Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.996 65.585	48.939 50.859	14.255 13.328	1.802 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.30 % 77.55 %	21.93 % 20.32 %	2.77 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5102	3789 3954	1169 1051	144 97	74.26 % 77.50 %	22.91 % 20.60 %	2.82 % 1.90 %
Elektronics	4931 5004	3718 3933	1071 960	142 111	75.40 % 78.60 %	21.72 % 19.18 %	2.88 % 2.22 %
Entertainment	4956 5114	3678 3952	1137 1052	141 110	74.21 % 77.28 %	22.94 % 20.57 %	2.85 % 2.15 %
Cosmetics & Beauty	4998 5193	3826 4054	1020 1044	152 95	76.55 % 78.07 %	20.41 % 20.10 %	3.04 % 1.83 %
Food & Drink	5012 5120	3745 3962	1132 1047	135 111	74.72 % 77.38 %	22.59 % 20.45 %	2.69 % 2.17 %
Home & Garden	5067 5178	3802 4016	1133 1048	132 114	75.03 % 77.56 %	22.36 % 20.24 %	2.61 % 2.20 %
Finance	4889 4873	3869 3945	887 822	133 106	79.14 % 80.96 %	18.14 % 16.87 %	2.72 % 2.18 %
Health	4968 5002	3914 4047	918 849	136 106	78.78 % 80.91 %	18.48 % 16.97 %	2.74 % 2.12 %
Pets	5097 4977	3888 3838	1065 1030	144 109	76.28 % 77.11 %	20.89 % 20.70 %	2.83 % 2.19 %
Sport & Fitness	5041 4963	3771 3806	1133 1048	137 109	74.81 % 76.69 %	22.48 % 21.12 %	2.72 % 2.20 %
Job & Career	5139 4852	3732 3636	1259 1105	148 111	72.62 % 74.94 %	24.50 % 22.77 %	2.88 % 2.29 %
Dating	4881 5111	3436 3738	1321 1255	124 118	70.40 % 73.14 %	27.06 % 24.55 %	2.54 % 2.31 %
Other	4915 5096	3771 3978	1010 1017	134 101	76.72 % 78.06 %	20.55 % 19.96 %	2.73 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4484 4790	3185 3553	1174 1132	125 105	71.03 % 74.18 %	26.18 % 23.63 %	2.79 % 2.19 %
Outlook Mail	4629 4743	3391 3572	1109 1057	129 114	73.26 % 75.31 %	23.96 % 22.29 %	2.79 % 2.40 %
Yahoo Mail	4623 4586	3418 3496	1079 988	126 102	73.93 % 76.23 %	23.34 % 21.54 %	2.73 % 2.22 %
AOL Mail	4778 4706	3544 3619	1093 993	141 94	74.17 % 76.90 %	22.88 % 21.10 %	2.95 % 2.00 %
Mail.com	4681 4620	3573 3672	969 847	139 101	76.33 % 79.48 %	20.70 % 18.33 %	2.97 % 2.19 %
Yandex Mail	4704 4748	3549 3617	1028 1036	127 95	75.45 % 76.18 %	21.85 % 21.82 %	2.70 % 2.00 %
GMX Mail	4664 4482	3421 3378	1107 1013	136 91	73.35 % 75.37 %	23.73 % 22.60 %	2.92 % 2.03 %
Zoho Mail	4636 4559	3545 3589	957 879	134 91	76.47 % 78.72 %	20.64 % 19.28 %	2.89 % 2.00 %
ProtonMail	4681 4650	3631 3662	921 890	129 98	77.57 % 78.75 %	19.68 % 19.14 %	2.76 % 2.11 %
Custom Mail	4744 4701	3755 3760	865 845	124 96	79.15 % 79.98 %	18.23 % 17.97 %	2.61 % 2.04 %
iCloud Mail	4652 4800	3308 3568	1225 1131	119 101	71.11 % 74.33 %	26.33 % 23.56 %	2.56 % 2.10 %
Tuta	4648 4661	3582 3727	934 835	132 99	77.07 % 79.96 %	20.09 % 17.91 %	2.84 % 2.12 %
Juno.com	4602 4723	3582 3786	897 837	123 100	77.84 % 80.16 %	19.49 % 17.72 %	2.67 % 2.12 %
Mailfence	4470 4816	3455 3860	897 845	118 111	77.29 % 80.15 %	20.07 % 17.55 %	2.64 % 2.30 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.