CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.745	58.738 58.968	15.451 15.953	1.624 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.84 %	20.38 % 20.79 %	2.14 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5914	4606 4504	1214 1267	125 143	77.48 % 76.16 %	20.42 % 21.42 %	2.10 % 2.42 %
Elektronics	5979 5868	4579 4553	1269 1181	131 134	76.58 % 77.59 %	21.22 % 20.13 %	2.19 % 2.28 %
Entertainment	5820 5828	4490 4466	1204 1211	126 151	77.15 % 76.63 %	20.69 % 20.78 %	2.16 % 2.59 %
Cosmetics & Beauty	5868 5890	4594 4508	1151 1235	123 147	78.29 % 76.54 %	19.61 % 20.97 %	2.10 % 2.50 %
Food & Drink	5972 5750	4599 4392	1250 1217	123 141	77.01 % 76.38 %	20.93 % 21.17 %	2.06 % 2.45 %
Home & Garden	5834 5793	4509 4419	1205 1235	120 139	77.29 % 76.28 %	20.65 % 21.32 %	2.06 % 2.40 %
Finance	5673 6023	4550 4833	990 1058	133 132	80.20 % 80.24 %	17.45 % 17.57 %	2.34 % 2.19 %
Health	5751 5855	4677 4728	944 989	130 138	81.32 % 80.75 %	16.41 % 16.89 %	2.26 % 2.36 %
Pets	5801 6044	4497 4628	1181 1266	123 150	77.52 % 76.57 %	20.36 % 20.95 %	2.12 % 2.48 %
Sport & Fitness	5761 5966	4415 4538	1219 1289	127 139	76.64 % 76.06 %	21.16 % 21.61 %	2.20 % 2.33 %
Job & Career	5947 5805	4488 4293	1335 1383	124 129	75.47 % 73.95 %	22.45 % 23.82 %	2.09 % 2.22 %
Dating	5757 6096	4197 4448	1440 1502	120 146	72.90 % 72.97 %	25.01 % 24.64 %	2.08 % 2.40 %
Other	5705 5913	4537 4658	1049 1120	119 135	79.53 % 78.78 %	18.39 % 18.94 %	2.09 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5749	3965 4230	1350 1383	118 136	72.98 % 73.58 %	24.85 % 24.06 %	2.17 % 2.37 %
Outlook Mail	5462 5551	4139 4199	1204 1218	119 134	75.78 % 75.64 %	22.04 % 21.94 %	2.18 % 2.41 %
Yahoo Mail	5426 5389	4167 4096	1137 1163	122 130	76.80 % 76.01 %	20.95 % 21.58 %	2.25 % 2.41 %
AOL Mail	5448 5421	4176 4128	1154 1154	118 139	76.65 % 76.15 %	21.18 % 21.29 %	2.17 % 2.56 %
Mail.com	5457 5473	4272 4237	1077 1110	108 126	78.28 % 77.42 %	19.74 % 20.28 %	1.98 % 2.30 %
Yandex Mail	5191 5537	3973 4191	1105 1221	113 125	76.54 % 75.69 %	21.29 % 22.05 %	2.18 % 2.26 %
GMX Mail	5530 5437	4219 4101	1193 1209	118 127	76.29 % 75.43 %	21.57 % 22.24 %	2.13 % 2.34 %
Zoho Mail	5361 5426	4231 4257	1019 1041	111 128	78.92 % 78.46 %	19.01 % 19.19 %	2.07 % 2.36 %
ProtonMail	5510 5529	4373 4351	1013 1053	124 125	79.36 % 78.69 %	18.38 % 19.05 %	2.25 % 2.26 %
Custom Mail	5357 5609	4305 4490	943 990	109 129	80.36 % 80.05 %	17.60 % 17.65 %	2.03 % 2.30 %
iCloud Mail	5307 5310	3913 3859	1280 1320	114 131	73.73 % 72.67 %	24.12 % 24.86 %	2.15 % 2.47 %
Tuta	5470 5461	4325 4288	1028 1039	117 134	79.07 % 78.52 %	18.79 % 19.03 %	2.14 % 2.45 %
Juno.com	5437 5359	4363 4228	959 1001	115 130	80.25 % 78.90 %	17.64 % 18.68 %	2.12 % 2.43 %
Mailfence	5424 5494	4317 4313	989 1051	118 130	79.59 % 78.50 %	18.23 % 19.13 %	2.18 % 2.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.