Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.821	58.458 59.232	16.022 15.812	1.812 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.10 %	21.00 % 20.58 %	2.38 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5920	4451 4525	1259 1261	140 134	76.09 % 76.44 %	21.52 % 21.30 %	2.39 % 2.26 %
Elektronics	5781 5997	4458 4673	1195 1193	128 131	77.11 % 77.92 %	20.67 % 19.89 %	2.21 % 2.18 %
Entertainment	5795 6136	4442 4689	1208 1302	145 145	76.65 % 76.42 %	20.85 % 21.22 %	2.50 % 2.36 %
Cosmetics & Beauty	5920 5713	4516 4452	1255 1134	149 127	76.28 % 77.93 %	21.20 % 19.85 %	2.52 % 2.22 %
Food & Drink	5812 5963	4436 4595	1235 1228	141 140	76.32 % 77.06 %	21.25 % 20.59 %	2.43 % 2.35 %
Home & Garden	5674 5883	4312 4508	1226 1231	136 144	76.00 % 76.63 %	21.61 % 20.92 %	2.40 % 2.45 %
Finance	5979 5751	4820 4619	1028 992	131 140	80.62 % 80.32 %	17.19 % 17.25 %	2.19 % 2.43 %
Health	5840 6122	4695 4942	1006 1050	139 130	80.39 % 80.73 %	17.23 % 17.15 %	2.38 % 2.12 %
Pets	5865 5982	4470 4574	1249 1273	146 135	76.21 % 76.46 %	21.30 % 21.28 %	2.49 % 2.26 %
Sport & Fitness	5958 5763	4526 4431	1296 1206	136 126	75.97 % 76.89 %	21.75 % 20.93 %	2.28 % 2.19 %
Job & Career	5824 5864	4289 4388	1401 1337	134 139	73.64 % 74.83 %	24.06 % 22.80 %	2.30 % 2.37 %
Dating	6152 5930	4455 4305	1554 1488	143 137	72.42 % 72.60 %	25.26 % 25.09 %	2.32 % 2.31 %
Other	5842 5797	4588 4531	1110 1117	144 149	78.53 % 78.16 %	19.00 % 19.27 %	2.46 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5364	4182 3954	1384 1289	134 121	73.37 % 73.71 %	24.28 % 24.03 %	2.35 % 2.26 %
Outlook Mail	5471 5356	4118 4034	1221 1198	132 124	75.27 % 75.32 %	22.32 % 22.37 %	2.41 % 2.32 %
Yahoo Mail	5397 5589	4097 4264	1170 1192	130 133	75.91 % 76.29 %	21.68 % 21.33 %	2.41 % 2.38 %
AOL Mail	5444 5522	4122 4189	1186 1196	136 137	75.72 % 75.86 %	21.79 % 21.66 %	2.50 % 2.48 %
Mail.com	5463 5344	4216 4192	1125 1031	122 121	77.17 % 78.44 %	20.59 % 19.29 %	2.23 % 2.26 %
Yandex Mail	5504 5575	4151 4250	1226 1201	127 124	75.42 % 76.23 %	22.27 % 21.54 %	2.31 % 2.22 %
GMX Mail	5398 5444	4051 4111	1220 1203	127 130	75.05 % 75.51 %	22.60 % 22.10 %	2.35 % 2.39 %
Zoho Mail	5369 5518	4201 4292	1037 1102	131 124	78.25 % 77.78 %	19.31 % 19.97 %	2.44 % 2.25 %
ProtonMail	5477 5687	4322 4495	1031 1066	124 126	78.91 % 79.04 %	18.82 % 18.74 %	2.26 % 2.22 %
Custom Mail	5598 5525	4465 4420	1002 970	131 135	79.76 % 80.00 %	17.90 % 17.56 %	2.34 % 2.44 %
iCloud Mail	5337 5436	3883 3994	1323 1319	131 123	72.76 % 73.47 %	24.79 % 24.26 %	2.45 % 2.26 %
Tuta	5408 5501	4239 4372	1038 996	131 133	78.38 % 79.48 %	19.19 % 18.11 %	2.42 % 2.42 %
Juno.com	5353 5598	4211 4396	1015 1073	127 129	78.67 % 78.53 %	18.96 % 19.17 %	2.37 % 2.30 %
Mailfence	5373 5362	4200 4269	1044 976	129 117	78.17 % 79.62 %	19.43 % 18.20 %	2.40 % 2.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.