CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 65.068	50.007 51.364	12.907 12.830	1.400 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.94 %	20.20 % 19.72 %	2.19 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4918	4110 3866	1055 991	115 100	78.63 % 78.61 %	20.18 % 20.15 %	2.20 % 2.03 %
Elektronics	5047 5108	3909 4072	1037 959	107 111	77.45 % 79.72 %	20.55 % 18.77 %	2.12 % 2.17 %
Entertainment	4880 4998	3801 3906	959 1030	101 107	77.89 % 78.15 %	19.65 % 20.61 %	2.07 % 2.14 %
Cosmetics & Beauty	4956 4918	3932 3916	968 937	105 107	79.34 % 79.63 %	19.53 % 19.05 %	2.12 % 2.18 %
Food & Drink	4941 4946	3836 3896	1023 1000	106 107	77.64 % 78.77 %	20.70 % 20.22 %	2.15 % 2.16 %
Home & Garden	4849 5130	3782 4022	1024 1037	108 111	78.00 % 78.40 %	21.12 % 20.21 %	2.23 % 2.16 %
Finance	4989 4974	4007 4052	914 862	116 106	80.32 % 81.46 %	18.32 % 17.33 %	2.33 % 2.13 %
Health	4749 5111	3852 4147	833 884	105 120	81.11 % 81.14 %	17.54 % 17.30 %	2.21 % 2.35 %
Pets	4871 4854	3794 3792	1001 979	112 101	77.89 % 78.12 %	20.55 % 20.17 %	2.30 % 2.08 %
Sport & Fitness	5068 5130	3929 4034	1047 1027	108 114	77.53 % 78.64 %	20.66 % 20.02 %	2.13 % 2.22 %
Job & Career	4707 5083	3617 3906	1015 1109	107 113	76.84 % 76.84 %	21.56 % 21.82 %	2.27 % 2.22 %
Dating	4857 5012	3680 3839	1104 1113	111 98	75.77 % 76.60 %	22.73 % 22.21 %	2.29 % 1.96 %
Other	4748 4886	3758 3916	927 902	99 111	79.15 % 80.15 %	19.52 % 18.46 %	2.09 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4718	3380 3613	1011 1060	96 103	75.85 % 76.58 %	22.69 % 22.47 %	2.15 % 2.18 %
Outlook Mail	4614 4782	3544 3723	1000 1000	108 93	76.81 % 77.85 %	21.67 % 20.91 %	2.34 % 1.94 %
Yahoo Mail	4702 4745	3633 3724	965 972	101 102	77.26 % 78.48 %	20.52 % 20.48 %	2.15 % 2.15 %
AOL Mail	4805 4674	3702 3671	1019 928	105 105	77.04 % 78.54 %	21.21 % 19.85 %	2.19 % 2.25 %
Mail.com	4686 4983	3685 3975	921 928	95 114	78.64 % 79.77 %	19.65 % 18.62 %	2.03 % 2.29 %
Yandex Mail	4614 4814	3602 3774	971 993	98 107	78.07 % 78.40 %	21.04 % 20.63 %	2.12 % 2.22 %
GMX Mail	4668 4634	3609 3587	973 975	97 103	77.31 % 77.41 %	20.84 % 21.04 %	2.08 % 2.22 %
Zoho Mail	4755 4705	3801 3768	894 870	104 101	79.94 % 80.09 %	18.80 % 18.49 %	2.19 % 2.15 %
ProtonMail	4645 4758	3715 3827	880 870	106 111	79.98 % 80.43 %	18.95 % 18.28 %	2.28 % 2.33 %
Custom Mail	4689 4799	3784 3887	846 845	101 100	80.70 % 81.00 %	18.04 % 17.61 %	2.15 % 2.08 %
iCloud Mail	4709 5008	3565 3825	1068 1104	107 110	75.71 % 76.38 %	22.68 % 22.04 %	2.27 % 2.20 %
Tuta	4776 4715	3789 3786	916 870	104 96	79.33 % 80.30 %	19.18 % 18.45 %	2.18 % 2.04 %
Juno.com	4787 4721	3838 3792	885 875	113 101	80.18 % 80.32 %	18.49 % 18.53 %	2.36 % 2.14 %
Mailfence	2983 3012	2360 2412	558 540	65 60	79.11 % 80.08 %	18.71 % 17.93 %	2.18 % 1.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.