ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.773	50.321 51.817	13.784 12.742	1.569 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.78 %	20.99 % 19.37 %	2.39 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5098	3899 4004	1082 1005	111 89	76.57 % 78.54 %	21.25 % 19.71 %	2.18 % 1.75 %
Elektronics	5052 5027	3906 4033	1023 900	123 94	77.32 % 80.23 %	20.25 % 17.90 %	2.43 % 1.87 %
Entertainment	5004 4956	3792 3874	1089 990	123 92	75.78 % 78.17 %	21.76 % 19.98 %	2.46 % 1.86 %
Cosmetics & Beauty	4999 5185	3896 4113	1002 981	101 91	77.94 % 79.32 %	20.04 % 18.92 %	2.02 % 1.76 %
Food & Drink	5097 4881	3877 3831	1098 960	122 90	76.06 % 78.49 %	21.54 % 19.67 %	2.39 % 1.84 %
Home & Garden	5151 5066	3960 3952	1062 1017	129 97	76.88 % 78.01 %	20.62 % 20.08 %	2.50 % 1.91 %
Finance	5047 4793	4025 3944	899 765	123 84	79.75 % 82.29 %	17.81 % 15.96 %	2.44 % 1.75 %
Health	5064 5258	4051 4319	890 834	123 105	80.00 % 82.14 %	17.58 % 15.86 %	2.43 % 2.00 %
Pets	5098 4920	3886 3831	1086 1000	126 89	76.23 % 77.87 %	21.30 % 20.33 %	2.47 % 1.81 %
Sport & Fitness	5065 5293	3832 4141	1110 1054	123 98	75.66 % 78.24 %	21.92 % 19.91 %	2.43 % 1.85 %
Job & Career	4843 5193	3579 3925	1141 1164	123 104	73.90 % 75.58 %	23.56 % 22.41 %	2.54 % 2.00 %
Dating	5021 5104	3636 3831	1257 1185	128 88	72.42 % 75.06 %	25.03 % 23.22 %	2.55 % 1.72 %
Other	5141 4999	3982 4019	1045 887	114 93	77.46 % 80.40 %	20.33 % 17.74 %	2.22 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4652	3488 3486	1167 1073	117 93	73.09 % 74.94 %	24.46 % 23.07 %	2.45 % 2.00 %
Outlook Mail	4619 4710	3475 3630	1026 997	118 83	75.23 % 77.07 %	22.21 % 21.17 %	2.55 % 1.76 %
Yahoo Mail	4748 4766	3581 3727	1050 951	117 88	75.42 % 78.20 %	22.11 % 19.95 %	2.46 % 1.85 %
AOL Mail	4685 4563	3557 3577	1019 905	109 81	75.92 % 78.39 %	21.75 % 19.83 %	2.33 % 1.78 %
Mail.com	4731 4838	3651 3851	960 893	120 94	77.17 % 79.60 %	20.29 % 18.46 %	2.54 % 1.94 %
Yandex Mail	4820 4670	3641 3629	1072 956	107 85	75.54 % 77.71 %	22.24 % 20.47 %	2.22 % 1.82 %
GMX Mail	4578 4708	3401 3635	1069 988	108 85	74.29 % 77.21 %	23.35 % 20.99 %	2.36 % 1.81 %
Zoho Mail	4692 4698	3661 3763	924 850	107 85	78.03 % 80.10 %	19.69 % 18.09 %	2.28 % 1.81 %
ProtonMail	4727 4601	3684 3722	932 790	111 89	77.94 % 80.90 %	19.72 % 17.17 %	2.35 % 1.93 %
Custom Mail	4574 4813	3622 3948	842 774	110 91	79.19 % 82.03 %	18.41 % 16.08 %	2.40 % 1.89 %
iCloud Mail	4720 4752	3464 3560	1143 1104	113 88	73.39 % 74.92 %	24.22 % 23.23 %	2.39 % 1.85 %
Tuta	4564 4731	3620 3821	840 825	104 85	79.32 % 80.77 %	18.40 % 17.44 %	2.28 % 1.80 %
Juno.com	4622 4601	3659 3701	854 818	109 82	79.16 % 80.44 %	18.48 % 17.78 %	2.36 % 1.78 %
Mailfence	4822 4670	3817 3767	886 818	119 85	79.16 % 80.66 %	18.37 % 17.52 %	2.47 % 1.82 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.