ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 65.068	50.260 51.364	12.859 12.830	1.579 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.94 %	20.03 % 19.72 %	2.46 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4918	3874 3866	1011 991	114 100	78.25 % 78.61 %	20.42 % 20.15 %	2.30 % 2.03 %
Elektronics	5094 5108	4013 4072	996 959	132 111	78.78 % 79.72 %	19.55 % 18.77 %	2.59 % 2.17 %
Entertainment	4910 4998	3786 3906	1022 1030	121 107	77.11 % 78.15 %	20.81 % 20.61 %	2.46 % 2.14 %
Cosmetics & Beauty	4874 4918	3881 3916	942 937	105 107	79.63 % 79.63 %	19.33 % 19.05 %	2.15 % 2.18 %
Food & Drink	4902 4946	3803 3896	1023 1000	129 107	77.58 % 78.77 %	20.87 % 20.22 %	2.63 % 2.16 %
Home & Garden	4947 5130	3889 4022	987 1037	122 111	78.61 % 78.40 %	19.95 % 20.21 %	2.47 % 2.16 %
Finance	4991 4974	4011 4052	897 862	126 106	80.36 % 81.46 %	17.97 % 17.33 %	2.52 % 2.13 %
Health	4860 5111	3908 4147	863 884	118 120	80.41 % 81.14 %	17.76 % 17.30 %	2.43 % 2.35 %
Pets	4958 4854	3891 3792	989 979	120 101	78.48 % 78.12 %	19.95 % 20.17 %	2.42 % 2.08 %
Sport & Fitness	4987 5130	3861 4034	1040 1027	122 114	77.42 % 78.64 %	20.85 % 20.02 %	2.45 % 2.22 %
Job & Career	4687 5083	3577 3906	995 1109	122 113	76.32 % 76.84 %	21.23 % 21.82 %	2.60 % 2.22 %
Dating	5023 5012	3798 3839	1120 1113	131 98	75.61 % 76.60 %	22.30 % 22.21 %	2.61 % 1.96 %
Other	5030 4886	3968 3916	974 902	117 111	78.89 % 80.15 %	19.36 % 18.46 %	2.33 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4718	3629 3613	1076 1060	119 103	75.97 % 76.58 %	22.52 % 22.47 %	2.49 % 2.18 %
Outlook Mail	4721 4782	3675 3723	961 1000	118 93	77.84 % 77.85 %	20.36 % 20.91 %	2.50 % 1.94 %
Yahoo Mail	4661 4745	3585 3724	967 972	113 102	76.91 % 78.48 %	20.75 % 20.48 %	2.42 % 2.15 %
AOL Mail	4675 4674	3632 3671	977 928	111 105	77.69 % 78.54 %	20.90 % 19.85 %	2.37 % 2.25 %
Mail.com	4764 4983	3710 3975	955 928	127 114	77.88 % 79.77 %	20.05 % 18.62 %	2.67 % 2.29 %
Yandex Mail	4885 4814	3791 3774	1023 993	121 107	77.60 % 78.40 %	20.94 % 20.63 %	2.48 % 2.22 %
GMX Mail	4541 4634	3491 3587	963 975	110 103	76.88 % 77.41 %	21.21 % 21.04 %	2.42 % 2.22 %
Zoho Mail	4673 4705	3722 3768	895 870	107 101	79.65 % 80.09 %	19.15 % 18.49 %	2.29 % 2.15 %
ProtonMail	4783 4758	3795 3827	900 870	113 111	79.34 % 80.43 %	18.82 % 18.28 %	2.36 % 2.33 %
Custom Mail	4654 4799	3765 3887	844 845	116 100	80.90 % 81.00 %	18.13 % 17.61 %	2.49 % 2.08 %
iCloud Mail	4830 5008	3672 3825	1054 1104	119 110	76.02 % 76.38 %	21.82 % 22.04 %	2.46 % 2.20 %
Tuta	4510 4715	3624 3786	822 870	108 96	80.35 % 80.30 %	18.23 % 18.45 %	2.39 % 2.04 %
Juno.com	4579 4721	3683 3792	827 875	117 101	80.43 % 80.32 %	18.06 % 18.53 %	2.56 % 2.14 %
Mailfence	3161 3012	2486 2412	595 540	80 60	78.65 % 80.08 %	18.82 % 17.93 %	2.53 % 1.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.