Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 64.880	51.753 50.089	12.631 13.406	1.194 1.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.20 %	19.26 % 20.66 %	1.82 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5227	4097 4021	996 1091	89 115	79.06 % 76.93 %	19.22 % 20.87 %	1.72 % 2.20 %
Elektronics	5040 5277	4045 4116	899 1053	96 108	80.26 % 78.00 %	17.84 % 19.95 %	1.90 % 2.05 %
Entertainment	4982 5135	3910 3914	980 1107	92 114	78.48 % 76.22 %	19.67 % 21.56 %	1.85 % 2.22 %
Cosmetics & Beauty	5151 4831	4082 3741	982 973	87 117	79.25 % 77.44 %	19.06 % 20.14 %	1.69 % 2.42 %
Food & Drink	4897 4799	3839 3666	967 1023	91 110	78.39 % 76.39 %	19.75 % 21.32 %	1.86 % 2.29 %
Home & Garden	5029 4861	3953 3701	984 1058	92 102	78.60 % 76.14 %	19.57 % 21.77 %	1.83 % 2.10 %
Finance	4812 4897	3960 3953	770 833	82 111	82.29 % 80.72 %	16.00 % 17.01 %	1.70 % 2.27 %
Health	5213 4863	4301 3940	814 834	98 89	82.51 % 81.02 %	15.61 % 17.15 %	1.88 % 1.83 %
Pets	4967 4991	3872 3847	1007 1043	88 101	77.95 % 77.08 %	20.27 % 20.90 %	1.77 % 2.02 %
Sport & Fitness	5093 5078	3996 3893	1003 1067	94 118	78.46 % 76.66 %	19.69 % 21.01 %	1.85 % 2.32 %
Job & Career	5138 5169	3893 3878	1145 1185	100 106	75.77 % 75.02 %	22.28 % 22.93 %	1.95 % 2.05 %
Dating	5156 4807	3875 3538	1185 1170	96 99	75.16 % 73.60 %	22.98 % 24.34 %	1.86 % 2.06 %
Other	4918 4945	3930 3881	899 969	89 95	79.91 % 78.48 %	18.28 % 19.60 %	1.81 % 1.92 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4564	3495 3349	1051 1115	91 100	75.37 % 73.38 %	22.67 % 24.43 %	1.96 % 2.19 %
Outlook Mail	4702 4497	3636 3407	984 1004	82 86	77.33 % 75.76 %	20.93 % 22.33 %	1.74 % 1.91 %
Yahoo Mail	4771 4901	3739 3753	946 1049	86 99	78.37 % 76.58 %	19.83 % 21.40 %	1.80 % 2.02 %
AOL Mail	4770 4582	3738 3524	949 955	83 103	78.36 % 76.91 %	19.90 % 20.84 %	1.74 % 2.25 %
Mail.com	4638 4663	3689 3676	856 882	93 105	79.54 % 78.83 %	18.46 % 18.91 %	2.01 % 2.25 %
Yandex Mail	4560 4624	3546 3537	932 987	82 100	77.76 % 76.49 %	20.44 % 21.35 %	1.80 % 2.16 %
GMX Mail	4698 4597	3639 3435	982 1065	77 97	77.46 % 74.72 %	20.90 % 23.17 %	1.64 % 2.11 %
Zoho Mail	4680 4359	3753 3422	841 844	86 93	80.19 % 78.50 %	17.97 % 19.36 %	1.84 % 2.13 %
ProtonMail	4616 4636	3733 3691	801 843	82 102	80.87 % 79.62 %	17.35 % 18.18 %	1.78 % 2.20 %
Custom Mail	4908 4615	4036 3677	781 839	91 99	82.23 % 79.67 %	15.91 % 18.18 %	1.85 % 2.15 %
iCloud Mail	4575 4783	3430 3489	1059 1202	86 92	74.97 % 72.95 %	23.15 % 25.13 %	1.88 % 1.92 %
Tuta	4778 4542	3894 3624	801 815	83 103	81.50 % 79.79 %	16.76 % 17.94 %	1.74 % 2.27 %
Juno.com	4482 4855	3593 3827	809 928	80 100	80.17 % 78.83 %	18.05 % 19.11 %	1.78 % 2.06 %
Mailfence	4763 4662	3832 3678	839 878	92 106	80.45 % 78.89 %	17.61 % 18.83 %	1.93 % 2.27 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.