Amazon SES and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 457.022	53.094 347.768	6.813 91.442	1.902 17.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 76.09 %	11.02 % 20.01 %	3.08 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 34985	4192 27664	419 6067	109 1254	88.81 % 79.07 %	8.88 % 17.34 %	2.31 % 3.58 %
Elektronics	4776 35388	4171 27079	482 6973	123 1336	87.33 % 76.52 %	10.09 % 19.70 %	2.58 % 3.78 %
Entertainment	4756 34731	4077 26473	527 6919	152 1339	85.72 % 76.22 %	11.08 % 19.92 %	3.20 % 3.86 %
Cosmetics & Beauty	4777 34956	4088 26576	535 7014	154 1366	85.58 % 76.03 %	11.20 % 20.07 %	3.22 % 3.91 %
Food & Drink	4706 35094	4169 27727	421 6120	116 1247	88.59 % 79.01 %	8.95 % 17.44 %	2.46 % 3.55 %
Home & Garden	4845 35389	4282 28034	438 6117	125 1238	88.38 % 79.22 %	9.04 % 17.29 %	2.58 % 3.50 %
Finance	4786 35443	3975 25771	635 8146	176 1526	83.05 % 72.71 %	13.27 % 22.98 %	3.68 % 4.31 %
Health	4729 35689	3993 26262	571 7989	165 1438	84.44 % 73.59 %	12.07 % 22.39 %	3.49 % 4.03 %
Pets	4720 35216	4094 27549	471 6419	155 1248	86.74 % 78.23 %	9.98 % 18.23 %	3.28 % 3.54 %
Sport & Fitness	4840 34322	4094 25821	592 7102	154 1399	84.59 % 75.23 %	12.23 % 20.69 %	3.18 % 4.08 %
Job & Career	4734 35568	3959 26270	620 7700	155 1598	83.63 % 73.86 %	13.10 % 21.65 %	3.27 % 4.49 %
Dating	4657 35122	3875 25162	613 8464	169 1496	83.21 % 71.64 %	13.16 % 24.10 %	3.63 % 4.26 %
Other	4763 35119	4125 27380	489 6412	149 1327	86.61 % 77.96 %	10.27 % 18.26 %	3.13 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 43881	3870 31836	742 10105	214 1940	80.19 % 72.55 %	15.38 % 23.03 %	4.43 % 4.42 %
Outlook Mail	4719 44469	3990 32522	586 10051	143 1896	84.55 % 73.13 %	12.42 % 22.60 %	3.03 % 4.26 %
Yahoo Mail	4812 44291	4106 33562	550 8956	156 1773	85.33 % 75.78 %	11.43 % 20.22 %	3.24 % 4.00 %
AOL Mail	4619 44465	3947 33623	531 9065	141 1777	85.45 % 75.62 %	11.50 % 20.39 %	3.05 % 4.00 %
Mail.com	4838 44536	4174 34241	514 8623	150 1672	86.28 % 76.88 %	10.62 % 19.36 %	3.10 % 3.75 %
Yandex Mail	4778 44181	4004 32743	605 9578	169 1860	83.80 % 74.11 %	12.66 % 21.68 %	3.54 % 4.21 %
GMX Mail	4720 44413	4138 34131	446 8773	136 1509	87.67 % 76.85 %	9.45 % 19.75 %	2.88 % 3.40 %
Zoho Mail	4852 44161	4271 34257	455 8224	126 1680	88.03 % 77.57 %	9.38 % 18.62 %	2.60 % 3.80 %
ProtonMail	4705 44023	4161 34251	414 8195	130 1577	88.44 % 77.80 %	8.80 % 18.62 %	2.76 % 3.58 %
Custom Mail	4642 44082	4125 34814	410 7718	107 1550	88.86 % 78.98 %	8.83 % 17.51 %	2.31 % 3.52 %
iCloud Mail	4873 4865	3982 3726	710 898	181 241	81.72 % 76.59 %	14.57 % 18.46 %	3.71 % 4.95 %
Tuta	4698 4820	4132 4015	438 640	128 165	87.95 % 83.30 %	9.32 % 13.28 %	2.72 % 3.42 %
Juno.com	4727 4835	4194 4047	412 616	121 172	88.72 % 83.70 %	8.72 % 12.74 %	2.56 % 3.56 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.