ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.523 76.527	58.941 59.417	15.840 15.449	1.742 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.02 % 77.64 %	20.70 % 20.19 %	2.28 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6003 6001	4618 4605	1261 1273	124 123	76.93 % 76.74 %	21.01 % 21.21 %	2.07 % 2.05 %
Elektronics	5837 5925	4547 4630	1153 1165	137 130	77.90 % 78.14 %	19.75 % 19.66 %	2.35 % 2.19 %
Entertainment	5842 5939	4460 4580	1246 1214	136 145	76.34 % 77.12 %	21.33 % 20.44 %	2.33 % 2.44 %
Cosmetics & Beauty	5912 5656	4629 4405	1168 1128	115 123	78.30 % 77.88 %	19.76 % 19.94 %	1.95 % 2.17 %
Food & Drink	5954 5914	4562 4585	1253 1206	139 123	76.62 % 77.53 %	21.04 % 20.39 %	2.33 % 2.08 %
Home & Garden	5962 5741	4605 4443	1217 1169	140 129	77.24 % 77.39 %	20.41 % 20.36 %	2.35 % 2.25 %
Finance	5819 5824	4662 4710	1021 988	136 126	80.12 % 80.87 %	17.55 % 16.96 %	2.34 % 2.16 %
Health	5890 6272	4744 5042	1013 1103	133 127	80.54 % 80.39 %	17.20 % 17.59 %	2.26 % 2.02 %
Pets	5901 6103	4519 4703	1244 1273	138 127	76.58 % 77.06 %	21.08 % 20.86 %	2.34 % 2.08 %
Sport & Fitness	5856 5573	4450 4352	1271 1103	135 118	75.99 % 78.09 %	21.70 % 19.79 %	2.31 % 2.12 %
Job & Career	5680 5753	4222 4337	1318 1288	140 128	74.33 % 75.39 %	23.20 % 22.39 %	2.46 % 2.22 %
Dating	5879 5807	4268 4268	1469 1420	142 119	72.60 % 73.50 %	24.99 % 24.45 %	2.42 % 2.05 %
Other	5988 6019	4655 4757	1206 1119	127 143	77.74 % 79.03 %	20.14 % 18.59 %	2.12 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5584 5544	4107 4082	1346 1350	131 112	73.55 % 73.63 %	24.10 % 24.35 %	2.35 % 2.02 %
Outlook Mail	5370 5242	4049 3982	1188 1149	133 111	75.40 % 75.96 %	22.12 % 21.92 %	2.48 % 2.12 %
Yahoo Mail	5582 5506	4224 4237	1228 1137	130 132	75.67 % 76.95 %	22.00 % 20.65 %	2.33 % 2.40 %
AOL Mail	5489 5426	4197 4194	1170 1114	122 118	76.46 % 77.29 %	21.32 % 20.53 %	2.22 % 2.17 %
Mail.com	5523 5502	4296 4322	1096 1062	131 118	77.78 % 78.55 %	19.84 % 19.30 %	2.37 % 2.14 %
Yandex Mail	5610 5425	4271 4144	1217 1165	122 116	76.13 % 76.39 %	21.69 % 21.47 %	2.17 % 2.14 %
GMX Mail	5229 5466	3894 4141	1218 1195	117 130	74.47 % 75.76 %	23.29 % 21.86 %	2.24 % 2.38 %
Zoho Mail	5420 5507	4242 4319	1060 1078	118 110	78.27 % 78.43 %	19.56 % 19.58 %	2.18 % 2.00 %
ProtonMail	5496 5714	4304 4560	1070 1029	122 125	78.31 % 79.80 %	19.47 % 18.01 %	2.22 % 2.19 %
Custom Mail	5410 5535	4306 4436	983 975	121 124	79.59 % 80.14 %	18.17 % 17.62 %	2.24 % 2.24 %
iCloud Mail	5512 5248	4066 3885	1321 1243	125 120	73.77 % 74.03 %	23.97 % 23.69 %	2.27 % 2.29 %
Tuta	5338 5504	4263 4416	959 981	116 107	79.86 % 80.23 %	17.97 % 17.82 %	2.17 % 1.94 %
Juno.com	5391 5539	4290 4406	979 1008	122 125	79.58 % 79.55 %	18.16 % 18.20 %	2.26 % 2.26 %
Mailfence	5569 5369	4432 4293	1005 963	132 113	79.58 % 79.96 %	18.05 % 17.94 %	2.37 % 2.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.