ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.069	379.785 378.294	72.694 72.159	12.548 13.616

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 81.52 %	15.63 % 15.55 %	2.70 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35861	29610 30288	4483 4649	827 924	84.79 % 84.46 %	12.84 % 12.96 %	2.37 % 2.58 %
Elektronics	35813 35543	29526 29206	5362 5340	925 997	82.44 % 82.17 %	14.97 % 15.02 %	2.58 % 2.81 %
Entertainment	35217 35669	28720 28964	5561 5601	936 1104	81.55 % 81.20 %	15.79 % 15.70 %	2.66 % 3.10 %
Cosmetics & Beauty	35615 35591	29058 28942	5597 5604	960 1045	81.59 % 81.32 %	15.72 % 15.75 %	2.70 % 2.94 %
Food & Drink	35286 35451	29884 29943	4556 4613	846 895	84.69 % 84.46 %	12.91 % 13.01 %	2.40 % 2.52 %
Home & Garden	36238 36302	30618 30694	4789 4687	831 921	84.49 % 84.55 %	13.22 % 12.91 %	2.29 % 2.54 %
Finance	35962 35580	28207 27873	6672 6533	1083 1174	78.44 % 78.34 %	18.55 % 18.36 %	3.01 % 3.30 %
Health	35776 35702	28381 28285	6375 6338	1020 1079	79.33 % 79.23 %	17.82 % 17.75 %	2.85 % 3.02 %
Pets	36223 35232	30348 29417	4990 4837	885 978	83.78 % 83.50 %	13.78 % 13.73 %	2.44 % 2.78 %
Sport & Fitness	35976 35937	28935 28892	5988 5945	1053 1100	80.43 % 80.40 %	16.64 % 16.54 %	2.93 % 3.06 %
Job & Career	36201 35982	28789 28580	6296 6198	1116 1204	79.53 % 79.43 %	17.39 % 17.23 %	3.08 % 3.35 %
Dating	35637 35653	27499 27478	7015 6953	1123 1222	77.16 % 77.07 %	19.68 % 19.50 %	3.15 % 3.43 %
Other	36163 35566	30210 29732	5010 4861	943 973	83.54 % 83.60 %	13.85 % 13.67 %	2.61 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 45032	35482 35118	8601 8483	1431 1431	77.96 % 77.98 %	18.90 % 18.84 %	3.14 % 3.18 %
Outlook Mail	44764 44391	35356 35021	8138 7904	1270 1466	78.98 % 78.89 %	18.18 % 17.81 %	2.84 % 3.30 %
Yahoo Mail	44497 44850	36254 36332	7008 7133	1235 1385	81.48 % 81.01 %	15.75 % 15.90 %	2.78 % 3.09 %
AOL Mail	45052 44273	36571 35916	7207 7008	1274 1349	81.18 % 81.12 %	16.00 % 15.83 %	2.83 % 3.05 %
Mail.com	45024 45218	37138 37172	6722 6753	1164 1293	82.48 % 82.21 %	14.93 % 14.93 %	2.59 % 2.86 %
Yandex Mail	44812 44931	35834 35830	7660 7634	1318 1467	79.97 % 79.74 %	17.09 % 16.99 %	2.94 % 3.27 %
GMX Mail	44448 44714	36620 36814	6770 6744	1058 1156	82.39 % 82.33 %	15.23 % 15.08 %	2.38 % 2.59 %
Zoho Mail	45205 44505	37632 37045	6466 6239	1107 1221	83.25 % 83.24 %	14.30 % 14.02 %	2.45 % 2.74 %
ProtonMail	45101 44580	37621 37149	6368 6266	1112 1165	83.42 % 83.33 %	14.12 % 14.06 %	2.47 % 2.61 %
Custom Mail	44396 45125	37542 38081	5820 5940	1034 1104	84.56 % 84.39 %	13.11 % 13.16 %	2.33 % 2.45 %
iCloud Mail	5347 5615	4302 4444	824 903	221 268	80.46 % 79.15 %	15.41 % 16.08 %	4.13 % 4.77 %
Tuta	5366 5382	4623 4627	571 596	172 159	86.15 % 85.97 %	10.64 % 11.07 %	3.21 % 2.95 %
Juno.com	5501 5453	4810 4745	539 556	152 152	87.44 % 87.02 %	9.80 % 10.20 %	2.76 % 2.79 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.