Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.578	50.618 51.753	13.815 12.631	1.628 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.92 %	20.91 % 19.26 %	2.46 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5182	3839 4097	1131 996	126 89	75.33 % 79.06 %	22.19 % 19.22 %	2.47 % 1.72 %
Elektronics	4947 5040	3824 4045	1000 899	123 96	77.30 % 80.26 %	20.21 % 17.84 %	2.49 % 1.90 %
Entertainment	5021 4982	3848 3910	1042 980	131 92	76.64 % 78.48 %	20.75 % 19.67 %	2.61 % 1.85 %
Cosmetics & Beauty	5117 5151	3912 4082	1074 982	131 87	76.45 % 79.25 %	20.99 % 19.06 %	2.56 % 1.69 %
Food & Drink	4942 4897	3770 3839	1048 967	124 91	76.28 % 78.39 %	21.21 % 19.75 %	2.51 % 1.86 %
Home & Garden	4962 5029	3769 3953	1072 984	121 92	75.96 % 78.60 %	21.60 % 19.57 %	2.44 % 1.83 %
Finance	5164 4812	4115 3960	929 770	120 82	79.69 % 82.29 %	17.99 % 16.00 %	2.32 % 1.70 %
Health	5057 5213	4077 4301	859 814	121 98	80.62 % 82.51 %	16.99 % 15.61 %	2.39 % 1.88 %
Pets	5210 4967	3989 3872	1084 1007	137 88	76.56 % 77.95 %	20.81 % 20.27 %	2.63 % 1.77 %
Sport & Fitness	5096 5093	3867 3996	1108 1003	121 94	75.88 % 78.46 %	21.74 % 19.69 %	2.37 % 1.85 %
Job & Career	5089 5138	3769 3893	1199 1145	121 100	74.06 % 75.77 %	23.56 % 22.28 %	2.38 % 1.95 %
Dating	5224 5156	3809 3875	1288 1185	127 96	72.91 % 75.16 %	24.66 % 22.98 %	2.43 % 1.86 %
Other	5136 4918	4030 3930	981 899	125 89	78.47 % 79.91 %	19.10 % 18.28 %	2.43 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4637	3617 3495	1192 1051	120 91	73.38 % 75.37 %	24.18 % 22.67 %	2.43 % 1.96 %
Outlook Mail	4678 4702	3530 3636	1025 984	123 82	75.46 % 77.33 %	21.91 % 20.93 %	2.63 % 1.74 %
Yahoo Mail	4535 4771	3437 3739	981 946	117 86	75.79 % 78.37 %	21.63 % 19.83 %	2.58 % 1.80 %
AOL Mail	4583 4770	3482 3738	981 949	120 83	75.98 % 78.36 %	21.41 % 19.90 %	2.62 % 1.74 %
Mail.com	4740 4638	3650 3689	975 856	115 93	77.00 % 79.54 %	20.57 % 18.46 %	2.43 % 2.01 %
Yandex Mail	4759 4560	3597 3546	1053 932	109 82	75.58 % 77.76 %	22.13 % 20.44 %	2.29 % 1.80 %
GMX Mail	4721 4698	3532 3639	1078 982	111 77	74.81 % 77.46 %	22.83 % 20.90 %	2.35 % 1.64 %
Zoho Mail	4629 4680	3604 3753	912 841	113 86	77.86 % 80.19 %	19.70 % 17.97 %	2.44 % 1.84 %
ProtonMail	4776 4616	3743 3733	914 801	119 82	78.37 % 80.87 %	19.14 % 17.35 %	2.49 % 1.78 %
Custom Mail	4773 4908	3802 4036	853 781	118 91	79.66 % 82.23 %	17.87 % 15.91 %	2.47 % 1.85 %
iCloud Mail	4661 4575	3377 3430	1162 1059	122 86	72.45 % 74.97 %	24.93 % 23.15 %	2.62 % 1.88 %
Tuta	4794 4778	3787 3894	891 801	116 83	78.99 % 81.50 %	18.59 % 16.76 %	2.42 % 1.74 %
Juno.com	4753 4482	3744 3593	896 809	113 80	78.77 % 80.17 %	18.85 % 18.05 %	2.38 % 1.78 %
Mailfence	4730 4763	3716 3832	902 839	112 92	78.56 % 80.45 %	19.07 % 17.61 %	2.37 % 1.93 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.