Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.585	50.618 50.859	13.815 13.328	1.628 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.55 %	20.91 % 20.32 %	2.46 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5102	3839 3954	1131 1051	126 97	75.33 % 77.50 %	22.19 % 20.60 %	2.47 % 1.90 %
Elektronics	4947 5004	3824 3933	1000 960	123 111	77.30 % 78.60 %	20.21 % 19.18 %	2.49 % 2.22 %
Entertainment	5021 5114	3848 3952	1042 1052	131 110	76.64 % 77.28 %	20.75 % 20.57 %	2.61 % 2.15 %
Cosmetics & Beauty	5117 5193	3912 4054	1074 1044	131 95	76.45 % 78.07 %	20.99 % 20.10 %	2.56 % 1.83 %
Food & Drink	4942 5120	3770 3962	1048 1047	124 111	76.28 % 77.38 %	21.21 % 20.45 %	2.51 % 2.17 %
Home & Garden	4962 5178	3769 4016	1072 1048	121 114	75.96 % 77.56 %	21.60 % 20.24 %	2.44 % 2.20 %
Finance	5164 4873	4115 3945	929 822	120 106	79.69 % 80.96 %	17.99 % 16.87 %	2.32 % 2.18 %
Health	5057 5002	4077 4047	859 849	121 106	80.62 % 80.91 %	16.99 % 16.97 %	2.39 % 2.12 %
Pets	5210 4977	3989 3838	1084 1030	137 109	76.56 % 77.11 %	20.81 % 20.70 %	2.63 % 2.19 %
Sport & Fitness	5096 4963	3867 3806	1108 1048	121 109	75.88 % 76.69 %	21.74 % 21.12 %	2.37 % 2.20 %
Job & Career	5089 4852	3769 3636	1199 1105	121 111	74.06 % 74.94 %	23.56 % 22.77 %	2.38 % 2.29 %
Dating	5224 5111	3809 3738	1288 1255	127 118	72.91 % 73.14 %	24.66 % 24.55 %	2.43 % 2.31 %
Other	5136 5096	4030 3978	981 1017	125 101	78.47 % 78.06 %	19.10 % 19.96 %	2.43 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4790	3617 3553	1192 1132	120 105	73.38 % 74.18 %	24.18 % 23.63 %	2.43 % 2.19 %
Outlook Mail	4678 4743	3530 3572	1025 1057	123 114	75.46 % 75.31 %	21.91 % 22.29 %	2.63 % 2.40 %
Yahoo Mail	4535 4586	3437 3496	981 988	117 102	75.79 % 76.23 %	21.63 % 21.54 %	2.58 % 2.22 %
AOL Mail	4583 4706	3482 3619	981 993	120 94	75.98 % 76.90 %	21.41 % 21.10 %	2.62 % 2.00 %
Mail.com	4740 4620	3650 3672	975 847	115 101	77.00 % 79.48 %	20.57 % 18.33 %	2.43 % 2.19 %
Yandex Mail	4759 4748	3597 3617	1053 1036	109 95	75.58 % 76.18 %	22.13 % 21.82 %	2.29 % 2.00 %
GMX Mail	4721 4482	3532 3378	1078 1013	111 91	74.81 % 75.37 %	22.83 % 22.60 %	2.35 % 2.03 %
Zoho Mail	4629 4559	3604 3589	912 879	113 91	77.86 % 78.72 %	19.70 % 19.28 %	2.44 % 2.00 %
ProtonMail	4776 4650	3743 3662	914 890	119 98	78.37 % 78.75 %	19.14 % 19.14 %	2.49 % 2.11 %
Custom Mail	4773 4701	3802 3760	853 845	118 96	79.66 % 79.98 %	17.87 % 17.97 %	2.47 % 2.04 %
iCloud Mail	4661 4800	3377 3568	1162 1131	122 101	72.45 % 74.33 %	24.93 % 23.56 %	2.62 % 2.10 %
Tuta	4794 4661	3787 3727	891 835	116 99	78.99 % 79.96 %	18.59 % 17.91 %	2.42 % 2.12 %
Juno.com	4753 4723	3744 3786	896 837	113 100	78.77 % 80.16 %	18.85 % 17.72 %	2.38 % 2.12 %
Mailfence	4730 4816	3716 3860	902 845	112 111	78.56 % 80.15 %	19.07 % 17.55 %	2.37 % 2.30 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.