CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.674	50.522 50.321	13.308 13.784	1.391 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.62 %	20.40 % 20.99 %	2.13 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5092	4070 3899	1061 1082	113 111	77.61 % 76.57 %	20.23 % 21.25 %	2.15 % 2.18 %
Elektronics	5223 5052	3994 3906	1117 1023	112 123	76.47 % 77.32 %	21.39 % 20.25 %	2.14 % 2.43 %
Entertainment	4979 5004	3862 3792	1015 1089	102 123	77.57 % 75.78 %	20.39 % 21.76 %	2.05 % 2.46 %
Cosmetics & Beauty	5137 4999	4025 3896	1011 1002	101 101	78.35 % 77.94 %	19.68 % 20.04 %	1.97 % 2.02 %
Food & Drink	5047 5097	3894 3877	1052 1098	101 122	77.15 % 76.06 %	20.84 % 21.54 %	2.00 % 2.39 %
Home & Garden	4939 5151	3799 3960	1033 1062	107 129	76.92 % 76.88 %	20.92 % 20.62 %	2.17 % 2.50 %
Finance	5045 5047	4043 4025	884 899	118 123	80.14 % 79.75 %	17.52 % 17.81 %	2.34 % 2.44 %
Health	4903 5064	3992 4051	797 890	114 123	81.42 % 80.00 %	16.26 % 17.58 %	2.33 % 2.43 %
Pets	4935 5098	3814 3886	1012 1086	109 126	77.28 % 76.23 %	20.51 % 21.30 %	2.21 % 2.47 %
Sport & Fitness	5102 5065	3899 3832	1097 1110	106 123	76.42 % 75.66 %	21.50 % 21.92 %	2.08 % 2.43 %
Job & Career	4843 4843	3649 3579	1094 1141	100 123	75.35 % 73.90 %	22.59 % 23.56 %	2.06 % 2.54 %
Dating	4874 5021	3582 3636	1186 1257	106 128	73.49 % 72.42 %	24.33 % 25.03 %	2.17 % 2.55 %
Other	4950 5141	3899 3982	949 1045	102 114	78.77 % 77.46 %	19.17 % 20.33 %	2.06 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4772	3282 3488	1117 1167	95 117	73.03 % 73.09 %	24.86 % 24.46 %	2.11 % 2.45 %
Outlook Mail	4608 4619	3453 3475	1050 1026	105 118	74.93 % 75.23 %	22.79 % 22.21 %	2.28 % 2.55 %
Yahoo Mail	4711 4748	3606 3581	1007 1050	98 117	76.54 % 75.42 %	21.38 % 22.11 %	2.08 % 2.46 %
AOL Mail	4830 4685	3694 3557	1035 1019	101 109	76.48 % 75.92 %	21.43 % 21.75 %	2.09 % 2.33 %
Mail.com	4668 4731	3676 3651	897 960	95 120	78.75 % 77.17 %	19.22 % 20.29 %	2.04 % 2.54 %
Yandex Mail	4542 4820	3490 3641	954 1072	98 107	76.84 % 75.54 %	21.00 % 22.24 %	2.16 % 2.22 %
GMX Mail	4580 4578	3461 3401	1028 1069	91 108	75.57 % 74.29 %	22.45 % 23.35 %	1.99 % 2.36 %
Zoho Mail	4790 4692	3801 3661	883 924	106 107	79.35 % 78.03 %	18.43 % 19.69 %	2.21 % 2.28 %
ProtonMail	4708 4727	3742 3684	856 932	110 111	79.48 % 77.94 %	18.18 % 19.72 %	2.34 % 2.35 %
Custom Mail	4551 4574	3664 3622	795 842	92 110	80.51 % 79.19 %	17.47 % 18.41 %	2.02 % 2.40 %
iCloud Mail	4549 4720	3355 3464	1097 1143	97 113	73.75 % 73.39 %	24.12 % 24.22 %	2.13 % 2.39 %
Tuta	4777 4564	3784 3620	894 840	99 104	79.21 % 79.32 %	18.71 % 18.40 %	2.07 % 2.28 %
Juno.com	4921 4622	3939 3659	874 854	108 109	80.04 % 79.16 %	17.76 % 18.48 %	2.19 % 2.36 %
Mailfence	4492 4822	3575 3817	821 886	96 119	79.59 % 79.16 %	18.28 % 18.37 %	2.14 % 2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.