Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.821	58.159 59.232	16.629 15.812	2.127 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.10 %	21.62 % 20.58 %	2.77 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5920	4603 4525	1336 1261	175 134	75.29 % 76.44 %	21.85 % 21.30 %	2.86 % 2.26 %
Elektronics	5727 5997	4319 4673	1237 1193	171 131	75.41 % 77.92 %	21.60 % 19.89 %	2.99 % 2.18 %
Entertainment	5928 6136	4505 4689	1263 1302	160 145	76.00 % 76.42 %	21.31 % 21.22 %	2.70 % 2.36 %
Cosmetics & Beauty	5686 5713	4333 4452	1202 1134	151 127	76.20 % 77.93 %	21.14 % 19.85 %	2.66 % 2.22 %
Food & Drink	6029 5963	4542 4595	1310 1228	177 140	75.34 % 77.06 %	21.73 % 20.59 %	2.94 % 2.35 %
Home & Garden	5919 5883	4427 4508	1327 1231	165 144	74.79 % 76.63 %	22.42 % 20.92 %	2.79 % 2.45 %
Finance	5822 5751	4623 4619	1048 992	151 140	79.41 % 80.32 %	18.00 % 17.25 %	2.59 % 2.43 %
Health	5742 6122	4494 4942	1093 1050	155 130	78.27 % 80.73 %	19.04 % 17.15 %	2.70 % 2.12 %
Pets	5837 5982	4411 4574	1270 1273	156 135	75.57 % 76.46 %	21.76 % 21.28 %	2.67 % 2.26 %
Sport & Fitness	5959 5763	4485 4431	1305 1206	169 126	75.26 % 76.89 %	21.90 % 20.93 %	2.84 % 2.19 %
Job & Career	5969 5864	4390 4388	1414 1337	165 139	73.55 % 74.83 %	23.69 % 22.80 %	2.76 % 2.37 %
Dating	6086 5930	4336 4305	1589 1488	161 137	71.25 % 72.60 %	26.11 % 25.09 %	2.65 % 2.31 %
Other	6097 5797	4691 4531	1235 1117	171 149	76.94 % 78.16 %	20.26 % 19.27 %	2.80 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5364	4047 3954	1389 1289	158 121	72.35 % 73.71 %	24.83 % 24.03 %	2.82 % 2.26 %
Outlook Mail	5617 5356	4164 4034	1300 1198	153 124	74.13 % 75.32 %	23.14 % 22.37 %	2.72 % 2.32 %
Yahoo Mail	5486 5589	4073 4264	1257 1192	156 133	74.24 % 76.29 %	22.91 % 21.33 %	2.84 % 2.38 %
AOL Mail	5505 5522	4127 4189	1232 1196	146 137	74.97 % 75.86 %	22.38 % 21.66 %	2.65 % 2.48 %
Mail.com	5447 5344	4168 4192	1131 1031	148 121	76.52 % 78.44 %	20.76 % 19.29 %	2.72 % 2.26 %
Yandex Mail	5546 5575	4197 4250	1215 1201	134 124	75.68 % 76.23 %	21.91 % 21.54 %	2.42 % 2.22 %
GMX Mail	5485 5444	4068 4111	1275 1203	142 130	74.17 % 75.51 %	23.25 % 22.10 %	2.59 % 2.39 %
Zoho Mail	5364 5518	4118 4292	1094 1102	152 124	76.77 % 77.78 %	20.40 % 19.97 %	2.83 % 2.25 %
ProtonMail	5613 5687	4375 4495	1078 1066	160 126	77.94 % 79.04 %	19.21 % 18.74 %	2.85 % 2.22 %
Custom Mail	5239 5525	4086 4420	999 970	154 135	77.99 % 80.00 %	19.07 % 17.56 %	2.94 % 2.44 %
iCloud Mail	5587 5436	3997 3994	1429 1319	161 123	71.54 % 73.47 %	25.58 % 24.26 %	2.88 % 2.26 %
Tuta	5710 5501	4463 4372	1082 996	165 133	78.16 % 79.48 %	18.95 % 18.11 %	2.89 % 2.42 %
Juno.com	5302 5598	4078 4396	1076 1073	148 129	76.91 % 78.53 %	20.29 % 19.17 %	2.79 % 2.30 %
Mailfence	5420 5362	4198 4269	1072 976	150 117	77.45 % 79.62 %	19.78 % 18.20 %	2.77 % 2.18 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.