ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.813	58.741 58.738	15.803 15.451	1.712 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.48 %	20.72 % 20.38 %	2.25 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5945	4606 4606	1217 1214	125 125	77.44 % 77.48 %	20.46 % 20.42 %	2.10 % 2.10 %
Elektronics	5701 5979	4433 4579	1141 1269	127 131	77.76 % 76.58 %	20.01 % 21.22 %	2.23 % 2.19 %
Entertainment	5863 5820	4479 4490	1246 1204	138 126	76.39 % 77.15 %	21.25 % 20.69 %	2.35 % 2.16 %
Cosmetics & Beauty	6033 5868	4658 4594	1250 1151	125 123	77.21 % 78.29 %	20.72 % 19.61 %	2.07 % 2.10 %
Food & Drink	5901 5972	4545 4599	1226 1250	130 123	77.02 % 77.01 %	20.78 % 20.93 %	2.20 % 2.06 %
Home & Garden	5979 5834	4621 4509	1221 1205	137 120	77.29 % 77.29 %	20.42 % 20.65 %	2.29 % 2.06 %
Finance	5659 5673	4556 4550	975 990	128 133	80.51 % 80.20 %	17.23 % 17.45 %	2.26 % 2.34 %
Health	5857 5751	4713 4677	1016 944	128 130	80.47 % 81.32 %	17.35 % 16.41 %	2.19 % 2.26 %
Pets	5843 5801	4462 4497	1246 1181	135 123	76.36 % 77.52 %	21.32 % 20.36 %	2.31 % 2.12 %
Sport & Fitness	5769 5761	4392 4415	1249 1219	128 127	76.13 % 76.64 %	21.65 % 21.16 %	2.22 % 2.20 %
Job & Career	5803 5947	4304 4488	1358 1335	141 124	74.17 % 75.47 %	23.40 % 22.45 %	2.43 % 2.09 %
Dating	5967 5757	4336 4197	1491 1440	140 120	72.67 % 72.90 %	24.99 % 25.01 %	2.35 % 2.08 %
Other	5933 5705	4636 4537	1167 1049	130 119	78.14 % 79.53 %	19.67 % 18.39 %	2.19 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5433	4081 3965	1346 1350	128 118	73.47 % 72.98 %	24.23 % 24.85 %	2.30 % 2.17 %
Outlook Mail	5486 5462	4103 4139	1253 1204	130 119	74.79 % 75.78 %	22.84 % 22.04 %	2.37 % 2.18 %
Yahoo Mail	5340 5426	4044 4167	1176 1137	120 122	75.73 % 76.80 %	22.02 % 20.95 %	2.25 % 2.25 %
AOL Mail	5514 5448	4235 4176	1159 1154	120 118	76.80 % 76.65 %	21.02 % 21.18 %	2.18 % 2.17 %
Mail.com	5482 5457	4310 4272	1055 1077	117 108	78.62 % 78.28 %	19.24 % 19.74 %	2.13 % 1.98 %
Yandex Mail	5429 5191	4109 3973	1204 1105	116 113	75.69 % 76.54 %	22.18 % 21.29 %	2.14 % 2.18 %
GMX Mail	5282 5530	3956 4219	1210 1193	116 118	74.90 % 76.29 %	22.91 % 21.57 %	2.20 % 2.13 %
Zoho Mail	5304 5361	4163 4231	1022 1019	119 111	78.49 % 78.92 %	19.27 % 19.01 %	2.24 % 2.07 %
ProtonMail	5418 5510	4235 4373	1062 1013	121 124	78.17 % 79.36 %	19.60 % 18.38 %	2.23 % 2.25 %
Custom Mail	5498 5357	4383 4305	992 943	123 109	79.72 % 80.36 %	18.04 % 17.60 %	2.24 % 2.03 %
iCloud Mail	5563 5307	4116 3913	1322 1280	125 114	73.99 % 73.73 %	23.76 % 24.12 %	2.25 % 2.15 %
Tuta	5434 5470	4315 4325	999 1028	120 117	79.41 % 79.07 %	18.38 % 18.79 %	2.21 % 2.14 %
Juno.com	5417 5437	4315 4363	982 959	120 115	79.66 % 80.25 %	18.13 % 17.64 %	2.22 % 2.12 %
Mailfence	5534 5424	4376 4317	1021 989	137 118	79.07 % 79.59 %	18.45 % 18.23 %	2.48 % 2.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.