CleverReach and Brevo Email Deliverability Comparison

CleverReach

Brevo

In this comparison, the deliverability of CleverReach and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 76.599	59.179 59.740	15.819 15.263	1.854 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 77.99 %	20.58 % 19.93 %	2.41 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 6220	4548 4836	1290 1257	139 127	76.09 % 77.75 %	21.58 % 20.21 %	2.33 % 2.04 %
Elektronics	6026 5786	4693 4580	1191 1078	142 128	77.88 % 79.16 %	19.76 % 18.63 %	2.36 % 2.21 %
Entertainment	6159 5998	4687 4669	1314 1193	158 136	76.10 % 77.84 %	21.33 % 19.89 %	2.57 % 2.27 %
Cosmetics & Beauty	5643 5849	4372 4575	1135 1165	136 109	77.48 % 78.22 %	20.11 % 19.92 %	2.41 % 1.86 %
Food & Drink	5876 5894	4530 4598	1208 1176	138 120	77.09 % 78.01 %	20.56 % 19.95 %	2.35 % 2.04 %
Home & Garden	5944 5783	4555 4504	1235 1157	154 122	76.63 % 77.88 %	20.78 % 20.01 %	2.59 % 2.11 %
Finance	5740 5673	4602 4617	997 946	141 110	80.17 % 81.39 %	17.37 % 16.68 %	2.46 % 1.94 %
Health	6250 6113	5029 4994	1080 987	141 132	80.46 % 81.69 %	17.28 % 16.15 %	2.26 % 2.16 %
Pets	6132 5881	4688 4526	1299 1233	145 122	76.45 % 76.96 %	21.18 % 20.97 %	2.36 % 2.07 %
Sport & Fitness	5711 5830	4400 4503	1183 1204	128 123	77.04 % 77.24 %	20.71 % 20.65 %	2.24 % 2.11 %
Job & Career	5882 5877	4398 4448	1341 1308	143 121	74.77 % 75.68 %	22.80 % 22.26 %	2.43 % 2.06 %
Dating	5821 5955	4230 4378	1453 1450	138 127	72.67 % 73.52 %	24.96 % 24.35 %	2.37 % 2.13 %
Other	5691 5740	4447 4512	1093 1109	151 119	78.14 % 78.61 %	19.21 % 19.32 %	2.65 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5291	3985 3956	1344 1218	123 117	73.09 % 74.77 %	24.65 % 23.02 %	2.26 % 2.21 %
Outlook Mail	5316 5479	3991 4183	1198 1191	127 105	75.08 % 76.35 %	22.54 % 21.74 %	2.39 % 1.92 %
Yahoo Mail	5645 5528	4307 4284	1195 1133	143 111	76.30 % 77.50 %	21.17 % 20.50 %	2.53 % 2.01 %
AOL Mail	5494 5615	4196 4344	1154 1154	144 117	76.37 % 77.36 %	21.00 % 20.55 %	2.62 % 2.08 %
Mail.com	5341 5527	4173 4348	1041 1054	127 125	78.13 % 78.67 %	19.49 % 19.07 %	2.38 % 2.26 %
Yandex Mail	5456 5285	4153 4064	1174 1114	129 107	76.12 % 76.90 %	21.52 % 21.08 %	2.36 % 2.02 %
GMX Mail	5392 5521	4058 4231	1201 1179	133 111	75.26 % 76.63 %	22.27 % 21.35 %	2.47 % 2.01 %
Zoho Mail	5616 5514	4374 4347	1113 1045	129 122	77.88 % 78.84 %	19.82 % 18.95 %	2.30 % 2.21 %
ProtonMail	5686 5370	4502 4296	1051 967	133 107	79.18 % 80.00 %	18.48 % 18.01 %	2.34 % 1.99 %
Custom Mail	5533 5515	4414 4490	978 908	141 117	79.78 % 81.41 %	17.68 % 16.46 %	2.55 % 2.12 %
iCloud Mail	5394 5429	3936 4041	1326 1273	132 115	72.97 % 74.43 %	24.58 % 23.45 %	2.45 % 2.12 %
Tuta	5551 5533	4406 4442	1015 987	130 104	79.37 % 80.28 %	18.28 % 17.84 %	2.34 % 1.88 %
Juno.com	5613 5298	4419 4196	1058 992	136 110	78.73 % 79.20 %	18.85 % 18.72 %	2.42 % 2.08 %
Mailfence	5363 5694	4265 4518	971 1048	127 128	79.53 % 79.35 %	18.11 % 18.41 %	2.37 % 2.25 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.