Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.889	51.232 50.007	12.207 12.907	1.447 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 78.27 %	18.94 % 20.20 %	2.24 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 5227	3818 4110	949 1055	104 115	78.92 % 78.63 %	19.62 % 20.18 %	2.15 % 2.20 %
Elektronics	5000 5047	3966 3909	937 1037	111 107	79.32 % 77.45 %	18.74 % 20.55 %	2.22 % 2.12 %
Entertainment	4804 4880	3820 3801	908 959	104 101	79.52 % 77.89 %	18.90 % 19.65 %	2.16 % 2.07 %
Cosmetics & Beauty	5054 4956	4039 3932	942 968	106 105	79.92 % 79.34 %	18.64 % 19.53 %	2.10 % 2.12 %
Food & Drink	5071 4941	4017 3836	974 1023	117 106	79.22 % 77.64 %	19.21 % 20.70 %	2.31 % 2.15 %
Home & Garden	5106 4849	4034 3782	997 1024	117 108	79.01 % 78.00 %	19.53 % 21.12 %	2.29 % 2.23 %
Finance	4930 4989	4057 4007	795 914	110 116	82.29 % 80.32 %	16.13 % 18.32 %	2.23 % 2.33 %
Health	4996 4749	4104 3852	815 833	108 105	82.15 % 81.11 %	16.31 % 17.54 %	2.16 % 2.21 %
Pets	4837 4871	3817 3794	954 1001	113 112	78.91 % 77.89 %	19.72 % 20.55 %	2.34 % 2.30 %
Sport & Fitness	4943 5068	3899 3929	961 1047	111 108	78.88 % 77.53 %	19.44 % 20.66 %	2.25 % 2.13 %
Job & Career	5131 4707	4005 3617	1041 1015	112 107	78.05 % 76.84 %	20.29 % 21.56 %	2.18 % 2.27 %
Dating	4758 4857	3634 3680	1053 1104	110 111	76.38 % 75.77 %	22.13 % 22.73 %	2.31 % 2.29 %
Other	4988 4748	4022 3758	881 927	124 99	80.63 % 79.15 %	17.66 % 19.52 %	2.49 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4456	3677 3380	998 1011	103 96	77.25 % 75.85 %	20.97 % 22.69 %	2.16 % 2.15 %
Outlook Mail	4626 4614	3627 3544	927 1000	104 108	78.40 % 76.81 %	20.04 % 21.67 %	2.25 % 2.34 %
Yahoo Mail	4532 4702	3628 3633	831 965	101 101	80.05 % 77.26 %	18.34 % 20.52 %	2.23 % 2.15 %
AOL Mail	4780 4805	3790 3702	923 1019	101 105	79.29 % 77.04 %	19.31 % 21.21 %	2.11 % 2.19 %
Mail.com	4596 4686	3690 3685	839 921	100 95	80.29 % 78.64 %	18.26 % 19.65 %	2.18 % 2.03 %
Yandex Mail	4673 4614	3696 3602	917 971	111 98	79.09 % 78.07 %	19.62 % 21.04 %	2.38 % 2.12 %
GMX Mail	4736 4668	3738 3609	914 973	109 97	78.93 % 77.31 %	19.30 % 20.84 %	2.30 % 2.08 %
Zoho Mail	4798 4755	3835 3801	896 894	107 104	79.93 % 79.94 %	18.67 % 18.80 %	2.23 % 2.19 %
ProtonMail	4839 4645	3916 3715	831 880	107 106	80.93 % 79.98 %	17.17 % 18.95 %	2.21 % 2.28 %
Custom Mail	4720 4689	3865 3784	801 846	101 101	81.89 % 80.70 %	16.97 % 18.04 %	2.14 % 2.15 %
iCloud Mail	4771 4709	3666 3565	1030 1068	118 107	76.84 % 75.71 %	21.59 % 22.68 %	2.47 % 2.27 %
Tuta	4800 4776	3868 3789	871 916	115 104	80.58 % 79.33 %	18.15 % 19.18 %	2.40 % 2.18 %
Juno.com	4639 4787	3747 3838	802 885	100 113	80.77 % 80.18 %	17.29 % 18.49 %	2.16 % 2.36 %
Mailfence	3186 2983	2489 2360	627 558	70 65	78.12 % 79.11 %	19.68 % 18.71 %	2.20 % 2.18 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.