Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.861	51.817 51.295	12.742 13.067	1.214 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.88 %	19.37 % 19.84 %	1.85 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5069	4004 3978	1005 980	89 111	78.54 % 78.48 %	19.71 % 19.33 %	1.75 % 2.19 %
Elektronics	5027 5177	4033 4041	900 1026	94 110	80.23 % 78.06 %	17.90 % 19.82 %	1.87 % 2.12 %
Entertainment	4956 5229	3874 4071	990 1031	92 127	78.17 % 77.85 %	19.98 % 19.72 %	1.86 % 2.43 %
Cosmetics & Beauty	5185 5104	4113 3969	981 1020	91 115	79.32 % 77.76 %	18.92 % 19.98 %	1.76 % 2.25 %
Food & Drink	4881 5155	3831 3982	960 1059	90 114	78.49 % 77.25 %	19.67 % 20.54 %	1.84 % 2.21 %
Home & Garden	5066 5099	3952 3949	1017 1037	97 113	78.01 % 77.45 %	20.08 % 20.34 %	1.91 % 2.22 %
Finance	4793 5056	3944 4124	765 808	84 124	82.29 % 81.57 %	15.96 % 15.98 %	1.75 % 2.45 %
Health	5258 5033	4319 4055	834 862	105 116	82.14 % 80.57 %	15.86 % 17.13 %	2.00 % 2.30 %
Pets	4920 4990	3831 3870	1000 1009	89 111	77.87 % 77.56 %	20.33 % 20.22 %	1.81 % 2.22 %
Sport & Fitness	5293 4944	4141 3807	1054 1019	98 118	78.24 % 77.00 %	19.91 % 20.61 %	1.85 % 2.39 %
Job & Career	5193 4874	3925 3678	1164 1081	104 115	75.58 % 75.46 %	22.41 % 22.18 %	2.00 % 2.36 %
Dating	5104 5058	3831 3729	1185 1215	88 114	75.06 % 73.72 %	23.22 % 24.02 %	1.72 % 2.25 %
Other	4999 5073	4019 4042	887 920	93 111	80.40 % 79.68 %	17.74 % 18.14 %	1.86 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4539	3486 3378	1073 1061	93 100	74.94 % 74.42 %	23.07 % 23.38 %	2.00 % 2.20 %
Outlook Mail	4710 4780	3630 3646	997 1026	83 108	77.07 % 76.28 %	21.17 % 21.46 %	1.76 % 2.26 %
Yahoo Mail	4766 4679	3727 3604	951 967	88 108	78.20 % 77.03 %	19.95 % 20.67 %	1.85 % 2.31 %
AOL Mail	4563 4875	3577 3736	905 1028	81 111	78.39 % 76.64 %	19.83 % 21.09 %	1.78 % 2.28 %
Mail.com	4838 4633	3851 3691	893 830	94 112	79.60 % 79.67 %	18.46 % 17.91 %	1.94 % 2.42 %
Yandex Mail	4670 4858	3629 3720	956 1039	85 99	77.71 % 76.57 %	20.47 % 21.39 %	1.82 % 2.04 %
GMX Mail	4708 4825	3635 3679	988 1036	85 110	77.21 % 76.25 %	20.99 % 21.47 %	1.81 % 2.28 %
Zoho Mail	4698 4612	3763 3612	850 896	85 104	80.10 % 78.32 %	18.09 % 19.43 %	1.81 % 2.25 %
ProtonMail	4601 4745	3722 3776	790 861	89 108	80.90 % 79.58 %	17.17 % 18.15 %	1.93 % 2.28 %
Custom Mail	4813 4643	3948 3791	774 739	91 113	82.03 % 81.65 %	16.08 % 15.92 %	1.89 % 2.43 %
iCloud Mail	4752 4623	3560 3431	1104 1081	88 111	74.92 % 74.22 %	23.23 % 23.38 %	1.85 % 2.40 %
Tuta	4731 4708	3821 3708	825 891	85 109	80.77 % 78.76 %	17.44 % 18.93 %	1.80 % 2.32 %
Juno.com	4601 4698	3701 3787	818 810	82 101	80.44 % 80.61 %	17.78 % 17.24 %	1.78 % 2.15 %
Mailfence	4670 4643	3767 3736	818 802	85 105	80.66 % 80.47 %	17.52 % 17.27 %	1.82 % 2.26 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.