Amazon SES and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 464.069	60.903 378.294	7.663 72.159	2.145 13.616

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 81.52 %	10.84 % 15.55 %	3.03 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35861	4775 30288	467 4649	124 924	88.99 % 84.46 %	8.70 % 12.96 %	2.31 % 2.58 %
Elektronics	5513 35543	4825 29206	546 5340	142 997	87.52 % 82.17 %	9.90 % 15.02 %	2.58 % 2.81 %
Entertainment	5474 35669	4714 28964	595 5601	165 1104	86.12 % 81.20 %	10.87 % 15.70 %	3.01 % 3.10 %
Cosmetics & Beauty	5483 35591	4703 28942	600 5604	180 1045	85.77 % 81.32 %	10.94 % 15.75 %	3.28 % 2.94 %
Food & Drink	5431 35451	4821 29943	481 4613	129 895	88.77 % 84.46 %	8.86 % 13.01 %	2.38 % 2.52 %
Home & Garden	5531 36302	4903 30694	490 4687	138 921	88.65 % 84.55 %	8.86 % 12.91 %	2.50 % 2.54 %
Finance	5441 35580	4533 27873	710 6533	198 1174	83.31 % 78.34 %	13.05 % 18.36 %	3.64 % 3.30 %
Health	5394 35702	4563 28285	643 6338	188 1079	84.59 % 79.23 %	11.92 % 17.75 %	3.49 % 3.02 %
Pets	5401 35232	4707 29417	528 4837	166 978	87.15 % 83.50 %	9.78 % 13.73 %	3.07 % 2.78 %
Sport & Fitness	5481 35937	4646 28892	660 5945	175 1100	84.77 % 80.40 %	12.04 % 16.54 %	3.19 % 3.06 %
Job & Career	5387 35982	4514 28580	698 6198	175 1204	83.79 % 79.43 %	12.96 % 17.23 %	3.25 % 3.35 %
Dating	5355 35653	4472 27478	691 6953	192 1222	83.51 % 77.07 %	12.90 % 19.50 %	3.59 % 3.43 %
Other	5454 35566	4727 29732	554 4861	173 973	86.67 % 83.60 %	10.16 % 13.67 %	3.17 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 45032	4434 35118	837 8483	238 1431	80.49 % 77.98 %	15.19 % 18.84 %	4.32 % 3.18 %
Outlook Mail	5392 44391	4570 35021	661 7904	161 1466	84.76 % 78.89 %	12.26 % 17.81 %	2.99 % 3.30 %
Yahoo Mail	5500 44850	4705 36332	621 7133	174 1385	85.55 % 81.01 %	11.29 % 15.90 %	3.16 % 3.09 %
AOL Mail	5323 44273	4562 35916	601 7008	160 1349	85.70 % 81.12 %	11.29 % 15.83 %	3.01 % 3.05 %
Mail.com	5465 45218	4730 37172	569 6753	166 1293	86.55 % 82.21 %	10.41 % 14.93 %	3.04 % 2.86 %
Yandex Mail	5401 44931	4542 35830	673 7634	186 1467	84.10 % 79.74 %	12.46 % 16.99 %	3.44 % 3.27 %
GMX Mail	5407 44714	4757 36814	500 6744	150 1156	87.98 % 82.33 %	9.25 % 15.08 %	2.77 % 2.59 %
Zoho Mail	5584 44505	4922 37045	515 6239	147 1221	88.14 % 83.24 %	9.22 % 14.02 %	2.63 % 2.74 %
ProtonMail	5388 44580	4781 37149	464 6266	143 1165	88.73 % 83.33 %	8.61 % 14.06 %	2.65 % 2.61 %
Custom Mail	5329 45125	4744 38081	461 5940	124 1104	89.02 % 84.39 %	8.65 % 13.16 %	2.33 % 2.45 %
iCloud Mail	5558 5615	4547 4444	802 903	209 268	81.81 % 79.15 %	14.43 % 16.08 %	3.76 % 4.77 %
Tuta	5383 5382	4747 4627	492 596	144 159	88.19 % 85.97 %	9.14 % 11.07 %	2.68 % 2.95 %
Juno.com	5472 5453	4862 4745	467 556	143 152	88.85 % 87.02 %	8.53 % 10.20 %	2.61 % 2.79 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.