CleverReach and Benchmark Email Email Deliverability Comparison

CleverReach

Benchmark Email

In this comparison, the deliverability of CleverReach and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 65.210	51.485 51.727	11.987 12.292	1.282 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 79.32 %	18.55 % 18.85 %	1.98 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 5002	4064 3885	995 1015	98 104	78.93 % 77.67 %	19.32 % 20.29 %	1.90 % 2.08 %
Elektronics	4937 4926	3959 3942	884 891	105 109	80.19 % 80.02 %	17.91 % 18.09 %	2.13 % 2.21 %
Entertainment	5044 5041	4003 3984	934 966	111 106	79.36 % 79.03 %	18.52 % 19.16 %	2.20 % 2.10 %
Cosmetics & Beauty	4653 4918	3713 3938	852 896	90 103	79.80 % 80.07 %	18.31 % 18.22 %	1.93 % 2.09 %
Food & Drink	5047 4841	4017 3815	954 937	93 101	79.59 % 78.81 %	18.90 % 19.36 %	1.84 % 2.09 %
Home & Garden	4863 4997	3865 3966	916 941	99 106	79.48 % 79.37 %	18.84 % 18.83 %	2.04 % 2.12 %
Finance	5039 5027	4163 4104	796 829	98 113	82.62 % 81.64 %	15.80 % 16.49 %	1.94 % 2.25 %
Health	5172 5108	4226 4199	855 830	99 98	81.71 % 82.20 %	16.53 % 16.25 %	1.91 % 1.92 %
Pets	5116 5077	4064 4021	968 949	99 105	79.44 % 79.20 %	18.92 % 18.69 %	1.94 % 2.07 %
Sport & Fitness	4798 4998	3846 3950	866 956	97 102	80.16 % 79.03 %	18.05 % 19.13 %	2.02 % 2.04 %
Job & Career	4890 4981	3804 3861	995 1022	100 110	77.79 % 77.51 %	20.35 % 20.52 %	2.04 % 2.21 %
Dating	4802 5215	3639 3970	1088 1161	88 101	75.78 % 76.13 %	22.66 % 22.26 %	1.83 % 1.94 %
Other	5097 5079	4122 4092	884 899	105 104	80.87 % 80.57 %	17.34 % 17.70 %	2.06 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4692	3577 3600	1043 1008	84 97	76.12 % 76.73 %	22.20 % 21.48 %	1.79 % 2.07 %
Outlook Mail	4544 4895	3589 3839	876 970	87 99	78.98 % 78.43 %	19.28 % 19.82 %	1.91 % 2.02 %
Yahoo Mail	4692 4718	3723 3722	875 902	102 103	79.35 % 78.89 %	18.65 % 19.12 %	2.17 % 2.18 %
AOL Mail	4679 4544	3742 3578	865 885	92 97	79.97 % 78.74 %	18.49 % 19.48 %	1.97 % 2.13 %
Mail.com	4710 4787	3774 3849	851 862	92 102	80.13 % 80.41 %	18.07 % 18.01 %	1.95 % 2.13 %
Yandex Mail	4584 4782	3617 3765	891 922	89 92	78.90 % 78.73 %	19.44 % 19.28 %	1.94 % 1.92 %
GMX Mail	4687 4698	3659 3646	936 977	102 90	78.07 % 77.61 %	19.97 % 20.80 %	2.18 % 1.92 %
Zoho Mail	4616 4615	3721 3714	829 814	85 100	80.61 % 80.48 %	17.96 % 17.64 %	1.84 % 2.17 %
ProtonMail	4942 4869	4026 3938	831 835	102 106	81.46 % 80.88 %	16.82 % 17.15 %	2.06 % 2.18 %
Custom Mail	4792 4585	3915 3773	786 727	99 92	81.70 % 82.29 %	16.40 % 15.86 %	2.07 % 2.01 %
iCloud Mail	4499 4800	3449 3648	963 1059	95 109	76.66 % 76.00 %	21.40 % 22.06 %	2.11 % 2.27 %
Tuta	4611 4702	3769 3816	774 810	80 97	81.74 % 81.16 %	16.79 % 17.23 %	1.73 % 2.06 %
Juno.com	4635 4624	3767 3727	784 814	96 98	81.27 % 80.60 %	16.91 % 17.60 %	2.07 % 2.12 %
Mailfence	3917 3899	3157 3112	683 707	77 80	80.60 % 79.82 %	17.44 % 18.13 %	1.97 % 2.05 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.