Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.873	51.364 50.389	12.830 12.397	1.406 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.89 %	19.72 % 19.41 %	2.16 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4769	3866 3784	991 904	100 107	78.61 % 79.35 %	20.15 % 18.96 %	2.03 % 2.24 %
Elektronics	5108 5031	4072 3986	959 976	111 115	79.72 % 79.23 %	18.77 % 19.40 %	2.17 % 2.29 %
Entertainment	4998 4996	3906 3939	1030 970	107 123	78.15 % 78.84 %	20.61 % 19.42 %	2.14 % 2.46 %
Cosmetics & Beauty	4918 4911	3916 3859	937 988	107 115	79.63 % 78.58 %	19.05 % 20.12 %	2.18 % 2.34 %
Food & Drink	4946 4853	3896 3810	1000 945	107 119	78.77 % 78.51 %	20.22 % 19.47 %	2.16 % 2.45 %
Home & Garden	5130 4861	4022 3841	1037 945	111 110	78.40 % 79.02 %	20.21 % 19.44 %	2.16 % 2.26 %
Finance	4974 4794	4052 3891	862 806	106 122	81.46 % 81.16 %	17.33 % 16.81 %	2.13 % 2.54 %
Health	5111 5001	4147 4023	884 898	120 119	81.14 % 80.44 %	17.30 % 17.96 %	2.35 % 2.38 %
Pets	4854 4911	3792 3861	979 944	101 116	78.12 % 78.62 %	20.17 % 19.22 %	2.08 % 2.36 %
Sport & Fitness	5130 4901	4034 3858	1027 978	114 124	78.64 % 78.72 %	20.02 % 19.96 %	2.22 % 2.53 %
Job & Career	5083 4779	3906 3678	1109 1007	113 122	76.84 % 76.96 %	21.82 % 21.07 %	2.22 % 2.55 %
Dating	5012 5057	3839 3839	1113 1118	98 114	76.60 % 75.91 %	22.21 % 22.11 %	1.96 % 2.25 %
Other	4886 5009	3916 4020	902 918	111 110	80.15 % 80.26 %	18.46 % 18.33 %	2.27 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4649	3613 3565	1060 1015	103 109	76.58 % 76.68 %	22.47 % 21.83 %	2.18 % 2.34 %
Outlook Mail	4782 4749	3723 3697	1000 973	93 109	77.85 % 77.85 %	20.91 % 20.49 %	1.94 % 2.30 %
Yahoo Mail	4745 4629	3724 3609	972 921	102 110	78.48 % 77.97 %	20.48 % 19.90 %	2.15 % 2.38 %
AOL Mail	4674 4730	3671 3675	928 979	105 108	78.54 % 77.70 %	19.85 % 20.70 %	2.25 % 2.28 %
Mail.com	4983 4526	3975 3634	928 803	114 106	79.77 % 80.29 %	18.62 % 17.74 %	2.29 % 2.34 %
Yandex Mail	4814 4794	3774 3770	993 958	107 110	78.40 % 78.64 %	20.63 % 19.98 %	2.22 % 2.29 %
GMX Mail	4634 4797	3587 3728	975 991	103 112	77.41 % 77.72 %	21.04 % 20.66 %	2.22 % 2.33 %
Zoho Mail	4705 4584	3768 3665	870 852	101 108	80.09 % 79.95 %	18.49 % 18.59 %	2.15 % 2.36 %
ProtonMail	4758 4648	3827 3732	870 823	111 114	80.43 % 80.29 %	18.28 % 17.71 %	2.33 % 2.45 %
Custom Mail	4799 4668	3887 3793	845 787	100 117	81.00 % 81.26 %	17.61 % 16.86 %	2.08 % 2.51 %
iCloud Mail	5008 4577	3825 3500	1104 1022	110 116	76.38 % 76.47 %	22.04 % 22.33 %	2.20 % 2.53 %
Tuta	4715 4705	3786 3735	870 880	96 120	80.30 % 79.38 %	18.45 % 18.70 %	2.04 % 2.55 %
Juno.com	4721 4621	3792 3722	875 833	101 105	80.32 % 80.55 %	18.53 % 18.03 %	2.14 % 2.27 %
Mailfence	3012 3196	2412 2564	540 560	60 72	80.08 % 80.23 %	17.93 % 17.52 %	1.99 % 2.25 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.