Amazon SES and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 455.406	53.094 366.193	6.813 75.786	1.902 13.427

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 80.41 %	11.02 % 16.64 %	3.08 % 2.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 34939	4192 29205	419 4864	109 870	88.81 % 83.59 %	8.88 % 13.92 %	2.31 % 2.49 %
Elektronics	4776 35147	4171 28512	482 5651	123 984	87.33 % 81.12 %	10.09 % 16.08 %	2.58 % 2.80 %
Entertainment	4756 35195	4077 28297	527 5918	152 980	85.72 % 80.40 %	11.08 % 16.81 %	3.20 % 2.78 %
Cosmetics & Beauty	4777 35045	4088 28025	535 5954	154 1066	85.58 % 79.97 %	11.20 % 16.99 %	3.22 % 3.04 %
Food & Drink	4706 35461	4169 29512	421 5019	116 930	88.59 % 83.22 %	8.95 % 14.15 %	2.46 % 2.62 %
Home & Garden	4845 34926	4282 29134	438 4881	125 911	88.38 % 83.42 %	9.04 % 13.98 %	2.58 % 2.61 %
Finance	4786 34823	3975 26851	635 6798	176 1174	83.05 % 77.11 %	13.27 % 19.52 %	3.68 % 3.37 %
Health	4729 35153	3993 27450	571 6583	165 1120	84.44 % 78.09 %	12.07 % 18.73 %	3.49 % 3.19 %
Pets	4720 35131	4094 28883	471 5226	155 1022	86.74 % 82.22 %	9.98 % 14.88 %	3.28 % 2.91 %
Sport & Fitness	4840 35095	4094 27846	592 6131	154 1118	84.59 % 79.34 %	12.23 % 17.47 %	3.18 % 3.19 %
Job & Career	4734 34637	3959 27145	620 6336	155 1156	83.63 % 78.37 %	13.10 % 18.29 %	3.27 % 3.34 %
Dating	4657 35011	3875 26631	613 7286	169 1094	83.21 % 76.06 %	13.16 % 20.81 %	3.63 % 3.12 %
Other	4763 34843	4125 28702	489 5139	149 1002	86.61 % 82.38 %	10.27 % 14.75 %	3.13 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 44519	3870 34102	742 8918	214 1499	80.19 % 76.60 %	15.38 % 20.03 %	4.43 % 3.37 %
Outlook Mail	4719 43939	3990 34244	586 8259	143 1436	84.55 % 77.94 %	12.42 % 18.80 %	3.03 % 3.27 %
Yahoo Mail	4812 44257	4106 35436	550 7512	156 1309	85.33 % 80.07 %	11.43 % 16.97 %	3.24 % 2.96 %
AOL Mail	4619 43721	3947 34967	531 7405	141 1349	85.45 % 79.98 %	11.50 % 16.94 %	3.05 % 3.09 %
Mail.com	4838 44009	4174 35835	514 6962	150 1212	86.28 % 81.43 %	10.62 % 15.82 %	3.10 % 2.75 %
Yandex Mail	4778 44226	4004 34727	605 8045	169 1454	83.80 % 78.52 %	12.66 % 18.19 %	3.54 % 3.29 %
GMX Mail	4720 43598	4138 35325	446 7056	136 1217	87.67 % 81.02 %	9.45 % 16.18 %	2.88 % 2.79 %
Zoho Mail	4852 44406	4271 36406	455 6803	126 1197	88.03 % 81.98 %	9.38 % 15.32 %	2.60 % 2.70 %
ProtonMail	4705 44795	4161 36818	414 6845	130 1132	88.44 % 82.19 %	8.80 % 15.28 %	2.76 % 2.53 %
Custom Mail	4642 43586	4125 36319	410 6146	107 1121	88.86 % 83.33 %	8.83 % 14.10 %	2.31 % 2.57 %
iCloud Mail	4873 4768	3982 3751	710 784	181 233	81.72 % 78.67 %	14.57 % 16.44 %	3.71 % 4.89 %
Tuta	4698 4907	4132 4215	438 558	128 134	87.95 % 85.90 %	9.32 % 11.37 %	2.72 % 2.73 %
Juno.com	4727 4675	4194 4048	412 493	121 134	88.72 % 86.59 %	8.72 % 10.55 %	2.56 % 2.87 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.