Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.698	51.947 50.460	12.612 13.735	1.214 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 76.81 %	19.18 % 20.91 %	1.85 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5166	4188 3985	1031 1073	91 108	78.87 % 77.14 %	19.42 % 20.77 %	1.71 % 2.09 %
Elektronics	4997 4926	4000 3823	894 990	103 113	80.05 % 77.61 %	17.89 % 20.10 %	2.06 % 2.29 %
Entertainment	5126 5061	4035 3874	985 1068	106 119	78.72 % 76.55 %	19.22 % 21.10 %	2.07 % 2.35 %
Cosmetics & Beauty	5059 5149	4004 3971	971 1068	84 110	79.15 % 77.12 %	19.19 % 20.74 %	1.66 % 2.14 %
Food & Drink	5005 5103	3959 3929	954 1060	92 114	79.10 % 76.99 %	19.06 % 20.77 %	1.84 % 2.23 %
Home & Garden	4981 5195	3924 3997	965 1077	92 121	78.78 % 76.94 %	19.37 % 20.73 %	1.85 % 2.33 %
Finance	4899 4834	4030 3876	788 848	81 110	82.26 % 80.18 %	16.08 % 17.54 %	1.65 % 2.28 %
Health	5262 5070	4349 4071	812 886	101 113	82.65 % 80.30 %	15.43 % 17.48 %	1.92 % 2.23 %
Pets	5104 5034	3974 3824	1034 1091	96 119	77.86 % 75.96 %	20.26 % 21.67 %	1.88 % 2.36 %
Sport & Fitness	5006 4968	3931 3760	984 1092	91 116	78.53 % 75.68 %	19.66 % 21.98 %	1.82 % 2.33 %
Job & Career	5023 5044	3848 3729	1083 1189	92 126	76.61 % 73.93 %	21.56 % 23.57 %	1.83 % 2.50 %
Dating	5092 5037	3802 3653	1196 1262	94 122	74.67 % 72.52 %	23.49 % 25.05 %	1.85 % 2.42 %
Other	4909 5111	3903 3968	915 1031	91 112	79.51 % 77.64 %	18.64 % 20.17 %	1.85 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4826	3472 3540	1032 1172	94 114	75.51 % 73.35 %	22.44 % 24.29 %	2.04 % 2.36 %
Outlook Mail	4698 4746	3634 3532	982 1097	82 117	77.35 % 74.42 %	20.90 % 23.11 %	1.75 % 2.47 %
Yahoo Mail	4820 4525	3785 3415	946 1005	89 105	78.53 % 75.47 %	19.63 % 22.21 %	1.85 % 2.32 %
AOL Mail	4829 4742	3783 3626	957 1012	89 104	78.34 % 76.47 %	19.82 % 21.34 %	1.84 % 2.19 %
Mail.com	4644 4707	3702 3690	849 910	93 107	79.72 % 78.39 %	18.28 % 19.33 %	2.00 % 2.27 %
Yandex Mail	4550 4680	3548 3532	923 1047	79 101	77.98 % 75.47 %	20.29 % 22.37 %	1.74 % 2.16 %
GMX Mail	4763 4495	3695 3358	985 1037	83 100	77.58 % 74.71 %	20.68 % 23.07 %	1.74 % 2.22 %
Zoho Mail	4645 4548	3704 3554	854 892	87 102	79.74 % 78.14 %	18.39 % 19.61 %	1.87 % 2.24 %
ProtonMail	4659 4720	3761 3672	816 942	82 106	80.73 % 77.80 %	17.51 % 19.96 %	1.76 % 2.25 %
Custom Mail	4775 4727	3936 3759	749 864	90 104	82.43 % 79.52 %	15.69 % 18.28 %	1.88 % 2.20 %
iCloud Mail	4684 4782	3533 3530	1064 1143	87 109	75.43 % 73.82 %	22.72 % 23.90 %	1.86 % 2.28 %
Tuta	4752 4700	3864 3731	806 865	82 104	81.31 % 79.38 %	16.96 % 18.40 %	1.73 % 2.21 %
Juno.com	4549 4660	3657 3702	811 852	81 106	80.39 % 79.44 %	17.83 % 18.28 %	1.78 % 2.27 %
Mailfence	4807 4840	3873 3819	838 897	96 124	80.57 % 78.90 %	17.43 % 18.53 %	2.00 % 2.56 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.