Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.540	58.876 59.424	15.914 15.476	1.711 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.64 %	20.80 % 20.22 %	2.24 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 6148	4533 4747	1270 1274	133 127	76.36 % 77.21 %	21.39 % 20.72 %	2.24 % 2.07 %
Elektronics	5824 5858	4515 4578	1184 1146	125 134	77.52 % 78.15 %	20.33 % 19.56 %	2.15 % 2.29 %
Entertainment	5703 5986	4391 4636	1175 1215	137 135	76.99 % 77.45 %	20.60 % 20.30 %	2.40 % 2.26 %
Cosmetics & Beauty	5999 5862	4595 4573	1267 1169	137 120	76.60 % 78.01 %	21.12 % 19.94 %	2.28 % 2.05 %
Food & Drink	5800 5934	4428 4600	1235 1214	137 120	76.34 % 77.52 %	21.29 % 20.46 %	2.36 % 2.02 %
Home & Garden	5774 5711	4419 4435	1224 1152	131 124	76.53 % 77.66 %	21.20 % 20.17 %	2.27 % 2.17 %
Finance	5942 5782	4821 4684	996 979	125 119	81.13 % 81.01 %	16.76 % 16.93 %	2.10 % 2.06 %
Health	5777 6007	4673 4890	978 986	126 131	80.89 % 81.41 %	16.93 % 16.41 %	2.18 % 2.18 %
Pets	6037 5843	4610 4488	1289 1232	138 123	76.36 % 76.81 %	21.35 % 21.09 %	2.29 % 2.11 %
Sport & Fitness	5935 5987	4522 4615	1286 1242	127 130	76.19 % 77.08 %	21.67 % 20.74 %	2.14 % 2.17 %
Job & Career	5829 5881	4335 4431	1370 1328	124 122	74.37 % 75.34 %	23.50 % 22.58 %	2.13 % 2.07 %
Dating	6050 5925	4384 4352	1530 1437	136 136	72.46 % 73.45 %	25.29 % 24.25 %	2.25 % 2.30 %
Other	5895 5616	4650 4395	1110 1102	135 119	78.88 % 78.26 %	18.83 % 19.62 %	2.29 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5165	4226 3846	1368 1205	126 114	73.88 % 74.46 %	23.92 % 23.33 %	2.20 % 2.21 %
Outlook Mail	5654 5361	4259 4091	1267 1167	128 103	75.33 % 76.31 %	22.41 % 21.77 %	2.26 % 1.92 %
Yahoo Mail	5470 5541	4157 4276	1188 1148	125 117	76.00 % 77.17 %	21.72 % 20.72 %	2.29 % 2.11 %
AOL Mail	5323 5670	4038 4351	1158 1197	127 122	75.86 % 76.74 %	21.75 % 21.11 %	2.39 % 2.15 %
Mail.com	5370 5500	4163 4301	1096 1075	111 124	77.52 % 78.20 %	20.41 % 19.55 %	2.07 % 2.25 %
Yandex Mail	5681 5488	4319 4197	1235 1170	127 121	76.03 % 76.48 %	21.74 % 21.32 %	2.24 % 2.20 %
GMX Mail	5409 5359	4091 4084	1194 1160	124 115	75.63 % 76.21 %	22.07 % 21.65 %	2.29 % 2.15 %
Zoho Mail	5415 5524	4264 4339	1028 1065	123 120	78.74 % 78.55 %	18.98 % 19.28 %	2.27 % 2.17 %
ProtonMail	5429 5358	4290 4262	1026 990	113 106	79.02 % 79.54 %	18.90 % 18.48 %	2.08 % 1.98 %
Custom Mail	5615 5549	4489 4487	1004 944	122 118	79.95 % 80.86 %	17.88 % 17.01 %	2.17 % 2.13 %
iCloud Mail	5279 5464	3870 4030	1289 1315	120 119	73.31 % 73.76 %	24.42 % 24.07 %	2.27 % 2.18 %
Tuta	5387 5503	4249 4397	1013 994	125 112	78.88 % 79.90 %	18.80 % 18.06 %	2.32 % 2.04 %
Juno.com	5411 5312	4275 4227	1014 966	122 119	79.01 % 79.57 %	18.74 % 18.19 %	2.25 % 2.24 %
Mailfence	5338 5746	4186 4536	1034 1080	118 130	78.42 % 78.94 %	19.37 % 18.80 %	2.21 % 2.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.