ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.773	50.460 51.947	13.735 12.612	1.503 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 78.98 %	20.91 % 19.18 %	2.29 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5310	3985 4188	1073 1031	108 91	77.14 % 78.87 %	20.77 % 19.42 %	2.09 % 1.71 %
Elektronics	4926 4997	3823 4000	990 894	113 103	77.61 % 80.05 %	20.10 % 17.89 %	2.29 % 2.06 %
Entertainment	5061 5126	3874 4035	1068 985	119 106	76.55 % 78.72 %	21.10 % 19.22 %	2.35 % 2.07 %
Cosmetics & Beauty	5149 5059	3971 4004	1068 971	110 84	77.12 % 79.15 %	20.74 % 19.19 %	2.14 % 1.66 %
Food & Drink	5103 5005	3929 3959	1060 954	114 92	76.99 % 79.10 %	20.77 % 19.06 %	2.23 % 1.84 %
Home & Garden	5195 4981	3997 3924	1077 965	121 92	76.94 % 78.78 %	20.73 % 19.37 %	2.33 % 1.85 %
Finance	4834 4899	3876 4030	848 788	110 81	80.18 % 82.26 %	17.54 % 16.08 %	2.28 % 1.65 %
Health	5070 5262	4071 4349	886 812	113 101	80.30 % 82.65 %	17.48 % 15.43 %	2.23 % 1.92 %
Pets	5034 5104	3824 3974	1091 1034	119 96	75.96 % 77.86 %	21.67 % 20.26 %	2.36 % 1.88 %
Sport & Fitness	4968 5006	3760 3931	1092 984	116 91	75.68 % 78.53 %	21.98 % 19.66 %	2.33 % 1.82 %
Job & Career	5044 5023	3729 3848	1189 1083	126 92	73.93 % 76.61 %	23.57 % 21.56 %	2.50 % 1.83 %
Dating	5037 5092	3653 3802	1262 1196	122 94	72.52 % 74.67 %	25.05 % 23.49 %	2.42 % 1.85 %
Other	5111 4909	3968 3903	1031 915	112 91	77.64 % 79.51 %	20.17 % 18.64 %	2.19 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4598	3540 3472	1172 1032	114 94	73.35 % 75.51 %	24.29 % 22.44 %	2.36 % 2.04 %
Outlook Mail	4746 4698	3532 3634	1097 982	117 82	74.42 % 77.35 %	23.11 % 20.90 %	2.47 % 1.75 %
Yahoo Mail	4525 4820	3415 3785	1005 946	105 89	75.47 % 78.53 %	22.21 % 19.63 %	2.32 % 1.85 %
AOL Mail	4742 4829	3626 3783	1012 957	104 89	76.47 % 78.34 %	21.34 % 19.82 %	2.19 % 1.84 %
Mail.com	4707 4644	3690 3702	910 849	107 93	78.39 % 79.72 %	19.33 % 18.28 %	2.27 % 2.00 %
Yandex Mail	4680 4550	3532 3548	1047 923	101 79	75.47 % 77.98 %	22.37 % 20.29 %	2.16 % 1.74 %
GMX Mail	4495 4763	3358 3695	1037 985	100 83	74.71 % 77.58 %	23.07 % 20.68 %	2.22 % 1.74 %
Zoho Mail	4548 4645	3554 3704	892 854	102 87	78.14 % 79.74 %	19.61 % 18.39 %	2.24 % 1.87 %
ProtonMail	4720 4659	3672 3761	942 816	106 82	77.80 % 80.73 %	19.96 % 17.51 %	2.25 % 1.76 %
Custom Mail	4727 4775	3759 3936	864 749	104 90	79.52 % 82.43 %	18.28 % 15.69 %	2.20 % 1.88 %
iCloud Mail	4782 4684	3530 3533	1143 1064	109 87	73.82 % 75.43 %	23.90 % 22.72 %	2.28 % 1.86 %
Tuta	4700 4752	3731 3864	865 806	104 82	79.38 % 81.31 %	18.40 % 16.96 %	2.21 % 1.73 %
Juno.com	4660 4549	3702 3657	852 811	106 81	79.44 % 80.39 %	18.28 % 17.83 %	2.27 % 1.78 %
Mailfence	4840 4807	3819 3873	897 838	124 96	78.90 % 80.57 %	18.53 % 17.43 %	2.56 % 2.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.