Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 77.005	58.968 58.115	15.953 16.752	1.824 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 75.47 %	20.79 % 21.75 %	2.38 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 6185	4504 4653	1267 1353	143 179	76.16 % 75.23 %	21.42 % 21.88 %	2.42 % 2.89 %
Elektronics	5868 5641	4553 4262	1181 1208	134 171	77.59 % 75.55 %	20.13 % 21.41 %	2.28 % 3.03 %
Entertainment	5828 5966	4466 4517	1211 1290	151 159	76.63 % 75.71 %	20.78 % 21.62 %	2.59 % 2.67 %
Cosmetics & Beauty	5890 5704	4508 4340	1235 1214	147 150	76.54 % 76.09 %	20.97 % 21.28 %	2.50 % 2.63 %
Food & Drink	5750 6036	4392 4522	1217 1336	141 178	76.38 % 74.92 %	21.17 % 22.13 %	2.45 % 2.95 %
Home & Garden	5793 5952	4419 4433	1235 1355	139 164	76.28 % 74.48 %	21.32 % 22.77 %	2.40 % 2.76 %
Finance	6023 5847	4833 4638	1058 1058	132 151	80.24 % 79.32 %	17.57 % 18.09 %	2.19 % 2.58 %
Health	5855 5799	4728 4532	989 1110	138 157	80.75 % 78.15 %	16.89 % 19.14 %	2.36 % 2.71 %
Pets	6044 5771	4628 4334	1266 1284	150 153	76.57 % 75.10 %	20.95 % 22.25 %	2.48 % 2.65 %
Sport & Fitness	5966 5974	4538 4502	1289 1302	139 170	76.06 % 75.36 %	21.61 % 21.79 %	2.33 % 2.85 %
Job & Career	5805 5898	4293 4328	1383 1403	129 167	73.95 % 73.38 %	23.82 % 23.79 %	2.22 % 2.83 %
Dating	6096 6064	4448 4326	1502 1578	146 160	72.97 % 71.34 %	24.64 % 26.02 %	2.40 % 2.64 %
Other	5913 6168	4658 4728	1120 1261	135 179	78.78 % 76.65 %	18.94 % 20.44 %	2.28 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5714	4230 4156	1383 1400	136 158	73.58 % 72.73 %	24.06 % 24.50 %	2.37 % 2.77 %
Outlook Mail	5551 5494	4199 4066	1218 1273	134 155	75.64 % 74.01 %	21.94 % 23.17 %	2.41 % 2.82 %
Yahoo Mail	5389 5514	4096 4084	1163 1272	130 158	76.01 % 74.07 %	21.58 % 23.07 %	2.41 % 2.87 %
AOL Mail	5421 5520	4128 4135	1154 1240	139 145	76.15 % 74.91 %	21.29 % 22.46 %	2.56 % 2.63 %
Mail.com	5473 5466	4237 4168	1110 1150	126 148	77.42 % 76.25 %	20.28 % 21.04 %	2.30 % 2.71 %
Yandex Mail	5537 5488	4191 4136	1221 1215	125 137	75.69 % 75.36 %	22.05 % 22.14 %	2.26 % 2.50 %
GMX Mail	5437 5433	4101 4019	1209 1266	127 148	75.43 % 73.97 %	22.24 % 23.30 %	2.34 % 2.72 %
Zoho Mail	5426 5493	4257 4196	1041 1142	128 155	78.46 % 76.39 %	19.19 % 20.79 %	2.36 % 2.82 %
ProtonMail	5529 5582	4351 4346	1053 1080	125 156	78.69 % 77.86 %	19.05 % 19.35 %	2.26 % 2.79 %
Custom Mail	5609 5204	4490 4064	990 991	129 149	80.05 % 78.09 %	17.65 % 19.04 %	2.30 % 2.86 %
iCloud Mail	5310 5619	3859 4011	1320 1444	131 164	72.67 % 71.38 %	24.86 % 25.70 %	2.47 % 2.92 %
Tuta	5461 5664	4288 4405	1039 1097	134 162	78.52 % 77.77 %	19.03 % 19.37 %	2.45 % 2.86 %
Juno.com	5359 5290	4228 4060	1001 1079	130 151	78.90 % 76.75 %	18.68 % 20.40 %	2.43 % 2.85 %
Mailfence	5494 5524	4313 4269	1051 1103	130 152	78.50 % 77.28 %	19.13 % 19.97 %	2.37 % 2.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.