Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.820	51.364 51.960	12.830 10.917	1.406 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 81.42 %	19.72 % 17.11 %	2.16 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 5015	3866 4059	991 894	100 89	78.61 % 80.94 %	20.15 % 17.83 %	2.03 % 1.77 %
Elektronics	5108 4903	4072 4027	959 802	111 101	79.72 % 82.13 %	18.77 % 16.36 %	2.17 % 2.06 %
Entertainment	4998 4987	3906 4041	1030 855	107 110	78.15 % 81.03 %	20.61 % 17.14 %	2.14 % 2.21 %
Cosmetics & Beauty	4918 4692	3916 3815	937 793	107 87	79.63 % 81.31 %	19.05 % 16.90 %	2.18 % 1.85 %
Food & Drink	4946 4953	3896 4021	1000 864	107 85	78.77 % 81.18 %	20.22 % 17.44 %	2.16 % 1.72 %
Home & Garden	5130 4815	4022 3928	1037 835	111 90	78.40 % 81.58 %	20.21 % 17.34 %	2.16 % 1.87 %
Finance	4974 5041	4052 4219	862 747	106 94	81.46 % 83.69 %	17.33 % 14.82 %	2.13 % 1.86 %
Health	5111 5068	4147 4203	884 782	120 98	81.14 % 82.93 %	17.30 % 15.43 %	2.35 % 1.93 %
Pets	4854 5113	3792 4146	979 895	101 99	78.12 % 81.09 %	20.17 % 17.50 %	2.08 % 1.94 %
Sport & Fitness	5130 4822	4034 3945	1027 805	114 95	78.64 % 81.81 %	20.02 % 16.69 %	2.22 % 1.97 %
Job & Career	5083 4766	3906 3798	1109 893	113 95	76.84 % 79.69 %	21.82 % 18.74 %	2.22 % 1.99 %
Dating	5012 4702	3839 3683	1113 957	98 84	76.60 % 78.33 %	22.21 % 20.35 %	1.96 % 1.79 %
Other	4886 4943	3916 4075	902 795	111 99	80.15 % 82.44 %	18.46 % 16.08 %	2.27 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4712	3613 3701	1060 939	103 83	76.58 % 78.54 %	22.47 % 19.93 %	2.18 % 1.76 %
Outlook Mail	4782 4525	3723 3657	1000 796	93 84	77.85 % 80.82 %	20.91 % 17.59 %	1.94 % 1.86 %
Yahoo Mail	4745 4702	3724 3819	972 809	102 97	78.48 % 81.22 %	20.48 % 17.21 %	2.15 % 2.06 %
AOL Mail	4674 4630	3671 3786	928 791	105 88	78.54 % 81.77 %	19.85 % 17.08 %	2.25 % 1.90 %
Mail.com	4983 4684	3975 3843	928 777	114 86	79.77 % 82.05 %	18.62 % 16.59 %	2.29 % 1.84 %
Yandex Mail	4814 4594	3774 3715	993 815	107 86	78.40 % 80.87 %	20.63 % 17.74 %	2.22 % 1.87 %
GMX Mail	4634 4597	3587 3688	975 835	103 91	77.41 % 80.23 %	21.04 % 18.16 %	2.22 % 1.98 %
Zoho Mail	4705 4666	3768 3835	870 772	101 88	80.09 % 82.19 %	18.49 % 16.55 %	2.15 % 1.89 %
ProtonMail	4758 4960	3827 4119	870 774	111 100	80.43 % 83.04 %	18.28 % 15.60 %	2.33 % 2.02 %
Custom Mail	4799 4731	3887 3923	845 732	100 98	81.00 % 82.92 %	17.61 % 15.47 %	2.08 % 2.07 %
iCloud Mail	5008 4514	3825 3590	1104 851	110 88	76.38 % 79.53 %	22.04 % 18.85 %	2.20 % 1.95 %
Tuta	4715 4689	3786 3889	870 736	96 78	80.30 % 82.94 %	18.45 % 15.70 %	2.04 % 1.66 %
Juno.com	4721 4686	3792 3885	875 732	101 97	80.32 % 82.91 %	18.53 % 15.62 %	2.14 % 2.07 %
Mailfence	3012 3130	2412 2510	540 558	60 62	80.08 % 80.19 %	17.93 % 17.83 %	1.99 % 1.98 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.