Amazon SES and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 465.957	60.903 355.143	7.663 92.663	2.145 18.151

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 76.22 %	10.84 % 19.89 %	3.03 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35700	4775 28259	467 6151	124 1290	88.99 % 79.16 %	8.70 % 17.23 %	2.31 % 3.61 %
Elektronics	5513 36123	4825 27703	546 7066	142 1354	87.52 % 76.69 %	9.90 % 19.56 %	2.58 % 3.75 %
Entertainment	5474 35412	4714 27028	595 7016	165 1368	86.12 % 76.32 %	10.87 % 19.81 %	3.01 % 3.86 %
Cosmetics & Beauty	5483 35681	4703 27171	600 7112	180 1398	85.77 % 76.15 %	10.94 % 19.93 %	3.28 % 3.92 %
Food & Drink	5431 35788	4821 28314	481 6204	129 1270	88.77 % 79.12 %	8.86 % 17.34 %	2.38 % 3.55 %
Home & Garden	5531 36065	4903 28615	490 6197	138 1253	88.65 % 79.34 %	8.86 % 17.18 %	2.50 % 3.47 %
Finance	5441 36096	4533 26290	710 8250	198 1556	83.31 % 72.83 %	13.05 % 22.86 %	3.64 % 4.31 %
Health	5394 36349	4563 26802	643 8087	188 1460	84.59 % 73.74 %	11.92 % 22.25 %	3.49 % 4.02 %
Pets	5401 35918	4707 28132	528 6508	166 1278	87.15 % 78.32 %	9.78 % 18.12 %	3.07 % 3.56 %
Sport & Fitness	5481 34992	4646 26369	660 7199	175 1424	84.77 % 75.36 %	12.04 % 20.57 %	3.19 % 4.07 %
Job & Career	5387 36277	4514 26839	698 7810	175 1628	83.79 % 73.98 %	12.96 % 21.53 %	3.25 % 4.49 %
Dating	5355 35782	4472 25694	691 8567	192 1521	83.51 % 71.81 %	12.90 % 23.94 %	3.59 % 4.25 %
Other	5454 35774	4727 27927	554 6496	173 1351	86.67 % 78.07 %	10.16 % 18.16 %	3.17 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 44607	4434 32383	837 10237	238 1987	80.49 % 72.60 %	15.19 % 22.95 %	4.32 % 4.45 %
Outlook Mail	5392 45135	4570 33065	661 10152	161 1918	84.76 % 73.26 %	12.26 % 22.49 %	2.99 % 4.25 %
Yahoo Mail	5500 44944	4705 34098	621 9049	174 1797	85.55 % 75.87 %	11.29 % 20.13 %	3.16 % 4.00 %
AOL Mail	5323 45127	4562 34170	601 9156	160 1801	85.70 % 75.72 %	11.29 % 20.29 %	3.01 % 3.99 %
Mail.com	5465 45241	4730 34831	569 8719	166 1691	86.55 % 76.99 %	10.41 % 19.27 %	3.04 % 3.74 %
Yandex Mail	5401 44855	4542 33284	673 9681	186 1890	84.10 % 74.20 %	12.46 % 21.58 %	3.44 % 4.21 %
GMX Mail	5407 45126	4757 34733	500 8859	150 1534	87.98 % 76.97 %	9.25 % 19.63 %	2.77 % 3.40 %
Zoho Mail	5584 44845	4922 34839	515 8306	147 1700	88.14 % 77.69 %	9.22 % 18.52 %	2.63 % 3.79 %
ProtonMail	5388 44722	4781 34852	464 8276	143 1594	88.73 % 77.93 %	8.61 % 18.51 %	2.65 % 3.56 %
Custom Mail	5329 44780	4744 35408	461 7797	124 1575	89.02 % 79.07 %	8.65 % 17.41 %	2.33 % 3.52 %
iCloud Mail	5558 5589	4547 4289	802 1023	209 277	81.81 % 76.74 %	14.43 % 18.30 %	3.76 % 4.96 %
Tuta	5383 5482	4747 4574	492 719	144 189	88.19 % 83.44 %	9.14 % 13.12 %	2.68 % 3.45 %
Juno.com	5472 5504	4862 4617	467 689	143 198	88.85 % 83.88 %	8.53 % 12.52 %	2.61 % 3.60 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.