Amazon SES and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 437.742	37.888 351.400	5.018 73.529	1.422 12.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 80.28 %	11.32 % 16.80 %	3.21 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33590	2974 28036	308 4723	85 831	88.33 % 83.47 %	9.15 % 14.06 %	2.52 % 2.47 %
Elektronics	3485 33757	3026 27336	361 5483	98 938	86.83 % 80.98 %	10.36 % 16.24 %	2.81 % 2.78 %
Entertainment	3424 33840	2918 27163	388 5739	118 938	85.22 % 80.27 %	11.33 % 16.96 %	3.45 % 2.77 %
Cosmetics & Beauty	3469 33782	2956 26970	398 5792	115 1020	85.21 % 79.84 %	11.47 % 17.15 %	3.32 % 3.02 %
Food & Drink	3318 34074	2931 28320	305 4870	82 884	88.34 % 83.11 %	9.19 % 14.29 %	2.47 % 2.59 %
Home & Garden	3457 33559	3035 27967	322 4729	100 863	87.79 % 83.34 %	9.31 % 14.09 %	2.89 % 2.57 %
Finance	3435 33410	2838 25679	468 6589	129 1142	82.62 % 76.86 %	13.62 % 19.72 %	3.76 % 3.42 %
Health	3419 33773	2870 26320	426 6392	123 1061	83.94 % 77.93 %	12.46 % 18.93 %	3.60 % 3.14 %
Pets	3333 33798	2878 27763	343 5066	112 969	86.35 % 82.14 %	10.29 % 14.99 %	3.36 % 2.87 %
Sport & Fitness	3464 33732	2918 26715	435 5946	111 1071	84.24 % 79.20 %	12.56 % 17.63 %	3.20 % 3.18 %
Job & Career	3415 33358	2847 26108	456 6147	112 1103	83.37 % 78.27 %	13.35 % 18.43 %	3.28 % 3.31 %
Dating	3331 33617	2758 25499	448 7078	125 1040	82.80 % 75.85 %	13.45 % 21.05 %	3.75 % 3.09 %
Other	3411 33452	2939 27524	360 4975	112 953	86.16 % 82.28 %	10.55 % 14.87 %	3.28 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 43164	2784 33042	547 8684	166 1438	79.61 % 76.55 %	15.64 % 20.12 %	4.75 % 3.33 %
Outlook Mail	3327 42586	2787 33138	424 8068	116 1380	83.77 % 77.81 %	12.74 % 18.95 %	3.49 % 3.24 %
Yahoo Mail	3487 42840	2963 34253	406 7322	118 1265	84.97 % 79.96 %	11.64 % 17.09 %	3.38 % 2.95 %
AOL Mail	3283 42384	2790 33853	390 7230	103 1301	84.98 % 79.87 %	11.88 % 17.06 %	3.14 % 3.07 %
Mail.com	3482 42676	2979 34713	383 6799	120 1164	85.55 % 81.34 %	11.00 % 15.93 %	3.45 % 2.73 %
Yandex Mail	3405 42841	2837 33599	444 7844	124 1398	83.32 % 78.43 %	13.04 % 18.31 %	3.64 % 3.26 %
GMX Mail	3320 42305	2898 34211	322 6912	100 1182	87.29 % 80.87 %	9.70 % 16.34 %	3.01 % 2.79 %
Zoho Mail	3513 43037	3087 35229	337 6654	89 1154	87.87 % 81.86 %	9.59 % 15.46 %	2.53 % 2.68 %
ProtonMail	3388 43394	2988 35599	307 6695	93 1100	88.19 % 82.04 %	9.06 % 15.43 %	2.74 % 2.53 %
Custom Mail	3372 42222	2983 35146	307 6003	82 1073	88.46 % 83.24 %	9.10 % 14.22 %	2.43 % 2.54 %
iCloud Mail	3517 3384	2862 2660	527 559	128 165	81.38 % 78.61 %	14.98 % 16.52 %	3.64 % 4.88 %
Tuta	3361 3534	2943 3036	320 403	98 95	87.56 % 85.91 %	9.52 % 11.40 %	2.92 % 2.69 %
Juno.com	3376 3375	2987 2921	304 356	85 98	88.48 % 86.55 %	9.00 % 10.55 %	2.52 % 2.90 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.