Amazon SES and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 464.081	60.903 373.355	7.663 76.993	2.145 13.733

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 80.45 %	10.84 % 16.59 %	3.03 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35623	4775 29781	467 4945	124 897	88.99 % 83.60 %	8.70 % 13.88 %	2.31 % 2.52 %
Elektronics	5513 35767	4825 29028	546 5730	142 1009	87.52 % 81.16 %	9.90 % 16.02 %	2.58 % 2.82 %
Entertainment	5474 35821	4714 28808	595 6008	165 1005	86.12 % 80.42 %	10.87 % 16.77 %	3.01 % 2.81 %
Cosmetics & Beauty	5483 35706	4703 28569	600 6047	180 1090	85.77 % 80.01 %	10.94 % 16.94 %	3.28 % 3.05 %
Food & Drink	5431 36169	4821 30110	481 5105	129 954	88.77 % 83.25 %	8.86 % 14.11 %	2.38 % 2.64 %
Home & Garden	5531 35559	4903 29674	490 4957	138 928	88.65 % 83.45 %	8.86 % 13.94 %	2.50 % 2.61 %
Finance	5441 35538	4533 27428	710 6914	198 1196	83.31 % 77.18 %	13.05 % 19.46 %	3.64 % 3.37 %
Health	5394 35835	4563 28002	643 6684	188 1149	84.59 % 78.14 %	11.92 % 18.65 %	3.49 % 3.21 %
Pets	5401 35802	4707 29440	528 5315	166 1047	87.15 % 82.23 %	9.78 % 14.85 %	3.07 % 2.92 %
Sport & Fitness	5481 35733	4646 28361	660 6227	175 1145	84.77 % 79.37 %	12.04 % 17.43 %	3.19 % 3.20 %
Job & Career	5387 35319	4514 27703	698 6443	175 1173	83.79 % 78.44 %	12.96 % 18.24 %	3.25 % 3.32 %
Dating	5355 35660	4472 27157	691 7389	192 1114	83.51 % 76.16 %	12.90 % 20.72 %	3.59 % 3.12 %
Other	5454 35549	4727 29294	554 5229	173 1026	86.67 % 82.40 %	10.16 % 14.71 %	3.17 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 45163	4434 34608	837 9034	238 1521	80.49 % 76.63 %	15.19 % 20.00 %	4.32 % 3.37 %
Outlook Mail	5392 44645	4570 34812	661 8371	161 1462	84.76 % 77.98 %	12.26 % 18.75 %	2.99 % 3.27 %
Yahoo Mail	5500 44880	4705 35946	621 7602	174 1332	85.55 % 80.09 %	11.29 % 16.94 %	3.16 % 2.97 %
AOL Mail	5323 44385	4562 35519	601 7496	160 1370	85.70 % 80.02 %	11.29 % 16.89 %	3.01 % 3.09 %
Mail.com	5465 44707	4730 36411	569 7052	166 1244	86.55 % 81.44 %	10.41 % 15.77 %	3.04 % 2.78 %
Yandex Mail	5401 44914	4542 35290	673 8152	186 1472	84.10 % 78.57 %	12.46 % 18.15 %	3.44 % 3.28 %
GMX Mail	5407 44247	4757 35877	500 7137	150 1233	87.98 % 81.08 %	9.25 % 16.13 %	2.77 % 2.79 %
Zoho Mail	5584 45051	4922 36950	515 6880	147 1221	88.14 % 82.02 %	9.22 % 15.27 %	2.63 % 2.71 %
ProtonMail	5388 45465	4781 37389	464 6923	143 1153	88.73 % 82.24 %	8.61 % 15.23 %	2.65 % 2.54 %
Custom Mail	5329 44259	4744 36897	461 6226	124 1136	89.02 % 83.37 %	8.65 % 14.07 %	2.33 % 2.57 %
iCloud Mail	5558 5457	4547 4283	802 907	209 267	81.81 % 78.49 %	14.43 % 16.62 %	3.76 % 4.89 %
Tuta	5383 5594	4747 4785	492 644	144 165	88.19 % 85.54 %	9.14 % 11.51 %	2.68 % 2.95 %
Juno.com	5472 5314	4862 4588	467 569	143 157	88.85 % 86.34 %	8.53 % 10.71 %	2.61 % 2.95 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.