CampaignMonitor and mailtrap Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for CampaignMonitor.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.339
64.136
|
50.366
49.496
|
13.501
13.214
|
1.472
1.426
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats CampaignMonitor in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.08 %
77.17 %
|
20.66 %
20.60 %
|
2.25 %
2.22 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5098
4940
|
3936
3791
|
1045
1042
|
117
107
|
77.21 %
76.74 %
|
20.50 %
21.09 %
|
2.30 %
2.17 %
|
| Elektronics |
5252
5186
|
3997
3998
|
1133
1069
|
122
119
|
76.10 %
77.09 %
|
21.57 %
20.61 %
|
2.32 %
2.29 %
|
| Entertainment |
5057
5106
|
3882
3964
|
1060
1030
|
115
112
|
76.76 %
77.63 %
|
20.96 %
20.17 %
|
2.27 %
2.19 %
|
| Cosmetics & Beauty |
5163
4814
|
4022
3704
|
1031
994
|
110
116
|
77.90 %
76.94 %
|
19.97 %
20.65 %
|
2.13 %
2.41 %
|
| Food & Drink |
5178
4943
|
3975
3809
|
1092
1022
|
111
112
|
76.77 %
77.06 %
|
21.09 %
20.68 %
|
2.14 %
2.27 %
|
| Home & Garden |
4964
4852
|
3808
3732
|
1047
1013
|
109
107
|
76.71 %
76.92 %
|
21.09 %
20.88 %
|
2.20 %
2.21 %
|
| Finance |
4867
4958
|
3876
3966
|
873
893
|
118
99
|
79.64 %
79.99 %
|
17.94 %
18.01 %
|
2.42 %
2.00 %
|
| Health |
4930
4960
|
3982
4002
|
833
855
|
115
103
|
80.77 %
80.69 %
|
16.90 %
17.24 %
|
2.33 %
2.08 %
|
| Pets |
5009
5020
|
3870
3857
|
1027
1053
|
112
110
|
77.26 %
76.83 %
|
20.50 %
20.98 %
|
2.24 %
2.19 %
|
| Sport & Fitness |
4920
4910
|
3742
3742
|
1062
1050
|
116
118
|
76.06 %
76.21 %
|
21.59 %
21.38 %
|
2.36 %
2.40 %
|
| Job & Career |
5089
4867
|
3822
3650
|
1151
1114
|
116
103
|
75.10 %
74.99 %
|
22.62 %
22.89 %
|
2.28 %
2.12 %
|
| Dating |
4946
4833
|
3594
3542
|
1244
1178
|
108
113
|
72.66 %
73.29 %
|
25.15 %
24.37 %
|
2.18 %
2.34 %
|
| Other |
4866
4747
|
3860
3739
|
903
901
|
103
107
|
79.33 %
78.77 %
|
18.56 %
18.98 %
|
2.12 %
2.25 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than CampaignMonitor.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4704
4712
|
3413
3466
|
1183
1129
|
108
117
|
72.56 %
73.56 %
|
25.15 %
23.96 %
|
2.30 %
2.48 %
|
| Outlook Mail |
4728
4643
|
3558
3482
|
1065
1050
|
105
111
|
75.25 %
74.99 %
|
22.53 %
22.61 %
|
2.22 %
2.39 %
|
| Yahoo Mail |
4635
4550
|
3547
3485
|
977
965
|
111
100
|
76.53 %
76.59 %
|
21.08 %
21.21 %
|
2.39 %
2.20 %
|
| AOL Mail |
4696
4714
|
3580
3619
|
1010
986
|
106
109
|
76.24 %
76.77 %
|
21.51 %
20.92 %
|
2.26 %
2.31 %
|
| Mail.com |
4712
4518
|
3676
3528
|
937
900
|
99
90
|
78.01 %
78.09 %
|
19.89 %
19.92 %
|
2.10 %
1.99 %
|
| Yandex Mail |
4453
4813
|
3396
3646
|
952
1057
|
105
110
|
76.26 %
75.75 %
|
21.38 %
21.96 %
|
2.36 %
2.29 %
|
| GMX Mail |
4748
4500
|
3611
3404
|
1033
1000
|
104
96
|
76.05 %
75.64 %
|
21.76 %
22.22 %
|
2.19 %
2.13 %
|
| Zoho Mail |
4633
4566
|
3638
3545
|
895
916
|
100
105
|
78.52 %
77.64 %
|
19.32 %
20.06 %
|
2.16 %
2.30 %
|
| ProtonMail |
4772
4557
|
3761
3626
|
898
832
|
113
99
|
78.81 %
79.57 %
|
18.82 %
18.26 %
|
2.37 %
2.17 %
|
| Custom Mail |
4670
4515
|
3732
3635
|
836
778
|
102
102
|
79.91 %
80.51 %
|
17.90 %
17.23 %
|
2.18 %
2.26 %
|
| iCloud Mail |
4629
4603
|
3392
3405
|
1134
1103
|
103
95
|
73.28 %
73.97 %
|
24.50 %
23.96 %
|
2.23 %
2.06 %
|
| Tuta |
4696
4562
|
3688
3625
|
900
838
|
108
99
|
78.53 %
79.46 %
|
19.17 %
18.37 %
|
2.30 %
2.17 %
|
| Juno.com |
4658
4367
|
3720
3461
|
835
807
|
103
99
|
79.86 %
79.25 %
|
17.93 %
18.48 %
|
2.21 %
2.27 %
|
| Mailfence |
4605
4516
|
3654
3569
|
846
853
|
105
94
|
79.35 %
79.03 %
|
18.37 %
18.89 %
|
2.28 %
2.08 %
|
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