Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.477	50.995 50.429	12.880 12.942	1.512 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 78.21 %	19.74 % 20.07 %	2.32 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5276	3880 4149	1032 1052	112 110	77.49 % 78.64 %	20.61 % 19.94 %	2.24 % 2.08 %
Elektronics	5002 5059	3917 3912	978 1052	119 101	78.31 % 77.33 %	19.55 % 20.79 %	2.38 % 2.00 %
Entertainment	4940 4903	3861 3828	980 974	108 96	78.16 % 78.07 %	19.84 % 19.87 %	2.19 % 1.96 %
Cosmetics & Beauty	5084 5043	4002 3986	985 978	107 99	78.72 % 79.04 %	19.37 % 19.39 %	2.10 % 1.96 %
Food & Drink	5128 5077	3992 3955	1028 1032	120 100	77.85 % 77.90 %	20.05 % 20.33 %	2.34 % 1.97 %
Home & Garden	5035 4976	3904 3870	1025 1039	121 102	77.54 % 77.77 %	20.36 % 20.88 %	2.40 % 2.05 %
Finance	5047 4986	4121 4017	813 880	119 112	81.65 % 80.57 %	16.11 % 17.65 %	2.36 % 2.25 %
Health	5036 4821	4091 3930	833 809	114 99	81.24 % 81.52 %	16.54 % 16.78 %	2.26 % 2.05 %
Pets	4904 4871	3800 3791	1010 989	112 104	77.49 % 77.83 %	20.60 % 20.30 %	2.28 % 2.14 %
Sport & Fitness	5080 5025	3956 3882	1019 1043	120 102	77.87 % 77.25 %	20.06 % 20.76 %	2.36 % 2.03 %
Job & Career	5195 4737	3957 3630	1128 1038	117 99	76.17 % 76.63 %	21.71 % 21.91 %	2.25 % 2.09 %
Dating	4876 4843	3617 3620	1141 1131	119 103	74.18 % 74.75 %	23.40 % 23.35 %	2.44 % 2.13 %
Other	4917 4860	3897 3859	908 925	124 93	79.26 % 79.40 %	18.47 % 19.03 %	2.52 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4420	3671 3303	1091 1041	113 88	75.49 % 74.73 %	22.43 % 23.55 %	2.32 % 1.99 %
Outlook Mail	4669 4609	3596 3515	976 1024	108 97	77.02 % 76.26 %	20.90 % 22.22 %	2.31 % 2.10 %
Yahoo Mail	4612 4760	3624 3672	895 986	106 95	78.58 % 77.14 %	19.41 % 20.71 %	2.30 % 2.00 %
AOL Mail	4893 4801	3830 3696	973 1022	106 98	78.28 % 76.98 %	19.89 % 21.29 %	2.17 % 2.04 %
Mail.com	4597 4635	3631 3660	872 882	102 90	78.99 % 78.96 %	18.97 % 19.03 %	2.22 % 1.94 %
Yandex Mail	4643 4526	3588 3511	961 948	105 92	77.28 % 77.57 %	20.70 % 20.95 %	2.26 % 2.03 %
GMX Mail	4647 4596	3593 3528	965 984	108 87	77.32 % 76.76 %	20.77 % 21.41 %	2.32 % 1.89 %
Zoho Mail	4696 4783	3688 3837	912 874	108 99	78.53 % 80.22 %	19.42 % 18.27 %	2.30 % 2.07 %
ProtonMail	4871 4756	3895 3820	865 873	112 106	79.96 % 80.32 %	17.76 % 18.36 %	2.30 % 2.23 %
Custom Mail	4628 4613	3738 3739	798 809	102 94	80.77 % 81.05 %	17.24 % 17.54 %	2.20 % 2.04 %
iCloud Mail	4756 4633	3559 3481	1088 1072	119 96	74.83 % 75.13 %	22.88 % 23.14 %	2.50 % 2.07 %
Tuta	4809 4744	3810 3772	895 887	120 97	79.23 % 79.51 %	18.61 % 18.70 %	2.50 % 2.04 %
Juno.com	4601 4898	3672 3932	817 875	109 106	79.81 % 80.28 %	17.76 % 17.86 %	2.37 % 2.16 %
Mailfence	3966 3703	3100 2963	772 665	94 75	78.16 % 80.02 %	19.47 % 17.96 %	2.37 % 2.03 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.