CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.486 76.694	58.703 59.540	15.919 15.518	1.864 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.63 %	20.81 % 20.23 %	2.44 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5825 6146	4433 4749	1256 1272	136 125	76.10 % 77.27 %	21.56 % 20.70 %	2.33 % 2.03 %
Elektronics	5973 5976	4611 4658	1219 1182	143 136	77.20 % 77.95 %	20.41 % 19.78 %	2.39 % 2.28 %
Entertainment	6226 6047	4753 4656	1325 1257	148 134	76.34 % 77.00 %	21.28 % 20.79 %	2.38 % 2.22 %
Cosmetics & Beauty	5761 5761	4475 4509	1145 1131	141 121	77.68 % 78.27 %	19.88 % 19.63 %	2.45 % 2.10 %
Food & Drink	5878 5989	4491 4644	1241 1224	146 121	76.40 % 77.54 %	21.11 % 20.44 %	2.48 % 2.02 %
Home & Garden	5857 5719	4480 4435	1229 1162	148 122	76.49 % 77.55 %	20.98 % 20.32 %	2.53 % 2.13 %
Finance	5735 5914	4573 4794	1027 997	135 123	79.74 % 81.06 %	17.91 % 16.86 %	2.35 % 2.08 %
Health	5960 5996	4793 4889	1023 978	144 129	80.42 % 81.54 %	17.16 % 16.31 %	2.42 % 2.15 %
Pets	5939 5838	4524 4493	1270 1221	145 124	76.17 % 76.96 %	21.38 % 20.91 %	2.44 % 2.12 %
Sport & Fitness	5795 5824	4424 4484	1239 1212	132 128	76.34 % 76.99 %	21.38 % 20.81 %	2.28 % 2.20 %
Job & Career	5861 5877	4356 4436	1361 1321	144 120	74.32 % 75.48 %	23.22 % 22.48 %	2.46 % 2.04 %
Dating	5877 5956	4277 4368	1453 1455	147 133	72.78 % 73.34 %	24.72 % 24.43 %	2.50 % 2.23 %
Other	5799 5651	4513 4425	1131 1106	155 120	77.82 % 78.30 %	19.50 % 19.57 %	2.67 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5422 5276	3984 3939	1309 1226	129 111	73.48 % 74.66 %	24.14 % 23.24 %	2.38 % 2.10 %
Outlook Mail	5338 5355	4002 4086	1209 1164	127 105	74.97 % 76.30 %	22.65 % 21.74 %	2.38 % 1.96 %
Yahoo Mail	5449 5484	4124 4234	1187 1138	138 112	75.68 % 77.21 %	21.78 % 20.75 %	2.53 % 2.04 %
AOL Mail	5423 5734	4092 4401	1200 1205	131 128	75.46 % 76.75 %	22.13 % 21.01 %	2.42 % 2.23 %
Mail.com	5344 5428	4195 4257	1033 1048	116 123	78.50 % 78.43 %	19.33 % 19.31 %	2.17 % 2.27 %
Yandex Mail	5408 5461	4107 4172	1173 1166	128 123	75.94 % 76.40 %	21.69 % 21.35 %	2.37 % 2.25 %
GMX Mail	5409 5409	4085 4122	1180 1174	144 113	75.52 % 76.21 %	21.82 % 21.70 %	2.66 % 2.09 %
Zoho Mail	5500 5565	4275 4372	1089 1072	136 121	77.73 % 78.56 %	19.80 % 19.26 %	2.47 % 2.17 %
ProtonMail	5597 5375	4414 4274	1047 995	136 106	78.86 % 79.52 %	18.71 % 18.51 %	2.43 % 1.97 %
Custom Mail	5513 5542	4377 4483	991 941	145 118	79.39 % 80.89 %	17.98 % 16.98 %	2.63 % 2.13 %
iCloud Mail	5450 5575	4001 4113	1326 1342	123 120	73.41 % 73.78 %	24.33 % 24.07 %	2.26 % 2.15 %
Tuta	5542 5508	4341 4389	1049 1007	152 112	78.33 % 79.68 %	18.93 % 18.28 %	2.74 % 2.03 %
Juno.com	5608 5258	4370 4189	1104 954	134 115	77.92 % 79.67 %	19.69 % 18.14 %	2.39 % 2.19 %
Mailfence	5483 5724	4336 4509	1022 1086	125 129	79.08 % 78.77 %	18.64 % 18.97 %	2.28 % 2.25 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.