CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.796	58.446 58.531	15.832 16.313	1.749 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.22 %	20.82 % 21.24 %	2.30 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6096	4511 4639	1230 1298	125 159	76.90 % 76.10 %	20.97 % 21.29 %	2.13 % 2.61 %
Elektronics	5826 5759	4449 4393	1244 1211	133 155	76.36 % 76.28 %	21.35 % 21.03 %	2.28 % 2.69 %
Entertainment	5811 5912	4447 4526	1223 1239	141 147	76.53 % 76.56 %	21.05 % 20.96 %	2.43 % 2.49 %
Cosmetics & Beauty	5885 5686	4564 4358	1183 1187	138 141	77.55 % 76.64 %	20.10 % 20.88 %	2.34 % 2.48 %
Food & Drink	5906 5971	4496 4533	1275 1272	135 166	76.13 % 75.92 %	21.59 % 21.30 %	2.29 % 2.78 %
Home & Garden	5885 5924	4526 4444	1228 1327	131 153	76.91 % 75.02 %	20.87 % 22.40 %	2.23 % 2.58 %
Finance	5612 5801	4485 4612	990 1048	137 141	79.92 % 79.50 %	17.64 % 18.07 %	2.44 % 2.43 %
Health	5810 5676	4689 4496	979 1041	142 139	80.71 % 79.21 %	16.85 % 18.34 %	2.44 % 2.45 %
Pets	5997 5863	4629 4473	1234 1244	134 146	77.19 % 76.29 %	20.58 % 21.22 %	2.23 % 2.49 %
Sport & Fitness	5812 5981	4437 4518	1247 1311	128 152	76.34 % 75.54 %	21.46 % 21.92 %	2.20 % 2.54 %
Job & Career	6083 5911	4528 4393	1415 1366	140 152	74.44 % 74.32 %	23.26 % 23.11 %	2.30 % 2.57 %
Dating	5840 6055	4210 4357	1498 1553	132 145	72.09 % 71.96 %	25.65 % 25.65 %	2.26 % 2.39 %
Other	5694 6161	4475 4789	1086 1216	133 156	78.59 % 77.73 %	19.07 % 19.74 %	2.34 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5507	4035 4008	1391 1360	133 139	72.58 % 72.78 %	25.02 % 24.70 %	2.39 % 2.52 %
Outlook Mail	5469 5624	4126 4190	1219 1294	124 140	75.44 % 74.50 %	22.29 % 23.01 %	2.27 % 2.49 %
Yahoo Mail	5322 5392	4054 4028	1145 1222	123 142	76.17 % 74.70 %	21.51 % 22.66 %	2.31 % 2.63 %
AOL Mail	5298 5396	4050 4057	1128 1210	120 129	76.44 % 75.19 %	21.29 % 22.42 %	2.27 % 2.39 %
Mail.com	5401 5505	4196 4255	1086 1113	119 137	77.69 % 77.29 %	20.11 % 20.22 %	2.20 % 2.49 %
Yandex Mail	5389 5633	4085 4298	1185 1205	119 130	75.80 % 76.30 %	21.99 % 21.39 %	2.21 % 2.31 %
GMX Mail	5566 5505	4230 4118	1206 1255	130 132	76.00 % 74.80 %	21.67 % 22.80 %	2.34 % 2.40 %
Zoho Mail	5376 5405	4215 4188	1034 1074	127 143	78.40 % 77.48 %	19.23 % 19.87 %	2.36 % 2.65 %
ProtonMail	5376 5571	4202 4377	1046 1049	128 145	78.16 % 78.57 %	19.46 % 18.83 %	2.38 % 2.60 %
Custom Mail	5399 5241	4299 4131	982 966	118 144	79.63 % 78.82 %	18.19 % 18.43 %	2.19 % 2.75 %
iCloud Mail	5372 5680	3935 4096	1315 1434	122 150	73.25 % 72.11 %	24.48 % 25.25 %	2.27 % 2.64 %
Tuta	5583 5624	4374 4448	1079 1024	130 152	78.34 % 79.09 %	19.33 % 18.21 %	2.33 % 2.70 %
Juno.com	5441 5360	4339 4161	976 1066	126 133	79.75 % 77.63 %	17.94 % 19.89 %	2.32 % 2.48 %
Mailfence	5476 5353	4306 4176	1040 1041	130 136	78.63 % 78.01 %	18.99 % 19.45 %	2.37 % 2.54 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.