CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 64.940	51.485 49.739	11.987 13.801	1.282 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 76.59 %	18.55 % 21.25 %	1.98 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 5001	4064 3823	995 1069	98 115	78.93 % 76.44 %	19.32 % 21.38 %	1.90 % 2.30 %
Elektronics	4937 4986	3959 3852	884 1026	105 130	80.19 % 77.26 %	17.91 % 20.58 %	2.13 % 2.61 %
Entertainment	5044 5015	4003 3787	934 1116	111 133	79.36 % 75.51 %	18.52 % 22.25 %	2.20 % 2.65 %
Cosmetics & Beauty	4653 4970	3713 3874	852 1014	90 110	79.80 % 77.95 %	18.31 % 20.40 %	1.93 % 2.21 %
Food & Drink	5047 5016	4017 3815	954 1086	93 136	79.59 % 76.06 %	18.90 % 21.65 %	1.84 % 2.71 %
Home & Garden	4863 5056	3865 3884	916 1062	99 137	79.48 % 76.82 %	18.84 % 21.00 %	2.04 % 2.71 %
Finance	5039 5019	4163 3982	796 933	98 130	82.62 % 79.34 %	15.80 % 18.59 %	1.94 % 2.59 %
Health	5172 4975	4226 3958	855 912	99 127	81.71 % 79.56 %	16.53 % 18.33 %	1.91 % 2.55 %
Pets	5116 5071	4064 3878	968 1089	99 130	79.44 % 76.47 %	18.92 % 21.48 %	1.94 % 2.56 %
Sport & Fitness	4798 5056	3846 3827	866 1131	97 129	80.16 % 75.69 %	18.05 % 22.37 %	2.02 % 2.55 %
Job & Career	4890 4751	3804 3524	995 1104	100 128	77.79 % 74.17 %	20.35 % 23.24 %	2.04 % 2.69 %
Dating	4802 4977	3639 3644	1088 1211	88 138	75.78 % 73.22 %	22.66 % 24.33 %	1.83 % 2.77 %
Other	5097 5047	4122 3891	884 1048	105 120	80.87 % 77.10 %	17.34 % 20.76 %	2.06 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4841	3577 3583	1043 1164	84 126	76.12 % 74.01 %	22.20 % 24.04 %	1.79 % 2.60 %
Outlook Mail	4544 4679	3589 3527	876 1049	87 127	78.98 % 75.38 %	19.28 % 22.42 %	1.91 % 2.71 %
Yahoo Mail	4692 4682	3723 3524	875 1044	102 120	79.35 % 75.27 %	18.65 % 22.30 %	2.17 % 2.56 %
AOL Mail	4679 4652	3742 3532	865 1017	92 115	79.97 % 75.92 %	18.49 % 21.86 %	1.97 % 2.47 %
Mail.com	4710 4684	3774 3591	851 982	92 128	80.13 % 76.67 %	18.07 % 20.96 %	1.95 % 2.73 %
Yandex Mail	4584 4844	3617 3664	891 1078	89 119	78.90 % 75.64 %	19.44 % 22.25 %	1.94 % 2.46 %
GMX Mail	4687 4614	3659 3442	936 1074	102 117	78.07 % 74.60 %	19.97 % 23.28 %	2.18 % 2.54 %
Zoho Mail	4616 4756	3721 3713	829 952	85 113	80.61 % 78.07 %	17.96 % 20.02 %	1.84 % 2.38 %
ProtonMail	4942 4769	4026 3718	831 957	102 120	81.46 % 77.96 %	16.82 % 20.07 %	2.06 % 2.52 %
Custom Mail	4792 4634	3915 3667	786 889	99 120	81.70 % 79.13 %	16.40 % 19.18 %	2.07 % 2.59 %
iCloud Mail	4499 4720	3449 3484	963 1121	95 118	76.66 % 73.81 %	21.40 % 23.75 %	2.11 % 2.50 %
Tuta	4611 4581	3769 3610	774 871	80 114	81.74 % 78.80 %	16.79 % 19.01 %	1.73 % 2.49 %
Juno.com	4635 4573	3767 3612	784 870	96 120	81.27 % 78.99 %	16.91 % 19.02 %	2.07 % 2.62 %
Mailfence	3917 3911	3157 3072	683 733	77 106	80.60 % 78.55 %	17.44 % 18.74 %	1.97 % 2.71 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.