ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.627	50.861 50.702	13.251 13.404	1.404 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.26 %	20.23 % 20.42 %	2.14 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5201	3986 3958	1065 1129	97 114	77.43 % 76.10 %	20.69 % 21.71 %	1.88 % 2.19 %
Elektronics	5023 5061	3955 3937	955 1009	113 115	78.74 % 77.79 %	19.01 % 19.94 %	2.25 % 2.27 %
Entertainment	5012 5098	3861 3903	1043 1061	108 134	77.04 % 76.56 %	20.81 % 20.81 %	2.15 % 2.63 %
Cosmetics & Beauty	5089 4857	3997 3764	1001 977	91 116	78.54 % 77.50 %	19.67 % 20.12 %	1.79 % 2.39 %
Food & Drink	5100 4994	3943 3859	1046 1022	111 113	77.31 % 77.27 %	20.51 % 20.46 %	2.18 % 2.26 %
Home & Garden	5057 4924	3945 3798	1002 1008	110 118	78.01 % 77.13 %	19.81 % 20.47 %	2.18 % 2.40 %
Finance	4936 4986	3985 4016	841 857	110 113	80.73 % 80.55 %	17.04 % 17.19 %	2.23 % 2.27 %
Health	5044 5418	4082 4340	852 963	110 115	80.93 % 80.10 %	16.89 % 17.77 %	2.18 % 2.12 %
Pets	5030 5251	3883 4033	1036 1100	111 118	77.20 % 76.80 %	20.60 % 20.95 %	2.21 % 2.25 %
Sport & Fitness	4989 4817	3831 3752	1047 958	111 107	76.79 % 77.89 %	20.99 % 19.89 %	2.22 % 2.22 %
Job & Career	4890 4910	3653 3674	1123 1121	114 115	74.70 % 74.83 %	22.97 % 22.83 %	2.33 % 2.34 %
Dating	5069 5001	3717 3659	1236 1232	116 110	73.33 % 73.17 %	24.38 % 24.64 %	2.29 % 2.20 %
Other	5129 5109	4023 4009	1004 967	102 133	78.44 % 78.47 %	19.57 % 18.93 %	1.99 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4675	3531 3428	1118 1144	107 103	74.24 % 73.33 %	23.51 % 24.47 %	2.25 % 2.20 %
Outlook Mail	4617 4532	3495 3427	1011 1003	111 102	75.70 % 75.62 %	21.90 % 22.13 %	2.40 % 2.25 %
Yahoo Mail	4706 4769	3592 3653	1009 994	105 122	76.33 % 76.60 %	21.44 % 20.84 %	2.23 % 2.56 %
AOL Mail	4710 4688	3632 3610	981 969	97 109	77.11 % 77.01 %	20.83 % 20.67 %	2.06 % 2.33 %
Mail.com	4711 4723	3718 3704	887 910	106 109	78.92 % 78.42 %	18.83 % 19.27 %	2.25 % 2.31 %
Yandex Mail	4722 4666	3640 3558	989 1002	93 106	77.09 % 76.25 %	20.94 % 21.47 %	1.97 % 2.27 %
GMX Mail	4461 4739	3346 3574	1023 1046	92 119	75.01 % 75.42 %	22.93 % 22.07 %	2.06 % 2.51 %
Zoho Mail	4565 4721	3599 3688	875 931	91 102	78.84 % 78.12 %	19.17 % 19.72 %	1.99 % 2.16 %
ProtonMail	4619 4850	3627 3847	897 893	95 110	78.52 % 79.32 %	19.42 % 18.41 %	2.06 % 2.27 %
Custom Mail	4714 4761	3763 3786	853 860	98 115	79.83 % 79.52 %	18.10 % 18.06 %	2.08 % 2.42 %
iCloud Mail	4785 4565	3561 3353	1123 1101	101 111	74.42 % 73.45 %	23.47 % 24.12 %	2.11 % 2.43 %
Tuta	4651 4644	3732 3699	818 850	101 95	80.24 % 79.65 %	17.59 % 18.30 %	2.17 % 2.05 %
Juno.com	4669 4715	3746 3732	822 871	101 112	80.23 % 79.15 %	17.61 % 18.47 %	2.16 % 2.38 %
Mailfence	4830 4579	3879 3643	845 830	106 106	80.31 % 79.56 %	17.49 % 18.13 %	2.19 % 2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.