CampaignMonitor and Amazon SES Email Deliverability Comparison

CampaignMonitor

Amazon SES

In this comparison, the deliverability of CampaignMonitor and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 77.005	58.738 58.115	15.451 16.752	1.624 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 75.47 %	20.38 % 21.75 %	2.14 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6185	4606 4653	1214 1353	125 179	77.48 % 75.23 %	20.42 % 21.88 %	2.10 % 2.89 %
Elektronics	5979 5641	4579 4262	1269 1208	131 171	76.58 % 75.55 %	21.22 % 21.41 %	2.19 % 3.03 %
Entertainment	5820 5966	4490 4517	1204 1290	126 159	77.15 % 75.71 %	20.69 % 21.62 %	2.16 % 2.67 %
Cosmetics & Beauty	5868 5704	4594 4340	1151 1214	123 150	78.29 % 76.09 %	19.61 % 21.28 %	2.10 % 2.63 %
Food & Drink	5972 6036	4599 4522	1250 1336	123 178	77.01 % 74.92 %	20.93 % 22.13 %	2.06 % 2.95 %
Home & Garden	5834 5952	4509 4433	1205 1355	120 164	77.29 % 74.48 %	20.65 % 22.77 %	2.06 % 2.76 %
Finance	5673 5847	4550 4638	990 1058	133 151	80.20 % 79.32 %	17.45 % 18.09 %	2.34 % 2.58 %
Health	5751 5799	4677 4532	944 1110	130 157	81.32 % 78.15 %	16.41 % 19.14 %	2.26 % 2.71 %
Pets	5801 5771	4497 4334	1181 1284	123 153	77.52 % 75.10 %	20.36 % 22.25 %	2.12 % 2.65 %
Sport & Fitness	5761 5974	4415 4502	1219 1302	127 170	76.64 % 75.36 %	21.16 % 21.79 %	2.20 % 2.85 %
Job & Career	5947 5898	4488 4328	1335 1403	124 167	75.47 % 73.38 %	22.45 % 23.79 %	2.09 % 2.83 %
Dating	5757 6064	4197 4326	1440 1578	120 160	72.90 % 71.34 %	25.01 % 26.02 %	2.08 % 2.64 %
Other	5705 6168	4537 4728	1049 1261	119 179	79.53 % 76.65 %	18.39 % 20.44 %	2.09 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5714	3965 4156	1350 1400	118 158	72.98 % 72.73 %	24.85 % 24.50 %	2.17 % 2.77 %
Outlook Mail	5462 5494	4139 4066	1204 1273	119 155	75.78 % 74.01 %	22.04 % 23.17 %	2.18 % 2.82 %
Yahoo Mail	5426 5514	4167 4084	1137 1272	122 158	76.80 % 74.07 %	20.95 % 23.07 %	2.25 % 2.87 %
AOL Mail	5448 5520	4176 4135	1154 1240	118 145	76.65 % 74.91 %	21.18 % 22.46 %	2.17 % 2.63 %
Mail.com	5457 5466	4272 4168	1077 1150	108 148	78.28 % 76.25 %	19.74 % 21.04 %	1.98 % 2.71 %
Yandex Mail	5191 5488	3973 4136	1105 1215	113 137	76.54 % 75.36 %	21.29 % 22.14 %	2.18 % 2.50 %
GMX Mail	5530 5433	4219 4019	1193 1266	118 148	76.29 % 73.97 %	21.57 % 23.30 %	2.13 % 2.72 %
Zoho Mail	5361 5493	4231 4196	1019 1142	111 155	78.92 % 76.39 %	19.01 % 20.79 %	2.07 % 2.82 %
ProtonMail	5510 5582	4373 4346	1013 1080	124 156	79.36 % 77.86 %	18.38 % 19.35 %	2.25 % 2.79 %
Custom Mail	5357 5204	4305 4064	943 991	109 149	80.36 % 78.09 %	17.60 % 19.04 %	2.03 % 2.86 %
iCloud Mail	5307 5619	3913 4011	1280 1444	114 164	73.73 % 71.38 %	24.12 % 25.70 %	2.15 % 2.92 %
Tuta	5470 5664	4325 4405	1028 1097	117 162	79.07 % 77.77 %	18.79 % 19.37 %	2.14 % 2.86 %
Juno.com	5437 5290	4363 4060	959 1079	115 151	80.25 % 76.75 %	17.64 % 20.40 %	2.12 % 2.85 %
Mailfence	5424 5524	4317 4269	989 1103	118 152	79.59 % 77.28 %	18.23 % 19.97 %	2.18 % 2.75 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.