Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.293	51.753 50.958	12.631 13.015	1.194 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 78.05 %	19.26 % 19.93 %	1.82 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5020	4097 3919	996 994	89 107	79.06 % 78.07 %	19.22 % 19.80 %	1.72 % 2.13 %
Elektronics	5040 5236	4045 4051	899 1073	96 112	80.26 % 77.37 %	17.84 % 20.49 %	1.90 % 2.14 %
Entertainment	4982 5088	3910 3969	980 1014	92 105	78.48 % 78.01 %	19.67 % 19.93 %	1.85 % 2.06 %
Cosmetics & Beauty	5151 5233	4082 4143	982 992	87 98	79.25 % 79.17 %	19.06 % 18.96 %	1.69 % 1.87 %
Food & Drink	4897 5174	3839 4021	967 1056	91 97	78.39 % 77.72 %	19.75 % 20.41 %	1.86 % 1.87 %
Home & Garden	5029 4985	3953 3871	984 1017	92 97	78.60 % 77.65 %	19.57 % 20.40 %	1.83 % 1.95 %
Finance	4812 4989	3960 4025	770 856	82 108	82.29 % 80.68 %	16.00 % 17.16 %	1.70 % 2.16 %
Health	5213 4911	4301 4017	814 785	98 109	82.51 % 81.80 %	15.61 % 15.98 %	1.88 % 2.22 %
Pets	4967 4962	3872 3860	1007 1005	88 97	77.95 % 77.79 %	20.27 % 20.25 %	1.77 % 1.95 %
Sport & Fitness	5093 4982	3996 3844	1003 1032	94 106	78.46 % 77.16 %	19.69 % 20.71 %	1.85 % 2.13 %
Job & Career	5138 4950	3893 3752	1145 1099	100 99	75.77 % 75.80 %	22.28 % 22.20 %	1.95 % 2.00 %
Dating	5156 4948	3875 3642	1185 1213	96 93	75.16 % 73.61 %	22.98 % 24.51 %	1.86 % 1.88 %
Other	4918 4815	3930 3844	899 879	89 92	79.91 % 79.83 %	18.28 % 18.26 %	1.81 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4649	3495 3433	1051 1120	91 96	75.37 % 73.84 %	22.67 % 24.09 %	1.96 % 2.06 %
Outlook Mail	4702 4767	3636 3618	984 1052	82 97	77.33 % 75.90 %	20.93 % 22.07 %	1.74 % 2.03 %
Yahoo Mail	4771 4593	3739 3558	946 940	86 95	78.37 % 77.47 %	19.83 % 20.47 %	1.80 % 2.07 %
AOL Mail	4770 4641	3738 3583	949 966	83 92	78.36 % 77.20 %	19.90 % 20.81 %	1.74 % 1.98 %
Mail.com	4638 4691	3689 3707	856 892	93 92	79.54 % 79.02 %	18.46 % 19.02 %	2.01 % 1.96 %
Yandex Mail	4560 4491	3546 3462	932 934	82 95	77.76 % 77.09 %	20.44 % 20.80 %	1.80 % 2.12 %
GMX Mail	4698 4708	3639 3600	982 1017	77 91	77.46 % 76.47 %	20.90 % 21.60 %	1.64 % 1.93 %
Zoho Mail	4680 4719	3753 3752	841 874	86 93	80.19 % 79.51 %	17.97 % 18.52 %	1.84 % 1.97 %
ProtonMail	4616 4715	3733 3769	801 845	82 101	80.87 % 79.94 %	17.35 % 17.92 %	1.78 % 2.14 %
Custom Mail	4908 4723	4036 3829	781 804	91 90	82.23 % 81.07 %	15.91 % 17.02 %	1.85 % 1.91 %
iCloud Mail	4575 4569	3430 3396	1059 1081	86 92	74.97 % 74.33 %	23.15 % 23.66 %	1.88 % 2.01 %
Tuta	4778 4713	3894 3749	801 868	83 96	81.50 % 79.55 %	16.76 % 18.42 %	1.74 % 2.04 %
Juno.com	4482 4754	3593 3830	809 827	80 97	80.17 % 80.56 %	18.05 % 17.40 %	1.78 % 2.04 %
Mailfence	4763 4560	3832 3672	839 795	92 93	80.45 % 80.53 %	17.61 % 17.43 %	1.93 % 2.04 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.