Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.707	58.531 58.850	16.313 15.975	1.952 1.882

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.72 %	21.24 % 20.83 %	2.54 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5801	4639 4410	1298 1255	159 136	76.10 % 76.02 %	21.29 % 21.63 %	2.61 % 2.34 %
Elektronics	5759 6054	4393 4691	1211 1221	155 142	76.28 % 77.49 %	21.03 % 20.17 %	2.69 % 2.35 %
Entertainment	5912 6218	4526 4734	1239 1328	147 156	76.56 % 76.13 %	20.96 % 21.36 %	2.49 % 2.51 %
Cosmetics & Beauty	5686 5790	4358 4484	1187 1169	141 137	76.64 % 77.44 %	20.88 % 20.19 %	2.48 % 2.37 %
Food & Drink	5971 5796	4533 4430	1272 1226	166 140	75.92 % 76.43 %	21.30 % 21.15 %	2.78 % 2.42 %
Home & Garden	5924 5906	4444 4509	1327 1242	153 155	75.02 % 76.35 %	22.40 % 21.03 %	2.58 % 2.62 %
Finance	5801 5752	4612 4589	1048 1017	141 146	79.50 % 79.78 %	18.07 % 17.68 %	2.43 % 2.54 %
Health	5676 6075	4496 4885	1041 1050	139 140	79.21 % 80.41 %	18.34 % 17.28 %	2.45 % 2.30 %
Pets	5863 6097	4473 4647	1244 1303	146 147	76.29 % 76.22 %	21.22 % 21.37 %	2.49 % 2.41 %
Sport & Fitness	5981 5770	4518 4408	1311 1232	152 130	75.54 % 76.40 %	21.92 % 21.35 %	2.54 % 2.25 %
Job & Career	5911 5870	4393 4370	1366 1354	152 146	74.32 % 74.45 %	23.11 % 23.07 %	2.57 % 2.49 %
Dating	6055 5825	4357 4228	1553 1451	145 146	71.96 % 72.58 %	25.65 % 24.91 %	2.39 % 2.51 %
Other	6161 5753	4789 4465	1216 1127	156 161	77.73 % 77.61 %	19.74 % 19.59 %	2.53 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5373	4008 3941	1360 1304	139 128	72.78 % 73.35 %	24.70 % 24.27 %	2.52 % 2.38 %
Outlook Mail	5624 5349	4190 4007	1294 1213	140 129	74.50 % 74.91 %	23.01 % 22.68 %	2.49 % 2.41 %
Yahoo Mail	5392 5525	4028 4174	1222 1210	142 141	74.70 % 75.55 %	22.66 % 21.90 %	2.63 % 2.55 %
AOL Mail	5396 5496	4057 4148	1210 1213	129 135	75.19 % 75.47 %	22.42 % 22.07 %	2.39 % 2.46 %
Mail.com	5505 5307	4255 4155	1113 1030	137 122	77.29 % 78.29 %	20.22 % 19.41 %	2.49 % 2.30 %
Yandex Mail	5633 5519	4298 4184	1205 1204	130 131	76.30 % 75.81 %	21.39 % 21.82 %	2.31 % 2.37 %
GMX Mail	5505 5402	4118 4062	1255 1201	132 139	74.80 % 75.19 %	22.80 % 22.23 %	2.40 % 2.57 %
Zoho Mail	5405 5529	4188 4287	1074 1108	143 134	77.48 % 77.54 %	19.87 % 20.04 %	2.65 % 2.42 %
ProtonMail	5571 5683	4377 4479	1049 1063	145 141	78.57 % 78.81 %	18.83 % 18.70 %	2.60 % 2.48 %
Custom Mail	5241 5482	4131 4361	966 977	144 144	78.82 % 79.55 %	18.43 % 17.82 %	2.75 % 2.63 %
iCloud Mail	5680 5414	4096 3975	1434 1314	150 125	72.11 % 73.42 %	25.25 % 24.27 %	2.64 % 2.31 %
Tuta	5624 5609	4448 4433	1024 1027	152 149	79.09 % 79.03 %	18.21 % 18.31 %	2.70 % 2.66 %
Juno.com	5360 5619	4161 4386	1066 1098	133 135	77.63 % 78.06 %	19.89 % 19.54 %	2.48 % 2.40 %
Mailfence	5353 5400	4176 4258	1041 1013	136 129	78.01 % 78.85 %	19.45 % 18.76 %	2.54 % 2.39 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.