Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 77.234	59.424 60.455	15.476 15.304	1.640 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 78.28 %	20.22 % 19.82 %	2.14 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5913	4747 4584	1274 1227	127 102	77.21 % 77.52 %	20.72 % 20.75 %	2.07 % 1.73 %
Elektronics	5858 5949	4578 4663	1146 1180	134 106	78.15 % 78.38 %	19.56 % 19.84 %	2.29 % 1.78 %
Entertainment	5986 5917	4636 4637	1215 1162	135 118	77.45 % 78.37 %	20.30 % 19.64 %	2.26 % 1.99 %
Cosmetics & Beauty	5862 6166	4573 4852	1169 1174	120 140	78.01 % 78.69 %	19.94 % 19.04 %	2.05 % 2.27 %
Food & Drink	5934 5871	4600 4568	1214 1198	120 105	77.52 % 77.81 %	20.46 % 20.41 %	2.02 % 1.79 %
Home & Garden	5711 5728	4435 4447	1152 1175	124 106	77.66 % 77.64 %	20.17 % 20.51 %	2.17 % 1.85 %
Finance	5782 6112	4684 5005	979 986	119 121	81.01 % 81.89 %	16.93 % 16.13 %	2.06 % 1.98 %
Health	6007 5924	4890 4854	986 952	131 118	81.41 % 81.94 %	16.41 % 16.07 %	2.18 % 1.99 %
Pets	5843 6021	4488 4679	1232 1225	123 117	76.81 % 77.71 %	21.09 % 20.35 %	2.11 % 1.94 %
Sport & Fitness	5987 5992	4615 4669	1242 1203	130 120	77.08 % 77.92 %	20.74 % 20.08 %	2.17 % 2.00 %
Job & Career	5881 5965	4431 4538	1328 1320	122 107	75.34 % 76.08 %	22.58 % 22.13 %	2.07 % 1.79 %
Dating	5925 5811	4352 4281	1437 1423	136 107	73.45 % 73.67 %	24.25 % 24.49 %	2.30 % 1.84 %
Other	5616 5865	4395 4678	1102 1079	119 108	78.26 % 79.76 %	19.62 % 18.40 %	2.12 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5507	3846 4133	1205 1274	114 100	74.46 % 75.05 %	23.33 % 23.13 %	2.21 % 1.82 %
Outlook Mail	5361 5688	4091 4359	1167 1209	103 120	76.31 % 76.64 %	21.77 % 21.26 %	1.92 % 2.11 %
Yahoo Mail	5541 5581	4276 4330	1148 1137	117 114	77.17 % 77.58 %	20.72 % 20.37 %	2.11 % 2.04 %
AOL Mail	5670 5336	4351 4101	1197 1136	122 99	76.74 % 76.86 %	21.11 % 21.29 %	2.15 % 1.86 %
Mail.com	5500 5539	4301 4398	1075 1038	124 103	78.20 % 79.40 %	19.55 % 18.74 %	2.25 % 1.86 %
Yandex Mail	5488 5452	4197 4248	1170 1102	121 102	76.48 % 77.92 %	21.32 % 20.21 %	2.20 % 1.87 %
GMX Mail	5359 5380	4084 4115	1160 1162	115 103	76.21 % 76.49 %	21.65 % 21.60 %	2.15 % 1.91 %
Zoho Mail	5524 5499	4339 4346	1065 1050	120 103	78.55 % 79.03 %	19.28 % 19.09 %	2.17 % 1.87 %
ProtonMail	5358 5298	4262 4220	990 974	106 104	79.54 % 79.65 %	18.48 % 18.38 %	1.98 % 1.96 %
Custom Mail	5549 5584	4487 4546	944 938	118 100	80.86 % 81.41 %	17.01 % 16.80 %	2.13 % 1.79 %
iCloud Mail	5464 5534	4030 4148	1315 1282	119 104	73.76 % 74.95 %	24.07 % 23.17 %	2.18 % 1.88 %
Tuta	5503 5626	4397 4507	994 1005	112 114	79.90 % 80.11 %	18.06 % 17.86 %	2.04 % 2.03 %
Juno.com	5312 5714	4227 4560	966 1042	119 112	79.57 % 79.80 %	18.19 % 18.24 %	2.24 % 1.96 %
Mailfence	5746 5496	4536 4444	1080 955	130 97	78.94 % 80.86 %	18.80 % 17.38 %	2.26 % 1.76 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.