CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 66.036	50.958 49.737	13.015 14.491	1.320 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 75.32 %	19.93 % 21.94 %	2.02 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5214	3919 3908	994 1158	107 148	78.07 % 74.95 %	19.80 % 22.21 %	2.13 % 2.84 %
Elektronics	5236 4850	4051 3642	1073 1071	112 137	77.37 % 75.09 %	20.49 % 22.08 %	2.14 % 2.82 %
Entertainment	5088 5119	3969 3884	1014 1102	105 133	78.01 % 75.87 %	19.93 % 21.53 %	2.06 % 2.60 %
Cosmetics & Beauty	5233 4924	4143 3722	992 1074	98 128	79.17 % 75.59 %	18.96 % 21.81 %	1.87 % 2.60 %
Food & Drink	5174 5217	4021 3868	1056 1204	97 145	77.72 % 74.14 %	20.41 % 23.08 %	1.87 % 2.78 %
Home & Garden	4985 5102	3871 3787	1017 1175	97 140	77.65 % 74.23 %	20.40 % 23.03 %	1.95 % 2.74 %
Finance	4989 5016	4025 3975	856 910	108 131	80.68 % 79.25 %	17.16 % 18.14 %	2.16 % 2.61 %
Health	4911 5061	4017 3985	785 942	109 134	81.80 % 78.74 %	15.98 % 18.61 %	2.22 % 2.65 %
Pets	4962 4986	3860 3735	1005 1118	97 133	77.79 % 74.91 %	20.25 % 22.42 %	1.95 % 2.67 %
Sport & Fitness	4982 5033	3844 3800	1032 1091	106 142	77.16 % 75.50 %	20.71 % 21.68 %	2.13 % 2.82 %
Job & Career	4950 5166	3752 3782	1099 1241	99 143	75.80 % 73.21 %	22.20 % 24.02 %	2.00 % 2.77 %
Dating	4948 5130	3642 3669	1213 1321	93 140	73.61 % 71.52 %	24.51 % 25.75 %	1.88 % 2.73 %
Other	4815 5218	3844 3980	879 1084	92 154	79.83 % 76.27 %	18.26 % 20.77 %	1.91 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4899	3433 3520	1120 1243	96 136	73.84 % 71.85 %	24.09 % 25.37 %	2.06 % 2.78 %
Outlook Mail	4767 4615	3618 3424	1052 1064	97 127	75.90 % 74.19 %	22.07 % 23.06 %	2.03 % 2.75 %
Yahoo Mail	4593 4657	3558 3468	940 1056	95 133	77.47 % 74.47 %	20.47 % 22.68 %	2.07 % 2.86 %
AOL Mail	4641 4765	3583 3549	966 1089	92 127	77.20 % 74.48 %	20.81 % 22.85 %	1.98 % 2.67 %
Mail.com	4691 4684	3707 3584	892 978	92 122	79.02 % 76.52 %	19.02 % 20.88 %	1.96 % 2.60 %
Yandex Mail	4491 4694	3462 3508	934 1065	95 121	77.09 % 74.73 %	20.80 % 22.69 %	2.12 % 2.58 %
GMX Mail	4708 4692	3600 3470	1017 1095	91 127	76.47 % 73.96 %	21.60 % 23.34 %	1.93 % 2.71 %
Zoho Mail	4719 4739	3752 3596	874 1013	93 130	79.51 % 75.88 %	18.52 % 21.38 %	1.97 % 2.74 %
ProtonMail	4715 4851	3769 3774	845 943	101 134	79.94 % 77.80 %	17.92 % 19.44 %	2.14 % 2.76 %
Custom Mail	4723 4470	3829 3477	804 874	90 119	81.07 % 77.79 %	17.02 % 19.55 %	1.91 % 2.66 %
iCloud Mail	4569 4787	3396 3429	1081 1219	92 139	74.33 % 71.63 %	23.66 % 25.46 %	2.01 % 2.90 %
Tuta	4713 4825	3749 3728	868 960	96 137	79.55 % 77.26 %	18.42 % 19.90 %	2.04 % 2.84 %
Juno.com	4754 4597	3830 3525	827 942	97 130	80.56 % 76.68 %	17.40 % 20.49 %	2.04 % 2.83 %
Mailfence	4560 4761	3672 3685	795 950	93 126	80.53 % 77.40 %	17.43 % 19.95 %	2.04 % 2.65 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.