CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 65.674	51.083 50.321	13.168 13.784	1.340 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 76.62 %	20.08 % 20.99 %	2.04 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5092	3986 3899	1089 1082	101 111	77.01 % 76.57 %	21.04 % 21.25 %	1.95 % 2.18 %
Elektronics	5079 5052	3994 3906	978 1023	107 123	78.64 % 77.32 %	19.26 % 20.25 %	2.11 % 2.43 %
Entertainment	5099 5004	3952 3792	1029 1089	118 123	77.51 % 75.78 %	20.18 % 21.76 %	2.31 % 2.46 %
Cosmetics & Beauty	4855 4999	3794 3896	964 1002	97 101	78.15 % 77.94 %	19.86 % 20.04 %	2.00 % 2.02 %
Food & Drink	5054 5097	3934 3877	1026 1098	94 122	77.84 % 76.06 %	20.30 % 21.54 %	1.86 % 2.39 %
Home & Garden	4930 5151	3827 3960	997 1062	106 129	77.63 % 76.88 %	20.22 % 20.62 %	2.15 % 2.50 %
Finance	5052 5047	4098 4025	850 899	104 123	81.12 % 79.75 %	16.83 % 17.81 %	2.06 % 2.44 %
Health	5385 5064	4332 4051	949 890	104 123	80.45 % 80.00 %	17.62 % 17.58 %	1.93 % 2.43 %
Pets	5176 5098	4012 3886	1063 1086	101 126	77.51 % 76.23 %	20.54 % 21.30 %	1.95 % 2.47 %
Sport & Fitness	4783 5065	3736 3832	950 1110	97 123	78.11 % 75.66 %	19.86 % 21.92 %	2.03 % 2.43 %
Job & Career	4963 4843	3751 3579	1108 1141	104 123	75.58 % 73.90 %	22.33 % 23.56 %	2.10 % 2.54 %
Dating	4853 5021	3566 3636	1196 1257	91 128	73.48 % 72.42 %	24.64 % 25.03 %	1.88 % 2.55 %
Other	5186 5141	4101 3982	969 1045	116 114	79.08 % 77.46 %	18.68 % 20.33 %	2.24 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4772	3508 3488	1160 1167	90 117	73.73 % 73.09 %	24.38 % 24.46 %	1.89 % 2.45 %
Outlook Mail	4440 4619	3390 3475	960 1026	90 118	76.35 % 75.23 %	21.62 % 22.21 %	2.03 % 2.55 %
Yahoo Mail	4735 4748	3664 3581	966 1050	105 117	77.38 % 75.42 %	20.40 % 22.11 %	2.22 % 2.46 %
AOL Mail	4668 4685	3624 3557	949 1019	95 109	77.63 % 75.92 %	20.33 % 21.75 %	2.04 % 2.33 %
Mail.com	4759 4731	3743 3651	918 960	98 120	78.65 % 77.17 %	19.29 % 20.29 %	2.06 % 2.54 %
Yandex Mail	4645 4820	3561 3641	993 1072	91 107	76.66 % 75.54 %	21.38 % 22.24 %	1.96 % 2.22 %
GMX Mail	4689 4578	3543 3401	1039 1069	107 108	75.56 % 74.29 %	22.16 % 23.35 %	2.28 % 2.36 %
Zoho Mail	4660 4692	3669 3661	905 924	86 107	78.73 % 78.03 %	19.42 % 19.69 %	1.85 % 2.28 %
ProtonMail	4930 4727	3945 3684	883 932	102 111	80.02 % 77.94 %	17.91 % 19.72 %	2.07 % 2.35 %
Custom Mail	4755 4574	3824 3622	829 842	102 110	80.42 % 79.19 %	17.43 % 18.41 %	2.15 % 2.40 %
iCloud Mail	4483 4720	3326 3464	1059 1143	98 113	74.19 % 73.39 %	23.62 % 24.22 %	2.19 % 2.39 %
Tuta	4691 4564	3781 3620	828 840	82 104	80.60 % 79.32 %	17.65 % 18.40 %	1.75 % 2.28 %
Juno.com	4708 4622	3758 3659	850 854	100 109	79.82 % 79.16 %	18.05 % 18.48 %	2.12 % 2.36 %
Mailfence	4670 4822	3747 3817	829 886	94 119	80.24 % 79.16 %	17.75 % 18.37 %	2.01 % 2.47 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.