CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.456	50.007 51.232	12.907 12.207	1.400 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 79.48 %	20.20 % 18.94 %	2.19 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4838	4110 3818	1055 949	115 104	78.63 % 78.92 %	20.18 % 19.62 %	2.20 % 2.15 %
Elektronics	5047 5000	3909 3966	1037 937	107 111	77.45 % 79.32 %	20.55 % 18.74 %	2.12 % 2.22 %
Entertainment	4880 4804	3801 3820	959 908	101 104	77.89 % 79.52 %	19.65 % 18.90 %	2.07 % 2.16 %
Cosmetics & Beauty	4956 5054	3932 4039	968 942	105 106	79.34 % 79.92 %	19.53 % 18.64 %	2.12 % 2.10 %
Food & Drink	4941 5071	3836 4017	1023 974	106 117	77.64 % 79.22 %	20.70 % 19.21 %	2.15 % 2.31 %
Home & Garden	4849 5106	3782 4034	1024 997	108 117	78.00 % 79.01 %	21.12 % 19.53 %	2.23 % 2.29 %
Finance	4989 4930	4007 4057	914 795	116 110	80.32 % 82.29 %	18.32 % 16.13 %	2.33 % 2.23 %
Health	4749 4996	3852 4104	833 815	105 108	81.11 % 82.15 %	17.54 % 16.31 %	2.21 % 2.16 %
Pets	4871 4837	3794 3817	1001 954	112 113	77.89 % 78.91 %	20.55 % 19.72 %	2.30 % 2.34 %
Sport & Fitness	5068 4943	3929 3899	1047 961	108 111	77.53 % 78.88 %	20.66 % 19.44 %	2.13 % 2.25 %
Job & Career	4707 5131	3617 4005	1015 1041	107 112	76.84 % 78.05 %	21.56 % 20.29 %	2.27 % 2.18 %
Dating	4857 4758	3680 3634	1104 1053	111 110	75.77 % 76.38 %	22.73 % 22.13 %	2.29 % 2.31 %
Other	4748 4988	3758 4022	927 881	99 124	79.15 % 80.63 %	19.52 % 17.66 %	2.09 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4760	3380 3677	1011 998	96 103	75.85 % 77.25 %	22.69 % 20.97 %	2.15 % 2.16 %
Outlook Mail	4614 4626	3544 3627	1000 927	108 104	76.81 % 78.40 %	21.67 % 20.04 %	2.34 % 2.25 %
Yahoo Mail	4702 4532	3633 3628	965 831	101 101	77.26 % 80.05 %	20.52 % 18.34 %	2.15 % 2.23 %
AOL Mail	4805 4780	3702 3790	1019 923	105 101	77.04 % 79.29 %	21.21 % 19.31 %	2.19 % 2.11 %
Mail.com	4686 4596	3685 3690	921 839	95 100	78.64 % 80.29 %	19.65 % 18.26 %	2.03 % 2.18 %
Yandex Mail	4614 4673	3602 3696	971 917	98 111	78.07 % 79.09 %	21.04 % 19.62 %	2.12 % 2.38 %
GMX Mail	4668 4736	3609 3738	973 914	97 109	77.31 % 78.93 %	20.84 % 19.30 %	2.08 % 2.30 %
Zoho Mail	4755 4798	3801 3835	894 896	104 107	79.94 % 79.93 %	18.80 % 18.67 %	2.19 % 2.23 %
ProtonMail	4645 4839	3715 3916	880 831	106 107	79.98 % 80.93 %	18.95 % 17.17 %	2.28 % 2.21 %
Custom Mail	4689 4720	3784 3865	846 801	101 101	80.70 % 81.89 %	18.04 % 16.97 %	2.15 % 2.14 %
iCloud Mail	4709 4771	3565 3666	1068 1030	107 118	75.71 % 76.84 %	22.68 % 21.59 %	2.27 % 2.47 %
Tuta	4776 4800	3789 3868	916 871	104 115	79.33 % 80.58 %	19.18 % 18.15 %	2.18 % 2.40 %
Juno.com	4787 4639	3838 3747	885 802	113 100	80.18 % 80.77 %	18.49 % 17.29 %	2.36 % 2.16 %
Mailfence	2983 3186	2360 2489	558 627	65 70	79.11 % 78.12 %	18.71 % 19.68 %	2.18 % 2.20 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.