ActiveCampaign and Brevo Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 70.865	379.785 55.011	72.694 12.517	12.548 3.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 77.63 %	15.63 % 17.66 %	2.70 % 4.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5465	29610 4372	4483 864	827 229	84.79 % 80.00 %	12.84 % 15.81 %	2.37 % 4.19 %
Elektronics	35813 5343	29526 4213	5362 892	925 238	82.44 % 78.85 %	14.97 % 16.69 %	2.58 % 4.45 %
Entertainment	35217 5344	28720 4148	5561 940	936 256	81.55 % 77.62 %	15.79 % 17.59 %	2.66 % 4.79 %
Cosmetics & Beauty	35615 5466	29058 4238	5597 973	960 255	81.59 % 77.53 %	15.72 % 17.80 %	2.70 % 4.67 %
Food & Drink	35286 5364	29884 4303	4556 841	846 220	84.69 % 80.22 %	12.91 % 15.68 %	2.40 % 4.10 %
Home & Garden	36238 5338	30618 4299	4789 827	831 212	84.49 % 80.54 %	13.22 % 15.49 %	2.29 % 3.97 %
Finance	35962 5542	28207 4143	6672 1090	1083 309	78.44 % 74.76 %	18.55 % 19.67 %	3.01 % 5.58 %
Health	35776 5510	28381 4229	6375 1031	1020 250	79.33 % 76.75 %	17.82 % 18.71 %	2.85 % 4.54 %
Pets	36223 5558	30348 4371	4990 936	885 251	83.78 % 78.64 %	13.78 % 16.84 %	2.44 % 4.52 %
Sport & Fitness	35976 5436	28935 4138	5988 1032	1053 266	80.43 % 76.12 %	16.64 % 18.98 %	2.93 % 4.89 %
Job & Career	36201 5604	28789 4223	6296 1100	1116 281	79.53 % 75.36 %	17.39 % 19.63 %	3.08 % 5.01 %
Dating	35637 5483	27499 4104	7015 1085	1123 294	77.16 % 74.85 %	19.68 % 19.79 %	3.15 % 5.36 %
Other	36163 5412	30210 4230	5010 906	943 276	83.54 % 78.16 %	13.85 % 16.74 %	2.61 % 5.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5515	35482 3974	8601 1218	1431 323	77.96 % 72.06 %	18.90 % 22.09 %	3.14 % 5.86 %
Outlook Mail	44764 5484	35356 4130	8138 1053	1270 301	78.98 % 75.31 %	18.18 % 19.20 %	2.84 % 5.49 %
Yahoo Mail	44497 5308	36254 4038	7008 964	1235 306	81.48 % 76.07 %	15.75 % 18.16 %	2.78 % 5.76 %
AOL Mail	45052 5373	36571 4170	7207 966	1274 237	81.18 % 77.61 %	16.00 % 17.98 %	2.83 % 4.41 %
Mail.com	45024 5671	37138 4454	6722 978	1164 239	82.48 % 78.54 %	14.93 % 17.25 %	2.59 % 4.21 %
Yandex Mail	44812 5416	35834 4131	7660 1045	1318 240	79.97 % 76.27 %	17.09 % 19.29 %	2.94 % 4.43 %
GMX Mail	44448 5442	36620 4347	6770 874	1058 221	82.39 % 79.88 %	15.23 % 16.06 %	2.38 % 4.06 %
Zoho Mail	45205 5315	37632 4236	6466 861	1107 218	83.25 % 79.70 %	14.30 % 16.20 %	2.45 % 4.10 %
ProtonMail	45101 5360	37621 4324	6368 828	1112 208	83.42 % 80.67 %	14.12 % 15.45 %	2.47 % 3.88 %
Custom Mail	44396 5538	37542 4452	5820 855	1034 231	84.56 % 80.39 %	13.11 % 15.44 %	2.33 % 4.17 %
iCloud Mail	5347 5364	4302 3939	824 1126	221 299	80.46 % 73.43 %	15.41 % 20.99 %	4.13 % 5.57 %
Tuta	5366 5509	4623 4356	571 893	172 260	86.15 % 79.07 %	10.64 % 16.21 %	3.21 % 4.72 %
Juno.com	5501 5570	4810 4460	539 856	152 254	87.44 % 80.07 %	9.80 % 15.37 %	2.76 % 4.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.