CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.773	50.366 51.947	13.501 12.612	1.472 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 78.98 %	20.66 % 19.18 %	2.25 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5310	3936 4188	1045 1031	117 91	77.21 % 78.87 %	20.50 % 19.42 %	2.30 % 1.71 %
Elektronics	5252 4997	3997 4000	1133 894	122 103	76.10 % 80.05 %	21.57 % 17.89 %	2.32 % 2.06 %
Entertainment	5057 5126	3882 4035	1060 985	115 106	76.76 % 78.72 %	20.96 % 19.22 %	2.27 % 2.07 %
Cosmetics & Beauty	5163 5059	4022 4004	1031 971	110 84	77.90 % 79.15 %	19.97 % 19.19 %	2.13 % 1.66 %
Food & Drink	5178 5005	3975 3959	1092 954	111 92	76.77 % 79.10 %	21.09 % 19.06 %	2.14 % 1.84 %
Home & Garden	4964 4981	3808 3924	1047 965	109 92	76.71 % 78.78 %	21.09 % 19.37 %	2.20 % 1.85 %
Finance	4867 4899	3876 4030	873 788	118 81	79.64 % 82.26 %	17.94 % 16.08 %	2.42 % 1.65 %
Health	4930 5262	3982 4349	833 812	115 101	80.77 % 82.65 %	16.90 % 15.43 %	2.33 % 1.92 %
Pets	5009 5104	3870 3974	1027 1034	112 96	77.26 % 77.86 %	20.50 % 20.26 %	2.24 % 1.88 %
Sport & Fitness	4920 5006	3742 3931	1062 984	116 91	76.06 % 78.53 %	21.59 % 19.66 %	2.36 % 1.82 %
Job & Career	5089 5023	3822 3848	1151 1083	116 92	75.10 % 76.61 %	22.62 % 21.56 %	2.28 % 1.83 %
Dating	4946 5092	3594 3802	1244 1196	108 94	72.66 % 74.67 %	25.15 % 23.49 %	2.18 % 1.85 %
Other	4866 4909	3860 3903	903 915	103 91	79.33 % 79.51 %	18.56 % 18.64 %	2.12 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4598	3413 3472	1183 1032	108 94	72.56 % 75.51 %	25.15 % 22.44 %	2.30 % 2.04 %
Outlook Mail	4728 4698	3558 3634	1065 982	105 82	75.25 % 77.35 %	22.53 % 20.90 %	2.22 % 1.75 %
Yahoo Mail	4635 4820	3547 3785	977 946	111 89	76.53 % 78.53 %	21.08 % 19.63 %	2.39 % 1.85 %
AOL Mail	4696 4829	3580 3783	1010 957	106 89	76.24 % 78.34 %	21.51 % 19.82 %	2.26 % 1.84 %
Mail.com	4712 4644	3676 3702	937 849	99 93	78.01 % 79.72 %	19.89 % 18.28 %	2.10 % 2.00 %
Yandex Mail	4453 4550	3396 3548	952 923	105 79	76.26 % 77.98 %	21.38 % 20.29 %	2.36 % 1.74 %
GMX Mail	4748 4763	3611 3695	1033 985	104 83	76.05 % 77.58 %	21.76 % 20.68 %	2.19 % 1.74 %
Zoho Mail	4633 4645	3638 3704	895 854	100 87	78.52 % 79.74 %	19.32 % 18.39 %	2.16 % 1.87 %
ProtonMail	4772 4659	3761 3761	898 816	113 82	78.81 % 80.73 %	18.82 % 17.51 %	2.37 % 1.76 %
Custom Mail	4670 4775	3732 3936	836 749	102 90	79.91 % 82.43 %	17.90 % 15.69 %	2.18 % 1.88 %
iCloud Mail	4629 4684	3392 3533	1134 1064	103 87	73.28 % 75.43 %	24.50 % 22.72 %	2.23 % 1.86 %
Tuta	4696 4752	3688 3864	900 806	108 82	78.53 % 81.31 %	19.17 % 16.96 %	2.30 % 1.73 %
Juno.com	4658 4549	3720 3657	835 811	103 81	79.86 % 80.39 %	17.93 % 17.83 %	2.21 % 1.78 %
Mailfence	4605 4807	3654 3873	846 838	105 96	79.35 % 80.57 %	18.37 % 17.43 %	2.28 % 2.00 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.