ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.742	357.292 351.400	69.479 73.529	11.672 12.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.28 %	15.85 % 16.80 %	2.66 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33590	27858 28036	4273 4723	760 831	84.70 % 83.47 %	12.99 % 14.06 %	2.31 % 2.47 %
Elektronics	33773 33757	27792 27336	5130 5483	851 938	82.29 % 80.98 %	15.19 % 16.24 %	2.52 % 2.78 %
Entertainment	33133 33840	26952 27163	5304 5739	877 938	81.34 % 80.27 %	16.01 % 16.96 %	2.65 % 2.77 %
Cosmetics & Beauty	33616 33782	27354 26970	5355 5792	907 1020	81.37 % 79.84 %	15.93 % 17.15 %	2.70 % 3.02 %
Food & Drink	33295 34074	28152 28320	4352 4870	791 884	84.55 % 83.11 %	13.07 % 14.29 %	2.38 % 2.59 %
Home & Garden	34189 33559	28836 27967	4581 4729	772 863	84.34 % 83.34 %	13.40 % 14.09 %	2.26 % 2.57 %
Finance	33913 33410	26517 25679	6382 6589	1014 1142	78.19 % 76.86 %	18.82 % 19.72 %	2.99 % 3.42 %
Health	33706 33773	26659 26320	6101 6392	946 1061	79.09 % 77.93 %	18.10 % 18.93 %	2.81 % 3.14 %
Pets	34118 33798	28540 27763	4758 5066	820 969	83.65 % 82.14 %	13.95 % 14.99 %	2.40 % 2.87 %
Sport & Fitness	33838 33732	27140 26715	5710 5946	988 1071	80.21 % 79.20 %	16.87 % 17.63 %	2.92 % 3.18 %
Job & Career	34243 33358	27182 26108	6026 6147	1035 1103	79.38 % 78.27 %	17.60 % 18.43 %	3.02 % 3.31 %
Dating	33613 33617	25854 25499	6723 7078	1036 1040	76.92 % 75.85 %	20.00 % 21.05 %	3.08 % 3.09 %
Other	34115 33452	28456 27524	4784 4975	875 953	83.41 % 82.28 %	14.02 % 14.87 %	2.56 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 43164	33783 33042	8244 8684	1336 1438	77.91 % 76.55 %	19.01 % 20.12 %	3.08 % 3.33 %
Outlook Mail	42674 42586	33614 33138	7859 8068	1201 1380	78.77 % 77.81 %	18.42 % 18.95 %	2.81 % 3.24 %
Yahoo Mail	42411 42840	34487 34253	6751 7322	1173 1265	81.32 % 79.96 %	15.92 % 17.09 %	2.77 % 2.95 %
AOL Mail	43021 42384	34856 33853	6955 7230	1210 1301	81.02 % 79.87 %	16.17 % 17.06 %	2.81 % 3.07 %
Mail.com	43000 42676	35412 34713	6490 6799	1098 1164	82.35 % 81.34 %	15.09 % 15.93 %	2.55 % 2.73 %
Yandex Mail	42689 42841	34080 33599	7368 7844	1241 1398	79.83 % 78.43 %	17.26 % 18.31 %	2.91 % 3.26 %
GMX Mail	42372 42305	34837 34211	6546 6912	989 1182	82.22 % 80.87 %	15.45 % 16.34 %	2.33 % 2.79 %
Zoho Mail	43274 43037	35962 35229	6265 6654	1047 1154	83.10 % 81.86 %	14.48 % 15.46 %	2.42 % 2.68 %
ProtonMail	43071 43394	35850 35599	6171 6695	1050 1100	83.23 % 82.04 %	14.33 % 15.43 %	2.44 % 2.53 %
Custom Mail	42357 42222	35756 35146	5623 6003	978 1073	84.42 % 83.24 %	13.28 % 14.22 %	2.31 % 2.54 %
iCloud Mail	3329 3384	2679 2660	508 559	142 165	80.47 % 78.61 %	15.26 % 16.52 %	4.27 % 4.88 %
Tuta	3430 3534	2959 3036	362 403	109 95	86.27 % 85.91 %	10.55 % 11.40 %	3.18 % 2.69 %
Juno.com	3452 3375	3017 2921	337 356	98 98	87.40 % 86.55 %	9.76 % 10.55 %	2.84 % 2.90 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.