Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 437.709	333.419 356.105	88.752 68.912	17.095 12.692

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 81.36 %	20.20 % 15.74 %	3.89 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33836	26519 28541	5880 4439	1204 856	78.92 % 84.35 %	17.50 % 13.12 %	3.58 % 2.53 %
Elektronics	34087 33539	26011 27499	6791 5112	1285 928	76.31 % 81.99 %	19.92 % 15.24 %	3.77 % 2.77 %
Entertainment	33356 33602	25365 27228	6709 5348	1282 1026	76.04 % 81.03 %	20.11 % 15.92 %	3.84 % 3.05 %
Cosmetics & Beauty	33565 33567	25450 27247	6805 5352	1310 968	75.82 % 81.17 %	20.27 % 15.94 %	3.90 % 2.88 %
Food & Drink	33735 33405	26600 28177	5940 4398	1195 830	78.85 % 84.35 %	17.61 % 13.17 %	3.54 % 2.48 %
Home & Garden	34029 34207	26913 28881	5938 4470	1178 856	79.09 % 84.43 %	17.45 % 13.07 %	3.46 % 2.50 %
Finance	34003 33601	24647 26264	7889 6254	1467 1083	72.48 % 78.16 %	23.20 % 18.61 %	4.31 % 3.22 %
Health	34316 33684	25157 26600	7770 6064	1389 1020	73.31 % 78.97 %	22.64 % 18.00 %	4.05 % 3.03 %
Pets	33884 33197	26449 27677	6233 4608	1202 912	78.06 % 83.37 %	18.40 % 13.88 %	3.55 % 2.75 %
Sport & Fitness	32992 33917	24767 27217	6889 5667	1336 1033	75.07 % 80.25 %	20.88 % 16.71 %	4.05 % 3.05 %
Job & Career	34201 33928	25217 26916	7465 5900	1519 1112	73.73 % 79.33 %	21.83 % 17.39 %	4.44 % 3.28 %
Dating	33728 33674	24063 25855	8223 6666	1442 1153	71.34 % 76.78 %	24.38 % 19.80 %	4.28 % 3.42 %
Other	33767 33552	26261 28003	6220 4634	1286 915	77.77 % 83.46 %	18.42 % 13.81 %	3.81 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42994	30864 33535	9849 8143	1873 1316	72.47 % 78.00 %	23.13 % 18.94 %	4.40 % 3.06 %
Outlook Mail	43114 42360	31460 33356	9826 7619	1828 1385	72.97 % 78.74 %	22.79 % 17.99 %	4.24 % 3.27 %
Yahoo Mail	42866 42747	32416 34573	8733 6861	1717 1313	75.62 % 80.88 %	20.37 % 16.05 %	4.01 % 3.07 %
AOL Mail	43079 42275	32512 34234	8852 6757	1715 1284	75.47 % 80.98 %	20.55 % 15.98 %	3.98 % 3.04 %
Mail.com	43174 43159	33131 35425	8423 6509	1620 1225	76.74 % 82.08 %	19.51 % 15.08 %	3.75 % 2.84 %
Yandex Mail	42806 42975	31653 34225	9347 7364	1806 1386	73.95 % 79.64 %	21.84 % 17.14 %	4.22 % 3.23 %
GMX Mail	43062 42732	32994 35119	8590 6532	1478 1081	76.62 % 82.18 %	19.95 % 15.29 %	3.43 % 2.53 %
Zoho Mail	42823 42498	33158 35319	8040 6018	1625 1161	77.43 % 83.11 %	18.77 % 14.16 %	3.79 % 2.73 %
ProtonMail	42664 42500	33118 35342	8018 6056	1528 1102	77.63 % 83.16 %	18.79 % 14.25 %	3.58 % 2.59 %
Custom Mail	42719 43135	33655 36337	7552 5743	1512 1055	78.78 % 84.24 %	17.68 % 13.31 %	3.54 % 2.45 %
iCloud Mail	3408 3517	2616 2772	627 572	165 173	76.76 % 78.82 %	18.40 % 16.26 %	4.84 % 4.92 %
Tuta	3421 3384	2865 2897	448 382	108 105	83.75 % 85.61 %	13.10 % 11.29 %	3.16 % 3.10 %
Juno.com	3544 3433	2977 2971	447 356	120 106	84.00 % 86.54 %	12.61 % 10.37 %	3.39 % 3.09 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.