Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.599	58.115 59.740	16.752 15.263	2.138 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.99 %	21.75 % 19.93 %	2.78 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 6220	4653 4836	1353 1257	179 127	75.23 % 77.75 %	21.88 % 20.21 %	2.89 % 2.04 %
Elektronics	5641 5786	4262 4580	1208 1078	171 128	75.55 % 79.16 %	21.41 % 18.63 %	3.03 % 2.21 %
Entertainment	5966 5998	4517 4669	1290 1193	159 136	75.71 % 77.84 %	21.62 % 19.89 %	2.67 % 2.27 %
Cosmetics & Beauty	5704 5849	4340 4575	1214 1165	150 109	76.09 % 78.22 %	21.28 % 19.92 %	2.63 % 1.86 %
Food & Drink	6036 5894	4522 4598	1336 1176	178 120	74.92 % 78.01 %	22.13 % 19.95 %	2.95 % 2.04 %
Home & Garden	5952 5783	4433 4504	1355 1157	164 122	74.48 % 77.88 %	22.77 % 20.01 %	2.76 % 2.11 %
Finance	5847 5673	4638 4617	1058 946	151 110	79.32 % 81.39 %	18.09 % 16.68 %	2.58 % 1.94 %
Health	5799 6113	4532 4994	1110 987	157 132	78.15 % 81.69 %	19.14 % 16.15 %	2.71 % 2.16 %
Pets	5771 5881	4334 4526	1284 1233	153 122	75.10 % 76.96 %	22.25 % 20.97 %	2.65 % 2.07 %
Sport & Fitness	5974 5830	4502 4503	1302 1204	170 123	75.36 % 77.24 %	21.79 % 20.65 %	2.85 % 2.11 %
Job & Career	5898 5877	4328 4448	1403 1308	167 121	73.38 % 75.68 %	23.79 % 22.26 %	2.83 % 2.06 %
Dating	6064 5955	4326 4378	1578 1450	160 127	71.34 % 73.52 %	26.02 % 24.35 %	2.64 % 2.13 %
Other	6168 5740	4728 4512	1261 1109	179 119	76.65 % 78.61 %	20.44 % 19.32 %	2.90 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5291	4156 3956	1400 1218	158 117	72.73 % 74.77 %	24.50 % 23.02 %	2.77 % 2.21 %
Outlook Mail	5494 5479	4066 4183	1273 1191	155 105	74.01 % 76.35 %	23.17 % 21.74 %	2.82 % 1.92 %
Yahoo Mail	5514 5528	4084 4284	1272 1133	158 111	74.07 % 77.50 %	23.07 % 20.50 %	2.87 % 2.01 %
AOL Mail	5520 5615	4135 4344	1240 1154	145 117	74.91 % 77.36 %	22.46 % 20.55 %	2.63 % 2.08 %
Mail.com	5466 5527	4168 4348	1150 1054	148 125	76.25 % 78.67 %	21.04 % 19.07 %	2.71 % 2.26 %
Yandex Mail	5488 5285	4136 4064	1215 1114	137 107	75.36 % 76.90 %	22.14 % 21.08 %	2.50 % 2.02 %
GMX Mail	5433 5521	4019 4231	1266 1179	148 111	73.97 % 76.63 %	23.30 % 21.35 %	2.72 % 2.01 %
Zoho Mail	5493 5514	4196 4347	1142 1045	155 122	76.39 % 78.84 %	20.79 % 18.95 %	2.82 % 2.21 %
ProtonMail	5582 5370	4346 4296	1080 967	156 107	77.86 % 80.00 %	19.35 % 18.01 %	2.79 % 1.99 %
Custom Mail	5204 5515	4064 4490	991 908	149 117	78.09 % 81.41 %	19.04 % 16.46 %	2.86 % 2.12 %
iCloud Mail	5619 5429	4011 4041	1444 1273	164 115	71.38 % 74.43 %	25.70 % 23.45 %	2.92 % 2.12 %
Tuta	5664 5533	4405 4442	1097 987	162 104	77.77 % 80.28 %	19.37 % 17.84 %	2.86 % 1.88 %
Juno.com	5290 5298	4060 4196	1079 992	151 110	76.75 % 79.20 %	20.40 % 18.72 %	2.85 % 2.08 %
Mailfence	5524 5694	4269 4518	1103 1048	152 128	77.28 % 79.35 %	19.97 % 18.41 %	2.75 % 2.25 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.