CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 65.773	50.687 51.947	13.479 12.612	1.514 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 78.98 %	20.52 % 19.18 %	2.31 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5310	3952 4188	1119 1031	112 91	76.25 % 78.87 %	21.59 % 19.42 %	2.16 % 1.71 %
Elektronics	5150 4997	4015 4000	1020 894	115 103	77.96 % 80.05 %	19.81 % 17.89 %	2.23 % 2.06 %
Entertainment	5206 5126	3977 4035	1101 985	128 106	76.39 % 78.72 %	21.15 % 19.22 %	2.46 % 2.07 %
Cosmetics & Beauty	4841 5059	3753 4004	975 971	113 84	77.53 % 79.15 %	20.14 % 19.19 %	2.33 % 1.66 %
Food & Drink	4975 5005	3850 3959	1014 954	111 92	77.39 % 79.10 %	20.38 % 19.06 %	2.23 % 1.84 %
Home & Garden	5121 4981	3940 3924	1054 965	127 92	76.94 % 78.78 %	20.58 % 19.37 %	2.48 % 1.85 %
Finance	4854 4899	3894 4030	842 788	118 81	80.22 % 82.26 %	17.35 % 16.08 %	2.43 % 1.65 %
Health	5371 5262	4317 4349	942 812	112 101	80.38 % 82.65 %	17.54 % 15.43 %	2.09 % 1.92 %
Pets	5245 5104	4017 3974	1110 1034	118 96	76.59 % 77.86 %	21.16 % 20.26 %	2.25 % 1.88 %
Sport & Fitness	4913 5006	3806 3931	1001 984	106 91	77.47 % 78.53 %	20.37 % 19.66 %	2.16 % 1.82 %
Job & Career	4955 5023	3708 3848	1130 1083	117 92	74.83 % 76.61 %	22.81 % 21.56 %	2.36 % 1.83 %
Dating	5012 5092	3655 3802	1246 1196	111 94	72.92 % 74.67 %	24.86 % 23.49 %	2.21 % 1.85 %
Other	4854 4909	3803 3903	925 915	126 91	78.35 % 79.51 %	19.06 % 18.64 %	2.60 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4598	3439 3472	1157 1032	101 94	73.22 % 75.51 %	24.63 % 22.44 %	2.15 % 2.04 %
Outlook Mail	4568 4698	3440 3634	1026 982	102 82	75.31 % 77.35 %	22.46 % 20.90 %	2.23 % 1.75 %
Yahoo Mail	4830 4820	3690 3785	1020 946	120 89	76.40 % 78.53 %	21.12 % 19.63 %	2.48 % 1.85 %
AOL Mail	4697 4829	3592 3783	988 957	117 89	76.47 % 78.34 %	21.03 % 19.82 %	2.49 % 1.84 %
Mail.com	4524 4644	3538 3702	880 849	106 93	78.21 % 79.72 %	19.45 % 18.28 %	2.34 % 2.00 %
Yandex Mail	4712 4550	3607 3548	998 923	107 79	76.55 % 77.98 %	21.18 % 20.29 %	2.27 % 1.74 %
GMX Mail	4594 4763	3471 3695	1014 985	109 83	75.56 % 77.58 %	22.07 % 20.68 %	2.37 % 1.74 %
Zoho Mail	4828 4645	3766 3704	959 854	103 87	78.00 % 79.74 %	19.86 % 18.39 %	2.13 % 1.87 %
ProtonMail	4851 4659	3840 3761	904 816	107 82	79.16 % 80.73 %	18.64 % 17.51 %	2.21 % 1.76 %
Custom Mail	4690 4775	3747 3936	828 749	115 90	79.89 % 82.43 %	17.65 % 15.69 %	2.45 % 1.88 %
iCloud Mail	4638 4684	3383 3533	1146 1064	109 87	72.94 % 75.43 %	24.71 % 22.72 %	2.35 % 1.86 %
Tuta	4728 4752	3772 3864	854 806	102 82	79.78 % 81.31 %	18.06 % 16.96 %	2.16 % 1.73 %
Juno.com	4734 4549	3750 3657	872 811	112 81	79.21 % 80.39 %	18.42 % 17.83 %	2.37 % 1.78 %
Mailfence	4589 4807	3652 3873	833 838	104 96	79.58 % 80.57 %	18.15 % 17.43 %	2.27 % 2.00 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.