Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 66.195	51.947 49.906	12.612 14.478	1.214 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 75.39 %	19.18 % 21.87 %	1.85 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5319	4188 3992	1031 1177	91 150	78.87 % 75.05 %	19.42 % 22.13 %	1.71 % 2.82 %
Elektronics	4997 4743	4000 3580	894 1025	103 138	80.05 % 75.48 %	17.89 % 21.61 %	2.06 % 2.91 %
Entertainment	5126 5189	4035 3919	985 1133	106 137	78.72 % 75.53 %	19.22 % 21.83 %	2.07 % 2.64 %
Cosmetics & Beauty	5059 4842	4004 3673	971 1047	84 122	79.15 % 75.86 %	19.19 % 21.62 %	1.66 % 2.52 %
Food & Drink	5005 5176	3959 3874	954 1153	92 149	79.10 % 74.85 %	19.06 % 22.28 %	1.84 % 2.88 %
Home & Garden	4981 5130	3924 3815	965 1172	92 143	78.78 % 74.37 %	19.37 % 22.85 %	1.85 % 2.79 %
Finance	4899 5025	4030 3974	788 921	81 130	82.26 % 79.08 %	16.08 % 18.33 %	1.65 % 2.59 %
Health	5262 5079	4349 3983	812 960	101 136	82.65 % 78.42 %	15.43 % 18.90 %	1.92 % 2.68 %
Pets	5104 4968	3974 3726	1034 1110	96 132	77.86 % 75.00 %	20.26 % 22.34 %	1.88 % 2.66 %
Sport & Fitness	5006 5085	3931 3829	984 1114	91 142	78.53 % 75.30 %	19.66 % 21.91 %	1.82 % 2.79 %
Job & Career	5023 5105	3848 3750	1083 1214	92 141	76.61 % 73.46 %	21.56 % 23.78 %	1.83 % 2.76 %
Dating	5092 5238	3802 3750	1196 1349	94 139	74.67 % 71.59 %	23.49 % 25.75 %	1.85 % 2.65 %
Other	4909 5296	3903 4041	915 1103	91 152	79.51 % 76.30 %	18.64 % 20.83 %	1.85 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4881	3472 3533	1032 1214	94 134	75.51 % 72.38 %	22.44 % 24.87 %	2.04 % 2.75 %
Outlook Mail	4698 4740	3634 3515	982 1096	82 129	77.35 % 74.16 %	20.90 % 23.12 %	1.75 % 2.72 %
Yahoo Mail	4820 4752	3785 3511	946 1108	89 133	78.53 % 73.88 %	19.63 % 23.32 %	1.85 % 2.80 %
AOL Mail	4829 4761	3783 3579	957 1058	89 124	78.34 % 75.17 %	19.82 % 22.22 %	1.84 % 2.60 %
Mail.com	4644 4663	3702 3553	849 985	93 125	79.72 % 76.20 %	18.28 % 21.12 %	2.00 % 2.68 %
Yandex Mail	4550 4708	3548 3534	923 1056	79 118	77.98 % 75.06 %	20.29 % 22.43 %	1.74 % 2.51 %
GMX Mail	4763 4685	3695 3453	985 1110	83 122	77.58 % 73.70 %	20.68 % 23.69 %	1.74 % 2.60 %
Zoho Mail	4645 4670	3704 3547	854 992	87 131	79.74 % 75.95 %	18.39 % 21.24 %	1.87 % 2.81 %
ProtonMail	4659 4822	3761 3765	816 924	82 133	80.73 % 78.08 %	17.51 % 19.16 %	1.76 % 2.76 %
Custom Mail	4775 4433	3936 3458	749 853	90 122	82.43 % 78.01 %	15.69 % 19.24 %	1.88 % 2.75 %
iCloud Mail	4684 4799	3533 3441	1064 1219	87 139	75.43 % 71.70 %	22.72 % 25.40 %	1.86 % 2.90 %
Tuta	4752 4878	3864 3785	806 953	82 140	81.31 % 77.59 %	16.96 % 19.54 %	1.73 % 2.87 %
Juno.com	4549 4576	3657 3501	811 946	81 129	80.39 % 76.51 %	17.83 % 20.67 %	1.78 % 2.82 %
Mailfence	4807 4827	3873 3731	838 964	96 132	80.57 % 77.29 %	17.43 % 19.97 %	2.00 % 2.73 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.