Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.540	58.531 59.424	16.313 15.476	1.952 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.64 %	21.24 % 20.22 %	2.54 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 6148	4639 4747	1298 1274	159 127	76.10 % 77.21 %	21.29 % 20.72 %	2.61 % 2.07 %
Elektronics	5759 5858	4393 4578	1211 1146	155 134	76.28 % 78.15 %	21.03 % 19.56 %	2.69 % 2.29 %
Entertainment	5912 5986	4526 4636	1239 1215	147 135	76.56 % 77.45 %	20.96 % 20.30 %	2.49 % 2.26 %
Cosmetics & Beauty	5686 5862	4358 4573	1187 1169	141 120	76.64 % 78.01 %	20.88 % 19.94 %	2.48 % 2.05 %
Food & Drink	5971 5934	4533 4600	1272 1214	166 120	75.92 % 77.52 %	21.30 % 20.46 %	2.78 % 2.02 %
Home & Garden	5924 5711	4444 4435	1327 1152	153 124	75.02 % 77.66 %	22.40 % 20.17 %	2.58 % 2.17 %
Finance	5801 5782	4612 4684	1048 979	141 119	79.50 % 81.01 %	18.07 % 16.93 %	2.43 % 2.06 %
Health	5676 6007	4496 4890	1041 986	139 131	79.21 % 81.41 %	18.34 % 16.41 %	2.45 % 2.18 %
Pets	5863 5843	4473 4488	1244 1232	146 123	76.29 % 76.81 %	21.22 % 21.09 %	2.49 % 2.11 %
Sport & Fitness	5981 5987	4518 4615	1311 1242	152 130	75.54 % 77.08 %	21.92 % 20.74 %	2.54 % 2.17 %
Job & Career	5911 5881	4393 4431	1366 1328	152 122	74.32 % 75.34 %	23.11 % 22.58 %	2.57 % 2.07 %
Dating	6055 5925	4357 4352	1553 1437	145 136	71.96 % 73.45 %	25.65 % 24.25 %	2.39 % 2.30 %
Other	6161 5616	4789 4395	1216 1102	156 119	77.73 % 78.26 %	19.74 % 19.62 %	2.53 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5165	4008 3846	1360 1205	139 114	72.78 % 74.46 %	24.70 % 23.33 %	2.52 % 2.21 %
Outlook Mail	5624 5361	4190 4091	1294 1167	140 103	74.50 % 76.31 %	23.01 % 21.77 %	2.49 % 1.92 %
Yahoo Mail	5392 5541	4028 4276	1222 1148	142 117	74.70 % 77.17 %	22.66 % 20.72 %	2.63 % 2.11 %
AOL Mail	5396 5670	4057 4351	1210 1197	129 122	75.19 % 76.74 %	22.42 % 21.11 %	2.39 % 2.15 %
Mail.com	5505 5500	4255 4301	1113 1075	137 124	77.29 % 78.20 %	20.22 % 19.55 %	2.49 % 2.25 %
Yandex Mail	5633 5488	4298 4197	1205 1170	130 121	76.30 % 76.48 %	21.39 % 21.32 %	2.31 % 2.20 %
GMX Mail	5505 5359	4118 4084	1255 1160	132 115	74.80 % 76.21 %	22.80 % 21.65 %	2.40 % 2.15 %
Zoho Mail	5405 5524	4188 4339	1074 1065	143 120	77.48 % 78.55 %	19.87 % 19.28 %	2.65 % 2.17 %
ProtonMail	5571 5358	4377 4262	1049 990	145 106	78.57 % 79.54 %	18.83 % 18.48 %	2.60 % 1.98 %
Custom Mail	5241 5549	4131 4487	966 944	144 118	78.82 % 80.86 %	18.43 % 17.01 %	2.75 % 2.13 %
iCloud Mail	5680 5464	4096 4030	1434 1315	150 119	72.11 % 73.76 %	25.25 % 24.07 %	2.64 % 2.18 %
Tuta	5624 5503	4448 4397	1024 994	152 112	79.09 % 79.90 %	18.21 % 18.06 %	2.70 % 2.04 %
Juno.com	5360 5312	4161 4227	1066 966	133 119	77.63 % 79.57 %	19.89 % 18.19 %	2.48 % 2.24 %
Mailfence	5353 5746	4176 4536	1041 1080	136 130	78.01 % 78.94 %	19.45 % 18.80 %	2.54 % 2.26 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.