CleverReach and Amazon SES Email Deliverability Comparison

CleverReach

Amazon SES

In this comparison, the deliverability of CleverReach and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 65.251	51.485 50.995	11.987 12.880	1.282 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 78.15 %	18.55 % 19.74 %	1.98 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 5007	4064 3880	995 1032	98 112	78.93 % 77.49 %	19.32 % 20.61 %	1.90 % 2.24 %
Elektronics	4937 5002	3959 3917	884 978	105 119	80.19 % 78.31 %	17.91 % 19.55 %	2.13 % 2.38 %
Entertainment	5044 4940	4003 3861	934 980	111 108	79.36 % 78.16 %	18.52 % 19.84 %	2.20 % 2.19 %
Cosmetics & Beauty	4653 5084	3713 4002	852 985	90 107	79.80 % 78.72 %	18.31 % 19.37 %	1.93 % 2.10 %
Food & Drink	5047 5128	4017 3992	954 1028	93 120	79.59 % 77.85 %	18.90 % 20.05 %	1.84 % 2.34 %
Home & Garden	4863 5035	3865 3904	916 1025	99 121	79.48 % 77.54 %	18.84 % 20.36 %	2.04 % 2.40 %
Finance	5039 5047	4163 4121	796 813	98 119	82.62 % 81.65 %	15.80 % 16.11 %	1.94 % 2.36 %
Health	5172 5036	4226 4091	855 833	99 114	81.71 % 81.24 %	16.53 % 16.54 %	1.91 % 2.26 %
Pets	5116 4904	4064 3800	968 1010	99 112	79.44 % 77.49 %	18.92 % 20.60 %	1.94 % 2.28 %
Sport & Fitness	4798 5080	3846 3956	866 1019	97 120	80.16 % 77.87 %	18.05 % 20.06 %	2.02 % 2.36 %
Job & Career	4890 5195	3804 3957	995 1128	100 117	77.79 % 76.17 %	20.35 % 21.71 %	2.04 % 2.25 %
Dating	4802 4876	3639 3617	1088 1141	88 119	75.78 % 74.18 %	22.66 % 23.40 %	1.83 % 2.44 %
Other	5097 4917	4122 3897	884 908	105 124	80.87 % 79.26 %	17.34 % 18.47 %	2.06 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4863	3577 3671	1043 1091	84 113	76.12 % 75.49 %	22.20 % 22.43 %	1.79 % 2.32 %
Outlook Mail	4544 4669	3589 3596	876 976	87 108	78.98 % 77.02 %	19.28 % 20.90 %	1.91 % 2.31 %
Yahoo Mail	4692 4612	3723 3624	875 895	102 106	79.35 % 78.58 %	18.65 % 19.41 %	2.17 % 2.30 %
AOL Mail	4679 4893	3742 3830	865 973	92 106	79.97 % 78.28 %	18.49 % 19.89 %	1.97 % 2.17 %
Mail.com	4710 4597	3774 3631	851 872	92 102	80.13 % 78.99 %	18.07 % 18.97 %	1.95 % 2.22 %
Yandex Mail	4584 4643	3617 3588	891 961	89 105	78.90 % 77.28 %	19.44 % 20.70 %	1.94 % 2.26 %
GMX Mail	4687 4647	3659 3593	936 965	102 108	78.07 % 77.32 %	19.97 % 20.77 %	2.18 % 2.32 %
Zoho Mail	4616 4696	3721 3688	829 912	85 108	80.61 % 78.53 %	17.96 % 19.42 %	1.84 % 2.30 %
ProtonMail	4942 4871	4026 3895	831 865	102 112	81.46 % 79.96 %	16.82 % 17.76 %	2.06 % 2.30 %
Custom Mail	4792 4628	3915 3738	786 798	99 102	81.70 % 80.77 %	16.40 % 17.24 %	2.07 % 2.20 %
iCloud Mail	4499 4756	3449 3559	963 1088	95 119	76.66 % 74.83 %	21.40 % 22.88 %	2.11 % 2.50 %
Tuta	4611 4809	3769 3810	774 895	80 120	81.74 % 79.23 %	16.79 % 18.61 %	1.73 % 2.50 %
Juno.com	4635 4601	3767 3672	784 817	96 109	81.27 % 79.81 %	16.91 % 17.76 %	2.07 % 2.37 %
Mailfence	3917 3966	3157 3100	683 772	77 94	80.60 % 78.16 %	17.44 % 19.47 %	1.97 % 2.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.