Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.707	59.424 58.850	15.476 15.975	1.640 1.882

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.72 %	20.22 % 20.83 %	2.14 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5801	4747 4410	1274 1255	127 136	77.21 % 76.02 %	20.72 % 21.63 %	2.07 % 2.34 %
Elektronics	5858 6054	4578 4691	1146 1221	134 142	78.15 % 77.49 %	19.56 % 20.17 %	2.29 % 2.35 %
Entertainment	5986 6218	4636 4734	1215 1328	135 156	77.45 % 76.13 %	20.30 % 21.36 %	2.26 % 2.51 %
Cosmetics & Beauty	5862 5790	4573 4484	1169 1169	120 137	78.01 % 77.44 %	19.94 % 20.19 %	2.05 % 2.37 %
Food & Drink	5934 5796	4600 4430	1214 1226	120 140	77.52 % 76.43 %	20.46 % 21.15 %	2.02 % 2.42 %
Home & Garden	5711 5906	4435 4509	1152 1242	124 155	77.66 % 76.35 %	20.17 % 21.03 %	2.17 % 2.62 %
Finance	5782 5752	4684 4589	979 1017	119 146	81.01 % 79.78 %	16.93 % 17.68 %	2.06 % 2.54 %
Health	6007 6075	4890 4885	986 1050	131 140	81.41 % 80.41 %	16.41 % 17.28 %	2.18 % 2.30 %
Pets	5843 6097	4488 4647	1232 1303	123 147	76.81 % 76.22 %	21.09 % 21.37 %	2.11 % 2.41 %
Sport & Fitness	5987 5770	4615 4408	1242 1232	130 130	77.08 % 76.40 %	20.74 % 21.35 %	2.17 % 2.25 %
Job & Career	5881 5870	4431 4370	1328 1354	122 146	75.34 % 74.45 %	22.58 % 23.07 %	2.07 % 2.49 %
Dating	5925 5825	4352 4228	1437 1451	136 146	73.45 % 72.58 %	24.25 % 24.91 %	2.30 % 2.51 %
Other	5616 5753	4395 4465	1102 1127	119 161	78.26 % 77.61 %	19.62 % 19.59 %	2.12 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5373	3846 3941	1205 1304	114 128	74.46 % 73.35 %	23.33 % 24.27 %	2.21 % 2.38 %
Outlook Mail	5361 5349	4091 4007	1167 1213	103 129	76.31 % 74.91 %	21.77 % 22.68 %	1.92 % 2.41 %
Yahoo Mail	5541 5525	4276 4174	1148 1210	117 141	77.17 % 75.55 %	20.72 % 21.90 %	2.11 % 2.55 %
AOL Mail	5670 5496	4351 4148	1197 1213	122 135	76.74 % 75.47 %	21.11 % 22.07 %	2.15 % 2.46 %
Mail.com	5500 5307	4301 4155	1075 1030	124 122	78.20 % 78.29 %	19.55 % 19.41 %	2.25 % 2.30 %
Yandex Mail	5488 5519	4197 4184	1170 1204	121 131	76.48 % 75.81 %	21.32 % 21.82 %	2.20 % 2.37 %
GMX Mail	5359 5402	4084 4062	1160 1201	115 139	76.21 % 75.19 %	21.65 % 22.23 %	2.15 % 2.57 %
Zoho Mail	5524 5529	4339 4287	1065 1108	120 134	78.55 % 77.54 %	19.28 % 20.04 %	2.17 % 2.42 %
ProtonMail	5358 5683	4262 4479	990 1063	106 141	79.54 % 78.81 %	18.48 % 18.70 %	1.98 % 2.48 %
Custom Mail	5549 5482	4487 4361	944 977	118 144	80.86 % 79.55 %	17.01 % 17.82 %	2.13 % 2.63 %
iCloud Mail	5464 5414	4030 3975	1315 1314	119 125	73.76 % 73.42 %	24.07 % 24.27 %	2.18 % 2.31 %
Tuta	5503 5609	4397 4433	994 1027	112 149	79.90 % 79.03 %	18.06 % 18.31 %	2.04 % 2.66 %
Juno.com	5312 5619	4227 4386	966 1098	119 135	79.57 % 78.06 %	18.19 % 19.54 %	2.24 % 2.40 %
Mailfence	5746 5400	4536 4258	1080 1013	130 129	78.94 % 78.85 %	18.80 % 18.76 %	2.26 % 2.39 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.