CleverReach and ActiveCampaign Email Deliverability Comparison

CleverReach

ActiveCampaign

In this comparison, the deliverability of CleverReach and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.707 76.246	58.850 58.632	15.975 15.921	1.882 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 76.90 %	20.83 % 20.88 %	2.45 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5801 6048	4410 4661	1255 1256	136 131	76.02 % 77.07 %	21.63 % 20.77 %	2.34 % 2.17 %
Elektronics	6054 5818	4691 4526	1221 1167	142 125	77.49 % 77.79 %	20.17 % 20.06 %	2.35 % 2.15 %
Entertainment	6218 5749	4734 4396	1328 1224	156 129	76.13 % 76.47 %	21.36 % 21.29 %	2.51 % 2.24 %
Cosmetics & Beauty	5790 6089	4484 4680	1169 1273	137 136	77.44 % 76.86 %	20.19 % 20.91 %	2.37 % 2.23 %
Food & Drink	5796 5809	4430 4459	1226 1224	140 126	76.43 % 76.76 %	21.15 % 21.07 %	2.42 % 2.17 %
Home & Garden	5906 5785	4509 4444	1242 1218	155 123	76.35 % 76.82 %	21.03 % 21.05 %	2.62 % 2.13 %
Finance	5752 5829	4589 4682	1017 1011	146 136	79.78 % 80.32 %	17.68 % 17.34 %	2.54 % 2.33 %
Health	6075 5680	4885 4544	1050 1012	140 124	80.41 % 80.00 %	17.28 % 17.82 %	2.30 % 2.18 %
Pets	6097 5845	4647 4487	1303 1233	147 125	76.22 % 76.77 %	21.37 % 21.09 %	2.41 % 2.14 %
Sport & Fitness	5770 5893	4408 4522	1232 1243	130 128	76.40 % 76.74 %	21.35 % 21.09 %	2.25 % 2.17 %
Job & Career	5870 5760	4370 4272	1354 1350	146 138	74.45 % 74.17 %	23.07 % 23.44 %	2.49 % 2.40 %
Dating	5825 6089	4228 4399	1451 1552	146 138	72.58 % 72.25 %	24.91 % 25.49 %	2.51 % 2.27 %
Other	5753 5852	4465 4560	1127 1158	161 134	77.61 % 77.92 %	19.59 % 19.79 %	2.80 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5373 5438	3941 3964	1304 1347	128 127	73.35 % 72.89 %	24.27 % 24.77 %	2.38 % 2.34 %
Outlook Mail	5349 5533	4007 4134	1213 1281	129 118	74.91 % 74.72 %	22.68 % 23.15 %	2.41 % 2.13 %
Yahoo Mail	5525 5511	4174 4194	1210 1189	141 128	75.55 % 76.10 %	21.90 % 21.58 %	2.55 % 2.32 %
AOL Mail	5496 5526	4148 4228	1213 1172	135 126	75.47 % 76.51 %	22.07 % 21.21 %	2.46 % 2.28 %
Mail.com	5307 5610	4155 4397	1030 1092	122 121	78.29 % 78.38 %	19.41 % 19.47 %	2.30 % 2.16 %
Yandex Mail	5519 5450	4184 4125	1204 1206	131 119	75.81 % 75.69 %	21.82 % 22.13 %	2.37 % 2.18 %
GMX Mail	5402 5265	4062 3953	1201 1193	139 119	75.19 % 75.08 %	22.23 % 22.66 %	2.57 % 2.26 %
Zoho Mail	5529 5341	4287 4177	1108 1041	134 123	77.54 % 78.21 %	20.04 % 19.49 %	2.42 % 2.30 %
ProtonMail	5683 5420	4479 4235	1063 1068	141 117	78.81 % 78.14 %	18.70 % 19.70 %	2.48 % 2.16 %
Custom Mail	5482 5529	4361 4413	977 994	144 122	79.55 % 79.82 %	17.82 % 17.98 %	2.63 % 2.21 %
iCloud Mail	5414 5548	3975 4073	1314 1355	125 120	73.42 % 73.41 %	24.27 % 24.42 %	2.31 % 2.16 %
Tuta	5609 5297	4433 4211	1027 976	149 110	79.03 % 79.50 %	18.31 % 18.43 %	2.66 % 2.08 %
Juno.com	5619 5392	4386 4287	1098 987	135 118	78.06 % 79.51 %	19.54 % 18.30 %	2.40 % 2.19 %
Mailfence	5400 5386	4258 4241	1013 1020	129 125	78.85 % 78.74 %	18.76 % 18.94 %	2.39 % 2.32 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.