Brevo and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 464.069	55.011 378.294	12.517 72.159	3.337 13.616

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 81.52 %	17.66 % 15.55 %	4.71 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35861	4372 30288	864 4649	229 924	80.00 % 84.46 %	15.81 % 12.96 %	4.19 % 2.58 %
Elektronics	5343 35543	4213 29206	892 5340	238 997	78.85 % 82.17 %	16.69 % 15.02 %	4.45 % 2.81 %
Entertainment	5344 35669	4148 28964	940 5601	256 1104	77.62 % 81.20 %	17.59 % 15.70 %	4.79 % 3.10 %
Cosmetics & Beauty	5466 35591	4238 28942	973 5604	255 1045	77.53 % 81.32 %	17.80 % 15.75 %	4.67 % 2.94 %
Food & Drink	5364 35451	4303 29943	841 4613	220 895	80.22 % 84.46 %	15.68 % 13.01 %	4.10 % 2.52 %
Home & Garden	5338 36302	4299 30694	827 4687	212 921	80.54 % 84.55 %	15.49 % 12.91 %	3.97 % 2.54 %
Finance	5542 35580	4143 27873	1090 6533	309 1174	74.76 % 78.34 %	19.67 % 18.36 %	5.58 % 3.30 %
Health	5510 35702	4229 28285	1031 6338	250 1079	76.75 % 79.23 %	18.71 % 17.75 %	4.54 % 3.02 %
Pets	5558 35232	4371 29417	936 4837	251 978	78.64 % 83.50 %	16.84 % 13.73 %	4.52 % 2.78 %
Sport & Fitness	5436 35937	4138 28892	1032 5945	266 1100	76.12 % 80.40 %	18.98 % 16.54 %	4.89 % 3.06 %
Job & Career	5604 35982	4223 28580	1100 6198	281 1204	75.36 % 79.43 %	19.63 % 17.23 %	5.01 % 3.35 %
Dating	5483 35653	4104 27478	1085 6953	294 1222	74.85 % 77.07 %	19.79 % 19.50 %	5.36 % 3.43 %
Other	5412 35566	4230 29732	906 4861	276 973	78.16 % 83.60 %	16.74 % 13.67 %	5.10 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 45032	3974 35118	1218 8483	323 1431	72.06 % 77.98 %	22.09 % 18.84 %	5.86 % 3.18 %
Outlook Mail	5484 44391	4130 35021	1053 7904	301 1466	75.31 % 78.89 %	19.20 % 17.81 %	5.49 % 3.30 %
Yahoo Mail	5308 44850	4038 36332	964 7133	306 1385	76.07 % 81.01 %	18.16 % 15.90 %	5.76 % 3.09 %
AOL Mail	5373 44273	4170 35916	966 7008	237 1349	77.61 % 81.12 %	17.98 % 15.83 %	4.41 % 3.05 %
Mail.com	5671 45218	4454 37172	978 6753	239 1293	78.54 % 82.21 %	17.25 % 14.93 %	4.21 % 2.86 %
Yandex Mail	5416 44931	4131 35830	1045 7634	240 1467	76.27 % 79.74 %	19.29 % 16.99 %	4.43 % 3.27 %
GMX Mail	5442 44714	4347 36814	874 6744	221 1156	79.88 % 82.33 %	16.06 % 15.08 %	4.06 % 2.59 %
Zoho Mail	5315 44505	4236 37045	861 6239	218 1221	79.70 % 83.24 %	16.20 % 14.02 %	4.10 % 2.74 %
ProtonMail	5360 44580	4324 37149	828 6266	208 1165	80.67 % 83.33 %	15.45 % 14.06 %	3.88 % 2.61 %
Custom Mail	5538 45125	4452 38081	855 5940	231 1104	80.39 % 84.39 %	15.44 % 13.16 %	4.17 % 2.45 %
iCloud Mail	5364 5615	3939 4444	1126 903	299 268	73.43 % 79.15 %	20.99 % 16.08 %	5.57 % 4.77 %
Tuta	5509 5382	4356 4627	893 596	260 159	79.07 % 85.97 %	16.21 % 11.07 %	4.72 % 2.95 %
Juno.com	5570 5453	4460 4745	856 556	254 152	80.07 % 87.02 %	15.37 % 10.20 %	4.56 % 2.79 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.