Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.363 76.215	58.493 57.957	16.108 16.389	1.762 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 76.04 %	21.09 % 21.50 %	2.31 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5939 6076	4528 4627	1271 1305	140 144	76.24 % 76.15 %	21.40 % 21.48 %	2.36 % 2.37 %
Elektronics	5919 5741	4563 4424	1220 1185	136 132	77.09 % 77.06 %	20.61 % 20.64 %	2.30 % 2.30 %
Entertainment	5705 5813	4367 4380	1203 1288	135 145	76.55 % 75.35 %	21.09 % 22.16 %	2.37 % 2.49 %
Cosmetics & Beauty	5858 6061	4466 4607	1253 1302	139 152	76.24 % 76.01 %	21.39 % 21.48 %	2.37 % 2.51 %
Food & Drink	5785 5803	4381 4391	1261 1271	143 141	75.73 % 75.67 %	21.80 % 21.90 %	2.47 % 2.43 %
Home & Garden	5847 5774	4457 4370	1252 1265	138 139	76.23 % 75.68 %	21.41 % 21.91 %	2.36 % 2.41 %
Finance	5853 5808	4720 4616	1007 1042	126 150	80.64 % 79.48 %	17.20 % 17.94 %	2.15 % 2.58 %
Health	5742 5663	4636 4489	980 1037	126 137	80.74 % 79.27 %	17.07 % 18.31 %	2.19 % 2.42 %
Pets	6090 5910	4640 4484	1311 1284	139 142	76.19 % 75.87 %	21.53 % 21.73 %	2.28 % 2.40 %
Sport & Fitness	6008 5838	4554 4419	1321 1281	133 138	75.80 % 75.69 %	21.99 % 21.94 %	2.21 % 2.36 %
Job & Career	5783 5723	4284 4218	1365 1353	134 152	74.08 % 73.70 %	23.60 % 23.64 %	2.32 % 2.66 %
Dating	6002 6135	4325 4398	1540 1590	137 147	72.06 % 71.69 %	25.66 % 25.92 %	2.28 % 2.40 %
Other	5832 5870	4572 4534	1124 1186	136 150	78.40 % 77.24 %	19.27 % 20.20 %	2.33 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5601 5542	4105 4004	1365 1396	131 142	73.29 % 72.25 %	24.37 % 25.19 %	2.34 % 2.56 %
Outlook Mail	5730 5592	4293 4124	1305 1339	132 129	74.92 % 73.75 %	22.77 % 23.94 %	2.30 % 2.31 %
Yahoo Mail	5527 5486	4175 4137	1224 1215	128 134	75.54 % 75.41 %	22.15 % 22.15 %	2.32 % 2.44 %
AOL Mail	5404 5570	4084 4212	1189 1214	131 144	75.57 % 75.62 %	22.00 % 21.80 %	2.42 % 2.59 %
Mail.com	5347 5533	4134 4282	1094 1120	119 131	77.31 % 77.39 %	20.46 % 20.24 %	2.23 % 2.37 %
Yandex Mail	5557 5422	4218 4063	1207 1224	132 135	75.90 % 74.94 %	21.72 % 22.57 %	2.38 % 2.49 %
GMX Mail	5461 5281	4099 3935	1231 1216	131 130	75.06 % 74.51 %	22.54 % 23.03 %	2.40 % 2.46 %
Zoho Mail	5302 5314	4151 4099	1024 1081	127 134	78.29 % 77.14 %	19.31 % 20.34 %	2.40 % 2.52 %
ProtonMail	5422 5424	4271 4192	1036 1104	115 128	78.77 % 77.29 %	19.11 % 20.35 %	2.12 % 2.36 %
Custom Mail	5555 5552	4429 4396	1004 1022	122 134	79.73 % 79.18 %	18.07 % 18.41 %	2.20 % 2.41 %
iCloud Mail	5390 5469	3923 3974	1341 1367	126 128	72.78 % 72.66 %	24.88 % 25.00 %	2.34 % 2.34 %
Tuta	5355 5324	4204 4181	1022 1015	129 128	78.51 % 78.53 %	19.08 % 19.06 %	2.41 % 2.40 %
Juno.com	5394 5371	4247 4216	1030 1027	117 128	78.74 % 78.50 %	19.10 % 19.12 %	2.17 % 2.38 %
Mailfence	5318 5335	4160 4142	1036 1049	122 144	78.22 % 77.64 %	19.48 % 19.66 %	2.29 % 2.70 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.