CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 76.447	59.232 59.594	15.812 15.255	1.777 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 77.95 %	20.58 % 19.96 %	2.31 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6165	4525 4799	1261 1245	134 121	76.44 % 77.84 %	21.30 % 20.19 %	2.26 % 1.96 %
Elektronics	5997 5801	4673 4574	1193 1101	131 126	77.92 % 78.85 %	19.89 % 18.98 %	2.18 % 2.17 %
Entertainment	6136 5935	4689 4609	1302 1192	145 134	76.42 % 77.66 %	21.22 % 20.08 %	2.36 % 2.26 %
Cosmetics & Beauty	5713 5909	4452 4630	1134 1161	127 118	77.93 % 78.36 %	19.85 % 19.65 %	2.22 % 2.00 %
Food & Drink	5963 5925	4595 4616	1228 1193	140 116	77.06 % 77.91 %	20.59 % 20.14 %	2.35 % 1.96 %
Home & Garden	5883 5736	4508 4462	1231 1152	144 122	76.63 % 77.79 %	20.92 % 20.08 %	2.45 % 2.13 %
Finance	5751 5654	4619 4601	992 940	140 113	80.32 % 81.38 %	17.25 % 16.63 %	2.43 % 2.00 %
Health	6122 6047	4942 4937	1050 979	130 131	80.73 % 81.64 %	17.15 % 16.19 %	2.12 % 2.17 %
Pets	5982 5834	4574 4482	1273 1227	135 125	76.46 % 76.83 %	21.28 % 21.03 %	2.26 % 2.14 %
Sport & Fitness	5763 5875	4431 4543	1206 1212	126 120	76.89 % 77.33 %	20.93 % 20.63 %	2.19 % 2.04 %
Job & Career	5864 5936	4388 4491	1337 1322	139 123	74.83 % 75.66 %	22.80 % 22.27 %	2.37 % 2.07 %
Dating	5930 5913	4305 4362	1488 1420	137 131	72.60 % 73.77 %	25.09 % 24.01 %	2.31 % 2.22 %
Other	5797 5717	4531 4488	1117 1111	149 118	78.16 % 78.50 %	19.27 % 19.43 %	2.57 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5180	3954 3872	1289 1195	121 113	73.71 % 74.75 %	24.03 % 23.07 %	2.26 % 2.18 %
Outlook Mail	5356 5386	4034 4124	1198 1162	124 100	75.32 % 76.57 %	22.37 % 21.57 %	2.32 % 1.86 %
Yahoo Mail	5589 5563	4264 4313	1192 1138	133 112	76.29 % 77.53 %	21.33 % 20.46 %	2.38 % 2.01 %
AOL Mail	5522 5600	4189 4324	1196 1161	137 115	75.86 % 77.21 %	21.66 % 20.73 %	2.48 % 2.05 %
Mail.com	5344 5495	4192 4306	1031 1068	121 121	78.44 % 78.36 %	19.29 % 19.44 %	2.26 % 2.20 %
Yandex Mail	5575 5331	4250 4106	1201 1113	124 112	76.23 % 77.02 %	21.54 % 20.88 %	2.22 % 2.10 %
GMX Mail	5444 5458	4111 4182	1203 1165	130 111	75.51 % 76.62 %	22.10 % 21.34 %	2.39 % 2.03 %
Zoho Mail	5518 5570	4292 4387	1102 1064	124 119	77.78 % 78.76 %	19.97 % 19.10 %	2.25 % 2.14 %
ProtonMail	5687 5380	4495 4308	1066 970	126 102	79.04 % 80.07 %	18.74 % 18.03 %	2.22 % 1.90 %
Custom Mail	5525 5522	4420 4487	970 917	135 118	80.00 % 81.26 %	17.56 % 16.61 %	2.44 % 2.14 %
iCloud Mail	5436 5350	3994 3971	1319 1265	123 114	73.47 % 74.22 %	24.26 % 23.64 %	2.26 % 2.13 %
Tuta	5501 5490	4372 4399	996 980	133 111	79.48 % 80.13 %	18.11 % 17.85 %	2.42 % 2.02 %
Juno.com	5598 5294	4396 4205	1073 971	129 118	78.53 % 79.43 %	19.17 % 18.34 %	2.30 % 2.23 %
Mailfence	5362 5828	4269 4610	976 1086	117 132	79.62 % 79.10 %	18.20 % 18.63 %	2.18 % 2.26 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.