CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.707 76.796	58.850 58.531	15.975 16.313	1.882 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 76.22 %	20.83 % 21.24 %	2.45 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5801 6096	4410 4639	1255 1298	136 159	76.02 % 76.10 %	21.63 % 21.29 %	2.34 % 2.61 %
Elektronics	6054 5759	4691 4393	1221 1211	142 155	77.49 % 76.28 %	20.17 % 21.03 %	2.35 % 2.69 %
Entertainment	6218 5912	4734 4526	1328 1239	156 147	76.13 % 76.56 %	21.36 % 20.96 %	2.51 % 2.49 %
Cosmetics & Beauty	5790 5686	4484 4358	1169 1187	137 141	77.44 % 76.64 %	20.19 % 20.88 %	2.37 % 2.48 %
Food & Drink	5796 5971	4430 4533	1226 1272	140 166	76.43 % 75.92 %	21.15 % 21.30 %	2.42 % 2.78 %
Home & Garden	5906 5924	4509 4444	1242 1327	155 153	76.35 % 75.02 %	21.03 % 22.40 %	2.62 % 2.58 %
Finance	5752 5801	4589 4612	1017 1048	146 141	79.78 % 79.50 %	17.68 % 18.07 %	2.54 % 2.43 %
Health	6075 5676	4885 4496	1050 1041	140 139	80.41 % 79.21 %	17.28 % 18.34 %	2.30 % 2.45 %
Pets	6097 5863	4647 4473	1303 1244	147 146	76.22 % 76.29 %	21.37 % 21.22 %	2.41 % 2.49 %
Sport & Fitness	5770 5981	4408 4518	1232 1311	130 152	76.40 % 75.54 %	21.35 % 21.92 %	2.25 % 2.54 %
Job & Career	5870 5911	4370 4393	1354 1366	146 152	74.45 % 74.32 %	23.07 % 23.11 %	2.49 % 2.57 %
Dating	5825 6055	4228 4357	1451 1553	146 145	72.58 % 71.96 %	24.91 % 25.65 %	2.51 % 2.39 %
Other	5753 6161	4465 4789	1127 1216	161 156	77.61 % 77.73 %	19.59 % 19.74 %	2.80 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5373 5507	3941 4008	1304 1360	128 139	73.35 % 72.78 %	24.27 % 24.70 %	2.38 % 2.52 %
Outlook Mail	5349 5624	4007 4190	1213 1294	129 140	74.91 % 74.50 %	22.68 % 23.01 %	2.41 % 2.49 %
Yahoo Mail	5525 5392	4174 4028	1210 1222	141 142	75.55 % 74.70 %	21.90 % 22.66 %	2.55 % 2.63 %
AOL Mail	5496 5396	4148 4057	1213 1210	135 129	75.47 % 75.19 %	22.07 % 22.42 %	2.46 % 2.39 %
Mail.com	5307 5505	4155 4255	1030 1113	122 137	78.29 % 77.29 %	19.41 % 20.22 %	2.30 % 2.49 %
Yandex Mail	5519 5633	4184 4298	1204 1205	131 130	75.81 % 76.30 %	21.82 % 21.39 %	2.37 % 2.31 %
GMX Mail	5402 5505	4062 4118	1201 1255	139 132	75.19 % 74.80 %	22.23 % 22.80 %	2.57 % 2.40 %
Zoho Mail	5529 5405	4287 4188	1108 1074	134 143	77.54 % 77.48 %	20.04 % 19.87 %	2.42 % 2.65 %
ProtonMail	5683 5571	4479 4377	1063 1049	141 145	78.81 % 78.57 %	18.70 % 18.83 %	2.48 % 2.60 %
Custom Mail	5482 5241	4361 4131	977 966	144 144	79.55 % 78.82 %	17.82 % 18.43 %	2.63 % 2.75 %
iCloud Mail	5414 5680	3975 4096	1314 1434	125 150	73.42 % 72.11 %	24.27 % 25.25 %	2.31 % 2.64 %
Tuta	5609 5624	4433 4448	1027 1024	149 152	79.03 % 79.09 %	18.31 % 18.21 %	2.66 % 2.70 %
Juno.com	5619 5360	4386 4161	1098 1066	135 133	78.06 % 77.63 %	19.54 % 19.89 %	2.40 % 2.48 %
Mailfence	5400 5353	4258 4176	1013 1041	129 136	78.85 % 78.01 %	18.76 % 19.45 %	2.39 % 2.54 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.