ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.157	50.861 50.620	13.251 13.164	1.404 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.69 %	20.23 % 20.20 %	2.14 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5234	3986 4058	1065 1066	97 110	77.43 % 77.53 %	20.69 % 20.37 %	1.88 % 2.10 %
Elektronics	5023 5245	3955 4033	955 1099	113 113	78.74 % 76.89 %	19.01 % 20.95 %	2.25 % 2.15 %
Entertainment	5012 4996	3861 3890	1043 1000	108 106	77.04 % 77.86 %	20.81 % 20.02 %	2.15 % 2.12 %
Cosmetics & Beauty	5089 5215	3997 4117	1001 994	91 104	78.54 % 78.95 %	19.67 % 19.06 %	1.79 % 1.99 %
Food & Drink	5100 5079	3943 3943	1046 1037	111 99	77.31 % 77.63 %	20.51 % 20.42 %	2.18 % 1.95 %
Home & Garden	5057 4911	3945 3780	1002 1028	110 103	78.01 % 76.97 %	19.81 % 20.93 %	2.18 % 2.10 %
Finance	4936 4978	3985 3998	841 864	110 116	80.73 % 80.31 %	17.04 % 17.36 %	2.23 % 2.33 %
Health	5044 4835	4082 3943	852 781	110 111	80.93 % 81.55 %	16.89 % 16.15 %	2.18 % 2.30 %
Pets	5030 4925	3883 3814	1036 1006	111 105	77.20 % 77.44 %	20.60 % 20.43 %	2.21 % 2.13 %
Sport & Fitness	4989 5055	3831 3875	1047 1074	111 106	76.79 % 76.66 %	20.99 % 21.25 %	2.22 % 2.10 %
Job & Career	4890 4878	3653 3685	1123 1091	114 102	74.70 % 75.54 %	22.97 % 22.37 %	2.33 % 2.09 %
Dating	5069 4951	3717 3633	1236 1219	116 99	73.33 % 73.38 %	24.38 % 24.62 %	2.29 % 2.00 %
Other	5129 4855	4023 3851	1004 905	102 99	78.44 % 79.32 %	19.57 % 18.64 %	1.99 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4510	3531 3297	1118 1115	107 98	74.24 % 73.10 %	23.51 % 24.72 %	2.25 % 2.17 %
Outlook Mail	4617 4653	3495 3507	1011 1042	111 104	75.70 % 75.37 %	21.90 % 22.39 %	2.40 % 2.24 %
Yahoo Mail	4706 4653	3592 3586	1009 973	105 94	76.33 % 77.07 %	21.44 % 20.91 %	2.23 % 2.02 %
AOL Mail	4710 4734	3632 3634	981 1000	97 100	77.11 % 76.76 %	20.83 % 21.12 %	2.06 % 2.11 %
Mail.com	4711 4675	3718 3698	887 878	106 99	78.92 % 79.10 %	18.83 % 18.78 %	2.25 % 2.12 %
Yandex Mail	4722 4462	3640 3429	989 938	93 95	77.09 % 76.85 %	20.94 % 21.02 %	1.97 % 2.13 %
GMX Mail	4461 4700	3346 3578	1023 1028	92 94	75.01 % 76.13 %	22.93 % 21.87 %	2.06 % 2.00 %
Zoho Mail	4565 4773	3599 3783	875 887	91 103	78.84 % 79.26 %	19.17 % 18.58 %	1.99 % 2.16 %
ProtonMail	4619 4685	3627 3736	897 842	95 107	78.52 % 79.74 %	19.42 % 17.97 %	2.06 % 2.28 %
Custom Mail	4714 4629	3763 3735	853 804	98 90	79.83 % 80.69 %	18.10 % 17.37 %	2.08 % 1.94 %
iCloud Mail	4785 4548	3561 3373	1123 1082	101 93	74.42 % 74.16 %	23.47 % 23.79 %	2.11 % 2.04 %
Tuta	4651 4779	3732 3784	818 896	101 99	80.24 % 79.18 %	17.59 % 18.75 %	2.17 % 2.07 %
Juno.com	4669 4816	3746 3857	822 856	101 103	80.23 % 80.09 %	17.61 % 17.77 %	2.16 % 2.14 %
Mailfence	4830 4540	3879 3623	845 823	106 94	80.31 % 79.80 %	17.49 % 18.13 %	2.19 % 2.07 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.