Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 66.291	49.987 51.770	14.393 13.154	1.661 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 78.10 %	21.79 % 19.84 %	2.52 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5153	3891 3949	1157 1101	128 103	75.17 % 76.63 %	22.35 % 21.37 %	2.47 % 2.00 %
Elektronics	4959 4958	3758 3899	1073 954	128 105	75.78 % 78.64 %	21.64 % 19.24 %	2.58 % 2.12 %
Entertainment	5013 5001	3809 3898	1089 999	115 104	75.98 % 77.94 %	21.72 % 19.98 %	2.29 % 2.08 %
Cosmetics & Beauty	5082 5061	3884 3979	1083 977	115 105	76.43 % 78.62 %	21.31 % 19.30 %	2.26 % 2.07 %
Food & Drink	5138 4952	3866 3841	1142 1009	130 102	75.24 % 77.56 %	22.23 % 20.38 %	2.53 % 2.06 %
Home & Garden	5077 5025	3810 3920	1135 1000	132 105	75.04 % 78.01 %	22.36 % 19.90 %	2.60 % 2.09 %
Finance	5091 5173	4065 4182	896 877	130 114	79.85 % 80.84 %	17.60 % 16.95 %	2.55 % 2.20 %
Health	5068 5211	4017 4237	926 876	125 98	79.26 % 81.31 %	18.27 % 16.81 %	2.47 % 1.88 %
Pets	5058 5136	3791 4006	1140 1021	127 109	74.95 % 78.00 %	22.54 % 19.88 %	2.51 % 2.12 %
Sport & Fitness	5116 5048	3846 3934	1137 1011	133 103	75.18 % 77.93 %	22.22 % 20.03 %	2.60 % 2.04 %
Job & Career	5150 5114	3767 3877	1254 1127	129 110	73.15 % 75.81 %	24.35 % 22.04 %	2.50 % 2.15 %
Dating	5017 5323	3560 3953	1324 1265	133 105	70.96 % 74.26 %	26.39 % 23.76 %	2.65 % 1.97 %
Other	5096 5136	3923 4095	1037 937	136 104	76.98 % 79.73 %	20.35 % 18.24 %	2.67 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4828	3514 3620	1235 1113	121 95	72.16 % 74.98 %	25.36 % 23.05 %	2.48 % 1.97 %
Outlook Mail	4676 4793	3471 3670	1085 1023	120 100	74.23 % 76.57 %	23.20 % 21.34 %	2.57 % 2.09 %
Yahoo Mail	4648 4663	3511 3610	1016 951	121 102	75.54 % 77.42 %	21.86 % 20.39 %	2.60 % 2.19 %
AOL Mail	4816 4530	3634 3509	1067 925	115 96	75.46 % 77.46 %	22.16 % 20.42 %	2.39 % 2.12 %
Mail.com	4564 4778	3498 3765	956 917	110 96	76.64 % 78.80 %	20.95 % 19.19 %	2.41 % 2.01 %
Yandex Mail	4786 4812	3583 3721	1090 1001	113 90	74.86 % 77.33 %	22.77 % 20.80 %	2.36 % 1.87 %
GMX Mail	4640 4740	3440 3594	1080 1056	120 90	74.14 % 75.82 %	23.28 % 22.28 %	2.59 % 1.90 %
Zoho Mail	4693 4651	3563 3695	1013 862	117 94	75.92 % 79.45 %	21.59 % 18.53 %	2.49 % 2.02 %
ProtonMail	4856 4801	3783 3838	951 857	122 106	77.90 % 79.94 %	19.58 % 17.85 %	2.51 % 2.21 %
Custom Mail	4542 4694	3565 3817	868 782	109 95	78.49 % 81.32 %	19.11 % 16.66 %	2.40 % 2.02 %
iCloud Mail	4782 4792	3421 3550	1231 1133	130 109	71.54 % 74.08 %	25.74 % 23.64 %	2.72 % 2.27 %
Tuta	4850 4790	3751 3848	968 841	131 101	77.34 % 80.33 %	19.96 % 17.56 %	2.70 % 2.11 %
Juno.com	4636 4723	3609 3772	908 851	119 100	77.85 % 79.86 %	19.59 % 18.02 %	2.57 % 2.12 %
Mailfence	4682 4696	3644 3761	925 842	113 93	77.83 % 80.09 %	19.76 % 17.93 %	2.41 % 1.98 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.