Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.501	59.424 58.876	15.476 15.914	1.640 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.96 %	20.22 % 20.80 %	2.14 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5936	4747 4533	1274 1270	127 133	77.21 % 76.36 %	20.72 % 21.39 %	2.07 % 2.24 %
Elektronics	5858 5824	4578 4515	1146 1184	134 125	78.15 % 77.52 %	19.56 % 20.33 %	2.29 % 2.15 %
Entertainment	5986 5703	4636 4391	1215 1175	135 137	77.45 % 76.99 %	20.30 % 20.60 %	2.26 % 2.40 %
Cosmetics & Beauty	5862 5999	4573 4595	1169 1267	120 137	78.01 % 76.60 %	19.94 % 21.12 %	2.05 % 2.28 %
Food & Drink	5934 5800	4600 4428	1214 1235	120 137	77.52 % 76.34 %	20.46 % 21.29 %	2.02 % 2.36 %
Home & Garden	5711 5774	4435 4419	1152 1224	124 131	77.66 % 76.53 %	20.17 % 21.20 %	2.17 % 2.27 %
Finance	5782 5942	4684 4821	979 996	119 125	81.01 % 81.13 %	16.93 % 16.76 %	2.06 % 2.10 %
Health	6007 5777	4890 4673	986 978	131 126	81.41 % 80.89 %	16.41 % 16.93 %	2.18 % 2.18 %
Pets	5843 6037	4488 4610	1232 1289	123 138	76.81 % 76.36 %	21.09 % 21.35 %	2.11 % 2.29 %
Sport & Fitness	5987 5935	4615 4522	1242 1286	130 127	77.08 % 76.19 %	20.74 % 21.67 %	2.17 % 2.14 %
Job & Career	5881 5829	4431 4335	1328 1370	122 124	75.34 % 74.37 %	22.58 % 23.50 %	2.07 % 2.13 %
Dating	5925 6050	4352 4384	1437 1530	136 136	73.45 % 72.46 %	24.25 % 25.29 %	2.30 % 2.25 %
Other	5616 5895	4395 4650	1102 1110	119 135	78.26 % 78.88 %	19.62 % 18.83 %	2.12 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5720	3846 4226	1205 1368	114 126	74.46 % 73.88 %	23.33 % 23.92 %	2.21 % 2.20 %
Outlook Mail	5361 5654	4091 4259	1167 1267	103 128	76.31 % 75.33 %	21.77 % 22.41 %	1.92 % 2.26 %
Yahoo Mail	5541 5470	4276 4157	1148 1188	117 125	77.17 % 76.00 %	20.72 % 21.72 %	2.11 % 2.29 %
AOL Mail	5670 5323	4351 4038	1197 1158	122 127	76.74 % 75.86 %	21.11 % 21.75 %	2.15 % 2.39 %
Mail.com	5500 5370	4301 4163	1075 1096	124 111	78.20 % 77.52 %	19.55 % 20.41 %	2.25 % 2.07 %
Yandex Mail	5488 5681	4197 4319	1170 1235	121 127	76.48 % 76.03 %	21.32 % 21.74 %	2.20 % 2.24 %
GMX Mail	5359 5409	4084 4091	1160 1194	115 124	76.21 % 75.63 %	21.65 % 22.07 %	2.15 % 2.29 %
Zoho Mail	5524 5415	4339 4264	1065 1028	120 123	78.55 % 78.74 %	19.28 % 18.98 %	2.17 % 2.27 %
ProtonMail	5358 5429	4262 4290	990 1026	106 113	79.54 % 79.02 %	18.48 % 18.90 %	1.98 % 2.08 %
Custom Mail	5549 5615	4487 4489	944 1004	118 122	80.86 % 79.95 %	17.01 % 17.88 %	2.13 % 2.17 %
iCloud Mail	5464 5279	4030 3870	1315 1289	119 120	73.76 % 73.31 %	24.07 % 24.42 %	2.18 % 2.27 %
Tuta	5503 5387	4397 4249	994 1013	112 125	79.90 % 78.88 %	18.06 % 18.80 %	2.04 % 2.32 %
Juno.com	5312 5411	4227 4275	966 1014	119 122	79.57 % 79.01 %	18.19 % 18.74 %	2.24 % 2.25 %
Mailfence	5746 5338	4536 4186	1080 1034	130 118	78.94 % 78.42 %	18.80 % 19.37 %	2.26 % 2.21 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.