Benchmark Email and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 61.832	347.768 51.727	91.442 7.939	17.812 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 83.66 %	20.01 % 12.84 %	3.90 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 4767	27664 4106	6067 518	1254 143	79.07 % 86.13 %	17.34 % 10.87 %	3.58 % 3.00 %
Elektronics	35388 4874	27079 4152	6973 580	1336 142	76.52 % 85.19 %	19.70 % 11.90 %	3.78 % 2.91 %
Entertainment	34731 4794	26473 3993	6919 632	1339 169	76.22 % 83.29 %	19.92 % 13.18 %	3.86 % 3.53 %
Cosmetics & Beauty	34956 4784	26576 3991	7014 613	1366 180	76.03 % 83.42 %	20.07 % 12.81 %	3.91 % 3.76 %
Food & Drink	35094 4759	27727 4089	6120 519	1247 151	79.01 % 85.92 %	17.44 % 10.91 %	3.55 % 3.17 %
Home & Garden	35389 4617	28034 3955	6117 508	1238 154	79.22 % 85.66 %	17.29 % 11.00 %	3.50 % 3.34 %
Finance	35443 4732	25771 3841	8146 700	1526 191	72.71 % 81.17 %	22.98 % 14.79 %	4.31 % 4.04 %
Health	35689 4670	26262 3855	7989 651	1438 164	73.59 % 82.55 %	22.39 % 13.94 %	4.03 % 3.51 %
Pets	35216 4823	27549 4101	6419 571	1248 151	78.23 % 85.03 %	18.23 % 11.84 %	3.54 % 3.13 %
Sport & Fitness	34322 4744	25821 3918	7102 665	1399 161	75.23 % 82.59 %	20.69 % 14.02 %	4.08 % 3.39 %
Job & Career	35568 4768	26270 3842	7700 710	1598 216	73.86 % 80.58 %	21.65 % 14.89 %	4.49 % 4.53 %
Dating	35122 4695	25162 3808	8464 701	1496 186	71.64 % 81.11 %	24.10 % 14.93 %	4.26 % 3.96 %
Other	35119 4805	27380 4076	6412 571	1327 158	77.96 % 84.83 %	18.26 % 11.88 %	3.78 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 4684	31836 3649	10105 821	1940 214	72.55 % 77.90 %	23.03 % 17.53 %	4.42 % 4.57 %
Outlook Mail	44469 4710	32522 3851	10051 670	1896 189	73.13 % 81.76 %	22.60 % 14.23 %	4.26 % 4.01 %
Yahoo Mail	44291 4666	33562 3887	8956 618	1773 161	75.78 % 83.30 %	20.22 % 13.24 %	4.00 % 3.45 %
AOL Mail	44465 4831	33623 4015	9065 642	1777 174	75.62 % 83.11 %	20.39 % 13.29 %	4.00 % 3.60 %
Mail.com	44536 4833	34241 4080	8623 597	1672 156	76.88 % 84.42 %	19.36 % 12.35 %	3.75 % 3.23 %
Yandex Mail	44181 4769	32743 3895	9578 684	1860 190	74.11 % 81.67 %	21.68 % 14.34 %	4.21 % 3.98 %
GMX Mail	44413 4732	34131 4054	8773 535	1509 143	76.85 % 85.67 %	19.75 % 11.31 %	3.40 % 3.02 %
Zoho Mail	44161 4861	34257 4152	8224 562	1680 147	77.57 % 85.41 %	18.62 % 11.56 %	3.80 % 3.02 %
ProtonMail	44023 4769	34251 4106	8195 507	1577 156	77.80 % 86.10 %	18.62 % 10.63 %	3.58 % 3.27 %
Custom Mail	44082 4632	34814 4010	7718 483	1550 139	78.98 % 86.57 %	17.51 % 10.43 %	3.52 % 3.00 %
iCloud Mail	4865 4709	3726 3736	898 768	241 205	76.59 % 79.34 %	18.46 % 16.31 %	4.95 % 4.35 %
Tuta	4820 4827	4015 4128	640 547	165 152	83.30 % 85.52 %	13.28 % 11.33 %	3.42 % 3.15 %
Juno.com	4835 4809	4047 4164	616 505	172 140	83.70 % 86.59 %	12.74 % 10.50 %	3.56 % 2.91 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.