CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.527 76.523	59.417 58.941	15.449 15.840	1.661 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.02 %	20.19 % 20.70 %	2.17 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6001 6003	4605 4618	1273 1261	123 124	76.74 % 76.93 %	21.21 % 21.01 %	2.05 % 2.07 %
Elektronics	5925 5837	4630 4547	1165 1153	130 137	78.14 % 77.90 %	19.66 % 19.75 %	2.19 % 2.35 %
Entertainment	5939 5842	4580 4460	1214 1246	145 136	77.12 % 76.34 %	20.44 % 21.33 %	2.44 % 2.33 %
Cosmetics & Beauty	5656 5912	4405 4629	1128 1168	123 115	77.88 % 78.30 %	19.94 % 19.76 %	2.17 % 1.95 %
Food & Drink	5914 5954	4585 4562	1206 1253	123 139	77.53 % 76.62 %	20.39 % 21.04 %	2.08 % 2.33 %
Home & Garden	5741 5962	4443 4605	1169 1217	129 140	77.39 % 77.24 %	20.36 % 20.41 %	2.25 % 2.35 %
Finance	5824 5819	4710 4662	988 1021	126 136	80.87 % 80.12 %	16.96 % 17.55 %	2.16 % 2.34 %
Health	6272 5890	5042 4744	1103 1013	127 133	80.39 % 80.54 %	17.59 % 17.20 %	2.02 % 2.26 %
Pets	6103 5901	4703 4519	1273 1244	127 138	77.06 % 76.58 %	20.86 % 21.08 %	2.08 % 2.34 %
Sport & Fitness	5573 5856	4352 4450	1103 1271	118 135	78.09 % 75.99 %	19.79 % 21.70 %	2.12 % 2.31 %
Job & Career	5753 5680	4337 4222	1288 1318	128 140	75.39 % 74.33 %	22.39 % 23.20 %	2.22 % 2.46 %
Dating	5807 5879	4268 4268	1420 1469	119 142	73.50 % 72.60 %	24.45 % 24.99 %	2.05 % 2.42 %
Other	6019 5988	4757 4655	1119 1206	143 127	79.03 % 77.74 %	18.59 % 20.14 %	2.38 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5544 5584	4082 4107	1350 1346	112 131	73.63 % 73.55 %	24.35 % 24.10 %	2.02 % 2.35 %
Outlook Mail	5242 5370	3982 4049	1149 1188	111 133	75.96 % 75.40 %	21.92 % 22.12 %	2.12 % 2.48 %
Yahoo Mail	5506 5582	4237 4224	1137 1228	132 130	76.95 % 75.67 %	20.65 % 22.00 %	2.40 % 2.33 %
AOL Mail	5426 5489	4194 4197	1114 1170	118 122	77.29 % 76.46 %	20.53 % 21.32 %	2.17 % 2.22 %
Mail.com	5502 5523	4322 4296	1062 1096	118 131	78.55 % 77.78 %	19.30 % 19.84 %	2.14 % 2.37 %
Yandex Mail	5425 5610	4144 4271	1165 1217	116 122	76.39 % 76.13 %	21.47 % 21.69 %	2.14 % 2.17 %
GMX Mail	5466 5229	4141 3894	1195 1218	130 117	75.76 % 74.47 %	21.86 % 23.29 %	2.38 % 2.24 %
Zoho Mail	5507 5420	4319 4242	1078 1060	110 118	78.43 % 78.27 %	19.58 % 19.56 %	2.00 % 2.18 %
ProtonMail	5714 5496	4560 4304	1029 1070	125 122	79.80 % 78.31 %	18.01 % 19.47 %	2.19 % 2.22 %
Custom Mail	5535 5410	4436 4306	975 983	124 121	80.14 % 79.59 %	17.62 % 18.17 %	2.24 % 2.24 %
iCloud Mail	5248 5512	3885 4066	1243 1321	120 125	74.03 % 73.77 %	23.69 % 23.97 %	2.29 % 2.27 %
Tuta	5504 5338	4416 4263	981 959	107 116	80.23 % 79.86 %	17.82 % 17.97 %	1.94 % 2.17 %
Juno.com	5539 5391	4406 4290	1008 979	125 122	79.55 % 79.58 %	18.20 % 18.16 %	2.26 % 2.26 %
Mailfence	5369 5569	4293 4432	963 1005	113 132	79.96 % 79.58 %	17.94 % 18.05 %	2.10 % 2.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.