Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.292	58.159 58.458	16.629 16.022	2.127 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 76.62 %	21.62 % 21.00 %	2.77 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5850	4603 4451	1336 1259	175 140	75.29 % 76.09 %	21.85 % 21.52 %	2.86 % 2.39 %
Elektronics	5727 5781	4319 4458	1237 1195	171 128	75.41 % 77.11 %	21.60 % 20.67 %	2.99 % 2.21 %
Entertainment	5928 5795	4505 4442	1263 1208	160 145	76.00 % 76.65 %	21.31 % 20.85 %	2.70 % 2.50 %
Cosmetics & Beauty	5686 5920	4333 4516	1202 1255	151 149	76.20 % 76.28 %	21.14 % 21.20 %	2.66 % 2.52 %
Food & Drink	6029 5812	4542 4436	1310 1235	177 141	75.34 % 76.32 %	21.73 % 21.25 %	2.94 % 2.43 %
Home & Garden	5919 5674	4427 4312	1327 1226	165 136	74.79 % 76.00 %	22.42 % 21.61 %	2.79 % 2.40 %
Finance	5822 5979	4623 4820	1048 1028	151 131	79.41 % 80.62 %	18.00 % 17.19 %	2.59 % 2.19 %
Health	5742 5840	4494 4695	1093 1006	155 139	78.27 % 80.39 %	19.04 % 17.23 %	2.70 % 2.38 %
Pets	5837 5865	4411 4470	1270 1249	156 146	75.57 % 76.21 %	21.76 % 21.30 %	2.67 % 2.49 %
Sport & Fitness	5959 5958	4485 4526	1305 1296	169 136	75.26 % 75.97 %	21.90 % 21.75 %	2.84 % 2.28 %
Job & Career	5969 5824	4390 4289	1414 1401	165 134	73.55 % 73.64 %	23.69 % 24.06 %	2.76 % 2.30 %
Dating	6086 6152	4336 4455	1589 1554	161 143	71.25 % 72.42 %	26.11 % 25.26 %	2.65 % 2.32 %
Other	6097 5842	4691 4588	1235 1110	171 144	76.94 % 78.53 %	20.26 % 19.00 %	2.80 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5700	4047 4182	1389 1384	158 134	72.35 % 73.37 %	24.83 % 24.28 %	2.82 % 2.35 %
Outlook Mail	5617 5471	4164 4118	1300 1221	153 132	74.13 % 75.27 %	23.14 % 22.32 %	2.72 % 2.41 %
Yahoo Mail	5486 5397	4073 4097	1257 1170	156 130	74.24 % 75.91 %	22.91 % 21.68 %	2.84 % 2.41 %
AOL Mail	5505 5444	4127 4122	1232 1186	146 136	74.97 % 75.72 %	22.38 % 21.79 %	2.65 % 2.50 %
Mail.com	5447 5463	4168 4216	1131 1125	148 122	76.52 % 77.17 %	20.76 % 20.59 %	2.72 % 2.23 %
Yandex Mail	5546 5504	4197 4151	1215 1226	134 127	75.68 % 75.42 %	21.91 % 22.27 %	2.42 % 2.31 %
GMX Mail	5485 5398	4068 4051	1275 1220	142 127	74.17 % 75.05 %	23.25 % 22.60 %	2.59 % 2.35 %
Zoho Mail	5364 5369	4118 4201	1094 1037	152 131	76.77 % 78.25 %	20.40 % 19.31 %	2.83 % 2.44 %
ProtonMail	5613 5477	4375 4322	1078 1031	160 124	77.94 % 78.91 %	19.21 % 18.82 %	2.85 % 2.26 %
Custom Mail	5239 5598	4086 4465	999 1002	154 131	77.99 % 79.76 %	19.07 % 17.90 %	2.94 % 2.34 %
iCloud Mail	5587 5337	3997 3883	1429 1323	161 131	71.54 % 72.76 %	25.58 % 24.79 %	2.88 % 2.45 %
Tuta	5710 5408	4463 4239	1082 1038	165 131	78.16 % 78.38 %	18.95 % 19.19 %	2.89 % 2.42 %
Juno.com	5302 5353	4078 4211	1076 1015	148 127	76.91 % 78.67 %	20.29 % 18.96 %	2.79 % 2.37 %
Mailfence	5420 5373	4198 4200	1072 1044	150 129	77.45 % 78.17 %	19.78 % 19.43 %	2.77 % 2.40 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.