Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.436 64.214	49.151 50.260	13.119 12.859	1.663 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 78.27 %	20.68 % 20.03 %	2.62 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4766 4951	3655 3874	1002 1011	126 114	76.69 % 78.25 %	21.02 % 20.42 %	2.64 % 2.30 %
Elektronics	4747 5094	3699 4013	931 996	134 132	77.92 % 78.78 %	19.61 % 19.55 %	2.82 % 2.59 %
Entertainment	4822 4910	3681 3786	1057 1022	123 121	76.34 % 77.11 %	21.92 % 20.81 %	2.55 % 2.46 %
Cosmetics & Beauty	4893 4874	3829 3881	969 942	136 105	78.25 % 79.63 %	19.80 % 19.33 %	2.78 % 2.15 %
Food & Drink	4934 4902	3801 3803	1041 1023	119 129	77.04 % 77.58 %	21.10 % 20.87 %	2.41 % 2.63 %
Home & Garden	4814 4947	3726 3889	996 987	126 122	77.40 % 78.61 %	20.69 % 19.95 %	2.62 % 2.47 %
Finance	4953 4991	3942 4011	910 897	129 126	79.59 % 80.36 %	18.37 % 17.97 %	2.60 % 2.52 %
Health	5036 4860	4043 3908	904 863	131 118	80.28 % 80.41 %	17.95 % 17.76 %	2.60 % 2.43 %
Pets	4918 4958	3832 3891	997 989	127 120	77.92 % 78.48 %	20.27 % 19.95 %	2.58 % 2.42 %
Sport & Fitness	4911 4987	3786 3861	1038 1040	136 122	77.09 % 77.42 %	21.14 % 20.85 %	2.77 % 2.45 %
Job & Career	5009 4687	3785 3577	1137 995	132 122	75.56 % 76.32 %	22.70 % 21.23 %	2.64 % 2.60 %
Dating	4781 5023	3571 3798	1146 1120	116 131	74.69 % 75.61 %	23.97 % 22.30 %	2.43 % 2.61 %
Other	4852 5030	3801 3968	991 974	128 117	78.34 % 78.89 %	20.42 % 19.36 %	2.64 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4777	3483 3629	1096 1076	124 119	74.69 % 75.97 %	23.50 % 22.52 %	2.66 % 2.49 %
Outlook Mail	4553 4721	3467 3675	1004 961	118 118	76.15 % 77.84 %	22.05 % 20.36 %	2.59 % 2.50 %
Yahoo Mail	4619 4661	3590 3585	972 967	114 113	77.72 % 76.91 %	21.04 % 20.75 %	2.47 % 2.42 %
AOL Mail	4775 4675	3656 3632	1014 977	125 111	76.57 % 77.69 %	21.24 % 20.90 %	2.62 % 2.37 %
Mail.com	4820 4764	3779 3710	946 955	127 127	78.40 % 77.88 %	19.63 % 20.05 %	2.63 % 2.67 %
Yandex Mail	4466 4885	3475 3791	905 1023	119 121	77.81 % 77.60 %	20.26 % 20.94 %	2.66 % 2.48 %
GMX Mail	4584 4541	3487 3491	1008 963	124 110	76.07 % 76.88 %	21.99 % 21.21 %	2.71 % 2.42 %
Zoho Mail	4771 4673	3733 3722	947 895	128 107	78.24 % 79.65 %	19.85 % 19.15 %	2.68 % 2.29 %
ProtonMail	4581 4783	3638 3795	892 900	112 113	79.41 % 79.34 %	19.47 % 18.82 %	2.44 % 2.36 %
Custom Mail	4791 4654	3822 3765	893 844	122 116	79.77 % 80.90 %	18.64 % 18.13 %	2.55 % 2.49 %
iCloud Mail	4653 4830	3470 3672	1095 1054	123 119	74.58 % 76.02 %	23.53 % 21.82 %	2.64 % 2.46 %
Tuta	4640 4510	3653 3624	903 822	131 108	78.73 % 80.35 %	19.46 % 18.23 %	2.82 % 2.39 %
Juno.com	4562 4579	3609 3683	853 827	118 117	79.11 % 80.43 %	18.70 % 18.06 %	2.59 % 2.56 %
Mailfence	2958 3161	2289 2486	591 595	78 80	77.38 % 78.65 %	19.98 % 18.82 %	2.64 % 2.53 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.