ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 463.900	379.785 356.916	72.694 89.057	12.548 17.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 76.94 %	15.63 % 19.20 %	2.70 % 3.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35786	29610 28566	4483 5941	827 1279	84.79 % 79.82 %	12.84 % 16.60 %	2.37 % 3.57 %
Elektronics	35813 35531	29526 27604	5362 6634	925 1293	82.44 % 77.69 %	14.97 % 18.67 %	2.58 % 3.64 %
Entertainment	35217 35604	28720 27359	5561 6857	936 1388	81.55 % 76.84 %	15.79 % 19.26 %	2.66 % 3.90 %
Cosmetics & Beauty	35615 35769	29058 27489	5597 6936	960 1344	81.59 % 76.85 %	15.72 % 19.39 %	2.70 % 3.76 %
Food & Drink	35286 35551	29884 28355	4556 5924	846 1272	84.69 % 79.76 %	12.91 % 16.66 %	2.40 % 3.58 %
Home & Garden	36238 36223	30618 28903	4789 6027	831 1293	84.49 % 79.79 %	13.22 % 16.64 %	2.29 % 3.57 %
Finance	35962 36068	28207 26556	6672 7988	1083 1524	78.44 % 73.63 %	18.55 % 22.15 %	3.01 % 4.23 %
Health	35776 35791	28381 26728	6375 7672	1020 1391	79.33 % 74.68 %	17.82 % 21.44 %	2.85 % 3.89 %
Pets	36223 35304	30348 27865	4990 6138	885 1301	83.78 % 78.93 %	13.78 % 17.39 %	2.44 % 3.69 %
Sport & Fitness	35976 35660	28935 27040	5988 7115	1053 1505	80.43 % 75.83 %	16.64 % 19.95 %	2.93 % 4.22 %
Job & Career	36201 35440	28789 26526	6296 7389	1116 1525	79.53 % 74.85 %	17.39 % 20.85 %	3.08 % 4.30 %
Dating	35637 35628	27499 25851	7015 8279	1123 1498	77.16 % 72.56 %	19.68 % 23.24 %	3.15 % 4.20 %
Other	36163 35545	30210 28074	5010 6157	943 1314	83.54 % 78.98 %	13.85 % 17.32 %	2.61 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 45084	35482 32986	8601 10164	1431 1934	77.96 % 73.17 %	18.90 % 22.54 %	3.14 % 4.29 %
Outlook Mail	44764 44088	35356 32776	8138 9480	1270 1832	78.98 % 74.34 %	18.18 % 21.50 %	2.84 % 4.16 %
Yahoo Mail	44497 44941	36254 34270	7008 8802	1235 1869	81.48 % 76.26 %	15.75 % 19.59 %	2.78 % 4.16 %
AOL Mail	45052 45128	36571 34489	7207 8841	1274 1798	81.18 % 76.42 %	16.00 % 19.59 %	2.83 % 3.98 %
Mail.com	45024 45298	37138 35084	6722 8462	1164 1752	82.48 % 77.45 %	14.93 % 18.68 %	2.59 % 3.87 %
Yandex Mail	44812 44496	35834 33402	7660 9274	1318 1820	79.97 % 75.07 %	17.09 % 20.84 %	2.94 % 4.09 %
GMX Mail	44448 44253	36620 34314	6770 8342	1058 1597	82.39 % 77.54 %	15.23 % 18.85 %	2.38 % 3.61 %
Zoho Mail	45205 44946	37632 35286	6466 8050	1107 1610	83.25 % 78.51 %	14.30 % 17.91 %	2.45 % 3.58 %
ProtonMail	45101 44685	37621 35226	6368 7926	1112 1533	83.42 % 78.83 %	14.12 % 17.74 %	2.47 % 3.43 %
Custom Mail	44396 44666	37542 35648	5820 7451	1034 1567	84.56 % 79.81 %	13.11 % 16.68 %	2.33 % 3.51 %
iCloud Mail	5347 5480	4302 4262	824 955	221 263	80.46 % 77.77 %	15.41 % 17.43 %	4.13 % 4.80 %
Tuta	5366 5379	4623 4523	571 673	172 183	86.15 % 84.09 %	10.64 % 12.51 %	3.21 % 3.40 %
Juno.com	5501 5456	4810 4650	539 637	152 169	87.44 % 85.23 %	9.80 % 11.68 %	2.76 % 3.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.