Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 63.820	51.984 51.960	11.432 10.917	1.289 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 81.42 %	17.79 % 17.11 %	2.01 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 5015	3990 4059	947 894	97 89	79.53 % 80.94 %	18.88 % 17.83 %	1.93 % 1.77 %
Elektronics	4959 4903	4054 4027	838 802	112 101	81.75 % 82.13 %	16.90 % 16.36 %	2.26 % 2.06 %
Entertainment	5054 4987	4088 4041	905 855	100 110	80.89 % 81.03 %	17.91 % 17.14 %	1.98 % 2.21 %
Cosmetics & Beauty	4874 4692	3977 3815	852 793	96 87	81.60 % 81.31 %	17.48 % 16.90 %	1.97 % 1.85 %
Food & Drink	4756 4953	3832 4021	873 864	99 85	80.57 % 81.18 %	18.36 % 17.44 %	2.08 % 1.72 %
Home & Garden	4986 4815	4050 3928	881 835	103 90	81.23 % 81.58 %	17.67 % 17.34 %	2.07 % 1.87 %
Finance	4816 5041	3968 4219	772 747	107 94	82.39 % 83.69 %	16.03 % 14.82 %	2.22 % 1.86 %
Health	4962 5068	4116 4203	768 782	90 98	82.95 % 82.93 %	15.48 % 15.43 %	1.81 % 1.93 %
Pets	5128 5113	4149 4146	903 895	97 99	80.91 % 81.09 %	17.61 % 17.50 %	1.89 % 1.94 %
Sport & Fitness	4893 4822	3945 3945	878 805	92 95	80.63 % 81.81 %	17.94 % 16.69 %	1.88 % 1.97 %
Job & Career	4916 4766	3906 3798	949 893	104 95	79.45 % 79.69 %	19.30 % 18.74 %	2.12 % 1.99 %
Dating	4920 4702	3850 3683	1022 957	94 84	78.25 % 78.33 %	20.77 % 20.35 %	1.91 % 1.79 %
Other	4975 4943	4059 4075	844 795	98 99	81.59 % 82.44 %	16.96 % 16.08 %	1.97 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4712	3698 3701	936 939	91 83	79.19 % 78.54 %	20.04 % 19.93 %	1.95 % 1.76 %
Outlook Mail	4924 4525	3941 3657	926 796	96 84	80.04 % 80.82 %	18.81 % 17.59 %	1.95 % 1.86 %
Yahoo Mail	4688 4702	3774 3819	856 809	95 97	80.50 % 81.22 %	18.26 % 17.21 %	2.03 % 2.06 %
AOL Mail	4499 4630	3634 3786	807 791	92 88	80.77 % 81.77 %	17.94 % 17.08 %	2.04 % 1.90 %
Mail.com	4687 4684	3838 3843	802 777	95 86	81.89 % 82.05 %	17.11 % 16.59 %	2.03 % 1.84 %
Yandex Mail	4988 4594	4005 3715	898 815	97 86	80.29 % 80.87 %	18.00 % 17.74 %	1.94 % 1.87 %
GMX Mail	4755 4597	3794 3688	931 835	89 91	79.79 % 80.23 %	19.58 % 18.16 %	1.87 % 1.98 %
Zoho Mail	4609 4666	3770 3835	755 772	97 88	81.80 % 82.19 %	16.38 % 16.55 %	2.10 % 1.89 %
ProtonMail	4768 4960	3915 4119	781 774	101 100	82.11 % 83.04 %	16.38 % 15.60 %	2.12 % 2.02 %
Custom Mail	4523 4731	3760 3923	699 732	86 98	83.13 % 82.92 %	15.45 % 15.47 %	1.90 % 2.07 %
iCloud Mail	4757 4514	3732 3590	977 851	100 88	78.45 % 79.53 %	20.54 % 18.85 %	2.10 % 1.95 %
Tuta	4644 4689	3839 3889	749 736	93 78	82.67 % 82.94 %	16.13 % 15.70 %	2.00 % 1.66 %
Juno.com	4640 4686	3787 3885	768 732	97 97	81.62 % 82.91 %	16.55 % 15.62 %	2.09 % 2.07 %
Mailfence	3104 3130	2497 2510	547 558	60 62	80.44 % 80.19 %	17.62 % 17.83 %	1.93 % 1.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.