Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 66.103	51.753 50.487	12.631 13.951	1.194 1.665

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 76.38 %	19.26 % 21.10 %	1.82 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 4977	4097 3771	996 1072	89 134	79.06 % 75.77 %	19.22 % 21.54 %	1.72 % 2.69 %
Elektronics	5040 5009	4045 3852	899 1040	96 117	80.26 % 76.90 %	17.84 % 20.76 %	1.90 % 2.34 %
Entertainment	4982 5116	3910 3886	980 1101	92 129	78.48 % 75.96 %	19.67 % 21.52 %	1.85 % 2.52 %
Cosmetics & Beauty	5151 5279	4082 4045	982 1107	87 127	79.25 % 76.62 %	19.06 % 20.97 %	1.69 % 2.41 %
Food & Drink	4897 5001	3839 3781	967 1105	91 115	78.39 % 75.60 %	19.75 % 22.10 %	1.86 % 2.30 %
Home & Garden	5029 4977	3953 3791	984 1055	92 131	78.60 % 76.17 %	19.57 % 21.20 %	1.83 % 2.63 %
Finance	4812 5118	3960 4100	770 886	82 132	82.29 % 80.11 %	16.00 % 17.31 %	1.70 % 2.58 %
Health	5213 4975	4301 3935	814 919	98 121	82.51 % 79.10 %	15.61 % 18.47 %	1.88 % 2.43 %
Pets	4967 5134	3872 3913	1007 1088	88 133	77.95 % 76.22 %	20.27 % 21.19 %	1.77 % 2.59 %
Sport & Fitness	5093 5185	3996 3982	1003 1073	94 130	78.46 % 76.80 %	19.69 % 20.69 %	1.85 % 2.51 %
Job & Career	5138 5080	3893 3747	1145 1217	100 116	75.77 % 73.76 %	22.28 % 23.96 %	1.95 % 2.28 %
Dating	5156 5024	3875 3611	1185 1280	96 133	75.16 % 71.88 %	22.98 % 25.48 %	1.86 % 2.65 %
Other	4918 5228	3930 4073	899 1008	89 147	79.91 % 77.91 %	18.28 % 19.28 %	1.81 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4685	3495 3432	1051 1143	91 110	75.37 % 73.26 %	22.67 % 24.40 %	1.96 % 2.35 %
Outlook Mail	4702 4657	3636 3475	984 1060	82 122	77.33 % 74.62 %	20.93 % 22.76 %	1.74 % 2.62 %
Yahoo Mail	4771 4781	3739 3598	946 1056	86 127	78.37 % 75.26 %	19.83 % 22.09 %	1.80 % 2.66 %
AOL Mail	4770 4607	3738 3480	949 1009	83 118	78.36 % 75.54 %	19.90 % 21.90 %	1.74 % 2.56 %
Mail.com	4638 4835	3689 3743	856 970	93 122	79.54 % 77.41 %	18.46 % 20.06 %	2.01 % 2.52 %
Yandex Mail	4560 4750	3546 3572	932 1061	82 117	77.76 % 75.20 %	20.44 % 22.34 %	1.80 % 2.46 %
GMX Mail	4698 4776	3639 3573	982 1083	77 120	77.46 % 74.81 %	20.90 % 22.68 %	1.64 % 2.51 %
Zoho Mail	4680 4790	3753 3709	841 958	86 123	80.19 % 77.43 %	17.97 % 20.00 %	1.84 % 2.57 %
ProtonMail	4616 4614	3733 3613	801 886	82 115	80.87 % 78.31 %	17.35 % 19.20 %	1.78 % 2.49 %
Custom Mail	4908 4741	4036 3725	781 904	91 112	82.23 % 78.57 %	15.91 % 19.07 %	1.85 % 2.36 %
iCloud Mail	4575 4652	3430 3421	1059 1108	86 123	74.97 % 73.54 %	23.15 % 23.82 %	1.88 % 2.64 %
Tuta	4778 4813	3894 3776	801 916	83 121	81.50 % 78.45 %	16.76 % 19.03 %	1.74 % 2.51 %
Juno.com	4482 4717	3593 3703	809 897	80 117	80.17 % 78.50 %	18.05 % 19.02 %	1.78 % 2.48 %
Mailfence	4763 4685	3832 3667	839 900	92 118	80.45 % 78.27 %	17.61 % 19.21 %	1.93 % 2.52 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.