Amazon SES and CampaignMonitor Email Deliverability Comparison

Amazon SES

CampaignMonitor

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.339	49.906 50.366	14.478 13.501	1.811 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.08 %	21.87 % 20.66 %	2.74 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5098	3992 3936	1177 1045	150 117	75.05 % 77.21 %	22.13 % 20.50 %	2.82 % 2.30 %
Elektronics	4743 5252	3580 3997	1025 1133	138 122	75.48 % 76.10 %	21.61 % 21.57 %	2.91 % 2.32 %
Entertainment	5189 5057	3919 3882	1133 1060	137 115	75.53 % 76.76 %	21.83 % 20.96 %	2.64 % 2.27 %
Cosmetics & Beauty	4842 5163	3673 4022	1047 1031	122 110	75.86 % 77.90 %	21.62 % 19.97 %	2.52 % 2.13 %
Food & Drink	5176 5178	3874 3975	1153 1092	149 111	74.85 % 76.77 %	22.28 % 21.09 %	2.88 % 2.14 %
Home & Garden	5130 4964	3815 3808	1172 1047	143 109	74.37 % 76.71 %	22.85 % 21.09 %	2.79 % 2.20 %
Finance	5025 4867	3974 3876	921 873	130 118	79.08 % 79.64 %	18.33 % 17.94 %	2.59 % 2.42 %
Health	5079 4930	3983 3982	960 833	136 115	78.42 % 80.77 %	18.90 % 16.90 %	2.68 % 2.33 %
Pets	4968 5009	3726 3870	1110 1027	132 112	75.00 % 77.26 %	22.34 % 20.50 %	2.66 % 2.24 %
Sport & Fitness	5085 4920	3829 3742	1114 1062	142 116	75.30 % 76.06 %	21.91 % 21.59 %	2.79 % 2.36 %
Job & Career	5105 5089	3750 3822	1214 1151	141 116	73.46 % 75.10 %	23.78 % 22.62 %	2.76 % 2.28 %
Dating	5238 4946	3750 3594	1349 1244	139 108	71.59 % 72.66 %	25.75 % 25.15 %	2.65 % 2.18 %
Other	5296 4866	4041 3860	1103 903	152 103	76.30 % 79.33 %	20.83 % 18.56 %	2.87 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4704	3533 3413	1214 1183	134 108	72.38 % 72.56 %	24.87 % 25.15 %	2.75 % 2.30 %
Outlook Mail	4740 4728	3515 3558	1096 1065	129 105	74.16 % 75.25 %	23.12 % 22.53 %	2.72 % 2.22 %
Yahoo Mail	4752 4635	3511 3547	1108 977	133 111	73.88 % 76.53 %	23.32 % 21.08 %	2.80 % 2.39 %
AOL Mail	4761 4696	3579 3580	1058 1010	124 106	75.17 % 76.24 %	22.22 % 21.51 %	2.60 % 2.26 %
Mail.com	4663 4712	3553 3676	985 937	125 99	76.20 % 78.01 %	21.12 % 19.89 %	2.68 % 2.10 %
Yandex Mail	4708 4453	3534 3396	1056 952	118 105	75.06 % 76.26 %	22.43 % 21.38 %	2.51 % 2.36 %
GMX Mail	4685 4748	3453 3611	1110 1033	122 104	73.70 % 76.05 %	23.69 % 21.76 %	2.60 % 2.19 %
Zoho Mail	4670 4633	3547 3638	992 895	131 100	75.95 % 78.52 %	21.24 % 19.32 %	2.81 % 2.16 %
ProtonMail	4822 4772	3765 3761	924 898	133 113	78.08 % 78.81 %	19.16 % 18.82 %	2.76 % 2.37 %
Custom Mail	4433 4670	3458 3732	853 836	122 102	78.01 % 79.91 %	19.24 % 17.90 %	2.75 % 2.18 %
iCloud Mail	4799 4629	3441 3392	1219 1134	139 103	71.70 % 73.28 %	25.40 % 24.50 %	2.90 % 2.23 %
Tuta	4878 4696	3785 3688	953 900	140 108	77.59 % 78.53 %	19.54 % 19.17 %	2.87 % 2.30 %
Juno.com	4576 4658	3501 3720	946 835	129 103	76.51 % 79.86 %	20.67 % 17.93 %	2.82 % 2.21 %
Mailfence	4827 4605	3731 3654	964 846	132 105	77.29 % 79.35 %	19.97 % 18.37 %	2.73 % 2.28 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.