CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
402.369
401.141
|
321.796
314.199
|
68.985
74.453
|
11.588
12.489
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.98 %
78.33 %
|
17.14 %
18.56 %
|
2.88 %
3.11 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30832
30974
|
25667
25224
|
4413
4944
|
752
806
|
83.25 %
81.44 %
|
14.31 %
15.96 %
|
2.44 %
2.60 %
|
Elektronics |
31151
30755
|
25128
24335
|
5174
5515
|
849
905
|
80.67 %
79.13 %
|
16.61 %
17.93 %
|
2.73 %
2.94 %
|
Entertainment |
31177
30788
|
24933
24052
|
5389
5734
|
855
1002
|
79.97 %
78.12 %
|
17.29 %
18.62 %
|
2.74 %
3.25 %
|
Cosmetics & Beauty |
31031
30861
|
24681
24098
|
5437
5783
|
913
980
|
79.54 %
78.09 %
|
17.52 %
18.74 %
|
2.94 %
3.18 %
|
Food & Drink |
31354
31304
|
25975
25357
|
4573
5069
|
806
878
|
82.84 %
81.00 %
|
14.59 %
16.19 %
|
2.57 %
2.80 %
|
Home & Garden |
30694
30932
|
25499
25170
|
4420
4909
|
775
853
|
83.07 %
81.37 %
|
14.40 %
15.87 %
|
2.52 %
2.76 %
|
Finance |
30608
30454
|
23426
22853
|
6168
6508
|
1014
1093
|
76.54 %
75.04 %
|
20.15 %
21.37 %
|
3.31 %
3.59 %
|
Health |
31097
30549
|
24106
23162
|
6020
6386
|
971
1001
|
77.52 %
75.82 %
|
19.36 %
20.90 %
|
3.12 %
3.28 %
|
Pets |
31062
30946
|
25435
24881
|
4737
5182
|
890
883
|
81.88 %
80.40 %
|
15.25 %
16.75 %
|
2.87 %
2.85 %
|
Sport & Fitness |
31016
31026
|
24482
23962
|
5568
6078
|
966
986
|
78.93 %
77.23 %
|
17.95 %
19.59 %
|
3.11 %
3.18 %
|
Job & Career |
30654
31048
|
23914
23737
|
5748
6248
|
992
1063
|
78.01 %
76.45 %
|
18.75 %
20.12 %
|
3.24 %
3.42 %
|
Dating |
30911
30714
|
23292
22550
|
6677
7039
|
942
1125
|
75.35 %
73.42 %
|
21.60 %
22.92 %
|
3.05 %
3.66 %
|
Other |
30782
30790
|
25258
24818
|
4661
5058
|
863
914
|
82.05 %
80.60 %
|
15.14 %
16.43 %
|
2.80 %
2.97 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40396
39819
|
30877
29942
|
8200
8514
|
1319
1363
|
76.44 %
75.20 %
|
20.30 %
21.38 %
|
3.27 %
3.42 %
|
Outlook Mail |
39834
40019
|
30886
30308
|
7677
8317
|
1271
1394
|
77.54 %
75.73 %
|
19.27 %
20.78 %
|
3.19 %
3.48 %
|
Yahoo Mail |
40126
39626
|
32009
30924
|
6958
7439
|
1159
1263
|
79.77 %
78.04 %
|
17.34 %
18.77 %
|
2.89 %
3.19 %
|
AOL Mail |
39698
40229
|
31628
31337
|
6874
7581
|
1196
1311
|
79.67 %
77.90 %
|
17.32 %
18.84 %
|
3.01 %
3.26 %
|
Mail.com |
39991
40092
|
32440
31696
|
6470
7182
|
1081
1214
|
81.12 %
79.06 %
|
16.18 %
17.91 %
|
2.70 %
3.03 %
|
Yandex Mail |
40141
39847
|
31385
30534
|
7465
7973
|
1291
1340
|
78.19 %
76.63 %
|
18.60 %
20.01 %
|
3.22 %
3.36 %
|
GMX Mail |
39657
39961
|
31959
31559
|
6607
7234
|
1091
1168
|
80.59 %
78.97 %
|
16.66 %
18.10 %
|
2.75 %
2.92 %
|
Zoho Mail |
40310
40290
|
32890
32187
|
6342
6910
|
1078
1193
|
81.59 %
79.89 %
|
15.73 %
17.15 %
|
2.67 %
2.96 %
|
ProtonMail |
40668
39807
|
33222
31929
|
6408
6779
|
1038
1099
|
81.69 %
80.21 %
|
15.76 %
17.03 %
|
2.55 %
2.76 %
|
Custom Mail |
39551
39437
|
32838
32120
|
5717
6248
|
996
1069
|
83.03 %
81.45 %
|
14.45 %
15.84 %
|
2.52 %
2.71 %
|
iCloud Mail |
676
667
|
532
525
|
114
114
|
30
28
|
78.70 %
78.71 %
|
16.86 %
17.09 %
|
4.44 %
4.20 %
|
Tuta |
704
673
|
601
566
|
84
83
|
19
24
|
85.37 %
84.10 %
|
11.93 %
12.33 %
|
2.70 %
3.57 %
|
Juno.com |
617
674
|
529
572
|
69
79
|
19
23
|
85.74 %
84.87 %
|
11.18 %
11.72 %
|
3.08 %
3.41 %
|
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