Benchmark Email and Amazon SES Email Deliverability Comparison

Benchmark Email

Amazon SES

In this comparison, the deliverability of Benchmark Email and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 64.456	51.984 51.232	11.432 12.207	1.289 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 79.48 %	17.79 % 18.94 %	2.01 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4838	3990 3818	947 949	97 104	79.53 % 78.92 %	18.88 % 19.62 %	1.93 % 2.15 %
Elektronics	4959 5000	4054 3966	838 937	112 111	81.75 % 79.32 %	16.90 % 18.74 %	2.26 % 2.22 %
Entertainment	5054 4804	4088 3820	905 908	100 104	80.89 % 79.52 %	17.91 % 18.90 %	1.98 % 2.16 %
Cosmetics & Beauty	4874 5054	3977 4039	852 942	96 106	81.60 % 79.92 %	17.48 % 18.64 %	1.97 % 2.10 %
Food & Drink	4756 5071	3832 4017	873 974	99 117	80.57 % 79.22 %	18.36 % 19.21 %	2.08 % 2.31 %
Home & Garden	4986 5106	4050 4034	881 997	103 117	81.23 % 79.01 %	17.67 % 19.53 %	2.07 % 2.29 %
Finance	4816 4930	3968 4057	772 795	107 110	82.39 % 82.29 %	16.03 % 16.13 %	2.22 % 2.23 %
Health	4962 4996	4116 4104	768 815	90 108	82.95 % 82.15 %	15.48 % 16.31 %	1.81 % 2.16 %
Pets	5128 4837	4149 3817	903 954	97 113	80.91 % 78.91 %	17.61 % 19.72 %	1.89 % 2.34 %
Sport & Fitness	4893 4943	3945 3899	878 961	92 111	80.63 % 78.88 %	17.94 % 19.44 %	1.88 % 2.25 %
Job & Career	4916 5131	3906 4005	949 1041	104 112	79.45 % 78.05 %	19.30 % 20.29 %	2.12 % 2.18 %
Dating	4920 4758	3850 3634	1022 1053	94 110	78.25 % 76.38 %	20.77 % 22.13 %	1.91 % 2.31 %
Other	4975 4988	4059 4022	844 881	98 124	81.59 % 80.63 %	16.96 % 17.66 %	1.97 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4760	3698 3677	936 998	91 103	79.19 % 77.25 %	20.04 % 20.97 %	1.95 % 2.16 %
Outlook Mail	4924 4626	3941 3627	926 927	96 104	80.04 % 78.40 %	18.81 % 20.04 %	1.95 % 2.25 %
Yahoo Mail	4688 4532	3774 3628	856 831	95 101	80.50 % 80.05 %	18.26 % 18.34 %	2.03 % 2.23 %
AOL Mail	4499 4780	3634 3790	807 923	92 101	80.77 % 79.29 %	17.94 % 19.31 %	2.04 % 2.11 %
Mail.com	4687 4596	3838 3690	802 839	95 100	81.89 % 80.29 %	17.11 % 18.26 %	2.03 % 2.18 %
Yandex Mail	4988 4673	4005 3696	898 917	97 111	80.29 % 79.09 %	18.00 % 19.62 %	1.94 % 2.38 %
GMX Mail	4755 4736	3794 3738	931 914	89 109	79.79 % 78.93 %	19.58 % 19.30 %	1.87 % 2.30 %
Zoho Mail	4609 4798	3770 3835	755 896	97 107	81.80 % 79.93 %	16.38 % 18.67 %	2.10 % 2.23 %
ProtonMail	4768 4839	3915 3916	781 831	101 107	82.11 % 80.93 %	16.38 % 17.17 %	2.12 % 2.21 %
Custom Mail	4523 4720	3760 3865	699 801	86 101	83.13 % 81.89 %	15.45 % 16.97 %	1.90 % 2.14 %
iCloud Mail	4757 4771	3732 3666	977 1030	100 118	78.45 % 76.84 %	20.54 % 21.59 %	2.10 % 2.47 %
Tuta	4644 4800	3839 3868	749 871	93 115	82.67 % 80.58 %	16.13 % 18.15 %	2.00 % 2.40 %
Juno.com	4640 4639	3787 3747	768 802	97 100	81.62 % 80.77 %	16.55 % 17.29 %	2.09 % 2.16 %
Mailfence	3104 3186	2497 2489	547 627	60 70	80.44 % 78.12 %	17.62 % 19.68 %	1.93 % 2.20 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.