CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 65.585	50.913 50.859	13.357 13.328	1.459 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.55 %	20.32 % 20.32 %	2.22 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 5102	4021 3954	1128 1051	110 97	76.46 % 77.50 %	21.45 % 20.60 %	2.09 % 1.90 %
Elektronics	5138 5004	4002 3933	1024 960	112 111	77.89 % 78.60 %	19.93 % 19.18 %	2.18 % 2.22 %
Entertainment	5158 5114	3953 3952	1085 1052	120 110	76.64 % 77.28 %	21.04 % 20.57 %	2.33 % 2.15 %
Cosmetics & Beauty	4764 5193	3702 4054	950 1044	112 95	77.71 % 78.07 %	19.94 % 20.10 %	2.35 % 1.83 %
Food & Drink	5000 5120	3882 3962	1010 1047	108 111	77.64 % 77.38 %	20.20 % 20.45 %	2.16 % 2.17 %
Home & Garden	5031 5178	3882 4016	1031 1048	118 114	77.16 % 77.56 %	20.49 % 20.24 %	2.35 % 2.20 %
Finance	4910 4873	3965 3945	832 822	113 106	80.75 % 80.96 %	16.95 % 16.87 %	2.30 % 2.18 %
Health	5441 5002	4393 4047	936 849	112 106	80.74 % 80.91 %	17.20 % 16.97 %	2.06 % 2.12 %
Pets	5288 4977	4072 3838	1103 1030	113 109	77.00 % 77.11 %	20.86 % 20.70 %	2.14 % 2.19 %
Sport & Fitness	4911 4963	3821 3806	988 1048	102 109	77.80 % 76.69 %	20.12 % 21.12 %	2.08 % 2.20 %
Job & Career	4867 4852	3650 3636	1108 1105	109 111	74.99 % 74.94 %	22.77 % 22.77 %	2.24 % 2.29 %
Dating	5016 5111	3678 3738	1231 1255	107 118	73.33 % 73.14 %	24.54 % 24.55 %	2.13 % 2.31 %
Other	4946 5096	3892 3978	931 1017	123 101	78.69 % 78.06 %	18.82 % 19.96 %	2.49 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4790	3438 3553	1165 1132	98 105	73.13 % 74.18 %	24.78 % 23.63 %	2.08 % 2.19 %
Outlook Mail	4574 4743	3470 3572	1006 1057	98 114	75.86 % 75.31 %	21.99 % 22.29 %	2.14 % 2.40 %
Yahoo Mail	4802 4586	3693 3496	994 988	115 102	76.91 % 76.23 %	20.70 % 21.54 %	2.39 % 2.22 %
AOL Mail	4735 4706	3639 3619	989 993	107 94	76.85 % 76.90 %	20.89 % 21.10 %	2.26 % 2.00 %
Mail.com	4660 4620	3649 3672	901 847	110 101	78.30 % 79.48 %	19.33 % 18.33 %	2.36 % 2.19 %
Yandex Mail	4633 4748	3555 3617	981 1036	97 95	76.73 % 76.18 %	21.17 % 21.82 %	2.09 % 2.00 %
GMX Mail	4622 4482	3501 3378	1013 1013	108 91	75.75 % 75.37 %	21.92 % 22.60 %	2.34 % 2.03 %
Zoho Mail	4787 4559	3738 3589	953 879	96 91	78.09 % 78.72 %	19.91 % 19.28 %	2.01 % 2.00 %
ProtonMail	4774 4650	3807 3662	865 890	102 98	79.74 % 78.75 %	18.12 % 19.14 %	2.14 % 2.11 %
Custom Mail	4719 4701	3784 3760	825 845	110 96	80.19 % 79.98 %	17.48 % 17.97 %	2.33 % 2.04 %
iCloud Mail	4673 4800	3437 3568	1127 1131	109 101	73.55 % 74.33 %	24.12 % 23.56 %	2.33 % 2.10 %
Tuta	4758 4661	3801 3727	861 835	96 99	79.89 % 79.96 %	18.10 % 17.91 %	2.02 % 2.12 %
Juno.com	4742 4723	3777 3786	859 837	106 100	79.65 % 80.16 %	18.11 % 17.72 %	2.24 % 2.12 %
Mailfence	4549 4816	3624 3860	818 845	107 111	79.67 % 80.15 %	17.98 % 17.55 %	2.35 % 2.30 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.