Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 65.210	51.606 51.727	12.735 12.292	1.306 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 79.32 %	19.48 % 18.85 %	2.00 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5002	3945 3885	994 1015	93 104	78.68 % 77.67 %	19.82 % 20.29 %	1.85 % 2.08 %
Elektronics	5092 4926	4074 3942	947 891	102 109	80.01 % 80.02 %	18.60 % 18.09 %	2.00 % 2.21 %
Entertainment	4934 5041	3860 3984	1005 966	99 106	78.23 % 79.03 %	20.37 % 19.16 %	2.01 % 2.10 %
Cosmetics & Beauty	5064 4918	4028 3938	956 896	98 103	79.54 % 80.07 %	18.88 % 18.22 %	1.94 % 2.09 %
Food & Drink	4890 4841	3853 3815	970 937	98 101	78.79 % 78.81 %	19.84 % 19.36 %	2.00 % 2.09 %
Home & Garden	5163 4997	4040 3966	1040 941	106 106	78.25 % 79.37 %	20.14 % 18.83 %	2.05 % 2.12 %
Finance	4876 5027	4002 4104	807 829	97 113	82.08 % 81.64 %	16.55 % 16.49 %	1.99 % 2.25 %
Health	5228 5108	4284 4199	859 830	115 98	81.94 % 82.20 %	16.43 % 16.25 %	2.20 % 1.92 %
Pets	4797 5077	3735 4021	969 949	93 105	77.86 % 79.20 %	20.20 % 18.69 %	1.94 % 2.07 %
Sport & Fitness	5157 4998	4043 3950	1045 956	104 102	78.40 % 79.03 %	20.26 % 19.13 %	2.02 % 2.04 %
Job & Career	5102 4981	3896 3861	1114 1022	107 110	76.36 % 77.51 %	21.83 % 20.52 %	2.10 % 2.21 %
Dating	5040 5215	3817 3970	1135 1161	89 101	75.73 % 76.13 %	22.52 % 22.26 %	1.77 % 1.94 %
Other	5002 5079	4029 4092	894 899	105 104	80.55 % 80.57 %	17.87 % 17.70 %	2.10 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4692	3588 3600	1066 1008	96 97	76.00 % 76.73 %	22.58 % 21.48 %	2.03 % 2.07 %
Outlook Mail	4768 4895	3709 3839	997 970	89 99	77.79 % 78.43 %	20.91 % 19.82 %	1.87 % 2.02 %
Yahoo Mail	4755 4718	3738 3722	954 902	96 103	78.61 % 78.89 %	20.06 % 19.12 %	2.02 % 2.18 %
AOL Mail	4612 4544	3622 3578	910 885	93 97	78.53 % 78.74 %	19.73 % 19.48 %	2.02 % 2.13 %
Mail.com	4872 4787	3882 3849	897 862	104 102	79.68 % 80.41 %	18.41 % 18.01 %	2.13 % 2.13 %
Yandex Mail	4755 4782	3714 3765	974 922	97 92	78.11 % 78.73 %	20.48 % 19.28 %	2.04 % 1.92 %
GMX Mail	4684 4698	3623 3646	983 977	92 90	77.35 % 77.61 %	20.99 % 20.80 %	1.96 % 1.92 %
Zoho Mail	4711 4615	3771 3714	857 814	96 100	80.05 % 80.48 %	18.19 % 17.64 %	2.04 % 2.17 %
ProtonMail	4654 4869	3761 3938	817 835	99 106	80.81 % 80.88 %	17.55 % 17.15 %	2.13 % 2.18 %
Custom Mail	4750 4585	3883 3773	800 727	94 92	81.75 % 82.29 %	16.84 % 15.86 %	1.98 % 2.01 %
iCloud Mail	4883 4800	3712 3648	1103 1059	96 109	76.02 % 76.00 %	22.59 % 22.06 %	1.97 % 2.27 %
Tuta	4720 4702	3797 3816	857 810	91 97	80.44 % 81.16 %	18.16 % 17.23 %	1.93 % 2.06 %
Juno.com	4587 4624	3687 3727	826 814	89 98	80.38 % 80.60 %	18.01 % 17.60 %	1.94 % 2.12 %
Mailfence	3887 3899	3119 3112	694 707	74 80	80.24 % 79.82 %	17.85 % 18.13 %	1.90 % 2.05 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.