Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.973	51.364 50.112	12.830 12.784	1.406 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.33 %	19.72 % 19.98 %	2.16 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4680	3866 3647	991 974	100 124	78.61 % 77.93 %	20.15 % 20.81 %	2.03 % 2.65 %
Elektronics	5108 4774	4072 3773	959 914	111 123	79.72 % 79.03 %	18.77 % 19.15 %	2.17 % 2.58 %
Entertainment	4998 5102	3906 3988	1030 1000	107 132	78.15 % 78.17 %	20.61 % 19.60 %	2.14 % 2.59 %
Cosmetics & Beauty	4918 4883	3916 3826	937 990	107 129	79.63 % 78.35 %	19.05 % 20.27 %	2.18 % 2.64 %
Food & Drink	4946 4863	3896 3797	1000 1008	107 118	78.77 % 78.08 %	20.22 % 20.73 %	2.16 % 2.43 %
Home & Garden	5130 4976	4022 3888	1037 1016	111 127	78.40 % 78.14 %	20.21 % 20.42 %	2.16 % 2.55 %
Finance	4974 4956	4052 4015	862 842	106 140	81.46 % 81.01 %	17.33 % 16.99 %	2.13 % 2.82 %
Health	5111 4983	4147 4004	884 896	120 132	81.14 % 80.35 %	17.30 % 17.98 %	2.35 % 2.65 %
Pets	4854 4968	3792 3895	979 981	101 132	78.12 % 78.40 %	20.17 % 19.75 %	2.08 % 2.66 %
Sport & Fitness	5130 4949	4034 3848	1027 1006	114 133	78.64 % 77.75 %	20.02 % 20.33 %	2.22 % 2.69 %
Job & Career	5083 5031	3906 3865	1109 1084	113 130	76.84 % 76.82 %	21.82 % 21.55 %	2.22 % 2.58 %
Dating	5012 4880	3839 3655	1113 1140	98 122	76.60 % 74.90 %	22.21 % 23.36 %	1.96 % 2.50 %
Other	4886 4928	3916 3911	902 933	111 124	80.15 % 79.36 %	18.46 % 18.93 %	2.27 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4709	3613 3594	1060 1032	103 117	76.58 % 76.32 %	22.47 % 21.92 %	2.18 % 2.48 %
Outlook Mail	4782 4505	3723 3463	1000 966	93 120	77.85 % 76.87 %	20.91 % 21.44 %	1.94 % 2.66 %
Yahoo Mail	4745 4762	3724 3699	972 1007	102 124	78.48 % 77.68 %	20.48 % 21.15 %	2.15 % 2.60 %
AOL Mail	4674 4603	3671 3576	928 946	105 121	78.54 % 77.69 %	19.85 % 20.55 %	2.25 % 2.63 %
Mail.com	4983 4887	3975 3873	928 937	114 128	79.77 % 79.25 %	18.62 % 19.17 %	2.29 % 2.62 %
Yandex Mail	4814 4565	3774 3565	993 953	107 126	78.40 % 78.09 %	20.63 % 20.88 %	2.22 % 2.76 %
GMX Mail	4634 4561	3587 3484	975 986	103 115	77.41 % 76.39 %	21.04 % 21.62 %	2.22 % 2.52 %
Zoho Mail	4705 4795	3768 3814	870 899	101 127	80.09 % 79.54 %	18.49 % 18.75 %	2.15 % 2.65 %
ProtonMail	4758 4616	3827 3720	870 833	111 116	80.43 % 80.59 %	18.28 % 18.05 %	2.33 % 2.51 %
Custom Mail	4799 4732	3887 3784	845 865	100 126	81.00 % 79.97 %	17.61 % 18.28 %	2.08 % 2.66 %
iCloud Mail	5008 4639	3825 3554	1104 1020	110 125	76.38 % 76.61 %	22.04 % 21.99 %	2.20 % 2.69 %
Tuta	4715 4582	3786 3641	870 861	96 117	80.30 % 79.46 %	18.45 % 18.79 %	2.04 % 2.55 %
Juno.com	4721 4724	3792 3767	875 848	101 120	80.32 % 79.74 %	18.53 % 17.95 %	2.14 % 2.54 %
Mailfence	3012 3293	2412 2578	540 631	60 84	80.08 % 78.29 %	17.93 % 19.16 %	1.99 % 2.55 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.