Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.722	51.606 51.689	12.735 11.957	1.306 1.254

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 79.86 %	19.48 % 18.47 %	2.00 % 1.94 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4945	3945 3941	994 923	93 89	78.68 % 79.70 %	19.82 % 18.67 %	1.85 % 1.80 %
Elektronics	5092 5080	4074 4094	947 910	102 94	80.01 % 80.59 %	18.60 % 17.91 %	2.00 % 1.85 %
Entertainment	4934 5066	3860 4008	1005 979	99 101	78.23 % 79.12 %	20.37 % 19.32 %	2.01 % 1.99 %
Cosmetics & Beauty	5064 4964	4028 3979	956 894	98 110	79.54 % 80.16 %	18.88 % 18.01 %	1.94 % 2.22 %
Food & Drink	4890 4898	3853 3865	970 945	98 99	78.79 % 78.91 %	19.84 % 19.29 %	2.00 % 2.02 %
Home & Garden	5163 5145	4040 4047	1040 1019	106 96	78.25 % 78.66 %	20.14 % 19.81 %	2.05 % 1.87 %
Finance	4876 4848	4002 4002	807 771	97 92	82.08 % 82.55 %	16.55 % 15.90 %	1.99 % 1.90 %
Health	5228 4946	4284 4126	859 743	115 83	81.94 % 83.42 %	16.43 % 15.02 %	2.20 % 1.68 %
Pets	4797 4980	3735 3956	969 924	93 105	77.86 % 79.44 %	20.20 % 18.55 %	1.94 % 2.11 %
Sport & Fitness	5157 5034	4043 4001	1045 955	104 100	78.40 % 79.48 %	20.26 % 18.97 %	2.02 % 1.99 %
Job & Career	5102 5049	3896 3963	1114 1008	107 99	76.36 % 78.49 %	21.83 % 19.96 %	2.10 % 1.96 %
Dating	5040 4946	3817 3776	1135 1073	89 97	75.73 % 76.34 %	22.52 % 21.69 %	1.77 % 1.96 %
Other	5002 4821	4029 3931	894 813	105 89	80.55 % 81.54 %	17.87 % 16.86 %	2.10 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4740	3588 3652	1066 1012	96 97	76.00 % 77.05 %	22.58 % 21.35 %	2.03 % 2.05 %
Outlook Mail	4768 4590	3709 3639	997 895	89 76	77.79 % 79.28 %	20.91 % 19.50 %	1.87 % 1.66 %
Yahoo Mail	4755 4846	3738 3836	954 931	96 89	78.61 % 79.16 %	20.06 % 19.21 %	2.02 % 1.84 %
AOL Mail	4612 4797	3622 3808	910 909	93 94	78.53 % 79.38 %	19.73 % 18.95 %	2.02 % 1.96 %
Mail.com	4872 4577	3882 3679	897 822	104 88	79.68 % 80.38 %	18.41 % 17.96 %	2.13 % 1.92 %
Yandex Mail	4755 4598	3714 3660	974 863	97 90	78.11 % 79.60 %	20.48 % 18.77 %	2.04 % 1.96 %
GMX Mail	4684 4634	3623 3657	983 891	92 92	77.35 % 78.92 %	20.99 % 19.23 %	1.96 % 1.99 %
Zoho Mail	4711 4650	3771 3742	857 831	96 93	80.05 % 80.47 %	18.19 % 17.87 %	2.04 % 2.00 %
ProtonMail	4654 4531	3761 3741	817 710	99 92	80.81 % 82.56 %	17.55 % 15.67 %	2.13 % 2.03 %
Custom Mail	4750 4598	3883 3790	800 730	94 89	81.75 % 82.43 %	16.84 % 15.88 %	1.98 % 1.94 %
iCloud Mail	4883 4759	3712 3608	1103 1074	96 92	76.02 % 75.81 %	22.59 % 22.57 %	1.97 % 1.93 %
Tuta	4720 4743	3797 3889	857 762	91 100	80.44 % 81.99 %	18.16 % 16.07 %	1.93 % 2.11 %
Juno.com	4587 4772	3687 3912	826 795	89 83	80.38 % 81.98 %	18.01 % 16.66 %	1.94 % 1.74 %
Mailfence	3887 3887	3119 3076	694 732	74 79	80.24 % 79.14 %	17.85 % 18.83 %	1.90 % 2.03 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.