ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.607	49.739 51.485	13.801 11.987	1.663 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.69 %	21.25 % 18.55 %	2.56 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5149	3823 4064	1069 995	115 98	76.44 % 78.93 %	21.38 % 19.32 %	2.30 % 1.90 %
Elektronics	4986 4937	3852 3959	1026 884	130 105	77.26 % 80.19 %	20.58 % 17.91 %	2.61 % 2.13 %
Entertainment	5015 5044	3787 4003	1116 934	133 111	75.51 % 79.36 %	22.25 % 18.52 %	2.65 % 2.20 %
Cosmetics & Beauty	4970 4653	3874 3713	1014 852	110 90	77.95 % 79.80 %	20.40 % 18.31 %	2.21 % 1.93 %
Food & Drink	5016 5047	3815 4017	1086 954	136 93	76.06 % 79.59 %	21.65 % 18.90 %	2.71 % 1.84 %
Home & Garden	5056 4863	3884 3865	1062 916	137 99	76.82 % 79.48 %	21.00 % 18.84 %	2.71 % 2.04 %
Finance	5019 5039	3982 4163	933 796	130 98	79.34 % 82.62 %	18.59 % 15.80 %	2.59 % 1.94 %
Health	4975 5172	3958 4226	912 855	127 99	79.56 % 81.71 %	18.33 % 16.53 %	2.55 % 1.91 %
Pets	5071 5116	3878 4064	1089 968	130 99	76.47 % 79.44 %	21.48 % 18.92 %	2.56 % 1.94 %
Sport & Fitness	5056 4798	3827 3846	1131 866	129 97	75.69 % 80.16 %	22.37 % 18.05 %	2.55 % 2.02 %
Job & Career	4751 4890	3524 3804	1104 995	128 100	74.17 % 77.79 %	23.24 % 20.35 %	2.69 % 2.04 %
Dating	4977 4802	3644 3639	1211 1088	138 88	73.22 % 75.78 %	24.33 % 22.66 %	2.77 % 1.83 %
Other	5047 5097	3891 4122	1048 884	120 105	77.10 % 80.87 %	20.76 % 17.34 %	2.38 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4699	3583 3577	1164 1043	126 84	74.01 % 76.12 %	24.04 % 22.20 %	2.60 % 1.79 %
Outlook Mail	4679 4544	3527 3589	1049 876	127 87	75.38 % 78.98 %	22.42 % 19.28 %	2.71 % 1.91 %
Yahoo Mail	4682 4692	3524 3723	1044 875	120 102	75.27 % 79.35 %	22.30 % 18.65 %	2.56 % 2.17 %
AOL Mail	4652 4679	3532 3742	1017 865	115 92	75.92 % 79.97 %	21.86 % 18.49 %	2.47 % 1.97 %
Mail.com	4684 4710	3591 3774	982 851	128 92	76.67 % 80.13 %	20.96 % 18.07 %	2.73 % 1.95 %
Yandex Mail	4844 4584	3664 3617	1078 891	119 89	75.64 % 78.90 %	22.25 % 19.44 %	2.46 % 1.94 %
GMX Mail	4614 4687	3442 3659	1074 936	117 102	74.60 % 78.07 %	23.28 % 19.97 %	2.54 % 2.18 %
Zoho Mail	4756 4616	3713 3721	952 829	113 85	78.07 % 80.61 %	20.02 % 17.96 %	2.38 % 1.84 %
ProtonMail	4769 4942	3718 4026	957 831	120 102	77.96 % 81.46 %	20.07 % 16.82 %	2.52 % 2.06 %
Custom Mail	4634 4792	3667 3915	889 786	120 99	79.13 % 81.70 %	19.18 % 16.40 %	2.59 % 2.07 %
iCloud Mail	4720 4499	3484 3449	1121 963	118 95	73.81 % 76.66 %	23.75 % 21.40 %	2.50 % 2.11 %
Tuta	4581 4611	3610 3769	871 774	114 80	78.80 % 81.74 %	19.01 % 16.79 %	2.49 % 1.73 %
Juno.com	4573 4635	3612 3767	870 784	120 96	78.99 % 81.27 %	19.02 % 16.91 %	2.62 % 2.07 %
Mailfence	3911 3917	3072 3157	733 683	106 77	78.55 % 80.60 %	18.74 % 17.44 %	2.71 % 1.97 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.