Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.915	59.594 58.159	15.255 16.629	1.598 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 75.61 %	19.96 % 21.62 %	2.09 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 6114	4799 4603	1245 1336	121 175	77.84 % 75.29 %	20.19 % 21.85 %	1.96 % 2.86 %
Elektronics	5801 5727	4574 4319	1101 1237	126 171	78.85 % 75.41 %	18.98 % 21.60 %	2.17 % 2.99 %
Entertainment	5935 5928	4609 4505	1192 1263	134 160	77.66 % 76.00 %	20.08 % 21.31 %	2.26 % 2.70 %
Cosmetics & Beauty	5909 5686	4630 4333	1161 1202	118 151	78.36 % 76.20 %	19.65 % 21.14 %	2.00 % 2.66 %
Food & Drink	5925 6029	4616 4542	1193 1310	116 177	77.91 % 75.34 %	20.14 % 21.73 %	1.96 % 2.94 %
Home & Garden	5736 5919	4462 4427	1152 1327	122 165	77.79 % 74.79 %	20.08 % 22.42 %	2.13 % 2.79 %
Finance	5654 5822	4601 4623	940 1048	113 151	81.38 % 79.41 %	16.63 % 18.00 %	2.00 % 2.59 %
Health	6047 5742	4937 4494	979 1093	131 155	81.64 % 78.27 %	16.19 % 19.04 %	2.17 % 2.70 %
Pets	5834 5837	4482 4411	1227 1270	125 156	76.83 % 75.57 %	21.03 % 21.76 %	2.14 % 2.67 %
Sport & Fitness	5875 5959	4543 4485	1212 1305	120 169	77.33 % 75.26 %	20.63 % 21.90 %	2.04 % 2.84 %
Job & Career	5936 5969	4491 4390	1322 1414	123 165	75.66 % 73.55 %	22.27 % 23.69 %	2.07 % 2.76 %
Dating	5913 6086	4362 4336	1420 1589	131 161	73.77 % 71.25 %	24.01 % 26.11 %	2.22 % 2.65 %
Other	5717 6097	4488 4691	1111 1235	118 171	78.50 % 76.94 %	19.43 % 20.26 %	2.06 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5594	3872 4047	1195 1389	113 158	74.75 % 72.35 %	23.07 % 24.83 %	2.18 % 2.82 %
Outlook Mail	5386 5617	4124 4164	1162 1300	100 153	76.57 % 74.13 %	21.57 % 23.14 %	1.86 % 2.72 %
Yahoo Mail	5563 5486	4313 4073	1138 1257	112 156	77.53 % 74.24 %	20.46 % 22.91 %	2.01 % 2.84 %
AOL Mail	5600 5505	4324 4127	1161 1232	115 146	77.21 % 74.97 %	20.73 % 22.38 %	2.05 % 2.65 %
Mail.com	5495 5447	4306 4168	1068 1131	121 148	78.36 % 76.52 %	19.44 % 20.76 %	2.20 % 2.72 %
Yandex Mail	5331 5546	4106 4197	1113 1215	112 134	77.02 % 75.68 %	20.88 % 21.91 %	2.10 % 2.42 %
GMX Mail	5458 5485	4182 4068	1165 1275	111 142	76.62 % 74.17 %	21.34 % 23.25 %	2.03 % 2.59 %
Zoho Mail	5570 5364	4387 4118	1064 1094	119 152	78.76 % 76.77 %	19.10 % 20.40 %	2.14 % 2.83 %
ProtonMail	5380 5613	4308 4375	970 1078	102 160	80.07 % 77.94 %	18.03 % 19.21 %	1.90 % 2.85 %
Custom Mail	5522 5239	4487 4086	917 999	118 154	81.26 % 77.99 %	16.61 % 19.07 %	2.14 % 2.94 %
iCloud Mail	5350 5587	3971 3997	1265 1429	114 161	74.22 % 71.54 %	23.64 % 25.58 %	2.13 % 2.88 %
Tuta	5490 5710	4399 4463	980 1082	111 165	80.13 % 78.16 %	17.85 % 18.95 %	2.02 % 2.89 %
Juno.com	5294 5302	4205 4078	971 1076	118 148	79.43 % 76.91 %	18.34 % 20.29 %	2.23 % 2.79 %
Mailfence	5828 5420	4610 4198	1086 1072	132 150	79.10 % 77.45 %	18.63 % 19.78 %	2.26 % 2.77 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.