Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 75.996	59.594 58.044	15.255 16.148	1.598 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.38 %	19.96 % 21.25 %	2.09 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5927	4799 4545	1245 1249	121 133	77.84 % 76.68 %	20.19 % 21.07 %	1.96 % 2.24 %
Elektronics	5801 5700	4574 4400	1101 1166	126 134	78.85 % 77.19 %	18.98 % 20.46 %	2.17 % 2.35 %
Entertainment	5935 5782	4609 4399	1192 1244	134 139	77.66 % 76.08 %	20.08 % 21.52 %	2.26 % 2.40 %
Cosmetics & Beauty	5909 6078	4630 4643	1161 1293	118 142	78.36 % 76.39 %	19.65 % 21.27 %	2.00 % 2.34 %
Food & Drink	5925 5845	4616 4459	1193 1252	116 134	77.91 % 76.29 %	20.14 % 21.42 %	1.96 % 2.29 %
Home & Garden	5736 5863	4462 4483	1152 1239	122 141	77.79 % 76.46 %	20.08 % 21.13 %	2.13 % 2.40 %
Finance	5654 5756	4601 4596	940 1017	113 143	81.38 % 79.85 %	16.63 % 17.67 %	2.00 % 2.48 %
Health	6047 5689	4937 4541	979 1022	131 126	81.64 % 79.82 %	16.19 % 17.96 %	2.17 % 2.21 %
Pets	5834 5879	4482 4455	1227 1285	125 139	76.83 % 75.78 %	21.03 % 21.86 %	2.14 % 2.36 %
Sport & Fitness	5875 5831	4543 4427	1212 1266	120 138	77.33 % 75.92 %	20.63 % 21.71 %	2.04 % 2.37 %
Job & Career	5936 5813	4491 4284	1322 1383	123 146	75.66 % 73.70 %	22.27 % 23.79 %	2.07 % 2.51 %
Dating	5913 5955	4362 4267	1420 1539	131 149	73.77 % 71.65 %	24.01 % 25.84 %	2.22 % 2.50 %
Other	5717 5878	4488 4545	1111 1193	118 140	78.50 % 77.32 %	19.43 % 20.30 %	2.06 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5497	3872 4001	1195 1364	113 132	74.75 % 72.79 %	23.07 % 24.81 %	2.18 % 2.40 %
Outlook Mail	5386 5437	4124 4014	1162 1292	100 131	76.57 % 73.83 %	21.57 % 23.76 %	1.86 % 2.41 %
Yahoo Mail	5563 5457	4313 4103	1138 1225	112 129	77.53 % 75.19 %	20.46 % 22.45 %	2.01 % 2.36 %
AOL Mail	5600 5524	4324 4217	1161 1174	115 133	77.21 % 76.34 %	20.73 % 21.25 %	2.05 % 2.41 %
Mail.com	5495 5527	4306 4311	1068 1090	121 126	78.36 % 78.00 %	19.44 % 19.72 %	2.20 % 2.28 %
Yandex Mail	5331 5404	4106 4054	1113 1226	112 124	77.02 % 75.02 %	20.88 % 22.69 %	2.10 % 2.29 %
GMX Mail	5458 5198	4182 3861	1165 1214	111 123	76.62 % 74.28 %	21.34 % 23.36 %	2.03 % 2.37 %
Zoho Mail	5570 5307	4387 4119	1064 1060	119 128	78.76 % 77.61 %	19.10 % 19.97 %	2.14 % 2.41 %
ProtonMail	5380 5495	4308 4266	970 1100	102 129	80.07 % 77.63 %	18.03 % 20.02 %	1.90 % 2.35 %
Custom Mail	5522 5522	4487 4365	917 1022	118 135	81.26 % 79.05 %	16.61 % 18.51 %	2.14 % 2.44 %
iCloud Mail	5350 5492	3971 4015	1265 1349	114 128	74.22 % 73.11 %	23.64 % 24.56 %	2.13 % 2.33 %
Tuta	5490 5287	4399 4168	980 998	111 121	80.13 % 78.83 %	17.85 % 18.88 %	2.02 % 2.29 %
Juno.com	5294 5453	4205 4310	971 1014	118 129	79.43 % 79.04 %	18.34 % 18.60 %	2.23 % 2.37 %
Mailfence	5828 5396	4610 4240	1086 1020	132 136	79.10 % 78.58 %	18.63 % 18.90 %	2.26 % 2.52 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.