ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 65.359	49.739 51.606	13.801 12.735	1.663 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.96 %	21.25 % 19.48 %	2.56 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5014	3823 3945	1069 994	115 93	76.44 % 78.68 %	21.38 % 19.82 %	2.30 % 1.85 %
Elektronics	4986 5092	3852 4074	1026 947	130 102	77.26 % 80.01 %	20.58 % 18.60 %	2.61 % 2.00 %
Entertainment	5015 4934	3787 3860	1116 1005	133 99	75.51 % 78.23 %	22.25 % 20.37 %	2.65 % 2.01 %
Cosmetics & Beauty	4970 5064	3874 4028	1014 956	110 98	77.95 % 79.54 %	20.40 % 18.88 %	2.21 % 1.94 %
Food & Drink	5016 4890	3815 3853	1086 970	136 98	76.06 % 78.79 %	21.65 % 19.84 %	2.71 % 2.00 %
Home & Garden	5056 5163	3884 4040	1062 1040	137 106	76.82 % 78.25 %	21.00 % 20.14 %	2.71 % 2.05 %
Finance	5019 4876	3982 4002	933 807	130 97	79.34 % 82.08 %	18.59 % 16.55 %	2.59 % 1.99 %
Health	4975 5228	3958 4284	912 859	127 115	79.56 % 81.94 %	18.33 % 16.43 %	2.55 % 2.20 %
Pets	5071 4797	3878 3735	1089 969	130 93	76.47 % 77.86 %	21.48 % 20.20 %	2.56 % 1.94 %
Sport & Fitness	5056 5157	3827 4043	1131 1045	129 104	75.69 % 78.40 %	22.37 % 20.26 %	2.55 % 2.02 %
Job & Career	4751 5102	3524 3896	1104 1114	128 107	74.17 % 76.36 %	23.24 % 21.83 %	2.69 % 2.10 %
Dating	4977 5040	3644 3817	1211 1135	138 89	73.22 % 75.73 %	24.33 % 22.52 %	2.77 % 1.77 %
Other	5047 5002	3891 4029	1048 894	120 105	77.10 % 80.55 %	20.76 % 17.87 %	2.38 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4721	3583 3588	1164 1066	126 96	74.01 % 76.00 %	24.04 % 22.58 %	2.60 % 2.03 %
Outlook Mail	4679 4768	3527 3709	1049 997	127 89	75.38 % 77.79 %	22.42 % 20.91 %	2.71 % 1.87 %
Yahoo Mail	4682 4755	3524 3738	1044 954	120 96	75.27 % 78.61 %	22.30 % 20.06 %	2.56 % 2.02 %
AOL Mail	4652 4612	3532 3622	1017 910	115 93	75.92 % 78.53 %	21.86 % 19.73 %	2.47 % 2.02 %
Mail.com	4684 4872	3591 3882	982 897	128 104	76.67 % 79.68 %	20.96 % 18.41 %	2.73 % 2.13 %
Yandex Mail	4844 4755	3664 3714	1078 974	119 97	75.64 % 78.11 %	22.25 % 20.48 %	2.46 % 2.04 %
GMX Mail	4614 4684	3442 3623	1074 983	117 92	74.60 % 77.35 %	23.28 % 20.99 %	2.54 % 1.96 %
Zoho Mail	4756 4711	3713 3771	952 857	113 96	78.07 % 80.05 %	20.02 % 18.19 %	2.38 % 2.04 %
ProtonMail	4769 4654	3718 3761	957 817	120 99	77.96 % 80.81 %	20.07 % 17.55 %	2.52 % 2.13 %
Custom Mail	4634 4750	3667 3883	889 800	120 94	79.13 % 81.75 %	19.18 % 16.84 %	2.59 % 1.98 %
iCloud Mail	4720 4883	3484 3712	1121 1103	118 96	73.81 % 76.02 %	23.75 % 22.59 %	2.50 % 1.97 %
Tuta	4581 4720	3610 3797	871 857	114 91	78.80 % 80.44 %	19.01 % 18.16 %	2.49 % 1.93 %
Juno.com	4573 4587	3612 3687	870 826	120 89	78.99 % 80.38 %	19.02 % 18.01 %	2.62 % 1.94 %
Mailfence	3911 3887	3072 3119	733 694	106 74	78.55 % 80.24 %	18.74 % 17.85 %	2.71 % 1.90 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.