Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.256	59.740 58.741	15.263 15.803	1.596 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.03 %	19.93 % 20.72 %	2.08 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5948	4836 4606	1257 1217	127 125	77.75 % 77.44 %	20.21 % 20.46 %	2.04 % 2.10 %
Elektronics	5786 5701	4580 4433	1078 1141	128 127	79.16 % 77.76 %	18.63 % 20.01 %	2.21 % 2.23 %
Entertainment	5998 5863	4669 4479	1193 1246	136 138	77.84 % 76.39 %	19.89 % 21.25 %	2.27 % 2.35 %
Cosmetics & Beauty	5849 6033	4575 4658	1165 1250	109 125	78.22 % 77.21 %	19.92 % 20.72 %	1.86 % 2.07 %
Food & Drink	5894 5901	4598 4545	1176 1226	120 130	78.01 % 77.02 %	19.95 % 20.78 %	2.04 % 2.20 %
Home & Garden	5783 5979	4504 4621	1157 1221	122 137	77.88 % 77.29 %	20.01 % 20.42 %	2.11 % 2.29 %
Finance	5673 5659	4617 4556	946 975	110 128	81.39 % 80.51 %	16.68 % 17.23 %	1.94 % 2.26 %
Health	6113 5857	4994 4713	987 1016	132 128	81.69 % 80.47 %	16.15 % 17.35 %	2.16 % 2.19 %
Pets	5881 5843	4526 4462	1233 1246	122 135	76.96 % 76.36 %	20.97 % 21.32 %	2.07 % 2.31 %
Sport & Fitness	5830 5769	4503 4392	1204 1249	123 128	77.24 % 76.13 %	20.65 % 21.65 %	2.11 % 2.22 %
Job & Career	5877 5803	4448 4304	1308 1358	121 141	75.68 % 74.17 %	22.26 % 23.40 %	2.06 % 2.43 %
Dating	5955 5967	4378 4336	1450 1491	127 140	73.52 % 72.67 %	24.35 % 24.99 %	2.13 % 2.35 %
Other	5740 5933	4512 4636	1109 1167	119 130	78.61 % 78.14 %	19.32 % 19.67 %	2.07 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5555	3956 4081	1218 1346	117 128	74.77 % 73.47 %	23.02 % 24.23 %	2.21 % 2.30 %
Outlook Mail	5479 5486	4183 4103	1191 1253	105 130	76.35 % 74.79 %	21.74 % 22.84 %	1.92 % 2.37 %
Yahoo Mail	5528 5340	4284 4044	1133 1176	111 120	77.50 % 75.73 %	20.50 % 22.02 %	2.01 % 2.25 %
AOL Mail	5615 5514	4344 4235	1154 1159	117 120	77.36 % 76.80 %	20.55 % 21.02 %	2.08 % 2.18 %
Mail.com	5527 5482	4348 4310	1054 1055	125 117	78.67 % 78.62 %	19.07 % 19.24 %	2.26 % 2.13 %
Yandex Mail	5285 5429	4064 4109	1114 1204	107 116	76.90 % 75.69 %	21.08 % 22.18 %	2.02 % 2.14 %
GMX Mail	5521 5282	4231 3956	1179 1210	111 116	76.63 % 74.90 %	21.35 % 22.91 %	2.01 % 2.20 %
Zoho Mail	5514 5304	4347 4163	1045 1022	122 119	78.84 % 78.49 %	18.95 % 19.27 %	2.21 % 2.24 %
ProtonMail	5370 5418	4296 4235	967 1062	107 121	80.00 % 78.17 %	18.01 % 19.60 %	1.99 % 2.23 %
Custom Mail	5515 5498	4490 4383	908 992	117 123	81.41 % 79.72 %	16.46 % 18.04 %	2.12 % 2.24 %
iCloud Mail	5429 5563	4041 4116	1273 1322	115 125	74.43 % 73.99 %	23.45 % 23.76 %	2.12 % 2.25 %
Tuta	5533 5434	4442 4315	987 999	104 120	80.28 % 79.41 %	17.84 % 18.38 %	1.88 % 2.21 %
Juno.com	5298 5417	4196 4315	992 982	110 120	79.20 % 79.66 %	18.72 % 18.13 %	2.08 % 2.22 %
Mailfence	5694 5534	4518 4376	1048 1021	128 137	79.35 % 79.07 %	18.41 % 18.45 %	2.25 % 2.48 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.