Clever Elements and Brevo Email Deliverability Comparison

Clever Elements

Brevo

In this comparison, the deliverability of Clever Elements and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.591 76.694	58.271 59.540	16.445 15.518	1.875 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.08 % 77.63 %	21.47 % 20.23 %	2.45 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5857 6146	4424 4749	1285 1272	148 125	75.53 % 77.27 %	21.94 % 20.70 %	2.53 % 2.03 %
Elektronics	5927 5976	4529 4658	1249 1182	149 136	76.41 % 77.95 %	21.07 % 19.78 %	2.51 % 2.28 %
Entertainment	6133 6047	4652 4656	1328 1257	153 134	75.85 % 77.00 %	21.65 % 20.79 %	2.49 % 2.22 %
Cosmetics & Beauty	5863 5761	4516 4509	1201 1131	146 121	77.03 % 78.27 %	20.48 % 19.63 %	2.49 % 2.10 %
Food & Drink	5923 5989	4470 4644	1314 1224	139 121	75.47 % 77.54 %	22.18 % 20.44 %	2.35 % 2.02 %
Home & Garden	5957 5719	4516 4435	1293 1162	148 122	75.81 % 77.55 %	21.71 % 20.32 %	2.48 % 2.13 %
Finance	5949 5914	4752 4794	1068 997	129 123	79.88 % 81.06 %	17.95 % 16.86 %	2.17 % 2.08 %
Health	5811 5996	4657 4889	1017 978	137 129	80.14 % 81.54 %	17.50 % 16.31 %	2.36 % 2.15 %
Pets	5726 5838	4339 4493	1249 1221	138 124	75.78 % 76.96 %	21.81 % 20.91 %	2.41 % 2.12 %
Sport & Fitness	5768 5824	4317 4484	1301 1212	150 128	74.84 % 76.99 %	22.56 % 20.81 %	2.60 % 2.20 %
Job & Career	6094 5877	4454 4436	1482 1321	158 120	73.09 % 75.48 %	24.32 % 22.48 %	2.59 % 2.04 %
Dating	5622 5956	4011 4368	1473 1455	138 133	71.34 % 73.34 %	26.20 % 24.43 %	2.45 % 2.23 %
Other	5961 5651	4634 4425	1185 1106	142 120	77.74 % 78.30 %	19.88 % 19.57 %	2.38 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5687 5276	4130 3939	1422 1226	135 111	72.62 % 74.66 %	25.00 % 23.24 %	2.37 % 2.10 %
Outlook Mail	5522 5355	4080 4086	1302 1164	140 105	73.89 % 76.30 %	23.58 % 21.74 %	2.54 % 1.96 %
Yahoo Mail	5452 5484	4107 4234	1213 1138	132 112	75.33 % 77.21 %	22.25 % 20.75 %	2.42 % 2.04 %
AOL Mail	5445 5734	4103 4401	1212 1205	130 128	75.35 % 76.75 %	22.26 % 21.01 %	2.39 % 2.23 %
Mail.com	5480 5428	4247 4257	1087 1048	146 123	77.50 % 78.43 %	19.84 % 19.31 %	2.66 % 2.27 %
Yandex Mail	5302 5461	4003 4172	1176 1166	123 123	75.50 % 76.40 %	22.18 % 21.35 %	2.32 % 2.25 %
GMX Mail	5532 5409	4058 4122	1334 1174	140 113	73.36 % 76.21 %	24.11 % 21.70 %	2.53 % 2.09 %
Zoho Mail	5355 5565	4155 4372	1072 1072	128 121	77.59 % 78.56 %	20.02 % 19.26 %	2.39 % 2.17 %
ProtonMail	5379 5375	4224 4274	1026 995	129 106	78.53 % 79.52 %	19.07 % 18.51 %	2.40 % 1.97 %
Custom Mail	5754 5542	4573 4483	1034 941	147 118	79.48 % 80.89 %	17.97 % 16.98 %	2.55 % 2.13 %
iCloud Mail	5375 5575	3846 4113	1405 1342	124 120	71.55 % 73.78 %	26.14 % 24.07 %	2.31 % 2.15 %
Tuta	5338 5508	4151 4389	1056 1007	131 112	77.76 % 79.68 %	19.78 % 18.28 %	2.45 % 2.03 %
Juno.com	5361 5258	4192 4189	1040 954	129 115	78.19 % 79.67 %	19.40 % 18.14 %	2.41 % 2.19 %
Mailfence	5609 5724	4402 4509	1066 1086	141 129	78.48 % 78.77 %	19.01 % 18.97 %	2.51 % 2.25 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.