Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.516	51.806 50.861	12.761 13.251	1.253 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.63 %	19.39 % 20.23 %	1.90 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5148	4073 3986	1008 1065	91 97	78.75 % 77.43 %	19.49 % 20.69 %	1.76 % 1.88 %
Elektronics	5042 5023	4032 3955	909 955	101 113	79.97 % 78.74 %	18.03 % 19.01 %	2.00 % 2.25 %
Entertainment	4959 5012	3875 3861	985 1043	99 108	78.14 % 77.04 %	19.86 % 20.81 %	2.00 % 2.15 %
Cosmetics & Beauty	5154 5089	4072 3997	991 1001	91 91	79.01 % 78.54 %	19.23 % 19.67 %	1.77 % 1.79 %
Food & Drink	5019 5100	3939 3943	984 1046	96 111	78.48 % 77.31 %	19.61 % 20.51 %	1.91 % 2.18 %
Home & Garden	5010 5057	3906 3945	1009 1002	95 110	77.96 % 78.01 %	20.14 % 19.81 %	1.90 % 2.18 %
Finance	4754 4936	3909 3985	757 841	88 110	82.23 % 80.73 %	15.92 % 17.04 %	1.85 % 2.23 %
Health	5205 5044	4277 4082	826 852	102 110	82.17 % 80.93 %	15.87 % 16.89 %	1.96 % 2.18 %
Pets	4950 5030	3849 3883	1010 1036	91 111	77.76 % 77.20 %	20.40 % 20.60 %	1.84 % 2.21 %
Sport & Fitness	5244 4989	4105 3831	1039 1047	100 111	78.28 % 76.79 %	19.81 % 20.99 %	1.91 % 2.22 %
Job & Career	5199 4890	3930 3653	1162 1123	107 114	75.59 % 74.70 %	22.35 % 22.97 %	2.06 % 2.33 %
Dating	5190 5069	3893 3717	1200 1236	97 116	75.01 % 73.33 %	23.12 % 24.38 %	1.87 % 2.29 %
Other	4922 5129	3946 4023	881 1004	95 102	80.17 % 78.44 %	17.90 % 19.57 %	1.93 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4756	3447 3531	1050 1118	94 107	75.08 % 74.24 %	22.87 % 23.51 %	2.05 % 2.25 %
Outlook Mail	4712 4617	3633 3495	995 1011	84 111	77.10 % 75.70 %	21.12 % 21.90 %	1.78 % 2.40 %
Yahoo Mail	4814 4706	3762 3592	962 1009	90 105	78.15 % 76.33 %	19.98 % 21.44 %	1.87 % 2.23 %
AOL Mail	4686 4710	3668 3632	930 981	88 97	78.28 % 77.11 %	19.85 % 20.83 %	1.88 % 2.06 %
Mail.com	4793 4711	3796 3718	897 887	100 106	79.20 % 78.92 %	18.71 % 18.83 %	2.09 % 2.25 %
Yandex Mail	4669 4722	3624 3640	960 989	85 93	77.62 % 77.09 %	20.56 % 20.94 %	1.82 % 1.97 %
GMX Mail	4666 4461	3601 3346	986 1023	79 92	77.18 % 75.01 %	21.13 % 22.93 %	1.69 % 2.06 %
Zoho Mail	4712 4565	3766 3599	854 875	92 91	79.92 % 78.84 %	18.12 % 19.17 %	1.95 % 1.99 %
ProtonMail	4649 4619	3743 3627	816 897	90 95	80.51 % 78.52 %	17.55 % 19.42 %	1.94 % 2.06 %
Custom Mail	4944 4714	4057 3763	793 853	94 98	82.06 % 79.83 %	16.04 % 18.10 %	1.90 % 2.08 %
iCloud Mail	4660 4785	3484 3561	1085 1123	91 101	74.76 % 74.42 %	23.28 % 23.47 %	1.95 % 2.11 %
Tuta	4650 4651	3766 3732	798 818	86 101	80.99 % 80.24 %	17.16 % 17.59 %	1.85 % 2.17 %
Juno.com	4538 4669	3654 3746	798 822	86 101	80.52 % 80.23 %	17.58 % 17.61 %	1.90 % 2.16 %
Mailfence	4736 4830	3805 3879	837 845	94 106	80.34 % 80.31 %	17.67 % 17.49 %	1.98 % 2.19 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.