Clever Elements and ActiveCampaign Email Deliverability Comparison

Clever Elements

ActiveCampaign

In this comparison, the deliverability of Clever Elements and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.661 76.523	57.268 58.941	16.365 15.840	2.028 1.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 77.02 %	21.63 % 20.70 %	2.68 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5717 6003	4275 4618	1286 1261	156 124	74.78 % 76.93 %	22.49 % 21.01 %	2.73 % 2.07 %
Elektronics	5741 5837	4380 4547	1200 1153	161 137	76.29 % 77.90 %	20.90 % 19.75 %	2.80 % 2.35 %
Entertainment	5844 5842	4348 4460	1336 1246	160 136	74.40 % 76.34 %	22.86 % 21.33 %	2.74 % 2.33 %
Cosmetics & Beauty	5804 5912	4463 4629	1171 1168	170 115	76.90 % 78.30 %	20.18 % 19.76 %	2.93 % 1.95 %
Food & Drink	5873 5954	4426 4562	1295 1253	152 139	75.36 % 76.62 %	22.05 % 21.04 %	2.59 % 2.33 %
Home & Garden	5902 5962	4455 4605	1298 1217	149 140	75.48 % 77.24 %	21.99 % 20.41 %	2.52 % 2.35 %
Finance	5752 5819	4549 4662	1051 1021	152 136	79.09 % 80.12 %	18.27 % 17.55 %	2.64 % 2.34 %
Health	5859 5890	4640 4744	1064 1013	155 133	79.19 % 80.54 %	18.16 % 17.20 %	2.65 % 2.26 %
Pets	5915 5901	4519 4519	1234 1244	162 138	76.40 % 76.58 %	20.86 % 21.08 %	2.74 % 2.34 %
Sport & Fitness	5876 5856	4425 4450	1291 1271	160 135	75.31 % 75.99 %	21.97 % 21.70 %	2.72 % 2.31 %
Job & Career	5930 5680	4309 4222	1461 1318	160 140	72.66 % 74.33 %	24.64 % 23.20 %	2.70 % 2.46 %
Dating	5692 5879	4054 4268	1497 1469	141 142	71.22 % 72.60 %	26.30 % 24.99 %	2.48 % 2.42 %
Other	5756 5988	4425 4655	1181 1206	150 127	76.88 % 77.74 %	20.52 % 20.14 %	2.61 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5314 5584	3798 4107	1371 1346	145 131	71.47 % 73.55 %	25.80 % 24.10 %	2.73 % 2.35 %
Outlook Mail	5207 5370	3823 4049	1246 1188	138 133	73.42 % 75.40 %	23.93 % 22.12 %	2.65 % 2.48 %
Yahoo Mail	5360 5582	4001 4224	1217 1228	142 130	74.65 % 75.67 %	22.71 % 22.00 %	2.65 % 2.33 %
AOL Mail	5574 5489	4144 4197	1275 1170	155 122	74.35 % 76.46 %	22.87 % 21.32 %	2.78 % 2.22 %
Mail.com	5490 5523	4225 4296	1110 1096	155 131	76.96 % 77.78 %	20.22 % 19.84 %	2.82 % 2.37 %
Yandex Mail	5277 5610	3990 4271	1148 1217	139 122	75.61 % 76.13 %	21.75 % 21.69 %	2.63 % 2.17 %
GMX Mail	5385 5229	3974 3894	1261 1218	150 117	73.80 % 74.47 %	23.42 % 23.29 %	2.79 % 2.24 %
Zoho Mail	5531 5420	4252 4242	1126 1060	153 118	76.88 % 78.27 %	20.36 % 19.56 %	2.77 % 2.18 %
ProtonMail	5445 5496	4243 4304	1060 1070	142 122	77.92 % 78.31 %	19.47 % 19.47 %	2.61 % 2.22 %
Custom Mail	5581 5410	4414 4306	1023 983	144 121	79.09 % 79.59 %	18.33 % 18.17 %	2.58 % 2.24 %
iCloud Mail	5398 5512	3884 4066	1377 1321	137 125	71.95 % 73.77 %	25.51 % 23.97 %	2.54 % 2.27 %
Tuta	5416 5338	4197 4263	1070 959	149 116	77.49 % 79.86 %	19.76 % 17.97 %	2.75 % 2.17 %
Juno.com	5396 5391	4222 4290	1034 979	140 122	78.24 % 79.58 %	19.16 % 18.16 %	2.59 % 2.26 %
Mailfence	5287 5569	4101 4432	1047 1005	139 132	77.57 % 79.58 %	19.80 % 18.05 %	2.63 % 2.37 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.