Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.852	59.740 59.179	15.263 15.819	1.596 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.00 %	19.93 % 20.58 %	2.08 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5977	4836 4548	1257 1290	127 139	77.75 % 76.09 %	20.21 % 21.58 %	2.04 % 2.33 %
Elektronics	5786 6026	4580 4693	1078 1191	128 142	79.16 % 77.88 %	18.63 % 19.76 %	2.21 % 2.36 %
Entertainment	5998 6159	4669 4687	1193 1314	136 158	77.84 % 76.10 %	19.89 % 21.33 %	2.27 % 2.57 %
Cosmetics & Beauty	5849 5643	4575 4372	1165 1135	109 136	78.22 % 77.48 %	19.92 % 20.11 %	1.86 % 2.41 %
Food & Drink	5894 5876	4598 4530	1176 1208	120 138	78.01 % 77.09 %	19.95 % 20.56 %	2.04 % 2.35 %
Home & Garden	5783 5944	4504 4555	1157 1235	122 154	77.88 % 76.63 %	20.01 % 20.78 %	2.11 % 2.59 %
Finance	5673 5740	4617 4602	946 997	110 141	81.39 % 80.17 %	16.68 % 17.37 %	1.94 % 2.46 %
Health	6113 6250	4994 5029	987 1080	132 141	81.69 % 80.46 %	16.15 % 17.28 %	2.16 % 2.26 %
Pets	5881 6132	4526 4688	1233 1299	122 145	76.96 % 76.45 %	20.97 % 21.18 %	2.07 % 2.36 %
Sport & Fitness	5830 5711	4503 4400	1204 1183	123 128	77.24 % 77.04 %	20.65 % 20.71 %	2.11 % 2.24 %
Job & Career	5877 5882	4448 4398	1308 1341	121 143	75.68 % 74.77 %	22.26 % 22.80 %	2.06 % 2.43 %
Dating	5955 5821	4378 4230	1450 1453	127 138	73.52 % 72.67 %	24.35 % 24.96 %	2.13 % 2.37 %
Other	5740 5691	4512 4447	1109 1093	119 151	78.61 % 78.14 %	19.32 % 19.21 %	2.07 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5452	3956 3985	1218 1344	117 123	74.77 % 73.09 %	23.02 % 24.65 %	2.21 % 2.26 %
Outlook Mail	5479 5316	4183 3991	1191 1198	105 127	76.35 % 75.08 %	21.74 % 22.54 %	1.92 % 2.39 %
Yahoo Mail	5528 5645	4284 4307	1133 1195	111 143	77.50 % 76.30 %	20.50 % 21.17 %	2.01 % 2.53 %
AOL Mail	5615 5494	4344 4196	1154 1154	117 144	77.36 % 76.37 %	20.55 % 21.00 %	2.08 % 2.62 %
Mail.com	5527 5341	4348 4173	1054 1041	125 127	78.67 % 78.13 %	19.07 % 19.49 %	2.26 % 2.38 %
Yandex Mail	5285 5456	4064 4153	1114 1174	107 129	76.90 % 76.12 %	21.08 % 21.52 %	2.02 % 2.36 %
GMX Mail	5521 5392	4231 4058	1179 1201	111 133	76.63 % 75.26 %	21.35 % 22.27 %	2.01 % 2.47 %
Zoho Mail	5514 5616	4347 4374	1045 1113	122 129	78.84 % 77.88 %	18.95 % 19.82 %	2.21 % 2.30 %
ProtonMail	5370 5686	4296 4502	967 1051	107 133	80.00 % 79.18 %	18.01 % 18.48 %	1.99 % 2.34 %
Custom Mail	5515 5533	4490 4414	908 978	117 141	81.41 % 79.78 %	16.46 % 17.68 %	2.12 % 2.55 %
iCloud Mail	5429 5394	4041 3936	1273 1326	115 132	74.43 % 72.97 %	23.45 % 24.58 %	2.12 % 2.45 %
Tuta	5533 5551	4442 4406	987 1015	104 130	80.28 % 79.37 %	17.84 % 18.28 %	1.88 % 2.34 %
Juno.com	5298 5613	4196 4419	992 1058	110 136	79.20 % 78.73 %	18.72 % 18.85 %	2.08 % 2.42 %
Mailfence	5694 5363	4518 4265	1048 971	128 127	79.35 % 79.53 %	18.41 % 18.11 %	2.25 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.