Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 75.996	58.458 58.044	16.022 16.148	1.812 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.38 %	21.00 % 21.25 %	2.38 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5927	4451 4545	1259 1249	140 133	76.09 % 76.68 %	21.52 % 21.07 %	2.39 % 2.24 %
Elektronics	5781 5700	4458 4400	1195 1166	128 134	77.11 % 77.19 %	20.67 % 20.46 %	2.21 % 2.35 %
Entertainment	5795 5782	4442 4399	1208 1244	145 139	76.65 % 76.08 %	20.85 % 21.52 %	2.50 % 2.40 %
Cosmetics & Beauty	5920 6078	4516 4643	1255 1293	149 142	76.28 % 76.39 %	21.20 % 21.27 %	2.52 % 2.34 %
Food & Drink	5812 5845	4436 4459	1235 1252	141 134	76.32 % 76.29 %	21.25 % 21.42 %	2.43 % 2.29 %
Home & Garden	5674 5863	4312 4483	1226 1239	136 141	76.00 % 76.46 %	21.61 % 21.13 %	2.40 % 2.40 %
Finance	5979 5756	4820 4596	1028 1017	131 143	80.62 % 79.85 %	17.19 % 17.67 %	2.19 % 2.48 %
Health	5840 5689	4695 4541	1006 1022	139 126	80.39 % 79.82 %	17.23 % 17.96 %	2.38 % 2.21 %
Pets	5865 5879	4470 4455	1249 1285	146 139	76.21 % 75.78 %	21.30 % 21.86 %	2.49 % 2.36 %
Sport & Fitness	5958 5831	4526 4427	1296 1266	136 138	75.97 % 75.92 %	21.75 % 21.71 %	2.28 % 2.37 %
Job & Career	5824 5813	4289 4284	1401 1383	134 146	73.64 % 73.70 %	24.06 % 23.79 %	2.30 % 2.51 %
Dating	6152 5955	4455 4267	1554 1539	143 149	72.42 % 71.65 %	25.26 % 25.84 %	2.32 % 2.50 %
Other	5842 5878	4588 4545	1110 1193	144 140	78.53 % 77.32 %	19.00 % 20.30 %	2.46 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5497	4182 4001	1384 1364	134 132	73.37 % 72.79 %	24.28 % 24.81 %	2.35 % 2.40 %
Outlook Mail	5471 5437	4118 4014	1221 1292	132 131	75.27 % 73.83 %	22.32 % 23.76 %	2.41 % 2.41 %
Yahoo Mail	5397 5457	4097 4103	1170 1225	130 129	75.91 % 75.19 %	21.68 % 22.45 %	2.41 % 2.36 %
AOL Mail	5444 5524	4122 4217	1186 1174	136 133	75.72 % 76.34 %	21.79 % 21.25 %	2.50 % 2.41 %
Mail.com	5463 5527	4216 4311	1125 1090	122 126	77.17 % 78.00 %	20.59 % 19.72 %	2.23 % 2.28 %
Yandex Mail	5504 5404	4151 4054	1226 1226	127 124	75.42 % 75.02 %	22.27 % 22.69 %	2.31 % 2.29 %
GMX Mail	5398 5198	4051 3861	1220 1214	127 123	75.05 % 74.28 %	22.60 % 23.36 %	2.35 % 2.37 %
Zoho Mail	5369 5307	4201 4119	1037 1060	131 128	78.25 % 77.61 %	19.31 % 19.97 %	2.44 % 2.41 %
ProtonMail	5477 5495	4322 4266	1031 1100	124 129	78.91 % 77.63 %	18.82 % 20.02 %	2.26 % 2.35 %
Custom Mail	5598 5522	4465 4365	1002 1022	131 135	79.76 % 79.05 %	17.90 % 18.51 %	2.34 % 2.44 %
iCloud Mail	5337 5492	3883 4015	1323 1349	131 128	72.76 % 73.11 %	24.79 % 24.56 %	2.45 % 2.33 %
Tuta	5408 5287	4239 4168	1038 998	131 121	78.38 % 78.83 %	19.19 % 18.88 %	2.42 % 2.29 %
Juno.com	5353 5453	4211 4310	1015 1014	127 129	78.67 % 79.04 %	18.96 % 18.60 %	2.37 % 2.37 %
Mailfence	5373 5396	4200 4240	1044 1020	129 136	78.17 % 78.58 %	19.43 % 18.90 %	2.40 % 2.52 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.