Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.745	59.740 58.968	15.263 15.953	1.596 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.84 %	19.93 % 20.79 %	2.08 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5914	4836 4504	1257 1267	127 143	77.75 % 76.16 %	20.21 % 21.42 %	2.04 % 2.42 %
Elektronics	5786 5868	4580 4553	1078 1181	128 134	79.16 % 77.59 %	18.63 % 20.13 %	2.21 % 2.28 %
Entertainment	5998 5828	4669 4466	1193 1211	136 151	77.84 % 76.63 %	19.89 % 20.78 %	2.27 % 2.59 %
Cosmetics & Beauty	5849 5890	4575 4508	1165 1235	109 147	78.22 % 76.54 %	19.92 % 20.97 %	1.86 % 2.50 %
Food & Drink	5894 5750	4598 4392	1176 1217	120 141	78.01 % 76.38 %	19.95 % 21.17 %	2.04 % 2.45 %
Home & Garden	5783 5793	4504 4419	1157 1235	122 139	77.88 % 76.28 %	20.01 % 21.32 %	2.11 % 2.40 %
Finance	5673 6023	4617 4833	946 1058	110 132	81.39 % 80.24 %	16.68 % 17.57 %	1.94 % 2.19 %
Health	6113 5855	4994 4728	987 989	132 138	81.69 % 80.75 %	16.15 % 16.89 %	2.16 % 2.36 %
Pets	5881 6044	4526 4628	1233 1266	122 150	76.96 % 76.57 %	20.97 % 20.95 %	2.07 % 2.48 %
Sport & Fitness	5830 5966	4503 4538	1204 1289	123 139	77.24 % 76.06 %	20.65 % 21.61 %	2.11 % 2.33 %
Job & Career	5877 5805	4448 4293	1308 1383	121 129	75.68 % 73.95 %	22.26 % 23.82 %	2.06 % 2.22 %
Dating	5955 6096	4378 4448	1450 1502	127 146	73.52 % 72.97 %	24.35 % 24.64 %	2.13 % 2.40 %
Other	5740 5913	4512 4658	1109 1120	119 135	78.61 % 78.78 %	19.32 % 18.94 %	2.07 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5749	3956 4230	1218 1383	117 136	74.77 % 73.58 %	23.02 % 24.06 %	2.21 % 2.37 %
Outlook Mail	5479 5551	4183 4199	1191 1218	105 134	76.35 % 75.64 %	21.74 % 21.94 %	1.92 % 2.41 %
Yahoo Mail	5528 5389	4284 4096	1133 1163	111 130	77.50 % 76.01 %	20.50 % 21.58 %	2.01 % 2.41 %
AOL Mail	5615 5421	4344 4128	1154 1154	117 139	77.36 % 76.15 %	20.55 % 21.29 %	2.08 % 2.56 %
Mail.com	5527 5473	4348 4237	1054 1110	125 126	78.67 % 77.42 %	19.07 % 20.28 %	2.26 % 2.30 %
Yandex Mail	5285 5537	4064 4191	1114 1221	107 125	76.90 % 75.69 %	21.08 % 22.05 %	2.02 % 2.26 %
GMX Mail	5521 5437	4231 4101	1179 1209	111 127	76.63 % 75.43 %	21.35 % 22.24 %	2.01 % 2.34 %
Zoho Mail	5514 5426	4347 4257	1045 1041	122 128	78.84 % 78.46 %	18.95 % 19.19 %	2.21 % 2.36 %
ProtonMail	5370 5529	4296 4351	967 1053	107 125	80.00 % 78.69 %	18.01 % 19.05 %	1.99 % 2.26 %
Custom Mail	5515 5609	4490 4490	908 990	117 129	81.41 % 80.05 %	16.46 % 17.65 %	2.12 % 2.30 %
iCloud Mail	5429 5310	4041 3859	1273 1320	115 131	74.43 % 72.67 %	23.45 % 24.86 %	2.12 % 2.47 %
Tuta	5533 5461	4442 4288	987 1039	104 134	80.28 % 78.52 %	17.84 % 19.03 %	1.88 % 2.45 %
Juno.com	5298 5359	4196 4228	992 1001	110 130	79.20 % 78.90 %	18.72 % 18.68 %	2.08 % 2.43 %
Mailfence	5694 5494	4518 4313	1048 1051	128 130	79.35 % 78.50 %	18.41 % 19.13 %	2.25 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.