CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 66.517	50.620 51.489	13.164 13.555	1.373 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.41 %	20.20 % 20.38 %	2.11 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5092	4058 3869	1066 1119	110 104	77.53 % 75.98 %	20.37 % 21.98 %	2.10 % 2.04 %
Elektronics	5245 4973	4033 3847	1099 1013	113 113	76.89 % 77.36 %	20.95 % 20.37 %	2.15 % 2.27 %
Entertainment	4996 5012	3890 3878	1000 1024	106 110	77.86 % 77.37 %	20.02 % 20.43 %	2.12 % 2.19 %
Cosmetics & Beauty	5215 5223	4117 4055	994 1046	104 122	78.95 % 77.64 %	19.06 % 20.03 %	1.99 % 2.34 %
Food & Drink	5079 4966	3943 3822	1037 1032	99 112	77.63 % 76.96 %	20.42 % 20.78 %	1.95 % 2.26 %
Home & Garden	4911 5045	3780 3898	1028 1033	103 114	76.97 % 77.26 %	20.93 % 20.48 %	2.10 % 2.26 %
Finance	4978 5216	3998 4194	864 902	116 120	80.31 % 80.41 %	17.36 % 17.29 %	2.33 % 2.30 %
Health	4835 5162	3943 4202	781 854	111 106	81.55 % 81.40 %	16.15 % 16.54 %	2.30 % 2.05 %
Pets	4925 5207	3814 4018	1006 1073	105 116	77.44 % 77.17 %	20.43 % 20.61 %	2.13 % 2.23 %
Sport & Fitness	5055 5103	3875 3931	1074 1062	106 110	76.66 % 77.03 %	21.25 % 20.81 %	2.10 % 2.16 %
Job & Career	4878 5025	3685 3776	1091 1138	102 111	75.54 % 75.14 %	22.37 % 22.65 %	2.09 % 2.21 %
Dating	4951 5351	3633 3944	1219 1287	99 120	73.38 % 73.71 %	24.62 % 24.05 %	2.00 % 2.24 %
Other	4855 5142	3851 4055	905 972	99 115	79.32 % 78.86 %	18.64 % 18.90 %	2.04 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4961	3297 3682	1115 1171	98 108	73.10 % 74.22 %	24.72 % 23.60 %	2.17 % 2.18 %
Outlook Mail	4653 4807	3507 3647	1042 1049	104 111	75.37 % 75.87 %	22.39 % 21.82 %	2.24 % 2.31 %
Yahoo Mail	4653 4735	3586 3641	973 986	94 108	77.07 % 76.90 %	20.91 % 20.82 %	2.02 % 2.28 %
AOL Mail	4734 4536	3634 3467	1000 967	100 102	76.76 % 76.43 %	21.12 % 21.32 %	2.11 % 2.25 %
Mail.com	4675 4907	3698 3828	878 972	99 107	79.10 % 78.01 %	18.78 % 19.81 %	2.12 % 2.18 %
Yandex Mail	4462 4717	3429 3615	938 1007	95 95	76.85 % 76.64 %	21.02 % 21.35 %	2.13 % 2.01 %
GMX Mail	4700 4808	3578 3623	1028 1085	94 100	76.13 % 75.35 %	21.87 % 22.57 %	2.00 % 2.08 %
Zoho Mail	4773 4653	3783 3668	887 881	103 104	79.26 % 78.83 %	18.58 % 18.93 %	2.16 % 2.24 %
ProtonMail	4685 4771	3736 3766	842 897	107 108	79.74 % 78.94 %	17.97 % 18.80 %	2.28 % 2.26 %
Custom Mail	4629 4683	3735 3774	804 804	90 105	80.69 % 80.59 %	17.37 % 17.17 %	1.94 % 2.24 %
iCloud Mail	4548 4717	3373 3469	1082 1134	93 114	74.16 % 73.54 %	23.79 % 24.04 %	2.04 % 2.42 %
Tuta	4779 4797	3784 3810	896 878	99 109	79.18 % 79.42 %	18.75 % 18.30 %	2.07 % 2.27 %
Juno.com	4816 4681	3857 3719	856 860	103 102	80.09 % 79.45 %	17.77 % 18.37 %	2.14 % 2.18 %
Mailfence	4540 4744	3623 3780	823 864	94 100	79.80 % 79.68 %	18.13 % 18.21 %	2.07 % 2.11 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.