Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.792 76.256	56.950 58.741	16.721 15.803	2.121 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.14 % 77.03 %	22.06 % 20.72 %	2.80 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5910 5948	4396 4606	1342 1217	172 125	74.38 % 77.44 %	22.71 % 20.46 %	2.91 % 2.10 %
Elektronics	5771 5701	4335 4433	1268 1141	168 127	75.12 % 77.76 %	21.97 % 20.01 %	2.91 % 2.23 %
Entertainment	5870 5863	4353 4479	1352 1246	165 138	74.16 % 76.39 %	23.03 % 21.25 %	2.81 % 2.35 %
Cosmetics & Beauty	5808 6033	4424 4658	1207 1250	177 125	76.17 % 77.21 %	20.78 % 20.72 %	3.05 % 2.07 %
Food & Drink	5830 5901	4345 4545	1324 1226	161 130	74.53 % 77.02 %	22.71 % 20.78 %	2.76 % 2.20 %
Home & Garden	5923 5979	4482 4621	1290 1221	151 137	75.67 % 77.29 %	21.78 % 20.42 %	2.55 % 2.29 %
Finance	5633 5659	4445 4556	1037 975	151 128	78.91 % 80.51 %	18.41 % 17.23 %	2.68 % 2.26 %
Health	5800 5857	4569 4713	1071 1016	160 128	78.78 % 80.47 %	18.47 % 17.35 %	2.76 % 2.19 %
Pets	5898 5843	4444 4462	1293 1246	161 135	75.35 % 76.36 %	21.92 % 21.32 %	2.73 % 2.31 %
Sport & Fitness	5914 5769	4409 4392	1345 1249	160 128	74.55 % 76.13 %	22.74 % 21.65 %	2.71 % 2.22 %
Job & Career	6042 5803	4347 4304	1516 1358	179 141	71.95 % 74.17 %	25.09 % 23.40 %	2.96 % 2.43 %
Dating	5650 5967	3986 4336	1511 1491	153 140	70.55 % 72.67 %	26.74 % 24.99 %	2.71 % 2.35 %
Other	5743 5933	4415 4636	1165 1167	163 130	76.88 % 78.14 %	20.29 % 19.67 %	2.84 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5327 5555	3816 4081	1364 1346	147 128	71.64 % 73.47 %	25.61 % 24.23 %	2.76 % 2.30 %
Outlook Mail	5586 5486	4076 4103	1355 1253	155 130	72.97 % 74.79 %	24.26 % 22.84 %	2.77 % 2.37 %
Yahoo Mail	5267 5340	3886 4044	1238 1176	143 120	73.78 % 75.73 %	23.50 % 22.02 %	2.72 % 2.25 %
AOL Mail	5437 5514	4051 4235	1225 1159	161 120	74.51 % 76.80 %	22.53 % 21.02 %	2.96 % 2.18 %
Mail.com	5351 5482	4083 4310	1103 1055	165 117	76.30 % 78.62 %	20.61 % 19.24 %	3.08 % 2.13 %
Yandex Mail	5422 5429	4051 4109	1225 1204	146 116	74.71 % 75.69 %	22.59 % 22.18 %	2.69 % 2.14 %
GMX Mail	5369 5282	3911 3956	1305 1210	153 116	72.84 % 74.90 %	24.31 % 22.91 %	2.85 % 2.20 %
Zoho Mail	5391 5304	4127 4163	1110 1022	154 119	76.55 % 78.49 %	20.59 % 19.27 %	2.86 % 2.24 %
ProtonMail	5365 5418	4158 4235	1057 1062	150 121	77.50 % 78.17 %	19.70 % 19.60 %	2.80 % 2.23 %
Custom Mail	5680 5498	4481 4383	1041 992	158 123	78.89 % 79.72 %	18.33 % 18.04 %	2.78 % 2.24 %
iCloud Mail	5415 5563	3843 4116	1431 1322	141 125	70.97 % 73.99 %	26.43 % 23.76 %	2.60 % 2.25 %
Tuta	5314 5434	4094 4315	1071 999	149 120	77.04 % 79.41 %	20.15 % 18.38 %	2.80 % 2.21 %
Juno.com	5437 5417	4183 4315	1107 982	147 120	76.94 % 79.66 %	20.36 % 18.13 %	2.70 % 2.22 %
Mailfence	5431 5534	4190 4376	1089 1021	152 137	77.15 % 79.07 %	20.05 % 18.45 %	2.80 % 2.48 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.