Amazon SES and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 455.233	53.094 370.776	6.813 71.133	1.902 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 81.45 %	11.02 % 15.63 %	3.08 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 35176	4192 29685	419 4585	109 906	88.81 % 84.39 %	8.88 % 13.03 %	2.31 % 2.58 %
Elektronics	4776 34894	4171 28648	482 5270	123 976	87.33 % 82.10 %	10.09 % 15.10 %	2.58 % 2.80 %
Entertainment	4756 34991	4077 28389	527 5525	152 1077	85.72 % 81.13 %	11.08 % 15.79 %	3.20 % 3.08 %
Cosmetics & Beauty	4777 34926	4088 28381	535 5527	154 1018	85.58 % 81.26 %	11.20 % 15.82 %	3.22 % 2.91 %
Food & Drink	4706 34778	4169 29351	421 4547	116 880	88.59 % 84.40 %	8.95 % 13.07 %	2.46 % 2.53 %
Home & Garden	4845 35593	4282 30072	438 4620	125 901	88.38 % 84.49 %	9.04 % 12.98 %	2.58 % 2.53 %
Finance	4786 34912	3975 27328	635 6442	176 1142	83.05 % 78.28 %	13.27 % 18.45 %	3.68 % 3.27 %
Health	4729 35051	3993 27738	571 6252	165 1061	84.44 % 79.14 %	12.07 % 17.84 %	3.49 % 3.03 %
Pets	4720 34537	4094 28817	471 4762	155 958	86.74 % 83.44 %	9.98 % 13.79 %	3.28 % 2.77 %
Sport & Fitness	4840 35276	4094 28334	592 5861	154 1081	84.59 % 80.32 %	12.23 % 16.61 %	3.18 % 3.06 %
Job & Career	4734 35243	3959 27977	620 6094	155 1172	83.63 % 79.38 %	13.10 % 17.29 %	3.27 % 3.33 %
Dating	4657 34945	3875 26891	613 6854	169 1200	83.21 % 76.95 %	13.16 % 19.61 %	3.63 % 3.43 %
Other	4763 34911	4125 29165	489 4794	149 952	86.61 % 83.54 %	10.27 % 13.73 %	3.13 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 44331	3870 34567	742 8371	214 1393	80.19 % 77.97 %	15.38 % 18.88 %	4.43 % 3.14 %
Outlook Mail	4719 43694	3990 34441	586 7812	143 1441	84.55 % 78.82 %	12.42 % 17.88 %	3.03 % 3.30 %
Yahoo Mail	4812 44180	4106 35764	550 7052	156 1364	85.33 % 80.95 %	11.43 % 15.96 %	3.24 % 3.09 %
AOL Mail	4619 43618	3947 35357	531 6931	141 1330	85.45 % 81.06 %	11.50 % 15.89 %	3.05 % 3.05 %
Mail.com	4838 44516	4174 36571	514 6674	150 1271	86.28 % 82.15 %	10.62 % 14.99 %	3.10 % 2.86 %
Yandex Mail	4778 44251	4004 35271	605 7544	169 1436	83.80 % 79.71 %	12.66 % 17.05 %	3.54 % 3.25 %
GMX Mail	4720 44052	4138 36238	446 6680	136 1134	87.67 % 82.26 %	9.45 % 15.16 %	2.88 % 2.57 %
Zoho Mail	4852 43845	4271 36468	455 6172	126 1205	88.03 % 83.17 %	9.38 % 14.08 %	2.60 % 2.75 %
ProtonMail	4705 43897	4161 36553	414 6202	130 1142	88.44 % 83.27 %	8.80 % 14.13 %	2.76 % 2.60 %
Custom Mail	4642 44431	4125 37468	410 5875	107 1088	88.86 % 84.33 %	8.83 % 13.22 %	2.31 % 2.45 %
iCloud Mail	4873 4873	3982 3845	710 791	181 237	81.72 % 78.90 %	14.57 % 16.23 %	3.71 % 4.86 %
Tuta	4698 4768	4132 4089	438 534	128 145	87.95 % 85.76 %	9.32 % 11.20 %	2.72 % 3.04 %
Juno.com	4727 4777	4194 4144	412 495	121 138	88.72 % 86.75 %	8.72 % 10.36 %	2.56 % 2.89 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.