Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.599	58.968 59.740	15.953 15.263	1.824 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.99 %	20.79 % 19.93 %	2.38 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 6220	4504 4836	1267 1257	143 127	76.16 % 77.75 %	21.42 % 20.21 %	2.42 % 2.04 %
Elektronics	5868 5786	4553 4580	1181 1078	134 128	77.59 % 79.16 %	20.13 % 18.63 %	2.28 % 2.21 %
Entertainment	5828 5998	4466 4669	1211 1193	151 136	76.63 % 77.84 %	20.78 % 19.89 %	2.59 % 2.27 %
Cosmetics & Beauty	5890 5849	4508 4575	1235 1165	147 109	76.54 % 78.22 %	20.97 % 19.92 %	2.50 % 1.86 %
Food & Drink	5750 5894	4392 4598	1217 1176	141 120	76.38 % 78.01 %	21.17 % 19.95 %	2.45 % 2.04 %
Home & Garden	5793 5783	4419 4504	1235 1157	139 122	76.28 % 77.88 %	21.32 % 20.01 %	2.40 % 2.11 %
Finance	6023 5673	4833 4617	1058 946	132 110	80.24 % 81.39 %	17.57 % 16.68 %	2.19 % 1.94 %
Health	5855 6113	4728 4994	989 987	138 132	80.75 % 81.69 %	16.89 % 16.15 %	2.36 % 2.16 %
Pets	6044 5881	4628 4526	1266 1233	150 122	76.57 % 76.96 %	20.95 % 20.97 %	2.48 % 2.07 %
Sport & Fitness	5966 5830	4538 4503	1289 1204	139 123	76.06 % 77.24 %	21.61 % 20.65 %	2.33 % 2.11 %
Job & Career	5805 5877	4293 4448	1383 1308	129 121	73.95 % 75.68 %	23.82 % 22.26 %	2.22 % 2.06 %
Dating	6096 5955	4448 4378	1502 1450	146 127	72.97 % 73.52 %	24.64 % 24.35 %	2.40 % 2.13 %
Other	5913 5740	4658 4512	1120 1109	135 119	78.78 % 78.61 %	18.94 % 19.32 %	2.28 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5291	4230 3956	1383 1218	136 117	73.58 % 74.77 %	24.06 % 23.02 %	2.37 % 2.21 %
Outlook Mail	5551 5479	4199 4183	1218 1191	134 105	75.64 % 76.35 %	21.94 % 21.74 %	2.41 % 1.92 %
Yahoo Mail	5389 5528	4096 4284	1163 1133	130 111	76.01 % 77.50 %	21.58 % 20.50 %	2.41 % 2.01 %
AOL Mail	5421 5615	4128 4344	1154 1154	139 117	76.15 % 77.36 %	21.29 % 20.55 %	2.56 % 2.08 %
Mail.com	5473 5527	4237 4348	1110 1054	126 125	77.42 % 78.67 %	20.28 % 19.07 %	2.30 % 2.26 %
Yandex Mail	5537 5285	4191 4064	1221 1114	125 107	75.69 % 76.90 %	22.05 % 21.08 %	2.26 % 2.02 %
GMX Mail	5437 5521	4101 4231	1209 1179	127 111	75.43 % 76.63 %	22.24 % 21.35 %	2.34 % 2.01 %
Zoho Mail	5426 5514	4257 4347	1041 1045	128 122	78.46 % 78.84 %	19.19 % 18.95 %	2.36 % 2.21 %
ProtonMail	5529 5370	4351 4296	1053 967	125 107	78.69 % 80.00 %	19.05 % 18.01 %	2.26 % 1.99 %
Custom Mail	5609 5515	4490 4490	990 908	129 117	80.05 % 81.41 %	17.65 % 16.46 %	2.30 % 2.12 %
iCloud Mail	5310 5429	3859 4041	1320 1273	131 115	72.67 % 74.43 %	24.86 % 23.45 %	2.47 % 2.12 %
Tuta	5461 5533	4288 4442	1039 987	134 104	78.52 % 80.28 %	19.03 % 17.84 %	2.45 % 1.88 %
Juno.com	5359 5298	4228 4196	1001 992	130 110	78.90 % 79.20 %	18.68 % 18.72 %	2.43 % 2.08 %
Mailfence	5494 5694	4313 4518	1051 1048	130 128	78.50 % 79.35 %	19.13 % 18.41 %	2.37 % 2.25 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.