ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.852	58.741 59.179	15.803 15.819	1.712 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.00 %	20.72 % 20.58 %	2.25 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5977	4606 4548	1217 1290	125 139	77.44 % 76.09 %	20.46 % 21.58 %	2.10 % 2.33 %
Elektronics	5701 6026	4433 4693	1141 1191	127 142	77.76 % 77.88 %	20.01 % 19.76 %	2.23 % 2.36 %
Entertainment	5863 6159	4479 4687	1246 1314	138 158	76.39 % 76.10 %	21.25 % 21.33 %	2.35 % 2.57 %
Cosmetics & Beauty	6033 5643	4658 4372	1250 1135	125 136	77.21 % 77.48 %	20.72 % 20.11 %	2.07 % 2.41 %
Food & Drink	5901 5876	4545 4530	1226 1208	130 138	77.02 % 77.09 %	20.78 % 20.56 %	2.20 % 2.35 %
Home & Garden	5979 5944	4621 4555	1221 1235	137 154	77.29 % 76.63 %	20.42 % 20.78 %	2.29 % 2.59 %
Finance	5659 5740	4556 4602	975 997	128 141	80.51 % 80.17 %	17.23 % 17.37 %	2.26 % 2.46 %
Health	5857 6250	4713 5029	1016 1080	128 141	80.47 % 80.46 %	17.35 % 17.28 %	2.19 % 2.26 %
Pets	5843 6132	4462 4688	1246 1299	135 145	76.36 % 76.45 %	21.32 % 21.18 %	2.31 % 2.36 %
Sport & Fitness	5769 5711	4392 4400	1249 1183	128 128	76.13 % 77.04 %	21.65 % 20.71 %	2.22 % 2.24 %
Job & Career	5803 5882	4304 4398	1358 1341	141 143	74.17 % 74.77 %	23.40 % 22.80 %	2.43 % 2.43 %
Dating	5967 5821	4336 4230	1491 1453	140 138	72.67 % 72.67 %	24.99 % 24.96 %	2.35 % 2.37 %
Other	5933 5691	4636 4447	1167 1093	130 151	78.14 % 78.14 %	19.67 % 19.21 %	2.19 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5452	4081 3985	1346 1344	128 123	73.47 % 73.09 %	24.23 % 24.65 %	2.30 % 2.26 %
Outlook Mail	5486 5316	4103 3991	1253 1198	130 127	74.79 % 75.08 %	22.84 % 22.54 %	2.37 % 2.39 %
Yahoo Mail	5340 5645	4044 4307	1176 1195	120 143	75.73 % 76.30 %	22.02 % 21.17 %	2.25 % 2.53 %
AOL Mail	5514 5494	4235 4196	1159 1154	120 144	76.80 % 76.37 %	21.02 % 21.00 %	2.18 % 2.62 %
Mail.com	5482 5341	4310 4173	1055 1041	117 127	78.62 % 78.13 %	19.24 % 19.49 %	2.13 % 2.38 %
Yandex Mail	5429 5456	4109 4153	1204 1174	116 129	75.69 % 76.12 %	22.18 % 21.52 %	2.14 % 2.36 %
GMX Mail	5282 5392	3956 4058	1210 1201	116 133	74.90 % 75.26 %	22.91 % 22.27 %	2.20 % 2.47 %
Zoho Mail	5304 5616	4163 4374	1022 1113	119 129	78.49 % 77.88 %	19.27 % 19.82 %	2.24 % 2.30 %
ProtonMail	5418 5686	4235 4502	1062 1051	121 133	78.17 % 79.18 %	19.60 % 18.48 %	2.23 % 2.34 %
Custom Mail	5498 5533	4383 4414	992 978	123 141	79.72 % 79.78 %	18.04 % 17.68 %	2.24 % 2.55 %
iCloud Mail	5563 5394	4116 3936	1322 1326	125 132	73.99 % 72.97 %	23.76 % 24.58 %	2.25 % 2.45 %
Tuta	5434 5551	4315 4406	999 1015	120 130	79.41 % 79.37 %	18.38 % 18.28 %	2.21 % 2.34 %
Juno.com	5417 5613	4315 4419	982 1058	120 136	79.66 % 78.73 %	18.13 % 18.85 %	2.22 % 2.42 %
Mailfence	5534 5363	4376 4265	1021 971	137 127	79.07 % 79.53 %	18.45 % 18.11 %	2.48 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.