CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 64.757	50.522 49.798	13.308 13.476	1.391 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.90 %	20.40 % 20.81 %	2.13 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5018	4070 3842	1061 1059	113 117	77.61 % 76.56 %	20.23 % 21.10 %	2.15 % 2.33 %
Elektronics	5223 5268	3994 4081	1117 1070	112 117	76.47 % 77.47 %	21.39 % 20.31 %	2.14 % 2.22 %
Entertainment	4979 4877	3862 3714	1015 1049	102 114	77.57 % 76.15 %	20.39 % 21.51 %	2.05 % 2.34 %
Cosmetics & Beauty	5137 5033	4025 3899	1011 1018	101 116	78.35 % 77.47 %	19.68 % 20.23 %	1.97 % 2.30 %
Food & Drink	5047 4836	3894 3706	1052 1013	101 117	77.15 % 76.63 %	20.84 % 20.95 %	2.00 % 2.42 %
Home & Garden	4939 4963	3799 3784	1033 1065	107 114	76.92 % 76.24 %	20.92 % 21.46 %	2.17 % 2.30 %
Finance	5045 4914	4043 3960	884 844	118 110	80.14 % 80.59 %	17.52 % 17.18 %	2.34 % 2.24 %
Health	4903 4949	3992 3989	797 842	114 118	81.42 % 80.60 %	16.26 % 17.01 %	2.33 % 2.38 %
Pets	4935 5100	3814 3888	1012 1095	109 117	77.28 % 76.24 %	20.51 % 21.47 %	2.21 % 2.29 %
Sport & Fitness	5102 4904	3899 3766	1097 1033	106 105	76.42 % 76.79 %	21.50 % 21.06 %	2.08 % 2.14 %
Job & Career	4843 5106	3649 3775	1094 1214	100 117	75.35 % 73.93 %	22.59 % 23.78 %	2.06 % 2.29 %
Dating	4874 4960	3582 3600	1186 1256	106 104	73.49 % 72.58 %	24.33 % 25.32 %	2.17 % 2.10 %
Other	4950 4829	3899 3794	949 918	102 117	78.77 % 78.57 %	19.17 % 19.01 %	2.06 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4758	3282 3491	1117 1159	95 108	73.03 % 73.37 %	24.86 % 24.36 %	2.11 % 2.27 %
Outlook Mail	4608 4385	3453 3308	1050 983	105 94	74.93 % 75.44 %	22.79 % 22.42 %	2.28 % 2.14 %
Yahoo Mail	4711 4579	3606 3476	1007 998	98 105	76.54 % 75.91 %	21.38 % 21.80 %	2.08 % 2.29 %
AOL Mail	4830 4639	3694 3493	1035 1034	101 112	76.48 % 75.30 %	21.43 % 22.29 %	2.09 % 2.41 %
Mail.com	4668 4727	3676 3678	897 941	95 108	78.75 % 77.81 %	19.22 % 19.91 %	2.04 % 2.28 %
Yandex Mail	4542 4575	3490 3501	954 976	98 98	76.84 % 76.52 %	21.00 % 21.33 %	2.16 % 2.14 %
GMX Mail	4580 4691	3461 3518	1028 1064	91 109	75.57 % 74.99 %	22.45 % 22.68 %	1.99 % 2.32 %
Zoho Mail	4790 4611	3801 3624	883 874	106 113	79.35 % 78.59 %	18.43 % 18.95 %	2.21 % 2.45 %
ProtonMail	4708 4407	3742 3471	856 841	110 95	79.48 % 78.76 %	18.18 % 19.08 %	2.34 % 2.16 %
Custom Mail	4551 4507	3664 3625	795 784	92 98	80.51 % 80.43 %	17.47 % 17.40 %	2.02 % 2.17 %
iCloud Mail	4549 4701	3355 3420	1097 1172	97 109	73.75 % 72.75 %	24.12 % 24.93 %	2.13 % 2.32 %
Tuta	4777 4933	3784 3876	894 943	99 114	79.21 % 78.57 %	18.71 % 19.12 %	2.07 % 2.31 %
Juno.com	4921 4580	3939 3638	874 834	108 108	80.04 % 79.43 %	17.76 % 18.21 %	2.19 % 2.36 %
Mailfence	4492 4664	3575 3679	821 873	96 112	79.59 % 78.88 %	18.28 % 18.72 %	2.14 % 2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.