Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 66.041	51.770 49.987	13.154 14.393	1.367 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 75.69 %	19.84 % 21.79 %	2.06 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5176	3949 3891	1101 1157	103 128	76.63 % 75.17 %	21.37 % 22.35 %	2.00 % 2.47 %
Elektronics	4958 4959	3899 3758	954 1073	105 128	78.64 % 75.78 %	19.24 % 21.64 %	2.12 % 2.58 %
Entertainment	5001 5013	3898 3809	999 1089	104 115	77.94 % 75.98 %	19.98 % 21.72 %	2.08 % 2.29 %
Cosmetics & Beauty	5061 5082	3979 3884	977 1083	105 115	78.62 % 76.43 %	19.30 % 21.31 %	2.07 % 2.26 %
Food & Drink	4952 5138	3841 3866	1009 1142	102 130	77.56 % 75.24 %	20.38 % 22.23 %	2.06 % 2.53 %
Home & Garden	5025 5077	3920 3810	1000 1135	105 132	78.01 % 75.04 %	19.90 % 22.36 %	2.09 % 2.60 %
Finance	5173 5091	4182 4065	877 896	114 130	80.84 % 79.85 %	16.95 % 17.60 %	2.20 % 2.55 %
Health	5211 5068	4237 4017	876 926	98 125	81.31 % 79.26 %	16.81 % 18.27 %	1.88 % 2.47 %
Pets	5136 5058	4006 3791	1021 1140	109 127	78.00 % 74.95 %	19.88 % 22.54 %	2.12 % 2.51 %
Sport & Fitness	5048 5116	3934 3846	1011 1137	103 133	77.93 % 75.18 %	20.03 % 22.22 %	2.04 % 2.60 %
Job & Career	5114 5150	3877 3767	1127 1254	110 129	75.81 % 73.15 %	22.04 % 24.35 %	2.15 % 2.50 %
Dating	5323 5017	3953 3560	1265 1324	105 133	74.26 % 70.96 %	23.76 % 26.39 %	1.97 % 2.65 %
Other	5136 5096	4095 3923	937 1037	104 136	79.73 % 76.98 %	18.24 % 20.35 %	2.02 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4870	3620 3514	1113 1235	95 121	74.98 % 72.16 %	23.05 % 25.36 %	1.97 % 2.48 %
Outlook Mail	4793 4676	3670 3471	1023 1085	100 120	76.57 % 74.23 %	21.34 % 23.20 %	2.09 % 2.57 %
Yahoo Mail	4663 4648	3610 3511	951 1016	102 121	77.42 % 75.54 %	20.39 % 21.86 %	2.19 % 2.60 %
AOL Mail	4530 4816	3509 3634	925 1067	96 115	77.46 % 75.46 %	20.42 % 22.16 %	2.12 % 2.39 %
Mail.com	4778 4564	3765 3498	917 956	96 110	78.80 % 76.64 %	19.19 % 20.95 %	2.01 % 2.41 %
Yandex Mail	4812 4786	3721 3583	1001 1090	90 113	77.33 % 74.86 %	20.80 % 22.77 %	1.87 % 2.36 %
GMX Mail	4740 4640	3594 3440	1056 1080	90 120	75.82 % 74.14 %	22.28 % 23.28 %	1.90 % 2.59 %
Zoho Mail	4651 4693	3695 3563	862 1013	94 117	79.45 % 75.92 %	18.53 % 21.59 %	2.02 % 2.49 %
ProtonMail	4801 4856	3838 3783	857 951	106 122	79.94 % 77.90 %	17.85 % 19.58 %	2.21 % 2.51 %
Custom Mail	4694 4542	3817 3565	782 868	95 109	81.32 % 78.49 %	16.66 % 19.11 %	2.02 % 2.40 %
iCloud Mail	4792 4782	3550 3421	1133 1231	109 130	74.08 % 71.54 %	23.64 % 25.74 %	2.27 % 2.72 %
Tuta	4790 4850	3848 3751	841 968	101 131	80.33 % 77.34 %	17.56 % 19.96 %	2.11 % 2.70 %
Juno.com	4723 4636	3772 3609	851 908	100 119	79.86 % 77.85 %	18.02 % 19.59 %	2.12 % 2.57 %
Mailfence	4696 4682	3761 3644	842 925	93 113	80.09 % 77.83 %	17.93 % 19.76 %	1.98 % 2.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.