Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.791	51.947 51.708	12.612 12.893	1.214 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 78.59 %	19.18 % 19.60 %	1.85 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5042	4188 3936	1031 1025	91 81	78.87 % 78.06 %	19.42 % 20.33 %	1.71 % 1.61 %
Elektronics	4997 5093	4000 4011	894 1001	103 81	80.05 % 78.76 %	17.89 % 19.65 %	2.06 % 1.59 %
Entertainment	5126 5169	4035 4056	985 1004	106 109	78.72 % 78.47 %	19.22 % 19.42 %	2.07 % 2.11 %
Cosmetics & Beauty	5059 5269	4004 4168	971 993	84 108	79.15 % 79.10 %	19.19 % 18.85 %	1.66 % 2.05 %
Food & Drink	5005 5064	3959 3964	954 1011	92 89	79.10 % 78.28 %	19.06 % 19.96 %	1.84 % 1.76 %
Home & Garden	4981 4995	3924 3915	965 997	92 83	78.78 % 78.38 %	19.37 % 19.96 %	1.85 % 1.66 %
Finance	4899 5284	4030 4335	788 846	81 103	82.26 % 82.04 %	16.08 % 16.01 %	1.65 % 1.95 %
Health	5262 4900	4349 4018	812 780	101 102	82.65 % 82.00 %	15.43 % 15.92 %	1.92 % 2.08 %
Pets	5104 5006	3974 3891	1034 1030	96 85	77.86 % 77.73 %	20.26 % 20.58 %	1.88 % 1.70 %
Sport & Fitness	5006 5039	3931 3931	984 1018	91 90	78.53 % 78.01 %	19.66 % 20.20 %	1.82 % 1.79 %
Job & Career	5023 5017	3848 3812	1083 1118	92 87	76.61 % 75.98 %	21.56 % 22.28 %	1.83 % 1.73 %
Dating	5092 4875	3802 3613	1196 1176	94 86	74.67 % 74.11 %	23.49 % 24.12 %	1.85 % 1.76 %
Other	4909 5038	3903 4058	915 894	91 86	79.51 % 80.55 %	18.64 % 17.75 %	1.85 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4739	3472 3563	1032 1098	94 78	75.51 % 75.18 %	22.44 % 23.17 %	2.04 % 1.65 %
Outlook Mail	4698 4830	3634 3740	982 997	82 93	77.35 % 77.43 %	20.90 % 20.64 %	1.75 % 1.93 %
Yahoo Mail	4820 4698	3785 3665	946 942	89 91	78.53 % 78.01 %	19.63 % 20.05 %	1.85 % 1.94 %
AOL Mail	4829 4727	3783 3650	957 991	89 86	78.34 % 77.22 %	19.82 % 20.96 %	1.84 % 1.82 %
Mail.com	4644 4582	3702 3655	849 838	93 89	79.72 % 79.77 %	18.28 % 18.29 %	2.00 % 1.94 %
Yandex Mail	4550 4692	3548 3645	923 969	79 78	77.98 % 77.69 %	20.29 % 20.65 %	1.74 % 1.66 %
GMX Mail	4763 4687	3695 3620	985 980	83 87	77.58 % 77.23 %	20.68 % 20.91 %	1.74 % 1.86 %
Zoho Mail	4645 4593	3704 3654	854 856	87 83	79.74 % 79.56 %	18.39 % 18.64 %	1.87 % 1.81 %
ProtonMail	4659 4582	3761 3654	816 847	82 81	80.73 % 79.75 %	17.51 % 18.49 %	1.76 % 1.77 %
Custom Mail	4775 4703	3936 3859	749 759	90 85	82.43 % 82.05 %	15.69 % 16.14 %	1.88 % 1.81 %
iCloud Mail	4684 4815	3533 3623	1064 1103	87 89	75.43 % 75.24 %	22.72 % 22.91 %	1.86 % 1.85 %
Tuta	4752 4807	3864 3852	806 869	82 86	81.31 % 80.13 %	16.96 % 18.08 %	1.73 % 1.79 %
Juno.com	4549 4717	3657 3795	811 839	81 83	80.39 % 80.45 %	17.83 % 17.79 %	1.78 % 1.76 %
Mailfence	4807 4619	3873 3733	838 805	96 81	80.57 % 80.82 %	17.43 % 17.43 %	2.00 % 1.75 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.