CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 64.456	51.960 51.232	10.917 12.207	1.226 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 79.48 %	17.11 % 18.94 %	1.92 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 4838	4059 3818	894 949	89 104	80.94 % 78.92 %	17.83 % 19.62 %	1.77 % 2.15 %
Elektronics	4903 5000	4027 3966	802 937	101 111	82.13 % 79.32 %	16.36 % 18.74 %	2.06 % 2.22 %
Entertainment	4987 4804	4041 3820	855 908	110 104	81.03 % 79.52 %	17.14 % 18.90 %	2.21 % 2.16 %
Cosmetics & Beauty	4692 5054	3815 4039	793 942	87 106	81.31 % 79.92 %	16.90 % 18.64 %	1.85 % 2.10 %
Food & Drink	4953 5071	4021 4017	864 974	85 117	81.18 % 79.22 %	17.44 % 19.21 %	1.72 % 2.31 %
Home & Garden	4815 5106	3928 4034	835 997	90 117	81.58 % 79.01 %	17.34 % 19.53 %	1.87 % 2.29 %
Finance	5041 4930	4219 4057	747 795	94 110	83.69 % 82.29 %	14.82 % 16.13 %	1.86 % 2.23 %
Health	5068 4996	4203 4104	782 815	98 108	82.93 % 82.15 %	15.43 % 16.31 %	1.93 % 2.16 %
Pets	5113 4837	4146 3817	895 954	99 113	81.09 % 78.91 %	17.50 % 19.72 %	1.94 % 2.34 %
Sport & Fitness	4822 4943	3945 3899	805 961	95 111	81.81 % 78.88 %	16.69 % 19.44 %	1.97 % 2.25 %
Job & Career	4766 5131	3798 4005	893 1041	95 112	79.69 % 78.05 %	18.74 % 20.29 %	1.99 % 2.18 %
Dating	4702 4758	3683 3634	957 1053	84 110	78.33 % 76.38 %	20.35 % 22.13 %	1.79 % 2.31 %
Other	4943 4988	4075 4022	795 881	99 124	82.44 % 80.63 %	16.08 % 17.66 %	2.00 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4760	3701 3677	939 998	83 103	78.54 % 77.25 %	19.93 % 20.97 %	1.76 % 2.16 %
Outlook Mail	4525 4626	3657 3627	796 927	84 104	80.82 % 78.40 %	17.59 % 20.04 %	1.86 % 2.25 %
Yahoo Mail	4702 4532	3819 3628	809 831	97 101	81.22 % 80.05 %	17.21 % 18.34 %	2.06 % 2.23 %
AOL Mail	4630 4780	3786 3790	791 923	88 101	81.77 % 79.29 %	17.08 % 19.31 %	1.90 % 2.11 %
Mail.com	4684 4596	3843 3690	777 839	86 100	82.05 % 80.29 %	16.59 % 18.26 %	1.84 % 2.18 %
Yandex Mail	4594 4673	3715 3696	815 917	86 111	80.87 % 79.09 %	17.74 % 19.62 %	1.87 % 2.38 %
GMX Mail	4597 4736	3688 3738	835 914	91 109	80.23 % 78.93 %	18.16 % 19.30 %	1.98 % 2.30 %
Zoho Mail	4666 4798	3835 3835	772 896	88 107	82.19 % 79.93 %	16.55 % 18.67 %	1.89 % 2.23 %
ProtonMail	4960 4839	4119 3916	774 831	100 107	83.04 % 80.93 %	15.60 % 17.17 %	2.02 % 2.21 %
Custom Mail	4731 4720	3923 3865	732 801	98 101	82.92 % 81.89 %	15.47 % 16.97 %	2.07 % 2.14 %
iCloud Mail	4514 4771	3590 3666	851 1030	88 118	79.53 % 76.84 %	18.85 % 21.59 %	1.95 % 2.47 %
Tuta	4689 4800	3889 3868	736 871	78 115	82.94 % 80.58 %	15.70 % 18.15 %	1.66 % 2.40 %
Juno.com	4686 4639	3885 3747	732 802	97 100	82.91 % 80.77 %	15.62 % 17.29 %	2.07 % 2.16 %
Mailfence	3130 3186	2510 2489	558 627	62 70	80.19 % 78.12 %	17.83 % 19.68 %	1.98 % 2.20 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.