CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.773	50.522 51.817	13.308 12.742	1.391 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 78.78 %	20.40 % 19.37 %	2.13 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5098	4070 4004	1061 1005	113 89	77.61 % 78.54 %	20.23 % 19.71 %	2.15 % 1.75 %
Elektronics	5223 5027	3994 4033	1117 900	112 94	76.47 % 80.23 %	21.39 % 17.90 %	2.14 % 1.87 %
Entertainment	4979 4956	3862 3874	1015 990	102 92	77.57 % 78.17 %	20.39 % 19.98 %	2.05 % 1.86 %
Cosmetics & Beauty	5137 5185	4025 4113	1011 981	101 91	78.35 % 79.32 %	19.68 % 18.92 %	1.97 % 1.76 %
Food & Drink	5047 4881	3894 3831	1052 960	101 90	77.15 % 78.49 %	20.84 % 19.67 %	2.00 % 1.84 %
Home & Garden	4939 5066	3799 3952	1033 1017	107 97	76.92 % 78.01 %	20.92 % 20.08 %	2.17 % 1.91 %
Finance	5045 4793	4043 3944	884 765	118 84	80.14 % 82.29 %	17.52 % 15.96 %	2.34 % 1.75 %
Health	4903 5258	3992 4319	797 834	114 105	81.42 % 82.14 %	16.26 % 15.86 %	2.33 % 2.00 %
Pets	4935 4920	3814 3831	1012 1000	109 89	77.28 % 77.87 %	20.51 % 20.33 %	2.21 % 1.81 %
Sport & Fitness	5102 5293	3899 4141	1097 1054	106 98	76.42 % 78.24 %	21.50 % 19.91 %	2.08 % 1.85 %
Job & Career	4843 5193	3649 3925	1094 1164	100 104	75.35 % 75.58 %	22.59 % 22.41 %	2.06 % 2.00 %
Dating	4874 5104	3582 3831	1186 1185	106 88	73.49 % 75.06 %	24.33 % 23.22 %	2.17 % 1.72 %
Other	4950 4999	3899 4019	949 887	102 93	78.77 % 80.40 %	19.17 % 17.74 %	2.06 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4652	3282 3486	1117 1073	95 93	73.03 % 74.94 %	24.86 % 23.07 %	2.11 % 2.00 %
Outlook Mail	4608 4710	3453 3630	1050 997	105 83	74.93 % 77.07 %	22.79 % 21.17 %	2.28 % 1.76 %
Yahoo Mail	4711 4766	3606 3727	1007 951	98 88	76.54 % 78.20 %	21.38 % 19.95 %	2.08 % 1.85 %
AOL Mail	4830 4563	3694 3577	1035 905	101 81	76.48 % 78.39 %	21.43 % 19.83 %	2.09 % 1.78 %
Mail.com	4668 4838	3676 3851	897 893	95 94	78.75 % 79.60 %	19.22 % 18.46 %	2.04 % 1.94 %
Yandex Mail	4542 4670	3490 3629	954 956	98 85	76.84 % 77.71 %	21.00 % 20.47 %	2.16 % 1.82 %
GMX Mail	4580 4708	3461 3635	1028 988	91 85	75.57 % 77.21 %	22.45 % 20.99 %	1.99 % 1.81 %
Zoho Mail	4790 4698	3801 3763	883 850	106 85	79.35 % 80.10 %	18.43 % 18.09 %	2.21 % 1.81 %
ProtonMail	4708 4601	3742 3722	856 790	110 89	79.48 % 80.90 %	18.18 % 17.17 %	2.34 % 1.93 %
Custom Mail	4551 4813	3664 3948	795 774	92 91	80.51 % 82.03 %	17.47 % 16.08 %	2.02 % 1.89 %
iCloud Mail	4549 4752	3355 3560	1097 1104	97 88	73.75 % 74.92 %	24.12 % 23.23 %	2.13 % 1.85 %
Tuta	4777 4731	3784 3821	894 825	99 85	79.21 % 80.77 %	18.71 % 17.44 %	2.07 % 1.80 %
Juno.com	4921 4601	3939 3701	874 818	108 82	80.04 % 80.44 %	17.76 % 17.78 %	2.19 % 1.78 %
Mailfence	4492 4670	3575 3767	821 818	96 85	79.59 % 80.66 %	18.28 % 17.52 %	2.14 % 1.82 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.