Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 75.997	59.740 58.419	15.263 15.872	1.596 1.706

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.87 %	19.93 % 20.89 %	2.08 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5961	4836 4543	1257 1287	127 131	77.75 % 76.21 %	20.21 % 21.59 %	2.04 % 2.20 %
Elektronics	5786 6101	4580 4728	1078 1238	128 135	79.16 % 77.50 %	18.63 % 20.29 %	2.21 % 2.21 %
Entertainment	5998 5914	4669 4521	1193 1255	136 138	77.84 % 76.45 %	19.89 % 21.22 %	2.27 % 2.33 %
Cosmetics & Beauty	5849 5780	4575 4447	1165 1190	109 143	78.22 % 76.94 %	19.92 % 20.59 %	1.86 % 2.47 %
Food & Drink	5894 5732	4598 4368	1176 1231	120 133	78.01 % 76.20 %	19.95 % 21.48 %	2.04 % 2.32 %
Home & Garden	5783 5726	4504 4347	1157 1257	122 122	77.88 % 75.92 %	20.01 % 21.95 %	2.11 % 2.13 %
Finance	5673 5723	4617 4616	946 971	110 136	81.39 % 80.66 %	16.68 % 16.97 %	1.94 % 2.38 %
Health	6113 5784	4994 4643	987 1020	132 121	81.69 % 80.27 %	16.15 % 17.63 %	2.16 % 2.09 %
Pets	5881 5900	4526 4496	1233 1273	122 131	76.96 % 76.20 %	20.97 % 21.58 %	2.07 % 2.22 %
Sport & Fitness	5830 5836	4503 4473	1204 1228	123 135	77.24 % 76.64 %	20.65 % 21.04 %	2.11 % 2.31 %
Job & Career	5877 6095	4448 4564	1308 1397	121 134	75.68 % 74.88 %	22.26 % 22.92 %	2.06 % 2.20 %
Dating	5955 5852	4378 4293	1450 1437	127 122	73.52 % 73.36 %	24.35 % 24.56 %	2.13 % 2.08 %
Other	5740 5593	4512 4380	1109 1088	119 125	78.61 % 78.31 %	19.32 % 19.45 %	2.07 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5416	3956 3948	1218 1351	117 117	74.77 % 72.90 %	23.02 % 24.94 %	2.21 % 2.16 %
Outlook Mail	5479 5278	4183 3979	1191 1196	105 103	76.35 % 75.39 %	21.74 % 22.66 %	1.92 % 1.95 %
Yahoo Mail	5528 5790	4284 4376	1133 1282	111 132	77.50 % 75.58 %	20.50 % 22.14 %	2.01 % 2.28 %
AOL Mail	5615 5467	4344 4170	1154 1171	117 126	77.36 % 76.28 %	20.55 % 21.42 %	2.08 % 2.30 %
Mail.com	5527 5465	4348 4261	1054 1073	125 131	78.67 % 77.97 %	19.07 % 19.63 %	2.26 % 2.40 %
Yandex Mail	5285 5374	4064 4119	1114 1133	107 122	76.90 % 76.65 %	21.08 % 21.08 %	2.02 % 2.27 %
GMX Mail	5521 5454	4231 4092	1179 1244	111 118	76.63 % 75.03 %	21.35 % 22.81 %	2.01 % 2.16 %
Zoho Mail	5514 5081	4347 3981	1045 980	122 120	78.84 % 78.35 %	18.95 % 19.29 %	2.21 % 2.36 %
ProtonMail	5370 5475	4296 4367	967 984	107 124	80.00 % 79.76 %	18.01 % 17.97 %	1.99 % 2.26 %
Custom Mail	5515 5358	4490 4258	908 979	117 121	81.41 % 79.47 %	16.46 % 18.27 %	2.12 % 2.26 %
iCloud Mail	5429 5474	4041 3982	1273 1379	115 113	74.43 % 72.74 %	23.45 % 25.19 %	2.12 % 2.06 %
Tuta	5533 5327	4442 4233	987 966	104 128	80.28 % 79.46 %	17.84 % 18.13 %	1.88 % 2.40 %
Juno.com	5298 5597	4196 4369	992 1104	110 124	79.20 % 78.06 %	18.72 % 19.72 %	2.08 % 2.22 %
Mailfence	5694 5441	4518 4284	1048 1030	128 127	79.35 % 78.74 %	18.41 % 18.93 %	2.25 % 2.33 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.