CampaignMonitor and ActiveCampaign Email Deliverability Comparison

CampaignMonitor

ActiveCampaign

In this comparison, the deliverability of CampaignMonitor and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.698	50.366 50.460	13.501 13.735	1.472 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 76.81 %	20.66 % 20.91 %	2.25 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5166	3936 3985	1045 1073	117 108	77.21 % 77.14 %	20.50 % 20.77 %	2.30 % 2.09 %
Elektronics	5252 4926	3997 3823	1133 990	122 113	76.10 % 77.61 %	21.57 % 20.10 %	2.32 % 2.29 %
Entertainment	5057 5061	3882 3874	1060 1068	115 119	76.76 % 76.55 %	20.96 % 21.10 %	2.27 % 2.35 %
Cosmetics & Beauty	5163 5149	4022 3971	1031 1068	110 110	77.90 % 77.12 %	19.97 % 20.74 %	2.13 % 2.14 %
Food & Drink	5178 5103	3975 3929	1092 1060	111 114	76.77 % 76.99 %	21.09 % 20.77 %	2.14 % 2.23 %
Home & Garden	4964 5195	3808 3997	1047 1077	109 121	76.71 % 76.94 %	21.09 % 20.73 %	2.20 % 2.33 %
Finance	4867 4834	3876 3876	873 848	118 110	79.64 % 80.18 %	17.94 % 17.54 %	2.42 % 2.28 %
Health	4930 5070	3982 4071	833 886	115 113	80.77 % 80.30 %	16.90 % 17.48 %	2.33 % 2.23 %
Pets	5009 5034	3870 3824	1027 1091	112 119	77.26 % 75.96 %	20.50 % 21.67 %	2.24 % 2.36 %
Sport & Fitness	4920 4968	3742 3760	1062 1092	116 116	76.06 % 75.68 %	21.59 % 21.98 %	2.36 % 2.33 %
Job & Career	5089 5044	3822 3729	1151 1189	116 126	75.10 % 73.93 %	22.62 % 23.57 %	2.28 % 2.50 %
Dating	4946 5037	3594 3653	1244 1262	108 122	72.66 % 72.52 %	25.15 % 25.05 %	2.18 % 2.42 %
Other	4866 5111	3860 3968	903 1031	103 112	79.33 % 77.64 %	18.56 % 20.17 %	2.12 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4826	3413 3540	1183 1172	108 114	72.56 % 73.35 %	25.15 % 24.29 %	2.30 % 2.36 %
Outlook Mail	4728 4746	3558 3532	1065 1097	105 117	75.25 % 74.42 %	22.53 % 23.11 %	2.22 % 2.47 %
Yahoo Mail	4635 4525	3547 3415	977 1005	111 105	76.53 % 75.47 %	21.08 % 22.21 %	2.39 % 2.32 %
AOL Mail	4696 4742	3580 3626	1010 1012	106 104	76.24 % 76.47 %	21.51 % 21.34 %	2.26 % 2.19 %
Mail.com	4712 4707	3676 3690	937 910	99 107	78.01 % 78.39 %	19.89 % 19.33 %	2.10 % 2.27 %
Yandex Mail	4453 4680	3396 3532	952 1047	105 101	76.26 % 75.47 %	21.38 % 22.37 %	2.36 % 2.16 %
GMX Mail	4748 4495	3611 3358	1033 1037	104 100	76.05 % 74.71 %	21.76 % 23.07 %	2.19 % 2.22 %
Zoho Mail	4633 4548	3638 3554	895 892	100 102	78.52 % 78.14 %	19.32 % 19.61 %	2.16 % 2.24 %
ProtonMail	4772 4720	3761 3672	898 942	113 106	78.81 % 77.80 %	18.82 % 19.96 %	2.37 % 2.25 %
Custom Mail	4670 4727	3732 3759	836 864	102 104	79.91 % 79.52 %	17.90 % 18.28 %	2.18 % 2.20 %
iCloud Mail	4629 4782	3392 3530	1134 1143	103 109	73.28 % 73.82 %	24.50 % 23.90 %	2.23 % 2.28 %
Tuta	4696 4700	3688 3731	900 865	108 104	78.53 % 79.38 %	19.17 % 18.40 %	2.30 % 2.21 %
Juno.com	4658 4660	3720 3702	835 852	103 106	79.86 % 79.44 %	17.93 % 18.28 %	2.21 % 2.27 %
Mailfence	4605 4840	3654 3819	846 897	105 124	79.35 % 78.90 %	18.37 % 18.53 %	2.28 % 2.56 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.