Brevo and Amazon SES Email Deliverability Comparison

Brevo

Amazon SES

In this comparison, the deliverability of Brevo and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 66.036	51.753 49.737	12.631 14.491	1.194 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 75.32 %	19.26 % 21.94 %	1.82 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5214	4097 3908	996 1158	89 148	79.06 % 74.95 %	19.22 % 22.21 %	1.72 % 2.84 %
Elektronics	5040 4850	4045 3642	899 1071	96 137	80.26 % 75.09 %	17.84 % 22.08 %	1.90 % 2.82 %
Entertainment	4982 5119	3910 3884	980 1102	92 133	78.48 % 75.87 %	19.67 % 21.53 %	1.85 % 2.60 %
Cosmetics & Beauty	5151 4924	4082 3722	982 1074	87 128	79.25 % 75.59 %	19.06 % 21.81 %	1.69 % 2.60 %
Food & Drink	4897 5217	3839 3868	967 1204	91 145	78.39 % 74.14 %	19.75 % 23.08 %	1.86 % 2.78 %
Home & Garden	5029 5102	3953 3787	984 1175	92 140	78.60 % 74.23 %	19.57 % 23.03 %	1.83 % 2.74 %
Finance	4812 5016	3960 3975	770 910	82 131	82.29 % 79.25 %	16.00 % 18.14 %	1.70 % 2.61 %
Health	5213 5061	4301 3985	814 942	98 134	82.51 % 78.74 %	15.61 % 18.61 %	1.88 % 2.65 %
Pets	4967 4986	3872 3735	1007 1118	88 133	77.95 % 74.91 %	20.27 % 22.42 %	1.77 % 2.67 %
Sport & Fitness	5093 5033	3996 3800	1003 1091	94 142	78.46 % 75.50 %	19.69 % 21.68 %	1.85 % 2.82 %
Job & Career	5138 5166	3893 3782	1145 1241	100 143	75.77 % 73.21 %	22.28 % 24.02 %	1.95 % 2.77 %
Dating	5156 5130	3875 3669	1185 1321	96 140	75.16 % 71.52 %	22.98 % 25.75 %	1.86 % 2.73 %
Other	4918 5218	3930 3980	899 1084	89 154	79.91 % 76.27 %	18.28 % 20.77 %	1.81 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4899	3495 3520	1051 1243	91 136	75.37 % 71.85 %	22.67 % 25.37 %	1.96 % 2.78 %
Outlook Mail	4702 4615	3636 3424	984 1064	82 127	77.33 % 74.19 %	20.93 % 23.06 %	1.74 % 2.75 %
Yahoo Mail	4771 4657	3739 3468	946 1056	86 133	78.37 % 74.47 %	19.83 % 22.68 %	1.80 % 2.86 %
AOL Mail	4770 4765	3738 3549	949 1089	83 127	78.36 % 74.48 %	19.90 % 22.85 %	1.74 % 2.67 %
Mail.com	4638 4684	3689 3584	856 978	93 122	79.54 % 76.52 %	18.46 % 20.88 %	2.01 % 2.60 %
Yandex Mail	4560 4694	3546 3508	932 1065	82 121	77.76 % 74.73 %	20.44 % 22.69 %	1.80 % 2.58 %
GMX Mail	4698 4692	3639 3470	982 1095	77 127	77.46 % 73.96 %	20.90 % 23.34 %	1.64 % 2.71 %
Zoho Mail	4680 4739	3753 3596	841 1013	86 130	80.19 % 75.88 %	17.97 % 21.38 %	1.84 % 2.74 %
ProtonMail	4616 4851	3733 3774	801 943	82 134	80.87 % 77.80 %	17.35 % 19.44 %	1.78 % 2.76 %
Custom Mail	4908 4470	4036 3477	781 874	91 119	82.23 % 77.79 %	15.91 % 19.55 %	1.85 % 2.66 %
iCloud Mail	4575 4787	3430 3429	1059 1219	86 139	74.97 % 71.63 %	23.15 % 25.46 %	1.88 % 2.90 %
Tuta	4778 4825	3894 3728	801 960	83 137	81.50 % 77.26 %	16.76 % 19.90 %	1.74 % 2.84 %
Juno.com	4482 4597	3593 3525	809 942	80 130	80.17 % 76.68 %	18.05 % 20.49 %	1.78 % 2.83 %
Mailfence	4763 4761	3832 3685	839 950	92 126	80.45 % 77.40 %	17.61 % 19.95 %	1.93 % 2.65 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.