Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 66.195	50.496 49.906	13.892 14.478	1.610 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 75.39 %	21.05 % 21.87 %	2.44 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5319	3818 3992	1104 1177	128 150	75.60 % 75.05 %	21.86 % 22.13 %	2.53 % 2.82 %
Elektronics	5037 4743	3891 3580	1024 1025	122 138	77.25 % 75.48 %	20.33 % 21.61 %	2.42 % 2.91 %
Entertainment	4916 5189	3753 3919	1032 1133	131 137	76.34 % 75.53 %	20.99 % 21.83 %	2.66 % 2.64 %
Cosmetics & Beauty	5130 4842	3905 3673	1094 1047	131 122	76.12 % 75.86 %	21.33 % 21.62 %	2.55 % 2.52 %
Food & Drink	4966 5176	3788 3874	1056 1153	122 149	76.28 % 74.85 %	21.26 % 22.28 %	2.46 % 2.88 %
Home & Garden	4955 5130	3765 3815	1068 1172	122 143	75.98 % 74.37 %	21.55 % 22.85 %	2.46 % 2.79 %
Finance	5214 5025	4164 3974	932 921	118 130	79.86 % 79.08 %	17.87 % 18.33 %	2.26 % 2.59 %
Health	5023 5079	4039 3983	862 960	122 136	80.41 % 78.42 %	17.16 % 18.90 %	2.43 % 2.68 %
Pets	5226 4968	3995 3726	1100 1110	131 132	76.44 % 75.00 %	21.05 % 22.34 %	2.51 % 2.66 %
Sport & Fitness	5067 5085	3831 3829	1117 1114	119 142	75.61 % 75.30 %	22.04 % 21.91 %	2.35 % 2.79 %
Job & Career	5039 5105	3712 3750	1214 1214	113 141	73.67 % 73.46 %	24.09 % 23.78 %	2.24 % 2.76 %
Dating	5302 5238	3863 3750	1310 1349	129 139	72.86 % 71.59 %	24.71 % 25.75 %	2.43 % 2.65 %
Other	5073 5296	3972 4041	979 1103	122 152	78.30 % 76.30 %	19.30 % 20.83 %	2.40 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4881	3704 3533	1236 1214	122 134	73.17 % 72.38 %	24.42 % 24.87 %	2.41 % 2.75 %
Outlook Mail	4745 4740	3578 3515	1047 1096	120 129	75.41 % 74.16 %	22.07 % 23.12 %	2.53 % 2.72 %
Yahoo Mail	4540 4752	3439 3511	988 1108	113 133	75.75 % 73.88 %	21.76 % 23.32 %	2.49 % 2.80 %
AOL Mail	4623 4761	3506 3579	998 1058	119 124	75.84 % 75.17 %	21.59 % 22.22 %	2.57 % 2.60 %
Mail.com	4699 4663	3615 3553	970 985	114 125	76.93 % 76.20 %	20.64 % 21.12 %	2.43 % 2.68 %
Yandex Mail	4838 4708	3651 3534	1075 1056	112 118	75.47 % 75.06 %	22.22 % 22.43 %	2.32 % 2.51 %
GMX Mail	4634 4685	3475 3453	1048 1110	111 122	74.99 % 73.70 %	22.62 % 23.69 %	2.40 % 2.60 %
Zoho Mail	4660 4670	3641 3547	903 992	116 131	78.13 % 75.95 %	19.38 % 21.24 %	2.49 % 2.81 %
ProtonMail	4758 4822	3727 3765	918 924	113 133	78.33 % 78.08 %	19.29 % 19.16 %	2.37 % 2.76 %
Custom Mail	4846 4433	3852 3458	879 853	115 122	79.49 % 78.01 %	18.14 % 19.24 %	2.37 % 2.75 %
iCloud Mail	4576 4799	3314 3441	1148 1219	114 139	72.42 % 71.70 %	25.09 % 25.40 %	2.49 % 2.90 %
Tuta	4623 4878	3623 3785	886 953	114 140	78.37 % 77.59 %	19.17 % 19.54 %	2.47 % 2.87 %
Juno.com	4672 4576	3685 3501	873 946	114 129	78.87 % 76.51 %	18.69 % 20.67 %	2.44 % 2.82 %
Mailfence	4722 4827	3686 3731	923 964	113 132	78.06 % 77.29 %	19.55 % 19.97 %	2.39 % 2.73 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.