CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 64.214	51.960 50.260	10.917 12.859	1.226 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 78.27 %	17.11 % 20.03 %	1.92 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 4951	4059 3874	894 1011	89 114	80.94 % 78.25 %	17.83 % 20.42 %	1.77 % 2.30 %
Elektronics	4903 5094	4027 4013	802 996	101 132	82.13 % 78.78 %	16.36 % 19.55 %	2.06 % 2.59 %
Entertainment	4987 4910	4041 3786	855 1022	110 121	81.03 % 77.11 %	17.14 % 20.81 %	2.21 % 2.46 %
Cosmetics & Beauty	4692 4874	3815 3881	793 942	87 105	81.31 % 79.63 %	16.90 % 19.33 %	1.85 % 2.15 %
Food & Drink	4953 4902	4021 3803	864 1023	85 129	81.18 % 77.58 %	17.44 % 20.87 %	1.72 % 2.63 %
Home & Garden	4815 4947	3928 3889	835 987	90 122	81.58 % 78.61 %	17.34 % 19.95 %	1.87 % 2.47 %
Finance	5041 4991	4219 4011	747 897	94 126	83.69 % 80.36 %	14.82 % 17.97 %	1.86 % 2.52 %
Health	5068 4860	4203 3908	782 863	98 118	82.93 % 80.41 %	15.43 % 17.76 %	1.93 % 2.43 %
Pets	5113 4958	4146 3891	895 989	99 120	81.09 % 78.48 %	17.50 % 19.95 %	1.94 % 2.42 %
Sport & Fitness	4822 4987	3945 3861	805 1040	95 122	81.81 % 77.42 %	16.69 % 20.85 %	1.97 % 2.45 %
Job & Career	4766 4687	3798 3577	893 995	95 122	79.69 % 76.32 %	18.74 % 21.23 %	1.99 % 2.60 %
Dating	4702 5023	3683 3798	957 1120	84 131	78.33 % 75.61 %	20.35 % 22.30 %	1.79 % 2.61 %
Other	4943 5030	4075 3968	795 974	99 117	82.44 % 78.89 %	16.08 % 19.36 %	2.00 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4777	3701 3629	939 1076	83 119	78.54 % 75.97 %	19.93 % 22.52 %	1.76 % 2.49 %
Outlook Mail	4525 4721	3657 3675	796 961	84 118	80.82 % 77.84 %	17.59 % 20.36 %	1.86 % 2.50 %
Yahoo Mail	4702 4661	3819 3585	809 967	97 113	81.22 % 76.91 %	17.21 % 20.75 %	2.06 % 2.42 %
AOL Mail	4630 4675	3786 3632	791 977	88 111	81.77 % 77.69 %	17.08 % 20.90 %	1.90 % 2.37 %
Mail.com	4684 4764	3843 3710	777 955	86 127	82.05 % 77.88 %	16.59 % 20.05 %	1.84 % 2.67 %
Yandex Mail	4594 4885	3715 3791	815 1023	86 121	80.87 % 77.60 %	17.74 % 20.94 %	1.87 % 2.48 %
GMX Mail	4597 4541	3688 3491	835 963	91 110	80.23 % 76.88 %	18.16 % 21.21 %	1.98 % 2.42 %
Zoho Mail	4666 4673	3835 3722	772 895	88 107	82.19 % 79.65 %	16.55 % 19.15 %	1.89 % 2.29 %
ProtonMail	4960 4783	4119 3795	774 900	100 113	83.04 % 79.34 %	15.60 % 18.82 %	2.02 % 2.36 %
Custom Mail	4731 4654	3923 3765	732 844	98 116	82.92 % 80.90 %	15.47 % 18.13 %	2.07 % 2.49 %
iCloud Mail	4514 4830	3590 3672	851 1054	88 119	79.53 % 76.02 %	18.85 % 21.82 %	1.95 % 2.46 %
Tuta	4689 4510	3889 3624	736 822	78 108	82.94 % 80.35 %	15.70 % 18.23 %	1.66 % 2.39 %
Juno.com	4686 4579	3885 3683	732 827	97 117	82.91 % 80.43 %	15.62 % 18.06 %	2.07 % 2.56 %
Mailfence	3130 3161	2510 2486	558 595	62 80	80.19 % 78.65 %	17.83 % 18.82 %	1.98 % 2.53 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.