Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.773	49.987 51.817	14.393 12.742	1.661 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 78.78 %	21.79 % 19.37 %	2.52 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5098	3891 4004	1157 1005	128 89	75.17 % 78.54 %	22.35 % 19.71 %	2.47 % 1.75 %
Elektronics	4959 5027	3758 4033	1073 900	128 94	75.78 % 80.23 %	21.64 % 17.90 %	2.58 % 1.87 %
Entertainment	5013 4956	3809 3874	1089 990	115 92	75.98 % 78.17 %	21.72 % 19.98 %	2.29 % 1.86 %
Cosmetics & Beauty	5082 5185	3884 4113	1083 981	115 91	76.43 % 79.32 %	21.31 % 18.92 %	2.26 % 1.76 %
Food & Drink	5138 4881	3866 3831	1142 960	130 90	75.24 % 78.49 %	22.23 % 19.67 %	2.53 % 1.84 %
Home & Garden	5077 5066	3810 3952	1135 1017	132 97	75.04 % 78.01 %	22.36 % 20.08 %	2.60 % 1.91 %
Finance	5091 4793	4065 3944	896 765	130 84	79.85 % 82.29 %	17.60 % 15.96 %	2.55 % 1.75 %
Health	5068 5258	4017 4319	926 834	125 105	79.26 % 82.14 %	18.27 % 15.86 %	2.47 % 2.00 %
Pets	5058 4920	3791 3831	1140 1000	127 89	74.95 % 77.87 %	22.54 % 20.33 %	2.51 % 1.81 %
Sport & Fitness	5116 5293	3846 4141	1137 1054	133 98	75.18 % 78.24 %	22.22 % 19.91 %	2.60 % 1.85 %
Job & Career	5150 5193	3767 3925	1254 1164	129 104	73.15 % 75.58 %	24.35 % 22.41 %	2.50 % 2.00 %
Dating	5017 5104	3560 3831	1324 1185	133 88	70.96 % 75.06 %	26.39 % 23.22 %	2.65 % 1.72 %
Other	5096 4999	3923 4019	1037 887	136 93	76.98 % 80.40 %	20.35 % 17.74 %	2.67 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4652	3514 3486	1235 1073	121 93	72.16 % 74.94 %	25.36 % 23.07 %	2.48 % 2.00 %
Outlook Mail	4676 4710	3471 3630	1085 997	120 83	74.23 % 77.07 %	23.20 % 21.17 %	2.57 % 1.76 %
Yahoo Mail	4648 4766	3511 3727	1016 951	121 88	75.54 % 78.20 %	21.86 % 19.95 %	2.60 % 1.85 %
AOL Mail	4816 4563	3634 3577	1067 905	115 81	75.46 % 78.39 %	22.16 % 19.83 %	2.39 % 1.78 %
Mail.com	4564 4838	3498 3851	956 893	110 94	76.64 % 79.60 %	20.95 % 18.46 %	2.41 % 1.94 %
Yandex Mail	4786 4670	3583 3629	1090 956	113 85	74.86 % 77.71 %	22.77 % 20.47 %	2.36 % 1.82 %
GMX Mail	4640 4708	3440 3635	1080 988	120 85	74.14 % 77.21 %	23.28 % 20.99 %	2.59 % 1.81 %
Zoho Mail	4693 4698	3563 3763	1013 850	117 85	75.92 % 80.10 %	21.59 % 18.09 %	2.49 % 1.81 %
ProtonMail	4856 4601	3783 3722	951 790	122 89	77.90 % 80.90 %	19.58 % 17.17 %	2.51 % 1.93 %
Custom Mail	4542 4813	3565 3948	868 774	109 91	78.49 % 82.03 %	19.11 % 16.08 %	2.40 % 1.89 %
iCloud Mail	4782 4752	3421 3560	1231 1104	130 88	71.54 % 74.92 %	25.74 % 23.23 %	2.72 % 1.85 %
Tuta	4850 4731	3751 3821	968 825	131 85	77.34 % 80.77 %	19.96 % 17.44 %	2.70 % 1.80 %
Juno.com	4636 4601	3609 3701	908 818	119 82	77.85 % 80.44 %	19.59 % 17.78 %	2.57 % 1.78 %
Mailfence	4682 4670	3644 3767	925 818	113 85	77.83 % 80.66 %	19.76 % 17.52 %	2.41 % 1.82 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.