Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 65.251	51.727 50.995	12.292 12.880	1.362 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 78.15 %	18.85 % 19.74 %	2.09 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 5007	3885 3880	1015 1032	104 112	77.67 % 77.49 %	20.29 % 20.61 %	2.08 % 2.24 %
Elektronics	4926 5002	3942 3917	891 978	109 119	80.02 % 78.31 %	18.09 % 19.55 %	2.21 % 2.38 %
Entertainment	5041 4940	3984 3861	966 980	106 108	79.03 % 78.16 %	19.16 % 19.84 %	2.10 % 2.19 %
Cosmetics & Beauty	4918 5084	3938 4002	896 985	103 107	80.07 % 78.72 %	18.22 % 19.37 %	2.09 % 2.10 %
Food & Drink	4841 5128	3815 3992	937 1028	101 120	78.81 % 77.85 %	19.36 % 20.05 %	2.09 % 2.34 %
Home & Garden	4997 5035	3966 3904	941 1025	106 121	79.37 % 77.54 %	18.83 % 20.36 %	2.12 % 2.40 %
Finance	5027 5047	4104 4121	829 813	113 119	81.64 % 81.65 %	16.49 % 16.11 %	2.25 % 2.36 %
Health	5108 5036	4199 4091	830 833	98 114	82.20 % 81.24 %	16.25 % 16.54 %	1.92 % 2.26 %
Pets	5077 4904	4021 3800	949 1010	105 112	79.20 % 77.49 %	18.69 % 20.60 %	2.07 % 2.28 %
Sport & Fitness	4998 5080	3950 3956	956 1019	102 120	79.03 % 77.87 %	19.13 % 20.06 %	2.04 % 2.36 %
Job & Career	4981 5195	3861 3957	1022 1128	110 117	77.51 % 76.17 %	20.52 % 21.71 %	2.21 % 2.25 %
Dating	5215 4876	3970 3617	1161 1141	101 119	76.13 % 74.18 %	22.26 % 23.40 %	1.94 % 2.44 %
Other	5079 4917	4092 3897	899 908	104 124	80.57 % 79.26 %	17.70 % 18.47 %	2.05 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4863	3600 3671	1008 1091	97 113	76.73 % 75.49 %	21.48 % 22.43 %	2.07 % 2.32 %
Outlook Mail	4895 4669	3839 3596	970 976	99 108	78.43 % 77.02 %	19.82 % 20.90 %	2.02 % 2.31 %
Yahoo Mail	4718 4612	3722 3624	902 895	103 106	78.89 % 78.58 %	19.12 % 19.41 %	2.18 % 2.30 %
AOL Mail	4544 4893	3578 3830	885 973	97 106	78.74 % 78.28 %	19.48 % 19.89 %	2.13 % 2.17 %
Mail.com	4787 4597	3849 3631	862 872	102 102	80.41 % 78.99 %	18.01 % 18.97 %	2.13 % 2.22 %
Yandex Mail	4782 4643	3765 3588	922 961	92 105	78.73 % 77.28 %	19.28 % 20.70 %	1.92 % 2.26 %
GMX Mail	4698 4647	3646 3593	977 965	90 108	77.61 % 77.32 %	20.80 % 20.77 %	1.92 % 2.32 %
Zoho Mail	4615 4696	3714 3688	814 912	100 108	80.48 % 78.53 %	17.64 % 19.42 %	2.17 % 2.30 %
ProtonMail	4869 4871	3938 3895	835 865	106 112	80.88 % 79.96 %	17.15 % 17.76 %	2.18 % 2.30 %
Custom Mail	4585 4628	3773 3738	727 798	92 102	82.29 % 80.77 %	15.86 % 17.24 %	2.01 % 2.20 %
iCloud Mail	4800 4756	3648 3559	1059 1088	109 119	76.00 % 74.83 %	22.06 % 22.88 %	2.27 % 2.50 %
Tuta	4702 4809	3816 3810	810 895	97 120	81.16 % 79.23 %	17.23 % 18.61 %	2.06 % 2.50 %
Juno.com	4624 4601	3727 3672	814 817	98 109	80.60 % 79.81 %	17.60 % 17.76 %	2.12 % 2.37 %
Mailfence	3899 3966	3112 3100	707 772	80 94	79.82 % 78.16 %	18.13 % 19.47 %	2.05 % 2.37 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.