Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 66.291	51.817 51.770	12.742 13.154	1.214 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 78.10 %	19.37 % 19.84 %	1.85 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5153	4004 3949	1005 1101	89 103	78.54 % 76.63 %	19.71 % 21.37 %	1.75 % 2.00 %
Elektronics	5027 4958	4033 3899	900 954	94 105	80.23 % 78.64 %	17.90 % 19.24 %	1.87 % 2.12 %
Entertainment	4956 5001	3874 3898	990 999	92 104	78.17 % 77.94 %	19.98 % 19.98 %	1.86 % 2.08 %
Cosmetics & Beauty	5185 5061	4113 3979	981 977	91 105	79.32 % 78.62 %	18.92 % 19.30 %	1.76 % 2.07 %
Food & Drink	4881 4952	3831 3841	960 1009	90 102	78.49 % 77.56 %	19.67 % 20.38 %	1.84 % 2.06 %
Home & Garden	5066 5025	3952 3920	1017 1000	97 105	78.01 % 78.01 %	20.08 % 19.90 %	1.91 % 2.09 %
Finance	4793 5173	3944 4182	765 877	84 114	82.29 % 80.84 %	15.96 % 16.95 %	1.75 % 2.20 %
Health	5258 5211	4319 4237	834 876	105 98	82.14 % 81.31 %	15.86 % 16.81 %	2.00 % 1.88 %
Pets	4920 5136	3831 4006	1000 1021	89 109	77.87 % 78.00 %	20.33 % 19.88 %	1.81 % 2.12 %
Sport & Fitness	5293 5048	4141 3934	1054 1011	98 103	78.24 % 77.93 %	19.91 % 20.03 %	1.85 % 2.04 %
Job & Career	5193 5114	3925 3877	1164 1127	104 110	75.58 % 75.81 %	22.41 % 22.04 %	2.00 % 2.15 %
Dating	5104 5323	3831 3953	1185 1265	88 105	75.06 % 74.26 %	23.22 % 23.76 %	1.72 % 1.97 %
Other	4999 5136	4019 4095	887 937	93 104	80.40 % 79.73 %	17.74 % 18.24 %	1.86 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4828	3486 3620	1073 1113	93 95	74.94 % 74.98 %	23.07 % 23.05 %	2.00 % 1.97 %
Outlook Mail	4710 4793	3630 3670	997 1023	83 100	77.07 % 76.57 %	21.17 % 21.34 %	1.76 % 2.09 %
Yahoo Mail	4766 4663	3727 3610	951 951	88 102	78.20 % 77.42 %	19.95 % 20.39 %	1.85 % 2.19 %
AOL Mail	4563 4530	3577 3509	905 925	81 96	78.39 % 77.46 %	19.83 % 20.42 %	1.78 % 2.12 %
Mail.com	4838 4778	3851 3765	893 917	94 96	79.60 % 78.80 %	18.46 % 19.19 %	1.94 % 2.01 %
Yandex Mail	4670 4812	3629 3721	956 1001	85 90	77.71 % 77.33 %	20.47 % 20.80 %	1.82 % 1.87 %
GMX Mail	4708 4740	3635 3594	988 1056	85 90	77.21 % 75.82 %	20.99 % 22.28 %	1.81 % 1.90 %
Zoho Mail	4698 4651	3763 3695	850 862	85 94	80.10 % 79.45 %	18.09 % 18.53 %	1.81 % 2.02 %
ProtonMail	4601 4801	3722 3838	790 857	89 106	80.90 % 79.94 %	17.17 % 17.85 %	1.93 % 2.21 %
Custom Mail	4813 4694	3948 3817	774 782	91 95	82.03 % 81.32 %	16.08 % 16.66 %	1.89 % 2.02 %
iCloud Mail	4752 4792	3560 3550	1104 1133	88 109	74.92 % 74.08 %	23.23 % 23.64 %	1.85 % 2.27 %
Tuta	4731 4790	3821 3848	825 841	85 101	80.77 % 80.33 %	17.44 % 17.56 %	1.80 % 2.11 %
Juno.com	4601 4723	3701 3772	818 851	82 100	80.44 % 79.86 %	17.78 % 18.02 %	1.78 % 2.12 %
Mailfence	4670 4696	3767 3761	818 842	85 93	80.66 % 80.09 %	17.52 % 17.93 %	1.82 % 1.98 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.