Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.447	58.159 59.594	16.629 15.255	2.127 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.95 %	21.62 % 19.96 %	2.77 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 6165	4603 4799	1336 1245	175 121	75.29 % 77.84 %	21.85 % 20.19 %	2.86 % 1.96 %
Elektronics	5727 5801	4319 4574	1237 1101	171 126	75.41 % 78.85 %	21.60 % 18.98 %	2.99 % 2.17 %
Entertainment	5928 5935	4505 4609	1263 1192	160 134	76.00 % 77.66 %	21.31 % 20.08 %	2.70 % 2.26 %
Cosmetics & Beauty	5686 5909	4333 4630	1202 1161	151 118	76.20 % 78.36 %	21.14 % 19.65 %	2.66 % 2.00 %
Food & Drink	6029 5925	4542 4616	1310 1193	177 116	75.34 % 77.91 %	21.73 % 20.14 %	2.94 % 1.96 %
Home & Garden	5919 5736	4427 4462	1327 1152	165 122	74.79 % 77.79 %	22.42 % 20.08 %	2.79 % 2.13 %
Finance	5822 5654	4623 4601	1048 940	151 113	79.41 % 81.38 %	18.00 % 16.63 %	2.59 % 2.00 %
Health	5742 6047	4494 4937	1093 979	155 131	78.27 % 81.64 %	19.04 % 16.19 %	2.70 % 2.17 %
Pets	5837 5834	4411 4482	1270 1227	156 125	75.57 % 76.83 %	21.76 % 21.03 %	2.67 % 2.14 %
Sport & Fitness	5959 5875	4485 4543	1305 1212	169 120	75.26 % 77.33 %	21.90 % 20.63 %	2.84 % 2.04 %
Job & Career	5969 5936	4390 4491	1414 1322	165 123	73.55 % 75.66 %	23.69 % 22.27 %	2.76 % 2.07 %
Dating	6086 5913	4336 4362	1589 1420	161 131	71.25 % 73.77 %	26.11 % 24.01 %	2.65 % 2.22 %
Other	6097 5717	4691 4488	1235 1111	171 118	76.94 % 78.50 %	20.26 % 19.43 %	2.80 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5180	4047 3872	1389 1195	158 113	72.35 % 74.75 %	24.83 % 23.07 %	2.82 % 2.18 %
Outlook Mail	5617 5386	4164 4124	1300 1162	153 100	74.13 % 76.57 %	23.14 % 21.57 %	2.72 % 1.86 %
Yahoo Mail	5486 5563	4073 4313	1257 1138	156 112	74.24 % 77.53 %	22.91 % 20.46 %	2.84 % 2.01 %
AOL Mail	5505 5600	4127 4324	1232 1161	146 115	74.97 % 77.21 %	22.38 % 20.73 %	2.65 % 2.05 %
Mail.com	5447 5495	4168 4306	1131 1068	148 121	76.52 % 78.36 %	20.76 % 19.44 %	2.72 % 2.20 %
Yandex Mail	5546 5331	4197 4106	1215 1113	134 112	75.68 % 77.02 %	21.91 % 20.88 %	2.42 % 2.10 %
GMX Mail	5485 5458	4068 4182	1275 1165	142 111	74.17 % 76.62 %	23.25 % 21.34 %	2.59 % 2.03 %
Zoho Mail	5364 5570	4118 4387	1094 1064	152 119	76.77 % 78.76 %	20.40 % 19.10 %	2.83 % 2.14 %
ProtonMail	5613 5380	4375 4308	1078 970	160 102	77.94 % 80.07 %	19.21 % 18.03 %	2.85 % 1.90 %
Custom Mail	5239 5522	4086 4487	999 917	154 118	77.99 % 81.26 %	19.07 % 16.61 %	2.94 % 2.14 %
iCloud Mail	5587 5350	3997 3971	1429 1265	161 114	71.54 % 74.22 %	25.58 % 23.64 %	2.88 % 2.13 %
Tuta	5710 5490	4463 4399	1082 980	165 111	78.16 % 80.13 %	18.95 % 17.85 %	2.89 % 2.02 %
Juno.com	5302 5294	4078 4205	1076 971	148 118	76.91 % 79.43 %	20.29 % 18.34 %	2.79 % 2.23 %
Mailfence	5420 5828	4198 4610	1072 1086	150 132	77.45 % 79.10 %	19.78 % 18.63 %	2.77 % 2.26 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.