CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 75.996	59.232 58.044	15.812 16.148	1.777 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 76.38 %	20.58 % 21.25 %	2.31 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5927	4525 4545	1261 1249	134 133	76.44 % 76.68 %	21.30 % 21.07 %	2.26 % 2.24 %
Elektronics	5997 5700	4673 4400	1193 1166	131 134	77.92 % 77.19 %	19.89 % 20.46 %	2.18 % 2.35 %
Entertainment	6136 5782	4689 4399	1302 1244	145 139	76.42 % 76.08 %	21.22 % 21.52 %	2.36 % 2.40 %
Cosmetics & Beauty	5713 6078	4452 4643	1134 1293	127 142	77.93 % 76.39 %	19.85 % 21.27 %	2.22 % 2.34 %
Food & Drink	5963 5845	4595 4459	1228 1252	140 134	77.06 % 76.29 %	20.59 % 21.42 %	2.35 % 2.29 %
Home & Garden	5883 5863	4508 4483	1231 1239	144 141	76.63 % 76.46 %	20.92 % 21.13 %	2.45 % 2.40 %
Finance	5751 5756	4619 4596	992 1017	140 143	80.32 % 79.85 %	17.25 % 17.67 %	2.43 % 2.48 %
Health	6122 5689	4942 4541	1050 1022	130 126	80.73 % 79.82 %	17.15 % 17.96 %	2.12 % 2.21 %
Pets	5982 5879	4574 4455	1273 1285	135 139	76.46 % 75.78 %	21.28 % 21.86 %	2.26 % 2.36 %
Sport & Fitness	5763 5831	4431 4427	1206 1266	126 138	76.89 % 75.92 %	20.93 % 21.71 %	2.19 % 2.37 %
Job & Career	5864 5813	4388 4284	1337 1383	139 146	74.83 % 73.70 %	22.80 % 23.79 %	2.37 % 2.51 %
Dating	5930 5955	4305 4267	1488 1539	137 149	72.60 % 71.65 %	25.09 % 25.84 %	2.31 % 2.50 %
Other	5797 5878	4531 4545	1117 1193	149 140	78.16 % 77.32 %	19.27 % 20.30 %	2.57 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5497	3954 4001	1289 1364	121 132	73.71 % 72.79 %	24.03 % 24.81 %	2.26 % 2.40 %
Outlook Mail	5356 5437	4034 4014	1198 1292	124 131	75.32 % 73.83 %	22.37 % 23.76 %	2.32 % 2.41 %
Yahoo Mail	5589 5457	4264 4103	1192 1225	133 129	76.29 % 75.19 %	21.33 % 22.45 %	2.38 % 2.36 %
AOL Mail	5522 5524	4189 4217	1196 1174	137 133	75.86 % 76.34 %	21.66 % 21.25 %	2.48 % 2.41 %
Mail.com	5344 5527	4192 4311	1031 1090	121 126	78.44 % 78.00 %	19.29 % 19.72 %	2.26 % 2.28 %
Yandex Mail	5575 5404	4250 4054	1201 1226	124 124	76.23 % 75.02 %	21.54 % 22.69 %	2.22 % 2.29 %
GMX Mail	5444 5198	4111 3861	1203 1214	130 123	75.51 % 74.28 %	22.10 % 23.36 %	2.39 % 2.37 %
Zoho Mail	5518 5307	4292 4119	1102 1060	124 128	77.78 % 77.61 %	19.97 % 19.97 %	2.25 % 2.41 %
ProtonMail	5687 5495	4495 4266	1066 1100	126 129	79.04 % 77.63 %	18.74 % 20.02 %	2.22 % 2.35 %
Custom Mail	5525 5522	4420 4365	970 1022	135 135	80.00 % 79.05 %	17.56 % 18.51 %	2.44 % 2.44 %
iCloud Mail	5436 5492	3994 4015	1319 1349	123 128	73.47 % 73.11 %	24.26 % 24.56 %	2.26 % 2.33 %
Tuta	5501 5287	4372 4168	996 998	133 121	79.48 % 78.83 %	18.11 % 18.88 %	2.42 % 2.29 %
Juno.com	5598 5453	4396 4310	1073 1014	129 129	78.53 % 79.04 %	19.17 % 18.60 %	2.30 % 2.37 %
Mailfence	5362 5396	4269 4240	976 1020	117 136	79.62 % 78.58 %	18.20 % 18.90 %	2.18 % 2.52 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.