CampaignMonitor and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 62.804	366.193 50.873	75.786 9.435	13.427 2.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 81.00 %	16.64 % 15.02 %	2.95 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 4783	29205 3983	4864 634	870 166	83.59 % 83.27 %	13.92 % 13.26 %	2.49 % 3.47 %
Elektronics	35147 4864	28512 4018	5651 684	984 162	81.12 % 82.61 %	16.08 % 14.06 %	2.80 % 3.33 %
Entertainment	35195 4822	28297 3907	5918 725	980 190	80.40 % 81.02 %	16.81 % 15.04 %	2.78 % 3.94 %
Cosmetics & Beauty	35045 4810	28025 3866	5954 728	1066 216	79.97 % 80.37 %	16.99 % 15.14 %	3.04 % 4.49 %
Food & Drink	35461 4848	29512 4045	5019 630	930 173	83.22 % 83.44 %	14.15 % 13.00 %	2.62 % 3.57 %
Home & Garden	34926 4844	29134 4041	4881 639	911 164	83.42 % 83.42 %	13.98 % 13.19 %	2.61 % 3.39 %
Finance	34823 4868	26851 3817	6798 829	1174 222	77.11 % 78.41 %	19.52 % 17.03 %	3.37 % 4.56 %
Health	35153 4846	27450 3857	6583 779	1120 210	78.09 % 79.59 %	18.73 % 16.08 %	3.19 % 4.33 %
Pets	35131 4815	28883 3967	5226 685	1022 163	82.22 % 82.39 %	14.88 % 14.23 %	2.91 % 3.39 %
Sport & Fitness	35095 4820	27846 3845	6131 770	1118 205	79.34 % 79.77 %	17.47 % 15.98 %	3.19 % 4.25 %
Job & Career	34637 4785	27145 3758	6336 814	1156 213	78.37 % 78.54 %	18.29 % 17.01 %	3.34 % 4.45 %
Dating	35011 4765	26631 3712	7286 823	1094 230	76.06 % 77.90 %	20.81 % 17.27 %	3.12 % 4.83 %
Other	34843 4934	28702 4057	5139 695	1002 182	82.38 % 82.23 %	14.75 % 14.09 %	2.88 % 3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 4834	34102 3631	8918 952	1499 251	76.60 % 75.11 %	20.03 % 19.69 %	3.37 % 5.19 %
Outlook Mail	43939 4990	34244 3959	8259 828	1436 203	77.94 % 79.34 %	18.80 % 16.59 %	3.27 % 4.07 %
Yahoo Mail	44257 4777	35436 3866	7512 741	1309 170	80.07 % 80.93 %	16.97 % 15.51 %	2.96 % 3.56 %
AOL Mail	43721 4886	34967 3928	7405 750	1349 208	79.98 % 80.39 %	16.94 % 15.35 %	3.09 % 4.26 %
Mail.com	44009 4941	35835 4019	6962 721	1212 201	81.43 % 81.34 %	15.82 % 14.59 %	2.75 % 4.07 %
Yandex Mail	44226 4829	34727 3811	8045 799	1454 219	78.52 % 78.92 %	18.19 % 16.55 %	3.29 % 4.54 %
GMX Mail	43598 4774	35325 3957	7056 647	1217 170	81.02 % 82.89 %	16.18 % 13.55 %	2.79 % 3.56 %
Zoho Mail	44406 4781	36406 3971	6803 637	1197 173	81.98 % 83.06 %	15.32 % 13.32 %	2.70 % 3.62 %
ProtonMail	44795 4804	36818 4031	6845 599	1132 174	82.19 % 83.91 %	15.28 % 12.47 %	2.53 % 3.62 %
Custom Mail	43586 4890	36319 4092	6146 629	1121 169	83.33 % 83.68 %	14.10 % 12.86 %	2.57 % 3.46 %
iCloud Mail	4768 4824	3751 3692	784 899	233 233	78.67 % 76.53 %	16.44 % 18.64 %	4.89 % 4.83 %
Tuta	4907 4686	4215 3893	558 630	134 163	85.90 % 83.08 %	11.37 % 13.44 %	2.73 % 3.48 %
Juno.com	4675 4788	4048 4023	493 603	134 162	86.59 % 84.02 %	10.55 % 12.59 %	2.87 % 3.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.