Amazon SES and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 403.511	7.419 304.350	1.179 83.475	332 15.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 75.43 %	13.20 % 20.69 %	3.72 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 30861	527 24225	68 5527	22 1109	85.41 % 78.50 %	11.02 % 17.91 %	3.57 % 3.59 %
Elektronics	707 31374	595 23774	87 6413	25 1187	84.16 % 75.78 %	12.31 % 20.44 %	3.54 % 3.78 %
Entertainment	677 30491	568 23046	88 6288	21 1157	83.90 % 75.58 %	13.00 % 20.62 %	3.10 % 3.79 %
Cosmetics & Beauty	743 30786	613 23186	97 6391	33 1209	82.50 % 75.31 %	13.06 % 20.76 %	4.44 % 3.93 %
Food & Drink	625 31039	545 24340	69 5595	11 1104	87.20 % 78.42 %	11.04 % 18.03 %	1.76 % 3.56 %
Home & Garden	714 31225	607 24572	81 5576	26 1077	85.01 % 78.69 %	11.34 % 17.86 %	3.64 % 3.45 %
Finance	699 31404	564 22603	106 7456	29 1345	80.69 % 71.97 %	15.16 % 23.74 %	4.15 % 4.28 %
Health	703 31637	560 23007	106 7350	37 1280	79.66 % 72.72 %	15.08 % 23.23 %	5.26 % 4.05 %
Pets	671 31017	565 24086	83 5839	23 1092	84.20 % 77.65 %	12.37 % 18.83 %	3.43 % 3.52 %
Sport & Fitness	712 30330	585 22630	101 6466	26 1234	82.16 % 74.61 %	14.19 % 21.32 %	3.65 % 4.07 %
Job & Career	687 31369	563 22971	103 6991	21 1407	81.95 % 73.23 %	14.99 % 22.29 %	3.06 % 4.49 %
Dating	677 30965	545 21909	103 7751	29 1305	80.50 % 70.75 %	15.21 % 25.03 %	4.28 % 4.21 %
Other	698 31013	582 24001	87 5832	29 1180	83.38 % 77.39 %	12.46 % 18.81 %	4.15 % 3.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 39730	522 28663	120 9308	39 1759	76.65 % 72.14 %	17.62 % 23.43 %	5.73 % 4.43 %
Outlook Mail	682 40426	557 29325	100 9386	25 1715	81.67 % 72.54 %	14.66 % 23.22 %	3.67 % 4.24 %
Yahoo Mail	743 40091	603 30189	101 8311	39 1591	81.16 % 75.30 %	13.59 % 20.73 %	5.25 % 3.97 %
AOL Mail	679 40345	569 30298	91 8439	19 1608	83.80 % 75.10 %	13.40 % 20.92 %	2.80 % 3.99 %
Mail.com	682 40411	563 30878	85 8027	34 1506	82.55 % 76.41 %	12.46 % 19.86 %	4.99 % 3.73 %
Yandex Mail	674 40064	550 29475	100 8907	24 1682	81.60 % 73.57 %	14.84 % 22.23 %	3.56 % 4.20 %
GMX Mail	677 40369	574 30748	79 8230	24 1391	84.79 % 76.17 %	11.67 % 20.39 %	3.55 % 3.45 %
Zoho Mail	717 40051	609 30869	84 7662	24 1520	84.94 % 77.07 %	11.72 % 19.13 %	3.35 % 3.80 %
ProtonMail	690 39970	590 30842	76 7684	24 1444	85.51 % 77.16 %	11.01 % 19.22 %	3.48 % 3.61 %
Custom Mail	636 39969	556 31364	69 7205	11 1400	87.42 % 78.47 %	10.85 % 18.03 %	1.73 % 3.50 %
iCloud Mail	716 727	569 559	122 136	25 32	79.47 % 76.89 %	17.04 % 18.71 %	3.49 % 4.40 %
Tuta	689 643	584 537	80 86	25 20	84.76 % 83.51 %	11.61 % 13.37 %	3.63 % 3.11 %
Juno.com	664 715	573 603	72 94	19 18	86.30 % 84.34 %	10.84 % 13.15 %	2.86 % 2.52 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.