ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.233	372.303 370.776	71.546 71.133	12.238 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 81.45 %	15.69 % 15.63 %	2.68 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35176	29019 29685	4406 4585	804 906	84.78 % 84.39 %	12.87 % 13.03 %	2.35 % 2.58 %
Elektronics	35137 34894	28963 28648	5280 5270	894 976	82.43 % 82.10 %	15.03 % 15.10 %	2.54 % 2.80 %
Entertainment	34506 34991	28125 28389	5468 5525	913 1077	81.51 % 81.13 %	15.85 % 15.79 %	2.65 % 3.08 %
Cosmetics & Beauty	34911 34926	28466 28381	5505 5527	940 1018	81.54 % 81.26 %	15.77 % 15.82 %	2.69 % 2.91 %
Food & Drink	34614 34778	29311 29351	4482 4547	821 880	84.68 % 84.40 %	12.95 % 13.07 %	2.37 % 2.53 %
Home & Garden	35529 35593	30006 30072	4712 4620	811 901	84.45 % 84.49 %	13.26 % 12.98 %	2.28 % 2.53 %
Finance	35291 34912	27664 27328	6573 6442	1054 1142	78.39 % 78.28 %	18.63 % 18.45 %	2.99 % 3.27 %
Health	35086 35051	27819 27738	6278 6252	989 1061	79.29 % 79.14 %	17.89 % 17.84 %	2.82 % 3.03 %
Pets	35519 34537	29747 28817	4908 4762	864 958	83.75 % 83.44 %	13.82 % 13.79 %	2.43 % 2.77 %
Sport & Fitness	35298 35276	28364 28334	5896 5861	1038 1081	80.36 % 80.32 %	16.70 % 16.61 %	2.94 % 3.06 %
Job & Career	35521 35243	28240 27977	6196 6094	1085 1172	79.50 % 79.38 %	17.44 % 17.29 %	3.05 % 3.33 %
Dating	34973 34945	26959 26891	6913 6854	1101 1200	77.09 % 76.95 %	19.77 % 19.61 %	3.15 % 3.43 %
Other	35473 34911	29620 29165	4929 4794	924 952	83.50 % 83.54 %	13.90 % 13.73 %	2.60 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44331	34886 34567	8471 8371	1398 1393	77.95 % 77.97 %	18.93 % 18.88 %	3.12 % 3.14 %
Outlook Mail	44082 43694	34804 34441	8040 7812	1238 1441	78.95 % 78.82 %	18.24 % 17.88 %	2.81 % 3.30 %
Yahoo Mail	43784 44180	35661 35764	6912 7052	1211 1364	81.45 % 80.95 %	15.79 % 15.96 %	2.77 % 3.09 %
AOL Mail	44372 43618	36005 35357	7117 6931	1250 1330	81.14 % 81.06 %	16.04 % 15.89 %	2.82 % 3.05 %
Mail.com	44349 44516	36567 36571	6642 6674	1140 1271	82.45 % 82.15 %	14.98 % 14.99 %	2.57 % 2.86 %
Yandex Mail	44084 44251	35240 35271	7552 7544	1292 1436	79.94 % 79.71 %	17.13 % 17.05 %	2.93 % 3.25 %
GMX Mail	43762 44052	36035 36238	6690 6680	1037 1134	82.34 % 82.26 %	15.29 % 15.16 %	2.37 % 2.57 %
Zoho Mail	44586 43845	37101 36468	6399 6172	1086 1205	83.21 % 83.17 %	14.35 % 14.08 %	2.44 % 2.75 %
ProtonMail	44435 43897	37038 36553	6300 6202	1097 1142	83.35 % 83.27 %	14.18 % 14.13 %	2.47 % 2.60 %
Custom Mail	43691 44431	36930 37468	5748 5875	1013 1088	84.53 % 84.33 %	13.16 % 13.22 %	2.32 % 2.45 %
iCloud Mail	4644 4873	3738 3845	711 791	195 237	80.49 % 78.90 %	15.31 % 16.23 %	4.20 % 4.86 %
Tuta	4718 4768	4072 4089	495 534	151 145	86.31 % 85.76 %	10.49 % 11.20 %	3.20 % 3.04 %
Juno.com	4825 4777	4226 4144	469 495	130 138	87.59 % 86.75 %	9.72 % 10.36 %	2.69 % 2.89 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.