CleverReach and CampaignMonitor Email Deliverability Comparison

CleverReach

CampaignMonitor

In this comparison, the deliverability of CleverReach and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 64.477	51.485 50.429	11.987 12.942	1.282 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 78.21 %	18.55 % 20.07 %	1.98 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 5276	4064 4149	995 1052	98 110	78.93 % 78.64 %	19.32 % 19.94 %	1.90 % 2.08 %
Elektronics	4937 5059	3959 3912	884 1052	105 101	80.19 % 77.33 %	17.91 % 20.79 %	2.13 % 2.00 %
Entertainment	5044 4903	4003 3828	934 974	111 96	79.36 % 78.07 %	18.52 % 19.87 %	2.20 % 1.96 %
Cosmetics & Beauty	4653 5043	3713 3986	852 978	90 99	79.80 % 79.04 %	18.31 % 19.39 %	1.93 % 1.96 %
Food & Drink	5047 5077	4017 3955	954 1032	93 100	79.59 % 77.90 %	18.90 % 20.33 %	1.84 % 1.97 %
Home & Garden	4863 4976	3865 3870	916 1039	99 102	79.48 % 77.77 %	18.84 % 20.88 %	2.04 % 2.05 %
Finance	5039 4986	4163 4017	796 880	98 112	82.62 % 80.57 %	15.80 % 17.65 %	1.94 % 2.25 %
Health	5172 4821	4226 3930	855 809	99 99	81.71 % 81.52 %	16.53 % 16.78 %	1.91 % 2.05 %
Pets	5116 4871	4064 3791	968 989	99 104	79.44 % 77.83 %	18.92 % 20.30 %	1.94 % 2.14 %
Sport & Fitness	4798 5025	3846 3882	866 1043	97 102	80.16 % 77.25 %	18.05 % 20.76 %	2.02 % 2.03 %
Job & Career	4890 4737	3804 3630	995 1038	100 99	77.79 % 76.63 %	20.35 % 21.91 %	2.04 % 2.09 %
Dating	4802 4843	3639 3620	1088 1131	88 103	75.78 % 74.75 %	22.66 % 23.35 %	1.83 % 2.13 %
Other	5097 4860	4122 3859	884 925	105 93	80.87 % 79.40 %	17.34 % 19.03 %	2.06 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4420	3577 3303	1043 1041	84 88	76.12 % 74.73 %	22.20 % 23.55 %	1.79 % 1.99 %
Outlook Mail	4544 4609	3589 3515	876 1024	87 97	78.98 % 76.26 %	19.28 % 22.22 %	1.91 % 2.10 %
Yahoo Mail	4692 4760	3723 3672	875 986	102 95	79.35 % 77.14 %	18.65 % 20.71 %	2.17 % 2.00 %
AOL Mail	4679 4801	3742 3696	865 1022	92 98	79.97 % 76.98 %	18.49 % 21.29 %	1.97 % 2.04 %
Mail.com	4710 4635	3774 3660	851 882	92 90	80.13 % 78.96 %	18.07 % 19.03 %	1.95 % 1.94 %
Yandex Mail	4584 4526	3617 3511	891 948	89 92	78.90 % 77.57 %	19.44 % 20.95 %	1.94 % 2.03 %
GMX Mail	4687 4596	3659 3528	936 984	102 87	78.07 % 76.76 %	19.97 % 21.41 %	2.18 % 1.89 %
Zoho Mail	4616 4783	3721 3837	829 874	85 99	80.61 % 80.22 %	17.96 % 18.27 %	1.84 % 2.07 %
ProtonMail	4942 4756	4026 3820	831 873	102 106	81.46 % 80.32 %	16.82 % 18.36 %	2.06 % 2.23 %
Custom Mail	4792 4613	3915 3739	786 809	99 94	81.70 % 81.05 %	16.40 % 17.54 %	2.07 % 2.04 %
iCloud Mail	4499 4633	3449 3481	963 1072	95 96	76.66 % 75.13 %	21.40 % 23.14 %	2.11 % 2.07 %
Tuta	4611 4744	3769 3772	774 887	80 97	81.74 % 79.51 %	16.79 % 18.70 %	1.73 % 2.04 %
Juno.com	4635 4898	3767 3932	784 875	96 106	81.27 % 80.28 %	16.91 % 17.86 %	2.07 % 2.16 %
Mailfence	3917 3703	3157 2963	683 665	77 75	80.60 % 80.02 %	17.44 % 17.96 %	1.97 % 2.03 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.