Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 66.326	51.753 51.987	12.631 13.088	1.194 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 78.38 %	19.26 % 19.73 %	1.82 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5064	4097 3956	996 1024	89 84	79.06 % 78.12 %	19.22 % 20.22 %	1.72 % 1.66 %
Elektronics	5040 5163	4045 4054	899 1018	96 91	80.26 % 78.52 %	17.84 % 19.72 %	1.90 % 1.76 %
Entertainment	4982 5295	3910 4141	980 1038	92 116	78.48 % 78.21 %	19.67 % 19.60 %	1.85 % 2.19 %
Cosmetics & Beauty	5151 5235	4082 4123	982 1008	87 104	79.25 % 78.76 %	19.06 % 19.26 %	1.69 % 1.99 %
Food & Drink	4897 5120	3839 4001	967 1025	91 94	78.39 % 78.14 %	19.75 % 20.02 %	1.86 % 1.84 %
Home & Garden	5029 5105	3953 3995	984 1020	92 90	78.60 % 78.26 %	19.57 % 19.98 %	1.83 % 1.76 %
Finance	4812 5187	3960 4254	770 825	82 108	82.29 % 82.01 %	16.00 % 15.91 %	1.70 % 2.08 %
Health	5213 5017	4301 4095	814 815	98 107	82.51 % 81.62 %	15.61 % 16.24 %	1.88 % 2.13 %
Pets	4967 5062	3872 3936	1007 1036	88 90	77.95 % 77.76 %	20.27 % 20.47 %	1.77 % 1.78 %
Sport & Fitness	5093 4985	3996 3880	1003 1012	94 93	78.46 % 77.83 %	19.69 % 20.30 %	1.85 % 1.87 %
Job & Career	5138 5090	3893 3860	1145 1134	100 96	75.77 % 75.83 %	22.28 % 22.28 %	1.95 % 1.89 %
Dating	5156 4873	3875 3588	1185 1196	96 89	75.16 % 73.63 %	22.98 % 24.54 %	1.86 % 1.83 %
Other	4918 5130	3930 4104	899 937	89 89	79.91 % 80.00 %	18.28 % 18.27 %	1.81 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4688	3495 3506	1051 1103	91 79	75.37 % 74.79 %	22.67 % 23.53 %	1.96 % 1.69 %
Outlook Mail	4702 4770	3636 3691	984 981	82 98	77.33 % 77.38 %	20.93 % 20.57 %	1.74 % 2.05 %
Yahoo Mail	4771 4758	3739 3693	946 975	86 90	78.37 % 77.62 %	19.83 % 20.49 %	1.80 % 1.89 %
AOL Mail	4770 4883	3738 3751	949 1040	83 92	78.36 % 76.82 %	19.90 % 21.30 %	1.74 % 1.88 %
Mail.com	4638 4608	3689 3675	856 841	93 92	79.54 % 79.75 %	18.46 % 18.25 %	2.01 % 2.00 %
Yandex Mail	4560 4848	3546 3764	932 1002	82 82	77.76 % 77.64 %	20.44 % 20.67 %	1.80 % 1.69 %
GMX Mail	4698 4781	3639 3668	982 1019	77 94	77.46 % 76.72 %	20.90 % 21.31 %	1.64 % 1.97 %
Zoho Mail	4680 4586	3753 3638	841 862	86 86	80.19 % 79.33 %	17.97 % 18.80 %	1.84 % 1.88 %
ProtonMail	4616 4727	3733 3768	801 865	82 94	80.87 % 79.71 %	17.35 % 18.30 %	1.78 % 1.99 %
Custom Mail	4908 4730	4036 3887	781 751	91 92	82.23 % 82.18 %	15.91 % 15.88 %	1.85 % 1.95 %
iCloud Mail	4575 4767	3430 3560	1059 1112	86 95	74.97 % 74.68 %	23.15 % 23.33 %	1.88 % 1.99 %
Tuta	4778 4766	3894 3807	801 871	83 88	81.50 % 79.88 %	16.76 % 18.28 %	1.74 % 1.85 %
Juno.com	4482 4721	3593 3801	809 836	80 84	80.17 % 80.51 %	18.05 % 17.71 %	1.78 % 1.78 %
Mailfence	4763 4693	3832 3778	839 830	92 85	80.45 % 80.50 %	17.61 % 17.69 %	1.93 % 1.81 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.