CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.578	50.958 51.753	13.015 12.631	1.320 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 78.92 %	19.93 % 19.26 %	2.02 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5182	3919 4097	994 996	107 89	78.07 % 79.06 %	19.80 % 19.22 %	2.13 % 1.72 %
Elektronics	5236 5040	4051 4045	1073 899	112 96	77.37 % 80.26 %	20.49 % 17.84 %	2.14 % 1.90 %
Entertainment	5088 4982	3969 3910	1014 980	105 92	78.01 % 78.48 %	19.93 % 19.67 %	2.06 % 1.85 %
Cosmetics & Beauty	5233 5151	4143 4082	992 982	98 87	79.17 % 79.25 %	18.96 % 19.06 %	1.87 % 1.69 %
Food & Drink	5174 4897	4021 3839	1056 967	97 91	77.72 % 78.39 %	20.41 % 19.75 %	1.87 % 1.86 %
Home & Garden	4985 5029	3871 3953	1017 984	97 92	77.65 % 78.60 %	20.40 % 19.57 %	1.95 % 1.83 %
Finance	4989 4812	4025 3960	856 770	108 82	80.68 % 82.29 %	17.16 % 16.00 %	2.16 % 1.70 %
Health	4911 5213	4017 4301	785 814	109 98	81.80 % 82.51 %	15.98 % 15.61 %	2.22 % 1.88 %
Pets	4962 4967	3860 3872	1005 1007	97 88	77.79 % 77.95 %	20.25 % 20.27 %	1.95 % 1.77 %
Sport & Fitness	4982 5093	3844 3996	1032 1003	106 94	77.16 % 78.46 %	20.71 % 19.69 %	2.13 % 1.85 %
Job & Career	4950 5138	3752 3893	1099 1145	99 100	75.80 % 75.77 %	22.20 % 22.28 %	2.00 % 1.95 %
Dating	4948 5156	3642 3875	1213 1185	93 96	73.61 % 75.16 %	24.51 % 22.98 %	1.88 % 1.86 %
Other	4815 4918	3844 3930	879 899	92 89	79.83 % 79.91 %	18.26 % 18.28 %	1.91 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4637	3433 3495	1120 1051	96 91	73.84 % 75.37 %	24.09 % 22.67 %	2.06 % 1.96 %
Outlook Mail	4767 4702	3618 3636	1052 984	97 82	75.90 % 77.33 %	22.07 % 20.93 %	2.03 % 1.74 %
Yahoo Mail	4593 4771	3558 3739	940 946	95 86	77.47 % 78.37 %	20.47 % 19.83 %	2.07 % 1.80 %
AOL Mail	4641 4770	3583 3738	966 949	92 83	77.20 % 78.36 %	20.81 % 19.90 %	1.98 % 1.74 %
Mail.com	4691 4638	3707 3689	892 856	92 93	79.02 % 79.54 %	19.02 % 18.46 %	1.96 % 2.01 %
Yandex Mail	4491 4560	3462 3546	934 932	95 82	77.09 % 77.76 %	20.80 % 20.44 %	2.12 % 1.80 %
GMX Mail	4708 4698	3600 3639	1017 982	91 77	76.47 % 77.46 %	21.60 % 20.90 %	1.93 % 1.64 %
Zoho Mail	4719 4680	3752 3753	874 841	93 86	79.51 % 80.19 %	18.52 % 17.97 %	1.97 % 1.84 %
ProtonMail	4715 4616	3769 3733	845 801	101 82	79.94 % 80.87 %	17.92 % 17.35 %	2.14 % 1.78 %
Custom Mail	4723 4908	3829 4036	804 781	90 91	81.07 % 82.23 %	17.02 % 15.91 %	1.91 % 1.85 %
iCloud Mail	4569 4575	3396 3430	1081 1059	92 86	74.33 % 74.97 %	23.66 % 23.15 %	2.01 % 1.88 %
Tuta	4713 4778	3749 3894	868 801	96 83	79.55 % 81.50 %	18.42 % 16.76 %	2.04 % 1.74 %
Juno.com	4754 4482	3830 3593	827 809	97 80	80.56 % 80.17 %	17.40 % 18.05 %	2.04 % 1.78 %
Mailfence	4560 4763	3672 3832	795 839	93 92	80.53 % 80.45 %	17.43 % 17.61 %	2.04 % 1.93 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.