Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.940	51.606 49.739	12.735 13.801	1.306 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 76.59 %	19.48 % 21.25 %	2.00 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5001	3945 3823	994 1069	93 115	78.68 % 76.44 %	19.82 % 21.38 %	1.85 % 2.30 %
Elektronics	5092 4986	4074 3852	947 1026	102 130	80.01 % 77.26 %	18.60 % 20.58 %	2.00 % 2.61 %
Entertainment	4934 5015	3860 3787	1005 1116	99 133	78.23 % 75.51 %	20.37 % 22.25 %	2.01 % 2.65 %
Cosmetics & Beauty	5064 4970	4028 3874	956 1014	98 110	79.54 % 77.95 %	18.88 % 20.40 %	1.94 % 2.21 %
Food & Drink	4890 5016	3853 3815	970 1086	98 136	78.79 % 76.06 %	19.84 % 21.65 %	2.00 % 2.71 %
Home & Garden	5163 5056	4040 3884	1040 1062	106 137	78.25 % 76.82 %	20.14 % 21.00 %	2.05 % 2.71 %
Finance	4876 5019	4002 3982	807 933	97 130	82.08 % 79.34 %	16.55 % 18.59 %	1.99 % 2.59 %
Health	5228 4975	4284 3958	859 912	115 127	81.94 % 79.56 %	16.43 % 18.33 %	2.20 % 2.55 %
Pets	4797 5071	3735 3878	969 1089	93 130	77.86 % 76.47 %	20.20 % 21.48 %	1.94 % 2.56 %
Sport & Fitness	5157 5056	4043 3827	1045 1131	104 129	78.40 % 75.69 %	20.26 % 22.37 %	2.02 % 2.55 %
Job & Career	5102 4751	3896 3524	1114 1104	107 128	76.36 % 74.17 %	21.83 % 23.24 %	2.10 % 2.69 %
Dating	5040 4977	3817 3644	1135 1211	89 138	75.73 % 73.22 %	22.52 % 24.33 %	1.77 % 2.77 %
Other	5002 5047	4029 3891	894 1048	105 120	80.55 % 77.10 %	17.87 % 20.76 %	2.10 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4841	3588 3583	1066 1164	96 126	76.00 % 74.01 %	22.58 % 24.04 %	2.03 % 2.60 %
Outlook Mail	4768 4679	3709 3527	997 1049	89 127	77.79 % 75.38 %	20.91 % 22.42 %	1.87 % 2.71 %
Yahoo Mail	4755 4682	3738 3524	954 1044	96 120	78.61 % 75.27 %	20.06 % 22.30 %	2.02 % 2.56 %
AOL Mail	4612 4652	3622 3532	910 1017	93 115	78.53 % 75.92 %	19.73 % 21.86 %	2.02 % 2.47 %
Mail.com	4872 4684	3882 3591	897 982	104 128	79.68 % 76.67 %	18.41 % 20.96 %	2.13 % 2.73 %
Yandex Mail	4755 4844	3714 3664	974 1078	97 119	78.11 % 75.64 %	20.48 % 22.25 %	2.04 % 2.46 %
GMX Mail	4684 4614	3623 3442	983 1074	92 117	77.35 % 74.60 %	20.99 % 23.28 %	1.96 % 2.54 %
Zoho Mail	4711 4756	3771 3713	857 952	96 113	80.05 % 78.07 %	18.19 % 20.02 %	2.04 % 2.38 %
ProtonMail	4654 4769	3761 3718	817 957	99 120	80.81 % 77.96 %	17.55 % 20.07 %	2.13 % 2.52 %
Custom Mail	4750 4634	3883 3667	800 889	94 120	81.75 % 79.13 %	16.84 % 19.18 %	1.98 % 2.59 %
iCloud Mail	4883 4720	3712 3484	1103 1121	96 118	76.02 % 73.81 %	22.59 % 23.75 %	1.97 % 2.50 %
Tuta	4720 4581	3797 3610	857 871	91 114	80.44 % 78.80 %	18.16 % 19.01 %	1.93 % 2.49 %
Juno.com	4587 4573	3687 3612	826 870	89 120	80.38 % 78.99 %	18.01 % 19.02 %	1.94 % 2.62 %
Mailfence	3887 3911	3119 3072	694 733	74 106	80.24 % 78.55 %	17.85 % 18.74 %	1.90 % 2.71 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.