Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.214	51.364 50.260	12.830 12.859	1.406 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.27 %	19.72 % 20.03 %	2.16 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4951	3866 3874	991 1011	100 114	78.61 % 78.25 %	20.15 % 20.42 %	2.03 % 2.30 %
Elektronics	5108 5094	4072 4013	959 996	111 132	79.72 % 78.78 %	18.77 % 19.55 %	2.17 % 2.59 %
Entertainment	4998 4910	3906 3786	1030 1022	107 121	78.15 % 77.11 %	20.61 % 20.81 %	2.14 % 2.46 %
Cosmetics & Beauty	4918 4874	3916 3881	937 942	107 105	79.63 % 79.63 %	19.05 % 19.33 %	2.18 % 2.15 %
Food & Drink	4946 4902	3896 3803	1000 1023	107 129	78.77 % 77.58 %	20.22 % 20.87 %	2.16 % 2.63 %
Home & Garden	5130 4947	4022 3889	1037 987	111 122	78.40 % 78.61 %	20.21 % 19.95 %	2.16 % 2.47 %
Finance	4974 4991	4052 4011	862 897	106 126	81.46 % 80.36 %	17.33 % 17.97 %	2.13 % 2.52 %
Health	5111 4860	4147 3908	884 863	120 118	81.14 % 80.41 %	17.30 % 17.76 %	2.35 % 2.43 %
Pets	4854 4958	3792 3891	979 989	101 120	78.12 % 78.48 %	20.17 % 19.95 %	2.08 % 2.42 %
Sport & Fitness	5130 4987	4034 3861	1027 1040	114 122	78.64 % 77.42 %	20.02 % 20.85 %	2.22 % 2.45 %
Job & Career	5083 4687	3906 3577	1109 995	113 122	76.84 % 76.32 %	21.82 % 21.23 %	2.22 % 2.60 %
Dating	5012 5023	3839 3798	1113 1120	98 131	76.60 % 75.61 %	22.21 % 22.30 %	1.96 % 2.61 %
Other	4886 5030	3916 3968	902 974	111 117	80.15 % 78.89 %	18.46 % 19.36 %	2.27 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4777	3613 3629	1060 1076	103 119	76.58 % 75.97 %	22.47 % 22.52 %	2.18 % 2.49 %
Outlook Mail	4782 4721	3723 3675	1000 961	93 118	77.85 % 77.84 %	20.91 % 20.36 %	1.94 % 2.50 %
Yahoo Mail	4745 4661	3724 3585	972 967	102 113	78.48 % 76.91 %	20.48 % 20.75 %	2.15 % 2.42 %
AOL Mail	4674 4675	3671 3632	928 977	105 111	78.54 % 77.69 %	19.85 % 20.90 %	2.25 % 2.37 %
Mail.com	4983 4764	3975 3710	928 955	114 127	79.77 % 77.88 %	18.62 % 20.05 %	2.29 % 2.67 %
Yandex Mail	4814 4885	3774 3791	993 1023	107 121	78.40 % 77.60 %	20.63 % 20.94 %	2.22 % 2.48 %
GMX Mail	4634 4541	3587 3491	975 963	103 110	77.41 % 76.88 %	21.04 % 21.21 %	2.22 % 2.42 %
Zoho Mail	4705 4673	3768 3722	870 895	101 107	80.09 % 79.65 %	18.49 % 19.15 %	2.15 % 2.29 %
ProtonMail	4758 4783	3827 3795	870 900	111 113	80.43 % 79.34 %	18.28 % 18.82 %	2.33 % 2.36 %
Custom Mail	4799 4654	3887 3765	845 844	100 116	81.00 % 80.90 %	17.61 % 18.13 %	2.08 % 2.49 %
iCloud Mail	5008 4830	3825 3672	1104 1054	110 119	76.38 % 76.02 %	22.04 % 21.82 %	2.20 % 2.46 %
Tuta	4715 4510	3786 3624	870 822	96 108	80.30 % 80.35 %	18.45 % 18.23 %	2.04 % 2.39 %
Juno.com	4721 4579	3792 3683	875 827	101 117	80.32 % 80.43 %	18.53 % 18.06 %	2.14 % 2.56 %
Mailfence	3012 3161	2412 2486	540 595	60 80	80.08 % 78.65 %	17.93 % 18.82 %	1.99 % 2.53 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.