Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.680	49.906 50.687	14.478 13.479	1.811 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.17 %	21.87 % 20.52 %	2.74 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5183	3992 3952	1177 1119	150 112	75.05 % 76.25 %	22.13 % 21.59 %	2.82 % 2.16 %
Elektronics	4743 5150	3580 4015	1025 1020	138 115	75.48 % 77.96 %	21.61 % 19.81 %	2.91 % 2.23 %
Entertainment	5189 5206	3919 3977	1133 1101	137 128	75.53 % 76.39 %	21.83 % 21.15 %	2.64 % 2.46 %
Cosmetics & Beauty	4842 4841	3673 3753	1047 975	122 113	75.86 % 77.53 %	21.62 % 20.14 %	2.52 % 2.33 %
Food & Drink	5176 4975	3874 3850	1153 1014	149 111	74.85 % 77.39 %	22.28 % 20.38 %	2.88 % 2.23 %
Home & Garden	5130 5121	3815 3940	1172 1054	143 127	74.37 % 76.94 %	22.85 % 20.58 %	2.79 % 2.48 %
Finance	5025 4854	3974 3894	921 842	130 118	79.08 % 80.22 %	18.33 % 17.35 %	2.59 % 2.43 %
Health	5079 5371	3983 4317	960 942	136 112	78.42 % 80.38 %	18.90 % 17.54 %	2.68 % 2.09 %
Pets	4968 5245	3726 4017	1110 1110	132 118	75.00 % 76.59 %	22.34 % 21.16 %	2.66 % 2.25 %
Sport & Fitness	5085 4913	3829 3806	1114 1001	142 106	75.30 % 77.47 %	21.91 % 20.37 %	2.79 % 2.16 %
Job & Career	5105 4955	3750 3708	1214 1130	141 117	73.46 % 74.83 %	23.78 % 22.81 %	2.76 % 2.36 %
Dating	5238 5012	3750 3655	1349 1246	139 111	71.59 % 72.92 %	25.75 % 24.86 %	2.65 % 2.21 %
Other	5296 4854	4041 3803	1103 925	152 126	76.30 % 78.35 %	20.83 % 19.06 %	2.87 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4697	3533 3439	1214 1157	134 101	72.38 % 73.22 %	24.87 % 24.63 %	2.75 % 2.15 %
Outlook Mail	4740 4568	3515 3440	1096 1026	129 102	74.16 % 75.31 %	23.12 % 22.46 %	2.72 % 2.23 %
Yahoo Mail	4752 4830	3511 3690	1108 1020	133 120	73.88 % 76.40 %	23.32 % 21.12 %	2.80 % 2.48 %
AOL Mail	4761 4697	3579 3592	1058 988	124 117	75.17 % 76.47 %	22.22 % 21.03 %	2.60 % 2.49 %
Mail.com	4663 4524	3553 3538	985 880	125 106	76.20 % 78.21 %	21.12 % 19.45 %	2.68 % 2.34 %
Yandex Mail	4708 4712	3534 3607	1056 998	118 107	75.06 % 76.55 %	22.43 % 21.18 %	2.51 % 2.27 %
GMX Mail	4685 4594	3453 3471	1110 1014	122 109	73.70 % 75.56 %	23.69 % 22.07 %	2.60 % 2.37 %
Zoho Mail	4670 4828	3547 3766	992 959	131 103	75.95 % 78.00 %	21.24 % 19.86 %	2.81 % 2.13 %
ProtonMail	4822 4851	3765 3840	924 904	133 107	78.08 % 79.16 %	19.16 % 18.64 %	2.76 % 2.21 %
Custom Mail	4433 4690	3458 3747	853 828	122 115	78.01 % 79.89 %	19.24 % 17.65 %	2.75 % 2.45 %
iCloud Mail	4799 4638	3441 3383	1219 1146	139 109	71.70 % 72.94 %	25.40 % 24.71 %	2.90 % 2.35 %
Tuta	4878 4728	3785 3772	953 854	140 102	77.59 % 79.78 %	19.54 % 18.06 %	2.87 % 2.16 %
Juno.com	4576 4734	3501 3750	946 872	129 112	76.51 % 79.21 %	20.67 % 18.42 %	2.82 % 2.37 %
Mailfence	4827 4589	3731 3652	964 833	132 104	77.29 % 79.58 %	19.97 % 18.15 %	2.73 % 2.27 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.