ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 64.718	50.321 49.115	13.784 13.894	1.569 1.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 75.89 %	20.99 % 21.47 %	2.39 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4902	3899 3678	1082 1091	111 133	76.57 % 75.03 %	21.25 % 22.26 %	2.18 % 2.71 %
Elektronics	5052 4963	3906 3803	1023 1022	123 138	77.32 % 76.63 %	20.25 % 20.59 %	2.43 % 2.78 %
Entertainment	5004 4883	3792 3653	1089 1100	123 130	75.78 % 74.81 %	21.76 % 22.53 %	2.46 % 2.66 %
Cosmetics & Beauty	4999 5010	3896 3862	1002 1004	101 144	77.94 % 77.09 %	20.04 % 20.04 %	2.02 % 2.87 %
Food & Drink	5097 5055	3877 3817	1098 1107	122 131	76.06 % 75.51 %	21.54 % 21.90 %	2.39 % 2.59 %
Home & Garden	5151 5024	3960 3813	1062 1085	129 126	76.88 % 75.90 %	20.62 % 21.60 %	2.50 % 2.51 %
Finance	5047 4863	4025 3852	899 880	123 131	79.75 % 79.21 %	17.81 % 18.10 %	2.44 % 2.69 %
Health	5064 5040	4051 3993	890 915	123 132	80.00 % 79.23 %	17.58 % 18.15 %	2.43 % 2.62 %
Pets	5098 5054	3886 3864	1086 1058	126 132	76.23 % 76.45 %	21.30 % 20.93 %	2.47 % 2.61 %
Sport & Fitness	5065 5074	3832 3835	1110 1104	123 135	75.66 % 75.58 %	21.92 % 21.76 %	2.43 % 2.66 %
Job & Career	4843 5003	3579 3650	1141 1223	123 130	73.90 % 72.96 %	23.56 % 24.45 %	2.54 % 2.60 %
Dating	5021 4935	3636 3531	1257 1285	128 119	72.42 % 71.55 %	25.03 % 26.04 %	2.55 % 2.41 %
Other	5141 4912	3982 3764	1045 1020	114 128	77.46 % 76.63 %	20.33 % 20.77 %	2.22 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4566	3488 3262	1167 1179	117 125	73.09 % 71.44 %	24.46 % 25.82 %	2.45 % 2.74 %
Outlook Mail	4619 4403	3475 3244	1026 1044	118 115	75.23 % 73.68 %	22.21 % 23.71 %	2.55 % 2.61 %
Yahoo Mail	4748 4507	3581 3381	1050 1010	117 116	75.42 % 75.02 %	22.11 % 22.41 %	2.46 % 2.57 %
AOL Mail	4685 4771	3557 3563	1019 1075	109 133	75.92 % 74.68 %	21.75 % 22.53 %	2.33 % 2.79 %
Mail.com	4731 4707	3651 3622	960 957	120 128	77.17 % 76.95 %	20.29 % 20.33 %	2.54 % 2.72 %
Yandex Mail	4820 4522	3641 3450	1072 955	107 117	75.54 % 76.29 %	22.24 % 21.12 %	2.22 % 2.59 %
GMX Mail	4578 4592	3401 3400	1069 1063	108 129	74.29 % 74.04 %	23.35 % 23.15 %	2.36 % 2.81 %
Zoho Mail	4692 4787	3661 3681	924 974	107 132	78.03 % 76.90 %	19.69 % 20.35 %	2.28 % 2.76 %
ProtonMail	4727 4700	3684 3669	932 909	111 122	77.94 % 78.06 %	19.72 % 19.34 %	2.35 % 2.60 %
Custom Mail	4574 4723	3622 3730	842 872	110 121	79.19 % 78.98 %	18.41 % 18.46 %	2.40 % 2.56 %
iCloud Mail	4720 4690	3464 3392	1143 1179	113 119	73.39 % 72.32 %	24.22 % 25.14 %	2.39 % 2.54 %
Tuta	4564 4642	3620 3612	840 906	104 124	79.32 % 77.81 %	18.40 % 19.52 %	2.28 % 2.67 %
Juno.com	4622 4601	3659 3612	854 875	109 114	79.16 % 78.50 %	18.48 % 19.02 %	2.36 % 2.48 %
Mailfence	4822 4507	3817 3497	886 896	119 114	79.16 % 77.59 %	18.37 % 19.88 %	2.47 % 2.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.