ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.792	58.741 56.950	15.803 16.721	1.712 2.121

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 75.14 %	20.72 % 22.06 %	2.25 % 2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5910	4606 4396	1217 1342	125 172	77.44 % 74.38 %	20.46 % 22.71 %	2.10 % 2.91 %
Elektronics	5701 5771	4433 4335	1141 1268	127 168	77.76 % 75.12 %	20.01 % 21.97 %	2.23 % 2.91 %
Entertainment	5863 5870	4479 4353	1246 1352	138 165	76.39 % 74.16 %	21.25 % 23.03 %	2.35 % 2.81 %
Cosmetics & Beauty	6033 5808	4658 4424	1250 1207	125 177	77.21 % 76.17 %	20.72 % 20.78 %	2.07 % 3.05 %
Food & Drink	5901 5830	4545 4345	1226 1324	130 161	77.02 % 74.53 %	20.78 % 22.71 %	2.20 % 2.76 %
Home & Garden	5979 5923	4621 4482	1221 1290	137 151	77.29 % 75.67 %	20.42 % 21.78 %	2.29 % 2.55 %
Finance	5659 5633	4556 4445	975 1037	128 151	80.51 % 78.91 %	17.23 % 18.41 %	2.26 % 2.68 %
Health	5857 5800	4713 4569	1016 1071	128 160	80.47 % 78.78 %	17.35 % 18.47 %	2.19 % 2.76 %
Pets	5843 5898	4462 4444	1246 1293	135 161	76.36 % 75.35 %	21.32 % 21.92 %	2.31 % 2.73 %
Sport & Fitness	5769 5914	4392 4409	1249 1345	128 160	76.13 % 74.55 %	21.65 % 22.74 %	2.22 % 2.71 %
Job & Career	5803 6042	4304 4347	1358 1516	141 179	74.17 % 71.95 %	23.40 % 25.09 %	2.43 % 2.96 %
Dating	5967 5650	4336 3986	1491 1511	140 153	72.67 % 70.55 %	24.99 % 26.74 %	2.35 % 2.71 %
Other	5933 5743	4636 4415	1167 1165	130 163	78.14 % 76.88 %	19.67 % 20.29 %	2.19 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5327	4081 3816	1346 1364	128 147	73.47 % 71.64 %	24.23 % 25.61 %	2.30 % 2.76 %
Outlook Mail	5486 5586	4103 4076	1253 1355	130 155	74.79 % 72.97 %	22.84 % 24.26 %	2.37 % 2.77 %
Yahoo Mail	5340 5267	4044 3886	1176 1238	120 143	75.73 % 73.78 %	22.02 % 23.50 %	2.25 % 2.72 %
AOL Mail	5514 5437	4235 4051	1159 1225	120 161	76.80 % 74.51 %	21.02 % 22.53 %	2.18 % 2.96 %
Mail.com	5482 5351	4310 4083	1055 1103	117 165	78.62 % 76.30 %	19.24 % 20.61 %	2.13 % 3.08 %
Yandex Mail	5429 5422	4109 4051	1204 1225	116 146	75.69 % 74.71 %	22.18 % 22.59 %	2.14 % 2.69 %
GMX Mail	5282 5369	3956 3911	1210 1305	116 153	74.90 % 72.84 %	22.91 % 24.31 %	2.20 % 2.85 %
Zoho Mail	5304 5391	4163 4127	1022 1110	119 154	78.49 % 76.55 %	19.27 % 20.59 %	2.24 % 2.86 %
ProtonMail	5418 5365	4235 4158	1062 1057	121 150	78.17 % 77.50 %	19.60 % 19.70 %	2.23 % 2.80 %
Custom Mail	5498 5680	4383 4481	992 1041	123 158	79.72 % 78.89 %	18.04 % 18.33 %	2.24 % 2.78 %
iCloud Mail	5563 5415	4116 3843	1322 1431	125 141	73.99 % 70.97 %	23.76 % 26.43 %	2.25 % 2.60 %
Tuta	5434 5314	4315 4094	999 1071	120 149	79.41 % 77.04 %	18.38 % 20.15 %	2.21 % 2.80 %
Juno.com	5417 5437	4315 4183	982 1107	120 147	79.66 % 76.94 %	18.13 % 20.36 %	2.22 % 2.70 %
Mailfence	5534 5431	4376 4190	1021 1089	137 152	79.07 % 77.15 %	18.45 % 20.05 %	2.48 % 2.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.