Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.339	50.496 50.366	13.892 13.501	1.610 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.08 %	21.05 % 20.66 %	2.44 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5098	3818 3936	1104 1045	128 117	75.60 % 77.21 %	21.86 % 20.50 %	2.53 % 2.30 %
Elektronics	5037 5252	3891 3997	1024 1133	122 122	77.25 % 76.10 %	20.33 % 21.57 %	2.42 % 2.32 %
Entertainment	4916 5057	3753 3882	1032 1060	131 115	76.34 % 76.76 %	20.99 % 20.96 %	2.66 % 2.27 %
Cosmetics & Beauty	5130 5163	3905 4022	1094 1031	131 110	76.12 % 77.90 %	21.33 % 19.97 %	2.55 % 2.13 %
Food & Drink	4966 5178	3788 3975	1056 1092	122 111	76.28 % 76.77 %	21.26 % 21.09 %	2.46 % 2.14 %
Home & Garden	4955 4964	3765 3808	1068 1047	122 109	75.98 % 76.71 %	21.55 % 21.09 %	2.46 % 2.20 %
Finance	5214 4867	4164 3876	932 873	118 118	79.86 % 79.64 %	17.87 % 17.94 %	2.26 % 2.42 %
Health	5023 4930	4039 3982	862 833	122 115	80.41 % 80.77 %	17.16 % 16.90 %	2.43 % 2.33 %
Pets	5226 5009	3995 3870	1100 1027	131 112	76.44 % 77.26 %	21.05 % 20.50 %	2.51 % 2.24 %
Sport & Fitness	5067 4920	3831 3742	1117 1062	119 116	75.61 % 76.06 %	22.04 % 21.59 %	2.35 % 2.36 %
Job & Career	5039 5089	3712 3822	1214 1151	113 116	73.67 % 75.10 %	24.09 % 22.62 %	2.24 % 2.28 %
Dating	5302 4946	3863 3594	1310 1244	129 108	72.86 % 72.66 %	24.71 % 25.15 %	2.43 % 2.18 %
Other	5073 4866	3972 3860	979 903	122 103	78.30 % 79.33 %	19.30 % 18.56 %	2.40 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4704	3704 3413	1236 1183	122 108	73.17 % 72.56 %	24.42 % 25.15 %	2.41 % 2.30 %
Outlook Mail	4745 4728	3578 3558	1047 1065	120 105	75.41 % 75.25 %	22.07 % 22.53 %	2.53 % 2.22 %
Yahoo Mail	4540 4635	3439 3547	988 977	113 111	75.75 % 76.53 %	21.76 % 21.08 %	2.49 % 2.39 %
AOL Mail	4623 4696	3506 3580	998 1010	119 106	75.84 % 76.24 %	21.59 % 21.51 %	2.57 % 2.26 %
Mail.com	4699 4712	3615 3676	970 937	114 99	76.93 % 78.01 %	20.64 % 19.89 %	2.43 % 2.10 %
Yandex Mail	4838 4453	3651 3396	1075 952	112 105	75.47 % 76.26 %	22.22 % 21.38 %	2.32 % 2.36 %
GMX Mail	4634 4748	3475 3611	1048 1033	111 104	74.99 % 76.05 %	22.62 % 21.76 %	2.40 % 2.19 %
Zoho Mail	4660 4633	3641 3638	903 895	116 100	78.13 % 78.52 %	19.38 % 19.32 %	2.49 % 2.16 %
ProtonMail	4758 4772	3727 3761	918 898	113 113	78.33 % 78.81 %	19.29 % 18.82 %	2.37 % 2.37 %
Custom Mail	4846 4670	3852 3732	879 836	115 102	79.49 % 79.91 %	18.14 % 17.90 %	2.37 % 2.18 %
iCloud Mail	4576 4629	3314 3392	1148 1134	114 103	72.42 % 73.28 %	25.09 % 24.50 %	2.49 % 2.23 %
Tuta	4623 4696	3623 3688	886 900	114 108	78.37 % 78.53 %	19.17 % 19.17 %	2.47 % 2.30 %
Juno.com	4672 4658	3685 3720	873 835	114 103	78.87 % 79.86 %	18.69 % 17.93 %	2.44 % 2.21 %
Mailfence	4722 4605	3686 3654	923 846	113 105	78.06 % 79.35 %	19.55 % 18.37 %	2.39 % 2.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.