CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 66.195	50.687 49.906	13.479 14.478	1.514 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 75.39 %	20.52 % 21.87 %	2.31 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5319	3952 3992	1119 1177	112 150	76.25 % 75.05 %	21.59 % 22.13 %	2.16 % 2.82 %
Elektronics	5150 4743	4015 3580	1020 1025	115 138	77.96 % 75.48 %	19.81 % 21.61 %	2.23 % 2.91 %
Entertainment	5206 5189	3977 3919	1101 1133	128 137	76.39 % 75.53 %	21.15 % 21.83 %	2.46 % 2.64 %
Cosmetics & Beauty	4841 4842	3753 3673	975 1047	113 122	77.53 % 75.86 %	20.14 % 21.62 %	2.33 % 2.52 %
Food & Drink	4975 5176	3850 3874	1014 1153	111 149	77.39 % 74.85 %	20.38 % 22.28 %	2.23 % 2.88 %
Home & Garden	5121 5130	3940 3815	1054 1172	127 143	76.94 % 74.37 %	20.58 % 22.85 %	2.48 % 2.79 %
Finance	4854 5025	3894 3974	842 921	118 130	80.22 % 79.08 %	17.35 % 18.33 %	2.43 % 2.59 %
Health	5371 5079	4317 3983	942 960	112 136	80.38 % 78.42 %	17.54 % 18.90 %	2.09 % 2.68 %
Pets	5245 4968	4017 3726	1110 1110	118 132	76.59 % 75.00 %	21.16 % 22.34 %	2.25 % 2.66 %
Sport & Fitness	4913 5085	3806 3829	1001 1114	106 142	77.47 % 75.30 %	20.37 % 21.91 %	2.16 % 2.79 %
Job & Career	4955 5105	3708 3750	1130 1214	117 141	74.83 % 73.46 %	22.81 % 23.78 %	2.36 % 2.76 %
Dating	5012 5238	3655 3750	1246 1349	111 139	72.92 % 71.59 %	24.86 % 25.75 %	2.21 % 2.65 %
Other	4854 5296	3803 4041	925 1103	126 152	78.35 % 76.30 %	19.06 % 20.83 %	2.60 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4881	3439 3533	1157 1214	101 134	73.22 % 72.38 %	24.63 % 24.87 %	2.15 % 2.75 %
Outlook Mail	4568 4740	3440 3515	1026 1096	102 129	75.31 % 74.16 %	22.46 % 23.12 %	2.23 % 2.72 %
Yahoo Mail	4830 4752	3690 3511	1020 1108	120 133	76.40 % 73.88 %	21.12 % 23.32 %	2.48 % 2.80 %
AOL Mail	4697 4761	3592 3579	988 1058	117 124	76.47 % 75.17 %	21.03 % 22.22 %	2.49 % 2.60 %
Mail.com	4524 4663	3538 3553	880 985	106 125	78.21 % 76.20 %	19.45 % 21.12 %	2.34 % 2.68 %
Yandex Mail	4712 4708	3607 3534	998 1056	107 118	76.55 % 75.06 %	21.18 % 22.43 %	2.27 % 2.51 %
GMX Mail	4594 4685	3471 3453	1014 1110	109 122	75.56 % 73.70 %	22.07 % 23.69 %	2.37 % 2.60 %
Zoho Mail	4828 4670	3766 3547	959 992	103 131	78.00 % 75.95 %	19.86 % 21.24 %	2.13 % 2.81 %
ProtonMail	4851 4822	3840 3765	904 924	107 133	79.16 % 78.08 %	18.64 % 19.16 %	2.21 % 2.76 %
Custom Mail	4690 4433	3747 3458	828 853	115 122	79.89 % 78.01 %	17.65 % 19.24 %	2.45 % 2.75 %
iCloud Mail	4638 4799	3383 3441	1146 1219	109 139	72.94 % 71.70 %	24.71 % 25.40 %	2.35 % 2.90 %
Tuta	4728 4878	3772 3785	854 953	102 140	79.78 % 77.59 %	18.06 % 19.54 %	2.16 % 2.87 %
Juno.com	4734 4576	3750 3501	872 946	112 129	79.21 % 76.51 %	18.42 % 20.67 %	2.37 % 2.82 %
Mailfence	4589 4827	3652 3731	833 964	104 132	79.58 % 77.29 %	18.15 % 19.97 %	2.27 % 2.73 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.