Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.591 76.215	58.271 57.957	16.445 16.389	1.875 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.08 % 76.04 %	21.47 % 21.50 %	2.45 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5857 6076	4424 4627	1285 1305	148 144	75.53 % 76.15 %	21.94 % 21.48 %	2.53 % 2.37 %
Elektronics	5927 5741	4529 4424	1249 1185	149 132	76.41 % 77.06 %	21.07 % 20.64 %	2.51 % 2.30 %
Entertainment	6133 5813	4652 4380	1328 1288	153 145	75.85 % 75.35 %	21.65 % 22.16 %	2.49 % 2.49 %
Cosmetics & Beauty	5863 6061	4516 4607	1201 1302	146 152	77.03 % 76.01 %	20.48 % 21.48 %	2.49 % 2.51 %
Food & Drink	5923 5803	4470 4391	1314 1271	139 141	75.47 % 75.67 %	22.18 % 21.90 %	2.35 % 2.43 %
Home & Garden	5957 5774	4516 4370	1293 1265	148 139	75.81 % 75.68 %	21.71 % 21.91 %	2.48 % 2.41 %
Finance	5949 5808	4752 4616	1068 1042	129 150	79.88 % 79.48 %	17.95 % 17.94 %	2.17 % 2.58 %
Health	5811 5663	4657 4489	1017 1037	137 137	80.14 % 79.27 %	17.50 % 18.31 %	2.36 % 2.42 %
Pets	5726 5910	4339 4484	1249 1284	138 142	75.78 % 75.87 %	21.81 % 21.73 %	2.41 % 2.40 %
Sport & Fitness	5768 5838	4317 4419	1301 1281	150 138	74.84 % 75.69 %	22.56 % 21.94 %	2.60 % 2.36 %
Job & Career	6094 5723	4454 4218	1482 1353	158 152	73.09 % 73.70 %	24.32 % 23.64 %	2.59 % 2.66 %
Dating	5622 6135	4011 4398	1473 1590	138 147	71.34 % 71.69 %	26.20 % 25.92 %	2.45 % 2.40 %
Other	5961 5870	4634 4534	1185 1186	142 150	77.74 % 77.24 %	19.88 % 20.20 %	2.38 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Clever Elements is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5687 5542	4130 4004	1422 1396	135 142	72.62 % 72.25 %	25.00 % 25.19 %	2.37 % 2.56 %
Outlook Mail	5522 5592	4080 4124	1302 1339	140 129	73.89 % 73.75 %	23.58 % 23.94 %	2.54 % 2.31 %
Yahoo Mail	5452 5486	4107 4137	1213 1215	132 134	75.33 % 75.41 %	22.25 % 22.15 %	2.42 % 2.44 %
AOL Mail	5445 5570	4103 4212	1212 1214	130 144	75.35 % 75.62 %	22.26 % 21.80 %	2.39 % 2.59 %
Mail.com	5480 5533	4247 4282	1087 1120	146 131	77.50 % 77.39 %	19.84 % 20.24 %	2.66 % 2.37 %
Yandex Mail	5302 5422	4003 4063	1176 1224	123 135	75.50 % 74.94 %	22.18 % 22.57 %	2.32 % 2.49 %
GMX Mail	5532 5281	4058 3935	1334 1216	140 130	73.36 % 74.51 %	24.11 % 23.03 %	2.53 % 2.46 %
Zoho Mail	5355 5314	4155 4099	1072 1081	128 134	77.59 % 77.14 %	20.02 % 20.34 %	2.39 % 2.52 %
ProtonMail	5379 5424	4224 4192	1026 1104	129 128	78.53 % 77.29 %	19.07 % 20.35 %	2.40 % 2.36 %
Custom Mail	5754 5552	4573 4396	1034 1022	147 134	79.48 % 79.18 %	17.97 % 18.41 %	2.55 % 2.41 %
iCloud Mail	5375 5469	3846 3974	1405 1367	124 128	71.55 % 72.66 %	26.14 % 25.00 %	2.31 % 2.34 %
Tuta	5338 5324	4151 4181	1056 1015	131 128	77.76 % 78.53 %	19.78 % 19.06 %	2.45 % 2.40 %
Juno.com	5361 5371	4192 4216	1040 1027	129 128	78.19 % 78.50 %	19.40 % 19.12 %	2.41 % 2.38 %
Mailfence	5609 5335	4402 4142	1066 1049	141 144	78.48 % 77.64 %	19.01 % 19.66 %	2.51 % 2.70 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.