CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 453.961	366.193 358.213	75.786 81.360	13.427 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 78.91 %	16.64 % 17.92 %	2.95 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35063	29205 28736	4864 5396	870 931	83.59 % 81.96 %	13.92 % 15.39 %	2.49 % 2.66 %
Elektronics	35147 34810	28512 27745	5651 6012	984 1053	81.12 % 79.70 %	16.08 % 17.27 %	2.80 % 3.02 %
Entertainment	35195 34724	28297 27328	5918 6242	980 1154	80.40 % 78.70 %	16.81 % 17.98 %	2.78 % 3.32 %
Cosmetics & Beauty	35045 34949	28025 27489	5954 6322	1066 1138	79.97 % 78.65 %	16.99 % 18.09 %	3.04 % 3.26 %
Food & Drink	35461 35286	29512 28773	5019 5511	930 1002	83.22 % 81.54 %	14.15 % 15.62 %	2.62 % 2.84 %
Home & Garden	34926 35139	29134 28778	4881 5381	911 980	83.42 % 81.90 %	13.98 % 15.31 %	2.61 % 2.79 %
Finance	34823 34451	26851 26078	6798 7113	1174 1260	77.11 % 75.70 %	19.52 % 20.65 %	3.37 % 3.66 %
Health	35153 34485	27450 26399	6583 6943	1120 1143	78.09 % 76.55 %	18.73 % 20.13 %	3.19 % 3.31 %
Pets	35131 35171	28883 28455	5226 5700	1022 1016	82.22 % 80.90 %	14.88 % 16.21 %	2.91 % 2.89 %
Sport & Fitness	35095 35041	27846 27263	6131 6639	1118 1139	79.34 % 77.80 %	17.47 % 18.95 %	3.19 % 3.25 %
Job & Career	34637 35073	27145 26993	6336 6862	1156 1218	78.37 % 76.96 %	18.29 % 19.56 %	3.34 % 3.47 %
Dating	35011 34779	26631 25838	7286 7661	1094 1280	76.06 % 74.29 %	20.81 % 22.03 %	3.12 % 3.68 %
Other	34843 34990	28702 28338	5139 5578	1002 1074	82.38 % 80.99 %	14.75 % 15.94 %	2.88 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 43802	34102 33060	8918 9206	1499 1536	76.60 % 75.48 %	20.03 % 21.02 %	3.37 % 3.51 %
Outlook Mail	43939 44024	34244 33573	8259 8901	1436 1550	77.94 % 76.26 %	18.80 % 20.22 %	3.27 % 3.52 %
Yahoo Mail	44257 43670	35436 34253	7512 7990	1309 1427	80.07 % 78.44 %	16.97 % 18.30 %	2.96 % 3.27 %
AOL Mail	43721 44401	34967 34784	7405 8150	1349 1467	79.98 % 78.34 %	16.94 % 18.36 %	3.09 % 3.30 %
Mail.com	44009 44321	35835 35253	6962 7714	1212 1354	81.43 % 79.54 %	15.82 % 17.40 %	2.75 % 3.05 %
Yandex Mail	44226 43839	34727 33783	8045 8549	1454 1507	78.52 % 77.06 %	18.19 % 19.50 %	3.29 % 3.44 %
GMX Mail	43598 43921	35325 34947	7056 7691	1217 1283	81.02 % 79.57 %	16.18 % 17.51 %	2.79 % 2.92 %
Zoho Mail	44406 44487	36406 35758	6803 7390	1197 1339	81.98 % 80.38 %	15.32 % 16.61 %	2.70 % 3.01 %
ProtonMail	44795 43835	36818 35400	6845 7212	1132 1223	82.19 % 80.76 %	15.28 % 16.45 %	2.53 % 2.79 %
Custom Mail	43586 43573	36319 35697	6146 6693	1121 1183	83.33 % 81.92 %	14.10 % 15.36 %	2.57 % 2.71 %
iCloud Mail	4768 4725	3751 3704	784 790	233 231	78.67 % 78.39 %	16.44 % 16.72 %	4.89 % 4.89 %
Tuta	4907 4776	4215 4056	558 568	134 152	85.90 % 84.92 %	11.37 % 11.89 %	2.73 % 3.18 %
Juno.com	4675 4587	4048 3945	493 506	134 136	86.59 % 86.00 %	10.55 % 11.03 %	2.87 % 2.96 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.