CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.915	59.143 58.159	15.151 16.629	1.509 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 75.61 %	19.99 % 21.62 %	1.99 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6114	4635 4603	1195 1336	115 175	77.96 % 75.29 %	20.10 % 21.85 %	1.93 % 2.86 %
Elektronics	5832 5727	4507 4319	1205 1237	120 171	77.28 % 75.41 %	20.66 % 21.60 %	2.06 % 2.99 %
Entertainment	5829 5928	4528 4505	1182 1263	119 160	77.68 % 76.00 %	20.28 % 21.31 %	2.04 % 2.70 %
Cosmetics & Beauty	5850 5686	4594 4333	1140 1202	116 151	78.53 % 76.20 %	19.49 % 21.14 %	1.98 % 2.66 %
Food & Drink	5925 6029	4591 4542	1220 1310	114 177	77.49 % 75.34 %	20.59 % 21.73 %	1.92 % 2.94 %
Home & Garden	5896 5919	4608 4427	1172 1327	116 165	78.15 % 74.79 %	19.88 % 22.42 %	1.97 % 2.79 %
Finance	5613 5822	4540 4623	954 1048	119 151	80.88 % 79.41 %	17.00 % 18.00 %	2.12 % 2.59 %
Health	5766 5742	4725 4494	918 1093	123 155	81.95 % 78.27 %	15.92 % 19.04 %	2.13 % 2.70 %
Pets	5928 5837	4622 4411	1194 1270	112 156	77.97 % 75.57 %	20.14 % 21.76 %	1.89 % 2.67 %
Sport & Fitness	5795 5959	4474 4485	1207 1305	114 169	77.20 % 75.26 %	20.83 % 21.90 %	1.97 % 2.84 %
Job & Career	5942 5969	4505 4390	1320 1414	117 165	75.82 % 73.55 %	22.21 % 23.69 %	1.97 % 2.76 %
Dating	5730 6086	4210 4336	1410 1589	110 161	73.47 % 71.25 %	24.61 % 26.11 %	1.92 % 2.65 %
Other	5752 6097	4604 4691	1034 1235	114 171	80.04 % 76.94 %	17.98 % 20.26 %	1.98 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5594	4043 4047	1347 1389	116 158	73.43 % 72.35 %	24.46 % 24.83 %	2.11 % 2.82 %
Outlook Mail	5532 5617	4224 4164	1199 1300	109 153	76.36 % 74.13 %	21.67 % 23.14 %	1.97 % 2.72 %
Yahoo Mail	5402 5486	4167 4073	1124 1257	111 156	77.14 % 74.24 %	20.81 % 22.91 %	2.05 % 2.84 %
AOL Mail	5388 5505	4177 4127	1107 1232	104 146	77.52 % 74.97 %	20.55 % 22.38 %	1.93 % 2.65 %
Mail.com	5399 5447	4270 4168	1028 1131	101 148	79.09 % 76.52 %	19.04 % 20.76 %	1.87 % 2.72 %
Yandex Mail	5273 5546	4059 4197	1108 1215	106 134	76.98 % 75.68 %	21.01 % 21.91 %	2.01 % 2.42 %
GMX Mail	5515 5485	4231 4068	1173 1275	111 142	76.72 % 74.17 %	21.27 % 23.25 %	2.01 % 2.59 %
Zoho Mail	5294 5364	4218 4118	973 1094	103 152	79.68 % 76.77 %	18.38 % 20.40 %	1.95 % 2.83 %
ProtonMail	5415 5613	4319 4375	984 1078	112 160	79.76 % 77.94 %	18.17 % 19.21 %	2.07 % 2.85 %
Custom Mail	5386 5239	4349 4086	934 999	103 154	80.75 % 77.99 %	17.34 % 19.07 %	1.91 % 2.94 %
iCloud Mail	5266 5587	3927 3997	1235 1429	104 161	74.57 % 71.54 %	23.45 % 25.58 %	1.97 % 2.88 %
Tuta	5574 5710	4430 4463	1031 1082	113 165	79.48 % 78.16 %	18.50 % 18.95 %	2.03 % 2.89 %
Juno.com	5389 5302	4358 4078	926 1076	105 148	80.87 % 76.91 %	17.18 % 20.29 %	1.95 % 2.79 %
Mailfence	5464 5420	4371 4198	982 1072	111 150	80.00 % 77.45 %	17.97 % 19.78 %	2.03 % 2.77 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.