Benchmark Email and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 8.801	304.350 7.331	83.475 1.140	15.686 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 83.30 %	20.69 % 12.95 %	3.89 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 688	24225 588	5527 77	1109 23	78.50 % 85.47 %	17.91 % 11.19 %	3.59 % 3.34 %
Elektronics	31374 679	23774 580	6413 82	1187 17	75.78 % 85.42 %	20.44 % 12.08 %	3.78 % 2.50 %
Entertainment	30491 694	23046 573	6288 91	1157 30	75.58 % 82.56 %	20.62 % 13.11 %	3.79 % 4.32 %
Cosmetics & Beauty	30786 679	23186 558	6391 89	1209 32	75.31 % 82.18 %	20.76 % 13.11 %	3.93 % 4.71 %
Food & Drink	31039 685	24340 594	5595 71	1104 20	78.42 % 86.72 %	18.03 % 10.36 %	3.56 % 2.92 %
Home & Garden	31225 686	24572 588	5576 77	1077 21	78.69 % 85.71 %	17.86 % 11.22 %	3.45 % 3.06 %
Finance	31404 639	22603 517	7456 93	1345 29	71.97 % 80.91 %	23.74 % 14.55 %	4.28 % 4.54 %
Health	31637 662	23007 539	7350 96	1280 27	72.72 % 81.42 %	23.23 % 14.50 %	4.05 % 4.08 %
Pets	31017 682	24086 578	5839 81	1092 23	77.65 % 84.75 %	18.83 % 11.88 %	3.52 % 3.37 %
Sport & Fitness	30330 705	22630 574	6466 102	1234 29	74.61 % 81.42 %	21.32 % 14.47 %	4.07 % 4.11 %
Job & Career	31369 659	22971 533	6991 99	1407 27	73.23 % 80.88 %	22.29 % 15.02 %	4.49 % 4.10 %
Dating	30965 633	21909 509	7751 97	1305 27	70.75 % 80.41 %	25.03 % 15.32 %	4.21 % 4.27 %
Other	31013 710	24001 600	5832 85	1180 25	77.39 % 84.51 %	18.81 % 11.97 %	3.80 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 688	28663 527	9308 120	1759 41	72.14 % 76.60 %	23.43 % 17.44 %	4.43 % 5.96 %
Outlook Mail	40426 635	29325 522	9386 88	1715 25	72.54 % 82.20 %	23.22 % 13.86 %	4.24 % 3.94 %
Yahoo Mail	40091 683	30189 573	8311 91	1591 19	75.30 % 83.89 %	20.73 % 13.32 %	3.97 % 2.78 %
AOL Mail	40345 736	30298 605	8439 99	1608 32	75.10 % 82.20 %	20.92 % 13.45 %	3.99 % 4.35 %
Mail.com	40411 676	30878 573	8027 82	1506 21	76.41 % 84.76 %	19.86 % 12.13 %	3.73 % 3.11 %
Yandex Mail	40064 650	29475 532	8907 96	1682 22	73.57 % 81.85 %	22.23 % 14.77 %	4.20 % 3.38 %
GMX Mail	40369 652	30748 550	8230 78	1391 24	76.17 % 84.36 %	20.39 % 11.96 %	3.45 % 3.68 %
Zoho Mail	40051 703	30869 600	7662 82	1520 21	77.07 % 85.35 %	19.13 % 11.66 %	3.80 % 2.99 %
ProtonMail	39970 656	30842 558	7684 71	1444 27	77.16 % 85.06 %	19.22 % 10.82 %	3.61 % 4.12 %
Custom Mail	39969 667	31364 572	7205 71	1400 24	78.47 % 85.76 %	18.03 % 10.64 %	3.50 % 3.60 %
iCloud Mail	727 655	559 519	136 107	32 29	76.89 % 79.24 %	18.71 % 16.34 %	4.40 % 4.43 %
Tuta	643 721	537 616	86 82	20 23	83.51 % 85.44 %	13.37 % 11.37 %	3.11 % 3.19 %
Juno.com	715 679	603 584	94 73	18 22	84.34 % 86.01 %	13.15 % 10.75 %	2.52 % 3.24 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.