ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.339	50.460 50.366	13.735 13.501	1.503 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.08 %	20.91 % 20.66 %	2.29 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5098	3985 3936	1073 1045	108 117	77.14 % 77.21 %	20.77 % 20.50 %	2.09 % 2.30 %
Elektronics	4926 5252	3823 3997	990 1133	113 122	77.61 % 76.10 %	20.10 % 21.57 %	2.29 % 2.32 %
Entertainment	5061 5057	3874 3882	1068 1060	119 115	76.55 % 76.76 %	21.10 % 20.96 %	2.35 % 2.27 %
Cosmetics & Beauty	5149 5163	3971 4022	1068 1031	110 110	77.12 % 77.90 %	20.74 % 19.97 %	2.14 % 2.13 %
Food & Drink	5103 5178	3929 3975	1060 1092	114 111	76.99 % 76.77 %	20.77 % 21.09 %	2.23 % 2.14 %
Home & Garden	5195 4964	3997 3808	1077 1047	121 109	76.94 % 76.71 %	20.73 % 21.09 %	2.33 % 2.20 %
Finance	4834 4867	3876 3876	848 873	110 118	80.18 % 79.64 %	17.54 % 17.94 %	2.28 % 2.42 %
Health	5070 4930	4071 3982	886 833	113 115	80.30 % 80.77 %	17.48 % 16.90 %	2.23 % 2.33 %
Pets	5034 5009	3824 3870	1091 1027	119 112	75.96 % 77.26 %	21.67 % 20.50 %	2.36 % 2.24 %
Sport & Fitness	4968 4920	3760 3742	1092 1062	116 116	75.68 % 76.06 %	21.98 % 21.59 %	2.33 % 2.36 %
Job & Career	5044 5089	3729 3822	1189 1151	126 116	73.93 % 75.10 %	23.57 % 22.62 %	2.50 % 2.28 %
Dating	5037 4946	3653 3594	1262 1244	122 108	72.52 % 72.66 %	25.05 % 25.15 %	2.42 % 2.18 %
Other	5111 4866	3968 3860	1031 903	112 103	77.64 % 79.33 %	20.17 % 18.56 %	2.19 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4704	3540 3413	1172 1183	114 108	73.35 % 72.56 %	24.29 % 25.15 %	2.36 % 2.30 %
Outlook Mail	4746 4728	3532 3558	1097 1065	117 105	74.42 % 75.25 %	23.11 % 22.53 %	2.47 % 2.22 %
Yahoo Mail	4525 4635	3415 3547	1005 977	105 111	75.47 % 76.53 %	22.21 % 21.08 %	2.32 % 2.39 %
AOL Mail	4742 4696	3626 3580	1012 1010	104 106	76.47 % 76.24 %	21.34 % 21.51 %	2.19 % 2.26 %
Mail.com	4707 4712	3690 3676	910 937	107 99	78.39 % 78.01 %	19.33 % 19.89 %	2.27 % 2.10 %
Yandex Mail	4680 4453	3532 3396	1047 952	101 105	75.47 % 76.26 %	22.37 % 21.38 %	2.16 % 2.36 %
GMX Mail	4495 4748	3358 3611	1037 1033	100 104	74.71 % 76.05 %	23.07 % 21.76 %	2.22 % 2.19 %
Zoho Mail	4548 4633	3554 3638	892 895	102 100	78.14 % 78.52 %	19.61 % 19.32 %	2.24 % 2.16 %
ProtonMail	4720 4772	3672 3761	942 898	106 113	77.80 % 78.81 %	19.96 % 18.82 %	2.25 % 2.37 %
Custom Mail	4727 4670	3759 3732	864 836	104 102	79.52 % 79.91 %	18.28 % 17.90 %	2.20 % 2.18 %
iCloud Mail	4782 4629	3530 3392	1143 1134	109 103	73.82 % 73.28 %	23.90 % 24.50 %	2.28 % 2.23 %
Tuta	4700 4696	3731 3688	865 900	104 108	79.38 % 78.53 %	18.40 % 19.17 %	2.21 % 2.30 %
Juno.com	4660 4658	3702 3720	852 835	106 103	79.44 % 79.86 %	18.28 % 17.93 %	2.27 % 2.21 %
Mailfence	4840 4605	3819 3654	897 846	124 105	78.90 % 79.35 %	18.53 % 18.37 %	2.56 % 2.28 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.