Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.660 76.162	58.836 58.907	15.978 15.592	1.846 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.34 %	20.84 % 20.47 %	2.41 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5917 5925	4510 4584	1258 1216	149 125	76.22 % 77.37 %	21.26 % 20.52 %	2.52 % 2.11 %
Elektronics	5909 5732	4546 4416	1212 1197	151 119	76.93 % 77.04 %	20.51 % 20.88 %	2.56 % 2.08 %
Entertainment	5926 5825	4538 4475	1244 1215	144 135	76.58 % 76.82 %	20.99 % 20.86 %	2.43 % 2.32 %
Cosmetics & Beauty	5802 5804	4486 4515	1178 1158	138 131	77.32 % 77.79 %	20.30 % 19.95 %	2.38 % 2.26 %
Food & Drink	5980 5830	4579 4464	1243 1238	158 128	76.57 % 76.57 %	20.79 % 21.23 %	2.64 % 2.20 %
Home & Garden	5907 5930	4456 4587	1308 1220	143 123	75.44 % 77.35 %	22.14 % 20.57 %	2.42 % 2.07 %
Finance	5841 5659	4672 4584	1038 946	131 129	79.99 % 81.00 %	17.77 % 16.72 %	2.24 % 2.28 %
Health	5657 5828	4508 4727	1017 972	132 129	79.69 % 81.11 %	17.98 % 16.68 %	2.33 % 2.21 %
Pets	5830 5943	4460 4596	1235 1221	135 126	76.50 % 77.33 %	21.18 % 20.55 %	2.32 % 2.12 %
Sport & Fitness	5961 5927	4542 4548	1278 1254	141 125	76.20 % 76.73 %	21.44 % 21.16 %	2.37 % 2.11 %
Job & Career	5839 6052	4386 4538	1313 1379	140 135	75.12 % 74.98 %	22.49 % 22.79 %	2.40 % 2.23 %
Dating	6056 5957	4410 4323	1508 1505	138 129	72.82 % 72.57 %	24.90 % 25.26 %	2.28 % 2.17 %
Other	6035 5750	4743 4550	1146 1071	146 129	78.59 % 79.13 %	18.99 % 18.63 %	2.42 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5579	4008 4096	1328 1361	131 122	73.31 % 73.42 %	24.29 % 24.40 %	2.40 % 2.19 %
Outlook Mail	5577 5504	4175 4167	1269 1220	133 117	74.86 % 75.71 %	22.75 % 22.17 %	2.38 % 2.13 %
Yahoo Mail	5411 5397	4091 4143	1187 1133	133 121	75.61 % 76.76 %	21.94 % 20.99 %	2.46 % 2.24 %
AOL Mail	5339 5275	4038 4044	1181 1116	120 115	75.63 % 76.66 %	22.12 % 21.16 %	2.25 % 2.18 %
Mail.com	5498 5383	4270 4213	1102 1058	126 112	77.66 % 78.26 %	20.04 % 19.65 %	2.29 % 2.08 %
Yandex Mail	5591 5288	4294 4022	1173 1157	124 109	76.80 % 76.06 %	20.98 % 21.88 %	2.22 % 2.06 %
GMX Mail	5506 5572	4150 4272	1231 1174	125 126	75.37 % 76.67 %	22.36 % 21.07 %	2.27 % 2.26 %
Zoho Mail	5437 5385	4246 4242	1058 1025	133 118	78.09 % 78.77 %	19.46 % 19.03 %	2.45 % 2.19 %
ProtonMail	5602 5356	4433 4214	1028 1022	141 120	79.13 % 78.68 %	18.35 % 19.08 %	2.52 % 2.24 %
Custom Mail	5239 5499	4162 4427	939 954	138 118	79.44 % 80.51 %	17.92 % 17.35 %	2.63 % 2.15 %
iCloud Mail	5718 5432	4161 3998	1415 1316	142 118	72.77 % 73.60 %	24.75 % 24.23 %	2.48 % 2.17 %
Tuta	5482 5521	4357 4353	983 1047	142 121	79.48 % 78.84 %	17.93 % 18.96 %	2.59 % 2.19 %
Juno.com	5379 5500	4209 4389	1042 994	128 117	78.25 % 79.80 %	19.37 % 18.07 %	2.38 % 2.13 %
Mailfence	5414 5471	4242 4327	1042 1015	130 129	78.35 % 79.09 %	19.25 % 18.55 %	2.40 % 2.36 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.