Brevo and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 463.900	55.011 356.916	12.517 89.057	3.337 17.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.94 %	17.66 % 19.20 %	4.71 % 3.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35786	4372 28566	864 5941	229 1279	80.00 % 79.82 %	15.81 % 16.60 %	4.19 % 3.57 %
Elektronics	5343 35531	4213 27604	892 6634	238 1293	78.85 % 77.69 %	16.69 % 18.67 %	4.45 % 3.64 %
Entertainment	5344 35604	4148 27359	940 6857	256 1388	77.62 % 76.84 %	17.59 % 19.26 %	4.79 % 3.90 %
Cosmetics & Beauty	5466 35769	4238 27489	973 6936	255 1344	77.53 % 76.85 %	17.80 % 19.39 %	4.67 % 3.76 %
Food & Drink	5364 35551	4303 28355	841 5924	220 1272	80.22 % 79.76 %	15.68 % 16.66 %	4.10 % 3.58 %
Home & Garden	5338 36223	4299 28903	827 6027	212 1293	80.54 % 79.79 %	15.49 % 16.64 %	3.97 % 3.57 %
Finance	5542 36068	4143 26556	1090 7988	309 1524	74.76 % 73.63 %	19.67 % 22.15 %	5.58 % 4.23 %
Health	5510 35791	4229 26728	1031 7672	250 1391	76.75 % 74.68 %	18.71 % 21.44 %	4.54 % 3.89 %
Pets	5558 35304	4371 27865	936 6138	251 1301	78.64 % 78.93 %	16.84 % 17.39 %	4.52 % 3.69 %
Sport & Fitness	5436 35660	4138 27040	1032 7115	266 1505	76.12 % 75.83 %	18.98 % 19.95 %	4.89 % 4.22 %
Job & Career	5604 35440	4223 26526	1100 7389	281 1525	75.36 % 74.85 %	19.63 % 20.85 %	5.01 % 4.30 %
Dating	5483 35628	4104 25851	1085 8279	294 1498	74.85 % 72.56 %	19.79 % 23.24 %	5.36 % 4.20 %
Other	5412 35545	4230 28074	906 6157	276 1314	78.16 % 78.98 %	16.74 % 17.32 %	5.10 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 45084	3974 32986	1218 10164	323 1934	72.06 % 73.17 %	22.09 % 22.54 %	5.86 % 4.29 %
Outlook Mail	5484 44088	4130 32776	1053 9480	301 1832	75.31 % 74.34 %	19.20 % 21.50 %	5.49 % 4.16 %
Yahoo Mail	5308 44941	4038 34270	964 8802	306 1869	76.07 % 76.26 %	18.16 % 19.59 %	5.76 % 4.16 %
AOL Mail	5373 45128	4170 34489	966 8841	237 1798	77.61 % 76.42 %	17.98 % 19.59 %	4.41 % 3.98 %
Mail.com	5671 45298	4454 35084	978 8462	239 1752	78.54 % 77.45 %	17.25 % 18.68 %	4.21 % 3.87 %
Yandex Mail	5416 44496	4131 33402	1045 9274	240 1820	76.27 % 75.07 %	19.29 % 20.84 %	4.43 % 4.09 %
GMX Mail	5442 44253	4347 34314	874 8342	221 1597	79.88 % 77.54 %	16.06 % 18.85 %	4.06 % 3.61 %
Zoho Mail	5315 44946	4236 35286	861 8050	218 1610	79.70 % 78.51 %	16.20 % 17.91 %	4.10 % 3.58 %
ProtonMail	5360 44685	4324 35226	828 7926	208 1533	80.67 % 78.83 %	15.45 % 17.74 %	3.88 % 3.43 %
Custom Mail	5538 44666	4452 35648	855 7451	231 1567	80.39 % 79.81 %	15.44 % 16.68 %	4.17 % 3.51 %
iCloud Mail	5364 5480	3939 4262	1126 955	299 263	73.43 % 77.77 %	20.99 % 17.43 %	5.57 % 4.80 %
Tuta	5509 5379	4356 4523	893 673	260 183	79.07 % 84.09 %	16.21 % 12.51 %	4.72 % 3.40 %
Juno.com	5570 5456	4460 4650	856 637	254 169	80.07 % 85.23 %	15.37 % 11.68 %	4.56 % 3.10 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.