CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.707 76.540	58.850 59.424	15.975 15.476	1.882 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 77.64 %	20.83 % 20.22 %	2.45 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5801 6148	4410 4747	1255 1274	136 127	76.02 % 77.21 %	21.63 % 20.72 %	2.34 % 2.07 %
Elektronics	6054 5858	4691 4578	1221 1146	142 134	77.49 % 78.15 %	20.17 % 19.56 %	2.35 % 2.29 %
Entertainment	6218 5986	4734 4636	1328 1215	156 135	76.13 % 77.45 %	21.36 % 20.30 %	2.51 % 2.26 %
Cosmetics & Beauty	5790 5862	4484 4573	1169 1169	137 120	77.44 % 78.01 %	20.19 % 19.94 %	2.37 % 2.05 %
Food & Drink	5796 5934	4430 4600	1226 1214	140 120	76.43 % 77.52 %	21.15 % 20.46 %	2.42 % 2.02 %
Home & Garden	5906 5711	4509 4435	1242 1152	155 124	76.35 % 77.66 %	21.03 % 20.17 %	2.62 % 2.17 %
Finance	5752 5782	4589 4684	1017 979	146 119	79.78 % 81.01 %	17.68 % 16.93 %	2.54 % 2.06 %
Health	6075 6007	4885 4890	1050 986	140 131	80.41 % 81.41 %	17.28 % 16.41 %	2.30 % 2.18 %
Pets	6097 5843	4647 4488	1303 1232	147 123	76.22 % 76.81 %	21.37 % 21.09 %	2.41 % 2.11 %
Sport & Fitness	5770 5987	4408 4615	1232 1242	130 130	76.40 % 77.08 %	21.35 % 20.74 %	2.25 % 2.17 %
Job & Career	5870 5881	4370 4431	1354 1328	146 122	74.45 % 75.34 %	23.07 % 22.58 %	2.49 % 2.07 %
Dating	5825 5925	4228 4352	1451 1437	146 136	72.58 % 73.45 %	24.91 % 24.25 %	2.51 % 2.30 %
Other	5753 5616	4465 4395	1127 1102	161 119	77.61 % 78.26 %	19.59 % 19.62 %	2.80 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5373 5165	3941 3846	1304 1205	128 114	73.35 % 74.46 %	24.27 % 23.33 %	2.38 % 2.21 %
Outlook Mail	5349 5361	4007 4091	1213 1167	129 103	74.91 % 76.31 %	22.68 % 21.77 %	2.41 % 1.92 %
Yahoo Mail	5525 5541	4174 4276	1210 1148	141 117	75.55 % 77.17 %	21.90 % 20.72 %	2.55 % 2.11 %
AOL Mail	5496 5670	4148 4351	1213 1197	135 122	75.47 % 76.74 %	22.07 % 21.11 %	2.46 % 2.15 %
Mail.com	5307 5500	4155 4301	1030 1075	122 124	78.29 % 78.20 %	19.41 % 19.55 %	2.30 % 2.25 %
Yandex Mail	5519 5488	4184 4197	1204 1170	131 121	75.81 % 76.48 %	21.82 % 21.32 %	2.37 % 2.20 %
GMX Mail	5402 5359	4062 4084	1201 1160	139 115	75.19 % 76.21 %	22.23 % 21.65 %	2.57 % 2.15 %
Zoho Mail	5529 5524	4287 4339	1108 1065	134 120	77.54 % 78.55 %	20.04 % 19.28 %	2.42 % 2.17 %
ProtonMail	5683 5358	4479 4262	1063 990	141 106	78.81 % 79.54 %	18.70 % 18.48 %	2.48 % 1.98 %
Custom Mail	5482 5549	4361 4487	977 944	144 118	79.55 % 80.86 %	17.82 % 17.01 %	2.63 % 2.13 %
iCloud Mail	5414 5464	3975 4030	1314 1315	125 119	73.42 % 73.76 %	24.27 % 24.07 %	2.31 % 2.18 %
Tuta	5609 5503	4433 4397	1027 994	149 112	79.03 % 79.90 %	18.31 % 18.06 %	2.66 % 2.04 %
Juno.com	5619 5312	4386 4227	1098 966	135 119	78.06 % 79.57 %	19.54 % 18.19 %	2.40 % 2.24 %
Mailfence	5400 5746	4258 4536	1013 1080	129 130	78.85 % 78.94 %	18.76 % 18.80 %	2.39 % 2.26 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.