CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.246	58.446 58.632	15.832 15.921	1.749 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.90 %	20.82 % 20.88 %	2.30 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6048	4511 4661	1230 1256	125 131	76.90 % 77.07 %	20.97 % 20.77 %	2.13 % 2.17 %
Elektronics	5826 5818	4449 4526	1244 1167	133 125	76.36 % 77.79 %	21.35 % 20.06 %	2.28 % 2.15 %
Entertainment	5811 5749	4447 4396	1223 1224	141 129	76.53 % 76.47 %	21.05 % 21.29 %	2.43 % 2.24 %
Cosmetics & Beauty	5885 6089	4564 4680	1183 1273	138 136	77.55 % 76.86 %	20.10 % 20.91 %	2.34 % 2.23 %
Food & Drink	5906 5809	4496 4459	1275 1224	135 126	76.13 % 76.76 %	21.59 % 21.07 %	2.29 % 2.17 %
Home & Garden	5885 5785	4526 4444	1228 1218	131 123	76.91 % 76.82 %	20.87 % 21.05 %	2.23 % 2.13 %
Finance	5612 5829	4485 4682	990 1011	137 136	79.92 % 80.32 %	17.64 % 17.34 %	2.44 % 2.33 %
Health	5810 5680	4689 4544	979 1012	142 124	80.71 % 80.00 %	16.85 % 17.82 %	2.44 % 2.18 %
Pets	5997 5845	4629 4487	1234 1233	134 125	77.19 % 76.77 %	20.58 % 21.09 %	2.23 % 2.14 %
Sport & Fitness	5812 5893	4437 4522	1247 1243	128 128	76.34 % 76.74 %	21.46 % 21.09 %	2.20 % 2.17 %
Job & Career	6083 5760	4528 4272	1415 1350	140 138	74.44 % 74.17 %	23.26 % 23.44 %	2.30 % 2.40 %
Dating	5840 6089	4210 4399	1498 1552	132 138	72.09 % 72.25 %	25.65 % 25.49 %	2.26 % 2.27 %
Other	5694 5852	4475 4560	1086 1158	133 134	78.59 % 77.92 %	19.07 % 19.79 %	2.34 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5438	4035 3964	1391 1347	133 127	72.58 % 72.89 %	25.02 % 24.77 %	2.39 % 2.34 %
Outlook Mail	5469 5533	4126 4134	1219 1281	124 118	75.44 % 74.72 %	22.29 % 23.15 %	2.27 % 2.13 %
Yahoo Mail	5322 5511	4054 4194	1145 1189	123 128	76.17 % 76.10 %	21.51 % 21.58 %	2.31 % 2.32 %
AOL Mail	5298 5526	4050 4228	1128 1172	120 126	76.44 % 76.51 %	21.29 % 21.21 %	2.27 % 2.28 %
Mail.com	5401 5610	4196 4397	1086 1092	119 121	77.69 % 78.38 %	20.11 % 19.47 %	2.20 % 2.16 %
Yandex Mail	5389 5450	4085 4125	1185 1206	119 119	75.80 % 75.69 %	21.99 % 22.13 %	2.21 % 2.18 %
GMX Mail	5566 5265	4230 3953	1206 1193	130 119	76.00 % 75.08 %	21.67 % 22.66 %	2.34 % 2.26 %
Zoho Mail	5376 5341	4215 4177	1034 1041	127 123	78.40 % 78.21 %	19.23 % 19.49 %	2.36 % 2.30 %
ProtonMail	5376 5420	4202 4235	1046 1068	128 117	78.16 % 78.14 %	19.46 % 19.70 %	2.38 % 2.16 %
Custom Mail	5399 5529	4299 4413	982 994	118 122	79.63 % 79.82 %	18.19 % 17.98 %	2.19 % 2.21 %
iCloud Mail	5372 5548	3935 4073	1315 1355	122 120	73.25 % 73.41 %	24.48 % 24.42 %	2.27 % 2.16 %
Tuta	5583 5297	4374 4211	1079 976	130 110	78.34 % 79.50 %	19.33 % 18.43 %	2.33 % 2.08 %
Juno.com	5441 5392	4339 4287	976 987	126 118	79.75 % 79.51 %	17.94 % 18.30 %	2.32 % 2.19 %
Mailfence	5476 5386	4306 4241	1040 1020	130 125	78.63 % 78.74 %	18.99 % 18.94 %	2.37 % 2.32 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.