ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.820	50.861 51.806	13.251 12.761	1.404 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.71 %	20.23 % 19.39 %	2.14 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5172	3986 4073	1065 1008	97 91	77.43 % 78.75 %	20.69 % 19.49 %	1.88 % 1.76 %
Elektronics	5023 5042	3955 4032	955 909	113 101	78.74 % 79.97 %	19.01 % 18.03 %	2.25 % 2.00 %
Entertainment	5012 4959	3861 3875	1043 985	108 99	77.04 % 78.14 %	20.81 % 19.86 %	2.15 % 2.00 %
Cosmetics & Beauty	5089 5154	3997 4072	1001 991	91 91	78.54 % 79.01 %	19.67 % 19.23 %	1.79 % 1.77 %
Food & Drink	5100 5019	3943 3939	1046 984	111 96	77.31 % 78.48 %	20.51 % 19.61 %	2.18 % 1.91 %
Home & Garden	5057 5010	3945 3906	1002 1009	110 95	78.01 % 77.96 %	19.81 % 20.14 %	2.18 % 1.90 %
Finance	4936 4754	3985 3909	841 757	110 88	80.73 % 82.23 %	17.04 % 15.92 %	2.23 % 1.85 %
Health	5044 5205	4082 4277	852 826	110 102	80.93 % 82.17 %	16.89 % 15.87 %	2.18 % 1.96 %
Pets	5030 4950	3883 3849	1036 1010	111 91	77.20 % 77.76 %	20.60 % 20.40 %	2.21 % 1.84 %
Sport & Fitness	4989 5244	3831 4105	1047 1039	111 100	76.79 % 78.28 %	20.99 % 19.81 %	2.22 % 1.91 %
Job & Career	4890 5199	3653 3930	1123 1162	114 107	74.70 % 75.59 %	22.97 % 22.35 %	2.33 % 2.06 %
Dating	5069 5190	3717 3893	1236 1200	116 97	73.33 % 75.01 %	24.38 % 23.12 %	2.29 % 1.87 %
Other	5129 4922	4023 3946	1004 881	102 95	78.44 % 80.17 %	19.57 % 17.90 %	1.99 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4591	3531 3447	1118 1050	107 94	74.24 % 75.08 %	23.51 % 22.87 %	2.25 % 2.05 %
Outlook Mail	4617 4712	3495 3633	1011 995	111 84	75.70 % 77.10 %	21.90 % 21.12 %	2.40 % 1.78 %
Yahoo Mail	4706 4814	3592 3762	1009 962	105 90	76.33 % 78.15 %	21.44 % 19.98 %	2.23 % 1.87 %
AOL Mail	4710 4686	3632 3668	981 930	97 88	77.11 % 78.28 %	20.83 % 19.85 %	2.06 % 1.88 %
Mail.com	4711 4793	3718 3796	887 897	106 100	78.92 % 79.20 %	18.83 % 18.71 %	2.25 % 2.09 %
Yandex Mail	4722 4669	3640 3624	989 960	93 85	77.09 % 77.62 %	20.94 % 20.56 %	1.97 % 1.82 %
GMX Mail	4461 4666	3346 3601	1023 986	92 79	75.01 % 77.18 %	22.93 % 21.13 %	2.06 % 1.69 %
Zoho Mail	4565 4712	3599 3766	875 854	91 92	78.84 % 79.92 %	19.17 % 18.12 %	1.99 % 1.95 %
ProtonMail	4619 4649	3627 3743	897 816	95 90	78.52 % 80.51 %	19.42 % 17.55 %	2.06 % 1.94 %
Custom Mail	4714 4944	3763 4057	853 793	98 94	79.83 % 82.06 %	18.10 % 16.04 %	2.08 % 1.90 %
iCloud Mail	4785 4660	3561 3484	1123 1085	101 91	74.42 % 74.76 %	23.47 % 23.28 %	2.11 % 1.95 %
Tuta	4651 4650	3732 3766	818 798	101 86	80.24 % 80.99 %	17.59 % 17.16 %	2.17 % 1.85 %
Juno.com	4669 4538	3746 3654	822 798	101 86	80.23 % 80.52 %	17.61 % 17.58 %	2.16 % 1.90 %
Mailfence	4830 4736	3879 3805	845 837	106 94	80.31 % 80.34 %	17.49 % 17.67 %	2.19 % 1.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.