CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.607	50.429 51.485	12.942 11.987	1.320 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 79.69 %	20.07 % 18.55 %	2.05 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5149	4149 4064	1052 995	110 98	78.64 % 78.93 %	19.94 % 19.32 %	2.08 % 1.90 %
Elektronics	5059 4937	3912 3959	1052 884	101 105	77.33 % 80.19 %	20.79 % 17.91 %	2.00 % 2.13 %
Entertainment	4903 5044	3828 4003	974 934	96 111	78.07 % 79.36 %	19.87 % 18.52 %	1.96 % 2.20 %
Cosmetics & Beauty	5043 4653	3986 3713	978 852	99 90	79.04 % 79.80 %	19.39 % 18.31 %	1.96 % 1.93 %
Food & Drink	5077 5047	3955 4017	1032 954	100 93	77.90 % 79.59 %	20.33 % 18.90 %	1.97 % 1.84 %
Home & Garden	4976 4863	3870 3865	1039 916	102 99	77.77 % 79.48 %	20.88 % 18.84 %	2.05 % 2.04 %
Finance	4986 5039	4017 4163	880 796	112 98	80.57 % 82.62 %	17.65 % 15.80 %	2.25 % 1.94 %
Health	4821 5172	3930 4226	809 855	99 99	81.52 % 81.71 %	16.78 % 16.53 %	2.05 % 1.91 %
Pets	4871 5116	3791 4064	989 968	104 99	77.83 % 79.44 %	20.30 % 18.92 %	2.14 % 1.94 %
Sport & Fitness	5025 4798	3882 3846	1043 866	102 97	77.25 % 80.16 %	20.76 % 18.05 %	2.03 % 2.02 %
Job & Career	4737 4890	3630 3804	1038 995	99 100	76.63 % 77.79 %	21.91 % 20.35 %	2.09 % 2.04 %
Dating	4843 4802	3620 3639	1131 1088	103 88	74.75 % 75.78 %	23.35 % 22.66 %	2.13 % 1.83 %
Other	4860 5097	3859 4122	925 884	93 105	79.40 % 80.87 %	19.03 % 17.34 %	1.91 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4699	3303 3577	1041 1043	88 84	74.73 % 76.12 %	23.55 % 22.20 %	1.99 % 1.79 %
Outlook Mail	4609 4544	3515 3589	1024 876	97 87	76.26 % 78.98 %	22.22 % 19.28 %	2.10 % 1.91 %
Yahoo Mail	4760 4692	3672 3723	986 875	95 102	77.14 % 79.35 %	20.71 % 18.65 %	2.00 % 2.17 %
AOL Mail	4801 4679	3696 3742	1022 865	98 92	76.98 % 79.97 %	21.29 % 18.49 %	2.04 % 1.97 %
Mail.com	4635 4710	3660 3774	882 851	90 92	78.96 % 80.13 %	19.03 % 18.07 %	1.94 % 1.95 %
Yandex Mail	4526 4584	3511 3617	948 891	92 89	77.57 % 78.90 %	20.95 % 19.44 %	2.03 % 1.94 %
GMX Mail	4596 4687	3528 3659	984 936	87 102	76.76 % 78.07 %	21.41 % 19.97 %	1.89 % 2.18 %
Zoho Mail	4783 4616	3837 3721	874 829	99 85	80.22 % 80.61 %	18.27 % 17.96 %	2.07 % 1.84 %
ProtonMail	4756 4942	3820 4026	873 831	106 102	80.32 % 81.46 %	18.36 % 16.82 %	2.23 % 2.06 %
Custom Mail	4613 4792	3739 3915	809 786	94 99	81.05 % 81.70 %	17.54 % 16.40 %	2.04 % 2.07 %
iCloud Mail	4633 4499	3481 3449	1072 963	96 95	75.13 % 76.66 %	23.14 % 21.40 %	2.07 % 2.11 %
Tuta	4744 4611	3772 3769	887 774	97 80	79.51 % 81.74 %	18.70 % 16.79 %	2.04 % 1.73 %
Juno.com	4898 4635	3932 3767	875 784	106 96	80.28 % 81.27 %	17.86 % 16.91 %	2.16 % 2.07 %
Mailfence	3703 3917	2963 3157	665 683	75 77	80.02 % 80.60 %	17.96 % 17.44 %	2.03 % 1.97 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.