ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.591	50.321 51.083	13.784 13.168	1.569 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.88 %	20.99 % 20.08 %	2.39 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5176	3899 3986	1082 1089	111 101	76.57 % 77.01 %	21.25 % 21.04 %	2.18 % 1.95 %
Elektronics	5052 5079	3906 3994	1023 978	123 107	77.32 % 78.64 %	20.25 % 19.26 %	2.43 % 2.11 %
Entertainment	5004 5099	3792 3952	1089 1029	123 118	75.78 % 77.51 %	21.76 % 20.18 %	2.46 % 2.31 %
Cosmetics & Beauty	4999 4855	3896 3794	1002 964	101 97	77.94 % 78.15 %	20.04 % 19.86 %	2.02 % 2.00 %
Food & Drink	5097 5054	3877 3934	1098 1026	122 94	76.06 % 77.84 %	21.54 % 20.30 %	2.39 % 1.86 %
Home & Garden	5151 4930	3960 3827	1062 997	129 106	76.88 % 77.63 %	20.62 % 20.22 %	2.50 % 2.15 %
Finance	5047 5052	4025 4098	899 850	123 104	79.75 % 81.12 %	17.81 % 16.83 %	2.44 % 2.06 %
Health	5064 5385	4051 4332	890 949	123 104	80.00 % 80.45 %	17.58 % 17.62 %	2.43 % 1.93 %
Pets	5098 5176	3886 4012	1086 1063	126 101	76.23 % 77.51 %	21.30 % 20.54 %	2.47 % 1.95 %
Sport & Fitness	5065 4783	3832 3736	1110 950	123 97	75.66 % 78.11 %	21.92 % 19.86 %	2.43 % 2.03 %
Job & Career	4843 4963	3579 3751	1141 1108	123 104	73.90 % 75.58 %	23.56 % 22.33 %	2.54 % 2.10 %
Dating	5021 4853	3636 3566	1257 1196	128 91	72.42 % 73.48 %	25.03 % 24.64 %	2.55 % 1.88 %
Other	5141 5186	3982 4101	1045 969	114 116	77.46 % 79.08 %	20.33 % 18.68 %	2.22 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4758	3488 3508	1167 1160	117 90	73.09 % 73.73 %	24.46 % 24.38 %	2.45 % 1.89 %
Outlook Mail	4619 4440	3475 3390	1026 960	118 90	75.23 % 76.35 %	22.21 % 21.62 %	2.55 % 2.03 %
Yahoo Mail	4748 4735	3581 3664	1050 966	117 105	75.42 % 77.38 %	22.11 % 20.40 %	2.46 % 2.22 %
AOL Mail	4685 4668	3557 3624	1019 949	109 95	75.92 % 77.63 %	21.75 % 20.33 %	2.33 % 2.04 %
Mail.com	4731 4759	3651 3743	960 918	120 98	77.17 % 78.65 %	20.29 % 19.29 %	2.54 % 2.06 %
Yandex Mail	4820 4645	3641 3561	1072 993	107 91	75.54 % 76.66 %	22.24 % 21.38 %	2.22 % 1.96 %
GMX Mail	4578 4689	3401 3543	1069 1039	108 107	74.29 % 75.56 %	23.35 % 22.16 %	2.36 % 2.28 %
Zoho Mail	4692 4660	3661 3669	924 905	107 86	78.03 % 78.73 %	19.69 % 19.42 %	2.28 % 1.85 %
ProtonMail	4727 4930	3684 3945	932 883	111 102	77.94 % 80.02 %	19.72 % 17.91 %	2.35 % 2.07 %
Custom Mail	4574 4755	3622 3824	842 829	110 102	79.19 % 80.42 %	18.41 % 17.43 %	2.40 % 2.15 %
iCloud Mail	4720 4483	3464 3326	1143 1059	113 98	73.39 % 74.19 %	24.22 % 23.62 %	2.39 % 2.19 %
Tuta	4564 4691	3620 3781	840 828	104 82	79.32 % 80.60 %	18.40 % 17.65 %	2.28 % 1.75 %
Juno.com	4622 4708	3659 3758	854 850	109 100	79.16 % 79.82 %	18.48 % 18.05 %	2.36 % 2.12 %
Mailfence	4822 4670	3817 3747	886 829	119 94	79.16 % 80.24 %	18.37 % 17.75 %	2.47 % 2.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.