Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.773	49.906 51.947	14.478 12.612	1.811 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 78.98 %	21.87 % 19.18 %	2.74 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5310	3992 4188	1177 1031	150 91	75.05 % 78.87 %	22.13 % 19.42 %	2.82 % 1.71 %
Elektronics	4743 4997	3580 4000	1025 894	138 103	75.48 % 80.05 %	21.61 % 17.89 %	2.91 % 2.06 %
Entertainment	5189 5126	3919 4035	1133 985	137 106	75.53 % 78.72 %	21.83 % 19.22 %	2.64 % 2.07 %
Cosmetics & Beauty	4842 5059	3673 4004	1047 971	122 84	75.86 % 79.15 %	21.62 % 19.19 %	2.52 % 1.66 %
Food & Drink	5176 5005	3874 3959	1153 954	149 92	74.85 % 79.10 %	22.28 % 19.06 %	2.88 % 1.84 %
Home & Garden	5130 4981	3815 3924	1172 965	143 92	74.37 % 78.78 %	22.85 % 19.37 %	2.79 % 1.85 %
Finance	5025 4899	3974 4030	921 788	130 81	79.08 % 82.26 %	18.33 % 16.08 %	2.59 % 1.65 %
Health	5079 5262	3983 4349	960 812	136 101	78.42 % 82.65 %	18.90 % 15.43 %	2.68 % 1.92 %
Pets	4968 5104	3726 3974	1110 1034	132 96	75.00 % 77.86 %	22.34 % 20.26 %	2.66 % 1.88 %
Sport & Fitness	5085 5006	3829 3931	1114 984	142 91	75.30 % 78.53 %	21.91 % 19.66 %	2.79 % 1.82 %
Job & Career	5105 5023	3750 3848	1214 1083	141 92	73.46 % 76.61 %	23.78 % 21.56 %	2.76 % 1.83 %
Dating	5238 5092	3750 3802	1349 1196	139 94	71.59 % 74.67 %	25.75 % 23.49 %	2.65 % 1.85 %
Other	5296 4909	4041 3903	1103 915	152 91	76.30 % 79.51 %	20.83 % 18.64 %	2.87 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4598	3533 3472	1214 1032	134 94	72.38 % 75.51 %	24.87 % 22.44 %	2.75 % 2.04 %
Outlook Mail	4740 4698	3515 3634	1096 982	129 82	74.16 % 77.35 %	23.12 % 20.90 %	2.72 % 1.75 %
Yahoo Mail	4752 4820	3511 3785	1108 946	133 89	73.88 % 78.53 %	23.32 % 19.63 %	2.80 % 1.85 %
AOL Mail	4761 4829	3579 3783	1058 957	124 89	75.17 % 78.34 %	22.22 % 19.82 %	2.60 % 1.84 %
Mail.com	4663 4644	3553 3702	985 849	125 93	76.20 % 79.72 %	21.12 % 18.28 %	2.68 % 2.00 %
Yandex Mail	4708 4550	3534 3548	1056 923	118 79	75.06 % 77.98 %	22.43 % 20.29 %	2.51 % 1.74 %
GMX Mail	4685 4763	3453 3695	1110 985	122 83	73.70 % 77.58 %	23.69 % 20.68 %	2.60 % 1.74 %
Zoho Mail	4670 4645	3547 3704	992 854	131 87	75.95 % 79.74 %	21.24 % 18.39 %	2.81 % 1.87 %
ProtonMail	4822 4659	3765 3761	924 816	133 82	78.08 % 80.73 %	19.16 % 17.51 %	2.76 % 1.76 %
Custom Mail	4433 4775	3458 3936	853 749	122 90	78.01 % 82.43 %	19.24 % 15.69 %	2.75 % 1.88 %
iCloud Mail	4799 4684	3441 3533	1219 1064	139 87	71.70 % 75.43 %	25.40 % 22.72 %	2.90 % 1.86 %
Tuta	4878 4752	3785 3864	953 806	140 82	77.59 % 81.31 %	19.54 % 16.96 %	2.87 % 1.73 %
Juno.com	4576 4549	3501 3657	946 811	129 81	76.51 % 80.39 %	20.67 % 17.83 %	2.82 % 1.78 %
Mailfence	4827 4807	3731 3873	964 838	132 96	77.29 % 80.57 %	19.97 % 17.43 %	2.73 % 2.00 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.