ActiveCampaign and Brevo Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.158	357.292 34.180	69.479 7.863	11.672 2.115

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.40 %	15.85 % 17.81 %	2.66 % 4.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3437	27858 2740	4273 548	760 149	84.70 % 79.72 %	12.99 % 15.94 %	2.31 % 4.34 %
Elektronics	33773 3290	27792 2592	5130 552	851 146	82.29 % 78.78 %	15.19 % 16.78 %	2.52 % 4.44 %
Entertainment	33133 3303	26952 2567	5304 581	877 155	81.34 % 77.72 %	16.01 % 17.59 %	2.65 % 4.69 %
Cosmetics & Beauty	33616 3448	27354 2671	5355 620	907 157	81.37 % 77.47 %	15.93 % 17.98 %	2.70 % 4.55 %
Food & Drink	33295 3411	28152 2730	4352 542	791 139	84.55 % 80.04 %	13.07 % 15.89 %	2.38 % 4.08 %
Home & Garden	34189 3330	28836 2687	4581 519	772 124	84.34 % 80.69 %	13.40 % 15.59 %	2.26 % 3.72 %
Finance	33913 3425	26517 2531	6382 678	1014 216	78.19 % 73.90 %	18.82 % 19.80 %	2.99 % 6.31 %
Health	33706 3439	26659 2622	6101 646	946 171	79.09 % 76.24 %	18.10 % 18.78 %	2.81 % 4.97 %
Pets	34118 3398	28540 2657	4758 576	820 165	83.65 % 78.19 %	13.95 % 16.95 %	2.40 % 4.86 %
Sport & Fitness	33838 3350	27140 2540	5710 644	988 166	80.21 % 75.82 %	16.87 % 19.22 %	2.92 % 4.96 %
Job & Career	34243 3480	27182 2615	6026 694	1035 171	79.38 % 75.14 %	17.60 % 19.94 %	3.02 % 4.91 %
Dating	33613 3407	25854 2548	6723 681	1036 178	76.92 % 74.79 %	20.00 % 19.99 %	3.08 % 5.22 %
Other	34115 3440	28456 2680	4784 582	875 178	83.41 % 77.91 %	14.02 % 16.92 %	2.56 % 5.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3462	33783 2481	8244 768	1336 213	77.91 % 71.66 %	19.01 % 22.18 %	3.08 % 6.15 %
Outlook Mail	42674 3429	33614 2568	7859 663	1201 198	78.77 % 74.89 %	18.42 % 19.34 %	2.81 % 5.77 %
Yahoo Mail	42411 3324	34487 2529	6751 612	1173 183	81.32 % 76.08 %	15.92 % 18.41 %	2.77 % 5.51 %
AOL Mail	43021 3362	34856 2613	6955 608	1210 141	81.02 % 77.72 %	16.17 % 18.08 %	2.81 % 4.19 %
Mail.com	43000 3452	35412 2712	6490 603	1098 137	82.35 % 78.56 %	15.09 % 17.47 %	2.55 % 3.97 %
Yandex Mail	42689 3312	34080 2515	7368 644	1241 153	79.83 % 75.94 %	17.26 % 19.44 %	2.91 % 4.62 %
GMX Mail	42372 3429	34837 2733	6546 550	989 146	82.22 % 79.70 %	15.45 % 16.04 %	2.33 % 4.26 %
Zoho Mail	43274 3359	35962 2661	6265 549	1047 149	83.10 % 79.22 %	14.48 % 16.34 %	2.42 % 4.44 %
ProtonMail	43071 3319	35850 2661	6171 520	1050 138	83.23 % 80.17 %	14.33 % 15.67 %	2.44 % 4.16 %
Custom Mail	42357 3495	35756 2797	5623 548	978 150	84.42 % 80.03 %	13.28 % 15.68 %	2.31 % 4.29 %
iCloud Mail	3329 3337	2679 2444	508 705	142 188	80.47 % 73.24 %	15.26 % 21.13 %	4.27 % 5.63 %
Tuta	3430 3424	2959 2706	362 555	109 163	86.27 % 79.03 %	10.55 % 16.21 %	3.18 % 4.76 %
Juno.com	3452 3454	3017 2760	337 538	98 156	87.40 % 79.91 %	9.76 % 15.58 %	2.84 % 4.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.