CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.707 76.027	58.850 58.446	15.975 15.832	1.882 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 76.88 %	20.83 % 20.82 %	2.45 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5801 5866	4410 4511	1255 1230	136 125	76.02 % 76.90 %	21.63 % 20.97 %	2.34 % 2.13 %
Elektronics	6054 5826	4691 4449	1221 1244	142 133	77.49 % 76.36 %	20.17 % 21.35 %	2.35 % 2.28 %
Entertainment	6218 5811	4734 4447	1328 1223	156 141	76.13 % 76.53 %	21.36 % 21.05 %	2.51 % 2.43 %
Cosmetics & Beauty	5790 5885	4484 4564	1169 1183	137 138	77.44 % 77.55 %	20.19 % 20.10 %	2.37 % 2.34 %
Food & Drink	5796 5906	4430 4496	1226 1275	140 135	76.43 % 76.13 %	21.15 % 21.59 %	2.42 % 2.29 %
Home & Garden	5906 5885	4509 4526	1242 1228	155 131	76.35 % 76.91 %	21.03 % 20.87 %	2.62 % 2.23 %
Finance	5752 5612	4589 4485	1017 990	146 137	79.78 % 79.92 %	17.68 % 17.64 %	2.54 % 2.44 %
Health	6075 5810	4885 4689	1050 979	140 142	80.41 % 80.71 %	17.28 % 16.85 %	2.30 % 2.44 %
Pets	6097 5997	4647 4629	1303 1234	147 134	76.22 % 77.19 %	21.37 % 20.58 %	2.41 % 2.23 %
Sport & Fitness	5770 5812	4408 4437	1232 1247	130 128	76.40 % 76.34 %	21.35 % 21.46 %	2.25 % 2.20 %
Job & Career	5870 6083	4370 4528	1354 1415	146 140	74.45 % 74.44 %	23.07 % 23.26 %	2.49 % 2.30 %
Dating	5825 5840	4228 4210	1451 1498	146 132	72.58 % 72.09 %	24.91 % 25.65 %	2.51 % 2.26 %
Other	5753 5694	4465 4475	1127 1086	161 133	77.61 % 78.59 %	19.59 % 19.07 %	2.80 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5373 5559	3941 4035	1304 1391	128 133	73.35 % 72.58 %	24.27 % 25.02 %	2.38 % 2.39 %
Outlook Mail	5349 5469	4007 4126	1213 1219	129 124	74.91 % 75.44 %	22.68 % 22.29 %	2.41 % 2.27 %
Yahoo Mail	5525 5322	4174 4054	1210 1145	141 123	75.55 % 76.17 %	21.90 % 21.51 %	2.55 % 2.31 %
AOL Mail	5496 5298	4148 4050	1213 1128	135 120	75.47 % 76.44 %	22.07 % 21.29 %	2.46 % 2.27 %
Mail.com	5307 5401	4155 4196	1030 1086	122 119	78.29 % 77.69 %	19.41 % 20.11 %	2.30 % 2.20 %
Yandex Mail	5519 5389	4184 4085	1204 1185	131 119	75.81 % 75.80 %	21.82 % 21.99 %	2.37 % 2.21 %
GMX Mail	5402 5566	4062 4230	1201 1206	139 130	75.19 % 76.00 %	22.23 % 21.67 %	2.57 % 2.34 %
Zoho Mail	5529 5376	4287 4215	1108 1034	134 127	77.54 % 78.40 %	20.04 % 19.23 %	2.42 % 2.36 %
ProtonMail	5683 5376	4479 4202	1063 1046	141 128	78.81 % 78.16 %	18.70 % 19.46 %	2.48 % 2.38 %
Custom Mail	5482 5399	4361 4299	977 982	144 118	79.55 % 79.63 %	17.82 % 18.19 %	2.63 % 2.19 %
iCloud Mail	5414 5372	3975 3935	1314 1315	125 122	73.42 % 73.25 %	24.27 % 24.48 %	2.31 % 2.27 %
Tuta	5609 5583	4433 4374	1027 1079	149 130	79.03 % 78.34 %	18.31 % 19.33 %	2.66 % 2.33 %
Juno.com	5619 5441	4386 4339	1098 976	135 126	78.06 % 79.75 %	19.54 % 17.94 %	2.40 % 2.32 %
Mailfence	5400 5476	4258 4306	1013 1040	129 130	78.85 % 78.63 %	18.76 % 18.99 %	2.39 % 2.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.