Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 65.359	50.995 51.606	12.880 12.735	1.512 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 78.96 %	19.74 % 19.48 %	2.32 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5014	3880 3945	1032 994	112 93	77.49 % 78.68 %	20.61 % 19.82 %	2.24 % 1.85 %
Elektronics	5002 5092	3917 4074	978 947	119 102	78.31 % 80.01 %	19.55 % 18.60 %	2.38 % 2.00 %
Entertainment	4940 4934	3861 3860	980 1005	108 99	78.16 % 78.23 %	19.84 % 20.37 %	2.19 % 2.01 %
Cosmetics & Beauty	5084 5064	4002 4028	985 956	107 98	78.72 % 79.54 %	19.37 % 18.88 %	2.10 % 1.94 %
Food & Drink	5128 4890	3992 3853	1028 970	120 98	77.85 % 78.79 %	20.05 % 19.84 %	2.34 % 2.00 %
Home & Garden	5035 5163	3904 4040	1025 1040	121 106	77.54 % 78.25 %	20.36 % 20.14 %	2.40 % 2.05 %
Finance	5047 4876	4121 4002	813 807	119 97	81.65 % 82.08 %	16.11 % 16.55 %	2.36 % 1.99 %
Health	5036 5228	4091 4284	833 859	114 115	81.24 % 81.94 %	16.54 % 16.43 %	2.26 % 2.20 %
Pets	4904 4797	3800 3735	1010 969	112 93	77.49 % 77.86 %	20.60 % 20.20 %	2.28 % 1.94 %
Sport & Fitness	5080 5157	3956 4043	1019 1045	120 104	77.87 % 78.40 %	20.06 % 20.26 %	2.36 % 2.02 %
Job & Career	5195 5102	3957 3896	1128 1114	117 107	76.17 % 76.36 %	21.71 % 21.83 %	2.25 % 2.10 %
Dating	4876 5040	3617 3817	1141 1135	119 89	74.18 % 75.73 %	23.40 % 22.52 %	2.44 % 1.77 %
Other	4917 5002	3897 4029	908 894	124 105	79.26 % 80.55 %	18.47 % 17.87 %	2.52 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4721	3671 3588	1091 1066	113 96	75.49 % 76.00 %	22.43 % 22.58 %	2.32 % 2.03 %
Outlook Mail	4669 4768	3596 3709	976 997	108 89	77.02 % 77.79 %	20.90 % 20.91 %	2.31 % 1.87 %
Yahoo Mail	4612 4755	3624 3738	895 954	106 96	78.58 % 78.61 %	19.41 % 20.06 %	2.30 % 2.02 %
AOL Mail	4893 4612	3830 3622	973 910	106 93	78.28 % 78.53 %	19.89 % 19.73 %	2.17 % 2.02 %
Mail.com	4597 4872	3631 3882	872 897	102 104	78.99 % 79.68 %	18.97 % 18.41 %	2.22 % 2.13 %
Yandex Mail	4643 4755	3588 3714	961 974	105 97	77.28 % 78.11 %	20.70 % 20.48 %	2.26 % 2.04 %
GMX Mail	4647 4684	3593 3623	965 983	108 92	77.32 % 77.35 %	20.77 % 20.99 %	2.32 % 1.96 %
Zoho Mail	4696 4711	3688 3771	912 857	108 96	78.53 % 80.05 %	19.42 % 18.19 %	2.30 % 2.04 %
ProtonMail	4871 4654	3895 3761	865 817	112 99	79.96 % 80.81 %	17.76 % 17.55 %	2.30 % 2.13 %
Custom Mail	4628 4750	3738 3883	798 800	102 94	80.77 % 81.75 %	17.24 % 16.84 %	2.20 % 1.98 %
iCloud Mail	4756 4883	3559 3712	1088 1103	119 96	74.83 % 76.02 %	22.88 % 22.59 %	2.50 % 1.97 %
Tuta	4809 4720	3810 3797	895 857	120 91	79.23 % 80.44 %	18.61 % 18.16 %	2.50 % 1.93 %
Juno.com	4601 4587	3672 3687	817 826	109 89	79.81 % 80.38 %	17.76 % 18.01 %	2.37 % 1.94 %
Mailfence	3966 3887	3100 3119	772 694	94 74	78.16 % 80.24 %	19.47 % 17.85 %	2.37 % 1.90 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.