Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.820	51.489 51.806	13.555 12.761	1.473 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 78.71 %	20.38 % 19.39 %	2.21 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5172	3869 4073	1119 1008	104 91	75.98 % 78.75 %	21.98 % 19.49 %	2.04 % 1.76 %
Elektronics	4973 5042	3847 4032	1013 909	113 101	77.36 % 79.97 %	20.37 % 18.03 %	2.27 % 2.00 %
Entertainment	5012 4959	3878 3875	1024 985	110 99	77.37 % 78.14 %	20.43 % 19.86 %	2.19 % 2.00 %
Cosmetics & Beauty	5223 5154	4055 4072	1046 991	122 91	77.64 % 79.01 %	20.03 % 19.23 %	2.34 % 1.77 %
Food & Drink	4966 5019	3822 3939	1032 984	112 96	76.96 % 78.48 %	20.78 % 19.61 %	2.26 % 1.91 %
Home & Garden	5045 5010	3898 3906	1033 1009	114 95	77.26 % 77.96 %	20.48 % 20.14 %	2.26 % 1.90 %
Finance	5216 4754	4194 3909	902 757	120 88	80.41 % 82.23 %	17.29 % 15.92 %	2.30 % 1.85 %
Health	5162 5205	4202 4277	854 826	106 102	81.40 % 82.17 %	16.54 % 15.87 %	2.05 % 1.96 %
Pets	5207 4950	4018 3849	1073 1010	116 91	77.17 % 77.76 %	20.61 % 20.40 %	2.23 % 1.84 %
Sport & Fitness	5103 5244	3931 4105	1062 1039	110 100	77.03 % 78.28 %	20.81 % 19.81 %	2.16 % 1.91 %
Job & Career	5025 5199	3776 3930	1138 1162	111 107	75.14 % 75.59 %	22.65 % 22.35 %	2.21 % 2.06 %
Dating	5351 5190	3944 3893	1287 1200	120 97	73.71 % 75.01 %	24.05 % 23.12 %	2.24 % 1.87 %
Other	5142 4922	4055 3946	972 881	115 95	78.86 % 80.17 %	18.90 % 17.90 %	2.24 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4591	3682 3447	1171 1050	108 94	74.22 % 75.08 %	23.60 % 22.87 %	2.18 % 2.05 %
Outlook Mail	4807 4712	3647 3633	1049 995	111 84	75.87 % 77.10 %	21.82 % 21.12 %	2.31 % 1.78 %
Yahoo Mail	4735 4814	3641 3762	986 962	108 90	76.90 % 78.15 %	20.82 % 19.98 %	2.28 % 1.87 %
AOL Mail	4536 4686	3467 3668	967 930	102 88	76.43 % 78.28 %	21.32 % 19.85 %	2.25 % 1.88 %
Mail.com	4907 4793	3828 3796	972 897	107 100	78.01 % 79.20 %	19.81 % 18.71 %	2.18 % 2.09 %
Yandex Mail	4717 4669	3615 3624	1007 960	95 85	76.64 % 77.62 %	21.35 % 20.56 %	2.01 % 1.82 %
GMX Mail	4808 4666	3623 3601	1085 986	100 79	75.35 % 77.18 %	22.57 % 21.13 %	2.08 % 1.69 %
Zoho Mail	4653 4712	3668 3766	881 854	104 92	78.83 % 79.92 %	18.93 % 18.12 %	2.24 % 1.95 %
ProtonMail	4771 4649	3766 3743	897 816	108 90	78.94 % 80.51 %	18.80 % 17.55 %	2.26 % 1.94 %
Custom Mail	4683 4944	3774 4057	804 793	105 94	80.59 % 82.06 %	17.17 % 16.04 %	2.24 % 1.90 %
iCloud Mail	4717 4660	3469 3484	1134 1085	114 91	73.54 % 74.76 %	24.04 % 23.28 %	2.42 % 1.95 %
Tuta	4797 4650	3810 3766	878 798	109 86	79.42 % 80.99 %	18.30 % 17.16 %	2.27 % 1.85 %
Juno.com	4681 4538	3719 3654	860 798	102 86	79.45 % 80.52 %	18.37 % 17.58 %	2.18 % 1.90 %
Mailfence	4744 4736	3780 3805	864 837	100 94	79.68 % 80.34 %	18.21 % 17.67 %	2.11 % 1.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.