Benchmark Email and CampaignMonitor Email Deliverability Comparison

Benchmark Email

CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.477	51.727 50.429	12.292 12.942	1.362 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 78.21 %	18.85 % 20.07 %	2.09 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 5276	3885 4149	1015 1052	104 110	77.67 % 78.64 %	20.29 % 19.94 %	2.08 % 2.08 %
Elektronics	4926 5059	3942 3912	891 1052	109 101	80.02 % 77.33 %	18.09 % 20.79 %	2.21 % 2.00 %
Entertainment	5041 4903	3984 3828	966 974	106 96	79.03 % 78.07 %	19.16 % 19.87 %	2.10 % 1.96 %
Cosmetics & Beauty	4918 5043	3938 3986	896 978	103 99	80.07 % 79.04 %	18.22 % 19.39 %	2.09 % 1.96 %
Food & Drink	4841 5077	3815 3955	937 1032	101 100	78.81 % 77.90 %	19.36 % 20.33 %	2.09 % 1.97 %
Home & Garden	4997 4976	3966 3870	941 1039	106 102	79.37 % 77.77 %	18.83 % 20.88 %	2.12 % 2.05 %
Finance	5027 4986	4104 4017	829 880	113 112	81.64 % 80.57 %	16.49 % 17.65 %	2.25 % 2.25 %
Health	5108 4821	4199 3930	830 809	98 99	82.20 % 81.52 %	16.25 % 16.78 %	1.92 % 2.05 %
Pets	5077 4871	4021 3791	949 989	105 104	79.20 % 77.83 %	18.69 % 20.30 %	2.07 % 2.14 %
Sport & Fitness	4998 5025	3950 3882	956 1043	102 102	79.03 % 77.25 %	19.13 % 20.76 %	2.04 % 2.03 %
Job & Career	4981 4737	3861 3630	1022 1038	110 99	77.51 % 76.63 %	20.52 % 21.91 %	2.21 % 2.09 %
Dating	5215 4843	3970 3620	1161 1131	101 103	76.13 % 74.75 %	22.26 % 23.35 %	1.94 % 2.13 %
Other	5079 4860	4092 3859	899 925	104 93	80.57 % 79.40 %	17.70 % 19.03 %	2.05 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4420	3600 3303	1008 1041	97 88	76.73 % 74.73 %	21.48 % 23.55 %	2.07 % 1.99 %
Outlook Mail	4895 4609	3839 3515	970 1024	99 97	78.43 % 76.26 %	19.82 % 22.22 %	2.02 % 2.10 %
Yahoo Mail	4718 4760	3722 3672	902 986	103 95	78.89 % 77.14 %	19.12 % 20.71 %	2.18 % 2.00 %
AOL Mail	4544 4801	3578 3696	885 1022	97 98	78.74 % 76.98 %	19.48 % 21.29 %	2.13 % 2.04 %
Mail.com	4787 4635	3849 3660	862 882	102 90	80.41 % 78.96 %	18.01 % 19.03 %	2.13 % 1.94 %
Yandex Mail	4782 4526	3765 3511	922 948	92 92	78.73 % 77.57 %	19.28 % 20.95 %	1.92 % 2.03 %
GMX Mail	4698 4596	3646 3528	977 984	90 87	77.61 % 76.76 %	20.80 % 21.41 %	1.92 % 1.89 %
Zoho Mail	4615 4783	3714 3837	814 874	100 99	80.48 % 80.22 %	17.64 % 18.27 %	2.17 % 2.07 %
ProtonMail	4869 4756	3938 3820	835 873	106 106	80.88 % 80.32 %	17.15 % 18.36 %	2.18 % 2.23 %
Custom Mail	4585 4613	3773 3739	727 809	92 94	82.29 % 81.05 %	15.86 % 17.54 %	2.01 % 2.04 %
iCloud Mail	4800 4633	3648 3481	1059 1072	109 96	76.00 % 75.13 %	22.06 % 23.14 %	2.27 % 2.07 %
Tuta	4702 4744	3816 3772	810 887	97 97	81.16 % 79.51 %	17.23 % 18.70 %	2.06 % 2.04 %
Juno.com	4624 4898	3727 3932	814 875	98 106	80.60 % 80.28 %	17.60 % 17.86 %	2.12 % 2.16 %
Mailfence	3899 3703	3112 2963	707 665	80 75	79.82 % 80.02 %	18.13 % 17.96 %	2.05 % 2.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.