CampaignMonitor and CleverReach Email Deliverability Comparison

CampaignMonitor

CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.821	59.143 59.232	15.151 15.812	1.509 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.10 %	19.99 % 20.58 %	1.99 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5920	4635 4525	1195 1261	115 134	77.96 % 76.44 %	20.10 % 21.30 %	1.93 % 2.26 %
Elektronics	5832 5997	4507 4673	1205 1193	120 131	77.28 % 77.92 %	20.66 % 19.89 %	2.06 % 2.18 %
Entertainment	5829 6136	4528 4689	1182 1302	119 145	77.68 % 76.42 %	20.28 % 21.22 %	2.04 % 2.36 %
Cosmetics & Beauty	5850 5713	4594 4452	1140 1134	116 127	78.53 % 77.93 %	19.49 % 19.85 %	1.98 % 2.22 %
Food & Drink	5925 5963	4591 4595	1220 1228	114 140	77.49 % 77.06 %	20.59 % 20.59 %	1.92 % 2.35 %
Home & Garden	5896 5883	4608 4508	1172 1231	116 144	78.15 % 76.63 %	19.88 % 20.92 %	1.97 % 2.45 %
Finance	5613 5751	4540 4619	954 992	119 140	80.88 % 80.32 %	17.00 % 17.25 %	2.12 % 2.43 %
Health	5766 6122	4725 4942	918 1050	123 130	81.95 % 80.73 %	15.92 % 17.15 %	2.13 % 2.12 %
Pets	5928 5982	4622 4574	1194 1273	112 135	77.97 % 76.46 %	20.14 % 21.28 %	1.89 % 2.26 %
Sport & Fitness	5795 5763	4474 4431	1207 1206	114 126	77.20 % 76.89 %	20.83 % 20.93 %	1.97 % 2.19 %
Job & Career	5942 5864	4505 4388	1320 1337	117 139	75.82 % 74.83 %	22.21 % 22.80 %	1.97 % 2.37 %
Dating	5730 5930	4210 4305	1410 1488	110 137	73.47 % 72.60 %	24.61 % 25.09 %	1.92 % 2.31 %
Other	5752 5797	4604 4531	1034 1117	114 149	80.04 % 78.16 %	17.98 % 19.27 %	1.98 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5364	4043 3954	1347 1289	116 121	73.43 % 73.71 %	24.46 % 24.03 %	2.11 % 2.26 %
Outlook Mail	5532 5356	4224 4034	1199 1198	109 124	76.36 % 75.32 %	21.67 % 22.37 %	1.97 % 2.32 %
Yahoo Mail	5402 5589	4167 4264	1124 1192	111 133	77.14 % 76.29 %	20.81 % 21.33 %	2.05 % 2.38 %
AOL Mail	5388 5522	4177 4189	1107 1196	104 137	77.52 % 75.86 %	20.55 % 21.66 %	1.93 % 2.48 %
Mail.com	5399 5344	4270 4192	1028 1031	101 121	79.09 % 78.44 %	19.04 % 19.29 %	1.87 % 2.26 %
Yandex Mail	5273 5575	4059 4250	1108 1201	106 124	76.98 % 76.23 %	21.01 % 21.54 %	2.01 % 2.22 %
GMX Mail	5515 5444	4231 4111	1173 1203	111 130	76.72 % 75.51 %	21.27 % 22.10 %	2.01 % 2.39 %
Zoho Mail	5294 5518	4218 4292	973 1102	103 124	79.68 % 77.78 %	18.38 % 19.97 %	1.95 % 2.25 %
ProtonMail	5415 5687	4319 4495	984 1066	112 126	79.76 % 79.04 %	18.17 % 18.74 %	2.07 % 2.22 %
Custom Mail	5386 5525	4349 4420	934 970	103 135	80.75 % 80.00 %	17.34 % 17.56 %	1.91 % 2.44 %
iCloud Mail	5266 5436	3927 3994	1235 1319	104 123	74.57 % 73.47 %	23.45 % 24.26 %	1.97 % 2.26 %
Tuta	5574 5501	4430 4372	1031 996	113 133	79.48 % 79.48 %	18.50 % 18.11 %	2.03 % 2.42 %
Juno.com	5389 5598	4358 4396	926 1073	105 129	80.87 % 78.53 %	17.18 % 19.17 %	1.95 % 2.30 %
Mailfence	5464 5362	4371 4269	982 976	111 117	80.00 % 79.62 %	17.97 % 18.20 %	2.03 % 2.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.