CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 437.709	351.400 356.105	73.529 68.912	12.813 12.692

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 81.36 %	16.80 % 15.74 %	2.93 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33836	28036 28541	4723 4439	831 856	83.47 % 84.35 %	14.06 % 13.12 %	2.47 % 2.53 %
Elektronics	33757 33539	27336 27499	5483 5112	938 928	80.98 % 81.99 %	16.24 % 15.24 %	2.78 % 2.77 %
Entertainment	33840 33602	27163 27228	5739 5348	938 1026	80.27 % 81.03 %	16.96 % 15.92 %	2.77 % 3.05 %
Cosmetics & Beauty	33782 33567	26970 27247	5792 5352	1020 968	79.84 % 81.17 %	17.15 % 15.94 %	3.02 % 2.88 %
Food & Drink	34074 33405	28320 28177	4870 4398	884 830	83.11 % 84.35 %	14.29 % 13.17 %	2.59 % 2.48 %
Home & Garden	33559 34207	27967 28881	4729 4470	863 856	83.34 % 84.43 %	14.09 % 13.07 %	2.57 % 2.50 %
Finance	33410 33601	25679 26264	6589 6254	1142 1083	76.86 % 78.16 %	19.72 % 18.61 %	3.42 % 3.22 %
Health	33773 33684	26320 26600	6392 6064	1061 1020	77.93 % 78.97 %	18.93 % 18.00 %	3.14 % 3.03 %
Pets	33798 33197	27763 27677	5066 4608	969 912	82.14 % 83.37 %	14.99 % 13.88 %	2.87 % 2.75 %
Sport & Fitness	33732 33917	26715 27217	5946 5667	1071 1033	79.20 % 80.25 %	17.63 % 16.71 %	3.18 % 3.05 %
Job & Career	33358 33928	26108 26916	6147 5900	1103 1112	78.27 % 79.33 %	18.43 % 17.39 %	3.31 % 3.28 %
Dating	33617 33674	25499 25855	7078 6666	1040 1153	75.85 % 76.78 %	21.05 % 19.80 %	3.09 % 3.42 %
Other	33452 33552	27524 28003	4975 4634	953 915	82.28 % 83.46 %	14.87 % 13.81 %	2.85 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42994	33042 33535	8684 8143	1438 1316	76.55 % 78.00 %	20.12 % 18.94 %	3.33 % 3.06 %
Outlook Mail	42586 42360	33138 33356	8068 7619	1380 1385	77.81 % 78.74 %	18.95 % 17.99 %	3.24 % 3.27 %
Yahoo Mail	42840 42747	34253 34573	7322 6861	1265 1313	79.96 % 80.88 %	17.09 % 16.05 %	2.95 % 3.07 %
AOL Mail	42384 42275	33853 34234	7230 6757	1301 1284	79.87 % 80.98 %	17.06 % 15.98 %	3.07 % 3.04 %
Mail.com	42676 43159	34713 35425	6799 6509	1164 1225	81.34 % 82.08 %	15.93 % 15.08 %	2.73 % 2.84 %
Yandex Mail	42841 42975	33599 34225	7844 7364	1398 1386	78.43 % 79.64 %	18.31 % 17.14 %	3.26 % 3.23 %
GMX Mail	42305 42732	34211 35119	6912 6532	1182 1081	80.87 % 82.18 %	16.34 % 15.29 %	2.79 % 2.53 %
Zoho Mail	43037 42498	35229 35319	6654 6018	1154 1161	81.86 % 83.11 %	15.46 % 14.16 %	2.68 % 2.73 %
ProtonMail	43394 42500	35599 35342	6695 6056	1100 1102	82.04 % 83.16 %	15.43 % 14.25 %	2.53 % 2.59 %
Custom Mail	42222 43135	35146 36337	6003 5743	1073 1055	83.24 % 84.24 %	14.22 % 13.31 %	2.54 % 2.45 %
iCloud Mail	3384 3517	2660 2772	559 572	165 173	78.61 % 78.82 %	16.52 % 16.26 %	4.88 % 4.92 %
Tuta	3534 3384	3036 2897	403 382	95 105	85.91 % 85.61 %	11.40 % 11.29 %	2.69 % 3.10 %
Juno.com	3375 3433	2921 2971	356 356	98 106	86.55 % 86.54 %	10.55 % 10.37 %	2.90 % 3.09 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.