Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.607	51.606 51.485	12.735 11.987	1.306 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 79.69 %	19.48 % 18.55 %	2.00 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5149	3945 4064	994 995	93 98	78.68 % 78.93 %	19.82 % 19.32 %	1.85 % 1.90 %
Elektronics	5092 4937	4074 3959	947 884	102 105	80.01 % 80.19 %	18.60 % 17.91 %	2.00 % 2.13 %
Entertainment	4934 5044	3860 4003	1005 934	99 111	78.23 % 79.36 %	20.37 % 18.52 %	2.01 % 2.20 %
Cosmetics & Beauty	5064 4653	4028 3713	956 852	98 90	79.54 % 79.80 %	18.88 % 18.31 %	1.94 % 1.93 %
Food & Drink	4890 5047	3853 4017	970 954	98 93	78.79 % 79.59 %	19.84 % 18.90 %	2.00 % 1.84 %
Home & Garden	5163 4863	4040 3865	1040 916	106 99	78.25 % 79.48 %	20.14 % 18.84 %	2.05 % 2.04 %
Finance	4876 5039	4002 4163	807 796	97 98	82.08 % 82.62 %	16.55 % 15.80 %	1.99 % 1.94 %
Health	5228 5172	4284 4226	859 855	115 99	81.94 % 81.71 %	16.43 % 16.53 %	2.20 % 1.91 %
Pets	4797 5116	3735 4064	969 968	93 99	77.86 % 79.44 %	20.20 % 18.92 %	1.94 % 1.94 %
Sport & Fitness	5157 4798	4043 3846	1045 866	104 97	78.40 % 80.16 %	20.26 % 18.05 %	2.02 % 2.02 %
Job & Career	5102 4890	3896 3804	1114 995	107 100	76.36 % 77.79 %	21.83 % 20.35 %	2.10 % 2.04 %
Dating	5040 4802	3817 3639	1135 1088	89 88	75.73 % 75.78 %	22.52 % 22.66 %	1.77 % 1.83 %
Other	5002 5097	4029 4122	894 884	105 105	80.55 % 80.87 %	17.87 % 17.34 %	2.10 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4699	3588 3577	1066 1043	96 84	76.00 % 76.12 %	22.58 % 22.20 %	2.03 % 1.79 %
Outlook Mail	4768 4544	3709 3589	997 876	89 87	77.79 % 78.98 %	20.91 % 19.28 %	1.87 % 1.91 %
Yahoo Mail	4755 4692	3738 3723	954 875	96 102	78.61 % 79.35 %	20.06 % 18.65 %	2.02 % 2.17 %
AOL Mail	4612 4679	3622 3742	910 865	93 92	78.53 % 79.97 %	19.73 % 18.49 %	2.02 % 1.97 %
Mail.com	4872 4710	3882 3774	897 851	104 92	79.68 % 80.13 %	18.41 % 18.07 %	2.13 % 1.95 %
Yandex Mail	4755 4584	3714 3617	974 891	97 89	78.11 % 78.90 %	20.48 % 19.44 %	2.04 % 1.94 %
GMX Mail	4684 4687	3623 3659	983 936	92 102	77.35 % 78.07 %	20.99 % 19.97 %	1.96 % 2.18 %
Zoho Mail	4711 4616	3771 3721	857 829	96 85	80.05 % 80.61 %	18.19 % 17.96 %	2.04 % 1.84 %
ProtonMail	4654 4942	3761 4026	817 831	99 102	80.81 % 81.46 %	17.55 % 16.82 %	2.13 % 2.06 %
Custom Mail	4750 4792	3883 3915	800 786	94 99	81.75 % 81.70 %	16.84 % 16.40 %	1.98 % 2.07 %
iCloud Mail	4883 4499	3712 3449	1103 963	96 95	76.02 % 76.66 %	22.59 % 21.40 %	1.97 % 2.11 %
Tuta	4720 4611	3797 3769	857 774	91 80	80.44 % 81.74 %	18.16 % 16.79 %	1.93 % 1.73 %
Juno.com	4587 4635	3687 3767	826 784	89 96	80.38 % 81.27 %	18.01 % 16.91 %	1.94 % 2.07 %
Mailfence	3887 3917	3119 3157	694 683	74 77	80.24 % 80.60 %	17.85 % 17.44 %	1.90 % 1.97 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.