CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 75.890	59.143 58.604	15.151 15.613	1.509 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.22 %	19.99 % 20.57 %	1.99 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5966	4635 4594	1195 1230	115 142	77.96 % 77.00 %	20.10 % 20.62 %	1.93 % 2.38 %
Elektronics	5832 5995	4507 4702	1205 1167	120 126	77.28 % 78.43 %	20.66 % 19.47 %	2.06 % 2.10 %
Entertainment	5829 5651	4528 4317	1182 1203	119 131	77.68 % 76.39 %	20.28 % 21.29 %	2.04 % 2.32 %
Cosmetics & Beauty	5850 5761	4594 4490	1140 1146	116 125	78.53 % 77.94 %	19.49 % 19.89 %	1.98 % 2.17 %
Food & Drink	5925 5853	4591 4507	1220 1208	114 138	77.49 % 77.00 %	20.59 % 20.64 %	1.92 % 2.36 %
Home & Garden	5896 5845	4608 4454	1172 1262	116 129	78.15 % 76.20 %	19.88 % 21.59 %	1.97 % 2.21 %
Finance	5613 5922	4540 4769	954 1025	119 128	80.88 % 80.53 %	17.00 % 17.31 %	2.12 % 2.16 %
Health	5766 5794	4725 4693	918 970	123 131	81.95 % 81.00 %	15.92 % 16.74 %	2.13 % 2.26 %
Pets	5928 5821	4622 4444	1194 1265	112 112	77.97 % 76.34 %	20.14 % 21.73 %	1.89 % 1.92 %
Sport & Fitness	5795 5780	4474 4425	1207 1225	114 130	77.20 % 76.56 %	20.83 % 21.19 %	1.97 % 2.25 %
Job & Career	5942 5602	4505 4181	1320 1311	117 110	75.82 % 74.63 %	22.21 % 23.40 %	1.97 % 1.96 %
Dating	5730 5841	4210 4252	1410 1462	110 127	73.47 % 72.80 %	24.61 % 25.03 %	1.92 % 2.17 %
Other	5752 6059	4604 4776	1034 1139	114 144	80.04 % 78.82 %	17.98 % 18.80 %	1.98 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5427	4043 3988	1347 1323	116 116	73.43 % 73.48 %	24.46 % 24.38 %	2.11 % 2.14 %
Outlook Mail	5532 5430	4224 4105	1199 1210	109 115	76.36 % 75.60 %	21.67 % 22.28 %	1.97 % 2.12 %
Yahoo Mail	5402 5405	4167 4108	1124 1178	111 119	77.14 % 76.00 %	20.81 % 21.79 %	2.05 % 2.20 %
AOL Mail	5388 5383	4177 4081	1107 1184	104 118	77.52 % 75.81 %	20.55 % 22.00 %	1.93 % 2.19 %
Mail.com	5399 5574	4270 4380	1028 1071	101 123	79.09 % 78.58 %	19.04 % 19.21 %	1.87 % 2.21 %
Yandex Mail	5273 5612	4059 4319	1108 1167	106 126	76.98 % 76.96 %	21.01 % 20.79 %	2.01 % 2.25 %
GMX Mail	5515 5419	4231 4078	1173 1222	111 119	76.72 % 75.25 %	21.27 % 22.55 %	2.01 % 2.20 %
Zoho Mail	5294 5577	4218 4375	973 1071	103 131	79.68 % 78.45 %	18.38 % 19.20 %	1.95 % 2.35 %
ProtonMail	5415 5221	4319 4175	984 932	112 114	79.76 % 79.97 %	18.17 % 17.85 %	2.07 % 2.18 %
Custom Mail	5386 5256	4349 4208	934 930	103 118	80.75 % 80.06 %	17.34 % 17.69 %	1.91 % 2.25 %
iCloud Mail	5266 5341	3927 3898	1235 1331	104 112	74.57 % 72.98 %	23.45 % 24.92 %	1.97 % 2.10 %
Tuta	5574 5537	4430 4381	1031 1044	113 112	79.48 % 79.12 %	18.50 % 18.85 %	2.03 % 2.02 %
Juno.com	5389 5446	4358 4348	926 973	105 125	80.87 % 79.84 %	17.18 % 17.87 %	1.95 % 2.30 %
Mailfence	5464 5262	4371 4160	982 977	111 125	80.00 % 79.06 %	17.97 % 18.57 %	2.03 % 2.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.