Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.285 75.996	57.714 58.044	16.539 16.148	2.032 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.66 % 76.38 %	21.68 % 21.25 %	2.66 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 5927	4414 4545	1316 1249	160 133	74.94 % 76.68 %	22.34 % 21.07 %	2.72 % 2.24 %
Elektronics	5860 5700	4427 4400	1272 1166	161 134	75.55 % 77.19 %	21.71 % 20.46 %	2.75 % 2.35 %
Entertainment	5993 5782	4520 4399	1307 1244	166 139	75.42 % 76.08 %	21.81 % 21.52 %	2.77 % 2.40 %
Cosmetics & Beauty	5833 6078	4480 4643	1187 1293	166 142	76.80 % 76.39 %	20.35 % 21.27 %	2.85 % 2.34 %
Food & Drink	5882 5845	4418 4459	1305 1252	159 134	75.11 % 76.29 %	22.19 % 21.42 %	2.70 % 2.29 %
Home & Garden	5974 5863	4541 4483	1287 1239	146 141	76.01 % 76.46 %	21.54 % 21.13 %	2.44 % 2.40 %
Finance	5827 5756	4625 4596	1059 1017	143 143	79.37 % 79.85 %	18.17 % 17.67 %	2.45 % 2.48 %
Health	5886 5689	4669 4541	1063 1022	154 126	79.32 % 79.82 %	18.06 % 17.96 %	2.62 % 2.21 %
Pets	5843 5879	4412 4455	1281 1285	150 139	75.51 % 75.78 %	21.92 % 21.86 %	2.57 % 2.36 %
Sport & Fitness	5846 5831	4369 4427	1321 1266	156 138	74.73 % 75.92 %	22.60 % 21.71 %	2.67 % 2.37 %
Job & Career	5994 5813	4335 4284	1491 1383	168 146	72.32 % 73.70 %	24.87 % 23.79 %	2.80 % 2.51 %
Dating	5663 5955	4026 4267	1487 1539	150 149	71.09 % 71.65 %	26.26 % 25.84 %	2.65 % 2.50 %
Other	5794 5878	4478 4545	1163 1193	153 140	77.29 % 77.32 %	20.07 % 20.30 %	2.64 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5457 5497	3932 4001	1378 1364	147 132	72.05 % 72.79 %	25.25 % 24.81 %	2.69 % 2.40 %
Outlook Mail	5535 5437	4065 4014	1319 1292	151 131	73.44 % 73.83 %	23.83 % 23.76 %	2.73 % 2.41 %
Yahoo Mail	5269 5457	3925 4103	1202 1225	142 129	74.49 % 75.19 %	22.81 % 22.45 %	2.70 % 2.36 %
AOL Mail	5426 5524	4054 4217	1219 1174	153 133	74.71 % 76.34 %	22.47 % 21.25 %	2.82 % 2.41 %
Mail.com	5355 5527	4115 4311	1087 1090	153 126	76.84 % 78.00 %	20.30 % 19.72 %	2.86 % 2.28 %
Yandex Mail	5484 5404	4123 4054	1224 1226	137 124	75.18 % 75.02 %	22.32 % 22.69 %	2.50 % 2.29 %
GMX Mail	5365 5198	3928 3861	1292 1214	145 123	73.22 % 74.28 %	24.08 % 23.36 %	2.70 % 2.37 %
Zoho Mail	5505 5307	4252 4119	1108 1060	145 128	77.24 % 77.61 %	20.13 % 19.97 %	2.63 % 2.41 %
ProtonMail	5436 5495	4246 4266	1043 1100	147 129	78.11 % 77.63 %	19.19 % 20.02 %	2.70 % 2.35 %
Custom Mail	5722 5522	4533 4365	1033 1022	156 135	79.22 % 79.05 %	18.05 % 18.51 %	2.73 % 2.44 %
iCloud Mail	5448 5492	3900 4015	1415 1349	133 128	71.59 % 73.11 %	25.97 % 24.56 %	2.44 % 2.33 %
Tuta	5297 5287	4104 4168	1055 998	138 121	77.48 % 78.83 %	19.92 % 18.88 %	2.61 % 2.29 %
Juno.com	5479 5453	4259 4310	1081 1014	139 129	77.73 % 79.04 %	19.73 % 18.60 %	2.54 % 2.37 %
Mailfence	5507 5396	4278 4240	1083 1020	146 136	77.68 % 78.58 %	19.67 % 18.90 %	2.65 % 2.52 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.