CampaignMonitor and Benchmark Email Email Deliverability Comparison

CampaignMonitor

Benchmark Email

In this comparison, the deliverability of CampaignMonitor and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.998	50.366 50.496	13.501 13.892	1.472 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 76.51 %	20.66 % 21.05 %	2.25 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5050	3936 3818	1045 1104	117 128	77.21 % 75.60 %	20.50 % 21.86 %	2.30 % 2.53 %
Elektronics	5252 5037	3997 3891	1133 1024	122 122	76.10 % 77.25 %	21.57 % 20.33 %	2.32 % 2.42 %
Entertainment	5057 4916	3882 3753	1060 1032	115 131	76.76 % 76.34 %	20.96 % 20.99 %	2.27 % 2.66 %
Cosmetics & Beauty	5163 5130	4022 3905	1031 1094	110 131	77.90 % 76.12 %	19.97 % 21.33 %	2.13 % 2.55 %
Food & Drink	5178 4966	3975 3788	1092 1056	111 122	76.77 % 76.28 %	21.09 % 21.26 %	2.14 % 2.46 %
Home & Garden	4964 4955	3808 3765	1047 1068	109 122	76.71 % 75.98 %	21.09 % 21.55 %	2.20 % 2.46 %
Finance	4867 5214	3876 4164	873 932	118 118	79.64 % 79.86 %	17.94 % 17.87 %	2.42 % 2.26 %
Health	4930 5023	3982 4039	833 862	115 122	80.77 % 80.41 %	16.90 % 17.16 %	2.33 % 2.43 %
Pets	5009 5226	3870 3995	1027 1100	112 131	77.26 % 76.44 %	20.50 % 21.05 %	2.24 % 2.51 %
Sport & Fitness	4920 5067	3742 3831	1062 1117	116 119	76.06 % 75.61 %	21.59 % 22.04 %	2.36 % 2.35 %
Job & Career	5089 5039	3822 3712	1151 1214	116 113	75.10 % 73.67 %	22.62 % 24.09 %	2.28 % 2.24 %
Dating	4946 5302	3594 3863	1244 1310	108 129	72.66 % 72.86 %	25.15 % 24.71 %	2.18 % 2.43 %
Other	4866 5073	3860 3972	903 979	103 122	79.33 % 78.30 %	18.56 % 19.30 %	2.12 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 5062	3413 3704	1183 1236	108 122	72.56 % 73.17 %	25.15 % 24.42 %	2.30 % 2.41 %
Outlook Mail	4728 4745	3558 3578	1065 1047	105 120	75.25 % 75.41 %	22.53 % 22.07 %	2.22 % 2.53 %
Yahoo Mail	4635 4540	3547 3439	977 988	111 113	76.53 % 75.75 %	21.08 % 21.76 %	2.39 % 2.49 %
AOL Mail	4696 4623	3580 3506	1010 998	106 119	76.24 % 75.84 %	21.51 % 21.59 %	2.26 % 2.57 %
Mail.com	4712 4699	3676 3615	937 970	99 114	78.01 % 76.93 %	19.89 % 20.64 %	2.10 % 2.43 %
Yandex Mail	4453 4838	3396 3651	952 1075	105 112	76.26 % 75.47 %	21.38 % 22.22 %	2.36 % 2.32 %
GMX Mail	4748 4634	3611 3475	1033 1048	104 111	76.05 % 74.99 %	21.76 % 22.62 %	2.19 % 2.40 %
Zoho Mail	4633 4660	3638 3641	895 903	100 116	78.52 % 78.13 %	19.32 % 19.38 %	2.16 % 2.49 %
ProtonMail	4772 4758	3761 3727	898 918	113 113	78.81 % 78.33 %	18.82 % 19.29 %	2.37 % 2.37 %
Custom Mail	4670 4846	3732 3852	836 879	102 115	79.91 % 79.49 %	17.90 % 18.14 %	2.18 % 2.37 %
iCloud Mail	4629 4576	3392 3314	1134 1148	103 114	73.28 % 72.42 %	24.50 % 25.09 %	2.23 % 2.49 %
Tuta	4696 4623	3688 3623	900 886	108 114	78.53 % 78.37 %	19.17 % 19.17 %	2.30 % 2.47 %
Juno.com	4658 4672	3720 3685	835 873	103 114	79.86 % 78.87 %	17.93 % 18.69 %	2.21 % 2.44 %
Mailfence	4605 4722	3654 3686	846 923	105 113	79.35 % 78.06 %	18.37 % 19.55 %	2.28 % 2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.