Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 66.517	49.732 51.489	14.713 13.555	1.825 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.41 %	22.20 % 20.38 %	2.75 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5092	3853 3869	1166 1119	142 104	74.66 % 75.98 %	22.59 % 21.98 %	2.75 % 2.04 %
Elektronics	4919 4973	3684 3847	1096 1013	139 113	74.89 % 77.36 %	22.28 % 20.37 %	2.83 % 2.27 %
Entertainment	5074 5012	3837 3878	1108 1024	129 110	75.62 % 77.37 %	21.84 % 20.43 %	2.54 % 2.19 %
Cosmetics & Beauty	5010 5223	3781 4055	1100 1046	129 122	75.47 % 77.64 %	21.96 % 20.03 %	2.57 % 2.34 %
Food & Drink	5249 4966	3892 3822	1211 1032	146 112	74.15 % 76.96 %	23.07 % 20.78 %	2.78 % 2.26 %
Home & Garden	5026 5045	3721 3898	1161 1033	144 114	74.04 % 77.26 %	23.10 % 20.48 %	2.87 % 2.26 %
Finance	5013 5216	3974 4194	907 902	132 120	79.27 % 80.41 %	18.09 % 17.29 %	2.63 % 2.30 %
Health	5091 5162	4000 4202	958 854	133 106	78.57 % 81.40 %	18.82 % 16.54 %	2.61 % 2.05 %
Pets	5099 5207	3796 4018	1160 1073	143 116	74.45 % 77.17 %	22.75 % 20.61 %	2.80 % 2.23 %
Sport & Fitness	5198 5103	3885 3931	1168 1062	145 110	74.74 % 77.03 %	22.47 % 20.81 %	2.79 % 2.16 %
Job & Career	5173 5025	3762 3776	1267 1138	144 111	72.72 % 75.14 %	24.49 % 22.65 %	2.78 % 2.21 %
Dating	5160 5351	3657 3944	1357 1287	146 120	70.87 % 73.71 %	26.30 % 24.05 %	2.83 % 2.24 %
Other	5097 5142	3890 4055	1054 972	153 115	76.32 % 78.86 %	20.68 % 18.90 %	3.00 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4961	3466 3682	1250 1171	137 108	71.42 % 74.22 %	25.76 % 23.60 %	2.82 % 2.18 %
Outlook Mail	4676 4807	3438 3647	1110 1049	128 111	73.52 % 75.87 %	23.74 % 21.82 %	2.74 % 2.31 %
Yahoo Mail	4671 4735	3475 3641	1060 986	136 108	74.40 % 76.90 %	22.69 % 20.82 %	2.91 % 2.28 %
AOL Mail	4862 4536	3626 3467	1105 967	131 102	74.58 % 76.43 %	22.73 % 21.32 %	2.69 % 2.25 %
Mail.com	4623 4907	3525 3828	976 972	122 107	76.25 % 78.01 %	21.11 % 19.81 %	2.64 % 2.18 %
Yandex Mail	4795 4717	3572 3615	1101 1007	122 95	74.49 % 76.64 %	22.96 % 21.35 %	2.54 % 2.01 %
GMX Mail	4634 4808	3410 3623	1098 1085	126 100	73.59 % 75.35 %	23.69 % 22.57 %	2.72 % 2.08 %
Zoho Mail	4727 4653	3577 3668	1021 881	129 104	75.67 % 78.83 %	21.60 % 18.93 %	2.73 % 2.24 %
ProtonMail	4841 4771	3750 3766	958 897	133 108	77.46 % 78.94 %	19.79 % 18.80 %	2.75 % 2.26 %
Custom Mail	4458 4683	3464 3774	878 804	116 105	77.70 % 80.59 %	19.69 % 17.17 %	2.60 % 2.24 %
iCloud Mail	4921 4717	3505 3469	1269 1134	147 114	71.23 % 73.54 %	25.79 % 24.04 %	2.99 % 2.42 %
Tuta	4834 4797	3701 3810	992 878	141 109	76.56 % 79.42 %	20.52 % 18.30 %	2.92 % 2.27 %
Juno.com	4628 4681	3560 3719	937 860	131 102	76.92 % 79.45 %	20.25 % 18.37 %	2.83 % 2.18 %
Mailfence	4747 4744	3663 3780	958 864	126 100	77.16 % 79.68 %	20.18 % 18.21 %	2.65 % 2.11 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.