CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 455.233	366.193 370.776	75.786 71.133	13.427 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 81.45 %	16.64 % 15.63 %	2.95 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35176	29205 29685	4864 4585	870 906	83.59 % 84.39 %	13.92 % 13.03 %	2.49 % 2.58 %
Elektronics	35147 34894	28512 28648	5651 5270	984 976	81.12 % 82.10 %	16.08 % 15.10 %	2.80 % 2.80 %
Entertainment	35195 34991	28297 28389	5918 5525	980 1077	80.40 % 81.13 %	16.81 % 15.79 %	2.78 % 3.08 %
Cosmetics & Beauty	35045 34926	28025 28381	5954 5527	1066 1018	79.97 % 81.26 %	16.99 % 15.82 %	3.04 % 2.91 %
Food & Drink	35461 34778	29512 29351	5019 4547	930 880	83.22 % 84.40 %	14.15 % 13.07 %	2.62 % 2.53 %
Home & Garden	34926 35593	29134 30072	4881 4620	911 901	83.42 % 84.49 %	13.98 % 12.98 %	2.61 % 2.53 %
Finance	34823 34912	26851 27328	6798 6442	1174 1142	77.11 % 78.28 %	19.52 % 18.45 %	3.37 % 3.27 %
Health	35153 35051	27450 27738	6583 6252	1120 1061	78.09 % 79.14 %	18.73 % 17.84 %	3.19 % 3.03 %
Pets	35131 34537	28883 28817	5226 4762	1022 958	82.22 % 83.44 %	14.88 % 13.79 %	2.91 % 2.77 %
Sport & Fitness	35095 35276	27846 28334	6131 5861	1118 1081	79.34 % 80.32 %	17.47 % 16.61 %	3.19 % 3.06 %
Job & Career	34637 35243	27145 27977	6336 6094	1156 1172	78.37 % 79.38 %	18.29 % 17.29 %	3.34 % 3.33 %
Dating	35011 34945	26631 26891	7286 6854	1094 1200	76.06 % 76.95 %	20.81 % 19.61 %	3.12 % 3.43 %
Other	34843 34911	28702 29165	5139 4794	1002 952	82.38 % 83.54 %	14.75 % 13.73 %	2.88 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44331	34102 34567	8918 8371	1499 1393	76.60 % 77.97 %	20.03 % 18.88 %	3.37 % 3.14 %
Outlook Mail	43939 43694	34244 34441	8259 7812	1436 1441	77.94 % 78.82 %	18.80 % 17.88 %	3.27 % 3.30 %
Yahoo Mail	44257 44180	35436 35764	7512 7052	1309 1364	80.07 % 80.95 %	16.97 % 15.96 %	2.96 % 3.09 %
AOL Mail	43721 43618	34967 35357	7405 6931	1349 1330	79.98 % 81.06 %	16.94 % 15.89 %	3.09 % 3.05 %
Mail.com	44009 44516	35835 36571	6962 6674	1212 1271	81.43 % 82.15 %	15.82 % 14.99 %	2.75 % 2.86 %
Yandex Mail	44226 44251	34727 35271	8045 7544	1454 1436	78.52 % 79.71 %	18.19 % 17.05 %	3.29 % 3.25 %
GMX Mail	43598 44052	35325 36238	7056 6680	1217 1134	81.02 % 82.26 %	16.18 % 15.16 %	2.79 % 2.57 %
Zoho Mail	44406 43845	36406 36468	6803 6172	1197 1205	81.98 % 83.17 %	15.32 % 14.08 %	2.70 % 2.75 %
ProtonMail	44795 43897	36818 36553	6845 6202	1132 1142	82.19 % 83.27 %	15.28 % 14.13 %	2.53 % 2.60 %
Custom Mail	43586 44431	36319 37468	6146 5875	1121 1088	83.33 % 84.33 %	14.10 % 13.22 %	2.57 % 2.45 %
iCloud Mail	4768 4873	3751 3845	784 791	233 237	78.67 % 78.90 %	16.44 % 16.23 %	4.89 % 4.86 %
Tuta	4907 4768	4215 4089	558 534	134 145	85.90 % 85.76 %	11.37 % 11.20 %	2.73 % 3.04 %
Juno.com	4675 4777	4048 4144	493 495	134 138	86.59 % 86.75 %	10.55 % 10.36 %	2.87 % 2.89 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.