ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 75.803	58.044 59.143	16.148 15.151	1.804 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 78.02 %	21.25 % 19.99 %	2.37 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5945	4545 4635	1249 1195	133 115	76.68 % 77.96 %	21.07 % 20.10 %	2.24 % 1.93 %
Elektronics	5700 5832	4400 4507	1166 1205	134 120	77.19 % 77.28 %	20.46 % 20.66 %	2.35 % 2.06 %
Entertainment	5782 5829	4399 4528	1244 1182	139 119	76.08 % 77.68 %	21.52 % 20.28 %	2.40 % 2.04 %
Cosmetics & Beauty	6078 5850	4643 4594	1293 1140	142 116	76.39 % 78.53 %	21.27 % 19.49 %	2.34 % 1.98 %
Food & Drink	5845 5925	4459 4591	1252 1220	134 114	76.29 % 77.49 %	21.42 % 20.59 %	2.29 % 1.92 %
Home & Garden	5863 5896	4483 4608	1239 1172	141 116	76.46 % 78.15 %	21.13 % 19.88 %	2.40 % 1.97 %
Finance	5756 5613	4596 4540	1017 954	143 119	79.85 % 80.88 %	17.67 % 17.00 %	2.48 % 2.12 %
Health	5689 5766	4541 4725	1022 918	126 123	79.82 % 81.95 %	17.96 % 15.92 %	2.21 % 2.13 %
Pets	5879 5928	4455 4622	1285 1194	139 112	75.78 % 77.97 %	21.86 % 20.14 %	2.36 % 1.89 %
Sport & Fitness	5831 5795	4427 4474	1266 1207	138 114	75.92 % 77.20 %	21.71 % 20.83 %	2.37 % 1.97 %
Job & Career	5813 5942	4284 4505	1383 1320	146 117	73.70 % 75.82 %	23.79 % 22.21 %	2.51 % 1.97 %
Dating	5955 5730	4267 4210	1539 1410	149 110	71.65 % 73.47 %	25.84 % 24.61 %	2.50 % 1.92 %
Other	5878 5752	4545 4604	1193 1034	140 114	77.32 % 80.04 %	20.30 % 17.98 %	2.38 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5506	4001 4043	1364 1347	132 116	72.79 % 73.43 %	24.81 % 24.46 %	2.40 % 2.11 %
Outlook Mail	5437 5532	4014 4224	1292 1199	131 109	73.83 % 76.36 %	23.76 % 21.67 %	2.41 % 1.97 %
Yahoo Mail	5457 5402	4103 4167	1225 1124	129 111	75.19 % 77.14 %	22.45 % 20.81 %	2.36 % 2.05 %
AOL Mail	5524 5388	4217 4177	1174 1107	133 104	76.34 % 77.52 %	21.25 % 20.55 %	2.41 % 1.93 %
Mail.com	5527 5399	4311 4270	1090 1028	126 101	78.00 % 79.09 %	19.72 % 19.04 %	2.28 % 1.87 %
Yandex Mail	5404 5273	4054 4059	1226 1108	124 106	75.02 % 76.98 %	22.69 % 21.01 %	2.29 % 2.01 %
GMX Mail	5198 5515	3861 4231	1214 1173	123 111	74.28 % 76.72 %	23.36 % 21.27 %	2.37 % 2.01 %
Zoho Mail	5307 5294	4119 4218	1060 973	128 103	77.61 % 79.68 %	19.97 % 18.38 %	2.41 % 1.95 %
ProtonMail	5495 5415	4266 4319	1100 984	129 112	77.63 % 79.76 %	20.02 % 18.17 %	2.35 % 2.07 %
Custom Mail	5522 5386	4365 4349	1022 934	135 103	79.05 % 80.75 %	18.51 % 17.34 %	2.44 % 1.91 %
iCloud Mail	5492 5266	4015 3927	1349 1235	128 104	73.11 % 74.57 %	24.56 % 23.45 %	2.33 % 1.97 %
Tuta	5287 5574	4168 4430	998 1031	121 113	78.83 % 79.48 %	18.88 % 18.50 %	2.29 % 2.03 %
Juno.com	5453 5389	4310 4358	1014 926	129 105	79.04 % 80.87 %	18.60 % 17.18 %	2.37 % 1.95 %
Mailfence	5396 5464	4240 4371	1020 982	136 111	78.58 % 80.00 %	18.90 % 17.97 %	2.52 % 2.03 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.