Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 65.251	51.606 50.995	12.735 12.880	1.306 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.15 %	19.48 % 19.74 %	2.00 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5007	3945 3880	994 1032	93 112	78.68 % 77.49 %	19.82 % 20.61 %	1.85 % 2.24 %
Elektronics	5092 5002	4074 3917	947 978	102 119	80.01 % 78.31 %	18.60 % 19.55 %	2.00 % 2.38 %
Entertainment	4934 4940	3860 3861	1005 980	99 108	78.23 % 78.16 %	20.37 % 19.84 %	2.01 % 2.19 %
Cosmetics & Beauty	5064 5084	4028 4002	956 985	98 107	79.54 % 78.72 %	18.88 % 19.37 %	1.94 % 2.10 %
Food & Drink	4890 5128	3853 3992	970 1028	98 120	78.79 % 77.85 %	19.84 % 20.05 %	2.00 % 2.34 %
Home & Garden	5163 5035	4040 3904	1040 1025	106 121	78.25 % 77.54 %	20.14 % 20.36 %	2.05 % 2.40 %
Finance	4876 5047	4002 4121	807 813	97 119	82.08 % 81.65 %	16.55 % 16.11 %	1.99 % 2.36 %
Health	5228 5036	4284 4091	859 833	115 114	81.94 % 81.24 %	16.43 % 16.54 %	2.20 % 2.26 %
Pets	4797 4904	3735 3800	969 1010	93 112	77.86 % 77.49 %	20.20 % 20.60 %	1.94 % 2.28 %
Sport & Fitness	5157 5080	4043 3956	1045 1019	104 120	78.40 % 77.87 %	20.26 % 20.06 %	2.02 % 2.36 %
Job & Career	5102 5195	3896 3957	1114 1128	107 117	76.36 % 76.17 %	21.83 % 21.71 %	2.10 % 2.25 %
Dating	5040 4876	3817 3617	1135 1141	89 119	75.73 % 74.18 %	22.52 % 23.40 %	1.77 % 2.44 %
Other	5002 4917	4029 3897	894 908	105 124	80.55 % 79.26 %	17.87 % 18.47 %	2.10 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4863	3588 3671	1066 1091	96 113	76.00 % 75.49 %	22.58 % 22.43 %	2.03 % 2.32 %
Outlook Mail	4768 4669	3709 3596	997 976	89 108	77.79 % 77.02 %	20.91 % 20.90 %	1.87 % 2.31 %
Yahoo Mail	4755 4612	3738 3624	954 895	96 106	78.61 % 78.58 %	20.06 % 19.41 %	2.02 % 2.30 %
AOL Mail	4612 4893	3622 3830	910 973	93 106	78.53 % 78.28 %	19.73 % 19.89 %	2.02 % 2.17 %
Mail.com	4872 4597	3882 3631	897 872	104 102	79.68 % 78.99 %	18.41 % 18.97 %	2.13 % 2.22 %
Yandex Mail	4755 4643	3714 3588	974 961	97 105	78.11 % 77.28 %	20.48 % 20.70 %	2.04 % 2.26 %
GMX Mail	4684 4647	3623 3593	983 965	92 108	77.35 % 77.32 %	20.99 % 20.77 %	1.96 % 2.32 %
Zoho Mail	4711 4696	3771 3688	857 912	96 108	80.05 % 78.53 %	18.19 % 19.42 %	2.04 % 2.30 %
ProtonMail	4654 4871	3761 3895	817 865	99 112	80.81 % 79.96 %	17.55 % 17.76 %	2.13 % 2.30 %
Custom Mail	4750 4628	3883 3738	800 798	94 102	81.75 % 80.77 %	16.84 % 17.24 %	1.98 % 2.20 %
iCloud Mail	4883 4756	3712 3559	1103 1088	96 119	76.02 % 74.83 %	22.59 % 22.88 %	1.97 % 2.50 %
Tuta	4720 4809	3797 3810	857 895	91 120	80.44 % 79.23 %	18.16 % 18.61 %	1.93 % 2.50 %
Juno.com	4587 4601	3687 3672	826 817	89 109	80.38 % 79.81 %	18.01 % 17.76 %	1.94 % 2.37 %
Mailfence	3887 3966	3119 3100	694 772	74 94	80.24 % 78.16 %	17.85 % 19.47 %	1.90 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.