Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.256	58.968 58.741	15.953 15.803	1.824 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.03 %	20.79 % 20.72 %	2.38 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5948	4504 4606	1267 1217	143 125	76.16 % 77.44 %	21.42 % 20.46 %	2.42 % 2.10 %
Elektronics	5868 5701	4553 4433	1181 1141	134 127	77.59 % 77.76 %	20.13 % 20.01 %	2.28 % 2.23 %
Entertainment	5828 5863	4466 4479	1211 1246	151 138	76.63 % 76.39 %	20.78 % 21.25 %	2.59 % 2.35 %
Cosmetics & Beauty	5890 6033	4508 4658	1235 1250	147 125	76.54 % 77.21 %	20.97 % 20.72 %	2.50 % 2.07 %
Food & Drink	5750 5901	4392 4545	1217 1226	141 130	76.38 % 77.02 %	21.17 % 20.78 %	2.45 % 2.20 %
Home & Garden	5793 5979	4419 4621	1235 1221	139 137	76.28 % 77.29 %	21.32 % 20.42 %	2.40 % 2.29 %
Finance	6023 5659	4833 4556	1058 975	132 128	80.24 % 80.51 %	17.57 % 17.23 %	2.19 % 2.26 %
Health	5855 5857	4728 4713	989 1016	138 128	80.75 % 80.47 %	16.89 % 17.35 %	2.36 % 2.19 %
Pets	6044 5843	4628 4462	1266 1246	150 135	76.57 % 76.36 %	20.95 % 21.32 %	2.48 % 2.31 %
Sport & Fitness	5966 5769	4538 4392	1289 1249	139 128	76.06 % 76.13 %	21.61 % 21.65 %	2.33 % 2.22 %
Job & Career	5805 5803	4293 4304	1383 1358	129 141	73.95 % 74.17 %	23.82 % 23.40 %	2.22 % 2.43 %
Dating	6096 5967	4448 4336	1502 1491	146 140	72.97 % 72.67 %	24.64 % 24.99 %	2.40 % 2.35 %
Other	5913 5933	4658 4636	1120 1167	135 130	78.78 % 78.14 %	18.94 % 19.67 %	2.28 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5555	4230 4081	1383 1346	136 128	73.58 % 73.47 %	24.06 % 24.23 %	2.37 % 2.30 %
Outlook Mail	5551 5486	4199 4103	1218 1253	134 130	75.64 % 74.79 %	21.94 % 22.84 %	2.41 % 2.37 %
Yahoo Mail	5389 5340	4096 4044	1163 1176	130 120	76.01 % 75.73 %	21.58 % 22.02 %	2.41 % 2.25 %
AOL Mail	5421 5514	4128 4235	1154 1159	139 120	76.15 % 76.80 %	21.29 % 21.02 %	2.56 % 2.18 %
Mail.com	5473 5482	4237 4310	1110 1055	126 117	77.42 % 78.62 %	20.28 % 19.24 %	2.30 % 2.13 %
Yandex Mail	5537 5429	4191 4109	1221 1204	125 116	75.69 % 75.69 %	22.05 % 22.18 %	2.26 % 2.14 %
GMX Mail	5437 5282	4101 3956	1209 1210	127 116	75.43 % 74.90 %	22.24 % 22.91 %	2.34 % 2.20 %
Zoho Mail	5426 5304	4257 4163	1041 1022	128 119	78.46 % 78.49 %	19.19 % 19.27 %	2.36 % 2.24 %
ProtonMail	5529 5418	4351 4235	1053 1062	125 121	78.69 % 78.17 %	19.05 % 19.60 %	2.26 % 2.23 %
Custom Mail	5609 5498	4490 4383	990 992	129 123	80.05 % 79.72 %	17.65 % 18.04 %	2.30 % 2.24 %
iCloud Mail	5310 5563	3859 4116	1320 1322	131 125	72.67 % 73.99 %	24.86 % 23.76 %	2.47 % 2.25 %
Tuta	5461 5434	4288 4315	1039 999	134 120	78.52 % 79.41 %	19.03 % 18.38 %	2.45 % 2.21 %
Juno.com	5359 5417	4228 4315	1001 982	130 120	78.90 % 79.66 %	18.68 % 18.13 %	2.43 % 2.22 %
Mailfence	5494 5534	4313 4376	1051 1021	130 137	78.50 % 79.07 %	19.13 % 18.45 %	2.37 % 2.48 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.