Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 75.803	59.594 59.143	15.255 15.151	1.598 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 78.02 %	19.96 % 19.99 %	2.09 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5945	4799 4635	1245 1195	121 115	77.84 % 77.96 %	20.19 % 20.10 %	1.96 % 1.93 %
Elektronics	5801 5832	4574 4507	1101 1205	126 120	78.85 % 77.28 %	18.98 % 20.66 %	2.17 % 2.06 %
Entertainment	5935 5829	4609 4528	1192 1182	134 119	77.66 % 77.68 %	20.08 % 20.28 %	2.26 % 2.04 %
Cosmetics & Beauty	5909 5850	4630 4594	1161 1140	118 116	78.36 % 78.53 %	19.65 % 19.49 %	2.00 % 1.98 %
Food & Drink	5925 5925	4616 4591	1193 1220	116 114	77.91 % 77.49 %	20.14 % 20.59 %	1.96 % 1.92 %
Home & Garden	5736 5896	4462 4608	1152 1172	122 116	77.79 % 78.15 %	20.08 % 19.88 %	2.13 % 1.97 %
Finance	5654 5613	4601 4540	940 954	113 119	81.38 % 80.88 %	16.63 % 17.00 %	2.00 % 2.12 %
Health	6047 5766	4937 4725	979 918	131 123	81.64 % 81.95 %	16.19 % 15.92 %	2.17 % 2.13 %
Pets	5834 5928	4482 4622	1227 1194	125 112	76.83 % 77.97 %	21.03 % 20.14 %	2.14 % 1.89 %
Sport & Fitness	5875 5795	4543 4474	1212 1207	120 114	77.33 % 77.20 %	20.63 % 20.83 %	2.04 % 1.97 %
Job & Career	5936 5942	4491 4505	1322 1320	123 117	75.66 % 75.82 %	22.27 % 22.21 %	2.07 % 1.97 %
Dating	5913 5730	4362 4210	1420 1410	131 110	73.77 % 73.47 %	24.01 % 24.61 %	2.22 % 1.92 %
Other	5717 5752	4488 4604	1111 1034	118 114	78.50 % 80.04 %	19.43 % 17.98 %	2.06 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5506	3872 4043	1195 1347	113 116	74.75 % 73.43 %	23.07 % 24.46 %	2.18 % 2.11 %
Outlook Mail	5386 5532	4124 4224	1162 1199	100 109	76.57 % 76.36 %	21.57 % 21.67 %	1.86 % 1.97 %
Yahoo Mail	5563 5402	4313 4167	1138 1124	112 111	77.53 % 77.14 %	20.46 % 20.81 %	2.01 % 2.05 %
AOL Mail	5600 5388	4324 4177	1161 1107	115 104	77.21 % 77.52 %	20.73 % 20.55 %	2.05 % 1.93 %
Mail.com	5495 5399	4306 4270	1068 1028	121 101	78.36 % 79.09 %	19.44 % 19.04 %	2.20 % 1.87 %
Yandex Mail	5331 5273	4106 4059	1113 1108	112 106	77.02 % 76.98 %	20.88 % 21.01 %	2.10 % 2.01 %
GMX Mail	5458 5515	4182 4231	1165 1173	111 111	76.62 % 76.72 %	21.34 % 21.27 %	2.03 % 2.01 %
Zoho Mail	5570 5294	4387 4218	1064 973	119 103	78.76 % 79.68 %	19.10 % 18.38 %	2.14 % 1.95 %
ProtonMail	5380 5415	4308 4319	970 984	102 112	80.07 % 79.76 %	18.03 % 18.17 %	1.90 % 2.07 %
Custom Mail	5522 5386	4487 4349	917 934	118 103	81.26 % 80.75 %	16.61 % 17.34 %	2.14 % 1.91 %
iCloud Mail	5350 5266	3971 3927	1265 1235	114 104	74.22 % 74.57 %	23.64 % 23.45 %	2.13 % 1.97 %
Tuta	5490 5574	4399 4430	980 1031	111 113	80.13 % 79.48 %	17.85 % 18.50 %	2.02 % 2.03 %
Juno.com	5294 5389	4205 4358	971 926	118 105	79.43 % 80.87 %	18.34 % 17.18 %	2.23 % 1.95 %
Mailfence	5828 5464	4610 4371	1086 982	132 111	79.10 % 80.00 %	18.63 % 17.97 %	2.26 % 2.03 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.