Benchmark Email and ActiveCampaign Email Deliverability Comparison

Benchmark Email

ActiveCampaign

In this comparison, the deliverability of Benchmark Email and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.698	50.496 50.460	13.892 13.735	1.610 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 76.81 %	21.05 % 20.91 %	2.44 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5166	3818 3985	1104 1073	128 108	75.60 % 77.14 %	21.86 % 20.77 %	2.53 % 2.09 %
Elektronics	5037 4926	3891 3823	1024 990	122 113	77.25 % 77.61 %	20.33 % 20.10 %	2.42 % 2.29 %
Entertainment	4916 5061	3753 3874	1032 1068	131 119	76.34 % 76.55 %	20.99 % 21.10 %	2.66 % 2.35 %
Cosmetics & Beauty	5130 5149	3905 3971	1094 1068	131 110	76.12 % 77.12 %	21.33 % 20.74 %	2.55 % 2.14 %
Food & Drink	4966 5103	3788 3929	1056 1060	122 114	76.28 % 76.99 %	21.26 % 20.77 %	2.46 % 2.23 %
Home & Garden	4955 5195	3765 3997	1068 1077	122 121	75.98 % 76.94 %	21.55 % 20.73 %	2.46 % 2.33 %
Finance	5214 4834	4164 3876	932 848	118 110	79.86 % 80.18 %	17.87 % 17.54 %	2.26 % 2.28 %
Health	5023 5070	4039 4071	862 886	122 113	80.41 % 80.30 %	17.16 % 17.48 %	2.43 % 2.23 %
Pets	5226 5034	3995 3824	1100 1091	131 119	76.44 % 75.96 %	21.05 % 21.67 %	2.51 % 2.36 %
Sport & Fitness	5067 4968	3831 3760	1117 1092	119 116	75.61 % 75.68 %	22.04 % 21.98 %	2.35 % 2.33 %
Job & Career	5039 5044	3712 3729	1214 1189	113 126	73.67 % 73.93 %	24.09 % 23.57 %	2.24 % 2.50 %
Dating	5302 5037	3863 3653	1310 1262	129 122	72.86 % 72.52 %	24.71 % 25.05 %	2.43 % 2.42 %
Other	5073 5111	3972 3968	979 1031	122 112	78.30 % 77.64 %	19.30 % 20.17 %	2.40 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4826	3704 3540	1236 1172	122 114	73.17 % 73.35 %	24.42 % 24.29 %	2.41 % 2.36 %
Outlook Mail	4745 4746	3578 3532	1047 1097	120 117	75.41 % 74.42 %	22.07 % 23.11 %	2.53 % 2.47 %
Yahoo Mail	4540 4525	3439 3415	988 1005	113 105	75.75 % 75.47 %	21.76 % 22.21 %	2.49 % 2.32 %
AOL Mail	4623 4742	3506 3626	998 1012	119 104	75.84 % 76.47 %	21.59 % 21.34 %	2.57 % 2.19 %
Mail.com	4699 4707	3615 3690	970 910	114 107	76.93 % 78.39 %	20.64 % 19.33 %	2.43 % 2.27 %
Yandex Mail	4838 4680	3651 3532	1075 1047	112 101	75.47 % 75.47 %	22.22 % 22.37 %	2.32 % 2.16 %
GMX Mail	4634 4495	3475 3358	1048 1037	111 100	74.99 % 74.71 %	22.62 % 23.07 %	2.40 % 2.22 %
Zoho Mail	4660 4548	3641 3554	903 892	116 102	78.13 % 78.14 %	19.38 % 19.61 %	2.49 % 2.24 %
ProtonMail	4758 4720	3727 3672	918 942	113 106	78.33 % 77.80 %	19.29 % 19.96 %	2.37 % 2.25 %
Custom Mail	4846 4727	3852 3759	879 864	115 104	79.49 % 79.52 %	18.14 % 18.28 %	2.37 % 2.20 %
iCloud Mail	4576 4782	3314 3530	1148 1143	114 109	72.42 % 73.82 %	25.09 % 23.90 %	2.49 % 2.28 %
Tuta	4623 4700	3623 3731	886 865	114 104	78.37 % 79.38 %	19.17 % 18.40 %	2.47 % 2.21 %
Juno.com	4672 4660	3685 3702	873 852	114 106	78.87 % 79.44 %	18.69 % 18.28 %	2.44 % 2.27 %
Mailfence	4722 4840	3686 3819	923 897	113 124	78.06 % 78.90 %	19.55 % 18.53 %	2.39 % 2.56 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.