Benchmark Email and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 62.018	347.768 48.115	91.442 10.986	17.812 2.917

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 77.58 %	20.01 % 17.71 %	3.90 % 4.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 4808	27664 3847	6067 764	1254 197	79.07 % 80.01 %	17.34 % 15.89 %	3.58 % 4.10 %
Elektronics	35388 4675	27079 3687	6973 784	1336 204	76.52 % 78.87 %	19.70 % 16.77 %	3.78 % 4.36 %
Entertainment	34731 4694	26473 3637	6919 828	1339 229	76.22 % 77.48 %	19.92 % 17.64 %	3.86 % 4.88 %
Cosmetics & Beauty	34956 4781	26576 3703	7014 855	1366 223	76.03 % 77.45 %	20.07 % 17.88 %	3.91 % 4.66 %
Food & Drink	35094 4717	27727 3777	6120 741	1247 199	79.01 % 80.07 %	17.44 % 15.71 %	3.55 % 4.22 %
Home & Garden	35389 4649	28034 3756	6117 720	1238 173	79.22 % 80.79 %	17.29 % 15.49 %	3.50 % 3.72 %
Finance	35443 4845	25771 3611	8146 956	1526 278	72.71 % 74.53 %	22.98 % 19.73 %	4.31 % 5.74 %
Health	35689 4808	26262 3679	7989 900	1438 229	73.59 % 76.52 %	22.39 % 18.72 %	4.03 % 4.76 %
Pets	35216 4847	27549 3807	6419 817	1248 223	78.23 % 78.54 %	18.23 % 16.86 %	3.54 % 4.60 %
Sport & Fitness	34322 4748	25821 3612	7102 905	1399 231	75.23 % 76.07 %	20.69 % 19.06 %	4.08 % 4.87 %
Job & Career	35568 4903	26270 3700	7700 969	1598 234	73.86 % 75.46 %	21.65 % 19.76 %	4.49 % 4.77 %
Dating	35122 4790	25162 3591	8464 949	1496 250	71.64 % 74.97 %	24.10 % 19.81 %	4.26 % 5.22 %
Other	35119 4753	27380 3708	6412 798	1327 247	77.96 % 78.01 %	18.26 % 16.79 %	3.78 % 5.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 4787	31836 3450	10105 1058	1940 279	72.55 % 72.07 %	23.03 % 22.10 %	4.42 % 5.83 %
Outlook Mail	44469 4827	32522 3638	10051 928	1896 261	73.13 % 75.37 %	22.60 % 19.23 %	4.26 % 5.41 %
Yahoo Mail	44291 4650	33562 3535	8956 848	1773 267	75.78 % 76.02 %	20.22 % 18.24 %	4.00 % 5.74 %
AOL Mail	44465 4715	33623 3657	9065 853	1777 205	75.62 % 77.56 %	20.39 % 18.09 %	4.00 % 4.35 %
Mail.com	44536 4920	34241 3862	8623 851	1672 207	76.88 % 78.50 %	19.36 % 17.30 %	3.75 % 4.21 %
Yandex Mail	44181 4747	32743 3620	9578 918	1860 209	74.11 % 76.26 %	21.68 % 19.34 %	4.21 % 4.40 %
GMX Mail	44413 4709	34131 3759	8773 755	1509 195	76.85 % 79.83 %	19.75 % 16.03 %	3.40 % 4.14 %
Zoho Mail	44161 4688	34257 3734	8224 764	1680 190	77.57 % 79.65 %	18.62 % 16.30 %	3.80 % 4.05 %
ProtonMail	44023 4695	34251 3784	8195 729	1577 182	77.80 % 80.60 %	18.62 % 15.53 %	3.58 % 3.88 %
Custom Mail	44082 4865	34814 3905	7718 752	1550 208	78.98 % 80.27 %	17.51 % 15.46 %	3.52 % 4.28 %
iCloud Mail	4865 4723	3726 3462	898 995	241 266	76.59 % 73.30 %	18.46 % 21.07 %	4.95 % 5.63 %
Tuta	4820 4846	4015 3832	640 787	165 227	83.30 % 79.08 %	13.28 % 16.24 %	3.42 % 4.68 %
Juno.com	4835 4846	4047 3877	616 748	172 221	83.70 % 80.00 %	12.74 % 15.44 %	3.56 % 4.56 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.