Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 455.406	347.768 366.193	91.442 75.786	17.812 13.427

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 80.41 %	20.01 % 16.64 %	3.90 % 2.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 34939	27664 29205	6067 4864	1254 870	79.07 % 83.59 %	17.34 % 13.92 %	3.58 % 2.49 %
Elektronics	35388 35147	27079 28512	6973 5651	1336 984	76.52 % 81.12 %	19.70 % 16.08 %	3.78 % 2.80 %
Entertainment	34731 35195	26473 28297	6919 5918	1339 980	76.22 % 80.40 %	19.92 % 16.81 %	3.86 % 2.78 %
Cosmetics & Beauty	34956 35045	26576 28025	7014 5954	1366 1066	76.03 % 79.97 %	20.07 % 16.99 %	3.91 % 3.04 %
Food & Drink	35094 35461	27727 29512	6120 5019	1247 930	79.01 % 83.22 %	17.44 % 14.15 %	3.55 % 2.62 %
Home & Garden	35389 34926	28034 29134	6117 4881	1238 911	79.22 % 83.42 %	17.29 % 13.98 %	3.50 % 2.61 %
Finance	35443 34823	25771 26851	8146 6798	1526 1174	72.71 % 77.11 %	22.98 % 19.52 %	4.31 % 3.37 %
Health	35689 35153	26262 27450	7989 6583	1438 1120	73.59 % 78.09 %	22.39 % 18.73 %	4.03 % 3.19 %
Pets	35216 35131	27549 28883	6419 5226	1248 1022	78.23 % 82.22 %	18.23 % 14.88 %	3.54 % 2.91 %
Sport & Fitness	34322 35095	25821 27846	7102 6131	1399 1118	75.23 % 79.34 %	20.69 % 17.47 %	4.08 % 3.19 %
Job & Career	35568 34637	26270 27145	7700 6336	1598 1156	73.86 % 78.37 %	21.65 % 18.29 %	4.49 % 3.34 %
Dating	35122 35011	25162 26631	8464 7286	1496 1094	71.64 % 76.06 %	24.10 % 20.81 %	4.26 % 3.12 %
Other	35119 34843	27380 28702	6412 5139	1327 1002	77.96 % 82.38 %	18.26 % 14.75 %	3.78 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44519	31836 34102	10105 8918	1940 1499	72.55 % 76.60 %	23.03 % 20.03 %	4.42 % 3.37 %
Outlook Mail	44469 43939	32522 34244	10051 8259	1896 1436	73.13 % 77.94 %	22.60 % 18.80 %	4.26 % 3.27 %
Yahoo Mail	44291 44257	33562 35436	8956 7512	1773 1309	75.78 % 80.07 %	20.22 % 16.97 %	4.00 % 2.96 %
AOL Mail	44465 43721	33623 34967	9065 7405	1777 1349	75.62 % 79.98 %	20.39 % 16.94 %	4.00 % 3.09 %
Mail.com	44536 44009	34241 35835	8623 6962	1672 1212	76.88 % 81.43 %	19.36 % 15.82 %	3.75 % 2.75 %
Yandex Mail	44181 44226	32743 34727	9578 8045	1860 1454	74.11 % 78.52 %	21.68 % 18.19 %	4.21 % 3.29 %
GMX Mail	44413 43598	34131 35325	8773 7056	1509 1217	76.85 % 81.02 %	19.75 % 16.18 %	3.40 % 2.79 %
Zoho Mail	44161 44406	34257 36406	8224 6803	1680 1197	77.57 % 81.98 %	18.62 % 15.32 %	3.80 % 2.70 %
ProtonMail	44023 44795	34251 36818	8195 6845	1577 1132	77.80 % 82.19 %	18.62 % 15.28 %	3.58 % 2.53 %
Custom Mail	44082 43586	34814 36319	7718 6146	1550 1121	78.98 % 83.33 %	17.51 % 14.10 %	3.52 % 2.57 %
iCloud Mail	4865 4768	3726 3751	898 784	241 233	76.59 % 78.67 %	18.46 % 16.44 %	4.95 % 4.89 %
Tuta	4820 4907	4015 4215	640 558	165 134	83.30 % 85.90 %	13.28 % 11.37 %	3.42 % 2.73 %
Juno.com	4835 4675	4047 4048	616 493	172 134	83.70 % 86.59 %	12.74 % 10.55 %	3.56 % 2.87 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.