CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.591	50.522 51.083	13.308 13.168	1.391 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.88 %	20.40 % 20.08 %	2.13 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5176	4070 3986	1061 1089	113 101	77.61 % 77.01 %	20.23 % 21.04 %	2.15 % 1.95 %
Elektronics	5223 5079	3994 3994	1117 978	112 107	76.47 % 78.64 %	21.39 % 19.26 %	2.14 % 2.11 %
Entertainment	4979 5099	3862 3952	1015 1029	102 118	77.57 % 77.51 %	20.39 % 20.18 %	2.05 % 2.31 %
Cosmetics & Beauty	5137 4855	4025 3794	1011 964	101 97	78.35 % 78.15 %	19.68 % 19.86 %	1.97 % 2.00 %
Food & Drink	5047 5054	3894 3934	1052 1026	101 94	77.15 % 77.84 %	20.84 % 20.30 %	2.00 % 1.86 %
Home & Garden	4939 4930	3799 3827	1033 997	107 106	76.92 % 77.63 %	20.92 % 20.22 %	2.17 % 2.15 %
Finance	5045 5052	4043 4098	884 850	118 104	80.14 % 81.12 %	17.52 % 16.83 %	2.34 % 2.06 %
Health	4903 5385	3992 4332	797 949	114 104	81.42 % 80.45 %	16.26 % 17.62 %	2.33 % 1.93 %
Pets	4935 5176	3814 4012	1012 1063	109 101	77.28 % 77.51 %	20.51 % 20.54 %	2.21 % 1.95 %
Sport & Fitness	5102 4783	3899 3736	1097 950	106 97	76.42 % 78.11 %	21.50 % 19.86 %	2.08 % 2.03 %
Job & Career	4843 4963	3649 3751	1094 1108	100 104	75.35 % 75.58 %	22.59 % 22.33 %	2.06 % 2.10 %
Dating	4874 4853	3582 3566	1186 1196	106 91	73.49 % 73.48 %	24.33 % 24.64 %	2.17 % 1.88 %
Other	4950 5186	3899 4101	949 969	102 116	78.77 % 79.08 %	19.17 % 18.68 %	2.06 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4758	3282 3508	1117 1160	95 90	73.03 % 73.73 %	24.86 % 24.38 %	2.11 % 1.89 %
Outlook Mail	4608 4440	3453 3390	1050 960	105 90	74.93 % 76.35 %	22.79 % 21.62 %	2.28 % 2.03 %
Yahoo Mail	4711 4735	3606 3664	1007 966	98 105	76.54 % 77.38 %	21.38 % 20.40 %	2.08 % 2.22 %
AOL Mail	4830 4668	3694 3624	1035 949	101 95	76.48 % 77.63 %	21.43 % 20.33 %	2.09 % 2.04 %
Mail.com	4668 4759	3676 3743	897 918	95 98	78.75 % 78.65 %	19.22 % 19.29 %	2.04 % 2.06 %
Yandex Mail	4542 4645	3490 3561	954 993	98 91	76.84 % 76.66 %	21.00 % 21.38 %	2.16 % 1.96 %
GMX Mail	4580 4689	3461 3543	1028 1039	91 107	75.57 % 75.56 %	22.45 % 22.16 %	1.99 % 2.28 %
Zoho Mail	4790 4660	3801 3669	883 905	106 86	79.35 % 78.73 %	18.43 % 19.42 %	2.21 % 1.85 %
ProtonMail	4708 4930	3742 3945	856 883	110 102	79.48 % 80.02 %	18.18 % 17.91 %	2.34 % 2.07 %
Custom Mail	4551 4755	3664 3824	795 829	92 102	80.51 % 80.42 %	17.47 % 17.43 %	2.02 % 2.15 %
iCloud Mail	4549 4483	3355 3326	1097 1059	97 98	73.75 % 74.19 %	24.12 % 23.62 %	2.13 % 2.19 %
Tuta	4777 4691	3784 3781	894 828	99 82	79.21 % 80.60 %	18.71 % 17.65 %	2.07 % 1.75 %
Juno.com	4921 4708	3939 3758	874 850	108 100	80.04 % 79.82 %	17.76 % 18.05 %	2.19 % 2.12 %
Mailfence	4492 4670	3575 3747	821 829	96 94	79.59 % 80.24 %	18.28 % 17.75 %	2.14 % 2.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.