ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.821	58.044 59.232	16.148 15.812	1.804 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.10 %	21.25 % 20.58 %	2.37 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5920	4545 4525	1249 1261	133 134	76.68 % 76.44 %	21.07 % 21.30 %	2.24 % 2.26 %
Elektronics	5700 5997	4400 4673	1166 1193	134 131	77.19 % 77.92 %	20.46 % 19.89 %	2.35 % 2.18 %
Entertainment	5782 6136	4399 4689	1244 1302	139 145	76.08 % 76.42 %	21.52 % 21.22 %	2.40 % 2.36 %
Cosmetics & Beauty	6078 5713	4643 4452	1293 1134	142 127	76.39 % 77.93 %	21.27 % 19.85 %	2.34 % 2.22 %
Food & Drink	5845 5963	4459 4595	1252 1228	134 140	76.29 % 77.06 %	21.42 % 20.59 %	2.29 % 2.35 %
Home & Garden	5863 5883	4483 4508	1239 1231	141 144	76.46 % 76.63 %	21.13 % 20.92 %	2.40 % 2.45 %
Finance	5756 5751	4596 4619	1017 992	143 140	79.85 % 80.32 %	17.67 % 17.25 %	2.48 % 2.43 %
Health	5689 6122	4541 4942	1022 1050	126 130	79.82 % 80.73 %	17.96 % 17.15 %	2.21 % 2.12 %
Pets	5879 5982	4455 4574	1285 1273	139 135	75.78 % 76.46 %	21.86 % 21.28 %	2.36 % 2.26 %
Sport & Fitness	5831 5763	4427 4431	1266 1206	138 126	75.92 % 76.89 %	21.71 % 20.93 %	2.37 % 2.19 %
Job & Career	5813 5864	4284 4388	1383 1337	146 139	73.70 % 74.83 %	23.79 % 22.80 %	2.51 % 2.37 %
Dating	5955 5930	4267 4305	1539 1488	149 137	71.65 % 72.60 %	25.84 % 25.09 %	2.50 % 2.31 %
Other	5878 5797	4545 4531	1193 1117	140 149	77.32 % 78.16 %	20.30 % 19.27 %	2.38 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5364	4001 3954	1364 1289	132 121	72.79 % 73.71 %	24.81 % 24.03 %	2.40 % 2.26 %
Outlook Mail	5437 5356	4014 4034	1292 1198	131 124	73.83 % 75.32 %	23.76 % 22.37 %	2.41 % 2.32 %
Yahoo Mail	5457 5589	4103 4264	1225 1192	129 133	75.19 % 76.29 %	22.45 % 21.33 %	2.36 % 2.38 %
AOL Mail	5524 5522	4217 4189	1174 1196	133 137	76.34 % 75.86 %	21.25 % 21.66 %	2.41 % 2.48 %
Mail.com	5527 5344	4311 4192	1090 1031	126 121	78.00 % 78.44 %	19.72 % 19.29 %	2.28 % 2.26 %
Yandex Mail	5404 5575	4054 4250	1226 1201	124 124	75.02 % 76.23 %	22.69 % 21.54 %	2.29 % 2.22 %
GMX Mail	5198 5444	3861 4111	1214 1203	123 130	74.28 % 75.51 %	23.36 % 22.10 %	2.37 % 2.39 %
Zoho Mail	5307 5518	4119 4292	1060 1102	128 124	77.61 % 77.78 %	19.97 % 19.97 %	2.41 % 2.25 %
ProtonMail	5495 5687	4266 4495	1100 1066	129 126	77.63 % 79.04 %	20.02 % 18.74 %	2.35 % 2.22 %
Custom Mail	5522 5525	4365 4420	1022 970	135 135	79.05 % 80.00 %	18.51 % 17.56 %	2.44 % 2.44 %
iCloud Mail	5492 5436	4015 3994	1349 1319	128 123	73.11 % 73.47 %	24.56 % 24.26 %	2.33 % 2.26 %
Tuta	5287 5501	4168 4372	998 996	121 133	78.83 % 79.48 %	18.88 % 18.11 %	2.29 % 2.42 %
Juno.com	5453 5598	4310 4396	1014 1073	129 129	79.04 % 78.53 %	18.60 % 19.17 %	2.37 % 2.30 %
Mailfence	5396 5362	4240 4269	1020 976	136 117	78.58 % 79.62 %	18.90 % 18.20 %	2.52 % 2.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.