CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.516	50.620 50.861	13.164 13.251	1.373 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.63 %	20.20 % 20.23 %	2.11 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5148	4058 3986	1066 1065	110 97	77.53 % 77.43 %	20.37 % 20.69 %	2.10 % 1.88 %
Elektronics	5245 5023	4033 3955	1099 955	113 113	76.89 % 78.74 %	20.95 % 19.01 %	2.15 % 2.25 %
Entertainment	4996 5012	3890 3861	1000 1043	106 108	77.86 % 77.04 %	20.02 % 20.81 %	2.12 % 2.15 %
Cosmetics & Beauty	5215 5089	4117 3997	994 1001	104 91	78.95 % 78.54 %	19.06 % 19.67 %	1.99 % 1.79 %
Food & Drink	5079 5100	3943 3943	1037 1046	99 111	77.63 % 77.31 %	20.42 % 20.51 %	1.95 % 2.18 %
Home & Garden	4911 5057	3780 3945	1028 1002	103 110	76.97 % 78.01 %	20.93 % 19.81 %	2.10 % 2.18 %
Finance	4978 4936	3998 3985	864 841	116 110	80.31 % 80.73 %	17.36 % 17.04 %	2.33 % 2.23 %
Health	4835 5044	3943 4082	781 852	111 110	81.55 % 80.93 %	16.15 % 16.89 %	2.30 % 2.18 %
Pets	4925 5030	3814 3883	1006 1036	105 111	77.44 % 77.20 %	20.43 % 20.60 %	2.13 % 2.21 %
Sport & Fitness	5055 4989	3875 3831	1074 1047	106 111	76.66 % 76.79 %	21.25 % 20.99 %	2.10 % 2.22 %
Job & Career	4878 4890	3685 3653	1091 1123	102 114	75.54 % 74.70 %	22.37 % 22.97 %	2.09 % 2.33 %
Dating	4951 5069	3633 3717	1219 1236	99 116	73.38 % 73.33 %	24.62 % 24.38 %	2.00 % 2.29 %
Other	4855 5129	3851 4023	905 1004	99 102	79.32 % 78.44 %	18.64 % 19.57 %	2.04 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4756	3297 3531	1115 1118	98 107	73.10 % 74.24 %	24.72 % 23.51 %	2.17 % 2.25 %
Outlook Mail	4653 4617	3507 3495	1042 1011	104 111	75.37 % 75.70 %	22.39 % 21.90 %	2.24 % 2.40 %
Yahoo Mail	4653 4706	3586 3592	973 1009	94 105	77.07 % 76.33 %	20.91 % 21.44 %	2.02 % 2.23 %
AOL Mail	4734 4710	3634 3632	1000 981	100 97	76.76 % 77.11 %	21.12 % 20.83 %	2.11 % 2.06 %
Mail.com	4675 4711	3698 3718	878 887	99 106	79.10 % 78.92 %	18.78 % 18.83 %	2.12 % 2.25 %
Yandex Mail	4462 4722	3429 3640	938 989	95 93	76.85 % 77.09 %	21.02 % 20.94 %	2.13 % 1.97 %
GMX Mail	4700 4461	3578 3346	1028 1023	94 92	76.13 % 75.01 %	21.87 % 22.93 %	2.00 % 2.06 %
Zoho Mail	4773 4565	3783 3599	887 875	103 91	79.26 % 78.84 %	18.58 % 19.17 %	2.16 % 1.99 %
ProtonMail	4685 4619	3736 3627	842 897	107 95	79.74 % 78.52 %	17.97 % 19.42 %	2.28 % 2.06 %
Custom Mail	4629 4714	3735 3763	804 853	90 98	80.69 % 79.83 %	17.37 % 18.10 %	1.94 % 2.08 %
iCloud Mail	4548 4785	3373 3561	1082 1123	93 101	74.16 % 74.42 %	23.79 % 23.47 %	2.04 % 2.11 %
Tuta	4779 4651	3784 3732	896 818	99 101	79.18 % 80.24 %	18.75 % 17.59 %	2.07 % 2.17 %
Juno.com	4816 4669	3857 3746	856 822	103 101	80.09 % 80.23 %	17.77 % 17.61 %	2.14 % 2.16 %
Mailfence	4540 4830	3623 3879	823 845	94 106	79.80 % 80.31 %	18.13 % 17.49 %	2.07 % 2.19 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.