121 1091	115 102	74.83 % 75.54 %	22.83 % 22.37 %	2.34 % 2.09 %
Dating	5001 4951	3659 3633	1232 1219	110 99	73.17 % 73.38 %	24.64 % 24.62 %	2.20 % 2.00 %
Other	5109 4855	4009 3851	967 905	133 99	78.47 % 79.32 %	18.93 % 18.64 %	2.60 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4510	3428 3297	1144 1115	103 98	73.33 % 73.10 %	24.47 % 24.72 %	2.20 % 2.17 %
Outlook Mail	4532 4653	3427 3507	1003 1042	102 104	75.62 % 75.37 %	22.13 % 22.39 %	2.25 % 2.24 %
Yahoo Mail	4769 4653	3653 3586	994 973	122 94	76.60 % 77.07 %	20.84 % 20.91 %	2.56 % 2.02 %
AOL Mail	4688 4734	3610 3634	969 1000	109 100	77.01 % 76.76 %	20.67 % 21.12 %	2.33 % 2.11 %
Mail.com	4723 4675	3704 3698	910 878	109 99	78.42 % 79.10 %	19.27 % 18.78 %	2.31 % 2.12 %
Yandex Mail	4666 4462	3558 3429	1002 938	106 95	76.25 % 76.85 %	21.47 % 21.02 %	2.27 % 2.13 %
GMX Mail	4739 4700	3574 3578	1046 1028	119 94	75.42 % 76.13 %	22.07 % 21.87 %	2.51 % 2.00 %
Zoho Mail	4721 4773	3688 3783	931 887	102 103	78.12 % 79.26 %	19.72 % 18.58 %	2.16 % 2.16 %
ProtonMail	4850 4685	3847 3736	893 842	110 107	79.32 % 79.74 %	18.41 % 17.97 %	2.27 % 2.28 %
Custom Mail	4761 4629	3786 3735	860 804	115 90	79.52 % 80.69 %	18.06 % 17.37 %	2.42 % 1.94 %
iCloud Mail	4565 4548	3353 3373	1101 1082	111 93	73.45 % 74.16 %	24.12 % 23.79 %	2.43 % 2.04 %
Tuta	4644 4779	3699 3784	850 896	95 99	79.65 % 79.18 %	18.30 % 18.75 %	2.05 % 2.07 %
Juno.com	4715 4816	3732 3857	871 856	112 103	79.15 % 80.09 %	18.47 % 17.77 %	2.38 % 2.14 %
Mailfence	4579 4540	3643 3623	830 823	106 94	79.56 % 79.80 %	18.13 % 18.13 %	2.31 % 2.07 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.