CampaignMonitor and Brevo Email Deliverability Comparison

CampaignMonitor

Brevo

In this comparison, the deliverability of CampaignMonitor and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.599	58.738 59.740	15.451 15.263	1.624 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.99 %	20.38 % 19.93 %	2.14 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6220	4606 4836	1214 1257	125 127	77.48 % 77.75 %	20.42 % 20.21 %	2.10 % 2.04 %
Elektronics	5979 5786	4579 4580	1269 1078	131 128	76.58 % 79.16 %	21.22 % 18.63 %	2.19 % 2.21 %
Entertainment	5820 5998	4490 4669	1204 1193	126 136	77.15 % 77.84 %	20.69 % 19.89 %	2.16 % 2.27 %
Cosmetics & Beauty	5868 5849	4594 4575	1151 1165	123 109	78.29 % 78.22 %	19.61 % 19.92 %	2.10 % 1.86 %
Food & Drink	5972 5894	4599 4598	1250 1176	123 120	77.01 % 78.01 %	20.93 % 19.95 %	2.06 % 2.04 %
Home & Garden	5834 5783	4509 4504	1205 1157	120 122	77.29 % 77.88 %	20.65 % 20.01 %	2.06 % 2.11 %
Finance	5673 5673	4550 4617	990 946	133 110	80.20 % 81.39 %	17.45 % 16.68 %	2.34 % 1.94 %
Health	5751 6113	4677 4994	944 987	130 132	81.32 % 81.69 %	16.41 % 16.15 %	2.26 % 2.16 %
Pets	5801 5881	4497 4526	1181 1233	123 122	77.52 % 76.96 %	20.36 % 20.97 %	2.12 % 2.07 %
Sport & Fitness	5761 5830	4415 4503	1219 1204	127 123	76.64 % 77.24 %	21.16 % 20.65 %	2.20 % 2.11 %
Job & Career	5947 5877	4488 4448	1335 1308	124 121	75.47 % 75.68 %	22.45 % 22.26 %	2.09 % 2.06 %
Dating	5757 5955	4197 4378	1440 1450	120 127	72.90 % 73.52 %	25.01 % 24.35 %	2.08 % 2.13 %
Other	5705 5740	4537 4512	1049 1109	119 119	79.53 % 78.61 %	18.39 % 19.32 %	2.09 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5291	3965 3956	1350 1218	118 117	72.98 % 74.77 %	24.85 % 23.02 %	2.17 % 2.21 %
Outlook Mail	5462 5479	4139 4183	1204 1191	119 105	75.78 % 76.35 %	22.04 % 21.74 %	2.18 % 1.92 %
Yahoo Mail	5426 5528	4167 4284	1137 1133	122 111	76.80 % 77.50 %	20.95 % 20.50 %	2.25 % 2.01 %
AOL Mail	5448 5615	4176 4344	1154 1154	118 117	76.65 % 77.36 %	21.18 % 20.55 %	2.17 % 2.08 %
Mail.com	5457 5527	4272 4348	1077 1054	108 125	78.28 % 78.67 %	19.74 % 19.07 %	1.98 % 2.26 %
Yandex Mail	5191 5285	3973 4064	1105 1114	113 107	76.54 % 76.90 %	21.29 % 21.08 %	2.18 % 2.02 %
GMX Mail	5530 5521	4219 4231	1193 1179	118 111	76.29 % 76.63 %	21.57 % 21.35 %	2.13 % 2.01 %
Zoho Mail	5361 5514	4231 4347	1019 1045	111 122	78.92 % 78.84 %	19.01 % 18.95 %	2.07 % 2.21 %
ProtonMail	5510 5370	4373 4296	1013 967	124 107	79.36 % 80.00 %	18.38 % 18.01 %	2.25 % 1.99 %
Custom Mail	5357 5515	4305 4490	943 908	109 117	80.36 % 81.41 %	17.60 % 16.46 %	2.03 % 2.12 %
iCloud Mail	5307 5429	3913 4041	1280 1273	114 115	73.73 % 74.43 %	24.12 % 23.45 %	2.15 % 2.12 %
Tuta	5470 5533	4325 4442	1028 987	117 104	79.07 % 80.28 %	18.79 % 17.84 %	2.14 % 1.88 %
Juno.com	5437 5298	4363 4196	959 992	115 110	80.25 % 79.20 %	17.64 % 18.72 %	2.12 % 2.08 %
Mailfence	5424 5694	4317 4518	989 1048	118 128	79.59 % 79.35 %	18.23 % 18.41 %	2.18 % 2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.