Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.607	51.727 51.485	12.292 11.987	1.362 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 79.69 %	18.85 % 18.55 %	2.09 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 5149	3885 4064	1015 995	104 98	77.67 % 78.93 %	20.29 % 19.32 %	2.08 % 1.90 %
Elektronics	4926 4937	3942 3959	891 884	109 105	80.02 % 80.19 %	18.09 % 17.91 %	2.21 % 2.13 %
Entertainment	5041 5044	3984 4003	966 934	106 111	79.03 % 79.36 %	19.16 % 18.52 %	2.10 % 2.20 %
Cosmetics & Beauty	4918 4653	3938 3713	896 852	103 90	80.07 % 79.80 %	18.22 % 18.31 %	2.09 % 1.93 %
Food & Drink	4841 5047	3815 4017	937 954	101 93	78.81 % 79.59 %	19.36 % 18.90 %	2.09 % 1.84 %
Home & Garden	4997 4863	3966 3865	941 916	106 99	79.37 % 79.48 %	18.83 % 18.84 %	2.12 % 2.04 %
Finance	5027 5039	4104 4163	829 796	113 98	81.64 % 82.62 %	16.49 % 15.80 %	2.25 % 1.94 %
Health	5108 5172	4199 4226	830 855	98 99	82.20 % 81.71 %	16.25 % 16.53 %	1.92 % 1.91 %
Pets	5077 5116	4021 4064	949 968	105 99	79.20 % 79.44 %	18.69 % 18.92 %	2.07 % 1.94 %
Sport & Fitness	4998 4798	3950 3846	956 866	102 97	79.03 % 80.16 %	19.13 % 18.05 %	2.04 % 2.02 %
Job & Career	4981 4890	3861 3804	1022 995	110 100	77.51 % 77.79 %	20.52 % 20.35 %	2.21 % 2.04 %
Dating	5215 4802	3970 3639	1161 1088	101 88	76.13 % 75.78 %	22.26 % 22.66 %	1.94 % 1.83 %
Other	5079 5097	4092 4122	899 884	104 105	80.57 % 80.87 %	17.70 % 17.34 %	2.05 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4699	3600 3577	1008 1043	97 84	76.73 % 76.12 %	21.48 % 22.20 %	2.07 % 1.79 %
Outlook Mail	4895 4544	3839 3589	970 876	99 87	78.43 % 78.98 %	19.82 % 19.28 %	2.02 % 1.91 %
Yahoo Mail	4718 4692	3722 3723	902 875	103 102	78.89 % 79.35 %	19.12 % 18.65 %	2.18 % 2.17 %
AOL Mail	4544 4679	3578 3742	885 865	97 92	78.74 % 79.97 %	19.48 % 18.49 %	2.13 % 1.97 %
Mail.com	4787 4710	3849 3774	862 851	102 92	80.41 % 80.13 %	18.01 % 18.07 %	2.13 % 1.95 %
Yandex Mail	4782 4584	3765 3617	922 891	92 89	78.73 % 78.90 %	19.28 % 19.44 %	1.92 % 1.94 %
GMX Mail	4698 4687	3646 3659	977 936	90 102	77.61 % 78.07 %	20.80 % 19.97 %	1.92 % 2.18 %
Zoho Mail	4615 4616	3714 3721	814 829	100 85	80.48 % 80.61 %	17.64 % 17.96 %	2.17 % 1.84 %
ProtonMail	4869 4942	3938 4026	835 831	106 102	80.88 % 81.46 %	17.15 % 16.82 %	2.18 % 2.06 %
Custom Mail	4585 4792	3773 3915	727 786	92 99	82.29 % 81.70 %	15.86 % 16.40 %	2.01 % 2.07 %
iCloud Mail	4800 4499	3648 3449	1059 963	109 95	76.00 % 76.66 %	22.06 % 21.40 %	2.27 % 2.11 %
Tuta	4702 4611	3816 3769	810 774	97 80	81.16 % 81.74 %	17.23 % 16.79 %	2.06 % 1.73 %
Juno.com	4624 4635	3727 3767	814 784	98 96	80.60 % 81.27 %	17.60 % 16.91 %	2.12 % 2.07 %
Mailfence	3899 3917	3112 3157	707 683	80 77	79.82 % 80.60 %	18.13 % 17.44 %	2.05 % 1.97 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.