Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 64.256	51.232 51.984	12.207 11.432	1.447 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 80.90 %	18.94 % 17.79 %	2.24 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 5017	3818 3990	949 947	104 97	78.92 % 79.53 %	19.62 % 18.88 %	2.15 % 1.93 %
Elektronics	5000 4959	3966 4054	937 838	111 112	79.32 % 81.75 %	18.74 % 16.90 %	2.22 % 2.26 %
Entertainment	4804 5054	3820 4088	908 905	104 100	79.52 % 80.89 %	18.90 % 17.91 %	2.16 % 1.98 %
Cosmetics & Beauty	5054 4874	4039 3977	942 852	106 96	79.92 % 81.60 %	18.64 % 17.48 %	2.10 % 1.97 %
Food & Drink	5071 4756	4017 3832	974 873	117 99	79.22 % 80.57 %	19.21 % 18.36 %	2.31 % 2.08 %
Home & Garden	5106 4986	4034 4050	997 881	117 103	79.01 % 81.23 %	19.53 % 17.67 %	2.29 % 2.07 %
Finance	4930 4816	4057 3968	795 772	110 107	82.29 % 82.39 %	16.13 % 16.03 %	2.23 % 2.22 %
Health	4996 4962	4104 4116	815 768	108 90	82.15 % 82.95 %	16.31 % 15.48 %	2.16 % 1.81 %
Pets	4837 5128	3817 4149	954 903	113 97	78.91 % 80.91 %	19.72 % 17.61 %	2.34 % 1.89 %
Sport & Fitness	4943 4893	3899 3945	961 878	111 92	78.88 % 80.63 %	19.44 % 17.94 %	2.25 % 1.88 %
Job & Career	5131 4916	4005 3906	1041 949	112 104	78.05 % 79.45 %	20.29 % 19.30 %	2.18 % 2.12 %
Dating	4758 4920	3634 3850	1053 1022	110 94	76.38 % 78.25 %	22.13 % 20.77 %	2.31 % 1.91 %
Other	4988 4975	4022 4059	881 844	124 98	80.63 % 81.59 %	17.66 % 16.96 %	2.49 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4670	3677 3698	998 936	103 91	77.25 % 79.19 %	20.97 % 20.04 %	2.16 % 1.95 %
Outlook Mail	4626 4924	3627 3941	927 926	104 96	78.40 % 80.04 %	20.04 % 18.81 %	2.25 % 1.95 %
Yahoo Mail	4532 4688	3628 3774	831 856	101 95	80.05 % 80.50 %	18.34 % 18.26 %	2.23 % 2.03 %
AOL Mail	4780 4499	3790 3634	923 807	101 92	79.29 % 80.77 %	19.31 % 17.94 %	2.11 % 2.04 %
Mail.com	4596 4687	3690 3838	839 802	100 95	80.29 % 81.89 %	18.26 % 17.11 %	2.18 % 2.03 %
Yandex Mail	4673 4988	3696 4005	917 898	111 97	79.09 % 80.29 %	19.62 % 18.00 %	2.38 % 1.94 %
GMX Mail	4736 4755	3738 3794	914 931	109 89	78.93 % 79.79 %	19.30 % 19.58 %	2.30 % 1.87 %
Zoho Mail	4798 4609	3835 3770	896 755	107 97	79.93 % 81.80 %	18.67 % 16.38 %	2.23 % 2.10 %
ProtonMail	4839 4768	3916 3915	831 781	107 101	80.93 % 82.11 %	17.17 % 16.38 %	2.21 % 2.12 %
Custom Mail	4720 4523	3865 3760	801 699	101 86	81.89 % 83.13 %	16.97 % 15.45 %	2.14 % 1.90 %
iCloud Mail	4771 4757	3666 3732	1030 977	118 100	76.84 % 78.45 %	21.59 % 20.54 %	2.47 % 2.10 %
Tuta	4800 4644	3868 3839	871 749	115 93	80.58 % 82.67 %	18.15 % 16.13 %	2.40 % 2.00 %
Juno.com	4639 4640	3747 3787	802 768	100 97	80.77 % 81.62 %	17.29 % 16.55 %	2.16 % 2.09 %
Mailfence	3186 3104	2489 2497	627 547	70 60	78.12 % 80.44 %	19.68 % 17.62 %	2.20 % 1.93 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.