CleverReach and Benchmark Email Email Deliverability Comparison

CleverReach

Benchmark Email

In this comparison, the deliverability of CleverReach and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 64.256	51.960 51.984	10.917 11.432	1.226 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 80.90 %	17.11 % 17.79 %	1.92 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 5017	4059 3990	894 947	89 97	80.94 % 79.53 %	17.83 % 18.88 %	1.77 % 1.93 %
Elektronics	4903 4959	4027 4054	802 838	101 112	82.13 % 81.75 %	16.36 % 16.90 %	2.06 % 2.26 %
Entertainment	4987 5054	4041 4088	855 905	110 100	81.03 % 80.89 %	17.14 % 17.91 %	2.21 % 1.98 %
Cosmetics & Beauty	4692 4874	3815 3977	793 852	87 96	81.31 % 81.60 %	16.90 % 17.48 %	1.85 % 1.97 %
Food & Drink	4953 4756	4021 3832	864 873	85 99	81.18 % 80.57 %	17.44 % 18.36 %	1.72 % 2.08 %
Home & Garden	4815 4986	3928 4050	835 881	90 103	81.58 % 81.23 %	17.34 % 17.67 %	1.87 % 2.07 %
Finance	5041 4816	4219 3968	747 772	94 107	83.69 % 82.39 %	14.82 % 16.03 %	1.86 % 2.22 %
Health	5068 4962	4203 4116	782 768	98 90	82.93 % 82.95 %	15.43 % 15.48 %	1.93 % 1.81 %
Pets	5113 5128	4146 4149	895 903	99 97	81.09 % 80.91 %	17.50 % 17.61 %	1.94 % 1.89 %
Sport & Fitness	4822 4893	3945 3945	805 878	95 92	81.81 % 80.63 %	16.69 % 17.94 %	1.97 % 1.88 %
Job & Career	4766 4916	3798 3906	893 949	95 104	79.69 % 79.45 %	18.74 % 19.30 %	1.99 % 2.12 %
Dating	4702 4920	3683 3850	957 1022	84 94	78.33 % 78.25 %	20.35 % 20.77 %	1.79 % 1.91 %
Other	4943 4975	4075 4059	795 844	99 98	82.44 % 81.59 %	16.08 % 16.96 %	2.00 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4670	3701 3698	939 936	83 91	78.54 % 79.19 %	19.93 % 20.04 %	1.76 % 1.95 %
Outlook Mail	4525 4924	3657 3941	796 926	84 96	80.82 % 80.04 %	17.59 % 18.81 %	1.86 % 1.95 %
Yahoo Mail	4702 4688	3819 3774	809 856	97 95	81.22 % 80.50 %	17.21 % 18.26 %	2.06 % 2.03 %
AOL Mail	4630 4499	3786 3634	791 807	88 92	81.77 % 80.77 %	17.08 % 17.94 %	1.90 % 2.04 %
Mail.com	4684 4687	3843 3838	777 802	86 95	82.05 % 81.89 %	16.59 % 17.11 %	1.84 % 2.03 %
Yandex Mail	4594 4988	3715 4005	815 898	86 97	80.87 % 80.29 %	17.74 % 18.00 %	1.87 % 1.94 %
GMX Mail	4597 4755	3688 3794	835 931	91 89	80.23 % 79.79 %	18.16 % 19.58 %	1.98 % 1.87 %
Zoho Mail	4666 4609	3835 3770	772 755	88 97	82.19 % 81.80 %	16.55 % 16.38 %	1.89 % 2.10 %
ProtonMail	4960 4768	4119 3915	774 781	100 101	83.04 % 82.11 %	15.60 % 16.38 %	2.02 % 2.12 %
Custom Mail	4731 4523	3923 3760	732 699	98 86	82.92 % 83.13 %	15.47 % 15.45 %	2.07 % 1.90 %
iCloud Mail	4514 4757	3590 3732	851 977	88 100	79.53 % 78.45 %	18.85 % 20.54 %	1.95 % 2.10 %
Tuta	4689 4644	3889 3839	736 749	78 93	82.94 % 82.67 %	15.70 % 16.13 %	1.66 % 2.00 %
Juno.com	4686 4640	3885 3787	732 768	97 97	82.91 % 81.62 %	15.62 % 16.55 %	2.07 % 2.09 %
Mailfence	3130 3104	2510 2497	558 547	62 60	80.19 % 80.44 %	17.83 % 17.62 %	1.98 % 1.93 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.