ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.889	50.260 50.007	12.859 12.907	1.579 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.27 %	20.03 % 20.20 %	2.46 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 5227	3874 4110	1011 1055	114 115	78.25 % 78.63 %	20.42 % 20.18 %	2.30 % 2.20 %
Elektronics	5094 5047	4013 3909	996 1037	132 107	78.78 % 77.45 %	19.55 % 20.55 %	2.59 % 2.12 %
Entertainment	4910 4880	3786 3801	1022 959	121 101	77.11 % 77.89 %	20.81 % 19.65 %	2.46 % 2.07 %
Cosmetics & Beauty	4874 4956	3881 3932	942 968	105 105	79.63 % 79.34 %	19.33 % 19.53 %	2.15 % 2.12 %
Food & Drink	4902 4941	3803 3836	1023 1023	129 106	77.58 % 77.64 %	20.87 % 20.70 %	2.63 % 2.15 %
Home & Garden	4947 4849	3889 3782	987 1024	122 108	78.61 % 78.00 %	19.95 % 21.12 %	2.47 % 2.23 %
Finance	4991 4989	4011 4007	897 914	126 116	80.36 % 80.32 %	17.97 % 18.32 %	2.52 % 2.33 %
Health	4860 4749	3908 3852	863 833	118 105	80.41 % 81.11 %	17.76 % 17.54 %	2.43 % 2.21 %
Pets	4958 4871	3891 3794	989 1001	120 112	78.48 % 77.89 %	19.95 % 20.55 %	2.42 % 2.30 %
Sport & Fitness	4987 5068	3861 3929	1040 1047	122 108	77.42 % 77.53 %	20.85 % 20.66 %	2.45 % 2.13 %
Job & Career	4687 4707	3577 3617	995 1015	122 107	76.32 % 76.84 %	21.23 % 21.56 %	2.60 % 2.27 %
Dating	5023 4857	3798 3680	1120 1104	131 111	75.61 % 75.77 %	22.30 % 22.73 %	2.61 % 2.29 %
Other	5030 4748	3968 3758	974 927	117 99	78.89 % 79.15 %	19.36 % 19.52 %	2.33 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4456	3629 3380	1076 1011	119 96	75.97 % 75.85 %	22.52 % 22.69 %	2.49 % 2.15 %
Outlook Mail	4721 4614	3675 3544	961 1000	118 108	77.84 % 76.81 %	20.36 % 21.67 %	2.50 % 2.34 %
Yahoo Mail	4661 4702	3585 3633	967 965	113 101	76.91 % 77.26 %	20.75 % 20.52 %	2.42 % 2.15 %
AOL Mail	4675 4805	3632 3702	977 1019	111 105	77.69 % 77.04 %	20.90 % 21.21 %	2.37 % 2.19 %
Mail.com	4764 4686	3710 3685	955 921	127 95	77.88 % 78.64 %	20.05 % 19.65 %	2.67 % 2.03 %
Yandex Mail	4885 4614	3791 3602	1023 971	121 98	77.60 % 78.07 %	20.94 % 21.04 %	2.48 % 2.12 %
GMX Mail	4541 4668	3491 3609	963 973	110 97	76.88 % 77.31 %	21.21 % 20.84 %	2.42 % 2.08 %
Zoho Mail	4673 4755	3722 3801	895 894	107 104	79.65 % 79.94 %	19.15 % 18.80 %	2.29 % 2.19 %
ProtonMail	4783 4645	3795 3715	900 880	113 106	79.34 % 79.98 %	18.82 % 18.95 %	2.36 % 2.28 %
Custom Mail	4654 4689	3765 3784	844 846	116 101	80.90 % 80.70 %	18.13 % 18.04 %	2.49 % 2.15 %
iCloud Mail	4830 4709	3672 3565	1054 1068	119 107	76.02 % 75.71 %	21.82 % 22.68 %	2.46 % 2.27 %
Tuta	4510 4776	3624 3789	822 916	108 104	80.35 % 79.33 %	18.23 % 19.18 %	2.39 % 2.18 %
Juno.com	4579 4787	3683 3838	827 885	117 113	80.43 % 80.18 %	18.06 % 18.49 %	2.56 % 2.36 %
Mailfence	3161 2983	2486 2360	595 558	80 65	78.65 % 79.11 %	18.82 % 18.71 %	2.53 % 2.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.