Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 77.346	59.540 59.160	15.518 16.331	1.636 1.855

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.49 %	20.23 % 21.11 %	2.13 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 6015	4749 4536	1272 1321	125 158	77.27 % 75.41 %	20.70 % 21.96 %	2.03 % 2.63 %
Elektronics	5976 6084	4658 4706	1182 1241	136 137	77.95 % 77.35 %	19.78 % 20.40 %	2.28 % 2.25 %
Entertainment	6047 5962	4656 4530	1257 1296	134 136	77.00 % 75.98 %	20.79 % 21.74 %	2.22 % 2.28 %
Cosmetics & Beauty	5761 5949	4509 4622	1131 1188	121 139	78.27 % 77.69 %	19.63 % 19.97 %	2.10 % 2.34 %
Food & Drink	5989 5806	4644 4417	1224 1254	121 135	77.54 % 76.08 %	20.44 % 21.60 %	2.02 % 2.33 %
Home & Garden	5719 5795	4435 4396	1162 1256	122 143	77.55 % 75.86 %	20.32 % 21.67 %	2.13 % 2.47 %
Finance	5914 5969	4794 4754	997 1065	123 150	81.06 % 79.64 %	16.86 % 17.84 %	2.08 % 2.51 %
Health	5996 6045	4889 4774	978 1129	129 142	81.54 % 78.97 %	16.31 % 18.68 %	2.15 % 2.35 %
Pets	5838 6004	4493 4560	1221 1295	124 149	76.96 % 75.95 %	20.91 % 21.57 %	2.12 % 2.48 %
Sport & Fitness	5824 5946	4484 4551	1212 1258	128 137	76.99 % 76.54 %	20.81 % 21.16 %	2.20 % 2.30 %
Job & Career	5877 6056	4436 4472	1321 1444	120 140	75.48 % 73.84 %	22.48 % 23.84 %	2.04 % 2.31 %
Dating	5956 5776	4368 4195	1455 1438	133 143	73.34 % 72.63 %	24.43 % 24.90 %	2.23 % 2.48 %
Other	5651 5939	4425 4647	1106 1146	120 146	78.30 % 78.25 %	19.57 % 19.30 %	2.12 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5532	3939 4057	1226 1345	111 130	74.66 % 73.34 %	23.24 % 24.31 %	2.10 % 2.35 %
Outlook Mail	5355 5594	4086 4159	1164 1303	105 132	76.30 % 74.35 %	21.74 % 23.29 %	1.96 % 2.36 %
Yahoo Mail	5484 5503	4234 4172	1138 1203	112 128	77.21 % 75.81 %	20.75 % 21.86 %	2.04 % 2.33 %
AOL Mail	5734 5586	4401 4225	1205 1218	128 143	76.75 % 75.64 %	21.01 % 21.80 %	2.23 % 2.56 %
Mail.com	5428 5356	4257 4161	1048 1066	123 129	78.43 % 77.69 %	19.31 % 19.90 %	2.27 % 2.41 %
Yandex Mail	5461 5541	4172 4195	1166 1217	123 129	76.40 % 75.71 %	21.35 % 21.96 %	2.25 % 2.33 %
GMX Mail	5409 5598	4122 4176	1174 1284	113 138	76.21 % 74.60 %	21.70 % 22.94 %	2.09 % 2.47 %
Zoho Mail	5565 5425	4372 4188	1072 1100	121 137	78.56 % 77.20 %	19.26 % 20.28 %	2.17 % 2.53 %
ProtonMail	5375 5479	4274 4288	995 1054	106 137	79.52 % 78.26 %	18.51 % 19.24 %	1.97 % 2.50 %
Custom Mail	5542 5494	4483 4373	941 988	118 133	80.89 % 79.60 %	16.98 % 17.98 %	2.13 % 2.42 %
iCloud Mail	5575 5331	4113 3899	1342 1307	120 125	73.78 % 73.14 %	24.07 % 24.52 %	2.15 % 2.34 %
Tuta	5508 5735	4389 4484	1007 1124	112 127	79.68 % 78.19 %	18.28 % 19.60 %	2.03 % 2.21 %
Juno.com	5258 5660	4189 4450	954 1073	115 137	79.67 % 78.62 %	18.14 % 18.96 %	2.19 % 2.42 %
Mailfence	5724 5512	4509 4333	1086 1049	129 130	78.77 % 78.61 %	18.97 % 19.03 %	2.25 % 2.36 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.