Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.940	51.727 49.739	12.292 13.801	1.362 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 76.59 %	18.85 % 21.25 %	2.09 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 5001	3885 3823	1015 1069	104 115	77.67 % 76.44 %	20.29 % 21.38 %	2.08 % 2.30 %
Elektronics	4926 4986	3942 3852	891 1026	109 130	80.02 % 77.26 %	18.09 % 20.58 %	2.21 % 2.61 %
Entertainment	5041 5015	3984 3787	966 1116	106 133	79.03 % 75.51 %	19.16 % 22.25 %	2.10 % 2.65 %
Cosmetics & Beauty	4918 4970	3938 3874	896 1014	103 110	80.07 % 77.95 %	18.22 % 20.40 %	2.09 % 2.21 %
Food & Drink	4841 5016	3815 3815	937 1086	101 136	78.81 % 76.06 %	19.36 % 21.65 %	2.09 % 2.71 %
Home & Garden	4997 5056	3966 3884	941 1062	106 137	79.37 % 76.82 %	18.83 % 21.00 %	2.12 % 2.71 %
Finance	5027 5019	4104 3982	829 933	113 130	81.64 % 79.34 %	16.49 % 18.59 %	2.25 % 2.59 %
Health	5108 4975	4199 3958	830 912	98 127	82.20 % 79.56 %	16.25 % 18.33 %	1.92 % 2.55 %
Pets	5077 5071	4021 3878	949 1089	105 130	79.20 % 76.47 %	18.69 % 21.48 %	2.07 % 2.56 %
Sport & Fitness	4998 5056	3950 3827	956 1131	102 129	79.03 % 75.69 %	19.13 % 22.37 %	2.04 % 2.55 %
Job & Career	4981 4751	3861 3524	1022 1104	110 128	77.51 % 74.17 %	20.52 % 23.24 %	2.21 % 2.69 %
Dating	5215 4977	3970 3644	1161 1211	101 138	76.13 % 73.22 %	22.26 % 24.33 %	1.94 % 2.77 %
Other	5079 5047	4092 3891	899 1048	104 120	80.57 % 77.10 %	17.70 % 20.76 %	2.05 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4841	3600 3583	1008 1164	97 126	76.73 % 74.01 %	21.48 % 24.04 %	2.07 % 2.60 %
Outlook Mail	4895 4679	3839 3527	970 1049	99 127	78.43 % 75.38 %	19.82 % 22.42 %	2.02 % 2.71 %
Yahoo Mail	4718 4682	3722 3524	902 1044	103 120	78.89 % 75.27 %	19.12 % 22.30 %	2.18 % 2.56 %
AOL Mail	4544 4652	3578 3532	885 1017	97 115	78.74 % 75.92 %	19.48 % 21.86 %	2.13 % 2.47 %
Mail.com	4787 4684	3849 3591	862 982	102 128	80.41 % 76.67 %	18.01 % 20.96 %	2.13 % 2.73 %
Yandex Mail	4782 4844	3765 3664	922 1078	92 119	78.73 % 75.64 %	19.28 % 22.25 %	1.92 % 2.46 %
GMX Mail	4698 4614	3646 3442	977 1074	90 117	77.61 % 74.60 %	20.80 % 23.28 %	1.92 % 2.54 %
Zoho Mail	4615 4756	3714 3713	814 952	100 113	80.48 % 78.07 %	17.64 % 20.02 %	2.17 % 2.38 %
ProtonMail	4869 4769	3938 3718	835 957	106 120	80.88 % 77.96 %	17.15 % 20.07 %	2.18 % 2.52 %
Custom Mail	4585 4634	3773 3667	727 889	92 120	82.29 % 79.13 %	15.86 % 19.18 %	2.01 % 2.59 %
iCloud Mail	4800 4720	3648 3484	1059 1121	109 118	76.00 % 73.81 %	22.06 % 23.75 %	2.27 % 2.50 %
Tuta	4702 4581	3816 3610	810 871	97 114	81.16 % 78.80 %	17.23 % 19.01 %	2.06 % 2.49 %
Juno.com	4624 4573	3727 3612	814 870	98 120	80.60 % 78.99 %	17.60 % 19.02 %	2.12 % 2.62 %
Mailfence	3899 3911	3112 3072	707 733	80 106	79.82 % 78.55 %	18.13 % 18.74 %	2.05 % 2.71 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.