CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 75.594	58.446 58.369	15.832 15.552	1.749 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.21 %	20.82 % 20.57 %	2.30 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5920	4511 4546	1230 1235	125 139	76.90 % 76.79 %	20.97 % 20.86 %	2.13 % 2.35 %
Elektronics	5826 6066	4449 4748	1244 1192	133 126	76.36 % 78.27 %	21.35 % 19.65 %	2.28 % 2.08 %
Entertainment	5811 5690	4447 4363	1223 1196	141 131	76.53 % 76.68 %	21.05 % 21.02 %	2.43 % 2.30 %
Cosmetics & Beauty	5885 5663	4564 4426	1183 1115	138 122	77.55 % 78.16 %	20.10 % 19.69 %	2.34 % 2.15 %
Food & Drink	5906 5842	4496 4495	1275 1210	135 137	76.13 % 76.94 %	21.59 % 20.71 %	2.29 % 2.35 %
Home & Garden	5885 5814	4526 4433	1228 1257	131 124	76.91 % 76.25 %	20.87 % 21.62 %	2.23 % 2.13 %
Finance	5612 5861	4485 4719	990 1012	137 130	79.92 % 80.52 %	17.64 % 17.27 %	2.44 % 2.22 %
Health	5810 5788	4689 4679	979 975	142 134	80.71 % 80.84 %	16.85 % 16.85 %	2.44 % 2.32 %
Pets	5997 5800	4629 4416	1234 1267	134 117	77.19 % 76.14 %	20.58 % 21.84 %	2.23 % 2.02 %
Sport & Fitness	5812 5748	4437 4398	1247 1216	128 134	76.34 % 76.51 %	21.46 % 21.16 %	2.20 % 2.33 %
Job & Career	6083 5561	4528 4158	1415 1293	140 110	74.44 % 74.77 %	23.26 % 23.25 %	2.30 % 1.98 %
Dating	5840 5831	4210 4242	1498 1461	132 128	72.09 % 72.75 %	25.65 % 25.06 %	2.26 % 2.20 %
Other	5694 6010	4475 4746	1086 1123	133 141	78.59 % 78.97 %	19.07 % 18.69 %	2.34 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5429	4035 3982	1391 1329	133 118	72.58 % 73.35 %	25.02 % 24.48 %	2.39 % 2.17 %
Outlook Mail	5469 5332	4126 4024	1219 1191	124 117	75.44 % 75.47 %	22.29 % 22.34 %	2.27 % 2.19 %
Yahoo Mail	5322 5386	4054 4100	1145 1168	123 118	76.17 % 76.12 %	21.51 % 21.69 %	2.31 % 2.19 %
AOL Mail	5298 5472	4050 4149	1128 1204	120 119	76.44 % 75.82 %	21.29 % 22.00 %	2.27 % 2.17 %
Mail.com	5401 5540	4196 4357	1086 1058	119 125	77.69 % 78.65 %	20.11 % 19.10 %	2.20 % 2.26 %
Yandex Mail	5389 5576	4085 4308	1185 1144	119 124	75.80 % 77.26 %	21.99 % 20.52 %	2.21 % 2.22 %
GMX Mail	5566 5316	4230 3995	1206 1205	130 116	76.00 % 75.15 %	21.67 % 22.67 %	2.34 % 2.18 %
Zoho Mail	5376 5593	4215 4392	1034 1070	127 131	78.40 % 78.53 %	19.23 % 19.13 %	2.36 % 2.34 %
ProtonMail	5376 5229	4202 4171	1046 945	128 113	78.16 % 79.77 %	19.46 % 18.07 %	2.38 % 2.16 %
Custom Mail	5399 5416	4299 4349	982 945	118 122	79.63 % 80.30 %	18.19 % 17.45 %	2.19 % 2.25 %
iCloud Mail	5372 5261	3935 3840	1315 1309	122 112	73.25 % 72.99 %	24.48 % 24.88 %	2.27 % 2.13 %
Tuta	5583 5326	4374 4201	1079 1011	130 114	78.34 % 78.88 %	19.33 % 18.98 %	2.33 % 2.14 %
Juno.com	5441 5439	4339 4337	976 980	126 122	79.75 % 79.74 %	17.94 % 18.02 %	2.32 % 2.24 %
Mailfence	5476 5279	4306 4164	1040 993	130 122	78.63 % 78.88 %	18.99 % 18.81 %	2.37 % 2.31 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.