Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 64.742	51.947 50.128	12.612 13.240	1.214 1.374

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.43 %	19.18 % 20.45 %	1.85 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5182	4188 3978	1031 1094	91 110	78.87 % 76.77 %	19.42 % 21.11 %	1.71 % 2.12 %
Elektronics	4997 5266	4000 4113	894 1040	103 113	80.05 % 78.10 %	17.89 % 19.75 %	2.06 % 2.15 %
Entertainment	5126 4980	4035 3830	985 1037	106 113	78.72 % 76.91 %	19.22 % 20.82 %	2.07 % 2.27 %
Cosmetics & Beauty	5059 4909	4004 3814	971 984	84 111	79.15 % 77.69 %	19.19 % 20.04 %	1.66 % 2.26 %
Food & Drink	5005 4856	3959 3729	954 1021	92 106	79.10 % 76.79 %	19.06 % 21.03 %	1.84 % 2.18 %
Home & Garden	4981 4852	3924 3708	965 1047	92 97	78.78 % 76.42 %	19.37 % 21.58 %	1.85 % 2.00 %
Finance	4899 4870	4030 3938	788 824	81 108	82.26 % 80.86 %	16.08 % 16.92 %	1.65 % 2.22 %
Health	5262 4899	4349 3970	812 835	101 94	82.65 % 81.04 %	15.43 % 17.04 %	1.92 % 1.92 %
Pets	5104 5008	3974 3847	1034 1057	96 104	77.86 % 76.82 %	20.26 % 21.11 %	1.88 % 2.08 %
Sport & Fitness	5006 5012	3931 3869	984 1034	91 109	78.53 % 77.19 %	19.66 % 20.63 %	1.82 % 2.17 %
Job & Career	5023 5187	3848 3903	1083 1174	92 110	76.61 % 75.25 %	21.56 % 22.63 %	1.83 % 2.12 %
Dating	5092 4963	3802 3681	1196 1184	94 98	74.67 % 74.17 %	23.49 % 23.86 %	1.85 % 1.97 %
Other	4909 4758	3903 3748	915 909	91 101	79.51 % 78.77 %	18.64 % 19.10 %	1.85 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4537	3472 3339	1032 1104	94 94	75.51 % 73.59 %	22.44 % 24.33 %	2.04 % 2.07 %
Outlook Mail	4698 4570	3634 3476	982 1010	82 84	77.35 % 76.06 %	20.90 % 22.10 %	1.75 % 1.84 %
Yahoo Mail	4820 4953	3785 3778	946 1069	89 106	78.53 % 76.28 %	19.63 % 21.58 %	1.85 % 2.14 %
AOL Mail	4829 4608	3783 3540	957 966	89 102	78.34 % 76.82 %	19.82 % 20.96 %	1.84 % 2.21 %
Mail.com	4644 4692	3702 3695	849 890	93 107	79.72 % 78.75 %	18.28 % 18.97 %	2.00 % 2.28 %
Yandex Mail	4550 4593	3548 3538	923 955	79 100	77.98 % 77.03 %	20.29 % 20.79 %	1.74 % 2.18 %
GMX Mail	4763 4605	3695 3469	985 1043	83 93	77.58 % 75.33 %	20.68 % 22.65 %	1.74 % 2.02 %
Zoho Mail	4645 4251	3704 3349	854 808	87 94	79.74 % 78.78 %	18.39 % 19.01 %	1.87 % 2.21 %
ProtonMail	4659 4648	3761 3721	816 826	82 101	80.73 % 80.06 %	17.51 % 17.77 %	1.76 % 2.17 %
Custom Mail	4775 4629	3936 3697	749 832	90 100	82.43 % 79.87 %	15.69 % 17.97 %	1.88 % 2.16 %
iCloud Mail	4684 4740	3533 3483	1064 1168	87 89	75.43 % 73.48 %	22.72 % 24.64 %	1.86 % 1.88 %
Tuta	4752 4543	3864 3647	806 795	82 101	81.31 % 80.28 %	16.96 % 17.50 %	1.73 % 2.22 %
Juno.com	4549 4731	3657 3720	811 913	81 98	80.39 % 78.63 %	17.83 % 19.30 %	1.78 % 2.07 %
Mailfence	4807 4642	3873 3676	838 861	96 105	80.57 % 79.19 %	17.43 % 18.55 %	2.00 % 2.26 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.