CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 66.041	50.522 49.987	13.308 14.393	1.391 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 75.69 %	20.40 % 21.79 %	2.13 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5176	4070 3891	1061 1157	113 128	77.61 % 75.17 %	20.23 % 22.35 %	2.15 % 2.47 %
Elektronics	5223 4959	3994 3758	1117 1073	112 128	76.47 % 75.78 %	21.39 % 21.64 %	2.14 % 2.58 %
Entertainment	4979 5013	3862 3809	1015 1089	102 115	77.57 % 75.98 %	20.39 % 21.72 %	2.05 % 2.29 %
Cosmetics & Beauty	5137 5082	4025 3884	1011 1083	101 115	78.35 % 76.43 %	19.68 % 21.31 %	1.97 % 2.26 %
Food & Drink	5047 5138	3894 3866	1052 1142	101 130	77.15 % 75.24 %	20.84 % 22.23 %	2.00 % 2.53 %
Home & Garden	4939 5077	3799 3810	1033 1135	107 132	76.92 % 75.04 %	20.92 % 22.36 %	2.17 % 2.60 %
Finance	5045 5091	4043 4065	884 896	118 130	80.14 % 79.85 %	17.52 % 17.60 %	2.34 % 2.55 %
Health	4903 5068	3992 4017	797 926	114 125	81.42 % 79.26 %	16.26 % 18.27 %	2.33 % 2.47 %
Pets	4935 5058	3814 3791	1012 1140	109 127	77.28 % 74.95 %	20.51 % 22.54 %	2.21 % 2.51 %
Sport & Fitness	5102 5116	3899 3846	1097 1137	106 133	76.42 % 75.18 %	21.50 % 22.22 %	2.08 % 2.60 %
Job & Career	4843 5150	3649 3767	1094 1254	100 129	75.35 % 73.15 %	22.59 % 24.35 %	2.06 % 2.50 %
Dating	4874 5017	3582 3560	1186 1324	106 133	73.49 % 70.96 %	24.33 % 26.39 %	2.17 % 2.65 %
Other	4950 5096	3899 3923	949 1037	102 136	78.77 % 76.98 %	19.17 % 20.35 %	2.06 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4870	3282 3514	1117 1235	95 121	73.03 % 72.16 %	24.86 % 25.36 %	2.11 % 2.48 %
Outlook Mail	4608 4676	3453 3471	1050 1085	105 120	74.93 % 74.23 %	22.79 % 23.20 %	2.28 % 2.57 %
Yahoo Mail	4711 4648	3606 3511	1007 1016	98 121	76.54 % 75.54 %	21.38 % 21.86 %	2.08 % 2.60 %
AOL Mail	4830 4816	3694 3634	1035 1067	101 115	76.48 % 75.46 %	21.43 % 22.16 %	2.09 % 2.39 %
Mail.com	4668 4564	3676 3498	897 956	95 110	78.75 % 76.64 %	19.22 % 20.95 %	2.04 % 2.41 %
Yandex Mail	4542 4786	3490 3583	954 1090	98 113	76.84 % 74.86 %	21.00 % 22.77 %	2.16 % 2.36 %
GMX Mail	4580 4640	3461 3440	1028 1080	91 120	75.57 % 74.14 %	22.45 % 23.28 %	1.99 % 2.59 %
Zoho Mail	4790 4693	3801 3563	883 1013	106 117	79.35 % 75.92 %	18.43 % 21.59 %	2.21 % 2.49 %
ProtonMail	4708 4856	3742 3783	856 951	110 122	79.48 % 77.90 %	18.18 % 19.58 %	2.34 % 2.51 %
Custom Mail	4551 4542	3664 3565	795 868	92 109	80.51 % 78.49 %	17.47 % 19.11 %	2.02 % 2.40 %
iCloud Mail	4549 4782	3355 3421	1097 1231	97 130	73.75 % 71.54 %	24.12 % 25.74 %	2.13 % 2.72 %
Tuta	4777 4850	3784 3751	894 968	99 131	79.21 % 77.34 %	18.71 % 19.96 %	2.07 % 2.70 %
Juno.com	4921 4636	3939 3609	874 908	108 119	80.04 % 77.85 %	17.76 % 19.59 %	2.19 % 2.57 %
Mailfence	4492 4682	3575 3644	821 925	96 113	79.59 % 77.83 %	18.28 % 19.76 %	2.14 % 2.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.