CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.162 76.694	58.907 59.540	15.592 15.518	1.663 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.63 %	20.47 % 20.23 %	2.18 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5925 6146	4584 4749	1216 1272	125 125	77.37 % 77.27 %	20.52 % 20.70 %	2.11 % 2.03 %
Elektronics	5732 5976	4416 4658	1197 1182	119 136	77.04 % 77.95 %	20.88 % 19.78 %	2.08 % 2.28 %
Entertainment	5825 6047	4475 4656	1215 1257	135 134	76.82 % 77.00 %	20.86 % 20.79 %	2.32 % 2.22 %
Cosmetics & Beauty	5804 5761	4515 4509	1158 1131	131 121	77.79 % 78.27 %	19.95 % 19.63 %	2.26 % 2.10 %
Food & Drink	5830 5989	4464 4644	1238 1224	128 121	76.57 % 77.54 %	21.23 % 20.44 %	2.20 % 2.02 %
Home & Garden	5930 5719	4587 4435	1220 1162	123 122	77.35 % 77.55 %	20.57 % 20.32 %	2.07 % 2.13 %
Finance	5659 5914	4584 4794	946 997	129 123	81.00 % 81.06 %	16.72 % 16.86 %	2.28 % 2.08 %
Health	5828 5996	4727 4889	972 978	129 129	81.11 % 81.54 %	16.68 % 16.31 %	2.21 % 2.15 %
Pets	5943 5838	4596 4493	1221 1221	126 124	77.33 % 76.96 %	20.55 % 20.91 %	2.12 % 2.12 %
Sport & Fitness	5927 5824	4548 4484	1254 1212	125 128	76.73 % 76.99 %	21.16 % 20.81 %	2.11 % 2.20 %
Job & Career	6052 5877	4538 4436	1379 1321	135 120	74.98 % 75.48 %	22.79 % 22.48 %	2.23 % 2.04 %
Dating	5957 5956	4323 4368	1505 1455	129 133	72.57 % 73.34 %	25.26 % 24.43 %	2.17 % 2.23 %
Other	5750 5651	4550 4425	1071 1106	129 120	79.13 % 78.30 %	18.63 % 19.57 %	2.24 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5579 5276	4096 3939	1361 1226	122 111	73.42 % 74.66 %	24.40 % 23.24 %	2.19 % 2.10 %
Outlook Mail	5504 5355	4167 4086	1220 1164	117 105	75.71 % 76.30 %	22.17 % 21.74 %	2.13 % 1.96 %
Yahoo Mail	5397 5484	4143 4234	1133 1138	121 112	76.76 % 77.21 %	20.99 % 20.75 %	2.24 % 2.04 %
AOL Mail	5275 5734	4044 4401	1116 1205	115 128	76.66 % 76.75 %	21.16 % 21.01 %	2.18 % 2.23 %
Mail.com	5383 5428	4213 4257	1058 1048	112 123	78.26 % 78.43 %	19.65 % 19.31 %	2.08 % 2.27 %
Yandex Mail	5288 5461	4022 4172	1157 1166	109 123	76.06 % 76.40 %	21.88 % 21.35 %	2.06 % 2.25 %
GMX Mail	5572 5409	4272 4122	1174 1174	126 113	76.67 % 76.21 %	21.07 % 21.70 %	2.26 % 2.09 %
Zoho Mail	5385 5565	4242 4372	1025 1072	118 121	78.77 % 78.56 %	19.03 % 19.26 %	2.19 % 2.17 %
ProtonMail	5356 5375	4214 4274	1022 995	120 106	78.68 % 79.52 %	19.08 % 18.51 %	2.24 % 1.97 %
Custom Mail	5499 5542	4427 4483	954 941	118 118	80.51 % 80.89 %	17.35 % 16.98 %	2.15 % 2.13 %
iCloud Mail	5432 5575	3998 4113	1316 1342	118 120	73.60 % 73.78 %	24.23 % 24.07 %	2.17 % 2.15 %
Tuta	5521 5508	4353 4389	1047 1007	121 112	78.84 % 79.68 %	18.96 % 18.28 %	2.19 % 2.03 %
Juno.com	5500 5258	4389 4189	994 954	117 115	79.80 % 79.67 %	18.07 % 18.14 %	2.13 % 2.19 %
Mailfence	5471 5724	4327 4509	1015 1086	129 129	79.09 % 78.77 %	18.55 % 18.97 %	2.36 % 2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.