Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.944 65.698	48.918 50.460	14.214 13.735	1.812 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 76.81 %	21.89 % 20.91 %	2.79 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5047 5166	3753 3985	1150 1073	144 108	74.36 % 77.14 %	22.79 % 20.77 %	2.85 % 2.09 %
Elektronics	4920 4926	3705 3823	1070 990	145 113	75.30 % 77.61 %	21.75 % 20.10 %	2.95 % 2.29 %
Entertainment	5083 5061	3767 3874	1173 1068	143 119	74.11 % 76.55 %	23.08 % 21.10 %	2.81 % 2.35 %
Cosmetics & Beauty	5004 5149	3817 3971	1035 1068	152 110	76.28 % 77.12 %	20.68 % 20.74 %	3.04 % 2.14 %
Food & Drink	4958 5103	3710 3929	1112 1060	136 114	74.83 % 76.99 %	22.43 % 20.77 %	2.74 % 2.23 %
Home & Garden	5132 5195	3880 3997	1120 1077	132 121	75.60 % 76.94 %	21.82 % 20.73 %	2.57 % 2.33 %
Finance	4833 4834	3812 3876	890 848	131 110	78.87 % 80.18 %	18.42 % 17.54 %	2.71 % 2.28 %
Health	4982 5070	3939 4071	906 886	137 113	79.06 % 80.30 %	18.19 % 17.48 %	2.75 % 2.23 %
Pets	5050 5034	3834 3824	1076 1091	140 119	75.92 % 75.96 %	21.31 % 21.67 %	2.77 % 2.36 %
Sport & Fitness	5067 4968	3771 3760	1159 1092	137 116	74.42 % 75.68 %	22.87 % 21.98 %	2.70 % 2.33 %
Job & Career	5204 5044	3775 3729	1277 1189	152 126	72.54 % 73.93 %	24.54 % 23.57 %	2.92 % 2.50 %
Dating	4805 5037	3407 3653	1270 1262	128 122	70.91 % 72.52 %	26.43 % 25.05 %	2.66 % 2.42 %
Other	4859 5111	3748 3968	976 1031	135 112	77.14 % 77.64 %	20.09 % 20.17 %	2.78 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4502 4826	3212 3540	1165 1172	125 114	71.35 % 73.35 %	25.88 % 24.29 %	2.78 % 2.36 %
Outlook Mail	4735 4746	3459 3532	1145 1097	131 117	73.05 % 74.42 %	24.18 % 23.11 %	2.77 % 2.47 %
Yahoo Mail	4503 4525	3325 3415	1057 1005	121 105	73.84 % 75.47 %	23.47 % 22.21 %	2.69 % 2.32 %
AOL Mail	4672 4742	3477 3626	1052 1012	143 104	74.42 % 76.47 %	22.52 % 21.34 %	3.06 % 2.19 %
Mail.com	4603 4707	3520 3690	942 910	141 107	76.47 % 78.39 %	20.46 % 19.33 %	3.06 % 2.27 %
Yandex Mail	4701 4680	3522 3532	1055 1047	124 101	74.92 % 75.47 %	22.44 % 22.37 %	2.64 % 2.16 %
GMX Mail	4556 4495	3338 3358	1088 1037	130 100	73.27 % 74.71 %	23.88 % 23.07 %	2.85 % 2.22 %
Zoho Mail	4670 4548	3575 3554	963 892	132 102	76.55 % 78.14 %	20.62 % 19.61 %	2.83 % 2.24 %
ProtonMail	4651 4720	3619 3672	903 942	129 106	77.81 % 77.80 %	19.42 % 19.96 %	2.77 % 2.25 %
Custom Mail	4845 4727	3839 3759	873 864	133 104	79.24 % 79.52 %	18.02 % 18.28 %	2.75 % 2.20 %
iCloud Mail	4683 4782	3336 3530	1226 1143	121 109	71.24 % 73.82 %	26.18 % 23.90 %	2.58 % 2.28 %
Tuta	4586 4700	3548 3731	908 865	130 104	77.37 % 79.38 %	19.80 % 18.40 %	2.83 % 2.21 %
Juno.com	4667 4660	3612 3702	931 852	124 106	77.39 % 79.44 %	19.95 % 18.28 %	2.66 % 2.27 %
Mailfence	4570 4840	3536 3819	906 897	128 124	77.37 % 78.90 %	19.82 % 18.53 %	2.80 % 2.56 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.