Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 75.813	58.115 58.738	16.752 15.451	2.138 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.48 %	21.75 % 20.38 %	2.78 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5945	4653 4606	1353 1214	179 125	75.23 % 77.48 %	21.88 % 20.42 %	2.89 % 2.10 %
Elektronics	5641 5979	4262 4579	1208 1269	171 131	75.55 % 76.58 %	21.41 % 21.22 %	3.03 % 2.19 %
Entertainment	5966 5820	4517 4490	1290 1204	159 126	75.71 % 77.15 %	21.62 % 20.69 %	2.67 % 2.16 %
Cosmetics & Beauty	5704 5868	4340 4594	1214 1151	150 123	76.09 % 78.29 %	21.28 % 19.61 %	2.63 % 2.10 %
Food & Drink	6036 5972	4522 4599	1336 1250	178 123	74.92 % 77.01 %	22.13 % 20.93 %	2.95 % 2.06 %
Home & Garden	5952 5834	4433 4509	1355 1205	164 120	74.48 % 77.29 %	22.77 % 20.65 %	2.76 % 2.06 %
Finance	5847 5673	4638 4550	1058 990	151 133	79.32 % 80.20 %	18.09 % 17.45 %	2.58 % 2.34 %
Health	5799 5751	4532 4677	1110 944	157 130	78.15 % 81.32 %	19.14 % 16.41 %	2.71 % 2.26 %
Pets	5771 5801	4334 4497	1284 1181	153 123	75.10 % 77.52 %	22.25 % 20.36 %	2.65 % 2.12 %
Sport & Fitness	5974 5761	4502 4415	1302 1219	170 127	75.36 % 76.64 %	21.79 % 21.16 %	2.85 % 2.20 %
Job & Career	5898 5947	4328 4488	1403 1335	167 124	73.38 % 75.47 %	23.79 % 22.45 %	2.83 % 2.09 %
Dating	6064 5757	4326 4197	1578 1440	160 120	71.34 % 72.90 %	26.02 % 25.01 %	2.64 % 2.08 %
Other	6168 5705	4728 4537	1261 1049	179 119	76.65 % 79.53 %	20.44 % 18.39 %	2.90 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5433	4156 3965	1400 1350	158 118	72.73 % 72.98 %	24.50 % 24.85 %	2.77 % 2.17 %
Outlook Mail	5494 5462	4066 4139	1273 1204	155 119	74.01 % 75.78 %	23.17 % 22.04 %	2.82 % 2.18 %
Yahoo Mail	5514 5426	4084 4167	1272 1137	158 122	74.07 % 76.80 %	23.07 % 20.95 %	2.87 % 2.25 %
AOL Mail	5520 5448	4135 4176	1240 1154	145 118	74.91 % 76.65 %	22.46 % 21.18 %	2.63 % 2.17 %
Mail.com	5466 5457	4168 4272	1150 1077	148 108	76.25 % 78.28 %	21.04 % 19.74 %	2.71 % 1.98 %
Yandex Mail	5488 5191	4136 3973	1215 1105	137 113	75.36 % 76.54 %	22.14 % 21.29 %	2.50 % 2.18 %
GMX Mail	5433 5530	4019 4219	1266 1193	148 118	73.97 % 76.29 %	23.30 % 21.57 %	2.72 % 2.13 %
Zoho Mail	5493 5361	4196 4231	1142 1019	155 111	76.39 % 78.92 %	20.79 % 19.01 %	2.82 % 2.07 %
ProtonMail	5582 5510	4346 4373	1080 1013	156 124	77.86 % 79.36 %	19.35 % 18.38 %	2.79 % 2.25 %
Custom Mail	5204 5357	4064 4305	991 943	149 109	78.09 % 80.36 %	19.04 % 17.60 %	2.86 % 2.03 %
iCloud Mail	5619 5307	4011 3913	1444 1280	164 114	71.38 % 73.73 %	25.70 % 24.12 %	2.92 % 2.15 %
Tuta	5664 5470	4405 4325	1097 1028	162 117	77.77 % 79.07 %	19.37 % 18.79 %	2.86 % 2.14 %
Juno.com	5290 5437	4060 4363	1079 959	151 115	76.75 % 80.25 %	20.40 % 17.64 %	2.85 % 2.12 %
Mailfence	5524 5424	4269 4317	1103 989	152 118	77.28 % 79.59 %	19.97 % 18.23 %	2.75 % 2.18 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.