Amazon SES and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 70.865	60.903 55.011	7.663 12.517	2.145 3.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 77.63 %	10.84 % 17.66 %	3.03 % 4.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 5465	4775 4372	467 864	124 229	88.99 % 80.00 %	8.70 % 15.81 %	2.31 % 4.19 %
Elektronics	5513 5343	4825 4213	546 892	142 238	87.52 % 78.85 %	9.90 % 16.69 %	2.58 % 4.45 %
Entertainment	5474 5344	4714 4148	595 940	165 256	86.12 % 77.62 %	10.87 % 17.59 %	3.01 % 4.79 %
Cosmetics & Beauty	5483 5466	4703 4238	600 973	180 255	85.77 % 77.53 %	10.94 % 17.80 %	3.28 % 4.67 %
Food & Drink	5431 5364	4821 4303	481 841	129 220	88.77 % 80.22 %	8.86 % 15.68 %	2.38 % 4.10 %
Home & Garden	5531 5338	4903 4299	490 827	138 212	88.65 % 80.54 %	8.86 % 15.49 %	2.50 % 3.97 %
Finance	5441 5542	4533 4143	710 1090	198 309	83.31 % 74.76 %	13.05 % 19.67 %	3.64 % 5.58 %
Health	5394 5510	4563 4229	643 1031	188 250	84.59 % 76.75 %	11.92 % 18.71 %	3.49 % 4.54 %
Pets	5401 5558	4707 4371	528 936	166 251	87.15 % 78.64 %	9.78 % 16.84 %	3.07 % 4.52 %
Sport & Fitness	5481 5436	4646 4138	660 1032	175 266	84.77 % 76.12 %	12.04 % 18.98 %	3.19 % 4.89 %
Job & Career	5387 5604	4514 4223	698 1100	175 281	83.79 % 75.36 %	12.96 % 19.63 %	3.25 % 5.01 %
Dating	5355 5483	4472 4104	691 1085	192 294	83.51 % 74.85 %	12.90 % 19.79 %	3.59 % 5.36 %
Other	5454 5412	4727 4230	554 906	173 276	86.67 % 78.16 %	10.16 % 16.74 %	3.17 % 5.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 5515	4434 3974	837 1218	238 323	80.49 % 72.06 %	15.19 % 22.09 %	4.32 % 5.86 %
Outlook Mail	5392 5484	4570 4130	661 1053	161 301	84.76 % 75.31 %	12.26 % 19.20 %	2.99 % 5.49 %
Yahoo Mail	5500 5308	4705 4038	621 964	174 306	85.55 % 76.07 %	11.29 % 18.16 %	3.16 % 5.76 %
AOL Mail	5323 5373	4562 4170	601 966	160 237	85.70 % 77.61 %	11.29 % 17.98 %	3.01 % 4.41 %
Mail.com	5465 5671	4730 4454	569 978	166 239	86.55 % 78.54 %	10.41 % 17.25 %	3.04 % 4.21 %
Yandex Mail	5401 5416	4542 4131	673 1045	186 240	84.10 % 76.27 %	12.46 % 19.29 %	3.44 % 4.43 %
GMX Mail	5407 5442	4757 4347	500 874	150 221	87.98 % 79.88 %	9.25 % 16.06 %	2.77 % 4.06 %
Zoho Mail	5584 5315	4922 4236	515 861	147 218	88.14 % 79.70 %	9.22 % 16.20 %	2.63 % 4.10 %
ProtonMail	5388 5360	4781 4324	464 828	143 208	88.73 % 80.67 %	8.61 % 15.45 %	2.65 % 3.88 %
Custom Mail	5329 5538	4744 4452	461 855	124 231	89.02 % 80.39 %	8.65 % 15.44 %	2.33 % 4.17 %
iCloud Mail	5558 5364	4547 3939	802 1126	209 299	81.81 % 73.43 %	14.43 % 20.99 %	3.76 % 5.57 %
Tuta	5383 5509	4747 4356	492 893	144 260	88.19 % 79.07 %	9.14 % 16.21 %	2.68 % 4.72 %
Juno.com	5472 5570	4862 4460	467 856	143 254	88.85 % 80.07 %	8.53 % 15.37 %	2.61 % 4.56 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.