Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 66.036	50.618 49.737	13.815 14.491	1.628 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 75.32 %	20.91 % 21.94 %	2.46 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5214	3839 3908	1131 1158	126 148	75.33 % 74.95 %	22.19 % 22.21 %	2.47 % 2.84 %
Elektronics	4947 4850	3824 3642	1000 1071	123 137	77.30 % 75.09 %	20.21 % 22.08 %	2.49 % 2.82 %
Entertainment	5021 5119	3848 3884	1042 1102	131 133	76.64 % 75.87 %	20.75 % 21.53 %	2.61 % 2.60 %
Cosmetics & Beauty	5117 4924	3912 3722	1074 1074	131 128	76.45 % 75.59 %	20.99 % 21.81 %	2.56 % 2.60 %
Food & Drink	4942 5217	3770 3868	1048 1204	124 145	76.28 % 74.14 %	21.21 % 23.08 %	2.51 % 2.78 %
Home & Garden	4962 5102	3769 3787	1072 1175	121 140	75.96 % 74.23 %	21.60 % 23.03 %	2.44 % 2.74 %
Finance	5164 5016	4115 3975	929 910	120 131	79.69 % 79.25 %	17.99 % 18.14 %	2.32 % 2.61 %
Health	5057 5061	4077 3985	859 942	121 134	80.62 % 78.74 %	16.99 % 18.61 %	2.39 % 2.65 %
Pets	5210 4986	3989 3735	1084 1118	137 133	76.56 % 74.91 %	20.81 % 22.42 %	2.63 % 2.67 %
Sport & Fitness	5096 5033	3867 3800	1108 1091	121 142	75.88 % 75.50 %	21.74 % 21.68 %	2.37 % 2.82 %
Job & Career	5089 5166	3769 3782	1199 1241	121 143	74.06 % 73.21 %	23.56 % 24.02 %	2.38 % 2.77 %
Dating	5224 5130	3809 3669	1288 1321	127 140	72.91 % 71.52 %	24.66 % 25.75 %	2.43 % 2.73 %
Other	5136 5218	4030 3980	981 1084	125 154	78.47 % 76.27 %	19.10 % 20.77 %	2.43 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4899	3617 3520	1192 1243	120 136	73.38 % 71.85 %	24.18 % 25.37 %	2.43 % 2.78 %
Outlook Mail	4678 4615	3530 3424	1025 1064	123 127	75.46 % 74.19 %	21.91 % 23.06 %	2.63 % 2.75 %
Yahoo Mail	4535 4657	3437 3468	981 1056	117 133	75.79 % 74.47 %	21.63 % 22.68 %	2.58 % 2.86 %
AOL Mail	4583 4765	3482 3549	981 1089	120 127	75.98 % 74.48 %	21.41 % 22.85 %	2.62 % 2.67 %
Mail.com	4740 4684	3650 3584	975 978	115 122	77.00 % 76.52 %	20.57 % 20.88 %	2.43 % 2.60 %
Yandex Mail	4759 4694	3597 3508	1053 1065	109 121	75.58 % 74.73 %	22.13 % 22.69 %	2.29 % 2.58 %
GMX Mail	4721 4692	3532 3470	1078 1095	111 127	74.81 % 73.96 %	22.83 % 23.34 %	2.35 % 2.71 %
Zoho Mail	4629 4739	3604 3596	912 1013	113 130	77.86 % 75.88 %	19.70 % 21.38 %	2.44 % 2.74 %
ProtonMail	4776 4851	3743 3774	914 943	119 134	78.37 % 77.80 %	19.14 % 19.44 %	2.49 % 2.76 %
Custom Mail	4773 4470	3802 3477	853 874	118 119	79.66 % 77.79 %	17.87 % 19.55 %	2.47 % 2.66 %
iCloud Mail	4661 4787	3377 3429	1162 1219	122 139	72.45 % 71.63 %	24.93 % 25.46 %	2.62 % 2.90 %
Tuta	4794 4825	3787 3728	891 960	116 137	78.99 % 77.26 %	18.59 % 19.90 %	2.42 % 2.84 %
Juno.com	4753 4597	3744 3525	896 942	113 130	78.77 % 76.68 %	18.85 % 20.49 %	2.38 % 2.83 %
Mailfence	4730 4761	3716 3685	902 950	112 126	78.56 % 77.40 %	19.07 % 19.95 %	2.37 % 2.65 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.