CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 65.293	50.913 50.958	13.357 13.015	1.459 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 78.05 %	20.32 % 19.93 %	2.22 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 5020	4021 3919	1128 994	110 107	76.46 % 78.07 %	21.45 % 19.80 %	2.09 % 2.13 %
Elektronics	5138 5236	4002 4051	1024 1073	112 112	77.89 % 77.37 %	19.93 % 20.49 %	2.18 % 2.14 %
Entertainment	5158 5088	3953 3969	1085 1014	120 105	76.64 % 78.01 %	21.04 % 19.93 %	2.33 % 2.06 %
Cosmetics & Beauty	4764 5233	3702 4143	950 992	112 98	77.71 % 79.17 %	19.94 % 18.96 %	2.35 % 1.87 %
Food & Drink	5000 5174	3882 4021	1010 1056	108 97	77.64 % 77.72 %	20.20 % 20.41 %	2.16 % 1.87 %
Home & Garden	5031 4985	3882 3871	1031 1017	118 97	77.16 % 77.65 %	20.49 % 20.40 %	2.35 % 1.95 %
Finance	4910 4989	3965 4025	832 856	113 108	80.75 % 80.68 %	16.95 % 17.16 %	2.30 % 2.16 %
Health	5441 4911	4393 4017	936 785	112 109	80.74 % 81.80 %	17.20 % 15.98 %	2.06 % 2.22 %
Pets	5288 4962	4072 3860	1103 1005	113 97	77.00 % 77.79 %	20.86 % 20.25 %	2.14 % 1.95 %
Sport & Fitness	4911 4982	3821 3844	988 1032	102 106	77.80 % 77.16 %	20.12 % 20.71 %	2.08 % 2.13 %
Job & Career	4867 4950	3650 3752	1108 1099	109 99	74.99 % 75.80 %	22.77 % 22.20 %	2.24 % 2.00 %
Dating	5016 4948	3678 3642	1231 1213	107 93	73.33 % 73.61 %	24.54 % 24.51 %	2.13 % 1.88 %
Other	4946 4815	3892 3844	931 879	123 92	78.69 % 79.83 %	18.82 % 18.26 %	2.49 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4649	3438 3433	1165 1120	98 96	73.13 % 73.84 %	24.78 % 24.09 %	2.08 % 2.06 %
Outlook Mail	4574 4767	3470 3618	1006 1052	98 97	75.86 % 75.90 %	21.99 % 22.07 %	2.14 % 2.03 %
Yahoo Mail	4802 4593	3693 3558	994 940	115 95	76.91 % 77.47 %	20.70 % 20.47 %	2.39 % 2.07 %
AOL Mail	4735 4641	3639 3583	989 966	107 92	76.85 % 77.20 %	20.89 % 20.81 %	2.26 % 1.98 %
Mail.com	4660 4691	3649 3707	901 892	110 92	78.30 % 79.02 %	19.33 % 19.02 %	2.36 % 1.96 %
Yandex Mail	4633 4491	3555 3462	981 934	97 95	76.73 % 77.09 %	21.17 % 20.80 %	2.09 % 2.12 %
GMX Mail	4622 4708	3501 3600	1013 1017	108 91	75.75 % 76.47 %	21.92 % 21.60 %	2.34 % 1.93 %
Zoho Mail	4787 4719	3738 3752	953 874	96 93	78.09 % 79.51 %	19.91 % 18.52 %	2.01 % 1.97 %
ProtonMail	4774 4715	3807 3769	865 845	102 101	79.74 % 79.94 %	18.12 % 17.92 %	2.14 % 2.14 %
Custom Mail	4719 4723	3784 3829	825 804	110 90	80.19 % 81.07 %	17.48 % 17.02 %	2.33 % 1.91 %
iCloud Mail	4673 4569	3437 3396	1127 1081	109 92	73.55 % 74.33 %	24.12 % 23.66 %	2.33 % 2.01 %
Tuta	4758 4713	3801 3749	861 868	96 96	79.89 % 79.55 %	18.10 % 18.42 %	2.02 % 2.04 %
Juno.com	4742 4754	3777 3830	859 827	106 97	79.65 % 80.56 %	18.11 % 17.40 %	2.24 % 2.04 %
Mailfence	4549 4560	3624 3672	818 795	107 93	79.67 % 80.53 %	17.98 % 17.43 %	2.35 % 2.04 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.