Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 455.233	347.768 370.776	91.442 71.133	17.812 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 81.45 %	20.01 % 15.63 %	3.90 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35176	27664 29685	6067 4585	1254 906	79.07 % 84.39 %	17.34 % 13.03 %	3.58 % 2.58 %
Elektronics	35388 34894	27079 28648	6973 5270	1336 976	76.52 % 82.10 %	19.70 % 15.10 %	3.78 % 2.80 %
Entertainment	34731 34991	26473 28389	6919 5525	1339 1077	76.22 % 81.13 %	19.92 % 15.79 %	3.86 % 3.08 %
Cosmetics & Beauty	34956 34926	26576 28381	7014 5527	1366 1018	76.03 % 81.26 %	20.07 % 15.82 %	3.91 % 2.91 %
Food & Drink	35094 34778	27727 29351	6120 4547	1247 880	79.01 % 84.40 %	17.44 % 13.07 %	3.55 % 2.53 %
Home & Garden	35389 35593	28034 30072	6117 4620	1238 901	79.22 % 84.49 %	17.29 % 12.98 %	3.50 % 2.53 %
Finance	35443 34912	25771 27328	8146 6442	1526 1142	72.71 % 78.28 %	22.98 % 18.45 %	4.31 % 3.27 %
Health	35689 35051	26262 27738	7989 6252	1438 1061	73.59 % 79.14 %	22.39 % 17.84 %	4.03 % 3.03 %
Pets	35216 34537	27549 28817	6419 4762	1248 958	78.23 % 83.44 %	18.23 % 13.79 %	3.54 % 2.77 %
Sport & Fitness	34322 35276	25821 28334	7102 5861	1399 1081	75.23 % 80.32 %	20.69 % 16.61 %	4.08 % 3.06 %
Job & Career	35568 35243	26270 27977	7700 6094	1598 1172	73.86 % 79.38 %	21.65 % 17.29 %	4.49 % 3.33 %
Dating	35122 34945	25162 26891	8464 6854	1496 1200	71.64 % 76.95 %	24.10 % 19.61 %	4.26 % 3.43 %
Other	35119 34911	27380 29165	6412 4794	1327 952	77.96 % 83.54 %	18.26 % 13.73 %	3.78 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44331	31836 34567	10105 8371	1940 1393	72.55 % 77.97 %	23.03 % 18.88 %	4.42 % 3.14 %
Outlook Mail	44469 43694	32522 34441	10051 7812	1896 1441	73.13 % 78.82 %	22.60 % 17.88 %	4.26 % 3.30 %
Yahoo Mail	44291 44180	33562 35764	8956 7052	1773 1364	75.78 % 80.95 %	20.22 % 15.96 %	4.00 % 3.09 %
AOL Mail	44465 43618	33623 35357	9065 6931	1777 1330	75.62 % 81.06 %	20.39 % 15.89 %	4.00 % 3.05 %
Mail.com	44536 44516	34241 36571	8623 6674	1672 1271	76.88 % 82.15 %	19.36 % 14.99 %	3.75 % 2.86 %
Yandex Mail	44181 44251	32743 35271	9578 7544	1860 1436	74.11 % 79.71 %	21.68 % 17.05 %	4.21 % 3.25 %
GMX Mail	44413 44052	34131 36238	8773 6680	1509 1134	76.85 % 82.26 %	19.75 % 15.16 %	3.40 % 2.57 %
Zoho Mail	44161 43845	34257 36468	8224 6172	1680 1205	77.57 % 83.17 %	18.62 % 14.08 %	3.80 % 2.75 %
ProtonMail	44023 43897	34251 36553	8195 6202	1577 1142	77.80 % 83.27 %	18.62 % 14.13 %	3.58 % 2.60 %
Custom Mail	44082 44431	34814 37468	7718 5875	1550 1088	78.98 % 84.33 %	17.51 % 13.22 %	3.52 % 2.45 %
iCloud Mail	4865 4873	3726 3845	898 791	241 237	76.59 % 78.90 %	18.46 % 16.23 %	4.95 % 4.86 %
Tuta	4820 4768	4015 4089	640 534	165 145	83.30 % 85.76 %	13.28 % 11.20 %	3.42 % 3.04 %
Juno.com	4835 4777	4047 4144	616 495	172 138	83.70 % 86.75 %	12.74 % 10.36 %	3.56 % 2.89 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.