CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 66.036	50.913 49.737	13.357 14.491	1.459 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 75.32 %	20.32 % 21.94 %	2.22 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 5214	4021 3908	1128 1158	110 148	76.46 % 74.95 %	21.45 % 22.21 %	2.09 % 2.84 %
Elektronics	5138 4850	4002 3642	1024 1071	112 137	77.89 % 75.09 %	19.93 % 22.08 %	2.18 % 2.82 %
Entertainment	5158 5119	3953 3884	1085 1102	120 133	76.64 % 75.87 %	21.04 % 21.53 %	2.33 % 2.60 %
Cosmetics & Beauty	4764 4924	3702 3722	950 1074	112 128	77.71 % 75.59 %	19.94 % 21.81 %	2.35 % 2.60 %
Food & Drink	5000 5217	3882 3868	1010 1204	108 145	77.64 % 74.14 %	20.20 % 23.08 %	2.16 % 2.78 %
Home & Garden	5031 5102	3882 3787	1031 1175	118 140	77.16 % 74.23 %	20.49 % 23.03 %	2.35 % 2.74 %
Finance	4910 5016	3965 3975	832 910	113 131	80.75 % 79.25 %	16.95 % 18.14 %	2.30 % 2.61 %
Health	5441 5061	4393 3985	936 942	112 134	80.74 % 78.74 %	17.20 % 18.61 %	2.06 % 2.65 %
Pets	5288 4986	4072 3735	1103 1118	113 133	77.00 % 74.91 %	20.86 % 22.42 %	2.14 % 2.67 %
Sport & Fitness	4911 5033	3821 3800	988 1091	102 142	77.80 % 75.50 %	20.12 % 21.68 %	2.08 % 2.82 %
Job & Career	4867 5166	3650 3782	1108 1241	109 143	74.99 % 73.21 %	22.77 % 24.02 %	2.24 % 2.77 %
Dating	5016 5130	3678 3669	1231 1321	107 140	73.33 % 71.52 %	24.54 % 25.75 %	2.13 % 2.73 %
Other	4946 5218	3892 3980	931 1084	123 154	78.69 % 76.27 %	18.82 % 20.77 %	2.49 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4899	3438 3520	1165 1243	98 136	73.13 % 71.85 %	24.78 % 25.37 %	2.08 % 2.78 %
Outlook Mail	4574 4615	3470 3424	1006 1064	98 127	75.86 % 74.19 %	21.99 % 23.06 %	2.14 % 2.75 %
Yahoo Mail	4802 4657	3693 3468	994 1056	115 133	76.91 % 74.47 %	20.70 % 22.68 %	2.39 % 2.86 %
AOL Mail	4735 4765	3639 3549	989 1089	107 127	76.85 % 74.48 %	20.89 % 22.85 %	2.26 % 2.67 %
Mail.com	4660 4684	3649 3584	901 978	110 122	78.30 % 76.52 %	19.33 % 20.88 %	2.36 % 2.60 %
Yandex Mail	4633 4694	3555 3508	981 1065	97 121	76.73 % 74.73 %	21.17 % 22.69 %	2.09 % 2.58 %
GMX Mail	4622 4692	3501 3470	1013 1095	108 127	75.75 % 73.96 %	21.92 % 23.34 %	2.34 % 2.71 %
Zoho Mail	4787 4739	3738 3596	953 1013	96 130	78.09 % 75.88 %	19.91 % 21.38 %	2.01 % 2.74 %
ProtonMail	4774 4851	3807 3774	865 943	102 134	79.74 % 77.80 %	18.12 % 19.44 %	2.14 % 2.76 %
Custom Mail	4719 4470	3784 3477	825 874	110 119	80.19 % 77.79 %	17.48 % 19.55 %	2.33 % 2.66 %
iCloud Mail	4673 4787	3437 3429	1127 1219	109 139	73.55 % 71.63 %	24.12 % 25.46 %	2.33 % 2.90 %
Tuta	4758 4825	3801 3728	861 960	96 137	79.89 % 77.26 %	18.10 % 19.90 %	2.02 % 2.84 %
Juno.com	4742 4597	3777 3525	859 942	106 130	79.65 % 76.68 %	18.11 % 20.49 %	2.24 % 2.83 %
Mailfence	4549 4761	3624 3685	818 950	107 126	79.67 % 77.40 %	17.98 % 19.95 %	2.35 % 2.65 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.