ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.162	57.957 58.907	16.389 15.592	1.869 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.34 %	21.50 % 20.47 %	2.45 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5925	4627 4584	1305 1216	144 125	76.15 % 77.37 %	21.48 % 20.52 %	2.37 % 2.11 %
Elektronics	5741 5732	4424 4416	1185 1197	132 119	77.06 % 77.04 %	20.64 % 20.88 %	2.30 % 2.08 %
Entertainment	5813 5825	4380 4475	1288 1215	145 135	75.35 % 76.82 %	22.16 % 20.86 %	2.49 % 2.32 %
Cosmetics & Beauty	6061 5804	4607 4515	1302 1158	152 131	76.01 % 77.79 %	21.48 % 19.95 %	2.51 % 2.26 %
Food & Drink	5803 5830	4391 4464	1271 1238	141 128	75.67 % 76.57 %	21.90 % 21.23 %	2.43 % 2.20 %
Home & Garden	5774 5930	4370 4587	1265 1220	139 123	75.68 % 77.35 %	21.91 % 20.57 %	2.41 % 2.07 %
Finance	5808 5659	4616 4584	1042 946	150 129	79.48 % 81.00 %	17.94 % 16.72 %	2.58 % 2.28 %
Health	5663 5828	4489 4727	1037 972	137 129	79.27 % 81.11 %	18.31 % 16.68 %	2.42 % 2.21 %
Pets	5910 5943	4484 4596	1284 1221	142 126	75.87 % 77.33 %	21.73 % 20.55 %	2.40 % 2.12 %
Sport & Fitness	5838 5927	4419 4548	1281 1254	138 125	75.69 % 76.73 %	21.94 % 21.16 %	2.36 % 2.11 %
Job & Career	5723 6052	4218 4538	1353 1379	152 135	73.70 % 74.98 %	23.64 % 22.79 %	2.66 % 2.23 %
Dating	6135 5957	4398 4323	1590 1505	147 129	71.69 % 72.57 %	25.92 % 25.26 %	2.40 % 2.17 %
Other	5870 5750	4534 4550	1186 1071	150 129	77.24 % 79.13 %	20.20 % 18.63 %	2.56 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5579	4004 4096	1396 1361	142 122	72.25 % 73.42 %	25.19 % 24.40 %	2.56 % 2.19 %
Outlook Mail	5592 5504	4124 4167	1339 1220	129 117	73.75 % 75.71 %	23.94 % 22.17 %	2.31 % 2.13 %
Yahoo Mail	5486 5397	4137 4143	1215 1133	134 121	75.41 % 76.76 %	22.15 % 20.99 %	2.44 % 2.24 %
AOL Mail	5570 5275	4212 4044	1214 1116	144 115	75.62 % 76.66 %	21.80 % 21.16 %	2.59 % 2.18 %
Mail.com	5533 5383	4282 4213	1120 1058	131 112	77.39 % 78.26 %	20.24 % 19.65 %	2.37 % 2.08 %
Yandex Mail	5422 5288	4063 4022	1224 1157	135 109	74.94 % 76.06 %	22.57 % 21.88 %	2.49 % 2.06 %
GMX Mail	5281 5572	3935 4272	1216 1174	130 126	74.51 % 76.67 %	23.03 % 21.07 %	2.46 % 2.26 %
Zoho Mail	5314 5385	4099 4242	1081 1025	134 118	77.14 % 78.77 %	20.34 % 19.03 %	2.52 % 2.19 %
ProtonMail	5424 5356	4192 4214	1104 1022	128 120	77.29 % 78.68 %	20.35 % 19.08 %	2.36 % 2.24 %
Custom Mail	5552 5499	4396 4427	1022 954	134 118	79.18 % 80.51 %	18.41 % 17.35 %	2.41 % 2.15 %
iCloud Mail	5469 5432	3974 3998	1367 1316	128 118	72.66 % 73.60 %	25.00 % 24.23 %	2.34 % 2.17 %
Tuta	5324 5521	4181 4353	1015 1047	128 121	78.53 % 78.84 %	19.06 % 18.96 %	2.40 % 2.19 %
Juno.com	5371 5500	4216 4389	1027 994	128 117	78.50 % 79.80 %	19.12 % 18.07 %	2.38 % 2.13 %
Mailfence	5335 5471	4142 4327	1049 1015	144 129	77.64 % 79.09 %	19.66 % 18.55 %	2.70 % 2.36 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.