Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.898	51.806 51.506	12.761 13.024	1.253 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 78.16 %	19.39 % 19.76 %	1.90 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5107	4073 4013	1008 996	91 98	78.75 % 78.58 %	19.49 % 19.50 %	1.76 % 1.92 %
Elektronics	5042 5096	4032 3986	909 1017	101 93	79.97 % 78.22 %	18.03 % 19.96 %	2.00 % 1.82 %
Entertainment	4959 5211	3875 4058	985 1029	99 124	78.14 % 77.87 %	19.86 % 19.75 %	2.00 % 2.38 %
Cosmetics & Beauty	5154 5189	4072 4062	991 1017	91 110	79.01 % 78.28 %	19.23 % 19.60 %	1.77 % 2.12 %
Food & Drink	5019 5074	3939 3945	984 1027	96 102	78.48 % 77.75 %	19.61 % 20.24 %	1.91 % 2.01 %
Home & Garden	5010 5116	3906 3988	1009 1026	95 102	77.96 % 77.95 %	20.14 % 20.05 %	1.90 % 1.99 %
Finance	4754 5133	3909 4212	757 806	88 115	82.23 % 82.06 %	15.92 % 15.70 %	1.85 % 2.24 %
Health	5205 4995	4277 4044	826 841	102 110	82.17 % 80.96 %	15.87 % 16.84 %	1.96 % 2.20 %
Pets	4950 4967	3849 3866	1010 1002	91 99	77.76 % 77.83 %	20.40 % 20.17 %	1.84 % 1.99 %
Sport & Fitness	5244 5000	4105 3867	1039 1025	100 108	78.28 % 77.34 %	19.81 % 20.50 %	1.91 % 2.16 %
Job & Career	5199 4993	3930 3759	1162 1127	107 107	75.59 % 75.29 %	22.35 % 22.57 %	2.06 % 2.14 %
Dating	5190 4937	3893 3646	1200 1191	97 100	75.01 % 73.85 %	23.12 % 24.12 %	1.87 % 2.03 %
Other	4922 5080	3946 4060	881 920	95 100	80.17 % 79.92 %	17.90 % 18.11 %	1.93 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4650	3447 3482	1050 1076	94 92	75.08 % 74.88 %	22.87 % 23.14 %	2.05 % 1.98 %
Outlook Mail	4712 4844	3633 3734	995 1007	84 103	77.10 % 77.09 %	21.12 % 20.79 %	1.78 % 2.13 %
Yahoo Mail	4814 4750	3762 3679	962 971	90 100	78.15 % 77.45 %	19.98 % 20.44 %	1.87 % 2.11 %
AOL Mail	4686 4840	3668 3704	930 1034	88 102	78.28 % 76.53 %	19.85 % 21.36 %	1.88 % 2.11 %
Mail.com	4793 4581	3796 3653	897 827	100 101	79.20 % 79.74 %	18.71 % 18.05 %	2.09 % 2.20 %
Yandex Mail	4669 4821	3624 3714	960 1022	85 85	77.62 % 77.04 %	20.56 % 21.20 %	1.82 % 1.76 %
GMX Mail	4666 4777	3601 3646	986 1030	79 101	77.18 % 76.32 %	21.13 % 21.56 %	1.69 % 2.11 %
Zoho Mail	4712 4529	3766 3564	854 872	92 93	79.92 % 78.69 %	18.12 % 19.25 %	1.95 % 2.05 %
ProtonMail	4649 4684	3743 3737	816 849	90 98	80.51 % 79.78 %	17.55 % 18.13 %	1.94 % 2.09 %
Custom Mail	4944 4672	4057 3822	793 749	94 101	82.06 % 81.81 %	16.04 % 16.03 %	1.90 % 2.16 %
iCloud Mail	4660 4616	3484 3445	1085 1068	91 103	74.76 % 74.63 %	23.28 % 23.14 %	1.95 % 2.23 %
Tuta	4650 4777	3766 3778	798 901	86 98	80.99 % 79.09 %	17.16 % 18.86 %	1.85 % 2.05 %
Juno.com	4538 4681	3654 3781	798 806	86 94	80.52 % 80.77 %	17.58 % 17.22 %	1.90 % 2.01 %
Mailfence	4736 4676	3805 3767	837 812	94 97	80.34 % 80.56 %	17.67 % 17.37 %	1.98 % 2.07 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.