Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.221	49.987 50.522	14.393 13.308	1.661 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 77.46 %	21.79 % 20.40 %	2.52 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5244	3891 4070	1157 1061	128 113	75.17 % 77.61 %	22.35 % 20.23 %	2.47 % 2.15 %
Elektronics	4959 5223	3758 3994	1073 1117	128 112	75.78 % 76.47 %	21.64 % 21.39 %	2.58 % 2.14 %
Entertainment	5013 4979	3809 3862	1089 1015	115 102	75.98 % 77.57 %	21.72 % 20.39 %	2.29 % 2.05 %
Cosmetics & Beauty	5082 5137	3884 4025	1083 1011	115 101	76.43 % 78.35 %	21.31 % 19.68 %	2.26 % 1.97 %
Food & Drink	5138 5047	3866 3894	1142 1052	130 101	75.24 % 77.15 %	22.23 % 20.84 %	2.53 % 2.00 %
Home & Garden	5077 4939	3810 3799	1135 1033	132 107	75.04 % 76.92 %	22.36 % 20.92 %	2.60 % 2.17 %
Finance	5091 5045	4065 4043	896 884	130 118	79.85 % 80.14 %	17.60 % 17.52 %	2.55 % 2.34 %
Health	5068 4903	4017 3992	926 797	125 114	79.26 % 81.42 %	18.27 % 16.26 %	2.47 % 2.33 %
Pets	5058 4935	3791 3814	1140 1012	127 109	74.95 % 77.28 %	22.54 % 20.51 %	2.51 % 2.21 %
Sport & Fitness	5116 5102	3846 3899	1137 1097	133 106	75.18 % 76.42 %	22.22 % 21.50 %	2.60 % 2.08 %
Job & Career	5150 4843	3767 3649	1254 1094	129 100	73.15 % 75.35 %	24.35 % 22.59 %	2.50 % 2.06 %
Dating	5017 4874	3560 3582	1324 1186	133 106	70.96 % 73.49 %	26.39 % 24.33 %	2.65 % 2.17 %
Other	5096 4950	3923 3899	1037 949	136 102	76.98 % 78.77 %	20.35 % 19.17 %	2.67 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4494	3514 3282	1235 1117	121 95	72.16 % 73.03 %	25.36 % 24.86 %	2.48 % 2.11 %
Outlook Mail	4676 4608	3471 3453	1085 1050	120 105	74.23 % 74.93 %	23.20 % 22.79 %	2.57 % 2.28 %
Yahoo Mail	4648 4711	3511 3606	1016 1007	121 98	75.54 % 76.54 %	21.86 % 21.38 %	2.60 % 2.08 %
AOL Mail	4816 4830	3634 3694	1067 1035	115 101	75.46 % 76.48 %	22.16 % 21.43 %	2.39 % 2.09 %
Mail.com	4564 4668	3498 3676	956 897	110 95	76.64 % 78.75 %	20.95 % 19.22 %	2.41 % 2.04 %
Yandex Mail	4786 4542	3583 3490	1090 954	113 98	74.86 % 76.84 %	22.77 % 21.00 %	2.36 % 2.16 %
GMX Mail	4640 4580	3440 3461	1080 1028	120 91	74.14 % 75.57 %	23.28 % 22.45 %	2.59 % 1.99 %
Zoho Mail	4693 4790	3563 3801	1013 883	117 106	75.92 % 79.35 %	21.59 % 18.43 %	2.49 % 2.21 %
ProtonMail	4856 4708	3783 3742	951 856	122 110	77.90 % 79.48 %	19.58 % 18.18 %	2.51 % 2.34 %
Custom Mail	4542 4551	3565 3664	868 795	109 92	78.49 % 80.51 %	19.11 % 17.47 %	2.40 % 2.02 %
iCloud Mail	4782 4549	3421 3355	1231 1097	130 97	71.54 % 73.75 %	25.74 % 24.12 %	2.72 % 2.13 %
Tuta	4850 4777	3751 3784	968 894	131 99	77.34 % 79.21 %	19.96 % 18.71 %	2.70 % 2.07 %
Juno.com	4636 4921	3609 3939	908 874	119 108	77.85 % 80.04 %	19.59 % 17.76 %	2.57 % 2.19 %
Mailfence	4682 4492	3644 3575	925 821	113 96	77.83 % 79.59 %	19.76 % 18.28 %	2.41 % 2.14 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.