Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.539 76.246	57.767 58.632	16.731 15.921	2.041 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.90 %	21.86 % 20.88 %	2.67 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5876 6048	4388 4661	1323 1256	165 131	74.68 % 77.07 %	22.52 % 20.77 %	2.81 % 2.17 %
Elektronics	5871 5818	4445 4526	1262 1167	164 125	75.71 % 77.79 %	21.50 % 20.06 %	2.79 % 2.15 %
Entertainment	6057 5749	4562 4396	1331 1224	164 129	75.32 % 76.47 %	21.97 % 21.29 %	2.71 % 2.24 %
Cosmetics & Beauty	5913 6089	4527 4680	1221 1273	165 136	76.56 % 76.86 %	20.65 % 20.91 %	2.79 % 2.23 %
Food & Drink	5984 5809	4488 4459	1341 1224	155 126	75.00 % 76.76 %	22.41 % 21.07 %	2.59 % 2.17 %
Home & Garden	5959 5785	4497 4444	1311 1218	151 123	75.47 % 76.82 %	22.00 % 21.05 %	2.53 % 2.13 %
Finance	5899 5829	4674 4682	1082 1011	143 136	79.23 % 80.32 %	18.34 % 17.34 %	2.42 % 2.33 %
Health	5832 5680	4612 4544	1069 1012	151 124	79.08 % 80.00 %	18.33 % 17.82 %	2.59 % 2.18 %
Pets	5767 5845	4335 4487	1280 1233	152 125	75.17 % 76.77 %	22.20 % 21.09 %	2.64 % 2.14 %
Sport & Fitness	5789 5893	4303 4522	1325 1243	161 128	74.33 % 76.74 %	22.89 % 21.09 %	2.78 % 2.17 %
Job & Career	6014 5760	4357 4272	1490 1350	167 138	72.45 % 74.17 %	24.78 % 23.44 %	2.78 % 2.40 %
Dating	5686 6089	4041 4399	1495 1552	150 138	71.07 % 72.25 %	26.29 % 25.49 %	2.64 % 2.27 %
Other	5892 5852	4538 4560	1201 1158	153 134	77.02 % 77.92 %	20.38 % 19.79 %	2.60 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5583 5438	4014 3964	1424 1347	145 127	71.90 % 72.89 %	25.51 % 24.77 %	2.60 % 2.34 %
Outlook Mail	5519 5533	4042 4134	1326 1281	151 118	73.24 % 74.72 %	24.03 % 23.15 %	2.74 % 2.13 %
Yahoo Mail	5449 5511	4075 4194	1228 1189	146 128	74.78 % 76.10 %	22.54 % 21.58 %	2.68 % 2.32 %
AOL Mail	5486 5526	4092 4228	1249 1172	145 126	74.59 % 76.51 %	22.77 % 21.21 %	2.64 % 2.28 %
Mail.com	5424 5610	4162 4397	1106 1092	156 121	76.73 % 78.38 %	20.39 % 19.47 %	2.88 % 2.16 %
Yandex Mail	5460 5450	4114 4125	1212 1206	134 119	75.35 % 75.69 %	22.20 % 22.13 %	2.45 % 2.18 %
GMX Mail	5409 5265	3939 3953	1322 1193	148 119	72.82 % 75.08 %	24.44 % 22.66 %	2.74 % 2.26 %
Zoho Mail	5386 5341	4135 4177	1108 1041	143 123	76.77 % 78.21 %	20.57 % 19.49 %	2.66 % 2.30 %
ProtonMail	5371 5420	4187 4235	1041 1068	143 117	77.96 % 78.14 %	19.38 % 19.70 %	2.66 % 2.16 %
Custom Mail	5769 5529	4552 4413	1056 994	161 122	78.90 % 79.82 %	18.30 % 17.98 %	2.79 % 2.21 %
iCloud Mail	5412 5548	3865 4073	1410 1355	137 120	71.42 % 73.41 %	26.05 % 24.42 %	2.53 % 2.16 %
Tuta	5362 5297	4130 4211	1085 976	147 110	77.02 % 79.50 %	20.23 % 18.43 %	2.74 % 2.08 %
Juno.com	5301 5392	4099 4287	1067 987	135 118	77.33 % 79.51 %	20.13 % 18.30 %	2.55 % 2.19 %
Mailfence	5608 5386	4361 4241	1097 1020	150 125	77.76 % 78.74 %	19.56 % 18.94 %	2.67 % 2.32 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.