Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 75.803	58.458 59.143	16.022 15.151	1.812 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.02 %	21.00 % 19.99 %	2.38 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5945	4451 4635	1259 1195	140 115	76.09 % 77.96 %	21.52 % 20.10 %	2.39 % 1.93 %
Elektronics	5781 5832	4458 4507	1195 1205	128 120	77.11 % 77.28 %	20.67 % 20.66 %	2.21 % 2.06 %
Entertainment	5795 5829	4442 4528	1208 1182	145 119	76.65 % 77.68 %	20.85 % 20.28 %	2.50 % 2.04 %
Cosmetics & Beauty	5920 5850	4516 4594	1255 1140	149 116	76.28 % 78.53 %	21.20 % 19.49 %	2.52 % 1.98 %
Food & Drink	5812 5925	4436 4591	1235 1220	141 114	76.32 % 77.49 %	21.25 % 20.59 %	2.43 % 1.92 %
Home & Garden	5674 5896	4312 4608	1226 1172	136 116	76.00 % 78.15 %	21.61 % 19.88 %	2.40 % 1.97 %
Finance	5979 5613	4820 4540	1028 954	131 119	80.62 % 80.88 %	17.19 % 17.00 %	2.19 % 2.12 %
Health	5840 5766	4695 4725	1006 918	139 123	80.39 % 81.95 %	17.23 % 15.92 %	2.38 % 2.13 %
Pets	5865 5928	4470 4622	1249 1194	146 112	76.21 % 77.97 %	21.30 % 20.14 %	2.49 % 1.89 %
Sport & Fitness	5958 5795	4526 4474	1296 1207	136 114	75.97 % 77.20 %	21.75 % 20.83 %	2.28 % 1.97 %
Job & Career	5824 5942	4289 4505	1401 1320	134 117	73.64 % 75.82 %	24.06 % 22.21 %	2.30 % 1.97 %
Dating	6152 5730	4455 4210	1554 1410	143 110	72.42 % 73.47 %	25.26 % 24.61 %	2.32 % 1.92 %
Other	5842 5752	4588 4604	1110 1034	144 114	78.53 % 80.04 %	19.00 % 17.98 %	2.46 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5506	4182 4043	1384 1347	134 116	73.37 % 73.43 %	24.28 % 24.46 %	2.35 % 2.11 %
Outlook Mail	5471 5532	4118 4224	1221 1199	132 109	75.27 % 76.36 %	22.32 % 21.67 %	2.41 % 1.97 %
Yahoo Mail	5397 5402	4097 4167	1170 1124	130 111	75.91 % 77.14 %	21.68 % 20.81 %	2.41 % 2.05 %
AOL Mail	5444 5388	4122 4177	1186 1107	136 104	75.72 % 77.52 %	21.79 % 20.55 %	2.50 % 1.93 %
Mail.com	5463 5399	4216 4270	1125 1028	122 101	77.17 % 79.09 %	20.59 % 19.04 %	2.23 % 1.87 %
Yandex Mail	5504 5273	4151 4059	1226 1108	127 106	75.42 % 76.98 %	22.27 % 21.01 %	2.31 % 2.01 %
GMX Mail	5398 5515	4051 4231	1220 1173	127 111	75.05 % 76.72 %	22.60 % 21.27 %	2.35 % 2.01 %
Zoho Mail	5369 5294	4201 4218	1037 973	131 103	78.25 % 79.68 %	19.31 % 18.38 %	2.44 % 1.95 %
ProtonMail	5477 5415	4322 4319	1031 984	124 112	78.91 % 79.76 %	18.82 % 18.17 %	2.26 % 2.07 %
Custom Mail	5598 5386	4465 4349	1002 934	131 103	79.76 % 80.75 %	17.90 % 17.34 %	2.34 % 1.91 %
iCloud Mail	5337 5266	3883 3927	1323 1235	131 104	72.76 % 74.57 %	24.79 % 23.45 %	2.45 % 1.97 %
Tuta	5408 5574	4239 4430	1038 1031	131 113	78.38 % 79.48 %	19.19 % 18.50 %	2.42 % 2.03 %
Juno.com	5353 5389	4211 4358	1015 926	127 105	78.67 % 80.87 %	18.96 % 17.18 %	2.37 % 1.95 %
Mailfence	5373 5464	4200 4371	1044 982	129 111	78.17 % 80.00 %	19.43 % 17.97 %	2.40 % 2.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.