CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 77.005	59.179 58.115	15.819 16.752	1.854 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 75.47 %	20.58 % 21.75 %	2.41 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 6185	4548 4653	1290 1353	139 179	76.09 % 75.23 %	21.58 % 21.88 %	2.33 % 2.89 %
Elektronics	6026 5641	4693 4262	1191 1208	142 171	77.88 % 75.55 %	19.76 % 21.41 %	2.36 % 3.03 %
Entertainment	6159 5966	4687 4517	1314 1290	158 159	76.10 % 75.71 %	21.33 % 21.62 %	2.57 % 2.67 %
Cosmetics & Beauty	5643 5704	4372 4340	1135 1214	136 150	77.48 % 76.09 %	20.11 % 21.28 %	2.41 % 2.63 %
Food & Drink	5876 6036	4530 4522	1208 1336	138 178	77.09 % 74.92 %	20.56 % 22.13 %	2.35 % 2.95 %
Home & Garden	5944 5952	4555 4433	1235 1355	154 164	76.63 % 74.48 %	20.78 % 22.77 %	2.59 % 2.76 %
Finance	5740 5847	4602 4638	997 1058	141 151	80.17 % 79.32 %	17.37 % 18.09 %	2.46 % 2.58 %
Health	6250 5799	5029 4532	1080 1110	141 157	80.46 % 78.15 %	17.28 % 19.14 %	2.26 % 2.71 %
Pets	6132 5771	4688 4334	1299 1284	145 153	76.45 % 75.10 %	21.18 % 22.25 %	2.36 % 2.65 %
Sport & Fitness	5711 5974	4400 4502	1183 1302	128 170	77.04 % 75.36 %	20.71 % 21.79 %	2.24 % 2.85 %
Job & Career	5882 5898	4398 4328	1341 1403	143 167	74.77 % 73.38 %	22.80 % 23.79 %	2.43 % 2.83 %
Dating	5821 6064	4230 4326	1453 1578	138 160	72.67 % 71.34 %	24.96 % 26.02 %	2.37 % 2.64 %
Other	5691 6168	4447 4728	1093 1261	151 179	78.14 % 76.65 %	19.21 % 20.44 %	2.65 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5714	3985 4156	1344 1400	123 158	73.09 % 72.73 %	24.65 % 24.50 %	2.26 % 2.77 %
Outlook Mail	5316 5494	3991 4066	1198 1273	127 155	75.08 % 74.01 %	22.54 % 23.17 %	2.39 % 2.82 %
Yahoo Mail	5645 5514	4307 4084	1195 1272	143 158	76.30 % 74.07 %	21.17 % 23.07 %	2.53 % 2.87 %
AOL Mail	5494 5520	4196 4135	1154 1240	144 145	76.37 % 74.91 %	21.00 % 22.46 %	2.62 % 2.63 %
Mail.com	5341 5466	4173 4168	1041 1150	127 148	78.13 % 76.25 %	19.49 % 21.04 %	2.38 % 2.71 %
Yandex Mail	5456 5488	4153 4136	1174 1215	129 137	76.12 % 75.36 %	21.52 % 22.14 %	2.36 % 2.50 %
GMX Mail	5392 5433	4058 4019	1201 1266	133 148	75.26 % 73.97 %	22.27 % 23.30 %	2.47 % 2.72 %
Zoho Mail	5616 5493	4374 4196	1113 1142	129 155	77.88 % 76.39 %	19.82 % 20.79 %	2.30 % 2.82 %
ProtonMail	5686 5582	4502 4346	1051 1080	133 156	79.18 % 77.86 %	18.48 % 19.35 %	2.34 % 2.79 %
Custom Mail	5533 5204	4414 4064	978 991	141 149	79.78 % 78.09 %	17.68 % 19.04 %	2.55 % 2.86 %
iCloud Mail	5394 5619	3936 4011	1326 1444	132 164	72.97 % 71.38 %	24.58 % 25.70 %	2.45 % 2.92 %
Tuta	5551 5664	4406 4405	1015 1097	130 162	79.37 % 77.77 %	18.28 % 19.37 %	2.34 % 2.86 %
Juno.com	5613 5290	4419 4060	1058 1079	136 151	78.73 % 76.75 %	18.85 % 20.40 %	2.42 % 2.85 %
Mailfence	5363 5524	4265 4269	971 1103	127 152	79.53 % 77.28 %	18.11 % 19.97 %	2.37 % 2.75 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.