Brevo and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 438.027	34.180 330.244	7.863 90.425	2.115 17.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 75.39 %	17.81 % 20.64 %	4.79 % 3.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33667	2740 26349	548 6066	149 1252	79.72 % 78.26 %	15.94 % 18.02 %	4.34 % 3.72 %
Elektronics	3290 33415	2592 25454	552 6709	146 1252	78.78 % 76.18 %	16.78 % 20.08 %	4.44 % 3.75 %
Entertainment	3303 33654	2567 25335	581 6954	155 1365	77.72 % 75.28 %	17.59 % 20.66 %	4.69 % 4.06 %
Cosmetics & Beauty	3448 33691	2671 25389	620 6984	157 1318	77.47 % 75.36 %	17.98 % 20.73 %	4.55 % 3.91 %
Food & Drink	3411 33730	2730 26488	542 6044	139 1198	80.04 % 78.53 %	15.89 % 17.92 %	4.08 % 3.55 %
Home & Garden	3330 33744	2687 26361	519 6115	124 1268	80.69 % 78.12 %	15.59 % 18.12 %	3.72 % 3.76 %
Finance	3425 34034	2531 24516	678 8084	216 1434	73.90 % 72.03 %	19.80 % 23.75 %	6.31 % 4.21 %
Health	3439 33220	2622 24247	646 7604	171 1369	76.24 % 72.99 %	18.78 % 22.89 %	4.97 % 4.12 %
Pets	3398 34152	2657 26407	576 6455	165 1290	78.19 % 77.32 %	16.95 % 18.90 %	4.86 % 3.78 %
Sport & Fitness	3350 34038	2540 25245	644 7395	166 1398	75.82 % 74.17 %	19.22 % 21.73 %	4.96 % 4.11 %
Job & Career	3480 33428	2615 24634	694 7343	171 1451	75.14 % 73.69 %	19.94 % 21.97 %	4.91 % 4.34 %
Dating	3407 34008	2548 24034	681 8468	178 1506	74.79 % 70.67 %	19.99 % 24.90 %	5.22 % 4.43 %
Other	3440 33246	2680 25785	582 6204	178 1257	77.91 % 77.56 %	16.92 % 18.66 %	5.17 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42858	2481 30887	768 10167	213 1804	71.66 % 72.07 %	22.18 % 23.72 %	6.15 % 4.21 %
Outlook Mail	3429 42630	2568 31015	663 9740	198 1875	74.89 % 72.75 %	19.34 % 22.85 %	5.77 % 4.40 %
Yahoo Mail	3324 42656	2529 31978	612 8946	183 1732	76.08 % 74.97 %	18.41 % 20.97 %	5.51 % 4.06 %
AOL Mail	3362 41862	2613 31371	608 8692	141 1799	77.72 % 74.94 %	18.08 % 20.76 %	4.19 % 4.30 %
Mail.com	3452 43040	2712 32797	603 8571	137 1672	78.56 % 76.20 %	17.47 % 19.91 %	3.97 % 3.88 %
Yandex Mail	3312 43141	2515 31731	644 9594	153 1816	75.94 % 73.55 %	19.44 % 22.24 %	4.62 % 4.21 %
GMX Mail	3429 42456	2733 32271	550 8603	146 1582	79.70 % 76.01 %	16.04 % 20.26 %	4.26 % 3.73 %
Zoho Mail	3359 42893	2661 33094	549 8256	149 1543	79.22 % 77.15 %	16.34 % 19.25 %	4.44 % 3.60 %
ProtonMail	3319 43164	2661 33274	520 8345	138 1545	80.17 % 77.09 %	15.67 % 19.33 %	4.16 % 3.58 %
Custom Mail	3495 43176	2797 33800	548 7842	150 1534	80.03 % 78.28 %	15.68 % 18.16 %	4.29 % 3.55 %
iCloud Mail	3337 3319	2444 2465	705 667	188 187	73.24 % 74.27 %	21.13 % 20.10 %	5.63 % 5.63 %
Tuta	3424 3385	2706 2739	555 508	163 138	79.03 % 80.92 %	16.21 % 15.01 %	4.76 % 4.08 %
Juno.com	3454 3447	2760 2822	538 494	156 131	79.91 % 81.87 %	15.58 % 14.33 %	4.52 % 3.80 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.