Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 66.282	51.947 50.632	12.612 13.969	1.214 1.681

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 76.39 %	19.18 % 21.08 %	1.85 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5057	4188 3831	1031 1082	91 144	78.87 % 75.76 %	19.42 % 21.40 %	1.71 % 2.85 %
Elektronics	4997 5044	4000 3852	894 1074	103 118	80.05 % 76.37 %	17.89 % 21.29 %	2.06 % 2.34 %
Entertainment	5126 5084	4035 3854	985 1103	106 127	78.72 % 75.81 %	19.22 % 21.70 %	2.07 % 2.50 %
Cosmetics & Beauty	5059 5338	4004 4100	971 1107	84 131	79.15 % 76.81 %	19.19 % 20.74 %	1.66 % 2.45 %
Food & Drink	5005 5065	3959 3816	954 1127	92 122	79.10 % 75.34 %	19.06 % 22.25 %	1.84 % 2.41 %
Home & Garden	4981 4893	3924 3720	965 1040	92 133	78.78 % 76.03 %	19.37 % 21.25 %	1.85 % 2.72 %
Finance	4899 5137	4030 4115	788 891	81 131	82.26 % 80.11 %	16.08 % 17.34 %	1.65 % 2.55 %
Health	5262 4951	4349 3918	812 915	101 118	82.65 % 79.14 %	15.43 % 18.48 %	1.92 % 2.38 %
Pets	5104 5072	3974 3863	1034 1079	96 130	77.86 % 76.16 %	20.26 % 21.27 %	1.88 % 2.56 %
Sport & Fitness	5006 5207	3931 4012	984 1066	91 129	78.53 % 77.05 %	19.66 % 20.47 %	1.82 % 2.48 %
Job & Career	5023 5172	3848 3821	1083 1232	92 119	76.61 % 73.88 %	21.56 % 23.82 %	1.83 % 2.30 %
Dating	5092 5040	3802 3645	1196 1258	94 137	74.67 % 72.32 %	23.49 % 24.96 %	1.85 % 2.72 %
Other	4909 5222	3903 4085	915 995	91 142	79.51 % 78.23 %	18.64 % 19.05 %	1.85 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4720	3472 3466	1032 1142	94 112	75.51 % 73.43 %	22.44 % 24.19 %	2.04 % 2.37 %
Outlook Mail	4698 4670	3634 3471	982 1081	82 118	77.35 % 74.33 %	20.90 % 23.15 %	1.75 % 2.53 %
Yahoo Mail	4820 4766	3785 3591	946 1049	89 126	78.53 % 75.35 %	19.63 % 22.01 %	1.85 % 2.64 %
AOL Mail	4829 4630	3783 3488	957 1026	89 116	78.34 % 75.33 %	19.82 % 22.16 %	1.84 % 2.51 %
Mail.com	4644 4843	3702 3741	849 983	93 119	79.72 % 77.25 %	18.28 % 20.30 %	2.00 % 2.46 %
Yandex Mail	4550 4819	3548 3636	923 1069	79 114	77.98 % 75.45 %	20.29 % 22.18 %	1.74 % 2.37 %
GMX Mail	4763 4755	3695 3565	985 1065	83 125	77.58 % 74.97 %	20.68 % 22.40 %	1.74 % 2.63 %
Zoho Mail	4645 4707	3704 3631	854 949	87 127	79.74 % 77.14 %	18.39 % 20.16 %	1.87 % 2.70 %
ProtonMail	4659 4638	3761 3624	816 892	82 122	80.73 % 78.14 %	17.51 % 19.23 %	1.76 % 2.63 %
Custom Mail	4775 4727	3936 3749	749 860	90 118	82.43 % 79.31 %	15.69 % 18.19 %	1.88 % 2.50 %
iCloud Mail	4684 4743	3533 3490	1064 1130	87 123	75.43 % 73.58 %	22.72 % 23.82 %	1.86 % 2.59 %
Tuta	4752 4845	3864 3787	806 938	82 120	81.31 % 78.16 %	16.96 % 19.36 %	1.73 % 2.48 %
Juno.com	4549 4791	3657 3767	811 901	81 123	80.39 % 78.63 %	17.83 % 18.81 %	1.78 % 2.57 %
Mailfence	4807 4628	3873 3626	838 884	96 118	80.57 % 78.35 %	17.43 % 19.10 %	2.00 % 2.55 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.