Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 64.214	51.984 50.260	11.432 12.859	1.289 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 78.27 %	17.79 % 20.03 %	2.01 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4951	3990 3874	947 1011	97 114	79.53 % 78.25 %	18.88 % 20.42 %	1.93 % 2.30 %
Elektronics	4959 5094	4054 4013	838 996	112 132	81.75 % 78.78 %	16.90 % 19.55 %	2.26 % 2.59 %
Entertainment	5054 4910	4088 3786	905 1022	100 121	80.89 % 77.11 %	17.91 % 20.81 %	1.98 % 2.46 %
Cosmetics & Beauty	4874 4874	3977 3881	852 942	96 105	81.60 % 79.63 %	17.48 % 19.33 %	1.97 % 2.15 %
Food & Drink	4756 4902	3832 3803	873 1023	99 129	80.57 % 77.58 %	18.36 % 20.87 %	2.08 % 2.63 %
Home & Garden	4986 4947	4050 3889	881 987	103 122	81.23 % 78.61 %	17.67 % 19.95 %	2.07 % 2.47 %
Finance	4816 4991	3968 4011	772 897	107 126	82.39 % 80.36 %	16.03 % 17.97 %	2.22 % 2.52 %
Health	4962 4860	4116 3908	768 863	90 118	82.95 % 80.41 %	15.48 % 17.76 %	1.81 % 2.43 %
Pets	5128 4958	4149 3891	903 989	97 120	80.91 % 78.48 %	17.61 % 19.95 %	1.89 % 2.42 %
Sport & Fitness	4893 4987	3945 3861	878 1040	92 122	80.63 % 77.42 %	17.94 % 20.85 %	1.88 % 2.45 %
Job & Career	4916 4687	3906 3577	949 995	104 122	79.45 % 76.32 %	19.30 % 21.23 %	2.12 % 2.60 %
Dating	4920 5023	3850 3798	1022 1120	94 131	78.25 % 75.61 %	20.77 % 22.30 %	1.91 % 2.61 %
Other	4975 5030	4059 3968	844 974	98 117	81.59 % 78.89 %	16.96 % 19.36 %	1.97 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4777	3698 3629	936 1076	91 119	79.19 % 75.97 %	20.04 % 22.52 %	1.95 % 2.49 %
Outlook Mail	4924 4721	3941 3675	926 961	96 118	80.04 % 77.84 %	18.81 % 20.36 %	1.95 % 2.50 %
Yahoo Mail	4688 4661	3774 3585	856 967	95 113	80.50 % 76.91 %	18.26 % 20.75 %	2.03 % 2.42 %
AOL Mail	4499 4675	3634 3632	807 977	92 111	80.77 % 77.69 %	17.94 % 20.90 %	2.04 % 2.37 %
Mail.com	4687 4764	3838 3710	802 955	95 127	81.89 % 77.88 %	17.11 % 20.05 %	2.03 % 2.67 %
Yandex Mail	4988 4885	4005 3791	898 1023	97 121	80.29 % 77.60 %	18.00 % 20.94 %	1.94 % 2.48 %
GMX Mail	4755 4541	3794 3491	931 963	89 110	79.79 % 76.88 %	19.58 % 21.21 %	1.87 % 2.42 %
Zoho Mail	4609 4673	3770 3722	755 895	97 107	81.80 % 79.65 %	16.38 % 19.15 %	2.10 % 2.29 %
ProtonMail	4768 4783	3915 3795	781 900	101 113	82.11 % 79.34 %	16.38 % 18.82 %	2.12 % 2.36 %
Custom Mail	4523 4654	3760 3765	699 844	86 116	83.13 % 80.90 %	15.45 % 18.13 %	1.90 % 2.49 %
iCloud Mail	4757 4830	3732 3672	977 1054	100 119	78.45 % 76.02 %	20.54 % 21.82 %	2.10 % 2.46 %
Tuta	4644 4510	3839 3624	749 822	93 108	82.67 % 80.35 %	16.13 % 18.23 %	2.00 % 2.39 %
Juno.com	4640 4579	3787 3683	768 827	97 117	81.62 % 80.43 %	16.55 % 18.06 %	2.09 % 2.56 %
Mailfence	3104 3161	2497 2486	547 595	60 80	80.44 % 78.65 %	17.62 % 18.82 %	1.93 % 2.53 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.