Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 66.041	51.817 49.987	12.742 14.393	1.214 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 75.69 %	19.37 % 21.79 %	1.85 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5176	4004 3891	1005 1157	89 128	78.54 % 75.17 %	19.71 % 22.35 %	1.75 % 2.47 %
Elektronics	5027 4959	4033 3758	900 1073	94 128	80.23 % 75.78 %	17.90 % 21.64 %	1.87 % 2.58 %
Entertainment	4956 5013	3874 3809	990 1089	92 115	78.17 % 75.98 %	19.98 % 21.72 %	1.86 % 2.29 %
Cosmetics & Beauty	5185 5082	4113 3884	981 1083	91 115	79.32 % 76.43 %	18.92 % 21.31 %	1.76 % 2.26 %
Food & Drink	4881 5138	3831 3866	960 1142	90 130	78.49 % 75.24 %	19.67 % 22.23 %	1.84 % 2.53 %
Home & Garden	5066 5077	3952 3810	1017 1135	97 132	78.01 % 75.04 %	20.08 % 22.36 %	1.91 % 2.60 %
Finance	4793 5091	3944 4065	765 896	84 130	82.29 % 79.85 %	15.96 % 17.60 %	1.75 % 2.55 %
Health	5258 5068	4319 4017	834 926	105 125	82.14 % 79.26 %	15.86 % 18.27 %	2.00 % 2.47 %
Pets	4920 5058	3831 3791	1000 1140	89 127	77.87 % 74.95 %	20.33 % 22.54 %	1.81 % 2.51 %
Sport & Fitness	5293 5116	4141 3846	1054 1137	98 133	78.24 % 75.18 %	19.91 % 22.22 %	1.85 % 2.60 %
Job & Career	5193 5150	3925 3767	1164 1254	104 129	75.58 % 73.15 %	22.41 % 24.35 %	2.00 % 2.50 %
Dating	5104 5017	3831 3560	1185 1324	88 133	75.06 % 70.96 %	23.22 % 26.39 %	1.72 % 2.65 %
Other	4999 5096	4019 3923	887 1037	93 136	80.40 % 76.98 %	17.74 % 20.35 %	1.86 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4870	3486 3514	1073 1235	93 121	74.94 % 72.16 %	23.07 % 25.36 %	2.00 % 2.48 %
Outlook Mail	4710 4676	3630 3471	997 1085	83 120	77.07 % 74.23 %	21.17 % 23.20 %	1.76 % 2.57 %
Yahoo Mail	4766 4648	3727 3511	951 1016	88 121	78.20 % 75.54 %	19.95 % 21.86 %	1.85 % 2.60 %
AOL Mail	4563 4816	3577 3634	905 1067	81 115	78.39 % 75.46 %	19.83 % 22.16 %	1.78 % 2.39 %
Mail.com	4838 4564	3851 3498	893 956	94 110	79.60 % 76.64 %	18.46 % 20.95 %	1.94 % 2.41 %
Yandex Mail	4670 4786	3629 3583	956 1090	85 113	77.71 % 74.86 %	20.47 % 22.77 %	1.82 % 2.36 %
GMX Mail	4708 4640	3635 3440	988 1080	85 120	77.21 % 74.14 %	20.99 % 23.28 %	1.81 % 2.59 %
Zoho Mail	4698 4693	3763 3563	850 1013	85 117	80.10 % 75.92 %	18.09 % 21.59 %	1.81 % 2.49 %
ProtonMail	4601 4856	3722 3783	790 951	89 122	80.90 % 77.90 %	17.17 % 19.58 %	1.93 % 2.51 %
Custom Mail	4813 4542	3948 3565	774 868	91 109	82.03 % 78.49 %	16.08 % 19.11 %	1.89 % 2.40 %
iCloud Mail	4752 4782	3560 3421	1104 1231	88 130	74.92 % 71.54 %	23.23 % 25.74 %	1.85 % 2.72 %
Tuta	4731 4850	3821 3751	825 968	85 131	80.77 % 77.34 %	17.44 % 19.96 %	1.80 % 2.70 %
Juno.com	4601 4636	3701 3609	818 908	82 119	80.44 % 77.85 %	17.78 % 19.59 %	1.78 % 2.57 %
Mailfence	4670 4682	3767 3644	818 925	85 113	80.66 % 77.83 %	17.52 % 19.76 %	1.82 % 2.41 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.