ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.820	50.260 51.960	12.859 10.917	1.579 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 81.42 %	20.03 % 17.11 %	2.46 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 5015	3874 4059	1011 894	114 89	78.25 % 80.94 %	20.42 % 17.83 %	2.30 % 1.77 %
Elektronics	5094 4903	4013 4027	996 802	132 101	78.78 % 82.13 %	19.55 % 16.36 %	2.59 % 2.06 %
Entertainment	4910 4987	3786 4041	1022 855	121 110	77.11 % 81.03 %	20.81 % 17.14 %	2.46 % 2.21 %
Cosmetics & Beauty	4874 4692	3881 3815	942 793	105 87	79.63 % 81.31 %	19.33 % 16.90 %	2.15 % 1.85 %
Food & Drink	4902 4953	3803 4021	1023 864	129 85	77.58 % 81.18 %	20.87 % 17.44 %	2.63 % 1.72 %
Home & Garden	4947 4815	3889 3928	987 835	122 90	78.61 % 81.58 %	19.95 % 17.34 %	2.47 % 1.87 %
Finance	4991 5041	4011 4219	897 747	126 94	80.36 % 83.69 %	17.97 % 14.82 %	2.52 % 1.86 %
Health	4860 5068	3908 4203	863 782	118 98	80.41 % 82.93 %	17.76 % 15.43 %	2.43 % 1.93 %
Pets	4958 5113	3891 4146	989 895	120 99	78.48 % 81.09 %	19.95 % 17.50 %	2.42 % 1.94 %
Sport & Fitness	4987 4822	3861 3945	1040 805	122 95	77.42 % 81.81 %	20.85 % 16.69 %	2.45 % 1.97 %
Job & Career	4687 4766	3577 3798	995 893	122 95	76.32 % 79.69 %	21.23 % 18.74 %	2.60 % 1.99 %
Dating	5023 4702	3798 3683	1120 957	131 84	75.61 % 78.33 %	22.30 % 20.35 %	2.61 % 1.79 %
Other	5030 4943	3968 4075	974 795	117 99	78.89 % 82.44 %	19.36 % 16.08 %	2.33 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4712	3629 3701	1076 939	119 83	75.97 % 78.54 %	22.52 % 19.93 %	2.49 % 1.76 %
Outlook Mail	4721 4525	3675 3657	961 796	118 84	77.84 % 80.82 %	20.36 % 17.59 %	2.50 % 1.86 %
Yahoo Mail	4661 4702	3585 3819	967 809	113 97	76.91 % 81.22 %	20.75 % 17.21 %	2.42 % 2.06 %
AOL Mail	4675 4630	3632 3786	977 791	111 88	77.69 % 81.77 %	20.90 % 17.08 %	2.37 % 1.90 %
Mail.com	4764 4684	3710 3843	955 777	127 86	77.88 % 82.05 %	20.05 % 16.59 %	2.67 % 1.84 %
Yandex Mail	4885 4594	3791 3715	1023 815	121 86	77.60 % 80.87 %	20.94 % 17.74 %	2.48 % 1.87 %
GMX Mail	4541 4597	3491 3688	963 835	110 91	76.88 % 80.23 %	21.21 % 18.16 %	2.42 % 1.98 %
Zoho Mail	4673 4666	3722 3835	895 772	107 88	79.65 % 82.19 %	19.15 % 16.55 %	2.29 % 1.89 %
ProtonMail	4783 4960	3795 4119	900 774	113 100	79.34 % 83.04 %	18.82 % 15.60 %	2.36 % 2.02 %
Custom Mail	4654 4731	3765 3923	844 732	116 98	80.90 % 82.92 %	18.13 % 15.47 %	2.49 % 2.07 %
iCloud Mail	4830 4514	3672 3590	1054 851	119 88	76.02 % 79.53 %	21.82 % 18.85 %	2.46 % 1.95 %
Tuta	4510 4689	3624 3889	822 736	108 78	80.35 % 82.94 %	18.23 % 15.70 %	2.39 % 1.66 %
Juno.com	4579 4686	3683 3885	827 732	117 97	80.43 % 82.91 %	18.06 % 15.62 %	2.56 % 2.07 %
Mailfence	3161 3130	2486 2510	595 558	80 62	78.65 % 80.19 %	18.82 % 17.83 %	2.53 % 1.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.