Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.162	59.540 58.907	15.518 15.592	1.636 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.34 %	20.23 % 20.47 %	2.13 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5925	4749 4584	1272 1216	125 125	77.27 % 77.37 %	20.70 % 20.52 %	2.03 % 2.11 %
Elektronics	5976 5732	4658 4416	1182 1197	136 119	77.95 % 77.04 %	19.78 % 20.88 %	2.28 % 2.08 %
Entertainment	6047 5825	4656 4475	1257 1215	134 135	77.00 % 76.82 %	20.79 % 20.86 %	2.22 % 2.32 %
Cosmetics & Beauty	5761 5804	4509 4515	1131 1158	121 131	78.27 % 77.79 %	19.63 % 19.95 %	2.10 % 2.26 %
Food & Drink	5989 5830	4644 4464	1224 1238	121 128	77.54 % 76.57 %	20.44 % 21.23 %	2.02 % 2.20 %
Home & Garden	5719 5930	4435 4587	1162 1220	122 123	77.55 % 77.35 %	20.32 % 20.57 %	2.13 % 2.07 %
Finance	5914 5659	4794 4584	997 946	123 129	81.06 % 81.00 %	16.86 % 16.72 %	2.08 % 2.28 %
Health	5996 5828	4889 4727	978 972	129 129	81.54 % 81.11 %	16.31 % 16.68 %	2.15 % 2.21 %
Pets	5838 5943	4493 4596	1221 1221	124 126	76.96 % 77.33 %	20.91 % 20.55 %	2.12 % 2.12 %
Sport & Fitness	5824 5927	4484 4548	1212 1254	128 125	76.99 % 76.73 %	20.81 % 21.16 %	2.20 % 2.11 %
Job & Career	5877 6052	4436 4538	1321 1379	120 135	75.48 % 74.98 %	22.48 % 22.79 %	2.04 % 2.23 %
Dating	5956 5957	4368 4323	1455 1505	133 129	73.34 % 72.57 %	24.43 % 25.26 %	2.23 % 2.17 %
Other	5651 5750	4425 4550	1106 1071	120 129	78.30 % 79.13 %	19.57 % 18.63 %	2.12 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5579	3939 4096	1226 1361	111 122	74.66 % 73.42 %	23.24 % 24.40 %	2.10 % 2.19 %
Outlook Mail	5355 5504	4086 4167	1164 1220	105 117	76.30 % 75.71 %	21.74 % 22.17 %	1.96 % 2.13 %
Yahoo Mail	5484 5397	4234 4143	1138 1133	112 121	77.21 % 76.76 %	20.75 % 20.99 %	2.04 % 2.24 %
AOL Mail	5734 5275	4401 4044	1205 1116	128 115	76.75 % 76.66 %	21.01 % 21.16 %	2.23 % 2.18 %
Mail.com	5428 5383	4257 4213	1048 1058	123 112	78.43 % 78.26 %	19.31 % 19.65 %	2.27 % 2.08 %
Yandex Mail	5461 5288	4172 4022	1166 1157	123 109	76.40 % 76.06 %	21.35 % 21.88 %	2.25 % 2.06 %
GMX Mail	5409 5572	4122 4272	1174 1174	113 126	76.21 % 76.67 %	21.70 % 21.07 %	2.09 % 2.26 %
Zoho Mail	5565 5385	4372 4242	1072 1025	121 118	78.56 % 78.77 %	19.26 % 19.03 %	2.17 % 2.19 %
ProtonMail	5375 5356	4274 4214	995 1022	106 120	79.52 % 78.68 %	18.51 % 19.08 %	1.97 % 2.24 %
Custom Mail	5542 5499	4483 4427	941 954	118 118	80.89 % 80.51 %	16.98 % 17.35 %	2.13 % 2.15 %
iCloud Mail	5575 5432	4113 3998	1342 1316	120 118	73.78 % 73.60 %	24.07 % 24.23 %	2.15 % 2.17 %
Tuta	5508 5521	4389 4353	1007 1047	112 121	79.68 % 78.84 %	18.28 % 18.96 %	2.03 % 2.19 %
Juno.com	5258 5500	4189 4389	954 994	115 117	79.67 % 79.80 %	18.14 % 18.07 %	2.19 % 2.13 %
Mailfence	5724 5471	4509 4327	1086 1015	129 129	78.77 % 79.09 %	18.97 % 18.55 %	2.25 % 2.36 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.