Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.674	59.740 60.274	15.263 14.992	1.596 1.408

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 78.61 %	19.93 % 19.55 %	2.08 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5838	4836 4564	1257 1176	127 98	77.75 % 78.18 %	20.21 % 20.14 %	2.04 % 1.68 %
Elektronics	5786 5947	4580 4690	1078 1162	128 95	79.16 % 78.86 %	18.63 % 19.54 %	2.21 % 1.60 %
Entertainment	5998 6018	4669 4725	1193 1169	136 124	77.84 % 78.51 %	19.89 % 19.43 %	2.27 % 2.06 %
Cosmetics & Beauty	5849 6169	4575 4876	1165 1166	109 127	78.22 % 79.04 %	19.92 % 18.90 %	1.86 % 2.06 %
Food & Drink	5894 5911	4598 4613	1176 1196	120 102	78.01 % 78.04 %	19.95 % 20.23 %	2.04 % 1.73 %
Home & Garden	5783 5788	4504 4527	1157 1164	122 97	77.88 % 78.21 %	20.01 % 20.11 %	2.11 % 1.68 %
Finance	5673 6131	4617 5047	946 964	110 120	81.39 % 82.32 %	16.68 % 15.72 %	1.94 % 1.96 %
Health	6113 5780	4994 4738	987 924	132 118	81.69 % 81.97 %	16.15 % 15.99 %	2.16 % 2.04 %
Pets	5881 5810	4526 4522	1233 1184	122 104	76.96 % 77.83 %	20.97 % 20.38 %	2.07 % 1.79 %
Sport & Fitness	5830 5838	4503 4553	1204 1176	123 109	77.24 % 77.99 %	20.65 % 20.14 %	2.11 % 1.87 %
Job & Career	5877 5897	4448 4483	1308 1309	121 105	75.68 % 76.02 %	22.26 % 22.20 %	2.06 % 1.78 %
Dating	5955 5695	4378 4227	1450 1365	127 103	73.52 % 74.22 %	24.35 % 23.97 %	2.13 % 1.81 %
Other	5740 5852	4512 4709	1109 1037	119 106	78.61 % 80.47 %	19.32 % 17.72 %	2.07 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5476	3956 4121	1218 1261	117 94	74.77 % 75.26 %	23.02 % 23.03 %	2.21 % 1.72 %
Outlook Mail	5479 5593	4183 4329	1191 1154	105 110	76.35 % 77.40 %	21.74 % 20.63 %	1.92 % 1.97 %
Yahoo Mail	5528 5523	4284 4306	1133 1109	111 108	77.50 % 77.96 %	20.50 % 20.08 %	2.01 % 1.96 %
AOL Mail	5615 5475	4344 4237	1154 1139	117 99	77.36 % 77.39 %	20.55 % 20.80 %	2.08 % 1.81 %
Mail.com	5527 5429	4348 4333	1054 993	125 103	78.67 % 79.81 %	19.07 % 18.29 %	2.26 % 1.90 %
Yandex Mail	5285 5476	4064 4256	1114 1123	107 97	76.90 % 77.72 %	21.08 % 20.51 %	2.02 % 1.77 %
GMX Mail	5521 5430	4231 4186	1179 1144	111 100	76.63 % 77.09 %	21.35 % 21.07 %	2.01 % 1.84 %
Zoho Mail	5514 5369	4347 4264	1045 1006	122 99	78.84 % 79.42 %	18.95 % 18.74 %	2.21 % 1.84 %
ProtonMail	5370 5348	4296 4273	967 975	107 100	80.00 % 79.90 %	18.01 % 18.23 %	1.99 % 1.87 %
Custom Mail	5515 5470	4490 4481	908 893	117 96	81.41 % 81.92 %	16.46 % 16.33 %	2.12 % 1.76 %
iCloud Mail	5429 5566	4041 4176	1273 1284	115 106	74.43 % 75.03 %	23.45 % 23.07 %	2.12 % 1.90 %
Tuta	5533 5581	4442 4478	987 1004	104 99	80.28 % 80.24 %	17.84 % 17.99 %	1.88 % 1.77 %
Juno.com	5298 5584	4196 4503	992 978	110 103	79.20 % 80.64 %	18.72 % 17.51 %	2.08 % 1.84 %
Mailfence	5694 5354	4518 4331	1048 929	128 94	79.35 % 80.89 %	18.41 % 17.35 %	2.25 % 1.76 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.