Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.627	49.732 50.702	14.713 13.404	1.825 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.26 %	22.20 % 20.42 %	2.75 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5201	3853 3958	1166 1129	142 114	74.66 % 76.10 %	22.59 % 21.71 %	2.75 % 2.19 %
Elektronics	4919 5061	3684 3937	1096 1009	139 115	74.89 % 77.79 %	22.28 % 19.94 %	2.83 % 2.27 %
Entertainment	5074 5098	3837 3903	1108 1061	129 134	75.62 % 76.56 %	21.84 % 20.81 %	2.54 % 2.63 %
Cosmetics & Beauty	5010 4857	3781 3764	1100 977	129 116	75.47 % 77.50 %	21.96 % 20.12 %	2.57 % 2.39 %
Food & Drink	5249 4994	3892 3859	1211 1022	146 113	74.15 % 77.27 %	23.07 % 20.46 %	2.78 % 2.26 %
Home & Garden	5026 4924	3721 3798	1161 1008	144 118	74.04 % 77.13 %	23.10 % 20.47 %	2.87 % 2.40 %
Finance	5013 4986	3974 4016	907 857	132 113	79.27 % 80.55 %	18.09 % 17.19 %	2.63 % 2.27 %
Health	5091 5418	4000 4340	958 963	133 115	78.57 % 80.10 %	18.82 % 17.77 %	2.61 % 2.12 %
Pets	5099 5251	3796 4033	1160 1100	143 118	74.45 % 76.80 %	22.75 % 20.95 %	2.80 % 2.25 %
Sport & Fitness	5198 4817	3885 3752	1168 958	145 107	74.74 % 77.89 %	22.47 % 19.89 %	2.79 % 2.22 %
Job & Career	5173 4910	3762 3674	1267 1121	144 115	72.72 % 74.83 %	24.49 % 22.83 %	2.78 % 2.34 %
Dating	5160 5001	3657 3659	1357 1232	146 110	70.87 % 73.17 %	26.30 % 24.64 %	2.83 % 2.20 %
Other	5097 5109	3890 4009	1054 967	153 133	76.32 % 78.47 %	20.68 % 18.93 %	3.00 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4675	3466 3428	1250 1144	137 103	71.42 % 73.33 %	25.76 % 24.47 %	2.82 % 2.20 %
Outlook Mail	4676 4532	3438 3427	1110 1003	128 102	73.52 % 75.62 %	23.74 % 22.13 %	2.74 % 2.25 %
Yahoo Mail	4671 4769	3475 3653	1060 994	136 122	74.40 % 76.60 %	22.69 % 20.84 %	2.91 % 2.56 %
AOL Mail	4862 4688	3626 3610	1105 969	131 109	74.58 % 77.01 %	22.73 % 20.67 %	2.69 % 2.33 %
Mail.com	4623 4723	3525 3704	976 910	122 109	76.25 % 78.42 %	21.11 % 19.27 %	2.64 % 2.31 %
Yandex Mail	4795 4666	3572 3558	1101 1002	122 106	74.49 % 76.25 %	22.96 % 21.47 %	2.54 % 2.27 %
GMX Mail	4634 4739	3410 3574	1098 1046	126 119	73.59 % 75.42 %	23.69 % 22.07 %	2.72 % 2.51 %
Zoho Mail	4727 4721	3577 3688	1021 931	129 102	75.67 % 78.12 %	21.60 % 19.72 %	2.73 % 2.16 %
ProtonMail	4841 4850	3750 3847	958 893	133 110	77.46 % 79.32 %	19.79 % 18.41 %	2.75 % 2.27 %
Custom Mail	4458 4761	3464 3786	878 860	116 115	77.70 % 79.52 %	19.69 % 18.06 %	2.60 % 2.42 %
iCloud Mail	4921 4565	3505 3353	1269 1101	147 111	71.23 % 73.45 %	25.79 % 24.12 %	2.99 % 2.43 %
Tuta	4834 4644	3701 3699	992 850	141 95	76.56 % 79.65 %	20.52 % 18.30 %	2.92 % 2.05 %
Juno.com	4628 4715	3560 3732	937 871	131 112	76.92 % 79.15 %	20.25 % 18.47 %	2.83 % 2.38 %
Mailfence	4747 4579	3663 3643	958 830	126 106	77.16 % 79.56 %	20.18 % 18.13 %	2.65 % 2.31 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.