Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.821	59.594 59.232	15.255 15.812	1.598 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.10 %	19.96 % 20.58 %	2.09 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5920	4799 4525	1245 1261	121 134	77.84 % 76.44 %	20.19 % 21.30 %	1.96 % 2.26 %
Elektronics	5801 5997	4574 4673	1101 1193	126 131	78.85 % 77.92 %	18.98 % 19.89 %	2.17 % 2.18 %
Entertainment	5935 6136	4609 4689	1192 1302	134 145	77.66 % 76.42 %	20.08 % 21.22 %	2.26 % 2.36 %
Cosmetics & Beauty	5909 5713	4630 4452	1161 1134	118 127	78.36 % 77.93 %	19.65 % 19.85 %	2.00 % 2.22 %
Food & Drink	5925 5963	4616 4595	1193 1228	116 140	77.91 % 77.06 %	20.14 % 20.59 %	1.96 % 2.35 %
Home & Garden	5736 5883	4462 4508	1152 1231	122 144	77.79 % 76.63 %	20.08 % 20.92 %	2.13 % 2.45 %
Finance	5654 5751	4601 4619	940 992	113 140	81.38 % 80.32 %	16.63 % 17.25 %	2.00 % 2.43 %
Health	6047 6122	4937 4942	979 1050	131 130	81.64 % 80.73 %	16.19 % 17.15 %	2.17 % 2.12 %
Pets	5834 5982	4482 4574	1227 1273	125 135	76.83 % 76.46 %	21.03 % 21.28 %	2.14 % 2.26 %
Sport & Fitness	5875 5763	4543 4431	1212 1206	120 126	77.33 % 76.89 %	20.63 % 20.93 %	2.04 % 2.19 %
Job & Career	5936 5864	4491 4388	1322 1337	123 139	75.66 % 74.83 %	22.27 % 22.80 %	2.07 % 2.37 %
Dating	5913 5930	4362 4305	1420 1488	131 137	73.77 % 72.60 %	24.01 % 25.09 %	2.22 % 2.31 %
Other	5717 5797	4488 4531	1111 1117	118 149	78.50 % 78.16 %	19.43 % 19.27 %	2.06 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5364	3872 3954	1195 1289	113 121	74.75 % 73.71 %	23.07 % 24.03 %	2.18 % 2.26 %
Outlook Mail	5386 5356	4124 4034	1162 1198	100 124	76.57 % 75.32 %	21.57 % 22.37 %	1.86 % 2.32 %
Yahoo Mail	5563 5589	4313 4264	1138 1192	112 133	77.53 % 76.29 %	20.46 % 21.33 %	2.01 % 2.38 %
AOL Mail	5600 5522	4324 4189	1161 1196	115 137	77.21 % 75.86 %	20.73 % 21.66 %	2.05 % 2.48 %
Mail.com	5495 5344	4306 4192	1068 1031	121 121	78.36 % 78.44 %	19.44 % 19.29 %	2.20 % 2.26 %
Yandex Mail	5331 5575	4106 4250	1113 1201	112 124	77.02 % 76.23 %	20.88 % 21.54 %	2.10 % 2.22 %
GMX Mail	5458 5444	4182 4111	1165 1203	111 130	76.62 % 75.51 %	21.34 % 22.10 %	2.03 % 2.39 %
Zoho Mail	5570 5518	4387 4292	1064 1102	119 124	78.76 % 77.78 %	19.10 % 19.97 %	2.14 % 2.25 %
ProtonMail	5380 5687	4308 4495	970 1066	102 126	80.07 % 79.04 %	18.03 % 18.74 %	1.90 % 2.22 %
Custom Mail	5522 5525	4487 4420	917 970	118 135	81.26 % 80.00 %	16.61 % 17.56 %	2.14 % 2.44 %
iCloud Mail	5350 5436	3971 3994	1265 1319	114 123	74.22 % 73.47 %	23.64 % 24.26 %	2.13 % 2.26 %
Tuta	5490 5501	4399 4372	980 996	111 133	80.13 % 79.48 %	17.85 % 18.11 %	2.02 % 2.42 %
Juno.com	5294 5598	4205 4396	971 1073	118 129	79.43 % 78.53 %	18.34 % 19.17 %	2.23 % 2.30 %
Mailfence	5828 5362	4610 4269	1086 976	132 117	79.10 % 79.62 %	18.63 % 18.20 %	2.26 % 2.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.