Brevo and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 455.354	48.115 365.851	10.986 76.257	2.917 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 80.34 %	17.71 % 16.75 %	4.70 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 34802	3847 29049	764 4895	197 858	80.01 % 83.47 %	15.89 % 14.07 %	4.10 % 2.47 %
Elektronics	4675 35403	3687 28737	784 5696	204 970	78.87 % 81.17 %	16.77 % 16.09 %	4.36 % 2.74 %
Entertainment	4694 35090	3637 28162	828 5920	229 1008	77.48 % 80.26 %	17.64 % 16.87 %	4.88 % 2.87 %
Cosmetics & Beauty	4781 34636	3703 27832	855 5836	223 968	77.45 % 80.36 %	17.88 % 16.85 %	4.66 % 2.79 %
Food & Drink	4717 34938	3777 29089	741 4965	199 884	80.07 % 83.26 %	15.71 % 14.21 %	4.22 % 2.53 %
Home & Garden	4649 35066	3756 29176	720 4945	173 945	80.79 % 83.20 %	15.49 % 14.10 %	3.72 % 2.69 %
Finance	4845 34905	3611 26922	956 6794	278 1189	74.53 % 77.13 %	19.73 % 19.46 %	5.74 % 3.41 %
Health	4808 34938	3679 27276	900 6535	229 1127	76.52 % 78.07 %	18.72 % 18.70 %	4.76 % 3.23 %
Pets	4847 34803	3807 28668	817 5204	223 931	78.54 % 82.37 %	16.86 % 14.95 %	4.60 % 2.68 %
Sport & Fitness	4748 35141	3612 27735	905 6285	231 1121	76.07 % 78.92 %	19.06 % 17.89 %	4.87 % 3.19 %
Job & Career	4903 35906	3700 28084	969 6673	234 1149	75.46 % 78.22 %	19.76 % 18.58 %	4.77 % 3.20 %
Dating	4790 34544	3591 26160	949 7210	250 1174	74.97 % 75.73 %	19.81 % 20.87 %	5.22 % 3.40 %
Other	4753 35182	3708 28961	798 5299	247 922	78.01 % 82.32 %	16.79 % 15.06 %	5.20 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44263	3450 34036	1058 8794	279 1433	72.07 % 76.89 %	22.10 % 19.87 %	5.83 % 3.24 %
Outlook Mail	4827 44715	3638 34681	928 8601	261 1433	75.37 % 77.56 %	19.23 % 19.24 %	5.41 % 3.20 %
Yahoo Mail	4650 43756	3535 34954	848 7444	267 1358	76.02 % 79.88 %	18.24 % 17.01 %	5.74 % 3.10 %
AOL Mail	4715 44208	3657 35335	853 7548	205 1325	77.56 % 79.93 %	18.09 % 17.07 %	4.35 % 3.00 %
Mail.com	4920 44071	3862 35713	851 7095	207 1263	78.50 % 81.04 %	17.30 % 16.10 %	4.21 % 2.87 %
Yandex Mail	4747 44148	3620 34659	918 8089	209 1400	76.26 % 78.51 %	19.34 % 18.32 %	4.40 % 3.17 %
GMX Mail	4709 43924	3759 35617	755 7155	195 1152	79.83 % 81.09 %	16.03 % 16.29 %	4.14 % 2.62 %
Zoho Mail	4688 44005	3734 36123	764 6701	190 1181	79.65 % 82.09 %	16.30 % 15.23 %	4.05 % 2.68 %
ProtonMail	4695 44668	3784 36655	729 6893	182 1120	80.60 % 82.06 %	15.53 % 15.43 %	3.88 % 2.51 %
Custom Mail	4865 43408	3905 36229	752 6101	208 1078	80.27 % 83.46 %	15.46 % 14.06 %	4.28 % 2.48 %
iCloud Mail	4723 4737	3462 3758	995 782	266 197	73.30 % 79.33 %	21.07 % 16.51 %	5.63 % 4.16 %
Tuta	4846 4689	3832 3993	787 544	227 152	79.08 % 85.16 %	16.24 % 11.60 %	4.68 % 3.24 %
Juno.com	4846 4762	3877 4098	748 510	221 154	80.00 % 86.06 %	15.44 % 10.71 %	4.56 % 3.23 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.