Brevo and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 455.406	48.115 366.193	10.986 75.786	2.917 13.427

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 80.41 %	17.71 % 16.64 %	4.70 % 2.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 34939	3847 29205	764 4864	197 870	80.01 % 83.59 %	15.89 % 13.92 %	4.10 % 2.49 %
Elektronics	4675 35147	3687 28512	784 5651	204 984	78.87 % 81.12 %	16.77 % 16.08 %	4.36 % 2.80 %
Entertainment	4694 35195	3637 28297	828 5918	229 980	77.48 % 80.40 %	17.64 % 16.81 %	4.88 % 2.78 %
Cosmetics & Beauty	4781 35045	3703 28025	855 5954	223 1066	77.45 % 79.97 %	17.88 % 16.99 %	4.66 % 3.04 %
Food & Drink	4717 35461	3777 29512	741 5019	199 930	80.07 % 83.22 %	15.71 % 14.15 %	4.22 % 2.62 %
Home & Garden	4649 34926	3756 29134	720 4881	173 911	80.79 % 83.42 %	15.49 % 13.98 %	3.72 % 2.61 %
Finance	4845 34823	3611 26851	956 6798	278 1174	74.53 % 77.11 %	19.73 % 19.52 %	5.74 % 3.37 %
Health	4808 35153	3679 27450	900 6583	229 1120	76.52 % 78.09 %	18.72 % 18.73 %	4.76 % 3.19 %
Pets	4847 35131	3807 28883	817 5226	223 1022	78.54 % 82.22 %	16.86 % 14.88 %	4.60 % 2.91 %
Sport & Fitness	4748 35095	3612 27846	905 6131	231 1118	76.07 % 79.34 %	19.06 % 17.47 %	4.87 % 3.19 %
Job & Career	4903 34637	3700 27145	969 6336	234 1156	75.46 % 78.37 %	19.76 % 18.29 %	4.77 % 3.34 %
Dating	4790 35011	3591 26631	949 7286	250 1094	74.97 % 76.06 %	19.81 % 20.81 %	5.22 % 3.12 %
Other	4753 34843	3708 28702	798 5139	247 1002	78.01 % 82.38 %	16.79 % 14.75 %	5.20 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44519	3450 34102	1058 8918	279 1499	72.07 % 76.60 %	22.10 % 20.03 %	5.83 % 3.37 %
Outlook Mail	4827 43939	3638 34244	928 8259	261 1436	75.37 % 77.94 %	19.23 % 18.80 %	5.41 % 3.27 %
Yahoo Mail	4650 44257	3535 35436	848 7512	267 1309	76.02 % 80.07 %	18.24 % 16.97 %	5.74 % 2.96 %
AOL Mail	4715 43721	3657 34967	853 7405	205 1349	77.56 % 79.98 %	18.09 % 16.94 %	4.35 % 3.09 %
Mail.com	4920 44009	3862 35835	851 6962	207 1212	78.50 % 81.43 %	17.30 % 15.82 %	4.21 % 2.75 %
Yandex Mail	4747 44226	3620 34727	918 8045	209 1454	76.26 % 78.52 %	19.34 % 18.19 %	4.40 % 3.29 %
GMX Mail	4709 43598	3759 35325	755 7056	195 1217	79.83 % 81.02 %	16.03 % 16.18 %	4.14 % 2.79 %
Zoho Mail	4688 44406	3734 36406	764 6803	190 1197	79.65 % 81.98 %	16.30 % 15.32 %	4.05 % 2.70 %
ProtonMail	4695 44795	3784 36818	729 6845	182 1132	80.60 % 82.19 %	15.53 % 15.28 %	3.88 % 2.53 %
Custom Mail	4865 43586	3905 36319	752 6146	208 1121	80.27 % 83.33 %	15.46 % 14.10 %	4.28 % 2.57 %
iCloud Mail	4723 4768	3462 3751	995 784	266 233	73.30 % 78.67 %	21.07 % 16.44 %	5.63 % 4.89 %
Tuta	4846 4907	3832 4215	787 558	227 134	79.08 % 85.90 %	16.24 % 11.37 %	4.68 % 2.73 %
Juno.com	4846 4675	3877 4048	748 493	221 134	80.00 % 86.59 %	15.44 % 10.55 %	4.56 % 2.87 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.