Amazon SES and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 439.266	37.888 333.419	5.018 88.752	1.422 17.095

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 75.90 %	11.32 % 20.20 %	3.21 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33603	2974 26519	308 5880	85 1204	88.33 % 78.92 %	9.15 % 17.50 %	2.52 % 3.58 %
Elektronics	3485 34087	3026 26011	361 6791	98 1285	86.83 % 76.31 %	10.36 % 19.92 %	2.81 % 3.77 %
Entertainment	3424 33356	2918 25365	388 6709	118 1282	85.22 % 76.04 %	11.33 % 20.11 %	3.45 % 3.84 %
Cosmetics & Beauty	3469 33565	2956 25450	398 6805	115 1310	85.21 % 75.82 %	11.47 % 20.27 %	3.32 % 3.90 %
Food & Drink	3318 33735	2931 26600	305 5940	82 1195	88.34 % 78.85 %	9.19 % 17.61 %	2.47 % 3.54 %
Home & Garden	3457 34029	3035 26913	322 5938	100 1178	87.79 % 79.09 %	9.31 % 17.45 %	2.89 % 3.46 %
Finance	3435 34003	2838 24647	468 7889	129 1467	82.62 % 72.48 %	13.62 % 23.20 %	3.76 % 4.31 %
Health	3419 34316	2870 25157	426 7770	123 1389	83.94 % 73.31 %	12.46 % 22.64 %	3.60 % 4.05 %
Pets	3333 33884	2878 26449	343 6233	112 1202	86.35 % 78.06 %	10.29 % 18.40 %	3.36 % 3.55 %
Sport & Fitness	3464 32992	2918 24767	435 6889	111 1336	84.24 % 75.07 %	12.56 % 20.88 %	3.20 % 4.05 %
Job & Career	3415 34201	2847 25217	456 7465	112 1519	83.37 % 73.73 %	13.35 % 21.83 %	3.28 % 4.44 %
Dating	3331 33728	2758 24063	448 8223	125 1442	82.80 % 71.34 %	13.45 % 24.38 %	3.75 % 4.28 %
Other	3411 33767	2939 26261	360 6220	112 1286	86.16 % 77.77 %	10.55 % 18.42 %	3.28 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 42586	2784 30864	547 9849	166 1873	79.61 % 72.47 %	15.64 % 23.13 %	4.75 % 4.40 %
Outlook Mail	3327 43114	2787 31460	424 9826	116 1828	83.77 % 72.97 %	12.74 % 22.79 %	3.49 % 4.24 %
Yahoo Mail	3487 42866	2963 32416	406 8733	118 1717	84.97 % 75.62 %	11.64 % 20.37 %	3.38 % 4.01 %
AOL Mail	3283 43079	2790 32512	390 8852	103 1715	84.98 % 75.47 %	11.88 % 20.55 %	3.14 % 3.98 %
Mail.com	3482 43174	2979 33131	383 8423	120 1620	85.55 % 76.74 %	11.00 % 19.51 %	3.45 % 3.75 %
Yandex Mail	3405 42806	2837 31653	444 9347	124 1806	83.32 % 73.95 %	13.04 % 21.84 %	3.64 % 4.22 %
GMX Mail	3320 43062	2898 32994	322 8590	100 1478	87.29 % 76.62 %	9.70 % 19.95 %	3.01 % 3.43 %
Zoho Mail	3513 42823	3087 33158	337 8040	89 1625	87.87 % 77.43 %	9.59 % 18.77 %	2.53 % 3.79 %
ProtonMail	3388 42664	2988 33118	307 8018	93 1528	88.19 % 77.63 %	9.06 % 18.79 %	2.74 % 3.58 %
Custom Mail	3372 42719	2983 33655	307 7552	82 1512	88.46 % 78.78 %	9.10 % 17.68 %	2.43 % 3.54 %
iCloud Mail	3517 3408	2862 2616	527 627	128 165	81.38 % 76.76 %	14.98 % 18.40 %	3.64 % 4.84 %
Tuta	3361 3421	2943 2865	320 448	98 108	87.56 % 83.75 %	9.52 % 13.10 %	2.92 % 3.16 %
Juno.com	3376 3544	2987 2977	304 447	85 120	88.48 % 84.00 %	9.00 % 12.61 %	2.52 % 3.39 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.