Brevo and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 437.709	34.180 356.105	7.863 68.912	2.115 12.692

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 81.36 %	17.81 % 15.74 %	4.79 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33836	2740 28541	548 4439	149 856	79.72 % 84.35 %	15.94 % 13.12 %	4.34 % 2.53 %
Elektronics	3290 33539	2592 27499	552 5112	146 928	78.78 % 81.99 %	16.78 % 15.24 %	4.44 % 2.77 %
Entertainment	3303 33602	2567 27228	581 5348	155 1026	77.72 % 81.03 %	17.59 % 15.92 %	4.69 % 3.05 %
Cosmetics & Beauty	3448 33567	2671 27247	620 5352	157 968	77.47 % 81.17 %	17.98 % 15.94 %	4.55 % 2.88 %
Food & Drink	3411 33405	2730 28177	542 4398	139 830	80.04 % 84.35 %	15.89 % 13.17 %	4.08 % 2.48 %
Home & Garden	3330 34207	2687 28881	519 4470	124 856	80.69 % 84.43 %	15.59 % 13.07 %	3.72 % 2.50 %
Finance	3425 33601	2531 26264	678 6254	216 1083	73.90 % 78.16 %	19.80 % 18.61 %	6.31 % 3.22 %
Health	3439 33684	2622 26600	646 6064	171 1020	76.24 % 78.97 %	18.78 % 18.00 %	4.97 % 3.03 %
Pets	3398 33197	2657 27677	576 4608	165 912	78.19 % 83.37 %	16.95 % 13.88 %	4.86 % 2.75 %
Sport & Fitness	3350 33917	2540 27217	644 5667	166 1033	75.82 % 80.25 %	19.22 % 16.71 %	4.96 % 3.05 %
Job & Career	3480 33928	2615 26916	694 5900	171 1112	75.14 % 79.33 %	19.94 % 17.39 %	4.91 % 3.28 %
Dating	3407 33674	2548 25855	681 6666	178 1153	74.79 % 76.78 %	19.99 % 19.80 %	5.22 % 3.42 %
Other	3440 33552	2680 28003	582 4634	178 915	77.91 % 83.46 %	16.92 % 13.81 %	5.17 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42994	2481 33535	768 8143	213 1316	71.66 % 78.00 %	22.18 % 18.94 %	6.15 % 3.06 %
Outlook Mail	3429 42360	2568 33356	663 7619	198 1385	74.89 % 78.74 %	19.34 % 17.99 %	5.77 % 3.27 %
Yahoo Mail	3324 42747	2529 34573	612 6861	183 1313	76.08 % 80.88 %	18.41 % 16.05 %	5.51 % 3.07 %
AOL Mail	3362 42275	2613 34234	608 6757	141 1284	77.72 % 80.98 %	18.08 % 15.98 %	4.19 % 3.04 %
Mail.com	3452 43159	2712 35425	603 6509	137 1225	78.56 % 82.08 %	17.47 % 15.08 %	3.97 % 2.84 %
Yandex Mail	3312 42975	2515 34225	644 7364	153 1386	75.94 % 79.64 %	19.44 % 17.14 %	4.62 % 3.23 %
GMX Mail	3429 42732	2733 35119	550 6532	146 1081	79.70 % 82.18 %	16.04 % 15.29 %	4.26 % 2.53 %
Zoho Mail	3359 42498	2661 35319	549 6018	149 1161	79.22 % 83.11 %	16.34 % 14.16 %	4.44 % 2.73 %
ProtonMail	3319 42500	2661 35342	520 6056	138 1102	80.17 % 83.16 %	15.67 % 14.25 %	4.16 % 2.59 %
Custom Mail	3495 43135	2797 36337	548 5743	150 1055	80.03 % 84.24 %	15.68 % 13.31 %	4.29 % 2.45 %
iCloud Mail	3337 3517	2444 2772	705 572	188 173	73.24 % 78.82 %	21.13 % 16.26 %	5.63 % 4.92 %
Tuta	3424 3384	2706 2897	555 382	163 105	79.03 % 85.61 %	16.21 % 11.29 %	4.76 % 3.10 %
Juno.com	3454 3433	2760 2971	538 356	156 106	79.91 % 86.54 %	15.58 % 10.37 %	4.52 % 3.09 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.