CleverReach and Benchmark Email Email Deliverability Comparison

CleverReach

Benchmark Email

In this comparison, the deliverability of CleverReach and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 66.061	50.913 50.618	13.357 13.815	1.459 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.62 %	20.32 % 20.91 %	2.22 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 5096	4021 3839	1128 1131	110 126	76.46 % 75.33 %	21.45 % 22.19 %	2.09 % 2.47 %
Elektronics	5138 4947	4002 3824	1024 1000	112 123	77.89 % 77.30 %	19.93 % 20.21 %	2.18 % 2.49 %
Entertainment	5158 5021	3953 3848	1085 1042	120 131	76.64 % 76.64 %	21.04 % 20.75 %	2.33 % 2.61 %
Cosmetics & Beauty	4764 5117	3702 3912	950 1074	112 131	77.71 % 76.45 %	19.94 % 20.99 %	2.35 % 2.56 %
Food & Drink	5000 4942	3882 3770	1010 1048	108 124	77.64 % 76.28 %	20.20 % 21.21 %	2.16 % 2.51 %
Home & Garden	5031 4962	3882 3769	1031 1072	118 121	77.16 % 75.96 %	20.49 % 21.60 %	2.35 % 2.44 %
Finance	4910 5164	3965 4115	832 929	113 120	80.75 % 79.69 %	16.95 % 17.99 %	2.30 % 2.32 %
Health	5441 5057	4393 4077	936 859	112 121	80.74 % 80.62 %	17.20 % 16.99 %	2.06 % 2.39 %
Pets	5288 5210	4072 3989	1103 1084	113 137	77.00 % 76.56 %	20.86 % 20.81 %	2.14 % 2.63 %
Sport & Fitness	4911 5096	3821 3867	988 1108	102 121	77.80 % 75.88 %	20.12 % 21.74 %	2.08 % 2.37 %
Job & Career	4867 5089	3650 3769	1108 1199	109 121	74.99 % 74.06 %	22.77 % 23.56 %	2.24 % 2.38 %
Dating	5016 5224	3678 3809	1231 1288	107 127	73.33 % 72.91 %	24.54 % 24.66 %	2.13 % 2.43 %
Other	4946 5136	3892 4030	931 981	123 125	78.69 % 78.47 %	18.82 % 19.10 %	2.49 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4929	3438 3617	1165 1192	98 120	73.13 % 73.38 %	24.78 % 24.18 %	2.08 % 2.43 %
Outlook Mail	4574 4678	3470 3530	1006 1025	98 123	75.86 % 75.46 %	21.99 % 21.91 %	2.14 % 2.63 %
Yahoo Mail	4802 4535	3693 3437	994 981	115 117	76.91 % 75.79 %	20.70 % 21.63 %	2.39 % 2.58 %
AOL Mail	4735 4583	3639 3482	989 981	107 120	76.85 % 75.98 %	20.89 % 21.41 %	2.26 % 2.62 %
Mail.com	4660 4740	3649 3650	901 975	110 115	78.30 % 77.00 %	19.33 % 20.57 %	2.36 % 2.43 %
Yandex Mail	4633 4759	3555 3597	981 1053	97 109	76.73 % 75.58 %	21.17 % 22.13 %	2.09 % 2.29 %
GMX Mail	4622 4721	3501 3532	1013 1078	108 111	75.75 % 74.81 %	21.92 % 22.83 %	2.34 % 2.35 %
Zoho Mail	4787 4629	3738 3604	953 912	96 113	78.09 % 77.86 %	19.91 % 19.70 %	2.01 % 2.44 %
ProtonMail	4774 4776	3807 3743	865 914	102 119	79.74 % 78.37 %	18.12 % 19.14 %	2.14 % 2.49 %
Custom Mail	4719 4773	3784 3802	825 853	110 118	80.19 % 79.66 %	17.48 % 17.87 %	2.33 % 2.47 %
iCloud Mail	4673 4661	3437 3377	1127 1162	109 122	73.55 % 72.45 %	24.12 % 24.93 %	2.33 % 2.62 %
Tuta	4758 4794	3801 3787	861 891	96 116	79.89 % 78.99 %	18.10 % 18.59 %	2.02 % 2.42 %
Juno.com	4742 4753	3777 3744	859 896	106 113	79.65 % 78.77 %	18.11 % 18.85 %	2.24 % 2.38 %
Mailfence	4549 4730	3624 3716	818 902	107 112	79.67 % 78.56 %	17.98 % 19.07 %	2.35 % 2.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.