Brevo and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 437.246	34.180 350.700	7.863 73.945	2.115 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 80.21 %	17.81 % 16.91 %	4.79 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33405	2740 27843	548 4745	149 817	79.72 % 83.35 %	15.94 % 14.20 %	4.34 % 2.45 %
Elektronics	3290 33963	2592 27513	552 5526	146 924	78.78 % 81.01 %	16.78 % 16.27 %	4.44 % 2.72 %
Entertainment	3303 33717	2567 27009	581 5744	155 964	77.72 % 80.10 %	17.59 % 17.04 %	4.69 % 2.86 %
Cosmetics & Beauty	3448 33276	2671 26702	620 5661	157 913	77.47 % 80.24 %	17.98 % 17.01 %	4.55 % 2.74 %
Food & Drink	3411 33556	2730 27910	542 4815	139 831	80.04 % 83.17 %	15.89 % 14.35 %	4.08 % 2.48 %
Home & Garden	3330 33604	2687 27925	519 4784	124 895	80.69 % 83.10 %	15.59 % 14.24 %	3.72 % 2.66 %
Finance	3425 33516	2531 25792	678 6589	216 1135	73.90 % 76.95 %	19.80 % 19.66 %	6.31 % 3.39 %
Health	3439 33534	2622 26116	646 6345	171 1073	76.24 % 77.88 %	18.78 % 18.92 %	4.97 % 3.20 %
Pets	3398 33421	2657 27499	576 5038	165 884	78.19 % 82.28 %	16.95 % 15.07 %	4.86 % 2.65 %
Sport & Fitness	3350 33797	2540 26626	644 6096	166 1075	75.82 % 78.78 %	19.22 % 18.04 %	4.96 % 3.18 %
Job & Career	3480 34505	2615 26947	694 6465	171 1093	75.14 % 78.10 %	19.94 % 18.74 %	4.91 % 3.17 %
Dating	3407 33195	2548 25073	681 7010	178 1112	74.79 % 75.53 %	19.99 % 21.12 %	5.22 % 3.35 %
Other	3440 33757	2680 27745	582 5127	178 885	77.91 % 82.19 %	16.92 % 15.19 %	5.17 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42825	2481 32907	768 8547	213 1371	71.66 % 76.84 %	22.18 % 19.96 %	6.15 % 3.20 %
Outlook Mail	3429 43304	2568 33529	663 8395	198 1380	74.89 % 77.43 %	19.34 % 19.39 %	5.77 % 3.19 %
Yahoo Mail	3324 42395	2529 33820	612 7271	183 1304	76.08 % 79.77 %	18.41 % 17.15 %	5.51 % 3.08 %
AOL Mail	3362 42809	2613 34178	608 7359	141 1272	77.72 % 79.84 %	18.08 % 17.19 %	4.19 % 2.97 %
Mail.com	3452 42703	2712 34555	603 6932	137 1216	78.56 % 80.92 %	17.47 % 16.23 %	3.97 % 2.85 %
Yandex Mail	3312 42643	2515 33425	644 7871	153 1347	75.94 % 78.38 %	19.44 % 18.46 %	4.62 % 3.16 %
GMX Mail	3429 42550	2733 34450	550 6998	146 1102	79.70 % 80.96 %	16.04 % 16.45 %	4.26 % 2.59 %
Zoho Mail	3359 42546	2661 34871	549 6539	149 1136	79.22 % 81.96 %	16.34 % 15.37 %	4.44 % 2.67 %
ProtonMail	3319 43266	2661 35448	520 6744	138 1074	80.17 % 81.93 %	15.67 % 15.59 %	4.16 % 2.48 %
Custom Mail	3495 42066	2797 35066	548 5958	150 1042	80.03 % 83.36 %	15.68 % 14.16 %	4.29 % 2.48 %
iCloud Mail	3337 3352	2444 2653	705 561	188 138	73.24 % 79.15 %	21.13 % 16.74 %	5.63 % 4.12 %
Tuta	3424 3386	2706 2880	555 400	163 106	79.03 % 85.06 %	16.21 % 11.81 %	4.76 % 3.13 %
Juno.com	3454 3401	2760 2918	538 370	156 113	79.91 % 85.80 %	15.58 % 10.88 %	4.52 % 3.32 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.