CampaignMonitor and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 44.825	351.400 36.495	73.529 6.591	12.813 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 81.42 %	16.80 % 14.70 %	2.93 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 3418	28036 2857	4723 444	831 117	83.47 % 83.59 %	14.06 % 12.99 %	2.47 % 3.42 %
Elektronics	33757 3478	27336 2890	5483 477	938 111	80.98 % 83.09 %	16.24 % 13.71 %	2.78 % 3.19 %
Entertainment	33840 3429	27163 2793	5739 507	938 129	80.27 % 81.45 %	16.96 % 14.79 %	2.77 % 3.76 %
Cosmetics & Beauty	33782 3395	26970 2747	5792 502	1020 146	79.84 % 80.91 %	17.15 % 14.79 %	3.02 % 4.30 %
Food & Drink	34074 3450	28320 2894	4870 435	884 121	83.11 % 83.88 %	14.29 % 12.61 %	2.59 % 3.51 %
Home & Garden	33559 3451	27967 2896	4729 447	863 108	83.34 % 83.92 %	14.09 % 12.95 %	2.57 % 3.13 %
Finance	33410 3549	25679 2798	6589 593	1142 158	76.86 % 78.84 %	19.72 % 16.71 %	3.42 % 4.45 %
Health	33773 3497	26320 2786	6392 554	1061 157	77.93 % 79.67 %	18.93 % 15.84 %	3.14 % 4.49 %
Pets	33798 3396	27763 2815	5066 468	969 113	82.14 % 82.89 %	14.99 % 13.78 %	2.87 % 3.33 %
Sport & Fitness	33732 3395	26715 2727	5946 530	1071 138	79.20 % 80.32 %	17.63 % 15.61 %	3.18 % 4.06 %
Job & Career	33358 3468	26108 2741	6147 579	1103 148	78.27 % 79.04 %	18.43 % 16.70 %	3.31 % 4.27 %
Dating	33617 3395	25499 2665	7078 573	1040 157	75.85 % 78.50 %	21.05 % 16.88 %	3.09 % 4.62 %
Other	33452 3504	27524 2886	4975 482	953 136	82.28 % 82.36 %	14.87 % 13.76 %	2.85 % 3.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 3398	33042 2565	8684 660	1438 173	76.55 % 75.49 %	20.12 % 19.42 %	3.33 % 5.09 %
Outlook Mail	42586 3567	33138 2834	8068 582	1380 151	77.81 % 79.45 %	18.95 % 16.32 %	3.24 % 4.23 %
Yahoo Mail	42840 3372	34253 2738	7322 509	1265 125	79.96 % 81.20 %	17.09 % 15.09 %	2.95 % 3.71 %
AOL Mail	42384 3447	33853 2780	7230 522	1301 145	79.87 % 80.65 %	17.06 % 15.14 %	3.07 % 4.21 %
Mail.com	42676 3544	34713 2907	6799 503	1164 134	81.34 % 82.03 %	15.93 % 14.19 %	2.73 % 3.78 %
Yandex Mail	42841 3374	33599 2686	7844 550	1398 138	78.43 % 79.61 %	18.31 % 16.30 %	3.26 % 4.09 %
GMX Mail	42305 3456	34211 2871	6912 459	1182 126	80.87 % 83.07 %	16.34 % 13.28 %	2.79 % 3.65 %
Zoho Mail	43037 3403	35229 2830	6654 441	1154 132	81.86 % 83.16 %	15.46 % 12.96 %	2.68 % 3.88 %
ProtonMail	43394 3442	35599 2904	6695 419	1100 119	82.04 % 84.37 %	15.43 % 12.17 %	2.53 % 3.46 %
Custom Mail	42222 3528	35146 2974	6003 442	1073 112	83.24 % 84.30 %	14.22 % 12.53 %	2.54 % 3.17 %
iCloud Mail	3384 3495	2660 2690	559 642	165 163	78.61 % 76.97 %	16.52 % 18.37 %	4.88 % 4.66 %
Tuta	3534 3355	3036 2805	403 440	95 110	85.91 % 83.61 %	11.40 % 13.11 %	2.69 % 3.28 %
Juno.com	3375 3444	2921 2911	356 422	98 111	86.55 % 84.52 %	10.55 % 12.25 %	2.90 % 3.22 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.