Benchmark Email and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 44.158	333.419 34.180	88.752 7.863	17.095 2.115

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 77.40 %	20.20 % 17.81 %	3.89 % 4.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 3437	26519 2740	5880 548	1204 149	78.92 % 79.72 %	17.50 % 15.94 %	3.58 % 4.34 %
Elektronics	34087 3290	26011 2592	6791 552	1285 146	76.31 % 78.78 %	19.92 % 16.78 %	3.77 % 4.44 %
Entertainment	33356 3303	25365 2567	6709 581	1282 155	76.04 % 77.72 %	20.11 % 17.59 %	3.84 % 4.69 %
Cosmetics & Beauty	33565 3448	25450 2671	6805 620	1310 157	75.82 % 77.47 %	20.27 % 17.98 %	3.90 % 4.55 %
Food & Drink	33735 3411	26600 2730	5940 542	1195 139	78.85 % 80.04 %	17.61 % 15.89 %	3.54 % 4.08 %
Home & Garden	34029 3330	26913 2687	5938 519	1178 124	79.09 % 80.69 %	17.45 % 15.59 %	3.46 % 3.72 %
Finance	34003 3425	24647 2531	7889 678	1467 216	72.48 % 73.90 %	23.20 % 19.80 %	4.31 % 6.31 %
Health	34316 3439	25157 2622	7770 646	1389 171	73.31 % 76.24 %	22.64 % 18.78 %	4.05 % 4.97 %
Pets	33884 3398	26449 2657	6233 576	1202 165	78.06 % 78.19 %	18.40 % 16.95 %	3.55 % 4.86 %
Sport & Fitness	32992 3350	24767 2540	6889 644	1336 166	75.07 % 75.82 %	20.88 % 19.22 %	4.05 % 4.96 %
Job & Career	34201 3480	25217 2615	7465 694	1519 171	73.73 % 75.14 %	21.83 % 19.94 %	4.44 % 4.91 %
Dating	33728 3407	24063 2548	8223 681	1442 178	71.34 % 74.79 %	24.38 % 19.99 %	4.28 % 5.22 %
Other	33767 3440	26261 2680	6220 582	1286 178	77.77 % 77.91 %	18.42 % 16.92 %	3.81 % 5.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 3462	30864 2481	9849 768	1873 213	72.47 % 71.66 %	23.13 % 22.18 %	4.40 % 6.15 %
Outlook Mail	43114 3429	31460 2568	9826 663	1828 198	72.97 % 74.89 %	22.79 % 19.34 %	4.24 % 5.77 %
Yahoo Mail	42866 3324	32416 2529	8733 612	1717 183	75.62 % 76.08 %	20.37 % 18.41 %	4.01 % 5.51 %
AOL Mail	43079 3362	32512 2613	8852 608	1715 141	75.47 % 77.72 %	20.55 % 18.08 %	3.98 % 4.19 %
Mail.com	43174 3452	33131 2712	8423 603	1620 137	76.74 % 78.56 %	19.51 % 17.47 %	3.75 % 3.97 %
Yandex Mail	42806 3312	31653 2515	9347 644	1806 153	73.95 % 75.94 %	21.84 % 19.44 %	4.22 % 4.62 %
GMX Mail	43062 3429	32994 2733	8590 550	1478 146	76.62 % 79.70 %	19.95 % 16.04 %	3.43 % 4.26 %
Zoho Mail	42823 3359	33158 2661	8040 549	1625 149	77.43 % 79.22 %	18.77 % 16.34 %	3.79 % 4.44 %
ProtonMail	42664 3319	33118 2661	8018 520	1528 138	77.63 % 80.17 %	18.79 % 15.67 %	3.58 % 4.16 %
Custom Mail	42719 3495	33655 2797	7552 548	1512 150	78.78 % 80.03 %	17.68 % 15.68 %	3.54 % 4.29 %
iCloud Mail	3408 3337	2616 2444	627 705	165 188	76.76 % 73.24 %	18.40 % 21.13 %	4.84 % 5.63 %
Tuta	3421 3424	2865 2706	448 555	108 163	83.75 % 79.03 %	13.10 % 16.21 %	3.16 % 4.76 %
Juno.com	3544 3454	2977 2760	447 538	120 156	84.00 % 79.91 %	12.61 % 15.58 %	3.39 % 4.52 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.