Benchmark Email and Mailgun Email Deliverability Comparison

Benchmark Email

Mailgun

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 75.674	58.968 58.172	15.953 15.752	1.824 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 76.87 %	20.79 % 20.82 %	2.38 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5807	4504 4432	1267 1249	143 126	76.16 % 76.32 %	21.42 % 21.51 %	2.42 % 2.17 %
Elektronics	5868 5609	4553 4350	1181 1135	134 124	77.59 % 77.55 %	20.13 % 20.24 %	2.28 % 2.21 %
Entertainment	5828 5693	4466 4321	1211 1238	151 134	76.63 % 75.90 %	20.78 % 21.75 %	2.59 % 2.35 %
Cosmetics & Beauty	5890 5442	4508 4193	1235 1123	147 126	76.54 % 77.05 %	20.97 % 20.64 %	2.50 % 2.32 %
Food & Drink	5750 5827	4392 4468	1217 1220	141 139	76.38 % 76.68 %	21.17 % 20.94 %	2.45 % 2.39 %
Home & Garden	5793 6002	4419 4637	1235 1232	139 133	76.28 % 77.26 %	21.32 % 20.53 %	2.40 % 2.22 %
Finance	6023 5689	4833 4586	1058 968	132 135	80.24 % 80.61 %	17.57 % 17.02 %	2.19 % 2.37 %
Health	5855 5901	4728 4740	989 1029	138 132	80.75 % 80.33 %	16.89 % 17.44 %	2.36 % 2.24 %
Pets	6044 6106	4628 4646	1266 1322	150 138	76.57 % 76.09 %	20.95 % 21.65 %	2.48 % 2.26 %
Sport & Fitness	5966 5766	4538 4387	1289 1235	139 144	76.06 % 76.08 %	21.61 % 21.42 %	2.33 % 2.50 %
Job & Career	5805 5894	4293 4429	1383 1326	129 139	73.95 % 75.14 %	23.82 % 22.50 %	2.22 % 2.36 %
Dating	6096 5917	4448 4302	1502 1476	146 139	72.97 % 72.71 %	24.64 % 24.95 %	2.40 % 2.35 %
Other	5913 6021	4658 4681	1120 1199	135 141	78.78 % 77.74 %	18.94 % 19.91 %	2.28 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5225	4230 3843	1383 1261	136 121	73.58 % 73.55 %	24.06 % 24.13 %	2.37 % 2.32 %
Outlook Mail	5551 5372	4199 4050	1218 1197	134 125	75.64 % 75.39 %	21.94 % 22.28 %	2.41 % 2.33 %
Yahoo Mail	5389 5614	4096 4270	1163 1223	130 121	76.01 % 76.06 %	21.58 % 21.78 %	2.41 % 2.16 %
AOL Mail	5421 5264	4128 4012	1154 1129	139 123	76.15 % 76.22 %	21.29 % 21.45 %	2.56 % 2.34 %
Mail.com	5473 5427	4237 4242	1110 1064	126 121	77.42 % 78.16 %	20.28 % 19.61 %	2.30 % 2.23 %
Yandex Mail	5537 5673	4191 4290	1221 1249	125 134	75.69 % 75.62 %	22.05 % 22.02 %	2.26 % 2.36 %
GMX Mail	5437 5269	4101 3982	1209 1162	127 125	75.43 % 75.57 %	22.24 % 22.05 %	2.34 % 2.37 %
Zoho Mail	5426 5447	4257 4246	1041 1069	128 132	78.46 % 77.95 %	19.19 % 19.63 %	2.36 % 2.42 %
ProtonMail	5529 5379	4351 4253	1053 1002	125 124	78.69 % 79.07 %	19.05 % 18.63 %	2.26 % 2.31 %
Custom Mail	5609 5254	4490 4185	990 952	129 117	80.05 % 79.65 %	17.65 % 18.12 %	2.30 % 2.23 %
iCloud Mail	5310 5489	3859 3954	1320 1408	131 127	72.67 % 72.03 %	24.86 % 25.65 %	2.47 % 2.31 %
Tuta	5461 5433	4288 4263	1039 1045	134 125	78.52 % 78.46 %	19.03 % 19.23 %	2.45 % 2.30 %
Juno.com	5359 5454	4228 4307	1001 1009	130 138	78.90 % 78.97 %	18.68 % 18.50 %	2.43 % 2.53 %
Mailfence	5494 5374	4313 4275	1051 982	130 117	78.50 % 79.55 %	19.13 % 18.27 %	2.37 % 2.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.