ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.709	357.292 356.105	69.479 68.912	11.672 12.692

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 81.36 %	15.85 % 15.74 %	2.66 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33836	27858 28541	4273 4439	760 856	84.70 % 84.35 %	12.99 % 13.12 %	2.31 % 2.53 %
Elektronics	33773 33539	27792 27499	5130 5112	851 928	82.29 % 81.99 %	15.19 % 15.24 %	2.52 % 2.77 %
Entertainment	33133 33602	26952 27228	5304 5348	877 1026	81.34 % 81.03 %	16.01 % 15.92 %	2.65 % 3.05 %
Cosmetics & Beauty	33616 33567	27354 27247	5355 5352	907 968	81.37 % 81.17 %	15.93 % 15.94 %	2.70 % 2.88 %
Food & Drink	33295 33405	28152 28177	4352 4398	791 830	84.55 % 84.35 %	13.07 % 13.17 %	2.38 % 2.48 %
Home & Garden	34189 34207	28836 28881	4581 4470	772 856	84.34 % 84.43 %	13.40 % 13.07 %	2.26 % 2.50 %
Finance	33913 33601	26517 26264	6382 6254	1014 1083	78.19 % 78.16 %	18.82 % 18.61 %	2.99 % 3.22 %
Health	33706 33684	26659 26600	6101 6064	946 1020	79.09 % 78.97 %	18.10 % 18.00 %	2.81 % 3.03 %
Pets	34118 33197	28540 27677	4758 4608	820 912	83.65 % 83.37 %	13.95 % 13.88 %	2.40 % 2.75 %
Sport & Fitness	33838 33917	27140 27217	5710 5667	988 1033	80.21 % 80.25 %	16.87 % 16.71 %	2.92 % 3.05 %
Job & Career	34243 33928	27182 26916	6026 5900	1035 1112	79.38 % 79.33 %	17.60 % 17.39 %	3.02 % 3.28 %
Dating	33613 33674	25854 25855	6723 6666	1036 1153	76.92 % 76.78 %	20.00 % 19.80 %	3.08 % 3.42 %
Other	34115 33552	28456 28003	4784 4634	875 915	83.41 % 83.46 %	14.02 % 13.81 %	2.56 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42994	33783 33535	8244 8143	1336 1316	77.91 % 78.00 %	19.01 % 18.94 %	3.08 % 3.06 %
Outlook Mail	42674 42360	33614 33356	7859 7619	1201 1385	78.77 % 78.74 %	18.42 % 17.99 %	2.81 % 3.27 %
Yahoo Mail	42411 42747	34487 34573	6751 6861	1173 1313	81.32 % 80.88 %	15.92 % 16.05 %	2.77 % 3.07 %
AOL Mail	43021 42275	34856 34234	6955 6757	1210 1284	81.02 % 80.98 %	16.17 % 15.98 %	2.81 % 3.04 %
Mail.com	43000 43159	35412 35425	6490 6509	1098 1225	82.35 % 82.08 %	15.09 % 15.08 %	2.55 % 2.84 %
Yandex Mail	42689 42975	34080 34225	7368 7364	1241 1386	79.83 % 79.64 %	17.26 % 17.14 %	2.91 % 3.23 %
GMX Mail	42372 42732	34837 35119	6546 6532	989 1081	82.22 % 82.18 %	15.45 % 15.29 %	2.33 % 2.53 %
Zoho Mail	43274 42498	35962 35319	6265 6018	1047 1161	83.10 % 83.11 %	14.48 % 14.16 %	2.42 % 2.73 %
ProtonMail	43071 42500	35850 35342	6171 6056	1050 1102	83.23 % 83.16 %	14.33 % 14.25 %	2.44 % 2.59 %
Custom Mail	42357 43135	35756 36337	5623 5743	978 1055	84.42 % 84.24 %	13.28 % 13.31 %	2.31 % 2.45 %
iCloud Mail	3329 3517	2679 2772	508 572	142 173	80.47 % 78.82 %	15.26 % 16.26 %	4.27 % 4.92 %
Tuta	3430 3384	2959 2897	362 382	109 105	86.27 % 85.61 %	10.55 % 11.29 %	3.18 % 3.10 %
Juno.com	3452 3433	3017 2971	337 356	98 106	87.40 % 86.54 %	9.76 % 10.37 %	2.84 % 3.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.