ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 64.944	50.460 48.918	13.735 14.214	1.503 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 75.32 %	20.91 % 21.89 %	2.29 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5047	3985 3753	1073 1150	108 144	77.14 % 74.36 %	20.77 % 22.79 %	2.09 % 2.85 %
Elektronics	4926 4920	3823 3705	990 1070	113 145	77.61 % 75.30 %	20.10 % 21.75 %	2.29 % 2.95 %
Entertainment	5061 5083	3874 3767	1068 1173	119 143	76.55 % 74.11 %	21.10 % 23.08 %	2.35 % 2.81 %
Cosmetics & Beauty	5149 5004	3971 3817	1068 1035	110 152	77.12 % 76.28 %	20.74 % 20.68 %	2.14 % 3.04 %
Food & Drink	5103 4958	3929 3710	1060 1112	114 136	76.99 % 74.83 %	20.77 % 22.43 %	2.23 % 2.74 %
Home & Garden	5195 5132	3997 3880	1077 1120	121 132	76.94 % 75.60 %	20.73 % 21.82 %	2.33 % 2.57 %
Finance	4834 4833	3876 3812	848 890	110 131	80.18 % 78.87 %	17.54 % 18.42 %	2.28 % 2.71 %
Health	5070 4982	4071 3939	886 906	113 137	80.30 % 79.06 %	17.48 % 18.19 %	2.23 % 2.75 %
Pets	5034 5050	3824 3834	1091 1076	119 140	75.96 % 75.92 %	21.67 % 21.31 %	2.36 % 2.77 %
Sport & Fitness	4968 5067	3760 3771	1092 1159	116 137	75.68 % 74.42 %	21.98 % 22.87 %	2.33 % 2.70 %
Job & Career	5044 5204	3729 3775	1189 1277	126 152	73.93 % 72.54 %	23.57 % 24.54 %	2.50 % 2.92 %
Dating	5037 4805	3653 3407	1262 1270	122 128	72.52 % 70.91 %	25.05 % 26.43 %	2.42 % 2.66 %
Other	5111 4859	3968 3748	1031 976	112 135	77.64 % 77.14 %	20.17 % 20.09 %	2.19 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4502	3540 3212	1172 1165	114 125	73.35 % 71.35 %	24.29 % 25.88 %	2.36 % 2.78 %
Outlook Mail	4746 4735	3532 3459	1097 1145	117 131	74.42 % 73.05 %	23.11 % 24.18 %	2.47 % 2.77 %
Yahoo Mail	4525 4503	3415 3325	1005 1057	105 121	75.47 % 73.84 %	22.21 % 23.47 %	2.32 % 2.69 %
AOL Mail	4742 4672	3626 3477	1012 1052	104 143	76.47 % 74.42 %	21.34 % 22.52 %	2.19 % 3.06 %
Mail.com	4707 4603	3690 3520	910 942	107 141	78.39 % 76.47 %	19.33 % 20.46 %	2.27 % 3.06 %
Yandex Mail	4680 4701	3532 3522	1047 1055	101 124	75.47 % 74.92 %	22.37 % 22.44 %	2.16 % 2.64 %
GMX Mail	4495 4556	3358 3338	1037 1088	100 130	74.71 % 73.27 %	23.07 % 23.88 %	2.22 % 2.85 %
Zoho Mail	4548 4670	3554 3575	892 963	102 132	78.14 % 76.55 %	19.61 % 20.62 %	2.24 % 2.83 %
ProtonMail	4720 4651	3672 3619	942 903	106 129	77.80 % 77.81 %	19.96 % 19.42 %	2.25 % 2.77 %
Custom Mail	4727 4845	3759 3839	864 873	104 133	79.52 % 79.24 %	18.28 % 18.02 %	2.20 % 2.75 %
iCloud Mail	4782 4683	3530 3336	1143 1226	109 121	73.82 % 71.24 %	23.90 % 26.18 %	2.28 % 2.58 %
Tuta	4700 4586	3731 3548	865 908	104 130	79.38 % 77.37 %	18.40 % 19.80 %	2.21 % 2.83 %
Juno.com	4660 4667	3702 3612	852 931	106 124	79.44 % 77.39 %	18.28 % 19.95 %	2.27 % 2.66 %
Mailfence	4840 4570	3819 3536	897 906	124 128	78.90 % 77.37 %	18.53 % 19.82 %	2.56 % 2.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.