Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.501	58.531 58.876	16.313 15.914	1.952 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.96 %	21.24 % 20.80 %	2.54 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5936	4639 4533	1298 1270	159 133	76.10 % 76.36 %	21.29 % 21.39 %	2.61 % 2.24 %
Elektronics	5759 5824	4393 4515	1211 1184	155 125	76.28 % 77.52 %	21.03 % 20.33 %	2.69 % 2.15 %
Entertainment	5912 5703	4526 4391	1239 1175	147 137	76.56 % 76.99 %	20.96 % 20.60 %	2.49 % 2.40 %
Cosmetics & Beauty	5686 5999	4358 4595	1187 1267	141 137	76.64 % 76.60 %	20.88 % 21.12 %	2.48 % 2.28 %
Food & Drink	5971 5800	4533 4428	1272 1235	166 137	75.92 % 76.34 %	21.30 % 21.29 %	2.78 % 2.36 %
Home & Garden	5924 5774	4444 4419	1327 1224	153 131	75.02 % 76.53 %	22.40 % 21.20 %	2.58 % 2.27 %
Finance	5801 5942	4612 4821	1048 996	141 125	79.50 % 81.13 %	18.07 % 16.76 %	2.43 % 2.10 %
Health	5676 5777	4496 4673	1041 978	139 126	79.21 % 80.89 %	18.34 % 16.93 %	2.45 % 2.18 %
Pets	5863 6037	4473 4610	1244 1289	146 138	76.29 % 76.36 %	21.22 % 21.35 %	2.49 % 2.29 %
Sport & Fitness	5981 5935	4518 4522	1311 1286	152 127	75.54 % 76.19 %	21.92 % 21.67 %	2.54 % 2.14 %
Job & Career	5911 5829	4393 4335	1366 1370	152 124	74.32 % 74.37 %	23.11 % 23.50 %	2.57 % 2.13 %
Dating	6055 6050	4357 4384	1553 1530	145 136	71.96 % 72.46 %	25.65 % 25.29 %	2.39 % 2.25 %
Other	6161 5895	4789 4650	1216 1110	156 135	77.73 % 78.88 %	19.74 % 18.83 %	2.53 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5720	4008 4226	1360 1368	139 126	72.78 % 73.88 %	24.70 % 23.92 %	2.52 % 2.20 %
Outlook Mail	5624 5654	4190 4259	1294 1267	140 128	74.50 % 75.33 %	23.01 % 22.41 %	2.49 % 2.26 %
Yahoo Mail	5392 5470	4028 4157	1222 1188	142 125	74.70 % 76.00 %	22.66 % 21.72 %	2.63 % 2.29 %
AOL Mail	5396 5323	4057 4038	1210 1158	129 127	75.19 % 75.86 %	22.42 % 21.75 %	2.39 % 2.39 %
Mail.com	5505 5370	4255 4163	1113 1096	137 111	77.29 % 77.52 %	20.22 % 20.41 %	2.49 % 2.07 %
Yandex Mail	5633 5681	4298 4319	1205 1235	130 127	76.30 % 76.03 %	21.39 % 21.74 %	2.31 % 2.24 %
GMX Mail	5505 5409	4118 4091	1255 1194	132 124	74.80 % 75.63 %	22.80 % 22.07 %	2.40 % 2.29 %
Zoho Mail	5405 5415	4188 4264	1074 1028	143 123	77.48 % 78.74 %	19.87 % 18.98 %	2.65 % 2.27 %
ProtonMail	5571 5429	4377 4290	1049 1026	145 113	78.57 % 79.02 %	18.83 % 18.90 %	2.60 % 2.08 %
Custom Mail	5241 5615	4131 4489	966 1004	144 122	78.82 % 79.95 %	18.43 % 17.88 %	2.75 % 2.17 %
iCloud Mail	5680 5279	4096 3870	1434 1289	150 120	72.11 % 73.31 %	25.25 % 24.42 %	2.64 % 2.27 %
Tuta	5624 5387	4448 4249	1024 1013	152 125	79.09 % 78.88 %	18.21 % 18.80 %	2.70 % 2.32 %
Juno.com	5360 5411	4161 4275	1066 1014	133 122	77.63 % 79.01 %	19.89 % 18.74 %	2.48 % 2.25 %
Mailfence	5353 5338	4176 4186	1041 1034	136 118	78.01 % 78.42 %	19.45 % 19.37 %	2.54 % 2.21 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.