Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 437.742	333.419 351.400	88.752 73.529	17.095 12.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 80.28 %	20.20 % 16.80 %	3.89 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33590	26519 28036	5880 4723	1204 831	78.92 % 83.47 %	17.50 % 14.06 %	3.58 % 2.47 %
Elektronics	34087 33757	26011 27336	6791 5483	1285 938	76.31 % 80.98 %	19.92 % 16.24 %	3.77 % 2.78 %
Entertainment	33356 33840	25365 27163	6709 5739	1282 938	76.04 % 80.27 %	20.11 % 16.96 %	3.84 % 2.77 %
Cosmetics & Beauty	33565 33782	25450 26970	6805 5792	1310 1020	75.82 % 79.84 %	20.27 % 17.15 %	3.90 % 3.02 %
Food & Drink	33735 34074	26600 28320	5940 4870	1195 884	78.85 % 83.11 %	17.61 % 14.29 %	3.54 % 2.59 %
Home & Garden	34029 33559	26913 27967	5938 4729	1178 863	79.09 % 83.34 %	17.45 % 14.09 %	3.46 % 2.57 %
Finance	34003 33410	24647 25679	7889 6589	1467 1142	72.48 % 76.86 %	23.20 % 19.72 %	4.31 % 3.42 %
Health	34316 33773	25157 26320	7770 6392	1389 1061	73.31 % 77.93 %	22.64 % 18.93 %	4.05 % 3.14 %
Pets	33884 33798	26449 27763	6233 5066	1202 969	78.06 % 82.14 %	18.40 % 14.99 %	3.55 % 2.87 %
Sport & Fitness	32992 33732	24767 26715	6889 5946	1336 1071	75.07 % 79.20 %	20.88 % 17.63 %	4.05 % 3.18 %
Job & Career	34201 33358	25217 26108	7465 6147	1519 1103	73.73 % 78.27 %	21.83 % 18.43 %	4.44 % 3.31 %
Dating	33728 33617	24063 25499	8223 7078	1442 1040	71.34 % 75.85 %	24.38 % 21.05 %	4.28 % 3.09 %
Other	33767 33452	26261 27524	6220 4975	1286 953	77.77 % 82.28 %	18.42 % 14.87 %	3.81 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 43164	30864 33042	9849 8684	1873 1438	72.47 % 76.55 %	23.13 % 20.12 %	4.40 % 3.33 %
Outlook Mail	43114 42586	31460 33138	9826 8068	1828 1380	72.97 % 77.81 %	22.79 % 18.95 %	4.24 % 3.24 %
Yahoo Mail	42866 42840	32416 34253	8733 7322	1717 1265	75.62 % 79.96 %	20.37 % 17.09 %	4.01 % 2.95 %
AOL Mail	43079 42384	32512 33853	8852 7230	1715 1301	75.47 % 79.87 %	20.55 % 17.06 %	3.98 % 3.07 %
Mail.com	43174 42676	33131 34713	8423 6799	1620 1164	76.74 % 81.34 %	19.51 % 15.93 %	3.75 % 2.73 %
Yandex Mail	42806 42841	31653 33599	9347 7844	1806 1398	73.95 % 78.43 %	21.84 % 18.31 %	4.22 % 3.26 %
GMX Mail	43062 42305	32994 34211	8590 6912	1478 1182	76.62 % 80.87 %	19.95 % 16.34 %	3.43 % 2.79 %
Zoho Mail	42823 43037	33158 35229	8040 6654	1625 1154	77.43 % 81.86 %	18.77 % 15.46 %	3.79 % 2.68 %
ProtonMail	42664 43394	33118 35599	8018 6695	1528 1100	77.63 % 82.04 %	18.79 % 15.43 %	3.58 % 2.53 %
Custom Mail	42719 42222	33655 35146	7552 6003	1512 1073	78.78 % 83.24 %	17.68 % 14.22 %	3.54 % 2.54 %
iCloud Mail	3408 3384	2616 2660	627 559	165 165	76.76 % 78.61 %	18.40 % 16.52 %	4.84 % 4.88 %
Tuta	3421 3534	2865 3036	448 403	108 95	83.75 % 85.91 %	13.10 % 11.40 %	3.16 % 2.69 %
Juno.com	3544 3375	2977 2921	447 356	120 98	84.00 % 86.55 %	12.61 % 10.55 %	3.39 % 2.90 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.