Brevo and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 464.081	55.011 373.355	12.517 76.993	3.337 13.733

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 80.45 %	17.66 % 16.59 %	4.71 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35623	4372 29781	864 4945	229 897	80.00 % 83.60 %	15.81 % 13.88 %	4.19 % 2.52 %
Elektronics	5343 35767	4213 29028	892 5730	238 1009	78.85 % 81.16 %	16.69 % 16.02 %	4.45 % 2.82 %
Entertainment	5344 35821	4148 28808	940 6008	256 1005	77.62 % 80.42 %	17.59 % 16.77 %	4.79 % 2.81 %
Cosmetics & Beauty	5466 35706	4238 28569	973 6047	255 1090	77.53 % 80.01 %	17.80 % 16.94 %	4.67 % 3.05 %
Food & Drink	5364 36169	4303 30110	841 5105	220 954	80.22 % 83.25 %	15.68 % 14.11 %	4.10 % 2.64 %
Home & Garden	5338 35559	4299 29674	827 4957	212 928	80.54 % 83.45 %	15.49 % 13.94 %	3.97 % 2.61 %
Finance	5542 35538	4143 27428	1090 6914	309 1196	74.76 % 77.18 %	19.67 % 19.46 %	5.58 % 3.37 %
Health	5510 35835	4229 28002	1031 6684	250 1149	76.75 % 78.14 %	18.71 % 18.65 %	4.54 % 3.21 %
Pets	5558 35802	4371 29440	936 5315	251 1047	78.64 % 82.23 %	16.84 % 14.85 %	4.52 % 2.92 %
Sport & Fitness	5436 35733	4138 28361	1032 6227	266 1145	76.12 % 79.37 %	18.98 % 17.43 %	4.89 % 3.20 %
Job & Career	5604 35319	4223 27703	1100 6443	281 1173	75.36 % 78.44 %	19.63 % 18.24 %	5.01 % 3.32 %
Dating	5483 35660	4104 27157	1085 7389	294 1114	74.85 % 76.16 %	19.79 % 20.72 %	5.36 % 3.12 %
Other	5412 35549	4230 29294	906 5229	276 1026	78.16 % 82.40 %	16.74 % 14.71 %	5.10 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 45163	3974 34608	1218 9034	323 1521	72.06 % 76.63 %	22.09 % 20.00 %	5.86 % 3.37 %
Outlook Mail	5484 44645	4130 34812	1053 8371	301 1462	75.31 % 77.98 %	19.20 % 18.75 %	5.49 % 3.27 %
Yahoo Mail	5308 44880	4038 35946	964 7602	306 1332	76.07 % 80.09 %	18.16 % 16.94 %	5.76 % 2.97 %
AOL Mail	5373 44385	4170 35519	966 7496	237 1370	77.61 % 80.02 %	17.98 % 16.89 %	4.41 % 3.09 %
Mail.com	5671 44707	4454 36411	978 7052	239 1244	78.54 % 81.44 %	17.25 % 15.77 %	4.21 % 2.78 %
Yandex Mail	5416 44914	4131 35290	1045 8152	240 1472	76.27 % 78.57 %	19.29 % 18.15 %	4.43 % 3.28 %
GMX Mail	5442 44247	4347 35877	874 7137	221 1233	79.88 % 81.08 %	16.06 % 16.13 %	4.06 % 2.79 %
Zoho Mail	5315 45051	4236 36950	861 6880	218 1221	79.70 % 82.02 %	16.20 % 15.27 %	4.10 % 2.71 %
ProtonMail	5360 45465	4324 37389	828 6923	208 1153	80.67 % 82.24 %	15.45 % 15.23 %	3.88 % 2.54 %
Custom Mail	5538 44259	4452 36897	855 6226	231 1136	80.39 % 83.37 %	15.44 % 14.07 %	4.17 % 2.57 %
iCloud Mail	5364 5457	3939 4283	1126 907	299 267	73.43 % 78.49 %	20.99 % 16.62 %	5.57 % 4.89 %
Tuta	5509 5594	4356 4785	893 644	260 165	79.07 % 85.54 %	16.21 % 11.51 %	4.72 % 2.95 %
Juno.com	5570 5314	4460 4588	856 569	254 157	80.07 % 86.34 %	15.37 % 10.71 %	4.56 % 2.95 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.