Brevo and CampaignMonitor Email Deliverability Comparison

Brevo

CampaignMonitor

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.221	51.817 50.522	12.742 13.308	1.214 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.46 %	19.37 % 20.40 %	1.85 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5244	4004 4070	1005 1061	89 113	78.54 % 77.61 %	19.71 % 20.23 %	1.75 % 2.15 %
Elektronics	5027 5223	4033 3994	900 1117	94 112	80.23 % 76.47 %	17.90 % 21.39 %	1.87 % 2.14 %
Entertainment	4956 4979	3874 3862	990 1015	92 102	78.17 % 77.57 %	19.98 % 20.39 %	1.86 % 2.05 %
Cosmetics & Beauty	5185 5137	4113 4025	981 1011	91 101	79.32 % 78.35 %	18.92 % 19.68 %	1.76 % 1.97 %
Food & Drink	4881 5047	3831 3894	960 1052	90 101	78.49 % 77.15 %	19.67 % 20.84 %	1.84 % 2.00 %
Home & Garden	5066 4939	3952 3799	1017 1033	97 107	78.01 % 76.92 %	20.08 % 20.92 %	1.91 % 2.17 %
Finance	4793 5045	3944 4043	765 884	84 118	82.29 % 80.14 %	15.96 % 17.52 %	1.75 % 2.34 %
Health	5258 4903	4319 3992	834 797	105 114	82.14 % 81.42 %	15.86 % 16.26 %	2.00 % 2.33 %
Pets	4920 4935	3831 3814	1000 1012	89 109	77.87 % 77.28 %	20.33 % 20.51 %	1.81 % 2.21 %
Sport & Fitness	5293 5102	4141 3899	1054 1097	98 106	78.24 % 76.42 %	19.91 % 21.50 %	1.85 % 2.08 %
Job & Career	5193 4843	3925 3649	1164 1094	104 100	75.58 % 75.35 %	22.41 % 22.59 %	2.00 % 2.06 %
Dating	5104 4874	3831 3582	1185 1186	88 106	75.06 % 73.49 %	23.22 % 24.33 %	1.72 % 2.17 %
Other	4999 4950	4019 3899	887 949	93 102	80.40 % 78.77 %	17.74 % 19.17 %	1.86 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4494	3486 3282	1073 1117	93 95	74.94 % 73.03 %	23.07 % 24.86 %	2.00 % 2.11 %
Outlook Mail	4710 4608	3630 3453	997 1050	83 105	77.07 % 74.93 %	21.17 % 22.79 %	1.76 % 2.28 %
Yahoo Mail	4766 4711	3727 3606	951 1007	88 98	78.20 % 76.54 %	19.95 % 21.38 %	1.85 % 2.08 %
AOL Mail	4563 4830	3577 3694	905 1035	81 101	78.39 % 76.48 %	19.83 % 21.43 %	1.78 % 2.09 %
Mail.com	4838 4668	3851 3676	893 897	94 95	79.60 % 78.75 %	18.46 % 19.22 %	1.94 % 2.04 %
Yandex Mail	4670 4542	3629 3490	956 954	85 98	77.71 % 76.84 %	20.47 % 21.00 %	1.82 % 2.16 %
GMX Mail	4708 4580	3635 3461	988 1028	85 91	77.21 % 75.57 %	20.99 % 22.45 %	1.81 % 1.99 %
Zoho Mail	4698 4790	3763 3801	850 883	85 106	80.10 % 79.35 %	18.09 % 18.43 %	1.81 % 2.21 %
ProtonMail	4601 4708	3722 3742	790 856	89 110	80.90 % 79.48 %	17.17 % 18.18 %	1.93 % 2.34 %
Custom Mail	4813 4551	3948 3664	774 795	91 92	82.03 % 80.51 %	16.08 % 17.47 %	1.89 % 2.02 %
iCloud Mail	4752 4549	3560 3355	1104 1097	88 97	74.92 % 73.75 %	23.23 % 24.12 %	1.85 % 2.13 %
Tuta	4731 4777	3821 3784	825 894	85 99	80.77 % 79.21 %	17.44 % 18.71 %	1.80 % 2.07 %
Juno.com	4601 4921	3701 3939	818 874	82 108	80.44 % 80.04 %	17.78 % 17.76 %	1.78 % 2.19 %
Mailfence	4670 4492	3767 3575	818 821	85 96	80.66 % 79.59 %	17.52 % 18.28 %	1.82 % 2.14 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.