Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 77.005	59.740 58.115	15.263 16.752	1.596 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 75.47 %	19.93 % 21.75 %	2.08 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 6185	4836 4653	1257 1353	127 179	77.75 % 75.23 %	20.21 % 21.88 %	2.04 % 2.89 %
Elektronics	5786 5641	4580 4262	1078 1208	128 171	79.16 % 75.55 %	18.63 % 21.41 %	2.21 % 3.03 %
Entertainment	5998 5966	4669 4517	1193 1290	136 159	77.84 % 75.71 %	19.89 % 21.62 %	2.27 % 2.67 %
Cosmetics & Beauty	5849 5704	4575 4340	1165 1214	109 150	78.22 % 76.09 %	19.92 % 21.28 %	1.86 % 2.63 %
Food & Drink	5894 6036	4598 4522	1176 1336	120 178	78.01 % 74.92 %	19.95 % 22.13 %	2.04 % 2.95 %
Home & Garden	5783 5952	4504 4433	1157 1355	122 164	77.88 % 74.48 %	20.01 % 22.77 %	2.11 % 2.76 %
Finance	5673 5847	4617 4638	946 1058	110 151	81.39 % 79.32 %	16.68 % 18.09 %	1.94 % 2.58 %
Health	6113 5799	4994 4532	987 1110	132 157	81.69 % 78.15 %	16.15 % 19.14 %	2.16 % 2.71 %
Pets	5881 5771	4526 4334	1233 1284	122 153	76.96 % 75.10 %	20.97 % 22.25 %	2.07 % 2.65 %
Sport & Fitness	5830 5974	4503 4502	1204 1302	123 170	77.24 % 75.36 %	20.65 % 21.79 %	2.11 % 2.85 %
Job & Career	5877 5898	4448 4328	1308 1403	121 167	75.68 % 73.38 %	22.26 % 23.79 %	2.06 % 2.83 %
Dating	5955 6064	4378 4326	1450 1578	127 160	73.52 % 71.34 %	24.35 % 26.02 %	2.13 % 2.64 %
Other	5740 6168	4512 4728	1109 1261	119 179	78.61 % 76.65 %	19.32 % 20.44 %	2.07 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5714	3956 4156	1218 1400	117 158	74.77 % 72.73 %	23.02 % 24.50 %	2.21 % 2.77 %
Outlook Mail	5479 5494	4183 4066	1191 1273	105 155	76.35 % 74.01 %	21.74 % 23.17 %	1.92 % 2.82 %
Yahoo Mail	5528 5514	4284 4084	1133 1272	111 158	77.50 % 74.07 %	20.50 % 23.07 %	2.01 % 2.87 %
AOL Mail	5615 5520	4344 4135	1154 1240	117 145	77.36 % 74.91 %	20.55 % 22.46 %	2.08 % 2.63 %
Mail.com	5527 5466	4348 4168	1054 1150	125 148	78.67 % 76.25 %	19.07 % 21.04 %	2.26 % 2.71 %
Yandex Mail	5285 5488	4064 4136	1114 1215	107 137	76.90 % 75.36 %	21.08 % 22.14 %	2.02 % 2.50 %
GMX Mail	5521 5433	4231 4019	1179 1266	111 148	76.63 % 73.97 %	21.35 % 23.30 %	2.01 % 2.72 %
Zoho Mail	5514 5493	4347 4196	1045 1142	122 155	78.84 % 76.39 %	18.95 % 20.79 %	2.21 % 2.82 %
ProtonMail	5370 5582	4296 4346	967 1080	107 156	80.00 % 77.86 %	18.01 % 19.35 %	1.99 % 2.79 %
Custom Mail	5515 5204	4490 4064	908 991	117 149	81.41 % 78.09 %	16.46 % 19.04 %	2.12 % 2.86 %
iCloud Mail	5429 5619	4041 4011	1273 1444	115 164	74.43 % 71.38 %	23.45 % 25.70 %	2.12 % 2.92 %
Tuta	5533 5664	4442 4405	987 1097	104 162	80.28 % 77.77 %	17.84 % 19.37 %	1.88 % 2.86 %
Juno.com	5298 5290	4196 4060	992 1079	110 151	79.20 % 76.75 %	18.72 % 20.40 %	2.08 % 2.85 %
Mailfence	5694 5524	4518 4269	1048 1103	128 152	79.35 % 77.28 %	18.41 % 19.97 %	2.25 % 2.75 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.