Amazon SES and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 437.709	37.888 356.105	5.018 68.912	1.422 12.692

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 81.36 %	11.32 % 15.74 %	3.21 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33836	2974 28541	308 4439	85 856	88.33 % 84.35 %	9.15 % 13.12 %	2.52 % 2.53 %
Elektronics	3485 33539	3026 27499	361 5112	98 928	86.83 % 81.99 %	10.36 % 15.24 %	2.81 % 2.77 %
Entertainment	3424 33602	2918 27228	388 5348	118 1026	85.22 % 81.03 %	11.33 % 15.92 %	3.45 % 3.05 %
Cosmetics & Beauty	3469 33567	2956 27247	398 5352	115 968	85.21 % 81.17 %	11.47 % 15.94 %	3.32 % 2.88 %
Food & Drink	3318 33405	2931 28177	305 4398	82 830	88.34 % 84.35 %	9.19 % 13.17 %	2.47 % 2.48 %
Home & Garden	3457 34207	3035 28881	322 4470	100 856	87.79 % 84.43 %	9.31 % 13.07 %	2.89 % 2.50 %
Finance	3435 33601	2838 26264	468 6254	129 1083	82.62 % 78.16 %	13.62 % 18.61 %	3.76 % 3.22 %
Health	3419 33684	2870 26600	426 6064	123 1020	83.94 % 78.97 %	12.46 % 18.00 %	3.60 % 3.03 %
Pets	3333 33197	2878 27677	343 4608	112 912	86.35 % 83.37 %	10.29 % 13.88 %	3.36 % 2.75 %
Sport & Fitness	3464 33917	2918 27217	435 5667	111 1033	84.24 % 80.25 %	12.56 % 16.71 %	3.20 % 3.05 %
Job & Career	3415 33928	2847 26916	456 5900	112 1112	83.37 % 79.33 %	13.35 % 17.39 %	3.28 % 3.28 %
Dating	3331 33674	2758 25855	448 6666	125 1153	82.80 % 76.78 %	13.45 % 19.80 %	3.75 % 3.42 %
Other	3411 33552	2939 28003	360 4634	112 915	86.16 % 83.46 %	10.55 % 13.81 %	3.28 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 42994	2784 33535	547 8143	166 1316	79.61 % 78.00 %	15.64 % 18.94 %	4.75 % 3.06 %
Outlook Mail	3327 42360	2787 33356	424 7619	116 1385	83.77 % 78.74 %	12.74 % 17.99 %	3.49 % 3.27 %
Yahoo Mail	3487 42747	2963 34573	406 6861	118 1313	84.97 % 80.88 %	11.64 % 16.05 %	3.38 % 3.07 %
AOL Mail	3283 42275	2790 34234	390 6757	103 1284	84.98 % 80.98 %	11.88 % 15.98 %	3.14 % 3.04 %
Mail.com	3482 43159	2979 35425	383 6509	120 1225	85.55 % 82.08 %	11.00 % 15.08 %	3.45 % 2.84 %
Yandex Mail	3405 42975	2837 34225	444 7364	124 1386	83.32 % 79.64 %	13.04 % 17.14 %	3.64 % 3.23 %
GMX Mail	3320 42732	2898 35119	322 6532	100 1081	87.29 % 82.18 %	9.70 % 15.29 %	3.01 % 2.53 %
Zoho Mail	3513 42498	3087 35319	337 6018	89 1161	87.87 % 83.11 %	9.59 % 14.16 %	2.53 % 2.73 %
ProtonMail	3388 42500	2988 35342	307 6056	93 1102	88.19 % 83.16 %	9.06 % 14.25 %	2.74 % 2.59 %
Custom Mail	3372 43135	2983 36337	307 5743	82 1055	88.46 % 84.24 %	9.10 % 13.31 %	2.43 % 2.45 %
iCloud Mail	3517 3517	2862 2772	527 572	128 173	81.38 % 78.82 %	14.98 % 16.26 %	3.64 % 4.92 %
Tuta	3361 3384	2943 2897	320 382	98 105	87.56 % 85.61 %	9.52 % 11.29 %	2.92 % 3.10 %
Juno.com	3376 3433	2987 2971	304 356	85 106	88.48 % 86.54 %	9.00 % 10.37 %	2.52 % 3.09 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.