Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.591	51.817 51.083	12.742 13.168	1.214 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.88 %	19.37 % 20.08 %	1.85 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5176	4004 3986	1005 1089	89 101	78.54 % 77.01 %	19.71 % 21.04 %	1.75 % 1.95 %
Elektronics	5027 5079	4033 3994	900 978	94 107	80.23 % 78.64 %	17.90 % 19.26 %	1.87 % 2.11 %
Entertainment	4956 5099	3874 3952	990 1029	92 118	78.17 % 77.51 %	19.98 % 20.18 %	1.86 % 2.31 %
Cosmetics & Beauty	5185 4855	4113 3794	981 964	91 97	79.32 % 78.15 %	18.92 % 19.86 %	1.76 % 2.00 %
Food & Drink	4881 5054	3831 3934	960 1026	90 94	78.49 % 77.84 %	19.67 % 20.30 %	1.84 % 1.86 %
Home & Garden	5066 4930	3952 3827	1017 997	97 106	78.01 % 77.63 %	20.08 % 20.22 %	1.91 % 2.15 %
Finance	4793 5052	3944 4098	765 850	84 104	82.29 % 81.12 %	15.96 % 16.83 %	1.75 % 2.06 %
Health	5258 5385	4319 4332	834 949	105 104	82.14 % 80.45 %	15.86 % 17.62 %	2.00 % 1.93 %
Pets	4920 5176	3831 4012	1000 1063	89 101	77.87 % 77.51 %	20.33 % 20.54 %	1.81 % 1.95 %
Sport & Fitness	5293 4783	4141 3736	1054 950	98 97	78.24 % 78.11 %	19.91 % 19.86 %	1.85 % 2.03 %
Job & Career	5193 4963	3925 3751	1164 1108	104 104	75.58 % 75.58 %	22.41 % 22.33 %	2.00 % 2.10 %
Dating	5104 4853	3831 3566	1185 1196	88 91	75.06 % 73.48 %	23.22 % 24.64 %	1.72 % 1.88 %
Other	4999 5186	4019 4101	887 969	93 116	80.40 % 79.08 %	17.74 % 18.68 %	1.86 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4758	3486 3508	1073 1160	93 90	74.94 % 73.73 %	23.07 % 24.38 %	2.00 % 1.89 %
Outlook Mail	4710 4440	3630 3390	997 960	83 90	77.07 % 76.35 %	21.17 % 21.62 %	1.76 % 2.03 %
Yahoo Mail	4766 4735	3727 3664	951 966	88 105	78.20 % 77.38 %	19.95 % 20.40 %	1.85 % 2.22 %
AOL Mail	4563 4668	3577 3624	905 949	81 95	78.39 % 77.63 %	19.83 % 20.33 %	1.78 % 2.04 %
Mail.com	4838 4759	3851 3743	893 918	94 98	79.60 % 78.65 %	18.46 % 19.29 %	1.94 % 2.06 %
Yandex Mail	4670 4645	3629 3561	956 993	85 91	77.71 % 76.66 %	20.47 % 21.38 %	1.82 % 1.96 %
GMX Mail	4708 4689	3635 3543	988 1039	85 107	77.21 % 75.56 %	20.99 % 22.16 %	1.81 % 2.28 %
Zoho Mail	4698 4660	3763 3669	850 905	85 86	80.10 % 78.73 %	18.09 % 19.42 %	1.81 % 1.85 %
ProtonMail	4601 4930	3722 3945	790 883	89 102	80.90 % 80.02 %	17.17 % 17.91 %	1.93 % 2.07 %
Custom Mail	4813 4755	3948 3824	774 829	91 102	82.03 % 80.42 %	16.08 % 17.43 %	1.89 % 2.15 %
iCloud Mail	4752 4483	3560 3326	1104 1059	88 98	74.92 % 74.19 %	23.23 % 23.62 %	1.85 % 2.19 %
Tuta	4731 4691	3821 3781	825 828	85 82	80.77 % 80.60 %	17.44 % 17.65 %	1.80 % 1.75 %
Juno.com	4601 4708	3701 3758	818 850	82 100	80.44 % 79.82 %	17.78 % 18.05 %	1.78 % 2.12 %
Mailfence	4670 4670	3767 3747	818 829	85 94	80.66 % 80.24 %	17.52 % 17.75 %	1.82 % 2.01 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.