CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 65.221	51.083 50.522	13.168 13.308	1.340 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 77.46 %	20.08 % 20.40 %	2.04 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5244	3986 4070	1089 1061	101 113	77.01 % 77.61 %	21.04 % 20.23 %	1.95 % 2.15 %
Elektronics	5079 5223	3994 3994	978 1117	107 112	78.64 % 76.47 %	19.26 % 21.39 %	2.11 % 2.14 %
Entertainment	5099 4979	3952 3862	1029 1015	118 102	77.51 % 77.57 %	20.18 % 20.39 %	2.31 % 2.05 %
Cosmetics & Beauty	4855 5137	3794 4025	964 1011	97 101	78.15 % 78.35 %	19.86 % 19.68 %	2.00 % 1.97 %
Food & Drink	5054 5047	3934 3894	1026 1052	94 101	77.84 % 77.15 %	20.30 % 20.84 %	1.86 % 2.00 %
Home & Garden	4930 4939	3827 3799	997 1033	106 107	77.63 % 76.92 %	20.22 % 20.92 %	2.15 % 2.17 %
Finance	5052 5045	4098 4043	850 884	104 118	81.12 % 80.14 %	16.83 % 17.52 %	2.06 % 2.34 %
Health	5385 4903	4332 3992	949 797	104 114	80.45 % 81.42 %	17.62 % 16.26 %	1.93 % 2.33 %
Pets	5176 4935	4012 3814	1063 1012	101 109	77.51 % 77.28 %	20.54 % 20.51 %	1.95 % 2.21 %
Sport & Fitness	4783 5102	3736 3899	950 1097	97 106	78.11 % 76.42 %	19.86 % 21.50 %	2.03 % 2.08 %
Job & Career	4963 4843	3751 3649	1108 1094	104 100	75.58 % 75.35 %	22.33 % 22.59 %	2.10 % 2.06 %
Dating	4853 4874	3566 3582	1196 1186	91 106	73.48 % 73.49 %	24.64 % 24.33 %	1.88 % 2.17 %
Other	5186 4950	4101 3899	969 949	116 102	79.08 % 78.77 %	18.68 % 19.17 %	2.24 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4494	3508 3282	1160 1117	90 95	73.73 % 73.03 %	24.38 % 24.86 %	1.89 % 2.11 %
Outlook Mail	4440 4608	3390 3453	960 1050	90 105	76.35 % 74.93 %	21.62 % 22.79 %	2.03 % 2.28 %
Yahoo Mail	4735 4711	3664 3606	966 1007	105 98	77.38 % 76.54 %	20.40 % 21.38 %	2.22 % 2.08 %
AOL Mail	4668 4830	3624 3694	949 1035	95 101	77.63 % 76.48 %	20.33 % 21.43 %	2.04 % 2.09 %
Mail.com	4759 4668	3743 3676	918 897	98 95	78.65 % 78.75 %	19.29 % 19.22 %	2.06 % 2.04 %
Yandex Mail	4645 4542	3561 3490	993 954	91 98	76.66 % 76.84 %	21.38 % 21.00 %	1.96 % 2.16 %
GMX Mail	4689 4580	3543 3461	1039 1028	107 91	75.56 % 75.57 %	22.16 % 22.45 %	2.28 % 1.99 %
Zoho Mail	4660 4790	3669 3801	905 883	86 106	78.73 % 79.35 %	19.42 % 18.43 %	1.85 % 2.21 %
ProtonMail	4930 4708	3945 3742	883 856	102 110	80.02 % 79.48 %	17.91 % 18.18 %	2.07 % 2.34 %
Custom Mail	4755 4551	3824 3664	829 795	102 92	80.42 % 80.51 %	17.43 % 17.47 %	2.15 % 2.02 %
iCloud Mail	4483 4549	3326 3355	1059 1097	98 97	74.19 % 73.75 %	23.62 % 24.12 %	2.19 % 2.13 %
Tuta	4691 4777	3781 3784	828 894	82 99	80.60 % 79.21 %	17.65 % 18.71 %	1.75 % 2.07 %
Juno.com	4708 4921	3758 3939	850 874	100 108	79.82 % 80.04 %	18.05 % 17.76 %	2.12 % 2.19 %
Mailfence	4670 4492	3747 3575	829 821	94 96	80.24 % 79.59 %	17.75 % 18.28 %	2.01 % 2.14 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.