Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.578	49.737 51.753	14.491 12.631	1.808 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 78.92 %	21.94 % 19.26 %	2.74 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5182	3908 4097	1158 996	148 89	74.95 % 79.06 %	22.21 % 19.22 %	2.84 % 1.72 %
Elektronics	4850 5040	3642 4045	1071 899	137 96	75.09 % 80.26 %	22.08 % 17.84 %	2.82 % 1.90 %
Entertainment	5119 4982	3884 3910	1102 980	133 92	75.87 % 78.48 %	21.53 % 19.67 %	2.60 % 1.85 %
Cosmetics & Beauty	4924 5151	3722 4082	1074 982	128 87	75.59 % 79.25 %	21.81 % 19.06 %	2.60 % 1.69 %
Food & Drink	5217 4897	3868 3839	1204 967	145 91	74.14 % 78.39 %	23.08 % 19.75 %	2.78 % 1.86 %
Home & Garden	5102 5029	3787 3953	1175 984	140 92	74.23 % 78.60 %	23.03 % 19.57 %	2.74 % 1.83 %
Finance	5016 4812	3975 3960	910 770	131 82	79.25 % 82.29 %	18.14 % 16.00 %	2.61 % 1.70 %
Health	5061 5213	3985 4301	942 814	134 98	78.74 % 82.51 %	18.61 % 15.61 %	2.65 % 1.88 %
Pets	4986 4967	3735 3872	1118 1007	133 88	74.91 % 77.95 %	22.42 % 20.27 %	2.67 % 1.77 %
Sport & Fitness	5033 5093	3800 3996	1091 1003	142 94	75.50 % 78.46 %	21.68 % 19.69 %	2.82 % 1.85 %
Job & Career	5166 5138	3782 3893	1241 1145	143 100	73.21 % 75.77 %	24.02 % 22.28 %	2.77 % 1.95 %
Dating	5130 5156	3669 3875	1321 1185	140 96	71.52 % 75.16 %	25.75 % 22.98 %	2.73 % 1.86 %
Other	5218 4918	3980 3930	1084 899	154 89	76.27 % 79.91 %	20.77 % 18.28 %	2.95 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4637	3520 3495	1243 1051	136 91	71.85 % 75.37 %	25.37 % 22.67 %	2.78 % 1.96 %
Outlook Mail	4615 4702	3424 3636	1064 984	127 82	74.19 % 77.33 %	23.06 % 20.93 %	2.75 % 1.74 %
Yahoo Mail	4657 4771	3468 3739	1056 946	133 86	74.47 % 78.37 %	22.68 % 19.83 %	2.86 % 1.80 %
AOL Mail	4765 4770	3549 3738	1089 949	127 83	74.48 % 78.36 %	22.85 % 19.90 %	2.67 % 1.74 %
Mail.com	4684 4638	3584 3689	978 856	122 93	76.52 % 79.54 %	20.88 % 18.46 %	2.60 % 2.01 %
Yandex Mail	4694 4560	3508 3546	1065 932	121 82	74.73 % 77.76 %	22.69 % 20.44 %	2.58 % 1.80 %
GMX Mail	4692 4698	3470 3639	1095 982	127 77	73.96 % 77.46 %	23.34 % 20.90 %	2.71 % 1.64 %
Zoho Mail	4739 4680	3596 3753	1013 841	130 86	75.88 % 80.19 %	21.38 % 17.97 %	2.74 % 1.84 %
ProtonMail	4851 4616	3774 3733	943 801	134 82	77.80 % 80.87 %	19.44 % 17.35 %	2.76 % 1.78 %
Custom Mail	4470 4908	3477 4036	874 781	119 91	77.79 % 82.23 %	19.55 % 15.91 %	2.66 % 1.85 %
iCloud Mail	4787 4575	3429 3430	1219 1059	139 86	71.63 % 74.97 %	25.46 % 23.15 %	2.90 % 1.88 %
Tuta	4825 4778	3728 3894	960 801	137 83	77.26 % 81.50 %	19.90 % 16.76 %	2.84 % 1.74 %
Juno.com	4597 4482	3525 3593	942 809	130 80	76.68 % 80.17 %	20.49 % 18.05 %	2.83 % 1.78 %
Mailfence	4761 4763	3685 3832	950 839	126 92	77.40 % 80.45 %	19.95 % 17.61 %	2.65 % 1.93 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.