ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.729	50.859 50.913	13.328 13.357	1.398 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.46 %	20.32 % 20.32 %	2.13 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5259	3954 4021	1051 1128	97 110	77.50 % 76.46 %	20.60 % 21.45 %	1.90 % 2.09 %
Elektronics	5004 5138	3933 4002	960 1024	111 112	78.60 % 77.89 %	19.18 % 19.93 %	2.22 % 2.18 %
Entertainment	5114 5158	3952 3953	1052 1085	110 120	77.28 % 76.64 %	20.57 % 21.04 %	2.15 % 2.33 %
Cosmetics & Beauty	5193 4764	4054 3702	1044 950	95 112	78.07 % 77.71 %	20.10 % 19.94 %	1.83 % 2.35 %
Food & Drink	5120 5000	3962 3882	1047 1010	111 108	77.38 % 77.64 %	20.45 % 20.20 %	2.17 % 2.16 %
Home & Garden	5178 5031	4016 3882	1048 1031	114 118	77.56 % 77.16 %	20.24 % 20.49 %	2.20 % 2.35 %
Finance	4873 4910	3945 3965	822 832	106 113	80.96 % 80.75 %	16.87 % 16.95 %	2.18 % 2.30 %
Health	5002 5441	4047 4393	849 936	106 112	80.91 % 80.74 %	16.97 % 17.20 %	2.12 % 2.06 %
Pets	4977 5288	3838 4072	1030 1103	109 113	77.11 % 77.00 %	20.70 % 20.86 %	2.19 % 2.14 %
Sport & Fitness	4963 4911	3806 3821	1048 988	109 102	76.69 % 77.80 %	21.12 % 20.12 %	2.20 % 2.08 %
Job & Career	4852 4867	3636 3650	1105 1108	111 109	74.94 % 74.99 %	22.77 % 22.77 %	2.29 % 2.24 %
Dating	5111 5016	3738 3678	1255 1231	118 107	73.14 % 73.33 %	24.55 % 24.54 %	2.31 % 2.13 %
Other	5096 4946	3978 3892	1017 931	101 123	78.06 % 78.69 %	19.96 % 18.82 %	1.98 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4701	3553 3438	1132 1165	105 98	74.18 % 73.13 %	23.63 % 24.78 %	2.19 % 2.08 %
Outlook Mail	4743 4574	3572 3470	1057 1006	114 98	75.31 % 75.86 %	22.29 % 21.99 %	2.40 % 2.14 %
Yahoo Mail	4586 4802	3496 3693	988 994	102 115	76.23 % 76.91 %	21.54 % 20.70 %	2.22 % 2.39 %
AOL Mail	4706 4735	3619 3639	993 989	94 107	76.90 % 76.85 %	21.10 % 20.89 %	2.00 % 2.26 %
Mail.com	4620 4660	3672 3649	847 901	101 110	79.48 % 78.30 %	18.33 % 19.33 %	2.19 % 2.36 %
Yandex Mail	4748 4633	3617 3555	1036 981	95 97	76.18 % 76.73 %	21.82 % 21.17 %	2.00 % 2.09 %
GMX Mail	4482 4622	3378 3501	1013 1013	91 108	75.37 % 75.75 %	22.60 % 21.92 %	2.03 % 2.34 %
Zoho Mail	4559 4787	3589 3738	879 953	91 96	78.72 % 78.09 %	19.28 % 19.91 %	2.00 % 2.01 %
ProtonMail	4650 4774	3662 3807	890 865	98 102	78.75 % 79.74 %	19.14 % 18.12 %	2.11 % 2.14 %
Custom Mail	4701 4719	3760 3784	845 825	96 110	79.98 % 80.19 %	17.97 % 17.48 %	2.04 % 2.33 %
iCloud Mail	4800 4673	3568 3437	1131 1127	101 109	74.33 % 73.55 %	23.56 % 24.12 %	2.10 % 2.33 %
Tuta	4661 4758	3727 3801	835 861	99 96	79.96 % 79.89 %	17.91 % 18.10 %	2.12 % 2.02 %
Juno.com	4723 4742	3786 3777	837 859	100 106	80.16 % 79.65 %	17.72 % 18.11 %	2.12 % 2.24 %
Mailfence	4816 4549	3860 3624	845 818	111 107	80.15 % 79.67 %	17.55 % 17.98 %	2.30 % 2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.