ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.293	50.859 50.958	13.328 13.015	1.398 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 78.05 %	20.32 % 19.93 %	2.13 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5020	3954 3919	1051 994	97 107	77.50 % 78.07 %	20.60 % 19.80 %	1.90 % 2.13 %
Elektronics	5004 5236	3933 4051	960 1073	111 112	78.60 % 77.37 %	19.18 % 20.49 %	2.22 % 2.14 %
Entertainment	5114 5088	3952 3969	1052 1014	110 105	77.28 % 78.01 %	20.57 % 19.93 %	2.15 % 2.06 %
Cosmetics & Beauty	5193 5233	4054 4143	1044 992	95 98	78.07 % 79.17 %	20.10 % 18.96 %	1.83 % 1.87 %
Food & Drink	5120 5174	3962 4021	1047 1056	111 97	77.38 % 77.72 %	20.45 % 20.41 %	2.17 % 1.87 %
Home & Garden	5178 4985	4016 3871	1048 1017	114 97	77.56 % 77.65 %	20.24 % 20.40 %	2.20 % 1.95 %
Finance	4873 4989	3945 4025	822 856	106 108	80.96 % 80.68 %	16.87 % 17.16 %	2.18 % 2.16 %
Health	5002 4911	4047 4017	849 785	106 109	80.91 % 81.80 %	16.97 % 15.98 %	2.12 % 2.22 %
Pets	4977 4962	3838 3860	1030 1005	109 97	77.11 % 77.79 %	20.70 % 20.25 %	2.19 % 1.95 %
Sport & Fitness	4963 4982	3806 3844	1048 1032	109 106	76.69 % 77.16 %	21.12 % 20.71 %	2.20 % 2.13 %
Job & Career	4852 4950	3636 3752	1105 1099	111 99	74.94 % 75.80 %	22.77 % 22.20 %	2.29 % 2.00 %
Dating	5111 4948	3738 3642	1255 1213	118 93	73.14 % 73.61 %	24.55 % 24.51 %	2.31 % 1.88 %
Other	5096 4815	3978 3844	1017 879	101 92	78.06 % 79.83 %	19.96 % 18.26 %	1.98 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4649	3553 3433	1132 1120	105 96	74.18 % 73.84 %	23.63 % 24.09 %	2.19 % 2.06 %
Outlook Mail	4743 4767	3572 3618	1057 1052	114 97	75.31 % 75.90 %	22.29 % 22.07 %	2.40 % 2.03 %
Yahoo Mail	4586 4593	3496 3558	988 940	102 95	76.23 % 77.47 %	21.54 % 20.47 %	2.22 % 2.07 %
AOL Mail	4706 4641	3619 3583	993 966	94 92	76.90 % 77.20 %	21.10 % 20.81 %	2.00 % 1.98 %
Mail.com	4620 4691	3672 3707	847 892	101 92	79.48 % 79.02 %	18.33 % 19.02 %	2.19 % 1.96 %
Yandex Mail	4748 4491	3617 3462	1036 934	95 95	76.18 % 77.09 %	21.82 % 20.80 %	2.00 % 2.12 %
GMX Mail	4482 4708	3378 3600	1013 1017	91 91	75.37 % 76.47 %	22.60 % 21.60 %	2.03 % 1.93 %
Zoho Mail	4559 4719	3589 3752	879 874	91 93	78.72 % 79.51 %	19.28 % 18.52 %	2.00 % 1.97 %
ProtonMail	4650 4715	3662 3769	890 845	98 101	78.75 % 79.94 %	19.14 % 17.92 %	2.11 % 2.14 %
Custom Mail	4701 4723	3760 3829	845 804	96 90	79.98 % 81.07 %	17.97 % 17.02 %	2.04 % 1.91 %
iCloud Mail	4800 4569	3568 3396	1131 1081	101 92	74.33 % 74.33 %	23.56 % 23.66 %	2.10 % 2.01 %
Tuta	4661 4713	3727 3749	835 868	99 96	79.96 % 79.55 %	17.91 % 18.42 %	2.12 % 2.04 %
Juno.com	4723 4754	3786 3830	837 827	100 97	80.16 % 80.56 %	17.72 % 17.40 %	2.12 % 2.04 %
Mailfence	4816 4560	3860 3672	845 795	111 93	80.15 % 80.53 %	17.55 % 17.43 %	2.30 % 2.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.