Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.729	49.737 50.913	14.491 13.357	1.808 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 77.46 %	21.94 % 20.32 %	2.74 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5259	3908 4021	1158 1128	148 110	74.95 % 76.46 %	22.21 % 21.45 %	2.84 % 2.09 %
Elektronics	4850 5138	3642 4002	1071 1024	137 112	75.09 % 77.89 %	22.08 % 19.93 %	2.82 % 2.18 %
Entertainment	5119 5158	3884 3953	1102 1085	133 120	75.87 % 76.64 %	21.53 % 21.04 %	2.60 % 2.33 %
Cosmetics & Beauty	4924 4764	3722 3702	1074 950	128 112	75.59 % 77.71 %	21.81 % 19.94 %	2.60 % 2.35 %
Food & Drink	5217 5000	3868 3882	1204 1010	145 108	74.14 % 77.64 %	23.08 % 20.20 %	2.78 % 2.16 %
Home & Garden	5102 5031	3787 3882	1175 1031	140 118	74.23 % 77.16 %	23.03 % 20.49 %	2.74 % 2.35 %
Finance	5016 4910	3975 3965	910 832	131 113	79.25 % 80.75 %	18.14 % 16.95 %	2.61 % 2.30 %
Health	5061 5441	3985 4393	942 936	134 112	78.74 % 80.74 %	18.61 % 17.20 %	2.65 % 2.06 %
Pets	4986 5288	3735 4072	1118 1103	133 113	74.91 % 77.00 %	22.42 % 20.86 %	2.67 % 2.14 %
Sport & Fitness	5033 4911	3800 3821	1091 988	142 102	75.50 % 77.80 %	21.68 % 20.12 %	2.82 % 2.08 %
Job & Career	5166 4867	3782 3650	1241 1108	143 109	73.21 % 74.99 %	24.02 % 22.77 %	2.77 % 2.24 %
Dating	5130 5016	3669 3678	1321 1231	140 107	71.52 % 73.33 %	25.75 % 24.54 %	2.73 % 2.13 %
Other	5218 4946	3980 3892	1084 931	154 123	76.27 % 78.69 %	20.77 % 18.82 %	2.95 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4701	3520 3438	1243 1165	136 98	71.85 % 73.13 %	25.37 % 24.78 %	2.78 % 2.08 %
Outlook Mail	4615 4574	3424 3470	1064 1006	127 98	74.19 % 75.86 %	23.06 % 21.99 %	2.75 % 2.14 %
Yahoo Mail	4657 4802	3468 3693	1056 994	133 115	74.47 % 76.91 %	22.68 % 20.70 %	2.86 % 2.39 %
AOL Mail	4765 4735	3549 3639	1089 989	127 107	74.48 % 76.85 %	22.85 % 20.89 %	2.67 % 2.26 %
Mail.com	4684 4660	3584 3649	978 901	122 110	76.52 % 78.30 %	20.88 % 19.33 %	2.60 % 2.36 %
Yandex Mail	4694 4633	3508 3555	1065 981	121 97	74.73 % 76.73 %	22.69 % 21.17 %	2.58 % 2.09 %
GMX Mail	4692 4622	3470 3501	1095 1013	127 108	73.96 % 75.75 %	23.34 % 21.92 %	2.71 % 2.34 %
Zoho Mail	4739 4787	3596 3738	1013 953	130 96	75.88 % 78.09 %	21.38 % 19.91 %	2.74 % 2.01 %
ProtonMail	4851 4774	3774 3807	943 865	134 102	77.80 % 79.74 %	19.44 % 18.12 %	2.76 % 2.14 %
Custom Mail	4470 4719	3477 3784	874 825	119 110	77.79 % 80.19 %	19.55 % 17.48 %	2.66 % 2.33 %
iCloud Mail	4787 4673	3429 3437	1219 1127	139 109	71.63 % 73.55 %	25.46 % 24.12 %	2.90 % 2.33 %
Tuta	4825 4758	3728 3801	960 861	137 96	77.26 % 79.89 %	19.90 % 18.10 %	2.84 % 2.02 %
Juno.com	4597 4742	3525 3777	942 859	130 106	76.68 % 79.65 %	20.49 % 18.11 %	2.83 % 2.24 %
Mailfence	4761 4549	3685 3624	950 818	126 107	77.40 % 79.67 %	19.95 % 17.98 %	2.65 % 2.35 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.