CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 64.973	50.958 50.580	13.015 13.066	1.320 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.85 %	19.93 % 20.11 %	2.02 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5125	3919 3975	994 1036	107 114	78.07 % 77.56 %	19.80 % 20.21 %	2.13 % 2.22 %
Elektronics	5236 5286	4051 4184	1073 1000	112 102	77.37 % 79.15 %	20.49 % 18.92 %	2.14 % 1.93 %
Entertainment	5088 4901	3969 3786	1014 1014	105 101	78.01 % 77.25 %	19.93 % 20.69 %	2.06 % 2.06 %
Cosmetics & Beauty	5233 5121	4143 4031	992 990	98 100	79.17 % 78.72 %	18.96 % 19.33 %	1.87 % 1.95 %
Food & Drink	5174 4995	4021 3879	1056 1004	97 112	77.72 % 77.66 %	20.41 % 20.10 %	1.87 % 2.24 %
Home & Garden	4985 4882	3871 3754	1017 1032	97 96	77.65 % 76.89 %	20.40 % 21.14 %	1.95 % 1.97 %
Finance	4989 4835	4025 3934	856 798	108 103	80.68 % 81.37 %	17.16 % 16.50 %	2.16 % 2.13 %
Health	4911 4932	4017 4030	785 799	109 103	81.80 % 81.71 %	15.98 % 16.20 %	2.22 % 2.09 %
Pets	4962 5087	3860 3921	1005 1066	97 100	77.79 % 77.08 %	20.25 % 20.96 %	1.95 % 1.97 %
Sport & Fitness	4982 4943	3844 3798	1032 1044	106 101	77.16 % 76.84 %	20.71 % 21.12 %	2.13 % 2.04 %
Job & Career	4950 4985	3752 3742	1099 1146	99 97	75.80 % 75.07 %	22.20 % 22.99 %	2.00 % 1.95 %
Dating	4948 4899	3642 3592	1213 1214	93 93	73.61 % 73.32 %	24.51 % 24.78 %	1.88 % 1.90 %
Other	4815 4982	3844 3954	879 923	92 105	79.83 % 79.37 %	18.26 % 18.53 %	1.91 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4720	3433 3512	1120 1111	96 97	73.84 % 74.41 %	24.09 % 23.54 %	2.06 % 2.06 %
Outlook Mail	4767 4484	3618 3415	1052 987	97 82	75.90 % 76.16 %	22.07 % 22.01 %	2.03 % 1.83 %
Yahoo Mail	4593 4575	3558 3530	940 951	95 94	77.47 % 77.16 %	20.47 % 20.79 %	2.07 % 2.05 %
AOL Mail	4641 4562	3583 3477	966 989	92 96	77.20 % 76.22 %	20.81 % 21.68 %	1.98 % 2.10 %
Mail.com	4691 4767	3707 3766	892 904	92 97	79.02 % 79.00 %	19.02 % 18.96 %	1.96 % 2.03 %
Yandex Mail	4491 4704	3462 3635	934 975	95 94	77.09 % 77.27 %	20.80 % 20.73 %	2.12 % 2.00 %
GMX Mail	4708 4690	3600 3536	1017 1053	91 101	76.47 % 75.39 %	21.60 % 22.45 %	1.93 % 2.15 %
Zoho Mail	4719 4688	3752 3706	874 880	93 102	79.51 % 79.05 %	18.52 % 18.77 %	1.97 % 2.18 %
ProtonMail	4715 4428	3769 3543	845 797	101 88	79.94 % 80.01 %	17.92 % 18.00 %	2.14 % 1.99 %
Custom Mail	4723 4541	3829 3682	804 769	90 90	81.07 % 81.08 %	17.02 % 16.93 %	1.91 % 1.98 %
iCloud Mail	4569 4693	3396 3465	1081 1128	92 100	74.33 % 73.83 %	23.66 % 24.04 %	2.01 % 2.13 %
Tuta	4713 4857	3749 3893	868 872	96 92	79.55 % 80.15 %	18.42 % 17.95 %	2.04 % 1.89 %
Juno.com	4754 4641	3830 3733	827 811	97 97	80.56 % 80.44 %	17.40 % 17.47 %	2.04 % 2.09 %
Mailfence	4560 4623	3672 3687	795 839	93 97	80.53 % 79.75 %	17.43 % 18.15 %	2.04 % 2.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.