ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.591	57.957 58.271	16.389 16.445	1.869 1.875

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.08 %	21.50 % 21.47 %	2.45 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5857	4627 4424	1305 1285	144 148	76.15 % 75.53 %	21.48 % 21.94 %	2.37 % 2.53 %
Elektronics	5741 5927	4424 4529	1185 1249	132 149	77.06 % 76.41 %	20.64 % 21.07 %	2.30 % 2.51 %
Entertainment	5813 6133	4380 4652	1288 1328	145 153	75.35 % 75.85 %	22.16 % 21.65 %	2.49 % 2.49 %
Cosmetics & Beauty	6061 5863	4607 4516	1302 1201	152 146	76.01 % 77.03 %	21.48 % 20.48 %	2.51 % 2.49 %
Food & Drink	5803 5923	4391 4470	1271 1314	141 139	75.67 % 75.47 %	21.90 % 22.18 %	2.43 % 2.35 %
Home & Garden	5774 5957	4370 4516	1265 1293	139 148	75.68 % 75.81 %	21.91 % 21.71 %	2.41 % 2.48 %
Finance	5808 5949	4616 4752	1042 1068	150 129	79.48 % 79.88 %	17.94 % 17.95 %	2.58 % 2.17 %
Health	5663 5811	4489 4657	1037 1017	137 137	79.27 % 80.14 %	18.31 % 17.50 %	2.42 % 2.36 %
Pets	5910 5726	4484 4339	1284 1249	142 138	75.87 % 75.78 %	21.73 % 21.81 %	2.40 % 2.41 %
Sport & Fitness	5838 5768	4419 4317	1281 1301	138 150	75.69 % 74.84 %	21.94 % 22.56 %	2.36 % 2.60 %
Job & Career	5723 6094	4218 4454	1353 1482	152 158	73.70 % 73.09 %	23.64 % 24.32 %	2.66 % 2.59 %
Dating	6135 5622	4398 4011	1590 1473	147 138	71.69 % 71.34 %	25.92 % 26.20 %	2.40 % 2.45 %
Other	5870 5961	4534 4634	1186 1185	150 142	77.24 % 77.74 %	20.20 % 19.88 %	2.56 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Clever Elements is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5687	4004 4130	1396 1422	142 135	72.25 % 72.62 %	25.19 % 25.00 %	2.56 % 2.37 %
Outlook Mail	5592 5522	4124 4080	1339 1302	129 140	73.75 % 73.89 %	23.94 % 23.58 %	2.31 % 2.54 %
Yahoo Mail	5486 5452	4137 4107	1215 1213	134 132	75.41 % 75.33 %	22.15 % 22.25 %	2.44 % 2.42 %
AOL Mail	5570 5445	4212 4103	1214 1212	144 130	75.62 % 75.35 %	21.80 % 22.26 %	2.59 % 2.39 %
Mail.com	5533 5480	4282 4247	1120 1087	131 146	77.39 % 77.50 %	20.24 % 19.84 %	2.37 % 2.66 %
Yandex Mail	5422 5302	4063 4003	1224 1176	135 123	74.94 % 75.50 %	22.57 % 22.18 %	2.49 % 2.32 %
GMX Mail	5281 5532	3935 4058	1216 1334	130 140	74.51 % 73.36 %	23.03 % 24.11 %	2.46 % 2.53 %
Zoho Mail	5314 5355	4099 4155	1081 1072	134 128	77.14 % 77.59 %	20.34 % 20.02 %	2.52 % 2.39 %
ProtonMail	5424 5379	4192 4224	1104 1026	128 129	77.29 % 78.53 %	20.35 % 19.07 %	2.36 % 2.40 %
Custom Mail	5552 5754	4396 4573	1022 1034	134 147	79.18 % 79.48 %	18.41 % 17.97 %	2.41 % 2.55 %
iCloud Mail	5469 5375	3974 3846	1367 1405	128 124	72.66 % 71.55 %	25.00 % 26.14 %	2.34 % 2.31 %
Tuta	5324 5338	4181 4151	1015 1056	128 131	78.53 % 77.76 %	19.06 % 19.78 %	2.40 % 2.45 %
Juno.com	5371 5361	4216 4192	1027 1040	128 129	78.50 % 78.19 %	19.12 % 19.40 %	2.38 % 2.41 %
Mailfence	5335 5609	4142 4402	1049 1066	144 141	77.64 % 78.48 %	19.66 % 19.01 %	2.70 % 2.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.