Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.221	51.770 50.522	13.154 13.308	1.367 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 77.46 %	19.84 % 20.40 %	2.06 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5244	3949 4070	1101 1061	103 113	76.63 % 77.61 %	21.37 % 20.23 %	2.00 % 2.15 %
Elektronics	4958 5223	3899 3994	954 1117	105 112	78.64 % 76.47 %	19.24 % 21.39 %	2.12 % 2.14 %
Entertainment	5001 4979	3898 3862	999 1015	104 102	77.94 % 77.57 %	19.98 % 20.39 %	2.08 % 2.05 %
Cosmetics & Beauty	5061 5137	3979 4025	977 1011	105 101	78.62 % 78.35 %	19.30 % 19.68 %	2.07 % 1.97 %
Food & Drink	4952 5047	3841 3894	1009 1052	102 101	77.56 % 77.15 %	20.38 % 20.84 %	2.06 % 2.00 %
Home & Garden	5025 4939	3920 3799	1000 1033	105 107	78.01 % 76.92 %	19.90 % 20.92 %	2.09 % 2.17 %
Finance	5173 5045	4182 4043	877 884	114 118	80.84 % 80.14 %	16.95 % 17.52 %	2.20 % 2.34 %
Health	5211 4903	4237 3992	876 797	98 114	81.31 % 81.42 %	16.81 % 16.26 %	1.88 % 2.33 %
Pets	5136 4935	4006 3814	1021 1012	109 109	78.00 % 77.28 %	19.88 % 20.51 %	2.12 % 2.21 %
Sport & Fitness	5048 5102	3934 3899	1011 1097	103 106	77.93 % 76.42 %	20.03 % 21.50 %	2.04 % 2.08 %
Job & Career	5114 4843	3877 3649	1127 1094	110 100	75.81 % 75.35 %	22.04 % 22.59 %	2.15 % 2.06 %
Dating	5323 4874	3953 3582	1265 1186	105 106	74.26 % 73.49 %	23.76 % 24.33 %	1.97 % 2.17 %
Other	5136 4950	4095 3899	937 949	104 102	79.73 % 78.77 %	18.24 % 19.17 %	2.02 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4494	3620 3282	1113 1117	95 95	74.98 % 73.03 %	23.05 % 24.86 %	1.97 % 2.11 %
Outlook Mail	4793 4608	3670 3453	1023 1050	100 105	76.57 % 74.93 %	21.34 % 22.79 %	2.09 % 2.28 %
Yahoo Mail	4663 4711	3610 3606	951 1007	102 98	77.42 % 76.54 %	20.39 % 21.38 %	2.19 % 2.08 %
AOL Mail	4530 4830	3509 3694	925 1035	96 101	77.46 % 76.48 %	20.42 % 21.43 %	2.12 % 2.09 %
Mail.com	4778 4668	3765 3676	917 897	96 95	78.80 % 78.75 %	19.19 % 19.22 %	2.01 % 2.04 %
Yandex Mail	4812 4542	3721 3490	1001 954	90 98	77.33 % 76.84 %	20.80 % 21.00 %	1.87 % 2.16 %
GMX Mail	4740 4580	3594 3461	1056 1028	90 91	75.82 % 75.57 %	22.28 % 22.45 %	1.90 % 1.99 %
Zoho Mail	4651 4790	3695 3801	862 883	94 106	79.45 % 79.35 %	18.53 % 18.43 %	2.02 % 2.21 %
ProtonMail	4801 4708	3838 3742	857 856	106 110	79.94 % 79.48 %	17.85 % 18.18 %	2.21 % 2.34 %
Custom Mail	4694 4551	3817 3664	782 795	95 92	81.32 % 80.51 %	16.66 % 17.47 %	2.02 % 2.02 %
iCloud Mail	4792 4549	3550 3355	1133 1097	109 97	74.08 % 73.75 %	23.64 % 24.12 %	2.27 % 2.13 %
Tuta	4790 4777	3848 3784	841 894	101 99	80.33 % 79.21 %	17.56 % 18.71 %	2.11 % 2.07 %
Juno.com	4723 4921	3772 3939	851 874	100 108	79.86 % 80.04 %	18.02 % 17.76 %	2.12 % 2.19 %
Mailfence	4696 4492	3761 3575	842 821	93 96	80.09 % 79.59 %	17.93 % 18.28 %	1.98 % 2.14 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.