Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.027	58.876 58.446	15.914 15.832	1.711 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.88 %	20.80 % 20.82 %	2.24 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5866	4533 4511	1270 1230	133 125	76.36 % 76.90 %	21.39 % 20.97 %	2.24 % 2.13 %
Elektronics	5824 5826	4515 4449	1184 1244	125 133	77.52 % 76.36 %	20.33 % 21.35 %	2.15 % 2.28 %
Entertainment	5703 5811	4391 4447	1175 1223	137 141	76.99 % 76.53 %	20.60 % 21.05 %	2.40 % 2.43 %
Cosmetics & Beauty	5999 5885	4595 4564	1267 1183	137 138	76.60 % 77.55 %	21.12 % 20.10 %	2.28 % 2.34 %
Food & Drink	5800 5906	4428 4496	1235 1275	137 135	76.34 % 76.13 %	21.29 % 21.59 %	2.36 % 2.29 %
Home & Garden	5774 5885	4419 4526	1224 1228	131 131	76.53 % 76.91 %	21.20 % 20.87 %	2.27 % 2.23 %
Finance	5942 5612	4821 4485	996 990	125 137	81.13 % 79.92 %	16.76 % 17.64 %	2.10 % 2.44 %
Health	5777 5810	4673 4689	978 979	126 142	80.89 % 80.71 %	16.93 % 16.85 %	2.18 % 2.44 %
Pets	6037 5997	4610 4629	1289 1234	138 134	76.36 % 77.19 %	21.35 % 20.58 %	2.29 % 2.23 %
Sport & Fitness	5935 5812	4522 4437	1286 1247	127 128	76.19 % 76.34 %	21.67 % 21.46 %	2.14 % 2.20 %
Job & Career	5829 6083	4335 4528	1370 1415	124 140	74.37 % 74.44 %	23.50 % 23.26 %	2.13 % 2.30 %
Dating	6050 5840	4384 4210	1530 1498	136 132	72.46 % 72.09 %	25.29 % 25.65 %	2.25 % 2.26 %
Other	5895 5694	4650 4475	1110 1086	135 133	78.88 % 78.59 %	18.83 % 19.07 %	2.29 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5559	4226 4035	1368 1391	126 133	73.88 % 72.58 %	23.92 % 25.02 %	2.20 % 2.39 %
Outlook Mail	5654 5469	4259 4126	1267 1219	128 124	75.33 % 75.44 %	22.41 % 22.29 %	2.26 % 2.27 %
Yahoo Mail	5470 5322	4157 4054	1188 1145	125 123	76.00 % 76.17 %	21.72 % 21.51 %	2.29 % 2.31 %
AOL Mail	5323 5298	4038 4050	1158 1128	127 120	75.86 % 76.44 %	21.75 % 21.29 %	2.39 % 2.27 %
Mail.com	5370 5401	4163 4196	1096 1086	111 119	77.52 % 77.69 %	20.41 % 20.11 %	2.07 % 2.20 %
Yandex Mail	5681 5389	4319 4085	1235 1185	127 119	76.03 % 75.80 %	21.74 % 21.99 %	2.24 % 2.21 %
GMX Mail	5409 5566	4091 4230	1194 1206	124 130	75.63 % 76.00 %	22.07 % 21.67 %	2.29 % 2.34 %
Zoho Mail	5415 5376	4264 4215	1028 1034	123 127	78.74 % 78.40 %	18.98 % 19.23 %	2.27 % 2.36 %
ProtonMail	5429 5376	4290 4202	1026 1046	113 128	79.02 % 78.16 %	18.90 % 19.46 %	2.08 % 2.38 %
Custom Mail	5615 5399	4489 4299	1004 982	122 118	79.95 % 79.63 %	17.88 % 18.19 %	2.17 % 2.19 %
iCloud Mail	5279 5372	3870 3935	1289 1315	120 122	73.31 % 73.25 %	24.42 % 24.48 %	2.27 % 2.27 %
Tuta	5387 5583	4249 4374	1013 1079	125 130	78.88 % 78.34 %	18.80 % 19.33 %	2.32 % 2.33 %
Juno.com	5411 5441	4275 4339	1014 976	122 126	79.01 % 79.75 %	18.74 % 17.94 %	2.25 % 2.32 %
Mailfence	5338 5476	4186 4306	1034 1040	118 130	78.42 % 78.63 %	19.37 % 18.99 %	2.21 % 2.37 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.