Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.585	51.753 50.859	12.631 13.328	1.194 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.55 %	19.26 % 20.32 %	1.82 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5102	4097 3954	996 1051	89 97	79.06 % 77.50 %	19.22 % 20.60 %	1.72 % 1.90 %
Elektronics	5040 5004	4045 3933	899 960	96 111	80.26 % 78.60 %	17.84 % 19.18 %	1.90 % 2.22 %
Entertainment	4982 5114	3910 3952	980 1052	92 110	78.48 % 77.28 %	19.67 % 20.57 %	1.85 % 2.15 %
Cosmetics & Beauty	5151 5193	4082 4054	982 1044	87 95	79.25 % 78.07 %	19.06 % 20.10 %	1.69 % 1.83 %
Food & Drink	4897 5120	3839 3962	967 1047	91 111	78.39 % 77.38 %	19.75 % 20.45 %	1.86 % 2.17 %
Home & Garden	5029 5178	3953 4016	984 1048	92 114	78.60 % 77.56 %	19.57 % 20.24 %	1.83 % 2.20 %
Finance	4812 4873	3960 3945	770 822	82 106	82.29 % 80.96 %	16.00 % 16.87 %	1.70 % 2.18 %
Health	5213 5002	4301 4047	814 849	98 106	82.51 % 80.91 %	15.61 % 16.97 %	1.88 % 2.12 %
Pets	4967 4977	3872 3838	1007 1030	88 109	77.95 % 77.11 %	20.27 % 20.70 %	1.77 % 2.19 %
Sport & Fitness	5093 4963	3996 3806	1003 1048	94 109	78.46 % 76.69 %	19.69 % 21.12 %	1.85 % 2.20 %
Job & Career	5138 4852	3893 3636	1145 1105	100 111	75.77 % 74.94 %	22.28 % 22.77 %	1.95 % 2.29 %
Dating	5156 5111	3875 3738	1185 1255	96 118	75.16 % 73.14 %	22.98 % 24.55 %	1.86 % 2.31 %
Other	4918 5096	3930 3978	899 1017	89 101	79.91 % 78.06 %	18.28 % 19.96 %	1.81 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4790	3495 3553	1051 1132	91 105	75.37 % 74.18 %	22.67 % 23.63 %	1.96 % 2.19 %
Outlook Mail	4702 4743	3636 3572	984 1057	82 114	77.33 % 75.31 %	20.93 % 22.29 %	1.74 % 2.40 %
Yahoo Mail	4771 4586	3739 3496	946 988	86 102	78.37 % 76.23 %	19.83 % 21.54 %	1.80 % 2.22 %
AOL Mail	4770 4706	3738 3619	949 993	83 94	78.36 % 76.90 %	19.90 % 21.10 %	1.74 % 2.00 %
Mail.com	4638 4620	3689 3672	856 847	93 101	79.54 % 79.48 %	18.46 % 18.33 %	2.01 % 2.19 %
Yandex Mail	4560 4748	3546 3617	932 1036	82 95	77.76 % 76.18 %	20.44 % 21.82 %	1.80 % 2.00 %
GMX Mail	4698 4482	3639 3378	982 1013	77 91	77.46 % 75.37 %	20.90 % 22.60 %	1.64 % 2.03 %
Zoho Mail	4680 4559	3753 3589	841 879	86 91	80.19 % 78.72 %	17.97 % 19.28 %	1.84 % 2.00 %
ProtonMail	4616 4650	3733 3662	801 890	82 98	80.87 % 78.75 %	17.35 % 19.14 %	1.78 % 2.11 %
Custom Mail	4908 4701	4036 3760	781 845	91 96	82.23 % 79.98 %	15.91 % 17.97 %	1.85 % 2.04 %
iCloud Mail	4575 4800	3430 3568	1059 1131	86 101	74.97 % 74.33 %	23.15 % 23.56 %	1.88 % 2.10 %
Tuta	4778 4661	3894 3727	801 835	83 99	81.50 % 79.96 %	16.76 % 17.91 %	1.74 % 2.12 %
Juno.com	4482 4723	3593 3786	809 837	80 100	80.17 % 80.16 %	18.05 % 17.72 %	1.78 % 2.12 %
Mailfence	4763 4816	3832 3860	839 845	92 111	80.45 % 80.15 %	17.61 % 17.55 %	1.93 % 2.30 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.