CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 65.339	50.687 50.366	13.479 13.501	1.514 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.08 %	20.52 % 20.66 %	2.31 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5098	3952 3936	1119 1045	112 117	76.25 % 77.21 %	21.59 % 20.50 %	2.16 % 2.30 %
Elektronics	5150 5252	4015 3997	1020 1133	115 122	77.96 % 76.10 %	19.81 % 21.57 %	2.23 % 2.32 %
Entertainment	5206 5057	3977 3882	1101 1060	128 115	76.39 % 76.76 %	21.15 % 20.96 %	2.46 % 2.27 %
Cosmetics & Beauty	4841 5163	3753 4022	975 1031	113 110	77.53 % 77.90 %	20.14 % 19.97 %	2.33 % 2.13 %
Food & Drink	4975 5178	3850 3975	1014 1092	111 111	77.39 % 76.77 %	20.38 % 21.09 %	2.23 % 2.14 %
Home & Garden	5121 4964	3940 3808	1054 1047	127 109	76.94 % 76.71 %	20.58 % 21.09 %	2.48 % 2.20 %
Finance	4854 4867	3894 3876	842 873	118 118	80.22 % 79.64 %	17.35 % 17.94 %	2.43 % 2.42 %
Health	5371 4930	4317 3982	942 833	112 115	80.38 % 80.77 %	17.54 % 16.90 %	2.09 % 2.33 %
Pets	5245 5009	4017 3870	1110 1027	118 112	76.59 % 77.26 %	21.16 % 20.50 %	2.25 % 2.24 %
Sport & Fitness	4913 4920	3806 3742	1001 1062	106 116	77.47 % 76.06 %	20.37 % 21.59 %	2.16 % 2.36 %
Job & Career	4955 5089	3708 3822	1130 1151	117 116	74.83 % 75.10 %	22.81 % 22.62 %	2.36 % 2.28 %
Dating	5012 4946	3655 3594	1246 1244	111 108	72.92 % 72.66 %	24.86 % 25.15 %	2.21 % 2.18 %
Other	4854 4866	3803 3860	925 903	126 103	78.35 % 79.33 %	19.06 % 18.56 %	2.60 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4704	3439 3413	1157 1183	101 108	73.22 % 72.56 %	24.63 % 25.15 %	2.15 % 2.30 %
Outlook Mail	4568 4728	3440 3558	1026 1065	102 105	75.31 % 75.25 %	22.46 % 22.53 %	2.23 % 2.22 %
Yahoo Mail	4830 4635	3690 3547	1020 977	120 111	76.40 % 76.53 %	21.12 % 21.08 %	2.48 % 2.39 %
AOL Mail	4697 4696	3592 3580	988 1010	117 106	76.47 % 76.24 %	21.03 % 21.51 %	2.49 % 2.26 %
Mail.com	4524 4712	3538 3676	880 937	106 99	78.21 % 78.01 %	19.45 % 19.89 %	2.34 % 2.10 %
Yandex Mail	4712 4453	3607 3396	998 952	107 105	76.55 % 76.26 %	21.18 % 21.38 %	2.27 % 2.36 %
GMX Mail	4594 4748	3471 3611	1014 1033	109 104	75.56 % 76.05 %	22.07 % 21.76 %	2.37 % 2.19 %
Zoho Mail	4828 4633	3766 3638	959 895	103 100	78.00 % 78.52 %	19.86 % 19.32 %	2.13 % 2.16 %
ProtonMail	4851 4772	3840 3761	904 898	107 113	79.16 % 78.81 %	18.64 % 18.82 %	2.21 % 2.37 %
Custom Mail	4690 4670	3747 3732	828 836	115 102	79.89 % 79.91 %	17.65 % 17.90 %	2.45 % 2.18 %
iCloud Mail	4638 4629	3383 3392	1146 1134	109 103	72.94 % 73.28 %	24.71 % 24.50 %	2.35 % 2.23 %
Tuta	4728 4696	3772 3688	854 900	102 108	79.78 % 78.53 %	18.06 % 19.17 %	2.16 % 2.30 %
Juno.com	4734 4658	3750 3720	872 835	112 103	79.21 % 79.86 %	18.42 % 17.93 %	2.37 % 2.21 %
Mailfence	4589 4605	3652 3654	833 846	104 105	79.58 % 79.35 %	18.15 % 18.37 %	2.27 % 2.28 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.