CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 65.251	50.429 50.995	12.942 12.880	1.320 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.15 %	20.07 % 19.74 %	2.05 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5007	4149 3880	1052 1032	110 112	78.64 % 77.49 %	19.94 % 20.61 %	2.08 % 2.24 %
Elektronics	5059 5002	3912 3917	1052 978	101 119	77.33 % 78.31 %	20.79 % 19.55 %	2.00 % 2.38 %
Entertainment	4903 4940	3828 3861	974 980	96 108	78.07 % 78.16 %	19.87 % 19.84 %	1.96 % 2.19 %
Cosmetics & Beauty	5043 5084	3986 4002	978 985	99 107	79.04 % 78.72 %	19.39 % 19.37 %	1.96 % 2.10 %
Food & Drink	5077 5128	3955 3992	1032 1028	100 120	77.90 % 77.85 %	20.33 % 20.05 %	1.97 % 2.34 %
Home & Garden	4976 5035	3870 3904	1039 1025	102 121	77.77 % 77.54 %	20.88 % 20.36 %	2.05 % 2.40 %
Finance	4986 5047	4017 4121	880 813	112 119	80.57 % 81.65 %	17.65 % 16.11 %	2.25 % 2.36 %
Health	4821 5036	3930 4091	809 833	99 114	81.52 % 81.24 %	16.78 % 16.54 %	2.05 % 2.26 %
Pets	4871 4904	3791 3800	989 1010	104 112	77.83 % 77.49 %	20.30 % 20.60 %	2.14 % 2.28 %
Sport & Fitness	5025 5080	3882 3956	1043 1019	102 120	77.25 % 77.87 %	20.76 % 20.06 %	2.03 % 2.36 %
Job & Career	4737 5195	3630 3957	1038 1128	99 117	76.63 % 76.17 %	21.91 % 21.71 %	2.09 % 2.25 %
Dating	4843 4876	3620 3617	1131 1141	103 119	74.75 % 74.18 %	23.35 % 23.40 %	2.13 % 2.44 %
Other	4860 4917	3859 3897	925 908	93 124	79.40 % 79.26 %	19.03 % 18.47 %	1.91 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4863	3303 3671	1041 1091	88 113	74.73 % 75.49 %	23.55 % 22.43 %	1.99 % 2.32 %
Outlook Mail	4609 4669	3515 3596	1024 976	97 108	76.26 % 77.02 %	22.22 % 20.90 %	2.10 % 2.31 %
Yahoo Mail	4760 4612	3672 3624	986 895	95 106	77.14 % 78.58 %	20.71 % 19.41 %	2.00 % 2.30 %
AOL Mail	4801 4893	3696 3830	1022 973	98 106	76.98 % 78.28 %	21.29 % 19.89 %	2.04 % 2.17 %
Mail.com	4635 4597	3660 3631	882 872	90 102	78.96 % 78.99 %	19.03 % 18.97 %	1.94 % 2.22 %
Yandex Mail	4526 4643	3511 3588	948 961	92 105	77.57 % 77.28 %	20.95 % 20.70 %	2.03 % 2.26 %
GMX Mail	4596 4647	3528 3593	984 965	87 108	76.76 % 77.32 %	21.41 % 20.77 %	1.89 % 2.32 %
Zoho Mail	4783 4696	3837 3688	874 912	99 108	80.22 % 78.53 %	18.27 % 19.42 %	2.07 % 2.30 %
ProtonMail	4756 4871	3820 3895	873 865	106 112	80.32 % 79.96 %	18.36 % 17.76 %	2.23 % 2.30 %
Custom Mail	4613 4628	3739 3738	809 798	94 102	81.05 % 80.77 %	17.54 % 17.24 %	2.04 % 2.20 %
iCloud Mail	4633 4756	3481 3559	1072 1088	96 119	75.13 % 74.83 %	23.14 % 22.88 %	2.07 % 2.50 %
Tuta	4744 4809	3772 3810	887 895	97 120	79.51 % 79.23 %	18.70 % 18.61 %	2.04 % 2.50 %
Juno.com	4898 4601	3932 3672	875 817	106 109	80.28 % 79.81 %	17.86 % 17.76 %	2.16 % 2.37 %
Mailfence	3703 3966	2963 3100	665 772	75 94	80.02 % 78.16 %	17.96 % 19.47 %	2.03 % 2.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.