CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.627 65.516	50.702 50.861	13.404 13.251	1.521 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.26 % 77.63 %	20.42 % 20.23 %	2.32 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5148	3958 3986	1129 1065	114 97	76.10 % 77.43 %	21.71 % 20.69 %	2.19 % 1.88 %
Elektronics	5061 5023	3937 3955	1009 955	115 113	77.79 % 78.74 %	19.94 % 19.01 %	2.27 % 2.25 %
Entertainment	5098 5012	3903 3861	1061 1043	134 108	76.56 % 77.04 %	20.81 % 20.81 %	2.63 % 2.15 %
Cosmetics & Beauty	4857 5089	3764 3997	977 1001	116 91	77.50 % 78.54 %	20.12 % 19.67 %	2.39 % 1.79 %
Food & Drink	4994 5100	3859 3943	1022 1046	113 111	77.27 % 77.31 %	20.46 % 20.51 %	2.26 % 2.18 %
Home & Garden	4924 5057	3798 3945	1008 1002	118 110	77.13 % 78.01 %	20.47 % 19.81 %	2.40 % 2.18 %
Finance	4986 4936	4016 3985	857 841	113 110	80.55 % 80.73 %	17.19 % 17.04 %	2.27 % 2.23 %
Health	5418 5044	4340 4082	963 852	115 110	80.10 % 80.93 %	17.77 % 16.89 %	2.12 % 2.18 %
Pets	5251 5030	4033 3883	1100 1036	118 111	76.80 % 77.20 %	20.95 % 20.60 %	2.25 % 2.21 %
Sport & Fitness	4817 4989	3752 3831	958 1047	107 111	77.89 % 76.79 %	19.89 % 20.99 %	2.22 % 2.22 %
Job & Career	4910 4890	3674 3653	1121 1123	115 114	74.83 % 74.70 %	22.83 % 22.97 %	2.34 % 2.33 %
Dating	5001 5069	3659 3717	1232 1236	110 116	73.17 % 73.33 %	24.64 % 24.38 %	2.20 % 2.29 %
Other	5109 5129	4009 4023	967 1004	133 102	78.47 % 78.44 %	18.93 % 19.57 %	2.60 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4756	3428 3531	1144 1118	103 107	73.33 % 74.24 %	24.47 % 23.51 %	2.20 % 2.25 %
Outlook Mail	4532 4617	3427 3495	1003 1011	102 111	75.62 % 75.70 %	22.13 % 21.90 %	2.25 % 2.40 %
Yahoo Mail	4769 4706	3653 3592	994 1009	122 105	76.60 % 76.33 %	20.84 % 21.44 %	2.56 % 2.23 %
AOL Mail	4688 4710	3610 3632	969 981	109 97	77.01 % 77.11 %	20.67 % 20.83 %	2.33 % 2.06 %
Mail.com	4723 4711	3704 3718	910 887	109 106	78.42 % 78.92 %	19.27 % 18.83 %	2.31 % 2.25 %
Yandex Mail	4666 4722	3558 3640	1002 989	106 93	76.25 % 77.09 %	21.47 % 20.94 %	2.27 % 1.97 %
GMX Mail	4739 4461	3574 3346	1046 1023	119 92	75.42 % 75.01 %	22.07 % 22.93 %	2.51 % 2.06 %
Zoho Mail	4721 4565	3688 3599	931 875	102 91	78.12 % 78.84 %	19.72 % 19.17 %	2.16 % 1.99 %
ProtonMail	4850 4619	3847 3627	893 897	110 95	79.32 % 78.52 %	18.41 % 19.42 %	2.27 % 2.06 %
Custom Mail	4761 4714	3786 3763	860 853	115 98	79.52 % 79.83 %	18.06 % 18.10 %	2.42 % 2.08 %
iCloud Mail	4565 4785	3353 3561	1101 1123	111 101	73.45 % 74.42 %	24.12 % 23.47 %	2.43 % 2.11 %
Tuta	4644 4651	3699 3732	850 818	95 101	79.65 % 80.24 %	18.30 % 17.59 %	2.05 % 2.17 %
Juno.com	4715 4669	3732 3746	871 822	112 101	79.15 % 80.23 %	18.47 % 17.61 %	2.38 % 2.16 %
Mailfence	4579 4830	3643 3879	830 845	106 106	79.56 % 80.31 %	18.13 % 17.49 %	2.31 % 2.19 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.