Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.486	59.540 58.703	15.518 15.919	1.636 1.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.75 %	20.23 % 20.81 %	2.13 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5825	4749 4433	1272 1256	125 136	77.27 % 76.10 %	20.70 % 21.56 %	2.03 % 2.33 %
Elektronics	5976 5973	4658 4611	1182 1219	136 143	77.95 % 77.20 %	19.78 % 20.41 %	2.28 % 2.39 %
Entertainment	6047 6226	4656 4753	1257 1325	134 148	77.00 % 76.34 %	20.79 % 21.28 %	2.22 % 2.38 %
Cosmetics & Beauty	5761 5761	4509 4475	1131 1145	121 141	78.27 % 77.68 %	19.63 % 19.88 %	2.10 % 2.45 %
Food & Drink	5989 5878	4644 4491	1224 1241	121 146	77.54 % 76.40 %	20.44 % 21.11 %	2.02 % 2.48 %
Home & Garden	5719 5857	4435 4480	1162 1229	122 148	77.55 % 76.49 %	20.32 % 20.98 %	2.13 % 2.53 %
Finance	5914 5735	4794 4573	997 1027	123 135	81.06 % 79.74 %	16.86 % 17.91 %	2.08 % 2.35 %
Health	5996 5960	4889 4793	978 1023	129 144	81.54 % 80.42 %	16.31 % 17.16 %	2.15 % 2.42 %
Pets	5838 5939	4493 4524	1221 1270	124 145	76.96 % 76.17 %	20.91 % 21.38 %	2.12 % 2.44 %
Sport & Fitness	5824 5795	4484 4424	1212 1239	128 132	76.99 % 76.34 %	20.81 % 21.38 %	2.20 % 2.28 %
Job & Career	5877 5861	4436 4356	1321 1361	120 144	75.48 % 74.32 %	22.48 % 23.22 %	2.04 % 2.46 %
Dating	5956 5877	4368 4277	1455 1453	133 147	73.34 % 72.78 %	24.43 % 24.72 %	2.23 % 2.50 %
Other	5651 5799	4425 4513	1106 1131	120 155	78.30 % 77.82 %	19.57 % 19.50 %	2.12 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5422	3939 3984	1226 1309	111 129	74.66 % 73.48 %	23.24 % 24.14 %	2.10 % 2.38 %
Outlook Mail	5355 5338	4086 4002	1164 1209	105 127	76.30 % 74.97 %	21.74 % 22.65 %	1.96 % 2.38 %
Yahoo Mail	5484 5449	4234 4124	1138 1187	112 138	77.21 % 75.68 %	20.75 % 21.78 %	2.04 % 2.53 %
AOL Mail	5734 5423	4401 4092	1205 1200	128 131	76.75 % 75.46 %	21.01 % 22.13 %	2.23 % 2.42 %
Mail.com	5428 5344	4257 4195	1048 1033	123 116	78.43 % 78.50 %	19.31 % 19.33 %	2.27 % 2.17 %
Yandex Mail	5461 5408	4172 4107	1166 1173	123 128	76.40 % 75.94 %	21.35 % 21.69 %	2.25 % 2.37 %
GMX Mail	5409 5409	4122 4085	1174 1180	113 144	76.21 % 75.52 %	21.70 % 21.82 %	2.09 % 2.66 %
Zoho Mail	5565 5500	4372 4275	1072 1089	121 136	78.56 % 77.73 %	19.26 % 19.80 %	2.17 % 2.47 %
ProtonMail	5375 5597	4274 4414	995 1047	106 136	79.52 % 78.86 %	18.51 % 18.71 %	1.97 % 2.43 %
Custom Mail	5542 5513	4483 4377	941 991	118 145	80.89 % 79.39 %	16.98 % 17.98 %	2.13 % 2.63 %
iCloud Mail	5575 5450	4113 4001	1342 1326	120 123	73.78 % 73.41 %	24.07 % 24.33 %	2.15 % 2.26 %
Tuta	5508 5542	4389 4341	1007 1049	112 152	79.68 % 78.33 %	18.28 % 18.93 %	2.03 % 2.74 %
Juno.com	5258 5608	4189 4370	954 1104	115 134	79.67 % 77.92 %	18.14 % 19.69 %	2.19 % 2.39 %
Mailfence	5724 5483	4509 4336	1086 1022	129 125	78.77 % 79.08 %	18.97 % 18.64 %	2.25 % 2.28 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.