Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.591	49.987 51.083	14.393 13.168	1.661 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 77.88 %	21.79 % 20.08 %	2.52 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5176	3891 3986	1157 1089	128 101	75.17 % 77.01 %	22.35 % 21.04 %	2.47 % 1.95 %
Elektronics	4959 5079	3758 3994	1073 978	128 107	75.78 % 78.64 %	21.64 % 19.26 %	2.58 % 2.11 %
Entertainment	5013 5099	3809 3952	1089 1029	115 118	75.98 % 77.51 %	21.72 % 20.18 %	2.29 % 2.31 %
Cosmetics & Beauty	5082 4855	3884 3794	1083 964	115 97	76.43 % 78.15 %	21.31 % 19.86 %	2.26 % 2.00 %
Food & Drink	5138 5054	3866 3934	1142 1026	130 94	75.24 % 77.84 %	22.23 % 20.30 %	2.53 % 1.86 %
Home & Garden	5077 4930	3810 3827	1135 997	132 106	75.04 % 77.63 %	22.36 % 20.22 %	2.60 % 2.15 %
Finance	5091 5052	4065 4098	896 850	130 104	79.85 % 81.12 %	17.60 % 16.83 %	2.55 % 2.06 %
Health	5068 5385	4017 4332	926 949	125 104	79.26 % 80.45 %	18.27 % 17.62 %	2.47 % 1.93 %
Pets	5058 5176	3791 4012	1140 1063	127 101	74.95 % 77.51 %	22.54 % 20.54 %	2.51 % 1.95 %
Sport & Fitness	5116 4783	3846 3736	1137 950	133 97	75.18 % 78.11 %	22.22 % 19.86 %	2.60 % 2.03 %
Job & Career	5150 4963	3767 3751	1254 1108	129 104	73.15 % 75.58 %	24.35 % 22.33 %	2.50 % 2.10 %
Dating	5017 4853	3560 3566	1324 1196	133 91	70.96 % 73.48 %	26.39 % 24.64 %	2.65 % 1.88 %
Other	5096 5186	3923 4101	1037 969	136 116	76.98 % 79.08 %	20.35 % 18.68 %	2.67 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4758	3514 3508	1235 1160	121 90	72.16 % 73.73 %	25.36 % 24.38 %	2.48 % 1.89 %
Outlook Mail	4676 4440	3471 3390	1085 960	120 90	74.23 % 76.35 %	23.20 % 21.62 %	2.57 % 2.03 %
Yahoo Mail	4648 4735	3511 3664	1016 966	121 105	75.54 % 77.38 %	21.86 % 20.40 %	2.60 % 2.22 %
AOL Mail	4816 4668	3634 3624	1067 949	115 95	75.46 % 77.63 %	22.16 % 20.33 %	2.39 % 2.04 %
Mail.com	4564 4759	3498 3743	956 918	110 98	76.64 % 78.65 %	20.95 % 19.29 %	2.41 % 2.06 %
Yandex Mail	4786 4645	3583 3561	1090 993	113 91	74.86 % 76.66 %	22.77 % 21.38 %	2.36 % 1.96 %
GMX Mail	4640 4689	3440 3543	1080 1039	120 107	74.14 % 75.56 %	23.28 % 22.16 %	2.59 % 2.28 %
Zoho Mail	4693 4660	3563 3669	1013 905	117 86	75.92 % 78.73 %	21.59 % 19.42 %	2.49 % 1.85 %
ProtonMail	4856 4930	3783 3945	951 883	122 102	77.90 % 80.02 %	19.58 % 17.91 %	2.51 % 2.07 %
Custom Mail	4542 4755	3565 3824	868 829	109 102	78.49 % 80.42 %	19.11 % 17.43 %	2.40 % 2.15 %
iCloud Mail	4782 4483	3421 3326	1231 1059	130 98	71.54 % 74.19 %	25.74 % 23.62 %	2.72 % 2.19 %
Tuta	4850 4691	3751 3781	968 828	131 82	77.34 % 80.60 %	19.96 % 17.65 %	2.70 % 1.75 %
Juno.com	4636 4708	3609 3758	908 850	119 100	77.85 % 79.82 %	19.59 % 18.05 %	2.57 % 2.12 %
Mailfence	4682 4670	3644 3747	925 829	113 94	77.83 % 80.24 %	19.76 % 17.75 %	2.41 % 2.01 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.