CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 65.773	51.083 51.817	13.168 12.742	1.340 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 78.78 %	20.08 % 19.37 %	2.04 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5098	3986 4004	1089 1005	101 89	77.01 % 78.54 %	21.04 % 19.71 %	1.95 % 1.75 %
Elektronics	5079 5027	3994 4033	978 900	107 94	78.64 % 80.23 %	19.26 % 17.90 %	2.11 % 1.87 %
Entertainment	5099 4956	3952 3874	1029 990	118 92	77.51 % 78.17 %	20.18 % 19.98 %	2.31 % 1.86 %
Cosmetics & Beauty	4855 5185	3794 4113	964 981	97 91	78.15 % 79.32 %	19.86 % 18.92 %	2.00 % 1.76 %
Food & Drink	5054 4881	3934 3831	1026 960	94 90	77.84 % 78.49 %	20.30 % 19.67 %	1.86 % 1.84 %
Home & Garden	4930 5066	3827 3952	997 1017	106 97	77.63 % 78.01 %	20.22 % 20.08 %	2.15 % 1.91 %
Finance	5052 4793	4098 3944	850 765	104 84	81.12 % 82.29 %	16.83 % 15.96 %	2.06 % 1.75 %
Health	5385 5258	4332 4319	949 834	104 105	80.45 % 82.14 %	17.62 % 15.86 %	1.93 % 2.00 %
Pets	5176 4920	4012 3831	1063 1000	101 89	77.51 % 77.87 %	20.54 % 20.33 %	1.95 % 1.81 %
Sport & Fitness	4783 5293	3736 4141	950 1054	97 98	78.11 % 78.24 %	19.86 % 19.91 %	2.03 % 1.85 %
Job & Career	4963 5193	3751 3925	1108 1164	104 104	75.58 % 75.58 %	22.33 % 22.41 %	2.10 % 2.00 %
Dating	4853 5104	3566 3831	1196 1185	91 88	73.48 % 75.06 %	24.64 % 23.22 %	1.88 % 1.72 %
Other	5186 4999	4101 4019	969 887	116 93	79.08 % 80.40 %	18.68 % 17.74 %	2.24 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4652	3508 3486	1160 1073	90 93	73.73 % 74.94 %	24.38 % 23.07 %	1.89 % 2.00 %
Outlook Mail	4440 4710	3390 3630	960 997	90 83	76.35 % 77.07 %	21.62 % 21.17 %	2.03 % 1.76 %
Yahoo Mail	4735 4766	3664 3727	966 951	105 88	77.38 % 78.20 %	20.40 % 19.95 %	2.22 % 1.85 %
AOL Mail	4668 4563	3624 3577	949 905	95 81	77.63 % 78.39 %	20.33 % 19.83 %	2.04 % 1.78 %
Mail.com	4759 4838	3743 3851	918 893	98 94	78.65 % 79.60 %	19.29 % 18.46 %	2.06 % 1.94 %
Yandex Mail	4645 4670	3561 3629	993 956	91 85	76.66 % 77.71 %	21.38 % 20.47 %	1.96 % 1.82 %
GMX Mail	4689 4708	3543 3635	1039 988	107 85	75.56 % 77.21 %	22.16 % 20.99 %	2.28 % 1.81 %
Zoho Mail	4660 4698	3669 3763	905 850	86 85	78.73 % 80.10 %	19.42 % 18.09 %	1.85 % 1.81 %
ProtonMail	4930 4601	3945 3722	883 790	102 89	80.02 % 80.90 %	17.91 % 17.17 %	2.07 % 1.93 %
Custom Mail	4755 4813	3824 3948	829 774	102 91	80.42 % 82.03 %	17.43 % 16.08 %	2.15 % 1.89 %
iCloud Mail	4483 4752	3326 3560	1059 1104	98 88	74.19 % 74.92 %	23.62 % 23.23 %	2.19 % 1.85 %
Tuta	4691 4731	3781 3821	828 825	82 85	80.60 % 80.77 %	17.65 % 17.44 %	1.75 % 1.80 %
Juno.com	4708 4601	3758 3701	850 818	100 82	79.82 % 80.44 %	18.05 % 17.78 %	2.12 % 1.78 %
Mailfence	4670 4670	3747 3767	829 818	94 85	80.24 % 80.66 %	17.75 % 17.52 %	2.01 % 1.82 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.