Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.339	51.947 50.366	12.612 13.501	1.214 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.08 %	19.18 % 20.66 %	1.85 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5098	4188 3936	1031 1045	91 117	78.87 % 77.21 %	19.42 % 20.50 %	1.71 % 2.30 %
Elektronics	4997 5252	4000 3997	894 1133	103 122	80.05 % 76.10 %	17.89 % 21.57 %	2.06 % 2.32 %
Entertainment	5126 5057	4035 3882	985 1060	106 115	78.72 % 76.76 %	19.22 % 20.96 %	2.07 % 2.27 %
Cosmetics & Beauty	5059 5163	4004 4022	971 1031	84 110	79.15 % 77.90 %	19.19 % 19.97 %	1.66 % 2.13 %
Food & Drink	5005 5178	3959 3975	954 1092	92 111	79.10 % 76.77 %	19.06 % 21.09 %	1.84 % 2.14 %
Home & Garden	4981 4964	3924 3808	965 1047	92 109	78.78 % 76.71 %	19.37 % 21.09 %	1.85 % 2.20 %
Finance	4899 4867	4030 3876	788 873	81 118	82.26 % 79.64 %	16.08 % 17.94 %	1.65 % 2.42 %
Health	5262 4930	4349 3982	812 833	101 115	82.65 % 80.77 %	15.43 % 16.90 %	1.92 % 2.33 %
Pets	5104 5009	3974 3870	1034 1027	96 112	77.86 % 77.26 %	20.26 % 20.50 %	1.88 % 2.24 %
Sport & Fitness	5006 4920	3931 3742	984 1062	91 116	78.53 % 76.06 %	19.66 % 21.59 %	1.82 % 2.36 %
Job & Career	5023 5089	3848 3822	1083 1151	92 116	76.61 % 75.10 %	21.56 % 22.62 %	1.83 % 2.28 %
Dating	5092 4946	3802 3594	1196 1244	94 108	74.67 % 72.66 %	23.49 % 25.15 %	1.85 % 2.18 %
Other	4909 4866	3903 3860	915 903	91 103	79.51 % 79.33 %	18.64 % 18.56 %	1.85 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4704	3472 3413	1032 1183	94 108	75.51 % 72.56 %	22.44 % 25.15 %	2.04 % 2.30 %
Outlook Mail	4698 4728	3634 3558	982 1065	82 105	77.35 % 75.25 %	20.90 % 22.53 %	1.75 % 2.22 %
Yahoo Mail	4820 4635	3785 3547	946 977	89 111	78.53 % 76.53 %	19.63 % 21.08 %	1.85 % 2.39 %
AOL Mail	4829 4696	3783 3580	957 1010	89 106	78.34 % 76.24 %	19.82 % 21.51 %	1.84 % 2.26 %
Mail.com	4644 4712	3702 3676	849 937	93 99	79.72 % 78.01 %	18.28 % 19.89 %	2.00 % 2.10 %
Yandex Mail	4550 4453	3548 3396	923 952	79 105	77.98 % 76.26 %	20.29 % 21.38 %	1.74 % 2.36 %
GMX Mail	4763 4748	3695 3611	985 1033	83 104	77.58 % 76.05 %	20.68 % 21.76 %	1.74 % 2.19 %
Zoho Mail	4645 4633	3704 3638	854 895	87 100	79.74 % 78.52 %	18.39 % 19.32 %	1.87 % 2.16 %
ProtonMail	4659 4772	3761 3761	816 898	82 113	80.73 % 78.81 %	17.51 % 18.82 %	1.76 % 2.37 %
Custom Mail	4775 4670	3936 3732	749 836	90 102	82.43 % 79.91 %	15.69 % 17.90 %	1.88 % 2.18 %
iCloud Mail	4684 4629	3533 3392	1064 1134	87 103	75.43 % 73.28 %	22.72 % 24.50 %	1.86 % 2.23 %
Tuta	4752 4696	3864 3688	806 900	82 108	81.31 % 78.53 %	16.96 % 19.17 %	1.73 % 2.30 %
Juno.com	4549 4658	3657 3720	811 835	81 103	80.39 % 79.86 %	17.83 % 17.93 %	1.78 % 2.21 %
Mailfence	4807 4605	3873 3654	838 846	96 105	80.57 % 79.35 %	17.43 % 18.37 %	2.00 % 2.28 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.