CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 464.069	373.355 378.294	76.993 72.159	13.733 13.616

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 81.52 %	16.59 % 15.55 %	2.96 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35861	29781 30288	4945 4649	897 924	83.60 % 84.46 %	13.88 % 12.96 %	2.52 % 2.58 %
Elektronics	35767 35543	29028 29206	5730 5340	1009 997	81.16 % 82.17 %	16.02 % 15.02 %	2.82 % 2.81 %
Entertainment	35821 35669	28808 28964	6008 5601	1005 1104	80.42 % 81.20 %	16.77 % 15.70 %	2.81 % 3.10 %
Cosmetics & Beauty	35706 35591	28569 28942	6047 5604	1090 1045	80.01 % 81.32 %	16.94 % 15.75 %	3.05 % 2.94 %
Food & Drink	36169 35451	30110 29943	5105 4613	954 895	83.25 % 84.46 %	14.11 % 13.01 %	2.64 % 2.52 %
Home & Garden	35559 36302	29674 30694	4957 4687	928 921	83.45 % 84.55 %	13.94 % 12.91 %	2.61 % 2.54 %
Finance	35538 35580	27428 27873	6914 6533	1196 1174	77.18 % 78.34 %	19.46 % 18.36 %	3.37 % 3.30 %
Health	35835 35702	28002 28285	6684 6338	1149 1079	78.14 % 79.23 %	18.65 % 17.75 %	3.21 % 3.02 %
Pets	35802 35232	29440 29417	5315 4837	1047 978	82.23 % 83.50 %	14.85 % 13.73 %	2.92 % 2.78 %
Sport & Fitness	35733 35937	28361 28892	6227 5945	1145 1100	79.37 % 80.40 %	17.43 % 16.54 %	3.20 % 3.06 %
Job & Career	35319 35982	27703 28580	6443 6198	1173 1204	78.44 % 79.43 %	18.24 % 17.23 %	3.32 % 3.35 %
Dating	35660 35653	27157 27478	7389 6953	1114 1222	76.16 % 77.07 %	20.72 % 19.50 %	3.12 % 3.43 %
Other	35549 35566	29294 29732	5229 4861	1026 973	82.40 % 83.60 %	14.71 % 13.67 %	2.89 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 45032	34608 35118	9034 8483	1521 1431	76.63 % 77.98 %	20.00 % 18.84 %	3.37 % 3.18 %
Outlook Mail	44645 44391	34812 35021	8371 7904	1462 1466	77.98 % 78.89 %	18.75 % 17.81 %	3.27 % 3.30 %
Yahoo Mail	44880 44850	35946 36332	7602 7133	1332 1385	80.09 % 81.01 %	16.94 % 15.90 %	2.97 % 3.09 %
AOL Mail	44385 44273	35519 35916	7496 7008	1370 1349	80.02 % 81.12 %	16.89 % 15.83 %	3.09 % 3.05 %
Mail.com	44707 45218	36411 37172	7052 6753	1244 1293	81.44 % 82.21 %	15.77 % 14.93 %	2.78 % 2.86 %
Yandex Mail	44914 44931	35290 35830	8152 7634	1472 1467	78.57 % 79.74 %	18.15 % 16.99 %	3.28 % 3.27 %
GMX Mail	44247 44714	35877 36814	7137 6744	1233 1156	81.08 % 82.33 %	16.13 % 15.08 %	2.79 % 2.59 %
Zoho Mail	45051 44505	36950 37045	6880 6239	1221 1221	82.02 % 83.24 %	15.27 % 14.02 %	2.71 % 2.74 %
ProtonMail	45465 44580	37389 37149	6923 6266	1153 1165	82.24 % 83.33 %	15.23 % 14.06 %	2.54 % 2.61 %
Custom Mail	44259 45125	36897 38081	6226 5940	1136 1104	83.37 % 84.39 %	14.07 % 13.16 %	2.57 % 2.45 %
iCloud Mail	5457 5615	4283 4444	907 903	267 268	78.49 % 79.15 %	16.62 % 16.08 %	4.89 % 4.77 %
Tuta	5594 5382	4785 4627	644 596	165 159	85.54 % 85.97 %	11.51 % 11.07 %	2.95 % 2.95 %
Juno.com	5314 5453	4588 4745	569 556	157 152	86.34 % 87.02 %	10.71 % 10.20 %	2.95 % 2.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.