CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.707	58.446 58.850	15.832 15.975	1.749 1.882

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.72 %	20.82 % 20.83 %	2.30 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5801	4511 4410	1230 1255	125 136	76.90 % 76.02 %	20.97 % 21.63 %	2.13 % 2.34 %
Elektronics	5826 6054	4449 4691	1244 1221	133 142	76.36 % 77.49 %	21.35 % 20.17 %	2.28 % 2.35 %
Entertainment	5811 6218	4447 4734	1223 1328	141 156	76.53 % 76.13 %	21.05 % 21.36 %	2.43 % 2.51 %
Cosmetics & Beauty	5885 5790	4564 4484	1183 1169	138 137	77.55 % 77.44 %	20.10 % 20.19 %	2.34 % 2.37 %
Food & Drink	5906 5796	4496 4430	1275 1226	135 140	76.13 % 76.43 %	21.59 % 21.15 %	2.29 % 2.42 %
Home & Garden	5885 5906	4526 4509	1228 1242	131 155	76.91 % 76.35 %	20.87 % 21.03 %	2.23 % 2.62 %
Finance	5612 5752	4485 4589	990 1017	137 146	79.92 % 79.78 %	17.64 % 17.68 %	2.44 % 2.54 %
Health	5810 6075	4689 4885	979 1050	142 140	80.71 % 80.41 %	16.85 % 17.28 %	2.44 % 2.30 %
Pets	5997 6097	4629 4647	1234 1303	134 147	77.19 % 76.22 %	20.58 % 21.37 %	2.23 % 2.41 %
Sport & Fitness	5812 5770	4437 4408	1247 1232	128 130	76.34 % 76.40 %	21.46 % 21.35 %	2.20 % 2.25 %
Job & Career	6083 5870	4528 4370	1415 1354	140 146	74.44 % 74.45 %	23.26 % 23.07 %	2.30 % 2.49 %
Dating	5840 5825	4210 4228	1498 1451	132 146	72.09 % 72.58 %	25.65 % 24.91 %	2.26 % 2.51 %
Other	5694 5753	4475 4465	1086 1127	133 161	78.59 % 77.61 %	19.07 % 19.59 %	2.34 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5373	4035 3941	1391 1304	133 128	72.58 % 73.35 %	25.02 % 24.27 %	2.39 % 2.38 %
Outlook Mail	5469 5349	4126 4007	1219 1213	124 129	75.44 % 74.91 %	22.29 % 22.68 %	2.27 % 2.41 %
Yahoo Mail	5322 5525	4054 4174	1145 1210	123 141	76.17 % 75.55 %	21.51 % 21.90 %	2.31 % 2.55 %
AOL Mail	5298 5496	4050 4148	1128 1213	120 135	76.44 % 75.47 %	21.29 % 22.07 %	2.27 % 2.46 %
Mail.com	5401 5307	4196 4155	1086 1030	119 122	77.69 % 78.29 %	20.11 % 19.41 %	2.20 % 2.30 %
Yandex Mail	5389 5519	4085 4184	1185 1204	119 131	75.80 % 75.81 %	21.99 % 21.82 %	2.21 % 2.37 %
GMX Mail	5566 5402	4230 4062	1206 1201	130 139	76.00 % 75.19 %	21.67 % 22.23 %	2.34 % 2.57 %
Zoho Mail	5376 5529	4215 4287	1034 1108	127 134	78.40 % 77.54 %	19.23 % 20.04 %	2.36 % 2.42 %
ProtonMail	5376 5683	4202 4479	1046 1063	128 141	78.16 % 78.81 %	19.46 % 18.70 %	2.38 % 2.48 %
Custom Mail	5399 5482	4299 4361	982 977	118 144	79.63 % 79.55 %	18.19 % 17.82 %	2.19 % 2.63 %
iCloud Mail	5372 5414	3935 3975	1315 1314	122 125	73.25 % 73.42 %	24.48 % 24.27 %	2.27 % 2.31 %
Tuta	5583 5609	4374 4433	1079 1027	130 149	78.34 % 79.03 %	19.33 % 18.31 %	2.33 % 2.66 %
Juno.com	5441 5619	4339 4386	976 1098	126 135	79.75 % 78.06 %	17.94 % 19.54 %	2.32 % 2.40 %
Mailfence	5476 5400	4306 4258	1040 1013	130 129	78.63 % 78.85 %	18.99 % 18.76 %	2.37 % 2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.