CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.486 76.215	58.703 57.957	15.919 16.389	1.864 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.04 %	20.81 % 21.50 %	2.44 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5825 6076	4433 4627	1256 1305	136 144	76.10 % 76.15 %	21.56 % 21.48 %	2.33 % 2.37 %
Elektronics	5973 5741	4611 4424	1219 1185	143 132	77.20 % 77.06 %	20.41 % 20.64 %	2.39 % 2.30 %
Entertainment	6226 5813	4753 4380	1325 1288	148 145	76.34 % 75.35 %	21.28 % 22.16 %	2.38 % 2.49 %
Cosmetics & Beauty	5761 6061	4475 4607	1145 1302	141 152	77.68 % 76.01 %	19.88 % 21.48 %	2.45 % 2.51 %
Food & Drink	5878 5803	4491 4391	1241 1271	146 141	76.40 % 75.67 %	21.11 % 21.90 %	2.48 % 2.43 %
Home & Garden	5857 5774	4480 4370	1229 1265	148 139	76.49 % 75.68 %	20.98 % 21.91 %	2.53 % 2.41 %
Finance	5735 5808	4573 4616	1027 1042	135 150	79.74 % 79.48 %	17.91 % 17.94 %	2.35 % 2.58 %
Health	5960 5663	4793 4489	1023 1037	144 137	80.42 % 79.27 %	17.16 % 18.31 %	2.42 % 2.42 %
Pets	5939 5910	4524 4484	1270 1284	145 142	76.17 % 75.87 %	21.38 % 21.73 %	2.44 % 2.40 %
Sport & Fitness	5795 5838	4424 4419	1239 1281	132 138	76.34 % 75.69 %	21.38 % 21.94 %	2.28 % 2.36 %
Job & Career	5861 5723	4356 4218	1361 1353	144 152	74.32 % 73.70 %	23.22 % 23.64 %	2.46 % 2.66 %
Dating	5877 6135	4277 4398	1453 1590	147 147	72.78 % 71.69 %	24.72 % 25.92 %	2.50 % 2.40 %
Other	5799 5870	4513 4534	1131 1186	155 150	77.82 % 77.24 %	19.50 % 20.20 %	2.67 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5422 5542	3984 4004	1309 1396	129 142	73.48 % 72.25 %	24.14 % 25.19 %	2.38 % 2.56 %
Outlook Mail	5338 5592	4002 4124	1209 1339	127 129	74.97 % 73.75 %	22.65 % 23.94 %	2.38 % 2.31 %
Yahoo Mail	5449 5486	4124 4137	1187 1215	138 134	75.68 % 75.41 %	21.78 % 22.15 %	2.53 % 2.44 %
AOL Mail	5423 5570	4092 4212	1200 1214	131 144	75.46 % 75.62 %	22.13 % 21.80 %	2.42 % 2.59 %
Mail.com	5344 5533	4195 4282	1033 1120	116 131	78.50 % 77.39 %	19.33 % 20.24 %	2.17 % 2.37 %
Yandex Mail	5408 5422	4107 4063	1173 1224	128 135	75.94 % 74.94 %	21.69 % 22.57 %	2.37 % 2.49 %
GMX Mail	5409 5281	4085 3935	1180 1216	144 130	75.52 % 74.51 %	21.82 % 23.03 %	2.66 % 2.46 %
Zoho Mail	5500 5314	4275 4099	1089 1081	136 134	77.73 % 77.14 %	19.80 % 20.34 %	2.47 % 2.52 %
ProtonMail	5597 5424	4414 4192	1047 1104	136 128	78.86 % 77.29 %	18.71 % 20.35 %	2.43 % 2.36 %
Custom Mail	5513 5552	4377 4396	991 1022	145 134	79.39 % 79.18 %	17.98 % 18.41 %	2.63 % 2.41 %
iCloud Mail	5450 5469	4001 3974	1326 1367	123 128	73.41 % 72.66 %	24.33 % 25.00 %	2.26 % 2.34 %
Tuta	5542 5324	4341 4181	1049 1015	152 128	78.33 % 78.53 %	18.93 % 19.06 %	2.74 % 2.40 %
Juno.com	5608 5371	4370 4216	1104 1027	134 128	77.92 % 78.50 %	19.69 % 19.12 %	2.39 % 2.38 %
Mailfence	5483 5335	4336 4142	1022 1049	125 144	79.08 % 77.64 %	18.64 % 19.66 %	2.28 % 2.70 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.