Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.998	51.947 50.496	12.612 13.892	1.214 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 76.51 %	19.18 % 21.05 %	1.85 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5050	4188 3818	1031 1104	91 128	78.87 % 75.60 %	19.42 % 21.86 %	1.71 % 2.53 %
Elektronics	4997 5037	4000 3891	894 1024	103 122	80.05 % 77.25 %	17.89 % 20.33 %	2.06 % 2.42 %
Entertainment	5126 4916	4035 3753	985 1032	106 131	78.72 % 76.34 %	19.22 % 20.99 %	2.07 % 2.66 %
Cosmetics & Beauty	5059 5130	4004 3905	971 1094	84 131	79.15 % 76.12 %	19.19 % 21.33 %	1.66 % 2.55 %
Food & Drink	5005 4966	3959 3788	954 1056	92 122	79.10 % 76.28 %	19.06 % 21.26 %	1.84 % 2.46 %
Home & Garden	4981 4955	3924 3765	965 1068	92 122	78.78 % 75.98 %	19.37 % 21.55 %	1.85 % 2.46 %
Finance	4899 5214	4030 4164	788 932	81 118	82.26 % 79.86 %	16.08 % 17.87 %	1.65 % 2.26 %
Health	5262 5023	4349 4039	812 862	101 122	82.65 % 80.41 %	15.43 % 17.16 %	1.92 % 2.43 %
Pets	5104 5226	3974 3995	1034 1100	96 131	77.86 % 76.44 %	20.26 % 21.05 %	1.88 % 2.51 %
Sport & Fitness	5006 5067	3931 3831	984 1117	91 119	78.53 % 75.61 %	19.66 % 22.04 %	1.82 % 2.35 %
Job & Career	5023 5039	3848 3712	1083 1214	92 113	76.61 % 73.67 %	21.56 % 24.09 %	1.83 % 2.24 %
Dating	5092 5302	3802 3863	1196 1310	94 129	74.67 % 72.86 %	23.49 % 24.71 %	1.85 % 2.43 %
Other	4909 5073	3903 3972	915 979	91 122	79.51 % 78.30 %	18.64 % 19.30 %	1.85 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 5062	3472 3704	1032 1236	94 122	75.51 % 73.17 %	22.44 % 24.42 %	2.04 % 2.41 %
Outlook Mail	4698 4745	3634 3578	982 1047	82 120	77.35 % 75.41 %	20.90 % 22.07 %	1.75 % 2.53 %
Yahoo Mail	4820 4540	3785 3439	946 988	89 113	78.53 % 75.75 %	19.63 % 21.76 %	1.85 % 2.49 %
AOL Mail	4829 4623	3783 3506	957 998	89 119	78.34 % 75.84 %	19.82 % 21.59 %	1.84 % 2.57 %
Mail.com	4644 4699	3702 3615	849 970	93 114	79.72 % 76.93 %	18.28 % 20.64 %	2.00 % 2.43 %
Yandex Mail	4550 4838	3548 3651	923 1075	79 112	77.98 % 75.47 %	20.29 % 22.22 %	1.74 % 2.32 %
GMX Mail	4763 4634	3695 3475	985 1048	83 111	77.58 % 74.99 %	20.68 % 22.62 %	1.74 % 2.40 %
Zoho Mail	4645 4660	3704 3641	854 903	87 116	79.74 % 78.13 %	18.39 % 19.38 %	1.87 % 2.49 %
ProtonMail	4659 4758	3761 3727	816 918	82 113	80.73 % 78.33 %	17.51 % 19.29 %	1.76 % 2.37 %
Custom Mail	4775 4846	3936 3852	749 879	90 115	82.43 % 79.49 %	15.69 % 18.14 %	1.88 % 2.37 %
iCloud Mail	4684 4576	3533 3314	1064 1148	87 114	75.43 % 72.42 %	22.72 % 25.09 %	1.86 % 2.49 %
Tuta	4752 4623	3864 3623	806 886	82 114	81.31 % 78.37 %	16.96 % 19.17 %	1.73 % 2.47 %
Juno.com	4549 4672	3657 3685	811 873	81 114	80.39 % 78.87 %	17.83 % 18.69 %	1.78 % 2.44 %
Mailfence	4807 4722	3873 3686	838 923	96 113	80.57 % 78.06 %	17.43 % 19.55 %	2.00 % 2.39 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.