Amazon SES and Brevo Email Deliverability Comparison

Amazon SES

Brevo

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 65.068	51.232 51.364	12.207 12.830	1.447 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 78.94 %	18.94 % 19.72 %	2.24 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4918	3818 3866	949 991	104 100	78.92 % 78.61 %	19.62 % 20.15 %	2.15 % 2.03 %
Elektronics	5000 5108	3966 4072	937 959	111 111	79.32 % 79.72 %	18.74 % 18.77 %	2.22 % 2.17 %
Entertainment	4804 4998	3820 3906	908 1030	104 107	79.52 % 78.15 %	18.90 % 20.61 %	2.16 % 2.14 %
Cosmetics & Beauty	5054 4918	4039 3916	942 937	106 107	79.92 % 79.63 %	18.64 % 19.05 %	2.10 % 2.18 %
Food & Drink	5071 4946	4017 3896	974 1000	117 107	79.22 % 78.77 %	19.21 % 20.22 %	2.31 % 2.16 %
Home & Garden	5106 5130	4034 4022	997 1037	117 111	79.01 % 78.40 %	19.53 % 20.21 %	2.29 % 2.16 %
Finance	4930 4974	4057 4052	795 862	110 106	82.29 % 81.46 %	16.13 % 17.33 %	2.23 % 2.13 %
Health	4996 5111	4104 4147	815 884	108 120	82.15 % 81.14 %	16.31 % 17.30 %	2.16 % 2.35 %
Pets	4837 4854	3817 3792	954 979	113 101	78.91 % 78.12 %	19.72 % 20.17 %	2.34 % 2.08 %
Sport & Fitness	4943 5130	3899 4034	961 1027	111 114	78.88 % 78.64 %	19.44 % 20.02 %	2.25 % 2.22 %
Job & Career	5131 5083	4005 3906	1041 1109	112 113	78.05 % 76.84 %	20.29 % 21.82 %	2.18 % 2.22 %
Dating	4758 5012	3634 3839	1053 1113	110 98	76.38 % 76.60 %	22.13 % 22.21 %	2.31 % 1.96 %
Other	4988 4886	4022 3916	881 902	124 111	80.63 % 80.15 %	17.66 % 18.46 %	2.49 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4718	3677 3613	998 1060	103 103	77.25 % 76.58 %	20.97 % 22.47 %	2.16 % 2.18 %
Outlook Mail	4626 4782	3627 3723	927 1000	104 93	78.40 % 77.85 %	20.04 % 20.91 %	2.25 % 1.94 %
Yahoo Mail	4532 4745	3628 3724	831 972	101 102	80.05 % 78.48 %	18.34 % 20.48 %	2.23 % 2.15 %
AOL Mail	4780 4674	3790 3671	923 928	101 105	79.29 % 78.54 %	19.31 % 19.85 %	2.11 % 2.25 %
Mail.com	4596 4983	3690 3975	839 928	100 114	80.29 % 79.77 %	18.26 % 18.62 %	2.18 % 2.29 %
Yandex Mail	4673 4814	3696 3774	917 993	111 107	79.09 % 78.40 %	19.62 % 20.63 %	2.38 % 2.22 %
GMX Mail	4736 4634	3738 3587	914 975	109 103	78.93 % 77.41 %	19.30 % 21.04 %	2.30 % 2.22 %
Zoho Mail	4798 4705	3835 3768	896 870	107 101	79.93 % 80.09 %	18.67 % 18.49 %	2.23 % 2.15 %
ProtonMail	4839 4758	3916 3827	831 870	107 111	80.93 % 80.43 %	17.17 % 18.28 %	2.21 % 2.33 %
Custom Mail	4720 4799	3865 3887	801 845	101 100	81.89 % 81.00 %	16.97 % 17.61 %	2.14 % 2.08 %
iCloud Mail	4771 5008	3666 3825	1030 1104	118 110	76.84 % 76.38 %	21.59 % 22.04 %	2.47 % 2.20 %
Tuta	4800 4715	3868 3786	871 870	115 96	80.58 % 80.30 %	18.15 % 18.45 %	2.40 % 2.04 %
Juno.com	4639 4721	3747 3792	802 875	100 101	80.77 % 80.32 %	17.29 % 18.53 %	2.16 % 2.14 %
Mailfence	3186 3012	2489 2412	627 540	70 60	78.12 % 80.08 %	19.68 % 17.93 %	2.20 % 1.99 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.