Benchmark Email and Mailgun Email Deliverability Comparison

Benchmark Email

Mailgun

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 75.969	58.458 58.252	16.022 15.942	1.812 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.68 %	21.00 % 20.98 %	2.38 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5772	4451 4368	1259 1279	140 125	76.09 % 75.68 %	21.52 % 22.16 %	2.39 % 2.17 %
Elektronics	5781 5578	4458 4314	1195 1144	128 120	77.11 % 77.34 %	20.67 % 20.51 %	2.21 % 2.15 %
Entertainment	5795 5696	4442 4302	1208 1257	145 137	76.65 % 75.53 %	20.85 % 22.07 %	2.50 % 2.41 %
Cosmetics & Beauty	5920 5480	4516 4213	1255 1140	149 127	76.28 % 76.88 %	21.20 % 20.80 %	2.52 % 2.32 %
Food & Drink	5812 5929	4436 4520	1235 1270	141 139	76.32 % 76.24 %	21.25 % 21.42 %	2.43 % 2.34 %
Home & Garden	5674 6035	4312 4645	1226 1255	136 135	76.00 % 76.97 %	21.61 % 20.80 %	2.40 % 2.24 %
Finance	5979 5761	4820 4634	1028 987	131 140	80.62 % 80.44 %	17.19 % 17.13 %	2.19 % 2.43 %
Health	5840 5904	4695 4730	1006 1038	139 136	80.39 % 80.12 %	17.23 % 17.58 %	2.38 % 2.30 %
Pets	5865 6059	4470 4606	1249 1312	146 141	76.21 % 76.02 %	21.30 % 21.65 %	2.49 % 2.33 %
Sport & Fitness	5958 5799	4526 4399	1296 1259	136 141	75.97 % 75.86 %	21.75 % 21.71 %	2.28 % 2.43 %
Job & Career	5824 6027	4289 4520	1401 1367	134 140	73.64 % 75.00 %	24.06 % 22.68 %	2.30 % 2.32 %
Dating	6152 5859	4455 4269	1554 1448	143 142	72.42 % 72.86 %	25.26 % 24.71 %	2.32 % 2.42 %
Other	5842 6070	4588 4732	1110 1186	144 152	78.53 % 77.96 %	19.00 % 19.54 %	2.46 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5195	4182 3821	1384 1250	134 124	73.37 % 73.55 %	24.28 % 24.06 %	2.35 % 2.39 %
Outlook Mail	5471 5364	4118 4008	1221 1229	132 127	75.27 % 74.72 %	22.32 % 22.91 %	2.41 % 2.37 %
Yahoo Mail	5397 5576	4097 4236	1170 1215	130 125	75.91 % 75.97 %	21.68 % 21.79 %	2.41 % 2.24 %
AOL Mail	5444 5319	4122 4046	1186 1147	136 126	75.72 % 76.07 %	21.79 % 21.56 %	2.50 % 2.37 %
Mail.com	5463 5606	4216 4357	1125 1120	122 129	77.17 % 77.72 %	20.59 % 19.98 %	2.23 % 2.30 %
Yandex Mail	5504 5600	4151 4240	1226 1227	127 133	75.42 % 75.71 %	22.27 % 21.91 %	2.31 % 2.38 %
GMX Mail	5398 5388	4051 4060	1220 1204	127 124	75.05 % 75.35 %	22.60 % 22.35 %	2.35 % 2.30 %
Zoho Mail	5369 5479	4201 4270	1037 1075	131 134	78.25 % 77.93 %	19.31 % 19.62 %	2.44 % 2.45 %
ProtonMail	5477 5318	4322 4192	1031 1000	124 126	78.91 % 78.83 %	18.82 % 18.80 %	2.26 % 2.37 %
Custom Mail	5598 5364	4465 4263	1002 978	131 123	79.76 % 79.47 %	17.90 % 18.23 %	2.34 % 2.29 %
iCloud Mail	5337 5554	3883 3997	1323 1428	131 129	72.76 % 71.97 %	24.79 % 25.71 %	2.45 % 2.32 %
Tuta	5408 5522	4239 4326	1038 1074	131 122	78.38 % 78.34 %	19.19 % 19.45 %	2.42 % 2.21 %
Juno.com	5353 5453	4211 4294	1015 1024	127 135	78.67 % 78.75 %	18.96 % 18.78 %	2.37 % 2.48 %
Mailfence	5373 5231	4200 4142	1044 971	129 118	78.17 % 79.18 %	19.43 % 18.56 %	2.40 % 2.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.