CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.292	59.143 58.458	15.151 16.022	1.509 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 76.62 %	19.99 % 21.00 %	1.99 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5850	4635 4451	1195 1259	115 140	77.96 % 76.09 %	20.10 % 21.52 %	1.93 % 2.39 %
Elektronics	5832 5781	4507 4458	1205 1195	120 128	77.28 % 77.11 %	20.66 % 20.67 %	2.06 % 2.21 %
Entertainment	5829 5795	4528 4442	1182 1208	119 145	77.68 % 76.65 %	20.28 % 20.85 %	2.04 % 2.50 %
Cosmetics & Beauty	5850 5920	4594 4516	1140 1255	116 149	78.53 % 76.28 %	19.49 % 21.20 %	1.98 % 2.52 %
Food & Drink	5925 5812	4591 4436	1220 1235	114 141	77.49 % 76.32 %	20.59 % 21.25 %	1.92 % 2.43 %
Home & Garden	5896 5674	4608 4312	1172 1226	116 136	78.15 % 76.00 %	19.88 % 21.61 %	1.97 % 2.40 %
Finance	5613 5979	4540 4820	954 1028	119 131	80.88 % 80.62 %	17.00 % 17.19 %	2.12 % 2.19 %
Health	5766 5840	4725 4695	918 1006	123 139	81.95 % 80.39 %	15.92 % 17.23 %	2.13 % 2.38 %
Pets	5928 5865	4622 4470	1194 1249	112 146	77.97 % 76.21 %	20.14 % 21.30 %	1.89 % 2.49 %
Sport & Fitness	5795 5958	4474 4526	1207 1296	114 136	77.20 % 75.97 %	20.83 % 21.75 %	1.97 % 2.28 %
Job & Career	5942 5824	4505 4289	1320 1401	117 134	75.82 % 73.64 %	22.21 % 24.06 %	1.97 % 2.30 %
Dating	5730 6152	4210 4455	1410 1554	110 143	73.47 % 72.42 %	24.61 % 25.26 %	1.92 % 2.32 %
Other	5752 5842	4604 4588	1034 1110	114 144	80.04 % 78.53 %	17.98 % 19.00 %	1.98 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5700	4043 4182	1347 1384	116 134	73.43 % 73.37 %	24.46 % 24.28 %	2.11 % 2.35 %
Outlook Mail	5532 5471	4224 4118	1199 1221	109 132	76.36 % 75.27 %	21.67 % 22.32 %	1.97 % 2.41 %
Yahoo Mail	5402 5397	4167 4097	1124 1170	111 130	77.14 % 75.91 %	20.81 % 21.68 %	2.05 % 2.41 %
AOL Mail	5388 5444	4177 4122	1107 1186	104 136	77.52 % 75.72 %	20.55 % 21.79 %	1.93 % 2.50 %
Mail.com	5399 5463	4270 4216	1028 1125	101 122	79.09 % 77.17 %	19.04 % 20.59 %	1.87 % 2.23 %
Yandex Mail	5273 5504	4059 4151	1108 1226	106 127	76.98 % 75.42 %	21.01 % 22.27 %	2.01 % 2.31 %
GMX Mail	5515 5398	4231 4051	1173 1220	111 127	76.72 % 75.05 %	21.27 % 22.60 %	2.01 % 2.35 %
Zoho Mail	5294 5369	4218 4201	973 1037	103 131	79.68 % 78.25 %	18.38 % 19.31 %	1.95 % 2.44 %
ProtonMail	5415 5477	4319 4322	984 1031	112 124	79.76 % 78.91 %	18.17 % 18.82 %	2.07 % 2.26 %
Custom Mail	5386 5598	4349 4465	934 1002	103 131	80.75 % 79.76 %	17.34 % 17.90 %	1.91 % 2.34 %
iCloud Mail	5266 5337	3927 3883	1235 1323	104 131	74.57 % 72.76 %	23.45 % 24.79 %	1.97 % 2.45 %
Tuta	5574 5408	4430 4239	1031 1038	113 131	79.48 % 78.38 %	18.50 % 19.19 %	2.03 % 2.42 %
Juno.com	5389 5353	4358 4211	926 1015	105 127	80.87 % 78.67 %	17.18 % 18.96 %	1.95 % 2.37 %
Mailfence	5464 5373	4371 4200	982 1044	111 129	80.00 % 78.17 %	17.97 % 19.43 %	2.03 % 2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.