CampaignMonitor and mailtrap Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for CampaignMonitor.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.221
64.767
|
50.522
50.335
|
13.308
13.133
|
1.391
1.299
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats CampaignMonitor in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.46 %
77.72 %
|
20.40 %
20.28 %
|
2.13 %
2.01 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5244
4817
|
4070
3743
|
1061
984
|
113
90
|
77.61 %
77.70 %
|
20.23 %
20.43 %
|
2.15 %
1.87 %
|
| Elektronics |
5223
5044
|
3994
3967
|
1117
980
|
112
97
|
76.47 %
78.65 %
|
21.39 %
19.43 %
|
2.14 %
1.92 %
|
| Entertainment |
4979
5093
|
3862
3959
|
1015
1037
|
102
97
|
77.57 %
77.73 %
|
20.39 %
20.36 %
|
2.05 %
1.90 %
|
| Cosmetics & Beauty |
5137
4928
|
4025
3823
|
1011
994
|
101
111
|
78.35 %
77.58 %
|
19.68 %
20.17 %
|
1.97 %
2.25 %
|
| Food & Drink |
5047
4971
|
3894
3835
|
1052
1039
|
101
97
|
77.15 %
77.15 %
|
20.84 %
20.90 %
|
2.00 %
1.95 %
|
| Home & Garden |
4939
4860
|
3799
3751
|
1033
1008
|
107
101
|
76.92 %
77.18 %
|
20.92 %
20.74 %
|
2.17 %
2.08 %
|
| Finance |
5045
4863
|
4043
3923
|
884
850
|
118
90
|
80.14 %
80.67 %
|
17.52 %
17.48 %
|
2.34 %
1.85 %
|
| Health |
4903
5070
|
3992
4102
|
797
870
|
114
98
|
81.42 %
80.91 %
|
16.26 %
17.16 %
|
2.33 %
1.93 %
|
| Pets |
4935
5092
|
3814
3947
|
1012
1037
|
109
108
|
77.28 %
77.51 %
|
20.51 %
20.37 %
|
2.21 %
2.12 %
|
| Sport & Fitness |
5102
5019
|
3899
3859
|
1097
1061
|
106
99
|
76.42 %
76.89 %
|
21.50 %
21.14 %
|
2.08 %
1.97 %
|
| Job & Career |
4843
5019
|
3649
3801
|
1094
1115
|
100
103
|
75.35 %
75.73 %
|
22.59 %
22.22 %
|
2.06 %
2.05 %
|
| Dating |
4874
5066
|
3582
3725
|
1186
1231
|
106
110
|
73.49 %
73.53 %
|
24.33 %
24.30 %
|
2.17 %
2.17 %
|
| Other |
4950
4925
|
3899
3900
|
949
927
|
102
98
|
78.77 %
79.19 %
|
19.17 %
18.82 %
|
2.06 %
1.99 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than CampaignMonitor.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4494
4705
|
3282
3484
|
1117
1116
|
95
105
|
73.03 %
74.05 %
|
24.86 %
23.72 %
|
2.11 %
2.23 %
|
| Outlook Mail |
4608
4682
|
3453
3528
|
1050
1067
|
105
87
|
74.93 %
75.35 %
|
22.79 %
22.79 %
|
2.28 %
1.86 %
|
| Yahoo Mail |
4711
4750
|
3606
3659
|
1007
994
|
98
97
|
76.54 %
77.03 %
|
21.38 %
20.93 %
|
2.08 %
2.04 %
|
| AOL Mail |
4830
4614
|
3694
3543
|
1035
975
|
101
96
|
76.48 %
76.79 %
|
21.43 %
21.13 %
|
2.09 %
2.08 %
|
| Mail.com |
4668
4654
|
3676
3682
|
897
882
|
95
90
|
78.75 %
79.11 %
|
19.22 %
18.95 %
|
2.04 %
1.93 %
|
| Yandex Mail |
4542
4758
|
3490
3652
|
954
1014
|
98
92
|
76.84 %
76.75 %
|
21.00 %
21.31 %
|
2.16 %
1.93 %
|
| GMX Mail |
4580
4704
|
3461
3605
|
1028
1004
|
91
95
|
75.57 %
76.64 %
|
22.45 %
21.34 %
|
1.99 %
2.02 %
|
| Zoho Mail |
4790
4650
|
3801
3644
|
883
912
|
106
94
|
79.35 %
78.37 %
|
18.43 %
19.61 %
|
2.21 %
2.02 %
|
| ProtonMail |
4708
4425
|
3742
3550
|
856
787
|
110
88
|
79.48 %
80.23 %
|
18.18 %
17.79 %
|
2.34 %
1.99 %
|
| Custom Mail |
4551
4638
|
3664
3743
|
795
804
|
92
91
|
80.51 %
80.70 %
|
17.47 %
17.34 %
|
2.02 %
1.96 %
|
| iCloud Mail |
4549
4496
|
3355
3360
|
1097
1045
|
97
91
|
73.75 %
74.73 %
|
24.12 %
23.24 %
|
2.13 %
2.02 %
|
| Tuta |
4777
4555
|
3784
3614
|
894
852
|
99
89
|
79.21 %
79.34 %
|
18.71 %
18.70 %
|
2.07 %
1.95 %
|
| Juno.com |
4921
4497
|
3939
3583
|
874
819
|
108
95
|
80.04 %
79.68 %
|
17.76 %
18.21 %
|
2.19 %
2.11 %
|
| Mailfence |
4492
4639
|
3575
3688
|
821
862
|
96
89
|
79.59 %
79.50 %
|
18.28 %
18.58 %
|
2.14 %
1.92 %
|
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