Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.457	51.817 49.992	12.742 13.772	1.214 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.37 %	19.37 % 21.04 %	1.85 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4789	4004 3623	1005 1037	89 129	78.54 % 75.65 %	19.71 % 21.65 %	1.75 % 2.69 %
Elektronics	5027 4926	4033 3784	900 1023	94 119	80.23 % 76.82 %	17.90 % 20.77 %	1.87 % 2.42 %
Entertainment	4956 5074	3874 3868	990 1073	92 133	78.17 % 76.23 %	19.98 % 21.15 %	1.86 % 2.62 %
Cosmetics & Beauty	5185 5140	4113 3913	981 1097	91 130	79.32 % 76.13 %	18.92 % 21.34 %	1.76 % 2.53 %
Food & Drink	4881 5050	3831 3825	960 1104	90 121	78.49 % 75.74 %	19.67 % 21.86 %	1.84 % 2.40 %
Home & Garden	5066 4925	3952 3745	1017 1054	97 126	78.01 % 76.04 %	20.08 % 21.40 %	1.91 % 2.56 %
Finance	4793 5060	3944 4068	765 852	84 140	82.29 % 80.40 %	15.96 % 16.84 %	1.75 % 2.77 %
Health	5258 4980	4319 3959	834 890	105 131	82.14 % 79.50 %	15.86 % 17.87 %	2.00 % 2.63 %
Pets	4920 5077	3831 3892	1000 1051	89 134	77.87 % 76.66 %	20.33 % 20.70 %	1.81 % 2.64 %
Sport & Fitness	5293 5187	4141 3937	1054 1106	98 144	78.24 % 75.90 %	19.91 % 21.32 %	1.85 % 2.78 %
Job & Career	5193 5011	3925 3700	1164 1189	104 122	75.58 % 73.84 %	22.41 % 23.73 %	2.00 % 2.43 %
Dating	5104 5086	3831 3651	1185 1303	88 132	75.06 % 71.79 %	23.22 % 25.62 %	1.72 % 2.60 %
Other	4999 5152	4019 4027	887 993	93 132	80.40 % 78.16 %	17.74 % 19.27 %	1.86 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4727	3486 3484	1073 1128	93 115	74.94 % 73.70 %	23.07 % 23.86 %	2.00 % 2.43 %
Outlook Mail	4710 4400	3630 3264	997 1018	83 118	77.07 % 74.18 %	21.17 % 23.14 %	1.76 % 2.68 %
Yahoo Mail	4766 4699	3727 3522	951 1049	88 128	78.20 % 74.95 %	19.95 % 22.32 %	1.85 % 2.72 %
AOL Mail	4563 4621	3577 3484	905 1013	81 124	78.39 % 75.39 %	19.83 % 21.92 %	1.78 % 2.68 %
Mail.com	4838 4980	3851 3850	893 1004	94 126	79.60 % 77.31 %	18.46 % 20.16 %	1.94 % 2.53 %
Yandex Mail	4670 4626	3629 3497	956 1015	85 114	77.71 % 75.59 %	20.47 % 21.94 %	1.82 % 2.46 %
GMX Mail	4708 4608	3635 3420	988 1072	85 116	77.21 % 74.22 %	20.99 % 23.26 %	1.81 % 2.52 %
Zoho Mail	4698 4815	3763 3732	850 958	85 125	80.10 % 77.51 %	18.09 % 19.90 %	1.81 % 2.60 %
ProtonMail	4601 4573	3722 3605	790 850	89 118	80.90 % 78.83 %	17.17 % 18.59 %	1.93 % 2.58 %
Custom Mail	4813 4742	3948 3741	774 883	91 118	82.03 % 78.89 %	16.08 % 18.62 %	1.89 % 2.49 %
iCloud Mail	4752 4615	3560 3379	1104 1109	88 127	74.92 % 73.22 %	23.23 % 24.03 %	1.85 % 2.75 %
Tuta	4731 4704	3821 3681	825 896	85 127	80.77 % 78.25 %	17.44 % 19.05 %	1.80 % 2.70 %
Juno.com	4601 4580	3701 3593	818 873	82 114	80.44 % 78.45 %	17.78 % 19.06 %	1.78 % 2.49 %
Mailfence	4670 4767	3767 3740	818 904	85 123	80.66 % 78.46 %	17.52 % 18.96 %	1.82 % 2.58 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.