Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 66.061	49.737 50.618	14.491 13.815	1.808 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 76.62 %	21.94 % 20.91 %	2.74 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5096	3908 3839	1158 1131	148 126	74.95 % 75.33 %	22.21 % 22.19 %	2.84 % 2.47 %
Elektronics	4850 4947	3642 3824	1071 1000	137 123	75.09 % 77.30 %	22.08 % 20.21 %	2.82 % 2.49 %
Entertainment	5119 5021	3884 3848	1102 1042	133 131	75.87 % 76.64 %	21.53 % 20.75 %	2.60 % 2.61 %
Cosmetics & Beauty	4924 5117	3722 3912	1074 1074	128 131	75.59 % 76.45 %	21.81 % 20.99 %	2.60 % 2.56 %
Food & Drink	5217 4942	3868 3770	1204 1048	145 124	74.14 % 76.28 %	23.08 % 21.21 %	2.78 % 2.51 %
Home & Garden	5102 4962	3787 3769	1175 1072	140 121	74.23 % 75.96 %	23.03 % 21.60 %	2.74 % 2.44 %
Finance	5016 5164	3975 4115	910 929	131 120	79.25 % 79.69 %	18.14 % 17.99 %	2.61 % 2.32 %
Health	5061 5057	3985 4077	942 859	134 121	78.74 % 80.62 %	18.61 % 16.99 %	2.65 % 2.39 %
Pets	4986 5210	3735 3989	1118 1084	133 137	74.91 % 76.56 %	22.42 % 20.81 %	2.67 % 2.63 %
Sport & Fitness	5033 5096	3800 3867	1091 1108	142 121	75.50 % 75.88 %	21.68 % 21.74 %	2.82 % 2.37 %
Job & Career	5166 5089	3782 3769	1241 1199	143 121	73.21 % 74.06 %	24.02 % 23.56 %	2.77 % 2.38 %
Dating	5130 5224	3669 3809	1321 1288	140 127	71.52 % 72.91 %	25.75 % 24.66 %	2.73 % 2.43 %
Other	5218 5136	3980 4030	1084 981	154 125	76.27 % 78.47 %	20.77 % 19.10 %	2.95 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4929	3520 3617	1243 1192	136 120	71.85 % 73.38 %	25.37 % 24.18 %	2.78 % 2.43 %
Outlook Mail	4615 4678	3424 3530	1064 1025	127 123	74.19 % 75.46 %	23.06 % 21.91 %	2.75 % 2.63 %
Yahoo Mail	4657 4535	3468 3437	1056 981	133 117	74.47 % 75.79 %	22.68 % 21.63 %	2.86 % 2.58 %
AOL Mail	4765 4583	3549 3482	1089 981	127 120	74.48 % 75.98 %	22.85 % 21.41 %	2.67 % 2.62 %
Mail.com	4684 4740	3584 3650	978 975	122 115	76.52 % 77.00 %	20.88 % 20.57 %	2.60 % 2.43 %
Yandex Mail	4694 4759	3508 3597	1065 1053	121 109	74.73 % 75.58 %	22.69 % 22.13 %	2.58 % 2.29 %
GMX Mail	4692 4721	3470 3532	1095 1078	127 111	73.96 % 74.81 %	23.34 % 22.83 %	2.71 % 2.35 %
Zoho Mail	4739 4629	3596 3604	1013 912	130 113	75.88 % 77.86 %	21.38 % 19.70 %	2.74 % 2.44 %
ProtonMail	4851 4776	3774 3743	943 914	134 119	77.80 % 78.37 %	19.44 % 19.14 %	2.76 % 2.49 %
Custom Mail	4470 4773	3477 3802	874 853	119 118	77.79 % 79.66 %	19.55 % 17.87 %	2.66 % 2.47 %
iCloud Mail	4787 4661	3429 3377	1219 1162	139 122	71.63 % 72.45 %	25.46 % 24.93 %	2.90 % 2.62 %
Tuta	4825 4794	3728 3787	960 891	137 116	77.26 % 78.99 %	19.90 % 18.59 %	2.84 % 2.42 %
Juno.com	4597 4753	3525 3744	942 896	130 113	76.68 % 78.77 %	20.49 % 18.85 %	2.83 % 2.38 %
Mailfence	4761 4730	3685 3716	950 902	126 112	77.40 % 78.56 %	19.95 % 19.07 %	2.65 % 2.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.