CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.852	58.738 59.179	15.451 15.819	1.624 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.00 %	20.38 % 20.58 %	2.14 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5977	4606 4548	1214 1290	125 139	77.48 % 76.09 %	20.42 % 21.58 %	2.10 % 2.33 %
Elektronics	5979 6026	4579 4693	1269 1191	131 142	76.58 % 77.88 %	21.22 % 19.76 %	2.19 % 2.36 %
Entertainment	5820 6159	4490 4687	1204 1314	126 158	77.15 % 76.10 %	20.69 % 21.33 %	2.16 % 2.57 %
Cosmetics & Beauty	5868 5643	4594 4372	1151 1135	123 136	78.29 % 77.48 %	19.61 % 20.11 %	2.10 % 2.41 %
Food & Drink	5972 5876	4599 4530	1250 1208	123 138	77.01 % 77.09 %	20.93 % 20.56 %	2.06 % 2.35 %
Home & Garden	5834 5944	4509 4555	1205 1235	120 154	77.29 % 76.63 %	20.65 % 20.78 %	2.06 % 2.59 %
Finance	5673 5740	4550 4602	990 997	133 141	80.20 % 80.17 %	17.45 % 17.37 %	2.34 % 2.46 %
Health	5751 6250	4677 5029	944 1080	130 141	81.32 % 80.46 %	16.41 % 17.28 %	2.26 % 2.26 %
Pets	5801 6132	4497 4688	1181 1299	123 145	77.52 % 76.45 %	20.36 % 21.18 %	2.12 % 2.36 %
Sport & Fitness	5761 5711	4415 4400	1219 1183	127 128	76.64 % 77.04 %	21.16 % 20.71 %	2.20 % 2.24 %
Job & Career	5947 5882	4488 4398	1335 1341	124 143	75.47 % 74.77 %	22.45 % 22.80 %	2.09 % 2.43 %
Dating	5757 5821	4197 4230	1440 1453	120 138	72.90 % 72.67 %	25.01 % 24.96 %	2.08 % 2.37 %
Other	5705 5691	4537 4447	1049 1093	119 151	79.53 % 78.14 %	18.39 % 19.21 %	2.09 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5452	3965 3985	1350 1344	118 123	72.98 % 73.09 %	24.85 % 24.65 %	2.17 % 2.26 %
Outlook Mail	5462 5316	4139 3991	1204 1198	119 127	75.78 % 75.08 %	22.04 % 22.54 %	2.18 % 2.39 %
Yahoo Mail	5426 5645	4167 4307	1137 1195	122 143	76.80 % 76.30 %	20.95 % 21.17 %	2.25 % 2.53 %
AOL Mail	5448 5494	4176 4196	1154 1154	118 144	76.65 % 76.37 %	21.18 % 21.00 %	2.17 % 2.62 %
Mail.com	5457 5341	4272 4173	1077 1041	108 127	78.28 % 78.13 %	19.74 % 19.49 %	1.98 % 2.38 %
Yandex Mail	5191 5456	3973 4153	1105 1174	113 129	76.54 % 76.12 %	21.29 % 21.52 %	2.18 % 2.36 %
GMX Mail	5530 5392	4219 4058	1193 1201	118 133	76.29 % 75.26 %	21.57 % 22.27 %	2.13 % 2.47 %
Zoho Mail	5361 5616	4231 4374	1019 1113	111 129	78.92 % 77.88 %	19.01 % 19.82 %	2.07 % 2.30 %
ProtonMail	5510 5686	4373 4502	1013 1051	124 133	79.36 % 79.18 %	18.38 % 18.48 %	2.25 % 2.34 %
Custom Mail	5357 5533	4305 4414	943 978	109 141	80.36 % 79.78 %	17.60 % 17.68 %	2.03 % 2.55 %
iCloud Mail	5307 5394	3913 3936	1280 1326	114 132	73.73 % 72.97 %	24.12 % 24.58 %	2.15 % 2.45 %
Tuta	5470 5551	4325 4406	1028 1015	117 130	79.07 % 79.37 %	18.79 % 18.28 %	2.14 % 2.34 %
Juno.com	5437 5613	4363 4419	959 1058	115 136	80.25 % 78.73 %	17.64 % 18.85 %	2.12 % 2.42 %
Mailfence	5424 5363	4317 4265	989 971	118 127	79.59 % 79.53 %	18.23 % 18.11 %	2.18 % 2.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.