CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 65.359	51.485 51.606	11.987 12.735	1.282 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 78.96 %	18.55 % 19.48 %	1.98 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 5014	4064 3945	995 994	98 93	78.93 % 78.68 %	19.32 % 19.82 %	1.90 % 1.85 %
Elektronics	4937 5092	3959 4074	884 947	105 102	80.19 % 80.01 %	17.91 % 18.60 %	2.13 % 2.00 %
Entertainment	5044 4934	4003 3860	934 1005	111 99	79.36 % 78.23 %	18.52 % 20.37 %	2.20 % 2.01 %
Cosmetics & Beauty	4653 5064	3713 4028	852 956	90 98	79.80 % 79.54 %	18.31 % 18.88 %	1.93 % 1.94 %
Food & Drink	5047 4890	4017 3853	954 970	93 98	79.59 % 78.79 %	18.90 % 19.84 %	1.84 % 2.00 %
Home & Garden	4863 5163	3865 4040	916 1040	99 106	79.48 % 78.25 %	18.84 % 20.14 %	2.04 % 2.05 %
Finance	5039 4876	4163 4002	796 807	98 97	82.62 % 82.08 %	15.80 % 16.55 %	1.94 % 1.99 %
Health	5172 5228	4226 4284	855 859	99 115	81.71 % 81.94 %	16.53 % 16.43 %	1.91 % 2.20 %
Pets	5116 4797	4064 3735	968 969	99 93	79.44 % 77.86 %	18.92 % 20.20 %	1.94 % 1.94 %
Sport & Fitness	4798 5157	3846 4043	866 1045	97 104	80.16 % 78.40 %	18.05 % 20.26 %	2.02 % 2.02 %
Job & Career	4890 5102	3804 3896	995 1114	100 107	77.79 % 76.36 %	20.35 % 21.83 %	2.04 % 2.10 %
Dating	4802 5040	3639 3817	1088 1135	88 89	75.78 % 75.73 %	22.66 % 22.52 %	1.83 % 1.77 %
Other	5097 5002	4122 4029	884 894	105 105	80.87 % 80.55 %	17.34 % 17.87 %	2.06 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4721	3577 3588	1043 1066	84 96	76.12 % 76.00 %	22.20 % 22.58 %	1.79 % 2.03 %
Outlook Mail	4544 4768	3589 3709	876 997	87 89	78.98 % 77.79 %	19.28 % 20.91 %	1.91 % 1.87 %
Yahoo Mail	4692 4755	3723 3738	875 954	102 96	79.35 % 78.61 %	18.65 % 20.06 %	2.17 % 2.02 %
AOL Mail	4679 4612	3742 3622	865 910	92 93	79.97 % 78.53 %	18.49 % 19.73 %	1.97 % 2.02 %
Mail.com	4710 4872	3774 3882	851 897	92 104	80.13 % 79.68 %	18.07 % 18.41 %	1.95 % 2.13 %
Yandex Mail	4584 4755	3617 3714	891 974	89 97	78.90 % 78.11 %	19.44 % 20.48 %	1.94 % 2.04 %
GMX Mail	4687 4684	3659 3623	936 983	102 92	78.07 % 77.35 %	19.97 % 20.99 %	2.18 % 1.96 %
Zoho Mail	4616 4711	3721 3771	829 857	85 96	80.61 % 80.05 %	17.96 % 18.19 %	1.84 % 2.04 %
ProtonMail	4942 4654	4026 3761	831 817	102 99	81.46 % 80.81 %	16.82 % 17.55 %	2.06 % 2.13 %
Custom Mail	4792 4750	3915 3883	786 800	99 94	81.70 % 81.75 %	16.40 % 16.84 %	2.07 % 1.98 %
iCloud Mail	4499 4883	3449 3712	963 1103	95 96	76.66 % 76.02 %	21.40 % 22.59 %	2.11 % 1.97 %
Tuta	4611 4720	3769 3797	774 857	80 91	81.74 % 80.44 %	16.79 % 18.16 %	1.73 % 1.93 %
Juno.com	4635 4587	3767 3687	784 826	96 89	81.27 % 80.38 %	16.91 % 18.01 %	2.07 % 1.94 %
Mailfence	3917 3887	3157 3119	683 694	77 74	80.60 % 80.24 %	17.44 % 17.85 %	1.97 % 1.90 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.