Brevo and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 464.301	55.011 373.437	12.517 77.328	3.337 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 80.43 %	17.66 % 16.65 %	4.71 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35449	4372 29613	864 4957	229 879	80.00 % 83.54 %	15.81 % 13.98 %	4.19 % 2.48 %
Elektronics	5343 36158	4213 29379	892 5782	238 997	78.85 % 81.25 %	16.69 % 15.99 %	4.45 % 2.76 %
Entertainment	5344 35823	4148 28783	940 6009	256 1031	77.62 % 80.35 %	17.59 % 16.77 %	4.79 % 2.88 %
Cosmetics & Beauty	5466 35302	4238 28395	973 5915	255 992	77.53 % 80.43 %	17.80 % 16.76 %	4.67 % 2.81 %
Food & Drink	5364 35637	4303 29703	841 5033	220 901	80.22 % 83.35 %	15.68 % 14.12 %	4.10 % 2.53 %
Home & Garden	5338 35793	4299 29811	827 5018	212 964	80.54 % 83.29 %	15.49 % 14.02 %	3.97 % 2.69 %
Finance	5542 35551	4143 27449	1090 6887	309 1215	74.76 % 77.21 %	19.67 % 19.37 %	5.58 % 3.42 %
Health	5510 35615	4229 27834	1031 6627	250 1154	76.75 % 78.15 %	18.71 % 18.61 %	4.54 % 3.24 %
Pets	5558 35488	4371 29254	936 5278	251 956	78.64 % 82.43 %	16.84 % 14.87 %	4.52 % 2.69 %
Sport & Fitness	5436 35855	4138 28333	1032 6381	266 1141	76.12 % 79.02 %	18.98 % 17.80 %	4.89 % 3.18 %
Job & Career	5604 36558	4223 28625	1100 6766	281 1167	75.36 % 78.30 %	19.63 % 18.51 %	5.01 % 3.19 %
Dating	5483 35187	4104 26690	1085 7299	294 1198	74.85 % 75.85 %	19.79 % 20.74 %	5.36 % 3.40 %
Other	5412 35885	4230 29568	906 5376	276 941	78.16 % 82.40 %	16.74 % 14.98 %	5.10 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44964	3974 34587	1218 8910	323 1467	72.06 % 76.92 %	22.09 % 19.82 %	5.86 % 3.26 %
Outlook Mail	5484 45421	4130 35272	1053 8688	301 1461	75.31 % 77.66 %	19.20 % 19.13 %	5.49 % 3.22 %
Yahoo Mail	5308 44382	4038 35480	964 7522	306 1380	76.07 % 79.94 %	18.16 % 16.95 %	5.76 % 3.11 %
AOL Mail	5373 44918	4170 35936	966 7635	237 1347	77.61 % 80.00 %	17.98 % 17.00 %	4.41 % 3.00 %
Mail.com	5671 44750	4454 36292	978 7173	239 1285	78.54 % 81.10 %	17.25 % 16.03 %	4.21 % 2.87 %
Yandex Mail	5416 44806	4131 35207	1045 8178	240 1421	76.27 % 78.58 %	19.29 % 18.25 %	4.43 % 3.17 %
GMX Mail	5442 44619	4347 36214	874 7230	221 1175	79.88 % 81.16 %	16.06 % 16.20 %	4.06 % 2.63 %
Zoho Mail	5315 44692	4236 36723	861 6772	218 1197	79.70 % 82.17 %	16.20 % 15.15 %	4.10 % 2.68 %
ProtonMail	5360 45402	4324 37297	828 6964	208 1141	80.67 % 82.15 %	15.45 % 15.34 %	3.88 % 2.51 %
Custom Mail	5538 44114	4452 36847	855 6175	231 1092	80.39 % 83.53 %	15.44 % 14.00 %	4.17 % 2.48 %
iCloud Mail	5364 5399	3939 4297	1126 882	299 220	73.43 % 79.59 %	20.99 % 16.34 %	5.57 % 4.07 %
Tuta	5509 5373	4356 4581	893 616	260 176	79.07 % 85.26 %	16.21 % 11.46 %	4.72 % 3.28 %
Juno.com	5570 5461	4460 4704	856 583	254 174	80.07 % 86.14 %	15.37 % 10.68 %	4.56 % 3.19 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.