Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 75.813	59.740 58.738	15.263 15.451	1.596 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.48 %	19.93 % 20.38 %	2.08 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5945	4836 4606	1257 1214	127 125	77.75 % 77.48 %	20.21 % 20.42 %	2.04 % 2.10 %
Elektronics	5786 5979	4580 4579	1078 1269	128 131	79.16 % 76.58 %	18.63 % 21.22 %	2.21 % 2.19 %
Entertainment	5998 5820	4669 4490	1193 1204	136 126	77.84 % 77.15 %	19.89 % 20.69 %	2.27 % 2.16 %
Cosmetics & Beauty	5849 5868	4575 4594	1165 1151	109 123	78.22 % 78.29 %	19.92 % 19.61 %	1.86 % 2.10 %
Food & Drink	5894 5972	4598 4599	1176 1250	120 123	78.01 % 77.01 %	19.95 % 20.93 %	2.04 % 2.06 %
Home & Garden	5783 5834	4504 4509	1157 1205	122 120	77.88 % 77.29 %	20.01 % 20.65 %	2.11 % 2.06 %
Finance	5673 5673	4617 4550	946 990	110 133	81.39 % 80.20 %	16.68 % 17.45 %	1.94 % 2.34 %
Health	6113 5751	4994 4677	987 944	132 130	81.69 % 81.32 %	16.15 % 16.41 %	2.16 % 2.26 %
Pets	5881 5801	4526 4497	1233 1181	122 123	76.96 % 77.52 %	20.97 % 20.36 %	2.07 % 2.12 %
Sport & Fitness	5830 5761	4503 4415	1204 1219	123 127	77.24 % 76.64 %	20.65 % 21.16 %	2.11 % 2.20 %
Job & Career	5877 5947	4448 4488	1308 1335	121 124	75.68 % 75.47 %	22.26 % 22.45 %	2.06 % 2.09 %
Dating	5955 5757	4378 4197	1450 1440	127 120	73.52 % 72.90 %	24.35 % 25.01 %	2.13 % 2.08 %
Other	5740 5705	4512 4537	1109 1049	119 119	78.61 % 79.53 %	19.32 % 18.39 %	2.07 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5433	3956 3965	1218 1350	117 118	74.77 % 72.98 %	23.02 % 24.85 %	2.21 % 2.17 %
Outlook Mail	5479 5462	4183 4139	1191 1204	105 119	76.35 % 75.78 %	21.74 % 22.04 %	1.92 % 2.18 %
Yahoo Mail	5528 5426	4284 4167	1133 1137	111 122	77.50 % 76.80 %	20.50 % 20.95 %	2.01 % 2.25 %
AOL Mail	5615 5448	4344 4176	1154 1154	117 118	77.36 % 76.65 %	20.55 % 21.18 %	2.08 % 2.17 %
Mail.com	5527 5457	4348 4272	1054 1077	125 108	78.67 % 78.28 %	19.07 % 19.74 %	2.26 % 1.98 %
Yandex Mail	5285 5191	4064 3973	1114 1105	107 113	76.90 % 76.54 %	21.08 % 21.29 %	2.02 % 2.18 %
GMX Mail	5521 5530	4231 4219	1179 1193	111 118	76.63 % 76.29 %	21.35 % 21.57 %	2.01 % 2.13 %
Zoho Mail	5514 5361	4347 4231	1045 1019	122 111	78.84 % 78.92 %	18.95 % 19.01 %	2.21 % 2.07 %
ProtonMail	5370 5510	4296 4373	967 1013	107 124	80.00 % 79.36 %	18.01 % 18.38 %	1.99 % 2.25 %
Custom Mail	5515 5357	4490 4305	908 943	117 109	81.41 % 80.36 %	16.46 % 17.60 %	2.12 % 2.03 %
iCloud Mail	5429 5307	4041 3913	1273 1280	115 114	74.43 % 73.73 %	23.45 % 24.12 %	2.12 % 2.15 %
Tuta	5533 5470	4442 4325	987 1028	104 117	80.28 % 79.07 %	17.84 % 18.79 %	1.88 % 2.14 %
Juno.com	5298 5437	4196 4363	992 959	110 115	79.20 % 80.25 %	18.72 % 17.64 %	2.08 % 2.12 %
Mailfence	5694 5424	4518 4317	1048 989	128 118	79.35 % 79.59 %	18.41 % 18.23 %	2.25 % 2.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.