Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.680	50.496 50.687	13.892 13.479	1.610 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.17 %	21.05 % 20.52 %	2.44 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5183	3818 3952	1104 1119	128 112	75.60 % 76.25 %	21.86 % 21.59 %	2.53 % 2.16 %
Elektronics	5037 5150	3891 4015	1024 1020	122 115	77.25 % 77.96 %	20.33 % 19.81 %	2.42 % 2.23 %
Entertainment	4916 5206	3753 3977	1032 1101	131 128	76.34 % 76.39 %	20.99 % 21.15 %	2.66 % 2.46 %
Cosmetics & Beauty	5130 4841	3905 3753	1094 975	131 113	76.12 % 77.53 %	21.33 % 20.14 %	2.55 % 2.33 %
Food & Drink	4966 4975	3788 3850	1056 1014	122 111	76.28 % 77.39 %	21.26 % 20.38 %	2.46 % 2.23 %
Home & Garden	4955 5121	3765 3940	1068 1054	122 127	75.98 % 76.94 %	21.55 % 20.58 %	2.46 % 2.48 %
Finance	5214 4854	4164 3894	932 842	118 118	79.86 % 80.22 %	17.87 % 17.35 %	2.26 % 2.43 %
Health	5023 5371	4039 4317	862 942	122 112	80.41 % 80.38 %	17.16 % 17.54 %	2.43 % 2.09 %
Pets	5226 5245	3995 4017	1100 1110	131 118	76.44 % 76.59 %	21.05 % 21.16 %	2.51 % 2.25 %
Sport & Fitness	5067 4913	3831 3806	1117 1001	119 106	75.61 % 77.47 %	22.04 % 20.37 %	2.35 % 2.16 %
Job & Career	5039 4955	3712 3708	1214 1130	113 117	73.67 % 74.83 %	24.09 % 22.81 %	2.24 % 2.36 %
Dating	5302 5012	3863 3655	1310 1246	129 111	72.86 % 72.92 %	24.71 % 24.86 %	2.43 % 2.21 %
Other	5073 4854	3972 3803	979 925	122 126	78.30 % 78.35 %	19.30 % 19.06 %	2.40 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4697	3704 3439	1236 1157	122 101	73.17 % 73.22 %	24.42 % 24.63 %	2.41 % 2.15 %
Outlook Mail	4745 4568	3578 3440	1047 1026	120 102	75.41 % 75.31 %	22.07 % 22.46 %	2.53 % 2.23 %
Yahoo Mail	4540 4830	3439 3690	988 1020	113 120	75.75 % 76.40 %	21.76 % 21.12 %	2.49 % 2.48 %
AOL Mail	4623 4697	3506 3592	998 988	119 117	75.84 % 76.47 %	21.59 % 21.03 %	2.57 % 2.49 %
Mail.com	4699 4524	3615 3538	970 880	114 106	76.93 % 78.21 %	20.64 % 19.45 %	2.43 % 2.34 %
Yandex Mail	4838 4712	3651 3607	1075 998	112 107	75.47 % 76.55 %	22.22 % 21.18 %	2.32 % 2.27 %
GMX Mail	4634 4594	3475 3471	1048 1014	111 109	74.99 % 75.56 %	22.62 % 22.07 %	2.40 % 2.37 %
Zoho Mail	4660 4828	3641 3766	903 959	116 103	78.13 % 78.00 %	19.38 % 19.86 %	2.49 % 2.13 %
ProtonMail	4758 4851	3727 3840	918 904	113 107	78.33 % 79.16 %	19.29 % 18.64 %	2.37 % 2.21 %
Custom Mail	4846 4690	3852 3747	879 828	115 115	79.49 % 79.89 %	18.14 % 17.65 %	2.37 % 2.45 %
iCloud Mail	4576 4638	3314 3383	1148 1146	114 109	72.42 % 72.94 %	25.09 % 24.71 %	2.49 % 2.35 %
Tuta	4623 4728	3623 3772	886 854	114 102	78.37 % 79.78 %	19.17 % 18.06 %	2.47 % 2.16 %
Juno.com	4672 4734	3685 3750	873 872	114 112	78.87 % 79.21 %	18.69 % 18.42 %	2.44 % 2.37 %
Mailfence	4722 4589	3686 3652	923 833	113 104	78.06 % 79.58 %	19.55 % 18.15 %	2.39 % 2.27 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.