ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.486	57.957 58.703	16.389 15.919	1.869 1.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.75 %	21.50 % 20.81 %	2.45 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5825	4627 4433	1305 1256	144 136	76.15 % 76.10 %	21.48 % 21.56 %	2.37 % 2.33 %
Elektronics	5741 5973	4424 4611	1185 1219	132 143	77.06 % 77.20 %	20.64 % 20.41 %	2.30 % 2.39 %
Entertainment	5813 6226	4380 4753	1288 1325	145 148	75.35 % 76.34 %	22.16 % 21.28 %	2.49 % 2.38 %
Cosmetics & Beauty	6061 5761	4607 4475	1302 1145	152 141	76.01 % 77.68 %	21.48 % 19.88 %	2.51 % 2.45 %
Food & Drink	5803 5878	4391 4491	1271 1241	141 146	75.67 % 76.40 %	21.90 % 21.11 %	2.43 % 2.48 %
Home & Garden	5774 5857	4370 4480	1265 1229	139 148	75.68 % 76.49 %	21.91 % 20.98 %	2.41 % 2.53 %
Finance	5808 5735	4616 4573	1042 1027	150 135	79.48 % 79.74 %	17.94 % 17.91 %	2.58 % 2.35 %
Health	5663 5960	4489 4793	1037 1023	137 144	79.27 % 80.42 %	18.31 % 17.16 %	2.42 % 2.42 %
Pets	5910 5939	4484 4524	1284 1270	142 145	75.87 % 76.17 %	21.73 % 21.38 %	2.40 % 2.44 %
Sport & Fitness	5838 5795	4419 4424	1281 1239	138 132	75.69 % 76.34 %	21.94 % 21.38 %	2.36 % 2.28 %
Job & Career	5723 5861	4218 4356	1353 1361	152 144	73.70 % 74.32 %	23.64 % 23.22 %	2.66 % 2.46 %
Dating	6135 5877	4398 4277	1590 1453	147 147	71.69 % 72.78 %	25.92 % 24.72 %	2.40 % 2.50 %
Other	5870 5799	4534 4513	1186 1131	150 155	77.24 % 77.82 %	20.20 % 19.50 %	2.56 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5422	4004 3984	1396 1309	142 129	72.25 % 73.48 %	25.19 % 24.14 %	2.56 % 2.38 %
Outlook Mail	5592 5338	4124 4002	1339 1209	129 127	73.75 % 74.97 %	23.94 % 22.65 %	2.31 % 2.38 %
Yahoo Mail	5486 5449	4137 4124	1215 1187	134 138	75.41 % 75.68 %	22.15 % 21.78 %	2.44 % 2.53 %
AOL Mail	5570 5423	4212 4092	1214 1200	144 131	75.62 % 75.46 %	21.80 % 22.13 %	2.59 % 2.42 %
Mail.com	5533 5344	4282 4195	1120 1033	131 116	77.39 % 78.50 %	20.24 % 19.33 %	2.37 % 2.17 %
Yandex Mail	5422 5408	4063 4107	1224 1173	135 128	74.94 % 75.94 %	22.57 % 21.69 %	2.49 % 2.37 %
GMX Mail	5281 5409	3935 4085	1216 1180	130 144	74.51 % 75.52 %	23.03 % 21.82 %	2.46 % 2.66 %
Zoho Mail	5314 5500	4099 4275	1081 1089	134 136	77.14 % 77.73 %	20.34 % 19.80 %	2.52 % 2.47 %
ProtonMail	5424 5597	4192 4414	1104 1047	128 136	77.29 % 78.86 %	20.35 % 18.71 %	2.36 % 2.43 %
Custom Mail	5552 5513	4396 4377	1022 991	134 145	79.18 % 79.39 %	18.41 % 17.98 %	2.41 % 2.63 %
iCloud Mail	5469 5450	3974 4001	1367 1326	128 123	72.66 % 73.41 %	25.00 % 24.33 %	2.34 % 2.26 %
Tuta	5324 5542	4181 4341	1015 1049	128 152	78.53 % 78.33 %	19.06 % 18.93 %	2.40 % 2.74 %
Juno.com	5371 5608	4216 4370	1027 1104	128 134	78.50 % 77.92 %	19.12 % 19.69 %	2.38 % 2.39 %
Mailfence	5335 5483	4142 4336	1049 1022	144 125	77.64 % 79.08 %	19.66 % 18.64 %	2.70 % 2.28 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.