CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.401	50.007 48.855	12.907 13.349	1.400 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.06 %	20.20 % 21.05 %	2.19 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4972	4110 3815	1055 1051	115 132	78.63 % 76.73 %	20.18 % 21.14 %	2.20 % 2.65 %
Elektronics	5047 5033	3909 3880	1037 1064	107 129	77.45 % 77.09 %	20.55 % 21.14 %	2.12 % 2.56 %
Entertainment	4880 4786	3801 3672	959 1022	101 126	77.89 % 76.72 %	19.65 % 21.35 %	2.07 % 2.63 %
Cosmetics & Beauty	4956 4944	3932 3834	968 1021	105 132	79.34 % 77.55 %	19.53 % 20.65 %	2.12 % 2.67 %
Food & Drink	4941 4745	3836 3646	1023 1023	106 130	77.64 % 76.84 %	20.70 % 21.56 %	2.15 % 2.74 %
Home & Garden	4849 4709	3782 3602	1024 1026	108 125	78.00 % 76.49 %	21.12 % 21.79 %	2.23 % 2.65 %
Finance	4989 4704	4007 3740	914 865	116 125	80.32 % 79.51 %	18.32 % 18.39 %	2.33 % 2.66 %
Health	4749 4867	3852 3861	833 919	105 133	81.11 % 79.33 %	17.54 % 18.88 %	2.21 % 2.73 %
Pets	4871 5130	3794 3925	1001 1087	112 138	77.89 % 76.51 %	20.55 % 21.19 %	2.30 % 2.69 %
Sport & Fitness	5068 4867	3929 3762	1047 1005	108 120	77.53 % 77.30 %	20.66 % 20.65 %	2.13 % 2.47 %
Job & Career	4707 5081	3617 3825	1015 1189	107 132	76.84 % 75.28 %	21.56 % 23.40 %	2.27 % 2.60 %
Dating	4857 4767	3680 3531	1104 1127	111 120	75.77 % 74.07 %	22.73 % 23.64 %	2.29 % 2.52 %
Other	4748 4796	3758 3762	927 950	99 130	79.15 % 78.44 %	19.52 % 19.81 %	2.09 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4818	3380 3617	1011 1128	96 130	75.85 % 75.07 %	22.69 % 23.41 %	2.15 % 2.70 %
Outlook Mail	4614 4397	3544 3349	1000 974	108 117	76.81 % 76.17 %	21.67 % 22.15 %	2.34 % 2.66 %
Yahoo Mail	4702 4570	3633 3482	965 1001	101 118	77.26 % 76.19 %	20.52 % 21.90 %	2.15 % 2.58 %
AOL Mail	4805 4821	3702 3657	1019 1048	105 130	77.04 % 75.86 %	21.21 % 21.74 %	2.19 % 2.70 %
Mail.com	4686 4688	3685 3641	921 970	95 126	78.64 % 77.67 %	19.65 % 20.69 %	2.03 % 2.69 %
Yandex Mail	4614 4387	3602 3362	971 935	98 106	78.07 % 76.64 %	21.04 % 21.31 %	2.12 % 2.42 %
GMX Mail	4668 4730	3609 3616	973 1055	97 125	77.31 % 76.45 %	20.84 % 22.30 %	2.08 % 2.64 %
Zoho Mail	4755 4549	3801 3570	894 881	104 125	79.94 % 78.48 %	18.80 % 19.37 %	2.19 % 2.75 %
ProtonMail	4645 4585	3715 3596	880 914	106 113	79.98 % 78.43 %	18.95 % 19.93 %	2.28 % 2.46 %
Custom Mail	4689 4610	3784 3661	846 863	101 118	80.70 % 79.41 %	18.04 % 18.72 %	2.15 % 2.56 %
iCloud Mail	4709 4726	3565 3532	1068 1101	107 126	75.71 % 74.74 %	22.68 % 23.30 %	2.27 % 2.67 %
Tuta	4776 4784	3789 3730	916 948	104 132	79.33 % 77.97 %	19.18 % 19.82 %	2.18 % 2.76 %
Juno.com	4787 4652	3838 3656	885 917	113 122	80.18 % 78.59 %	18.49 % 19.71 %	2.36 % 2.62 %
Mailfence	2983 3084	2360 2386	558 614	65 84	79.11 % 77.37 %	18.71 % 19.91 %	2.18 % 2.72 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.