Brevo and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 455.233	48.115 370.776	10.986 71.133	2.917 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 81.45 %	17.71 % 15.63 %	4.70 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35176	3847 29685	764 4585	197 906	80.01 % 84.39 %	15.89 % 13.03 %	4.10 % 2.58 %
Elektronics	4675 34894	3687 28648	784 5270	204 976	78.87 % 82.10 %	16.77 % 15.10 %	4.36 % 2.80 %
Entertainment	4694 34991	3637 28389	828 5525	229 1077	77.48 % 81.13 %	17.64 % 15.79 %	4.88 % 3.08 %
Cosmetics & Beauty	4781 34926	3703 28381	855 5527	223 1018	77.45 % 81.26 %	17.88 % 15.82 %	4.66 % 2.91 %
Food & Drink	4717 34778	3777 29351	741 4547	199 880	80.07 % 84.40 %	15.71 % 13.07 %	4.22 % 2.53 %
Home & Garden	4649 35593	3756 30072	720 4620	173 901	80.79 % 84.49 %	15.49 % 12.98 %	3.72 % 2.53 %
Finance	4845 34912	3611 27328	956 6442	278 1142	74.53 % 78.28 %	19.73 % 18.45 %	5.74 % 3.27 %
Health	4808 35051	3679 27738	900 6252	229 1061	76.52 % 79.14 %	18.72 % 17.84 %	4.76 % 3.03 %
Pets	4847 34537	3807 28817	817 4762	223 958	78.54 % 83.44 %	16.86 % 13.79 %	4.60 % 2.77 %
Sport & Fitness	4748 35276	3612 28334	905 5861	231 1081	76.07 % 80.32 %	19.06 % 16.61 %	4.87 % 3.06 %
Job & Career	4903 35243	3700 27977	969 6094	234 1172	75.46 % 79.38 %	19.76 % 17.29 %	4.77 % 3.33 %
Dating	4790 34945	3591 26891	949 6854	250 1200	74.97 % 76.95 %	19.81 % 19.61 %	5.22 % 3.43 %
Other	4753 34911	3708 29165	798 4794	247 952	78.01 % 83.54 %	16.79 % 13.73 %	5.20 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44331	3450 34567	1058 8371	279 1393	72.07 % 77.97 %	22.10 % 18.88 %	5.83 % 3.14 %
Outlook Mail	4827 43694	3638 34441	928 7812	261 1441	75.37 % 78.82 %	19.23 % 17.88 %	5.41 % 3.30 %
Yahoo Mail	4650 44180	3535 35764	848 7052	267 1364	76.02 % 80.95 %	18.24 % 15.96 %	5.74 % 3.09 %
AOL Mail	4715 43618	3657 35357	853 6931	205 1330	77.56 % 81.06 %	18.09 % 15.89 %	4.35 % 3.05 %
Mail.com	4920 44516	3862 36571	851 6674	207 1271	78.50 % 82.15 %	17.30 % 14.99 %	4.21 % 2.86 %
Yandex Mail	4747 44251	3620 35271	918 7544	209 1436	76.26 % 79.71 %	19.34 % 17.05 %	4.40 % 3.25 %
GMX Mail	4709 44052	3759 36238	755 6680	195 1134	79.83 % 82.26 %	16.03 % 15.16 %	4.14 % 2.57 %
Zoho Mail	4688 43845	3734 36468	764 6172	190 1205	79.65 % 83.17 %	16.30 % 14.08 %	4.05 % 2.75 %
ProtonMail	4695 43897	3784 36553	729 6202	182 1142	80.60 % 83.27 %	15.53 % 14.13 %	3.88 % 2.60 %
Custom Mail	4865 44431	3905 37468	752 5875	208 1088	80.27 % 84.33 %	15.46 % 13.22 %	4.28 % 2.45 %
iCloud Mail	4723 4873	3462 3845	995 791	266 237	73.30 % 78.90 %	21.07 % 16.23 %	5.63 % 4.86 %
Tuta	4846 4768	3832 4089	787 534	227 145	79.08 % 85.76 %	16.24 % 11.20 %	4.68 % 3.04 %
Juno.com	4846 4777	3877 4144	748 495	221 138	80.00 % 86.75 %	15.44 % 10.36 %	4.56 % 2.89 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.