Brevo and Benchmark Email Email Deliverability Comparison

Brevo

Benchmark Email

In this comparison, the deliverability of Brevo and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 66.517	51.806 51.489	12.761 13.555	1.253 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.41 %	19.39 % 20.38 %	1.90 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5092	4073 3869	1008 1119	91 104	78.75 % 75.98 %	19.49 % 21.98 %	1.76 % 2.04 %
Elektronics	5042 4973	4032 3847	909 1013	101 113	79.97 % 77.36 %	18.03 % 20.37 %	2.00 % 2.27 %
Entertainment	4959 5012	3875 3878	985 1024	99 110	78.14 % 77.37 %	19.86 % 20.43 %	2.00 % 2.19 %
Cosmetics & Beauty	5154 5223	4072 4055	991 1046	91 122	79.01 % 77.64 %	19.23 % 20.03 %	1.77 % 2.34 %
Food & Drink	5019 4966	3939 3822	984 1032	96 112	78.48 % 76.96 %	19.61 % 20.78 %	1.91 % 2.26 %
Home & Garden	5010 5045	3906 3898	1009 1033	95 114	77.96 % 77.26 %	20.14 % 20.48 %	1.90 % 2.26 %
Finance	4754 5216	3909 4194	757 902	88 120	82.23 % 80.41 %	15.92 % 17.29 %	1.85 % 2.30 %
Health	5205 5162	4277 4202	826 854	102 106	82.17 % 81.40 %	15.87 % 16.54 %	1.96 % 2.05 %
Pets	4950 5207	3849 4018	1010 1073	91 116	77.76 % 77.17 %	20.40 % 20.61 %	1.84 % 2.23 %
Sport & Fitness	5244 5103	4105 3931	1039 1062	100 110	78.28 % 77.03 %	19.81 % 20.81 %	1.91 % 2.16 %
Job & Career	5199 5025	3930 3776	1162 1138	107 111	75.59 % 75.14 %	22.35 % 22.65 %	2.06 % 2.21 %
Dating	5190 5351	3893 3944	1200 1287	97 120	75.01 % 73.71 %	23.12 % 24.05 %	1.87 % 2.24 %
Other	4922 5142	3946 4055	881 972	95 115	80.17 % 78.86 %	17.90 % 18.90 %	1.93 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4961	3447 3682	1050 1171	94 108	75.08 % 74.22 %	22.87 % 23.60 %	2.05 % 2.18 %
Outlook Mail	4712 4807	3633 3647	995 1049	84 111	77.10 % 75.87 %	21.12 % 21.82 %	1.78 % 2.31 %
Yahoo Mail	4814 4735	3762 3641	962 986	90 108	78.15 % 76.90 %	19.98 % 20.82 %	1.87 % 2.28 %
AOL Mail	4686 4536	3668 3467	930 967	88 102	78.28 % 76.43 %	19.85 % 21.32 %	1.88 % 2.25 %
Mail.com	4793 4907	3796 3828	897 972	100 107	79.20 % 78.01 %	18.71 % 19.81 %	2.09 % 2.18 %
Yandex Mail	4669 4717	3624 3615	960 1007	85 95	77.62 % 76.64 %	20.56 % 21.35 %	1.82 % 2.01 %
GMX Mail	4666 4808	3601 3623	986 1085	79 100	77.18 % 75.35 %	21.13 % 22.57 %	1.69 % 2.08 %
Zoho Mail	4712 4653	3766 3668	854 881	92 104	79.92 % 78.83 %	18.12 % 18.93 %	1.95 % 2.24 %
ProtonMail	4649 4771	3743 3766	816 897	90 108	80.51 % 78.94 %	17.55 % 18.80 %	1.94 % 2.26 %
Custom Mail	4944 4683	4057 3774	793 804	94 105	82.06 % 80.59 %	16.04 % 17.17 %	1.90 % 2.24 %
iCloud Mail	4660 4717	3484 3469	1085 1134	91 114	74.76 % 73.54 %	23.28 % 24.04 %	1.95 % 2.42 %
Tuta	4650 4797	3766 3810	798 878	86 109	80.99 % 79.42 %	17.16 % 18.30 %	1.85 % 2.27 %
Juno.com	4538 4681	3654 3719	798 860	86 102	80.52 % 79.45 %	17.58 % 18.37 %	1.90 % 2.18 %
Mailfence	4736 4744	3805 3780	837 864	94 100	80.34 % 79.68 %	17.67 % 18.21 %	1.98 % 2.11 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.