ActiveCampaign and Brevo Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 62.018	372.303 48.115	71.546 10.986	12.238 2.917

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 77.58 %	15.69 % 17.71 %	2.68 % 4.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4808	29019 3847	4406 764	804 197	84.78 % 80.01 %	12.87 % 15.89 %	2.35 % 4.10 %
Elektronics	35137 4675	28963 3687	5280 784	894 204	82.43 % 78.87 %	15.03 % 16.77 %	2.54 % 4.36 %
Entertainment	34506 4694	28125 3637	5468 828	913 229	81.51 % 77.48 %	15.85 % 17.64 %	2.65 % 4.88 %
Cosmetics & Beauty	34911 4781	28466 3703	5505 855	940 223	81.54 % 77.45 %	15.77 % 17.88 %	2.69 % 4.66 %
Food & Drink	34614 4717	29311 3777	4482 741	821 199	84.68 % 80.07 %	12.95 % 15.71 %	2.37 % 4.22 %
Home & Garden	35529 4649	30006 3756	4712 720	811 173	84.45 % 80.79 %	13.26 % 15.49 %	2.28 % 3.72 %
Finance	35291 4845	27664 3611	6573 956	1054 278	78.39 % 74.53 %	18.63 % 19.73 %	2.99 % 5.74 %
Health	35086 4808	27819 3679	6278 900	989 229	79.29 % 76.52 %	17.89 % 18.72 %	2.82 % 4.76 %
Pets	35519 4847	29747 3807	4908 817	864 223	83.75 % 78.54 %	13.82 % 16.86 %	2.43 % 4.60 %
Sport & Fitness	35298 4748	28364 3612	5896 905	1038 231	80.36 % 76.07 %	16.70 % 19.06 %	2.94 % 4.87 %
Job & Career	35521 4903	28240 3700	6196 969	1085 234	79.50 % 75.46 %	17.44 % 19.76 %	3.05 % 4.77 %
Dating	34973 4790	26959 3591	6913 949	1101 250	77.09 % 74.97 %	19.77 % 19.81 %	3.15 % 5.22 %
Other	35473 4753	29620 3708	4929 798	924 247	83.50 % 78.01 %	13.90 % 16.79 %	2.60 % 5.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4787	34886 3450	8471 1058	1398 279	77.95 % 72.07 %	18.93 % 22.10 %	3.12 % 5.83 %
Outlook Mail	44082 4827	34804 3638	8040 928	1238 261	78.95 % 75.37 %	18.24 % 19.23 %	2.81 % 5.41 %
Yahoo Mail	43784 4650	35661 3535	6912 848	1211 267	81.45 % 76.02 %	15.79 % 18.24 %	2.77 % 5.74 %
AOL Mail	44372 4715	36005 3657	7117 853	1250 205	81.14 % 77.56 %	16.04 % 18.09 %	2.82 % 4.35 %
Mail.com	44349 4920	36567 3862	6642 851	1140 207	82.45 % 78.50 %	14.98 % 17.30 %	2.57 % 4.21 %
Yandex Mail	44084 4747	35240 3620	7552 918	1292 209	79.94 % 76.26 %	17.13 % 19.34 %	2.93 % 4.40 %
GMX Mail	43762 4709	36035 3759	6690 755	1037 195	82.34 % 79.83 %	15.29 % 16.03 %	2.37 % 4.14 %
Zoho Mail	44586 4688	37101 3734	6399 764	1086 190	83.21 % 79.65 %	14.35 % 16.30 %	2.44 % 4.05 %
ProtonMail	44435 4695	37038 3784	6300 729	1097 182	83.35 % 80.60 %	14.18 % 15.53 %	2.47 % 3.88 %
Custom Mail	43691 4865	36930 3905	5748 752	1013 208	84.53 % 80.27 %	13.16 % 15.46 %	2.32 % 4.28 %
iCloud Mail	4644 4723	3738 3462	711 995	195 266	80.49 % 73.30 %	15.31 % 21.07 %	4.20 % 5.63 %
Tuta	4718 4846	4072 3832	495 787	151 227	86.31 % 79.08 %	10.49 % 16.24 %	3.20 % 4.68 %
Juno.com	4825 4846	4226 3877	469 748	130 221	87.59 % 80.00 %	9.72 % 15.44 %	2.69 % 4.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.