CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 63.889	51.960 50.007	10.917 12.907	1.226 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 78.27 %	17.11 % 20.20 %	1.92 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 5227	4059 4110	894 1055	89 115	80.94 % 78.63 %	17.83 % 20.18 %	1.77 % 2.20 %
Elektronics	4903 5047	4027 3909	802 1037	101 107	82.13 % 77.45 %	16.36 % 20.55 %	2.06 % 2.12 %
Entertainment	4987 4880	4041 3801	855 959	110 101	81.03 % 77.89 %	17.14 % 19.65 %	2.21 % 2.07 %
Cosmetics & Beauty	4692 4956	3815 3932	793 968	87 105	81.31 % 79.34 %	16.90 % 19.53 %	1.85 % 2.12 %
Food & Drink	4953 4941	4021 3836	864 1023	85 106	81.18 % 77.64 %	17.44 % 20.70 %	1.72 % 2.15 %
Home & Garden	4815 4849	3928 3782	835 1024	90 108	81.58 % 78.00 %	17.34 % 21.12 %	1.87 % 2.23 %
Finance	5041 4989	4219 4007	747 914	94 116	83.69 % 80.32 %	14.82 % 18.32 %	1.86 % 2.33 %
Health	5068 4749	4203 3852	782 833	98 105	82.93 % 81.11 %	15.43 % 17.54 %	1.93 % 2.21 %
Pets	5113 4871	4146 3794	895 1001	99 112	81.09 % 77.89 %	17.50 % 20.55 %	1.94 % 2.30 %
Sport & Fitness	4822 5068	3945 3929	805 1047	95 108	81.81 % 77.53 %	16.69 % 20.66 %	1.97 % 2.13 %
Job & Career	4766 4707	3798 3617	893 1015	95 107	79.69 % 76.84 %	18.74 % 21.56 %	1.99 % 2.27 %
Dating	4702 4857	3683 3680	957 1104	84 111	78.33 % 75.77 %	20.35 % 22.73 %	1.79 % 2.29 %
Other	4943 4748	4075 3758	795 927	99 99	82.44 % 79.15 %	16.08 % 19.52 %	2.00 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4456	3701 3380	939 1011	83 96	78.54 % 75.85 %	19.93 % 22.69 %	1.76 % 2.15 %
Outlook Mail	4525 4614	3657 3544	796 1000	84 108	80.82 % 76.81 %	17.59 % 21.67 %	1.86 % 2.34 %
Yahoo Mail	4702 4702	3819 3633	809 965	97 101	81.22 % 77.26 %	17.21 % 20.52 %	2.06 % 2.15 %
AOL Mail	4630 4805	3786 3702	791 1019	88 105	81.77 % 77.04 %	17.08 % 21.21 %	1.90 % 2.19 %
Mail.com	4684 4686	3843 3685	777 921	86 95	82.05 % 78.64 %	16.59 % 19.65 %	1.84 % 2.03 %
Yandex Mail	4594 4614	3715 3602	815 971	86 98	80.87 % 78.07 %	17.74 % 21.04 %	1.87 % 2.12 %
GMX Mail	4597 4668	3688 3609	835 973	91 97	80.23 % 77.31 %	18.16 % 20.84 %	1.98 % 2.08 %
Zoho Mail	4666 4755	3835 3801	772 894	88 104	82.19 % 79.94 %	16.55 % 18.80 %	1.89 % 2.19 %
ProtonMail	4960 4645	4119 3715	774 880	100 106	83.04 % 79.98 %	15.60 % 18.95 %	2.02 % 2.28 %
Custom Mail	4731 4689	3923 3784	732 846	98 101	82.92 % 80.70 %	15.47 % 18.04 %	2.07 % 2.15 %
iCloud Mail	4514 4709	3590 3565	851 1068	88 107	79.53 % 75.71 %	18.85 % 22.68 %	1.95 % 2.27 %
Tuta	4689 4776	3889 3789	736 916	78 104	82.94 % 79.33 %	15.70 % 19.18 %	1.66 % 2.18 %
Juno.com	4686 4787	3885 3838	732 885	97 113	82.91 % 80.18 %	15.62 % 18.49 %	2.07 % 2.36 %
Mailfence	3130 2983	2510 2360	558 558	62 65	80.19 % 79.11 %	17.83 % 18.71 %	1.98 % 2.18 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.