Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.627	51.806 50.702	12.761 13.404	1.253 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.26 %	19.39 % 20.42 %	1.90 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5201	4073 3958	1008 1129	91 114	78.75 % 76.10 %	19.49 % 21.71 %	1.76 % 2.19 %
Elektronics	5042 5061	4032 3937	909 1009	101 115	79.97 % 77.79 %	18.03 % 19.94 %	2.00 % 2.27 %
Entertainment	4959 5098	3875 3903	985 1061	99 134	78.14 % 76.56 %	19.86 % 20.81 %	2.00 % 2.63 %
Cosmetics & Beauty	5154 4857	4072 3764	991 977	91 116	79.01 % 77.50 %	19.23 % 20.12 %	1.77 % 2.39 %
Food & Drink	5019 4994	3939 3859	984 1022	96 113	78.48 % 77.27 %	19.61 % 20.46 %	1.91 % 2.26 %
Home & Garden	5010 4924	3906 3798	1009 1008	95 118	77.96 % 77.13 %	20.14 % 20.47 %	1.90 % 2.40 %
Finance	4754 4986	3909 4016	757 857	88 113	82.23 % 80.55 %	15.92 % 17.19 %	1.85 % 2.27 %
Health	5205 5418	4277 4340	826 963	102 115	82.17 % 80.10 %	15.87 % 17.77 %	1.96 % 2.12 %
Pets	4950 5251	3849 4033	1010 1100	91 118	77.76 % 76.80 %	20.40 % 20.95 %	1.84 % 2.25 %
Sport & Fitness	5244 4817	4105 3752	1039 958	100 107	78.28 % 77.89 %	19.81 % 19.89 %	1.91 % 2.22 %
Job & Career	5199 4910	3930 3674	1162 1121	107 115	75.59 % 74.83 %	22.35 % 22.83 %	2.06 % 2.34 %
Dating	5190 5001	3893 3659	1200 1232	97 110	75.01 % 73.17 %	23.12 % 24.64 %	1.87 % 2.20 %
Other	4922 5109	3946 4009	881 967	95 133	80.17 % 78.47 %	17.90 % 18.93 %	1.93 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4675	3447 3428	1050 1144	94 103	75.08 % 73.33 %	22.87 % 24.47 %	2.05 % 2.20 %
Outlook Mail	4712 4532	3633 3427	995 1003	84 102	77.10 % 75.62 %	21.12 % 22.13 %	1.78 % 2.25 %
Yahoo Mail	4814 4769	3762 3653	962 994	90 122	78.15 % 76.60 %	19.98 % 20.84 %	1.87 % 2.56 %
AOL Mail	4686 4688	3668 3610	930 969	88 109	78.28 % 77.01 %	19.85 % 20.67 %	1.88 % 2.33 %
Mail.com	4793 4723	3796 3704	897 910	100 109	79.20 % 78.42 %	18.71 % 19.27 %	2.09 % 2.31 %
Yandex Mail	4669 4666	3624 3558	960 1002	85 106	77.62 % 76.25 %	20.56 % 21.47 %	1.82 % 2.27 %
GMX Mail	4666 4739	3601 3574	986 1046	79 119	77.18 % 75.42 %	21.13 % 22.07 %	1.69 % 2.51 %
Zoho Mail	4712 4721	3766 3688	854 931	92 102	79.92 % 78.12 %	18.12 % 19.72 %	1.95 % 2.16 %
ProtonMail	4649 4850	3743 3847	816 893	90 110	80.51 % 79.32 %	17.55 % 18.41 %	1.94 % 2.27 %
Custom Mail	4944 4761	4057 3786	793 860	94 115	82.06 % 79.52 %	16.04 % 18.06 %	1.90 % 2.42 %
iCloud Mail	4660 4565	3484 3353	1085 1101	91 111	74.76 % 73.45 %	23.28 % 24.12 %	1.95 % 2.43 %
Tuta	4650 4644	3766 3699	798 850	86 95	80.99 % 79.65 %	17.16 % 18.30 %	1.85 % 2.05 %
Juno.com	4538 4715	3654 3732	798 871	86 112	80.52 % 79.15 %	17.58 % 18.47 %	1.90 % 2.38 %
Mailfence	4736 4579	3805 3643	837 830	94 106	80.34 % 79.56 %	17.67 % 18.13 %	1.98 % 2.31 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.