Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 65.068	51.984 51.364	11.432 12.830	1.289 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 78.94 %	17.79 % 19.72 %	2.01 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4918	3990 3866	947 991	97 100	79.53 % 78.61 %	18.88 % 20.15 %	1.93 % 2.03 %
Elektronics	4959 5108	4054 4072	838 959	112 111	81.75 % 79.72 %	16.90 % 18.77 %	2.26 % 2.17 %
Entertainment	5054 4998	4088 3906	905 1030	100 107	80.89 % 78.15 %	17.91 % 20.61 %	1.98 % 2.14 %
Cosmetics & Beauty	4874 4918	3977 3916	852 937	96 107	81.60 % 79.63 %	17.48 % 19.05 %	1.97 % 2.18 %
Food & Drink	4756 4946	3832 3896	873 1000	99 107	80.57 % 78.77 %	18.36 % 20.22 %	2.08 % 2.16 %
Home & Garden	4986 5130	4050 4022	881 1037	103 111	81.23 % 78.40 %	17.67 % 20.21 %	2.07 % 2.16 %
Finance	4816 4974	3968 4052	772 862	107 106	82.39 % 81.46 %	16.03 % 17.33 %	2.22 % 2.13 %
Health	4962 5111	4116 4147	768 884	90 120	82.95 % 81.14 %	15.48 % 17.30 %	1.81 % 2.35 %
Pets	5128 4854	4149 3792	903 979	97 101	80.91 % 78.12 %	17.61 % 20.17 %	1.89 % 2.08 %
Sport & Fitness	4893 5130	3945 4034	878 1027	92 114	80.63 % 78.64 %	17.94 % 20.02 %	1.88 % 2.22 %
Job & Career	4916 5083	3906 3906	949 1109	104 113	79.45 % 76.84 %	19.30 % 21.82 %	2.12 % 2.22 %
Dating	4920 5012	3850 3839	1022 1113	94 98	78.25 % 76.60 %	20.77 % 22.21 %	1.91 % 1.96 %
Other	4975 4886	4059 3916	844 902	98 111	81.59 % 80.15 %	16.96 % 18.46 %	1.97 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4718	3698 3613	936 1060	91 103	79.19 % 76.58 %	20.04 % 22.47 %	1.95 % 2.18 %
Outlook Mail	4924 4782	3941 3723	926 1000	96 93	80.04 % 77.85 %	18.81 % 20.91 %	1.95 % 1.94 %
Yahoo Mail	4688 4745	3774 3724	856 972	95 102	80.50 % 78.48 %	18.26 % 20.48 %	2.03 % 2.15 %
AOL Mail	4499 4674	3634 3671	807 928	92 105	80.77 % 78.54 %	17.94 % 19.85 %	2.04 % 2.25 %
Mail.com	4687 4983	3838 3975	802 928	95 114	81.89 % 79.77 %	17.11 % 18.62 %	2.03 % 2.29 %
Yandex Mail	4988 4814	4005 3774	898 993	97 107	80.29 % 78.40 %	18.00 % 20.63 %	1.94 % 2.22 %
GMX Mail	4755 4634	3794 3587	931 975	89 103	79.79 % 77.41 %	19.58 % 21.04 %	1.87 % 2.22 %
Zoho Mail	4609 4705	3770 3768	755 870	97 101	81.80 % 80.09 %	16.38 % 18.49 %	2.10 % 2.15 %
ProtonMail	4768 4758	3915 3827	781 870	101 111	82.11 % 80.43 %	16.38 % 18.28 %	2.12 % 2.33 %
Custom Mail	4523 4799	3760 3887	699 845	86 100	83.13 % 81.00 %	15.45 % 17.61 %	1.90 % 2.08 %
iCloud Mail	4757 5008	3732 3825	977 1104	100 110	78.45 % 76.38 %	20.54 % 22.04 %	2.10 % 2.20 %
Tuta	4644 4715	3839 3786	749 870	93 96	82.67 % 80.30 %	16.13 % 18.45 %	2.00 % 2.04 %
Juno.com	4640 4721	3787 3792	768 875	97 101	81.62 % 80.32 %	16.55 % 18.53 %	2.09 % 2.14 %
Mailfence	3104 3012	2497 2412	547 540	60 60	80.44 % 80.08 %	17.62 % 17.93 %	1.93 % 1.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.