Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.820	49.732 51.806	14.713 12.761	1.825 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 78.71 %	22.20 % 19.39 %	2.75 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5172	3853 4073	1166 1008	142 91	74.66 % 78.75 %	22.59 % 19.49 %	2.75 % 1.76 %
Elektronics	4919 5042	3684 4032	1096 909	139 101	74.89 % 79.97 %	22.28 % 18.03 %	2.83 % 2.00 %
Entertainment	5074 4959	3837 3875	1108 985	129 99	75.62 % 78.14 %	21.84 % 19.86 %	2.54 % 2.00 %
Cosmetics & Beauty	5010 5154	3781 4072	1100 991	129 91	75.47 % 79.01 %	21.96 % 19.23 %	2.57 % 1.77 %
Food & Drink	5249 5019	3892 3939	1211 984	146 96	74.15 % 78.48 %	23.07 % 19.61 %	2.78 % 1.91 %
Home & Garden	5026 5010	3721 3906	1161 1009	144 95	74.04 % 77.96 %	23.10 % 20.14 %	2.87 % 1.90 %
Finance	5013 4754	3974 3909	907 757	132 88	79.27 % 82.23 %	18.09 % 15.92 %	2.63 % 1.85 %
Health	5091 5205	4000 4277	958 826	133 102	78.57 % 82.17 %	18.82 % 15.87 %	2.61 % 1.96 %
Pets	5099 4950	3796 3849	1160 1010	143 91	74.45 % 77.76 %	22.75 % 20.40 %	2.80 % 1.84 %
Sport & Fitness	5198 5244	3885 4105	1168 1039	145 100	74.74 % 78.28 %	22.47 % 19.81 %	2.79 % 1.91 %
Job & Career	5173 5199	3762 3930	1267 1162	144 107	72.72 % 75.59 %	24.49 % 22.35 %	2.78 % 2.06 %
Dating	5160 5190	3657 3893	1357 1200	146 97	70.87 % 75.01 %	26.30 % 23.12 %	2.83 % 1.87 %
Other	5097 4922	3890 3946	1054 881	153 95	76.32 % 80.17 %	20.68 % 17.90 %	3.00 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4591	3466 3447	1250 1050	137 94	71.42 % 75.08 %	25.76 % 22.87 %	2.82 % 2.05 %
Outlook Mail	4676 4712	3438 3633	1110 995	128 84	73.52 % 77.10 %	23.74 % 21.12 %	2.74 % 1.78 %
Yahoo Mail	4671 4814	3475 3762	1060 962	136 90	74.40 % 78.15 %	22.69 % 19.98 %	2.91 % 1.87 %
AOL Mail	4862 4686	3626 3668	1105 930	131 88	74.58 % 78.28 %	22.73 % 19.85 %	2.69 % 1.88 %
Mail.com	4623 4793	3525 3796	976 897	122 100	76.25 % 79.20 %	21.11 % 18.71 %	2.64 % 2.09 %
Yandex Mail	4795 4669	3572 3624	1101 960	122 85	74.49 % 77.62 %	22.96 % 20.56 %	2.54 % 1.82 %
GMX Mail	4634 4666	3410 3601	1098 986	126 79	73.59 % 77.18 %	23.69 % 21.13 %	2.72 % 1.69 %
Zoho Mail	4727 4712	3577 3766	1021 854	129 92	75.67 % 79.92 %	21.60 % 18.12 %	2.73 % 1.95 %
ProtonMail	4841 4649	3750 3743	958 816	133 90	77.46 % 80.51 %	19.79 % 17.55 %	2.75 % 1.94 %
Custom Mail	4458 4944	3464 4057	878 793	116 94	77.70 % 82.06 %	19.69 % 16.04 %	2.60 % 1.90 %
iCloud Mail	4921 4660	3505 3484	1269 1085	147 91	71.23 % 74.76 %	25.79 % 23.28 %	2.99 % 1.95 %
Tuta	4834 4650	3701 3766	992 798	141 86	76.56 % 80.99 %	20.52 % 17.16 %	2.92 % 1.85 %
Juno.com	4628 4538	3560 3654	937 798	131 86	76.92 % 80.52 %	20.25 % 17.58 %	2.83 % 1.90 %
Mailfence	4747 4736	3663 3805	958 837	126 94	77.16 % 80.34 %	20.18 % 17.67 %	2.65 % 1.98 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.