CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 65.210	50.429 51.727	12.942 12.292	1.320 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 79.32 %	20.07 % 18.85 %	2.05 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5002	4149 3885	1052 1015	110 104	78.64 % 77.67 %	19.94 % 20.29 %	2.08 % 2.08 %
Elektronics	5059 4926	3912 3942	1052 891	101 109	77.33 % 80.02 %	20.79 % 18.09 %	2.00 % 2.21 %
Entertainment	4903 5041	3828 3984	974 966	96 106	78.07 % 79.03 %	19.87 % 19.16 %	1.96 % 2.10 %
Cosmetics & Beauty	5043 4918	3986 3938	978 896	99 103	79.04 % 80.07 %	19.39 % 18.22 %	1.96 % 2.09 %
Food & Drink	5077 4841	3955 3815	1032 937	100 101	77.90 % 78.81 %	20.33 % 19.36 %	1.97 % 2.09 %
Home & Garden	4976 4997	3870 3966	1039 941	102 106	77.77 % 79.37 %	20.88 % 18.83 %	2.05 % 2.12 %
Finance	4986 5027	4017 4104	880 829	112 113	80.57 % 81.64 %	17.65 % 16.49 %	2.25 % 2.25 %
Health	4821 5108	3930 4199	809 830	99 98	81.52 % 82.20 %	16.78 % 16.25 %	2.05 % 1.92 %
Pets	4871 5077	3791 4021	989 949	104 105	77.83 % 79.20 %	20.30 % 18.69 %	2.14 % 2.07 %
Sport & Fitness	5025 4998	3882 3950	1043 956	102 102	77.25 % 79.03 %	20.76 % 19.13 %	2.03 % 2.04 %
Job & Career	4737 4981	3630 3861	1038 1022	99 110	76.63 % 77.51 %	21.91 % 20.52 %	2.09 % 2.21 %
Dating	4843 5215	3620 3970	1131 1161	103 101	74.75 % 76.13 %	23.35 % 22.26 %	2.13 % 1.94 %
Other	4860 5079	3859 4092	925 899	93 104	79.40 % 80.57 %	19.03 % 17.70 %	1.91 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4692	3303 3600	1041 1008	88 97	74.73 % 76.73 %	23.55 % 21.48 %	1.99 % 2.07 %
Outlook Mail	4609 4895	3515 3839	1024 970	97 99	76.26 % 78.43 %	22.22 % 19.82 %	2.10 % 2.02 %
Yahoo Mail	4760 4718	3672 3722	986 902	95 103	77.14 % 78.89 %	20.71 % 19.12 %	2.00 % 2.18 %
AOL Mail	4801 4544	3696 3578	1022 885	98 97	76.98 % 78.74 %	21.29 % 19.48 %	2.04 % 2.13 %
Mail.com	4635 4787	3660 3849	882 862	90 102	78.96 % 80.41 %	19.03 % 18.01 %	1.94 % 2.13 %
Yandex Mail	4526 4782	3511 3765	948 922	92 92	77.57 % 78.73 %	20.95 % 19.28 %	2.03 % 1.92 %
GMX Mail	4596 4698	3528 3646	984 977	87 90	76.76 % 77.61 %	21.41 % 20.80 %	1.89 % 1.92 %
Zoho Mail	4783 4615	3837 3714	874 814	99 100	80.22 % 80.48 %	18.27 % 17.64 %	2.07 % 2.17 %
ProtonMail	4756 4869	3820 3938	873 835	106 106	80.32 % 80.88 %	18.36 % 17.15 %	2.23 % 2.18 %
Custom Mail	4613 4585	3739 3773	809 727	94 92	81.05 % 82.29 %	17.54 % 15.86 %	2.04 % 2.01 %
iCloud Mail	4633 4800	3481 3648	1072 1059	96 109	75.13 % 76.00 %	23.14 % 22.06 %	2.07 % 2.27 %
Tuta	4744 4702	3772 3816	887 810	97 97	79.51 % 81.16 %	18.70 % 17.23 %	2.04 % 2.06 %
Juno.com	4898 4624	3932 3727	875 814	106 98	80.28 % 80.60 %	17.86 % 17.60 %	2.16 % 2.12 %
Mailfence	3703 3899	2963 3112	665 707	75 80	80.02 % 79.82 %	17.96 % 18.13 %	2.03 % 2.05 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.