Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.820	51.232 51.960	12.207 10.917	1.447 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 81.42 %	18.94 % 17.11 %	2.24 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 5015	3818 4059	949 894	104 89	78.92 % 80.94 %	19.62 % 17.83 %	2.15 % 1.77 %
Elektronics	5000 4903	3966 4027	937 802	111 101	79.32 % 82.13 %	18.74 % 16.36 %	2.22 % 2.06 %
Entertainment	4804 4987	3820 4041	908 855	104 110	79.52 % 81.03 %	18.90 % 17.14 %	2.16 % 2.21 %
Cosmetics & Beauty	5054 4692	4039 3815	942 793	106 87	79.92 % 81.31 %	18.64 % 16.90 %	2.10 % 1.85 %
Food & Drink	5071 4953	4017 4021	974 864	117 85	79.22 % 81.18 %	19.21 % 17.44 %	2.31 % 1.72 %
Home & Garden	5106 4815	4034 3928	997 835	117 90	79.01 % 81.58 %	19.53 % 17.34 %	2.29 % 1.87 %
Finance	4930 5041	4057 4219	795 747	110 94	82.29 % 83.69 %	16.13 % 14.82 %	2.23 % 1.86 %
Health	4996 5068	4104 4203	815 782	108 98	82.15 % 82.93 %	16.31 % 15.43 %	2.16 % 1.93 %
Pets	4837 5113	3817 4146	954 895	113 99	78.91 % 81.09 %	19.72 % 17.50 %	2.34 % 1.94 %
Sport & Fitness	4943 4822	3899 3945	961 805	111 95	78.88 % 81.81 %	19.44 % 16.69 %	2.25 % 1.97 %
Job & Career	5131 4766	4005 3798	1041 893	112 95	78.05 % 79.69 %	20.29 % 18.74 %	2.18 % 1.99 %
Dating	4758 4702	3634 3683	1053 957	110 84	76.38 % 78.33 %	22.13 % 20.35 %	2.31 % 1.79 %
Other	4988 4943	4022 4075	881 795	124 99	80.63 % 82.44 %	17.66 % 16.08 %	2.49 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4712	3677 3701	998 939	103 83	77.25 % 78.54 %	20.97 % 19.93 %	2.16 % 1.76 %
Outlook Mail	4626 4525	3627 3657	927 796	104 84	78.40 % 80.82 %	20.04 % 17.59 %	2.25 % 1.86 %
Yahoo Mail	4532 4702	3628 3819	831 809	101 97	80.05 % 81.22 %	18.34 % 17.21 %	2.23 % 2.06 %
AOL Mail	4780 4630	3790 3786	923 791	101 88	79.29 % 81.77 %	19.31 % 17.08 %	2.11 % 1.90 %
Mail.com	4596 4684	3690 3843	839 777	100 86	80.29 % 82.05 %	18.26 % 16.59 %	2.18 % 1.84 %
Yandex Mail	4673 4594	3696 3715	917 815	111 86	79.09 % 80.87 %	19.62 % 17.74 %	2.38 % 1.87 %
GMX Mail	4736 4597	3738 3688	914 835	109 91	78.93 % 80.23 %	19.30 % 18.16 %	2.30 % 1.98 %
Zoho Mail	4798 4666	3835 3835	896 772	107 88	79.93 % 82.19 %	18.67 % 16.55 %	2.23 % 1.89 %
ProtonMail	4839 4960	3916 4119	831 774	107 100	80.93 % 83.04 %	17.17 % 15.60 %	2.21 % 2.02 %
Custom Mail	4720 4731	3865 3923	801 732	101 98	81.89 % 82.92 %	16.97 % 15.47 %	2.14 % 2.07 %
iCloud Mail	4771 4514	3666 3590	1030 851	118 88	76.84 % 79.53 %	21.59 % 18.85 %	2.47 % 1.95 %
Tuta	4800 4689	3868 3889	871 736	115 78	80.58 % 82.94 %	18.15 % 15.70 %	2.40 % 1.66 %
Juno.com	4639 4686	3747 3885	802 732	100 97	80.77 % 82.91 %	17.29 % 15.62 %	2.16 % 2.07 %
Mailfence	3186 3130	2489 2510	627 558	70 62	78.12 % 80.19 %	19.68 % 17.83 %	2.20 % 1.98 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.