CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 76.256	59.179 58.741	15.819 15.803	1.854 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 77.03 %	20.58 % 20.72 %	2.41 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5948	4548 4606	1290 1217	139 125	76.09 % 77.44 %	21.58 % 20.46 %	2.33 % 2.10 %
Elektronics	6026 5701	4693 4433	1191 1141	142 127	77.88 % 77.76 %	19.76 % 20.01 %	2.36 % 2.23 %
Entertainment	6159 5863	4687 4479	1314 1246	158 138	76.10 % 76.39 %	21.33 % 21.25 %	2.57 % 2.35 %
Cosmetics & Beauty	5643 6033	4372 4658	1135 1250	136 125	77.48 % 77.21 %	20.11 % 20.72 %	2.41 % 2.07 %
Food & Drink	5876 5901	4530 4545	1208 1226	138 130	77.09 % 77.02 %	20.56 % 20.78 %	2.35 % 2.20 %
Home & Garden	5944 5979	4555 4621	1235 1221	154 137	76.63 % 77.29 %	20.78 % 20.42 %	2.59 % 2.29 %
Finance	5740 5659	4602 4556	997 975	141 128	80.17 % 80.51 %	17.37 % 17.23 %	2.46 % 2.26 %
Health	6250 5857	5029 4713	1080 1016	141 128	80.46 % 80.47 %	17.28 % 17.35 %	2.26 % 2.19 %
Pets	6132 5843	4688 4462	1299 1246	145 135	76.45 % 76.36 %	21.18 % 21.32 %	2.36 % 2.31 %
Sport & Fitness	5711 5769	4400 4392	1183 1249	128 128	77.04 % 76.13 %	20.71 % 21.65 %	2.24 % 2.22 %
Job & Career	5882 5803	4398 4304	1341 1358	143 141	74.77 % 74.17 %	22.80 % 23.40 %	2.43 % 2.43 %
Dating	5821 5967	4230 4336	1453 1491	138 140	72.67 % 72.67 %	24.96 % 24.99 %	2.37 % 2.35 %
Other	5691 5933	4447 4636	1093 1167	151 130	78.14 % 78.14 %	19.21 % 19.67 %	2.65 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5555	3985 4081	1344 1346	123 128	73.09 % 73.47 %	24.65 % 24.23 %	2.26 % 2.30 %
Outlook Mail	5316 5486	3991 4103	1198 1253	127 130	75.08 % 74.79 %	22.54 % 22.84 %	2.39 % 2.37 %
Yahoo Mail	5645 5340	4307 4044	1195 1176	143 120	76.30 % 75.73 %	21.17 % 22.02 %	2.53 % 2.25 %
AOL Mail	5494 5514	4196 4235	1154 1159	144 120	76.37 % 76.80 %	21.00 % 21.02 %	2.62 % 2.18 %
Mail.com	5341 5482	4173 4310	1041 1055	127 117	78.13 % 78.62 %	19.49 % 19.24 %	2.38 % 2.13 %
Yandex Mail	5456 5429	4153 4109	1174 1204	129 116	76.12 % 75.69 %	21.52 % 22.18 %	2.36 % 2.14 %
GMX Mail	5392 5282	4058 3956	1201 1210	133 116	75.26 % 74.90 %	22.27 % 22.91 %	2.47 % 2.20 %
Zoho Mail	5616 5304	4374 4163	1113 1022	129 119	77.88 % 78.49 %	19.82 % 19.27 %	2.30 % 2.24 %
ProtonMail	5686 5418	4502 4235	1051 1062	133 121	79.18 % 78.17 %	18.48 % 19.60 %	2.34 % 2.23 %
Custom Mail	5533 5498	4414 4383	978 992	141 123	79.78 % 79.72 %	17.68 % 18.04 %	2.55 % 2.24 %
iCloud Mail	5394 5563	3936 4116	1326 1322	132 125	72.97 % 73.99 %	24.58 % 23.76 %	2.45 % 2.25 %
Tuta	5551 5434	4406 4315	1015 999	130 120	79.37 % 79.41 %	18.28 % 18.38 %	2.34 % 2.21 %
Juno.com	5613 5417	4419 4315	1058 982	136 120	78.73 % 79.66 %	18.85 % 18.13 %	2.42 % 2.22 %
Mailfence	5363 5534	4265 4376	971 1021	127 137	79.53 % 79.07 %	18.11 % 18.45 %	2.37 % 2.48 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.