Benchmark Email and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 70.621	355.143 59.074	92.663 9.097	18.151 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 83.65 %	19.89 % 12.88 %	3.90 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 5455	28259 4694	6151 596	1290 165	79.16 % 86.05 %	17.23 % 10.93 %	3.61 % 3.02 %
Elektronics	36123 5506	27703 4688	7066 657	1354 161	76.69 % 85.14 %	19.56 % 11.93 %	3.75 % 2.92 %
Entertainment	35412 5486	27028 4572	7016 722	1368 192	76.32 % 83.34 %	19.81 % 13.16 %	3.86 % 3.50 %
Cosmetics & Beauty	35681 5455	27171 4544	7112 702	1398 209	76.15 % 83.30 %	19.93 % 12.87 %	3.92 % 3.83 %
Food & Drink	35788 5489	28314 4710	6204 607	1270 172	79.12 % 85.81 %	17.34 % 11.06 %	3.55 % 3.13 %
Home & Garden	36065 5259	28615 4502	6197 580	1253 177	79.34 % 85.61 %	17.18 % 11.03 %	3.47 % 3.37 %
Finance	36096 5406	26290 4393	8250 801	1556 212	72.83 % 81.26 %	22.86 % 14.82 %	4.31 % 3.92 %
Health	36349 5332	26802 4404	8087 743	1460 185	73.74 % 82.60 %	22.25 % 13.93 %	4.02 % 3.47 %
Pets	35918 5455	28132 4645	6508 649	1278 161	78.32 % 85.15 %	18.12 % 11.90 %	3.56 % 2.95 %
Sport & Fitness	34992 5451	26369 4507	7199 765	1424 179	75.36 % 82.68 %	20.57 % 14.03 %	4.07 % 3.28 %
Job & Career	36277 5428	26839 4379	7810 809	1628 240	73.98 % 80.67 %	21.53 % 14.90 %	4.49 % 4.42 %
Dating	35782 5361	25694 4345	8567 803	1521 213	71.81 % 81.05 %	23.94 % 14.98 %	4.25 % 3.97 %
Other	35774 5538	27927 4691	6496 663	1351 184	78.07 % 84.71 %	18.16 % 11.97 %	3.78 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 5348	32383 4174	10237 941	1987 233	72.60 % 78.05 %	22.95 % 17.60 %	4.45 % 4.36 %
Outlook Mail	45135 5402	33065 4410	10152 775	1918 217	73.26 % 81.64 %	22.49 % 14.35 %	4.25 % 4.02 %
Yahoo Mail	44944 5309	34098 4413	9049 707	1797 189	75.87 % 83.12 %	20.13 % 13.32 %	4.00 % 3.56 %
AOL Mail	45127 5513	34170 4578	9156 737	1801 198	75.72 % 83.04 %	20.29 % 13.37 %	3.99 % 3.59 %
Mail.com	45241 5534	34831 4667	8719 685	1691 182	76.99 % 84.33 %	19.27 % 12.38 %	3.74 % 3.29 %
Yandex Mail	44855 5457	33284 4455	9681 785	1890 217	74.20 % 81.64 %	21.58 % 14.39 %	4.21 % 3.98 %
GMX Mail	45126 5358	34733 4596	8859 605	1534 157	76.97 % 85.78 %	19.63 % 11.29 %	3.40 % 2.93 %
Zoho Mail	44845 5534	34839 4721	8306 639	1700 174	77.69 % 85.31 %	18.52 % 11.55 %	3.79 % 3.14 %
ProtonMail	44722 5446	34852 4692	8276 579	1594 175	77.93 % 86.15 %	18.51 % 10.63 %	3.56 % 3.21 %
Custom Mail	44780 5320	35408 4603	7797 559	1575 158	79.07 % 86.52 %	17.41 % 10.51 %	3.52 % 2.97 %
iCloud Mail	5589 5359	4289 4262	1023 875	277 222	76.74 % 79.53 %	18.30 % 16.33 %	4.96 % 4.14 %
Tuta	5482 5523	4574 4720	719 628	189 175	83.44 % 85.46 %	13.12 % 11.37 %	3.45 % 3.17 %
Juno.com	5504 5518	4617 4783	689 582	198 153	83.88 % 86.68 %	12.52 % 10.55 %	3.60 % 2.77 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.