CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.540	58.446 59.424	15.832 15.476	1.749 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.64 %	20.82 % 20.22 %	2.30 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6148	4511 4747	1230 1274	125 127	76.90 % 77.21 %	20.97 % 20.72 %	2.13 % 2.07 %
Elektronics	5826 5858	4449 4578	1244 1146	133 134	76.36 % 78.15 %	21.35 % 19.56 %	2.28 % 2.29 %
Entertainment	5811 5986	4447 4636	1223 1215	141 135	76.53 % 77.45 %	21.05 % 20.30 %	2.43 % 2.26 %
Cosmetics & Beauty	5885 5862	4564 4573	1183 1169	138 120	77.55 % 78.01 %	20.10 % 19.94 %	2.34 % 2.05 %
Food & Drink	5906 5934	4496 4600	1275 1214	135 120	76.13 % 77.52 %	21.59 % 20.46 %	2.29 % 2.02 %
Home & Garden	5885 5711	4526 4435	1228 1152	131 124	76.91 % 77.66 %	20.87 % 20.17 %	2.23 % 2.17 %
Finance	5612 5782	4485 4684	990 979	137 119	79.92 % 81.01 %	17.64 % 16.93 %	2.44 % 2.06 %
Health	5810 6007	4689 4890	979 986	142 131	80.71 % 81.41 %	16.85 % 16.41 %	2.44 % 2.18 %
Pets	5997 5843	4629 4488	1234 1232	134 123	77.19 % 76.81 %	20.58 % 21.09 %	2.23 % 2.11 %
Sport & Fitness	5812 5987	4437 4615	1247 1242	128 130	76.34 % 77.08 %	21.46 % 20.74 %	2.20 % 2.17 %
Job & Career	6083 5881	4528 4431	1415 1328	140 122	74.44 % 75.34 %	23.26 % 22.58 %	2.30 % 2.07 %
Dating	5840 5925	4210 4352	1498 1437	132 136	72.09 % 73.45 %	25.65 % 24.25 %	2.26 % 2.30 %
Other	5694 5616	4475 4395	1086 1102	133 119	78.59 % 78.26 %	19.07 % 19.62 %	2.34 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5165	4035 3846	1391 1205	133 114	72.58 % 74.46 %	25.02 % 23.33 %	2.39 % 2.21 %
Outlook Mail	5469 5361	4126 4091	1219 1167	124 103	75.44 % 76.31 %	22.29 % 21.77 %	2.27 % 1.92 %
Yahoo Mail	5322 5541	4054 4276	1145 1148	123 117	76.17 % 77.17 %	21.51 % 20.72 %	2.31 % 2.11 %
AOL Mail	5298 5670	4050 4351	1128 1197	120 122	76.44 % 76.74 %	21.29 % 21.11 %	2.27 % 2.15 %
Mail.com	5401 5500	4196 4301	1086 1075	119 124	77.69 % 78.20 %	20.11 % 19.55 %	2.20 % 2.25 %
Yandex Mail	5389 5488	4085 4197	1185 1170	119 121	75.80 % 76.48 %	21.99 % 21.32 %	2.21 % 2.20 %
GMX Mail	5566 5359	4230 4084	1206 1160	130 115	76.00 % 76.21 %	21.67 % 21.65 %	2.34 % 2.15 %
Zoho Mail	5376 5524	4215 4339	1034 1065	127 120	78.40 % 78.55 %	19.23 % 19.28 %	2.36 % 2.17 %
ProtonMail	5376 5358	4202 4262	1046 990	128 106	78.16 % 79.54 %	19.46 % 18.48 %	2.38 % 1.98 %
Custom Mail	5399 5549	4299 4487	982 944	118 118	79.63 % 80.86 %	18.19 % 17.01 %	2.19 % 2.13 %
iCloud Mail	5372 5464	3935 4030	1315 1315	122 119	73.25 % 73.76 %	24.48 % 24.07 %	2.27 % 2.18 %
Tuta	5583 5503	4374 4397	1079 994	130 112	78.34 % 79.90 %	19.33 % 18.06 %	2.33 % 2.04 %
Juno.com	5441 5312	4339 4227	976 966	126 119	79.75 % 79.57 %	17.94 % 18.19 %	2.32 % 2.24 %
Mailfence	5476 5746	4306 4536	1040 1080	130 130	78.63 % 78.94 %	18.99 % 18.80 %	2.37 % 2.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.