Brevo and AWeber Email Deliverability Comparison

Brevo

AWeber

In this comparison, the deliverability of Brevo and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 75.634	59.424 58.286	15.476 15.675	1.640 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.06 %	20.22 % 20.72 %	2.14 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5866	4747 4479	1274 1266	127 121	77.21 % 76.36 %	20.72 % 21.58 %	2.07 % 2.06 %
Elektronics	5858 5968	4578 4643	1146 1193	134 132	78.15 % 77.80 %	19.56 % 19.99 %	2.29 % 2.21 %
Entertainment	5986 5829	4636 4482	1215 1212	135 135	77.45 % 76.89 %	20.30 % 20.79 %	2.26 % 2.32 %
Cosmetics & Beauty	5862 5781	4573 4454	1169 1197	120 130	78.01 % 77.05 %	19.94 % 20.71 %	2.05 % 2.25 %
Food & Drink	5934 5718	4600 4401	1214 1185	120 132	77.52 % 76.97 %	20.46 % 20.72 %	2.02 % 2.31 %
Home & Garden	5711 5480	4435 4176	1152 1187	124 117	77.66 % 76.20 %	20.17 % 21.66 %	2.17 % 2.14 %
Finance	5782 5742	4684 4622	979 985	119 135	81.01 % 80.49 %	16.93 % 17.15 %	2.06 % 2.35 %
Health	6007 5858	4890 4717	986 1019	131 122	81.41 % 80.52 %	16.41 % 17.40 %	2.18 % 2.08 %
Pets	5843 5866	4488 4478	1232 1265	123 123	76.81 % 76.34 %	21.09 % 21.56 %	2.11 % 2.10 %
Sport & Fitness	5987 5773	4615 4432	1242 1208	130 133	77.08 % 76.77 %	20.74 % 20.92 %	2.17 % 2.30 %
Job & Career	5881 6152	4431 4596	1328 1420	122 136	75.34 % 74.71 %	22.58 % 23.08 %	2.07 % 2.21 %
Dating	5925 5792	4352 4246	1437 1424	136 122	73.45 % 73.31 %	24.25 % 24.59 %	2.30 % 2.11 %
Other	5616 5809	4395 4560	1102 1114	119 135	78.26 % 78.50 %	19.62 % 19.18 %	2.12 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5339	3846 3889	1205 1332	114 118	74.46 % 72.84 %	23.33 % 24.95 %	2.21 % 2.21 %
Outlook Mail	5361 5400	4091 4064	1167 1228	103 108	76.31 % 75.26 %	21.77 % 22.74 %	1.92 % 2.00 %
Yahoo Mail	5541 5774	4276 4404	1148 1243	117 127	77.17 % 76.27 %	20.72 % 21.53 %	2.11 % 2.20 %
AOL Mail	5670 5345	4351 4109	1197 1119	122 117	76.74 % 76.88 %	21.11 % 20.94 %	2.15 % 2.19 %
Mail.com	5500 5439	4301 4253	1075 1053	124 133	78.20 % 78.19 %	19.55 % 19.36 %	2.25 % 2.45 %
Yandex Mail	5488 5309	4197 4057	1170 1121	121 131	76.48 % 76.42 %	21.32 % 21.12 %	2.20 % 2.47 %
GMX Mail	5359 5419	4084 4077	1160 1229	115 113	76.21 % 75.24 %	21.65 % 22.68 %	2.15 % 2.09 %
Zoho Mail	5524 5231	4339 4100	1065 1010	120 121	78.55 % 78.38 %	19.28 % 19.31 %	2.17 % 2.31 %
ProtonMail	5358 5498	4262 4375	990 1006	106 117	79.54 % 79.57 %	18.48 % 18.30 %	1.98 % 2.13 %
Custom Mail	5549 5248	4487 4195	944 945	118 108	80.86 % 79.94 %	17.01 % 18.01 %	2.13 % 2.06 %
iCloud Mail	5464 5509	4030 4023	1315 1370	119 116	73.76 % 73.03 %	24.07 % 24.87 %	2.18 % 2.11 %
Tuta	5503 5308	4397 4234	994 954	112 120	79.90 % 79.77 %	18.06 % 17.97 %	2.04 % 2.26 %
Juno.com	5312 5428	4227 4259	966 1046	119 123	79.57 % 78.46 %	18.19 % 19.27 %	2.24 % 2.27 %
Mailfence	5746 5387	4536 4247	1080 1019	130 121	78.94 % 78.84 %	18.80 % 18.92 %	2.26 % 2.25 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.