ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.578	50.859 51.753	13.328 12.631	1.398 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 78.92 %	20.32 % 19.26 %	2.13 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5182	3954 4097	1051 996	97 89	77.50 % 79.06 %	20.60 % 19.22 %	1.90 % 1.72 %
Elektronics	5004 5040	3933 4045	960 899	111 96	78.60 % 80.26 %	19.18 % 17.84 %	2.22 % 1.90 %
Entertainment	5114 4982	3952 3910	1052 980	110 92	77.28 % 78.48 %	20.57 % 19.67 %	2.15 % 1.85 %
Cosmetics & Beauty	5193 5151	4054 4082	1044 982	95 87	78.07 % 79.25 %	20.10 % 19.06 %	1.83 % 1.69 %
Food & Drink	5120 4897	3962 3839	1047 967	111 91	77.38 % 78.39 %	20.45 % 19.75 %	2.17 % 1.86 %
Home & Garden	5178 5029	4016 3953	1048 984	114 92	77.56 % 78.60 %	20.24 % 19.57 %	2.20 % 1.83 %
Finance	4873 4812	3945 3960	822 770	106 82	80.96 % 82.29 %	16.87 % 16.00 %	2.18 % 1.70 %
Health	5002 5213	4047 4301	849 814	106 98	80.91 % 82.51 %	16.97 % 15.61 %	2.12 % 1.88 %
Pets	4977 4967	3838 3872	1030 1007	109 88	77.11 % 77.95 %	20.70 % 20.27 %	2.19 % 1.77 %
Sport & Fitness	4963 5093	3806 3996	1048 1003	109 94	76.69 % 78.46 %	21.12 % 19.69 %	2.20 % 1.85 %
Job & Career	4852 5138	3636 3893	1105 1145	111 100	74.94 % 75.77 %	22.77 % 22.28 %	2.29 % 1.95 %
Dating	5111 5156	3738 3875	1255 1185	118 96	73.14 % 75.16 %	24.55 % 22.98 %	2.31 % 1.86 %
Other	5096 4918	3978 3930	1017 899	101 89	78.06 % 79.91 %	19.96 % 18.28 %	1.98 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4637	3553 3495	1132 1051	105 91	74.18 % 75.37 %	23.63 % 22.67 %	2.19 % 1.96 %
Outlook Mail	4743 4702	3572 3636	1057 984	114 82	75.31 % 77.33 %	22.29 % 20.93 %	2.40 % 1.74 %
Yahoo Mail	4586 4771	3496 3739	988 946	102 86	76.23 % 78.37 %	21.54 % 19.83 %	2.22 % 1.80 %
AOL Mail	4706 4770	3619 3738	993 949	94 83	76.90 % 78.36 %	21.10 % 19.90 %	2.00 % 1.74 %
Mail.com	4620 4638	3672 3689	847 856	101 93	79.48 % 79.54 %	18.33 % 18.46 %	2.19 % 2.01 %
Yandex Mail	4748 4560	3617 3546	1036 932	95 82	76.18 % 77.76 %	21.82 % 20.44 %	2.00 % 1.80 %
GMX Mail	4482 4698	3378 3639	1013 982	91 77	75.37 % 77.46 %	22.60 % 20.90 %	2.03 % 1.64 %
Zoho Mail	4559 4680	3589 3753	879 841	91 86	78.72 % 80.19 %	19.28 % 17.97 %	2.00 % 1.84 %
ProtonMail	4650 4616	3662 3733	890 801	98 82	78.75 % 80.87 %	19.14 % 17.35 %	2.11 % 1.78 %
Custom Mail	4701 4908	3760 4036	845 781	96 91	79.98 % 82.23 %	17.97 % 15.91 %	2.04 % 1.85 %
iCloud Mail	4800 4575	3568 3430	1131 1059	101 86	74.33 % 74.97 %	23.56 % 23.15 %	2.10 % 1.88 %
Tuta	4661 4778	3727 3894	835 801	99 83	79.96 % 81.50 %	17.91 % 16.76 %	2.12 % 1.74 %
Juno.com	4723 4482	3786 3593	837 809	100 80	80.16 % 80.17 %	17.72 % 18.05 %	2.12 % 1.78 %
Mailfence	4816 4763	3860 3832	845 839	111 92	80.15 % 80.45 %	17.55 % 17.61 %	2.30 % 1.93 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.