Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.852	58.968 59.179	15.953 15.819	1.824 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.00 %	20.79 % 20.58 %	2.38 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5977	4504 4548	1267 1290	143 139	76.16 % 76.09 %	21.42 % 21.58 %	2.42 % 2.33 %
Elektronics	5868 6026	4553 4693	1181 1191	134 142	77.59 % 77.88 %	20.13 % 19.76 %	2.28 % 2.36 %
Entertainment	5828 6159	4466 4687	1211 1314	151 158	76.63 % 76.10 %	20.78 % 21.33 %	2.59 % 2.57 %
Cosmetics & Beauty	5890 5643	4508 4372	1235 1135	147 136	76.54 % 77.48 %	20.97 % 20.11 %	2.50 % 2.41 %
Food & Drink	5750 5876	4392 4530	1217 1208	141 138	76.38 % 77.09 %	21.17 % 20.56 %	2.45 % 2.35 %
Home & Garden	5793 5944	4419 4555	1235 1235	139 154	76.28 % 76.63 %	21.32 % 20.78 %	2.40 % 2.59 %
Finance	6023 5740	4833 4602	1058 997	132 141	80.24 % 80.17 %	17.57 % 17.37 %	2.19 % 2.46 %
Health	5855 6250	4728 5029	989 1080	138 141	80.75 % 80.46 %	16.89 % 17.28 %	2.36 % 2.26 %
Pets	6044 6132	4628 4688	1266 1299	150 145	76.57 % 76.45 %	20.95 % 21.18 %	2.48 % 2.36 %
Sport & Fitness	5966 5711	4538 4400	1289 1183	139 128	76.06 % 77.04 %	21.61 % 20.71 %	2.33 % 2.24 %
Job & Career	5805 5882	4293 4398	1383 1341	129 143	73.95 % 74.77 %	23.82 % 22.80 %	2.22 % 2.43 %
Dating	6096 5821	4448 4230	1502 1453	146 138	72.97 % 72.67 %	24.64 % 24.96 %	2.40 % 2.37 %
Other	5913 5691	4658 4447	1120 1093	135 151	78.78 % 78.14 %	18.94 % 19.21 %	2.28 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5452	4230 3985	1383 1344	136 123	73.58 % 73.09 %	24.06 % 24.65 %	2.37 % 2.26 %
Outlook Mail	5551 5316	4199 3991	1218 1198	134 127	75.64 % 75.08 %	21.94 % 22.54 %	2.41 % 2.39 %
Yahoo Mail	5389 5645	4096 4307	1163 1195	130 143	76.01 % 76.30 %	21.58 % 21.17 %	2.41 % 2.53 %
AOL Mail	5421 5494	4128 4196	1154 1154	139 144	76.15 % 76.37 %	21.29 % 21.00 %	2.56 % 2.62 %
Mail.com	5473 5341	4237 4173	1110 1041	126 127	77.42 % 78.13 %	20.28 % 19.49 %	2.30 % 2.38 %
Yandex Mail	5537 5456	4191 4153	1221 1174	125 129	75.69 % 76.12 %	22.05 % 21.52 %	2.26 % 2.36 %
GMX Mail	5437 5392	4101 4058	1209 1201	127 133	75.43 % 75.26 %	22.24 % 22.27 %	2.34 % 2.47 %
Zoho Mail	5426 5616	4257 4374	1041 1113	128 129	78.46 % 77.88 %	19.19 % 19.82 %	2.36 % 2.30 %
ProtonMail	5529 5686	4351 4502	1053 1051	125 133	78.69 % 79.18 %	19.05 % 18.48 %	2.26 % 2.34 %
Custom Mail	5609 5533	4490 4414	990 978	129 141	80.05 % 79.78 %	17.65 % 17.68 %	2.30 % 2.55 %
iCloud Mail	5310 5394	3859 3936	1320 1326	131 132	72.67 % 72.97 %	24.86 % 24.58 %	2.47 % 2.45 %
Tuta	5461 5551	4288 4406	1039 1015	134 130	78.52 % 79.37 %	19.03 % 18.28 %	2.45 % 2.34 %
Juno.com	5359 5613	4228 4419	1001 1058	130 136	78.90 % 78.73 %	18.68 % 18.85 %	2.43 % 2.42 %
Mailfence	5494 5363	4313 4265	1051 971	130 127	78.50 % 79.53 %	19.13 % 18.11 %	2.37 % 2.37 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.