Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.293	49.737 50.958	14.491 13.015	1.808 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 78.05 %	21.94 % 19.93 %	2.74 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5020	3908 3919	1158 994	148 107	74.95 % 78.07 %	22.21 % 19.80 %	2.84 % 2.13 %
Elektronics	4850 5236	3642 4051	1071 1073	137 112	75.09 % 77.37 %	22.08 % 20.49 %	2.82 % 2.14 %
Entertainment	5119 5088	3884 3969	1102 1014	133 105	75.87 % 78.01 %	21.53 % 19.93 %	2.60 % 2.06 %
Cosmetics & Beauty	4924 5233	3722 4143	1074 992	128 98	75.59 % 79.17 %	21.81 % 18.96 %	2.60 % 1.87 %
Food & Drink	5217 5174	3868 4021	1204 1056	145 97	74.14 % 77.72 %	23.08 % 20.41 %	2.78 % 1.87 %
Home & Garden	5102 4985	3787 3871	1175 1017	140 97	74.23 % 77.65 %	23.03 % 20.40 %	2.74 % 1.95 %
Finance	5016 4989	3975 4025	910 856	131 108	79.25 % 80.68 %	18.14 % 17.16 %	2.61 % 2.16 %
Health	5061 4911	3985 4017	942 785	134 109	78.74 % 81.80 %	18.61 % 15.98 %	2.65 % 2.22 %
Pets	4986 4962	3735 3860	1118 1005	133 97	74.91 % 77.79 %	22.42 % 20.25 %	2.67 % 1.95 %
Sport & Fitness	5033 4982	3800 3844	1091 1032	142 106	75.50 % 77.16 %	21.68 % 20.71 %	2.82 % 2.13 %
Job & Career	5166 4950	3782 3752	1241 1099	143 99	73.21 % 75.80 %	24.02 % 22.20 %	2.77 % 2.00 %
Dating	5130 4948	3669 3642	1321 1213	140 93	71.52 % 73.61 %	25.75 % 24.51 %	2.73 % 1.88 %
Other	5218 4815	3980 3844	1084 879	154 92	76.27 % 79.83 %	20.77 % 18.26 %	2.95 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4649	3520 3433	1243 1120	136 96	71.85 % 73.84 %	25.37 % 24.09 %	2.78 % 2.06 %
Outlook Mail	4615 4767	3424 3618	1064 1052	127 97	74.19 % 75.90 %	23.06 % 22.07 %	2.75 % 2.03 %
Yahoo Mail	4657 4593	3468 3558	1056 940	133 95	74.47 % 77.47 %	22.68 % 20.47 %	2.86 % 2.07 %
AOL Mail	4765 4641	3549 3583	1089 966	127 92	74.48 % 77.20 %	22.85 % 20.81 %	2.67 % 1.98 %
Mail.com	4684 4691	3584 3707	978 892	122 92	76.52 % 79.02 %	20.88 % 19.02 %	2.60 % 1.96 %
Yandex Mail	4694 4491	3508 3462	1065 934	121 95	74.73 % 77.09 %	22.69 % 20.80 %	2.58 % 2.12 %
GMX Mail	4692 4708	3470 3600	1095 1017	127 91	73.96 % 76.47 %	23.34 % 21.60 %	2.71 % 1.93 %
Zoho Mail	4739 4719	3596 3752	1013 874	130 93	75.88 % 79.51 %	21.38 % 18.52 %	2.74 % 1.97 %
ProtonMail	4851 4715	3774 3769	943 845	134 101	77.80 % 79.94 %	19.44 % 17.92 %	2.76 % 2.14 %
Custom Mail	4470 4723	3477 3829	874 804	119 90	77.79 % 81.07 %	19.55 % 17.02 %	2.66 % 1.91 %
iCloud Mail	4787 4569	3429 3396	1219 1081	139 92	71.63 % 74.33 %	25.46 % 23.66 %	2.90 % 2.01 %
Tuta	4825 4713	3728 3749	960 868	137 96	77.26 % 79.55 %	19.90 % 18.42 %	2.84 % 2.04 %
Juno.com	4597 4754	3525 3830	942 827	130 97	76.68 % 80.56 %	20.49 % 17.40 %	2.83 % 2.04 %
Mailfence	4761 4560	3685 3672	950 795	126 93	77.40 % 80.53 %	19.95 % 17.43 %	2.65 % 2.04 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.