Amazon SES and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 44.158	37.888 34.180	5.018 7.863	1.422 2.115

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 77.40 %	11.32 % 17.81 %	3.21 % 4.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 3437	2974 2740	308 548	85 149	88.33 % 79.72 %	9.15 % 15.94 %	2.52 % 4.34 %
Elektronics	3485 3290	3026 2592	361 552	98 146	86.83 % 78.78 %	10.36 % 16.78 %	2.81 % 4.44 %
Entertainment	3424 3303	2918 2567	388 581	118 155	85.22 % 77.72 %	11.33 % 17.59 %	3.45 % 4.69 %
Cosmetics & Beauty	3469 3448	2956 2671	398 620	115 157	85.21 % 77.47 %	11.47 % 17.98 %	3.32 % 4.55 %
Food & Drink	3318 3411	2931 2730	305 542	82 139	88.34 % 80.04 %	9.19 % 15.89 %	2.47 % 4.08 %
Home & Garden	3457 3330	3035 2687	322 519	100 124	87.79 % 80.69 %	9.31 % 15.59 %	2.89 % 3.72 %
Finance	3435 3425	2838 2531	468 678	129 216	82.62 % 73.90 %	13.62 % 19.80 %	3.76 % 6.31 %
Health	3419 3439	2870 2622	426 646	123 171	83.94 % 76.24 %	12.46 % 18.78 %	3.60 % 4.97 %
Pets	3333 3398	2878 2657	343 576	112 165	86.35 % 78.19 %	10.29 % 16.95 %	3.36 % 4.86 %
Sport & Fitness	3464 3350	2918 2540	435 644	111 166	84.24 % 75.82 %	12.56 % 19.22 %	3.20 % 4.96 %
Job & Career	3415 3480	2847 2615	456 694	112 171	83.37 % 75.14 %	13.35 % 19.94 %	3.28 % 4.91 %
Dating	3331 3407	2758 2548	448 681	125 178	82.80 % 74.79 %	13.45 % 19.99 %	3.75 % 5.22 %
Other	3411 3440	2939 2680	360 582	112 178	86.16 % 77.91 %	10.55 % 16.92 %	3.28 % 5.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 3462	2784 2481	547 768	166 213	79.61 % 71.66 %	15.64 % 22.18 %	4.75 % 6.15 %
Outlook Mail	3327 3429	2787 2568	424 663	116 198	83.77 % 74.89 %	12.74 % 19.34 %	3.49 % 5.77 %
Yahoo Mail	3487 3324	2963 2529	406 612	118 183	84.97 % 76.08 %	11.64 % 18.41 %	3.38 % 5.51 %
AOL Mail	3283 3362	2790 2613	390 608	103 141	84.98 % 77.72 %	11.88 % 18.08 %	3.14 % 4.19 %
Mail.com	3482 3452	2979 2712	383 603	120 137	85.55 % 78.56 %	11.00 % 17.47 %	3.45 % 3.97 %
Yandex Mail	3405 3312	2837 2515	444 644	124 153	83.32 % 75.94 %	13.04 % 19.44 %	3.64 % 4.62 %
GMX Mail	3320 3429	2898 2733	322 550	100 146	87.29 % 79.70 %	9.70 % 16.04 %	3.01 % 4.26 %
Zoho Mail	3513 3359	3087 2661	337 549	89 149	87.87 % 79.22 %	9.59 % 16.34 %	2.53 % 4.44 %
ProtonMail	3388 3319	2988 2661	307 520	93 138	88.19 % 80.17 %	9.06 % 15.67 %	2.74 % 4.16 %
Custom Mail	3372 3495	2983 2797	307 548	82 150	88.46 % 80.03 %	9.10 % 15.68 %	2.43 % 4.29 %
iCloud Mail	3517 3337	2862 2444	527 705	128 188	81.38 % 73.24 %	14.98 % 21.13 %	3.64 % 5.63 %
Tuta	3361 3424	2943 2706	320 555	98 163	87.56 % 79.03 %	9.52 % 16.21 %	2.92 % 4.76 %
Juno.com	3376 3454	2987 2760	304 538	85 156	88.48 % 79.91 %	9.00 % 15.58 %	2.52 % 4.52 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.