CleverReach and Benchmark Email Email Deliverability Comparison

CleverReach

Benchmark Email

In this comparison, the deliverability of CleverReach and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 76.745	59.179 58.968	15.819 15.953	1.854 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 76.84 %	20.58 % 20.79 %	2.41 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5914	4548 4504	1290 1267	139 143	76.09 % 76.16 %	21.58 % 21.42 %	2.33 % 2.42 %
Elektronics	6026 5868	4693 4553	1191 1181	142 134	77.88 % 77.59 %	19.76 % 20.13 %	2.36 % 2.28 %
Entertainment	6159 5828	4687 4466	1314 1211	158 151	76.10 % 76.63 %	21.33 % 20.78 %	2.57 % 2.59 %
Cosmetics & Beauty	5643 5890	4372 4508	1135 1235	136 147	77.48 % 76.54 %	20.11 % 20.97 %	2.41 % 2.50 %
Food & Drink	5876 5750	4530 4392	1208 1217	138 141	77.09 % 76.38 %	20.56 % 21.17 %	2.35 % 2.45 %
Home & Garden	5944 5793	4555 4419	1235 1235	154 139	76.63 % 76.28 %	20.78 % 21.32 %	2.59 % 2.40 %
Finance	5740 6023	4602 4833	997 1058	141 132	80.17 % 80.24 %	17.37 % 17.57 %	2.46 % 2.19 %
Health	6250 5855	5029 4728	1080 989	141 138	80.46 % 80.75 %	17.28 % 16.89 %	2.26 % 2.36 %
Pets	6132 6044	4688 4628	1299 1266	145 150	76.45 % 76.57 %	21.18 % 20.95 %	2.36 % 2.48 %
Sport & Fitness	5711 5966	4400 4538	1183 1289	128 139	77.04 % 76.06 %	20.71 % 21.61 %	2.24 % 2.33 %
Job & Career	5882 5805	4398 4293	1341 1383	143 129	74.77 % 73.95 %	22.80 % 23.82 %	2.43 % 2.22 %
Dating	5821 6096	4230 4448	1453 1502	138 146	72.67 % 72.97 %	24.96 % 24.64 %	2.37 % 2.40 %
Other	5691 5913	4447 4658	1093 1120	151 135	78.14 % 78.78 %	19.21 % 18.94 %	2.65 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5749	3985 4230	1344 1383	123 136	73.09 % 73.58 %	24.65 % 24.06 %	2.26 % 2.37 %
Outlook Mail	5316 5551	3991 4199	1198 1218	127 134	75.08 % 75.64 %	22.54 % 21.94 %	2.39 % 2.41 %
Yahoo Mail	5645 5389	4307 4096	1195 1163	143 130	76.30 % 76.01 %	21.17 % 21.58 %	2.53 % 2.41 %
AOL Mail	5494 5421	4196 4128	1154 1154	144 139	76.37 % 76.15 %	21.00 % 21.29 %	2.62 % 2.56 %
Mail.com	5341 5473	4173 4237	1041 1110	127 126	78.13 % 77.42 %	19.49 % 20.28 %	2.38 % 2.30 %
Yandex Mail	5456 5537	4153 4191	1174 1221	129 125	76.12 % 75.69 %	21.52 % 22.05 %	2.36 % 2.26 %
GMX Mail	5392 5437	4058 4101	1201 1209	133 127	75.26 % 75.43 %	22.27 % 22.24 %	2.47 % 2.34 %
Zoho Mail	5616 5426	4374 4257	1113 1041	129 128	77.88 % 78.46 %	19.82 % 19.19 %	2.30 % 2.36 %
ProtonMail	5686 5529	4502 4351	1051 1053	133 125	79.18 % 78.69 %	18.48 % 19.05 %	2.34 % 2.26 %
Custom Mail	5533 5609	4414 4490	978 990	141 129	79.78 % 80.05 %	17.68 % 17.65 %	2.55 % 2.30 %
iCloud Mail	5394 5310	3936 3859	1326 1320	132 131	72.97 % 72.67 %	24.58 % 24.86 %	2.45 % 2.47 %
Tuta	5551 5461	4406 4288	1015 1039	130 134	79.37 % 78.52 %	18.28 % 19.03 %	2.34 % 2.45 %
Juno.com	5613 5359	4419 4228	1058 1001	136 130	78.73 % 78.90 %	18.85 % 18.68 %	2.42 % 2.43 %
Mailfence	5363 5494	4265 4313	971 1051	127 130	79.53 % 78.50 %	18.11 % 19.13 %	2.37 % 2.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.