Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 75.803	58.159 59.143	16.629 15.151	2.127 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 78.02 %	21.62 % 19.99 %	2.77 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5945	4603 4635	1336 1195	175 115	75.29 % 77.96 %	21.85 % 20.10 %	2.86 % 1.93 %
Elektronics	5727 5832	4319 4507	1237 1205	171 120	75.41 % 77.28 %	21.60 % 20.66 %	2.99 % 2.06 %
Entertainment	5928 5829	4505 4528	1263 1182	160 119	76.00 % 77.68 %	21.31 % 20.28 %	2.70 % 2.04 %
Cosmetics & Beauty	5686 5850	4333 4594	1202 1140	151 116	76.20 % 78.53 %	21.14 % 19.49 %	2.66 % 1.98 %
Food & Drink	6029 5925	4542 4591	1310 1220	177 114	75.34 % 77.49 %	21.73 % 20.59 %	2.94 % 1.92 %
Home & Garden	5919 5896	4427 4608	1327 1172	165 116	74.79 % 78.15 %	22.42 % 19.88 %	2.79 % 1.97 %
Finance	5822 5613	4623 4540	1048 954	151 119	79.41 % 80.88 %	18.00 % 17.00 %	2.59 % 2.12 %
Health	5742 5766	4494 4725	1093 918	155 123	78.27 % 81.95 %	19.04 % 15.92 %	2.70 % 2.13 %
Pets	5837 5928	4411 4622	1270 1194	156 112	75.57 % 77.97 %	21.76 % 20.14 %	2.67 % 1.89 %
Sport & Fitness	5959 5795	4485 4474	1305 1207	169 114	75.26 % 77.20 %	21.90 % 20.83 %	2.84 % 1.97 %
Job & Career	5969 5942	4390 4505	1414 1320	165 117	73.55 % 75.82 %	23.69 % 22.21 %	2.76 % 1.97 %
Dating	6086 5730	4336 4210	1589 1410	161 110	71.25 % 73.47 %	26.11 % 24.61 %	2.65 % 1.92 %
Other	6097 5752	4691 4604	1235 1034	171 114	76.94 % 80.04 %	20.26 % 17.98 %	2.80 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5506	4047 4043	1389 1347	158 116	72.35 % 73.43 %	24.83 % 24.46 %	2.82 % 2.11 %
Outlook Mail	5617 5532	4164 4224	1300 1199	153 109	74.13 % 76.36 %	23.14 % 21.67 %	2.72 % 1.97 %
Yahoo Mail	5486 5402	4073 4167	1257 1124	156 111	74.24 % 77.14 %	22.91 % 20.81 %	2.84 % 2.05 %
AOL Mail	5505 5388	4127 4177	1232 1107	146 104	74.97 % 77.52 %	22.38 % 20.55 %	2.65 % 1.93 %
Mail.com	5447 5399	4168 4270	1131 1028	148 101	76.52 % 79.09 %	20.76 % 19.04 %	2.72 % 1.87 %
Yandex Mail	5546 5273	4197 4059	1215 1108	134 106	75.68 % 76.98 %	21.91 % 21.01 %	2.42 % 2.01 %
GMX Mail	5485 5515	4068 4231	1275 1173	142 111	74.17 % 76.72 %	23.25 % 21.27 %	2.59 % 2.01 %
Zoho Mail	5364 5294	4118 4218	1094 973	152 103	76.77 % 79.68 %	20.40 % 18.38 %	2.83 % 1.95 %
ProtonMail	5613 5415	4375 4319	1078 984	160 112	77.94 % 79.76 %	19.21 % 18.17 %	2.85 % 2.07 %
Custom Mail	5239 5386	4086 4349	999 934	154 103	77.99 % 80.75 %	19.07 % 17.34 %	2.94 % 1.91 %
iCloud Mail	5587 5266	3997 3927	1429 1235	161 104	71.54 % 74.57 %	25.58 % 23.45 %	2.88 % 1.97 %
Tuta	5710 5574	4463 4430	1082 1031	165 113	78.16 % 79.48 %	18.95 % 18.50 %	2.89 % 2.03 %
Juno.com	5302 5389	4078 4358	1076 926	148 105	76.91 % 80.87 %	20.29 % 17.18 %	2.79 % 1.95 %
Mailfence	5420 5464	4198 4371	1072 982	150 111	77.45 % 80.00 %	19.78 % 17.97 %	2.77 % 2.03 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.