Brevo and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 464.675	55.011 351.590	12.517 94.581	3.337 18.504

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.66 %	17.66 % 20.35 %	4.71 % 3.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35727	4372 28052	864 6347	229 1328	80.00 % 78.52 %	15.81 % 17.77 %	4.19 % 3.72 %
Elektronics	5343 35461	4213 27120	892 7006	238 1335	78.85 % 76.48 %	16.69 % 19.76 %	4.45 % 3.76 %
Entertainment	5344 35681	4148 26967	940 7271	256 1443	77.62 % 75.58 %	17.59 % 20.38 %	4.79 % 4.04 %
Cosmetics & Beauty	5466 35744	4238 27021	973 7307	255 1416	77.53 % 75.60 %	17.80 % 20.44 %	4.67 % 3.96 %
Food & Drink	5364 35835	4303 28231	841 6336	220 1268	80.22 % 78.78 %	15.68 % 17.68 %	4.10 % 3.54 %
Home & Garden	5338 35736	4299 28004	827 6390	212 1342	80.54 % 78.36 %	15.49 % 17.88 %	3.97 % 3.76 %
Finance	5542 36106	4143 26129	1090 8451	309 1526	74.76 % 72.37 %	19.67 % 23.41 %	5.58 % 4.23 %
Health	5510 35266	4229 25854	1031 7940	250 1472	76.75 % 73.31 %	18.71 % 22.51 %	4.54 % 4.17 %
Pets	5558 36215	4371 28096	936 6755	251 1364	78.64 % 77.58 %	16.84 % 18.65 %	4.52 % 3.77 %
Sport & Fitness	5436 36116	4138 26879	1032 7746	266 1491	76.12 % 74.42 %	18.98 % 21.45 %	4.89 % 4.13 %
Job & Career	5604 35458	4223 26203	1100 7699	281 1556	75.36 % 73.90 %	19.63 % 21.71 %	5.01 % 4.39 %
Dating	5483 36050	4104 25599	1085 8831	294 1620	74.85 % 71.01 %	19.79 % 24.50 %	5.36 % 4.49 %
Other	5412 35280	4230 27435	906 6502	276 1343	78.16 % 77.76 %	16.74 % 18.43 %	5.10 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44943	3974 32430	1218 10589	323 1924	72.06 % 72.16 %	22.09 % 23.56 %	5.86 % 4.28 %
Outlook Mail	5484 44648	4130 32601	1053 10084	301 1963	75.31 % 73.02 %	19.20 % 22.59 %	5.49 % 4.40 %
Yahoo Mail	5308 44741	4038 33650	964 9288	306 1803	76.07 % 75.21 %	18.16 % 20.76 %	5.76 % 4.03 %
AOL Mail	5373 43892	4170 32975	966 9019	237 1898	77.61 % 75.13 %	17.98 % 20.55 %	4.41 % 4.32 %
Mail.com	5671 45122	4454 34478	978 8886	239 1758	78.54 % 76.41 %	17.25 % 19.69 %	4.21 % 3.90 %
Yandex Mail	5416 45262	4131 33399	1045 9950	240 1913	76.27 % 73.79 %	19.29 % 21.98 %	4.43 % 4.23 %
GMX Mail	5442 44538	4347 33970	874 8898	221 1670	79.88 % 76.27 %	16.06 % 19.98 %	4.06 % 3.75 %
Zoho Mail	5315 44928	4236 34771	861 8541	218 1616	79.70 % 77.39 %	16.20 % 19.01 %	4.10 % 3.60 %
ProtonMail	5360 45185	4324 34954	828 8611	208 1620	80.67 % 77.36 %	15.45 % 19.06 %	3.88 % 3.59 %
Custom Mail	5538 45252	4452 35527	855 8116	231 1609	80.39 % 78.51 %	15.44 % 17.94 %	4.17 % 3.56 %
iCloud Mail	5364 5341	3939 3987	1126 1053	299 301	73.43 % 74.65 %	20.99 % 19.72 %	5.57 % 5.64 %
Tuta	5509 5338	4356 4328	893 783	260 227	79.07 % 81.08 %	16.21 % 14.67 %	4.72 % 4.25 %
Juno.com	5570 5485	4460 4520	856 763	254 202	80.07 % 82.41 %	15.37 % 13.91 %	4.56 % 3.68 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.