Brevo and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 437.742	34.180 351.400	7.863 73.529	2.115 12.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 80.28 %	17.81 % 16.80 %	4.79 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33590	2740 28036	548 4723	149 831	79.72 % 83.47 %	15.94 % 14.06 %	4.34 % 2.47 %
Elektronics	3290 33757	2592 27336	552 5483	146 938	78.78 % 80.98 %	16.78 % 16.24 %	4.44 % 2.78 %
Entertainment	3303 33840	2567 27163	581 5739	155 938	77.72 % 80.27 %	17.59 % 16.96 %	4.69 % 2.77 %
Cosmetics & Beauty	3448 33782	2671 26970	620 5792	157 1020	77.47 % 79.84 %	17.98 % 17.15 %	4.55 % 3.02 %
Food & Drink	3411 34074	2730 28320	542 4870	139 884	80.04 % 83.11 %	15.89 % 14.29 %	4.08 % 2.59 %
Home & Garden	3330 33559	2687 27967	519 4729	124 863	80.69 % 83.34 %	15.59 % 14.09 %	3.72 % 2.57 %
Finance	3425 33410	2531 25679	678 6589	216 1142	73.90 % 76.86 %	19.80 % 19.72 %	6.31 % 3.42 %
Health	3439 33773	2622 26320	646 6392	171 1061	76.24 % 77.93 %	18.78 % 18.93 %	4.97 % 3.14 %
Pets	3398 33798	2657 27763	576 5066	165 969	78.19 % 82.14 %	16.95 % 14.99 %	4.86 % 2.87 %
Sport & Fitness	3350 33732	2540 26715	644 5946	166 1071	75.82 % 79.20 %	19.22 % 17.63 %	4.96 % 3.18 %
Job & Career	3480 33358	2615 26108	694 6147	171 1103	75.14 % 78.27 %	19.94 % 18.43 %	4.91 % 3.31 %
Dating	3407 33617	2548 25499	681 7078	178 1040	74.79 % 75.85 %	19.99 % 21.05 %	5.22 % 3.09 %
Other	3440 33452	2680 27524	582 4975	178 953	77.91 % 82.28 %	16.92 % 14.87 %	5.17 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 43164	2481 33042	768 8684	213 1438	71.66 % 76.55 %	22.18 % 20.12 %	6.15 % 3.33 %
Outlook Mail	3429 42586	2568 33138	663 8068	198 1380	74.89 % 77.81 %	19.34 % 18.95 %	5.77 % 3.24 %
Yahoo Mail	3324 42840	2529 34253	612 7322	183 1265	76.08 % 79.96 %	18.41 % 17.09 %	5.51 % 2.95 %
AOL Mail	3362 42384	2613 33853	608 7230	141 1301	77.72 % 79.87 %	18.08 % 17.06 %	4.19 % 3.07 %
Mail.com	3452 42676	2712 34713	603 6799	137 1164	78.56 % 81.34 %	17.47 % 15.93 %	3.97 % 2.73 %
Yandex Mail	3312 42841	2515 33599	644 7844	153 1398	75.94 % 78.43 %	19.44 % 18.31 %	4.62 % 3.26 %
GMX Mail	3429 42305	2733 34211	550 6912	146 1182	79.70 % 80.87 %	16.04 % 16.34 %	4.26 % 2.79 %
Zoho Mail	3359 43037	2661 35229	549 6654	149 1154	79.22 % 81.86 %	16.34 % 15.46 %	4.44 % 2.68 %
ProtonMail	3319 43394	2661 35599	520 6695	138 1100	80.17 % 82.04 %	15.67 % 15.43 %	4.16 % 2.53 %
Custom Mail	3495 42222	2797 35146	548 6003	150 1073	80.03 % 83.24 %	15.68 % 14.22 %	4.29 % 2.54 %
iCloud Mail	3337 3384	2444 2660	705 559	188 165	73.24 % 78.61 %	21.13 % 16.52 %	5.63 % 4.88 %
Tuta	3424 3534	2706 3036	555 403	163 95	79.03 % 85.91 %	16.21 % 11.40 %	4.76 % 2.69 %
Juno.com	3454 3375	2760 2921	538 356	156 98	79.91 % 86.55 %	15.58 % 10.55 %	4.52 % 2.90 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.