Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.852	58.115 59.179	16.752 15.819	2.138 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.00 %	21.75 % 20.58 %	2.78 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5977	4653 4548	1353 1290	179 139	75.23 % 76.09 %	21.88 % 21.58 %	2.89 % 2.33 %
Elektronics	5641 6026	4262 4693	1208 1191	171 142	75.55 % 77.88 %	21.41 % 19.76 %	3.03 % 2.36 %
Entertainment	5966 6159	4517 4687	1290 1314	159 158	75.71 % 76.10 %	21.62 % 21.33 %	2.67 % 2.57 %
Cosmetics & Beauty	5704 5643	4340 4372	1214 1135	150 136	76.09 % 77.48 %	21.28 % 20.11 %	2.63 % 2.41 %
Food & Drink	6036 5876	4522 4530	1336 1208	178 138	74.92 % 77.09 %	22.13 % 20.56 %	2.95 % 2.35 %
Home & Garden	5952 5944	4433 4555	1355 1235	164 154	74.48 % 76.63 %	22.77 % 20.78 %	2.76 % 2.59 %
Finance	5847 5740	4638 4602	1058 997	151 141	79.32 % 80.17 %	18.09 % 17.37 %	2.58 % 2.46 %
Health	5799 6250	4532 5029	1110 1080	157 141	78.15 % 80.46 %	19.14 % 17.28 %	2.71 % 2.26 %
Pets	5771 6132	4334 4688	1284 1299	153 145	75.10 % 76.45 %	22.25 % 21.18 %	2.65 % 2.36 %
Sport & Fitness	5974 5711	4502 4400	1302 1183	170 128	75.36 % 77.04 %	21.79 % 20.71 %	2.85 % 2.24 %
Job & Career	5898 5882	4328 4398	1403 1341	167 143	73.38 % 74.77 %	23.79 % 22.80 %	2.83 % 2.43 %
Dating	6064 5821	4326 4230	1578 1453	160 138	71.34 % 72.67 %	26.02 % 24.96 %	2.64 % 2.37 %
Other	6168 5691	4728 4447	1261 1093	179 151	76.65 % 78.14 %	20.44 % 19.21 %	2.90 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5452	4156 3985	1400 1344	158 123	72.73 % 73.09 %	24.50 % 24.65 %	2.77 % 2.26 %
Outlook Mail	5494 5316	4066 3991	1273 1198	155 127	74.01 % 75.08 %	23.17 % 22.54 %	2.82 % 2.39 %
Yahoo Mail	5514 5645	4084 4307	1272 1195	158 143	74.07 % 76.30 %	23.07 % 21.17 %	2.87 % 2.53 %
AOL Mail	5520 5494	4135 4196	1240 1154	145 144	74.91 % 76.37 %	22.46 % 21.00 %	2.63 % 2.62 %
Mail.com	5466 5341	4168 4173	1150 1041	148 127	76.25 % 78.13 %	21.04 % 19.49 %	2.71 % 2.38 %
Yandex Mail	5488 5456	4136 4153	1215 1174	137 129	75.36 % 76.12 %	22.14 % 21.52 %	2.50 % 2.36 %
GMX Mail	5433 5392	4019 4058	1266 1201	148 133	73.97 % 75.26 %	23.30 % 22.27 %	2.72 % 2.47 %
Zoho Mail	5493 5616	4196 4374	1142 1113	155 129	76.39 % 77.88 %	20.79 % 19.82 %	2.82 % 2.30 %
ProtonMail	5582 5686	4346 4502	1080 1051	156 133	77.86 % 79.18 %	19.35 % 18.48 %	2.79 % 2.34 %
Custom Mail	5204 5533	4064 4414	991 978	149 141	78.09 % 79.78 %	19.04 % 17.68 %	2.86 % 2.55 %
iCloud Mail	5619 5394	4011 3936	1444 1326	164 132	71.38 % 72.97 %	25.70 % 24.58 %	2.92 % 2.45 %
Tuta	5664 5551	4405 4406	1097 1015	162 130	77.77 % 79.37 %	19.37 % 18.28 %	2.86 % 2.34 %
Juno.com	5290 5613	4060 4419	1079 1058	151 136	76.75 % 78.73 %	20.40 % 18.85 %	2.85 % 2.42 %
Mailfence	5524 5363	4269 4265	1103 971	152 127	77.28 % 79.53 %	19.97 % 18.11 %	2.75 % 2.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.