ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.027	58.632 58.446	15.921 15.832	1.693 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.88 %	20.88 % 20.82 %	2.22 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5866	4661 4511	1256 1230	131 125	77.07 % 76.90 %	20.77 % 20.97 %	2.17 % 2.13 %
Elektronics	5818 5826	4526 4449	1167 1244	125 133	77.79 % 76.36 %	20.06 % 21.35 %	2.15 % 2.28 %
Entertainment	5749 5811	4396 4447	1224 1223	129 141	76.47 % 76.53 %	21.29 % 21.05 %	2.24 % 2.43 %
Cosmetics & Beauty	6089 5885	4680 4564	1273 1183	136 138	76.86 % 77.55 %	20.91 % 20.10 %	2.23 % 2.34 %
Food & Drink	5809 5906	4459 4496	1224 1275	126 135	76.76 % 76.13 %	21.07 % 21.59 %	2.17 % 2.29 %
Home & Garden	5785 5885	4444 4526	1218 1228	123 131	76.82 % 76.91 %	21.05 % 20.87 %	2.13 % 2.23 %
Finance	5829 5612	4682 4485	1011 990	136 137	80.32 % 79.92 %	17.34 % 17.64 %	2.33 % 2.44 %
Health	5680 5810	4544 4689	1012 979	124 142	80.00 % 80.71 %	17.82 % 16.85 %	2.18 % 2.44 %
Pets	5845 5997	4487 4629	1233 1234	125 134	76.77 % 77.19 %	21.09 % 20.58 %	2.14 % 2.23 %
Sport & Fitness	5893 5812	4522 4437	1243 1247	128 128	76.74 % 76.34 %	21.09 % 21.46 %	2.17 % 2.20 %
Job & Career	5760 6083	4272 4528	1350 1415	138 140	74.17 % 74.44 %	23.44 % 23.26 %	2.40 % 2.30 %
Dating	6089 5840	4399 4210	1552 1498	138 132	72.25 % 72.09 %	25.49 % 25.65 %	2.27 % 2.26 %
Other	5852 5694	4560 4475	1158 1086	134 133	77.92 % 78.59 %	19.79 % 19.07 %	2.29 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5559	3964 4035	1347 1391	127 133	72.89 % 72.58 %	24.77 % 25.02 %	2.34 % 2.39 %
Outlook Mail	5533 5469	4134 4126	1281 1219	118 124	74.72 % 75.44 %	23.15 % 22.29 %	2.13 % 2.27 %
Yahoo Mail	5511 5322	4194 4054	1189 1145	128 123	76.10 % 76.17 %	21.58 % 21.51 %	2.32 % 2.31 %
AOL Mail	5526 5298	4228 4050	1172 1128	126 120	76.51 % 76.44 %	21.21 % 21.29 %	2.28 % 2.27 %
Mail.com	5610 5401	4397 4196	1092 1086	121 119	78.38 % 77.69 %	19.47 % 20.11 %	2.16 % 2.20 %
Yandex Mail	5450 5389	4125 4085	1206 1185	119 119	75.69 % 75.80 %	22.13 % 21.99 %	2.18 % 2.21 %
GMX Mail	5265 5566	3953 4230	1193 1206	119 130	75.08 % 76.00 %	22.66 % 21.67 %	2.26 % 2.34 %
Zoho Mail	5341 5376	4177 4215	1041 1034	123 127	78.21 % 78.40 %	19.49 % 19.23 %	2.30 % 2.36 %
ProtonMail	5420 5376	4235 4202	1068 1046	117 128	78.14 % 78.16 %	19.70 % 19.46 %	2.16 % 2.38 %
Custom Mail	5529 5399	4413 4299	994 982	122 118	79.82 % 79.63 %	17.98 % 18.19 %	2.21 % 2.19 %
iCloud Mail	5548 5372	4073 3935	1355 1315	120 122	73.41 % 73.25 %	24.42 % 24.48 %	2.16 % 2.27 %
Tuta	5297 5583	4211 4374	976 1079	110 130	79.50 % 78.34 %	18.43 % 19.33 %	2.08 % 2.33 %
Juno.com	5392 5441	4287 4339	987 976	118 126	79.51 % 79.75 %	18.30 % 17.94 %	2.19 % 2.32 %
Mailfence	5386 5476	4241 4306	1020 1040	125 130	78.74 % 78.63 %	18.94 % 18.99 %	2.32 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.