Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.852	51.806 49.870	12.761 14.151	1.253 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 75.73 %	19.39 % 21.49 %	1.90 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4975	4073 3735	1008 1093	91 147	78.75 % 75.08 %	19.49 % 21.97 %	1.76 % 2.95 %
Elektronics	5042 5013	4032 3808	909 1072	101 133	79.97 % 75.96 %	18.03 % 21.38 %	2.00 % 2.65 %
Entertainment	4959 5191	3875 3918	985 1130	99 143	78.14 % 75.48 %	19.86 % 21.77 %	2.00 % 2.75 %
Cosmetics & Beauty	5154 5249	4072 3970	991 1140	91 139	79.01 % 75.63 %	19.23 % 21.72 %	1.77 % 2.65 %
Food & Drink	5019 5000	3939 3762	984 1109	96 129	78.48 % 75.24 %	19.61 % 22.18 %	1.91 % 2.58 %
Home & Garden	5010 4940	3906 3732	1009 1070	95 138	77.96 % 75.55 %	20.14 % 21.66 %	1.90 % 2.79 %
Finance	4754 5044	3909 4011	757 884	88 149	82.23 % 79.52 %	15.92 % 17.53 %	1.85 % 2.95 %
Health	5205 4973	4277 3925	826 909	102 139	82.17 % 78.93 %	15.87 % 18.28 %	1.96 % 2.80 %
Pets	4950 5123	3849 3874	1010 1104	91 145	77.76 % 75.62 %	20.40 % 21.55 %	1.84 % 2.83 %
Sport & Fitness	5244 5167	4105 3923	1039 1099	100 145	78.28 % 75.92 %	19.81 % 21.27 %	1.91 % 2.81 %
Job & Career	5199 5053	3930 3688	1162 1236	107 129	75.59 % 72.99 %	22.35 % 24.46 %	2.06 % 2.55 %
Dating	5190 4989	3893 3562	1200 1285	97 142	75.01 % 71.40 %	23.12 % 25.76 %	1.87 % 2.85 %
Other	4922 5135	3946 3962	881 1020	95 153	80.17 % 77.16 %	17.90 % 19.86 %	1.93 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4661	3447 3403	1050 1140	94 118	75.08 % 73.01 %	22.87 % 24.46 %	2.05 % 2.53 %
Outlook Mail	4712 4542	3633 3334	995 1076	84 132	77.10 % 73.40 %	21.12 % 23.69 %	1.78 % 2.91 %
Yahoo Mail	4814 4750	3762 3536	962 1078	90 136	78.15 % 74.44 %	19.98 % 22.69 %	1.87 % 2.86 %
AOL Mail	4686 4611	3668 3443	930 1035	88 133	78.28 % 74.67 %	19.85 % 22.45 %	1.88 % 2.88 %
Mail.com	4793 4915	3796 3772	897 1008	100 135	79.20 % 76.74 %	18.71 % 20.51 %	2.09 % 2.75 %
Yandex Mail	4669 4699	3624 3509	960 1063	85 127	77.62 % 74.68 %	20.56 % 22.62 %	1.82 % 2.70 %
GMX Mail	4666 4698	3601 3479	986 1089	79 130	77.18 % 74.05 %	21.13 % 23.18 %	1.69 % 2.77 %
Zoho Mail	4712 4864	3766 3739	854 987	92 138	79.92 % 76.87 %	18.12 % 20.29 %	1.95 % 2.84 %
ProtonMail	4649 4644	3743 3616	816 900	90 128	80.51 % 77.86 %	17.55 % 19.38 %	1.94 % 2.76 %
Custom Mail	4944 4787	4057 3739	793 918	94 130	82.06 % 78.11 %	16.04 % 19.18 %	1.90 % 2.72 %
iCloud Mail	4660 4580	3484 3334	1085 1110	91 136	74.76 % 72.79 %	23.28 % 24.24 %	1.95 % 2.97 %
Tuta	4650 4732	3766 3672	798 923	86 137	80.99 % 77.60 %	17.16 % 19.51 %	1.85 % 2.90 %
Juno.com	4538 4659	3654 3633	798 902	86 124	80.52 % 77.98 %	17.58 % 19.36 %	1.90 % 2.66 %
Mailfence	4736 4710	3805 3661	837 922	94 127	80.34 % 77.73 %	17.67 % 19.58 %	1.98 % 2.70 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.