ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.447	58.044 59.594	16.148 15.255	1.804 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.95 %	21.25 % 19.96 %	2.37 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 6165	4545 4799	1249 1245	133 121	76.68 % 77.84 %	21.07 % 20.19 %	2.24 % 1.96 %
Elektronics	5700 5801	4400 4574	1166 1101	134 126	77.19 % 78.85 %	20.46 % 18.98 %	2.35 % 2.17 %
Entertainment	5782 5935	4399 4609	1244 1192	139 134	76.08 % 77.66 %	21.52 % 20.08 %	2.40 % 2.26 %
Cosmetics & Beauty	6078 5909	4643 4630	1293 1161	142 118	76.39 % 78.36 %	21.27 % 19.65 %	2.34 % 2.00 %
Food & Drink	5845 5925	4459 4616	1252 1193	134 116	76.29 % 77.91 %	21.42 % 20.14 %	2.29 % 1.96 %
Home & Garden	5863 5736	4483 4462	1239 1152	141 122	76.46 % 77.79 %	21.13 % 20.08 %	2.40 % 2.13 %
Finance	5756 5654	4596 4601	1017 940	143 113	79.85 % 81.38 %	17.67 % 16.63 %	2.48 % 2.00 %
Health	5689 6047	4541 4937	1022 979	126 131	79.82 % 81.64 %	17.96 % 16.19 %	2.21 % 2.17 %
Pets	5879 5834	4455 4482	1285 1227	139 125	75.78 % 76.83 %	21.86 % 21.03 %	2.36 % 2.14 %
Sport & Fitness	5831 5875	4427 4543	1266 1212	138 120	75.92 % 77.33 %	21.71 % 20.63 %	2.37 % 2.04 %
Job & Career	5813 5936	4284 4491	1383 1322	146 123	73.70 % 75.66 %	23.79 % 22.27 %	2.51 % 2.07 %
Dating	5955 5913	4267 4362	1539 1420	149 131	71.65 % 73.77 %	25.84 % 24.01 %	2.50 % 2.22 %
Other	5878 5717	4545 4488	1193 1111	140 118	77.32 % 78.50 %	20.30 % 19.43 %	2.38 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5180	4001 3872	1364 1195	132 113	72.79 % 74.75 %	24.81 % 23.07 %	2.40 % 2.18 %
Outlook Mail	5437 5386	4014 4124	1292 1162	131 100	73.83 % 76.57 %	23.76 % 21.57 %	2.41 % 1.86 %
Yahoo Mail	5457 5563	4103 4313	1225 1138	129 112	75.19 % 77.53 %	22.45 % 20.46 %	2.36 % 2.01 %
AOL Mail	5524 5600	4217 4324	1174 1161	133 115	76.34 % 77.21 %	21.25 % 20.73 %	2.41 % 2.05 %
Mail.com	5527 5495	4311 4306	1090 1068	126 121	78.00 % 78.36 %	19.72 % 19.44 %	2.28 % 2.20 %
Yandex Mail	5404 5331	4054 4106	1226 1113	124 112	75.02 % 77.02 %	22.69 % 20.88 %	2.29 % 2.10 %
GMX Mail	5198 5458	3861 4182	1214 1165	123 111	74.28 % 76.62 %	23.36 % 21.34 %	2.37 % 2.03 %
Zoho Mail	5307 5570	4119 4387	1060 1064	128 119	77.61 % 78.76 %	19.97 % 19.10 %	2.41 % 2.14 %
ProtonMail	5495 5380	4266 4308	1100 970	129 102	77.63 % 80.07 %	20.02 % 18.03 %	2.35 % 1.90 %
Custom Mail	5522 5522	4365 4487	1022 917	135 118	79.05 % 81.26 %	18.51 % 16.61 %	2.44 % 2.14 %
iCloud Mail	5492 5350	4015 3971	1349 1265	128 114	73.11 % 74.22 %	24.56 % 23.64 %	2.33 % 2.13 %
Tuta	5287 5490	4168 4399	998 980	121 111	78.83 % 80.13 %	18.88 % 17.85 %	2.29 % 2.02 %
Juno.com	5453 5294	4310 4205	1014 971	129 118	79.04 % 79.43 %	18.60 % 18.34 %	2.37 % 2.23 %
Mailfence	5396 5828	4240 4610	1020 1086	136 132	78.58 % 79.10 %	18.90 % 18.63 %	2.52 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.