CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.447	59.143 59.594	15.151 15.255	1.509 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.95 %	19.99 % 19.96 %	1.99 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6165	4635 4799	1195 1245	115 121	77.96 % 77.84 %	20.10 % 20.19 %	1.93 % 1.96 %
Elektronics	5832 5801	4507 4574	1205 1101	120 126	77.28 % 78.85 %	20.66 % 18.98 %	2.06 % 2.17 %
Entertainment	5829 5935	4528 4609	1182 1192	119 134	77.68 % 77.66 %	20.28 % 20.08 %	2.04 % 2.26 %
Cosmetics & Beauty	5850 5909	4594 4630	1140 1161	116 118	78.53 % 78.36 %	19.49 % 19.65 %	1.98 % 2.00 %
Food & Drink	5925 5925	4591 4616	1220 1193	114 116	77.49 % 77.91 %	20.59 % 20.14 %	1.92 % 1.96 %
Home & Garden	5896 5736	4608 4462	1172 1152	116 122	78.15 % 77.79 %	19.88 % 20.08 %	1.97 % 2.13 %
Finance	5613 5654	4540 4601	954 940	119 113	80.88 % 81.38 %	17.00 % 16.63 %	2.12 % 2.00 %
Health	5766 6047	4725 4937	918 979	123 131	81.95 % 81.64 %	15.92 % 16.19 %	2.13 % 2.17 %
Pets	5928 5834	4622 4482	1194 1227	112 125	77.97 % 76.83 %	20.14 % 21.03 %	1.89 % 2.14 %
Sport & Fitness	5795 5875	4474 4543	1207 1212	114 120	77.20 % 77.33 %	20.83 % 20.63 %	1.97 % 2.04 %
Job & Career	5942 5936	4505 4491	1320 1322	117 123	75.82 % 75.66 %	22.21 % 22.27 %	1.97 % 2.07 %
Dating	5730 5913	4210 4362	1410 1420	110 131	73.47 % 73.77 %	24.61 % 24.01 %	1.92 % 2.22 %
Other	5752 5717	4604 4488	1034 1111	114 118	80.04 % 78.50 %	17.98 % 19.43 %	1.98 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5180	4043 3872	1347 1195	116 113	73.43 % 74.75 %	24.46 % 23.07 %	2.11 % 2.18 %
Outlook Mail	5532 5386	4224 4124	1199 1162	109 100	76.36 % 76.57 %	21.67 % 21.57 %	1.97 % 1.86 %
Yahoo Mail	5402 5563	4167 4313	1124 1138	111 112	77.14 % 77.53 %	20.81 % 20.46 %	2.05 % 2.01 %
AOL Mail	5388 5600	4177 4324	1107 1161	104 115	77.52 % 77.21 %	20.55 % 20.73 %	1.93 % 2.05 %
Mail.com	5399 5495	4270 4306	1028 1068	101 121	79.09 % 78.36 %	19.04 % 19.44 %	1.87 % 2.20 %
Yandex Mail	5273 5331	4059 4106	1108 1113	106 112	76.98 % 77.02 %	21.01 % 20.88 %	2.01 % 2.10 %
GMX Mail	5515 5458	4231 4182	1173 1165	111 111	76.72 % 76.62 %	21.27 % 21.34 %	2.01 % 2.03 %
Zoho Mail	5294 5570	4218 4387	973 1064	103 119	79.68 % 78.76 %	18.38 % 19.10 %	1.95 % 2.14 %
ProtonMail	5415 5380	4319 4308	984 970	112 102	79.76 % 80.07 %	18.17 % 18.03 %	2.07 % 1.90 %
Custom Mail	5386 5522	4349 4487	934 917	103 118	80.75 % 81.26 %	17.34 % 16.61 %	1.91 % 2.14 %
iCloud Mail	5266 5350	3927 3971	1235 1265	104 114	74.57 % 74.22 %	23.45 % 23.64 %	1.97 % 2.13 %
Tuta	5574 5490	4430 4399	1031 980	113 111	79.48 % 80.13 %	18.50 % 17.85 %	2.03 % 2.02 %
Juno.com	5389 5294	4358 4205	926 971	105 118	80.87 % 79.43 %	17.18 % 18.34 %	1.95 % 2.23 %
Mailfence	5464 5828	4371 4610	982 1086	111 132	80.00 % 79.10 %	17.97 % 18.63 %	2.03 % 2.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.