Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.729	50.618 50.913	13.815 13.357	1.628 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.46 %	20.91 % 20.32 %	2.46 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5259	3839 4021	1131 1128	126 110	75.33 % 76.46 %	22.19 % 21.45 %	2.47 % 2.09 %
Elektronics	4947 5138	3824 4002	1000 1024	123 112	77.30 % 77.89 %	20.21 % 19.93 %	2.49 % 2.18 %
Entertainment	5021 5158	3848 3953	1042 1085	131 120	76.64 % 76.64 %	20.75 % 21.04 %	2.61 % 2.33 %
Cosmetics & Beauty	5117 4764	3912 3702	1074 950	131 112	76.45 % 77.71 %	20.99 % 19.94 %	2.56 % 2.35 %
Food & Drink	4942 5000	3770 3882	1048 1010	124 108	76.28 % 77.64 %	21.21 % 20.20 %	2.51 % 2.16 %
Home & Garden	4962 5031	3769 3882	1072 1031	121 118	75.96 % 77.16 %	21.60 % 20.49 %	2.44 % 2.35 %
Finance	5164 4910	4115 3965	929 832	120 113	79.69 % 80.75 %	17.99 % 16.95 %	2.32 % 2.30 %
Health	5057 5441	4077 4393	859 936	121 112	80.62 % 80.74 %	16.99 % 17.20 %	2.39 % 2.06 %
Pets	5210 5288	3989 4072	1084 1103	137 113	76.56 % 77.00 %	20.81 % 20.86 %	2.63 % 2.14 %
Sport & Fitness	5096 4911	3867 3821	1108 988	121 102	75.88 % 77.80 %	21.74 % 20.12 %	2.37 % 2.08 %
Job & Career	5089 4867	3769 3650	1199 1108	121 109	74.06 % 74.99 %	23.56 % 22.77 %	2.38 % 2.24 %
Dating	5224 5016	3809 3678	1288 1231	127 107	72.91 % 73.33 %	24.66 % 24.54 %	2.43 % 2.13 %
Other	5136 4946	4030 3892	981 931	125 123	78.47 % 78.69 %	19.10 % 18.82 %	2.43 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4701	3617 3438	1192 1165	120 98	73.38 % 73.13 %	24.18 % 24.78 %	2.43 % 2.08 %
Outlook Mail	4678 4574	3530 3470	1025 1006	123 98	75.46 % 75.86 %	21.91 % 21.99 %	2.63 % 2.14 %
Yahoo Mail	4535 4802	3437 3693	981 994	117 115	75.79 % 76.91 %	21.63 % 20.70 %	2.58 % 2.39 %
AOL Mail	4583 4735	3482 3639	981 989	120 107	75.98 % 76.85 %	21.41 % 20.89 %	2.62 % 2.26 %
Mail.com	4740 4660	3650 3649	975 901	115 110	77.00 % 78.30 %	20.57 % 19.33 %	2.43 % 2.36 %
Yandex Mail	4759 4633	3597 3555	1053 981	109 97	75.58 % 76.73 %	22.13 % 21.17 %	2.29 % 2.09 %
GMX Mail	4721 4622	3532 3501	1078 1013	111 108	74.81 % 75.75 %	22.83 % 21.92 %	2.35 % 2.34 %
Zoho Mail	4629 4787	3604 3738	912 953	113 96	77.86 % 78.09 %	19.70 % 19.91 %	2.44 % 2.01 %
ProtonMail	4776 4774	3743 3807	914 865	119 102	78.37 % 79.74 %	19.14 % 18.12 %	2.49 % 2.14 %
Custom Mail	4773 4719	3802 3784	853 825	118 110	79.66 % 80.19 %	17.87 % 17.48 %	2.47 % 2.33 %
iCloud Mail	4661 4673	3377 3437	1162 1127	122 109	72.45 % 73.55 %	24.93 % 24.12 %	2.62 % 2.33 %
Tuta	4794 4758	3787 3801	891 861	116 96	78.99 % 79.89 %	18.59 % 18.10 %	2.42 % 2.02 %
Juno.com	4753 4742	3744 3777	896 859	113 106	78.77 % 79.65 %	18.85 % 18.11 %	2.38 % 2.24 %
Mailfence	4730 4549	3716 3624	902 818	112 107	78.56 % 79.67 %	19.07 % 17.98 %	2.37 % 2.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.