Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.027	58.531 58.446	16.313 15.832	1.952 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.88 %	21.24 % 20.82 %	2.54 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5866	4639 4511	1298 1230	159 125	76.10 % 76.90 %	21.29 % 20.97 %	2.61 % 2.13 %
Elektronics	5759 5826	4393 4449	1211 1244	155 133	76.28 % 76.36 %	21.03 % 21.35 %	2.69 % 2.28 %
Entertainment	5912 5811	4526 4447	1239 1223	147 141	76.56 % 76.53 %	20.96 % 21.05 %	2.49 % 2.43 %
Cosmetics & Beauty	5686 5885	4358 4564	1187 1183	141 138	76.64 % 77.55 %	20.88 % 20.10 %	2.48 % 2.34 %
Food & Drink	5971 5906	4533 4496	1272 1275	166 135	75.92 % 76.13 %	21.30 % 21.59 %	2.78 % 2.29 %
Home & Garden	5924 5885	4444 4526	1327 1228	153 131	75.02 % 76.91 %	22.40 % 20.87 %	2.58 % 2.23 %
Finance	5801 5612	4612 4485	1048 990	141 137	79.50 % 79.92 %	18.07 % 17.64 %	2.43 % 2.44 %
Health	5676 5810	4496 4689	1041 979	139 142	79.21 % 80.71 %	18.34 % 16.85 %	2.45 % 2.44 %
Pets	5863 5997	4473 4629	1244 1234	146 134	76.29 % 77.19 %	21.22 % 20.58 %	2.49 % 2.23 %
Sport & Fitness	5981 5812	4518 4437	1311 1247	152 128	75.54 % 76.34 %	21.92 % 21.46 %	2.54 % 2.20 %
Job & Career	5911 6083	4393 4528	1366 1415	152 140	74.32 % 74.44 %	23.11 % 23.26 %	2.57 % 2.30 %
Dating	6055 5840	4357 4210	1553 1498	145 132	71.96 % 72.09 %	25.65 % 25.65 %	2.39 % 2.26 %
Other	6161 5694	4789 4475	1216 1086	156 133	77.73 % 78.59 %	19.74 % 19.07 %	2.53 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5559	4008 4035	1360 1391	139 133	72.78 % 72.58 %	24.70 % 25.02 %	2.52 % 2.39 %
Outlook Mail	5624 5469	4190 4126	1294 1219	140 124	74.50 % 75.44 %	23.01 % 22.29 %	2.49 % 2.27 %
Yahoo Mail	5392 5322	4028 4054	1222 1145	142 123	74.70 % 76.17 %	22.66 % 21.51 %	2.63 % 2.31 %
AOL Mail	5396 5298	4057 4050	1210 1128	129 120	75.19 % 76.44 %	22.42 % 21.29 %	2.39 % 2.27 %
Mail.com	5505 5401	4255 4196	1113 1086	137 119	77.29 % 77.69 %	20.22 % 20.11 %	2.49 % 2.20 %
Yandex Mail	5633 5389	4298 4085	1205 1185	130 119	76.30 % 75.80 %	21.39 % 21.99 %	2.31 % 2.21 %
GMX Mail	5505 5566	4118 4230	1255 1206	132 130	74.80 % 76.00 %	22.80 % 21.67 %	2.40 % 2.34 %
Zoho Mail	5405 5376	4188 4215	1074 1034	143 127	77.48 % 78.40 %	19.87 % 19.23 %	2.65 % 2.36 %
ProtonMail	5571 5376	4377 4202	1049 1046	145 128	78.57 % 78.16 %	18.83 % 19.46 %	2.60 % 2.38 %
Custom Mail	5241 5399	4131 4299	966 982	144 118	78.82 % 79.63 %	18.43 % 18.19 %	2.75 % 2.19 %
iCloud Mail	5680 5372	4096 3935	1434 1315	150 122	72.11 % 73.25 %	25.25 % 24.48 %	2.64 % 2.27 %
Tuta	5624 5583	4448 4374	1024 1079	152 130	79.09 % 78.34 %	18.21 % 19.33 %	2.70 % 2.33 %
Juno.com	5360 5441	4161 4339	1066 976	133 126	77.63 % 79.75 %	19.89 % 17.94 %	2.48 % 2.32 %
Mailfence	5353 5476	4176 4306	1041 1040	136 130	78.01 % 78.63 %	19.45 % 18.99 %	2.54 % 2.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.