Amazon SES and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 402.369	7.419 321.796	1.179 68.985	332 11.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 79.98 %	13.20 % 17.14 %	3.72 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 30832	527 25667	68 4413	22 752	85.41 % 83.25 %	11.02 % 14.31 %	3.57 % 2.44 %
Elektronics	707 31151	595 25128	87 5174	25 849	84.16 % 80.67 %	12.31 % 16.61 %	3.54 % 2.73 %
Entertainment	677 31177	568 24933	88 5389	21 855	83.90 % 79.97 %	13.00 % 17.29 %	3.10 % 2.74 %
Cosmetics & Beauty	743 31031	613 24681	97 5437	33 913	82.50 % 79.54 %	13.06 % 17.52 %	4.44 % 2.94 %
Food & Drink	625 31354	545 25975	69 4573	11 806	87.20 % 82.84 %	11.04 % 14.59 %	1.76 % 2.57 %
Home & Garden	714 30694	607 25499	81 4420	26 775	85.01 % 83.07 %	11.34 % 14.40 %	3.64 % 2.52 %
Finance	699 30608	564 23426	106 6168	29 1014	80.69 % 76.54 %	15.16 % 20.15 %	4.15 % 3.31 %
Health	703 31097	560 24106	106 6020	37 971	79.66 % 77.52 %	15.08 % 19.36 %	5.26 % 3.12 %
Pets	671 31062	565 25435	83 4737	23 890	84.20 % 81.88 %	12.37 % 15.25 %	3.43 % 2.87 %
Sport & Fitness	712 31016	585 24482	101 5568	26 966	82.16 % 78.93 %	14.19 % 17.95 %	3.65 % 3.11 %
Job & Career	687 30654	563 23914	103 5748	21 992	81.95 % 78.01 %	14.99 % 18.75 %	3.06 % 3.24 %
Dating	677 30911	545 23292	103 6677	29 942	80.50 % 75.35 %	15.21 % 21.60 %	4.28 % 3.05 %
Other	698 30782	582 25258	87 4661	29 863	83.38 % 82.05 %	12.46 % 15.14 %	4.15 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 40396	522 30877	120 8200	39 1319	76.65 % 76.44 %	17.62 % 20.30 %	5.73 % 3.27 %
Outlook Mail	682 39834	557 30886	100 7677	25 1271	81.67 % 77.54 %	14.66 % 19.27 %	3.67 % 3.19 %
Yahoo Mail	743 40126	603 32009	101 6958	39 1159	81.16 % 79.77 %	13.59 % 17.34 %	5.25 % 2.89 %
AOL Mail	679 39698	569 31628	91 6874	19 1196	83.80 % 79.67 %	13.40 % 17.32 %	2.80 % 3.01 %
Mail.com	682 39991	563 32440	85 6470	34 1081	82.55 % 81.12 %	12.46 % 16.18 %	4.99 % 2.70 %
Yandex Mail	674 40141	550 31385	100 7465	24 1291	81.60 % 78.19 %	14.84 % 18.60 %	3.56 % 3.22 %
GMX Mail	677 39657	574 31959	79 6607	24 1091	84.79 % 80.59 %	11.67 % 16.66 %	3.55 % 2.75 %
Zoho Mail	717 40310	609 32890	84 6342	24 1078	84.94 % 81.59 %	11.72 % 15.73 %	3.35 % 2.67 %
ProtonMail	690 40668	590 33222	76 6408	24 1038	85.51 % 81.69 %	11.01 % 15.76 %	3.48 % 2.55 %
Custom Mail	636 39551	556 32838	69 5717	11 996	87.42 % 83.03 %	10.85 % 14.45 %	1.73 % 2.52 %
iCloud Mail	716 676	569 532	122 114	25 30	79.47 % 78.70 %	17.04 % 16.86 %	3.49 % 4.44 %
Tuta	689 704	584 601	80 84	25 19	84.76 % 85.37 %	11.61 % 11.93 %	3.63 % 2.70 %
Juno.com	664 617	573 529	72 69	19 19	86.30 % 85.74 %	10.84 % 11.18 %	2.86 % 3.08 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.