Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 63.889	51.984 50.007	11.432 12.907	1.289 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 78.27 %	17.79 % 20.20 %	2.01 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 5227	3990 4110	947 1055	97 115	79.53 % 78.63 %	18.88 % 20.18 %	1.93 % 2.20 %
Elektronics	4959 5047	4054 3909	838 1037	112 107	81.75 % 77.45 %	16.90 % 20.55 %	2.26 % 2.12 %
Entertainment	5054 4880	4088 3801	905 959	100 101	80.89 % 77.89 %	17.91 % 19.65 %	1.98 % 2.07 %
Cosmetics & Beauty	4874 4956	3977 3932	852 968	96 105	81.60 % 79.34 %	17.48 % 19.53 %	1.97 % 2.12 %
Food & Drink	4756 4941	3832 3836	873 1023	99 106	80.57 % 77.64 %	18.36 % 20.70 %	2.08 % 2.15 %
Home & Garden	4986 4849	4050 3782	881 1024	103 108	81.23 % 78.00 %	17.67 % 21.12 %	2.07 % 2.23 %
Finance	4816 4989	3968 4007	772 914	107 116	82.39 % 80.32 %	16.03 % 18.32 %	2.22 % 2.33 %
Health	4962 4749	4116 3852	768 833	90 105	82.95 % 81.11 %	15.48 % 17.54 %	1.81 % 2.21 %
Pets	5128 4871	4149 3794	903 1001	97 112	80.91 % 77.89 %	17.61 % 20.55 %	1.89 % 2.30 %
Sport & Fitness	4893 5068	3945 3929	878 1047	92 108	80.63 % 77.53 %	17.94 % 20.66 %	1.88 % 2.13 %
Job & Career	4916 4707	3906 3617	949 1015	104 107	79.45 % 76.84 %	19.30 % 21.56 %	2.12 % 2.27 %
Dating	4920 4857	3850 3680	1022 1104	94 111	78.25 % 75.77 %	20.77 % 22.73 %	1.91 % 2.29 %
Other	4975 4748	4059 3758	844 927	98 99	81.59 % 79.15 %	16.96 % 19.52 %	1.97 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4456	3698 3380	936 1011	91 96	79.19 % 75.85 %	20.04 % 22.69 %	1.95 % 2.15 %
Outlook Mail	4924 4614	3941 3544	926 1000	96 108	80.04 % 76.81 %	18.81 % 21.67 %	1.95 % 2.34 %
Yahoo Mail	4688 4702	3774 3633	856 965	95 101	80.50 % 77.26 %	18.26 % 20.52 %	2.03 % 2.15 %
AOL Mail	4499 4805	3634 3702	807 1019	92 105	80.77 % 77.04 %	17.94 % 21.21 %	2.04 % 2.19 %
Mail.com	4687 4686	3838 3685	802 921	95 95	81.89 % 78.64 %	17.11 % 19.65 %	2.03 % 2.03 %
Yandex Mail	4988 4614	4005 3602	898 971	97 98	80.29 % 78.07 %	18.00 % 21.04 %	1.94 % 2.12 %
GMX Mail	4755 4668	3794 3609	931 973	89 97	79.79 % 77.31 %	19.58 % 20.84 %	1.87 % 2.08 %
Zoho Mail	4609 4755	3770 3801	755 894	97 104	81.80 % 79.94 %	16.38 % 18.80 %	2.10 % 2.19 %
ProtonMail	4768 4645	3915 3715	781 880	101 106	82.11 % 79.98 %	16.38 % 18.95 %	2.12 % 2.28 %
Custom Mail	4523 4689	3760 3784	699 846	86 101	83.13 % 80.70 %	15.45 % 18.04 %	1.90 % 2.15 %
iCloud Mail	4757 4709	3732 3565	977 1068	100 107	78.45 % 75.71 %	20.54 % 22.68 %	2.10 % 2.27 %
Tuta	4644 4776	3839 3789	749 916	93 104	82.67 % 79.33 %	16.13 % 19.18 %	2.00 % 2.18 %
Juno.com	4640 4787	3787 3838	768 885	97 113	81.62 % 80.18 %	16.55 % 18.49 %	2.09 % 2.36 %
Mailfence	3104 2983	2497 2360	547 558	60 65	80.44 % 79.11 %	17.62 % 18.71 %	1.93 % 2.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.