Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.889	51.364 50.007	12.830 12.907	1.406 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.27 %	19.72 % 20.20 %	2.16 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 5227	3866 4110	991 1055	100 115	78.61 % 78.63 %	20.15 % 20.18 %	2.03 % 2.20 %
Elektronics	5108 5047	4072 3909	959 1037	111 107	79.72 % 77.45 %	18.77 % 20.55 %	2.17 % 2.12 %
Entertainment	4998 4880	3906 3801	1030 959	107 101	78.15 % 77.89 %	20.61 % 19.65 %	2.14 % 2.07 %
Cosmetics & Beauty	4918 4956	3916 3932	937 968	107 105	79.63 % 79.34 %	19.05 % 19.53 %	2.18 % 2.12 %
Food & Drink	4946 4941	3896 3836	1000 1023	107 106	78.77 % 77.64 %	20.22 % 20.70 %	2.16 % 2.15 %
Home & Garden	5130 4849	4022 3782	1037 1024	111 108	78.40 % 78.00 %	20.21 % 21.12 %	2.16 % 2.23 %
Finance	4974 4989	4052 4007	862 914	106 116	81.46 % 80.32 %	17.33 % 18.32 %	2.13 % 2.33 %
Health	5111 4749	4147 3852	884 833	120 105	81.14 % 81.11 %	17.30 % 17.54 %	2.35 % 2.21 %
Pets	4854 4871	3792 3794	979 1001	101 112	78.12 % 77.89 %	20.17 % 20.55 %	2.08 % 2.30 %
Sport & Fitness	5130 5068	4034 3929	1027 1047	114 108	78.64 % 77.53 %	20.02 % 20.66 %	2.22 % 2.13 %
Job & Career	5083 4707	3906 3617	1109 1015	113 107	76.84 % 76.84 %	21.82 % 21.56 %	2.22 % 2.27 %
Dating	5012 4857	3839 3680	1113 1104	98 111	76.60 % 75.77 %	22.21 % 22.73 %	1.96 % 2.29 %
Other	4886 4748	3916 3758	902 927	111 99	80.15 % 79.15 %	18.46 % 19.52 %	2.27 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4456	3613 3380	1060 1011	103 96	76.58 % 75.85 %	22.47 % 22.69 %	2.18 % 2.15 %
Outlook Mail	4782 4614	3723 3544	1000 1000	93 108	77.85 % 76.81 %	20.91 % 21.67 %	1.94 % 2.34 %
Yahoo Mail	4745 4702	3724 3633	972 965	102 101	78.48 % 77.26 %	20.48 % 20.52 %	2.15 % 2.15 %
AOL Mail	4674 4805	3671 3702	928 1019	105 105	78.54 % 77.04 %	19.85 % 21.21 %	2.25 % 2.19 %
Mail.com	4983 4686	3975 3685	928 921	114 95	79.77 % 78.64 %	18.62 % 19.65 %	2.29 % 2.03 %
Yandex Mail	4814 4614	3774 3602	993 971	107 98	78.40 % 78.07 %	20.63 % 21.04 %	2.22 % 2.12 %
GMX Mail	4634 4668	3587 3609	975 973	103 97	77.41 % 77.31 %	21.04 % 20.84 %	2.22 % 2.08 %
Zoho Mail	4705 4755	3768 3801	870 894	101 104	80.09 % 79.94 %	18.49 % 18.80 %	2.15 % 2.19 %
ProtonMail	4758 4645	3827 3715	870 880	111 106	80.43 % 79.98 %	18.28 % 18.95 %	2.33 % 2.28 %
Custom Mail	4799 4689	3887 3784	845 846	100 101	81.00 % 80.70 %	17.61 % 18.04 %	2.08 % 2.15 %
iCloud Mail	5008 4709	3825 3565	1104 1068	110 107	76.38 % 75.71 %	22.04 % 22.68 %	2.20 % 2.27 %
Tuta	4715 4776	3786 3789	870 916	96 104	80.30 % 79.33 %	18.45 % 19.18 %	2.04 % 2.18 %
Juno.com	4721 4787	3792 3838	875 885	101 113	80.32 % 80.18 %	18.53 % 18.49 %	2.14 % 2.36 %
Mailfence	3012 2983	2412 2360	540 558	60 65	80.08 % 79.11 %	17.93 % 18.71 %	1.99 % 2.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.