Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.998	49.906 50.496	14.478 13.892	1.811 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 76.51 %	21.87 % 21.05 %	2.74 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5050	3992 3818	1177 1104	150 128	75.05 % 75.60 %	22.13 % 21.86 %	2.82 % 2.53 %
Elektronics	4743 5037	3580 3891	1025 1024	138 122	75.48 % 77.25 %	21.61 % 20.33 %	2.91 % 2.42 %
Entertainment	5189 4916	3919 3753	1133 1032	137 131	75.53 % 76.34 %	21.83 % 20.99 %	2.64 % 2.66 %
Cosmetics & Beauty	4842 5130	3673 3905	1047 1094	122 131	75.86 % 76.12 %	21.62 % 21.33 %	2.52 % 2.55 %
Food & Drink	5176 4966	3874 3788	1153 1056	149 122	74.85 % 76.28 %	22.28 % 21.26 %	2.88 % 2.46 %
Home & Garden	5130 4955	3815 3765	1172 1068	143 122	74.37 % 75.98 %	22.85 % 21.55 %	2.79 % 2.46 %
Finance	5025 5214	3974 4164	921 932	130 118	79.08 % 79.86 %	18.33 % 17.87 %	2.59 % 2.26 %
Health	5079 5023	3983 4039	960 862	136 122	78.42 % 80.41 %	18.90 % 17.16 %	2.68 % 2.43 %
Pets	4968 5226	3726 3995	1110 1100	132 131	75.00 % 76.44 %	22.34 % 21.05 %	2.66 % 2.51 %
Sport & Fitness	5085 5067	3829 3831	1114 1117	142 119	75.30 % 75.61 %	21.91 % 22.04 %	2.79 % 2.35 %
Job & Career	5105 5039	3750 3712	1214 1214	141 113	73.46 % 73.67 %	23.78 % 24.09 %	2.76 % 2.24 %
Dating	5238 5302	3750 3863	1349 1310	139 129	71.59 % 72.86 %	25.75 % 24.71 %	2.65 % 2.43 %
Other	5296 5073	4041 3972	1103 979	152 122	76.30 % 78.30 %	20.83 % 19.30 %	2.87 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 5062	3533 3704	1214 1236	134 122	72.38 % 73.17 %	24.87 % 24.42 %	2.75 % 2.41 %
Outlook Mail	4740 4745	3515 3578	1096 1047	129 120	74.16 % 75.41 %	23.12 % 22.07 %	2.72 % 2.53 %
Yahoo Mail	4752 4540	3511 3439	1108 988	133 113	73.88 % 75.75 %	23.32 % 21.76 %	2.80 % 2.49 %
AOL Mail	4761 4623	3579 3506	1058 998	124 119	75.17 % 75.84 %	22.22 % 21.59 %	2.60 % 2.57 %
Mail.com	4663 4699	3553 3615	985 970	125 114	76.20 % 76.93 %	21.12 % 20.64 %	2.68 % 2.43 %
Yandex Mail	4708 4838	3534 3651	1056 1075	118 112	75.06 % 75.47 %	22.43 % 22.22 %	2.51 % 2.32 %
GMX Mail	4685 4634	3453 3475	1110 1048	122 111	73.70 % 74.99 %	23.69 % 22.62 %	2.60 % 2.40 %
Zoho Mail	4670 4660	3547 3641	992 903	131 116	75.95 % 78.13 %	21.24 % 19.38 %	2.81 % 2.49 %
ProtonMail	4822 4758	3765 3727	924 918	133 113	78.08 % 78.33 %	19.16 % 19.29 %	2.76 % 2.37 %
Custom Mail	4433 4846	3458 3852	853 879	122 115	78.01 % 79.49 %	19.24 % 18.14 %	2.75 % 2.37 %
iCloud Mail	4799 4576	3441 3314	1219 1148	139 114	71.70 % 72.42 %	25.40 % 25.09 %	2.90 % 2.49 %
Tuta	4878 4623	3785 3623	953 886	140 114	77.59 % 78.37 %	19.54 % 19.17 %	2.87 % 2.47 %
Juno.com	4576 4672	3501 3685	946 873	129 114	76.51 % 78.87 %	20.67 % 18.69 %	2.82 % 2.44 %
Mailfence	4827 4722	3731 3686	964 923	132 113	77.29 % 78.06 %	19.97 % 19.55 %	2.73 % 2.39 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.