Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.246	58.876 58.632	15.914 15.921	1.711 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.90 %	20.80 % 20.88 %	2.24 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 6048	4533 4661	1270 1256	133 131	76.36 % 77.07 %	21.39 % 20.77 %	2.24 % 2.17 %
Elektronics	5824 5818	4515 4526	1184 1167	125 125	77.52 % 77.79 %	20.33 % 20.06 %	2.15 % 2.15 %
Entertainment	5703 5749	4391 4396	1175 1224	137 129	76.99 % 76.47 %	20.60 % 21.29 %	2.40 % 2.24 %
Cosmetics & Beauty	5999 6089	4595 4680	1267 1273	137 136	76.60 % 76.86 %	21.12 % 20.91 %	2.28 % 2.23 %
Food & Drink	5800 5809	4428 4459	1235 1224	137 126	76.34 % 76.76 %	21.29 % 21.07 %	2.36 % 2.17 %
Home & Garden	5774 5785	4419 4444	1224 1218	131 123	76.53 % 76.82 %	21.20 % 21.05 %	2.27 % 2.13 %
Finance	5942 5829	4821 4682	996 1011	125 136	81.13 % 80.32 %	16.76 % 17.34 %	2.10 % 2.33 %
Health	5777 5680	4673 4544	978 1012	126 124	80.89 % 80.00 %	16.93 % 17.82 %	2.18 % 2.18 %
Pets	6037 5845	4610 4487	1289 1233	138 125	76.36 % 76.77 %	21.35 % 21.09 %	2.29 % 2.14 %
Sport & Fitness	5935 5893	4522 4522	1286 1243	127 128	76.19 % 76.74 %	21.67 % 21.09 %	2.14 % 2.17 %
Job & Career	5829 5760	4335 4272	1370 1350	124 138	74.37 % 74.17 %	23.50 % 23.44 %	2.13 % 2.40 %
Dating	6050 6089	4384 4399	1530 1552	136 138	72.46 % 72.25 %	25.29 % 25.49 %	2.25 % 2.27 %
Other	5895 5852	4650 4560	1110 1158	135 134	78.88 % 77.92 %	18.83 % 19.79 %	2.29 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5438	4226 3964	1368 1347	126 127	73.88 % 72.89 %	23.92 % 24.77 %	2.20 % 2.34 %
Outlook Mail	5654 5533	4259 4134	1267 1281	128 118	75.33 % 74.72 %	22.41 % 23.15 %	2.26 % 2.13 %
Yahoo Mail	5470 5511	4157 4194	1188 1189	125 128	76.00 % 76.10 %	21.72 % 21.58 %	2.29 % 2.32 %
AOL Mail	5323 5526	4038 4228	1158 1172	127 126	75.86 % 76.51 %	21.75 % 21.21 %	2.39 % 2.28 %
Mail.com	5370 5610	4163 4397	1096 1092	111 121	77.52 % 78.38 %	20.41 % 19.47 %	2.07 % 2.16 %
Yandex Mail	5681 5450	4319 4125	1235 1206	127 119	76.03 % 75.69 %	21.74 % 22.13 %	2.24 % 2.18 %
GMX Mail	5409 5265	4091 3953	1194 1193	124 119	75.63 % 75.08 %	22.07 % 22.66 %	2.29 % 2.26 %
Zoho Mail	5415 5341	4264 4177	1028 1041	123 123	78.74 % 78.21 %	18.98 % 19.49 %	2.27 % 2.30 %
ProtonMail	5429 5420	4290 4235	1026 1068	113 117	79.02 % 78.14 %	18.90 % 19.70 %	2.08 % 2.16 %
Custom Mail	5615 5529	4489 4413	1004 994	122 122	79.95 % 79.82 %	17.88 % 17.98 %	2.17 % 2.21 %
iCloud Mail	5279 5548	3870 4073	1289 1355	120 120	73.31 % 73.41 %	24.42 % 24.42 %	2.27 % 2.16 %
Tuta	5387 5297	4249 4211	1013 976	125 110	78.88 % 79.50 %	18.80 % 18.43 %	2.32 % 2.08 %
Juno.com	5411 5392	4275 4287	1014 987	122 118	79.01 % 79.51 %	18.74 % 18.30 %	2.25 % 2.19 %
Mailfence	5338 5386	4186 4241	1034 1020	118 125	78.42 % 78.74 %	19.37 % 18.94 %	2.21 % 2.32 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.