Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.256	51.364 51.984	12.830 11.432	1.406 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 80.90 %	19.72 % 17.79 %	2.16 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 5017	3866 3990	991 947	100 97	78.61 % 79.53 %	20.15 % 18.88 %	2.03 % 1.93 %
Elektronics	5108 4959	4072 4054	959 838	111 112	79.72 % 81.75 %	18.77 % 16.90 %	2.17 % 2.26 %
Entertainment	4998 5054	3906 4088	1030 905	107 100	78.15 % 80.89 %	20.61 % 17.91 %	2.14 % 1.98 %
Cosmetics & Beauty	4918 4874	3916 3977	937 852	107 96	79.63 % 81.60 %	19.05 % 17.48 %	2.18 % 1.97 %
Food & Drink	4946 4756	3896 3832	1000 873	107 99	78.77 % 80.57 %	20.22 % 18.36 %	2.16 % 2.08 %
Home & Garden	5130 4986	4022 4050	1037 881	111 103	78.40 % 81.23 %	20.21 % 17.67 %	2.16 % 2.07 %
Finance	4974 4816	4052 3968	862 772	106 107	81.46 % 82.39 %	17.33 % 16.03 %	2.13 % 2.22 %
Health	5111 4962	4147 4116	884 768	120 90	81.14 % 82.95 %	17.30 % 15.48 %	2.35 % 1.81 %
Pets	4854 5128	3792 4149	979 903	101 97	78.12 % 80.91 %	20.17 % 17.61 %	2.08 % 1.89 %
Sport & Fitness	5130 4893	4034 3945	1027 878	114 92	78.64 % 80.63 %	20.02 % 17.94 %	2.22 % 1.88 %
Job & Career	5083 4916	3906 3906	1109 949	113 104	76.84 % 79.45 %	21.82 % 19.30 %	2.22 % 2.12 %
Dating	5012 4920	3839 3850	1113 1022	98 94	76.60 % 78.25 %	22.21 % 20.77 %	1.96 % 1.91 %
Other	4886 4975	3916 4059	902 844	111 98	80.15 % 81.59 %	18.46 % 16.96 %	2.27 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4670	3613 3698	1060 936	103 91	76.58 % 79.19 %	22.47 % 20.04 %	2.18 % 1.95 %
Outlook Mail	4782 4924	3723 3941	1000 926	93 96	77.85 % 80.04 %	20.91 % 18.81 %	1.94 % 1.95 %
Yahoo Mail	4745 4688	3724 3774	972 856	102 95	78.48 % 80.50 %	20.48 % 18.26 %	2.15 % 2.03 %
AOL Mail	4674 4499	3671 3634	928 807	105 92	78.54 % 80.77 %	19.85 % 17.94 %	2.25 % 2.04 %
Mail.com	4983 4687	3975 3838	928 802	114 95	79.77 % 81.89 %	18.62 % 17.11 %	2.29 % 2.03 %
Yandex Mail	4814 4988	3774 4005	993 898	107 97	78.40 % 80.29 %	20.63 % 18.00 %	2.22 % 1.94 %
GMX Mail	4634 4755	3587 3794	975 931	103 89	77.41 % 79.79 %	21.04 % 19.58 %	2.22 % 1.87 %
Zoho Mail	4705 4609	3768 3770	870 755	101 97	80.09 % 81.80 %	18.49 % 16.38 %	2.15 % 2.10 %
ProtonMail	4758 4768	3827 3915	870 781	111 101	80.43 % 82.11 %	18.28 % 16.38 %	2.33 % 2.12 %
Custom Mail	4799 4523	3887 3760	845 699	100 86	81.00 % 83.13 %	17.61 % 15.45 %	2.08 % 1.90 %
iCloud Mail	5008 4757	3825 3732	1104 977	110 100	76.38 % 78.45 %	22.04 % 20.54 %	2.20 % 2.10 %
Tuta	4715 4644	3786 3839	870 749	96 93	80.30 % 82.67 %	18.45 % 16.13 %	2.04 % 2.00 %
Juno.com	4721 4640	3792 3787	875 768	101 97	80.32 % 81.62 %	18.53 % 16.55 %	2.14 % 2.09 %
Mailfence	3012 3104	2412 2497	540 547	60 60	80.08 % 80.44 %	17.93 % 17.62 %	1.99 % 1.93 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.