CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.256	58.738 58.741	15.451 15.803	1.624 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.03 %	20.38 % 20.72 %	2.14 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5948	4606 4606	1214 1217	125 125	77.48 % 77.44 %	20.42 % 20.46 %	2.10 % 2.10 %
Elektronics	5979 5701	4579 4433	1269 1141	131 127	76.58 % 77.76 %	21.22 % 20.01 %	2.19 % 2.23 %
Entertainment	5820 5863	4490 4479	1204 1246	126 138	77.15 % 76.39 %	20.69 % 21.25 %	2.16 % 2.35 %
Cosmetics & Beauty	5868 6033	4594 4658	1151 1250	123 125	78.29 % 77.21 %	19.61 % 20.72 %	2.10 % 2.07 %
Food & Drink	5972 5901	4599 4545	1250 1226	123 130	77.01 % 77.02 %	20.93 % 20.78 %	2.06 % 2.20 %
Home & Garden	5834 5979	4509 4621	1205 1221	120 137	77.29 % 77.29 %	20.65 % 20.42 %	2.06 % 2.29 %
Finance	5673 5659	4550 4556	990 975	133 128	80.20 % 80.51 %	17.45 % 17.23 %	2.34 % 2.26 %
Health	5751 5857	4677 4713	944 1016	130 128	81.32 % 80.47 %	16.41 % 17.35 %	2.26 % 2.19 %
Pets	5801 5843	4497 4462	1181 1246	123 135	77.52 % 76.36 %	20.36 % 21.32 %	2.12 % 2.31 %
Sport & Fitness	5761 5769	4415 4392	1219 1249	127 128	76.64 % 76.13 %	21.16 % 21.65 %	2.20 % 2.22 %
Job & Career	5947 5803	4488 4304	1335 1358	124 141	75.47 % 74.17 %	22.45 % 23.40 %	2.09 % 2.43 %
Dating	5757 5967	4197 4336	1440 1491	120 140	72.90 % 72.67 %	25.01 % 24.99 %	2.08 % 2.35 %
Other	5705 5933	4537 4636	1049 1167	119 130	79.53 % 78.14 %	18.39 % 19.67 %	2.09 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5555	3965 4081	1350 1346	118 128	72.98 % 73.47 %	24.85 % 24.23 %	2.17 % 2.30 %
Outlook Mail	5462 5486	4139 4103	1204 1253	119 130	75.78 % 74.79 %	22.04 % 22.84 %	2.18 % 2.37 %
Yahoo Mail	5426 5340	4167 4044	1137 1176	122 120	76.80 % 75.73 %	20.95 % 22.02 %	2.25 % 2.25 %
AOL Mail	5448 5514	4176 4235	1154 1159	118 120	76.65 % 76.80 %	21.18 % 21.02 %	2.17 % 2.18 %
Mail.com	5457 5482	4272 4310	1077 1055	108 117	78.28 % 78.62 %	19.74 % 19.24 %	1.98 % 2.13 %
Yandex Mail	5191 5429	3973 4109	1105 1204	113 116	76.54 % 75.69 %	21.29 % 22.18 %	2.18 % 2.14 %
GMX Mail	5530 5282	4219 3956	1193 1210	118 116	76.29 % 74.90 %	21.57 % 22.91 %	2.13 % 2.20 %
Zoho Mail	5361 5304	4231 4163	1019 1022	111 119	78.92 % 78.49 %	19.01 % 19.27 %	2.07 % 2.24 %
ProtonMail	5510 5418	4373 4235	1013 1062	124 121	79.36 % 78.17 %	18.38 % 19.60 %	2.25 % 2.23 %
Custom Mail	5357 5498	4305 4383	943 992	109 123	80.36 % 79.72 %	17.60 % 18.04 %	2.03 % 2.24 %
iCloud Mail	5307 5563	3913 4116	1280 1322	114 125	73.73 % 73.99 %	24.12 % 23.76 %	2.15 % 2.25 %
Tuta	5470 5434	4325 4315	1028 999	117 120	79.07 % 79.41 %	18.79 % 18.38 %	2.14 % 2.21 %
Juno.com	5437 5417	4363 4315	959 982	115 120	80.25 % 79.66 %	17.64 % 18.13 %	2.12 % 2.22 %
Mailfence	5424 5534	4317 4376	989 1021	118 137	79.59 % 79.07 %	18.23 % 18.45 %	2.18 % 2.48 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.