Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 77.510	59.594 59.481	15.255 16.188	1.598 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.74 %	19.96 % 20.89 %	2.09 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5944	4799 4513	1245 1272	121 159	77.84 % 75.93 %	20.19 % 21.40 %	1.96 % 2.67 %
Elektronics	5801 5884	4574 4526	1101 1229	126 129	78.85 % 76.92 %	18.98 % 20.89 %	2.17 % 2.19 %
Entertainment	5935 5842	4609 4463	1192 1241	134 138	77.66 % 76.40 %	20.08 % 21.24 %	2.26 % 2.36 %
Cosmetics & Beauty	5909 6241	4630 4839	1161 1259	118 143	78.36 % 77.54 %	19.65 % 20.17 %	2.00 % 2.29 %
Food & Drink	5925 5830	4616 4446	1193 1251	116 133	77.91 % 76.26 %	20.14 % 21.46 %	1.96 % 2.28 %
Home & Garden	5736 5786	4462 4414	1152 1226	122 146	77.79 % 76.29 %	20.08 % 21.19 %	2.13 % 2.52 %
Finance	5654 6092	4601 4874	940 1070	113 148	81.38 % 80.01 %	16.63 % 17.56 %	2.00 % 2.43 %
Health	6047 5925	4937 4712	979 1083	131 130	81.64 % 79.53 %	16.19 % 18.28 %	2.17 % 2.19 %
Pets	5834 5939	4482 4529	1227 1267	125 143	76.83 % 76.26 %	21.03 % 21.33 %	2.14 % 2.41 %
Sport & Fitness	5875 5982	4543 4600	1212 1245	120 137	77.33 % 76.90 %	20.63 % 20.81 %	2.04 % 2.29 %
Job & Career	5936 6109	4491 4537	1322 1439	123 133	75.66 % 74.27 %	22.27 % 23.56 %	2.07 % 2.18 %
Dating	5913 5928	4362 4307	1420 1471	131 150	73.77 % 72.66 %	24.01 % 24.81 %	2.22 % 2.53 %
Other	5717 6008	4488 4721	1111 1135	118 152	78.50 % 78.58 %	19.43 % 18.89 %	2.06 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5523	3872 4063	1195 1332	113 128	74.75 % 73.57 %	23.07 % 24.12 %	2.18 % 2.32 %
Outlook Mail	5386 5505	4124 4127	1162 1245	100 133	76.57 % 74.97 %	21.57 % 22.62 %	1.86 % 2.42 %
Yahoo Mail	5563 5699	4313 4311	1138 1247	112 141	77.53 % 75.64 %	20.46 % 21.88 %	2.01 % 2.47 %
AOL Mail	5600 5519	4324 4197	1161 1189	115 133	77.21 % 76.05 %	20.73 % 21.54 %	2.05 % 2.41 %
Mail.com	5495 5656	4306 4395	1068 1128	121 133	78.36 % 77.71 %	19.44 % 19.94 %	2.20 % 2.35 %
Yandex Mail	5331 5614	4106 4249	1113 1244	112 121	77.02 % 75.69 %	20.88 % 22.16 %	2.10 % 2.16 %
GMX Mail	5458 5503	4182 4138	1165 1236	111 129	76.62 % 75.20 %	21.34 % 22.46 %	2.03 % 2.34 %
Zoho Mail	5570 5515	4387 4277	1064 1100	119 138	78.76 % 77.55 %	19.10 % 19.95 %	2.14 % 2.50 %
ProtonMail	5380 5421	4308 4234	970 1051	102 136	80.07 % 78.10 %	18.03 % 19.39 %	1.90 % 2.51 %
Custom Mail	5522 5419	4487 4313	917 981	118 125	81.26 % 79.59 %	16.61 % 18.10 %	2.14 % 2.31 %
iCloud Mail	5350 5464	3971 4049	1265 1286	114 129	74.22 % 74.10 %	23.64 % 23.54 %	2.13 % 2.36 %
Tuta	5490 5673	4399 4460	980 1079	111 134	80.13 % 78.62 %	17.85 % 19.02 %	2.02 % 2.36 %
Juno.com	5294 5601	4205 4421	971 1047	118 133	79.43 % 78.93 %	18.34 % 18.69 %	2.23 % 2.37 %
Mailfence	5828 5398	4610 4247	1086 1023	132 128	79.10 % 78.68 %	18.63 % 18.95 %	2.26 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.