Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 66.270	51.806 49.732	12.761 14.713	1.253 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 75.04 %	19.39 % 22.20 %	1.90 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5161	4073 3853	1008 1166	91 142	78.75 % 74.66 %	19.49 % 22.59 %	1.76 % 2.75 %
Elektronics	5042 4919	4032 3684	909 1096	101 139	79.97 % 74.89 %	18.03 % 22.28 %	2.00 % 2.83 %
Entertainment	4959 5074	3875 3837	985 1108	99 129	78.14 % 75.62 %	19.86 % 21.84 %	2.00 % 2.54 %
Cosmetics & Beauty	5154 5010	4072 3781	991 1100	91 129	79.01 % 75.47 %	19.23 % 21.96 %	1.77 % 2.57 %
Food & Drink	5019 5249	3939 3892	984 1211	96 146	78.48 % 74.15 %	19.61 % 23.07 %	1.91 % 2.78 %
Home & Garden	5010 5026	3906 3721	1009 1161	95 144	77.96 % 74.04 %	20.14 % 23.10 %	1.90 % 2.87 %
Finance	4754 5013	3909 3974	757 907	88 132	82.23 % 79.27 %	15.92 % 18.09 %	1.85 % 2.63 %
Health	5205 5091	4277 4000	826 958	102 133	82.17 % 78.57 %	15.87 % 18.82 %	1.96 % 2.61 %
Pets	4950 5099	3849 3796	1010 1160	91 143	77.76 % 74.45 %	20.40 % 22.75 %	1.84 % 2.80 %
Sport & Fitness	5244 5198	4105 3885	1039 1168	100 145	78.28 % 74.74 %	19.81 % 22.47 %	1.91 % 2.79 %
Job & Career	5199 5173	3930 3762	1162 1267	107 144	75.59 % 72.72 %	22.35 % 24.49 %	2.06 % 2.78 %
Dating	5190 5160	3893 3657	1200 1357	97 146	75.01 % 70.87 %	23.12 % 26.30 %	1.87 % 2.83 %
Other	4922 5097	3946 3890	881 1054	95 153	80.17 % 76.32 %	17.90 % 20.68 %	1.93 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4853	3447 3466	1050 1250	94 137	75.08 % 71.42 %	22.87 % 25.76 %	2.05 % 2.82 %
Outlook Mail	4712 4676	3633 3438	995 1110	84 128	77.10 % 73.52 %	21.12 % 23.74 %	1.78 % 2.74 %
Yahoo Mail	4814 4671	3762 3475	962 1060	90 136	78.15 % 74.40 %	19.98 % 22.69 %	1.87 % 2.91 %
AOL Mail	4686 4862	3668 3626	930 1105	88 131	78.28 % 74.58 %	19.85 % 22.73 %	1.88 % 2.69 %
Mail.com	4793 4623	3796 3525	897 976	100 122	79.20 % 76.25 %	18.71 % 21.11 %	2.09 % 2.64 %
Yandex Mail	4669 4795	3624 3572	960 1101	85 122	77.62 % 74.49 %	20.56 % 22.96 %	1.82 % 2.54 %
GMX Mail	4666 4634	3601 3410	986 1098	79 126	77.18 % 73.59 %	21.13 % 23.69 %	1.69 % 2.72 %
Zoho Mail	4712 4727	3766 3577	854 1021	92 129	79.92 % 75.67 %	18.12 % 21.60 %	1.95 % 2.73 %
ProtonMail	4649 4841	3743 3750	816 958	90 133	80.51 % 77.46 %	17.55 % 19.79 %	1.94 % 2.75 %
Custom Mail	4944 4458	4057 3464	793 878	94 116	82.06 % 77.70 %	16.04 % 19.69 %	1.90 % 2.60 %
iCloud Mail	4660 4921	3484 3505	1085 1269	91 147	74.76 % 71.23 %	23.28 % 25.79 %	1.95 % 2.99 %
Tuta	4650 4834	3766 3701	798 992	86 141	80.99 % 76.56 %	17.16 % 20.52 %	1.85 % 2.92 %
Juno.com	4538 4628	3654 3560	798 937	86 131	80.52 % 76.92 %	17.58 % 20.25 %	1.90 % 2.83 %
Mailfence	4736 4747	3805 3663	837 958	94 126	80.34 % 77.16 %	17.67 % 20.18 %	1.98 % 2.65 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.