Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.456	51.364 51.232	12.830 12.207	1.406 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 79.48 %	19.72 % 18.94 %	2.16 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4838	3866 3818	991 949	100 104	78.61 % 78.92 %	20.15 % 19.62 %	2.03 % 2.15 %
Elektronics	5108 5000	4072 3966	959 937	111 111	79.72 % 79.32 %	18.77 % 18.74 %	2.17 % 2.22 %
Entertainment	4998 4804	3906 3820	1030 908	107 104	78.15 % 79.52 %	20.61 % 18.90 %	2.14 % 2.16 %
Cosmetics & Beauty	4918 5054	3916 4039	937 942	107 106	79.63 % 79.92 %	19.05 % 18.64 %	2.18 % 2.10 %
Food & Drink	4946 5071	3896 4017	1000 974	107 117	78.77 % 79.22 %	20.22 % 19.21 %	2.16 % 2.31 %
Home & Garden	5130 5106	4022 4034	1037 997	111 117	78.40 % 79.01 %	20.21 % 19.53 %	2.16 % 2.29 %
Finance	4974 4930	4052 4057	862 795	106 110	81.46 % 82.29 %	17.33 % 16.13 %	2.13 % 2.23 %
Health	5111 4996	4147 4104	884 815	120 108	81.14 % 82.15 %	17.30 % 16.31 %	2.35 % 2.16 %
Pets	4854 4837	3792 3817	979 954	101 113	78.12 % 78.91 %	20.17 % 19.72 %	2.08 % 2.34 %
Sport & Fitness	5130 4943	4034 3899	1027 961	114 111	78.64 % 78.88 %	20.02 % 19.44 %	2.22 % 2.25 %
Job & Career	5083 5131	3906 4005	1109 1041	113 112	76.84 % 78.05 %	21.82 % 20.29 %	2.22 % 2.18 %
Dating	5012 4758	3839 3634	1113 1053	98 110	76.60 % 76.38 %	22.21 % 22.13 %	1.96 % 2.31 %
Other	4886 4988	3916 4022	902 881	111 124	80.15 % 80.63 %	18.46 % 17.66 %	2.27 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4760	3613 3677	1060 998	103 103	76.58 % 77.25 %	22.47 % 20.97 %	2.18 % 2.16 %
Outlook Mail	4782 4626	3723 3627	1000 927	93 104	77.85 % 78.40 %	20.91 % 20.04 %	1.94 % 2.25 %
Yahoo Mail	4745 4532	3724 3628	972 831	102 101	78.48 % 80.05 %	20.48 % 18.34 %	2.15 % 2.23 %
AOL Mail	4674 4780	3671 3790	928 923	105 101	78.54 % 79.29 %	19.85 % 19.31 %	2.25 % 2.11 %
Mail.com	4983 4596	3975 3690	928 839	114 100	79.77 % 80.29 %	18.62 % 18.26 %	2.29 % 2.18 %
Yandex Mail	4814 4673	3774 3696	993 917	107 111	78.40 % 79.09 %	20.63 % 19.62 %	2.22 % 2.38 %
GMX Mail	4634 4736	3587 3738	975 914	103 109	77.41 % 78.93 %	21.04 % 19.30 %	2.22 % 2.30 %
Zoho Mail	4705 4798	3768 3835	870 896	101 107	80.09 % 79.93 %	18.49 % 18.67 %	2.15 % 2.23 %
ProtonMail	4758 4839	3827 3916	870 831	111 107	80.43 % 80.93 %	18.28 % 17.17 %	2.33 % 2.21 %
Custom Mail	4799 4720	3887 3865	845 801	100 101	81.00 % 81.89 %	17.61 % 16.97 %	2.08 % 2.14 %
iCloud Mail	5008 4771	3825 3666	1104 1030	110 118	76.38 % 76.84 %	22.04 % 21.59 %	2.20 % 2.47 %
Tuta	4715 4800	3786 3868	870 871	96 115	80.30 % 80.58 %	18.45 % 18.15 %	2.04 % 2.40 %
Juno.com	4721 4639	3792 3747	875 802	101 100	80.32 % 80.77 %	18.53 % 17.29 %	2.14 % 2.16 %
Mailfence	3012 3186	2412 2489	540 627	60 70	80.08 % 78.12 %	17.93 % 19.68 %	1.99 % 2.20 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.