Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.609	51.817 50.656	12.742 13.537	1.214 1.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.21 %	19.37 % 20.63 %	1.85 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5077	4004 3914	1005 1058	89 105	78.54 % 77.09 %	19.71 % 20.84 %	1.75 % 2.07 %
Elektronics	5027 5126	4033 4008	900 1013	94 105	80.23 % 78.19 %	17.90 % 19.76 %	1.87 % 2.05 %
Entertainment	4956 5154	3874 3935	990 1107	92 112	78.17 % 76.35 %	19.98 % 21.48 %	1.86 % 2.17 %
Cosmetics & Beauty	5185 5018	4113 3898	981 997	91 123	79.32 % 77.68 %	18.92 % 19.87 %	1.76 % 2.45 %
Food & Drink	4881 4965	3831 3799	960 1054	90 112	78.49 % 76.52 %	19.67 % 21.23 %	1.84 % 2.26 %
Home & Garden	5066 5086	3952 3864	1017 1119	97 103	78.01 % 75.97 %	20.08 % 22.00 %	1.91 % 2.03 %
Finance	4793 4975	3944 3992	765 874	84 109	82.29 % 80.24 %	15.96 % 17.57 %	1.75 % 2.19 %
Health	5258 4942	4319 4020	834 827	105 95	82.14 % 81.34 %	15.86 % 16.73 %	2.00 % 1.92 %
Pets	4920 5086	3831 3899	1000 1071	89 116	77.87 % 76.66 %	20.33 % 21.06 %	1.81 % 2.28 %
Sport & Fitness	5293 5149	4141 3944	1054 1091	98 114	78.24 % 76.60 %	19.91 % 21.19 %	1.85 % 2.21 %
Job & Career	5193 5182	3925 3887	1164 1183	104 112	75.58 % 75.01 %	22.41 % 22.83 %	2.00 % 2.16 %
Dating	5104 4999	3831 3665	1185 1223	88 111	75.06 % 73.31 %	23.22 % 24.46 %	1.72 % 2.22 %
Other	4999 4850	4019 3831	887 920	93 99	80.40 % 78.99 %	17.74 % 18.97 %	1.86 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4730	3486 3470	1073 1153	93 107	74.94 % 73.36 %	23.07 % 24.38 %	2.00 % 2.26 %
Outlook Mail	4710 4569	3630 3467	997 1016	83 86	77.07 % 75.88 %	21.17 % 22.24 %	1.76 % 1.88 %
Yahoo Mail	4766 4879	3727 3725	951 1051	88 103	78.20 % 76.35 %	19.95 % 21.54 %	1.85 % 2.11 %
AOL Mail	4563 4801	3577 3690	905 1006	81 105	78.39 % 76.86 %	19.83 % 20.95 %	1.78 % 2.19 %
Mail.com	4838 4652	3851 3634	893 918	94 100	79.60 % 78.12 %	18.46 % 19.73 %	1.94 % 2.15 %
Yandex Mail	4670 4549	3629 3482	956 962	85 105	77.71 % 76.54 %	20.47 % 21.15 %	1.82 % 2.31 %
GMX Mail	4708 4644	3635 3530	988 1014	85 100	77.21 % 76.01 %	20.99 % 21.83 %	1.81 % 2.15 %
Zoho Mail	4698 4599	3763 3585	850 912	85 102	80.10 % 77.95 %	18.09 % 19.83 %	1.81 % 2.22 %
ProtonMail	4601 4538	3722 3627	790 809	89 102	80.90 % 79.93 %	17.17 % 17.83 %	1.93 % 2.25 %
Custom Mail	4813 4658	3948 3728	774 830	91 100	82.03 % 80.03 %	16.08 % 17.82 %	1.89 % 2.15 %
iCloud Mail	4752 4796	3560 3482	1104 1215	88 99	74.92 % 72.60 %	23.23 % 25.33 %	1.85 % 2.06 %
Tuta	4731 4712	3821 3760	825 844	85 108	80.77 % 79.80 %	17.44 % 17.91 %	1.80 % 2.29 %
Juno.com	4601 4802	3701 3812	818 892	82 98	80.44 % 79.38 %	17.78 % 18.58 %	1.78 % 2.04 %
Mailfence	4670 4680	3767 3664	818 915	85 101	80.66 % 78.29 %	17.52 % 19.55 %	1.82 % 2.16 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.