CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 66.195	50.366 49.906	13.501 14.478	1.472 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 75.39 %	20.66 % 21.87 %	2.25 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5319	3936 3992	1045 1177	117 150	77.21 % 75.05 %	20.50 % 22.13 %	2.30 % 2.82 %
Elektronics	5252 4743	3997 3580	1133 1025	122 138	76.10 % 75.48 %	21.57 % 21.61 %	2.32 % 2.91 %
Entertainment	5057 5189	3882 3919	1060 1133	115 137	76.76 % 75.53 %	20.96 % 21.83 %	2.27 % 2.64 %
Cosmetics & Beauty	5163 4842	4022 3673	1031 1047	110 122	77.90 % 75.86 %	19.97 % 21.62 %	2.13 % 2.52 %
Food & Drink	5178 5176	3975 3874	1092 1153	111 149	76.77 % 74.85 %	21.09 % 22.28 %	2.14 % 2.88 %
Home & Garden	4964 5130	3808 3815	1047 1172	109 143	76.71 % 74.37 %	21.09 % 22.85 %	2.20 % 2.79 %
Finance	4867 5025	3876 3974	873 921	118 130	79.64 % 79.08 %	17.94 % 18.33 %	2.42 % 2.59 %
Health	4930 5079	3982 3983	833 960	115 136	80.77 % 78.42 %	16.90 % 18.90 %	2.33 % 2.68 %
Pets	5009 4968	3870 3726	1027 1110	112 132	77.26 % 75.00 %	20.50 % 22.34 %	2.24 % 2.66 %
Sport & Fitness	4920 5085	3742 3829	1062 1114	116 142	76.06 % 75.30 %	21.59 % 21.91 %	2.36 % 2.79 %
Job & Career	5089 5105	3822 3750	1151 1214	116 141	75.10 % 73.46 %	22.62 % 23.78 %	2.28 % 2.76 %
Dating	4946 5238	3594 3750	1244 1349	108 139	72.66 % 71.59 %	25.15 % 25.75 %	2.18 % 2.65 %
Other	4866 5296	3860 4041	903 1103	103 152	79.33 % 76.30 %	18.56 % 20.83 %	2.12 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4881	3413 3533	1183 1214	108 134	72.56 % 72.38 %	25.15 % 24.87 %	2.30 % 2.75 %
Outlook Mail	4728 4740	3558 3515	1065 1096	105 129	75.25 % 74.16 %	22.53 % 23.12 %	2.22 % 2.72 %
Yahoo Mail	4635 4752	3547 3511	977 1108	111 133	76.53 % 73.88 %	21.08 % 23.32 %	2.39 % 2.80 %
AOL Mail	4696 4761	3580 3579	1010 1058	106 124	76.24 % 75.17 %	21.51 % 22.22 %	2.26 % 2.60 %
Mail.com	4712 4663	3676 3553	937 985	99 125	78.01 % 76.20 %	19.89 % 21.12 %	2.10 % 2.68 %
Yandex Mail	4453 4708	3396 3534	952 1056	105 118	76.26 % 75.06 %	21.38 % 22.43 %	2.36 % 2.51 %
GMX Mail	4748 4685	3611 3453	1033 1110	104 122	76.05 % 73.70 %	21.76 % 23.69 %	2.19 % 2.60 %
Zoho Mail	4633 4670	3638 3547	895 992	100 131	78.52 % 75.95 %	19.32 % 21.24 %	2.16 % 2.81 %
ProtonMail	4772 4822	3761 3765	898 924	113 133	78.81 % 78.08 %	18.82 % 19.16 %	2.37 % 2.76 %
Custom Mail	4670 4433	3732 3458	836 853	102 122	79.91 % 78.01 %	17.90 % 19.24 %	2.18 % 2.75 %
iCloud Mail	4629 4799	3392 3441	1134 1219	103 139	73.28 % 71.70 %	24.50 % 25.40 %	2.23 % 2.90 %
Tuta	4696 4878	3688 3785	900 953	108 140	78.53 % 77.59 %	19.17 % 19.54 %	2.30 % 2.87 %
Juno.com	4658 4576	3720 3501	835 946	103 129	79.86 % 76.51 %	17.93 % 20.67 %	2.21 % 2.82 %
Mailfence	4605 4827	3654 3731	846 964	105 132	79.35 % 77.29 %	18.37 % 19.97 %	2.28 % 2.73 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.