CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.627 65.820	50.702 51.806	13.404 12.761	1.521 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.26 % 78.71 %	20.42 % 19.39 %	2.32 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5172	3958 4073	1129 1008	114 91	76.10 % 78.75 %	21.71 % 19.49 %	2.19 % 1.76 %
Elektronics	5061 5042	3937 4032	1009 909	115 101	77.79 % 79.97 %	19.94 % 18.03 %	2.27 % 2.00 %
Entertainment	5098 4959	3903 3875	1061 985	134 99	76.56 % 78.14 %	20.81 % 19.86 %	2.63 % 2.00 %
Cosmetics & Beauty	4857 5154	3764 4072	977 991	116 91	77.50 % 79.01 %	20.12 % 19.23 %	2.39 % 1.77 %
Food & Drink	4994 5019	3859 3939	1022 984	113 96	77.27 % 78.48 %	20.46 % 19.61 %	2.26 % 1.91 %
Home & Garden	4924 5010	3798 3906	1008 1009	118 95	77.13 % 77.96 %	20.47 % 20.14 %	2.40 % 1.90 %
Finance	4986 4754	4016 3909	857 757	113 88	80.55 % 82.23 %	17.19 % 15.92 %	2.27 % 1.85 %
Health	5418 5205	4340 4277	963 826	115 102	80.10 % 82.17 %	17.77 % 15.87 %	2.12 % 1.96 %
Pets	5251 4950	4033 3849	1100 1010	118 91	76.80 % 77.76 %	20.95 % 20.40 %	2.25 % 1.84 %
Sport & Fitness	4817 5244	3752 4105	958 1039	107 100	77.89 % 78.28 %	19.89 % 19.81 %	2.22 % 1.91 %
Job & Career	4910 5199	3674 3930	1121 1162	115 107	74.83 % 75.59 %	22.83 % 22.35 %	2.34 % 2.06 %
Dating	5001 5190	3659 3893	1232 1200	110 97	73.17 % 75.01 %	24.64 % 23.12 %	2.20 % 1.87 %
Other	5109 4922	4009 3946	967 881	133 95	78.47 % 80.17 %	18.93 % 17.90 %	2.60 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4591	3428 3447	1144 1050	103 94	73.33 % 75.08 %	24.47 % 22.87 %	2.20 % 2.05 %
Outlook Mail	4532 4712	3427 3633	1003 995	102 84	75.62 % 77.10 %	22.13 % 21.12 %	2.25 % 1.78 %
Yahoo Mail	4769 4814	3653 3762	994 962	122 90	76.60 % 78.15 %	20.84 % 19.98 %	2.56 % 1.87 %
AOL Mail	4688 4686	3610 3668	969 930	109 88	77.01 % 78.28 %	20.67 % 19.85 %	2.33 % 1.88 %
Mail.com	4723 4793	3704 3796	910 897	109 100	78.42 % 79.20 %	19.27 % 18.71 %	2.31 % 2.09 %
Yandex Mail	4666 4669	3558 3624	1002 960	106 85	76.25 % 77.62 %	21.47 % 20.56 %	2.27 % 1.82 %
GMX Mail	4739 4666	3574 3601	1046 986	119 79	75.42 % 77.18 %	22.07 % 21.13 %	2.51 % 1.69 %
Zoho Mail	4721 4712	3688 3766	931 854	102 92	78.12 % 79.92 %	19.72 % 18.12 %	2.16 % 1.95 %
ProtonMail	4850 4649	3847 3743	893 816	110 90	79.32 % 80.51 %	18.41 % 17.55 %	2.27 % 1.94 %
Custom Mail	4761 4944	3786 4057	860 793	115 94	79.52 % 82.06 %	18.06 % 16.04 %	2.42 % 1.90 %
iCloud Mail	4565 4660	3353 3484	1101 1085	111 91	73.45 % 74.76 %	24.12 % 23.28 %	2.43 % 1.95 %
Tuta	4644 4650	3699 3766	850 798	95 86	79.65 % 80.99 %	18.30 % 17.16 %	2.05 % 1.85 %
Juno.com	4715 4538	3732 3654	871 798	112 86	79.15 % 80.52 %	18.47 % 17.58 %	2.38 % 1.90 %
Mailfence	4579 4736	3643 3805	830 837	106 94	79.56 % 80.34 %	18.13 % 17.67 %	2.31 % 1.98 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.