ActiveCampaign and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.032
402.369
|
327.272
321.796
|
65.254
68.985
|
10.506
11.588
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.20 %
79.98 %
|
16.19 %
17.14 %
|
2.61 %
2.88 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30154
30832
|
25471
25667
|
4003
4413
|
680
752
|
84.47 %
83.25 %
|
13.28 %
14.31 %
|
2.26 %
2.44 %
|
Elektronics |
31068
31151
|
25463
25128
|
4831
5174
|
774
849
|
81.96 %
80.67 %
|
15.55 %
16.61 %
|
2.49 %
2.73 %
|
Entertainment |
30443
31177
|
24669
24933
|
4977
5389
|
797
855
|
81.03 %
79.97 %
|
16.35 %
17.29 %
|
2.62 %
2.74 %
|
Cosmetics & Beauty |
30878
31031
|
25019
24681
|
5032
5437
|
827
913
|
81.03 %
79.54 %
|
16.30 %
17.52 %
|
2.68 %
2.94 %
|
Food & Drink |
30554
31354
|
25764
25975
|
4083
4573
|
707
806
|
84.32 %
82.84 %
|
13.36 %
14.59 %
|
2.31 %
2.57 %
|
Home & Garden |
31512
30694
|
26501
25499
|
4319
4420
|
692
775
|
84.10 %
83.07 %
|
13.71 %
14.40 %
|
2.20 %
2.52 %
|
Finance |
31241
30608
|
24329
23426
|
6001
6168
|
911
1014
|
77.88 %
76.54 %
|
19.21 %
20.15 %
|
2.92 %
3.31 %
|
Health |
30981
31097
|
24395
24106
|
5743
6020
|
843
971
|
78.74 %
77.52 %
|
18.54 %
19.36 %
|
2.72 %
3.12 %
|
Pets |
31342
31062
|
26133
25435
|
4456
4737
|
753
890
|
83.38 %
81.88 %
|
14.22 %
15.25 %
|
2.40 %
2.87 %
|
Sport & Fitness |
31096
31016
|
24871
24482
|
5353
5568
|
872
966
|
79.98 %
78.93 %
|
17.21 %
17.95 %
|
2.80 %
3.11 %
|
Job & Career |
31571
30654
|
24984
23914
|
5644
5748
|
943
992
|
79.14 %
78.01 %
|
17.88 %
18.75 %
|
2.99 %
3.24 %
|
Dating |
30780
30911
|
23532
23292
|
6325
6677
|
923
942
|
76.45 %
75.35 %
|
20.55 %
21.60 %
|
3.00 %
3.05 %
|
Other |
31412
30782
|
26141
25258
|
4487
4661
|
784
863
|
83.22 %
82.05 %
|
14.28 %
15.14 %
|
2.50 %
2.80 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40565
40396
|
31561
30877
|
7790
8200
|
1214
1319
|
77.80 %
76.44 %
|
19.20 %
20.30 %
|
2.99 %
3.27 %
|
Outlook Mail |
39929
39834
|
31326
30886
|
7496
7677
|
1107
1271
|
78.45 %
77.54 %
|
18.77 %
19.27 %
|
2.77 %
3.19 %
|
Yahoo Mail |
39663
40126
|
32166
32009
|
6410
6958
|
1087
1159
|
81.10 %
79.77 %
|
16.16 %
17.34 %
|
2.74 %
2.89 %
|
AOL Mail |
40277
39698
|
32556
31628
|
6615
6874
|
1106
1196
|
80.83 %
79.67 %
|
16.42 %
17.32 %
|
2.75 %
3.01 %
|
Mail.com |
40186
39991
|
32996
32440
|
6163
6470
|
1027
1081
|
82.11 %
81.12 %
|
15.34 %
16.18 %
|
2.56 %
2.70 %
|
Yandex Mail |
40043
40141
|
31889
31385
|
7011
7465
|
1143
1291
|
79.64 %
78.19 %
|
17.51 %
18.60 %
|
2.85 %
3.22 %
|
GMX Mail |
39748
39657
|
32563
31959
|
6275
6607
|
910
1091
|
81.92 %
80.59 %
|
15.79 %
16.66 %
|
2.29 %
2.75 %
|
Zoho Mail |
40599
40310
|
33651
32890
|
5985
6342
|
963
1078
|
82.89 %
81.59 %
|
14.74 %
15.73 %
|
2.37 %
2.67 %
|
ProtonMail |
40292
40668
|
33427
33222
|
5898
6408
|
967
1038
|
82.96 %
81.69 %
|
14.64 %
15.76 %
|
2.40 %
2.55 %
|
Custom Mail |
39652
39551
|
33384
32838
|
5360
5717
|
908
996
|
84.19 %
83.03 %
|
13.52 %
14.45 %
|
2.29 %
2.52 %
|
iCloud Mail |
694
676
|
558
532
|
108
114
|
28
30
|
80.40 %
78.70 %
|
15.56 %
16.86 %
|
4.03 %
4.44 %
|
Tuta |
707
704
|
604
601
|
78
84
|
25
19
|
85.43 %
85.37 %
|
11.03 %
11.93 %
|
3.54 %
2.70 %
|
Juno.com |
677
617
|
591
529
|
65
69
|
21
19
|
87.30 %
85.74 %
|
9.60 %
11.18 %
|
3.10 %
3.08 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and Amazon SES comparison
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and Brevo comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Kit comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailgun comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and mailtrap comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Postmark comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and Sarbacane comparison
- ActiveCampaign and SendGrid comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison