Benchmark Email and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 44.017	333.419 36.811	88.752 5.653	17.095 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 83.63 %	20.20 % 12.84 %	3.89 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 3375	26519 2897	5880 370	1204 108	78.92 % 85.84 %	17.50 % 10.96 %	3.58 % 3.20 %
Elektronics	34087 3485	26011 2961	6791 420	1285 104	76.31 % 84.96 %	19.92 % 12.05 %	3.77 % 2.98 %
Entertainment	33356 3422	25365 2847	6709 448	1282 127	76.04 % 83.20 %	20.11 % 13.09 %	3.84 % 3.71 %
Cosmetics & Beauty	33565 3408	25450 2839	6805 438	1310 131	75.82 % 83.30 %	20.27 % 12.85 %	3.90 % 3.84 %
Food & Drink	33735 3326	26600 2871	5940 358	1195 97	78.85 % 86.32 %	17.61 % 10.76 %	3.54 % 2.92 %
Home & Garden	34029 3289	26913 2817	5938 361	1178 111	79.09 % 85.65 %	17.45 % 10.98 %	3.46 % 3.37 %
Finance	34003 3340	24647 2716	7889 492	1467 132	72.48 % 81.32 %	23.20 % 14.73 %	4.31 % 3.95 %
Health	34316 3298	25157 2723	7770 460	1389 115	73.31 % 82.57 %	22.64 % 13.95 %	4.05 % 3.49 %
Pets	33884 3447	26449 2919	6233 412	1202 116	78.06 % 84.68 %	18.40 % 11.95 %	3.55 % 3.37 %
Sport & Fitness	32992 3432	24767 2840	6889 478	1336 114	75.07 % 82.75 %	20.88 % 13.93 %	4.05 % 3.32 %
Job & Career	34201 3383	25217 2723	7465 505	1519 155	73.73 % 80.49 %	21.83 % 14.93 %	4.44 % 4.58 %
Dating	33728 3357	24063 2722	8223 500	1442 135	71.34 % 81.08 %	24.38 % 14.89 %	4.28 % 4.02 %
Other	33767 3455	26261 2936	6220 411	1286 108	77.77 % 84.98 %	18.42 % 11.90 %	3.81 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 3389	30864 2640	9849 592	1873 157	72.47 % 77.90 %	23.13 % 17.47 %	4.40 % 4.63 %
Outlook Mail	43114 3331	31460 2726	9826 471	1828 134	72.97 % 81.84 %	22.79 % 14.14 %	4.24 % 4.02 %
Yahoo Mail	42866 3275	32416 2722	8733 433	1717 120	75.62 % 83.11 %	20.37 % 13.22 %	4.01 % 3.66 %
AOL Mail	43079 3411	32512 2835	8852 455	1715 121	75.47 % 83.11 %	20.55 % 13.34 %	3.98 % 3.55 %
Mail.com	43174 3478	33131 2931	8423 431	1620 116	76.74 % 84.27 %	19.51 % 12.39 %	3.75 % 3.34 %
Yandex Mail	42806 3358	31653 2749	9347 482	1806 127	73.95 % 81.86 %	21.84 % 14.35 %	4.22 % 3.78 %
GMX Mail	43062 3384	32994 2890	8590 385	1478 109	76.62 % 85.40 %	19.95 % 11.38 %	3.43 % 3.22 %
Zoho Mail	42823 3471	33158 2971	8040 404	1625 96	77.43 % 85.59 %	18.77 % 11.64 %	3.79 % 2.77 %
ProtonMail	42664 3488	33118 2996	8018 370	1528 122	77.63 % 85.89 %	18.79 % 10.61 %	3.58 % 3.50 %
Custom Mail	42719 3336	33655 2876	7552 349	1512 111	78.78 % 86.21 %	17.68 % 10.46 %	3.54 % 3.33 %
iCloud Mail	3408 3353	2616 2661	627 548	165 144	76.76 % 79.36 %	18.40 % 16.34 %	4.84 % 4.29 %
Tuta	3421 3362	2865 2886	448 379	108 97	83.75 % 85.84 %	13.10 % 11.27 %	3.16 % 2.89 %
Juno.com	3544 3381	2977 2928	447 354	120 99	84.00 % 86.60 %	12.61 % 10.47 %	3.39 % 2.93 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.