Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.157	51.489 50.620	13.555 13.164	1.473 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.69 %	20.38 % 20.20 %	2.21 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5234	3869 4058	1119 1066	104 110	75.98 % 77.53 %	21.98 % 20.37 %	2.04 % 2.10 %
Elektronics	4973 5245	3847 4033	1013 1099	113 113	77.36 % 76.89 %	20.37 % 20.95 %	2.27 % 2.15 %
Entertainment	5012 4996	3878 3890	1024 1000	110 106	77.37 % 77.86 %	20.43 % 20.02 %	2.19 % 2.12 %
Cosmetics & Beauty	5223 5215	4055 4117	1046 994	122 104	77.64 % 78.95 %	20.03 % 19.06 %	2.34 % 1.99 %
Food & Drink	4966 5079	3822 3943	1032 1037	112 99	76.96 % 77.63 %	20.78 % 20.42 %	2.26 % 1.95 %
Home & Garden	5045 4911	3898 3780	1033 1028	114 103	77.26 % 76.97 %	20.48 % 20.93 %	2.26 % 2.10 %
Finance	5216 4978	4194 3998	902 864	120 116	80.41 % 80.31 %	17.29 % 17.36 %	2.30 % 2.33 %
Health	5162 4835	4202 3943	854 781	106 111	81.40 % 81.55 %	16.54 % 16.15 %	2.05 % 2.30 %
Pets	5207 4925	4018 3814	1073 1006	116 105	77.17 % 77.44 %	20.61 % 20.43 %	2.23 % 2.13 %
Sport & Fitness	5103 5055	3931 3875	1062 1074	110 106	77.03 % 76.66 %	20.81 % 21.25 %	2.16 % 2.10 %
Job & Career	5025 4878	3776 3685	1138 1091	111 102	75.14 % 75.54 %	22.65 % 22.37 %	2.21 % 2.09 %
Dating	5351 4951	3944 3633	1287 1219	120 99	73.71 % 73.38 %	24.05 % 24.62 %	2.24 % 2.00 %
Other	5142 4855	4055 3851	972 905	115 99	78.86 % 79.32 %	18.90 % 18.64 %	2.24 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4510	3682 3297	1171 1115	108 98	74.22 % 73.10 %	23.60 % 24.72 %	2.18 % 2.17 %
Outlook Mail	4807 4653	3647 3507	1049 1042	111 104	75.87 % 75.37 %	21.82 % 22.39 %	2.31 % 2.24 %
Yahoo Mail	4735 4653	3641 3586	986 973	108 94	76.90 % 77.07 %	20.82 % 20.91 %	2.28 % 2.02 %
AOL Mail	4536 4734	3467 3634	967 1000	102 100	76.43 % 76.76 %	21.32 % 21.12 %	2.25 % 2.11 %
Mail.com	4907 4675	3828 3698	972 878	107 99	78.01 % 79.10 %	19.81 % 18.78 %	2.18 % 2.12 %
Yandex Mail	4717 4462	3615 3429	1007 938	95 95	76.64 % 76.85 %	21.35 % 21.02 %	2.01 % 2.13 %
GMX Mail	4808 4700	3623 3578	1085 1028	100 94	75.35 % 76.13 %	22.57 % 21.87 %	2.08 % 2.00 %
Zoho Mail	4653 4773	3668 3783	881 887	104 103	78.83 % 79.26 %	18.93 % 18.58 %	2.24 % 2.16 %
ProtonMail	4771 4685	3766 3736	897 842	108 107	78.94 % 79.74 %	18.80 % 17.97 %	2.26 % 2.28 %
Custom Mail	4683 4629	3774 3735	804 804	105 90	80.59 % 80.69 %	17.17 % 17.37 %	2.24 % 1.94 %
iCloud Mail	4717 4548	3469 3373	1134 1082	114 93	73.54 % 74.16 %	24.04 % 23.79 %	2.42 % 2.04 %
Tuta	4797 4779	3810 3784	878 896	109 99	79.42 % 79.18 %	18.30 % 18.75 %	2.27 % 2.07 %
Juno.com	4681 4816	3719 3857	860 856	102 103	79.45 % 80.09 %	18.37 % 17.77 %	2.18 % 2.14 %
Mailfence	4744 4540	3780 3623	864 823	100 94	79.68 % 79.80 %	18.21 % 18.13 %	2.11 % 2.07 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.