Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 65.017	51.606 51.104	12.735 12.712	1.306 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.60 %	19.48 % 19.55 %	2.00 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4880	3945 3864	994 929	93 101	78.68 % 79.18 %	19.82 % 19.04 %	1.85 % 2.07 %
Elektronics	5092 5194	4074 4104	947 1003	102 109	80.01 % 79.01 %	18.60 % 19.31 %	2.00 % 2.10 %
Entertainment	4934 5132	3860 4026	1005 1002	99 121	78.23 % 78.45 %	20.37 % 19.52 %	2.01 % 2.36 %
Cosmetics & Beauty	5064 5065	4028 3963	956 1019	98 111	79.54 % 78.24 %	18.88 % 20.12 %	1.94 % 2.19 %
Food & Drink	4890 5048	3853 3949	970 999	98 114	78.79 % 78.23 %	19.84 % 19.79 %	2.00 % 2.26 %
Home & Garden	5163 5017	4040 3932	1040 996	106 106	78.25 % 78.37 %	20.14 % 19.85 %	2.05 % 2.11 %
Finance	4876 4912	4002 4021	807 799	97 113	82.08 % 81.86 %	16.55 % 16.27 %	1.99 % 2.30 %
Health	5228 5051	4284 4073	859 899	115 112	81.94 % 80.64 %	16.43 % 17.80 %	2.20 % 2.22 %
Pets	4797 4937	3735 3864	969 971	93 105	77.86 % 78.27 %	20.20 % 19.67 %	1.94 % 2.13 %
Sport & Fitness	5157 4941	4043 3852	1045 995	104 118	78.40 % 77.96 %	20.26 % 20.14 %	2.02 % 2.39 %
Job & Career	5102 4792	3896 3658	1114 1039	107 109	76.36 % 76.34 %	21.83 % 21.68 %	2.10 % 2.27 %
Dating	5040 5022	3817 3766	1135 1147	89 106	75.73 % 74.99 %	22.52 % 22.84 %	1.77 % 2.11 %
Other	5002 5026	4029 4032	894 914	105 103	80.55 % 80.22 %	17.87 % 18.19 %	2.10 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4595	3588 3481	1066 1038	96 99	76.00 % 75.76 %	22.58 % 22.59 %	2.03 % 2.15 %
Outlook Mail	4768 4770	3709 3699	997 995	89 102	77.79 % 77.55 %	20.91 % 20.86 %	1.87 % 2.14 %
Yahoo Mail	4755 4651	3738 3598	954 934	96 103	78.61 % 77.36 %	20.06 % 20.08 %	2.02 % 2.21 %
AOL Mail	4612 4851	3622 3765	910 1004	93 102	78.53 % 77.61 %	19.73 % 20.70 %	2.02 % 2.10 %
Mail.com	4872 4551	3882 3647	897 821	104 100	79.68 % 80.14 %	18.41 % 18.04 %	2.13 % 2.20 %
Yandex Mail	4755 4835	3714 3752	974 999	97 101	78.11 % 77.60 %	20.48 % 20.66 %	2.04 % 2.09 %
GMX Mail	4684 4884	3623 3770	983 1026	92 106	77.35 % 77.19 %	20.99 % 21.01 %	1.96 % 2.17 %
Zoho Mail	4711 4614	3771 3671	857 866	96 100	80.05 % 79.56 %	18.19 % 18.77 %	2.04 % 2.17 %
ProtonMail	4654 4687	3761 3763	817 830	99 105	80.81 % 80.29 %	17.55 % 17.71 %	2.13 % 2.24 %
Custom Mail	4750 4660	3883 3805	800 744	94 113	81.75 % 81.65 %	16.84 % 15.97 %	1.98 % 2.42 %
iCloud Mail	4883 4603	3712 3474	1103 1056	96 111	76.02 % 75.47 %	22.59 % 22.94 %	1.97 % 2.41 %
Tuta	4720 4614	3797 3658	857 876	91 102	80.44 % 79.28 %	18.16 % 18.99 %	1.93 % 2.21 %
Juno.com	4587 4764	3687 3850	826 839	89 101	80.38 % 80.81 %	18.01 % 17.61 %	1.94 % 2.12 %
Mailfence	3887 3938	3119 3171	694 684	74 83	80.24 % 80.52 %	17.85 % 17.37 %	1.90 % 2.11 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.