ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.406	372.303 366.193	71.546 75.786	12.238 13.427

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 80.41 %	15.69 % 16.64 %	2.68 % 2.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 34939	29019 29205	4406 4864	804 870	84.78 % 83.59 %	12.87 % 13.92 %	2.35 % 2.49 %
Elektronics	35137 35147	28963 28512	5280 5651	894 984	82.43 % 81.12 %	15.03 % 16.08 %	2.54 % 2.80 %
Entertainment	34506 35195	28125 28297	5468 5918	913 980	81.51 % 80.40 %	15.85 % 16.81 %	2.65 % 2.78 %
Cosmetics & Beauty	34911 35045	28466 28025	5505 5954	940 1066	81.54 % 79.97 %	15.77 % 16.99 %	2.69 % 3.04 %
Food & Drink	34614 35461	29311 29512	4482 5019	821 930	84.68 % 83.22 %	12.95 % 14.15 %	2.37 % 2.62 %
Home & Garden	35529 34926	30006 29134	4712 4881	811 911	84.45 % 83.42 %	13.26 % 13.98 %	2.28 % 2.61 %
Finance	35291 34823	27664 26851	6573 6798	1054 1174	78.39 % 77.11 %	18.63 % 19.52 %	2.99 % 3.37 %
Health	35086 35153	27819 27450	6278 6583	989 1120	79.29 % 78.09 %	17.89 % 18.73 %	2.82 % 3.19 %
Pets	35519 35131	29747 28883	4908 5226	864 1022	83.75 % 82.22 %	13.82 % 14.88 %	2.43 % 2.91 %
Sport & Fitness	35298 35095	28364 27846	5896 6131	1038 1118	80.36 % 79.34 %	16.70 % 17.47 %	2.94 % 3.19 %
Job & Career	35521 34637	28240 27145	6196 6336	1085 1156	79.50 % 78.37 %	17.44 % 18.29 %	3.05 % 3.34 %
Dating	34973 35011	26959 26631	6913 7286	1101 1094	77.09 % 76.06 %	19.77 % 20.81 %	3.15 % 3.12 %
Other	35473 34843	29620 28702	4929 5139	924 1002	83.50 % 82.38 %	13.90 % 14.75 %	2.60 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44519	34886 34102	8471 8918	1398 1499	77.95 % 76.60 %	18.93 % 20.03 %	3.12 % 3.37 %
Outlook Mail	44082 43939	34804 34244	8040 8259	1238 1436	78.95 % 77.94 %	18.24 % 18.80 %	2.81 % 3.27 %
Yahoo Mail	43784 44257	35661 35436	6912 7512	1211 1309	81.45 % 80.07 %	15.79 % 16.97 %	2.77 % 2.96 %
AOL Mail	44372 43721	36005 34967	7117 7405	1250 1349	81.14 % 79.98 %	16.04 % 16.94 %	2.82 % 3.09 %
Mail.com	44349 44009	36567 35835	6642 6962	1140 1212	82.45 % 81.43 %	14.98 % 15.82 %	2.57 % 2.75 %
Yandex Mail	44084 44226	35240 34727	7552 8045	1292 1454	79.94 % 78.52 %	17.13 % 18.19 %	2.93 % 3.29 %
GMX Mail	43762 43598	36035 35325	6690 7056	1037 1217	82.34 % 81.02 %	15.29 % 16.18 %	2.37 % 2.79 %
Zoho Mail	44586 44406	37101 36406	6399 6803	1086 1197	83.21 % 81.98 %	14.35 % 15.32 %	2.44 % 2.70 %
ProtonMail	44435 44795	37038 36818	6300 6845	1097 1132	83.35 % 82.19 %	14.18 % 15.28 %	2.47 % 2.53 %
Custom Mail	43691 43586	36930 36319	5748 6146	1013 1121	84.53 % 83.33 %	13.16 % 14.10 %	2.32 % 2.57 %
iCloud Mail	4644 4768	3738 3751	711 784	195 233	80.49 % 78.67 %	15.31 % 16.44 %	4.20 % 4.89 %
Tuta	4718 4907	4072 4215	495 558	151 134	86.31 % 85.90 %	10.49 % 11.37 %	3.20 % 2.73 %
Juno.com	4825 4675	4226 4048	469 493	130 134	87.59 % 86.59 %	9.72 % 10.55 %	2.69 % 2.87 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.