CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 436.190	351.400 343.348	73.529 79.100	12.813 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 78.72 %	16.80 % 18.13 %	2.93 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33701	28036 27559	4723 5247	831 895	83.47 % 81.78 %	14.06 % 15.57 %	2.47 % 2.66 %
Elektronics	33757 33461	27336 26609	5483 5850	938 1002	80.98 % 79.52 %	16.24 % 17.48 %	2.78 % 2.99 %
Entertainment	33840 33394	27163 26225	5739 6072	938 1097	80.27 % 78.53 %	16.96 % 18.18 %	2.77 % 3.29 %
Cosmetics & Beauty	33782 33640	26970 26388	5792 6156	1020 1096	79.84 % 78.44 %	17.15 % 18.30 %	3.02 % 3.26 %
Food & Drink	34074 33931	28320 27601	4870 5369	884 961	83.11 % 81.34 %	14.29 % 15.82 %	2.59 % 2.83 %
Home & Garden	33559 33678	27967 27517	4729 5222	863 939	83.34 % 81.71 %	14.09 % 15.51 %	2.57 % 2.79 %
Finance	33410 33034	25679 24939	6589 6901	1142 1194	76.86 % 75.49 %	19.72 % 20.89 %	3.42 % 3.61 %
Health	33773 33169	26320 25307	6392 6764	1061 1098	77.93 % 76.30 %	18.93 % 20.39 %	3.14 % 3.31 %
Pets	33798 33710	27763 27220	5066 5524	969 966	82.14 % 80.75 %	14.99 % 16.39 %	2.87 % 2.87 %
Sport & Fitness	33732 33722	26715 26166	5946 6462	1071 1094	79.20 % 77.59 %	17.63 % 19.16 %	3.18 % 3.24 %
Job & Career	33358 33729	26108 25902	6147 6663	1103 1164	78.27 % 76.79 %	18.43 % 19.75 %	3.31 % 3.45 %
Dating	33617 33411	25499 24742	7078 7452	1040 1217	75.85 % 74.05 %	21.05 % 22.30 %	3.09 % 3.64 %
Other	33452 33610	27524 27173	4975 5418	953 1019	82.28 % 80.85 %	14.87 % 16.12 %	2.85 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42459	33042 32013	8684 8979	1438 1467	76.55 % 75.40 %	20.12 % 21.15 %	3.33 % 3.46 %
Outlook Mail	42586 42675	33138 32474	8068 8706	1380 1495	77.81 % 76.10 %	18.95 % 20.40 %	3.24 % 3.50 %
Yahoo Mail	42840 42367	34253 33166	7322 7822	1265 1379	79.96 % 78.28 %	17.09 % 18.46 %	2.95 % 3.25 %
AOL Mail	42384 42978	33853 33608	7230 7959	1301 1411	79.87 % 78.20 %	17.06 % 18.52 %	3.07 % 3.28 %
Mail.com	42676 42878	34713 34039	6799 7537	1164 1302	81.34 % 79.39 %	15.93 % 17.58 %	2.73 % 3.04 %
Yandex Mail	42841 42491	33599 32674	7844 8361	1398 1456	78.43 % 76.90 %	18.31 % 19.68 %	3.26 % 3.43 %
GMX Mail	42305 42555	34211 33775	6912 7535	1182 1245	80.87 % 79.37 %	16.34 % 17.71 %	2.79 % 2.93 %
Zoho Mail	43037 43076	35229 34550	6654 7232	1154 1294	81.86 % 80.21 %	15.46 % 16.79 %	2.68 % 3.00 %
ProtonMail	43394 42480	35599 34228	6695 7072	1100 1180	82.04 % 80.57 %	15.43 % 16.65 %	2.53 % 2.78 %
Custom Mail	42222 42254	35146 34559	6003 6553	1073 1142	83.24 % 81.79 %	14.22 % 15.51 %	2.54 % 2.70 %
iCloud Mail	3384 3321	2660 2602	559 562	165 157	78.61 % 78.35 %	16.52 % 16.92 %	4.88 % 4.73 %
Tuta	3534 3421	3036 2894	403 414	95 113	85.91 % 84.60 %	11.40 % 12.10 %	2.69 % 3.30 %
Juno.com	3375 3235	2921 2766	356 368	98 101	86.55 % 85.50 %	10.55 % 11.38 %	2.90 % 3.12 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.