ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.221	50.321 50.522	13.784 13.308	1.569 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.46 %	20.99 % 20.40 %	2.39 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5244	3899 4070	1082 1061	111 113	76.57 % 77.61 %	21.25 % 20.23 %	2.18 % 2.15 %
Elektronics	5052 5223	3906 3994	1023 1117	123 112	77.32 % 76.47 %	20.25 % 21.39 %	2.43 % 2.14 %
Entertainment	5004 4979	3792 3862	1089 1015	123 102	75.78 % 77.57 %	21.76 % 20.39 %	2.46 % 2.05 %
Cosmetics & Beauty	4999 5137	3896 4025	1002 1011	101 101	77.94 % 78.35 %	20.04 % 19.68 %	2.02 % 1.97 %
Food & Drink	5097 5047	3877 3894	1098 1052	122 101	76.06 % 77.15 %	21.54 % 20.84 %	2.39 % 2.00 %
Home & Garden	5151 4939	3960 3799	1062 1033	129 107	76.88 % 76.92 %	20.62 % 20.92 %	2.50 % 2.17 %
Finance	5047 5045	4025 4043	899 884	123 118	79.75 % 80.14 %	17.81 % 17.52 %	2.44 % 2.34 %
Health	5064 4903	4051 3992	890 797	123 114	80.00 % 81.42 %	17.58 % 16.26 %	2.43 % 2.33 %
Pets	5098 4935	3886 3814	1086 1012	126 109	76.23 % 77.28 %	21.30 % 20.51 %	2.47 % 2.21 %
Sport & Fitness	5065 5102	3832 3899	1110 1097	123 106	75.66 % 76.42 %	21.92 % 21.50 %	2.43 % 2.08 %
Job & Career	4843 4843	3579 3649	1141 1094	123 100	73.90 % 75.35 %	23.56 % 22.59 %	2.54 % 2.06 %
Dating	5021 4874	3636 3582	1257 1186	128 106	72.42 % 73.49 %	25.03 % 24.33 %	2.55 % 2.17 %
Other	5141 4950	3982 3899	1045 949	114 102	77.46 % 78.77 %	20.33 % 19.17 %	2.22 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4494	3488 3282	1167 1117	117 95	73.09 % 73.03 %	24.46 % 24.86 %	2.45 % 2.11 %
Outlook Mail	4619 4608	3475 3453	1026 1050	118 105	75.23 % 74.93 %	22.21 % 22.79 %	2.55 % 2.28 %
Yahoo Mail	4748 4711	3581 3606	1050 1007	117 98	75.42 % 76.54 %	22.11 % 21.38 %	2.46 % 2.08 %
AOL Mail	4685 4830	3557 3694	1019 1035	109 101	75.92 % 76.48 %	21.75 % 21.43 %	2.33 % 2.09 %
Mail.com	4731 4668	3651 3676	960 897	120 95	77.17 % 78.75 %	20.29 % 19.22 %	2.54 % 2.04 %
Yandex Mail	4820 4542	3641 3490	1072 954	107 98	75.54 % 76.84 %	22.24 % 21.00 %	2.22 % 2.16 %
GMX Mail	4578 4580	3401 3461	1069 1028	108 91	74.29 % 75.57 %	23.35 % 22.45 %	2.36 % 1.99 %
Zoho Mail	4692 4790	3661 3801	924 883	107 106	78.03 % 79.35 %	19.69 % 18.43 %	2.28 % 2.21 %
ProtonMail	4727 4708	3684 3742	932 856	111 110	77.94 % 79.48 %	19.72 % 18.18 %	2.35 % 2.34 %
Custom Mail	4574 4551	3622 3664	842 795	110 92	79.19 % 80.51 %	18.41 % 17.47 %	2.40 % 2.02 %
iCloud Mail	4720 4549	3464 3355	1143 1097	113 97	73.39 % 73.75 %	24.22 % 24.12 %	2.39 % 2.13 %
Tuta	4564 4777	3620 3784	840 894	104 99	79.32 % 79.21 %	18.40 % 18.71 %	2.28 % 2.07 %
Juno.com	4622 4921	3659 3939	854 874	109 108	79.16 % 80.04 %	18.48 % 17.76 %	2.36 % 2.19 %
Mailfence	4822 4492	3817 3575	886 821	119 96	79.16 % 79.59 %	18.37 % 18.28 %	2.47 % 2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.