ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.523 76.023	58.941 59.015	15.840 15.420	1.742 1.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.02 % 77.63 %	20.70 % 20.28 %	2.28 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6003 6148	4618 4771	1261 1245	124 132	76.93 % 77.60 %	21.01 % 20.25 %	2.07 % 2.15 %
Elektronics	5837 6059	4547 4647	1153 1286	137 126	77.90 % 76.70 %	19.75 % 21.22 %	2.35 % 2.08 %
Entertainment	5842 5827	4460 4539	1246 1171	136 117	76.34 % 77.90 %	21.33 % 20.10 %	2.33 % 2.01 %
Cosmetics & Beauty	5912 6049	4629 4757	1168 1176	115 116	78.30 % 78.64 %	19.76 % 19.44 %	1.95 % 1.92 %
Food & Drink	5954 5933	4562 4594	1253 1222	139 117	76.62 % 77.43 %	21.04 % 20.60 %	2.33 % 1.97 %
Home & Garden	5962 5739	4605 4419	1217 1198	140 122	77.24 % 77.00 %	20.41 % 20.87 %	2.35 % 2.13 %
Finance	5819 5870	4662 4717	1021 1021	136 132	80.12 % 80.36 %	17.55 % 17.39 %	2.34 % 2.25 %
Health	5890 5666	4744 4617	1013 919	133 130	80.54 % 81.49 %	17.20 % 16.22 %	2.26 % 2.29 %
Pets	5901 5700	4519 4403	1244 1175	138 122	76.58 % 77.25 %	21.08 % 20.61 %	2.34 % 2.14 %
Sport & Fitness	5856 5955	4450 4565	1271 1269	135 121	75.99 % 76.66 %	21.70 % 21.31 %	2.31 % 2.03 %
Job & Career	5680 5655	4222 4270	1318 1267	140 118	74.33 % 75.51 %	23.20 % 22.40 %	2.46 % 2.09 %
Dating	5879 5739	4268 4221	1469 1400	142 118	72.60 % 73.55 %	24.99 % 24.39 %	2.42 % 2.06 %
Other	5988 5683	4655 4495	1206 1071	127 117	77.74 % 79.10 %	20.14 % 18.85 %	2.12 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5584 5263	4107 3858	1346 1297	131 108	73.55 % 73.30 %	24.10 % 24.64 %	2.35 % 2.05 %
Outlook Mail	5370 5400	4049 4058	1188 1219	133 123	75.40 % 75.15 %	22.12 % 22.57 %	2.48 % 2.28 %
Yahoo Mail	5582 5429	4224 4167	1228 1151	130 111	75.67 % 76.75 %	22.00 % 21.20 %	2.33 % 2.04 %
AOL Mail	5489 5553	4197 4264	1170 1175	122 114	76.46 % 76.79 %	21.32 % 21.16 %	2.22 % 2.05 %
Mail.com	5523 5444	4296 4300	1096 1033	131 111	77.78 % 78.99 %	19.84 % 18.98 %	2.37 % 2.04 %
Yandex Mail	5610 5225	4271 4014	1217 1101	122 110	76.13 % 76.82 %	21.69 % 21.07 %	2.17 % 2.11 %
GMX Mail	5229 5434	3894 4128	1218 1197	117 109	74.47 % 75.97 %	23.29 % 22.03 %	2.24 % 2.01 %
Zoho Mail	5420 5571	4242 4420	1060 1033	118 118	78.27 % 79.34 %	19.56 % 18.54 %	2.18 % 2.12 %
ProtonMail	5496 5464	4304 4347	1070 992	122 125	78.31 % 79.56 %	19.47 % 18.16 %	2.22 % 2.29 %
Custom Mail	5410 5363	4306 4328	983 928	121 107	79.59 % 80.70 %	18.17 % 17.30 %	2.24 % 2.00 %
iCloud Mail	5512 5333	4066 3947	1321 1278	125 108	73.77 % 74.01 %	23.97 % 23.96 %	2.27 % 2.03 %
Tuta	5338 5594	4263 4432	959 1048	116 114	79.86 % 79.23 %	17.97 % 18.73 %	2.17 % 2.04 %
Juno.com	5391 5673	4290 4540	979 1012	122 121	79.58 % 80.03 %	18.16 % 17.84 %	2.26 % 2.13 %
Mailfence	5569 5277	4432 4212	1005 956	132 109	79.58 % 79.82 %	18.05 % 18.12 %	2.37 % 2.07 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.