Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.847 64.940	49.164 49.739	13.326 13.801	1.624 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 76.59 %	20.87 % 21.25 %	2.54 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4810 5001	3674 3823	1029 1069	123 115	76.38 % 76.44 %	21.39 % 21.38 %	2.56 % 2.30 %
Elektronics	4870 4986	3781 3852	969 1026	131 130	77.64 % 77.26 %	19.90 % 20.58 %	2.69 % 2.61 %
Entertainment	4855 5015	3686 3787	1069 1116	124 133	75.92 % 75.51 %	22.02 % 22.25 %	2.55 % 2.65 %
Cosmetics & Beauty	4920 4970	3833 3874	971 1014	133 110	77.91 % 77.95 %	19.74 % 20.40 %	2.70 % 2.21 %
Food & Drink	4941 5016	3783 3815	1057 1086	118 136	76.56 % 76.06 %	21.39 % 21.65 %	2.39 % 2.71 %
Home & Garden	4950 5056	3806 3884	1040 1062	124 137	76.89 % 76.82 %	21.01 % 21.00 %	2.51 % 2.71 %
Finance	4907 5019	3912 3982	883 933	126 130	79.72 % 79.34 %	17.99 % 18.59 %	2.57 % 2.59 %
Health	5052 4975	4054 3958	898 912	126 127	80.25 % 79.56 %	17.78 % 18.33 %	2.49 % 2.55 %
Pets	4918 5071	3817 3878	1002 1089	122 130	77.61 % 76.47 %	20.37 % 21.48 %	2.48 % 2.56 %
Sport & Fitness	4970 5056	3811 3827	1062 1131	130 129	76.68 % 75.69 %	21.37 % 22.37 %	2.62 % 2.55 %
Job & Career	5005 4751	3734 3524	1163 1104	130 128	74.61 % 74.17 %	23.24 % 23.24 %	2.60 % 2.69 %
Dating	4817 4977	3517 3644	1202 1211	112 138	73.01 % 73.22 %	24.95 % 24.33 %	2.33 % 2.77 %
Other	4832 5047	3756 3891	981 1048	125 120	77.73 % 77.10 %	20.30 % 20.76 %	2.59 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Clever Elements is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4586 4841	3363 3583	1124 1164	121 126	73.33 % 74.01 %	24.51 % 24.04 %	2.64 % 2.60 %
Outlook Mail	4420 4679	3320 3527	997 1049	112 127	75.11 % 75.38 %	22.56 % 22.42 %	2.53 % 2.71 %
Yahoo Mail	4438 4682	3399 3524	959 1044	106 120	76.59 % 75.27 %	21.61 % 22.30 %	2.39 % 2.56 %
AOL Mail	4808 4652	3653 3532	1040 1017	125 115	75.98 % 75.92 %	21.63 % 21.86 %	2.60 % 2.47 %
Mail.com	4712 4684	3686 3591	922 982	121 128	78.23 % 76.67 %	19.57 % 20.96 %	2.57 % 2.73 %
Yandex Mail	4433 4844	3415 3664	915 1078	115 119	77.04 % 75.64 %	20.64 % 22.25 %	2.59 % 2.46 %
GMX Mail	4637 4614	3502 3442	1025 1074	123 117	75.52 % 74.60 %	22.10 % 23.28 %	2.65 % 2.54 %
Zoho Mail	4808 4756	3756 3713	954 952	124 113	78.12 % 78.07 %	19.84 % 20.02 %	2.58 % 2.38 %
ProtonMail	4650 4769	3668 3718	900 957	112 120	78.88 % 77.96 %	19.35 % 20.07 %	2.41 % 2.52 %
Custom Mail	4706 4634	3755 3667	864 889	114 120	79.79 % 79.13 %	18.36 % 19.18 %	2.42 % 2.59 %
iCloud Mail	4671 4720	3430 3484	1148 1121	120 118	73.43 % 73.81 %	24.58 % 23.75 %	2.57 % 2.50 %
Tuta	4660 4581	3660 3610	905 871	121 114	78.54 % 78.80 %	19.42 % 19.01 %	2.60 % 2.49 %
Juno.com	4639 4573	3692 3612	853 870	116 120	79.59 % 78.99 %	18.39 % 19.02 %	2.50 % 2.62 %
Mailfence	3679 3911	2865 3072	720 733	94 106	77.87 % 78.55 %	19.57 % 18.74 %	2.56 % 2.71 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.