CleverReach and Benchmark Email Email Deliverability Comparison

CleverReach

Benchmark Email

In this comparison, the deliverability of CleverReach and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 65.998	50.687 50.496	13.479 13.892	1.514 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.51 %	20.52 % 21.05 %	2.31 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5050	3952 3818	1119 1104	112 128	76.25 % 75.60 %	21.59 % 21.86 %	2.16 % 2.53 %
Elektronics	5150 5037	4015 3891	1020 1024	115 122	77.96 % 77.25 %	19.81 % 20.33 %	2.23 % 2.42 %
Entertainment	5206 4916	3977 3753	1101 1032	128 131	76.39 % 76.34 %	21.15 % 20.99 %	2.46 % 2.66 %
Cosmetics & Beauty	4841 5130	3753 3905	975 1094	113 131	77.53 % 76.12 %	20.14 % 21.33 %	2.33 % 2.55 %
Food & Drink	4975 4966	3850 3788	1014 1056	111 122	77.39 % 76.28 %	20.38 % 21.26 %	2.23 % 2.46 %
Home & Garden	5121 4955	3940 3765	1054 1068	127 122	76.94 % 75.98 %	20.58 % 21.55 %	2.48 % 2.46 %
Finance	4854 5214	3894 4164	842 932	118 118	80.22 % 79.86 %	17.35 % 17.87 %	2.43 % 2.26 %
Health	5371 5023	4317 4039	942 862	112 122	80.38 % 80.41 %	17.54 % 17.16 %	2.09 % 2.43 %
Pets	5245 5226	4017 3995	1110 1100	118 131	76.59 % 76.44 %	21.16 % 21.05 %	2.25 % 2.51 %
Sport & Fitness	4913 5067	3806 3831	1001 1117	106 119	77.47 % 75.61 %	20.37 % 22.04 %	2.16 % 2.35 %
Job & Career	4955 5039	3708 3712	1130 1214	117 113	74.83 % 73.67 %	22.81 % 24.09 %	2.36 % 2.24 %
Dating	5012 5302	3655 3863	1246 1310	111 129	72.92 % 72.86 %	24.86 % 24.71 %	2.21 % 2.43 %
Other	4854 5073	3803 3972	925 979	126 122	78.35 % 78.30 %	19.06 % 19.30 %	2.60 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 5062	3439 3704	1157 1236	101 122	73.22 % 73.17 %	24.63 % 24.42 %	2.15 % 2.41 %
Outlook Mail	4568 4745	3440 3578	1026 1047	102 120	75.31 % 75.41 %	22.46 % 22.07 %	2.23 % 2.53 %
Yahoo Mail	4830 4540	3690 3439	1020 988	120 113	76.40 % 75.75 %	21.12 % 21.76 %	2.48 % 2.49 %
AOL Mail	4697 4623	3592 3506	988 998	117 119	76.47 % 75.84 %	21.03 % 21.59 %	2.49 % 2.57 %
Mail.com	4524 4699	3538 3615	880 970	106 114	78.21 % 76.93 %	19.45 % 20.64 %	2.34 % 2.43 %
Yandex Mail	4712 4838	3607 3651	998 1075	107 112	76.55 % 75.47 %	21.18 % 22.22 %	2.27 % 2.32 %
GMX Mail	4594 4634	3471 3475	1014 1048	109 111	75.56 % 74.99 %	22.07 % 22.62 %	2.37 % 2.40 %
Zoho Mail	4828 4660	3766 3641	959 903	103 116	78.00 % 78.13 %	19.86 % 19.38 %	2.13 % 2.49 %
ProtonMail	4851 4758	3840 3727	904 918	107 113	79.16 % 78.33 %	18.64 % 19.29 %	2.21 % 2.37 %
Custom Mail	4690 4846	3747 3852	828 879	115 115	79.89 % 79.49 %	17.65 % 18.14 %	2.45 % 2.37 %
iCloud Mail	4638 4576	3383 3314	1146 1148	109 114	72.94 % 72.42 %	24.71 % 25.09 %	2.35 % 2.49 %
Tuta	4728 4623	3772 3623	854 886	102 114	79.78 % 78.37 %	18.06 % 19.17 %	2.16 % 2.47 %
Juno.com	4734 4672	3750 3685	872 873	112 114	79.21 % 78.87 %	18.42 % 18.69 %	2.37 % 2.44 %
Mailfence	4589 4722	3652 3686	833 923	104 113	79.58 % 78.06 %	18.15 % 19.55 %	2.27 % 2.39 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.