Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 75.916	59.594 58.362	15.255 15.850	1.598 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.88 %	19.96 % 20.88 %	2.09 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5914	4799 4505	1245 1282	121 127	77.84 % 76.18 %	20.19 % 21.68 %	1.96 % 2.15 %
Elektronics	5801 6041	4574 4676	1101 1232	126 133	78.85 % 77.40 %	18.98 % 20.39 %	2.17 % 2.20 %
Entertainment	5935 5944	4609 4570	1192 1234	134 140	77.66 % 76.88 %	20.08 % 20.76 %	2.26 % 2.36 %
Cosmetics & Beauty	5909 5819	4630 4478	1161 1202	118 139	78.36 % 76.95 %	19.65 % 20.66 %	2.00 % 2.39 %
Food & Drink	5925 5687	4616 4350	1193 1205	116 132	77.91 % 76.49 %	20.14 % 21.19 %	1.96 % 2.32 %
Home & Garden	5736 5559	4462 4216	1152 1221	122 122	77.79 % 75.84 %	20.08 % 21.96 %	2.13 % 2.19 %
Finance	5654 5684	4601 4575	940 974	113 135	81.38 % 80.49 %	16.63 % 17.14 %	2.00 % 2.38 %
Health	6047 5791	4937 4647	979 1019	131 125	81.64 % 80.25 %	16.19 % 17.60 %	2.17 % 2.16 %
Pets	5834 5970	4482 4551	1227 1290	125 129	76.83 % 76.23 %	21.03 % 21.61 %	2.14 % 2.16 %
Sport & Fitness	5875 5843	4543 4474	1212 1234	120 135	77.33 % 76.57 %	20.63 % 21.12 %	2.04 % 2.31 %
Job & Career	5936 6085	4491 4541	1322 1409	123 135	75.66 % 74.63 %	22.27 % 23.16 %	2.07 % 2.22 %
Dating	5913 5827	4362 4280	1420 1423	131 124	73.77 % 73.45 %	24.01 % 24.42 %	2.22 % 2.13 %
Other	5717 5752	4488 4499	1111 1125	118 128	78.50 % 78.22 %	19.43 % 19.56 %	2.06 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5416	3872 3955	1195 1341	113 120	74.75 % 73.02 %	23.07 % 24.76 %	2.18 % 2.22 %
Outlook Mail	5386 5378	4124 4032	1162 1238	100 108	76.57 % 74.97 %	21.57 % 23.02 %	1.86 % 2.01 %
Yahoo Mail	5563 5779	4313 4381	1138 1269	112 129	77.53 % 75.81 %	20.46 % 21.96 %	2.01 % 2.23 %
AOL Mail	5600 5466	4324 4189	1161 1153	115 124	77.21 % 76.64 %	20.73 % 21.09 %	2.05 % 2.27 %
Mail.com	5495 5441	4306 4259	1068 1054	121 128	78.36 % 78.28 %	19.44 % 19.37 %	2.20 % 2.35 %
Yandex Mail	5331 5357	4106 4093	1113 1131	112 133	77.02 % 76.40 %	20.88 % 21.11 %	2.10 % 2.48 %
GMX Mail	5458 5452	4182 4099	1165 1240	111 113	76.62 % 75.18 %	21.34 % 22.74 %	2.03 % 2.07 %
Zoho Mail	5570 5132	4387 4003	1064 1006	119 123	78.76 % 78.00 %	19.10 % 19.60 %	2.14 % 2.40 %
ProtonMail	5380 5544	4308 4405	970 1016	102 123	80.07 % 79.46 %	18.03 % 18.33 %	1.90 % 2.22 %
Custom Mail	5522 5291	4487 4209	917 963	118 119	81.26 % 79.55 %	16.61 % 18.20 %	2.14 % 2.25 %
iCloud Mail	5350 5468	3971 3986	1265 1370	114 112	74.22 % 72.90 %	23.64 % 25.05 %	2.13 % 2.05 %
Tuta	5490 5238	4399 4155	980 961	111 122	80.13 % 79.32 %	17.85 % 18.35 %	2.02 % 2.33 %
Juno.com	5294 5558	4205 4349	971 1085	118 124	79.43 % 78.25 %	18.34 % 19.52 %	2.23 % 2.23 %
Mailfence	5828 5396	4610 4247	1086 1023	132 126	79.10 % 78.71 %	18.63 % 18.96 %	2.26 % 2.34 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.