ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.707	58.632 58.850	15.921 15.975	1.693 1.882

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.72 %	20.88 % 20.83 %	2.22 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5801	4661 4410	1256 1255	131 136	77.07 % 76.02 %	20.77 % 21.63 %	2.17 % 2.34 %
Elektronics	5818 6054	4526 4691	1167 1221	125 142	77.79 % 77.49 %	20.06 % 20.17 %	2.15 % 2.35 %
Entertainment	5749 6218	4396 4734	1224 1328	129 156	76.47 % 76.13 %	21.29 % 21.36 %	2.24 % 2.51 %
Cosmetics & Beauty	6089 5790	4680 4484	1273 1169	136 137	76.86 % 77.44 %	20.91 % 20.19 %	2.23 % 2.37 %
Food & Drink	5809 5796	4459 4430	1224 1226	126 140	76.76 % 76.43 %	21.07 % 21.15 %	2.17 % 2.42 %
Home & Garden	5785 5906	4444 4509	1218 1242	123 155	76.82 % 76.35 %	21.05 % 21.03 %	2.13 % 2.62 %
Finance	5829 5752	4682 4589	1011 1017	136 146	80.32 % 79.78 %	17.34 % 17.68 %	2.33 % 2.54 %
Health	5680 6075	4544 4885	1012 1050	124 140	80.00 % 80.41 %	17.82 % 17.28 %	2.18 % 2.30 %
Pets	5845 6097	4487 4647	1233 1303	125 147	76.77 % 76.22 %	21.09 % 21.37 %	2.14 % 2.41 %
Sport & Fitness	5893 5770	4522 4408	1243 1232	128 130	76.74 % 76.40 %	21.09 % 21.35 %	2.17 % 2.25 %
Job & Career	5760 5870	4272 4370	1350 1354	138 146	74.17 % 74.45 %	23.44 % 23.07 %	2.40 % 2.49 %
Dating	6089 5825	4399 4228	1552 1451	138 146	72.25 % 72.58 %	25.49 % 24.91 %	2.27 % 2.51 %
Other	5852 5753	4560 4465	1158 1127	134 161	77.92 % 77.61 %	19.79 % 19.59 %	2.29 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5373	3964 3941	1347 1304	127 128	72.89 % 73.35 %	24.77 % 24.27 %	2.34 % 2.38 %
Outlook Mail	5533 5349	4134 4007	1281 1213	118 129	74.72 % 74.91 %	23.15 % 22.68 %	2.13 % 2.41 %
Yahoo Mail	5511 5525	4194 4174	1189 1210	128 141	76.10 % 75.55 %	21.58 % 21.90 %	2.32 % 2.55 %
AOL Mail	5526 5496	4228 4148	1172 1213	126 135	76.51 % 75.47 %	21.21 % 22.07 %	2.28 % 2.46 %
Mail.com	5610 5307	4397 4155	1092 1030	121 122	78.38 % 78.29 %	19.47 % 19.41 %	2.16 % 2.30 %
Yandex Mail	5450 5519	4125 4184	1206 1204	119 131	75.69 % 75.81 %	22.13 % 21.82 %	2.18 % 2.37 %
GMX Mail	5265 5402	3953 4062	1193 1201	119 139	75.08 % 75.19 %	22.66 % 22.23 %	2.26 % 2.57 %
Zoho Mail	5341 5529	4177 4287	1041 1108	123 134	78.21 % 77.54 %	19.49 % 20.04 %	2.30 % 2.42 %
ProtonMail	5420 5683	4235 4479	1068 1063	117 141	78.14 % 78.81 %	19.70 % 18.70 %	2.16 % 2.48 %
Custom Mail	5529 5482	4413 4361	994 977	122 144	79.82 % 79.55 %	17.98 % 17.82 %	2.21 % 2.63 %
iCloud Mail	5548 5414	4073 3975	1355 1314	120 125	73.41 % 73.42 %	24.42 % 24.27 %	2.16 % 2.31 %
Tuta	5297 5609	4211 4433	976 1027	110 149	79.50 % 79.03 %	18.43 % 18.31 %	2.08 % 2.66 %
Juno.com	5392 5619	4287 4386	987 1098	118 135	79.51 % 78.06 %	18.30 % 19.54 %	2.19 % 2.40 %
Mailfence	5386 5400	4241 4258	1020 1013	125 129	78.74 % 78.85 %	18.94 % 18.76 %	2.32 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.