CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.729	50.958 50.913	13.015 13.357	1.320 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.46 %	19.93 % 20.32 %	2.02 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5259	3919 4021	994 1128	107 110	78.07 % 76.46 %	19.80 % 21.45 %	2.13 % 2.09 %
Elektronics	5236 5138	4051 4002	1073 1024	112 112	77.37 % 77.89 %	20.49 % 19.93 %	2.14 % 2.18 %
Entertainment	5088 5158	3969 3953	1014 1085	105 120	78.01 % 76.64 %	19.93 % 21.04 %	2.06 % 2.33 %
Cosmetics & Beauty	5233 4764	4143 3702	992 950	98 112	79.17 % 77.71 %	18.96 % 19.94 %	1.87 % 2.35 %
Food & Drink	5174 5000	4021 3882	1056 1010	97 108	77.72 % 77.64 %	20.41 % 20.20 %	1.87 % 2.16 %
Home & Garden	4985 5031	3871 3882	1017 1031	97 118	77.65 % 77.16 %	20.40 % 20.49 %	1.95 % 2.35 %
Finance	4989 4910	4025 3965	856 832	108 113	80.68 % 80.75 %	17.16 % 16.95 %	2.16 % 2.30 %
Health	4911 5441	4017 4393	785 936	109 112	81.80 % 80.74 %	15.98 % 17.20 %	2.22 % 2.06 %
Pets	4962 5288	3860 4072	1005 1103	97 113	77.79 % 77.00 %	20.25 % 20.86 %	1.95 % 2.14 %
Sport & Fitness	4982 4911	3844 3821	1032 988	106 102	77.16 % 77.80 %	20.71 % 20.12 %	2.13 % 2.08 %
Job & Career	4950 4867	3752 3650	1099 1108	99 109	75.80 % 74.99 %	22.20 % 22.77 %	2.00 % 2.24 %
Dating	4948 5016	3642 3678	1213 1231	93 107	73.61 % 73.33 %	24.51 % 24.54 %	1.88 % 2.13 %
Other	4815 4946	3844 3892	879 931	92 123	79.83 % 78.69 %	18.26 % 18.82 %	1.91 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4701	3433 3438	1120 1165	96 98	73.84 % 73.13 %	24.09 % 24.78 %	2.06 % 2.08 %
Outlook Mail	4767 4574	3618 3470	1052 1006	97 98	75.90 % 75.86 %	22.07 % 21.99 %	2.03 % 2.14 %
Yahoo Mail	4593 4802	3558 3693	940 994	95 115	77.47 % 76.91 %	20.47 % 20.70 %	2.07 % 2.39 %
AOL Mail	4641 4735	3583 3639	966 989	92 107	77.20 % 76.85 %	20.81 % 20.89 %	1.98 % 2.26 %
Mail.com	4691 4660	3707 3649	892 901	92 110	79.02 % 78.30 %	19.02 % 19.33 %	1.96 % 2.36 %
Yandex Mail	4491 4633	3462 3555	934 981	95 97	77.09 % 76.73 %	20.80 % 21.17 %	2.12 % 2.09 %
GMX Mail	4708 4622	3600 3501	1017 1013	91 108	76.47 % 75.75 %	21.60 % 21.92 %	1.93 % 2.34 %
Zoho Mail	4719 4787	3752 3738	874 953	93 96	79.51 % 78.09 %	18.52 % 19.91 %	1.97 % 2.01 %
ProtonMail	4715 4774	3769 3807	845 865	101 102	79.94 % 79.74 %	17.92 % 18.12 %	2.14 % 2.14 %
Custom Mail	4723 4719	3829 3784	804 825	90 110	81.07 % 80.19 %	17.02 % 17.48 %	1.91 % 2.33 %
iCloud Mail	4569 4673	3396 3437	1081 1127	92 109	74.33 % 73.55 %	23.66 % 24.12 %	2.01 % 2.33 %
Tuta	4713 4758	3749 3801	868 861	96 96	79.55 % 79.89 %	18.42 % 18.10 %	2.04 % 2.02 %
Juno.com	4754 4742	3830 3777	827 859	97 106	80.56 % 79.65 %	17.40 % 18.11 %	2.04 % 2.24 %
Mailfence	4560 4549	3672 3624	795 818	93 107	80.53 % 79.67 %	17.43 % 17.98 %	2.04 % 2.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.