CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 64.960	50.620 49.948	13.164 13.541	1.373 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 76.89 %	20.20 % 20.85 %	2.11 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5117	4058 3930	1066 1068	110 119	77.53 % 76.80 %	20.37 % 20.87 %	2.10 % 2.33 %
Elektronics	5245 5247	4033 4097	1099 1034	113 116	76.89 % 78.08 %	20.95 % 19.71 %	2.15 % 2.21 %
Entertainment	4996 4932	3890 3749	1000 1067	106 116	77.86 % 76.01 %	20.02 % 21.63 %	2.12 % 2.35 %
Cosmetics & Beauty	5215 5095	4117 3966	994 1017	104 112	78.95 % 77.84 %	19.06 % 19.96 %	1.99 % 2.20 %
Food & Drink	5079 4938	3943 3775	1037 1046	99 117	77.63 % 76.45 %	20.42 % 21.18 %	1.95 % 2.37 %
Home & Garden	4911 4931	3780 3741	1028 1082	103 108	76.97 % 75.87 %	20.93 % 21.94 %	2.10 % 2.19 %
Finance	4978 4799	3998 3865	864 825	116 109	80.31 % 80.54 %	17.36 % 17.19 %	2.33 % 2.27 %
Health	4835 4950	3943 3983	781 853	111 114	81.55 % 80.46 %	16.15 % 17.23 %	2.30 % 2.30 %
Pets	4925 5072	3814 3864	1006 1091	105 117	77.44 % 76.18 %	20.43 % 21.51 %	2.13 % 2.31 %
Sport & Fitness	5055 4937	3875 3759	1074 1066	106 112	76.66 % 76.14 %	21.25 % 21.59 %	2.10 % 2.27 %
Job & Career	4878 5100	3685 3782	1091 1208	102 110	75.54 % 74.16 %	22.37 % 23.69 %	2.09 % 2.16 %
Dating	4951 4986	3633 3614	1219 1265	99 107	73.38 % 72.48 %	24.62 % 25.37 %	2.00 % 2.15 %
Other	4855 4856	3851 3823	905 919	99 114	79.32 % 78.73 %	18.64 % 18.93 %	2.04 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4759	3297 3496	1115 1156	98 107	73.10 % 73.46 %	24.72 % 24.29 %	2.17 % 2.25 %
Outlook Mail	4653 4424	3507 3345	1042 989	104 90	75.37 % 75.61 %	22.39 % 22.36 %	2.24 % 2.03 %
Yahoo Mail	4653 4564	3586 3450	973 1008	94 106	77.07 % 75.59 %	20.91 % 22.09 %	2.02 % 2.32 %
AOL Mail	4734 4596	3634 3467	1000 1021	100 108	76.76 % 75.44 %	21.12 % 22.21 %	2.11 % 2.35 %
Mail.com	4675 4663	3698 3641	878 915	99 107	79.10 % 78.08 %	18.78 % 19.62 %	2.12 % 2.29 %
Yandex Mail	4462 4682	3429 3575	938 1008	95 99	76.85 % 76.36 %	21.02 % 21.53 %	2.13 % 2.11 %
GMX Mail	4700 4714	3578 3513	1028 1092	94 109	76.13 % 74.52 %	21.87 % 23.17 %	2.00 % 2.31 %
Zoho Mail	4773 4727	3783 3686	887 926	103 115	79.26 % 77.98 %	18.58 % 19.59 %	2.16 % 2.43 %
ProtonMail	4685 4388	3736 3482	842 813	107 93	79.74 % 79.35 %	17.97 % 18.53 %	2.28 % 2.12 %
Custom Mail	4629 4435	3735 3567	804 769	90 99	80.69 % 80.43 %	17.37 % 17.34 %	1.94 % 2.23 %
iCloud Mail	4548 4740	3373 3450	1082 1177	93 113	74.16 % 72.78 %	23.79 % 24.83 %	2.04 % 2.38 %
Tuta	4779 4889	3784 3863	896 920	99 106	79.18 % 79.01 %	18.75 % 18.82 %	2.07 % 2.17 %
Juno.com	4816 4728	3857 3757	856 863	103 108	80.09 % 79.46 %	17.77 % 18.25 %	2.14 % 2.28 %
Mailfence	4540 4651	3623 3656	823 884	94 111	79.80 % 78.61 %	18.13 % 19.01 %	2.07 % 2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.