ActiveCampaign and CleverReach Email Deliverability Comparison

ActiveCampaign

CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.680	50.460 50.687	13.735 13.479	1.503 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.17 %	20.91 % 20.52 %	2.29 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5183	3985 3952	1073 1119	108 112	77.14 % 76.25 %	20.77 % 21.59 %	2.09 % 2.16 %
Elektronics	4926 5150	3823 4015	990 1020	113 115	77.61 % 77.96 %	20.10 % 19.81 %	2.29 % 2.23 %
Entertainment	5061 5206	3874 3977	1068 1101	119 128	76.55 % 76.39 %	21.10 % 21.15 %	2.35 % 2.46 %
Cosmetics & Beauty	5149 4841	3971 3753	1068 975	110 113	77.12 % 77.53 %	20.74 % 20.14 %	2.14 % 2.33 %
Food & Drink	5103 4975	3929 3850	1060 1014	114 111	76.99 % 77.39 %	20.77 % 20.38 %	2.23 % 2.23 %
Home & Garden	5195 5121	3997 3940	1077 1054	121 127	76.94 % 76.94 %	20.73 % 20.58 %	2.33 % 2.48 %
Finance	4834 4854	3876 3894	848 842	110 118	80.18 % 80.22 %	17.54 % 17.35 %	2.28 % 2.43 %
Health	5070 5371	4071 4317	886 942	113 112	80.30 % 80.38 %	17.48 % 17.54 %	2.23 % 2.09 %
Pets	5034 5245	3824 4017	1091 1110	119 118	75.96 % 76.59 %	21.67 % 21.16 %	2.36 % 2.25 %
Sport & Fitness	4968 4913	3760 3806	1092 1001	116 106	75.68 % 77.47 %	21.98 % 20.37 %	2.33 % 2.16 %
Job & Career	5044 4955	3729 3708	1189 1130	126 117	73.93 % 74.83 %	23.57 % 22.81 %	2.50 % 2.36 %
Dating	5037 5012	3653 3655	1262 1246	122 111	72.52 % 72.92 %	25.05 % 24.86 %	2.42 % 2.21 %
Other	5111 4854	3968 3803	1031 925	112 126	77.64 % 78.35 %	20.17 % 19.06 %	2.19 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4697	3540 3439	1172 1157	114 101	73.35 % 73.22 %	24.29 % 24.63 %	2.36 % 2.15 %
Outlook Mail	4746 4568	3532 3440	1097 1026	117 102	74.42 % 75.31 %	23.11 % 22.46 %	2.47 % 2.23 %
Yahoo Mail	4525 4830	3415 3690	1005 1020	105 120	75.47 % 76.40 %	22.21 % 21.12 %	2.32 % 2.48 %
AOL Mail	4742 4697	3626 3592	1012 988	104 117	76.47 % 76.47 %	21.34 % 21.03 %	2.19 % 2.49 %
Mail.com	4707 4524	3690 3538	910 880	107 106	78.39 % 78.21 %	19.33 % 19.45 %	2.27 % 2.34 %
Yandex Mail	4680 4712	3532 3607	1047 998	101 107	75.47 % 76.55 %	22.37 % 21.18 %	2.16 % 2.27 %
GMX Mail	4495 4594	3358 3471	1037 1014	100 109	74.71 % 75.56 %	23.07 % 22.07 %	2.22 % 2.37 %
Zoho Mail	4548 4828	3554 3766	892 959	102 103	78.14 % 78.00 %	19.61 % 19.86 %	2.24 % 2.13 %
ProtonMail	4720 4851	3672 3840	942 904	106 107	77.80 % 79.16 %	19.96 % 18.64 %	2.25 % 2.21 %
Custom Mail	4727 4690	3759 3747	864 828	104 115	79.52 % 79.89 %	18.28 % 17.65 %	2.20 % 2.45 %
iCloud Mail	4782 4638	3530 3383	1143 1146	109 109	73.82 % 72.94 %	23.90 % 24.71 %	2.28 % 2.35 %
Tuta	4700 4728	3731 3772	865 854	104 102	79.38 % 79.78 %	18.40 % 18.06 %	2.21 % 2.16 %
Juno.com	4660 4734	3702 3750	852 872	106 112	79.44 % 79.21 %	18.28 % 18.42 %	2.27 % 2.37 %
Mailfence	4840 4589	3819 3652	897 833	124 104	78.90 % 79.58 %	18.53 % 18.15 %	2.56 % 2.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.