CampaignMonitor and mailtrap Email Deliverability Comparison

CampaignMonitor

mailtrap

In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 75.657	58.446 58.161	15.832 15.843	1.749 1.653

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.87 %	20.82 % 20.94 %	2.30 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5903	4511 4509	1230 1275	125 119	76.90 % 76.38 %	20.97 % 21.60 %	2.13 % 2.02 %
Elektronics	5826 5971	4449 4588	1244 1243	133 140	76.36 % 76.84 %	21.35 % 20.82 %	2.28 % 2.34 %
Entertainment	5811 5858	4447 4522	1223 1206	141 130	76.53 % 77.19 %	21.05 % 20.59 %	2.43 % 2.22 %
Cosmetics & Beauty	5885 5731	4564 4404	1183 1194	138 133	77.55 % 76.85 %	20.10 % 20.83 %	2.34 % 2.32 %
Food & Drink	5906 5950	4496 4562	1275 1268	135 120	76.13 % 76.67 %	21.59 % 21.31 %	2.29 % 2.02 %
Home & Garden	5885 5800	4526 4435	1228 1249	131 116	76.91 % 76.47 %	20.87 % 21.53 %	2.23 % 2.00 %
Finance	5612 5718	4485 4583	990 1005	137 130	79.92 % 80.15 %	17.64 % 17.58 %	2.44 % 2.27 %
Health	5810 5773	4689 4626	979 1020	142 127	80.71 % 80.13 %	16.85 % 17.67 %	2.44 % 2.20 %
Pets	5997 5906	4629 4501	1234 1276	134 129	77.19 % 76.21 %	20.58 % 21.61 %	2.23 % 2.18 %
Sport & Fitness	5812 5507	4437 4210	1247 1164	128 133	76.34 % 76.45 %	21.46 % 21.14 %	2.20 % 2.42 %
Job & Career	6083 5898	4528 4429	1415 1353	140 116	74.44 % 75.09 %	23.26 % 22.94 %	2.30 % 1.97 %
Dating	5840 5947	4210 4304	1498 1506	132 137	72.09 % 72.37 %	25.65 % 25.32 %	2.26 % 2.30 %
Other	5694 5695	4475 4488	1086 1084	133 123	78.59 % 78.81 %	19.07 % 19.03 %	2.34 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5532	4035 4030	1391 1375	133 127	72.58 % 72.85 %	25.02 % 24.86 %	2.39 % 2.30 %
Outlook Mail	5469 5474	4126 4097	1219 1251	124 126	75.44 % 74.84 %	22.29 % 22.85 %	2.27 % 2.30 %
Yahoo Mail	5322 5396	4054 4115	1145 1168	123 113	76.17 % 76.26 %	21.51 % 21.65 %	2.31 % 2.09 %
AOL Mail	5298 5501	4050 4199	1128 1176	120 126	76.44 % 76.33 %	21.29 % 21.38 %	2.27 % 2.29 %
Mail.com	5401 5440	4196 4213	1086 1111	119 116	77.69 % 77.44 %	20.11 % 20.42 %	2.20 % 2.13 %
Yandex Mail	5389 5434	4085 4130	1185 1180	119 124	75.80 % 76.00 %	21.99 % 21.72 %	2.21 % 2.28 %
GMX Mail	5566 5390	4230 4043	1206 1234	130 113	76.00 % 75.01 %	21.67 % 22.89 %	2.34 % 2.10 %
Zoho Mail	5376 5419	4215 4195	1034 1107	127 117	78.40 % 77.41 %	19.23 % 20.43 %	2.36 % 2.16 %
ProtonMail	5376 5447	4202 4327	1046 1010	128 110	78.16 % 79.44 %	19.46 % 18.54 %	2.38 % 2.02 %
Custom Mail	5399 5294	4299 4252	982 921	118 121	79.63 % 80.32 %	18.19 % 17.40 %	2.19 % 2.29 %
iCloud Mail	5372 5411	3935 4002	1315 1299	122 110	73.25 % 73.96 %	24.48 % 24.01 %	2.27 % 2.03 %
Tuta	5583 5421	4374 4282	1079 1018	130 121	78.34 % 78.99 %	19.33 % 18.78 %	2.33 % 2.23 %
Juno.com	5441 5167	4339 4064	976 983	126 120	79.75 % 78.65 %	17.94 % 19.02 %	2.32 % 2.32 %
Mailfence	5476 5331	4306 4212	1040 1010	130 109	78.63 % 79.01 %	18.99 % 18.95 %	2.37 % 2.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.