CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 75.813	59.179 58.738	15.819 15.451	1.854 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 77.48 %	20.58 % 20.38 %	2.41 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5945	4548 4606	1290 1214	139 125	76.09 % 77.48 %	21.58 % 20.42 %	2.33 % 2.10 %
Elektronics	6026 5979	4693 4579	1191 1269	142 131	77.88 % 76.58 %	19.76 % 21.22 %	2.36 % 2.19 %
Entertainment	6159 5820	4687 4490	1314 1204	158 126	76.10 % 77.15 %	21.33 % 20.69 %	2.57 % 2.16 %
Cosmetics & Beauty	5643 5868	4372 4594	1135 1151	136 123	77.48 % 78.29 %	20.11 % 19.61 %	2.41 % 2.10 %
Food & Drink	5876 5972	4530 4599	1208 1250	138 123	77.09 % 77.01 %	20.56 % 20.93 %	2.35 % 2.06 %
Home & Garden	5944 5834	4555 4509	1235 1205	154 120	76.63 % 77.29 %	20.78 % 20.65 %	2.59 % 2.06 %
Finance	5740 5673	4602 4550	997 990	141 133	80.17 % 80.20 %	17.37 % 17.45 %	2.46 % 2.34 %
Health	6250 5751	5029 4677	1080 944	141 130	80.46 % 81.32 %	17.28 % 16.41 %	2.26 % 2.26 %
Pets	6132 5801	4688 4497	1299 1181	145 123	76.45 % 77.52 %	21.18 % 20.36 %	2.36 % 2.12 %
Sport & Fitness	5711 5761	4400 4415	1183 1219	128 127	77.04 % 76.64 %	20.71 % 21.16 %	2.24 % 2.20 %
Job & Career	5882 5947	4398 4488	1341 1335	143 124	74.77 % 75.47 %	22.80 % 22.45 %	2.43 % 2.09 %
Dating	5821 5757	4230 4197	1453 1440	138 120	72.67 % 72.90 %	24.96 % 25.01 %	2.37 % 2.08 %
Other	5691 5705	4447 4537	1093 1049	151 119	78.14 % 79.53 %	19.21 % 18.39 %	2.65 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5433	3985 3965	1344 1350	123 118	73.09 % 72.98 %	24.65 % 24.85 %	2.26 % 2.17 %
Outlook Mail	5316 5462	3991 4139	1198 1204	127 119	75.08 % 75.78 %	22.54 % 22.04 %	2.39 % 2.18 %
Yahoo Mail	5645 5426	4307 4167	1195 1137	143 122	76.30 % 76.80 %	21.17 % 20.95 %	2.53 % 2.25 %
AOL Mail	5494 5448	4196 4176	1154 1154	144 118	76.37 % 76.65 %	21.00 % 21.18 %	2.62 % 2.17 %
Mail.com	5341 5457	4173 4272	1041 1077	127 108	78.13 % 78.28 %	19.49 % 19.74 %	2.38 % 1.98 %
Yandex Mail	5456 5191	4153 3973	1174 1105	129 113	76.12 % 76.54 %	21.52 % 21.29 %	2.36 % 2.18 %
GMX Mail	5392 5530	4058 4219	1201 1193	133 118	75.26 % 76.29 %	22.27 % 21.57 %	2.47 % 2.13 %
Zoho Mail	5616 5361	4374 4231	1113 1019	129 111	77.88 % 78.92 %	19.82 % 19.01 %	2.30 % 2.07 %
ProtonMail	5686 5510	4502 4373	1051 1013	133 124	79.18 % 79.36 %	18.48 % 18.38 %	2.34 % 2.25 %
Custom Mail	5533 5357	4414 4305	978 943	141 109	79.78 % 80.36 %	17.68 % 17.60 %	2.55 % 2.03 %
iCloud Mail	5394 5307	3936 3913	1326 1280	132 114	72.97 % 73.73 %	24.58 % 24.12 %	2.45 % 2.15 %
Tuta	5551 5470	4406 4325	1015 1028	130 117	79.37 % 79.07 %	18.28 % 18.79 %	2.34 % 2.14 %
Juno.com	5613 5437	4419 4363	1058 959	136 115	78.73 % 80.25 %	18.85 % 17.64 %	2.42 % 2.12 %
Mailfence	5363 5424	4265 4317	971 989	127 118	79.53 % 79.59 %	18.11 % 18.23 %	2.37 % 2.18 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.