Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.447	58.458 59.594	16.022 15.255	1.812 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.95 %	21.00 % 19.96 %	2.38 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 6165	4451 4799	1259 1245	140 121	76.09 % 77.84 %	21.52 % 20.19 %	2.39 % 1.96 %
Elektronics	5781 5801	4458 4574	1195 1101	128 126	77.11 % 78.85 %	20.67 % 18.98 %	2.21 % 2.17 %
Entertainment	5795 5935	4442 4609	1208 1192	145 134	76.65 % 77.66 %	20.85 % 20.08 %	2.50 % 2.26 %
Cosmetics & Beauty	5920 5909	4516 4630	1255 1161	149 118	76.28 % 78.36 %	21.20 % 19.65 %	2.52 % 2.00 %
Food & Drink	5812 5925	4436 4616	1235 1193	141 116	76.32 % 77.91 %	21.25 % 20.14 %	2.43 % 1.96 %
Home & Garden	5674 5736	4312 4462	1226 1152	136 122	76.00 % 77.79 %	21.61 % 20.08 %	2.40 % 2.13 %
Finance	5979 5654	4820 4601	1028 940	131 113	80.62 % 81.38 %	17.19 % 16.63 %	2.19 % 2.00 %
Health	5840 6047	4695 4937	1006 979	139 131	80.39 % 81.64 %	17.23 % 16.19 %	2.38 % 2.17 %
Pets	5865 5834	4470 4482	1249 1227	146 125	76.21 % 76.83 %	21.30 % 21.03 %	2.49 % 2.14 %
Sport & Fitness	5958 5875	4526 4543	1296 1212	136 120	75.97 % 77.33 %	21.75 % 20.63 %	2.28 % 2.04 %
Job & Career	5824 5936	4289 4491	1401 1322	134 123	73.64 % 75.66 %	24.06 % 22.27 %	2.30 % 2.07 %
Dating	6152 5913	4455 4362	1554 1420	143 131	72.42 % 73.77 %	25.26 % 24.01 %	2.32 % 2.22 %
Other	5842 5717	4588 4488	1110 1111	144 118	78.53 % 78.50 %	19.00 % 19.43 %	2.46 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5180	4182 3872	1384 1195	134 113	73.37 % 74.75 %	24.28 % 23.07 %	2.35 % 2.18 %
Outlook Mail	5471 5386	4118 4124	1221 1162	132 100	75.27 % 76.57 %	22.32 % 21.57 %	2.41 % 1.86 %
Yahoo Mail	5397 5563	4097 4313	1170 1138	130 112	75.91 % 77.53 %	21.68 % 20.46 %	2.41 % 2.01 %
AOL Mail	5444 5600	4122 4324	1186 1161	136 115	75.72 % 77.21 %	21.79 % 20.73 %	2.50 % 2.05 %
Mail.com	5463 5495	4216 4306	1125 1068	122 121	77.17 % 78.36 %	20.59 % 19.44 %	2.23 % 2.20 %
Yandex Mail	5504 5331	4151 4106	1226 1113	127 112	75.42 % 77.02 %	22.27 % 20.88 %	2.31 % 2.10 %
GMX Mail	5398 5458	4051 4182	1220 1165	127 111	75.05 % 76.62 %	22.60 % 21.34 %	2.35 % 2.03 %
Zoho Mail	5369 5570	4201 4387	1037 1064	131 119	78.25 % 78.76 %	19.31 % 19.10 %	2.44 % 2.14 %
ProtonMail	5477 5380	4322 4308	1031 970	124 102	78.91 % 80.07 %	18.82 % 18.03 %	2.26 % 1.90 %
Custom Mail	5598 5522	4465 4487	1002 917	131 118	79.76 % 81.26 %	17.90 % 16.61 %	2.34 % 2.14 %
iCloud Mail	5337 5350	3883 3971	1323 1265	131 114	72.76 % 74.22 %	24.79 % 23.64 %	2.45 % 2.13 %
Tuta	5408 5490	4239 4399	1038 980	131 111	78.38 % 80.13 %	19.19 % 17.85 %	2.42 % 2.02 %
Juno.com	5353 5294	4211 4205	1015 971	127 118	78.67 % 79.43 %	18.96 % 18.34 %	2.37 % 2.23 %
Mailfence	5373 5828	4200 4610	1044 1086	129 132	78.17 % 79.10 %	19.43 % 18.63 %	2.40 % 2.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.