ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.436	50.260 49.151	12.859 13.119	1.579 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.48 %	20.03 % 20.68 %	2.46 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4766	3874 3655	1011 1002	114 126	78.25 % 76.69 %	20.42 % 21.02 %	2.30 % 2.64 %
Elektronics	5094 4747	4013 3699	996 931	132 134	78.78 % 77.92 %	19.55 % 19.61 %	2.59 % 2.82 %
Entertainment	4910 4822	3786 3681	1022 1057	121 123	77.11 % 76.34 %	20.81 % 21.92 %	2.46 % 2.55 %
Cosmetics & Beauty	4874 4893	3881 3829	942 969	105 136	79.63 % 78.25 %	19.33 % 19.80 %	2.15 % 2.78 %
Food & Drink	4902 4934	3803 3801	1023 1041	129 119	77.58 % 77.04 %	20.87 % 21.10 %	2.63 % 2.41 %
Home & Garden	4947 4814	3889 3726	987 996	122 126	78.61 % 77.40 %	19.95 % 20.69 %	2.47 % 2.62 %
Finance	4991 4953	4011 3942	897 910	126 129	80.36 % 79.59 %	17.97 % 18.37 %	2.52 % 2.60 %
Health	4860 5036	3908 4043	863 904	118 131	80.41 % 80.28 %	17.76 % 17.95 %	2.43 % 2.60 %
Pets	4958 4918	3891 3832	989 997	120 127	78.48 % 77.92 %	19.95 % 20.27 %	2.42 % 2.58 %
Sport & Fitness	4987 4911	3861 3786	1040 1038	122 136	77.42 % 77.09 %	20.85 % 21.14 %	2.45 % 2.77 %
Job & Career	4687 5009	3577 3785	995 1137	122 132	76.32 % 75.56 %	21.23 % 22.70 %	2.60 % 2.64 %
Dating	5023 4781	3798 3571	1120 1146	131 116	75.61 % 74.69 %	22.30 % 23.97 %	2.61 % 2.43 %
Other	5030 4852	3968 3801	974 991	117 128	78.89 % 78.34 %	19.36 % 20.42 %	2.33 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4663	3629 3483	1076 1096	119 124	75.97 % 74.69 %	22.52 % 23.50 %	2.49 % 2.66 %
Outlook Mail	4721 4553	3675 3467	961 1004	118 118	77.84 % 76.15 %	20.36 % 22.05 %	2.50 % 2.59 %
Yahoo Mail	4661 4619	3585 3590	967 972	113 114	76.91 % 77.72 %	20.75 % 21.04 %	2.42 % 2.47 %
AOL Mail	4675 4775	3632 3656	977 1014	111 125	77.69 % 76.57 %	20.90 % 21.24 %	2.37 % 2.62 %
Mail.com	4764 4820	3710 3779	955 946	127 127	77.88 % 78.40 %	20.05 % 19.63 %	2.67 % 2.63 %
Yandex Mail	4885 4466	3791 3475	1023 905	121 119	77.60 % 77.81 %	20.94 % 20.26 %	2.48 % 2.66 %
GMX Mail	4541 4584	3491 3487	963 1008	110 124	76.88 % 76.07 %	21.21 % 21.99 %	2.42 % 2.71 %
Zoho Mail	4673 4771	3722 3733	895 947	107 128	79.65 % 78.24 %	19.15 % 19.85 %	2.29 % 2.68 %
ProtonMail	4783 4581	3795 3638	900 892	113 112	79.34 % 79.41 %	18.82 % 19.47 %	2.36 % 2.44 %
Custom Mail	4654 4791	3765 3822	844 893	116 122	80.90 % 79.77 %	18.13 % 18.64 %	2.49 % 2.55 %
iCloud Mail	4830 4653	3672 3470	1054 1095	119 123	76.02 % 74.58 %	21.82 % 23.53 %	2.46 % 2.64 %
Tuta	4510 4640	3624 3653	822 903	108 131	80.35 % 78.73 %	18.23 % 19.46 %	2.39 % 2.82 %
Juno.com	4579 4562	3683 3609	827 853	117 118	80.43 % 79.11 %	18.06 % 18.70 %	2.56 % 2.59 %
Mailfence	3161 2958	2486 2289	595 591	80 78	78.65 % 77.38 %	18.82 % 19.98 %	2.53 % 2.64 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.