Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 75.813	58.968 58.738	15.953 15.451	1.824 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.48 %	20.79 % 20.38 %	2.38 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5945	4504 4606	1267 1214	143 125	76.16 % 77.48 %	21.42 % 20.42 %	2.42 % 2.10 %
Elektronics	5868 5979	4553 4579	1181 1269	134 131	77.59 % 76.58 %	20.13 % 21.22 %	2.28 % 2.19 %
Entertainment	5828 5820	4466 4490	1211 1204	151 126	76.63 % 77.15 %	20.78 % 20.69 %	2.59 % 2.16 %
Cosmetics & Beauty	5890 5868	4508 4594	1235 1151	147 123	76.54 % 78.29 %	20.97 % 19.61 %	2.50 % 2.10 %
Food & Drink	5750 5972	4392 4599	1217 1250	141 123	76.38 % 77.01 %	21.17 % 20.93 %	2.45 % 2.06 %
Home & Garden	5793 5834	4419 4509	1235 1205	139 120	76.28 % 77.29 %	21.32 % 20.65 %	2.40 % 2.06 %
Finance	6023 5673	4833 4550	1058 990	132 133	80.24 % 80.20 %	17.57 % 17.45 %	2.19 % 2.34 %
Health	5855 5751	4728 4677	989 944	138 130	80.75 % 81.32 %	16.89 % 16.41 %	2.36 % 2.26 %
Pets	6044 5801	4628 4497	1266 1181	150 123	76.57 % 77.52 %	20.95 % 20.36 %	2.48 % 2.12 %
Sport & Fitness	5966 5761	4538 4415	1289 1219	139 127	76.06 % 76.64 %	21.61 % 21.16 %	2.33 % 2.20 %
Job & Career	5805 5947	4293 4488	1383 1335	129 124	73.95 % 75.47 %	23.82 % 22.45 %	2.22 % 2.09 %
Dating	6096 5757	4448 4197	1502 1440	146 120	72.97 % 72.90 %	24.64 % 25.01 %	2.40 % 2.08 %
Other	5913 5705	4658 4537	1120 1049	135 119	78.78 % 79.53 %	18.94 % 18.39 %	2.28 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5433	4230 3965	1383 1350	136 118	73.58 % 72.98 %	24.06 % 24.85 %	2.37 % 2.17 %
Outlook Mail	5551 5462	4199 4139	1218 1204	134 119	75.64 % 75.78 %	21.94 % 22.04 %	2.41 % 2.18 %
Yahoo Mail	5389 5426	4096 4167	1163 1137	130 122	76.01 % 76.80 %	21.58 % 20.95 %	2.41 % 2.25 %
AOL Mail	5421 5448	4128 4176	1154 1154	139 118	76.15 % 76.65 %	21.29 % 21.18 %	2.56 % 2.17 %
Mail.com	5473 5457	4237 4272	1110 1077	126 108	77.42 % 78.28 %	20.28 % 19.74 %	2.30 % 1.98 %
Yandex Mail	5537 5191	4191 3973	1221 1105	125 113	75.69 % 76.54 %	22.05 % 21.29 %	2.26 % 2.18 %
GMX Mail	5437 5530	4101 4219	1209 1193	127 118	75.43 % 76.29 %	22.24 % 21.57 %	2.34 % 2.13 %
Zoho Mail	5426 5361	4257 4231	1041 1019	128 111	78.46 % 78.92 %	19.19 % 19.01 %	2.36 % 2.07 %
ProtonMail	5529 5510	4351 4373	1053 1013	125 124	78.69 % 79.36 %	19.05 % 18.38 %	2.26 % 2.25 %
Custom Mail	5609 5357	4490 4305	990 943	129 109	80.05 % 80.36 %	17.65 % 17.60 %	2.30 % 2.03 %
iCloud Mail	5310 5307	3859 3913	1320 1280	131 114	72.67 % 73.73 %	24.86 % 24.12 %	2.47 % 2.15 %
Tuta	5461 5470	4288 4325	1039 1028	134 117	78.52 % 79.07 %	19.03 % 18.79 %	2.45 % 2.14 %
Juno.com	5359 5437	4228 4363	1001 959	130 115	78.90 % 80.25 %	18.68 % 17.64 %	2.43 % 2.12 %
Mailfence	5494 5424	4313 4317	1051 989	130 118	78.50 % 79.59 %	19.13 % 18.23 %	2.37 % 2.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.