Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 464.069	355.143 378.294	92.663 72.159	18.151 13.616

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 81.52 %	19.89 % 15.55 %	3.90 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35861	28259 30288	6151 4649	1290 924	79.16 % 84.46 %	17.23 % 12.96 %	3.61 % 2.58 %
Elektronics	36123 35543	27703 29206	7066 5340	1354 997	76.69 % 82.17 %	19.56 % 15.02 %	3.75 % 2.81 %
Entertainment	35412 35669	27028 28964	7016 5601	1368 1104	76.32 % 81.20 %	19.81 % 15.70 %	3.86 % 3.10 %
Cosmetics & Beauty	35681 35591	27171 28942	7112 5604	1398 1045	76.15 % 81.32 %	19.93 % 15.75 %	3.92 % 2.94 %
Food & Drink	35788 35451	28314 29943	6204 4613	1270 895	79.12 % 84.46 %	17.34 % 13.01 %	3.55 % 2.52 %
Home & Garden	36065 36302	28615 30694	6197 4687	1253 921	79.34 % 84.55 %	17.18 % 12.91 %	3.47 % 2.54 %
Finance	36096 35580	26290 27873	8250 6533	1556 1174	72.83 % 78.34 %	22.86 % 18.36 %	4.31 % 3.30 %
Health	36349 35702	26802 28285	8087 6338	1460 1079	73.74 % 79.23 %	22.25 % 17.75 %	4.02 % 3.02 %
Pets	35918 35232	28132 29417	6508 4837	1278 978	78.32 % 83.50 %	18.12 % 13.73 %	3.56 % 2.78 %
Sport & Fitness	34992 35937	26369 28892	7199 5945	1424 1100	75.36 % 80.40 %	20.57 % 16.54 %	4.07 % 3.06 %
Job & Career	36277 35982	26839 28580	7810 6198	1628 1204	73.98 % 79.43 %	21.53 % 17.23 %	4.49 % 3.35 %
Dating	35782 35653	25694 27478	8567 6953	1521 1222	71.81 % 77.07 %	23.94 % 19.50 %	4.25 % 3.43 %
Other	35774 35566	27927 29732	6496 4861	1351 973	78.07 % 83.60 %	18.16 % 13.67 %	3.78 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 45032	32383 35118	10237 8483	1987 1431	72.60 % 77.98 %	22.95 % 18.84 %	4.45 % 3.18 %
Outlook Mail	45135 44391	33065 35021	10152 7904	1918 1466	73.26 % 78.89 %	22.49 % 17.81 %	4.25 % 3.30 %
Yahoo Mail	44944 44850	34098 36332	9049 7133	1797 1385	75.87 % 81.01 %	20.13 % 15.90 %	4.00 % 3.09 %
AOL Mail	45127 44273	34170 35916	9156 7008	1801 1349	75.72 % 81.12 %	20.29 % 15.83 %	3.99 % 3.05 %
Mail.com	45241 45218	34831 37172	8719 6753	1691 1293	76.99 % 82.21 %	19.27 % 14.93 %	3.74 % 2.86 %
Yandex Mail	44855 44931	33284 35830	9681 7634	1890 1467	74.20 % 79.74 %	21.58 % 16.99 %	4.21 % 3.27 %
GMX Mail	45126 44714	34733 36814	8859 6744	1534 1156	76.97 % 82.33 %	19.63 % 15.08 %	3.40 % 2.59 %
Zoho Mail	44845 44505	34839 37045	8306 6239	1700 1221	77.69 % 83.24 %	18.52 % 14.02 %	3.79 % 2.74 %
ProtonMail	44722 44580	34852 37149	8276 6266	1594 1165	77.93 % 83.33 %	18.51 % 14.06 %	3.56 % 2.61 %
Custom Mail	44780 45125	35408 38081	7797 5940	1575 1104	79.07 % 84.39 %	17.41 % 13.16 %	3.52 % 2.45 %
iCloud Mail	5589 5615	4289 4444	1023 903	277 268	76.74 % 79.15 %	18.30 % 16.08 %	4.96 % 4.77 %
Tuta	5482 5382	4574 4627	719 596	189 159	83.44 % 85.97 %	13.12 % 11.07 %	3.45 % 2.95 %
Juno.com	5504 5453	4617 4745	689 556	198 152	83.88 % 87.02 %	12.52 % 10.20 %	3.60 % 2.79 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.