CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 76.915	59.232 58.159	15.812 16.629	1.777 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 75.61 %	20.58 % 21.62 %	2.31 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6114	4525 4603	1261 1336	134 175	76.44 % 75.29 %	21.30 % 21.85 %	2.26 % 2.86 %
Elektronics	5997 5727	4673 4319	1193 1237	131 171	77.92 % 75.41 %	19.89 % 21.60 %	2.18 % 2.99 %
Entertainment	6136 5928	4689 4505	1302 1263	145 160	76.42 % 76.00 %	21.22 % 21.31 %	2.36 % 2.70 %
Cosmetics & Beauty	5713 5686	4452 4333	1134 1202	127 151	77.93 % 76.20 %	19.85 % 21.14 %	2.22 % 2.66 %
Food & Drink	5963 6029	4595 4542	1228 1310	140 177	77.06 % 75.34 %	20.59 % 21.73 %	2.35 % 2.94 %
Home & Garden	5883 5919	4508 4427	1231 1327	144 165	76.63 % 74.79 %	20.92 % 22.42 %	2.45 % 2.79 %
Finance	5751 5822	4619 4623	992 1048	140 151	80.32 % 79.41 %	17.25 % 18.00 %	2.43 % 2.59 %
Health	6122 5742	4942 4494	1050 1093	130 155	80.73 % 78.27 %	17.15 % 19.04 %	2.12 % 2.70 %
Pets	5982 5837	4574 4411	1273 1270	135 156	76.46 % 75.57 %	21.28 % 21.76 %	2.26 % 2.67 %
Sport & Fitness	5763 5959	4431 4485	1206 1305	126 169	76.89 % 75.26 %	20.93 % 21.90 %	2.19 % 2.84 %
Job & Career	5864 5969	4388 4390	1337 1414	139 165	74.83 % 73.55 %	22.80 % 23.69 %	2.37 % 2.76 %
Dating	5930 6086	4305 4336	1488 1589	137 161	72.60 % 71.25 %	25.09 % 26.11 %	2.31 % 2.65 %
Other	5797 6097	4531 4691	1117 1235	149 171	78.16 % 76.94 %	19.27 % 20.26 %	2.57 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5594	3954 4047	1289 1389	121 158	73.71 % 72.35 %	24.03 % 24.83 %	2.26 % 2.82 %
Outlook Mail	5356 5617	4034 4164	1198 1300	124 153	75.32 % 74.13 %	22.37 % 23.14 %	2.32 % 2.72 %
Yahoo Mail	5589 5486	4264 4073	1192 1257	133 156	76.29 % 74.24 %	21.33 % 22.91 %	2.38 % 2.84 %
AOL Mail	5522 5505	4189 4127	1196 1232	137 146	75.86 % 74.97 %	21.66 % 22.38 %	2.48 % 2.65 %
Mail.com	5344 5447	4192 4168	1031 1131	121 148	78.44 % 76.52 %	19.29 % 20.76 %	2.26 % 2.72 %
Yandex Mail	5575 5546	4250 4197	1201 1215	124 134	76.23 % 75.68 %	21.54 % 21.91 %	2.22 % 2.42 %
GMX Mail	5444 5485	4111 4068	1203 1275	130 142	75.51 % 74.17 %	22.10 % 23.25 %	2.39 % 2.59 %
Zoho Mail	5518 5364	4292 4118	1102 1094	124 152	77.78 % 76.77 %	19.97 % 20.40 %	2.25 % 2.83 %
ProtonMail	5687 5613	4495 4375	1066 1078	126 160	79.04 % 77.94 %	18.74 % 19.21 %	2.22 % 2.85 %
Custom Mail	5525 5239	4420 4086	970 999	135 154	80.00 % 77.99 %	17.56 % 19.07 %	2.44 % 2.94 %
iCloud Mail	5436 5587	3994 3997	1319 1429	123 161	73.47 % 71.54 %	24.26 % 25.58 %	2.26 % 2.88 %
Tuta	5501 5710	4372 4463	996 1082	133 165	79.48 % 78.16 %	18.11 % 18.95 %	2.42 % 2.89 %
Juno.com	5598 5302	4396 4078	1073 1076	129 148	78.53 % 76.91 %	19.17 % 20.29 %	2.30 % 2.79 %
Mailfence	5362 5420	4269 4198	976 1072	117 150	79.62 % 77.45 %	18.20 % 19.78 %	2.18 % 2.77 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.