Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.516	51.489 50.861	13.555 13.251	1.473 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.63 %	20.38 % 20.23 %	2.21 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5148	3869 3986	1119 1065	104 97	75.98 % 77.43 %	21.98 % 20.69 %	2.04 % 1.88 %
Elektronics	4973 5023	3847 3955	1013 955	113 113	77.36 % 78.74 %	20.37 % 19.01 %	2.27 % 2.25 %
Entertainment	5012 5012	3878 3861	1024 1043	110 108	77.37 % 77.04 %	20.43 % 20.81 %	2.19 % 2.15 %
Cosmetics & Beauty	5223 5089	4055 3997	1046 1001	122 91	77.64 % 78.54 %	20.03 % 19.67 %	2.34 % 1.79 %
Food & Drink	4966 5100	3822 3943	1032 1046	112 111	76.96 % 77.31 %	20.78 % 20.51 %	2.26 % 2.18 %
Home & Garden	5045 5057	3898 3945	1033 1002	114 110	77.26 % 78.01 %	20.48 % 19.81 %	2.26 % 2.18 %
Finance	5216 4936	4194 3985	902 841	120 110	80.41 % 80.73 %	17.29 % 17.04 %	2.30 % 2.23 %
Health	5162 5044	4202 4082	854 852	106 110	81.40 % 80.93 %	16.54 % 16.89 %	2.05 % 2.18 %
Pets	5207 5030	4018 3883	1073 1036	116 111	77.17 % 77.20 %	20.61 % 20.60 %	2.23 % 2.21 %
Sport & Fitness	5103 4989	3931 3831	1062 1047	110 111	77.03 % 76.79 %	20.81 % 20.99 %	2.16 % 2.22 %
Job & Career	5025 4890	3776 3653	1138 1123	111 114	75.14 % 74.70 %	22.65 % 22.97 %	2.21 % 2.33 %
Dating	5351 5069	3944 3717	1287 1236	120 116	73.71 % 73.33 %	24.05 % 24.38 %	2.24 % 2.29 %
Other	5142 5129	4055 4023	972 1004	115 102	78.86 % 78.44 %	18.90 % 19.57 %	2.24 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4756	3682 3531	1171 1118	108 107	74.22 % 74.24 %	23.60 % 23.51 %	2.18 % 2.25 %
Outlook Mail	4807 4617	3647 3495	1049 1011	111 111	75.87 % 75.70 %	21.82 % 21.90 %	2.31 % 2.40 %
Yahoo Mail	4735 4706	3641 3592	986 1009	108 105	76.90 % 76.33 %	20.82 % 21.44 %	2.28 % 2.23 %
AOL Mail	4536 4710	3467 3632	967 981	102 97	76.43 % 77.11 %	21.32 % 20.83 %	2.25 % 2.06 %
Mail.com	4907 4711	3828 3718	972 887	107 106	78.01 % 78.92 %	19.81 % 18.83 %	2.18 % 2.25 %
Yandex Mail	4717 4722	3615 3640	1007 989	95 93	76.64 % 77.09 %	21.35 % 20.94 %	2.01 % 1.97 %
GMX Mail	4808 4461	3623 3346	1085 1023	100 92	75.35 % 75.01 %	22.57 % 22.93 %	2.08 % 2.06 %
Zoho Mail	4653 4565	3668 3599	881 875	104 91	78.83 % 78.84 %	18.93 % 19.17 %	2.24 % 1.99 %
ProtonMail	4771 4619	3766 3627	897 897	108 95	78.94 % 78.52 %	18.80 % 19.42 %	2.26 % 2.06 %
Custom Mail	4683 4714	3774 3763	804 853	105 98	80.59 % 79.83 %	17.17 % 18.10 %	2.24 % 2.08 %
iCloud Mail	4717 4785	3469 3561	1134 1123	114 101	73.54 % 74.42 %	24.04 % 23.47 %	2.42 % 2.11 %
Tuta	4797 4651	3810 3732	878 818	109 101	79.42 % 80.24 %	18.30 % 17.59 %	2.27 % 2.17 %
Juno.com	4681 4669	3719 3746	860 822	102 101	79.45 % 80.23 %	18.37 % 17.61 %	2.18 % 2.16 %
Mailfence	4744 4830	3780 3879	864 845	100 106	79.68 % 80.31 %	18.21 % 17.49 %	2.11 % 2.19 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.