CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.064	50.366 50.510	13.501 13.220	1.472 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.63 %	20.66 % 20.32 %	2.25 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5173	3936 4009	1045 1050	117 114	77.21 % 77.50 %	20.50 % 20.30 %	2.30 % 2.20 %
Elektronics	5252 5154	3997 4063	1133 996	122 95	76.10 % 78.83 %	21.57 % 19.32 %	2.32 % 1.84 %
Entertainment	5057 4829	3882 3721	1060 1008	115 100	76.76 % 77.06 %	20.96 % 20.87 %	2.27 % 2.07 %
Cosmetics & Beauty	5163 5047	4022 3943	1031 1003	110 101	77.90 % 78.13 %	19.97 % 19.87 %	2.13 % 2.00 %
Food & Drink	5178 4964	3975 3839	1092 1012	111 113	76.77 % 77.34 %	21.09 % 20.39 %	2.14 % 2.28 %
Home & Garden	4964 4925	3808 3776	1047 1048	109 101	76.71 % 76.67 %	21.09 % 21.28 %	2.20 % 2.05 %
Finance	4867 4940	3876 4020	873 818	118 102	79.64 % 81.38 %	17.94 % 16.56 %	2.42 % 2.06 %
Health	4930 5003	3982 4089	833 810	115 104	80.77 % 81.73 %	16.90 % 16.19 %	2.33 % 2.08 %
Pets	5009 5030	3870 3869	1027 1068	112 93	77.26 % 76.92 %	20.50 % 21.23 %	2.24 % 1.85 %
Sport & Fitness	4920 5007	3742 3853	1062 1048	116 106	76.06 % 76.95 %	21.59 % 20.93 %	2.36 % 2.12 %
Job & Career	5089 4938	3822 3688	1151 1152	116 98	75.10 % 74.69 %	22.62 % 23.33 %	2.28 % 1.98 %
Dating	4946 4934	3594 3605	1244 1233	108 96	72.66 % 73.06 %	25.15 % 24.99 %	2.18 % 1.95 %
Other	4866 5120	3860 4035	903 974	103 111	79.33 % 78.81 %	18.56 % 19.02 %	2.12 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4655	3413 3458	1183 1101	108 96	72.56 % 74.29 %	25.15 % 23.65 %	2.30 % 2.06 %
Outlook Mail	4728 4604	3558 3490	1065 1025	105 89	75.25 % 75.80 %	22.53 % 22.26 %	2.22 % 1.93 %
Yahoo Mail	4635 4609	3547 3525	977 994	111 90	76.53 % 76.48 %	21.08 % 21.57 %	2.39 % 1.95 %
AOL Mail	4696 4597	3580 3499	1010 1003	106 95	76.24 % 76.11 %	21.51 % 21.82 %	2.26 % 2.07 %
Mail.com	4712 4744	3676 3742	937 907	99 95	78.01 % 78.88 %	19.89 % 19.12 %	2.10 % 2.00 %
Yandex Mail	4453 4811	3396 3703	952 1006	105 102	76.26 % 76.97 %	21.38 % 20.91 %	2.36 % 2.12 %
GMX Mail	4748 4695	3611 3525	1033 1067	104 103	76.05 % 75.08 %	21.76 % 22.73 %	2.19 % 2.19 %
Zoho Mail	4633 4693	3638 3694	895 899	100 100	78.52 % 78.71 %	19.32 % 19.16 %	2.16 % 2.13 %
ProtonMail	4772 4452	3761 3573	898 789	113 90	78.81 % 80.26 %	18.82 % 17.72 %	2.37 % 2.02 %
Custom Mail	4670 4476	3732 3620	836 768	102 88	79.91 % 80.88 %	17.90 % 17.16 %	2.18 % 1.97 %
iCloud Mail	4629 4681	3392 3456	1134 1125	103 100	73.28 % 73.83 %	24.50 % 24.03 %	2.23 % 2.14 %
Tuta	4696 4778	3688 3830	900 861	108 87	78.53 % 80.16 %	19.17 % 18.02 %	2.30 % 1.82 %
Juno.com	4658 4690	3720 3749	835 840	103 101	79.86 % 79.94 %	17.93 % 17.91 %	2.21 % 2.15 %
Mailfence	4605 4579	3654 3646	846 835	105 98	79.35 % 79.62 %	18.37 % 18.24 %	2.28 % 2.14 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.