Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.773	51.770 51.817	13.154 12.742	1.367 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 78.78 %	19.84 % 19.37 %	2.06 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5098	3949 4004	1101 1005	103 89	76.63 % 78.54 %	21.37 % 19.71 %	2.00 % 1.75 %
Elektronics	4958 5027	3899 4033	954 900	105 94	78.64 % 80.23 %	19.24 % 17.90 %	2.12 % 1.87 %
Entertainment	5001 4956	3898 3874	999 990	104 92	77.94 % 78.17 %	19.98 % 19.98 %	2.08 % 1.86 %
Cosmetics & Beauty	5061 5185	3979 4113	977 981	105 91	78.62 % 79.32 %	19.30 % 18.92 %	2.07 % 1.76 %
Food & Drink	4952 4881	3841 3831	1009 960	102 90	77.56 % 78.49 %	20.38 % 19.67 %	2.06 % 1.84 %
Home & Garden	5025 5066	3920 3952	1000 1017	105 97	78.01 % 78.01 %	19.90 % 20.08 %	2.09 % 1.91 %
Finance	5173 4793	4182 3944	877 765	114 84	80.84 % 82.29 %	16.95 % 15.96 %	2.20 % 1.75 %
Health	5211 5258	4237 4319	876 834	98 105	81.31 % 82.14 %	16.81 % 15.86 %	1.88 % 2.00 %
Pets	5136 4920	4006 3831	1021 1000	109 89	78.00 % 77.87 %	19.88 % 20.33 %	2.12 % 1.81 %
Sport & Fitness	5048 5293	3934 4141	1011 1054	103 98	77.93 % 78.24 %	20.03 % 19.91 %	2.04 % 1.85 %
Job & Career	5114 5193	3877 3925	1127 1164	110 104	75.81 % 75.58 %	22.04 % 22.41 %	2.15 % 2.00 %
Dating	5323 5104	3953 3831	1265 1185	105 88	74.26 % 75.06 %	23.76 % 23.22 %	1.97 % 1.72 %
Other	5136 4999	4095 4019	937 887	104 93	79.73 % 80.40 %	18.24 % 17.74 %	2.02 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4652	3620 3486	1113 1073	95 93	74.98 % 74.94 %	23.05 % 23.07 %	1.97 % 2.00 %
Outlook Mail	4793 4710	3670 3630	1023 997	100 83	76.57 % 77.07 %	21.34 % 21.17 %	2.09 % 1.76 %
Yahoo Mail	4663 4766	3610 3727	951 951	102 88	77.42 % 78.20 %	20.39 % 19.95 %	2.19 % 1.85 %
AOL Mail	4530 4563	3509 3577	925 905	96 81	77.46 % 78.39 %	20.42 % 19.83 %	2.12 % 1.78 %
Mail.com	4778 4838	3765 3851	917 893	96 94	78.80 % 79.60 %	19.19 % 18.46 %	2.01 % 1.94 %
Yandex Mail	4812 4670	3721 3629	1001 956	90 85	77.33 % 77.71 %	20.80 % 20.47 %	1.87 % 1.82 %
GMX Mail	4740 4708	3594 3635	1056 988	90 85	75.82 % 77.21 %	22.28 % 20.99 %	1.90 % 1.81 %
Zoho Mail	4651 4698	3695 3763	862 850	94 85	79.45 % 80.10 %	18.53 % 18.09 %	2.02 % 1.81 %
ProtonMail	4801 4601	3838 3722	857 790	106 89	79.94 % 80.90 %	17.85 % 17.17 %	2.21 % 1.93 %
Custom Mail	4694 4813	3817 3948	782 774	95 91	81.32 % 82.03 %	16.66 % 16.08 %	2.02 % 1.89 %
iCloud Mail	4792 4752	3550 3560	1133 1104	109 88	74.08 % 74.92 %	23.64 % 23.23 %	2.27 % 1.85 %
Tuta	4790 4731	3848 3821	841 825	101 85	80.33 % 80.77 %	17.56 % 17.44 %	2.11 % 1.80 %
Juno.com	4723 4601	3772 3701	851 818	100 82	79.86 % 80.44 %	18.02 % 17.78 %	2.12 % 1.78 %
Mailfence	4696 4670	3761 3767	842 818	93 85	80.09 % 80.66 %	17.93 % 17.52 %	1.98 % 1.82 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.