CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 66.041	51.083 49.987	13.168 14.393	1.340 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 75.69 %	20.08 % 21.79 %	2.04 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5176	3986 3891	1089 1157	101 128	77.01 % 75.17 %	21.04 % 22.35 %	1.95 % 2.47 %
Elektronics	5079 4959	3994 3758	978 1073	107 128	78.64 % 75.78 %	19.26 % 21.64 %	2.11 % 2.58 %
Entertainment	5099 5013	3952 3809	1029 1089	118 115	77.51 % 75.98 %	20.18 % 21.72 %	2.31 % 2.29 %
Cosmetics & Beauty	4855 5082	3794 3884	964 1083	97 115	78.15 % 76.43 %	19.86 % 21.31 %	2.00 % 2.26 %
Food & Drink	5054 5138	3934 3866	1026 1142	94 130	77.84 % 75.24 %	20.30 % 22.23 %	1.86 % 2.53 %
Home & Garden	4930 5077	3827 3810	997 1135	106 132	77.63 % 75.04 %	20.22 % 22.36 %	2.15 % 2.60 %
Finance	5052 5091	4098 4065	850 896	104 130	81.12 % 79.85 %	16.83 % 17.60 %	2.06 % 2.55 %
Health	5385 5068	4332 4017	949 926	104 125	80.45 % 79.26 %	17.62 % 18.27 %	1.93 % 2.47 %
Pets	5176 5058	4012 3791	1063 1140	101 127	77.51 % 74.95 %	20.54 % 22.54 %	1.95 % 2.51 %
Sport & Fitness	4783 5116	3736 3846	950 1137	97 133	78.11 % 75.18 %	19.86 % 22.22 %	2.03 % 2.60 %
Job & Career	4963 5150	3751 3767	1108 1254	104 129	75.58 % 73.15 %	22.33 % 24.35 %	2.10 % 2.50 %
Dating	4853 5017	3566 3560	1196 1324	91 133	73.48 % 70.96 %	24.64 % 26.39 %	1.88 % 2.65 %
Other	5186 5096	4101 3923	969 1037	116 136	79.08 % 76.98 %	18.68 % 20.35 %	2.24 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4870	3508 3514	1160 1235	90 121	73.73 % 72.16 %	24.38 % 25.36 %	1.89 % 2.48 %
Outlook Mail	4440 4676	3390 3471	960 1085	90 120	76.35 % 74.23 %	21.62 % 23.20 %	2.03 % 2.57 %
Yahoo Mail	4735 4648	3664 3511	966 1016	105 121	77.38 % 75.54 %	20.40 % 21.86 %	2.22 % 2.60 %
AOL Mail	4668 4816	3624 3634	949 1067	95 115	77.63 % 75.46 %	20.33 % 22.16 %	2.04 % 2.39 %
Mail.com	4759 4564	3743 3498	918 956	98 110	78.65 % 76.64 %	19.29 % 20.95 %	2.06 % 2.41 %
Yandex Mail	4645 4786	3561 3583	993 1090	91 113	76.66 % 74.86 %	21.38 % 22.77 %	1.96 % 2.36 %
GMX Mail	4689 4640	3543 3440	1039 1080	107 120	75.56 % 74.14 %	22.16 % 23.28 %	2.28 % 2.59 %
Zoho Mail	4660 4693	3669 3563	905 1013	86 117	78.73 % 75.92 %	19.42 % 21.59 %	1.85 % 2.49 %
ProtonMail	4930 4856	3945 3783	883 951	102 122	80.02 % 77.90 %	17.91 % 19.58 %	2.07 % 2.51 %
Custom Mail	4755 4542	3824 3565	829 868	102 109	80.42 % 78.49 %	17.43 % 19.11 %	2.15 % 2.40 %
iCloud Mail	4483 4782	3326 3421	1059 1231	98 130	74.19 % 71.54 %	23.62 % 25.74 %	2.19 % 2.72 %
Tuta	4691 4850	3781 3751	828 968	82 131	80.60 % 77.34 %	17.65 % 19.96 %	1.75 % 2.70 %
Juno.com	4708 4636	3758 3609	850 908	100 119	79.82 % 77.85 %	18.05 % 19.59 %	2.12 % 2.57 %
Mailfence	4670 4682	3747 3644	829 925	94 113	80.24 % 77.83 %	17.75 % 19.76 %	2.01 % 2.41 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.