Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.157	49.732 50.620	14.713 13.164	1.825 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.69 %	22.20 % 20.20 %	2.75 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5234	3853 4058	1166 1066	142 110	74.66 % 77.53 %	22.59 % 20.37 %	2.75 % 2.10 %
Elektronics	4919 5245	3684 4033	1096 1099	139 113	74.89 % 76.89 %	22.28 % 20.95 %	2.83 % 2.15 %
Entertainment	5074 4996	3837 3890	1108 1000	129 106	75.62 % 77.86 %	21.84 % 20.02 %	2.54 % 2.12 %
Cosmetics & Beauty	5010 5215	3781 4117	1100 994	129 104	75.47 % 78.95 %	21.96 % 19.06 %	2.57 % 1.99 %
Food & Drink	5249 5079	3892 3943	1211 1037	146 99	74.15 % 77.63 %	23.07 % 20.42 %	2.78 % 1.95 %
Home & Garden	5026 4911	3721 3780	1161 1028	144 103	74.04 % 76.97 %	23.10 % 20.93 %	2.87 % 2.10 %
Finance	5013 4978	3974 3998	907 864	132 116	79.27 % 80.31 %	18.09 % 17.36 %	2.63 % 2.33 %
Health	5091 4835	4000 3943	958 781	133 111	78.57 % 81.55 %	18.82 % 16.15 %	2.61 % 2.30 %
Pets	5099 4925	3796 3814	1160 1006	143 105	74.45 % 77.44 %	22.75 % 20.43 %	2.80 % 2.13 %
Sport & Fitness	5198 5055	3885 3875	1168 1074	145 106	74.74 % 76.66 %	22.47 % 21.25 %	2.79 % 2.10 %
Job & Career	5173 4878	3762 3685	1267 1091	144 102	72.72 % 75.54 %	24.49 % 22.37 %	2.78 % 2.09 %
Dating	5160 4951	3657 3633	1357 1219	146 99	70.87 % 73.38 %	26.30 % 24.62 %	2.83 % 2.00 %
Other	5097 4855	3890 3851	1054 905	153 99	76.32 % 79.32 %	20.68 % 18.64 %	3.00 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4510	3466 3297	1250 1115	137 98	71.42 % 73.10 %	25.76 % 24.72 %	2.82 % 2.17 %
Outlook Mail	4676 4653	3438 3507	1110 1042	128 104	73.52 % 75.37 %	23.74 % 22.39 %	2.74 % 2.24 %
Yahoo Mail	4671 4653	3475 3586	1060 973	136 94	74.40 % 77.07 %	22.69 % 20.91 %	2.91 % 2.02 %
AOL Mail	4862 4734	3626 3634	1105 1000	131 100	74.58 % 76.76 %	22.73 % 21.12 %	2.69 % 2.11 %
Mail.com	4623 4675	3525 3698	976 878	122 99	76.25 % 79.10 %	21.11 % 18.78 %	2.64 % 2.12 %
Yandex Mail	4795 4462	3572 3429	1101 938	122 95	74.49 % 76.85 %	22.96 % 21.02 %	2.54 % 2.13 %
GMX Mail	4634 4700	3410 3578	1098 1028	126 94	73.59 % 76.13 %	23.69 % 21.87 %	2.72 % 2.00 %
Zoho Mail	4727 4773	3577 3783	1021 887	129 103	75.67 % 79.26 %	21.60 % 18.58 %	2.73 % 2.16 %
ProtonMail	4841 4685	3750 3736	958 842	133 107	77.46 % 79.74 %	19.79 % 17.97 %	2.75 % 2.28 %
Custom Mail	4458 4629	3464 3735	878 804	116 90	77.70 % 80.69 %	19.69 % 17.37 %	2.60 % 1.94 %
iCloud Mail	4921 4548	3505 3373	1269 1082	147 93	71.23 % 74.16 %	25.79 % 23.79 %	2.99 % 2.04 %
Tuta	4834 4779	3701 3784	992 896	141 99	76.56 % 79.18 %	20.52 % 18.75 %	2.92 % 2.07 %
Juno.com	4628 4816	3560 3857	937 856	131 103	76.92 % 80.09 %	20.25 % 17.77 %	2.83 % 2.14 %
Mailfence	4747 4540	3663 3623	958 823	126 94	77.16 % 79.80 %	20.18 % 18.13 %	2.65 % 2.07 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.