CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.940	50.429 49.739	12.942 13.801	1.320 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 76.59 %	20.07 % 21.25 %	2.05 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5001	4149 3823	1052 1069	110 115	78.64 % 76.44 %	19.94 % 21.38 %	2.08 % 2.30 %
Elektronics	5059 4986	3912 3852	1052 1026	101 130	77.33 % 77.26 %	20.79 % 20.58 %	2.00 % 2.61 %
Entertainment	4903 5015	3828 3787	974 1116	96 133	78.07 % 75.51 %	19.87 % 22.25 %	1.96 % 2.65 %
Cosmetics & Beauty	5043 4970	3986 3874	978 1014	99 110	79.04 % 77.95 %	19.39 % 20.40 %	1.96 % 2.21 %
Food & Drink	5077 5016	3955 3815	1032 1086	100 136	77.90 % 76.06 %	20.33 % 21.65 %	1.97 % 2.71 %
Home & Garden	4976 5056	3870 3884	1039 1062	102 137	77.77 % 76.82 %	20.88 % 21.00 %	2.05 % 2.71 %
Finance	4986 5019	4017 3982	880 933	112 130	80.57 % 79.34 %	17.65 % 18.59 %	2.25 % 2.59 %
Health	4821 4975	3930 3958	809 912	99 127	81.52 % 79.56 %	16.78 % 18.33 %	2.05 % 2.55 %
Pets	4871 5071	3791 3878	989 1089	104 130	77.83 % 76.47 %	20.30 % 21.48 %	2.14 % 2.56 %
Sport & Fitness	5025 5056	3882 3827	1043 1131	102 129	77.25 % 75.69 %	20.76 % 22.37 %	2.03 % 2.55 %
Job & Career	4737 4751	3630 3524	1038 1104	99 128	76.63 % 74.17 %	21.91 % 23.24 %	2.09 % 2.69 %
Dating	4843 4977	3620 3644	1131 1211	103 138	74.75 % 73.22 %	23.35 % 24.33 %	2.13 % 2.77 %
Other	4860 5047	3859 3891	925 1048	93 120	79.40 % 77.10 %	19.03 % 20.76 %	1.91 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4841	3303 3583	1041 1164	88 126	74.73 % 74.01 %	23.55 % 24.04 %	1.99 % 2.60 %
Outlook Mail	4609 4679	3515 3527	1024 1049	97 127	76.26 % 75.38 %	22.22 % 22.42 %	2.10 % 2.71 %
Yahoo Mail	4760 4682	3672 3524	986 1044	95 120	77.14 % 75.27 %	20.71 % 22.30 %	2.00 % 2.56 %
AOL Mail	4801 4652	3696 3532	1022 1017	98 115	76.98 % 75.92 %	21.29 % 21.86 %	2.04 % 2.47 %
Mail.com	4635 4684	3660 3591	882 982	90 128	78.96 % 76.67 %	19.03 % 20.96 %	1.94 % 2.73 %
Yandex Mail	4526 4844	3511 3664	948 1078	92 119	77.57 % 75.64 %	20.95 % 22.25 %	2.03 % 2.46 %
GMX Mail	4596 4614	3528 3442	984 1074	87 117	76.76 % 74.60 %	21.41 % 23.28 %	1.89 % 2.54 %
Zoho Mail	4783 4756	3837 3713	874 952	99 113	80.22 % 78.07 %	18.27 % 20.02 %	2.07 % 2.38 %
ProtonMail	4756 4769	3820 3718	873 957	106 120	80.32 % 77.96 %	18.36 % 20.07 %	2.23 % 2.52 %
Custom Mail	4613 4634	3739 3667	809 889	94 120	81.05 % 79.13 %	17.54 % 19.18 %	2.04 % 2.59 %
iCloud Mail	4633 4720	3481 3484	1072 1121	96 118	75.13 % 73.81 %	23.14 % 23.75 %	2.07 % 2.50 %
Tuta	4744 4581	3772 3610	887 871	97 114	79.51 % 78.80 %	18.70 % 19.01 %	2.04 % 2.49 %
Juno.com	4898 4573	3932 3612	875 870	106 120	80.28 % 78.99 %	17.86 % 19.02 %	2.16 % 2.62 %
Mailfence	3703 3911	2963 3072	665 733	75 106	80.02 % 78.55 %	17.96 % 18.74 %	2.03 % 2.71 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.