Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.225	51.806 50.312	12.761 13.493	1.253 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.14 %	19.39 % 20.69 %	1.90 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5095	4073 3924	1008 1062	91 109	78.75 % 77.02 %	19.49 % 20.84 %	1.76 % 2.14 %
Elektronics	5042 5128	4032 4016	909 1005	101 107	79.97 % 78.32 %	18.03 % 19.60 %	2.00 % 2.09 %
Entertainment	4959 5173	3875 3952	985 1106	99 115	78.14 % 76.40 %	19.86 % 21.38 %	2.00 % 2.22 %
Cosmetics & Beauty	5154 4954	4072 3827	991 1005	91 122	79.01 % 77.25 %	19.23 % 20.29 %	1.77 % 2.46 %
Food & Drink	5019 4875	3939 3711	984 1055	96 109	78.48 % 76.12 %	19.61 % 21.64 %	1.91 % 2.24 %
Home & Garden	5010 5043	3906 3814	1009 1122	95 107	77.96 % 75.63 %	20.14 % 22.25 %	1.90 % 2.12 %
Finance	4754 4948	3909 3973	757 867	88 108	82.23 % 80.30 %	15.92 % 17.52 %	1.85 % 2.18 %
Health	5205 4874	4277 3945	826 833	102 96	82.17 % 80.94 %	15.87 % 17.09 %	1.96 % 1.97 %
Pets	4950 5005	3849 3853	1010 1044	91 108	77.76 % 76.98 %	20.40 % 20.86 %	1.84 % 2.16 %
Sport & Fitness	5244 5130	4105 3948	1039 1062	100 120	78.28 % 76.96 %	19.81 % 20.70 %	1.91 % 2.34 %
Job & Career	5199 5199	3930 3900	1162 1186	107 113	75.59 % 75.01 %	22.35 % 22.81 %	2.06 % 2.17 %
Dating	5190 4863	3893 3558	1200 1198	97 107	75.01 % 73.16 %	23.12 % 24.63 %	1.87 % 2.20 %
Other	4922 4938	3946 3891	881 948	95 99	80.17 % 78.80 %	17.90 % 19.20 %	1.93 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4720	3447 3468	1050 1145	94 107	75.08 % 73.47 %	22.87 % 24.26 %	2.05 % 2.27 %
Outlook Mail	4712 4516	3633 3417	995 1013	84 86	77.10 % 75.66 %	21.12 % 22.43 %	1.78 % 1.90 %
Yahoo Mail	4814 4857	3762 3702	962 1054	90 101	78.15 % 76.22 %	19.98 % 21.70 %	1.87 % 2.08 %
AOL Mail	4686 4673	3668 3597	930 967	88 109	78.28 % 76.97 %	19.85 % 20.69 %	1.88 % 2.33 %
Mail.com	4793 4617	3796 3614	897 897	100 106	79.20 % 78.28 %	18.71 % 19.43 %	2.09 % 2.30 %
Yandex Mail	4669 4538	3624 3461	960 975	85 102	77.62 % 76.27 %	20.56 % 21.49 %	1.82 % 2.25 %
GMX Mail	4666 4698	3601 3541	986 1056	79 101	77.18 % 75.37 %	21.13 % 22.48 %	1.69 % 2.15 %
Zoho Mail	4712 4498	3766 3513	854 882	92 103	79.92 % 78.10 %	18.12 % 19.61 %	1.95 % 2.29 %
ProtonMail	4649 4589	3743 3656	816 830	90 103	80.51 % 79.67 %	17.55 % 18.09 %	1.94 % 2.24 %
Custom Mail	4944 4545	4057 3623	793 825	94 97	82.06 % 79.71 %	16.04 % 18.15 %	1.90 % 2.13 %
iCloud Mail	4660 4722	3484 3444	1085 1185	91 93	74.76 % 72.94 %	23.28 % 25.10 %	1.95 % 1.97 %
Tuta	4650 4662	3766 3723	798 829	86 110	80.99 % 79.86 %	17.16 % 17.78 %	1.85 % 2.36 %
Juno.com	4538 4866	3654 3841	798 927	86 98	80.52 % 78.94 %	17.58 % 19.05 %	1.90 % 2.01 %
Mailfence	4736 4724	3805 3712	837 908	94 104	80.34 % 78.58 %	17.67 % 19.22 %	1.98 % 2.20 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.