CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 66.061	50.958 50.618	13.015 13.815	1.320 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 76.62 %	19.93 % 20.91 %	2.02 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5096	3919 3839	994 1131	107 126	78.07 % 75.33 %	19.80 % 22.19 %	2.13 % 2.47 %
Elektronics	5236 4947	4051 3824	1073 1000	112 123	77.37 % 77.30 %	20.49 % 20.21 %	2.14 % 2.49 %
Entertainment	5088 5021	3969 3848	1014 1042	105 131	78.01 % 76.64 %	19.93 % 20.75 %	2.06 % 2.61 %
Cosmetics & Beauty	5233 5117	4143 3912	992 1074	98 131	79.17 % 76.45 %	18.96 % 20.99 %	1.87 % 2.56 %
Food & Drink	5174 4942	4021 3770	1056 1048	97 124	77.72 % 76.28 %	20.41 % 21.21 %	1.87 % 2.51 %
Home & Garden	4985 4962	3871 3769	1017 1072	97 121	77.65 % 75.96 %	20.40 % 21.60 %	1.95 % 2.44 %
Finance	4989 5164	4025 4115	856 929	108 120	80.68 % 79.69 %	17.16 % 17.99 %	2.16 % 2.32 %
Health	4911 5057	4017 4077	785 859	109 121	81.80 % 80.62 %	15.98 % 16.99 %	2.22 % 2.39 %
Pets	4962 5210	3860 3989	1005 1084	97 137	77.79 % 76.56 %	20.25 % 20.81 %	1.95 % 2.63 %
Sport & Fitness	4982 5096	3844 3867	1032 1108	106 121	77.16 % 75.88 %	20.71 % 21.74 %	2.13 % 2.37 %
Job & Career	4950 5089	3752 3769	1099 1199	99 121	75.80 % 74.06 %	22.20 % 23.56 %	2.00 % 2.38 %
Dating	4948 5224	3642 3809	1213 1288	93 127	73.61 % 72.91 %	24.51 % 24.66 %	1.88 % 2.43 %
Other	4815 5136	3844 4030	879 981	92 125	79.83 % 78.47 %	18.26 % 19.10 %	1.91 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4929	3433 3617	1120 1192	96 120	73.84 % 73.38 %	24.09 % 24.18 %	2.06 % 2.43 %
Outlook Mail	4767 4678	3618 3530	1052 1025	97 123	75.90 % 75.46 %	22.07 % 21.91 %	2.03 % 2.63 %
Yahoo Mail	4593 4535	3558 3437	940 981	95 117	77.47 % 75.79 %	20.47 % 21.63 %	2.07 % 2.58 %
AOL Mail	4641 4583	3583 3482	966 981	92 120	77.20 % 75.98 %	20.81 % 21.41 %	1.98 % 2.62 %
Mail.com	4691 4740	3707 3650	892 975	92 115	79.02 % 77.00 %	19.02 % 20.57 %	1.96 % 2.43 %
Yandex Mail	4491 4759	3462 3597	934 1053	95 109	77.09 % 75.58 %	20.80 % 22.13 %	2.12 % 2.29 %
GMX Mail	4708 4721	3600 3532	1017 1078	91 111	76.47 % 74.81 %	21.60 % 22.83 %	1.93 % 2.35 %
Zoho Mail	4719 4629	3752 3604	874 912	93 113	79.51 % 77.86 %	18.52 % 19.70 %	1.97 % 2.44 %
ProtonMail	4715 4776	3769 3743	845 914	101 119	79.94 % 78.37 %	17.92 % 19.14 %	2.14 % 2.49 %
Custom Mail	4723 4773	3829 3802	804 853	90 118	81.07 % 79.66 %	17.02 % 17.87 %	1.91 % 2.47 %
iCloud Mail	4569 4661	3396 3377	1081 1162	92 122	74.33 % 72.45 %	23.66 % 24.93 %	2.01 % 2.62 %
Tuta	4713 4794	3749 3787	868 891	96 116	79.55 % 78.99 %	18.42 % 18.59 %	2.04 % 2.42 %
Juno.com	4754 4753	3830 3744	827 896	97 113	80.56 % 78.77 %	17.40 % 18.85 %	2.04 % 2.38 %
Mailfence	4560 4730	3672 3716	795 902	93 112	80.53 % 78.56 %	17.43 % 19.07 %	2.04 % 2.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.