Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.477	51.606 50.429	12.735 12.942	1.306 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.21 %	19.48 % 20.07 %	2.00 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5276	3945 4149	994 1052	93 110	78.68 % 78.64 %	19.82 % 19.94 %	1.85 % 2.08 %
Elektronics	5092 5059	4074 3912	947 1052	102 101	80.01 % 77.33 %	18.60 % 20.79 %	2.00 % 2.00 %
Entertainment	4934 4903	3860 3828	1005 974	99 96	78.23 % 78.07 %	20.37 % 19.87 %	2.01 % 1.96 %
Cosmetics & Beauty	5064 5043	4028 3986	956 978	98 99	79.54 % 79.04 %	18.88 % 19.39 %	1.94 % 1.96 %
Food & Drink	4890 5077	3853 3955	970 1032	98 100	78.79 % 77.90 %	19.84 % 20.33 %	2.00 % 1.97 %
Home & Garden	5163 4976	4040 3870	1040 1039	106 102	78.25 % 77.77 %	20.14 % 20.88 %	2.05 % 2.05 %
Finance	4876 4986	4002 4017	807 880	97 112	82.08 % 80.57 %	16.55 % 17.65 %	1.99 % 2.25 %
Health	5228 4821	4284 3930	859 809	115 99	81.94 % 81.52 %	16.43 % 16.78 %	2.20 % 2.05 %
Pets	4797 4871	3735 3791	969 989	93 104	77.86 % 77.83 %	20.20 % 20.30 %	1.94 % 2.14 %
Sport & Fitness	5157 5025	4043 3882	1045 1043	104 102	78.40 % 77.25 %	20.26 % 20.76 %	2.02 % 2.03 %
Job & Career	5102 4737	3896 3630	1114 1038	107 99	76.36 % 76.63 %	21.83 % 21.91 %	2.10 % 2.09 %
Dating	5040 4843	3817 3620	1135 1131	89 103	75.73 % 74.75 %	22.52 % 23.35 %	1.77 % 2.13 %
Other	5002 4860	4029 3859	894 925	105 93	80.55 % 79.40 %	17.87 % 19.03 %	2.10 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4420	3588 3303	1066 1041	96 88	76.00 % 74.73 %	22.58 % 23.55 %	2.03 % 1.99 %
Outlook Mail	4768 4609	3709 3515	997 1024	89 97	77.79 % 76.26 %	20.91 % 22.22 %	1.87 % 2.10 %
Yahoo Mail	4755 4760	3738 3672	954 986	96 95	78.61 % 77.14 %	20.06 % 20.71 %	2.02 % 2.00 %
AOL Mail	4612 4801	3622 3696	910 1022	93 98	78.53 % 76.98 %	19.73 % 21.29 %	2.02 % 2.04 %
Mail.com	4872 4635	3882 3660	897 882	104 90	79.68 % 78.96 %	18.41 % 19.03 %	2.13 % 1.94 %
Yandex Mail	4755 4526	3714 3511	974 948	97 92	78.11 % 77.57 %	20.48 % 20.95 %	2.04 % 2.03 %
GMX Mail	4684 4596	3623 3528	983 984	92 87	77.35 % 76.76 %	20.99 % 21.41 %	1.96 % 1.89 %
Zoho Mail	4711 4783	3771 3837	857 874	96 99	80.05 % 80.22 %	18.19 % 18.27 %	2.04 % 2.07 %
ProtonMail	4654 4756	3761 3820	817 873	99 106	80.81 % 80.32 %	17.55 % 18.36 %	2.13 % 2.23 %
Custom Mail	4750 4613	3883 3739	800 809	94 94	81.75 % 81.05 %	16.84 % 17.54 %	1.98 % 2.04 %
iCloud Mail	4883 4633	3712 3481	1103 1072	96 96	76.02 % 75.13 %	22.59 % 23.14 %	1.97 % 2.07 %
Tuta	4720 4744	3797 3772	857 887	91 97	80.44 % 79.51 %	18.16 % 18.70 %	1.93 % 2.04 %
Juno.com	4587 4898	3687 3932	826 875	89 106	80.38 % 80.28 %	18.01 % 17.86 %	1.94 % 2.16 %
Mailfence	3887 3703	3119 2963	694 665	74 75	80.24 % 80.02 %	17.85 % 17.96 %	1.90 % 2.03 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.