Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.773	50.496 51.947	13.892 12.612	1.610 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 78.98 %	21.05 % 19.18 %	2.44 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5310	3818 4188	1104 1031	128 91	75.60 % 78.87 %	21.86 % 19.42 %	2.53 % 1.71 %
Elektronics	5037 4997	3891 4000	1024 894	122 103	77.25 % 80.05 %	20.33 % 17.89 %	2.42 % 2.06 %
Entertainment	4916 5126	3753 4035	1032 985	131 106	76.34 % 78.72 %	20.99 % 19.22 %	2.66 % 2.07 %
Cosmetics & Beauty	5130 5059	3905 4004	1094 971	131 84	76.12 % 79.15 %	21.33 % 19.19 %	2.55 % 1.66 %
Food & Drink	4966 5005	3788 3959	1056 954	122 92	76.28 % 79.10 %	21.26 % 19.06 %	2.46 % 1.84 %
Home & Garden	4955 4981	3765 3924	1068 965	122 92	75.98 % 78.78 %	21.55 % 19.37 %	2.46 % 1.85 %
Finance	5214 4899	4164 4030	932 788	118 81	79.86 % 82.26 %	17.87 % 16.08 %	2.26 % 1.65 %
Health	5023 5262	4039 4349	862 812	122 101	80.41 % 82.65 %	17.16 % 15.43 %	2.43 % 1.92 %
Pets	5226 5104	3995 3974	1100 1034	131 96	76.44 % 77.86 %	21.05 % 20.26 %	2.51 % 1.88 %
Sport & Fitness	5067 5006	3831 3931	1117 984	119 91	75.61 % 78.53 %	22.04 % 19.66 %	2.35 % 1.82 %
Job & Career	5039 5023	3712 3848	1214 1083	113 92	73.67 % 76.61 %	24.09 % 21.56 %	2.24 % 1.83 %
Dating	5302 5092	3863 3802	1310 1196	129 94	72.86 % 74.67 %	24.71 % 23.49 %	2.43 % 1.85 %
Other	5073 4909	3972 3903	979 915	122 91	78.30 % 79.51 %	19.30 % 18.64 %	2.40 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4598	3704 3472	1236 1032	122 94	73.17 % 75.51 %	24.42 % 22.44 %	2.41 % 2.04 %
Outlook Mail	4745 4698	3578 3634	1047 982	120 82	75.41 % 77.35 %	22.07 % 20.90 %	2.53 % 1.75 %
Yahoo Mail	4540 4820	3439 3785	988 946	113 89	75.75 % 78.53 %	21.76 % 19.63 %	2.49 % 1.85 %
AOL Mail	4623 4829	3506 3783	998 957	119 89	75.84 % 78.34 %	21.59 % 19.82 %	2.57 % 1.84 %
Mail.com	4699 4644	3615 3702	970 849	114 93	76.93 % 79.72 %	20.64 % 18.28 %	2.43 % 2.00 %
Yandex Mail	4838 4550	3651 3548	1075 923	112 79	75.47 % 77.98 %	22.22 % 20.29 %	2.32 % 1.74 %
GMX Mail	4634 4763	3475 3695	1048 985	111 83	74.99 % 77.58 %	22.62 % 20.68 %	2.40 % 1.74 %
Zoho Mail	4660 4645	3641 3704	903 854	116 87	78.13 % 79.74 %	19.38 % 18.39 %	2.49 % 1.87 %
ProtonMail	4758 4659	3727 3761	918 816	113 82	78.33 % 80.73 %	19.29 % 17.51 %	2.37 % 1.76 %
Custom Mail	4846 4775	3852 3936	879 749	115 90	79.49 % 82.43 %	18.14 % 15.69 %	2.37 % 1.88 %
iCloud Mail	4576 4684	3314 3533	1148 1064	114 87	72.42 % 75.43 %	25.09 % 22.72 %	2.49 % 1.86 %
Tuta	4623 4752	3623 3864	886 806	114 82	78.37 % 81.31 %	19.17 % 16.96 %	2.47 % 1.73 %
Juno.com	4672 4549	3685 3657	873 811	114 81	78.87 % 80.39 %	18.69 % 17.83 %	2.44 % 1.78 %
Mailfence	4722 4807	3686 3873	923 838	113 96	78.06 % 80.57 %	19.55 % 17.43 %	2.39 % 2.00 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.