CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.820	50.620 51.806	13.164 12.761	1.373 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 78.71 %	20.20 % 19.39 %	2.11 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5172	4058 4073	1066 1008	110 91	77.53 % 78.75 %	20.37 % 19.49 %	2.10 % 1.76 %
Elektronics	5245 5042	4033 4032	1099 909	113 101	76.89 % 79.97 %	20.95 % 18.03 %	2.15 % 2.00 %
Entertainment	4996 4959	3890 3875	1000 985	106 99	77.86 % 78.14 %	20.02 % 19.86 %	2.12 % 2.00 %
Cosmetics & Beauty	5215 5154	4117 4072	994 991	104 91	78.95 % 79.01 %	19.06 % 19.23 %	1.99 % 1.77 %
Food & Drink	5079 5019	3943 3939	1037 984	99 96	77.63 % 78.48 %	20.42 % 19.61 %	1.95 % 1.91 %
Home & Garden	4911 5010	3780 3906	1028 1009	103 95	76.97 % 77.96 %	20.93 % 20.14 %	2.10 % 1.90 %
Finance	4978 4754	3998 3909	864 757	116 88	80.31 % 82.23 %	17.36 % 15.92 %	2.33 % 1.85 %
Health	4835 5205	3943 4277	781 826	111 102	81.55 % 82.17 %	16.15 % 15.87 %	2.30 % 1.96 %
Pets	4925 4950	3814 3849	1006 1010	105 91	77.44 % 77.76 %	20.43 % 20.40 %	2.13 % 1.84 %
Sport & Fitness	5055 5244	3875 4105	1074 1039	106 100	76.66 % 78.28 %	21.25 % 19.81 %	2.10 % 1.91 %
Job & Career	4878 5199	3685 3930	1091 1162	102 107	75.54 % 75.59 %	22.37 % 22.35 %	2.09 % 2.06 %
Dating	4951 5190	3633 3893	1219 1200	99 97	73.38 % 75.01 %	24.62 % 23.12 %	2.00 % 1.87 %
Other	4855 4922	3851 3946	905 881	99 95	79.32 % 80.17 %	18.64 % 17.90 %	2.04 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4591	3297 3447	1115 1050	98 94	73.10 % 75.08 %	24.72 % 22.87 %	2.17 % 2.05 %
Outlook Mail	4653 4712	3507 3633	1042 995	104 84	75.37 % 77.10 %	22.39 % 21.12 %	2.24 % 1.78 %
Yahoo Mail	4653 4814	3586 3762	973 962	94 90	77.07 % 78.15 %	20.91 % 19.98 %	2.02 % 1.87 %
AOL Mail	4734 4686	3634 3668	1000 930	100 88	76.76 % 78.28 %	21.12 % 19.85 %	2.11 % 1.88 %
Mail.com	4675 4793	3698 3796	878 897	99 100	79.10 % 79.20 %	18.78 % 18.71 %	2.12 % 2.09 %
Yandex Mail	4462 4669	3429 3624	938 960	95 85	76.85 % 77.62 %	21.02 % 20.56 %	2.13 % 1.82 %
GMX Mail	4700 4666	3578 3601	1028 986	94 79	76.13 % 77.18 %	21.87 % 21.13 %	2.00 % 1.69 %
Zoho Mail	4773 4712	3783 3766	887 854	103 92	79.26 % 79.92 %	18.58 % 18.12 %	2.16 % 1.95 %
ProtonMail	4685 4649	3736 3743	842 816	107 90	79.74 % 80.51 %	17.97 % 17.55 %	2.28 % 1.94 %
Custom Mail	4629 4944	3735 4057	804 793	90 94	80.69 % 82.06 %	17.37 % 16.04 %	1.94 % 1.90 %
iCloud Mail	4548 4660	3373 3484	1082 1085	93 91	74.16 % 74.76 %	23.79 % 23.28 %	2.04 % 1.95 %
Tuta	4779 4650	3784 3766	896 798	99 86	79.18 % 80.99 %	18.75 % 17.16 %	2.07 % 1.85 %
Juno.com	4816 4538	3857 3654	856 798	103 86	80.09 % 80.52 %	17.77 % 17.58 %	2.14 % 1.90 %
Mailfence	4540 4736	3623 3805	823 837	94 94	79.80 % 80.34 %	18.13 % 17.67 %	2.07 % 1.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.