CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.585	50.958 50.859	13.015 13.328	1.320 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.55 %	19.93 % 20.32 %	2.02 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5102	3919 3954	994 1051	107 97	78.07 % 77.50 %	19.80 % 20.60 %	2.13 % 1.90 %
Elektronics	5236 5004	4051 3933	1073 960	112 111	77.37 % 78.60 %	20.49 % 19.18 %	2.14 % 2.22 %
Entertainment	5088 5114	3969 3952	1014 1052	105 110	78.01 % 77.28 %	19.93 % 20.57 %	2.06 % 2.15 %
Cosmetics & Beauty	5233 5193	4143 4054	992 1044	98 95	79.17 % 78.07 %	18.96 % 20.10 %	1.87 % 1.83 %
Food & Drink	5174 5120	4021 3962	1056 1047	97 111	77.72 % 77.38 %	20.41 % 20.45 %	1.87 % 2.17 %
Home & Garden	4985 5178	3871 4016	1017 1048	97 114	77.65 % 77.56 %	20.40 % 20.24 %	1.95 % 2.20 %
Finance	4989 4873	4025 3945	856 822	108 106	80.68 % 80.96 %	17.16 % 16.87 %	2.16 % 2.18 %
Health	4911 5002	4017 4047	785 849	109 106	81.80 % 80.91 %	15.98 % 16.97 %	2.22 % 2.12 %
Pets	4962 4977	3860 3838	1005 1030	97 109	77.79 % 77.11 %	20.25 % 20.70 %	1.95 % 2.19 %
Sport & Fitness	4982 4963	3844 3806	1032 1048	106 109	77.16 % 76.69 %	20.71 % 21.12 %	2.13 % 2.20 %
Job & Career	4950 4852	3752 3636	1099 1105	99 111	75.80 % 74.94 %	22.20 % 22.77 %	2.00 % 2.29 %
Dating	4948 5111	3642 3738	1213 1255	93 118	73.61 % 73.14 %	24.51 % 24.55 %	1.88 % 2.31 %
Other	4815 5096	3844 3978	879 1017	92 101	79.83 % 78.06 %	18.26 % 19.96 %	1.91 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4790	3433 3553	1120 1132	96 105	73.84 % 74.18 %	24.09 % 23.63 %	2.06 % 2.19 %
Outlook Mail	4767 4743	3618 3572	1052 1057	97 114	75.90 % 75.31 %	22.07 % 22.29 %	2.03 % 2.40 %
Yahoo Mail	4593 4586	3558 3496	940 988	95 102	77.47 % 76.23 %	20.47 % 21.54 %	2.07 % 2.22 %
AOL Mail	4641 4706	3583 3619	966 993	92 94	77.20 % 76.90 %	20.81 % 21.10 %	1.98 % 2.00 %
Mail.com	4691 4620	3707 3672	892 847	92 101	79.02 % 79.48 %	19.02 % 18.33 %	1.96 % 2.19 %
Yandex Mail	4491 4748	3462 3617	934 1036	95 95	77.09 % 76.18 %	20.80 % 21.82 %	2.12 % 2.00 %
GMX Mail	4708 4482	3600 3378	1017 1013	91 91	76.47 % 75.37 %	21.60 % 22.60 %	1.93 % 2.03 %
Zoho Mail	4719 4559	3752 3589	874 879	93 91	79.51 % 78.72 %	18.52 % 19.28 %	1.97 % 2.00 %
ProtonMail	4715 4650	3769 3662	845 890	101 98	79.94 % 78.75 %	17.92 % 19.14 %	2.14 % 2.11 %
Custom Mail	4723 4701	3829 3760	804 845	90 96	81.07 % 79.98 %	17.02 % 17.97 %	1.91 % 2.04 %
iCloud Mail	4569 4800	3396 3568	1081 1131	92 101	74.33 % 74.33 %	23.66 % 23.56 %	2.01 % 2.10 %
Tuta	4713 4661	3749 3727	868 835	96 99	79.55 % 79.96 %	18.42 % 17.91 %	2.04 % 2.12 %
Juno.com	4754 4723	3830 3786	827 837	97 100	80.56 % 80.16 %	17.40 % 17.72 %	2.04 % 2.12 %
Mailfence	4560 4816	3672 3860	795 845	93 111	80.53 % 80.15 %	17.43 % 17.55 %	2.04 % 2.30 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.