Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 77.376	59.740 58.851	15.263 16.516	1.596 2.009

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.06 %	19.93 % 21.35 %	2.08 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5909	4836 4440	1257 1299	127 170	77.75 % 75.14 %	20.21 % 21.98 %	2.04 % 2.88 %
Elektronics	5786 5925	4580 4507	1078 1276	128 142	79.16 % 76.07 %	18.63 % 21.54 %	2.21 % 2.40 %
Entertainment	5998 5885	4669 4452	1193 1281	136 152	77.84 % 75.65 %	19.89 % 21.77 %	2.27 % 2.58 %
Cosmetics & Beauty	5849 6227	4575 4782	1165 1289	109 156	78.22 % 76.79 %	19.92 % 20.70 %	1.86 % 2.51 %
Food & Drink	5894 5860	4598 4417	1176 1298	120 145	78.01 % 75.38 %	19.95 % 22.15 %	2.04 % 2.47 %
Home & Garden	5783 5802	4504 4390	1157 1255	122 157	77.88 % 75.66 %	20.01 % 21.63 %	2.11 % 2.71 %
Finance	5673 6052	4617 4809	946 1080	110 163	81.39 % 79.46 %	16.68 % 17.85 %	1.94 % 2.69 %
Health	6113 5852	4994 4597	987 1112	132 143	81.69 % 78.55 %	16.15 % 19.00 %	2.16 % 2.44 %
Pets	5881 5969	4526 4523	1233 1290	122 156	76.96 % 75.77 %	20.97 % 21.61 %	2.07 % 2.61 %
Sport & Fitness	5830 6013	4503 4597	1204 1262	123 154	77.24 % 76.45 %	20.65 % 20.99 %	2.11 % 2.56 %
Job & Career	5877 5970	4448 4390	1308 1438	121 142	75.68 % 73.53 %	22.26 % 24.09 %	2.06 % 2.38 %
Dating	5955 5874	4378 4241	1450 1471	127 162	73.52 % 72.20 %	24.35 % 25.04 %	2.13 % 2.76 %
Other	5740 6038	4512 4706	1109 1165	119 167	78.61 % 77.94 %	19.32 % 19.29 %	2.07 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5498	3956 4015	1218 1347	117 136	74.77 % 73.03 %	23.02 % 24.50 %	2.21 % 2.47 %
Outlook Mail	5479 5450	4183 4036	1191 1268	105 146	76.35 % 74.06 %	21.74 % 23.27 %	1.92 % 2.68 %
Yahoo Mail	5528 5564	4284 4177	1133 1237	111 150	77.50 % 75.07 %	20.50 % 22.23 %	2.01 % 2.70 %
AOL Mail	5615 5387	4344 4058	1154 1189	117 140	77.36 % 75.33 %	20.55 % 22.07 %	2.08 % 2.60 %
Mail.com	5527 5602	4348 4317	1054 1144	125 141	78.67 % 77.06 %	19.07 % 20.42 %	2.26 % 2.52 %
Yandex Mail	5285 5579	4064 4177	1114 1266	107 136	76.90 % 74.87 %	21.08 % 22.69 %	2.02 % 2.44 %
GMX Mail	5521 5520	4231 4113	1179 1260	111 147	76.63 % 74.51 %	21.35 % 22.83 %	2.01 % 2.66 %
Zoho Mail	5514 5492	4347 4223	1045 1119	122 150	78.84 % 76.89 %	18.95 % 20.38 %	2.21 % 2.73 %
ProtonMail	5370 5503	4296 4269	967 1086	107 148	80.00 % 77.58 %	18.01 % 19.73 %	1.99 % 2.69 %
Custom Mail	5515 5501	4490 4341	908 1021	117 139	81.41 % 78.91 %	16.46 % 18.56 %	2.12 % 2.53 %
iCloud Mail	5429 5570	4041 4087	1273 1338	115 145	74.43 % 73.38 %	23.45 % 24.02 %	2.12 % 2.60 %
Tuta	5533 5715	4442 4450	987 1120	104 145	80.28 % 77.87 %	17.84 % 19.60 %	1.88 % 2.54 %
Juno.com	5298 5583	4196 4370	992 1068	110 145	79.20 % 78.27 %	18.72 % 19.13 %	2.08 % 2.60 %
Mailfence	5694 5412	4518 4218	1048 1053	128 141	79.35 % 77.94 %	18.41 % 19.46 %	2.25 % 2.61 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.