Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.293	50.618 50.958	13.815 13.015	1.628 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.05 %	20.91 % 19.93 %	2.46 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5020	3839 3919	1131 994	126 107	75.33 % 78.07 %	22.19 % 19.80 %	2.47 % 2.13 %
Elektronics	4947 5236	3824 4051	1000 1073	123 112	77.30 % 77.37 %	20.21 % 20.49 %	2.49 % 2.14 %
Entertainment	5021 5088	3848 3969	1042 1014	131 105	76.64 % 78.01 %	20.75 % 19.93 %	2.61 % 2.06 %
Cosmetics & Beauty	5117 5233	3912 4143	1074 992	131 98	76.45 % 79.17 %	20.99 % 18.96 %	2.56 % 1.87 %
Food & Drink	4942 5174	3770 4021	1048 1056	124 97	76.28 % 77.72 %	21.21 % 20.41 %	2.51 % 1.87 %
Home & Garden	4962 4985	3769 3871	1072 1017	121 97	75.96 % 77.65 %	21.60 % 20.40 %	2.44 % 1.95 %
Finance	5164 4989	4115 4025	929 856	120 108	79.69 % 80.68 %	17.99 % 17.16 %	2.32 % 2.16 %
Health	5057 4911	4077 4017	859 785	121 109	80.62 % 81.80 %	16.99 % 15.98 %	2.39 % 2.22 %
Pets	5210 4962	3989 3860	1084 1005	137 97	76.56 % 77.79 %	20.81 % 20.25 %	2.63 % 1.95 %
Sport & Fitness	5096 4982	3867 3844	1108 1032	121 106	75.88 % 77.16 %	21.74 % 20.71 %	2.37 % 2.13 %
Job & Career	5089 4950	3769 3752	1199 1099	121 99	74.06 % 75.80 %	23.56 % 22.20 %	2.38 % 2.00 %
Dating	5224 4948	3809 3642	1288 1213	127 93	72.91 % 73.61 %	24.66 % 24.51 %	2.43 % 1.88 %
Other	5136 4815	4030 3844	981 879	125 92	78.47 % 79.83 %	19.10 % 18.26 %	2.43 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4649	3617 3433	1192 1120	120 96	73.38 % 73.84 %	24.18 % 24.09 %	2.43 % 2.06 %
Outlook Mail	4678 4767	3530 3618	1025 1052	123 97	75.46 % 75.90 %	21.91 % 22.07 %	2.63 % 2.03 %
Yahoo Mail	4535 4593	3437 3558	981 940	117 95	75.79 % 77.47 %	21.63 % 20.47 %	2.58 % 2.07 %
AOL Mail	4583 4641	3482 3583	981 966	120 92	75.98 % 77.20 %	21.41 % 20.81 %	2.62 % 1.98 %
Mail.com	4740 4691	3650 3707	975 892	115 92	77.00 % 79.02 %	20.57 % 19.02 %	2.43 % 1.96 %
Yandex Mail	4759 4491	3597 3462	1053 934	109 95	75.58 % 77.09 %	22.13 % 20.80 %	2.29 % 2.12 %
GMX Mail	4721 4708	3532 3600	1078 1017	111 91	74.81 % 76.47 %	22.83 % 21.60 %	2.35 % 1.93 %
Zoho Mail	4629 4719	3604 3752	912 874	113 93	77.86 % 79.51 %	19.70 % 18.52 %	2.44 % 1.97 %
ProtonMail	4776 4715	3743 3769	914 845	119 101	78.37 % 79.94 %	19.14 % 17.92 %	2.49 % 2.14 %
Custom Mail	4773 4723	3802 3829	853 804	118 90	79.66 % 81.07 %	17.87 % 17.02 %	2.47 % 1.91 %
iCloud Mail	4661 4569	3377 3396	1162 1081	122 92	72.45 % 74.33 %	24.93 % 23.66 %	2.62 % 2.01 %
Tuta	4794 4713	3787 3749	891 868	116 96	78.99 % 79.55 %	18.59 % 18.42 %	2.42 % 2.04 %
Juno.com	4753 4754	3744 3830	896 827	113 97	78.77 % 80.56 %	18.85 % 17.40 %	2.38 % 2.04 %
Mailfence	4730 4560	3716 3672	902 795	112 93	78.56 % 80.53 %	19.07 % 17.43 %	2.37 % 2.04 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.