Brevo and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 455.754	48.115 344.481	10.986 93.172	2.917 18.101

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 75.58 %	17.71 % 20.44 %	4.70 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35042	3847 27485	764 6251	197 1306	80.01 % 78.43 %	15.89 % 17.84 %	4.10 % 3.73 %
Elektronics	4675 34751	3687 26548	784 6901	204 1302	78.87 % 76.39 %	16.77 % 19.86 %	4.36 % 3.75 %
Entertainment	4694 35026	3637 26451	828 7165	229 1410	77.48 % 75.52 %	17.64 % 20.46 %	4.88 % 4.03 %
Cosmetics & Beauty	4781 35062	3703 26483	855 7197	223 1382	77.45 % 75.53 %	17.88 % 20.53 %	4.66 % 3.94 %
Food & Drink	4717 35174	3777 27683	741 6246	199 1245	80.07 % 78.70 %	15.71 % 17.76 %	4.22 % 3.54 %
Home & Garden	4649 35075	3756 27461	720 6299	173 1315	80.79 % 78.29 %	15.49 % 17.96 %	3.72 % 3.75 %
Finance	4845 35400	3611 25579	956 8325	278 1496	74.53 % 72.26 %	19.73 % 23.52 %	5.74 % 4.23 %
Health	4808 34611	3679 25334	900 7833	229 1444	76.52 % 73.20 %	18.72 % 22.63 %	4.76 % 4.17 %
Pets	4847 35515	3807 27532	817 6653	223 1330	78.54 % 77.52 %	16.86 % 18.73 %	4.60 % 3.74 %
Sport & Fitness	4748 35393	3612 26310	905 7624	231 1459	76.07 % 74.34 %	19.06 % 21.54 %	4.87 % 4.12 %
Job & Career	4903 34743	3700 25648	969 7574	234 1521	75.46 % 73.82 %	19.76 % 21.80 %	4.77 % 4.38 %
Dating	4790 35344	3591 25058	949 8702	250 1584	74.97 % 70.90 %	19.81 % 24.62 %	5.22 % 4.48 %
Other	4753 34618	3708 26909	798 6402	247 1307	78.01 % 77.73 %	16.79 % 18.49 %	5.20 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44239	3450 31905	1058 10444	279 1890	72.07 % 72.12 %	22.10 % 23.61 %	5.83 % 4.27 %
Outlook Mail	4827 43937	3638 32041	928 9961	261 1935	75.37 % 72.92 %	19.23 % 22.67 %	5.41 % 4.40 %
Yahoo Mail	4650 44012	3535 33068	848 9170	267 1774	76.02 % 75.13 %	18.24 % 20.84 %	5.74 % 4.03 %
AOL Mail	4715 43244	3657 32467	853 8913	205 1864	77.56 % 75.08 %	18.09 % 20.61 %	4.35 % 4.31 %
Mail.com	4920 44440	3862 33930	851 8781	207 1729	78.50 % 76.35 %	17.30 % 19.76 %	4.21 % 3.89 %
Yandex Mail	4747 44557	3620 32851	918 9829	209 1877	76.26 % 73.73 %	19.34 % 22.06 %	4.40 % 4.21 %
GMX Mail	4709 43833	3759 33394	755 8799	195 1640	79.83 % 76.18 %	16.03 % 20.07 %	4.14 % 3.74 %
Zoho Mail	4688 44280	3734 34245	764 8448	190 1587	79.65 % 77.34 %	16.30 % 19.08 %	4.05 % 3.58 %
ProtonMail	4695 44514	3784 34397	729 8521	182 1596	80.60 % 77.27 %	15.53 % 19.14 %	3.88 % 3.59 %
Custom Mail	4865 44546	3905 34950	752 8021	208 1575	80.27 % 78.46 %	15.46 % 18.01 %	4.28 % 3.54 %
iCloud Mail	4723 4663	3462 3484	995 923	266 256	73.30 % 74.72 %	21.07 % 19.79 %	5.63 % 5.49 %
Tuta	4846 4649	3832 3767	787 685	227 197	79.08 % 81.03 %	16.24 % 14.73 %	4.68 % 4.24 %
Juno.com	4846 4840	3877 3982	748 677	221 181	80.00 % 82.27 %	15.44 % 13.99 %	4.56 % 3.74 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.