Brevo and Amazon SES Email Deliverability Comparison
In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.773
66.041
|
51.817
49.987
|
12.742
14.393
|
1.214
1.661
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
78.78 %
75.69 %
|
19.37 %
21.79 %
|
1.85 %
2.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5098
5176
|
4004
3891
|
1005
1157
|
89
128
|
78.54 %
75.17 %
|
19.71 %
22.35 %
|
1.75 %
2.47 %
|
| Elektronics |
5027
4959
|
4033
3758
|
900
1073
|
94
128
|
80.23 %
75.78 %
|
17.90 %
21.64 %
|
1.87 %
2.58 %
|
| Entertainment |
4956
5013
|
3874
3809
|
990
1089
|
92
115
|
78.17 %
75.98 %
|
19.98 %
21.72 %
|
1.86 %
2.29 %
|
| Cosmetics & Beauty |
5185
5082
|
4113
3884
|
981
1083
|
91
115
|
79.32 %
76.43 %
|
18.92 %
21.31 %
|
1.76 %
2.26 %
|
| Food & Drink |
4881
5138
|
3831
3866
|
960
1142
|
90
130
|
78.49 %
75.24 %
|
19.67 %
22.23 %
|
1.84 %
2.53 %
|
| Home & Garden |
5066
5077
|
3952
3810
|
1017
1135
|
97
132
|
78.01 %
75.04 %
|
20.08 %
22.36 %
|
1.91 %
2.60 %
|
| Finance |
4793
5091
|
3944
4065
|
765
896
|
84
130
|
82.29 %
79.85 %
|
15.96 %
17.60 %
|
1.75 %
2.55 %
|
| Health |
5258
5068
|
4319
4017
|
834
926
|
105
125
|
82.14 %
79.26 %
|
15.86 %
18.27 %
|
2.00 %
2.47 %
|
| Pets |
4920
5058
|
3831
3791
|
1000
1140
|
89
127
|
77.87 %
74.95 %
|
20.33 %
22.54 %
|
1.81 %
2.51 %
|
| Sport & Fitness |
5293
5116
|
4141
3846
|
1054
1137
|
98
133
|
78.24 %
75.18 %
|
19.91 %
22.22 %
|
1.85 %
2.60 %
|
| Job & Career |
5193
5150
|
3925
3767
|
1164
1254
|
104
129
|
75.58 %
73.15 %
|
22.41 %
24.35 %
|
2.00 %
2.50 %
|
| Dating |
5104
5017
|
3831
3560
|
1185
1324
|
88
133
|
75.06 %
70.96 %
|
23.22 %
26.39 %
|
1.72 %
2.65 %
|
| Other |
4999
5096
|
4019
3923
|
887
1037
|
93
136
|
80.40 %
76.98 %
|
17.74 %
20.35 %
|
1.86 %
2.67 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4652
4870
|
3486
3514
|
1073
1235
|
93
121
|
74.94 %
72.16 %
|
23.07 %
25.36 %
|
2.00 %
2.48 %
|
| Outlook Mail |
4710
4676
|
3630
3471
|
997
1085
|
83
120
|
77.07 %
74.23 %
|
21.17 %
23.20 %
|
1.76 %
2.57 %
|
| Yahoo Mail |
4766
4648
|
3727
3511
|
951
1016
|
88
121
|
78.20 %
75.54 %
|
19.95 %
21.86 %
|
1.85 %
2.60 %
|
| AOL Mail |
4563
4816
|
3577
3634
|
905
1067
|
81
115
|
78.39 %
75.46 %
|
19.83 %
22.16 %
|
1.78 %
2.39 %
|
| Mail.com |
4838
4564
|
3851
3498
|
893
956
|
94
110
|
79.60 %
76.64 %
|
18.46 %
20.95 %
|
1.94 %
2.41 %
|
| Yandex Mail |
4670
4786
|
3629
3583
|
956
1090
|
85
113
|
77.71 %
74.86 %
|
20.47 %
22.77 %
|
1.82 %
2.36 %
|
| GMX Mail |
4708
4640
|
3635
3440
|
988
1080
|
85
120
|
77.21 %
74.14 %
|
20.99 %
23.28 %
|
1.81 %
2.59 %
|
| Zoho Mail |
4698
4693
|
3763
3563
|
850
1013
|
85
117
|
80.10 %
75.92 %
|
18.09 %
21.59 %
|
1.81 %
2.49 %
|
| ProtonMail |
4601
4856
|
3722
3783
|
790
951
|
89
122
|
80.90 %
77.90 %
|
17.17 %
19.58 %
|
1.93 %
2.51 %
|
| Custom Mail |
4813
4542
|
3948
3565
|
774
868
|
91
109
|
82.03 %
78.49 %
|
16.08 %
19.11 %
|
1.89 %
2.40 %
|
| iCloud Mail |
4752
4782
|
3560
3421
|
1104
1231
|
88
130
|
74.92 %
71.54 %
|
23.23 %
25.74 %
|
1.85 %
2.72 %
|
| Tuta |
4731
4850
|
3821
3751
|
825
968
|
85
131
|
80.77 %
77.34 %
|
17.44 %
19.96 %
|
1.80 %
2.70 %
|
| Juno.com |
4601
4636
|
3701
3609
|
818
908
|
82
119
|
80.44 %
77.85 %
|
17.78 %
19.59 %
|
1.78 %
2.57 %
|
| Mailfence |
4670
4682
|
3767
3644
|
818
925
|
85
113
|
80.66 %
77.83 %
|
17.52 %
19.76 %
|
1.82 %
2.41 %
|
Compare Brevo with other providers
Compare the email deliverability of Brevo with other providers.
- Brevo and ActiveCampaign comparison
- Brevo and Amazon SES comparison
- Brevo and AWeber comparison
- Brevo and Benchmark Email comparison
- Brevo and CampaignMonitor comparison
- Brevo and Clever Elements comparison
- Brevo and CleverReach comparison
- Brevo and Constant Contact comparison
- Brevo and GetResponse comparison
- Brevo and HubSpot comparison
- Brevo and Kit comparison
- Brevo and Klick-Tipp comparison
- Brevo and MailChimp comparison
- Brevo and MailerLite comparison
- Brevo and Mailgun comparison
- Brevo and Mailjet comparison
- Brevo and mailtrap comparison
- Brevo and Moosend comparison
- Brevo and Postmark comparison
- Brevo and Rapidmail comparison
- Brevo and Sarbacane comparison
- Brevo and SendGrid comparison
- Brevo and SendPulse comparison
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