CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.214	50.007 50.260	12.907 12.859	1.400 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.27 %	20.20 % 20.03 %	2.19 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4951	4110 3874	1055 1011	115 114	78.63 % 78.25 %	20.18 % 20.42 %	2.20 % 2.30 %
Elektronics	5047 5094	3909 4013	1037 996	107 132	77.45 % 78.78 %	20.55 % 19.55 %	2.12 % 2.59 %
Entertainment	4880 4910	3801 3786	959 1022	101 121	77.89 % 77.11 %	19.65 % 20.81 %	2.07 % 2.46 %
Cosmetics & Beauty	4956 4874	3932 3881	968 942	105 105	79.34 % 79.63 %	19.53 % 19.33 %	2.12 % 2.15 %
Food & Drink	4941 4902	3836 3803	1023 1023	106 129	77.64 % 77.58 %	20.70 % 20.87 %	2.15 % 2.63 %
Home & Garden	4849 4947	3782 3889	1024 987	108 122	78.00 % 78.61 %	21.12 % 19.95 %	2.23 % 2.47 %
Finance	4989 4991	4007 4011	914 897	116 126	80.32 % 80.36 %	18.32 % 17.97 %	2.33 % 2.52 %
Health	4749 4860	3852 3908	833 863	105 118	81.11 % 80.41 %	17.54 % 17.76 %	2.21 % 2.43 %
Pets	4871 4958	3794 3891	1001 989	112 120	77.89 % 78.48 %	20.55 % 19.95 %	2.30 % 2.42 %
Sport & Fitness	5068 4987	3929 3861	1047 1040	108 122	77.53 % 77.42 %	20.66 % 20.85 %	2.13 % 2.45 %
Job & Career	4707 4687	3617 3577	1015 995	107 122	76.84 % 76.32 %	21.56 % 21.23 %	2.27 % 2.60 %
Dating	4857 5023	3680 3798	1104 1120	111 131	75.77 % 75.61 %	22.73 % 22.30 %	2.29 % 2.61 %
Other	4748 5030	3758 3968	927 974	99 117	79.15 % 78.89 %	19.52 % 19.36 %	2.09 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4777	3380 3629	1011 1076	96 119	75.85 % 75.97 %	22.69 % 22.52 %	2.15 % 2.49 %
Outlook Mail	4614 4721	3544 3675	1000 961	108 118	76.81 % 77.84 %	21.67 % 20.36 %	2.34 % 2.50 %
Yahoo Mail	4702 4661	3633 3585	965 967	101 113	77.26 % 76.91 %	20.52 % 20.75 %	2.15 % 2.42 %
AOL Mail	4805 4675	3702 3632	1019 977	105 111	77.04 % 77.69 %	21.21 % 20.90 %	2.19 % 2.37 %
Mail.com	4686 4764	3685 3710	921 955	95 127	78.64 % 77.88 %	19.65 % 20.05 %	2.03 % 2.67 %
Yandex Mail	4614 4885	3602 3791	971 1023	98 121	78.07 % 77.60 %	21.04 % 20.94 %	2.12 % 2.48 %
GMX Mail	4668 4541	3609 3491	973 963	97 110	77.31 % 76.88 %	20.84 % 21.21 %	2.08 % 2.42 %
Zoho Mail	4755 4673	3801 3722	894 895	104 107	79.94 % 79.65 %	18.80 % 19.15 %	2.19 % 2.29 %
ProtonMail	4645 4783	3715 3795	880 900	106 113	79.98 % 79.34 %	18.95 % 18.82 %	2.28 % 2.36 %
Custom Mail	4689 4654	3784 3765	846 844	101 116	80.70 % 80.90 %	18.04 % 18.13 %	2.15 % 2.49 %
iCloud Mail	4709 4830	3565 3672	1068 1054	107 119	75.71 % 76.02 %	22.68 % 21.82 %	2.27 % 2.46 %
Tuta	4776 4510	3789 3624	916 822	104 108	79.33 % 80.35 %	19.18 % 18.23 %	2.18 % 2.39 %
Juno.com	4787 4579	3838 3683	885 827	113 117	80.18 % 80.43 %	18.49 % 18.06 %	2.36 % 2.56 %
Mailfence	2983 3161	2360 2486	558 595	65 80	79.11 % 78.65 %	18.71 % 18.82 %	2.18 % 2.53 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.