ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.200	372.303 349.623	71.546 87.954	12.238 17.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 76.81 %	15.69 % 19.32 %	2.68 % 3.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35121	29019 27992	4406 5869	804 1260	84.78 % 79.70 %	12.87 % 16.71 %	2.35 % 3.59 %
Elektronics	35137 34847	28963 27026	5280 6553	894 1268	82.43 % 77.56 %	15.03 % 18.81 %	2.54 % 3.64 %
Entertainment	34506 34946	28125 26814	5468 6773	913 1359	81.51 % 76.73 %	15.85 % 19.38 %	2.65 % 3.89 %
Cosmetics & Beauty	34911 35127	28466 26947	5505 6855	940 1325	81.54 % 76.71 %	15.77 % 19.51 %	2.69 % 3.77 %
Food & Drink	34614 34858	29311 27758	4482 5850	821 1250	84.68 % 79.63 %	12.95 % 16.78 %	2.37 % 3.59 %
Home & Garden	35529 35533	30006 28312	4712 5951	811 1270	84.45 % 79.68 %	13.26 % 16.75 %	2.28 % 3.57 %
Finance	35291 35382	27664 25996	6573 7887	1054 1499	78.39 % 73.47 %	18.63 % 22.29 %	2.99 % 4.24 %
Health	35086 35100	27819 26160	6278 7578	989 1362	79.29 % 74.53 %	17.89 % 21.59 %	2.82 % 3.88 %
Pets	35519 34678	29747 27329	4908 6068	864 1281	83.75 % 78.81 %	13.82 % 17.50 %	2.43 % 3.69 %
Sport & Fitness	35298 34996	28364 26499	5896 7022	1038 1475	80.36 % 75.72 %	16.70 % 20.07 %	2.94 % 4.21 %
Job & Career	35521 34740	28240 25951	6196 7288	1085 1501	79.50 % 74.70 %	17.44 % 20.98 %	3.05 % 4.32 %
Dating	34973 35008	26959 25345	6913 8185	1101 1478	77.09 % 72.40 %	19.77 % 23.38 %	3.15 % 4.22 %
Other	35473 34864	29620 27494	4929 6075	924 1295	83.50 % 78.86 %	13.90 % 17.42 %	2.60 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44411	34886 32466	8471 10049	1398 1896	77.95 % 73.10 %	18.93 % 22.63 %	3.12 % 4.27 %
Outlook Mail	44082 43431	34804 32237	8040 9388	1238 1806	78.95 % 74.23 %	18.24 % 21.62 %	2.81 % 4.16 %
Yahoo Mail	43784 44307	35661 33744	6912 8716	1211 1847	81.45 % 76.16 %	15.79 % 19.67 %	2.77 % 4.17 %
AOL Mail	44372 44433	36005 33907	7117 8751	1250 1775	81.14 % 76.31 %	16.04 % 19.69 %	2.82 % 3.99 %
Mail.com	44349 44650	36567 34542	6642 8379	1140 1729	82.45 % 77.36 %	14.98 % 18.77 %	2.57 % 3.87 %
Yandex Mail	44084 43797	35240 32829	7552 9172	1292 1796	79.94 % 74.96 %	17.13 % 20.94 %	2.93 % 4.10 %
GMX Mail	43762 43606	36035 33752	6690 8273	1037 1581	82.34 % 77.40 %	15.29 % 18.97 %	2.37 % 3.63 %
Zoho Mail	44586 44279	37101 34716	6399 7977	1086 1586	83.21 % 78.40 %	14.35 % 18.02 %	2.44 % 3.58 %
ProtonMail	44435 43981	37038 34617	6300 7852	1097 1512	83.35 % 78.71 %	14.18 % 17.85 %	2.47 % 3.44 %
Custom Mail	43691 43999	36930 35063	5748 7381	1013 1555	84.53 % 79.69 %	13.16 % 16.78 %	2.32 % 3.53 %
iCloud Mail	4644 4800	3738 3720	711 848	195 232	80.49 % 77.50 %	15.31 % 17.67 %	4.20 % 4.83 %
Tuta	4718 4703	4072 3940	495 600	151 163	86.31 % 83.78 %	10.49 % 12.76 %	3.20 % 3.47 %
Juno.com	4825 4803	4226 4090	469 568	130 145	87.59 % 85.16 %	9.72 % 11.83 %	2.69 % 3.02 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.