ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 64.996	50.859 48.939	13.328 14.255	1.398 1.802

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 75.30 %	20.32 % 21.93 %	2.13 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5102	3954 3789	1051 1169	97 144	77.50 % 74.26 %	20.60 % 22.91 %	1.90 % 2.82 %
Elektronics	5004 4931	3933 3718	960 1071	111 142	78.60 % 75.40 %	19.18 % 21.72 %	2.22 % 2.88 %
Entertainment	5114 4956	3952 3678	1052 1137	110 141	77.28 % 74.21 %	20.57 % 22.94 %	2.15 % 2.85 %
Cosmetics & Beauty	5193 4998	4054 3826	1044 1020	95 152	78.07 % 76.55 %	20.10 % 20.41 %	1.83 % 3.04 %
Food & Drink	5120 5012	3962 3745	1047 1132	111 135	77.38 % 74.72 %	20.45 % 22.59 %	2.17 % 2.69 %
Home & Garden	5178 5067	4016 3802	1048 1133	114 132	77.56 % 75.03 %	20.24 % 22.36 %	2.20 % 2.61 %
Finance	4873 4889	3945 3869	822 887	106 133	80.96 % 79.14 %	16.87 % 18.14 %	2.18 % 2.72 %
Health	5002 4968	4047 3914	849 918	106 136	80.91 % 78.78 %	16.97 % 18.48 %	2.12 % 2.74 %
Pets	4977 5097	3838 3888	1030 1065	109 144	77.11 % 76.28 %	20.70 % 20.89 %	2.19 % 2.83 %
Sport & Fitness	4963 5041	3806 3771	1048 1133	109 137	76.69 % 74.81 %	21.12 % 22.48 %	2.20 % 2.72 %
Job & Career	4852 5139	3636 3732	1105 1259	111 148	74.94 % 72.62 %	22.77 % 24.50 %	2.29 % 2.88 %
Dating	5111 4881	3738 3436	1255 1321	118 124	73.14 % 70.40 %	24.55 % 27.06 %	2.31 % 2.54 %
Other	5096 4915	3978 3771	1017 1010	101 134	78.06 % 76.72 %	19.96 % 20.55 %	1.98 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4484	3553 3185	1132 1174	105 125	74.18 % 71.03 %	23.63 % 26.18 %	2.19 % 2.79 %
Outlook Mail	4743 4629	3572 3391	1057 1109	114 129	75.31 % 73.26 %	22.29 % 23.96 %	2.40 % 2.79 %
Yahoo Mail	4586 4623	3496 3418	988 1079	102 126	76.23 % 73.93 %	21.54 % 23.34 %	2.22 % 2.73 %
AOL Mail	4706 4778	3619 3544	993 1093	94 141	76.90 % 74.17 %	21.10 % 22.88 %	2.00 % 2.95 %
Mail.com	4620 4681	3672 3573	847 969	101 139	79.48 % 76.33 %	18.33 % 20.70 %	2.19 % 2.97 %
Yandex Mail	4748 4704	3617 3549	1036 1028	95 127	76.18 % 75.45 %	21.82 % 21.85 %	2.00 % 2.70 %
GMX Mail	4482 4664	3378 3421	1013 1107	91 136	75.37 % 73.35 %	22.60 % 23.73 %	2.03 % 2.92 %
Zoho Mail	4559 4636	3589 3545	879 957	91 134	78.72 % 76.47 %	19.28 % 20.64 %	2.00 % 2.89 %
ProtonMail	4650 4681	3662 3631	890 921	98 129	78.75 % 77.57 %	19.14 % 19.68 %	2.11 % 2.76 %
Custom Mail	4701 4744	3760 3755	845 865	96 124	79.98 % 79.15 %	17.97 % 18.23 %	2.04 % 2.61 %
iCloud Mail	4800 4652	3568 3308	1131 1225	101 119	74.33 % 71.11 %	23.56 % 26.33 %	2.10 % 2.56 %
Tuta	4661 4648	3727 3582	835 934	99 132	79.96 % 77.07 %	17.91 % 20.09 %	2.12 % 2.84 %
Juno.com	4723 4602	3786 3582	837 897	100 123	80.16 % 77.84 %	17.72 % 19.49 %	2.12 % 2.67 %
Mailfence	4816 4470	3860 3455	845 897	111 118	80.15 % 77.29 %	17.55 % 20.07 %	2.30 % 2.64 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.