Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.931	59.594 60.201	15.255 15.259	1.598 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 78.25 %	19.96 % 19.83 %	2.09 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5964	4799 4625	1245 1233	121 106	77.84 % 77.55 %	20.19 % 20.67 %	1.96 % 1.78 %
Elektronics	5801 5997	4574 4698	1101 1195	126 104	78.85 % 78.34 %	18.98 % 19.93 %	2.17 % 1.73 %
Entertainment	5935 5971	4609 4671	1192 1180	134 120	77.66 % 78.23 %	20.08 % 19.76 %	2.26 % 2.01 %
Cosmetics & Beauty	5909 6233	4630 4904	1161 1191	118 138	78.36 % 78.68 %	19.65 % 19.11 %	2.00 % 2.21 %
Food & Drink	5925 5954	4616 4617	1193 1231	116 106	77.91 % 77.54 %	20.14 % 20.68 %	1.96 % 1.78 %
Home & Garden	5736 5761	4462 4467	1152 1185	122 109	77.79 % 77.54 %	20.08 % 20.57 %	2.13 % 1.89 %
Finance	5654 6134	4601 5031	940 982	113 121	81.38 % 82.02 %	16.63 % 16.01 %	2.00 % 1.97 %
Health	6047 5850	4937 4791	979 940	131 119	81.64 % 81.90 %	16.19 % 16.07 %	2.17 % 2.03 %
Pets	5834 5901	4482 4579	1227 1207	125 115	76.83 % 77.60 %	21.03 % 20.45 %	2.14 % 1.95 %
Sport & Fitness	5875 5861	4543 4555	1212 1192	120 114	77.33 % 77.72 %	20.63 % 20.34 %	2.04 % 1.95 %
Job & Career	5936 5852	4491 4456	1322 1292	123 104	75.66 % 76.14 %	22.27 % 22.08 %	2.07 % 1.78 %
Dating	5913 5697	4362 4214	1420 1377	131 106	73.77 % 73.97 %	24.01 % 24.17 %	2.22 % 1.86 %
Other	5717 5756	4488 4593	1111 1054	118 109	78.50 % 79.79 %	19.43 % 18.31 %	2.06 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5451	3872 4094	1195 1258	113 99	74.75 % 75.11 %	23.07 % 23.08 %	2.18 % 1.82 %
Outlook Mail	5386 5695	4124 4365	1162 1210	100 120	76.57 % 76.65 %	21.57 % 21.25 %	1.86 % 2.11 %
Yahoo Mail	5563 5526	4313 4293	1138 1120	112 113	77.53 % 77.69 %	20.46 % 20.27 %	2.01 % 2.04 %
AOL Mail	5600 5406	4324 4159	1161 1146	115 101	77.21 % 76.93 %	20.73 % 21.20 %	2.05 % 1.87 %
Mail.com	5495 5390	4306 4273	1068 1013	121 104	78.36 % 79.28 %	19.44 % 18.79 %	2.20 % 1.93 %
Yandex Mail	5331 5515	4106 4276	1113 1136	112 103	77.02 % 77.53 %	20.88 % 20.60 %	2.10 % 1.87 %
GMX Mail	5458 5402	4182 4129	1165 1169	111 104	76.62 % 76.43 %	21.34 % 21.64 %	2.03 % 1.93 %
Zoho Mail	5570 5407	4387 4262	1064 1046	119 99	78.76 % 78.82 %	19.10 % 19.35 %	2.14 % 1.83 %
ProtonMail	5380 5354	4308 4261	970 989	102 104	80.07 % 79.59 %	18.03 % 18.47 %	1.90 % 1.94 %
Custom Mail	5522 5513	4487 4487	917 925	118 101	81.26 % 81.39 %	16.61 % 16.78 %	2.14 % 1.83 %
iCloud Mail	5350 5526	3971 4132	1265 1288	114 106	74.22 % 74.77 %	23.64 % 23.31 %	2.13 % 1.92 %
Tuta	5490 5589	4399 4481	980 1000	111 108	80.13 % 80.18 %	17.85 % 17.89 %	2.02 % 1.93 %
Juno.com	5294 5690	4205 4565	971 1014	118 111	79.43 % 80.23 %	18.34 % 17.82 %	2.23 % 1.95 %
Mailfence	5828 5467	4610 4424	1086 945	132 98	79.10 % 80.92 %	18.63 % 17.29 %	2.26 % 1.79 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.