ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.285	58.044 57.714	16.148 16.539	1.804 2.032

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 75.66 %	21.25 % 21.68 %	2.37 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5890	4545 4414	1249 1316	133 160	76.68 % 74.94 %	21.07 % 22.34 %	2.24 % 2.72 %
Elektronics	5700 5860	4400 4427	1166 1272	134 161	77.19 % 75.55 %	20.46 % 21.71 %	2.35 % 2.75 %
Entertainment	5782 5993	4399 4520	1244 1307	139 166	76.08 % 75.42 %	21.52 % 21.81 %	2.40 % 2.77 %
Cosmetics & Beauty	6078 5833	4643 4480	1293 1187	142 166	76.39 % 76.80 %	21.27 % 20.35 %	2.34 % 2.85 %
Food & Drink	5845 5882	4459 4418	1252 1305	134 159	76.29 % 75.11 %	21.42 % 22.19 %	2.29 % 2.70 %
Home & Garden	5863 5974	4483 4541	1239 1287	141 146	76.46 % 76.01 %	21.13 % 21.54 %	2.40 % 2.44 %
Finance	5756 5827	4596 4625	1017 1059	143 143	79.85 % 79.37 %	17.67 % 18.17 %	2.48 % 2.45 %
Health	5689 5886	4541 4669	1022 1063	126 154	79.82 % 79.32 %	17.96 % 18.06 %	2.21 % 2.62 %
Pets	5879 5843	4455 4412	1285 1281	139 150	75.78 % 75.51 %	21.86 % 21.92 %	2.36 % 2.57 %
Sport & Fitness	5831 5846	4427 4369	1266 1321	138 156	75.92 % 74.73 %	21.71 % 22.60 %	2.37 % 2.67 %
Job & Career	5813 5994	4284 4335	1383 1491	146 168	73.70 % 72.32 %	23.79 % 24.87 %	2.51 % 2.80 %
Dating	5955 5663	4267 4026	1539 1487	149 150	71.65 % 71.09 %	25.84 % 26.26 %	2.50 % 2.65 %
Other	5878 5794	4545 4478	1193 1163	140 153	77.32 % 77.29 %	20.30 % 20.07 %	2.38 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5457	4001 3932	1364 1378	132 147	72.79 % 72.05 %	24.81 % 25.25 %	2.40 % 2.69 %
Outlook Mail	5437 5535	4014 4065	1292 1319	131 151	73.83 % 73.44 %	23.76 % 23.83 %	2.41 % 2.73 %
Yahoo Mail	5457 5269	4103 3925	1225 1202	129 142	75.19 % 74.49 %	22.45 % 22.81 %	2.36 % 2.70 %
AOL Mail	5524 5426	4217 4054	1174 1219	133 153	76.34 % 74.71 %	21.25 % 22.47 %	2.41 % 2.82 %
Mail.com	5527 5355	4311 4115	1090 1087	126 153	78.00 % 76.84 %	19.72 % 20.30 %	2.28 % 2.86 %
Yandex Mail	5404 5484	4054 4123	1226 1224	124 137	75.02 % 75.18 %	22.69 % 22.32 %	2.29 % 2.50 %
GMX Mail	5198 5365	3861 3928	1214 1292	123 145	74.28 % 73.22 %	23.36 % 24.08 %	2.37 % 2.70 %
Zoho Mail	5307 5505	4119 4252	1060 1108	128 145	77.61 % 77.24 %	19.97 % 20.13 %	2.41 % 2.63 %
ProtonMail	5495 5436	4266 4246	1100 1043	129 147	77.63 % 78.11 %	20.02 % 19.19 %	2.35 % 2.70 %
Custom Mail	5522 5722	4365 4533	1022 1033	135 156	79.05 % 79.22 %	18.51 % 18.05 %	2.44 % 2.73 %
iCloud Mail	5492 5448	4015 3900	1349 1415	128 133	73.11 % 71.59 %	24.56 % 25.97 %	2.33 % 2.44 %
Tuta	5287 5297	4168 4104	998 1055	121 138	78.83 % 77.48 %	18.88 % 19.92 %	2.29 % 2.61 %
Juno.com	5453 5479	4310 4259	1014 1081	129 139	79.04 % 77.73 %	18.60 % 19.73 %	2.37 % 2.54 %
Mailfence	5396 5507	4240 4278	1020 1083	136 146	78.58 % 77.68 %	18.90 % 19.67 %	2.52 % 2.65 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.