CampaignMonitor and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 9.079	321.796 7.346	68.985 1.343	11.588 390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 80.91 %	17.14 % 14.79 %	2.88 % 4.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 717	25667 600	4413 93	752 24	83.25 % 83.68 %	14.31 % 12.97 %	2.44 % 3.35 %
Elektronics	31151 649	25128 542	5174 88	849 19	80.67 % 83.51 %	16.61 % 13.56 %	2.73 % 2.93 %
Entertainment	31177 717	24933 584	5389 103	855 30	79.97 % 81.45 %	17.29 % 14.37 %	2.74 % 4.18 %
Cosmetics & Beauty	31031 661	24681 532	5437 97	913 32	79.54 % 80.48 %	17.52 % 14.67 %	2.94 % 4.84 %
Food & Drink	31354 735	25975 612	4573 91	806 32	82.84 % 83.27 %	14.59 % 12.38 %	2.57 % 4.35 %
Home & Garden	30694 719	25499 599	4420 95	775 25	83.07 % 83.31 %	14.40 % 13.21 %	2.52 % 3.48 %
Finance	30608 727	23426 575	6168 121	1014 31	76.54 % 79.09 %	20.15 % 16.64 %	3.31 % 4.26 %
Health	31097 660	24106 519	6020 105	971 36	77.52 % 78.64 %	19.36 % 15.91 %	3.12 % 5.45 %
Pets	31062 680	25435 556	4737 98	890 26	81.88 % 81.76 %	15.25 % 14.41 %	2.87 % 3.82 %
Sport & Fitness	31016 701	24482 550	5568 112	966 39	78.93 % 78.46 %	17.95 % 15.98 %	3.11 % 5.56 %
Job & Career	30654 776	23914 613	5748 130	992 33	78.01 % 78.99 %	18.75 % 16.75 %	3.24 % 4.25 %
Dating	30911 670	23292 524	6677 117	942 29	75.35 % 78.21 %	21.60 % 17.46 %	3.05 % 4.33 %
Other	30782 667	25258 540	4661 93	863 34	82.05 % 80.96 %	15.14 % 13.94 %	2.80 % 5.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 712	30877 533	8200 138	1319 41	76.44 % 74.86 %	20.30 % 19.38 %	3.27 % 5.76 %
Outlook Mail	39834 725	30886 565	7677 123	1271 37	77.54 % 77.93 %	19.27 % 16.97 %	3.19 % 5.10 %
Yahoo Mail	40126 679	32009 557	6958 102	1159 20	79.77 % 82.03 %	17.34 % 15.02 %	2.89 % 2.95 %
AOL Mail	39698 674	31628 536	6874 104	1196 34	79.67 % 79.53 %	17.32 % 15.43 %	3.01 % 5.04 %
Mail.com	39991 697	32440 571	6470 97	1081 29	81.12 % 81.92 %	16.18 % 13.92 %	2.70 % 4.16 %
Yandex Mail	40141 745	31385 582	7465 123	1291 40	78.19 % 78.12 %	18.60 % 16.51 %	3.22 % 5.37 %
GMX Mail	39657 642	31959 539	6607 84	1091 19	80.59 % 83.96 %	16.66 % 13.08 %	2.75 % 2.96 %
Zoho Mail	40310 686	32890 569	6342 89	1078 28	81.59 % 82.94 %	15.73 % 12.97 %	2.67 % 4.08 %
ProtonMail	40668 687	33222 571	6408 85	1038 31	81.69 % 83.11 %	15.76 % 12.37 %	2.55 % 4.51 %
Custom Mail	39551 698	32838 585	5717 90	996 23	83.03 % 83.81 %	14.45 % 12.89 %	2.52 % 3.30 %
iCloud Mail	676 694	532 529	114 126	30 39	78.70 % 76.22 %	16.86 % 18.16 %	4.44 % 5.62 %
Tuta	704 687	601 577	84 88	19 22	85.37 % 83.99 %	11.93 % 12.81 %	2.70 % 3.20 %
Juno.com	617 753	529 632	69 94	19 27	85.74 % 83.93 %	11.18 % 12.48 %	3.08 % 3.59 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.