Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.718 65.674	49.115 50.321	13.894 13.784	1.709 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 76.62 %	21.47 % 20.99 %	2.64 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4902 5092	3678 3899	1091 1082	133 111	75.03 % 76.57 %	22.26 % 21.25 %	2.71 % 2.18 %
Elektronics	4963 5052	3803 3906	1022 1023	138 123	76.63 % 77.32 %	20.59 % 20.25 %	2.78 % 2.43 %
Entertainment	4883 5004	3653 3792	1100 1089	130 123	74.81 % 75.78 %	22.53 % 21.76 %	2.66 % 2.46 %
Cosmetics & Beauty	5010 4999	3862 3896	1004 1002	144 101	77.09 % 77.94 %	20.04 % 20.04 %	2.87 % 2.02 %
Food & Drink	5055 5097	3817 3877	1107 1098	131 122	75.51 % 76.06 %	21.90 % 21.54 %	2.59 % 2.39 %
Home & Garden	5024 5151	3813 3960	1085 1062	126 129	75.90 % 76.88 %	21.60 % 20.62 %	2.51 % 2.50 %
Finance	4863 5047	3852 4025	880 899	131 123	79.21 % 79.75 %	18.10 % 17.81 %	2.69 % 2.44 %
Health	5040 5064	3993 4051	915 890	132 123	79.23 % 80.00 %	18.15 % 17.58 %	2.62 % 2.43 %
Pets	5054 5098	3864 3886	1058 1086	132 126	76.45 % 76.23 %	20.93 % 21.30 %	2.61 % 2.47 %
Sport & Fitness	5074 5065	3835 3832	1104 1110	135 123	75.58 % 75.66 %	21.76 % 21.92 %	2.66 % 2.43 %
Job & Career	5003 4843	3650 3579	1223 1141	130 123	72.96 % 73.90 %	24.45 % 23.56 %	2.60 % 2.54 %
Dating	4935 5021	3531 3636	1285 1257	119 128	71.55 % 72.42 %	26.04 % 25.03 %	2.41 % 2.55 %
Other	4912 5141	3764 3982	1020 1045	128 114	76.63 % 77.46 %	20.77 % 20.33 %	2.61 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4566 4772	3262 3488	1179 1167	125 117	71.44 % 73.09 %	25.82 % 24.46 %	2.74 % 2.45 %
Outlook Mail	4403 4619	3244 3475	1044 1026	115 118	73.68 % 75.23 %	23.71 % 22.21 %	2.61 % 2.55 %
Yahoo Mail	4507 4748	3381 3581	1010 1050	116 117	75.02 % 75.42 %	22.41 % 22.11 %	2.57 % 2.46 %
AOL Mail	4771 4685	3563 3557	1075 1019	133 109	74.68 % 75.92 %	22.53 % 21.75 %	2.79 % 2.33 %
Mail.com	4707 4731	3622 3651	957 960	128 120	76.95 % 77.17 %	20.33 % 20.29 %	2.72 % 2.54 %
Yandex Mail	4522 4820	3450 3641	955 1072	117 107	76.29 % 75.54 %	21.12 % 22.24 %	2.59 % 2.22 %
GMX Mail	4592 4578	3400 3401	1063 1069	129 108	74.04 % 74.29 %	23.15 % 23.35 %	2.81 % 2.36 %
Zoho Mail	4787 4692	3681 3661	974 924	132 107	76.90 % 78.03 %	20.35 % 19.69 %	2.76 % 2.28 %
ProtonMail	4700 4727	3669 3684	909 932	122 111	78.06 % 77.94 %	19.34 % 19.72 %	2.60 % 2.35 %
Custom Mail	4723 4574	3730 3622	872 842	121 110	78.98 % 79.19 %	18.46 % 18.41 %	2.56 % 2.40 %
iCloud Mail	4690 4720	3392 3464	1179 1143	119 113	72.32 % 73.39 %	25.14 % 24.22 %	2.54 % 2.39 %
Tuta	4642 4564	3612 3620	906 840	124 104	77.81 % 79.32 %	19.52 % 18.40 %	2.67 % 2.28 %
Juno.com	4601 4622	3612 3659	875 854	114 109	78.50 % 79.16 %	19.02 % 18.48 %	2.48 % 2.36 %
Mailfence	4507 4822	3497 3817	896 886	114 119	77.59 % 79.16 %	19.88 % 18.37 %	2.53 % 2.47 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.