Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.674	51.770 50.321	13.154 13.784	1.367 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 76.62 %	19.84 % 20.99 %	2.06 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5092	3949 3899	1101 1082	103 111	76.63 % 76.57 %	21.37 % 21.25 %	2.00 % 2.18 %
Elektronics	4958 5052	3899 3906	954 1023	105 123	78.64 % 77.32 %	19.24 % 20.25 %	2.12 % 2.43 %
Entertainment	5001 5004	3898 3792	999 1089	104 123	77.94 % 75.78 %	19.98 % 21.76 %	2.08 % 2.46 %
Cosmetics & Beauty	5061 4999	3979 3896	977 1002	105 101	78.62 % 77.94 %	19.30 % 20.04 %	2.07 % 2.02 %
Food & Drink	4952 5097	3841 3877	1009 1098	102 122	77.56 % 76.06 %	20.38 % 21.54 %	2.06 % 2.39 %
Home & Garden	5025 5151	3920 3960	1000 1062	105 129	78.01 % 76.88 %	19.90 % 20.62 %	2.09 % 2.50 %
Finance	5173 5047	4182 4025	877 899	114 123	80.84 % 79.75 %	16.95 % 17.81 %	2.20 % 2.44 %
Health	5211 5064	4237 4051	876 890	98 123	81.31 % 80.00 %	16.81 % 17.58 %	1.88 % 2.43 %
Pets	5136 5098	4006 3886	1021 1086	109 126	78.00 % 76.23 %	19.88 % 21.30 %	2.12 % 2.47 %
Sport & Fitness	5048 5065	3934 3832	1011 1110	103 123	77.93 % 75.66 %	20.03 % 21.92 %	2.04 % 2.43 %
Job & Career	5114 4843	3877 3579	1127 1141	110 123	75.81 % 73.90 %	22.04 % 23.56 %	2.15 % 2.54 %
Dating	5323 5021	3953 3636	1265 1257	105 128	74.26 % 72.42 %	23.76 % 25.03 %	1.97 % 2.55 %
Other	5136 5141	4095 3982	937 1045	104 114	79.73 % 77.46 %	18.24 % 20.33 %	2.02 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4772	3620 3488	1113 1167	95 117	74.98 % 73.09 %	23.05 % 24.46 %	1.97 % 2.45 %
Outlook Mail	4793 4619	3670 3475	1023 1026	100 118	76.57 % 75.23 %	21.34 % 22.21 %	2.09 % 2.55 %
Yahoo Mail	4663 4748	3610 3581	951 1050	102 117	77.42 % 75.42 %	20.39 % 22.11 %	2.19 % 2.46 %
AOL Mail	4530 4685	3509 3557	925 1019	96 109	77.46 % 75.92 %	20.42 % 21.75 %	2.12 % 2.33 %
Mail.com	4778 4731	3765 3651	917 960	96 120	78.80 % 77.17 %	19.19 % 20.29 %	2.01 % 2.54 %
Yandex Mail	4812 4820	3721 3641	1001 1072	90 107	77.33 % 75.54 %	20.80 % 22.24 %	1.87 % 2.22 %
GMX Mail	4740 4578	3594 3401	1056 1069	90 108	75.82 % 74.29 %	22.28 % 23.35 %	1.90 % 2.36 %
Zoho Mail	4651 4692	3695 3661	862 924	94 107	79.45 % 78.03 %	18.53 % 19.69 %	2.02 % 2.28 %
ProtonMail	4801 4727	3838 3684	857 932	106 111	79.94 % 77.94 %	17.85 % 19.72 %	2.21 % 2.35 %
Custom Mail	4694 4574	3817 3622	782 842	95 110	81.32 % 79.19 %	16.66 % 18.41 %	2.02 % 2.40 %
iCloud Mail	4792 4720	3550 3464	1133 1143	109 113	74.08 % 73.39 %	23.64 % 24.22 %	2.27 % 2.39 %
Tuta	4790 4564	3848 3620	841 840	101 104	80.33 % 79.32 %	17.56 % 18.40 %	2.11 % 2.28 %
Juno.com	4723 4622	3772 3659	851 854	100 109	79.86 % 79.16 %	18.02 % 18.48 %	2.12 % 2.36 %
Mailfence	4696 4822	3761 3817	842 886	93 119	80.09 % 79.16 %	17.93 % 18.37 %	1.98 % 2.47 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.