Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.915	58.458 58.159	16.022 16.629	1.812 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 75.61 %	21.00 % 21.62 %	2.38 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 6114	4451 4603	1259 1336	140 175	76.09 % 75.29 %	21.52 % 21.85 %	2.39 % 2.86 %
Elektronics	5781 5727	4458 4319	1195 1237	128 171	77.11 % 75.41 %	20.67 % 21.60 %	2.21 % 2.99 %
Entertainment	5795 5928	4442 4505	1208 1263	145 160	76.65 % 76.00 %	20.85 % 21.31 %	2.50 % 2.70 %
Cosmetics & Beauty	5920 5686	4516 4333	1255 1202	149 151	76.28 % 76.20 %	21.20 % 21.14 %	2.52 % 2.66 %
Food & Drink	5812 6029	4436 4542	1235 1310	141 177	76.32 % 75.34 %	21.25 % 21.73 %	2.43 % 2.94 %
Home & Garden	5674 5919	4312 4427	1226 1327	136 165	76.00 % 74.79 %	21.61 % 22.42 %	2.40 % 2.79 %
Finance	5979 5822	4820 4623	1028 1048	131 151	80.62 % 79.41 %	17.19 % 18.00 %	2.19 % 2.59 %
Health	5840 5742	4695 4494	1006 1093	139 155	80.39 % 78.27 %	17.23 % 19.04 %	2.38 % 2.70 %
Pets	5865 5837	4470 4411	1249 1270	146 156	76.21 % 75.57 %	21.30 % 21.76 %	2.49 % 2.67 %
Sport & Fitness	5958 5959	4526 4485	1296 1305	136 169	75.97 % 75.26 %	21.75 % 21.90 %	2.28 % 2.84 %
Job & Career	5824 5969	4289 4390	1401 1414	134 165	73.64 % 73.55 %	24.06 % 23.69 %	2.30 % 2.76 %
Dating	6152 6086	4455 4336	1554 1589	143 161	72.42 % 71.25 %	25.26 % 26.11 %	2.32 % 2.65 %
Other	5842 6097	4588 4691	1110 1235	144 171	78.53 % 76.94 %	19.00 % 20.26 %	2.46 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5594	4182 4047	1384 1389	134 158	73.37 % 72.35 %	24.28 % 24.83 %	2.35 % 2.82 %
Outlook Mail	5471 5617	4118 4164	1221 1300	132 153	75.27 % 74.13 %	22.32 % 23.14 %	2.41 % 2.72 %
Yahoo Mail	5397 5486	4097 4073	1170 1257	130 156	75.91 % 74.24 %	21.68 % 22.91 %	2.41 % 2.84 %
AOL Mail	5444 5505	4122 4127	1186 1232	136 146	75.72 % 74.97 %	21.79 % 22.38 %	2.50 % 2.65 %
Mail.com	5463 5447	4216 4168	1125 1131	122 148	77.17 % 76.52 %	20.59 % 20.76 %	2.23 % 2.72 %
Yandex Mail	5504 5546	4151 4197	1226 1215	127 134	75.42 % 75.68 %	22.27 % 21.91 %	2.31 % 2.42 %
GMX Mail	5398 5485	4051 4068	1220 1275	127 142	75.05 % 74.17 %	22.60 % 23.25 %	2.35 % 2.59 %
Zoho Mail	5369 5364	4201 4118	1037 1094	131 152	78.25 % 76.77 %	19.31 % 20.40 %	2.44 % 2.83 %
ProtonMail	5477 5613	4322 4375	1031 1078	124 160	78.91 % 77.94 %	18.82 % 19.21 %	2.26 % 2.85 %
Custom Mail	5598 5239	4465 4086	1002 999	131 154	79.76 % 77.99 %	17.90 % 19.07 %	2.34 % 2.94 %
iCloud Mail	5337 5587	3883 3997	1323 1429	131 161	72.76 % 71.54 %	24.79 % 25.58 %	2.45 % 2.88 %
Tuta	5408 5710	4239 4463	1038 1082	131 165	78.38 % 78.16 %	19.19 % 18.95 %	2.42 % 2.89 %
Juno.com	5353 5302	4211 4078	1015 1076	127 148	78.67 % 76.91 %	18.96 % 20.29 %	2.37 % 2.79 %
Mailfence	5373 5420	4200 4198	1044 1072	129 150	78.17 % 77.45 %	19.43 % 19.78 %	2.40 % 2.77 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.