Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.796	58.876 58.531	15.914 16.313	1.711 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.22 %	20.80 % 21.24 %	2.24 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 6096	4533 4639	1270 1298	133 159	76.36 % 76.10 %	21.39 % 21.29 %	2.24 % 2.61 %
Elektronics	5824 5759	4515 4393	1184 1211	125 155	77.52 % 76.28 %	20.33 % 21.03 %	2.15 % 2.69 %
Entertainment	5703 5912	4391 4526	1175 1239	137 147	76.99 % 76.56 %	20.60 % 20.96 %	2.40 % 2.49 %
Cosmetics & Beauty	5999 5686	4595 4358	1267 1187	137 141	76.60 % 76.64 %	21.12 % 20.88 %	2.28 % 2.48 %
Food & Drink	5800 5971	4428 4533	1235 1272	137 166	76.34 % 75.92 %	21.29 % 21.30 %	2.36 % 2.78 %
Home & Garden	5774 5924	4419 4444	1224 1327	131 153	76.53 % 75.02 %	21.20 % 22.40 %	2.27 % 2.58 %
Finance	5942 5801	4821 4612	996 1048	125 141	81.13 % 79.50 %	16.76 % 18.07 %	2.10 % 2.43 %
Health	5777 5676	4673 4496	978 1041	126 139	80.89 % 79.21 %	16.93 % 18.34 %	2.18 % 2.45 %
Pets	6037 5863	4610 4473	1289 1244	138 146	76.36 % 76.29 %	21.35 % 21.22 %	2.29 % 2.49 %
Sport & Fitness	5935 5981	4522 4518	1286 1311	127 152	76.19 % 75.54 %	21.67 % 21.92 %	2.14 % 2.54 %
Job & Career	5829 5911	4335 4393	1370 1366	124 152	74.37 % 74.32 %	23.50 % 23.11 %	2.13 % 2.57 %
Dating	6050 6055	4384 4357	1530 1553	136 145	72.46 % 71.96 %	25.29 % 25.65 %	2.25 % 2.39 %
Other	5895 6161	4650 4789	1110 1216	135 156	78.88 % 77.73 %	18.83 % 19.74 %	2.29 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5507	4226 4008	1368 1360	126 139	73.88 % 72.78 %	23.92 % 24.70 %	2.20 % 2.52 %
Outlook Mail	5654 5624	4259 4190	1267 1294	128 140	75.33 % 74.50 %	22.41 % 23.01 %	2.26 % 2.49 %
Yahoo Mail	5470 5392	4157 4028	1188 1222	125 142	76.00 % 74.70 %	21.72 % 22.66 %	2.29 % 2.63 %
AOL Mail	5323 5396	4038 4057	1158 1210	127 129	75.86 % 75.19 %	21.75 % 22.42 %	2.39 % 2.39 %
Mail.com	5370 5505	4163 4255	1096 1113	111 137	77.52 % 77.29 %	20.41 % 20.22 %	2.07 % 2.49 %
Yandex Mail	5681 5633	4319 4298	1235 1205	127 130	76.03 % 76.30 %	21.74 % 21.39 %	2.24 % 2.31 %
GMX Mail	5409 5505	4091 4118	1194 1255	124 132	75.63 % 74.80 %	22.07 % 22.80 %	2.29 % 2.40 %
Zoho Mail	5415 5405	4264 4188	1028 1074	123 143	78.74 % 77.48 %	18.98 % 19.87 %	2.27 % 2.65 %
ProtonMail	5429 5571	4290 4377	1026 1049	113 145	79.02 % 78.57 %	18.90 % 18.83 %	2.08 % 2.60 %
Custom Mail	5615 5241	4489 4131	1004 966	122 144	79.95 % 78.82 %	17.88 % 18.43 %	2.17 % 2.75 %
iCloud Mail	5279 5680	3870 4096	1289 1434	120 150	73.31 % 72.11 %	24.42 % 25.25 %	2.27 % 2.64 %
Tuta	5387 5624	4249 4448	1013 1024	125 152	78.88 % 79.09 %	18.80 % 18.21 %	2.32 % 2.70 %
Juno.com	5411 5360	4275 4161	1014 1066	122 133	79.01 % 77.63 %	18.74 % 19.89 %	2.25 % 2.48 %
Mailfence	5338 5353	4186 4176	1034 1041	118 136	78.42 % 78.01 %	19.37 % 19.45 %	2.21 % 2.54 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.