Benchmark Email and CleverReach Email Deliverability Comparison

Benchmark Email

CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.363 76.486	58.493 58.703	16.108 15.919	1.762 1.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 76.75 %	21.09 % 20.81 %	2.31 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5939 5825	4528 4433	1271 1256	140 136	76.24 % 76.10 %	21.40 % 21.56 %	2.36 % 2.33 %
Elektronics	5919 5973	4563 4611	1220 1219	136 143	77.09 % 77.20 %	20.61 % 20.41 %	2.30 % 2.39 %
Entertainment	5705 6226	4367 4753	1203 1325	135 148	76.55 % 76.34 %	21.09 % 21.28 %	2.37 % 2.38 %
Cosmetics & Beauty	5858 5761	4466 4475	1253 1145	139 141	76.24 % 77.68 %	21.39 % 19.88 %	2.37 % 2.45 %
Food & Drink	5785 5878	4381 4491	1261 1241	143 146	75.73 % 76.40 %	21.80 % 21.11 %	2.47 % 2.48 %
Home & Garden	5847 5857	4457 4480	1252 1229	138 148	76.23 % 76.49 %	21.41 % 20.98 %	2.36 % 2.53 %
Finance	5853 5735	4720 4573	1007 1027	126 135	80.64 % 79.74 %	17.20 % 17.91 %	2.15 % 2.35 %
Health	5742 5960	4636 4793	980 1023	126 144	80.74 % 80.42 %	17.07 % 17.16 %	2.19 % 2.42 %
Pets	6090 5939	4640 4524	1311 1270	139 145	76.19 % 76.17 %	21.53 % 21.38 %	2.28 % 2.44 %
Sport & Fitness	6008 5795	4554 4424	1321 1239	133 132	75.80 % 76.34 %	21.99 % 21.38 %	2.21 % 2.28 %
Job & Career	5783 5861	4284 4356	1365 1361	134 144	74.08 % 74.32 %	23.60 % 23.22 %	2.32 % 2.46 %
Dating	6002 5877	4325 4277	1540 1453	137 147	72.06 % 72.78 %	25.66 % 24.72 %	2.28 % 2.50 %
Other	5832 5799	4572 4513	1124 1131	136 155	78.40 % 77.82 %	19.27 % 19.50 %	2.33 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5601 5422	4105 3984	1365 1309	131 129	73.29 % 73.48 %	24.37 % 24.14 %	2.34 % 2.38 %
Outlook Mail	5730 5338	4293 4002	1305 1209	132 127	74.92 % 74.97 %	22.77 % 22.65 %	2.30 % 2.38 %
Yahoo Mail	5527 5449	4175 4124	1224 1187	128 138	75.54 % 75.68 %	22.15 % 21.78 %	2.32 % 2.53 %
AOL Mail	5404 5423	4084 4092	1189 1200	131 131	75.57 % 75.46 %	22.00 % 22.13 %	2.42 % 2.42 %
Mail.com	5347 5344	4134 4195	1094 1033	119 116	77.31 % 78.50 %	20.46 % 19.33 %	2.23 % 2.17 %
Yandex Mail	5557 5408	4218 4107	1207 1173	132 128	75.90 % 75.94 %	21.72 % 21.69 %	2.38 % 2.37 %
GMX Mail	5461 5409	4099 4085	1231 1180	131 144	75.06 % 75.52 %	22.54 % 21.82 %	2.40 % 2.66 %
Zoho Mail	5302 5500	4151 4275	1024 1089	127 136	78.29 % 77.73 %	19.31 % 19.80 %	2.40 % 2.47 %
ProtonMail	5422 5597	4271 4414	1036 1047	115 136	78.77 % 78.86 %	19.11 % 18.71 %	2.12 % 2.43 %
Custom Mail	5555 5513	4429 4377	1004 991	122 145	79.73 % 79.39 %	18.07 % 17.98 %	2.20 % 2.63 %
iCloud Mail	5390 5450	3923 4001	1341 1326	126 123	72.78 % 73.41 %	24.88 % 24.33 %	2.34 % 2.26 %
Tuta	5355 5542	4204 4341	1022 1049	129 152	78.51 % 78.33 %	19.08 % 18.93 %	2.41 % 2.74 %
Juno.com	5394 5608	4247 4370	1030 1104	117 134	78.74 % 77.92 %	19.10 % 19.69 %	2.17 % 2.39 %
Mailfence	5318 5483	4160 4336	1036 1022	122 125	78.22 % 79.08 %	19.48 % 18.64 %	2.29 % 2.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.