CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.501	58.446 58.876	15.832 15.914	1.749 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.96 %	20.82 % 20.80 %	2.30 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5936	4511 4533	1230 1270	125 133	76.90 % 76.36 %	20.97 % 21.39 %	2.13 % 2.24 %
Elektronics	5826 5824	4449 4515	1244 1184	133 125	76.36 % 77.52 %	21.35 % 20.33 %	2.28 % 2.15 %
Entertainment	5811 5703	4447 4391	1223 1175	141 137	76.53 % 76.99 %	21.05 % 20.60 %	2.43 % 2.40 %
Cosmetics & Beauty	5885 5999	4564 4595	1183 1267	138 137	77.55 % 76.60 %	20.10 % 21.12 %	2.34 % 2.28 %
Food & Drink	5906 5800	4496 4428	1275 1235	135 137	76.13 % 76.34 %	21.59 % 21.29 %	2.29 % 2.36 %
Home & Garden	5885 5774	4526 4419	1228 1224	131 131	76.91 % 76.53 %	20.87 % 21.20 %	2.23 % 2.27 %
Finance	5612 5942	4485 4821	990 996	137 125	79.92 % 81.13 %	17.64 % 16.76 %	2.44 % 2.10 %
Health	5810 5777	4689 4673	979 978	142 126	80.71 % 80.89 %	16.85 % 16.93 %	2.44 % 2.18 %
Pets	5997 6037	4629 4610	1234 1289	134 138	77.19 % 76.36 %	20.58 % 21.35 %	2.23 % 2.29 %
Sport & Fitness	5812 5935	4437 4522	1247 1286	128 127	76.34 % 76.19 %	21.46 % 21.67 %	2.20 % 2.14 %
Job & Career	6083 5829	4528 4335	1415 1370	140 124	74.44 % 74.37 %	23.26 % 23.50 %	2.30 % 2.13 %
Dating	5840 6050	4210 4384	1498 1530	132 136	72.09 % 72.46 %	25.65 % 25.29 %	2.26 % 2.25 %
Other	5694 5895	4475 4650	1086 1110	133 135	78.59 % 78.88 %	19.07 % 18.83 %	2.34 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5720	4035 4226	1391 1368	133 126	72.58 % 73.88 %	25.02 % 23.92 %	2.39 % 2.20 %
Outlook Mail	5469 5654	4126 4259	1219 1267	124 128	75.44 % 75.33 %	22.29 % 22.41 %	2.27 % 2.26 %
Yahoo Mail	5322 5470	4054 4157	1145 1188	123 125	76.17 % 76.00 %	21.51 % 21.72 %	2.31 % 2.29 %
AOL Mail	5298 5323	4050 4038	1128 1158	120 127	76.44 % 75.86 %	21.29 % 21.75 %	2.27 % 2.39 %
Mail.com	5401 5370	4196 4163	1086 1096	119 111	77.69 % 77.52 %	20.11 % 20.41 %	2.20 % 2.07 %
Yandex Mail	5389 5681	4085 4319	1185 1235	119 127	75.80 % 76.03 %	21.99 % 21.74 %	2.21 % 2.24 %
GMX Mail	5566 5409	4230 4091	1206 1194	130 124	76.00 % 75.63 %	21.67 % 22.07 %	2.34 % 2.29 %
Zoho Mail	5376 5415	4215 4264	1034 1028	127 123	78.40 % 78.74 %	19.23 % 18.98 %	2.36 % 2.27 %
ProtonMail	5376 5429	4202 4290	1046 1026	128 113	78.16 % 79.02 %	19.46 % 18.90 %	2.38 % 2.08 %
Custom Mail	5399 5615	4299 4489	982 1004	118 122	79.63 % 79.95 %	18.19 % 17.88 %	2.19 % 2.17 %
iCloud Mail	5372 5279	3935 3870	1315 1289	122 120	73.25 % 73.31 %	24.48 % 24.42 %	2.27 % 2.27 %
Tuta	5583 5387	4374 4249	1079 1013	130 125	78.34 % 78.88 %	19.33 % 18.80 %	2.33 % 2.32 %
Juno.com	5441 5411	4339 4275	976 1014	126 122	79.75 % 79.01 %	17.94 % 18.74 %	2.32 % 2.25 %
Mailfence	5476 5338	4306 4186	1040 1034	130 118	78.63 % 78.42 %	18.99 % 19.37 %	2.37 % 2.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.