CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 65.068	51.960 51.364	10.917 12.830	1.226 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 78.94 %	17.11 % 19.72 %	1.92 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 4918	4059 3866	894 991	89 100	80.94 % 78.61 %	17.83 % 20.15 %	1.77 % 2.03 %
Elektronics	4903 5108	4027 4072	802 959	101 111	82.13 % 79.72 %	16.36 % 18.77 %	2.06 % 2.17 %
Entertainment	4987 4998	4041 3906	855 1030	110 107	81.03 % 78.15 %	17.14 % 20.61 %	2.21 % 2.14 %
Cosmetics & Beauty	4692 4918	3815 3916	793 937	87 107	81.31 % 79.63 %	16.90 % 19.05 %	1.85 % 2.18 %
Food & Drink	4953 4946	4021 3896	864 1000	85 107	81.18 % 78.77 %	17.44 % 20.22 %	1.72 % 2.16 %
Home & Garden	4815 5130	3928 4022	835 1037	90 111	81.58 % 78.40 %	17.34 % 20.21 %	1.87 % 2.16 %
Finance	5041 4974	4219 4052	747 862	94 106	83.69 % 81.46 %	14.82 % 17.33 %	1.86 % 2.13 %
Health	5068 5111	4203 4147	782 884	98 120	82.93 % 81.14 %	15.43 % 17.30 %	1.93 % 2.35 %
Pets	5113 4854	4146 3792	895 979	99 101	81.09 % 78.12 %	17.50 % 20.17 %	1.94 % 2.08 %
Sport & Fitness	4822 5130	3945 4034	805 1027	95 114	81.81 % 78.64 %	16.69 % 20.02 %	1.97 % 2.22 %
Job & Career	4766 5083	3798 3906	893 1109	95 113	79.69 % 76.84 %	18.74 % 21.82 %	1.99 % 2.22 %
Dating	4702 5012	3683 3839	957 1113	84 98	78.33 % 76.60 %	20.35 % 22.21 %	1.79 % 1.96 %
Other	4943 4886	4075 3916	795 902	99 111	82.44 % 80.15 %	16.08 % 18.46 %	2.00 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4718	3701 3613	939 1060	83 103	78.54 % 76.58 %	19.93 % 22.47 %	1.76 % 2.18 %
Outlook Mail	4525 4782	3657 3723	796 1000	84 93	80.82 % 77.85 %	17.59 % 20.91 %	1.86 % 1.94 %
Yahoo Mail	4702 4745	3819 3724	809 972	97 102	81.22 % 78.48 %	17.21 % 20.48 %	2.06 % 2.15 %
AOL Mail	4630 4674	3786 3671	791 928	88 105	81.77 % 78.54 %	17.08 % 19.85 %	1.90 % 2.25 %
Mail.com	4684 4983	3843 3975	777 928	86 114	82.05 % 79.77 %	16.59 % 18.62 %	1.84 % 2.29 %
Yandex Mail	4594 4814	3715 3774	815 993	86 107	80.87 % 78.40 %	17.74 % 20.63 %	1.87 % 2.22 %
GMX Mail	4597 4634	3688 3587	835 975	91 103	80.23 % 77.41 %	18.16 % 21.04 %	1.98 % 2.22 %
Zoho Mail	4666 4705	3835 3768	772 870	88 101	82.19 % 80.09 %	16.55 % 18.49 %	1.89 % 2.15 %
ProtonMail	4960 4758	4119 3827	774 870	100 111	83.04 % 80.43 %	15.60 % 18.28 %	2.02 % 2.33 %
Custom Mail	4731 4799	3923 3887	732 845	98 100	82.92 % 81.00 %	15.47 % 17.61 %	2.07 % 2.08 %
iCloud Mail	4514 5008	3590 3825	851 1104	88 110	79.53 % 76.38 %	18.85 % 22.04 %	1.95 % 2.20 %
Tuta	4689 4715	3889 3786	736 870	78 96	82.94 % 80.30 %	15.70 % 18.45 %	1.66 % 2.04 %
Juno.com	4686 4721	3885 3792	732 875	97 101	82.91 % 80.32 %	15.62 % 18.53 %	2.07 % 2.14 %
Mailfence	3130 3012	2510 2412	558 540	62 60	80.19 % 80.08 %	17.83 % 17.93 %	1.98 % 1.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.