CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 66.270	50.620 49.732	13.164 14.713	1.373 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 75.04 %	20.20 % 22.20 %	2.11 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5161	4058 3853	1066 1166	110 142	77.53 % 74.66 %	20.37 % 22.59 %	2.10 % 2.75 %
Elektronics	5245 4919	4033 3684	1099 1096	113 139	76.89 % 74.89 %	20.95 % 22.28 %	2.15 % 2.83 %
Entertainment	4996 5074	3890 3837	1000 1108	106 129	77.86 % 75.62 %	20.02 % 21.84 %	2.12 % 2.54 %
Cosmetics & Beauty	5215 5010	4117 3781	994 1100	104 129	78.95 % 75.47 %	19.06 % 21.96 %	1.99 % 2.57 %
Food & Drink	5079 5249	3943 3892	1037 1211	99 146	77.63 % 74.15 %	20.42 % 23.07 %	1.95 % 2.78 %
Home & Garden	4911 5026	3780 3721	1028 1161	103 144	76.97 % 74.04 %	20.93 % 23.10 %	2.10 % 2.87 %
Finance	4978 5013	3998 3974	864 907	116 132	80.31 % 79.27 %	17.36 % 18.09 %	2.33 % 2.63 %
Health	4835 5091	3943 4000	781 958	111 133	81.55 % 78.57 %	16.15 % 18.82 %	2.30 % 2.61 %
Pets	4925 5099	3814 3796	1006 1160	105 143	77.44 % 74.45 %	20.43 % 22.75 %	2.13 % 2.80 %
Sport & Fitness	5055 5198	3875 3885	1074 1168	106 145	76.66 % 74.74 %	21.25 % 22.47 %	2.10 % 2.79 %
Job & Career	4878 5173	3685 3762	1091 1267	102 144	75.54 % 72.72 %	22.37 % 24.49 %	2.09 % 2.78 %
Dating	4951 5160	3633 3657	1219 1357	99 146	73.38 % 70.87 %	24.62 % 26.30 %	2.00 % 2.83 %
Other	4855 5097	3851 3890	905 1054	99 153	79.32 % 76.32 %	18.64 % 20.68 %	2.04 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4853	3297 3466	1115 1250	98 137	73.10 % 71.42 %	24.72 % 25.76 %	2.17 % 2.82 %
Outlook Mail	4653 4676	3507 3438	1042 1110	104 128	75.37 % 73.52 %	22.39 % 23.74 %	2.24 % 2.74 %
Yahoo Mail	4653 4671	3586 3475	973 1060	94 136	77.07 % 74.40 %	20.91 % 22.69 %	2.02 % 2.91 %
AOL Mail	4734 4862	3634 3626	1000 1105	100 131	76.76 % 74.58 %	21.12 % 22.73 %	2.11 % 2.69 %
Mail.com	4675 4623	3698 3525	878 976	99 122	79.10 % 76.25 %	18.78 % 21.11 %	2.12 % 2.64 %
Yandex Mail	4462 4795	3429 3572	938 1101	95 122	76.85 % 74.49 %	21.02 % 22.96 %	2.13 % 2.54 %
GMX Mail	4700 4634	3578 3410	1028 1098	94 126	76.13 % 73.59 %	21.87 % 23.69 %	2.00 % 2.72 %
Zoho Mail	4773 4727	3783 3577	887 1021	103 129	79.26 % 75.67 %	18.58 % 21.60 %	2.16 % 2.73 %
ProtonMail	4685 4841	3736 3750	842 958	107 133	79.74 % 77.46 %	17.97 % 19.79 %	2.28 % 2.75 %
Custom Mail	4629 4458	3735 3464	804 878	90 116	80.69 % 77.70 %	17.37 % 19.69 %	1.94 % 2.60 %
iCloud Mail	4548 4921	3373 3505	1082 1269	93 147	74.16 % 71.23 %	23.79 % 25.79 %	2.04 % 2.99 %
Tuta	4779 4834	3784 3701	896 992	99 141	79.18 % 76.56 %	18.75 % 20.52 %	2.07 % 2.92 %
Juno.com	4816 4628	3857 3560	856 937	103 131	80.09 % 76.92 %	17.77 % 20.25 %	2.14 % 2.83 %
Mailfence	4540 4747	3623 3663	823 958	94 126	79.80 % 77.16 %	18.13 % 20.18 %	2.07 % 2.65 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.