CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.627	50.620 50.702	13.164 13.404	1.373 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.26 %	20.20 % 20.42 %	2.11 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5201	4058 3958	1066 1129	110 114	77.53 % 76.10 %	20.37 % 21.71 %	2.10 % 2.19 %
Elektronics	5245 5061	4033 3937	1099 1009	113 115	76.89 % 77.79 %	20.95 % 19.94 %	2.15 % 2.27 %
Entertainment	4996 5098	3890 3903	1000 1061	106 134	77.86 % 76.56 %	20.02 % 20.81 %	2.12 % 2.63 %
Cosmetics & Beauty	5215 4857	4117 3764	994 977	104 116	78.95 % 77.50 %	19.06 % 20.12 %	1.99 % 2.39 %
Food & Drink	5079 4994	3943 3859	1037 1022	99 113	77.63 % 77.27 %	20.42 % 20.46 %	1.95 % 2.26 %
Home & Garden	4911 4924	3780 3798	1028 1008	103 118	76.97 % 77.13 %	20.93 % 20.47 %	2.10 % 2.40 %
Finance	4978 4986	3998 4016	864 857	116 113	80.31 % 80.55 %	17.36 % 17.19 %	2.33 % 2.27 %
Health	4835 5418	3943 4340	781 963	111 115	81.55 % 80.10 %	16.15 % 17.77 %	2.30 % 2.12 %
Pets	4925 5251	3814 4033	1006 1100	105 118	77.44 % 76.80 %	20.43 % 20.95 %	2.13 % 2.25 %
Sport & Fitness	5055 4817	3875 3752	1074 958	106 107	76.66 % 77.89 %	21.25 % 19.89 %	2.10 % 2.22 %
Job & Career	4878 4910	3685 3674	1091 1121	102 115	75.54 % 74.83 %	22.37 % 22.83 %	2.09 % 2.34 %
Dating	4951 5001	3633 3659	1219 1232	99 110	73.38 % 73.17 %	24.62 % 24.64 %	2.00 % 2.20 %
Other	4855 5109	3851 4009	905 967	99 133	79.32 % 78.47 %	18.64 % 18.93 %	2.04 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4675	3297 3428	1115 1144	98 103	73.10 % 73.33 %	24.72 % 24.47 %	2.17 % 2.20 %
Outlook Mail	4653 4532	3507 3427	1042 1003	104 102	75.37 % 75.62 %	22.39 % 22.13 %	2.24 % 2.25 %
Yahoo Mail	4653 4769	3586 3653	973 994	94 122	77.07 % 76.60 %	20.91 % 20.84 %	2.02 % 2.56 %
AOL Mail	4734 4688	3634 3610	1000 969	100 109	76.76 % 77.01 %	21.12 % 20.67 %	2.11 % 2.33 %
Mail.com	4675 4723	3698 3704	878 910	99 109	79.10 % 78.42 %	18.78 % 19.27 %	2.12 % 2.31 %
Yandex Mail	4462 4666	3429 3558	938 1002	95 106	76.85 % 76.25 %	21.02 % 21.47 %	2.13 % 2.27 %
GMX Mail	4700 4739	3578 3574	1028 1046	94 119	76.13 % 75.42 %	21.87 % 22.07 %	2.00 % 2.51 %
Zoho Mail	4773 4721	3783 3688	887 931	103 102	79.26 % 78.12 %	18.58 % 19.72 %	2.16 % 2.16 %
ProtonMail	4685 4850	3736 3847	842 893	107 110	79.74 % 79.32 %	17.97 % 18.41 %	2.28 % 2.27 %
Custom Mail	4629 4761	3735 3786	804 860	90 115	80.69 % 79.52 %	17.37 % 18.06 %	1.94 % 2.42 %
iCloud Mail	4548 4565	3373 3353	1082 1101	93 111	74.16 % 73.45 %	23.79 % 24.12 %	2.04 % 2.43 %
Tuta	4779 4644	3784 3699	896 850	99 95	79.18 % 79.65 %	18.75 % 18.30 %	2.07 % 2.05 %
Juno.com	4816 4715	3857 3732	856 871	103 112	80.09 % 79.15 %	17.77 % 18.47 %	2.14 % 2.38 %
Mailfence	4540 4579	3623 3643	823 830	94 106	79.80 % 79.56 %	18.13 % 18.13 %	2.07 % 2.31 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.