ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.540	58.632 59.424	15.921 15.476	1.693 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.64 %	20.88 % 20.22 %	2.22 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6148	4661 4747	1256 1274	131 127	77.07 % 77.21 %	20.77 % 20.72 %	2.17 % 2.07 %
Elektronics	5818 5858	4526 4578	1167 1146	125 134	77.79 % 78.15 %	20.06 % 19.56 %	2.15 % 2.29 %
Entertainment	5749 5986	4396 4636	1224 1215	129 135	76.47 % 77.45 %	21.29 % 20.30 %	2.24 % 2.26 %
Cosmetics & Beauty	6089 5862	4680 4573	1273 1169	136 120	76.86 % 78.01 %	20.91 % 19.94 %	2.23 % 2.05 %
Food & Drink	5809 5934	4459 4600	1224 1214	126 120	76.76 % 77.52 %	21.07 % 20.46 %	2.17 % 2.02 %
Home & Garden	5785 5711	4444 4435	1218 1152	123 124	76.82 % 77.66 %	21.05 % 20.17 %	2.13 % 2.17 %
Finance	5829 5782	4682 4684	1011 979	136 119	80.32 % 81.01 %	17.34 % 16.93 %	2.33 % 2.06 %
Health	5680 6007	4544 4890	1012 986	124 131	80.00 % 81.41 %	17.82 % 16.41 %	2.18 % 2.18 %
Pets	5845 5843	4487 4488	1233 1232	125 123	76.77 % 76.81 %	21.09 % 21.09 %	2.14 % 2.11 %
Sport & Fitness	5893 5987	4522 4615	1243 1242	128 130	76.74 % 77.08 %	21.09 % 20.74 %	2.17 % 2.17 %
Job & Career	5760 5881	4272 4431	1350 1328	138 122	74.17 % 75.34 %	23.44 % 22.58 %	2.40 % 2.07 %
Dating	6089 5925	4399 4352	1552 1437	138 136	72.25 % 73.45 %	25.49 % 24.25 %	2.27 % 2.30 %
Other	5852 5616	4560 4395	1158 1102	134 119	77.92 % 78.26 %	19.79 % 19.62 %	2.29 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5165	3964 3846	1347 1205	127 114	72.89 % 74.46 %	24.77 % 23.33 %	2.34 % 2.21 %
Outlook Mail	5533 5361	4134 4091	1281 1167	118 103	74.72 % 76.31 %	23.15 % 21.77 %	2.13 % 1.92 %
Yahoo Mail	5511 5541	4194 4276	1189 1148	128 117	76.10 % 77.17 %	21.58 % 20.72 %	2.32 % 2.11 %
AOL Mail	5526 5670	4228 4351	1172 1197	126 122	76.51 % 76.74 %	21.21 % 21.11 %	2.28 % 2.15 %
Mail.com	5610 5500	4397 4301	1092 1075	121 124	78.38 % 78.20 %	19.47 % 19.55 %	2.16 % 2.25 %
Yandex Mail	5450 5488	4125 4197	1206 1170	119 121	75.69 % 76.48 %	22.13 % 21.32 %	2.18 % 2.20 %
GMX Mail	5265 5359	3953 4084	1193 1160	119 115	75.08 % 76.21 %	22.66 % 21.65 %	2.26 % 2.15 %
Zoho Mail	5341 5524	4177 4339	1041 1065	123 120	78.21 % 78.55 %	19.49 % 19.28 %	2.30 % 2.17 %
ProtonMail	5420 5358	4235 4262	1068 990	117 106	78.14 % 79.54 %	19.70 % 18.48 %	2.16 % 1.98 %
Custom Mail	5529 5549	4413 4487	994 944	122 118	79.82 % 80.86 %	17.98 % 17.01 %	2.21 % 2.13 %
iCloud Mail	5548 5464	4073 4030	1355 1315	120 119	73.41 % 73.76 %	24.42 % 24.07 %	2.16 % 2.18 %
Tuta	5297 5503	4211 4397	976 994	110 112	79.50 % 79.90 %	18.43 % 18.06 %	2.08 % 2.04 %
Juno.com	5392 5312	4287 4227	987 966	118 119	79.51 % 79.57 %	18.30 % 18.19 %	2.19 % 2.24 %
Mailfence	5386 5746	4241 4536	1020 1080	125 130	78.74 % 78.94 %	18.94 % 18.80 %	2.32 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.