CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.680	50.366 50.687	13.501 13.479	1.472 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.17 %	20.66 % 20.52 %	2.25 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5183	3936 3952	1045 1119	117 112	77.21 % 76.25 %	20.50 % 21.59 %	2.30 % 2.16 %
Elektronics	5252 5150	3997 4015	1133 1020	122 115	76.10 % 77.96 %	21.57 % 19.81 %	2.32 % 2.23 %
Entertainment	5057 5206	3882 3977	1060 1101	115 128	76.76 % 76.39 %	20.96 % 21.15 %	2.27 % 2.46 %
Cosmetics & Beauty	5163 4841	4022 3753	1031 975	110 113	77.90 % 77.53 %	19.97 % 20.14 %	2.13 % 2.33 %
Food & Drink	5178 4975	3975 3850	1092 1014	111 111	76.77 % 77.39 %	21.09 % 20.38 %	2.14 % 2.23 %
Home & Garden	4964 5121	3808 3940	1047 1054	109 127	76.71 % 76.94 %	21.09 % 20.58 %	2.20 % 2.48 %
Finance	4867 4854	3876 3894	873 842	118 118	79.64 % 80.22 %	17.94 % 17.35 %	2.42 % 2.43 %
Health	4930 5371	3982 4317	833 942	115 112	80.77 % 80.38 %	16.90 % 17.54 %	2.33 % 2.09 %
Pets	5009 5245	3870 4017	1027 1110	112 118	77.26 % 76.59 %	20.50 % 21.16 %	2.24 % 2.25 %
Sport & Fitness	4920 4913	3742 3806	1062 1001	116 106	76.06 % 77.47 %	21.59 % 20.37 %	2.36 % 2.16 %
Job & Career	5089 4955	3822 3708	1151 1130	116 117	75.10 % 74.83 %	22.62 % 22.81 %	2.28 % 2.36 %
Dating	4946 5012	3594 3655	1244 1246	108 111	72.66 % 72.92 %	25.15 % 24.86 %	2.18 % 2.21 %
Other	4866 4854	3860 3803	903 925	103 126	79.33 % 78.35 %	18.56 % 19.06 %	2.12 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4697	3413 3439	1183 1157	108 101	72.56 % 73.22 %	25.15 % 24.63 %	2.30 % 2.15 %
Outlook Mail	4728 4568	3558 3440	1065 1026	105 102	75.25 % 75.31 %	22.53 % 22.46 %	2.22 % 2.23 %
Yahoo Mail	4635 4830	3547 3690	977 1020	111 120	76.53 % 76.40 %	21.08 % 21.12 %	2.39 % 2.48 %
AOL Mail	4696 4697	3580 3592	1010 988	106 117	76.24 % 76.47 %	21.51 % 21.03 %	2.26 % 2.49 %
Mail.com	4712 4524	3676 3538	937 880	99 106	78.01 % 78.21 %	19.89 % 19.45 %	2.10 % 2.34 %
Yandex Mail	4453 4712	3396 3607	952 998	105 107	76.26 % 76.55 %	21.38 % 21.18 %	2.36 % 2.27 %
GMX Mail	4748 4594	3611 3471	1033 1014	104 109	76.05 % 75.56 %	21.76 % 22.07 %	2.19 % 2.37 %
Zoho Mail	4633 4828	3638 3766	895 959	100 103	78.52 % 78.00 %	19.32 % 19.86 %	2.16 % 2.13 %
ProtonMail	4772 4851	3761 3840	898 904	113 107	78.81 % 79.16 %	18.82 % 18.64 %	2.37 % 2.21 %
Custom Mail	4670 4690	3732 3747	836 828	102 115	79.91 % 79.89 %	17.90 % 17.65 %	2.18 % 2.45 %
iCloud Mail	4629 4638	3392 3383	1134 1146	103 109	73.28 % 72.94 %	24.50 % 24.71 %	2.23 % 2.35 %
Tuta	4696 4728	3688 3772	900 854	108 102	78.53 % 79.78 %	19.17 % 18.06 %	2.30 % 2.16 %
Juno.com	4658 4734	3720 3750	835 872	103 112	79.86 % 79.21 %	17.93 % 18.42 %	2.21 % 2.37 %
Mailfence	4605 4589	3654 3652	846 833	105 104	79.35 % 79.58 %	18.37 % 18.15 %	2.28 % 2.27 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.