CampaignMonitor and mailtrap Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for mailtrap.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.157
64.658
|
50.620
49.747
|
13.164
13.457
|
1.373
1.454
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats mailtrap in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.69 %
76.94 %
|
20.20 %
20.81 %
|
2.11 %
2.25 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5234
4843
|
4058
3711
|
1066
1030
|
110
102
|
77.53 %
76.63 %
|
20.37 %
21.27 %
|
2.10 %
2.11 %
|
| Elektronics |
5245
5066
|
4033
3936
|
1099
1021
|
113
109
|
76.89 %
77.69 %
|
20.95 %
20.15 %
|
2.15 %
2.15 %
|
| Entertainment |
4996
5063
|
3890
3908
|
1000
1047
|
106
108
|
77.86 %
77.19 %
|
20.02 %
20.68 %
|
2.12 %
2.13 %
|
| Cosmetics & Beauty |
5215
4940
|
4117
3799
|
994
1017
|
104
124
|
78.95 %
76.90 %
|
19.06 %
20.59 %
|
1.99 %
2.51 %
|
| Food & Drink |
5079
4982
|
3943
3793
|
1037
1075
|
99
114
|
77.63 %
76.13 %
|
20.42 %
21.58 %
|
1.95 %
2.29 %
|
| Home & Garden |
4911
4922
|
3780
3762
|
1028
1049
|
103
111
|
76.97 %
76.43 %
|
20.93 %
21.31 %
|
2.10 %
2.26 %
|
| Finance |
4978
4833
|
3998
3878
|
864
854
|
116
101
|
80.31 %
80.24 %
|
17.36 %
17.67 %
|
2.33 %
2.09 %
|
| Health |
4835
5019
|
3943
4046
|
781
861
|
111
112
|
81.55 %
80.61 %
|
16.15 %
17.15 %
|
2.30 %
2.23 %
|
| Pets |
4925
5067
|
3814
3871
|
1006
1079
|
105
117
|
77.44 %
76.40 %
|
20.43 %
21.29 %
|
2.13 %
2.31 %
|
| Sport & Fitness |
5055
5030
|
3875
3814
|
1074
1101
|
106
115
|
76.66 %
75.83 %
|
21.25 %
21.89 %
|
2.10 %
2.29 %
|
| Job & Career |
4878
4855
|
3685
3643
|
1091
1105
|
102
107
|
75.54 %
75.04 %
|
22.37 %
22.76 %
|
2.09 %
2.20 %
|
| Dating |
4951
5093
|
3633
3713
|
1219
1258
|
99
122
|
73.38 %
72.90 %
|
24.62 %
24.70 %
|
2.00 %
2.40 %
|
| Other |
4855
4945
|
3851
3873
|
905
960
|
99
112
|
79.32 %
78.32 %
|
18.64 %
19.41 %
|
2.04 %
2.26 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than mailtrap.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4510
4773
|
3297
3494
|
1115
1158
|
98
121
|
73.10 %
73.20 %
|
24.72 %
24.26 %
|
2.17 %
2.54 %
|
| Outlook Mail |
4653
4689
|
3507
3523
|
1042
1062
|
104
104
|
75.37 %
75.13 %
|
22.39 %
22.65 %
|
2.24 %
2.22 %
|
| Yahoo Mail |
4653
4650
|
3586
3535
|
973
1009
|
94
106
|
77.07 %
76.02 %
|
20.91 %
21.70 %
|
2.02 %
2.28 %
|
| AOL Mail |
4734
4656
|
3634
3530
|
1000
1016
|
100
110
|
76.76 %
75.82 %
|
21.12 %
21.82 %
|
2.11 %
2.36 %
|
| Mail.com |
4675
4552
|
3698
3558
|
878
899
|
99
95
|
79.10 %
78.16 %
|
18.78 %
19.75 %
|
2.12 %
2.09 %
|
| Yandex Mail |
4462
4788
|
3429
3636
|
938
1046
|
95
106
|
76.85 %
75.94 %
|
21.02 %
21.85 %
|
2.13 %
2.21 %
|
| GMX Mail |
4700
4719
|
3578
3584
|
1028
1028
|
94
107
|
76.13 %
75.95 %
|
21.87 %
21.78 %
|
2.00 %
2.27 %
|
| Zoho Mail |
4773
4561
|
3783
3515
|
887
936
|
103
110
|
79.26 %
77.07 %
|
18.58 %
20.52 %
|
2.16 %
2.41 %
|
| ProtonMail |
4685
4551
|
3736
3606
|
842
847
|
107
98
|
79.74 %
79.24 %
|
17.97 %
18.61 %
|
2.28 %
2.15 %
|
| Custom Mail |
4629
4618
|
3735
3705
|
804
816
|
90
97
|
80.69 %
80.23 %
|
17.37 %
17.67 %
|
1.94 %
2.10 %
|
| iCloud Mail |
4548
4500
|
3373
3318
|
1082
1079
|
93
103
|
74.16 %
73.73 %
|
23.79 %
23.98 %
|
2.04 %
2.29 %
|
| Tuta |
4779
4585
|
3784
3628
|
896
856
|
99
101
|
79.18 %
79.13 %
|
18.75 %
18.67 %
|
2.07 %
2.20 %
|
| Juno.com |
4816
4449
|
3857
3511
|
856
837
|
103
101
|
80.09 %
78.92 %
|
17.77 %
18.81 %
|
2.14 %
2.27 %
|
| Mailfence |
4540
4567
|
3623
3604
|
823
868
|
94
95
|
79.80 %
78.91 %
|
18.13 %
19.01 %
|
2.07 %
2.08 %
|
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