Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.680	51.947 50.687	12.612 13.479	1.214 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.17 %	19.18 % 20.52 %	1.85 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5183	4188 3952	1031 1119	91 112	78.87 % 76.25 %	19.42 % 21.59 %	1.71 % 2.16 %
Elektronics	4997 5150	4000 4015	894 1020	103 115	80.05 % 77.96 %	17.89 % 19.81 %	2.06 % 2.23 %
Entertainment	5126 5206	4035 3977	985 1101	106 128	78.72 % 76.39 %	19.22 % 21.15 %	2.07 % 2.46 %
Cosmetics & Beauty	5059 4841	4004 3753	971 975	84 113	79.15 % 77.53 %	19.19 % 20.14 %	1.66 % 2.33 %
Food & Drink	5005 4975	3959 3850	954 1014	92 111	79.10 % 77.39 %	19.06 % 20.38 %	1.84 % 2.23 %
Home & Garden	4981 5121	3924 3940	965 1054	92 127	78.78 % 76.94 %	19.37 % 20.58 %	1.85 % 2.48 %
Finance	4899 4854	4030 3894	788 842	81 118	82.26 % 80.22 %	16.08 % 17.35 %	1.65 % 2.43 %
Health	5262 5371	4349 4317	812 942	101 112	82.65 % 80.38 %	15.43 % 17.54 %	1.92 % 2.09 %
Pets	5104 5245	3974 4017	1034 1110	96 118	77.86 % 76.59 %	20.26 % 21.16 %	1.88 % 2.25 %
Sport & Fitness	5006 4913	3931 3806	984 1001	91 106	78.53 % 77.47 %	19.66 % 20.37 %	1.82 % 2.16 %
Job & Career	5023 4955	3848 3708	1083 1130	92 117	76.61 % 74.83 %	21.56 % 22.81 %	1.83 % 2.36 %
Dating	5092 5012	3802 3655	1196 1246	94 111	74.67 % 72.92 %	23.49 % 24.86 %	1.85 % 2.21 %
Other	4909 4854	3903 3803	915 925	91 126	79.51 % 78.35 %	18.64 % 19.06 %	1.85 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4697	3472 3439	1032 1157	94 101	75.51 % 73.22 %	22.44 % 24.63 %	2.04 % 2.15 %
Outlook Mail	4698 4568	3634 3440	982 1026	82 102	77.35 % 75.31 %	20.90 % 22.46 %	1.75 % 2.23 %
Yahoo Mail	4820 4830	3785 3690	946 1020	89 120	78.53 % 76.40 %	19.63 % 21.12 %	1.85 % 2.48 %
AOL Mail	4829 4697	3783 3592	957 988	89 117	78.34 % 76.47 %	19.82 % 21.03 %	1.84 % 2.49 %
Mail.com	4644 4524	3702 3538	849 880	93 106	79.72 % 78.21 %	18.28 % 19.45 %	2.00 % 2.34 %
Yandex Mail	4550 4712	3548 3607	923 998	79 107	77.98 % 76.55 %	20.29 % 21.18 %	1.74 % 2.27 %
GMX Mail	4763 4594	3695 3471	985 1014	83 109	77.58 % 75.56 %	20.68 % 22.07 %	1.74 % 2.37 %
Zoho Mail	4645 4828	3704 3766	854 959	87 103	79.74 % 78.00 %	18.39 % 19.86 %	1.87 % 2.13 %
ProtonMail	4659 4851	3761 3840	816 904	82 107	80.73 % 79.16 %	17.51 % 18.64 %	1.76 % 2.21 %
Custom Mail	4775 4690	3936 3747	749 828	90 115	82.43 % 79.89 %	15.69 % 17.65 %	1.88 % 2.45 %
iCloud Mail	4684 4638	3533 3383	1064 1146	87 109	75.43 % 72.94 %	22.72 % 24.71 %	1.86 % 2.35 %
Tuta	4752 4728	3864 3772	806 854	82 102	81.31 % 79.78 %	16.96 % 18.06 %	1.73 % 2.16 %
Juno.com	4549 4734	3657 3750	811 872	81 112	80.39 % 79.21 %	17.83 % 18.42 %	1.78 % 2.37 %
Mailfence	4807 4589	3873 3652	838 833	96 104	80.57 % 79.58 %	17.43 % 18.15 %	2.00 % 2.27 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.