CampaignMonitor and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 71.601	373.355 58.020	76.993 10.738	13.733 2.843

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 81.03 %	16.59 % 15.00 %	2.96 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 5457	29781 4551	4945 723	897 183	83.60 % 83.40 %	13.88 % 13.25 %	2.52 % 3.35 %
Elektronics	35767 5566	29028 4594	5730 781	1009 191	81.16 % 82.54 %	16.02 % 14.03 %	2.82 % 3.43 %
Entertainment	35821 5505	28808 4463	6008 825	1005 217	80.42 % 81.07 %	16.77 % 14.99 %	2.81 % 3.94 %
Cosmetics & Beauty	35706 5475	28569 4412	6047 829	1090 234	80.01 % 80.58 %	16.94 % 15.14 %	3.05 % 4.27 %
Food & Drink	36169 5593	30110 4660	5105 728	954 205	83.25 % 83.32 %	14.11 % 13.02 %	2.64 % 3.67 %
Home & Garden	35559 5480	29674 4574	4957 720	928 186	83.45 % 83.47 %	13.94 % 13.14 %	2.61 % 3.39 %
Finance	35538 5521	27428 4333	6914 939	1196 249	77.18 % 78.48 %	19.46 % 17.01 %	3.37 % 4.51 %
Health	35835 5505	28002 4381	6684 883	1149 241	78.14 % 79.58 %	18.65 % 16.04 %	3.21 % 4.38 %
Pets	35802 5527	29440 4554	5315 786	1047 187	82.23 % 82.40 %	14.85 % 14.22 %	2.92 % 3.38 %
Sport & Fitness	35733 5435	28361 4348	6227 863	1145 224	79.37 % 80.00 %	17.43 % 15.88 %	3.20 % 4.12 %
Job & Career	35319 5437	27703 4263	6443 925	1173 249	78.44 % 78.41 %	18.24 % 17.01 %	3.32 % 4.58 %
Dating	35660 5446	27157 4241	7389 941	1114 264	76.16 % 77.87 %	20.72 % 17.28 %	3.12 % 4.85 %
Other	35549 5654	29294 4646	5229 795	1026 213	82.40 % 82.17 %	14.71 % 14.06 %	2.89 % 3.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 5503	34608 4144	9034 1081	1521 278	76.63 % 75.30 %	20.00 % 19.64 %	3.37 % 5.05 %
Outlook Mail	44645 5628	34812 4473	8371 932	1462 223	77.98 % 79.48 %	18.75 % 16.56 %	3.27 % 3.96 %
Yahoo Mail	44880 5432	35946 4387	7602 843	1332 202	80.09 % 80.76 %	16.94 % 15.52 %	2.97 % 3.72 %
AOL Mail	44385 5567	35519 4468	7496 854	1370 245	80.02 % 80.26 %	16.89 % 15.34 %	3.09 % 4.40 %
Mail.com	44707 5625	36411 4581	7052 818	1244 226	81.44 % 81.44 %	15.77 % 14.54 %	2.78 % 4.02 %
Yandex Mail	44914 5488	35290 4338	8152 904	1472 246	78.57 % 79.05 %	18.15 % 16.47 %	3.28 % 4.48 %
GMX Mail	44247 5478	35877 4540	7137 742	1233 196	81.08 % 82.88 %	16.13 % 13.55 %	2.79 % 3.58 %
Zoho Mail	45051 5461	36950 4536	6880 729	1221 196	82.02 % 83.06 %	15.27 % 13.35 %	2.71 % 3.59 %
ProtonMail	45465 5492	37389 4608	6923 687	1153 197	82.24 % 83.90 %	15.23 % 12.51 %	2.54 % 3.59 %
Custom Mail	44259 5591	36897 4682	6226 718	1136 191	83.37 % 83.74 %	14.07 % 12.84 %	2.57 % 3.42 %
iCloud Mail	5457 5465	4283 4178	907 1017	267 270	78.49 % 76.45 %	16.62 % 18.61 %	4.89 % 4.94 %
Tuta	5594 5393	4785 4483	644 724	165 186	85.54 % 83.13 %	11.51 % 13.42 %	2.95 % 3.45 %
Juno.com	5314 5478	4588 4602	569 689	157 187	86.34 % 84.01 %	10.71 % 12.58 %	2.95 % 3.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.