Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.660 76.363	58.836 58.493	15.978 16.108	1.846 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.60 %	20.84 % 21.09 %	2.41 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5917 5939	4510 4528	1258 1271	149 140	76.22 % 76.24 %	21.26 % 21.40 %	2.52 % 2.36 %
Elektronics	5909 5919	4546 4563	1212 1220	151 136	76.93 % 77.09 %	20.51 % 20.61 %	2.56 % 2.30 %
Entertainment	5926 5705	4538 4367	1244 1203	144 135	76.58 % 76.55 %	20.99 % 21.09 %	2.43 % 2.37 %
Cosmetics & Beauty	5802 5858	4486 4466	1178 1253	138 139	77.32 % 76.24 %	20.30 % 21.39 %	2.38 % 2.37 %
Food & Drink	5980 5785	4579 4381	1243 1261	158 143	76.57 % 75.73 %	20.79 % 21.80 %	2.64 % 2.47 %
Home & Garden	5907 5847	4456 4457	1308 1252	143 138	75.44 % 76.23 %	22.14 % 21.41 %	2.42 % 2.36 %
Finance	5841 5853	4672 4720	1038 1007	131 126	79.99 % 80.64 %	17.77 % 17.20 %	2.24 % 2.15 %
Health	5657 5742	4508 4636	1017 980	132 126	79.69 % 80.74 %	17.98 % 17.07 %	2.33 % 2.19 %
Pets	5830 6090	4460 4640	1235 1311	135 139	76.50 % 76.19 %	21.18 % 21.53 %	2.32 % 2.28 %
Sport & Fitness	5961 6008	4542 4554	1278 1321	141 133	76.20 % 75.80 %	21.44 % 21.99 %	2.37 % 2.21 %
Job & Career	5839 5783	4386 4284	1313 1365	140 134	75.12 % 74.08 %	22.49 % 23.60 %	2.40 % 2.32 %
Dating	6056 6002	4410 4325	1508 1540	138 137	72.82 % 72.06 %	24.90 % 25.66 %	2.28 % 2.28 %
Other	6035 5832	4743 4572	1146 1124	146 136	78.59 % 78.40 %	18.99 % 19.27 %	2.42 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5601	4008 4105	1328 1365	131 131	73.31 % 73.29 %	24.29 % 24.37 %	2.40 % 2.34 %
Outlook Mail	5577 5730	4175 4293	1269 1305	133 132	74.86 % 74.92 %	22.75 % 22.77 %	2.38 % 2.30 %
Yahoo Mail	5411 5527	4091 4175	1187 1224	133 128	75.61 % 75.54 %	21.94 % 22.15 %	2.46 % 2.32 %
AOL Mail	5339 5404	4038 4084	1181 1189	120 131	75.63 % 75.57 %	22.12 % 22.00 %	2.25 % 2.42 %
Mail.com	5498 5347	4270 4134	1102 1094	126 119	77.66 % 77.31 %	20.04 % 20.46 %	2.29 % 2.23 %
Yandex Mail	5591 5557	4294 4218	1173 1207	124 132	76.80 % 75.90 %	20.98 % 21.72 %	2.22 % 2.38 %
GMX Mail	5506 5461	4150 4099	1231 1231	125 131	75.37 % 75.06 %	22.36 % 22.54 %	2.27 % 2.40 %
Zoho Mail	5437 5302	4246 4151	1058 1024	133 127	78.09 % 78.29 %	19.46 % 19.31 %	2.45 % 2.40 %
ProtonMail	5602 5422	4433 4271	1028 1036	141 115	79.13 % 78.77 %	18.35 % 19.11 %	2.52 % 2.12 %
Custom Mail	5239 5555	4162 4429	939 1004	138 122	79.44 % 79.73 %	17.92 % 18.07 %	2.63 % 2.20 %
iCloud Mail	5718 5390	4161 3923	1415 1341	142 126	72.77 % 72.78 %	24.75 % 24.88 %	2.48 % 2.34 %
Tuta	5482 5355	4357 4204	983 1022	142 129	79.48 % 78.51 %	17.93 % 19.08 %	2.59 % 2.41 %
Juno.com	5379 5394	4209 4247	1042 1030	128 117	78.25 % 78.74 %	19.37 % 19.10 %	2.38 % 2.17 %
Mailfence	5414 5318	4242 4160	1042 1036	130 122	78.35 % 78.22 %	19.25 % 19.48 %	2.40 % 2.29 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.