CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 66.291	50.522 51.770	13.308 13.154	1.391 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 78.10 %	20.40 % 19.84 %	2.13 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5153	4070 3949	1061 1101	113 103	77.61 % 76.63 %	20.23 % 21.37 %	2.15 % 2.00 %
Elektronics	5223 4958	3994 3899	1117 954	112 105	76.47 % 78.64 %	21.39 % 19.24 %	2.14 % 2.12 %
Entertainment	4979 5001	3862 3898	1015 999	102 104	77.57 % 77.94 %	20.39 % 19.98 %	2.05 % 2.08 %
Cosmetics & Beauty	5137 5061	4025 3979	1011 977	101 105	78.35 % 78.62 %	19.68 % 19.30 %	1.97 % 2.07 %
Food & Drink	5047 4952	3894 3841	1052 1009	101 102	77.15 % 77.56 %	20.84 % 20.38 %	2.00 % 2.06 %
Home & Garden	4939 5025	3799 3920	1033 1000	107 105	76.92 % 78.01 %	20.92 % 19.90 %	2.17 % 2.09 %
Finance	5045 5173	4043 4182	884 877	118 114	80.14 % 80.84 %	17.52 % 16.95 %	2.34 % 2.20 %
Health	4903 5211	3992 4237	797 876	114 98	81.42 % 81.31 %	16.26 % 16.81 %	2.33 % 1.88 %
Pets	4935 5136	3814 4006	1012 1021	109 109	77.28 % 78.00 %	20.51 % 19.88 %	2.21 % 2.12 %
Sport & Fitness	5102 5048	3899 3934	1097 1011	106 103	76.42 % 77.93 %	21.50 % 20.03 %	2.08 % 2.04 %
Job & Career	4843 5114	3649 3877	1094 1127	100 110	75.35 % 75.81 %	22.59 % 22.04 %	2.06 % 2.15 %
Dating	4874 5323	3582 3953	1186 1265	106 105	73.49 % 74.26 %	24.33 % 23.76 %	2.17 % 1.97 %
Other	4950 5136	3899 4095	949 937	102 104	78.77 % 79.73 %	19.17 % 18.24 %	2.06 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4828	3282 3620	1117 1113	95 95	73.03 % 74.98 %	24.86 % 23.05 %	2.11 % 1.97 %
Outlook Mail	4608 4793	3453 3670	1050 1023	105 100	74.93 % 76.57 %	22.79 % 21.34 %	2.28 % 2.09 %
Yahoo Mail	4711 4663	3606 3610	1007 951	98 102	76.54 % 77.42 %	21.38 % 20.39 %	2.08 % 2.19 %
AOL Mail	4830 4530	3694 3509	1035 925	101 96	76.48 % 77.46 %	21.43 % 20.42 %	2.09 % 2.12 %
Mail.com	4668 4778	3676 3765	897 917	95 96	78.75 % 78.80 %	19.22 % 19.19 %	2.04 % 2.01 %
Yandex Mail	4542 4812	3490 3721	954 1001	98 90	76.84 % 77.33 %	21.00 % 20.80 %	2.16 % 1.87 %
GMX Mail	4580 4740	3461 3594	1028 1056	91 90	75.57 % 75.82 %	22.45 % 22.28 %	1.99 % 1.90 %
Zoho Mail	4790 4651	3801 3695	883 862	106 94	79.35 % 79.45 %	18.43 % 18.53 %	2.21 % 2.02 %
ProtonMail	4708 4801	3742 3838	856 857	110 106	79.48 % 79.94 %	18.18 % 17.85 %	2.34 % 2.21 %
Custom Mail	4551 4694	3664 3817	795 782	92 95	80.51 % 81.32 %	17.47 % 16.66 %	2.02 % 2.02 %
iCloud Mail	4549 4792	3355 3550	1097 1133	97 109	73.75 % 74.08 %	24.12 % 23.64 %	2.13 % 2.27 %
Tuta	4777 4790	3784 3848	894 841	99 101	79.21 % 80.33 %	18.71 % 17.56 %	2.07 % 2.11 %
Juno.com	4921 4723	3939 3772	874 851	108 100	80.04 % 79.86 %	17.76 % 18.02 %	2.19 % 2.12 %
Mailfence	4492 4696	3575 3761	821 842	96 93	79.59 % 80.09 %	18.28 % 17.93 %	2.14 % 1.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.