Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.027	59.424 58.446	15.476 15.832	1.640 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.88 %	20.22 % 20.82 %	2.14 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5866	4747 4511	1274 1230	127 125	77.21 % 76.90 %	20.72 % 20.97 %	2.07 % 2.13 %
Elektronics	5858 5826	4578 4449	1146 1244	134 133	78.15 % 76.36 %	19.56 % 21.35 %	2.29 % 2.28 %
Entertainment	5986 5811	4636 4447	1215 1223	135 141	77.45 % 76.53 %	20.30 % 21.05 %	2.26 % 2.43 %
Cosmetics & Beauty	5862 5885	4573 4564	1169 1183	120 138	78.01 % 77.55 %	19.94 % 20.10 %	2.05 % 2.34 %
Food & Drink	5934 5906	4600 4496	1214 1275	120 135	77.52 % 76.13 %	20.46 % 21.59 %	2.02 % 2.29 %
Home & Garden	5711 5885	4435 4526	1152 1228	124 131	77.66 % 76.91 %	20.17 % 20.87 %	2.17 % 2.23 %
Finance	5782 5612	4684 4485	979 990	119 137	81.01 % 79.92 %	16.93 % 17.64 %	2.06 % 2.44 %
Health	6007 5810	4890 4689	986 979	131 142	81.41 % 80.71 %	16.41 % 16.85 %	2.18 % 2.44 %
Pets	5843 5997	4488 4629	1232 1234	123 134	76.81 % 77.19 %	21.09 % 20.58 %	2.11 % 2.23 %
Sport & Fitness	5987 5812	4615 4437	1242 1247	130 128	77.08 % 76.34 %	20.74 % 21.46 %	2.17 % 2.20 %
Job & Career	5881 6083	4431 4528	1328 1415	122 140	75.34 % 74.44 %	22.58 % 23.26 %	2.07 % 2.30 %
Dating	5925 5840	4352 4210	1437 1498	136 132	73.45 % 72.09 %	24.25 % 25.65 %	2.30 % 2.26 %
Other	5616 5694	4395 4475	1102 1086	119 133	78.26 % 78.59 %	19.62 % 19.07 %	2.12 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5559	3846 4035	1205 1391	114 133	74.46 % 72.58 %	23.33 % 25.02 %	2.21 % 2.39 %
Outlook Mail	5361 5469	4091 4126	1167 1219	103 124	76.31 % 75.44 %	21.77 % 22.29 %	1.92 % 2.27 %
Yahoo Mail	5541 5322	4276 4054	1148 1145	117 123	77.17 % 76.17 %	20.72 % 21.51 %	2.11 % 2.31 %
AOL Mail	5670 5298	4351 4050	1197 1128	122 120	76.74 % 76.44 %	21.11 % 21.29 %	2.15 % 2.27 %
Mail.com	5500 5401	4301 4196	1075 1086	124 119	78.20 % 77.69 %	19.55 % 20.11 %	2.25 % 2.20 %
Yandex Mail	5488 5389	4197 4085	1170 1185	121 119	76.48 % 75.80 %	21.32 % 21.99 %	2.20 % 2.21 %
GMX Mail	5359 5566	4084 4230	1160 1206	115 130	76.21 % 76.00 %	21.65 % 21.67 %	2.15 % 2.34 %
Zoho Mail	5524 5376	4339 4215	1065 1034	120 127	78.55 % 78.40 %	19.28 % 19.23 %	2.17 % 2.36 %
ProtonMail	5358 5376	4262 4202	990 1046	106 128	79.54 % 78.16 %	18.48 % 19.46 %	1.98 % 2.38 %
Custom Mail	5549 5399	4487 4299	944 982	118 118	80.86 % 79.63 %	17.01 % 18.19 %	2.13 % 2.19 %
iCloud Mail	5464 5372	4030 3935	1315 1315	119 122	73.76 % 73.25 %	24.07 % 24.48 %	2.18 % 2.27 %
Tuta	5503 5583	4397 4374	994 1079	112 130	79.90 % 78.34 %	18.06 % 19.33 %	2.04 % 2.33 %
Juno.com	5312 5441	4227 4339	966 976	119 126	79.57 % 79.75 %	18.19 % 17.94 %	2.24 % 2.32 %
Mailfence	5746 5476	4536 4306	1080 1040	130 130	78.94 % 78.63 %	18.80 % 18.99 %	2.26 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.