CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 65.359	50.429 51.606	12.942 12.735	1.320 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.96 %	20.07 % 19.48 %	2.05 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5014	4149 3945	1052 994	110 93	78.64 % 78.68 %	19.94 % 19.82 %	2.08 % 1.85 %
Elektronics	5059 5092	3912 4074	1052 947	101 102	77.33 % 80.01 %	20.79 % 18.60 %	2.00 % 2.00 %
Entertainment	4903 4934	3828 3860	974 1005	96 99	78.07 % 78.23 %	19.87 % 20.37 %	1.96 % 2.01 %
Cosmetics & Beauty	5043 5064	3986 4028	978 956	99 98	79.04 % 79.54 %	19.39 % 18.88 %	1.96 % 1.94 %
Food & Drink	5077 4890	3955 3853	1032 970	100 98	77.90 % 78.79 %	20.33 % 19.84 %	1.97 % 2.00 %
Home & Garden	4976 5163	3870 4040	1039 1040	102 106	77.77 % 78.25 %	20.88 % 20.14 %	2.05 % 2.05 %
Finance	4986 4876	4017 4002	880 807	112 97	80.57 % 82.08 %	17.65 % 16.55 %	2.25 % 1.99 %
Health	4821 5228	3930 4284	809 859	99 115	81.52 % 81.94 %	16.78 % 16.43 %	2.05 % 2.20 %
Pets	4871 4797	3791 3735	989 969	104 93	77.83 % 77.86 %	20.30 % 20.20 %	2.14 % 1.94 %
Sport & Fitness	5025 5157	3882 4043	1043 1045	102 104	77.25 % 78.40 %	20.76 % 20.26 %	2.03 % 2.02 %
Job & Career	4737 5102	3630 3896	1038 1114	99 107	76.63 % 76.36 %	21.91 % 21.83 %	2.09 % 2.10 %
Dating	4843 5040	3620 3817	1131 1135	103 89	74.75 % 75.73 %	23.35 % 22.52 %	2.13 % 1.77 %
Other	4860 5002	3859 4029	925 894	93 105	79.40 % 80.55 %	19.03 % 17.87 %	1.91 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4721	3303 3588	1041 1066	88 96	74.73 % 76.00 %	23.55 % 22.58 %	1.99 % 2.03 %
Outlook Mail	4609 4768	3515 3709	1024 997	97 89	76.26 % 77.79 %	22.22 % 20.91 %	2.10 % 1.87 %
Yahoo Mail	4760 4755	3672 3738	986 954	95 96	77.14 % 78.61 %	20.71 % 20.06 %	2.00 % 2.02 %
AOL Mail	4801 4612	3696 3622	1022 910	98 93	76.98 % 78.53 %	21.29 % 19.73 %	2.04 % 2.02 %
Mail.com	4635 4872	3660 3882	882 897	90 104	78.96 % 79.68 %	19.03 % 18.41 %	1.94 % 2.13 %
Yandex Mail	4526 4755	3511 3714	948 974	92 97	77.57 % 78.11 %	20.95 % 20.48 %	2.03 % 2.04 %
GMX Mail	4596 4684	3528 3623	984 983	87 92	76.76 % 77.35 %	21.41 % 20.99 %	1.89 % 1.96 %
Zoho Mail	4783 4711	3837 3771	874 857	99 96	80.22 % 80.05 %	18.27 % 18.19 %	2.07 % 2.04 %
ProtonMail	4756 4654	3820 3761	873 817	106 99	80.32 % 80.81 %	18.36 % 17.55 %	2.23 % 2.13 %
Custom Mail	4613 4750	3739 3883	809 800	94 94	81.05 % 81.75 %	17.54 % 16.84 %	2.04 % 1.98 %
iCloud Mail	4633 4883	3481 3712	1072 1103	96 96	75.13 % 76.02 %	23.14 % 22.59 %	2.07 % 1.97 %
Tuta	4744 4720	3772 3797	887 857	97 91	79.51 % 80.44 %	18.70 % 18.16 %	2.04 % 1.93 %
Juno.com	4898 4587	3932 3687	875 826	106 89	80.28 % 80.38 %	17.86 % 18.01 %	2.16 % 1.94 %
Mailfence	3703 3887	2963 3119	665 694	75 74	80.02 % 80.24 %	17.96 % 17.85 %	2.03 % 1.90 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.