Amazon SES and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 62.018	53.094 48.115	6.813 10.986	1.902 2.917

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 77.58 %	11.02 % 17.71 %	3.08 % 4.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 4808	4192 3847	419 764	109 197	88.81 % 80.01 %	8.88 % 15.89 %	2.31 % 4.10 %
Elektronics	4776 4675	4171 3687	482 784	123 204	87.33 % 78.87 %	10.09 % 16.77 %	2.58 % 4.36 %
Entertainment	4756 4694	4077 3637	527 828	152 229	85.72 % 77.48 %	11.08 % 17.64 %	3.20 % 4.88 %
Cosmetics & Beauty	4777 4781	4088 3703	535 855	154 223	85.58 % 77.45 %	11.20 % 17.88 %	3.22 % 4.66 %
Food & Drink	4706 4717	4169 3777	421 741	116 199	88.59 % 80.07 %	8.95 % 15.71 %	2.46 % 4.22 %
Home & Garden	4845 4649	4282 3756	438 720	125 173	88.38 % 80.79 %	9.04 % 15.49 %	2.58 % 3.72 %
Finance	4786 4845	3975 3611	635 956	176 278	83.05 % 74.53 %	13.27 % 19.73 %	3.68 % 5.74 %
Health	4729 4808	3993 3679	571 900	165 229	84.44 % 76.52 %	12.07 % 18.72 %	3.49 % 4.76 %
Pets	4720 4847	4094 3807	471 817	155 223	86.74 % 78.54 %	9.98 % 16.86 %	3.28 % 4.60 %
Sport & Fitness	4840 4748	4094 3612	592 905	154 231	84.59 % 76.07 %	12.23 % 19.06 %	3.18 % 4.87 %
Job & Career	4734 4903	3959 3700	620 969	155 234	83.63 % 75.46 %	13.10 % 19.76 %	3.27 % 4.77 %
Dating	4657 4790	3875 3591	613 949	169 250	83.21 % 74.97 %	13.16 % 19.81 %	3.63 % 5.22 %
Other	4763 4753	4125 3708	489 798	149 247	86.61 % 78.01 %	10.27 % 16.79 %	3.13 % 5.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4787	3870 3450	742 1058	214 279	80.19 % 72.07 %	15.38 % 22.10 %	4.43 % 5.83 %
Outlook Mail	4719 4827	3990 3638	586 928	143 261	84.55 % 75.37 %	12.42 % 19.23 %	3.03 % 5.41 %
Yahoo Mail	4812 4650	4106 3535	550 848	156 267	85.33 % 76.02 %	11.43 % 18.24 %	3.24 % 5.74 %
AOL Mail	4619 4715	3947 3657	531 853	141 205	85.45 % 77.56 %	11.50 % 18.09 %	3.05 % 4.35 %
Mail.com	4838 4920	4174 3862	514 851	150 207	86.28 % 78.50 %	10.62 % 17.30 %	3.10 % 4.21 %
Yandex Mail	4778 4747	4004 3620	605 918	169 209	83.80 % 76.26 %	12.66 % 19.34 %	3.54 % 4.40 %
GMX Mail	4720 4709	4138 3759	446 755	136 195	87.67 % 79.83 %	9.45 % 16.03 %	2.88 % 4.14 %
Zoho Mail	4852 4688	4271 3734	455 764	126 190	88.03 % 79.65 %	9.38 % 16.30 %	2.60 % 4.05 %
ProtonMail	4705 4695	4161 3784	414 729	130 182	88.44 % 80.60 %	8.80 % 15.53 %	2.76 % 3.88 %
Custom Mail	4642 4865	4125 3905	410 752	107 208	88.86 % 80.27 %	8.83 % 15.46 %	2.31 % 4.28 %
iCloud Mail	4873 4723	3982 3462	710 995	181 266	81.72 % 73.30 %	14.57 % 21.07 %	3.71 % 5.63 %
Tuta	4698 4846	4132 3832	438 787	128 227	87.95 % 79.08 %	9.32 % 16.24 %	2.72 % 4.68 %
Juno.com	4727 4846	4194 3877	412 748	121 221	88.72 % 80.00 %	8.72 % 15.44 %	2.56 % 4.56 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.