CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 65.698	50.687 50.460	13.479 13.735	1.514 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.81 %	20.52 % 20.91 %	2.31 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5166	3952 3985	1119 1073	112 108	76.25 % 77.14 %	21.59 % 20.77 %	2.16 % 2.09 %
Elektronics	5150 4926	4015 3823	1020 990	115 113	77.96 % 77.61 %	19.81 % 20.10 %	2.23 % 2.29 %
Entertainment	5206 5061	3977 3874	1101 1068	128 119	76.39 % 76.55 %	21.15 % 21.10 %	2.46 % 2.35 %
Cosmetics & Beauty	4841 5149	3753 3971	975 1068	113 110	77.53 % 77.12 %	20.14 % 20.74 %	2.33 % 2.14 %
Food & Drink	4975 5103	3850 3929	1014 1060	111 114	77.39 % 76.99 %	20.38 % 20.77 %	2.23 % 2.23 %
Home & Garden	5121 5195	3940 3997	1054 1077	127 121	76.94 % 76.94 %	20.58 % 20.73 %	2.48 % 2.33 %
Finance	4854 4834	3894 3876	842 848	118 110	80.22 % 80.18 %	17.35 % 17.54 %	2.43 % 2.28 %
Health	5371 5070	4317 4071	942 886	112 113	80.38 % 80.30 %	17.54 % 17.48 %	2.09 % 2.23 %
Pets	5245 5034	4017 3824	1110 1091	118 119	76.59 % 75.96 %	21.16 % 21.67 %	2.25 % 2.36 %
Sport & Fitness	4913 4968	3806 3760	1001 1092	106 116	77.47 % 75.68 %	20.37 % 21.98 %	2.16 % 2.33 %
Job & Career	4955 5044	3708 3729	1130 1189	117 126	74.83 % 73.93 %	22.81 % 23.57 %	2.36 % 2.50 %
Dating	5012 5037	3655 3653	1246 1262	111 122	72.92 % 72.52 %	24.86 % 25.05 %	2.21 % 2.42 %
Other	4854 5111	3803 3968	925 1031	126 112	78.35 % 77.64 %	19.06 % 20.17 %	2.60 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4826	3439 3540	1157 1172	101 114	73.22 % 73.35 %	24.63 % 24.29 %	2.15 % 2.36 %
Outlook Mail	4568 4746	3440 3532	1026 1097	102 117	75.31 % 74.42 %	22.46 % 23.11 %	2.23 % 2.47 %
Yahoo Mail	4830 4525	3690 3415	1020 1005	120 105	76.40 % 75.47 %	21.12 % 22.21 %	2.48 % 2.32 %
AOL Mail	4697 4742	3592 3626	988 1012	117 104	76.47 % 76.47 %	21.03 % 21.34 %	2.49 % 2.19 %
Mail.com	4524 4707	3538 3690	880 910	106 107	78.21 % 78.39 %	19.45 % 19.33 %	2.34 % 2.27 %
Yandex Mail	4712 4680	3607 3532	998 1047	107 101	76.55 % 75.47 %	21.18 % 22.37 %	2.27 % 2.16 %
GMX Mail	4594 4495	3471 3358	1014 1037	109 100	75.56 % 74.71 %	22.07 % 23.07 %	2.37 % 2.22 %
Zoho Mail	4828 4548	3766 3554	959 892	103 102	78.00 % 78.14 %	19.86 % 19.61 %	2.13 % 2.24 %
ProtonMail	4851 4720	3840 3672	904 942	107 106	79.16 % 77.80 %	18.64 % 19.96 %	2.21 % 2.25 %
Custom Mail	4690 4727	3747 3759	828 864	115 104	79.89 % 79.52 %	17.65 % 18.28 %	2.45 % 2.20 %
iCloud Mail	4638 4782	3383 3530	1146 1143	109 109	72.94 % 73.82 %	24.71 % 23.90 %	2.35 % 2.28 %
Tuta	4728 4700	3772 3731	854 865	102 104	79.78 % 79.38 %	18.06 % 18.40 %	2.16 % 2.21 %
Juno.com	4734 4660	3750 3702	872 852	112 106	79.21 % 79.44 %	18.42 % 18.28 %	2.37 % 2.27 %
Mailfence	4589 4840	3652 3819	833 897	104 124	79.58 % 78.90 %	18.15 % 18.53 %	2.27 % 2.56 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.