CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.820	50.007 51.960	12.907 10.917	1.400 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 81.42 %	20.20 % 17.11 %	2.19 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 5015	4110 4059	1055 894	115 89	78.63 % 80.94 %	20.18 % 17.83 %	2.20 % 1.77 %
Elektronics	5047 4903	3909 4027	1037 802	107 101	77.45 % 82.13 %	20.55 % 16.36 %	2.12 % 2.06 %
Entertainment	4880 4987	3801 4041	959 855	101 110	77.89 % 81.03 %	19.65 % 17.14 %	2.07 % 2.21 %
Cosmetics & Beauty	4956 4692	3932 3815	968 793	105 87	79.34 % 81.31 %	19.53 % 16.90 %	2.12 % 1.85 %
Food & Drink	4941 4953	3836 4021	1023 864	106 85	77.64 % 81.18 %	20.70 % 17.44 %	2.15 % 1.72 %
Home & Garden	4849 4815	3782 3928	1024 835	108 90	78.00 % 81.58 %	21.12 % 17.34 %	2.23 % 1.87 %
Finance	4989 5041	4007 4219	914 747	116 94	80.32 % 83.69 %	18.32 % 14.82 %	2.33 % 1.86 %
Health	4749 5068	3852 4203	833 782	105 98	81.11 % 82.93 %	17.54 % 15.43 %	2.21 % 1.93 %
Pets	4871 5113	3794 4146	1001 895	112 99	77.89 % 81.09 %	20.55 % 17.50 %	2.30 % 1.94 %
Sport & Fitness	5068 4822	3929 3945	1047 805	108 95	77.53 % 81.81 %	20.66 % 16.69 %	2.13 % 1.97 %
Job & Career	4707 4766	3617 3798	1015 893	107 95	76.84 % 79.69 %	21.56 % 18.74 %	2.27 % 1.99 %
Dating	4857 4702	3680 3683	1104 957	111 84	75.77 % 78.33 %	22.73 % 20.35 %	2.29 % 1.79 %
Other	4748 4943	3758 4075	927 795	99 99	79.15 % 82.44 %	19.52 % 16.08 %	2.09 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4712	3380 3701	1011 939	96 83	75.85 % 78.54 %	22.69 % 19.93 %	2.15 % 1.76 %
Outlook Mail	4614 4525	3544 3657	1000 796	108 84	76.81 % 80.82 %	21.67 % 17.59 %	2.34 % 1.86 %
Yahoo Mail	4702 4702	3633 3819	965 809	101 97	77.26 % 81.22 %	20.52 % 17.21 %	2.15 % 2.06 %
AOL Mail	4805 4630	3702 3786	1019 791	105 88	77.04 % 81.77 %	21.21 % 17.08 %	2.19 % 1.90 %
Mail.com	4686 4684	3685 3843	921 777	95 86	78.64 % 82.05 %	19.65 % 16.59 %	2.03 % 1.84 %
Yandex Mail	4614 4594	3602 3715	971 815	98 86	78.07 % 80.87 %	21.04 % 17.74 %	2.12 % 1.87 %
GMX Mail	4668 4597	3609 3688	973 835	97 91	77.31 % 80.23 %	20.84 % 18.16 %	2.08 % 1.98 %
Zoho Mail	4755 4666	3801 3835	894 772	104 88	79.94 % 82.19 %	18.80 % 16.55 %	2.19 % 1.89 %
ProtonMail	4645 4960	3715 4119	880 774	106 100	79.98 % 83.04 %	18.95 % 15.60 %	2.28 % 2.02 %
Custom Mail	4689 4731	3784 3923	846 732	101 98	80.70 % 82.92 %	18.04 % 15.47 %	2.15 % 2.07 %
iCloud Mail	4709 4514	3565 3590	1068 851	107 88	75.71 % 79.53 %	22.68 % 18.85 %	2.27 % 1.95 %
Tuta	4776 4689	3789 3889	916 736	104 78	79.33 % 82.94 %	19.18 % 15.70 %	2.18 % 1.66 %
Juno.com	4787 4686	3838 3885	885 732	113 97	80.18 % 82.91 %	18.49 % 15.62 %	2.36 % 2.07 %
Mailfence	2983 3130	2360 2510	558 558	65 62	79.11 % 80.19 %	18.71 % 17.83 %	2.18 % 1.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.