Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 66.270	51.489 49.732	13.555 14.713	1.473 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 75.04 %	20.38 % 22.20 %	2.21 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5161	3869 3853	1119 1166	104 142	75.98 % 74.66 %	21.98 % 22.59 %	2.04 % 2.75 %
Elektronics	4973 4919	3847 3684	1013 1096	113 139	77.36 % 74.89 %	20.37 % 22.28 %	2.27 % 2.83 %
Entertainment	5012 5074	3878 3837	1024 1108	110 129	77.37 % 75.62 %	20.43 % 21.84 %	2.19 % 2.54 %
Cosmetics & Beauty	5223 5010	4055 3781	1046 1100	122 129	77.64 % 75.47 %	20.03 % 21.96 %	2.34 % 2.57 %
Food & Drink	4966 5249	3822 3892	1032 1211	112 146	76.96 % 74.15 %	20.78 % 23.07 %	2.26 % 2.78 %
Home & Garden	5045 5026	3898 3721	1033 1161	114 144	77.26 % 74.04 %	20.48 % 23.10 %	2.26 % 2.87 %
Finance	5216 5013	4194 3974	902 907	120 132	80.41 % 79.27 %	17.29 % 18.09 %	2.30 % 2.63 %
Health	5162 5091	4202 4000	854 958	106 133	81.40 % 78.57 %	16.54 % 18.82 %	2.05 % 2.61 %
Pets	5207 5099	4018 3796	1073 1160	116 143	77.17 % 74.45 %	20.61 % 22.75 %	2.23 % 2.80 %
Sport & Fitness	5103 5198	3931 3885	1062 1168	110 145	77.03 % 74.74 %	20.81 % 22.47 %	2.16 % 2.79 %
Job & Career	5025 5173	3776 3762	1138 1267	111 144	75.14 % 72.72 %	22.65 % 24.49 %	2.21 % 2.78 %
Dating	5351 5160	3944 3657	1287 1357	120 146	73.71 % 70.87 %	24.05 % 26.30 %	2.24 % 2.83 %
Other	5142 5097	4055 3890	972 1054	115 153	78.86 % 76.32 %	18.90 % 20.68 %	2.24 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4853	3682 3466	1171 1250	108 137	74.22 % 71.42 %	23.60 % 25.76 %	2.18 % 2.82 %
Outlook Mail	4807 4676	3647 3438	1049 1110	111 128	75.87 % 73.52 %	21.82 % 23.74 %	2.31 % 2.74 %
Yahoo Mail	4735 4671	3641 3475	986 1060	108 136	76.90 % 74.40 %	20.82 % 22.69 %	2.28 % 2.91 %
AOL Mail	4536 4862	3467 3626	967 1105	102 131	76.43 % 74.58 %	21.32 % 22.73 %	2.25 % 2.69 %
Mail.com	4907 4623	3828 3525	972 976	107 122	78.01 % 76.25 %	19.81 % 21.11 %	2.18 % 2.64 %
Yandex Mail	4717 4795	3615 3572	1007 1101	95 122	76.64 % 74.49 %	21.35 % 22.96 %	2.01 % 2.54 %
GMX Mail	4808 4634	3623 3410	1085 1098	100 126	75.35 % 73.59 %	22.57 % 23.69 %	2.08 % 2.72 %
Zoho Mail	4653 4727	3668 3577	881 1021	104 129	78.83 % 75.67 %	18.93 % 21.60 %	2.24 % 2.73 %
ProtonMail	4771 4841	3766 3750	897 958	108 133	78.94 % 77.46 %	18.80 % 19.79 %	2.26 % 2.75 %
Custom Mail	4683 4458	3774 3464	804 878	105 116	80.59 % 77.70 %	17.17 % 19.69 %	2.24 % 2.60 %
iCloud Mail	4717 4921	3469 3505	1134 1269	114 147	73.54 % 71.23 %	24.04 % 25.79 %	2.42 % 2.99 %
Tuta	4797 4834	3810 3701	878 992	109 141	79.42 % 76.56 %	18.30 % 20.52 %	2.27 % 2.92 %
Juno.com	4681 4628	3719 3560	860 937	102 131	79.45 % 76.92 %	18.37 % 20.25 %	2.18 % 2.83 %
Mailfence	4744 4747	3780 3663	864 958	100 126	79.68 % 77.16 %	18.21 % 20.18 %	2.11 % 2.65 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.