ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.081	379.785 373.355	72.694 76.993	12.548 13.733

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 80.45 %	15.63 % 16.59 %	2.70 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35623	29610 29781	4483 4945	827 897	84.79 % 83.60 %	12.84 % 13.88 %	2.37 % 2.52 %
Elektronics	35813 35767	29526 29028	5362 5730	925 1009	82.44 % 81.16 %	14.97 % 16.02 %	2.58 % 2.82 %
Entertainment	35217 35821	28720 28808	5561 6008	936 1005	81.55 % 80.42 %	15.79 % 16.77 %	2.66 % 2.81 %
Cosmetics & Beauty	35615 35706	29058 28569	5597 6047	960 1090	81.59 % 80.01 %	15.72 % 16.94 %	2.70 % 3.05 %
Food & Drink	35286 36169	29884 30110	4556 5105	846 954	84.69 % 83.25 %	12.91 % 14.11 %	2.40 % 2.64 %
Home & Garden	36238 35559	30618 29674	4789 4957	831 928	84.49 % 83.45 %	13.22 % 13.94 %	2.29 % 2.61 %
Finance	35962 35538	28207 27428	6672 6914	1083 1196	78.44 % 77.18 %	18.55 % 19.46 %	3.01 % 3.37 %
Health	35776 35835	28381 28002	6375 6684	1020 1149	79.33 % 78.14 %	17.82 % 18.65 %	2.85 % 3.21 %
Pets	36223 35802	30348 29440	4990 5315	885 1047	83.78 % 82.23 %	13.78 % 14.85 %	2.44 % 2.92 %
Sport & Fitness	35976 35733	28935 28361	5988 6227	1053 1145	80.43 % 79.37 %	16.64 % 17.43 %	2.93 % 3.20 %
Job & Career	36201 35319	28789 27703	6296 6443	1116 1173	79.53 % 78.44 %	17.39 % 18.24 %	3.08 % 3.32 %
Dating	35637 35660	27499 27157	7015 7389	1123 1114	77.16 % 76.16 %	19.68 % 20.72 %	3.15 % 3.12 %
Other	36163 35549	30210 29294	5010 5229	943 1026	83.54 % 82.40 %	13.85 % 14.71 %	2.61 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 45163	35482 34608	8601 9034	1431 1521	77.96 % 76.63 %	18.90 % 20.00 %	3.14 % 3.37 %
Outlook Mail	44764 44645	35356 34812	8138 8371	1270 1462	78.98 % 77.98 %	18.18 % 18.75 %	2.84 % 3.27 %
Yahoo Mail	44497 44880	36254 35946	7008 7602	1235 1332	81.48 % 80.09 %	15.75 % 16.94 %	2.78 % 2.97 %
AOL Mail	45052 44385	36571 35519	7207 7496	1274 1370	81.18 % 80.02 %	16.00 % 16.89 %	2.83 % 3.09 %
Mail.com	45024 44707	37138 36411	6722 7052	1164 1244	82.48 % 81.44 %	14.93 % 15.77 %	2.59 % 2.78 %
Yandex Mail	44812 44914	35834 35290	7660 8152	1318 1472	79.97 % 78.57 %	17.09 % 18.15 %	2.94 % 3.28 %
GMX Mail	44448 44247	36620 35877	6770 7137	1058 1233	82.39 % 81.08 %	15.23 % 16.13 %	2.38 % 2.79 %
Zoho Mail	45205 45051	37632 36950	6466 6880	1107 1221	83.25 % 82.02 %	14.30 % 15.27 %	2.45 % 2.71 %
ProtonMail	45101 45465	37621 37389	6368 6923	1112 1153	83.42 % 82.24 %	14.12 % 15.23 %	2.47 % 2.54 %
Custom Mail	44396 44259	37542 36897	5820 6226	1034 1136	84.56 % 83.37 %	13.11 % 14.07 %	2.33 % 2.57 %
iCloud Mail	5347 5457	4302 4283	824 907	221 267	80.46 % 78.49 %	15.41 % 16.62 %	4.13 % 4.89 %
Tuta	5366 5594	4623 4785	571 644	172 165	86.15 % 85.54 %	10.64 % 11.51 %	3.21 % 2.95 %
Juno.com	5501 5314	4810 4588	539 569	152 157	87.44 % 86.34 %	9.80 % 10.71 %	2.76 % 2.95 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.