CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.256	50.007 51.984	12.907 11.432	1.400 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 80.90 %	20.20 % 17.79 %	2.19 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 5017	4110 3990	1055 947	115 97	78.63 % 79.53 %	20.18 % 18.88 %	2.20 % 1.93 %
Elektronics	5047 4959	3909 4054	1037 838	107 112	77.45 % 81.75 %	20.55 % 16.90 %	2.12 % 2.26 %
Entertainment	4880 5054	3801 4088	959 905	101 100	77.89 % 80.89 %	19.65 % 17.91 %	2.07 % 1.98 %
Cosmetics & Beauty	4956 4874	3932 3977	968 852	105 96	79.34 % 81.60 %	19.53 % 17.48 %	2.12 % 1.97 %
Food & Drink	4941 4756	3836 3832	1023 873	106 99	77.64 % 80.57 %	20.70 % 18.36 %	2.15 % 2.08 %
Home & Garden	4849 4986	3782 4050	1024 881	108 103	78.00 % 81.23 %	21.12 % 17.67 %	2.23 % 2.07 %
Finance	4989 4816	4007 3968	914 772	116 107	80.32 % 82.39 %	18.32 % 16.03 %	2.33 % 2.22 %
Health	4749 4962	3852 4116	833 768	105 90	81.11 % 82.95 %	17.54 % 15.48 %	2.21 % 1.81 %
Pets	4871 5128	3794 4149	1001 903	112 97	77.89 % 80.91 %	20.55 % 17.61 %	2.30 % 1.89 %
Sport & Fitness	5068 4893	3929 3945	1047 878	108 92	77.53 % 80.63 %	20.66 % 17.94 %	2.13 % 1.88 %
Job & Career	4707 4916	3617 3906	1015 949	107 104	76.84 % 79.45 %	21.56 % 19.30 %	2.27 % 2.12 %
Dating	4857 4920	3680 3850	1104 1022	111 94	75.77 % 78.25 %	22.73 % 20.77 %	2.29 % 1.91 %
Other	4748 4975	3758 4059	927 844	99 98	79.15 % 81.59 %	19.52 % 16.96 %	2.09 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4670	3380 3698	1011 936	96 91	75.85 % 79.19 %	22.69 % 20.04 %	2.15 % 1.95 %
Outlook Mail	4614 4924	3544 3941	1000 926	108 96	76.81 % 80.04 %	21.67 % 18.81 %	2.34 % 1.95 %
Yahoo Mail	4702 4688	3633 3774	965 856	101 95	77.26 % 80.50 %	20.52 % 18.26 %	2.15 % 2.03 %
AOL Mail	4805 4499	3702 3634	1019 807	105 92	77.04 % 80.77 %	21.21 % 17.94 %	2.19 % 2.04 %
Mail.com	4686 4687	3685 3838	921 802	95 95	78.64 % 81.89 %	19.65 % 17.11 %	2.03 % 2.03 %
Yandex Mail	4614 4988	3602 4005	971 898	98 97	78.07 % 80.29 %	21.04 % 18.00 %	2.12 % 1.94 %
GMX Mail	4668 4755	3609 3794	973 931	97 89	77.31 % 79.79 %	20.84 % 19.58 %	2.08 % 1.87 %
Zoho Mail	4755 4609	3801 3770	894 755	104 97	79.94 % 81.80 %	18.80 % 16.38 %	2.19 % 2.10 %
ProtonMail	4645 4768	3715 3915	880 781	106 101	79.98 % 82.11 %	18.95 % 16.38 %	2.28 % 2.12 %
Custom Mail	4689 4523	3784 3760	846 699	101 86	80.70 % 83.13 %	18.04 % 15.45 %	2.15 % 1.90 %
iCloud Mail	4709 4757	3565 3732	1068 977	107 100	75.71 % 78.45 %	22.68 % 20.54 %	2.27 % 2.10 %
Tuta	4776 4644	3789 3839	916 749	104 93	79.33 % 82.67 %	19.18 % 16.13 %	2.18 % 2.00 %
Juno.com	4787 4640	3838 3787	885 768	113 97	80.18 % 81.62 %	18.49 % 16.55 %	2.36 % 2.09 %
Mailfence	2983 3104	2360 2497	558 547	65 60	79.11 % 80.44 %	18.71 % 17.62 %	2.18 % 1.93 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.