Benchmark Email and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 70.865	355.143 55.011	92.663 12.517	18.151 3.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.63 %	19.89 % 17.66 %	3.90 % 4.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 5465	28259 4372	6151 864	1290 229	79.16 % 80.00 %	17.23 % 15.81 %	3.61 % 4.19 %
Elektronics	36123 5343	27703 4213	7066 892	1354 238	76.69 % 78.85 %	19.56 % 16.69 %	3.75 % 4.45 %
Entertainment	35412 5344	27028 4148	7016 940	1368 256	76.32 % 77.62 %	19.81 % 17.59 %	3.86 % 4.79 %
Cosmetics & Beauty	35681 5466	27171 4238	7112 973	1398 255	76.15 % 77.53 %	19.93 % 17.80 %	3.92 % 4.67 %
Food & Drink	35788 5364	28314 4303	6204 841	1270 220	79.12 % 80.22 %	17.34 % 15.68 %	3.55 % 4.10 %
Home & Garden	36065 5338	28615 4299	6197 827	1253 212	79.34 % 80.54 %	17.18 % 15.49 %	3.47 % 3.97 %
Finance	36096 5542	26290 4143	8250 1090	1556 309	72.83 % 74.76 %	22.86 % 19.67 %	4.31 % 5.58 %
Health	36349 5510	26802 4229	8087 1031	1460 250	73.74 % 76.75 %	22.25 % 18.71 %	4.02 % 4.54 %
Pets	35918 5558	28132 4371	6508 936	1278 251	78.32 % 78.64 %	18.12 % 16.84 %	3.56 % 4.52 %
Sport & Fitness	34992 5436	26369 4138	7199 1032	1424 266	75.36 % 76.12 %	20.57 % 18.98 %	4.07 % 4.89 %
Job & Career	36277 5604	26839 4223	7810 1100	1628 281	73.98 % 75.36 %	21.53 % 19.63 %	4.49 % 5.01 %
Dating	35782 5483	25694 4104	8567 1085	1521 294	71.81 % 74.85 %	23.94 % 19.79 %	4.25 % 5.36 %
Other	35774 5412	27927 4230	6496 906	1351 276	78.07 % 78.16 %	18.16 % 16.74 %	3.78 % 5.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 5515	32383 3974	10237 1218	1987 323	72.60 % 72.06 %	22.95 % 22.09 %	4.45 % 5.86 %
Outlook Mail	45135 5484	33065 4130	10152 1053	1918 301	73.26 % 75.31 %	22.49 % 19.20 %	4.25 % 5.49 %
Yahoo Mail	44944 5308	34098 4038	9049 964	1797 306	75.87 % 76.07 %	20.13 % 18.16 %	4.00 % 5.76 %
AOL Mail	45127 5373	34170 4170	9156 966	1801 237	75.72 % 77.61 %	20.29 % 17.98 %	3.99 % 4.41 %
Mail.com	45241 5671	34831 4454	8719 978	1691 239	76.99 % 78.54 %	19.27 % 17.25 %	3.74 % 4.21 %
Yandex Mail	44855 5416	33284 4131	9681 1045	1890 240	74.20 % 76.27 %	21.58 % 19.29 %	4.21 % 4.43 %
GMX Mail	45126 5442	34733 4347	8859 874	1534 221	76.97 % 79.88 %	19.63 % 16.06 %	3.40 % 4.06 %
Zoho Mail	44845 5315	34839 4236	8306 861	1700 218	77.69 % 79.70 %	18.52 % 16.20 %	3.79 % 4.10 %
ProtonMail	44722 5360	34852 4324	8276 828	1594 208	77.93 % 80.67 %	18.51 % 15.45 %	3.56 % 3.88 %
Custom Mail	44780 5538	35408 4452	7797 855	1575 231	79.07 % 80.39 %	17.41 % 15.44 %	3.52 % 4.17 %
iCloud Mail	5589 5364	4289 3939	1023 1126	277 299	76.74 % 73.43 %	18.30 % 20.99 %	4.96 % 5.57 %
Tuta	5482 5509	4574 4356	719 893	189 260	83.44 % 79.07 %	13.12 % 16.21 %	3.45 % 4.72 %
Juno.com	5504 5570	4617 4460	689 856	198 254	83.88 % 80.07 %	12.52 % 15.37 %	3.60 % 4.56 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.