Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.745	58.115 58.968	16.752 15.953	2.138 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.84 %	21.75 % 20.79 %	2.78 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5914	4653 4504	1353 1267	179 143	75.23 % 76.16 %	21.88 % 21.42 %	2.89 % 2.42 %
Elektronics	5641 5868	4262 4553	1208 1181	171 134	75.55 % 77.59 %	21.41 % 20.13 %	3.03 % 2.28 %
Entertainment	5966 5828	4517 4466	1290 1211	159 151	75.71 % 76.63 %	21.62 % 20.78 %	2.67 % 2.59 %
Cosmetics & Beauty	5704 5890	4340 4508	1214 1235	150 147	76.09 % 76.54 %	21.28 % 20.97 %	2.63 % 2.50 %
Food & Drink	6036 5750	4522 4392	1336 1217	178 141	74.92 % 76.38 %	22.13 % 21.17 %	2.95 % 2.45 %
Home & Garden	5952 5793	4433 4419	1355 1235	164 139	74.48 % 76.28 %	22.77 % 21.32 %	2.76 % 2.40 %
Finance	5847 6023	4638 4833	1058 1058	151 132	79.32 % 80.24 %	18.09 % 17.57 %	2.58 % 2.19 %
Health	5799 5855	4532 4728	1110 989	157 138	78.15 % 80.75 %	19.14 % 16.89 %	2.71 % 2.36 %
Pets	5771 6044	4334 4628	1284 1266	153 150	75.10 % 76.57 %	22.25 % 20.95 %	2.65 % 2.48 %
Sport & Fitness	5974 5966	4502 4538	1302 1289	170 139	75.36 % 76.06 %	21.79 % 21.61 %	2.85 % 2.33 %
Job & Career	5898 5805	4328 4293	1403 1383	167 129	73.38 % 73.95 %	23.79 % 23.82 %	2.83 % 2.22 %
Dating	6064 6096	4326 4448	1578 1502	160 146	71.34 % 72.97 %	26.02 % 24.64 %	2.64 % 2.40 %
Other	6168 5913	4728 4658	1261 1120	179 135	76.65 % 78.78 %	20.44 % 18.94 %	2.90 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5749	4156 4230	1400 1383	158 136	72.73 % 73.58 %	24.50 % 24.06 %	2.77 % 2.37 %
Outlook Mail	5494 5551	4066 4199	1273 1218	155 134	74.01 % 75.64 %	23.17 % 21.94 %	2.82 % 2.41 %
Yahoo Mail	5514 5389	4084 4096	1272 1163	158 130	74.07 % 76.01 %	23.07 % 21.58 %	2.87 % 2.41 %
AOL Mail	5520 5421	4135 4128	1240 1154	145 139	74.91 % 76.15 %	22.46 % 21.29 %	2.63 % 2.56 %
Mail.com	5466 5473	4168 4237	1150 1110	148 126	76.25 % 77.42 %	21.04 % 20.28 %	2.71 % 2.30 %
Yandex Mail	5488 5537	4136 4191	1215 1221	137 125	75.36 % 75.69 %	22.14 % 22.05 %	2.50 % 2.26 %
GMX Mail	5433 5437	4019 4101	1266 1209	148 127	73.97 % 75.43 %	23.30 % 22.24 %	2.72 % 2.34 %
Zoho Mail	5493 5426	4196 4257	1142 1041	155 128	76.39 % 78.46 %	20.79 % 19.19 %	2.82 % 2.36 %
ProtonMail	5582 5529	4346 4351	1080 1053	156 125	77.86 % 78.69 %	19.35 % 19.05 %	2.79 % 2.26 %
Custom Mail	5204 5609	4064 4490	991 990	149 129	78.09 % 80.05 %	19.04 % 17.65 %	2.86 % 2.30 %
iCloud Mail	5619 5310	4011 3859	1444 1320	164 131	71.38 % 72.67 %	25.70 % 24.86 %	2.92 % 2.47 %
Tuta	5664 5461	4405 4288	1097 1039	162 134	77.77 % 78.52 %	19.37 % 19.03 %	2.86 % 2.45 %
Juno.com	5290 5359	4060 4228	1079 1001	151 130	76.75 % 78.90 %	20.40 % 18.68 %	2.85 % 2.43 %
Mailfence	5524 5494	4269 4313	1103 1051	152 130	77.28 % 78.50 %	19.97 % 19.13 %	2.75 % 2.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.